Marketing 101 for Small Business Owners: Recent Episodes

Philippa Channer

Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.

As your business grows, the systems that once lived in your head become the very thing holding you back.

In this episode of the Clarity to CEO Podcast, Philippa Channer sits down with Ty Givens, Founder and CEO of CX Collective, to explore how intentional systems, customer experience, and strategic leadership create the foundation for sustainable business growth.

Together, they discuss the transition from solopreneur to CEO, why documenting your processes matters, how customer experience impacts long-term success, and where artificial intelligence fits into a modern business.

Whether you're preparing to grow your team or looking to create more consistency in your business, this conversation offers practical insights to help you build a business that can scale with confidence.

In This Episode You'll Learn Why business systems become essential as your business grows. * The mindset shift from working in* your business to leading it as a CEO. * How documenting processes supports delegation and consistency. * Why customer experience begins long before a client needs support. * The difference between pricing for time and pricing for value. * How AI can strengthen your business when supported by clear systems. * The importance of building a business that doesn't rely entirely on you.

Key Takeaways✔ Growth requires intentional systems—not just harder work.

✔ Customer experience is created through every process inside your business.

✔ Well-documented processes make delegation and scaling possible.

✔ Value-based pricing reflects outcomes, not just hours worked.

✔ AI is a powerful tool, but strong leadership and clear processes remain essential.

Resources Mentioned* CX Collective * Customer experience strategy * Process documentation * Value-based pricing * Artificial Intelligence for business operations

Connect with Ty GivensWebsite
https://cxcollective.com/ty

LinkedIn
https://www.linkedin.com/in/tybryantgivens/

CX Collective
https://www.linkedin.com/company/thecxcollective/

Connect with Philippa Channer🌐 Website: https://www.channerconsulting.com

📚 When Clarity Leads: https://channerconsulting.com/when-clarity-leads/

🎓 Strategic Clarity Workshop: https://channerconsulting.com/the-strategic-clarity-workshop/

Listen & SubscribeIf you enjoyed this conversation, subscribe to the Clarity to CEO Podcast and leave a review to help more entrepreneurs discover practical strategies for growing businesses with clarity, confidence, and intention.

Share this episode with another business owner who's ready to build stronger systems and lead like a CEO.

Many entrepreneurs wear busyness as a badge of honor, believing that a full calendar is proof of meaningful progress. Yet constant activity doesn't always lead to sustainable business growth.

In this episode of the Clarity to CEO Podcast, Philippa Channer explores the important distinction between being busy and being strategic. She challenges the assumption that working harder automatically produces better results and explains why intentional leadership—not relentless activity—is what moves businesses forward.

You'll discover why entrepreneurs often confuse motion with momentum, how reactive leadership quietly limits growth, and how creating space for strategic thinking leads to better decisions and greater clarity.

If you've ever finished a long workday wondering why your biggest goals still feel out of reach, this conversation will encourage you to rethink how you define progress.

In This Episode* Why society celebrates busyness—and why entrepreneurs often adopt the same mindset. * The difference between activity, productivity, and strategic leadership. * How reactive leadership keeps businesses stuck. * Why CEOs protect time for thinking, planning, and decision-making. * The role of priorities in creating sustainable business growth. * A practical exercise to evaluate whether your calendar reflects your strategy.

Being busy is a measure of activity.

Being strategic is a measure of leadership.

Businesses don't scale because their owners become busier. They scale because their leaders become more intentional.

Workshop InvitationIf today's episode inspired you to step back from constant execution and lead with greater intention, we invite you to explore the Strategic Clarity Workshop https://channerconsulting.com/the-strategic-clarity-workshop/.

The workshop is designed to help women entrepreneurs align their marketing, leadership, and business decisions with a clear strategic direction so they can build sustainable growth with confidence.

Learn more through the link provided in the show notes.

Featured ResourceWhen Clarity Leads by Philippa Channer

For a deeper exploration of how Strategic Clarity creates confident leadership and intentional business growth, discover When Clarity Leads.

Connect with Channer ConsultingFor additional leadership insights, strategic resources, and upcoming workshops, visit Channer Consulting and follow the Clarity to CEO Podcast for future episodes.

If this conversation encouraged you to think differently about leadership, please subscribe to the Clarity to CEO Podcast, leave a review, and share this episode with another entrepreneur who may be measuring success by a full calendar instead of intentional progress.

Together, we can help more women entrepreneurs move from busy operator to intentional CEO.

What if the reason your business feels harder than it should isn't because you're missing another strategy—but because you're following someone else's?

In this episode of the Clarity to CEO Podcast, Philippa Channer sits down with business mentor and former eight-figure operator Marissa Liesenfelt to explore why sustainable business growth begins with understanding how you're naturally designed to lead, market, and make decisions.

Marissa shares her journey from executive leadership in multiple eight-figure businesses to helping women entrepreneurs build businesses that align with their unique strengths instead of forcing themselves into strategies that leave them feeling exhausted and disconnected.

Together, Philippa and Marissa discuss the connection between strategic clarity, personal alignment, and intentional leadership, offering a thoughtful conversation for women who are ready to stop chasing every new business trend and start building a business that genuinely fits who they are.

If you've ever felt like you've done everything "right" but your business still doesn't feel quite right, this episode offers a refreshing perspective on creating success without sacrificing yourself in the process.

In This Episode We Discuss* Why proven business strategies aren't always the right strategies for every entrepreneur. * The connection between burnout and operating outside your natural strengths. * How identifying your unique edge helps you stand out in a crowded marketplace. * Why self-awareness is one of the most valuable leadership tools a CEO can develop. * How Human Design can provide insight into your natural decision-making and leadership style. * The importance of evaluating new opportunities through the lens of intentional leadership rather than reacting to every new trend. * Why strategic clarity creates more sustainable business growth.

Key Takeaways* Strategy works best when it's built around the CEO leading the business. * Your greatest competitive advantage is often the strength that comes most naturally to you. * Sustainable growth requires alignment between your business model and your leadership style. * Better business decisions begin with greater self-awareness. * You don't need more strategies—you need the confidence to choose the right ones for you.

Resources MentionedConnect with Marissa LiesenfeltWebsite: https://www.marissaliesen.com

Instagram: https://www.instagram.com/marissaliesen/

LinkedIn: https://www.linkedin.com/in/marissaliesenfelt/

Free Magnetic Power Codes Assessment: https://magneticpowercodes.com/claritytceo

Continue Your Strategic Leadership JourneyIf this conversation encouraged you to think differently about how you're leading your business, you'll find even more practical guidance inside the Strategic Clarity Workshop.

The workshop is designed to help women entrepreneurs move beyond constantly reacting to opportunities and instead build businesses with intentional strategy, confident decision-making, and long-term sustainable growth.

You'll also find additional leadership insights in Philippa Channer's book, When Clarity Leads, where she shares practical strategies to help entrepreneurs move from busy operator to intentional CEO.

Listen, Subscribe & ShareIf you enjoyed this episode of the Clarity to CEO Podcast, be sure to subscribe so you never miss a conversation designed to help you lead with greater clarity and confidence.

If you know another woman entrepreneur who feels like she's working harder than she should, share this episode with her. It may be the perspective she needs to begin building a business that truly fits the leader she's becoming.

Why Every Entrepreneur Needs Protected CEO Time to Lead Their Business StrategicallyAs entrepreneurs, it's easy to fill every hour of the day with client work, meetings, emails, networking events, and content creation. We often mistake a full calendar for meaningful progress, when in reality, constant execution can leave very little space for strategic thinking.

In this solo episode, Philippa takes listeners behind the scenes of one of the most important leadership habits she has developed over the years: Protected CEO Time. She shares how intentionally setting aside time each week to think, evaluate, and make strategic decisions has transformed the way she leads her business. You'll learn why CEO Time isn't about doing more. It's about creating the space to refine your strategy, strengthen your messaging, evaluate your offers, improve your systems, and stay aligned as your business grows. If you've been feeling busy but disconnected from your long-term vision, this episode will help you shift from reacting to leading with clarity.

Key Takeaways[00:01:00] The Difference Between Being Busy and Leading Your Business[00:02:00] Why Protected CEO Time Must Be Scheduled[00:03:00] The Four Areas I Review During Every CEO Session[00:05:00] How Reflection Helps You Catch Misalignment Early[00:06:00] Why Clarity Is a Leadership Practice[00:07:00] How One Hour of CEO Time Can Transform Your BusinessYou'll Learn* Why a full calendar does not always equal effective leadership * How to create and protect CEO Time in your weekly schedule * The four key areas every CEO should review regularly * Why reflection leads to better strategic decisions * How to identify misalignment before it becomes a bigger problem * Why your strategy, messaging, offers, and systems should evolve as your business grows * How Protected CEO Time supports long-term business sustainability * Why clarity is something you practice, not something you achieve once

Ready to move from constant execution to intentional leadership?

Join the Strategic Marketing Canvas Workshop (Free Event) and learn how to build a strategic marketing roadmap that supports your business goals, strengthens your messaging, and creates sustainable growth.

And if today's episode resonated with you, sign up to be notified when Philippa's upcoming book, When Clarity Leads, is released. You'll also receive access to The CEO Shift, a four-part companion course designed to help you confidently step into your role as a strategic CEO.

Connect with MeEmail: info@channerconsulting.com

LinkedIn: https://www.linkedin.com/in/philippachanner/

Website: www.channerconsulting.com

The Hidden Load of Women CEOs No One Talks About with Cenita Johnson-JacksonBehind every successful woman entrepreneur is a life that extends far beyond her business. Many women are leading teams, serving clients, raising families, supporting aging parents, and carrying emotional responsibilities that rarely appear on a calendar. While these responsibilities may be invisible to others, they have a profound impact on how we lead.

In this episode, Philippa sits down with Cenita Johnson-Jackson, founder of Three Owl Communications and host of Aging With Purpose TV, to explore what it truly means to lead a business while navigating the hidden load so many women quietly carry. Together, they discuss the emotional realities of caregiving, the importance of building systems before you need them, redefining success during different seasons of life, and why planning, self-care, and community are essential leadership practices. This conversation is a reminder that sustainable leadership is not about doing more. It is about building a business and a life that can support you through every season.

Key Takeaways[00:04:00] The Hidden Emotional Load Women CEOs Carry[00:08:00] Why Systems Protect You Before Life Demands Them[00:19:00] Redefining Success During Different Seasons of Life[00:24:00] Planning as a Leadership Tool, Not Just a Productivity Tool[00:28:00] Why Self-Care Strengthens Your Leadership[00:34:00] The Leadership Lesson Behind Cenita's "Jar of Water" StoryYou'll Learn* Why invisible responsibilities impact CEO decision-making * How proactive systems reduce stress during life's busiest seasons * Practical ways to prepare for caregiving before a crisis occurs * Why asking for help is a leadership strength, not a weakness * How planning protects your mental energy and creates stability * Why self-care is essential for sustainable business leadership * How to redefine success as your life and priorities evolve * The powerful lesson behind Cenita's story of helping others continue their journey

Every season of business requires clarity, especially when life becomes more complex.

Join the Strategic Marketing Canvas Workshop (Free Event) to create a focused marketing strategy that supports both your business goals and your real-life responsibilities.

And if today's conversation resonated with you, sign up to be notified when Philippa's upcoming book, When Clarity Leads, is released. You'll also receive access to The CEO Shift, a companion course designed to help you lead with greater clarity and confidence through every season of business.

Connect with Cenita Johnson-JacksonCenita Johnson-Jackson is the founder of Three Owl Communications, a digital marketing strategist, speaker, and advocate for women balancing business, caregiving, and life's many responsibilities.

Website: https://3owl.co
Aging With Purpose TV
Digital Vault
Speaking
Books and Coaching

Connect with MeEmail: info@channerconsulting.com

LinkedIn: https://www.linkedin.com/in/philippachanner/

Website: www.channerconsulting.com

How to Create a Weekly Content Workflow That Supports Consistent MarketingConsistency does not come from working harder. It comes from having a system that supports the way you actually work.

In this episode, Philippa brings together the lessons from the previous episodes on consistency and marketing systems by walking listeners through a practical weekly content workflow. She explains how to reduce decision fatigue, create a sustainable marketing rhythm, and build a repeatable process that supports both visibility and business growth. If you have ever felt overwhelmed by content creation or frustrated by inconsistent marketing, this episode provides a simple framework you can begin using immediately.

Key Takeaways[00:01:00] Why Workflows Remove Guesswork and Protect Your Energy[00:02:00] Building a Workflow Around Real Life, Not Ideal Schedules[00:04:00] Creating a Weekly Content Planning Process[00:05:00] Using Content Batching to Improve Consistency[00:06:00] Connecting Content to Business Goals[00:07:00] Why Rhythm Matters More Than PerfectionYou'll Learn* Why workflows create consistency * How to reduce decision fatigue in your marketing * How to build a content workflow that matches your capacity * The five stages of an effective weekly content workflow * Why content batching improves efficiency * How engagement supports business growth * Why your content should align with your offers and goals * How to create sustainable marketing rhythms

Ready to build a marketing system that works for your business?

Join the Strategic Marketing Canvas Workshop (Free Event) https://channerconsulting.com/the-strategic-marketing-workshop/
and create a focused ninety-day roadmap for your visibility, messaging, and growth.

And don't forget to sign up to be notified when When Clarity Leads https://channerconsulting.com/when-clarity-leads/ is released. You'll also gain access to The CEO Shift, Philippa's companion course designed to help you implement these strategies in real time.

Connect with MeEmail: info@channerconsulting.com

LinkedIn: https://www.linkedin.com/in/philippachanner/

Website: www.channerconsulting.com

Many entrepreneurs believe the key to consistent marketing is finding the right tool. They download new apps, invest in software, and build increasingly complex systems hoping that technology will solve their visibility challenges.

The problem is that tools do not create consistency. Systems do.

In this episode, Philippa explores why many entrepreneurs have a workflow problem disguised as a tool problem. She explains how to build a simple marketing workflow system that supports content creation, reduces decision fatigue, and helps you show up consistently without adding unnecessary complexity. If you've ever felt overwhelmed by your marketing process or frustrated by the number of tools you're trying to manage, this episode will help you simplify your approach and focus on what actually drives results.

Key Takeaways[00:01:00] Why Tools Cannot Fix an Unclear Process[00:03:00] You Need Less Friction, Not More Technology[00:04:00] Building a Simple Content Capture System[00:05:00] Why Planning and Creation Should Be Separate[00:07:00] Using Data Instead of Emotion to Refine Your Strategy[00:08:00] Creating a Marketing Rhythm You Can SustainYou'll Learn* Why tools should support your workflow instead of defining it * How to identify friction points in your marketing process * The importance of creating a content idea bank * How separating planning and creation reduces decision fatigue * Why tracking performance helps improve marketing decisions * How to simplify your marketing systems without sacrificing results * What makes a marketing workflow system sustainable long term * Why consistency is the outcome of systems rather than willpower

Ready to stop piecing together your marketing strategy and start building a system that actually works?

Join the Strategic Marketing Canvas Workshop (Free Event) https://channerconsulting.com/the-strategic-marketing-workshop/ where you'll create clearer messaging, a focused marketing direction, and a practical 90-day roadmap for your business.

And if today's conversation resonated with you, sign up to be notified when Philippa's upcoming book, When Clarity Leads https://channerconsulting.com/when-clarity-leads/ , is released. You'll also gain access to The CEO Shift, a companion course designed to help you implement these concepts in real time.

Connect with MeEmail: info@channerconsulting.com

LinkedIn: https://www.linkedin.com/in/philippachanner/

Website: www.channerconsulting.com

Financial Clarity Is a Leadership Skill with Emily BowieMany entrepreneurs avoid looking at their numbers because they believe finances belong in the accounting department. The reality is that financial clarity is one of the most important leadership tools a CEO can develop.

In this episode, Philippa sits down with Emily Bowie, founder of Thorn Advisors, to discuss why understanding your numbers is essential for making confident business decisions. They explore the connection between financial visibility, pricing strategy, cash flow management, growth planning, and long-term wealth building. Emily shares practical insights on when to outsource bookkeeping, how to identify hidden financial leaks in your business, and why relying on your bank account balance is not a financial strategy.

If you want to move from reactive decision-making to strategic leadership, this conversation will help you understand why financial clarity is not just about accounting. It is about building a stronger business.

Key Takeaways[00:03:00] Financial Visibility Creates Better Decisions[00:07:00] Why Bookkeeping Should Be an Early Outsource[00:12:00] Revenue Does Not Equal Cash Flow[00:18:00] Pricing Confidence Starts with Knowing Your Numbers[00:24:00] Financial Clarity Creates Growth Opportunities[00:29:00] Tax Strategy Should Be Year-Round[00:34:00] Building Wealth Beyond Today's RevenueYou'll Learn* Why financial clarity is a CEO-level responsibility * How accurate bookkeeping supports better decision-making * The difference between revenue and cash flow * How understanding your numbers improves pricing confidence * Why entrepreneurs often overlook hidden expenses * How financial visibility supports hiring and growth decisions * The role tax strategy plays in long-term profitability * Why financial clarity is essential for building wealth and legacy

CTAReady to create greater clarity in your business?

Join the Strategic Marketing Canvas Workshop (Free Event) https://channerconsulting.com/the-strategic-marketing-workshop/ and build a strategic roadmap for your visibility, marketing, and growth goals.

And if today's conversation resonated with you, sign up to be notified when Philippa's upcoming book, When Clarity Leads, https://channerconsulting.com/when-clarity-leads/ is released.

Connect with Emily BowieEmily Bowie is the founder of Thorn Advisors, a virtual accounting and advisory firm helping entrepreneurs make more confident financial decisions through bookkeeping, tax planning, cash flow management, and strategic financial guidance.

Website: Thorn Advisors (http://thorneadvisors.com/)
Connect with Emily on Linkedin: https://www.linkedin.com/in/emilyvbowie/
Services: Bookkeeping, Tax Preparation, Tax Strategy, Cash Flow Planning
Serving entrepreneurs nationwide

Connect with MeEmail: info@channerconsulting.com

LinkedIn: https://www.linkedin.com/in/philippachanner/

Website: www.channerconsulting.com

In this episode, Philippa explores one of the most common frustrations entrepreneurs face: inconsistency. She explains why inconsistency is often not a discipline issue but a decision-making issue and shares practical strategies for creating a repeatable marketing system that supports both visibility and revenue. If you are tired of starting over every week, this episode will help you build a more sustainable approach.

Key Takeaways:* [00:02:00] Why You Keep Re-Deciding Your Strategy * [00:03:00] Making Decisions Upfront * [00:04:00] Motivation vs Structure * [00:07:00] Building a Repeatable Workflow * [00:11:00] Connecting Content to Business Goals

You'll Learn:* Why consistency is not a discipline problem * How to reduce weekly decision fatigue * How to create a content workflow that works * How to align content with revenue goals * How to build sustainable marketing habits

Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/) and sign up to be notified when When Clarity Leads https://channerconsulting.com/when-clarity-leads/) is released.

Links:* Connect with me: https://www.linkedin.com/in/philippachanner/ * Learn more: www.channerconsulting.com

In this personal reflection episode, Philippa takes listeners behind the scenes of how she rebuilt her own offer suite during a season of growth. She shares the lessons she learned around simplifying offers, restructuring pricing, protecting her time, and creating stronger alignment across her business. If your business feels heavier or more scattered than it should, this episode will help you rethink your structure from a CEO perspective.

Key Takeaways:

[00:01:00] When Growth Exposes Misalignment
[00:02:00] Why Too Many Entry Points Create Confusion
[00:03:00] Underpricing Leadership
[00:04:00] Your Time Is a Strategic Asset
[00:06:00] How Clarity Creates Revenue Confidence

In this episode, you’ll learn:

How to simplify your offer suite strategically
Why clarity improves conversions and confidence
How to identify misaligned offers
Why boundaries and structure support scalability
How rebuilding can strengthen long-term growth

Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/strategic-marketing-event-registration/)and sign up to be notified when When Clarity Leads (https://channerconsulting.com/when-clarity-leads/) is released.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa sits down with Michelle A. Vandepas to explore how writing a book can become one of the most powerful authority-building tools for entrepreneurs. They discuss why authorship strengthens positioning, how books clarify your message, and how entrepreneurs can strategically use books to support lead generation and business growth. If writing a book has been on your mind, this conversation will help you approach it with greater clarity and intention.

Key Takeaways:

[00:04:00] Why Books Elevate Authority
[00:05:00] Writing Clarifies Your Message
[00:09:00] Defining Your Audience Clearly
[00:16:00] Why Professional Presentation Matters
[00:28:00] Letting Go of Perfection in the First Draft

In this episode, you’ll learn:

How books strengthen entrepreneurial positioning
Why authorship builds long-term authority
How to use a book as part of your business strategy
Why audience clarity matters when writing
How to move past perfectionism and start writing

Join the Strategic Marketing Canvas Workshop | https://channerconsulting.com/the-strategic-marketing-workshop/

and sign up to be notified when When Clarity Leads is released | https://channerconsulting.com/when-clarity-leads/

Connect with Michelle A. Vandepas:

Website: https://michellevandepas.com
Grace Point Publishing: https://gracepointpublishing.com
Free Book Resource: Write Your Dang Book

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa breaks down why your pricing strategy may no longer support the business you are building. She explores the emotional side of pricing, the structural changes required as businesses grow, and how positioning directly impacts pricing confidence. If you are working harder than your revenue reflects, this episode will help you rethink pricing from a CEO perspective.

Key Takeaways:

[00:01:00] Emotional Pricing vs Strategic Pricing
[00:02:30] Why Growth Changes Pricing
[00:04:00] The Hidden Cost of Underpricing
[00:05:00] Pricing and Lifestyle Alignment
[00:06:00] Pricing Reflects Positioning

In this episode, you’ll learn:

Why pricing based on emotion creates instability
How pricing must evolve as your business grows
How underpricing affects client relationships
How to align pricing with your desired lifestyle
Why clarity strengthens pricing confidence

Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/ ) and sign up to be notified when When Clarity Leads (https://channerconsulting.com/when-clarity-leads/) is released.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa breaks down why simplifying your offers is essential for increasing profit, reducing overwhelm, and building a scalable business. She explains how complexity impacts conversions, why too many offers dilute your authority, and how to structure your offers for growth. If your business feels heavy or unclear, this episode will help you refine your approach.

Key Takeaways:

[00:02:00] Complexity vs Conversion
[00:03:30] Authority and Offer Clarity
[00:05:00] Capacity and Misalignment
[00:07:00] Profit Through Simplicity
[00:08:30] Scalable Offer Structure

In this episode, you’ll learn:

Why complex offers reduce conversions
How to strengthen your authority through clarity
How to align your offers with your current capacity
How to simplify your business structure
How to build scalable offers

Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/) and sign up to be notified when When Clarity Leads (https://channerconsulting.com/when-clarity-leads ) is released.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa sits down with Elaine Lankford to explore how mission, vision, and clarity shape the foundation of your business. They discuss how to identify the right problems to solve, define your ideal client, and use tools like AI to strengthen your strategy. If your business feels scattered, this episode will help you rebuild with intention.

Key Takeaways:

[00:05:00] Mission and Vision as Your Compass
[00:07:00] Passion and Problem Alignment
[00:10:00] Why You Cannot Serve Everyone
[00:15:00] Fixing Generic Messaging
[00:28:00] Define Point A and Point Z

In this episode, you’ll learn:

How to build a strong business foundation
How to define your ideal client with clarity
How to refine your mission statement
How to use AI strategically in your business
How to create a clear roadmap for growth

Join the Strategic Marketing Canvas Workshop and sign up to be notified when When Clarity Leads is released.

https://channerconsulting.com/the-strategic-marketing-workshop/

https://channerconsulting.com/when-clarity-leads/

Links:

Connect with Elaine Lankford: https://meetcoachelaine.com
Nonprofit: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa breaks down why your content may not be converting and how to shift from visibility to profitability. She explains the difference between teaching and shaping decisions, the role of strategic generosity, and how to build a content-to-revenue pipeline. If your marketing feels busy but not effective, this episode will help you realign your strategy with clarity.

Key Takeaways:

[00:01:00] Educated Audiences vs Paying Clients
[00:03:00] Strategic Generosity
[00:04:00] Content That Drives Decisions
[00:05:00] The Four Roles of Content
[00:10:00] Building a Revenue Bridge

In this episode, you’ll learn:

Why free content alone does not convert
How to shift from teaching to guiding decisions
How to structure content for conversion
How to embed your offers into your content
How to build a clear path from content to clients

Join the Strategic Marketing Canvas Workshop https://channerconsulting.com/the-strategic-marketing-workshop/ and sign up to be notified when When Clarity Leads https://channerconsulting.com/when-clarity-leads/ is released.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa sits down with Dr. Lee Baucom to explore how writing a book can become a strategic asset for your business. They discuss how authorship builds authority, why book sales are not the primary goal, and how to align your book with your business model. If you have ever considered writing a book, this conversation will help you approach it with clarity and intention.

Key Takeaways:

[00:03:00] Book as a Business Tool
[00:23:00] Authority Through Authorship
[00:26:00] Distribution Over Sales
[00:33:00] Filtering the Right Clients
[00:40:00] Strategy Drives Results

In this episode, you’ll learn:

How to position your book as a business asset
Why authority increases when you become an author
How to align your book with your offers
How to use your book to attract the right clients
How to think strategically about book distribution

Join the Strategic Marketing Canvas Workshop https://channerconsulting.com/the-strategic-marketing-workshop and sign up to be notified when When Clarity Leads https://channerconsulting.com/when-clarity-leads/ is released.

Links:

Connect with Dr. Lee Baucom: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa breaks down how to create offers that actually serve your audience and support sustainable business growth. She shares the CEO-level shift from selling services to designing transformation, along with practical ways to align your offers with your audience’s real needs. If your offers feel unclear or misaligned, this episode will help you refine them with clarity and intention.

Key Takeaways:

[00:01:00] From Service Provider to CEO Thinking
[00:02:00] Anchoring Your Offer in Transformation
[00:03:00] Solving the Right Problem
[00:04:00] Making Offers Easy to Say Yes To
[00:07:00] Designing for Scale

In this episode, you’ll learn:

How to shift from selling services to creating transformation
How to align your offers with your audience’s current needs
How to structure offers for clarity and conversion
How to avoid burnout through better offer design
How to create scalable offers without losing value

Join the Strategic Marketing Canvas Workshop and sign up to be notified when When Clarity Leads is released.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa breaks down what happens when your audience evolves and how to adapt your messaging and offers without losing momentum. She shares how to identify the clarity gap, realign your content, and make CEO-level decisions using both data and strategy. If your marketing feels off or disconnected, this episode will help you get back into alignment.

Key Takeaways:

[00:01:00] Your Audience Will Evolve
[00:02:00] The Clarity Gap Explained
[00:02:30] Growth-Level Messaging
[00:03:00] Audit Before You Rebuild
[00:07:00] Let Data Guide Decisions

In this episode, you’ll learn:

How to recognize when your audience has changed
What the clarity gap is and how to close it
How to adjust your messaging for a more advanced audience
How to audit your current marketing assets
How to use data to guide your next steps

Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/) to build a clear, aligned 90-day strategy.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa sits down with Natasha Tynes to explore how podcasting and writing can be powerful tools for building authority, visibility, and trust in an AI-driven world. They discuss why authenticity matters more than ever, how writing a book shifts your brand positioning, and how to approach content creation without overwhelm. If you have been considering starting a podcast or writing a book, this conversation will help you think about it strategically.

Key Takeaways:

[00:04:00] Authenticity in an AI World
[00:08:00] Books as Authority Tools
[00:13:00] Discipline Over Motivation
[00:21:00] Power of Podcasting
[00:37:00] Choosing the Right Platform

In this episode, you’ll learn:

Why authenticity is becoming more valuable in marketing
How writing a book positions you as a thought leader
How to approach writing with structure and consistency
Why podcasting builds trust faster than traditional content
How to choose the right visibility strategy for your business

Join the Strategic Marketing Canvas Workshop to build a clear visibility and marketing strategy: https://channerconsulting.com/the-strategic-marketing-workshop/

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

Connect with Natasha Tynes:

Website: https://www.natashatynes.com
Email: natasha@natashatynes.com
Social: LinkedIn, Instagram, Facebook, Substack (search “Natasha Tynes”)

In this episode, Philippa breaks down how to speak to your client’s pain points in a way that builds connection instead of pressure. She explains how to move beyond surface-level problems, use your client’s real language, and create messaging that balances empathy with possibility. If you have been struggling to connect with your audience or feel like your messaging is missing the mark, this episode will help you refine it with CEO-level clarity.

Key Takeaways:

[00:02:00] Surface vs Root Pain
[00:03:00] Using Client Language
[00:05:00] Balancing Pain and Possibility
[00:06:00] Creating Safe, Trust-Based Messaging
[00:08:00] Testing and Refining Messaging

In this episode, you’ll learn:

How to identify deeper emotional pain points
Why language matters more than expertise terms
How to speak to pain without sounding negative
How to build trust through your messaging
How to test and refine what resonates

CTA:
Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/) to refine your messaging and build a clear 90-day plan.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa breaks down how to build a true ideal client profile that goes beyond demographics and into the psychographics that actually drive buying decisions. She walks through how to identify your client’s real problems, understand their motivations, and create messaging that resonates at every stage of their journey. If your marketing feels scattered or inconsistent, this episode will help you refocus with clarity and intention.

Key Takeaways:

[00:02:00] Start With the Problem
[00:03:00] Internal Motivators Matter
[00:04:00] Customer Journey Awareness
[00:05:00] Addressing Objections
[00:06:00] Creating Resonance

In this episode, you’ll learn:

How to define your ideal client beyond demographics
Why psychographics matter more than surface-level traits
How to align your messaging with your client’s stage of awareness
How to use objections to strengthen your content
How to create marketing that attracts the right audience

Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/)to build your 90-day marketing plan with clarity.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode, Philippa sits down with Dr. Alicia Newsome to explore the powerful connection between a woman’s health and her ability to lead, grow, and sustain her business. This conversation goes beyond surface-level wellness and dives into how fatigue, burnout, and misalignment in the body directly impact decision-making, leadership, and long-term business success. If you have been pushing through exhaustion or ignoring the signals your body is sending, this episode will help you rethink what it truly means to lead at a CEO level.

Key Takeaways:

[00:01:00] Health Impacts Business Performance
[00:06:00] The Check Engine Light Analogy
[00:18:00] Leadership and Energy Capacity
[00:24:00] The Cost of Pushing Through
[00:31:00] Where to Start Reclaiming Your Health

In this episode, you’ll learn:

Why your physical health directly affects your business outcomes
How to recognize early warning signs your body is out of alignment
The difference between symptom management and root cause care
How health influences your leadership, delegation, and decision-making
Where to begin without overwhelming yourself

Join the EmpowerHer Community Circle (http://channerconsulting.com/empowerher-program/) to build your business with clarity, alignment, and sustainable leadership.

Links:

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

Connect with Dr. Alicia Newsome:

Learn more & speaking: https://www.dralicianewsome.com/dr-alicia-speaks/
Free resources (energy & stress): https://www.draliciagifts.com
Social: Search “Dr. Alicia Newsome” on LinkedIn, Instagram, or Facebook

In this episode, Philippa shares a personal reflection on navigating a visibility drought and the CEO-level lessons that came from it. From burnout and shifting capacity to redefining consistency and trust, this conversation offers a grounded perspective on what it really means to lead your visibility with intention. If your content has slowed down or you are questioning your momentum, this episode will help you reframe where you are and how to move forward strategically.

Key Takeaways:

[00:02:00] Visibility Without Capacity
[00:03:00] Silence vs Strategy
[00:04:00] Redefining Consistency
[00:05:00] Clarity Builds Trust
[00:06:00] Leadership in Quiet Seasons

In this episode, you’ll learn:

How to align visibility with your actual capacity
Why quiet seasons can support business growth
What consistency really means at the CEO level
How to maintain audience trust without constant posting
How to navigate visibility dips without panic

Join the EmpowerHer Community Circle (https://channerconsulting.com/empowerher-program/) to build your visibility with clarity and support.

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

Many entrepreneurs believe they need to constantly create new content to stay visible. In reality, the most strategic businesses focus on making their ideas work harder. In this episode, Philippa Channer walks through a simple and practical framework for turning one core idea into multiple pieces of strategic content. Instead of feeding the algorithm with endless posts, you will learn how to build a visibility rhythm that supports your business goals and strengthens your messaging across platforms.

Key Takeaways• [00:01:00] Start with a strategic core message
• [00:02:00] Breaking one story into multiple content formats
• [00:03:00] Matching your content to each platform
• [00:04:00] Why every piece of content needs a call to action
• [00:06:00] Treating your content like a long term business asset

In this episode, you’ll learn:• How to turn one client story into multiple content ideas
• Why repurposing content is a strategic marketing decision
• How to adapt the same idea across Instagram, LinkedIn, and email
• Simple examples of soft but effective calls to action
• How repurposing reduces content overwhelm

If you want help creating clarity in your marketing strategy, join Philippa’s Strategic Marketing Canvas Workshop, (https://channerconsulting.com/the-strategic-marketing-workshop/) a free live session designed to help women entrepreneurs slow down their marketing and make confident decisions about their visibility.

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this powerful interview episode of Clarity to CEO, Philippa sits down with business coach and Serenity Project founder Bron Watson to discuss resilience, leadership, and sustainable entrepreneurship. After facing two cancer diagnoses, Bron completely redefined what success looks like and how entrepreneurs can build businesses that support their lives instead of draining them. Together, they explore the difference between relentless hustle and true resilience, how to design a business around your energy, and why CEOs must place themselves at the center of their business strategy.

Key Takeaways* 00:03:00 Resilience vs Relentlessness * 00:06:00 Strategic Resilience in Business * 00:11:00 Putting Yourself at the Center of the Business * 00:17:00 Intentional Business Design * 00:23:00 Early Signs of Burnout

In This Episode, You’ll Learn* Why hustle culture often leads to burnout * The difference between resilience and relentless effort * How to design a business that protects your energy * A practical framework for evaluating where your business needs focus * How CEO leadership starts with self awareness and intentional decisions

If this conversation resonated with you, join the EmpowerHer Community Circle (https://channerconsulting.com/empowerher-program/)where women entrepreneurs gather for support, growth, and CEO level conversations.

Connect with meConnect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode of Clarity to CEO, Philippa shares three practical visibility habits that help women entrepreneurs move from reactive posting to intentional leadership. These are not random tactics. They are CEO-level shifts that create consistent connection, measurable results, and sustainable momentum .

Key Takeaways:* [00:01:00] Start Each Week with a Visibility Touchpoint * [00:02:00] Track What’s Actually Working * [00:03:00] Repurpose with Intention * [00:05:00] Visibility Is a Rhythm * [00:05:00] Clarity Plus Consistency Equals Visibility

In this episode, you’ll learn:* How to shift from posting randomly to planning intentionally * The metrics that actually signal business growth * Why saves and shares matter more than likes * How to repurpose content without sounding repetitive * How to build visibility momentum week after week

Ready to turn these habits into a focused 90-day strategy? Join the free Strategic Marketing Canvas Workshop. https://channerconsulting.com/the-strategic-marketing-workshop/

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

In this episode of Clarity to CEO, Philippa breaks down one of the most common visibility questions women entrepreneurs face: should you keep building organically or invest in paid ads? She unpacks the CEO-level decision behind both approaches and explains why ads amplify strategy but never replace it. If you are in a growth stage and trying to decide where to focus your time, energy, and budget, this conversation will help you think like a CEO, not a busy operator .

Key Takeaways:* [00:02:00] What Organic Marketing Actually Builds * [00:03:00] The Real Purpose of Paid Ads * [00:04:00] Why Growth-Stage Entrepreneurs Should Start Organic * [00:07:00] The Hidden Work Behind Running Ads * [00:10:00] How to Decide What’s Worth It

In this episode, you’ll learn:* The difference between organic and paid visibility * Why ads cannot fix unclear messaging * When your offer is ready to scale * What a strong funnel really requires * How to evaluate visibility through a CEO lens

Ready to build a 90-day visibility strategy that actually fits your stage of business? Join the free Strategic Marketing Canvas Workshop. (https://channerconsulting.com/the-strategic-marketing-workshop/)

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

If you feel like you are doing all the right things but your content still is not gaining traction, this episode is your reset. Philippa breaks down the five most common reasons content gets ignored and walks you through the CEO-level shifts that turn random posting into intentional visibility. This is about clarity, strategy, and leadership, not chasing trends.

Key Takeaways:

[00:02:00] Talking to Everyone and No One Listening
[00:03:00] Not Showing Up Where They Are
[00:05:00] Value Without Voice Is Noise
[00:06:00] Consistency Without Clarity
[00:07:00] No Clear Invitations

In this episode, you’ll learn:

Why broad messaging kills visibility
How to identify the right platforms for your audience
The role of brand voice in authority building
Why focused repetition builds trust
How to use calls to action as leadership tools

Ready to stop guessing and build a focused 90-day visibility plan? Join the free Strategic Marketing Mastermind Experience.

Connect with me: https://www.linkedin.com/in/philippachanner/
Learn more: www.channerconsulting.com

How to Build a Brand That Builds Trust

This episode wraps up our February series on brand voice with a focus on the single most important factor in long-term business growth: trust.

Philippa Channer walks you through five ways to build trust as a CEO—not just a marketer—so your brand reflects leadership, clarity, and integrity. From consistent messaging to transparent storytelling, this episode will help you turn browsers into buyers and fans into loyal clients.

If you’re ready to lead with more clarity and less confusion, this one’s for you.

🔑 5 Key Takeaways* [00:02:00] Trust Is Your Greatest Brand Asset * [00:03:00] Consistency Builds Credibility * [00:04:00] Clarity Over Confusion * [00:05:00] Be Transparent—Not Perfect * [00:06:00] Offer Value Before the Sale

In this episode, you’ll learn:* Why trust is a CEO-level strategy, not just a marketing tactic * What true consistency looks like in your messaging * How to avoid vague content and speak with authority * Ways to show transparency without oversharing * How to build trust before your audience buys

🎯 Want to build a brand that grows with clarity and strategy?
Join Philippa’s next free Strategic Marketing Canvas Workshop.

Links:* 🎟️ CTA Link: Grab your free workshop pass * Connect with me: linkedin.com/in/philippachanner * Learn more: www.channerconsulting.com

Even high-performing women entrepreneurs can unknowingly confuse their audience—and when people are confused, they don’t convert. In this episode, Philippa walks you through the five most common messaging mistakes that weaken your content, dilute your brand voice, and block your growth. More importantly, she shares practical CEO-level shifts to help you fix them.

If you’re ready to lead with clarity and make your message land with the right people, this episode is your checklist.

🔑 Key Takeaways* [00:02:00] Stop Trying to Talk to Everyone * [00:03:30] Jargon Is Not Leadership * [00:05:00] You’re Not Repeating Yourself Enough * [00:07:00] Weak or Missing CTAs * [00:09:00] Your Voice Doesn’t Match Your Brand

📚 In This Episode, You’ll Learn:* How to create messaging that filters, not just attracts * Why repetition is essential to trust-building * What a “confused mind doesn’t act” really means in your marketing * How to spot brand voice disconnects across platforms * Practical ways to align your content with CEO-level leadership

✅ Your Next StepJoin Philippa at her next free Strategic Marketing Canvas Workshop to clarify your direction and make real decisions—not just gather ideas.

🔗 Links* 🎧 Listen to the Episode: Free Strategic Marketing Canvas Workshop * ✉️ Connect with me: Philippa Channer * 🌐 Learn more: www.channerconsulting.com

Welcome back to the Clarity to CEO podcast! I’m your host, Philippa Channer — and this week, we’re going practical. If you’ve ever felt like your content doesn’t sound like you, this episode is your roadmap to writing (and speaking) with clarity, confidence, and connection.

We’re talking about:

Writing like you speak
Using signature phrases
Connecting with your audience’s emotional state
Formatting to reinforce your voice
And showing up with ownership — not over-polish

Whether you’re a coach, strategist, or creative — your content should reflect your leadership.

⏱️ Timestamps:(00:00) Why Voice Is a CEO-Level Strategy
(01:00) Authenticity Over Perfection
(02:00) Write Like You Speak
(03:00) Signature Phrases & Consistency
(04:00) Know Your Audience’s Emotional State
(05:00) Embrace Imperfection
(05:30) Use Formatting to Reinforce Voice
(06:00) Ask for Feedback & Adjust
(07:00) The CEO-Lens on Content
(09:00) Final Challenge & Workshop Invite

✨ Want help making your content sound like the leader you are?
Join the Strategic Marketing Canvas Workshop — free each month. https://channerconsulting.com/the-strategic-marketing-workshop/

Next week on the podcast: The messaging mistakes that confuse your audience (and how to fix them).

Welcome back to the Clarity to CEO podcast! I’m your host, Philippa Channer — and this week we’re kicking off a powerful new series on one of the most overlooked tools in your business: your brand voice.

If your content doesn’t quite sound like you, or if you’re not sure how to consistently connect with your audience, this episode is the foundation. We’re breaking down what brand voice really is, why it’s essential for building trust, and how to start discovering or refining your own voice as a CEO.

⏱️ Timestamps:(00:00) Welcome & Series Overview
(01:00) What Brand Voice Actually Is
(03:00) Why It Matters for CEOs, Not Just Creators
(05:00) 3 Core Elements of Brand Voice
(07:00) The Cost of Copying Someone Else’s Voice
(08:00) How to Discover or Strengthen Your Voice
(09:00) Final Thoughts & Encouragement

✨ Want to clarify your message and get focused with your marketing?
Join the Strategic Marketing Canvas Workshop — free access in the show notes. https://strategicmarketingmastermind.com/event

Next week: How to Make Your Content Sound Like You — don’t miss it.

Welcome back to the Clarity to CEO podcast — and to the final episode of our January planning series. I’m your host, Philippa Channer, and today I’m sharing something a little more personal.

This episode is a heart-led reflection on what I’ve been learning in this season of growth. From setting boundaries to redefining success and embracing rest, I hope this episode gives you space to pause and check in with yourself — not just as a business owner, but as a woman and a leader.

⏱️ Timestamps:(00:00) Wrapping Up January & the Podcast Rebrand
(02:00) You Don’t Have to Grow Alone
(03:00) Alignment Requires Boundaries
(05:00) Rest Is Growth
(06:00) Redefining Success as You Grow
(07:00) Final Reflection & Encouragement

Let this episode be your reminder: your growth is just as important as your goals.

✨ Book a free discovery call to explore the Entrepreneur Incubator: https://meetings-na2.hubspot.com/philippa-channer?uuid=41d17a97-d2c4-4100-ba3e-bafddbb4cafa

🎧 Catch up on Episodes 213–215 for vision, planning, and alignment strategies.

Next week, we’re diving into the power of your brand voice — and how to make your content sound like you.

Welcome to the Clarity to CEO podcast — formerly Empower Her Business Accelerator. I’m your host, Philippa Channer. This week, we're building on your 2026 vision and 12-month goals by focusing on how to align your offer, your marketing, and your schedule for greater momentum and clarity.

When everything in your business works together, you create smoother operations, less overwhelm, and more focused energy. In this episode, I walk you through the exact steps to realign and set yourself up for sustainable growth.

⏱️ Timestamps:(00:00) Welcome & Podcast Rebrand
(02:00) Why Alignment Creates Business Momentum
(03:00) Step 1: Start with the Right Offer
(05:00) Step 2: Align Your Marketing Strategy
(06:00) Step 3: Sync Your Schedule with Strategy
(07:00) Step 4: Use Weekly Themes to Stay Focused
(10:00) Step 5: Review and Adjust Monthly
(12:00) Final Thoughts & Encouragement

If you’re ready to go deeper, join me for the Content Clarity Canvas Workshop on January 22nd (https://channerconsulting.com/all-events/?event=3943) or book a 30-min Discovery Call (https://meetings-na2.hubspot.com/philippa-channer) to explore the Entrepreneur Incubator.

Next week, I’ll be sharing a personal reflection and behind-the-scenes look at my own growth as a business owner. Until then, stay aligned, stay focused, and keep shining.

Welcome back to the Clarity to CEO podcast! I’m your host, Philippa Channer, and today we’re taking the next big step in our January Vision + Annual Planning Series.

Last week, we set a long-term vision. This week, I’m helping you translate that 10-year dream into a 12-month strategy—so you can take meaningful action in 2026 without burning out or losing momentum.

⏱ Timestamps(00:00) Welcome Back + Why Vision Needs a Plan
(02:00) Start With the End: Reverse Engineer from 2035
(03:00) Choose 2–3 Strategic Priorities for the Year
(05:00) Set SMART Goals for Each Priority
(06:30) Break the Year Into Quarterly Milestones
(08:00) Build Goals Into Your Calendar

👋 Wrapping Up & Looking AheadYour goals are the practical expression of your vision. Let them shape your calendar, guide your decisions, and create momentum that aligns with where you’re truly headed.

If you want support bringing this vision to life, I’d love to see you inside the Entrepreneur Incubator or at the Content Clarity Canvas Workshop on January 22.

Next week, we’ll look at how to align your offers and schedule with your annual goals so your business doesn’t just grow—it grows in the right direction.

Until then, lead with clarity—and keep shining.

Special Announcements & Links🎯 Book your FREE 30-Minute Discovery Session https://meetings-na2.hubspot.com/philippa-channer
🗂 Join the Entrepreneur Incubator https://channerconsulting.com/entrepreneur-incubator/
📅 Register for the Jan 22 Content Clarity Canvas Workshop https://channerconsulting.com/all-events/?event=3938
📬 Subscribe for weekly clarity-driven business tips and tools
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome to a brand new year—and a new season—of the Clarity to CEO podcast. I’m your host, Philippa Channer, and I’m so excited to kick off 2026 with not only a fresh start, but a clearer focus for this podcast and the women it serves.

This episode marks the beginning of our January Vision + Annual Planning Series, and we’re starting with the foundation: setting a vision that actually means something. One you can build toward with strategy, clarity, and purpose.

⏱ Timestamps(00:00) New Year, New Name: Welcome to Clarity to CEO
(02:00) Why Your Vision Matters More Than Goals
(03:45) A Vision Is a Destination, Not a Checklist
(05:00) Think Alignment, Not Just Ambition
(06:30) Make It Tangible with the Vision Story Method
(08:30) Use Your Vision to Filter Opportunities
(09:45) Don’t Hide Your Vision—Anchor It

👋 Wrapping Up & Looking AheadYou’re not just a doer—you’re a leader. And your business deserves to be led with vision, not just effort.

Next week, we’ll explore how to take your 10-year dream and turn it into a 12-month plan that actually works. I’ll walk you through the steps to make your long-term goals feel actionable and aligned.

Until then, stay rooted in your vision—and as always, keep shining.

🎯 Book your FREE 30-Minute Discovery Session: https://meetings-na2.hubspot.com/philippa-channer

🗂 Join the Entrepreneur Incubator: https://channerconsulting.com/entrepreneur-incubator/

📅 Register for the Jan 22 Content Clarity Canvas Workshop: https://channerconsulting.com/entrepreneur-incubator/

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so thankful you're here for our final episode of 2025. Whether you've been with me all year or just found your way here, this space wouldn't be the same without you.

This week, I'm stepping away from the strategies and diving into something just as essential—rest and reflection. Before you set your 2026 goals, let's talk about how to end the year with intention, not urgency.

This isn't just personal—it's strategic. True growth begins when we give ourselves time to pause, process, and prepare from a place of peace.

⏱ Timestamps (00:00) Final Episode of the Year & A Heartfelt Thank You
(01:00) Rest is Not a Reward—It's a Strategy
(01:30) Why Reflection Fuels Growth
(02:45) Vision Needs Space to Breathe
(03:30) Gratitude Turns Reflection into Fuel
(04:15) Let 2026 Be a Year of Intentional Growth

👋 Wrapping Up & Looking Ahead As you enter the new year, don't rush. Breathe. Reflect. Celebrate how far you've come. Your most aligned, most impactful year begins with clarity and rest.

If you're ready to enter 2026 with clarity around your message and marketing, I invite you to join me for the Content Clarity Canvas Workshop on January 22nd. It's a powerful 3-hour session built on the exact framework I use in my Entrepreneur Incubator program.

👉 Register here: https://channerconsulting.com/entrepreneur-incubator/

Thank you again for being here—for learning, growing, and dreaming alongside me in 2025. I can't wait to see what's ahead for you.

Until next year, rest well, dream big, and as always—keep shining.

✨ Special Announcements & Links 🎯 Free 30-Hour Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9
🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so glad you're joining me this Christmas week. I hope you're taking a moment to rest, reflect, and reconnect with what matters most—your values, your faith, your family, and your purpose.

As the year wraps up, this episode is all about zooming out and getting clear on where you're really headed. If you've been focused on surviving the week, it's time to shift into a new gear: CEO-level vision and strategy.

In this episode, we'll walk through how to:

Visualize your 10-year dream for life and business
Break it into 3-year and 1-year milestones
Align your offers and marketing to match your bigger goals
Make strategic planning a consistent habit
Stay flexible while still leading with intention

⏱ Timestamps (00:00) Christmas Week Reflections & Setting the Stage
(01:00) A Solopreneur's Guide to Long-Term Vision
(02:00) Casting Your 10-Year Vision
(03:30) Breaking It Into 3-Year & 1-Year Milestones
(04:30) Aligning Your Offers and Content
(05:30) Make Strategic Planning a Habit
(06:30) Stay Flexible and Evolve with Purpose

👋 Wrapping Up & Looking Ahead Thank you for tuning in during this sacred, busy season. If you're ready to lead your business with long-term vision and purpose, the Entrepreneur Incubator is where it starts. Book your free 30-minute session using the link in the show notes.

And don't miss our Content Clarity Canvas Workshop on January 22nd—perfect for anyone wanting to build a content plan that supports real growth.

Next week, we'll close out this powerful year with a conversation on the importance of rest and reflection—and why they're essential to showing up as your most powerful CEO self.

Until then, keep dreaming—and keep shining.

🎯 Free 30-Hour Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9
🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're deep into our December series helping solopreneurs shift from overwhelmed operators to strategic CEOs.

Today, we're talking about one of the most transformational tools you can use to scale with less stress: systems and processes. Whether you're a team of one or preparing to grow, systems are how you build sustainability into your business. This episode will show you how to start small, create clarity, and lead with confidence.

⏱ Timestamps & Segment Titles (00:00) Welcome & Series Recap
(01:00) Why Systems Are the Secret to Sustainability
(01:30) Start with One Repetitive Task
(02:45) Create Simple SOPs
(04:00) Batch, Schedule, and Systemize for Consistency
(05:30) Create White Space, Not Just Efficiency
(06:30) You Don't Need to Be Naturally Organized

👋 Wrapping Up & Looking Ahead Thanks for tuning in to this week's episode! If you're ready to build systems that support your business and your wellbeing, I'm here to support you inside the Entrepreneur Incubator. Book your free 30-minute session using the link in the show notes.

Next week, we'll close out this powerful December series with a deep dive into long-term vision and strategy—how to lead your business into the future with intention and clarity.

Until then, keep building smarter—not harder—and keep shining.

🎯 Free 30-Hour Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9
🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so glad you're tuning in today. We're in the middle of our December series designed to help solopreneurs step into their role as CEOs.

In this episode, we're unpacking one of the biggest hurdles for solo business owners: delegation. If you've ever thought, "How can I delegate when I'm the only one in my business?", this episode is your guide. From automation to outsourcing to systemization, we're redefining what it means to delegate without a big team or big budget.

⏱ Timestamps & Segment Titles (00:00) Welcome and CEO Mindset Recap
(01:00) The Truth About Delegation
(01:30) Automate the Repetitive Tasks
(03:00) Outsource Where It Hurts
(04:30) Systemize Your Workflows
(06:30) Delegate to a Digital Assistant
(07:30) Why Delegation = Leadership

👋 Wrapping Up & Looking Ahead Thank you for tuning in to today's episode. Remember, you don't need to wait until your business is "big enough" to delegate—your time is already valuable and worth protecting.

Next week in Episode 210, we'll be diving into how to build systems and processes to operate like a CEO, walking you through step-by-step methods to simplify and scale. Until then, take a deep breath, delegate what you can, and as always—keep shining.

🎯 Free 30-Hour Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9
🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so excited you're here because today we're diving into a transformational topic that every solopreneur needs to master: shifting from doing all the things like an employee to leading like the CEO of your business.

As we close out 2025, I'm kicking off a new series focused on what it really means to run your business like a true leader, even if you're still a team of one. This week, we're laying the groundwork with the most critical first step: upgrading your mindset. You'll learn how to escape the daily grind of task-based busyness and instead start making powerful decisions from a place of vision, leadership, and strategy.

⏱️ Episode Timestamps * (00:00) Welcome & Series Kickoff * (01:00) Are You Operating in Employee Mode? * (01:30) CEOs Lead with Vision, Not Tasks * (02:45) Make Time for CEO-Level Planning * (03:45) Invest in Support (Even Without Hiring Yet) * (04:30) Focus on Profitability, Not Just Activity * (05:15) Use Data, Not Emotion, to Make Decisions * (06:00) Final Encouragement & Next Week's Preview

Closing Thanks again for joining me today on the Empower Her Business Accelerator podcast. I hope this episode gave you clarity and encouragement to confidently step into your CEO role—because even if it's just you right now, you deserve a seat at the head of the table.

Next week, I'll be sharing how to delegate and gain support, even if you're still running solo. I'll walk you through the tools and strategies that help you expand without overextending.

Until then, think like a leader, plan like a strategist, and always keep shining.

🎯 Free 30-Hour EmpowerHer Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9
🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and before we get into today's episode, I want to wish you a peaceful and joyful Thanksgiving week.

This week, I'm wrapping up our November series on strategic goal setting by diving into what happens after the goals are set: tracking them, evaluating them, and adjusting them with confidence and clarity.

This episode is designed to help you make your 2026 goals stick—and grow with you throughout the year.

🔹 Timestamps (00:00) Thanksgiving Reflections & Setting the Scene
Taking a moment to pause and receive before diving into the work ahead.

(01:00) Why Tracking Your Goals is Non-Negotiable
The three-part framework to keep your goals alive throughout the year.

(02:00) Step 1: Creating a Review Rhythm
How to set up monthly or quarterly check-ins that align with your business model.

(03:00) Step 2: Measuring What Actually Matters
The real metrics that signal growth—and how to track them.

(04:50) Step 3: Pivoting with Purpose
How to know when a goal needs adjusting vs. when it needs commitment.

(06:00) Celebrate Wins + Course Correct With Confidence
Why honoring your progress is essential for long-term success.

(07:00) Final Encouragement + Looking Ahead
A look at what's next for the podcast and how to get support through the Entrepreneur Incubator.

Thanks for tuning in during this holiday week. I hope this episode gives you renewed clarity and confidence as you plan for the year ahead.

Next month, I'll be launching a brand-new series all about cost structure and profit optimization—so you can grow with strategy and sustainability.

Until then, enjoy your Thanksgiving and keep leading with intention!

🎯 Free 30-Hour EmpowerHer Discovery Session
https://calendar.app.google/znZrWCuHtGvHHkwr9

🗂 New Entrepreneur Incubator Program
https://channerconsulting.com/entrepreneur-incubator/

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me:
LinkedIn | Facebook | Instagram

📧 Get in touch:
info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast!
I'm your host, Philippa Channer, and I'm so glad you're joining me today. Over the past few episodes, we've been diving into how to structure your vision and goals for 2026. But today, it's time to move from planning to progress.

In this episode, I'm walking you through how I prioritize my big business goals and break them down into simple, doable pieces. Because setting the goal is just the beginning—the real magic happens when we execute with clarity and consistency. You'll learn how to narrow your focus, create meaningful milestones, and protect the time and space you need to actually get things done.

If your 2026 goals feel overwhelming right now, this episode will give you the step-by-step breakdown you need to make real momentum possible.

(00:00) Welcome + A Quick Note About the Entrepreneur Incubator (01:10) How I Prioritize My Core Goals (02:00) Mapping Out Quarterly Milestones (03:00) Monthly and Weekly Planning (04:30) How I Protect My Time with Theme Days (05:30) Planning for the Unexpected (06:00) Wrapping It All Up ✨ Special Announcements & Links 🎯 Free 30-Hour Discovery Session
Want my help planning out your 2026 strategy? Let's talk!
👉 https://calendar.app.google/znZrWCuHtGvHHkwr9

🗂 New Entrepreneur Incubator Program
This 4-month program is where we turn ideas into action—with strategy, systems, and serious support.
👉 https://channerconsulting.com/entrepreneur-incubator/

📬 Subscribe for weekly tips on building a focused marketing strategy and visibility plan that supports your growth.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Reach out: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so glad you're here with me for this important episode in our November series on strategic business goal setting for 2026. If you've been feeling like you're working constantly but not seeing the traction you'd expect — you're not alone. That's why this series is all about reclaiming your power and becoming more intentional with your goals and strategies.

Today, we're diving deep into one of the most practical yet transformational tools for business growth — SMART Goals. Not just the buzzword version. I'm talking about goals that are rooted in clarity, aligned with your vision, and actually doable. If you're ready to leave the overwhelm behind and step into a more focused, confident 2026, this episode is for you.

And hey — if you're craving strategic accountability and real systems that match your energy and goals, the Entrepreneur Incubator may be the perfect next step. This is my signature 4-month, done-with-you experience that walks you through clarity, planning, and execution — without the burnout. Tap the link in the show notes to schedule your free 30-minute strategy call and see if it's the right fit for you.

⏱ TIMESTAMPS & EPISODE BREAKDOWN (00:00) Welcome & Introduction to Strategic Goal Setting

(01:30) What Are SMART Goals, Really?

(02:30) The Power of Specificity

(03:15) Measurable: Know When You've Won

(04:20) Achievable Goals That Drive Confidence

(05:30) Relevant Goals that Align with Vision

(06:40) Time-Bound: Put a Clock on It

🌟 Final Thoughts SMART goals might seem simple on the surface, but when done right, they're a game changer for your business. They help you take big, dreamy ideas and turn them into clear, achievable action plans. They're the bridge between "I want to…" and "I did it!"

Thanks so much for tuning in this week. I hope this episode inspires you to revisit your goals with fresh eyes and strategic intent. And remember — if you're looking for hands-on support and clarity in your planning, my Entrepreneur Incubator is where we turn goal-setting into real action and transformation. Let's see if it's right for you. Book your free strategy session now.

Next week, I'll show you how to break down your 2026 goals into bite-sized, workable steps — because SMART goals are just the beginning. Implementation is where the real magic happens.

Until then, stay focused, keep shining, and I'll see you soon!

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9
🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so glad you're here. As we turn the calendar to November, we're also turning a powerful new page in your business journey. This month kicks off a transformative four-part series all about strategic goal setting for 2026. And today, we're diving into something that can make or break your long-term success—strategic planning. This isn't just about making a to-do list. This is about creating a vision, a roadmap, and a system that supports your mission and protects your energy.

In this episode, I'm breaking down why strategic planning is essential for long-term business success—especially for small business owners, solopreneurs, and service providers who are serious about building sustainable momentum. I share how strategy reduces overwhelm, helps you say no with confidence, and builds a system that grows your business (without burning you out). We'll also explore what real strategy looks like with practical examples and how you can start aligning your daily actions with your bigger goals. Plus, I introduce you to The Entrepreneur Incubator, my done-with-you experience designed to walk you through building a custom content strategy with expert support and accountability. Let's get intentional together.

⏱️ Timestamps + Segment Breakdown: (00:00) Welcome & Series Introduction (01:30) What Strategic Planning Really Means (03:00) Strategy Helps You Say "No" with Purpose (05:30) Build Systems for Growth, Not Just Hustle (07:15) SMART Goals with Real Strategy (08:30) Strategic Planning Builds Confidence & Reduces Overwhelm 💬 Final Thoughts We're heading into the final stretch of the year, and this is your invitation to pause, reflect, and be intentional about where you're going. Strategic planning is how we shift from surviving to thriving. It's how we stop spinning in circles and start moving in alignment—with clarity and purpose. This isn't about perfection; it's about direction. Whether your 2025 felt full of momentum or a bit chaotic, now is the time to recalibrate and design a 2026 that feels more focused, sustainable, and true to your mission. You don't need more hustle—you need more strategy. And I'm here to help you make it happen.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session
https://calendar.app.google/znZrWCuHtGvHHkwr9

🗂 New Entrepreneur Incubator Program
https://channerconsulting.com/entrepreneur-incubator/

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast!
I'm your host, Philippa Channer, and today's episode wraps up our October series all about understanding and optimizing your business cost structure.

Over the past few weeks, we've mapped out where your money is going, refined how to optimize those expenses, and explored how to balance fixed versus variable costs. Now, we're bringing it all home with an essential conversation: how can we keep costs down without cutting corners — or worse — stalling growth? Spoiler: it's more than possible.

In this final episode of the series, I'm sharing strategies that have helped both myself and my clients stay lean in our operations while still delivering top-tier service and growing sustainably. You'll walk away with tips to streamline your offers, make smarter investments, and prepare your business for long-term scalability — all without burnout or budget blowouts.

⏱️ Episode Timestamps & Highlights (00:00) Welcome & October Wrap-Up

(01:15) Introducing the Entrepreneur Incubator

(02:15) Quality Doesn't Have to Mean Expensive

(03:05) Audit for Over-Delivery

(04:00) Invest in Systems That Multiply You

(05:00) Optimize Before You Outsource

(06:00) Scalable Growth Strategies that Don't Break the Bank

🌟 Final Thoughts You don't need to sacrifice quality or momentum to save money. Being cost-conscious doesn't mean playing small — it means playing smart. Your business can be lean and powerful when your money aligns with your mission.

If today's episode sparked some clarity and you're ready for guidance in putting these strategies into action, the Entrepreneur Incubator is exactly where you need to be. Cost structure, revenue clarity, and a content plan that works — it's all waiting inside this four-month journey. Let's talk more about it!

And coming up in November: we're diving into a powerful new series focused on overcoming setbacks and preparing for the unexpected. It's a topic every entrepreneur needs — and I can't wait to share it with you.

Until next time, keep leading, keep growing, and keep shining brightly. 🌟

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9

🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm thrilled you're joining me for another week of practical strategy and CEO-level insight. We're deep into our October series all about understanding your business cost structure—and today's topic is one that every entrepreneur thinks they've mastered but often hasn't truly leveraged: balancing fixed and variable costs.

This conversation is about more than bookkeeping—it's about creating freedom and flexibility in how your business grows. And before we dive in, I want to take a moment to invite you to something very special: The Entrepreneur Incubator.

This is my four-month, done-with-you experience designed to help ambitious entrepreneurs get clarity on their brand, build a sustainable strategy, and—most importantly—implement it with accountability and focus. Inside the Incubator, we'll work together using tools like my Content Clarity Canvas and the Content Clarity GPT to build a tailored 12-week content plan that actually supports your business goals. You'll also get one-to-one coaching and monthly implementation check-ins so your strategy never just sits in a notebook—it comes alive in your business.

If you're craving that structure and want to stop guessing about your next marketing move, schedule your free 30-minute consultation using the link in the show notes below. Let's talk about how the Entrepreneur Incubator can help you level up your business from the inside out.

(00:00) What Fixed and Variable Costs Really Mean Let's start with the basics. Fixed costs are the expenses that stay steady no matter how much your business grows—think rent, software subscriptions, business insurance, or a salaried assistant. These are predictable, but they can also create pressure when sales slow down.

On the flip side, variable costs shift with your business activity—things like shipping, payment processing fees, hourly contractors, and materials. When business is booming, these rise; when things slow down, they ease up.

The balance between these two categories affects your cash flow, profitability, and even your confidence as a CEO. Fixed costs bring stability, but too many of them can make your business rigid. Variable costs bring flexibility, but too many can make your margins unpredictable.

👉 Action Step: Identify your top five fixed costs and top five variable costs this week. Awareness is the first step toward better decisions.

(00:03) Finding Your Financial Sweet Spot When your fixed costs are too high, you end up working just to stay afloat—your revenue has to constantly chase your expenses. When your variable costs are too high, you might be scaling, but your profits shrink every time you grow.

Your goal is to find that sweet spot: a lean, intentional mix that aligns with your business model and stage of growth. Ask yourself:

Do I have consistent income to justify my fixed costs?
Are my variable costs growing faster than my revenue?
Can I shift certain costs from fixed to variable—or the other way around?

👉 Action Step: Review your subscriptions and vendor agreements this month. See what can be made more flexible or predictable to support your current growth phase.

(00:05) Restructuring Your Costs Strategically (00:06) A CEO's Approach to Balancing Costs (00:07) From Fear to Freedom Next week, we'll wrap up our cost structure series by exploring how to manage expenses without sacrificing quality or growth. Yes, it's possible to cut costs and level up your client experience at the same time!

Until then, keep leading, keep growing, and as always—keep shining. ✨

✨ Special Announcements & Links 🎯 The Entrepreneur Incubator – Four months of clarity, accountability, and implementation designed to help you master your marketing and strategy. https://channerconsulting.com/entrepreneur-incubator/
🎯 Free 30-Minute Discovery Call: https://calendar.app.google/znZrWCuHtGvHHkwr9
📬 Subscribe for regular content on marketing strategy, business planning, and growth tips that help you think like a CEO.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and today we're diving into the powerful topic of optimizing your cost structure for maximum profitability—and trust me, this is the kind of work that separates struggling solopreneurs from strategic, scalable business owners.

We're in week two of our October series on cost structure, and today's episode is for every entrepreneur who's ever looked at their expenses and thought, "Where is all my money going?" Last week in Episode 200, we laid the foundation by categorizing your expenses and spotting financial leaks. Now that you've had your "whoa, I spend how much?" moment, it's time to roll up your sleeves and turn insight into action.

Before we get into the details, I want to invite you to explore the Entrepreneur Incubator—my signature four-month done-with-you experience designed for entrepreneurs ready to bring structure, clarity, and sustainable strategy to their marketing. Inside the Incubator, we clarify your brand, build a 12-week content strategy using my Content Clarity Canvas, and give you personalized support with one-on-one coaching and monthly implementation check-ins. If you're tired of spinning your wheels when it comes to your online presence and want a real strategy that sticks, book a free consultation using the link in the show notes below.

⏱️ Episode Timestamps & Key Segments (00:00) Welcome & Entrepreneur Incubator Invitation
We start with a quick recap of last week's episode and I share an exciting invite to join the Entrepreneur Incubator—a strategic support system for those ready to scale their marketing and brand clarity with confidence.

(01:30) Strategic ROI Thinking

(02:15) Tool Consolidation: Smarter, Not Smaller

(03:10) Smart Swaps Over Simple Cuts

(04:10) Re-Evaluating Reoccurring Services

(05:10) Reinvesting for Smarter Growth

🔁 Final Thoughts Profitability doesn't come from penny-pinching—it comes from power moves. As entrepreneurs, every dollar we spend should be on a mission: to save time, increase impact, or accelerate growth. And if your money isn't doing one of those things? It's time to rethink your strategy.

This isn't about fear-based budgeting. It's about stepping into your CEO shoes with clarity, confidence, and control. You've got this!

👀 What's Coming Next Week Join me next week for Episode 202, where we'll dive into a wildly misunderstood part of business finance: fixed versus variable costs. Understanding the difference can completely shift the way you plan your year and manage cash flow. You won't want to miss it.

And don't forget—if you're craving real, hands-on support with building out your marketing strategy and content plan, check out the Entrepreneur Incubator. All it takes is one 30-minute conversation to see if this is your next big move. Use the link in the show notes to schedule your discovery call today: [INSERT LINK].

Until next time, stay focused, stay strategic, and as always—keep shining ✨

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9
🗂 New Entrepreneur Incubator Program: https://channerconsulting.com/entrepreneur-incubator/
📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.
📱 Connect with me: LinkedIn | Facebook | Instagram
📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and I’m beyond thrilled to welcome you to this very special 200th episode! 🎉

Whether you’ve been with me since the beginning or you just pressed play for the first time — thank you. Your support, your energy, and your commitment to growing your business alongside me means the world. This podcast has been a space of learning, empowerment, and bold action, and I couldn’t have made it here without you.

This month, we’re diving into one of the most unglamorous — but absolutely essential — parts of running a business: your cost structure. We spent last month celebrating the revenue side of things… but now it’s time to zoom in on the money flowing out of your business. Because friend, if you’ve ever looked at your income and wondered, “Where is it all going?” — this series is going to give you clarity, confidence, and control.

And before we dig into today’s breakdown, I want to invite you to explore something that could completely change the game for your business: the Entrepreneur Incubator — my four-month, done-with-you program designed to help you get clear on your brand, build a sustainable strategy, and actually implement it with support and accountability. You’ll get personalized coaching, a full 12-week content strategy, and access to powerful tools like my Content Clarity Canvas and the Content Clarity GPT. Ready to explore if this is your next move? Book a free 30-minute session using the link in the show notes.

(00:00) Celebrating Episode 200 & Introducing the Entrepreneur Incubator This is a big milestone — 200 episodes in! I reflect on how far we’ve come and introduce the brand-new series on business expenses. I also give you a personal invitation to join the Entrepreneur Incubator, my most impactful offer yet for business owners ready to move from scattered to strategic.

(02:00) Understanding Your Cost Structure: Fixed, Variable & Hidden (03:30) Tracking Your Expenses Without Judgment (05:00) High-Leverage vs. Low-Leverage Spending (06:30) Spotting the Sneaky Leaks (08:00) The Danger of Cutting Too Much (09:00) Your Challenge: Categorize, Streamline, and Reflect (10:00) What’s Coming Next If you’re loving this breakdown and want even deeper guidance, don’t forget to check out the Entrepreneur Incubator. I’d love to walk you through it and see how we can simplify and elevate your strategy together. Book your free session through the link in the show notes.

Until next time, keep shining, stay focused, and never forget — you are the CEO of your business, and your numbers should work for you, not against you.

✨ Special Announcements & Links 🎯 Free 30-Hour Discovery Session: https://calendar.app.google/znZrWCuHtGvHHkwr9 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today I’m inviting you into a more personal space—one where I peel back the layers and share something foundational to any business journey: the power of community and networking.

This episode is a bit different. It’s a personal reflection—an intentional pause as we close out September—and it’s rooted in the belief that no strategy, system, or software will ever outperform the right people in your corner. Whether you're a solopreneur or running a small team, the relationships you build could be the very lifeblood of your business.

But first, if you're craving structured support and a proven, done-with-you system to help you finally build and implement a marketing strategy that reflects your brilliance—I want to personally invite you to check out the Entrepreneur Incubator. This is my four-month experience where we co-create your marketing plan using my signature Content Clarity Canvas and my custom-built Content Clarity GPT. It’s perfect for those ready to stop winging it and start showing up with clarity and confidence. Book a free session to explore it with me.

Let’s dive in.

(00:00) Welcome & September Recap (01:00) Why I Created the Entrepreneur Incubator (02:00) My Journey from Isolation to Impact (03:00) The Tangible Power of Community (04:00) Strategy is a Conversation, Not a Solo Project (05:00) My MBA Journey: The Unexpected Networking Lesson (06:00) Feeling Stuck? You Don’t Need More Content—You Need Conversation (07:00) Until Next Time… Thank you for listening, reflecting, and being part of this community. This podcast isn’t just me speaking into a mic—it’s us growing together.

So until next time—stay connected, stay supported, and as always, keep shining.

✨ Special Announcements & Links 🎯 Free 30-Hour Session: https://calendar.app.google/znZrWCuHtGvHHkwr9 🗂 Explore the Entrepreneur Incubator: https://channerconsulting.com/entrepreneur-incubator/ 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we’re closing out our September series on revenue streams with a vital topic that every entrepreneur needs to revisit regularly: sustainability.

Over the past few weeks, we’ve uncovered what your revenue streams are, explored ways to diversify them, and even talked about innovating them for greater profitability. But what happens after you’ve done all that? The next step is evaluating whether those revenue streams are actually sustainable over time. This is where the real test begins—because building income is one thing, but ensuring it continues consistently, profitably, and without draining you dry is another story entirely.

(00:00) What Does “Sustainable Revenue” Really Mean? Sustainability isn’t just about whether your revenue streams are making money today. It’s about whether they can keep performing tomorrow, next quarter, and years down the line without depleting your energy or resources.

(02:00) Auditing Time, Money, and Energy The first step is to audit each revenue stream

(04:00) Evaluating Scalability Sustainability often comes down to scalability. In other words, can you grow revenue without growing stress?

(05:00) Red Flags to Watch Out For Not all revenue streams are as solid as they look.

(06:00) Creating a Quarterly Review Process A sustainable business isn’t set-it-and-forget-it—you need to regularly check in. That’s why I recommend a quarterly review.

(07:00) Checking Alignment with Your Vision Finally, sustainability isn’t just financial—it’s personal. Sometimes we hold onto revenue streams because they’re working, not because they align with our long-term goals.

Closing Thoughts Evaluating sustainability isn’t always glamorous, but it’s the difference between building a hustle and building a legacy. Money matters—but momentum, mental health, and mission matter even more.

If today’s episode sparked some ideas for you, I’d love to hear from you. And don’t forget, I’ve opened up the Entrepreneur Incubator, a four-week experience to help you clarify your brand, build a strategy, and actually implement it. Use the link in the show notes to schedule your free 30-minute session and see if it’s the right fit for you: https://calendar.app.google/znZrWCuHtGvHHkwr9.

Until next time, stay strategic, stay grounded, and as always—keep shining.

✨ Special Announcements & Links * 🌟 Free 30-Minute Strategy Session: https://calendar.app.google/znZrWCuHtGvHHkwr9 * 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. * 📱 Connect with me: LinkedIn | Facebook | Instagram * 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and I’m thrilled you're joining me for another impactful episode in our September series on building out revenue streams that actually support and sustain your business goals.

Over the past couple of episodes, we’ve been laying the groundwork—identifying primary and secondary income streams and exploring how to diversify for stability and growth. But today? Today we dig into the good stuff: profitability—because what you keep matters far more than what you earn.

If you haven't caught Episodes 195 and 196 yet, go back and give them a listen. They'll give you the solid foundation you need for today’s deep dive into working smarter—not harder—by embracing innovative revenue models that are both sustainable and scalable.

💡 What You’ll Learn in This Episode: In this episode, we’ll walk through five revenue models that can skyrocket your profitability. Whether you’re a coach, consultant, service provider, or creative entrepreneur, you’ll discover ways to optimize your offers, streamline your delivery, and increase your income without burning out. Get ready to rethink how you package, price, and scale.

⏱️ Episode Timestamps & Key Segments (00:00) Welcome and Episode Overview

(01:00) Revenue Model #1: Productized Services

(02:00) Revenue Model #2: Bundling & Tiered Pricing

(03:00) Revenue Model #3: Subscription or Membership

(05:00) Revenue Model #4: Licensing or White Labeling

(06:00) Revenue Model #5: Hybrid Sales Funnels (DIY to Done-For-You)

(07:00) Bonus Tip: Raise Your Prices

🔁 Final Thoughts Innovation doesn’t always mean more work—it often means more intentional packaging or smarter delivery. Whether you start with one of these models or explore all five, remember: profitability is power. It creates freedom, fuels reinvestment, and helps you build a business that serves you—not just your clients.

If this episode sparked some fresh ideas, come share them in the Empower Her Heartbeat Community. This is exactly the kind of strategy we help refine every day, and we’d love to support you as you elevate your pricing and your profit.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and I’m so glad you’re tuning in today because we are diving into a crucial topic for every entrepreneur—revenue diversification. Whether you’re just starting or scaling up, building multiple income streams is essential for protecting your business from market shifts, burnout, and seasonal slowdowns.

In this episode, you’ll discover how to strategically diversify your revenue without overwhelming your capacity. We’ll explore the “why” behind revenue diversification, practical methods for adding new income sources, and how to map them to your customer’s journey. You’ll walk away with a clear game plan to build sustainable income pathways that align with your strengths, support your brand, and allow you to grow with clarity and confidence.

⏱️ Episode Timestamps & Highlights (00:00) Welcome & Episode Introduction

(01:30) Why Diversifying Matters

(02:15) Start with What’s Already Working

(03:30) Add Complimentary Revenue Streams

(06:15) Match Streams to the Customer Journey

(09:00) Build in Passive & Recurring Models

(11:45) Test Small, Scale Smart

(13:00) Tools to Support Diversification

🔄 Recap & Final Empowerment Diversifying your revenue isn’t about doing more—it’s about offering the right solutions to the right people in the right way. When done strategically, it creates financial freedom, creative flexibility, and long-term sustainability for your business.

And if you’re not sure what to try next, remember: that’s exactly what we do inside the Empower Her Business Accelerator. We brainstorm, assess your client journey, and create a success plan that reflects your unique goals.

So thank you for tuning in! I hope this episode gave you the inspiration and tactical insight to diversify your income with confidence. And don’t forget to explore the EmpowerHer Heartbeat community—it’s free to join, and it’s packed with real tools and real talk.

Until next week, keep showing up, keep growing, and keep shining. 🌟

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://bit.ly/469Ewcg

🗂 Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and I’m excited to launch a powerful new series for September—all about mastering your revenue streams. This month is dedicated to understanding where your income comes from, how to build upon it, and how to ensure your revenue is aligned with the business you dream of.

In today’s episode, we’re diving into the difference between primary and secondary revenue streams, how to map them out, and how to ensure they’re sustainable, scalable, and aligned with your goals. Whether you're a coach, consultant, creative, or product-based business owner, this episode will help you move from scattered efforts to strategic income generation.

⏱️ Timestamps & Episode Breakdown (00:00) Welcome + Series Introduction (01:00) What is a Revenue Stream? (02:00) Understanding Your Primary Revenue Stream (03:00) Optimizing Your Primary Stream (04:00) The Power of Secondary Revenue Streams (05:00) Revenue Mapping Exercise (06:00) Strategic Questions to Strengthen Your Streams (08:00) Real-Life Example: From Overlooked to Leveraged (09:00) Your Homework + Community Invitation ✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today I’m wrapping up our August series on key resources with one of the most essential conversations we could have—how to manage and allocate those resources efficiently. 🌟

All month long, we’ve explored what it takes to build, leverage, and protect the resources your business needs to grow. Now, I’m bringing it all together with practical strategies to use your time, money, and capacity with more clarity and confidence. If you’ve ever felt stretched thin or unsure how to prioritize it all—this one’s for you.

💡 In this episode, I share: * How I manage my time like a CEO while balancing business, family, and grad school * The mindset shifts that helped me budget for growth instead of just expenses * How I protect my energy to stay focused and avoid burnout * A simple framework I use to decide where my time, money, and energy go each week

⏱️ Episode Timestamps (00:00) Welcome & Episode Introduction

(02:00) Managing Your Time Like a CEO

(05:00) Budgeting for Growth: Managing Your Money

(08:00) Managing Your Capacity (aka: Managing YOU)

(10:00) My 3-Part Resource Allocation Framework

🏁 Closing Thoughts You don’t have to do more. You just need to be more strategic with what you’ve already got. When you manage your resources like a CEO, you don’t just survive—you build momentum that lasts.

Thank you so much for joining me today and throughout this entire August series. If you’re ready to start managing your own resources more strategically—with structure, support, and a community of women who get it—come join us inside the Empower Her Community. You can start for free and access a library of tools, templates, and empowering conversations. Head to empowerherap.com to take your next step.

Until next time, keep shining. 💼💫 And remember: smart resource allocation isn’t just about saving time or money—it’s about building a business that serves you, not the other way around.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today I want to talk about something that can completely shift the way you grow your business: preparing before you’re in a pinch. This episode continues our August series on essential business resources—how to identify them, use them, and in this case, build them before you desperately need them.

I’m sharing how to proactively lay the foundation for future launches, new services, or growth seasons so that you're not starting from scratch every time. If you're ready to build a sustainable business that can expand with ease, you’re in the right place.

🌱 What You’ll Hear in This Episode: * Why your current tools and team might not take you to the next level * How I intentionally build human, financial, and digital resources * The importance of networking and documenting your systems now * Why prioritizing your own energy is a growth strategy * Small actions you can take today to create massive future impact

⏱ Episode Timestamps & Highlights (00:00) Welcome & Community Invitation

(02:00) Why Future-Proofing Matters

(03:00) Strengthening Your Human Resource Pipeline

(04:00) Financial Forecasting for Growth

(05:00) Upgrading Your Physical & Digital Infrastructure

(07:00) Protecting Your Most Valuable Resource—YOU

(08:30) Final Thoughts & Empowerment Boost

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and I’m thrilled to have you join me again as we continue our August series focused on key business resources. These are the foundational building blocks that empower your business to grow, scale, and thrive with confidence and purpose.

This week, we’re moving beyond simply identifying your resources—we’re diving into how to truly leverage them. Because owning a tool, a skillset, or even a team is just the beginning. The magic happens when you align, optimize, and activate those assets intentionally. In this episode, we’ll walk through actionable strategies to maximize your human, financial, and physical/digital resources so they fuel your business instead of draining it. Ready to do more with what you already have? Let’s go!

⏱️ Timestamps & Episode Breakdown (00:00) Welcome and Series Recap

(01:00) Why Resources Alone Aren’t Enough

(02:00) Leveraging Human Resources

(04:30) Financial Resources as Momentum Makers

(06:30) Mastering Physical & Digital Tools

(09:00) Aligning Resources with Strategy

👋 Wrapping Up & What’s Next Thanks so much for joining me today! This episode was all about helping you realize that what you need might already be within reach—you just have to wield it wisely. Next week, we’ll explore how to build momentum using your resources and elevate your offers to truly match the value you bring. Until then, stay focused and intentional—you’ve got everything it takes.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we're kicking off a brand-new series for August that’s all about one of the most overlooked but powerful keys to business success—your resources.

Whether you're a solopreneur or leading a growing team, understanding your business’s essential resources is vital for building something sustainable and scalable. In this episode, we’ll explore the three key categories of resources—human, financial, and operational—and how each plays a role in fueling your growth journey. Plus, I’ll walk you through practical exercises to help you audit what you already have and what you still need to grow with intention.

⏱️ Episode Breakdown & Timestamps

(00:00) Welcome & August Series Introduction

(01:00) Understanding Business Resources Beyond Money

(02:00) Category 1: Human Resources

(03:00) Category 2: Financial Resources

(04:00) Category 3: Physical & Digital Resources

(05:00) Final Thoughts & Invitation to Join the Community

✨ Special Announcements & Links

🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this is the final episode in our July series on strategic partnerships. Today, we’re diving into what is arguably the most important part of any collaboration journey: how to maintain and nurture your long-term partnerships. Because let’s face it—starting a partnership is easy; keeping it healthy and mutually beneficial over time? That’s where the real work—and reward—lies.

In this episode, you’ll learn how to deepen business relationships through simple, intentional practices that build trust, increase visibility, and keep the momentum going even when you're not actively working on a project together. If you're looking to create relationships that sustain and scale with your business, this episode is for you.

(00:00) Why Long-Term Partnerships Matter (02:00) Strategy 1: Check In Regularly—Even When You're Not Collaborating (03:00) Strategy 2: Share Value Without Expectation (04:00) Strategy 3: Revisit and Refresh Partnership Terms (05:00) Strategy 4: Celebrate Wins—Big and Small Closing Thoughts Long-term business partnerships are like gardens—they flourish with consistent care, mutual investment, and a bit of sunlight (aka recognition and support!). When you take time to nurture these relationships, they become more than a marketing tactic—they become one of your strongest business assets.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today’s episode is all about creating relationships that are truly win-win. We’re talking beyond one-time projects and into long-term value-building partnerships that benefit everyone involved. Whether you’re just getting started with collaborations or want to elevate your current ones, this episode gives you the four key elements of a mutually beneficial relationship.

⏱️ Timestamps (00:00) Welcome and Empower Her Updates (01:00) The Heart of Mutually Beneficial Relationships (01:30) Step 1: Start with Shared Intentions (02:30) Step 2: Clarify Roles and Expectations (03:30) Step 3: Create Value for Each Other’s Audience (04:30) Step 4: Follow Up and Keep the Connection Warm (05:30) Final Thoughts & What’s Next

Coming Up Next Week: We’re closing out the July series with a powerful conversation on nurturing long-term partnerships—because the real magic happens after the first collaboration. See you there!

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re continuing our July series on strategic partnerships—one of the most powerful tools to grow your business without doing it all alone. Last week, we dove into why partnerships matter. This week, we're getting practical and precise—how do you actually identify the right partners? Because not every collaboration will elevate your business... some might even slow it down. Let’s talk about the kind of synergy that lights your growth on fire.🔥

In this episode, you’ll learn:

The four non-negotiable traits to look for in a strategic partner
How to align values, audiences, and services for seamless collaboration
The right questions to ask before formalizing any partnership
How to protect your brand and energy while expanding your impact

⏱️ Episode Timestamps & Segments: (00:00) Welcome & Recap of Strategic Partnerships

(01:30) Trait #1: Shared Audience, Not Competition

(02:30) Trait #2: Aligned Values and Ethics

(03:45) Trait #3: Complementary Strengths & Services

(04:45) Trait #4: Mutual Benefit & Clear Intentions

The right partner brings more than resources—they bring energy, ease, and elevation. So don’t rush into the shiny. Choose the aligned. Next week, we’re diving deeper into building partnerships that last—with clear systems, boundaries, and shared wins. Until then, stay intentional, stay empowered, and remember—you don’t have to build your empire alone.✨

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we’re kicking off a brand new July series focused on a game-changing business strategy: strategic partnerships.

If you've ever felt like you're doing all the heavy lifting in your business alone, you're not alone. Many women entrepreneurs start their journey with the belief that success means doing it all solo. But here’s the truth: the most resilient and thriving businesses are often built with the support of others. Strategic partnerships aren’t just beneficial—they’re essential.

In this episode, we’re unpacking the why behind these powerful collaborations. From expanding your audience to building credibility and filling in the skill gaps, we’ll explore how thoughtful partnerships can accelerate your growth while preserving your energy. If you’re ready to grow not just wider but deeper, this is the episode for you.

⏱️ Timestamps & Segment Insights (00:00) The Power of Strategic Partnerships We kick off today’s conversation by debunking the myth that solopreneurs must walk the path alone. Philippa shares how building alliances with like-minded businesses can open doors you didn’t even know existed. Strategic partnerships allow you to dream bigger, scale faster, and serve better—without having to stretch yourself thin. 💡 Action Step: Pause and evaluate where you’re feeling maxed out. Could a collaborative relationship help relieve some of that pressure?

(00:01) Expanding Your Reach Through Partnerships Your current network is your foundation, but it shouldn’t be your ceiling. In this segment, Philippa discusses how partnerships can exponentially increase your visibility through joint promotions, guest content, and shared events. When your collaborator's audience already trusts them, you’re stepping into that space with borrowed credibility. 🤝 Action Step: List 1–2 businesses that speak to your audience but offer different services. Reach out with a low-barrier idea like an IG Live or email list swap.

(00:03) Gaining Expertise Without Doing It All Running a business requires a long list of skills—branding, marketing, content creation, bookkeeping, and more. But trying to master everything alone leads to burnout. Philippa emphasizes that strong partnerships allow you to focus on what you do best while offering your audience a more well-rounded experience. 📌 Action Step: Identify gaps in your client experience. Could partnering with a designer, VA, or strategist bring your offer to the next level?

(00:04) Building Instant Credibility and Trust When a trusted business vouches for you, that endorsement can do more than a dozen ads ever could. Philippa dives into how strategic alignment with the right people elevates your professional image and accelerates the trust-building process with new clients. But she also gives a word of caution: be sure you’re ready to deliver on the promise of that endorsement. ⭐ Action Step: Reach out to a respected colleague and propose something simple like a podcast interview or shared blog post to get started.

(00:06) Why Intentionality is Key in Partnerships Not all partnerships are created equal. Philippa reminds us that the goal isn’t just collaboration—it’s alignment. The most effective partnerships are based on shared values, mutual respect, and clearly defined goals. When done right, these relationships help your business grow deeper roots in your industry, not just wider branches. 🌱 Action Step: Take time to vet potential partners. Do their values align with yours? Are your audiences a good fit? Build trust before diving into big collaborations.

🧠 What You’ll Learn in This Episode * Why you don't have to do business alone * The top 3 benefits of strategic partnerships * How to find and approach aligned collaborators * What makes a partnership successful and sustainable * How to ensure your business is ready for growth through collaboration

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we’re wrapping up our June series with a deeply personal and widely relatable topic—overcoming imposter syndrome. As women entrepreneurs, no matter how many milestones we hit or accolades we earn, self-doubt can still sneak in. Today, I’m pulling back the curtain to share my own journey with imposter syndrome—how it showed up, how I managed it, and how you can too.

In this episode, you’ll learn how to:

Recognize the voice of imposter syndrome
Reframe self-doubt as a sign of growth
Own your wins unapologetically
Surround yourself with support that lifts you up

You’ll walk away with practical steps and personal encouragement to rise above the doubt and claim your space in business confidently.

⏱️ Timestamps & Key Segments (00:00) Welcome & Episode Introduction We kick off with an honest reflection about the persistence of imposter syndrome in the entrepreneurial journey—and why this episode matters now more than ever.

(01:00) Empower Her Summer Strategy Reminder Philippa shares a timely invitation to plan your fall business success with the Empower Her Program—customized support is just a click away. [INSERT LINK]

(02:00) Recognizing Imposter Syndrome’s Voice That nagging inner voice that whispers, “Who am I to be doing this?” is familiar to many of us. Learn how to identify it and stop it from taking over your narrative. ✍️ Action Step: Start tracking when self-doubt arises. Write it down. Then ask, “Is this a fact or just fear?”

(03:30) Reframing Doubt as Growth Doubt isn’t a dead end—it’s often the signpost that you’re growing. Discover how to flip the narrative and see discomfort as evidence of expansion. 🌀 Action Step: When imposter thoughts creep in, replace “I’m not ready” with “I’m growing into this next season.”

(04:30) Owning Your Achievements Stop minimizing your brilliance! Philippa discusses the power of creating a “win list” and how acknowledging your successes builds sustainable confidence. 🏆 Action Step: Make your win list—record all your business achievements and refer to it whenever doubt strikes.

(05:30) The Power of Community Isolation feeds imposter syndrome, while community starves it. Hear how Philippa’s own support network helped her push through fear, and why the Empower Her Mastermind exists for this very reason. 🤝 Action Step: Connect with a mentor, join a group, or open up to someone who reminds you of your strength.

💫 Closing Thoughts Imposter syndrome may linger, but it doesn’t have to lead. By recognizing its voice, reframing your discomfort, owning your expertise, and leaning on community, you can confidently grow into the next version of your entrepreneurial self. Keep trusting your journey—because you truly belong here.

Join me next week as we begin a fresh series designed to elevate your leadership mindset and operational clarity as we head into the second half of the year. Until then, keep shining—you’re more than enough.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we're wrapping up our June series on key business activities by diving into one of the most transformative questions you can ask yourself as an entrepreneur: Are the tasks I'm spending time on actually growing my business?

This episode is a must-listen if you’ve ever felt like you're doing all the things but still not seeing the growth you desire. We’ve spent this month exploring how to identify and prioritize the right activities—now it’s time to put those efforts under a magnifying glass and see what’s really working. Because busy doesn’t always mean productive, and progress demands purpose.

We’ll walk through four powerful steps to help you measure your efforts, eliminate low-impact work, and double down on the actions that truly move your business forward. Let’s get focused, get intentional, and get growing.

⏱️ Episode Timestamps & Summary 📊 (00:00) Welcome & Series Recap We’re closing out our June series by reflecting on all we’ve covered—from identifying core business activities to streamlining operations—and putting it all to the test. This episode helps you turn insight into strategy with a critical evaluation framework.

👉 Action Step: Set your intention to regularly review what’s working and what’s not in your business.

📈 (01:00) Why Evaluation Matters for Growth Many business owners mistake busyness for progress. In this section, we explore why evaluation is the key to making sure your hard work translates into real results.

👉 Action Step: Reflect on your current routine—are your daily tasks truly aligned with growth?

🧭 (02:00) Step 1: Define Your Success Metrics Without clear goals, you can’t measure success. Philippa explains how to determine the metrics that matter based on your specific goals, whether it’s increasing visibility or gaining more clients.

👉 Action Step: Write down your top 3 business goals for next quarter and define the key metrics that align with them.

⏱️ (03:00) Step 2: Track Effort vs. Results Time is your most valuable asset. Learn how to analyze the relationship between time spent and results achieved, and discover which activities might be draining your time with little return.

👉 Action Step: Track your time and outcomes for one week—then evaluate what’s delivering value.

✂️ (04:00) Step 3: Cut Low-Impact Activities Just because something feels necessary doesn’t mean it’s helping. This part focuses on identifying tasks that can be delegated, automated, or eliminated altogether.

👉 Action Step: Highlight any time-consuming, low-return tasks and decide if they should be adjusted or cut.

📊 (05:00) Step 4: Make Data-Driven Adjustments Your intuition matters, but your data keeps you honest. Philippa walks you through how to schedule regular reviews and refine your strategy based on actual performance—not assumptions.

👉 Action Step: Commit to a monthly business review session to analyze and adjust your plan using real data.

🔮 (06:00) Final Thoughts & Next Week’s Preview Doing more isn’t the goal—doing what works is. By implementing these steps, you’ll craft a focused strategy that accelerates growth and frees up your time. Next week, join Philippa for a powerful personal reflection on overcoming imposter syndrome, a perfect way to close out June and step boldly into your next season of success.

👉 Action Step: Start planning your business review calendar—don’t leave progress to chance!

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this month we’ve been diving into the key activities that drive business success. In the last two episodes, we explored how to identify and prioritize the core tasks that truly matter. Today, we’re taking it a step further by focusing on how to streamline your operations so your business runs smoother, smarter, and with a whole lot less stress.

If you’ve ever felt buried under repetitive tasks, struggled with inefficiencies, or wished there were more hours in the day, this episode is your permission slip to simplify. You’ll walk away with tangible strategies to systematize, automate, delegate, and batch your way to a more efficient business. 🌟

⏱ Episode Breakdown (00:00) Welcome + Recap of Previous Episodes Philippa recaps episodes 182 and 183, where she covered identifying and prioritizing core business tasks. This episode builds on that foundation by exploring how to optimize the execution of those tasks through streamlining.

🛠 Action Step: Get ready to apply everything you've been learning—this episode brings the "how" to the "what."

(01:00) Why Streamlining is the Secret to Growth Streamlined businesses operate with more focus and less friction. Philippa shares how chaotic systems hold entrepreneurs back from scaling and explains why systemizing operations is crucial for long-term success.

✨ Action Step: Acknowledge where you’re putting out fires instead of building the business—and commit to making a change.

(02:00) Step 1: Document and Standardize Your Processes This is your business’s operations manual in the making. Philippa dives into how creating clear, step-by-step instructions for recurring tasks can reduce decision fatigue and make delegation a breeze.

📝 Action Step: Pick one recurring task you do frequently. Write out the steps in a way that even a tech-savvy teen could follow. Then, test it!

(04:00) Step 2: Automate Where Possible Save time and sanity by letting tools do the work. From scheduling apps to email sequences to Zapier workflows, Philippa shows how automation reduces errors and boosts consistency.

⚙️ Action Step: Identify one manual task you do regularly. Research a tool that can automate it—then try it out!

(05:30) Step 3: Delegate and Outsource Non-Essentials Let go of control and free up your time. Philippa shares the benefits of hiring VAs, bookkeepers, and designers to handle tasks that don’t require your personal touch.

🙌 Action Step: Choose one task someone else could handle. Outsource it for one month and observe the results.

(07:00) Step 4: Batch Similar Tasks Together Stop context-switching and start batching. Philippa explains how grouping similar tasks—like content creation or client calls—can significantly increase productivity.

🗂 Action Step: Look at your calendar and find one type of task you can batch this week. Schedule focused time to complete it all at once.

(08:00) Step 5: Simplify Your Offerings and Processes More isn’t always better. Philippa breaks down why reducing complexity in your services and workflows leads to better clarity, easier management, and smoother growth.

🧩 Action Step: Review your offerings. What can you streamline or eliminate to simplify your business operations?

🔚 Closing Thoughts A streamlined business gives you more time, more peace, and more power to focus on growth. By implementing these five steps, you’ll create a foundation for long-term success without burning out.

Next week, we’ll be diving into how to evaluate the impact of your activities to ensure you’re spending your precious time on what actually moves your business forward. Until then, keep shining—and remember: your business should work for you, not the other way around.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this month we’re digging into the business activities that actually drive your growth. If you’ve been tuning in regularly, you know we’re on a journey to help you build a smarter, more intentional business—one that works for you and not the other way around.

Last week in Episode 182, we focused on identifying the tasks that genuinely move your business forward. This week, we’re taking that knowledge a step further—because knowing what matters is one thing, but knowing what to do first is where the magic happens. Prioritizing effectively is what helps you move out of reaction mode and into your CEO mindset, where you’re confidently steering the ship, not scrambling to bail water.

So whether you’re mapping out your next big launch, managing a team, or still wearing all the hats—this episode is designed to help you find clarity, ditch the busywork, and create real momentum.

⏱️ Timestamps & Key Segments (00:00) Welcome & Episode Overview We begin by grounding ourselves in the “why.” Summer is a strategic season—while many slow down, it's your chance to ramp up for a powerful fall. I remind you how the Empower Her Program can support you during this planning phase. [INSERT LINK] to explore your options.

(01:00) Step 1: Identify High-Value vs. Low-Value Tasks All tasks are not created equal—and if you’re spending hours tweaking your website or organizing your inbox, it might be time to reassess. I share a real example where I spent four hours trying to automate something that only saves me 15 minutes per week. That’s a classic case of a low-value rabbit hole.

High-value tasks? Think lead generation, offer creation, follow-ups, and collaborations—things that actually bring revenue or visibility. 👉 Action Step: Write down your top 3 high-value and top 3 low-value tasks. Prioritize your schedule to reflect what truly drives results.

(04:00) Step 2: Use the Eisenhower Matrix This powerful tool helps you organize tasks into four categories:

Urgent & Important (e.g., client deadlines)
Important but Not Urgent (e.g., content creation, networking)
Urgent but Not Important (e.g., checking emails, last-minute posts)
Neither Urgent nor Important (e.g., excessive admin work)

I walk you through how this matrix can become your daily compass and reduce decision fatigue. 📌 Action Step: Review your current to-do list and categorize each task. Focus first on the urgent + important quadrant, and delegate or defer the rest.

(06:00) Step 3: Set a “Top 3” Focus for Each Day Multitasking is a myth. Instead of juggling 15 to-dos, I want you to choose the three most impactful things you can do today. This method keeps you grounded and helps you end the day feeling accomplished—not exhausted.

For example, if your business goal is client acquisition, your top three might include writing a pitch email, updating your services page, and posting a strong CTA on social. ✅ Action Step: Every morning, list your “Top 3” and tackle them before anything else. Let everything else fit around those, not the other way around.

(07:30) Step 4: Set Boundaries to Protect Your Focus Distractions are inevitable—but boundaries are intentional. I encourage you to carve out "deep work" hours where you turn off notifications, silence your phone, and go heads-down. Batch your admin tasks. And most importantly—learn to say no to things that don't serve your current goals.

If it’s not aligned with your growth priorities, it’s a distraction in disguise. Saying "no" now doesn’t mean "never"—it just means you're honoring your current season. 🔒 Action Step: Choose one new boundary you’ll implement this week—maybe it’s blocking off two hours of focus time or declining one non-essential meeting.

💬 Final Thoughts At the end of the day, prioritizing isn’t about doing more, it’s about doing what matters most. When you focus on what truly drives results—while letting go of the rest—you’re not just working smarter, you're reclaiming your power as the visionary behind your business.

So let’s recap:

Know the difference between high- and low-value tasks
Use the Eisenhower Matrix to sort wisely
Set your “Top 3” priorities each day
Protect your time with boundaries that support your goals

Next week in Episode 184, we’ll dive into streamlining your operations so prioritization becomes second nature. We’ll talk automation, delegation, and how to reduce the noise so you can stay laser-focused on growth.

Until then, keep shining—and remember, when you prioritize what truly matters, success naturally follows.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and today we're diving into a topic that strikes at the very heart of business growth and sustainability—identifying the core tasks that truly drive your business forward.

As entrepreneurs, it's so easy to get swept up in busy work—answering emails, tweaking your website, getting caught in the social scroll—but the real question is: are those tasks actually pushing your business toward growth and profitability? In this episode, we're cutting through the noise with a practical, empowering 4-step process to help you reclaim your time and focus on what really matters.

Summer is the perfect time to lay the groundwork for a powerful fall launch. Whether you're planning to join the Empower Her Program or just need to get your strategy in motion, this episode is your compass for staying on track and doing the work that truly moves the needle.

⏱️ Timestamps + Episode Breakdown (00:00) Welcome & Summer Strategy Talk We kick off with a reminder that summer is your strategic planning season. Learn how the Empower Her Program can support you in prepping for your fall success with options tailored to your needs—from masterminds to 1:1 coaching. ✨ Action Step: Take a look at your fall goals and consider which Empower Her pathway supports them best. [INSERT LINK]

(01:00) Step 1: Align Your Tasks with Your Business Goals Not every task deserves your attention. If it doesn’t align with a core goal like revenue growth, brand awareness, or client acquisition—it’s time to reprioritize. 🔥 Action Step: Write down your top 3 business goals for the next 6 months and check if your current daily tasks align.

(02:30) Step 2: Identify Revenue-Generating Activities These are the tasks that keep your business alive and thriving—sales calls, follow-ups, delivering your core services. 💼 Action Step: List your top 3 revenue-generating activities and block dedicated time each week to focus on them.

(03:30) Step 3: Know the Difference Between Busy Work and High-Value Work It’s not about doing more—it’s about doing what matters. Learn how to spot and stop tasks that feel productive but don’t generate results. 📊 Action Step: Track your tasks for 3 days and highlight what’s truly moving the needle—and what’s just noise.

(04:30) Step 4: Eliminate, Automate, Delegate Reclaim your time! Whether it’s unnecessary meetings or tasks a VA could do in half the time, this is about building an efficient ecosystem. 🚀 Action Step: Choose one task to eliminate, one to automate, and one to delegate this week.

🌟 Final Thoughts The truth is, your business growth isn’t about doing more—it’s about doing what matters most. By identifying and committing to your core tasks, you’re setting yourself up for long-term sustainability and success.

Next week in Episode 183, we’ll dive deeper into how to prioritize your key business activities so you can focus on work that delivers results. Until then, remember—you have the power to build a business that serves your life, not consumes it. Keep shining and stay intentional!

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 🗂 New Self-Paced Empower Her Program: https://empowerherap.com 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. 📱 Connect with me: LinkedIn | Facebook | Instagram 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm thrilled to have you here as we wrap up our May series on content frequency. If your business is expanding, your content strategy should evolve too—without leaving you overwhelmed or inconsistent.

In this episode, we're diving into how to adjust your content frequency to match your business's growth phase. You'll learn how to scale smartly, maintain quality, and keep your audience engaged while avoiding burnout.

(01:00) The Importance of Evolving Your Content Strategy As your business grows, the strategies that once worked may no longer be effective. Increased responsibilities can limit the time available for content creation. It's essential to reassess your approach to ensure it aligns with your current capacity and goals.

✨ Action Step: Evaluate your current workload and determine if your content creation schedule is sustainable. Adjust as needed to maintain consistency without sacrificing quality.

(02:00) Prioritize High-Impact Content Not all content yields the same results. Focus on creating content that resonates most with your audience and drives engagement.

✨ Action Step: Analyze your content performance metrics to identify which formats and topics generate the most engagement. Concentrate your efforts on these high-performing areas.

(03:00) Automate and Systemize Your Processes Efficiency becomes crucial as your business scales. Implementing automation tools and systems can streamline your content creation process.

✨ Action Step: Utilize scheduling tools like Later, Buffer, or Trello to plan and automate your content distribution. This approach saves time and ensures consistency.

(04:00) Delegate Strategically You don't have to do it all alone. Delegating tasks can free up your time for strategic planning and growth-focused activities.

✨ Action Step: Identify content-related tasks that can be outsourced, such as graphic design or copywriting. Consider hiring a virtual assistant for a few hours a week to handle routine tasks.

(05:00) Test and Adjust Your Strategy Flexibility is key. Regularly assess the effectiveness of your content strategy and be willing to make adjustments based on performance data.

✨ Action Step: Experiment with different posting schedules or content formats. Monitor the results over a set period and refine your strategy accordingly.

Final Thoughts Expanding your business doesn't mean you have to produce more content indiscriminately. The goal is to work smarter, not harder. By prioritizing impactful content, automating processes, delegating tasks, and staying adaptable, you can scale your content strategy effectively.

Thank you for joining me today and throughout our May series on content frequency. I hope these insights have provided clarity and confidence in structuring your content for long-term success.

If you're ready to take your content strategy to the next level, the Empower Her Program is here to support you. Whether you opt for the monthly mastermind or the full program with one-on-one coaching, you'll gain the tools and structure needed to build a sustainable marketing strategy.

Check out the link in the show notes to learn more and get started.

Until next time, keep shining—and remember, your content should grow with your business, not overwhelm it.

✨ Special Announcements & Links * Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. * Connect with us:

+ LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
+ Facebook: https://www.facebook.com/channerconsulting/
+ Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com
https://empowerherap.com to learn more about the Empower Her Program

Welcome back to the Empower Her Business Accelerator Podcast — the space where ambitious women get the strategy, encouragement, and tools they need to build businesses that thrive. I'm your host, Philippa Chandler, and this episode is a must-listen for any entrepreneur who's ready to grow a meaningful, mission-driven brand — without sleazy sales tactics.

Today, I'm thrilled to welcome Liz Hansen, owner and photographer behind Chicago Boudoir Photography, the Windy City’s premier boudoir studio. Liz is so much more than a photographer. She’s a bold businesswoman who built a thriving company rooted in confidence, community, and smart systems. She's been featured on TEDx, NPR, and more, and in this episode, she’s pulling back the curtain on how she attracts her dream clients, builds trust, and automates with heart.

Whether you're a solopreneur building from scratch or a CEO scaling a team, Liz’s approach to storytelling, tech tools, and intentional messaging will help you rethink how you sell and serve — while staying rooted in your mission.

⏱️ Episode Breakdown * (00:00) Welcome + Guest Intro * (01:00) Liz's journey from wedding photography to empowering boudoir * (03:00) What boudoir photography really is (and why it's so transformative) * (04:00) Creative marketing without relying on sexy visuals * (05:00) Creating experiences vs. selling a product * (06:00) How Liz uses in-person events and gift bags to build trust * (08:00) Why female-only networking events matter for the right pitch * (09:00) How Liz grew a Facebook group that now brings in 50% of her business * (11:00) Tips for platform-specific engagement that actually works * (14:00) The power of showing up authentically — and repelling the wrong audience * (15:00) Balancing community building with strategic sales * (17:00) What to send new contacts: phone calls, Facebook groups, or both? * (18:00) Exclusive group-only content and behind-the-scenes bonuses * (20:00) How automations helped Liz scale her high-touch business * (24:00) Using systems to become more human, not less * (29:00) Positioning your brand as small-but-personal in the inbox * (30:00) Finding your deeper mission beyond making money * (32:00) Why you are the secret sauce in your brand * (34:00) How to connect with Liz and get free empowerment resources

💡 Key Insights from Liz Hansen * Empowerment is a feeling, not a pitch: Liz’s marketing starts with helping women imagine a new version of themselves, not just a photo package. * Facebook groups still work — if your audience is there: Liz’s group now drives 50% of her bookings, all through intentional content and nurturing. * Authenticity is a filter, not a flaw: The goal isn’t to appeal to everyone. Liz embraces the fact that her real voice will attract the right clients. * Automate with purpose: Smart CRM systems free up your time for real, human connection — and that’s where the magic happens. * Know your why and own it: You’re not “just” selling a service. You’re solving a problem in a way only you can.

🌟 Next Steps & Final Thoughts This episode was a masterclass in thoughtful marketing and authentic growth. Liz reminded us that the right systems and the right story can create not just a business, but a movement. If you’ve ever struggled to balance automation with real connection, or to articulate your brand’s mission, her story is your blueprint.

Next week, we’re diving into practical strategies for turning your marketing plan into a sustainable content calendar that actually saves you time — so make sure you’re subscribed and ready!

✨ Special Announcements & Links * Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. * Connect with us:

+ LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
+ Facebook: https://www.facebook.com/channerconsulting/
+ Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com
Connect with Liz Hansen:

Website: https://chicago-boudoir.com/

Free e-book:

https://chicago-boudoir.com/free

Social Media links:

Facebook: https://www.facebook.com/chicagoboudoir

VIP Facebook Group: https://www.facebook.com/groups/VIPChicago

Instagram: https://www.instagram.com/chicago.boudoir/

TikTok: https://www.tiktok.com/@chicagoboudoir

LinkedIn: https://www.linkedin.com/in/liz-hansen-9aab35173/

YouTube: https://www.youtube.com/@ChicagoBoudoirPhotography

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and this month we’ve been unpacking one of the biggest challenges for entrepreneurs—how to find your ideal content rhythm. Last week, we dove into the balancing act between consistency and content quality. And today, we’re shifting gears slightly to tackle the burnout that often comes with trying to “do it all.”

If you’ve ever found yourself staring at your laptop at 11 p.m., scrambling to get something—anything—posted just to stay “consistent,” this episode is for you.

In this week’s episode, we’re addressing how to stay visible online without sacrificing your well-being. Burnout doesn’t just drain your energy—it can slowly dismantle your creativity and confidence. That’s why we’re focusing on how to maintain a content schedule that works with your lifestyle and energy, not against it. You’ll walk away with practical, sustainable strategies that help you show up consistently and protect your peace.

Let’s dive into the key takeaways and steps you can implement today:

(01:00) Burnout Isn’t Just Fatigue—It’s a Red Flag Burnout isn’t simply about being tired. It’s the physical and mental exhaustion that comes from constant output without rest or reward. It often stems from unrealistic schedules, lack of support, or discouragement from lackluster results.

✨ Action Step: Reflect on your recent content efforts. Are they energizing or depleting you? If it’s the latter, it’s time to reassess.

(02:00) Set a Schedule You Can Actually Sustain A “consistent” schedule doesn’t mean daily posting—it means showing up reliably in a way that you can maintain long term. Three high-quality posts a week can be far more effective than seven low-energy ones.

✨ Action Step: Review your current posting calendar. Does it reflect your actual capacity, or are you trying to keep up with someone else’s strategy?

(03:00) Build in Rest Days—Yes, Really Just like your body needs rest after a workout, your creativity needs space to recharge. Scheduling content off-days helps prevent burnout and keeps your energy flowing.

✨ Action Step: Block out at least one content-free day per week in your calendar. Use this time to rest, reflect, or simply engage without producing.

(03:50) Embrace Automation and Batching You don’t need to be in content creation mode every day. Use tools like Meta Business Suite, Buffer, or Later to pre-schedule posts. Batching your content creation helps you focus deeply and frees up your weekly bandwidth.

✨ Action Step: Choose one content type this week (social posts, emails, etc.) and batch it out for the next few weeks. Schedule it using your tool of choice.

(04:30) Don’t Be Afraid to Outsource You don’t need to do it all alone. Even hiring a virtual assistant for just 2 hours a week can free you from time-consuming tasks like scheduling, designing, or editing.

✨ Action Step: Identify one task that drains your time and energy. Consider delegating it—even in a small way—to start reclaiming your time.

(05:00) Shift Your Mindset About Content Creation Stop viewing content as a daily to-do. Instead, see it as a long-term business asset that can be flexible. Two well-placed, impactful posts can drive more engagement than five rushed ones.

✨ Action Step: Give yourself permission to do less. Test a reduced content load and observe the results.

Burnout-proof content strategies are not just about what you post but how and why you do it. Sustainable consistency is the key to showing up for your audience while also showing up for yourself. You can grow your brand without draining your energy—and that’s exactly what we’re committed to helping you do here.

🎧 Next week, we’re wrapping up our May content series with an episode on scaling your content as your business grows. Because as your brand evolves, so should your strategy. We’ll talk about how to pivot your posting schedule in a way that keeps your audience engaged and your message aligned.

Until then, keep shining, and remember: Content creation should support your business—not drain it.

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program Build your content strategy at your own pace with expert guidance, templates, and resources. Available now: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn | Facebook | Instagram

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer, and this week we’re continuing our May series all about content frequency. If you’ve ever felt torn between showing up consistently and producing content that truly resonates, you’re not alone.

Today’s episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn’t effective if what you’re sharing isn’t connecting with your audience.

This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let’s break down five key strategies that will help you stay visible and valuable—without burning out.

(01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops.

✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value.

(02:00) Strategy 1: Prioritize Quality Over Quantity You don’t need to post daily to stay relevant. Thoughtful, high-impact posts win every time.

✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler.

(02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it.

✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress.

(03:30) Strategy 3: Repurpose Content Across Platforms You don’t need to reinvent the wheel. One piece of content can serve many purposes.

✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc.

(04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule.

✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later!

(05:00) Strategy 5: Set Boundaries and Automate You can’t (and shouldn’t) do everything. Systems are your friend.

✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence.

Final Thoughts Balancing consistency and quality isn’t about perfection—it’s about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting.

Thanks for joining me today! Next week, we’ll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you’ve been feeling stretched thin, you won’t want to miss it.

And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there’s something just for you.

Until next time, keep shining—and let your content work for you, not against you. 💡

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 Self-Paced EmpowerHer Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now— https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/

📧 Get in touch: info@channer-consulting.com

🔗 Mentioned resources:

Episode 174 (Content Pillars)
Episode 170 (Repurposing Content)
Empower Her Program Overview https://empowerherap.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re launching our May series with a topic that so many entrepreneurs wrestle with: How often should I really be posting content? Whether you’ve been told to post every day or you’re stuck in a cycle of burnout trying to keep up, this episode will help you shift from “what the algorithm wants” to a frequency that truly works for you.

This week’s focus is on creating a sustainable posting frequency—one that supports your business model, aligns with your goals, and gives your audience consistent value without exhausting you. Because showing up online shouldn’t cost you your peace.

We’re digging into the practical, flexible steps you can take to find your rhythm and make your content strategy feel like a natural extension of your business—not a burden.

Let’s walk through the key steps I shared in the episode for designing a posting frequency that fuels growth (without the burnout):

(01:00) Why “Consistency” Doesn’t Mean Daily We’ve been told that consistency = success, but consistency should mean what you can sustain—not what a social media guru tells you.

✨ Action Step: Reframe your mindset around consistency. Ask yourself what feels doable and valuable, not just frequent.

(02:00) Step 1: Match Frequency to Your Business Model An influencer and a consultant don’t need the same content schedule. Know what level of visibility your business requires and tailor accordingly.

✨ Action Step: Identify your business model and what type of engagement is most valuable—awareness, conversion, or deep connection?

(02:40) Step 2: Focus on Quality Over Quantity A single valuable post often outperforms five generic ones. It's about impact, not volume.

✨ Action Step: Review your content from the past month. What performed best—short bursts or deeper, high-value pieces?

(03:30) Step 3: Test and Track Different Frequencies Experimentation is your friend. If posting less yields the same or better results, you’ve found your sweet spot.

✨ Action Step: Pick a 30-day period and test 2–3 different schedules. Track engagement, traffic, and ease of creation.

(04:10) Step 4: Adapt to Platform Norms Different platforms = different rules. Instagram may love 3–5 posts/week, but your newsletter or blog can thrive with biweekly content.

✨ Action Step: Choose your top 2–3 platforms. Research their ideal frequencies, then adapt based on your available bandwidth.

(05:00) Step 5: Stay Flexible and Reevaluate Often Your schedule should evolve with your business. You might post twice a week now, but with help or automation, you could scale that later.

✨ Action Step: Every quarter, ask: Is my current content schedule still serving me? Do I need to scale up—or scale back?

As I shared in the episode, there’s no universal perfect frequency—only what works for you. The right schedule will evolve as your business does, and finding that rhythm is the key to long-term marketing success without burnout.

Next week, we’re continuing our May series by exploring how to balance consistency with content quality—an important next step once you’ve dialed in your ideal posting rhythm. You won’t want to miss it!

Until then, keep shining, and remember: Consistency is what you can sustain—not what the internet says you should do.

✨ Special Announcements & Links

🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced Empower Her Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now: https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer, and this week we’re wrapping up our April series all about content pillars. Over the past few weeks, we’ve defined your content pillars (Episode 174), aligned them with your business goals (Episode 175), and discussed how to create engaging content around them (Episode 176). If you missed any of those, I highly recommend going back—they really set the foundation for today’s conversation.

Today, we’re talking about a natural next step in your content journey: how to evolve your content pillars as your audience and business grow. Because here’s the truth—what worked six months ago might not work now. And that’s not a problem—it’s progress.

Your content pillars shouldn’t be static. As your audience’s needs, interests, and demographics shift—and as your business evolves—your strategy has to evolve, too. This episode is all about recognizing when it’s time for a shift, how to do it effectively, and why evolving your content is actually a sign of growth.

Let’s dig into the key takeaways and steps for making sure your content pillars are always working for you—not holding you back.

(01:00) Why Evolution is Key to Content Strategy Your audience isn’t staying the same—and your content shouldn’t either. Evolving your pillars ensures your brand remains:

Relevant by addressing new audience needs
Aligned with your business growth and new goals
Engaging because you're meeting your audience where they are now, not where they were

(02:00) Sign 1: Shifting Audience Demographics Maybe you're attracting a different age group, industry, or business size.

✨ Action Step: Review your analytics regularly to catch shifts early and adjust your pillars to reflect your new audience.

(03:00) Sign 2: Industry Trends or Hot Topics Platforms and preferences change. If TikTok’s on the rise or your industry shifts toward video, that’s a clue.

✨ Action Step: Stay on top of trends and ask yourself how each one could evolve into a new or updated content pillar.

(03:40) Sign 3: Changing Business Goals Launching a new product? Adding a service? Your content pillars should follow suit.

✨ Action Step: Revisit your business goals quarterly to ensure your content strategy is pointing in the right direction.

(04:20) Sign 4: Audience Feedback and Requests If you're hearing the same questions over and over—it might be time to turn that into a new pillar.

✨ Action Step: Use surveys, polls, or social DMs to gather direct feedback on what your audience wants more of.

(05:00) Step 1: Audit Your Existing Content What’s performing? What feels outdated?

✨ Action Step: Categorize your content by pillar and review engagement metrics to identify what’s thriving and what’s fading.

(05:40) Step 2: Experiment with New Ideas Test before you invest. You don’t have to fully commit right away.

✨ Action Step: Try out 1–2 pieces of content around a potential new theme and watch how your audience reacts.

(06:20) Step 3: Let Go of What No Longer Works Sometimes we outgrow content pillars—and that’s okay.

✨ Action Step: Slowly reduce content under outdated pillars and reallocate your energy toward new, high-performing ones.

(06:50) Step 4: Involve Your Audience in the Process Make it a two-way conversation. Your community will appreciate being part of your evolution.

✨ Action Step: Share BTS content, run polls, or ask them directly what they want to see next.

Final Thoughts Evolving your content pillars isn’t about reinventing the wheel—it’s about refining your message to better connect, serve, and grow. When you take the time to audit, experiment, and listen, your content becomes not just relevant, but powerful.

Thanks for joining me throughout our April content pillar series. I hope these episodes help you build a strategy that scales with you. And remember, the Self-Paced EmpowerHer Program is here to support you every step of the way—with expert guidance, templates, and tools that let you work at your own pace.

Until next time, keep shining—and let your content grow as you grow. 🌱

✨ Special Announcements & Links 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced EmpowerHer Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now—https://empowerherap.com

📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business.

📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/

📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business podcast! I'm your host, Philippa Channer, and I’m thrilled you’re here. Today’s episode is going to literally hit home. We’re diving into the transformative power of home organization and how it directly fuels your business success. Whether you're taking client calls between soccer practices or trying to stay productive at your kitchen counter, this one is for you.

Joining me is the amazing Jennifer Q. Williams, founder of St. Louis Closet Co. — one of the largest custom closet companies in the U.S. With over 34 years of experience, Jennifer is a pioneer in helping people create organized spaces that support not just better mornings, but better businesses. In this heartfelt and energizing conversation, she shares her journey, powerful decluttering tips, and how systems at home can lead to confidence at work.

🎧 In This Episode, You’ll Learn: * How Jennifer launched a multi-million dollar business at 25 with no co-signer or savings * The psychological and professional power of decluttering your living space * Practical advice for working women and moms balancing business and home life * Easy, actionable steps to start organizing your space today * How clarity at home creates space for leadership and productivity in business

⏱️ Episode Breakdown: * (00:00) Welcome & Introduction to the Episode * (01:00) Meet Jennifer Q. Williams: Entrepreneurial Journey & Love for Organization * (04:00) The Emotional Power of an Organized Closet * (06:00) Starting Small: Why Micro-Decluttering Sparks Massive Change * (08:30) Systems, Not Shouting: Getting the Whole Family Involved * (10:00) From Home to Business: Why Clutter Impacts Your Bottom Line * (14:00) Common Mistakes When Trying to Get Organized * (17:00) Creating a Master Plan Before Buying Storage Items * (20:00) Hiring Help: The Role of Professional Organizers * (22:30) Powerful Decluttering Tips You Can Try This Week * (27:00) Donation & Emotional Clutter: How to Let Go * (28:30) Final Thoughts + How to Connect with Jennifer

💡 Actionable Insights: * Start Small: Tackle a junk drawer, pantry, or coat closet—avoid the overwhelm of organizing your whole house at once. * One In, One Out Rule: For every new item you bring home, get rid of an old one. * Assign a “Home” for Everything: Don’t buy an item unless you know where it will live. * Create Systems Everyone Can Follow: Kids and even spouses respond better to clear, visible systems. * Declutter First, Then Organize: Don’t invest in storage tools until you’ve pared down what you actually use and love. * Hire a Professional Organizer: They’ll bring clarity, accountability, and help you see your space differently. * Use the “Backwards Hanger” Trick: Turn all your hangers the wrong way and flip them back only when you wear an item—then assess after a year. * Purge Makeup & Cleaning Supplies: These often-expired items are easy wins that free up major space. * Remember the ROI: An organized home office leads to better business decisions, time management, and confidence.

✨ Special Announcements & Links

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with Channer Consulting:

LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com

Connect with Jennifer Q. Williams & St. Louis Closet Co.:

Website: https://stlouisclosetco.com
LinkedIn: https://linkedin.com/company/saint-louis-closet-co/
Facebook: https://facebook.com/stlouisclosetco
Instagram: https://www.instagram.com/stlouisclosetco/

💬 Stay tuned for next week’s episode, where we’ll explore how to confidently show up online with personal branding tips for female entrepreneurs. Don’t forget to subscribe, leave a review, and share this episode with a fellow powerhouse who’s ready to ditch the clutter and own her power.

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re continuing our April deep dive into content pillars. If you’ve been following along, we started by defining your content pillars in Episode 174, then aligning them with your business goals in Episode 175. If you haven’t listened to those yet, I highly recommend going back to catch up—they really lay the groundwork for what we’re diving into today.

This week’s focus is on something many business owners struggle with: how do you make your content around each pillar actually engaging? It’s one thing to have a strategy—it’s another to bring it to life in a way that connects with your audience, builds relationships, and inspires action.

Creating content isn’t just about showing up—it’s about showing up meaningfully. Engagement is the difference between content that simply fills a feed and content that sticks in someone’s mind, prompting them to think, respond, share, or even buy. And when your content resonates, it strengthens your brand, builds trust, and keeps people coming back.

Let’s walk through the key steps I shared in the episode for creating content that truly connects:

(01:00) Why Engagement Matters in Content Engaging content isn’t just fluff—it’s foundational. When done well, it:

Strengthens your brand by making it memorable.
Drives action—clicks, shares, purchases—because people respond when they feel seen.
Builds relationships by encouraging genuine connection and conversation.

(02:00) Step 1: Understand Your Audience’s Preferences Knowing what your audience likes helps your content get seen and heard. If your people love quick tips, give them reels or carousel posts. If they love depth, give them blogs and podcast episodes.

✨ Action Step: Dive into your analytics or ask your audience directly—figure out what formats they love most.

(02:40) Step 2: Incorporate Storytelling Stories are where the magic happens. They make your message relatable and human. Whether it’s a client win or your own entrepreneurial journey, storytelling transforms your content into connection.

✨ Action Step: Brainstorm stories or case studies for each content pillar—bring them to life with real voices and real impact.

(03:30) Step 3: Add Value Through Education People come to you for insight, so deliver it! Teach them something useful, solve a pain point, or answer a question they’re asking right now.

✨ Action Step: List out FAQs or struggles your audience has, and create content that tackles them head-on.

(04:10) Step 4: Involve Your Audience Let your audience be part of the conversation. Ask for their input. Run a poll. Respond to comments. It’s not about broadcasting—it’s about relationship-building.

✨ Action Step: Start incorporating engagement prompts like questions, polls, or Q&A boxes into your content mix.

(04:40) Step 5: Use Visuals and Multimedia People process visuals faster than text, so don’t miss the opportunity to stand out. Infographics, carousels, short videos—they all boost attention and retention.

✨ Action Step: Explore easy tools like Canva or Adobe Express to create beautiful, branded visuals that match your message.

(05:20) Step 6: Maintain a Consistent Voice Your brand voice is your personality in the digital world. Is it warm and empowering? Confident and bold? Whatever it is, make sure it’s consistent across every touchpoint—social, email, in-person, everywhere.

✨ Action Step: Create a quick brand voice guide. Even just a page that lists tone, favorite phrases, and dos/don’ts will keep you grounded and consistent.

As I shared in the episode, engaging content is about more than just publishing—it’s about connecting. These strategies help ensure your content pillars don’t just exist—they live and breathe in the hearts of your audience.

Next week, we’re wrapping up our April series by exploring how your content pillars can evolve as your audience grows and your business shifts. Trust me—you won’t want to miss that one!

Until then, keep shining, and remember: Engaging content is the key to turning your content pillars into meaningful connections.

✨ Special Announcements & Links * 🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * 🗂 New Self-Paced Empower Her Program: Build your content strategy at your own pace with expert guidance, templates, and resources. Available now—https://empowerherap.com. * 📬 Subscribe for regular content on building a marketing plan, strategy, and tips that serve your business. * 📱 Connect with me: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ * 📧 Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator podcast! I’m your host, Philippa Channer, and we’re continuing our April deep dive into content pillars.

Last week in Episode 174, we explored how to define your content pillars and set the foundation for a focused, strategic marketing approach. If you missed that one, go ahead and give it a listen—it’s the perfect lead-in to what we’re diving into today.

Because having clear content pillars is great… but how do you make sure those pillars are actually working for your business?

That’s exactly what we’re unpacking in Episode 175: how to align your content pillars with your business goals so your content doesn’t just look good—it drives real results.

Your Content Should Do More Than Engage It should perform. If you’re pouring time and energy into content but still feel like your business isn’t growing, it might be because your content isn’t aligned with what you’re really trying to achieve.

This week, I walk you through 5 essential steps to ensure that every piece of content you create supports your goals—whether that’s growing your list, boosting your visibility, or increasing sales.

Here’s a breakdown of what we covered: (01:00) Why Alignment Matters Your content pillars should be the foundation of your strategy—but they also need to tie directly to your goals. When that alignment is missing, you end up with scattered messaging and wasted effort.

(02:00) Step 1: Identify Your Business Goals Start by revisiting your current goals. Do you want to drive more leads? Boost brand visibility? Increase course sales? Every pillar should have a direct connection to these goals. ✨ Action Step: Write down your top 3 business goals and brainstorm how content could help achieve each one.

(03:00) Step 2: Audit Existing Content for Alignment Take a look at what you’ve already created. Is it helping move the needle—or just taking up space? ✨ Action Step: Do a quick content audit. Categorize your existing pieces by pillar and see which ones tie to your goals.

(03:45) Step 3: Create Goal-Focused Content Pillars For each pillar, develop ideas that serve a clear business objective. ✨ Action Step: For example, if “female entrepreneurship” is one of your pillars and your goal is to sell a coaching program, create content that addresses common struggles your clients face—then tie it back to your program.

(04:00) Step 4: Incorporate Strong Calls to Action (CTAs) Every piece of content should tell your audience what to do next. Whether that’s signing up, booking a call, or downloading a resource—give them a next step. ✨ Action Step: Review your recent content and make sure each one includes a goal-driven CTA.

(05:00) Step 5: Measure and Adjust Finally, track what’s working. If a pillar isn’t driving results, it may be time to switch up the format or messaging. ✨ Action Step: Use analytics tools to monitor engagement, traffic, and conversions—and adjust as needed.

Quote of the Week: "Creating content without alignment is like shouting into the void—it might get attention, but it won’t get results."

Let that sink in. 🙌

What’s Next? Next week, we’ll wrap up the April series with an episode all about evolving your content pillars as your audience and business grow. Because nothing in business stays the same—and your content strategy shouldn’t either!

Until then, keep shining, and remember: aligned content is powerful content.

✨ Special Announcements & Links

🎯 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

🗂 New Self-Paced EmpowerHer Program: Build your marketing strategy at your own pace with expert guidance, templates, and resources. Now available—link above.

📬 Subscribe for regular content on building your marketing plan, strategy, and tips that help your business grow.

📱 Let’s Connect: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/

📧 Get in Touch: info@channer-consulting.com

Welcome to the EmpowerHER Business Accelerator Podcast! I’m your host, Philippa Channer, here to help female entrepreneurs strengthen their marketing strategies and grow their businesses with purpose. In April’s series, we’re diving into content pillars—the essential building blocks of a successful marketing strategy.

Episode Summary In this episode, we kick off our content pillar series by breaking down exactly what content pillars are and why they are vital to your marketing success. If you’ve ever felt overwhelmed by creating consistent content or unsure what your audience wants, this one’s for you. You’ll learn how content pillars can simplify your strategy, build trust, attract the right audience, and keep you aligned with your business goals. Plus, I walk you through actionable steps to start defining your own content pillars today.

Timestamps

(00:00) Welcome + April’s Focus on Content Pillars
(01:00) What Are Content Pillars?
(01:30) Why Content Pillars Are Essential
(02:40) How Content Pillars Streamline Your Strategy
(03:15) Building Consistency and Trust Through Content
(03:45) Attracting the Right Audience
(04:10) How to Define Your Content Pillars (Step-by-Step)
(04:50) Examples of Strong Content Pillars
(05:30) Final Thoughts + Next Week’s Episode Preview

Special Announcements & Links

NEW! Self-Paced EmpowerHER Program: A flexible, email-based version designed to help you implement marketing strategies on your own schedule. Check out the details at https://empowerherap.com and sign up today!
Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
Connect with us:
- LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
- Facebook: https://www.facebook.com/channerconsulting/
- Instagram: https://www.instagram.com/channerconsulting/
- Get in touch: info@channer-consulting.com

Thanks for joining me! Next week, we’ll dive into aligning your content pillars with your business goals—a key step in making your strategy more effective and focused. And don’t forget, if you want support implementing strategies like these on your own time, check out the new self-paced EmpowerHER Program. Until next time, keep shining and remember—your content pillars are the key to building a strategy that works for both you and your audience.

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today we’re wrapping up our March series with a special reflection on work-life balance as a female CEO.

As entrepreneurs, we pour so much of ourselves into our businesses, often leaving little room for anything else. In this episode, I’m sharing the lessons I’ve learned, the challenges I’ve faced, and the strategies that have helped me maintain balance while growing my business and pursuing my MBA.

Episode Summary: Maintaining work-life balance as a female CEO is no easy task. In this personal reflection, I dive into:

✅ The reality of balancing multiple roles – entrepreneur, student, wife, mother, and more. ✅ How prioritization changes with different seasons of life – knowing when to focus on business, family, or personal well-being. ✅ The power of delegation – how outsourcing and strategic partnerships can lighten the load. ✅ The importance of self-care as a non-negotiable – practical ways to avoid burnout. ✅ Why celebrating wins (big or small) is essential for sustainable success.

If you've ever felt overwhelmed by trying to “do it all,” this episode is for you!

Timestamps: ⏳ (00:00) Welcome & Intro – A personal reflection on work-life balance ⏳ (01:00) The struggle of wearing multiple hats as a female entrepreneur ⏳ (02:00) The challenge of running a business while pursuing an MBA ⏳ (04:00) Lessons learned: Prioritization, delegation, and setting boundaries ⏳ (06:00) The value of outsourcing and strategic partnerships ⏳ (07:00) Self-care as a non-negotiable for success ⏳ (08:00) Celebrating wins and tracking progress ⏳ (09:00) Encouragement for fellow female entrepreneurs ⏳ (10:00) Closing thoughts & recap of the March series

Special Announcements & Links: 📢 Exciting News! The EmpowerHer Program is now available as a self-paced, email-based course! Perfect for busy female entrepreneurs looking to level up their marketing strategies on their own schedule. Sign up today! 🔗 https://empowerherap.com

📩 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

📢 Stay connected for more marketing insights! 🔗 LinkedIn: https://www.linkedin.com/company/channer-consulting-llc 🔗 Facebook: https://www.facebook.com/channerconsulting/ 🔗 Instagram: https://www.instagram.com/channerconsulting/ 📧 Email: info@channer-consulting.com

Next Episode: We’re kicking off a brand-new series next month, so stay tuned! Until next time, remember: Balance isn’t about doing it all—it’s about doing what matters most. 💡🚀

In this episode, I’m joined by Robert and Kay Lee Fukui, founders of Married Entrepreneurs and authors of Tandem: The Married Entrepreneur’s Guide for Greater Work-Life Balance. They share invaluable insights on how to balance business and marriage, avoid financial stress, and prevent the power struggle between entrepreneurship and relationships. Whether you're running a business with your spouse or managing work-life balance as a solopreneur, this episode is full of practical strategies to help you thrive in both business and marriage.

What You'll Learn in This Episode: ✅ The impact of business on marriage and how to keep it from becoming the "mistress" in the relationship ✅ How to set boundaries when working from home to protect your personal life ✅ The importance of weekly meetings for better communication and alignment in your marriage and business ✅ How to get spousal support for your business, even if they’re not directly involved ✅ The role of love languages in business and marriage success

Timestamps (00:00) Welcome & Guest Intro – Meet Robert & Kay Lee Fukui, their background, and their book Tandem (03:00) The “Business as the Mistress” Problem – Why many entrepreneurial couples struggle with work-life balance (06:30) Early Signs of Business Overpowering Your Marriage – What to look for before it becomes an issue (08:45) Setting Boundaries When Working From Home – Simple strategies to separate work and personal life (15:00) The Power of a Weekly Meeting – How one structured conversation can save your business and marriage (20:45) Navigating the “Side Hustle” Mindset Shift – Why some spouses don’t take your business seriously & how to change that (27:00) Understanding Spousal Support Needs – The crucial difference between emotional and practical support (34:30) Final Thoughts & Where to Find Robert & Kay Lee

Resources & Links 📖 Grab their book Tandem: The Married Entrepreneur’s Guide for Greater Work-Life Balance 🔗 Download The 5 Daily Habits for Thriving in Tandem at marriedentrepreneur.co/empowerher

Special Announcements 💡 Free 30-Hour EmpowerHer Discovery Session: Book a session here → https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

📩 Subscribe for regular marketing strategy tips & business growth insights!

📲 Connect with us:

LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/ 📧 Get in touch: info@channer-consulting.com

Welcome to the Empower Her Business Accelerator podcast! If you're a female entrepreneur looking to grow your business with effective marketing strategies, you're in the right place. Each week, we explore actionable insights on marketing, business growth, and work-life balance to help you build a thriving and sustainable brand.

Episode Summary In this episode, we continue our March series on marketing channels by exploring how to adapt to changing trends. Marketing is constantly evolving—new platforms, shifting audience preferences, and emerging tools mean businesses must stay flexible to remain relevant. Philippa shares practical steps to keep up with trends, including staying informed, monitoring audience behavior, experimenting with new channels, repurposing content, and refining strategies regularly.

She also highlights key trends to watch in 2025, including short-form video dominance, AI and automation, personalization, and the growing importance of social impact.

Timestamps & Key Topics * (00:00) Intro & Exciting Announcement – EmpowerHer now has a self-paced email-based program! * (01:10) Why Adapting to Trends Matters – Avoid falling behind and stay relevant. * (02:15) Step 1: Stay Informed – Follow industry blogs, attend webinars, and stay engaged. * (03:20) Step 2: Monitor Audience Preferences – Use analytics to track engagement. * (04:10) Step 3: Experiment with New Channels – Try emerging platforms like Red Note. * (05:30) Step 4: Repurpose Content – Maximize effort by reusing top-performing content. * (07:00) Step 5: Evaluate & Refine Regularly – Conduct quarterly marketing reviews. * (08:10) Trends to Watch in 2025 – Short-form video, AI, personalization, and social impact. * (09:00) Next Week’s Episode Teaser – A personal reflection on work-life balance as a female CEO.

Special Announcements & Links * New Self-Paced EmpowerHer Program – Now available in an email-based format! * Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * Subscribe for marketing insights on strategy, planning, and execution. * Connect with us: + LinkedIn: https://www.linkedin.com/company/channer-consulting-llc + Facebook: https://www.facebook.com/channerconsulting/ + Instagram: https://www.instagram.com/channerconsulting/ * Get in touch: info@channer-consulting.com

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we’re continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts.

If you’re putting time, energy, and money into marketing, you need to know what’s working and what’s not. In this episode, I’ll walk you through simple yet powerful ways to track and optimize your marketing performance.

Episode Summary You’ll learn: ✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth. ✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys. ✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs.

If you want to make smarter marketing decisions and maximize your impact, this episode is for you!

Timestamps: (00:00) Welcome & Intro – Why measuring marketing ROI is essential (01:00) The key benefits of tracking ROI (02:00) Step 1: Define your goals and metrics (03:00) Step 2: Calculate ROI (Simple formula breakdown) (04:00) Step 3: Use analytics tools to track performance (05:00) Step 4: Track the customer journey and identify gaps (06:00) Step 5: Consider long-term ROI, not just short-term wins (07:00) Common pitfalls to avoid when measuring ROI (08:00) Closing thoughts & what’s next in the series

Special Announcements & Links: 📢 Exciting News! The EmpowerHer Program is now available as a self-paced, email-based course! It’s designed for busy female entrepreneurs who want to refine their marketing strategies on their own schedule. Sign up today!

📩 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

📢 Stay connected for more marketing insights!

LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Email: info@channer-consulting.com

Next Episode: Next week, we’ll be talking about how to adapt your marketing channels to changing trends—so don’t miss it! 🎙

Until next time, keep shining, and remember: understanding your ROI is key to working smarter, not harder! 🚀

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it’s an affordable and effective marketing strategy for small businesses—especially those with limited budgets.

We discuss:

How geofencing targets the right audience with precision
Why it’s more cost-effective than traditional marketing
How home-based businesses and service providers can benefit
The importance of niche marketing and continuous education
A new Amazon advertising opportunity for service-based businesses

If you’re a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you!

Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways

Resources & Links Mentioned: * Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. * Follow Ernesto on Instagram: @ernestocullari * EmpowerHer Self-Paced Program: empowerherap.com

Special Announcements & Links * Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. * Connect with us: + LinkedIn: https://www.linkedin.com/company/channer-consulting-llc + Facebook: https://www.facebook.com/channerconsulting/ + Instagram: https://www.instagram.com/channerconsulting/ * Get in touch: info@channer-consulting.com

If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time. 🚀

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we’re continuing our deep dive into marketing channels—the various ways businesses connect with their audience and grow their brand.

Episode Summary: In this episode, we focus on how to maximize your reach across multiple platforms. With so many marketing channels available, it’s essential to manage them effectively to increase visibility, maintain consistency, and avoid burnout.

You'll learn: ✅ Why expanding your reach matters and how to do it strategically ✅ How to repurpose content to maximize efficiency ✅ The importance of choosing the right platforms and focusing your efforts ✅ Best practices for engaging with your audience on different platforms ✅ How to leverage automation and scheduling tools to streamline your marketing

If you want to reach a broader audience without feeling overwhelmed, this episode is a must-listen!

Timestamps: (00:00) Welcome & Intro – Why expanding your reach matters (01:30) Choosing the right platforms for your business (03:00) The power of repurposing content across channels (05:00) How to engage with your audience on multiple platforms (07:00) Using automation and scheduling tools to stay consistent (09:00) Bonus Tip: Leveraging cross-promotion for growth (10:00) Closing thoughts & preview of next week’s episode

Special Announcements & Links: 📢 Exciting News! The EmpowerHer Program is now available as a self-paced, email-based course! This flexible format is perfect for busy entrepreneurs looking to level up their marketing strategies on their own schedule. Sign up today! (Details in show notes.)

📩 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

📢 Stay connected for more marketing insights! LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Email: info@channer-consulting.com

Next Episode: Next week, we’ll be talking about how to measure the ROI (return on investment) of your marketing channels—so you can ensure your efforts are paying off! 🎙

Until next time, keep shining and remember: With the right strategy, you can reach your audience wherever they are! 🚀

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we’re diving deep into marketing channels—the different pathways businesses use to connect with customers, promote products or services, and drive growth.

Episode Summary: In this episode, we kick off our March series on marketing channels by exploring how to identify the best ones for your business. With countless options out there, selecting the right channels ensures your message reaches the right audience, at the right time—maximizing impact while avoiding wasted effort.

You'll learn: ✅ The top 8 marketing channels to consider, including social media, email marketing, SEO, content marketing, in-person networking, print media, podcast guesting, and paid ads. ✅ Key factors to consider when choosing the right channels: understanding your target audience, defining clear goals, evaluating resources, and continuously refining your approach. ✅ How to create a well-rounded marketing strategy by combining multiple channels effectively.

If you're looking to optimize your marketing approach and get better results, this episode is for you!

Timestamps: (00:00) Welcome & Intro – Kicking off the March series on marketing channels (01:00) Why choosing the right marketing channel matters (02:00) 8 marketing channels to consider (11:00) How to identify the best channels for YOUR business (13:00) Phillipa’s personal marketing strategy & key takeaways (14:00) Closing thoughts & what’s next in the series

Special Announcements & Links: 📢 Exciting News! The EmpowerHer Program is now available as a self-paced, email-based course! Perfect for busy female entrepreneurs looking to level up their marketing strategies on their own time. Sign up today! https://Empowerher.com

📩 Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

📢 Stay connected for more marketing insights!

LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Email: info@channer-consulting.com

Next Episode: Next week, we’ll be talking about how to maximize your reach across multiple platforms—so don’t miss it! 🎙

Until next time, keep shining, and remember: choosing the right marketing channels can make all the difference in connecting with your customers! 🚀

Welcome to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer, and I’m so excited to have you here. This podcast is all about helping women entrepreneurs grow their businesses with smart marketing strategies, strong customer relationships, and powerful personal branding.

One of the best ways to stand out in today’s crowded market is by creating personalized experiences for your customers at every touchpoint. The EmpowerHer program is designed to help you do just that—building deep, meaningful connections that drive loyalty and retention.

In this episode, we’re diving into the importance of personalizing customer experiences at every touchpoint. Personalization isn’t just a buzzword—it’s a powerful tool that builds trust, strengthens relationships, and encourages repeat business. I’m sharing five key ways to make every customer feel valued and understood, from tailored recommendations to celebrating special milestones.

Tune in to learn actionable strategies to enhance customer relationships and foster long-term loyalty!

Timestamps: * (00:00) Welcome & Intro * (00:45) Why personalization matters * (02:00) Personalizing communication from the start * (03:00) Offering tailored product or service recommendations * (04:00) Sending personalized follow-ups and thank-yous * (05:00) Using data to anticipate customer needs * (06:00) Celebrating milestones and special occasions * (07:00) Closing thoughts & EmpowerHer program

Special Announcements & Links: * Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * Subscribe for marketing strategies and business growth tips. * Connect with us: + LinkedIn: https://www.linkedin.com/company/channer-consulting-llc + Facebook: https://www.facebook.com/channerconsulting/ + Instagram: https://www.instagram.com/channerconsulting/ * Get in touch: info@channer-consulting.com

Welcome to the EmpowerHer Business Accelerator channel where you will find practical tips and guidance on building a thriving business with confidence! Each week, you'll learn actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode, Philippa Channer explores the importance of fostering customer loyalty and retention in the digital space. With so many options available, businesses must take intentional steps to build trust and keep customers engaged. Philippa shares five key strategies to create a seamless customer experience, maintain engagement, and encourage repeat business.

Timestamps: (00:00) Welcome and Introduction (01:00) Why Loyalty & Retention Matter in a Digital World (02:00) 5 Strategies for Digital Loyalty & Retention

Create a seamless online experience
Engage consistently on social media
Offer exclusive benefits for loyalty
Provide valuable and personalized content
Ask for and act on feedback

(07:00) Final Thoughts and Next Week's Topic Preview

Special Announcements & Links: * Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * Subscribe for regular content on marketing strategy and customer relationships. * Connect with us: + LinkedIn: https://www.linkedin.com/company/channer-consulting-llc + Facebook: https://www.facebook.com/channerconsulting/ + Instagram: https://www.instagram.com/channerconsulting/ * Get in touch: info@channer-consulting.com

In this episode, Philippa Channer discusses strategies for transforming first-time customers into loyal repeat clients. Building sustainable business growth hinges on cultivating strong relationships and delivering exceptional customer experiences. Philippa outlines actionable steps to foster loyalty, retain customers, and enhance engagement.

Timestamps:

(00:00) Welcome and Introduction
(01:00) Why Repeat Clients Are Vital for Your Business
(02:00) Strategies for Turning First-Time Customers into Repeat Clients
- Exceptional first experiences
- Personalized follow-ups
- Offering loyalty incentives
- Regular communication
- Collecting and acting on feedback
(05:00) Final Thoughts and Next Week's Topic Preview

Special Announcements and Links:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
Connect with us:
- LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
- Facebook: https://www.facebook.com/channerconsulting/
- Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com

Welcome to the Empower Her Business Accelerator podcast! I’m your host, Phillipa Channer. Through this podcast, we aim to empower female entrepreneurs to build thriving businesses with practical strategies and tools. One way to take your journey to the next level is by joining the EmpowerHer program, which offers tailored support in either a group setting or one-on-one sessions. Schedule a strategic session with me to see how it can help you grow your business. You’ll find the link in the show notes.

Today, we’re kicking off a new series all about customer relationships. In this episode, we’ll explore how to build strong customer relationships right from the very first interaction. Whether you’re starting out or aiming to improve your existing customer engagement strategies, this episode is packed with actionable insights to help you establish trust, foster loyalty, and create a solid foundation for long-term success.

Episode Summary Building strong customer relationships from day one is crucial for securing long-term loyalty and driving repeat business. This episode covers:

The importance of positive first impressions.
Five actionable steps to cultivate trust and satisfaction from the start.
- Crafting a welcoming onboarding experience.
- Being responsive and proactive with communication.
- Creating personalized customer interactions.
- Exceeding customer expectations with delightful surprises.
- Staying consistent and reliable in all touchpoints.

Timestamps

(00:00) Intro to EmpowerHer program and today’s topic
(01:00) Why early customer relationships matter
(02:00) Step 1: Create a welcoming onboarding experience
(03:00) Step 2: Be responsive and proactive
(04:00) Step 3: Create a personalized experience
(05:00) Step 4: Exceed expectations
(06:00) Step 5: Stay consistent and reliable
(07:00) Closing thoughts and next week’s preview

Outro Thank you for joining me today! Next week, we’ll dive into how to turn first-time customers into repeat clients—an essential strategy for sustainable growth. If you’d like to strengthen your customer relationships or explore how the EmpowerHer program can support your business goals, schedule a strategic session with me. The link is in the show notes!

Special Announcements/Links

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
Connect with us:
- LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
- Facebook: https://www.facebook.com/channerconsulting/
- Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator Podcast! I'm your host, Phillipa Channer, and in this episode, we're wrapping up our January series on measuring success. We'll explore ways to assess success beyond financial metrics, including customer satisfaction, brand reputation, employee engagement, and personal fulfillment.

Success isn't just about revenue and profit. This episode highlights how to measure non-financial metrics that are crucial for the long-term health and sustainability of your business. We discuss:

Customer Satisfaction: Building loyalty through surveys, feedback, and repeat purchases.
Brand Reputation: Monitoring online reviews and public perception.
Employee Engagement: Ensuring your team or contractors feel valued and productive.
Personal Fulfillment: Aligning your work with your values to avoid burnout and achieve balance.

Special Announcements & Links: * Free 30-Hour EmpowerHer Discovery Session: channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 * Subscribe for regular content on marketing strategies, plans, and tips. * Connect with us: + LinkedIn: linkedin.com/company/channer-consulting-llc + Facebook: facebook.com/channerconsulting + Instagram: instagram.com/channerconsulting + Email: info@channer-consulting.com

Key Timestamps: * (00:00) Welcome and Episode Intro * (01:10) Why Non-Financial Metrics Matter * (02:00) Measuring Customer Satisfaction and Loyalty * (04:00) Understanding Brand Reputation * (05:00) The Role of Employee Engagement * (07:00) Emphasizing Personal Fulfillment * (09:00) Final Thoughts and Call to Action

Thanks for tuning in! Remember, success is more than numbers—it's about creating a business that aligns with your values and brings you personal and professional fulfillment. Book a one-on-one session to explore how EmpowerHer can support your 2025 goals, and until next time, keep shining!

Welcome back to the Empower Her Business Accelerator Podcast! I’m Phillipa Channer, your host. Today, we’re continuing our series on measuring success by diving into Key Performance Indicators (KPIs). These essential metrics help entrepreneurs track their business's health, identify areas for growth, and drive strategic decisions.

Episode Summary: In this episode, we discuss:

What KPIs are and why they’re essential for entrepreneurs.
Key metrics to track, including:
- Revenue growth
- Customer retention rate
- Customer lifetime value (CLV)
- Conversion rates
- Gross profit margin
Practical tips for using KPIs effectively to set realistic goals and make data-driven decisions.

This episode is packed with actionable insights to help your business thrive!

Timestamps:

(00:00) Welcome and Series Introduction
(01:00) What are KPIs?
(02:00) Revenue Growth: A Vital Metric
(03:00) Customer Retention Rate: Why It Matters
(05:00) Understanding Customer Lifetime Value (CLV)
(08:00) Conversion Rates: Turning Leads into Customers
(09:00) Gross Profit Margin: Measuring Profitability
(10:00) How to Use KPIs Effectively
(11:00) Closing and Next Week’s Teaser

Outro: Thank you for tuning in! Don’t forget to like, follow, and subscribe to the podcast. Share it with fellow entrepreneurs who could use these insights. If you’re ready to transform your business, check out the Empower Her program. Schedule a one-on-one meeting with me via the link in the show notes. Until next time, keep shining and let KPIs guide your business growth!

Special Announcements and Links:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
Connect with us:
- LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
- Facebook: https://www.facebook.com/channerconsulting/
- Instagram: https://www.instagram.com/channerconsulting/
- Get in touch via email: info@channer-consulting.com

Welcome to the EmpowerHer Business Accelerator podcast! Join host Philippa Channer as she shares insights and strategies to help you grow and thrive in your business. In this episode, Philippa dives into the power of data and its pivotal role in business success. Learn how to measure progress, identify trends, and make data-driven decisions. Philippa outlines five critical steps to transform raw data into actionable insights for your business growth.

Timestamps:

(00:00) Welcome to the EmpowerHer Business Accelerator Podcast!
(01:00) Why Data Matters for Business Success
(02:00) Step 1: Setting Measurable Goals
(03:00) Step 2: Tracking Key Metrics
(04:00) Step 3: Analyzing the Data
(05:00) Step 4: Making Data-Driven Adjustments
(05:45) Step 5: Testing and Iterating
(06:00) Outro and Preview of Next Episode

Special Announcements and Links:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
Connect with us:
- LinkedIn: https://www.linkedin.com/company/channer-consulting-llc
- Facebook: https://www.facebook.com/channerconsulting/
- Instagram: https://www.instagram.com/channerconsulting/
- Email: info@channer-consulting.com

Welcome back to the Empower Her Business Accelerator Podcast! I’m your host, Philippa Channer, and I’m thrilled to kick off the new year and a fresh series on measuring success. If you missed last month’s series on goal setting, be sure to check it out—it’s the perfect setup for understanding today’s topic.

Quick reminder: The EmpowerHer Power Session is happening on January 14th, and our group program kicks off on January 15th. Registration closes on January 10th, so don’t miss out!

Episode Summary: This week, we’re exploring why metrics matter in your business, which ones are essential, and how to use them effectively. You’ll learn:

Why metrics are like your business’s dashboard.
Key financial, marketing, operational, and personal success metrics to track.
Tips on aligning metrics with your goals for a complete view of success.

Timeline:

(00:00) Intro and announcements
(01:10) Why metrics are crucial for business success
(03:00) Financial metrics: Revenue, profit margins, and cash flow
(05:00) Marketing metrics: Customer acquisition cost, conversion rates, and social media engagement
(09:00) Operational metrics: Customer satisfaction and employee productivity
(11:00) Personal success metrics: Work-life balance and mental health
(13:00) Aligning metrics with your business goals
(14:00) Outro and next week’s teaser

Outro: Next week, we’ll focus on marketing metrics and the numbers that truly matter for measuring success. Don’t forget: The deadline for EmpowerHer programs is January 10th. This transformative experience will help you grow your business with a supportive community of women entrepreneurs.

Special Announcements and Links:

EmpowerHer Power Session: January 14th
Group Program: Starts January 15th (Sign up by January 10th)
Learn more about EmpowerHer: empowerherap.com

Connect with Us: * Free 30-Hour EmpowerHer Discovery Session: Schedule Here * Subscribe for regular content on marketing strategy and tips. * Connect on Social Media: + LinkedIn: Channer Consulting LLC + Facebook: Channer Consulting + Instagram: @ChannerConsulting * Contact Us: info@channer-consulting.com

[00:00] Show Intro Welcome to the EmpowerHer Business Accelerator Podcast! I’m your host, Philippa Channer, and this special New Year’s episode is all about embracing rest, renewal, and setting meaningful intentions for growth as we step into 2025.

[01:00] Why Rest and Reflection Are Essential Rest isn’t a luxury—it’s a necessity. By intentionally slowing down, unplugging, and reflecting, we can approach life and business with fresh creativity and energy.

Disconnect from work and screens to clear your mind and reduce burnout.
Reflect on your accomplishments over the past year. Celebrate your wins, big and small.
Engage in self-care activities that nurture you—physically, mentally, and emotionally.

“Rest doesn’t mean stepping away from progress. It prepares you for more.”

[05:00] Setting Intentions for Growth (Not Perfection) Set goals that are flexible, realistic, and focused on progress, not perfection.

Prioritize growth over results: Focus on direction, not rigid metrics.
Be flexible: Adjust to life’s unpredictability without feeling like a failure.
Celebrate progress: Every step forward, no matter how small, is a win.

Growth is about evolving and improving—not flawless execution.

[07:30] Key Takeaways for the New Year

Reflect, recharge, and embrace the lessons from 2024.
Approach 2025 with renewed energy and realistic intentions.
Balance action with rest to sustain growth and success.

[08:00] Special Announcement ✨ EmpowerHer Program launches in January! This transformative experience will help you grow your business and connect with like-minded female entrepreneurs. Find all the details via the link in the show notes.

[08:30] Show Outro Thank you for joining me for this special New Year’s message. Here’s to a 2025 filled with rest, growth, and intention. You’re capable of achieving great things! Happy New Year! 🎉

Special Announcements and Links * Free 30-Hour EmpowerHer Discovery Session: Schedule Here * Subscribe for regular content on marketing strategy, tips, and planning. * Connect with us: + LinkedIn: Channer Consulting LLC + Facebook: Channer Consulting + Instagram: @channerconsulting + Email: info@channer-consulting.com

Welcome to the podcast! I’m Phillipa Channer, your host and a business strategist dedicated to helping you build a thriving business with clarity, confidence, and actionable strategies. In this special episode, I’ll share three simple but powerful steps to help you kick off 2025 with a strong, actionable business strategy.

Episode Summary: 2025 is just around the corner! In this brief but impactful episode, we discuss why having a clear business strategy is crucial and how it can help you prioritize your time, make confident decisions, and measure success effectively. I’ll guide you through three essential steps to start the year strong:

Clarify your vision by defining success in detail.
Set priorities and plan actionable steps.
Regularly evaluate and adjust your strategy.

Plus, learn about my Empower Her Business Accelerator program—a 12-week initiative designed to equip women entrepreneurs with the clarity, systems, and confidence to thrive in 2025 and beyond.

Timestamps:

(00:00) Intro and Holiday Wishes
(01:00) The Importance of a Business Strategy
(02:00) Step 1: Clarify Your Vision
(03:00) Step 2: Set Priorities and Plan
(04:00) Step 3: Evaluate and Adjust
(05:00) Empower Her Business Accelerator Details
(06:00) Closing Remarks

Special Announcements and Links:

Empower Her Business Accelerator: Join before December 31st for exclusive bonuses! Program starts January 15th. Visit EmpowerHerAP.com.
Free 30-Hour EmpowerHer Discovery Session: Schedule here.
Stay Connected:
- LinkedIn: Phillipa Channer
- Facebook: Channer Consulting
- Instagram: @channerconsulting
- Email: info@channer-consulting.com

Welcome to Episode 159 of the EmpowerHer Business Accelerator Podcast! In this final episode before Christmas, your host, Philippa Channer, answers your pressing questions about content strategy and planning. We're wrapping up our December series with a Q&A session that dives deep into staying consistent, understanding your audience, and keeping content fresh.

Episode Summary: Philippa tackles key questions on:

Staying Consistent with Limited Time: Tips include batch content creation, repurposing content, using a content calendar, and setting realistic expectations.
Identifying the Best Content for Your Audience: Learn about understanding your audience’s preferences, experimenting and measuring results, and using diverse content types to reach various audience segments.
Generating Fresh Content Ideas: Explore leveraging content pillars, asking your audience for feedback, revisiting and repurposing old content, and keeping an eye on industry trends.

The episode is packed with actionable advice to refine your content strategy and prepare for a successful 2025.

Timestamps:

(00:00) Introduction and Holiday Greetings

(01:10) How to Stay Consistent with Your Content Plan

(04:30) Identifying the Best Content for Your Audience

(06:45) Generating Fresh Content Ideas Without Running Out

(12:30) Leveraging Trends and Reusing Old Content

(13:45) Closing Remarks and 2025 EmpowerHer Program Launch

Special Announcements:

EmpowerHer Program Launch: Starting January, this transformative program helps female entrepreneurs level up their marketing and business strategies. Learn more here: www.empowerherap.com
Free 30-Minute EmpowerHer Discovery Session: Explore your needs and see if EmpowerHer is the right fit. Book now: Schedule Here.
Happy holidays! Enjoy a well-deserved break, and come back refreshed for the new year.

Subscribe for regular content on developing a marketing strategy.

Connect with us:
- LinkedIn
- Facebook
- Instagram
- Email: info@channer-consulting.com

Thank you for joining us this week! Remember, the content strategy is your secret weapon for growth and connection. Have a joyous holiday season, recharge, and join us in the new year for more empowering discussions. Keep shining, and see you in 2025!

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the essentials of creating a sustainable content plan for solopreneurs. She emphasizes the importance of staying organized, consistent, and aligned with business goals. Philippa outlines steps for planning content around key pillars, setting realistic publishing frequencies, and mapping out a content calendar. She also highlights the benefits of repurposing content and tracking progress. Additionally, Philippa announces upcoming events, including a giveaway and the Empower Her Power session starting in January. This episode offers valuable insights for solopreneurs aiming to enhance their content strategy and marketing efforts.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to this special episode of the EmpowerHer Business Accelerator podcast! I'm Philippa Channer, and today I’m thrilled to introduce the EmpowerHer Business Accelerator program—a 12-week transformational journey tailored specifically for women entrepreneurs. This program is your opportunity to break free from feeling stuck or overwhelmed and set your business up for real, measurable success in 2025.

We'll discuss how this program equips you with a clear strategy, leadership confidence, and tools to work smarter, not harder, while achieving tangible results. If you’re ready to take control of your business future, this episode is for you!

Special Announcements & Links

EmpowerHer Business Accelerator Program: Learn more and reserve your spot at empowerherap.com.
Free 30-Hour EmpowerHer Discovery Session: Schedule here.
Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
Connect with us:
- LinkedIn
- Facebook
- Instagram
- Email: info@channer-consulting.com

Timestamps

(00:00) Introduction
(01:10) What is the EmpowerHer Business Accelerator Program?
(02:00) Outcomes You Can Expect by the End of 12 Weeks
(03:00) Special Bonus for Early Enrollment
(04:00) How to Join & Final Encouragement

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the "Empower Her Business Accelerator" podcast, host Philippa Channer delves into the crucial topic of selecting the right content types for effective message delivery. She discusses various formats, including blogs, videos, podcasts, infographics, email newsletters, and social media posts, emphasizing the importance of aligning these with audience preferences, the message, and content goals. Philippa also introduces a holiday giveaway and promotes upcoming group and power sessions for entrepreneurs. The episode aims to help female entrepreneurs refine their marketing strategies and enhance their content delivery.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces a December series focused on content pillars, types, and planning. She emphasizes the importance of aligning content pillars with business goals and audience needs, recommending entrepreneurs select 3-5 pillars each quarter. Philippa discusses creating content that supports business objectives, addresses customer challenges, and incorporates sales without being overly promotional. She also mentions a holiday giveaway, a discount for the Empower Her program, and encourages social media engagement. The episode aims to equip entrepreneurs with effective content creation and planning strategies.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer wraps up her series on setting business goals with a Q&A session aimed at female entrepreneurs. Philippa addresses common questions on motivation, managing overwhelm, and setting realistic goals. She emphasizes the importance of flexibility, celebrating progress, and focusing on high-impact tasks. Philippa also introduces her Empower Her program, offering a special discount and a holiday giveaway featuring inspiring books. The episode concludes with a preview of next month's content on content pillars, types, and planning, essential for a robust 2025 marketing strategy.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the "Empower Her Business Accelerator" podcast, host Philippa Channer delves into the importance of transforming three-month priorities into actionable steps for effective goal setting. She outlines strategies for breaking down larger goals, setting deadlines, tracking progress, and maintaining accountability. Philippa also promotes her upcoming Empower Her program, offering a special discount, and announces a holiday giveaway to engage listeners. The episode provides practical advice for entrepreneurs to achieve their business objectives, emphasizing the value of a structured approach to goal setting and the benefits of community support.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the essential practice of setting business goals. She guides listeners through a structured approach, emphasizing the importance of dreaming big with ten-year, three-year, and one-year goals. Philippa encourages entrepreneurs to envision their long-term aspirations and break them down into actionable steps. She also highlights the significance of reflection and adjustment in the goal-setting process. Additionally, Philippa shares details about an upcoming holiday giveaway and the Empower program launching in January 2025, offering a discount for early sign-ups.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer underscores the importance of clear business goals and introduces the SMART goal framework—Specific, Measurable, Achievable, Relevant, and Time-bound. She elaborates on each component, providing practical examples to help entrepreneurs set effective and actionable goals. Philippa also announces an upcoming group session in January 2025, offering a discount for early registration. The episode aims to equip entrepreneurs with a structured approach to goal setting, fostering business growth and success.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the "Empower Her Business Accelerator" podcast, host Philippa Channer concludes the October series on mapping the customer journey and building client relationships. She addresses key questions on creating effective content for different customer journey stages, reducing decision-making friction, and maintaining post-purchase engagement. Philippa emphasizes understanding the audience, providing genuine value, simplifying processes, and consistent communication. She also promotes an upcoming empowerment program launching in January 2025 and teases future podcast topics. The episode underscores the importance of nurturing client relationships for business success.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the crucial decision and retention stages of the customer journey. She offers strategies for converting prospects into loyal clients and maintaining these relationships post-purchase. Key tactics include clear call-to-actions, personalized follow-ups, exceptional customer service, and loyalty programs. Philippa emphasizes the importance of nurturing client relationships for long-term business success. Additionally, she announces the upcoming launch of the Empower program's group sessions in January 2025, inviting listeners to join and connect with fellow entrepreneurs.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer delves into the first two stages of the customer journey: awareness and consideration. She underscores the importance of attracting and engaging potential clients through effective content marketing, SEO, networking, and educational content. Philippa also highlights the role of social proof in building trust. Additionally, she announces the upcoming Empower Program group session in January 2025 and invites listeners to sign up for a free consultation for personalized guidance. The episode aims to help entrepreneurs make a positive first impression and build strong client relationships.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the "Empower Her Business Accelerator" podcast, host Philippa Channer delves into the customer journey, outlining its five critical stages: awareness, consideration, decision, retention, and advocacy. She emphasizes the importance of understanding these stages to build strong client relationships. Philippa also announces the launch of a new group session for the Empower Her program in January 2025, aimed at helping entrepreneurs enhance their marketing strategies. Throughout the episode, she provides valuable insights and examples for each stage, encouraging listeners to join the upcoming series for deeper exploration.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator podcast, host Philippa Channer shares her personal experience with summertime burnout as an entrepreneur. She discusses the emotional highs and lows of running a business during June and July, when energy and motivation often dip. Philippa offers strategies to manage burnout, including acknowledging it, setting boundaries, prioritizing self-care, focusing on manageable tasks, and seeking support from a network. Her insights aim to help listeners navigate their own burnout experiences, emphasizing the importance of self-care and community support.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, host Philippa Channer leads a special Q&A session on the importance of mission and vision statements for businesses. Philippa clarifies the differences between these statements, offers practical advice on crafting them, and underscores their role in guiding daily actions and long-term goals. She also discusses the value of sharing these statements with clients to connect with the brand's values. Philippa hints at future topics, including her personal experiences with burnout and the customer journey, and invites listeners to book a discovery call to align their business with their purpose.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator podcast, Philippa Channer underscores the pivotal role of mission and vision statements in business operations. She explains how these foundational elements should guide decision-making, hiring, partnerships, and product development. Philippa offers practical advice on breaking down vision statements into achievable goals and creating actionable plans. She shares examples of businesses like TOMS Shoes and Warby Parker that effectively align their actions with their core values. The episode concludes with an invitation for listeners to join a Q&A session and book a free discovery call for further support in aligning their business with their purpose.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the "Empower Her Business Accelerator" podcast, Philippa Channer delves into the crucial role of vision statements for female entrepreneurs. She explains that a vision statement acts as a guiding star, providing direction and motivation. Philippa offers practical tips for crafting an inspiring vision statement, emphasizing specificity, vivid language, and emotional resonance. She also highlights the connection between mission and vision statements and encourages listeners to dream big. Additionally, Philippa promotes the Empower program, designed to help entrepreneurs unlock their potential. This episode serves as a motivational guide for articulating and leveraging business visions.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator podcast, Philippa Channer explores the critical role of mission statements in business success. She explains that a mission statement is a powerful tool that defines a business's purpose and guides its operations. Philippa highlights how a well-crafted mission statement can attract the right audience, strengthen team cohesion, and aid in decision-making. She shares examples from well-known brands and her own program, Empower Her Business Accelerator, to illustrate these points. Philippa encourages listeners to recognize the value of a clear mission statement and invites them to book a discovery call to enhance their business strategies.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this special Q&A episode of the "Empower Her Business Accelerator" podcast, Philippa Channer addresses key questions about understanding one's ideal client and crafting a compelling value proposition. She offers practical advice for those feeling overwhelmed, emphasizing the importance of clarity over catchiness. Philippa shares her personal journey in refining her value proposition, highlighting the need for ongoing development. She encourages listeners to book a free discovery call to explore further support through the Empower Her program. This episode is a valuable resource for entrepreneurs looking to enhance their marketing strategies and business clarity.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, Philippa Channer continues the discussion on crafting a compelling value proposition for businesses. She emphasizes the importance of clarity, impact, and differentiation, offering actionable steps for refining and testing these propositions to ensure they resonate with ideal clients. Philippa also promotes the upcoming "Empower Her Power Session" workshop and encourages listeners to submit questions for future episodes. She highlights the significance of a strong value proposition in attracting dream clients and standing out in a competitive market.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, Philippa Channer guides female entrepreneurs in crafting compelling value propositions. She emphasizes understanding clients' pain points and positioning oneself as an expert who can lead them to desired outcomes. Philippa outlines steps to create a value proposition that focuses on client transformation, backed by proof and specificity. She also introduces the Empower Her program and upcoming Power Sessions designed to support business growth. Listeners are encouraged to subscribe, join workshops, and book discovery calls to unlock their full potential.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, Philippa Channer emphasizes the significance of a well-defined value proposition for businesses. She explains that a strong value proposition helps attract ideal clients, differentiate from competitors, and justify premium pricing. Philippa provides examples contrasting weak and strong value propositions, highlighting the importance of focusing on client transformation and value. Additionally, she promotes the "Empower Her Power Session," a workshop aimed at helping participants craft compelling value propositions and address business challenges. The session is scheduled for August 21st online and August 27th in person.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator Podcast, Philippa Channer hosts a special Q&A session addressing key entrepreneurial challenges. She offers insights on identifying client pain points, mapping solutions without being overly salesy, and the importance of niching down. Philippa also discusses strategies for engaging clients during slower seasons and emphasizes the role of entrepreneurs as guides rather than fixers. She highlights the power of storytelling in marketing and the need for lightweight offers during slow periods. The episode concludes with a preview of next month's focus on value propositions, encouraging ongoing client understanding and authentic marketing.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses strategies for overcoming the summer slowdown in business. She acknowledges the challenges female entrepreneurs face during this period, such as client vacations and decision fatigue. Philippa emphasizes adopting a solution-focused mindset, using the slowdown for strategic reflection and goal-setting. She suggests offering smaller, targeted services like strategy sessions and workshops to address summer-specific pain points. Additionally, she advises revamping marketing and streamlining business systems. Philippa invites listeners to explore the Empower Her program for ongoing support and announces a Q&A session for the next episode.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the EmpowerHer Business Accelerator channel where you will find practical tips and guidance on building a thriving business with confidence! Each week, you'll learn actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the podcast, I had the pleasure of interviewing Whitney Hahn who shares her entrepreneurial journey, highlighting the challenges and lessons learned from her parents' business. The discussion emphasizes the importance of understanding the customer's perspective and crafting effective marketing strategies. Whitney and the hosts delve into the significance of using clear, relatable language in marketing to resonate with clients. They also stress the value of gathering testimonials and success stories to better understand client needs and enhance marketing messages. Whitney offers practical advice and resources for entrepreneurs to improve their marketing efforts and build successful, sustainable businesses.

https://provokebetter.com/empower/

WHITNEY HAHN President, Chief Business Growth Advisor provokebetter.com 240-566-5931

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses the importance of shifting from a hero to a guide in the client's journey. She explains the drawbacks of a savior mindset, such as client dependency and burnout, and advocates for a guide mindset to empower clients. Philippa shares personal anecdotes and provides language examples to reflect this shift. She emphasizes the role of a guide in offering strategies and support while allowing clients to achieve their own success. Philippa also hints at discussing how to incorporate this guide mindset into marketing in the next episode.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer recaps the previous episode on identifying ideal clients' pain points and stresses the importance of positioning oneself as the ultimate solution. She encourages new listeners to subscribe and explore the Empower Her program, which focuses on developing a strategic CEO mindset. The main topic is client-centric marketing, emphasizing the need to highlight outcomes and benefits rather than technical details. Philippa provides practical examples and exercises for transforming feature-focused messaging into benefit-driven statements. She concludes by inviting listeners to book a free discovery call and teases the next episode on showcasing unique value.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer delves into the significance of understanding clients' pain points to craft compelling marketing messages. She highlights common struggles faced by female entrepreneurs, such as niche clarity, brand messaging, and tech overwhelm. Philippa shares a personal success story of using AI tools to help a client. She advises on identifying pain points through client feedback, competitor analysis, and social media monitoring. Philippa concludes by inviting listeners to book a free discovery call to explore the Empower program for tailored business solutions.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator podcast, host Philippa Channer delves into the intricacies of identifying ideal clients and crafting effective buyer personas. She shares her expertise on niching down, refining client definitions, and gathering crucial psychographic and demographic data. Philippa underscores the importance of targeted marketing, especially for solopreneurs, and offers practical advice on utilizing buyer personas to enhance marketing strategies. She also introduces the Empower Her program and provides a digital buyer persona template from HubSpot. Listeners are encouraged to subscribe, refine their buyer personas, and explore a free consultation to see if the Empower program suits their needs.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the EmpowerHer Business Accelerator channel where you will find practical tips and guidance on building a thriving business with confidence! Each week, you'll learn actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this video you will learn about:

In this insightful episode of "Empower Her Just Business Accelerator," I discuss the rebranding of my show and the critical role of tailoring content to the target audience. Special guest Rachel Hernandez, Director of Marketing at Next Net Media, shares her expertise on content marketing and SEO. We explore the necessity of authentic engagement, the art of repurposing content for SEO, and the value of collaborating with freelancers to maintain a brand's voice. Rachel also touches on the limitations of AI in replicating human authenticity. The episode wraps up with a warm exchange of thanks and a promise to share contact information for further networking.

Timestamps:

Rebranding the Podcast (00:00:02)

The host discusses rebranding her podcast show "Empower Her Just Business Accelerator" and introduces the first guest, Rachel Hernandez.

Understanding the Target Audience (00:01:11)

The speakers delve into the importance of understanding the target audience and creating content tailored to them.

Niche Audience and Content Creation (00:02:55)

Rachel shares examples of businesses that initially targeted a broad audience but found success after narrowing down their focus and creating tailored content.

Authentic Content Creation (00:06:54)

The conversation emphasizes the importance of creating authentic content that resonates with the target audience and its impact on SEO.

Repurposing Content for SEO (00:16:26)

Rachel discusses the strategy of repurposing relevant content for SEO, emphasizing the need to update and rework the content before republishing it.

Outsourcing Content Creation (00:22:03)

The discussion focuses on the process of outsourcing content creation, emphasizing the importance of building a relationship with freelancers to ensure authentic and quality content.

SEO and Content Creation Tips (00:25:09)

The conversation highlights the need to create content that resonates with the audience and avoids using jargon or excessive emojis in marketing materials.

The AI's lack of authenticity (00:25:48)

Discussion about the AI's attempt to compensate for its lack of human authenticity with emojis and expressions.

Thanking Rachel Hernandez (00:26:03)

Host expresses gratitude to Rachel Hernandez for her insights and time.

Closing remarks (00:26:17)

Rachel expresses gratitude and the host welcomes her warmly.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer explores the essential components of a buyer persona. She underscores the importance of understanding both the demographics and psychographics of an ideal client to create effective marketing strategies. Philippa introduces Sara, a 32-year-old freelance web designer, as an example, detailing her values, goals, and pain points. She also discusses where Sara spends her time online to inform targeted content creation. Philippa offers a fillable PDF workbook to help listeners develop their own buyer personas and invites them to a Q&A session and a free discovery call for further guidance.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Her Business Accelerator podcast, host Philippa Channer discusses the critical role of buyer personas in marketing. She explains that buyer personas are detailed profiles that help businesses connect with their ideal clients on a deeper level by understanding their personality, habits, and preferences. Philippa uses a real-life example to illustrate the importance of creating multiple buyer personas for a single product. She also previews the next episode, where she will offer a step-by-step guide to building effective buyer personas. Listeners are encouraged to explore the Empower Her program and book a free discovery call.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of the Empower Business Accelerator podcast, host Philippa Channer introduces the rebranded show and delves into the critical topic of identifying and understanding the ideal client for business growth. She underscores the necessity of targeting the right audience to ensure marketing efforts resonate and attract genuinely interested clients. Philippa introduces the Empowerment Program, a comprehensive guide to transforming into a successful CEO, which includes defining the ideal client, crafting a compelling brand message, and more. She encourages listeners to deeply understand their client's world and offers a free discovery call for those interested in the Empower Program. Stay tuned for the next episode on creating a detailed ideal client profile.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In the latest episode of "Marketing 101 for Small Business Owners," host Philippa Channer delves into the intersection of personal faith and business values. She offers insights on how small business owners can create and grow their enterprises in a way that aligns with their spiritual beliefs. The episode promises to be a thoughtful guide for entrepreneurs looking to infuse their business practices with their personal convictions.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In the latest episode of the Marketing 101 for Small Business Owners podcast, now rebranded as the Empower Her Business Accelerate Show, host Philippa Channer highlights the significance of email marketing and nurturing sequences for small business owners. She passionately discusses how these tools can help attract and retain ideal clients, and introduces the Empower Her Power Session workshop for female entrepreneurs. Philippa breaks down the structure of nurturing sequences, differentiates them from newsletters, and offers practical advice on setting up email marketing systems with a personal touch. She wraps up by teasing the next episode's focus on integrating faith into business practices.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer explores the transformative role of technology in client relations and business efficiency. She introduces CRM and customer journey mapping as key tools for small businesses to enhance customer experiences and streamline operations. Philippa also announces the podcast's rebranding to "Empower Business Accelerator Show" and promotes the "Empower Her Power Session" workshop for female entrepreneurs. She breaks down the five stages of the customer journey and advocates for the integration of CRM with journey mapping to gain deeper insights and improve customer interactions. Additionally, Philippa shares practical tools for implementing these strategies and offers a free consultation for personalized guidance.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In the latest episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer unveils the show's new name, "Empower Her Business Accelerator Show," and invites listeners to engage with the upcoming "Empower Her Power Session" workshop. Philippa shares invaluable tips on enhancing customer loyalty, suggesting personalized gestures, community building, and the importance of feedback to exceed expectations and create lasting client relationships. She also touches on the benefits of personalization in marketing efforts. The episode wraps up with a call to action for the next episode on customer relationship management and an offer for a free consultation to elevate business client experiences.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Are you ready to ditch the marketing overwhelm, attract your dream clients, and join a supportive community of female entrepreneurs? The EmpowerHer Business Accelerator Podcast is your guide to building a thriving business with confidence! Each week, you'll get actionable strategies, mindset shifts, and the inspiration you need to step into your power as a CEO.

In this episode of "Marketing 101 for Small Business Owners," Philippa Channer explores customer acquisition and retention. She highlights the necessity of identifying and targeting the ideal client, offering valuable content, and creating irresistible offers with clear calls to action. Philippa also announces the podcast's rebranding to "Empower Her Business Accelerator Show." She concludes by teasing the next episode's focus on building customer loyalty and invites listeners to tune in for more insights.

Whenever you are ready, here are some ways that we can help you:

Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

In this podcast episode, host Philippa Channer speaks with Jean Wright, author and sales confidence builder, about the challenges women face in sales and marketing. Gene discusses her book "Selling Your Confidence," her coaching services, and the importance of confidence, authenticity, and relationship-building in marketing. She shares her personal struggles with marketing her book and the significance of having a supportive team. Jean invites listeners to schedule a discovery call on her website to enhance their sales confidence. The episode concludes with Philippa announcing new content and a schedule change for the podcast, emphasizing the show's continued focus on empowering women entrepreneurs.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.

Learn more about the EmpowerHer Program today: https://empowerherap.com/

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel. Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this episode of the Moco Business Buzz a special series on the Marketing 101 for Small Business Owners show, I interview Wendy Iglehart, a psychotherapist who recently moved her practice to Gaithersburg. Wendy discusses the difficulties of marketing her private practice, especially after transitioning to telehealth during the pandemic and shifting to a fee-for-service model. She talks about the complexities of using social media ethically in her field and her struggle to understand SEO and reach her target audience. I offer marketing advice while Wendy reflects on the importance of authenticity and making decisions aligned with her values. The episode touches on the personal and professional growth of small business owners. If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar... Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: / chan. Facebook: / channerconsu. Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses effective social media strategies for small businesses. She advises owners to focus on trends relevant to their audience, utilize industry reports to stay informed, and leverage video content for marketing. Philippa emphasizes the importance of community engagement and suggests joining industry groups to foster relationships. She also touches on the potential benefits of exploring new platforms while monitoring the investment of time and resources. Concluding with an emphasis on consistency and authenticity, Philippa offers a free consultation and previews the next episode on social ROI measurement. Hootsuite Social Media Trends Report 2024 - https://www.hootsuite.com/research/social-trends Hubspots - The State of Marketing Report https://www.hubspot.com/state-of-marketing Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses essential social media planning strategies for 2024. She emphasizes setting SMART objectives, understanding the target audience, selecting appropriate platforms, creating relevant content pillars, and maintaining brand consistency. Philippa provides actionable tips for small business owners to align their social media efforts with business goals, engage authentically with their audience, and organize their content through a calendar. The episode aims to help listeners develop an effective social media presence that resonates with their audience and drives results. Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://channerconsultingllc.hbportal.co/schedule/61f460345b4a2708918ee78b Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses her transition from social media management to creating the "Empower Her" program, which offers marketing strategy and coaching. She shares her initial experience with Channer Consulting, her pivot to a content marketing strategy, and the development of her new program designed to empower female entrepreneurs. Philippa emphasizes the importance of aligning content with organizational goals and the coaching aspect of her services. She concludes with a commitment to continue providing educational content on social media strategies in future episodes. Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, host Philippa Channer focuses on the critical role of SEO and content optimization for small business owners. She explains how SEO helps content reach the right audience and the importance of organic traffic. Philippa discusses long-term SEO strategies versus paid ads, emphasizing the need for high-quality, relevant content. She covers key SEO elements like keyword research and on-page optimization, as well as technical aspects like website speed and structure. Additionally, she advises using tools like Google Analytics for performance insights and staying updated with SEO trends. The episode ends with Philippa teasing a personal upcoming segment. Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores content marketing strategies aimed at business growth. She underscores the need for understanding audience needs, scaling content production, and driving growth through valuable content. Philippa highlights the importance of fostering community engagement and measuring content performance to optimize strategies. She concludes with the message that strategic content marketing is key to business success and teases the next episode on SEO and content optimization. Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of a well-aligned content strategy for effective content marketing. She emphasizes the need for consistency, quality, and a targeted approach that resonates with the audience. Philippa covers content mapping, the use of editorial calendars, diversifying content formats, and the importance of measuring success and adapting strategies. The episode concludes with an offer for a free consultation session with a guest expert. Learn more about the EmpowerHer Program today: https://empowerherap.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores the critical role of brand consistency in building trust and recognition. She advises maintaining a uniform brand image across various platforms and the importance of a cohesive visual identity and messaging. Philippa discusses adapting branding strategies without losing the core brand essence, leveraging employee advocacy, and utilizing customer feedback for improvement. She underscores that brand consistency is a continuous effort and offers a free consultation for businesses seeking personalized branding advice. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of crafting a compelling brand story. She emphasizes the emotional connection a narrative creates between a brand and its audience, going beyond mere transactions. Channer explains that a brand's "why" should reflect deeper motivations than profit, such as her own drive to support nonprofits and women entrepreneurs. She highlights the success of Grab in East Asia as an example of a brand that effectively integrated its mission into its story. Channer advises authenticity in storytelling across all platforms to build trust and loyalty, ultimately leading to strong customer relationships and brand advocacy. The episode concludes with a call to refine and embrace one's brand story for deeper audience engagement. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of the Marketing 101 for Small Business Owners podcast, I delve into the importance of brand identity for small businesses. I discuss how a strong brand identity transcends mere visuals; it's about creating a profound connection with your audience through the values, personality, and emotions that your brand conveys. I offer advice on examining successful brands, establishing a brand persona, and grasping the nuances of local market characteristics to foster trust and relevance. I provide actionable strategies such as performing a brand audit and ensuring that all brand elements are in harmony with your business objectives. The episode wraps up with my invitation to listeners for free consultation sessions and a sneak peek at the next episode, which will focus on crafting a compelling brand story. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, the host, Philippa Channer of Channer Consulting, LLC, introduces Jessica Embree, a marketing expert from Tulip Media Group, who discusses the synergy of print and digital marketing. Embree debunks the myth that print is obsolete, highlighting its unique ability to cut through digital clutter and build lasting brand credibility. She shares insights on creating engaging print content like custom magazines and newsletters and the importance of tangible customer experiences. The episode covers strategic print marketing approaches, targeting, and the enduring relevance of print across various industries. Embree encourages businesses to embrace print to complement digital efforts for enhanced brand presence. Learn more about and connect with Jessica Embree: Jessica is the Creative Director with Tulip Media Group - TulipMediaGroup.com. You can Book A Call with Jessica calendly.com/jessicaembree or connect with her on Linkedin: https://www.linkedin.com/in/jessicaembree/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of reflecting on the past year to improve future business strategies. She guides listeners through key lessons, including analyzing metrics, gathering customer feedback, assessing marketing campaigns, and learning from challenges. Tanner stresses using these insights to create actionable plans, refine marketing approaches, and preemptively address potential challenges. The episode concludes with an invitation for a free marketing consultation and a teaser for the next episode on print marketing. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer underscores the necessity of year-long marketing strategy planning for small businesses. She delves into understanding the target audience, setting clear goals and KPIs, selecting appropriate marketing channels, and the importance of a content calendar. She offers practical advice on audience analysis, aligning KPIs with business objectives, channel evaluation, and content planning to maintain consistency and a strong online presence. Her insights aim to build a solid marketing foundation for small business success, and she concludes by inviting listeners to subscribe and participate in a free marketing consultation session. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this insightful episode of "Marketing 101 for Small Business Owners," host Philippa Channer delves into the critical task of setting strategic objectives for the new year. She begins by underscoring the importance of aligning marketing strategies with the overall business plan, ensuring that each goal is both achievable and measurable. Philippa then guides listeners through the process of identifying key performance indicators (KPIs) that will help track progress and make necessary adjustments along the way. She also shares practical tips on how to break down larger objectives into manageable tasks, making the pursuit of these goals less daunting for small business owners. Throughout the episode, Philippa encourages entrepreneurs to stay focused on their target audience, to leverage their unique selling propositions, and to remain adaptable in the face of changing market conditions. Her expert advice is designed to empower small business owners to approach their marketing efforts with clarity and confidence, ultimately leading to a successful and prosperous year ahead. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, I interview SEO expert Nick Musica, who shares valuable insights on improving SEO strategies for small business owners. Musica emphasizes the importance of active online engagement, accurate Google Business Listings, understanding user intent, and choosing the right platform for business websites. He also discusses the significance of ads in optimizing search engine results and the SEO benefits of social media optimization. The episode provides practical examples and actionable steps for businesses to enhance their online presence and SEO results. Learn more about the EmpowerHer Business Accelerator program here: https://empowerher.channerconsulting.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this special holiday episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of goal setting for personal and professional growth. She introduced her new program, the Empower Her Business Accelerator Program, and explained the SMART goal setting framework. Channer emphasizes the need for balancing short-term and long-term goals, creating vision boards, and tracking progress. She invites listeners for a free consultation session and teases the next episode featuring guest Nick Musica, who will share insights on SEO efforts for 2024. The episode ends with Channer wishing everyone a wonderful holiday weekend. Learn more about the EmpowerHer Business Accelerator program here: https://empowerher.channerconsulting.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners", Philippa Channer introduces her new Empower Her Business Accelerator Program, aimed at solopreneurs and small business owners. She emphasizes the importance of continuous learning, staying updated with industry trends, and leveraging online resources for skill improvement. Turner also highlights the value of building a network for learning and mentorship, and balancing learning with business responsibilities. The episode concludes with a preview of the next episode on setting growth goals. Learn more about the EmpowerHer Business Accelerator program here: https://empowerher.channerconsulting.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, host Philippa Channer discusses the importance of self-reflection in personal and professional development. She highlights the value of self-awareness, celebrating achievements, learning from setbacks, and using past experiences to shape future strategies. She suggests practical methods like journaling, seeking feedback, creating a victory jar, conducting post-mortem analyses, and connecting with mentors. The episode ends with Philippa offering a free consultation for listeners seeking further guidance. The overall message is the transformative power of reflection in gaining clarity, appreciating progress, and learning from challenges. Learn more about the EmpowerHer Business Accelerator program here: https://empowerher.channerconsulting.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer and guest Cienna Kopischke, a visibility and sales coach, discuss the challenges of balancing motherhood and business growth. Kopischke shares her strategies for managing time effectively, such as establishing a consistent schedule for children and work. She also emphasizes the importance of a positive mindset, clear business strategy, and self-belief. Kopecky provides insights on increasing business visibility and nurturing audience relationships for successful sales. Channer concludes the episode by teasing a new series for the upcoming month. Learn more about the EmpowerHer Business Accelerator program here: https://empowerher.channerconsulting.com/ Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of setting marketing goals for small businesses. She outlines four key goals: building a strong online presence, expanding the customer base, enhancing customer engagement, and optimizing marketing ROI. She also announces her new program for 2024, the EmpowerHer Business Accelerator Program, aimed at female entrepreneurs. SHe encourages listeners to subscribe for more actionable insights. Learn more about the EmpowerHer Business Accelerator program here: www.channerconsulting.com Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer introduces the EmpowerHer Business Accelerator program for female entrepreneurs. She then discusses the importance of maintaining consistency and accountability in achieving marketing goals. She suggests strategies like regular content creation, consistent social media management, and steady advertising. She also emphasizes finding an accountability partner or using project management tools to stay on track with goals. Learn more about the EmpowerHer Business Accelerator program here: www.channerconsulting.com Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the Marketing 101 for Small Business Owners podcast, the host Philippa Channer introduces the EmpowerHer Business Accelerator program which launches in January 2024. She provides insights on setting and executing SMART marketing goals, emphasizing the importance of collaboration, dedicated planning time, and data analysis. She also discusses the benefits of defining clear action steps and tracking progress. Learn more about the EmpowerHer Business Accelerator program here: www.channerconsulting.com Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this episode of the Marketing 101 for Small Business Owners podcast, I interview Michael Schermer, owner of Freedom Forest Group. They discuss the role of Schermer's life insurance company in promoting financial literacy and retirement planning for individuals and small businesses. The conversation also covers the effectiveness of networking events, the challenges of public speaking, and an invitation for Schermer to provide an educational session on financial planning. Schermer's contact details are shared for interested listeners. The episode concludes with a call for subscription and participation from other business owners.

Connect with Michael Schermer Freedom Force Group P: (410) 755-5882 E: Michael.Schermer@FreedomForceGroup.com www.freedomforcegroup.com Linkedin: https://www.linkedin.com/in/michael-schermer/

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us: Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In the 100th episode of the Marketing 101 for Small Business Owners podcast, I discuss the importance of setting SMART (Specific, Measurable, Achievable, Relevant, and Timely) goals for small businesses. I emphasize the need for specific, measurable, and achievable objectives, and the importance of aligning these goals with business needs. I also advise breaking down annual goals into smaller tasks with specific deadlines for better resource allocation and progress tracking. The next episode will further delve into setting annual marketing goals. I also offer a free marketing consultation session for listeners. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this episode of the Marketing 101 for Small Business Owners podcast, I chat with Abby Sakariyah, founder of Cherished Hands Home Care Services. Abby discusses the services her company provides for seniors and individuals with special needs, and the importance of consistency in care. She shares her marketing strategies, emphasizing the role of quality service, professional partnerships, and online presence. They also discuss the challenges of tracking customer acquisition and the value of mailers in creating touchpoints. Abby directs listeners to their website and social media platforms for more information about Cherished Hands.

Connect with Abby: Cherished Hands Home Health, LLC cherishedhands@gmail.com www.cherishedhands.net Linkedin: https://www.linkedin.com/in/abby-sakariyah-crnp-fnp-bc-13a628182/

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us: Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the Marketing 101 for Small Business Owners podcast, I interview today's guest, Nathan Yeung, a seasoned marketing strategist, and delve into the nuances of marketing strategies for small businesses. They discuss the importance of sustainable, practical marketing and the roles of advertising, public relations, and sales in business growth. Nathan advises businesses to be authentic and creative in their marketing efforts and stresses the importance of giving campaigns time to yield results. He also explains the relationship between marketing and sales, advising small business owners to define their work scope and consider outsourcing certain marketing tasks. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the "Marketing 101 for Small Business Owners" podcast, host I discuss the relationship between marketing and sales. I clarify misconceptions, emphasizing that marketing is a long-term strategy, while sales focus on immediate results. I highlight the importance of data-driven strategies in both areas, with marketing using data to create targeted campaigns and sales using it to tailor pitches. I also distinguish between the two in terms of relationship building and end goals. I conclude by stressing the importance of a partnership between marketing and sales for business growth. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this podcast episode, I introduce Bobby Spears, a broadcasting expert and advertising specialist. Bobby works with two networks and is involved in on-air talent, advertising, and marketing design. He shares his experiences of meeting celebrities and local influencers, and discusses his collaborations with small businesses. Bobby emphasizes the importance of marketing and advertising for the success of businesses, and offers his expertise to help them navigate this realm. He also highlights the evolving landscape of advertising and the need for businesses to stand out. Bobby expresses his interest in working with black-owned businesses and supporting his community. The episode concludes with gratitude and praise for Bobby's work.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/.

There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode, I discuss the differences between marketing and public relations (PR) and how they complement each other in business. Marketing is focused on promoting products or services to generate sales, while PR is about managing the company's reputation and building positive relationships with the public. The goals of marketing and PR differ, with marketing aiming to increase sales and revenue, while PR aims to enhance the company's image and reputation. The target audience also differs, with marketing targeting potential customers and PR targeting the general public, including customers, employees, investors, and the media. In terms of message control, marketing allows businesses to have more control over the messages they convey, while PR is influenced by public perception and media coverage. Lastly, marketing focuses on customer acquisition, while PR focuses on reputation management. Integrating marketing and PR strategies is crucial for businesses to achieve growth and success. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors. In this episode of the Marketing 101 for Small Business Owners podcast, I explore the differences between marketing and advertising. Marketing is a comprehensive approach that goes beyond promotion, focusing on understanding the target audience and crafting strategies to meet their needs. It aims to build relationships and brand loyalty. Advertising, on the other hand, is a specific aspect of marketing that involves paid promotional efforts for immediate results. Marketing has a long-term impact on business success, while advertising generates quick results. Marketing targets a wide audience through various channels, while advertising is more targeted and specific. Finding a balance between the two is crucial for small business owners. I hope you found this discussion helpful and stay tuned for more valuable insights in future episodes. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this podcast episode, I introduce Ellen Davis, owner of Life Health Home Insurance Group. Ellen discusses her experience as an insurance broker and the various types of insurance her company offers. She emphasizes the importance of building relationships with clients and staying with them through life changes. Ellen also shares marketing tips, including a strategy for creating memorable contacts. She discusses a marketing campaign she tried during the pandemic and the importance of calculating the return on investment for marketing gadgets. I thank Ellen for her insights and provide her contact information for interested listeners.

Ellen's website: www.LifeHealthHome.com

Ellen's email: edavis@LifeHealthHome.com

Ellen's Phone Number:

Fax: 301-760-4277

Tel: 301-728-5505

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In the final episode of "Marketing 101 for Small Business Owners," host Philippa Channer welcomes marketing expert Katrina McKinnon, owner of Copy Smiths. They discuss the significance of brand awareness and the role of authenticity in building a strong brand. They highlight the importance of consistent branding across platforms and the evolving landscape of brand awareness, including Google's updated misrepresentation policy. They also emphasize the need for businesses to maintain an authentic tone of voice in their content and strategy. Additionally, they discuss strategies for small businesses to compete against larger brands and the importance of building a loyal customer community. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of the "Marketing One on One for Small Business Owners" podcast, I discuss strategies to measure and amplify brand awareness. I emphasize the importance of tracking metrics like website traffic and social media engagement, and suggests leveraging user-generated content, customer testimonials, and collaborations with influencers or complementary businesses. I also highlights the benefits of partnerships and collaborations in extending reach, building credibility and trust, and executing innovative marketing campaigns. I conclude by reminding listeners that brand awareness is an ongoing process that requires consistent effort and adaptation. Listeners are encouraged to subscribe to the podcast and sign up for a free consultation session to receive tailored strategies for their businesses. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this podcast episode, I interview Sarah Broder, an attorney at Stein Sperling in Rockville. Sarah discusses the various legal services offered by her firm and explains how she generates her own clients to build personal relationships with them. I ask Sarah about her marketing efforts, and she shares her personal marketing journey, emphasizing the importance of connecting with others. Sarah and I discuss the balance between marketing and personal relationships, and Sarah mentions the benefits of working with a marketing department. I reflect on her own introverted nature and marketing struggles. We conclude by sharing how people can get to know the host better through social media and the firm's website.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, I discuss practical strategies to boost brand awareness. I emphasize the power of social media marketing, using platforms like Instagram, Facebook, and LinkedIn to connect with the audience and share valuable content. Search engine optimization (SEO) is another effective strategy, optimizing websites and content for relevant keywords. Offline strategies like traditional advertising, networking face-to-face, and partnering with influencers or industry experts are also important. Participating in local chambers of commerce provides networking opportunities and word-of-mouth referrals. Networking with other business owners and engaging in speaking engagements or hosting events can further expand brand exposure. Local sponsorships are also mentioned. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this episode of the Moco Business Buzz podcast, I interview author Jennifer McCloskey about her book "Put Comfortable Shoes in My Coffin." Jennifer discusses her goal of inspiring readers with short stories about her family, friends, and inspirational individuals. She shares her marketing successes using social media to generate interest in her book, but also expresses her struggles with effectively utilizing it. I offer advice on creating a manageable social media strategy. They also discuss the importance of personal stories in the book, potential future editions, and the target audience. You can find Jennifer's book on Amazon.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/.

There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of our "Marketing 101 for Small Business Owners" podcast, I will be discussing the significance of brand awareness and sharing effective strategies for building it. I cannot stress enough the importance of establishing a strong brand identity, which includes creating a memorable logo and using consistent visual elements throughout your marketing materials. Additionally, I will be highlighting the need to define your brand's voice, tone, and personality in order to establish an emotional connection with your audience. By crafting a compelling brand message through storytelling and maintaining consistency across all marketing channels, you will be able to successfully build brand awareness. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, I will discuss the signs that indicate your small business is ready for social media marketing. The first sign is having a clear brand identity and marketing goals. Knowing your target audience is another important sign. Additionally, having the time and resources to manage social media accounts is crucial. Lastly, embracing two-way communication is essential. If your small business meets these criteria, you are ready to tap into the potential of social media marketing. Subscribe to this podcast, share the information, and take advantage of a free marketing consultation session to navigate the world of social media marketing. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this podcast episode, I interviews Katheryne Carter, the owner of Grace and Virtue Events, a wedding and event logistics planning company. Katheryne explains her role as a planner and the services she offers, including planning and coordination for various events. She emphasizes the importance of having a third party involved in the planning process to handle logistics and ensure a smooth event. Katheryne also discusses the significance of building connections with vendors and the challenges she has faced with marketing, particularly with online ads. I offer advice on running successful ads and emphasizes the importance of following up with potential clients.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode, I discuss the power of social media listening and how it can revolutionize your social media marketing efforts. I cover four key points to consider when it comes to social listening: identifying brand mentions and customer sentiment, understanding your audience's needs and preferences, monitoring competitor activity and industry trends, and engaging and responding to your audience. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In today's episode of the Moco Business Buzz, I introduce Daniel Garedew, who is a part owner of Star Financial, a merchant services company. We specialize in credit card processing for businesses, offering equipment, training, and compliance support. Our main focus is on using the latest payment terminals to prevent risks such as fraudulent charges. We also discuss the importance of using EMV technology for secure transactions. When it comes to marketing, I mention our successful Facebook and LinkedIn campaigns, as well as our dedication to providing personalized customer service. I suggest utilizing AI tools like ChatGPT and Canva, but I want to emphasize the importance of maintaining a consistent brand tone and incorporating personal language. If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode, we will be discussing the importance of targeting your audience with ads. It is crucial to understand who your target audience is and tailor your ads to their specific needs and interests. By doing so, you can effectively capture their attention and increase the chances of converting them into customers. Additionally, we will explore the significance of monitoring and optimizing ad performance. Social media platforms offer analytics tools that allow businesses to track the performance of their ads in real-time. By analyzing the data, you can identify what is working and what needs improvement, enabling you to make necessary adjustments and maximize your return on investment. Stay tuned for the next episode, where we will delve into social media listening and how it can further enhance your marketing efforts for small businesses. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to today's podcast! I'm Philippa Channer, your host, and I'm excited to introduce our guest, Naomi Brown. Naomi is a realtor who specializes in helping first-time homebuyers and seniors. She emphasizes the importance of building relationships and providing ongoing support to her clients. Naomi shares her successful strategies, including virtual workshops and promoting them on platforms like Nextdoor and Eventbrite. I'm impressed by Naomi's dedication to being a trusted advisor for seniors, offering assistance beyond just finding the right property. Tune in to our podcast to learn more from Naomi and stay updated on future episodes. Enjoy! If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.co

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, I discuss strategies for optimizing the online ordering process and enhancing the customer experience for small businesses. They highlight the importance of streamlining the ordering process by minimizing clicks and offering guest checkout options. Additionally, they emphasize the need for multiple payment methods to cater to customer preferences. I also emphasize the significance of providing order updates and exceptional customer support to build trust and loyalty. The episode concludes by mentioning the next episode, which will focus on social media targeted ads. Overall, this episode offers valuable insights and practical tips for small business owners seeking to improve their online ordering and customer experience through social media platforms. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Are you a small business owner struggling to find effective ways to market your business on social media? In this episode of the Moco Business Buzz, I interview Kari Primozic, a courageous conversation coach who shares her marketing successes and struggles. The most valuable lesson from this episode is the importance of using client feedback and reviews to promote your business on social media in a less salesy way.

Kari and I discuss practical ways to improve their social media presence, including finding a realistic posting schedule and creating purposeful content. Kari commits to posting one purposeful content per week and utilizing client feedback to create social media graphics. I suggest asking clients for pictures of their vision boards to showcase her work in action. Lastly, we also discuss the importance of making marketing simple and fun for clients.

If you're looking for ways to improve your social media presence and promote your business in a more authentic way, this episode is a must-listen. Check out today's podcast and be sure to connect with Kari on Linkedin to learn more about her and her workshops.

Website: kariprimozic.com

Linkedin: https://www.linkedin.com/in/kari-primozic-834149149/

Stay tuned for upcoming episodes of this podcast series.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, Philippa Channer introduces a new series on social media management and marketing. She highlights the importance of customer service in the digital age and provides four key points for incorporating it into social media strategies. These points include establishing a strong online presence, responding promptly and professionally, personalizing and customizing interactions, and turning negative experiences into positive ones. Philippa concludes by emphasizing the significance of maintaining a positive online reputation. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In addition to their approach to social media, today's special guest, Karen James Cody delves deeper into their strategies for engaging with their audience and sharing valuable content. They emphasize the importance of creating a strong personal brand and establishing credibility in their industry. By consistently providing high-quality content, they aim to position themselves as a trusted authority and resource for their audience. Overall, today's episode showcases Karen's expertise in content writing, branding, and data storytelling. They share valuable insights and practical tips for effective marketing strategies, specifically tailored for small businesses and social enterprises. Their approach to social media, LinkedIn, collaboration, and podcast interviews highlights their commitment to building a strong online presence and engaging with their audience in a meaningful way.

Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She’s here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever evolving climate of media. Connect with Mary Ann Pruitt Email: maryann@mosaic.agency Website mosaic.agency Linkedin: in/maryann-pruitt Twitter @mediaMAPs Facebook /mosaic.agency Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

In this podcast episode, I am happy to introduce Courtney Caprece, the owner of Committed Change Health and Wellness. Courtney explains her role as an integrative nutrition health and wellness coach, offering coaching for individuals, businesses, and community events. She discusses her approach to working with families, using a strategy called "fitting in or crowding out" to incorporate healthier foods into their daily lives. Courtney also emphasizes the importance of instilling healthy habits in children from a young age. In terms of marketing, Courtney highlights the value of a solid website, networking, and building relationships. The hosts discuss their own struggles in business and the importance of understanding your audience and tracking marketing efforts. Listeners are invited to connect with Courtney on her website, LinkedIn, Instagram, and Facebook community group.

Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Andrew Schulkind, author of "Marketing for Small B2B Businesses". They discuss the book, which is aimed at business owners and marketers, and covers a broad range of marketing topics, including branding, websites, email marketing, social media, and sales. Andrew emphasizes the importance of branding and fulfilling promises to clients, as well as having a strategic approach to marketing. He also discusses the need for businesses to be prepared for growth and the benefits of content partnerships. The episode provides valuable insights for small business owners looking to improve their marketing strategies. Andrew's Book:Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing Connect with Andrew on Linkedin: Andrew Schulkind, Learn more about Andrew's Company: Andigo Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

None

Are you a small business owner looking to grow your brand? Then you won't want to miss this episode of Moco Business Buzz. Our special guest, Wendie Veloz, shares her valuable insights on how to market your business effectively. Wendie explains how she used LinkedIn to grow her newsletter subscribers to 9,500 in just 17 months. But, as she learned, having subscribers doesn't necessarily translate to dollars. So, what's the most valuable lesson Wendie learned? It's the importance of having a strategic plan behind your marketing efforts. Wendie and Philippa discuss the best strategies for marketing a course, and Wendie suggests starting with a soft launch to a trusted group of friends and supporters. She also recommends offering the initial run of the course at a lower rate to entice people to participate. Wendie emphasizes the importance of having a strategic plan behind grant applications and offers support and feedback throughout the course. By promoting each other's work and supporting one another, individuals and organizations can grow and achieve their goals. Tune in to learn more about Wendie's approach to social impact and marketing and how you can apply these lessons to your own business.

Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Eric Holtzclaw, the Chief Strategist of Liger, a B2B marketing firm. They discuss the importance of understanding a business before investing in marketing, the need to focus on generating revenue first, and the value of working with an ideal client. Eric shares his top five marketing mistakes that small business owners make, including spending too much time building a brand instead of generating revenue, obsessing over a perfect website, and not consistently creating content that aligns with potential clients' search keywords. He also emphasizes the importance of networking and making connections with potential clients. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Are you a small business owner struggling to find the right marketing strategy? Look no further! In this episode of Moco Business Buzz, the host, Philippa Channer, interviews Steve Barber. Steve is the owner and managing director of Supporting Strategies, an outsourced bookkeeping and accounting services business. Steve shares his most valuable lesson: the importance of networking and building trust in business. He also discusses the marketing strategies that have worked for his business, including in-person and online networking and LinkedIn outreach campaigns. Steve also shares three examples of marketing strategies that didn't work for his business but emphasizes the importance of not giving up and pivoting to find success in each channel. He also stresses the importance of investing in marketing and not cutting it as the first thing when managing cash flow. If you're a small business owner looking to improve your marketing strategy, tune in to this episode and learn from Steve's experience. Visit Supporting Strategies' website to learn more about their services and to contact Steve directly for a 15-minute conversation. Don't miss next week's episode for more marketing tips and advice, and an interview with another local business owner.

Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this podcast episode, Philippa Channer and Matt Banker discuss different marketing strategies for small business owners. Matt emphasizes the importance of effective messaging, finding unique ways to market your business, and understanding and connecting with your target audience. He shares two frameworks, "They Ask, You Answer" and the "Pager Method," that can help with content creation and consistency in marketing efforts. Matt also highlights the three key components of marketing that small business owners need to invest in strategy, labor, and distribution. He warns against the mistake of not having a solid strategy in place before getting active in marketing. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode, we discussed the top AI tools available to small business owners today. We recommended five popular tools: Canva for graphic design, Grammarly for writing assistance, Hootsuite Insights for social media monitoring, Pictory for video editing, and HitPaw Photo Enhancer for crisp and amazing photos. These tools can help small businesses improve their marketing efforts, automate tasks, and provide personalized experiences for their customers. For a comprehensive list of all AI tools available check out https://www.futuretools.io/) Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode, we talked about the challenges and considerations of incorporating AI into your business and marketing strategies. We discussed the cost of implementing AI, data privacy and security concerns, ethical considerations, employee training, and integration with existing systems. We also offered strategies for addressing these challenges and ensuring a successful implementation of AI in your business. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode, we delved deeper into the benefits of incorporating AI into your business and marketing strategies. We discussed how AI can increase efficiency, improve decision-making, provide personalized experiences for your customers, predict future trends and behavior, and save money on operational costs. We also provided real-life examples of how small businesses can improve with these benefits. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode, we introduced artificial intelligence (AI) and explained what it is and how it can be used in business and marketing. We discussed various types of AI, including machine learning, deep learning, and natural language processing. We also talked about the potential applications of AI in marketing, such as personalizing content, analyzing data, and predicting customer behavior. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Search engine optimization (SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This post will discuss the top 3 free SEO tools and their pros and cons. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. I have noticed that many small business owner tend to think that managing their website's SEO is too complicated or expensive to do on their own. However, with a little effort and some simple tactics, you can significantly improve your website's search engine ranking without having to pay an expert. Today's podcast episode addresses the basics of website SEO. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Social media has emerged as a powerful tool for businesses to reach their target audience and promote their products or services. However, to fully leverage the potential of social media, businesses need to incorporate social media SEO into their marketing strategy. Today's podcast talks about the importance of social media SEO for every small business. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode, we're going to talk about why Local SEO is crucial for small business owners who want to attract more local customers and improve their online visibility. We'll cover the basics of Local SEO, including how to optimize your website, Google My Business listing, and other online directories and social media platforms. We'll also discuss the benefits of Local SEO, such as increased foot traffic to your physical location and improved sales. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Monitoring your brand reputation means keeping tabs on what people are saying about your business online and offline. This includes reviews, social media posts, news articles, and customer feedback. Today's podcast shares reasons why monitoring brand reputation is essential. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Syn Cole - Need Ya [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/NeedYa Watch: http://youtu.be/

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In today's digital age, small businesses can use various tactics to build their brand reputation, including partnerships with influencers and employee advocacy. These two strategies can help you expand your reach, build credibility, and establish a positive brand image. This blog post will explore how small businesses can leverage partnerships with influencers and employee advocacy to build their brand reputation. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Syn Cole - Need Ya [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/NeedYa Watch: http://youtu.be/

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Building a solid brand reputation is crucial to your success as a small business owner. Your brand reputation is what customers think and feel about your business; establishing a positive and consistent brand image is essential. In this blog post, we'll explore three key components of building a strong brand reputation: brand consistency, building trust, and excellent customer service. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Syn Cole - Need Ya [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/NeedYa Watch: http://youtu.be/

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Building a solid brand reputation is crucial to your success as a small business owner. A positive brand reputation can help you establish trust with your customers, increase customer loyalty, and drive sales. In this blog post, we'll explore three key components of building a strong brand reputation: building a brand, managing online reviews, and maintaining a strong social media presence. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Syn Cole - Need Ya [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/NeedYa Watch: http://youtu.be/

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. As a small business owner, you might think that press releases are only for big corporations, but that's not true. Press releases can be a valuable tool for local small businesses too. Today's conversation with Mickie Kennedy dives into the value and importance of creating quality press releases and the best ways to get them done. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Deciding to include paid advertisement in our campaign isn't an easy thing to do and selecting the correct method for your business can take some time. Today's podcast is about choosing which paid advertisement option fits your business needs. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Advertising is an essential part of any business’s growth strategy. We can't and shouldn't expect growth unless we are willing to invest a bit into it. But small business owners sometimes struggle to know which paid advertising is right for them. This podcast will cover the different types of paid advertisements and how they can help you reach your marketing goals. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. As small business owners, there will be times when we need to spend some money to reach a newer and broader audience. Or conversely, sometimes we need to reach a very narrow specific audience in which paid advertisement is our best or the only way to target them. Whichever side you find yourself on, you want to ensure that you make the wisest investment and get the most significant return. You can learn more about Sarah by following her on your choice of the platform below. https://www.linkedin.com/in/sarahnoelblock/ https://www.instagram.com/sarahnoelblock/ https://twitter.com/sarahnoelblock https://www.youtube.com/channel/UCthKB_eYQBVeJ9NTiIq6Scg https://open.spotify.com/show/0UrnvlmHM5LYbZzyVq3lCw Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing. You can learn more about Sarah by following her on your choice of the platform below. https://www.linkedin.com/in/sarahnoelblock/ https://www.instagram.com/sarahnoelblock/ https://twitter.com/sarahnoelblock https://www.youtube.com/channel/UCthKB_eYQBVeJ9NTiIq6Scg https://open.spotify.com/show/0UrnvlmHM5LYbZzyVq3lCw Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Content repurposing is a great way for small businesses to get more value out of their existing content. It involves taking existing pieces of content and reusing them in different formats, such as turning a blog post into an infographic or a podcast episode. This type of strategy can help your business save time and money by using previously created material, while also helping create more exposure for your brand. But how do we identify content that we have already created that is quality and useful enough to be repurposed and re-engaged into your marketing strategy? Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. This month I am sharing about Content Repurposing and just how much time, energy and money this simple marketing strategy can save you and your business. Last week we touched on where to start with repurposing content, which was identifying your audience and your purpose of sharing the content you share. This week we are jumping into ways that you can repurpose your content. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. Today we will kick off the series with a quick overview of what Content Repurposing is and how to start the process by defining your audience and purpose. Content repurposing is the process of reshaping content to make it more useful, effective, and engaging. It can be used to target different audiences by creating multiple versions of the same content. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. We are already at the end of January 2023, and I hope you are having a strong and productive start to the new year. If you are looking for ways to improve your small business for 2023, I suggest developing a new fresh social media marketing strategy. For the past three weeks, I have shared some detailed insights on social media marketing, including a detailed overview of each of the major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and Tiktok. Today we wrap up the series by looking into Linkedin and Youtube, the last two major platforms. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. For the month of January, I am sharing a series that has focused on Social Media marketing. More specifically, we have been looking into selecting the right platform for your small business. Over the past two weeks, we reviewed the social platforms Facebook, Instagram, Twitter, and Pinterest. This week we will dive into Tiktok and Snapchat. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. This month we are discussing social media marketing and looking at the different platforms available to small business owners today to help spread the word about their products and services. Not every platform is right for every business. The key is finding which platform works best for you. This social media marketing series will focus on each social media platform, what makes each one different, and how to select the best platform for your business. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and driving leads and sales. This social media marketing series will focus on each social media platform, what makes each one different, and how to select the best platform for your business. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. For the past three weeks, we have discussed the importance and steps of creating annual marketing goals for your business. Today we will wrap up the series with a conversation about how to stick with your goals throughout the year and minimize distractions that take you away from reaching your goals. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. Today we are digging deeper into goal setting and discussing when is the right time to sit down and start writing out your new year's business goals. One of the most essential things for any company is to set goals. Without goals, it is difficult to reach the desired result. Marketing goals are an essential part of an organization’s marketing strategy. They are the targets business owners must achieve to ensure their marketing campaign is successful. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. Today's message is centered on how to set marketing goals that both SMART and are aligned with your overall company objectives. We will also review common marketing goals you can adopt to help reach your organization's SMART goals. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. Today we start a series about getting a fresh start and setting marketing goals for 2023. If you have never set marketing goals for your business, over the next four weeks, I will walk you through the steps to set attainable, practical goals for your business that you can measure and stick with throughout the year. This is a series that you will want to have a pen and paper handy to take notes so you can put into action what I have to share. We will start today's lesson by focusing on how important it is for every small business to set business goals. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. This week on episode 55 of our podcast, we are wrapping up our series on holiday marketing strategies. We have covered different holiday trends to consider, different strategies you can try out, and different marketing mistakes to avoid. Today we wrap up the series by looking at different holiday marketing tactics that it isn't too late to incorporate into your strategy. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. For the past two weeks, I spoke on some of the recommended holiday marking campaigns to try this season and some of the trends to look out for. Today I want to go in the opposite direction and talk about some holiday trends we should avoid if we want to be successful this season. So let's dive right into the first of three holiday mistakes to avoid this season. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. This month I am focusing on different holiday marketing tactics. Last week I kicked off the series with an overview of holiday marketing strategies. If you missed it, check out episode 52 now and then come back to today's message. I touched on holiday marketing trends and mentioned a few to get things started. Today I wanted to expand more on some holiday trends to consider. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. This month, my series of choices is focused on Holiday Marketing Strategies that all small businesses can deploy with little effort. We will explore different marketing tactics we can try during the holiday session to drive awareness and encourage purchases of our most seasonal products and services. So if you find yourself with a holiday special you want to share with the world, then get ready to learn how you can start marketing your special today. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. Over the past three weeks, I shared how we can use high-value content, paid advertisement, and email marketing. Today I wrap up the series with a discussion on how we can generate quality leads by developing strong referral partnerships. Lead generation is a fundamental part of any business. It's the process of acquiring new customers or prospects. There are many ways to generate leads, but referral partners offer some of the most effective ways to gain quality leads today. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Fiko - Waiting For You [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/WaitingForYou Watch: http://youtu.be/lQcxnqGsNbs

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. This month I am sharing a series on how we can use marketing to generate more leads. This week I am focusing on using Paid Social Ads to get quality leads. Paid social ads are a great way to generate leads. The key is to know when to use them and how to use them in the right way. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Fiko - Waiting For You [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/WaitingForYou Watch: http://youtu.be/lQcxnqGsNbs

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. No matter our product or service, we all want our audience to be interested in what we offer. And finding ways to know who is interested and get them the information needed to make a purchase is a key to building a successful business. Last week we looked at ways to generate leads using high-value content marketing. Today we are looking at ways to use email marketing to generate leads and convert them into sales. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Fiko - Waiting For You [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/WaitingForYou Watch: http://youtu.be/lQcxnqGsNbs

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself succeed. We will be exploring ways small business owners can generate leads using their marketing resources. We kick off the series and start with how we can use the content we create (meaning blogs, podcasts, or videos) to generate leads. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com Song: Fiko - Waiting For You [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://NCS.io/WaitingForYou Watch: http://youtu.be/lQcxnqGsNbs

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Brand reputation is one of the essential factors in today's market. This is because consumers are more aware of brands and the products and services that the brand offers. And consumers can be significantly influenced in their purchase decisions based on the perception they have of brands. In today's message, we will look at what it means to build a brand reputation, how to maintain a strong reputation, and what to do when your reputation is challenged.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And once we go through the hard work and create our brand identity, we must do what we can to protect our brand. But what does that mean? Today I have asked local attorney Jay Horowitz to return to our podcast to share more on trademarking and what each small business should know about protecting their brand identity.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One area that I didn't get into is the story the brand tells. A brand's story is vital to its success and ability to connect with the audience it helps to build.

To help build the message of what a brand story is, I have asked Courtney Malengo to come over and lend her marketing expertise.
Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Branding. Yet another marketing term has several meanings and can look different for every business. Sure there is a technical definition, which we will dig deeper into in a moment. However, within the definition, so many terms can take on a life of their own.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly impact how we launch into the new year. In both our professional and personal lives, if we end the year with a sluggish, whatever happens, attitude, it will be harder to bounce into the new year inspired and revitalized. So let's chat today about the end-of-the-year marketing strategy you need for your strong small business to end the year.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

During the month of August, we spent our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are wrapping up the series by exploring the benefits of using tools to help you develop your long-term content strategy.

Click here To access your Free Templates for this series: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are exploring the benefits of taking the time to prepare a long-term content strategy for your small business.

Click here To access your Free Templates for this series: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics.

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are diving into what it takes to create a long-term content strategy.

Click here To access your Free Template: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. So what is a long-term content planning strategy, and how do you know if it is right for your business?

View today's blog post to access your Free Template Here: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Today I am wrapping up my series on Business Essentials. This month I decided to embark on a series that deviates from normal content marketing education and explores some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we wrap up the series by interviewing a fellow business owner that recently launched her business. Her journey is filled with inspiration and encouragement. I hope you enjoy what she has to share and can be inspired to continue your own entrepreneurial journey.

Learn more about Claudia Tsas and her business at https://kharislavender.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

One business essential that many entrepreneurs know is important but feel is out of their reach is good legal representation and consultation. That is why I invited my friend Jay S. Horowitz to the podcast. Jay has been a licensed attorney for 30 years. He counsels and advises clients regarding legal matters, including business law, wills and estate planning, immigration, bankruptcy, and trademark protection and registration.

Learn more about Jay S. Horowitz and his business at https://jayhorowitzlaw.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today's special guest is Kimberly Hodges of Provision PR & Events. Kimberly is the head “creative and chief” of Provision Pr & Events (ProvPrE), a company that provides public outreach, strategic marketing, and event production services to government and non-profit organizations.

Learn more about Kimberly and her business at https://provisionprplanners.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we kick off the series by speaking with Karen Castle of Castle Business Accounting here in Montgomery County Maryland. Karen is a Certified Public Accountant with over 20 years of experience helping small businesses with their day-to-day financial management.

Learn more about Karen and her business at https://www.castlebusinessaccounting.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this episode you will learn about: For the past month, we have been exploring different ways to find inspiration for generating content for your brand. We understand as business owners and entrepreneurs, it is hard to be on top of your game 24/7. There will be moments when creativity just isn't flowing but you really want to get a fresh piece of content out for your followers. Today we explore how we can use curated content for inspiration and content filler.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Hello, there, and welcome to the Marketing 101 for Small Business Owners podcast. I am your host Philippa Channer and today I have a short announcement to make. While I am on vacation with my family I decided to take a few moments to share about a workshop I have been planning.

Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more.

That is what inspired me to create this Content Marketing Strategy Workshop. It will be an in-person half-day workshop here in Gaithersburg, Maryland happening on Wednesday, August 17 starting at 9 am. Together we will spend some time on four different key parts of content planning.

How to pick your content topics for up to six months for your business
Explore different types of content creation and which are best for your business
How to schedule out your content to allow for maximum exposure to your audience
The best ways to distribute your content and get it into the hands of those that need it the most

The workshop will give you the skills to plan your content 3-to-6 months in advance. It will teach you how to create a content marketing strategy that is aligned with your business objectives and aligns with your organization’s goals.

http://workshop.channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this episode you will learn about: There are times when our creative juices are just flowing and we can create loads of content for our business in just a few hours. However, there are times when we simply can't figure out what to talk about. This series is to help give you ways to find content when you are stuck and need an extra push. Today we are looking at how we can use the questions and comments our customers and leads ask us regarding our product or service.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this episode you will learn about: We could all use a boost of inspiration along the way. Especially when we have been swamped with the day-to-day responsibilities of running a business. That is why I created this series of different ways we can find inspiration and creative content ideas for our brands. Today we take a look at how we can use User-Generated content in our content marketing strategy.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: Are you struggling to find inspiration for new content? Want to learn some easy and free ways to find out what your audience is interested in and suggestions for content topics and formats. Today I am jumping into a month-long series to help busy business owners like yourself learn creative ways to find inspiration and direction for your content strategy. Our first stop in this journey is how we use Google Search to find Inspiration.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: We are all guilty of playing the comparison game to some degree. Heck, as a marketer, I am always encouraging my clients to know who their competition is, monitor them, and learn from them. So it is no wonder that sometimes, comparing our company's growth, success, and achievements against other more experienced companies leads to complicated mental health issues. Today, let's look at what we can do to correct and overcome this.

Timestamps:
1:26 How to Overcome Comparisonitis and Start Living a Healthy and Fulfilling Life
2:04 Case Study One: How to Fight The Comparison Game by Being More Self-Aware
3:50 Case Study Two: How To Be a Better Person by Putting Other People First
6:40 Case Study Three - The Comparison Game And Depression
8:22 Why You Need To Stop Comparing Your Brand To Others

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: I can speak from first-hand experience. Burnout is a state of being no one ever should have to experience. And statically speaking, I am not alone. Many of us have experienced some degree of burnout since COVID has taken over our daily lives. For entrepreneurs and small business owners, the struggles can seem magnified. Today we chat with Chou Hallegra on ways to recognize and avoid burnout and take care of our mental health.

Timestamps:
2:08 Question 1: Since the beginning of COVID I have been hearing an increase in the use of the phrase Burn Out. I myself experienced a bit of a crash and burn last summer. What can you tell me about burnout?

10:45 Question 2: What can solopreneurs do to help reduce the potential of hitting burnout?

13:43 Question 3: As a marketer, I find a lot of my clients hesitate and resist when I encourage them to do more video content. Specifically video content of themselves. They resist because they feel uncomfortable seeing themselves or others judging them. What words of encouragement can I provide to them?

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: When you become a small business owner, you take on a lot of responsibility. This includes developing a brand reputation and the way others see you and think about you. So you take a lot of care of what you post on social media for your business. Today I want to make sure that as an entrepreneur, you are taking care of yourself while you take care of your business.

Timestamps:
1:20 Why You Should Care About the Mental Health of Marketers and Content Creators
4:25 The Hidden Danger of Working at a Desk All Day and How it Affects Your Mental Health
5:50 How to Create a Healthy Work Environment as a Marketer or Blogger.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: “You can’t control everything. Sometimes you just need to relax and have faith that things will work out. Let go a little and just let life happen.” — This amazing quote by Kody Keplinger is just one of many that have inspired me over time to relax and stop trying to control everything around me. The more stuff I had on my plate, the more crowded and out of balance I get. And this includes how I use social media. How is your social media consumption affecting your mental health?

Timestamps:
1:37 How Social Media is Changing Society
2:38 Social Media's Effects on Our Psychology
3:19 Social Media and Self-Image Issues
4:44 What are the Best Practices to Limit Your Exposure to Social Media
5:30 The Difference Between Living in Reality and Living in a Digital World

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: So you are considering investing in a paid advertisement for your business but don't know where to start. You want to make sure you target the right people, in the right areas to make the most of your investment. So how do we do this? Keep listening to this podcast to find out how.

Timestamps:
0:58 What is an Online Localized Paid Ad?
2:09 Offline Paid Advertising Techniques That Work For Your Business
4:15 Local Advertising Ideas & Tactics that are Proven to Work but come with a higher price tag
5:43 The Importance of Localized Marketing for Your Business Growth

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: This month I launched a small series on the value and importance of Local SEO and how small businesses can improve their chances of getting found on Google. We are now on week three, and I have brought on a special guest to add their expertise to the conversation. Below check out the timestamps of what we discussed.

Timestamps:
2:20 How can a small business build a marketing plan
4:17 What tactics/platforms can be used to build this
5:38 How can you measure the success of a marketing plan
8:00 What is SEO and, more specifically, local SEO
9:45 How is SEO beneficial
12:50 What about social media? Are there ways in which a business can optimize their profiles to help improve their Local SEO results?
14:46 What about social media content? Are there posts or hashtags businesses can include so that people located near them will possibly find them?

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: If I told you that you can do some things today, completely offline, to improve your Local SEO would you believe me? Well, get ready because that is exactly what I am here to discuss with you.

Timestamps:
0:55 Offline Tactic #1: Company volunteering
2:42 Offline Tactic #2: Joining Local Chamber of Commerce
3:43 Offline Tactic #3: Give Back to the Community by Offering Services
4:55 How Giving Back Improves Your Brand Reputation?

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this video you will learn about: Depending on who you ask, Local SEO can be a tricky subject. The good news is that it's not as difficult to do as you might think. Let me break it down for you and show you how to get started with your strategy.

Timestamps:
0:53 What does Local SEO even mean and how do I do it
1:58 The Importance of Local Search in Your Marketing Strategy
3:05 Local Search Engine Optimization Tactics Every Small Business Owner Needs to Understand
6:40 Affordable Local SEO Strategies That You Can Implement Without Any Expert Help
8:20 How to Monitor the Digital Marketing Performance of Your Business Without Paying a Dime!

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Hey there, and welcome to the Marketing 101 for Small Business Owners channel, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of your marketing and get more effective results. This month I decided to conduct a short series on the value and importance of networking and how it affects your marketing strategy. We wrap up the series today looking into Linkedin and how it can be a powerful tool in your Networking Strategy.

Timestamps:

1:00 Why you Need a LinkedIn Strategy
1:27 How to Use LinkedIn with Your Networking Strategy
2:20 LinkedIn Networking Strategies – The Four Golden Tips and Tricks
4:15 How To Avoid These 3 Mistakes On LinkedIn

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Hey there, and welcome to the Marketing 101 for Small Business Owners channel, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of your marketing and get more effective results. This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Today we are looking at using networking to improve your content strategy.

Timestamps:

0:51 What is networking
1:11 Ways to Network
2:43 The Importance of Networking for Content Development
4:40 The Reality of Networking as a Marketing Tool

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

https://youtu.be/tp3hom0HOLs

Hey there, and welcome to the Marketing 101 for Small Business Owners channel, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of your marketing and get more effective results. This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Up next up in the series, I have interviewed Colleen Strube.

Colleen by all accounts is a certified networking diva. She is the Creator and Founder of Connect Develop Succeed, LLC, the Follow-Up Fortune Finder, a Relationship Marketing Strategist, and Master Connector. She is using the wisdom and methods she has learned over the years to help small businesses and entrepreneurs improve their networking. She also helps them to make more money by building authentic relationships and staying top of mind with their prospects and clients. Her signature program The Fall in Love with Follow-up Experience is a fun supportive way to learn how to take follow-up off the back burner, use technology to plan with ease, and start connecting to strengthen your bottom line. You will learn more about this program at the end of today's interview.

Connect with Colleen Strube: https://calendly.com/colleenstrube and https://www.linkedin.com/in/colleenstrube/

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

https://youtu.be/h5cRzKAT9m4

Hey there, and welcome to the Marketing 101 for Small Business Owners Podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of your marketing and get more effective results. This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy.

Timestamps:

1:05 What is Networking & How Can It Help You with Marketing?
2:33 How To Use Effective Networking Tactics For Your Digital Marketing Campaigns
4:01 The Dos and Don'ts of a Successful Networking Strategy for Your Business Goals

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

https://youtu.be/U2Y_BK6gJNQ

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

Today I am going to highlight 5 key content types and how you can use them for your small business. Afterward, I will run down some other options you may want to consider as your business grows and you become more comfortable creating content on a regular and consistent basis.

Timestamps:

2:12 Blogging Content
2:40 Podcasts Content
3:02 Video Content
4:00 Social Media Content
4:40 Webinars as Content

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 60-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

In this video you will learn about: We are to take a look at what Google Analytics is and how to get the information you need about your website so you can make the necessary adjustments and get better results.

Course: https://analytics.google.com/analytics/academy/course/6

Timestamps:

1:22 What is Google Analytics and How it Can Help Your Business?
2:18 5 Different measurements within Google Analytics
3:13 How to Analyze Data with Google Analytics
5:15 What is the Difference Between Google Analytics and GA360?
5:56 Why You Should Start Using Google Analytics Today

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

https://youtu.be/jVk1f1phssE

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content marketing strategy

Today we have a special interview regarding managing HR for your small business. Managing a business is no walk in the park. There are a lot of different concerns to address, issues to figure out, and people to manage. As you can imagine, once you add additional staff to the mix, the problems and issues get so much more complex. How to manage the changing environment and policies is not something I advise anyone to attempt to do on their own. This is where having a great HR consultant can help weed through all the mess and create clean and clear systems to help ensure both you and your employees are happy. Happy owner, happy staff, happy customers.

Timestamps:
3:03 Tell me about Neoterik HR Solutions, when did you start your own company?
4:45 What is the difference between outsourced HR services and an internal HR team at an organization?
7:44 How does a business owner know when it is time to invest in some HR help? What are some of the warning signs we should look for?
10:53 What are some of the common mistakes organizations make that an HR team can help with?
12:50 Now lately, HR has had a bad reputation, some of the concerns are that many HR teams are too obsessed with policy and training instead of focusing on important things like culture, building trust, etc. what are some ways we can reverse this negative reputation?

Connect with Nini Obiaga: nini@neoterikhr.com | linkedin.com/in/niniobiagacphr
Follow Neoterik on https://neoterikhr.com

Whenever you are ready, here are some ways that we can help you:
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Content Marketing Quiz: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content marketing strategies.

Get ready to learn about the buyer's journey, and understanding what stage you are in will help direct what you are sharing with your prospects.

Timestamps:
1:30 What is the Buyer's Journey
2:23 The Four Stages of the Buyer's Journey
4:34 The Buyer Decision Process Explained
6:36 Understanding the Buyer's Journey in Marketing Campaigns

Whenever you are ready, here are some ways that we can help you:
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Get in touch: info@channer-consulting.com

https://youtu.be/3cdR4FVnGqU

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

In this video you will learn about: No matter what stage you’re at in your business and what industry you are in, it can be hard to set boundaries for your work. That’s why it’s so important to find the right tools that can help you to be more efficient with your time and energy! That is why today I want to share with you a tool that has completely revolutionized my start-up business.

You can get 50% off HoneyBook: http://share.honeybook.com/channer
This video is not sponsored, but the link above is an affiliate link!

Timestamps:
2:30 Organizing Leads with HoneyBook
4:30 Following Up with Leads in HoneyBook
8:00 Booking Clients with HoneyBook

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

In this video you will learn about: A strong brand reputation is the cornerstone of a sustainable and profitable business. A company's brand reputation is their calling card in the marketplace, and it reassures customers that they're getting what they need when they buy from your business. Reputation marketing can help companies build or maintain a positive image. Still, it can also help quickly and effectively counteract negative publicity, such as a crisis.

Timestamps:
1:06 What is Reputation Management
2:17 How to Identify What your Potential Customers are Saying About You
4:24 What are Some Underlying Causes of Negative Brand Image?
5:18 How to Ensure that your Business Stays on Top with Positive Reviews
6:00 The Importance of Reputation Management in Small Businesses

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Vaance & Deerock - Electric (feat. Robbie Rosen) [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://NCS.io/Electric

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies.

In this video, you will learn about: Four key books that really helped to propel my vision and outlook on starting, running, and ultimately selling your business. There are four books I highly recommend to anyone that is considering starting a business, has recently launched or business, or has been running their own business for some time now. No matter where you are on your business journey, these books will help reshape your thoughts and creativity on how you approach your business

Timestamps:
0:00 Introduction
1:45 The Ice Cream Maker by Subir Chowdhury
3:12 Built to Sell by John Warrillow
5:08 Obviously Awesome by April Dunford
6:10 Find Your Red Thread by Tamsen Webster

Links to check out each book
The Ice Cream Maker by Subir Chowdhury - https://www.amazon.com/Ice-Cream-Maker-Ingredient-Everything-ebook/dp/B000FCKFA8/
Built to Sell by John Warrillow - https://www.amazon.com/Built-Sell-Creating-Business-Without-ebook/dp/B004IYISQW/
Obviously Awesome by April Dunford - https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers-ebook/dp/B07PPW5V9C/
Find Your Red Thread by Tamsen Webster - https://www.amazon.com/Find-Your-Red-Thread-Irresistible-ebook/dp/B091G3FRFW/

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

The Ice Cream Maker: An Inspiring Tale About Making Quality The Key Ingredient in Everything You Do

Find Your Red Thread: Make Your Big Ideas Irresistible

Built to Sell: Creating a Business That Can Thrive Without You

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some Content Marketing Strategies.

In this video you will learn about: Small business owners are accustomed to being a jack of all trades when launching their business. We play the role of Owner, CEO, Bookkeeper, Marketer, HR, and so much more. And honestly, we make it work. We sacrifice and make things happen. Soon, however, our businesses started to grow, and many of the different roles we played expanded beyond the basics. We soon need to bring in an expert to maintain the growth momentum. During this Coffee Chat webinar, we explore the signs and indications that it is time to invest in a marketing expert and no longer try to do it on your own.

Timestamps:
2:16 Why Hiring an Expert Is Better for Business.
4:44 Signs you need to hire a marketing consultant.
7:04 Why hiring an expert is better than DIYing your marketing campaigns.
9:45 How Much Does it Cost to Hire a Top Marketing Agency?
15:20 The Benefits of Working with a Marketing Agency over Doing Everything Yourself.

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content strategy and advice. In this video you will learn about: Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems. Today we are going to break down the differences between these two and how they apply to your business.

Timestamps:

1:02 So, first question, why is it so important to have a marketing plan? Why can't businesses, just stay in the moment and post what is current and top of mind.

2:35 So mentioned two things in your response, a marketing plan and a marketing campaign. So what's the difference between a marketing plan and a marketing campaign for a business to be successful?

4:10 How often should a business do a marketing plan and a marketing campaign? Like how far out in advance should you plan?

Check out Sumair at Inner Gauge: https://www.innergauge.com/
As well as Network In Action: https://www.innergauge.com/network-in-action/

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free 45-Minute IT Consultation: https://bit.ly/3hoZWHL

Free Marketing Assessment:

Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies. In this video, you will learn about: Five different things content marketing is not what you think before setting yourself up for disappointment.

Timestamps:
0:54 Content Marketing is not the only way to get leads.
1:55 Content Marketing doesn't require a big budget.
2:45 Content Marketing doesn't work for everyone on your team.
4:15 Not all Content Marketing will be shared and liked.
5:16 You can't always control who sees your content and when they see it.

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some content marketing strategy tips. In this video, you will learn about: A guide to content marketing and how it can help your business achieve success in 2022.

Timestamps:
1:06 What is the definition of Content Marketing
1:24 What are the different types of content marketing
2:25 How to write effective content for your market
3:45 The importance of SEO-Friendly Content
4:50 What makes a successful content strategy

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans and content marketing strategies. In this video you will learn about: Business owners are so busy running their businesses, honoring family commitments, and the hundreds of other things they need to do daily that the effort it takes to manage their marketing gets derailed. But this doesn’t change that … If you aren’t marketing your business, you are not growing it. Timestamps:

0:00 Introduction
1:15 Marketing is the lifeblood of any company
1:55 Brands need marketing in order to be successful
2:35 Marketing is often thought of as a luxury, an expense they can't afford
3:25 What can small business owners do in order to make more time for marketing?
4:41 There are several types of marketing services to consider

Whenever you are ready, here are some ways that we can help you: Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Cytrax - Feelings (feat. Émilie Rachel) [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/Feelings Watch: http://youtu.be/5ccnqkIbw4g

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies. In this video you will learn about: When you have a solid road map, it makes it easy to identify milestones and set the stage for success. This is where setting marketing goals for 2022 comes in. Marketing goals are the foundation of marketing plans. They are what gives direction to an organization’s marketing activities, pinpointing what should be marketed and to whom. We want to help you to come up with some meaningful, measurable marketing goals that will make an impact on your company next year and beyond.

Timestamps:

1:25 The Basics of Setting Marketing Goals
2:20 What are SMART goals?
3:39 How to Create Successful Marketing Goals
6:54 How to Align your Goals with Your Values & Beliefs
9:55 How to Set Your Success Metrics and What Constitutes a Successful Year

Whenever you are ready, here are some ways that we can help you:
Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl
Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Cytrax - Feelings (feat. Émilie Rachel) [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/Feelings
Watch: http://youtu.be/5ccnqkIbw4g

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans and content marketing strategies. In this episode, you hear an excellent interview with Ellen Koronet, a self-proclaimed Creativity Engagement Methodologist. Hear her insight and guidance on speaking with your authentic voice and the value of developing a strong quiz-driven lead magnet for your services or products.

Timestamps:

0:00 Introduction
2:40 What should fuel brands to develop their authentic voice
5:24 Successful brands realize consumers make buying decisions with their hearts
6:20 First steps in getting clients started in developing their authentic message
9:13 The Value of using a lead magnet quiz or assessment
11:03 How to share your quiz with your prospects
13:30 Different ways you can use your lead magnet quiz
15:30 What you can offer those who complete your lead magnet quiz

You can learn more about Ellen on her website: https://lnkcreative.com/about/

Whenever you are ready, here are some ways that we can help you:

Free Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/
Get in touch: info@channer-consulting.com

Song: Cytrax - Feelings (feat. Émilie Rachel) [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/Feelings Watch: http://youtu.be/5ccnqkIbw4g

In today's episode we are going to explore the world of SEO. As business owners, we all desire to have our business show up when people are searching on the internet for the products or services we offer. In this 30 minute session, we will go over the fundamental basics of SEO. What it is, why it is essential and what you can do immediately to improve your website.

Email Marketing is one of the most effective and strategic methods of connecting with your customers by far. Today my goal is to present some of the basic entry-level information regarding email marketing that can serve as a guide to kick start your email marketing tactics right away.

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as some IT maintenance suggestions and advice. In this video you will learn about: 10 reasons why developing a marketing plan is worth the time and effort. Timestamps:

1:01 Marketing Plan Defined

1:58 Plans Forces You Think

2:31 Plans Create Measurable Goals

3:23 Plans Provide Motivation

4:23 Plans Help to Prioritize and Organize your Time

5:23 Plans Help You Make Money

6:38 Plans Help to Bring Your Teams Together

7:37 Plans Help You to Spend Your Money Wisely

8:25 Plans Help You to be More Proactive and Less Reactive

10:12 Plans Give you a Reality Check

11:27 Plans Help to Improve Customer Service

Whenever you are ready, here are some ways that we can help you:

Social media audit: Get a free social media audit for one account: https://bit.ly/3Ae85Yl

Free 45-Minute Marketing Consultation: https://bit.ly/3wb9dIX

Free 45-Minute IT Consultation: https://bit.ly/3hoZWHL

Free Marketing Assessment:

Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

You know you need a marketing plan but you don't know where to start? Then you are in the right place. In this free online series, we are going to walk you through just how invaluable marketing plans are, and then take a deeper look into each of the sections and how to prepare them. We will end with giving you ways to use a marketing plan on a monthly basis. This first episode in our marketing plan series starts with defining what a marketing plan is and why we need one.