DTC Drive Podcast: Recent Episodes
DTC Drive
DTC Drive is a fun, insightful and informative discussions between Direct to Consumer Enablers like founders, investors, strategists, marketers, agencies, and CROs to share insightful strategies, narratives, and impactful learnings from their experiences building DTC Business's.
The traditional funnel on Facebook is dead. But, this doesn’t mean you should stop running Facebook ads. You still need to create ads that target familiar customers.
But how do you do that?
Let's deep dive with Fraser Cottrell, co-founder of Fragell Productions. He has been helping DTC health, wellness, and CPG brands scale with ad creative that is made to convert. Generating over $10m a year in extra revenue for some of the world's biggest ecommerce brands like
👉 The Protein Works
👉 Paw Buddy
👉 Solawave
👉 Maelys
👉 Fussy
Takeaways
- How should you leverage storytelling frameworks to create and run your ads?
- How do you sell your USP in Videos?
- Why not everyone is your end ICP?
- How to get conversions out of your Image ads?
- Does picking creators from another geography matter to your target audience?
- What are the best practices to convert your video ads?
About DTC Drive
Giving a voice to DTC enablers to share insights, strategies, frameworks, and playbooks that DTC brands should consider to thrive.Latest episodes for your DTC Brand's growth. Dropped every week right in your inbox!
Subscribe - https://dtcdrive.com/podcast
This podcast is powered by Moda.
AI Powered eCommerce Growth Platform. Grow omni-channel marketing revenue with Moda. Your all in one, easy-to-use platform for email, SMS, forms & automations.
Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
Pinterest is a visual search engine. Imagine a combination of Instagram and Google where visual narratives and ‘the right term’ searchability work together to help businesses showcase their products to the target audience. Ecommerce stores with business accounts can leverage the benefits of Pinterest marketing. This is because these accounts are equipped with specialized Pinterest marketing tools that promote searchability by the target audience. However, many Ecommerce businesses are yet to extrapolate the benefits of this platform and choose to forgo the benefits of focused Pinterest marketing strategies.
Let's deep dive into "How to Use Pinterest for eCommerce in 2023 & Beyond " with Robin Dimond, CEO & Founder of Fifth & Cor.
This podcast is powered by Moda - You're all in one, easy-to-use ecommerce growth for email, SMS, Whatsapp, popups, forms, automation & attribution - https://www.getmoda.io/
Robin Dimond is the CEO and Founder of Fifth & Cor, a marketing & innovation company. Dimond brings over 18 years of marketing experience that has led to a successful team and client success stories over the years. Passionate about the human experience, Dimond strives to bring sensory experiences and the heart back into all her team’s work, thus comes the name - Fifth (five senses) & Cor (Latin for heart).
Dimond strives to not only transform brands but also communities. She sits on four school boards, participates in various charities, and finds opportunities to empower the next generation through technology and marketing advancement. Dimond is also involved in the technological advancement in South Florida and is a member of the Female Founder Collective where she finds opportunities to uplift other women-owned businesses.
- Why is Pinterest a vital acquisition channel for e-commerce brands?
- Why is Pinterest’s voice search feature important for eCommerce brands?
- What kind of content works well on Pinterest?
- How do you go viral on Pinterest?
- How do you grow followers on Pinterest?
- How should e-commerce brand look at marketing in the new age?
- How do you get top on Pinterest Feed?
- What's the genesis of Fifth & Cor agency?
About DTC Drive
Your hub on DTC Ecommerce growth stories & entrepreneurs. you'll learn how to build thriving DTC ecommerce business leveraging modern tech, marketing and more. Inspire from other DTC eCommerce leaders and experts. We’re going to be talking everything direct to consumer can expect the best top content from industry leaders.
Join the community, and subscribe to the channel - https://dtcdrive.com/podcast
Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
SMS marketing is a simple yet effective marketing channel. While for email marketing, the average open rate hovers around 28-33% this number goes up to 99% for text messages. Not just that, customers read a staggering 97% of texts within 15 minutes of receiving them. Naturally, SMS marketing has enabled brands around the world to generate growth while keeping marketing spending in check.
Let's dive into "How to use SMS Marketing to Engage Customers & Bring in More Ecommerce Sales" with Iveta Makedonska from Hustler Marketing.
This podcast is powered by Moda - You're all in one, easy-to-use ecommerce growth for email, SMS, Whatsapp, popups, forms, automation & attribution.
About her
Out-of-the-box thinker, innovator, and strategist with five years of experience from managing retention marketing for over 20 e-commerce businesses to developing branch-new services in an agency.
Passionate about SMS, She took on the mission to break the stigma around SMS and reveal what SMS is capable of. After years of developing the service and leading customers from 0 to 40X within 12 months, she has helped over 40 E-commerce owners grow with the power of SMS.
Takeaways
- How to build a good SMS list for your e-commerce store?
- How to crack SMS marketing post iOS16?
- Your learnings & strategies on case studies of SMS marketing in your portfolio
- What brands miss out when they do SMS marketing?
- How do you keep your SMS subscribers warm as they move along the customer journey? ( First purchase -> Repeat -> Loyal -> VIP )
Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
Feasting on Pasta & Noodles just got loaded with a lot of protein & fiber making it Wicked Gud. Join me as I chat about their growth journey from launch, shark tank , branding and future growth with Monish Debnath, Founding Team Member & CMO WickedGüd.
This podcast is powered by Moda & https://nector.io/https://nector.io/.
About Monish Debnath
Entrepreneur, design thinker, philosopher and an activist with a genuine passion for consumer behavior and communication that amplifies human potential and shapes subtle qualities of the human spirit.
His primary of motivation is where I feel my work is aimed at improving life and making the world a more lasting, fulfilling and sustainable place. Love working with minds who deal in the arts of nuance and precision and who examine the subtle ways, for those the map is never the territory.
Fascinated by hidden influences – invisible forces that shape human thought and action. Especially the intersection of belief systems, social situations, cognitive biases and cultural pressures that orchestrate people's choices and beliefs outside conscious awareness.
Takeaways
- How to tell the story of your DTC ecommerce brand?
- Foundations wicked gud set to build their business
- What’s fueling wicked gud’s growth?
- How should you design store website experience?
- What does wicked gud care about the most when communicating to customers?
Wicked Gud - https://wickedgud.com/collections/noodles
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
We sat with Chase Clymer, Co-founder of Electric Eye, an agency that increases sales for ecommerce brands on how should shopify stores increase conversions in 2023. This podcast is powered by Moda.
Takeaways
- Designing your shopify store experience for Conversions & Customer Experience
- How do you audit a shopify storefront?
- How do you optimize for conversions before checkout?
- How to increase AOV from your shopify storefront?
- How do you keep your customers hooked to your shopify store?
- Some apps you recommend to use for website conversions in 2023
Resources
Subscribe to future podcasts & newsletter - https://www.dtcdrive.com/
More about Electric Eye - https://electriceye.io/
Podcast host - https://www.linkedin.com/in/aashishramamurthy/
If you enjoyed the show, please do leave a review.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
Siddhant Agrawal, Co-Founder of Country Clay Pvt Ltd , joined us to talk about his fascinating entrepreneurial journey. He shares insights on creating a brand that embraces Indian roots & soils. His vision to revive the dying art of pottery and create a plastic positive environment.
This podcast is powered by Moda
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
We sat down with Daniel Budai who has built retention marketing for 150+ ecommerce companies and generated $50M+ revenue for them uncover some amazing nuggest on ecommerce retention. This podcast is powered by Moda.
Takeaways
- Gaps in retention which ecommerce brands are still implementing & how to change it
- Importance of RFM Segments in ecommerce retention
- How to engineer personalization nurture relationships with customers? Any examples of case studies here
- How to design a retention engine across Email, SMS, push notifications & Ads? What are the gaps? Opportunities? Things folks still undervalue.
- As an agency owner in 2023, how should you diversify your retention services in ecommerce? How should agencies adapt to changing times?
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
Influencer led strategy has become more prominent now than running paid advertisement. Lets learn about how do you make the influencer strategy successfull with Yash Chavan, Founder of Saral who sheds light on taking DTC brands from nobody to superstar with influencer marketing. This podcast is powered by Moda.
Takeaways
- Designing an successfull influencer strategy for your DTC ecommerce product.
- Pricing & Campaign strategies influencers love getting from DTC ecommerce.
- Tiktok, Instagram & Youtube strategies in 2023
- Converting influencers to brand ambassadors.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
Join us for an episode of insightful conversations with Kavita Yajnik, the Co-Founder of Spicta, brought to you by DTC Drive powered by Moda.
A new age Oral Hygiene brand, Spicta, puts the health of its consumers and the planet first. Spicta is putting in efforts to be the pioneers of Sustainable Oral Care in India by becoming 100% plastic neutral and allowing their customers to opt-in for carbon neutrality. Spicta is a perfect example of a Gen-C brand as they make an effort to solve problems that their consumers weren’t inherently thinking about - people don’t usually associate oral care with carbon emissions. This discussion explores how brands can incorporate sustainability into their business in multiple ways, and how they can do so by making it fun and sexy.
We also dwell into the personal experiences that have shaped the founder's passion for sustainability. Kavita shares the challenges and triumphs she faced in building an oral care brand that is both sustainable and successful. Challenges Kavita faced in building Spicta, tools they use, strategies which has worked being DTC.
So, get ready to tune in and be inspired as we combine the power of storytelling with sustainability!
--- Send in a voice message: https://podcasters.spotify.com/pod/show/dtcdrive/message
We sat down with Adam Kitchen, CEO of Magnet Monster to understand what should ecommerce brands should do to retain more customers. This episode is powered by Moda.
Takeaways
-
How have DTC ecommerce brand's looked at retention from the last 3 years?
-
Who are the enablers of DTC retention in the world we are living in now?
-
We know CAC is a problem, but how about increasing RPR, ROAS and CLV? Lets crack that in 2023.
-
What is your retention framework to blindly follow for DTC Ecommerce growth?
-
Examples of 3 favourite brands and their retention models.
--- Send in a voice message: https://anchor.fm/dtcdrive/message
Creating a space where women will never 'Hush' about their sexual desires, pleasure, sexual health issues or traumas is the mission of Sassiest, India's First Doctor-Backed Sexual Wellness Brand run by Aishwarya Dua. Brought to by Moda
What inspired her to kickstart Sassiest?
How did she get initial customers?
What kind of acquisition and retention strategies are in play for your brand?
What support have you got from the DTC community and how is the ecosystem evolving?
What's your current tools stack?
What's the road ahead?
What are the current challenges you are facing?
--- Send in a voice message: https://anchor.fm/dtcdrive/message
iOS 16 has changed the game for DTC retention marketers. It will separate the great retention strategists from the average ones. iOS 14 tested #facebookads marketers in ways that are still being felt. The top 10% have recovered, the vast majority have not, as they are still grappling over higher customer acquisition costs. Then iOS 15 tested #emailmarketing. Email open rates are lower than they have ever been. Now #iOS16 that deployed recently, is going to test SMS Marketers. Because of Apple's change, SMS opt-out rates are heading even higher in 2023. 📈 And for that customer audience that stays opted-in, the new iPhone filtering system is going to prevent a large bulk of those messages from ever being seen, sending open rates south. 📉 So the question is, with the #retentionmarketing game becoming harder than ever, how will #DTC marketers adapt?
Lets deep dive with Neal Goyal from TapCart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, customer acquisition, and engagement.
Brought to you by Moda
--- Send in a voice message: https://anchor.fm/dtcdrive/message
Sephora, Visa, Google, Airbnb, Pinterest have one thing in common - A thriving online customer communities. Join us as we go on a DTC Drive with Jenny Weigle who has worked with all of the above brands and grown their online communities. Brought to you by Moda
Host: Aashish R
Find learnings on
- Creating a community strategy around your product
- Creating loyal fans and ambassadors from your DTC community program.
- Offline Activations which work and don't work.
- How to involve your community in product development?
- Personal observations of amazing DTC Ecommerce brands and their community strategies.
--- Send in a voice message: https://anchor.fm/dtcdrive/message
Lets deep dive with Daphne Tideman who coaches D2C brands (with a focus on eco-friendly or health brands) on a monthly basis to help tackle their growth challenges holistically with actionable and easy to implement advice. Brought to you by DTC Drive , with love from Moda
Here is why you should listen to Daphne:
✅ Grew the 1st startup she worked for from 1 to 25 employees and consulted 50+ brands.
✅ In 18 months as Head of Growths at Heights, She increased the subscriber base of Heights by 10x whilst keeping monthly churn under 8%.
✅ Wrote a book on Growing Happy Clients.
✅ Worked with over 20 brands monthly (both coaching and mentor sessions) so see a wide range of businesses, including well-known D2C startups like Ocean Bottle and Bower Collective.
✅ Spend 10+ hours a week learning, so always up-to-date with the latest trends.
--- Send in a voice message: https://anchor.fm/dtcdrive/message
You are excited to launch a new product but need to sort out tactics, and strategies before launch and post-launch for making it amazing. Our host, Aashish Ramamurthy dive into the same with Lenold Vaz, a growth and product consultant for SAAS and DTC companies.
Takeaways
-
What are the steps for an amazing launch campaign for new product categories?
-
How to leverage customer data and no code automation for smoothening a good product launch?
-
If you are launching a product in a new market, what should you keep in mind?
-
Let's deep dive into 3 examples of great new product launches and what made them successful.
Send in a voice message: https://anchor.fm/dtcdrive/message
The more DTC brand’s understand customers’ psychology, the better they can communicate with them. Our host, Aashish Ramamurthy dives into the same with Saurabh Chaudhary, India's first marketing psychology specialist and also the author of psycho marketing.
Takeaways
-
Basics of psychology DTC entrepreneurs should specifically understand.
-
How to understand and leverage the customer purchase decision-making process?
-
How do you design your ad's using psychology for better ROAS?
-
What triggers customers to return to buy from your store and how to build the retention funnels?
Send in a voice message: https://anchor.fm/dtcdrive/message
Whatsapp is changing the way DTC brands interact with consumers. We dwell about the same with Antony Chacko, Founder of Alphamarketer. An agency that helps DTC brands become profitable using conversational marketing.
Takeaways
-
How has WhatsApp marketing changed over the last 4 years?
-
What are current brands doing on WhatsApp and what are the gaps in their implementation?
-
Share a few proven examples of WhatsApp conversations that have helped build customer loyalty on WhatsApp.
-
Automated bots or manual service on WhatsApp? What part of customer journeys and situations do you need to deploy the right response to?
-
How does one handle scale through WhatsApp?
Host: Aashish Ramamurthy
Join the DTC Drive community - https://www.dtcdrive.com/
Send in a voice message: https://anchor.fm/dtcdrive/message
The post-purchase experience is critical to driving customer loyalty, retention, and, by extension, a brand’s long-term success. Personalization, segmentation, building brand advocates, cross-sell or upsell products, and storytelling across all channels become some of the important aspects to build post-purchase customer engagement.
We deep dive into how DTC brands fuel these strategies with Divya Shah in this podcast.
Takeaways
- How to go about building your personalization engine?
- What kind of personalized messages should one send to their customers? What works and what doesn't work?
- How do you drive storytelling in your post-purchase emails to your consumers and how impactful can you drive that campaign with your customers?
- What sort of strategies that a DTC brand can adopt for building strong customer loyalty?
About Divya Shah
Divya Shah is a brand and content strategist; with industry experience of over 2 years. She has worked across 8+ industries. Some of them are D2C, SaaS, academia, perfumery, fintech, ed-tech, and many more.
Divya started her journey as a content creator on LinkedIn, building a community of over 50K+ followers in 1.5 years.
Send in a voice message: https://anchor.fm/dtcdrive/message
Brands that build consumer trust through personalized and consistent experiences that make consumers' lives easier, focus on delivering with transparency and authentically tell their stories will likely continue to win with consumers.
We deep dive into this with Vanshika Mehta, Brand Strategy Consultant and Communications Strategist. Vanshika enables first-time and legacy D2C & Tech founders to create memorable brands through Brand Strategy, Storytelling, MarComms and Copywriting.
Takeaways
-
Why do D2C founders need to have a solid brand strategy framework?
-
The big debate - performance vs brand and which one to pay importance to in the early stages.
-
How to pitch your story with known frameworks that work?
-
How can your website convert or lose your customers?
-
How to create memorable packaging for your D2C brand?
About Vanshika Mehta
Born and raised in Dubai, graduated from Northeastern University in Boston in 2016, moved to India in 2018, quit her job in November 2019, and started my consultancy in 2020.
She has worked with D2C, SaaS, Tech (FinTech, EdTech, HealthTech, InsurTech, HRTech) and E-Commerce companies for the last two years.
Some brands she has worked with:
PayU, HROne, Souled Store, Saiyarti, HYPD, Swiggy, Benny's Bowl, DiscoverFIN, Airmeet, Mentza, Heads up for tails, CREEK, HeyCloudy, OriginsNutra, Divertica, Solethreads, Kaeros, Skill Prodigy, ShopWorx, Crater.Club
... and more!
Some achievements
Crossed 100K+ followers on Linkedin
Picked as Linkedin Top Voice, NextGen Creators amongst 20 creators
Accepted into the Linkedin Creator Program
Listed on the 'Top 30 Women in Content: The Ultimate List for 2022' by Pepper Content
Send in a voice message: https://anchor.fm/dtcdrive/message
81% of Americans are set to buy from a DTC brand by 2023. However, a lot of DTC brands have been struggling with a huge rise in acquisition costs, unable to repeat their first customers and also faced with huge shipping. So how do they understand increasing their margins, what kind of growth strategies should they apply to get ahead in the market and also create an impact on the customer's lifestyle.
We deep dive into this with Rohit Maheswaran, Co-founder of Moda. A creative technologist with 15 years of experience in developing web and mobile applications for enterprises and consumers. More recently, he has been building data products for brands and enterprises that need "fuel" to grow their business.
His passion is using design, technology and data to create solutions that solve problems in a mobile-first and data-driven world. Currently runs Moda, a customer data and engagement platform designed for DTC brands.
Takeaways
- Why is building a Repeat Revenue strategy important for DTC Brands?
- Strategies for Repeat Revenue DTC brands should adopt.
- Complexity involved in getting started on these strategies.
- Automations DTC brands can leverage for Repeat Revenue.
Send in a voice message: https://anchor.fm/dtcdrive/message
Hello and Welcome to the DTC Drive podcast hosted by Aashish Ramamurthy, Head Evangelist at Moda.
In this trailer. I shall be talking more about myself and why I am starting this podcast.
About me
I have been a community builder for 4+ years. Have actively built communities for Draper Startup House, a global backpacking chain of startup houses by legendary silicon valley investor, Tim Draper where I worked with early-stage entrepreneurs helping them to grow by building networking and growth initiatives.
I recently started my journey as a community builder for Moda. A full-blown growth automation platform for DTC brands that unlocks the power of your customer data to build memorable experiences across your DTC store both pre-purchase and post-purchase.
Why DTC Drive Podcast?
Direct-to-consumer (DTC) brands witnessed a surge in growth during the pandemic with behavioural shifts in consumer buying and online channels taking centre stage for promoting their products. However, challenges around scalability, repeat revenue, profit, and uniqueness remain for such brands to stay relevant in the long run.
The DTC segment is looking at a potential $100-billion addressable market by 2025, according to a report. So how can DTC brands aim to build well for new-age consumers? In what way can a brand be made loveable for consumers in the digital age?
I am kickstarting a community called “DTC Drive”. Our mission is to drive a DTC brand’s growth every step of the way through technology, knowledge, and building an ecosystem for core DTC Drivers.
As part of the knowledge track, I wanted to interact with DTC Drivers like founders, investors, strategists, marketers, agencies, and CROs to share insightful strategies, narratives, and impactful learnings from their experiences which will help shape the future of the industry.
Each episode will be short, informative, and entertaining with some real-world examples.
The speakers I will be talking to may be either folk who are drivers of technology, marketing, operations, or growth for DTC.
So yeah, If you want to be a speaker in this podcast or you want to partner or sponsor an episode sharing about your brand or product, feel free to reach me on Linkedin: Aashish Ramamurthy and would love to talk to you.
Look out for the first episode where I talk to Rohit Maheshwaran, Co-founder of Moda on how a DTC brand should go about unlocking their repeat revenue.
Coming soon, Stay Tuned.
Send in a voice message: https://anchor.fm/dtcdrive/message