Say More: Recent Episodes
Dave Forde
Along with our coverage on PR In Canada and Profectio, from time to time we hit the street to talk to the people behind the latest campaigns, initiatives and launches across Canada as we have our guests Say More.
We recently had a chance to sit down with Caroline Begley, Vice President of Marketing at Corby Spirit and Wine to discuss their latest Absolut Vodka campaign called 'Mix your neighbourhood' (coverage here). As the brand that is 'Born to Mix,' this was the first time they leveraged Artificial Intelligence to bring a new experience to over 20 neighbourhoods across Canada.
We catch up with Rahel Lippert, Senior Brand Manager for Patrón, who has been tasked with launching a new premium spirit in a competitive category with a dash of passion while making memorable experiences for Canadians.
This week we covered https://www.princanada.com/2022/06/07/skipthedishes-enlists-the-help-of-katy-perry-for-pride-month/ (the latest campaign from SkipTheDishes) (and https://profectio.com/2022/06/07/katy-perry-skipthedishes-raise-the-flag-for-pride-and-national-picnic-day/ (here)) called "Did Somebody Say," which enlisted Katy Perry. We reached out to Cheryl Radis , Vice President of SkipTheDishes to give her a chance tohttps://www.princanada.com/category/say-more/ ( Say More )about the program.
We caught up with Emily Parker from Citizen Relations [https://www.theconnectedone.com/blog/listing/citizen-relations-canada (TCO)] who took the lead on the Tourism Australia 'Welcome Back' campaign to https://www.princanada.com/category/say-more/ (Say More) about the out-of-home (OOH) campaign.
We reached out to Breanne Sich, VP of Marketing at https://mealshare.ca/en/ (Mealshare) to give her a chance tohttps://www.princanada.com/category/say-more/ ( Say More )about the program.