The Social Circus: Recent Episodes
Sarah Thomson - Online Social Butterfly
Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.
In this episode, I chat with the inspiring Ken from Ease-Up Virtual Solutions, a VA agency that has been an integral part of my business. Ken shares her journey from being a preschool teacher in the Philippines to becoming a successful virtual assistant and now the proud owner of her own agency.
We also delve into the misconceptions about working with VAs and how building a strong working relationship can lead to incredible results. If you're considering hiring a VA or running an agency, this episode is packed with practical advice and heartfelt stories that will inspire you to explore new possibilities.
LinkedIn Profile: linkedin.com/in/kennethjoybersamin
Instagram: Ease-Up Virtual Solutions
Facebook: Ease-Up Virtual Solutions
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In this episode, I chat about the real problem with your sales page and why those minor tweaks might not be the solution. Following on from last week's deep dive into sales pages, today I focus on understanding conversion rates and why traffic is often the overlooked culprit when sales pages don't seem to perform. I share industry benchmarks, revealing that a 6.6% conversion rate is actually solid, and why obsessing over button colours isn't the fix you might hope for. Instead, it's all about driving more traffic to your page, using strategies like organic social, email lists, SEO, and collaborations. I also stress the importance of data, recommending tools like Google Analytics to help you avoid guessing and start knowing. Tune in to gain practical insights and improve your sales page's effectiveness!
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In this episode, I chat about sales pages and why they matter for your business. I'm really excited to share this because I often see my coaching clients with great offers but no effective way to seal the deal. We dive into what differentiates a sales page from a landing page and your website, emphasising why this distinction is crucial. You'll learn the six key elements every sales page needs to convert effectively, from a compelling headline to social proof. I also touch on common mistakes like over-designing and making sales pages do too much. By the end, you'll have practical tips on building a sales page efficiently, including using Claude to make the process quicker. This episode is packed with insights to help streamline your sales process and close more deals, so tune in and take some notes!
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In this episode, I chat with the wonderful Navi Sparkle, who shares her incredible journey from a challenging marriage to becoming a successful relationship coach. Navi opens up about the personal struggles she faced, including a cancer diagnosis, and how these experiences shaped her path to helping high-achieving women find love. We dive into her ACC Love Formula, which stands for Attraction, Connection, and Commitment, and how it can transform relationships. Navi's insights on embracing vulnerability, understanding personal desires, and fostering meaningful connections are invaluable for anyone seeking deeper relationships. Her story is a testament to resilience and the power of love.
www.naveesparkle.com
https://www.instagram.com/navee_sparklebdw/
https://www.facebook.com/profile.php?id=100077032028710
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In this episode I chat with Tania Carcenac from AI with Intent about making AI genuinely useful for small business owners. Tania shares how she moved from life coaching into AI support, why intention and values should guide the way we use AI, and how her âOut of Your Headâ service helps business owners set up practical, personalised systems. We talk about automating repetitive tasks, staying curious about AI, and using technology to create more time for the work you actually enjoy.
Socials links for shownotes:
https://www.aiwithintent.com.au
@tania.carcenac
Quiz (free): https://www.aiwithintent.com.au/quiz
Back Pocket Guide ($17): https://taniacarcenac.myflodesk.com/back-pocket-guide
OOYH offer page: https://www.aiwithintent.com.au/out-of-your-head
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In this week's episode, I chat with the fabulous Lauren from The Audacious Agency about the often overlooked power of entering and winning awards in business. Lauren shares her journey of establishing a premier profile-building agency and opens up about how awards have transformed careers and businesses, including a memorable story about a start-up product competing against Googleâand winning! We get into the nitty-gritty of why every business, regardless of size, should consider entering awards and how the process itself can be transformative. Lauren also dispels myths about needing to be 'big enough' to win and gives actionable tips on leveraging those wins. As always, our conversation is filled with practical advice and insights tailored for our digital-savvy audience.
https://www.linkedin.com/in/laurenclemett/
Lauren Clemett
https://theaudaciousagency.com
The Audacious Academy - theaudaciousagency.com
Episode Names
- EP01 - The Metric You're Missing
- EP01 - Discover Your Key Business Metric
- EP01 - Customer Lifetime Value Secrets
- EP01 - Boost Business with One Metric
- EP01 - Reap Rewards from Repeat Revenue
About the Guest(s)
I'm Sarah Thomson, your host here to guide you through the ups and downs of digital business. With years of experience in marketing and business growth, I've navigated countless metrics and strategies. In this episode, I'll be breaking down the essential metric that can transform your business success.
Episode Summary
In this episode of The Digital Queens Podcast, we delve into understanding the one metric that can transform your business: the customer lifetime value (CLV). While many entrepreneurs focus on metrics like followers, open rates, or sales without context, itâs the repeat customer revenue that truly indicates business health. I discuss the misleading nature of vanity metrics and highlight how sustainable growth comes from nurturing existing customers. Join me as I guide you through calculating and appreciating the importance of CLV. Understand that tracking how much value your repeat customers bring vs. acquiring new ones is key to long-term stability and growth. Let's ditch the vanity stats and play the long game for lasting success!
Key Takeaways
- Customer Lifetime Value trumps other metrics.
- Repeat customers signify business health.
- High CLV means lower marketing costs.
- Focus on improving customer experience.
- Track CLV monthly for informed strategies.
Notable Quotes
- "Followers don't equal customersâit's a vanity number."
- "Sustainable growth comes from repeat customers."
- "Ask why customers arenât coming back, not how to get more."
- "Your repeat customer revenue is your business' health check."
- "Obsessing over CLV guides better business decisions."
Hey there, lovely listeners! In this episode, we dive into the unique challenges of being a woman in business. We discuss how the cognitive load impacts us differently compared to men and why it's not just about being busy, but avoiding burnout. I share striking statistics on women's mental loads at home, caregiving, and the business world, highlighting how these influence decision fatigue, undervaluing time, and saying yes too often. We talk about practical strategies for delegation, setting boundaries, and lowering domestic standards. Remember, it's not about perfection but surviving and thriving in a system stacked against us. Your business can come first, it's okay to say no and prioritise yourself!
Key Takeaways
1. Women carry a disproportionate mental load. Prioritize self-care.
2. Undervaluing your time leads to burnout. Charge your worth.
3. Delegate tasks at home and in business to lighten your load.
4. Boundaries aren't selfish; they're necessary for mental health.
5. One action can ripple positively. Start by saying yes to help.
This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible!
katemerryweather.com.au
Linkedin
LinkedIn Show Up School
Key Takeaways:
1. Authenticity and storytelling drive LinkedIn success.
2. Overcome LinkedIn fear by embracing visibility.
3. Ask audience-focused questions to engage effectively.
4. Repurposed Instagram content often underperforms on LinkedIn.
5. Embrace diverse voices to transform LinkedIn culture.
In today's episode, I'm diving deep into a topic that might make you feel a bit uncomfortable: disconnecting and unplugging. If you're anything like me, youâve probably found yourself endlessly scrolling through social media, feeling overwhelmed, and possibly even inadequate. The truth is, most of us are online more than we should be, often not in ways that benefit ourselves or our businesses. This episode is about recognizing the cycle of social media addiction, understanding the real costsâlike decision fatigue and burnoutâand implementing boundaries. I'll share personal insights and practical steps that have helped me, such as having sacred offline time and aggressively unfollowing sources of negative comparison. Letâs explore how taking time offline can actually spark creativity and clarity in our businesses. Trust me, your best ideas are waiting for you off the screen!
Key Takeaways:
1. Unplug regularly to clear your mind and spark creativity.
2. Avoid decision fatigue by making routine decisions easy.
3. Be proactive, focusing on your business strategy.
4. Set offline boundaries to recharge.
5. Unfollow negativity; protect your self-esteem.
In this episode, I chat with Mel Stibs from ADHD Village about the unique challenges and rewards of running a business while managing ADHD. We explore why end-of-financial-year tasks can be particularly daunting for neurodivergent individuals and how Mel's innovative approach can transform these potential stressors into manageable and even enjoyable tasks. Mel shares her personal experiences, highlighting the common issues faced by ADHD business owners, such as avoidance and emotional dysregulation. Her upcoming 'Finance Party' offers a dynamic and supportive environment for those looking to tackle financial tasks with guidance and camaraderie. Itâs a must-listen for anyone navigating similar challenges!
Show up & Slay the Pile
Mel Stibbs (@adhdvillage) ⢠Instagram profile
https://www.linkedin.com/in/melstibbs
Show up & Slay the Pile
Key Takeaways
- Embrace your unique brain - find systems that work for you.
- Body doubling can enhance productivity.
- Avoidance and procrastination are common but manageable.
- Seek environments that foster support and understanding.
- Turn financial chores into engaging tasks with community support.
Notable Quotes
- "Our brains need something that really gets us."
- "Finance tasks can become a supportive group activity."
- "Emotional regulation is key in a neurodiverse world."
- "We can end the shame cycle with understanding and support."
- "Being gentle with yourself is necessary for self-understanding."
In this episode, I dive into a conversation about the intersection of AI and marketing, focusing on how small business owners can effectively integrate AI tools without losing sight of core marketing strategies. I share insights into how I first explored AI three years ago and have continued to delve into it, recognising the importance of understanding AI's role in marketing. It's crucial to distinguish AI as a tool, not a strategy, and focus on foundational aspects like knowing your customer, having a clear offer, and reaching the right audience. I offer practical tips for data analysis, optimising Google profiles, and engaging with existing customers, emphasising that no tool can replace authentic human connections. Feel inspired and equipped with ideas to enhance your marketing efforts using AI strategically.
Key Takeaways:
1. AI is a tool, not a strategy.
2. Know your target audience inside and out.
3. Optimise Google profiles for visibility.
4. Prioritise customer relationship building.
5. Use AI for data analysis, not just content creation.
Hey everyone! Today marks a special milestone as we celebrate 200 episodes of the Digital Queens Podcast! đ Join me as I reflect on my journey from launching as the Social Circus to becoming the Digital Queens. I'll share what I've learned about branding, the importance of consistency, and why polling your audience can be a game-changer. Celebrating milestones and highlights include hitting #1 in Australian marketing podcasts and fostering female empowerment by giving voice to 40 women who'd never been on a podcast before.
Whether it was feedback on the preferred length of episodes or diving deep into popular topics like AI, my aim has always been to deliver authentic, meaningful content. Thank you for being a part of this incredible journey!
In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset.
Key Takeaways:
1. Pricing reflects confidence, not just value.
2. Pricing impacts client perception and behavior.
3. Undervaluing leads to client resentment and burnout.
4. Saying prices aloud boosts confidence.
5. Your rate should align with business goals.
In this week's episode, we pivot from our usual tech talk to dive into the current challenging economic climate affecting small businesses. I explore how macro-level economic changes impact business confidence and decision-making. It's a tough world out there, and it's essential to acknowledge it rather than pretending everything is okay. I discuss the importance of doing an honest audit of your business, understanding your numbers, and protecting revenue without panicking. I also highlight the power of maintaining relationships with existing clients and not pulling back on marketing during tough times. Plus, I touch on the significance of mindset work, inviting business owners to consider how much negative news they're consuming. Remember, youâre not alone, and together, weâll get through these tough times.
Key Takeaways:
1. Assess your business numbers honestly.
2. Avoid discounting pricing in a panic.
3. Maintain visibility and marketing efforts.
4. Prioritize high-margin, easy-to-deliver services.
5. Cultivate a resilient and informed mindset.
Welcome, lovely listeners, to another insightful episode of the Digital Queens Podcast! Today, I'm diving deep into the amazing world of Claude, as we explore skills, plugins, and connectors. If you haven't caught up on episodes 195 and 196, I highly recommend doing so, as they lay the foundation for today's detailed discussion. We're all about making AI work for our business, and by the end of this episode, you'll understand how these features can transform Claude from a generic word generator to a dedicated business assistant. Even if Claude seems similar to ChatGPT, don't dismiss it just yet! These powerful tools can take those repetitive tasks off your plate, acting as your virtual team member. As we explore how skills streamline work processes, plugins expand functionality, and connectors keep everything seamless, you're sure to find practical ways to lighten your workload. Tune in, take notes, and get ready to innovate!
Key Takeaways
1. Skills create specialized workflows for tasks.
2. Plugins enhance Claude's functionality easily.
3. Connectors seamlessly integrate with tools.
4. Ask AI the right questions, even as a novice.
5. Practical implementation takes your AI game further.
This episode, we're diving deep into we have utilized Claude AI to innovate our business processes. Grant's expertise in developing powerful agents to automate and streamline tasks has not only showcased the potential of Claude but has also inspired me to explore new possibilities in leveraging AI for our business.
In this episode, we're diving into the exciting world of AI, focusing on the cutting-edge dynamics between ChatGPT and Claude. As AI continues to evolve at lightspeed, I'm sharing why it's crucial to stay updated. While ChatGPT has paved the way, Claude emerges with unique strengths tailored for business, particularly in handling nuanced communication, maintaining tone, and managing longer documents. We also explore the impressive Claude Co-Work feature, offering seamless integration with daily tools. I highlight practical steps for transitioning and trialing Claude, comparing outputs for improved business efficacy. Whether you're a steadfast ChatGPT user or curious about Claude's potential, there's something in this episode for you.
A 3-day live online bootcamp teaching small business owners how to use Claude AI. From basics to your first agent. 28â30 April. From $147.
Claude Camp From first prompt to your first agent in 3 days
Key Takeaways:
- Claude enhances brand voice effortlessly.
- Use AI for detailed client proposals.
- Claude manages long documents with ease.
- AI brainstorming vs. agreeable responses.
- Explore Claude's practical projects feature.
Notable Quotes:
- "ChatGPT got us started, but evolution matters."
- "Claude brings your brand voice to life."
- "AI should do more than just agree."
- "A colleague's critique beats an intern's flattery."
- "Claude remembers, adapts, and assists effortlessly."
I'm so excited to bring you this conversation with Amanda, an amazing urban dark fantasy author. We delve into her incredible journey from practicing law, coaching, to answering the irresistible call to write. Amanda shares the powerful process behind her writing journey that began with a compelling story demanding to be told, leading to a hundred-thousand-word novel in a few months. We chat about the challenges of creating intricate worlds, understanding characters, and managing feedback. She offers insights on how to trust the writing process and start writing even when the ideas feel raw. Amandaâs deep dive into world-building and researching themes of identity and power is truly inspiring. Whether you're aspiring to write a novel or just curious about the creative process, Amandaâs journey teems with lessons. This episode offers a refreshing take on following your creative instincts despite lifeâs noise.
instagram
Website
Key Takeaways
- Trust the narrative and let it guide you.
- Start writing, even if it feels raw or unfinished.
- Seek feedback and embrace critique as part of growth.
- Build a supportive writing community or team.
- Develop structured approaches to manage complex themes.
Today's conversation with Jen Bowers is an inspiring exploration of branding and personal reinvention. Jen shares her journey from a long corporate career to becoming an entrepreneurial powerhouse, helping women craft brands that resonate on a personal level. We delve into the essence of a brand and its impact, beyond just a logo, discussing the importance of personality and emotional connection. Through her story, Jen shows us that it's never too late to embrace who you are and create a brand true to your essence. Whether you're just starting or redefining your business, Jen's tips on individuality and standing out in a crowded market are invaluable. It's all about feeling authentic, joyful, and connected to your audience.
Website
instagram
Key Takeaways:
1. Your brand is how you make people feel, not just a logo.
2. Embrace your unique brand personality for authenticity.
3. Your story is a powerful connection tool.
4. Visually align your brand with who you truly are.
5. Build your brand on solid foundations for longevity.
In today's episode, we're delving into the current heated debate in the world of AI, focusing on the ethical and political implications surrounding ChatGPT and Claude. With big tech companies making headlines over moral issues, listeners have flooded their feeds with claims of canceling ChatGPT and moving to Claude due to ethical concerns. I use both platforms, and today, I'll illuminate the reasons behind this migration, contrasting ChatGPT's user-friendly nature with Claude's deeper responses. By sharing prompts I used with both AI tools, I explore their responses and highlight the nuanced understanding Claude offers. The discussion branches into wider tech industry issues, including substantial political donations and how companies like Apple align themselves with current administrations. My hope is that this episode equips you with more knowledge to make informed decisions without succumbing to selective outrage.
- Be aware of selective moral outrage over tech ethics.
- AI platforms differ in response depth and user intention understanding.
- Big tech political donations influence policy and perception.
- Evaluate whether tech company alignments match personal values.
- Decision-making in tech often involves complex ethical considerations.
In this episode, I delve into the complex landscape surrounding International Women's Day. I discuss the significance of this theme, contrasting it with the commercially-driven alternate theme, "Give to Gain". I share staggering statistics about the invisible workload of women and the stark inequalities that persist despite us being the global majority. By dissecting these issues, I emphasise the critical importance of truly supporting women and highlight practical ways we can lift each other up.
Key Takeaways:
1. Amplify other women's work and achievements.
2. Support and elevate diverse women's voices.
3. Champion equal value across all areas of work.
4. Encourage transparency and fairness in pay.
5. Contributing small can make a big impact locally and globally.
In today's episode, I'm diving deep into my personal experience with endometriosis, a condition that affects so many and isn't spoken about enough. As someone who has been living with this invisible illness, I've had to adjust both my personal and professional life significantly. We'll explore how the statistics around endometriosis are changing and how ignorance and stigmas still persist. My journey includes a series of medical and holistic interventions, which I share in hopes of raising awareness and fostering compassion for those with similar challenges. This episode isn't just about the hurdles; it's about adaptation, like using AI to optimise my business while honouring my health. I'm thrilled to share how embracing boundaries and systems has helped me to find a sustainable way to balance work and well-being. Join me as I celebrate both awareness and adaptation in the face of chronic pain.
In this episode, I'm thrilled to have Adrienne from Seed VAs share her journey from corporate operations to running three successful businesses, including Seed Virtual Assistance. Adrienne dives into her accidental discovery of the VA world and how word-of-mouth helped her transition into full-time entrepreneurship. She discusses the pivotal role of community and mentorship in the VA space and explains how Seed Virtual Assistance supports VAs and OBMs with resources and connection opportunities. Adrienne also shares insights about their matchmaking service for business owners looking to hire VAs and the importance of awards in recognising industry success. Whether you're a business owner looking to scale or a budding VA, the practical advice shared in this episode is invaluable.
Key Takeaways:
- Transition to entrepreneurship can start unexpectedly.
- Community is vital for VAs to share experiences and grow.
- Awards elevate and recognize the VA industry's success.
- Matchmaking helps businesses find the right VA fit.
- Mentoring is crucial for growth and overcoming business challenges.
Website:
Spotify
Apple:
Notable Quotes:
- "Human beings aren't designed to be alone; we thrive in community."
- "Awards are more than recognition; they uplift the whole industry."
- "Finding a VA isn't just about skillsâit's about matching personalities."
- "Seed's matchmaking services simplify finding the right VA fit."
- "Mentoring transforms growing pains into growth opportunities."
In this episode, I have the pleasure of chatting with Dom of Held by Dom, who has been my personal coach for the last three months. We dive into her profound journey from personal trainer to a sought-after nervous system-led coach. Dom shares her struggles, such as dealing with chronic pain and overcoming personal adversities, which shaped her expertise today. We discuss the importance of aligning your nervous system with business goals, a topic that deeply resonated with me. You'll learn how recalibrating your nervous system can keep you from self-sabotaging and help you love the journey of business. This conversation is packed with transformative insights on joy, alignment, and living authentically, especially for those who feel the weight of overwhelm.
Key Takeaways:
- Recalibrate your nervous system to align with your business goals.
- Overcome burnout by truly embodying joy and aliveness in your work.
- Listen to your body; it's key to sustainable success.
- Embrace contrast and challenges as they shape your path.
- Engage in activities that raise your frequency and become magnetic.
In this episode, I had the pleasure of chatting with Marie from Crafty Fox by Design, who is an absolute wizard when it comes to Canva. Marie shares her journey of starting a flexible business from a small town, fueled by her love for creative design and helping others. We discuss how Canva makes graphic design accessible and delves into the differences between its free and paid versions. Marie reveals some innovative features, like creating websites and interactive quizzes directly in Canva, which blew my mind! For business owners, these insights could save money and enhance design capabilities without the need for complex software. Marie's experience and passion shine through, and her tips could truly revolutionize how you approach your design needs.
http://www.craftyfoxbydesign.com
http://www.instagram.com/craftyfoxbydesign
https://www.linkedin.com/in/marie-fox/
Here is the direct Canva quiz link What's Your Canva Confidence Level Quiz Website
Key Takeaways:
1. Canva offers design accessibility without needing graphic design background.
2. Explore Canva's website building feature for cost-effective online presence.
3. Utilize Canva's AI for design help and interactive quizzes.
4. A well-organized brand kit saves time and maintains consistency.
5. Leverage Canva's mobile responsiveness for marketing materials.
Notable Quotes:
1. "Canva just gave access to graphic design without needing expensive software."
2. "You can build a professional website entirely in Canva."
3. "My brand kit keeps me focused and stops me from getting distracted by fun templates."
4. "AI features in Canva streamline tasks and save time."
5. "Having my skills up-to-date helps my clients benefit from the latest Canva tools."
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In today's episode, I dive into the real and relatable struggle of finding motivation and productivity, especially after a long, chaotic holiday season. We all know the pressure to hit the ground running once the kids head back to school. But guess what? It's perfectly okay to feel a little worn out and in need of some couch time with a favorite Netflix show. I share some tried and tested techniques that help tap into motivation gently, like organizing your home to create a calm environment, using the Pomodoro technique for focused work, and syncing productivity with personal energy rhythms. These insights are simple yet impactful, showing that sometimes it's the little changes in routine that make the biggest difference for us business owners.
Key Takeaways:
- Honor your energy cycles, not just arbitrary deadlines.
- Resetting your home can boost productivity.
- Use Pomodoro for focused work sessions.
- Small rituals can enhance motivation.
- Be compassionate to your current season.
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In this episode, I delve into the unique challenges faced by business owners who are also parents, especially as school resumes in Australia. I reflect on my experiences of juggling entrepreneurship with parenthood, sharing insights on transitioning back into work after lengthy school holidays like the summer break. Listeners will hear stories of finding balance, the importance of setting intentional work weeks, and creating flexible systems that allow for life's unpredictability. I also discuss the value of taking a day off as school resumes to reflect and recharge. This conversation aims to provide practical guidance to make the school term a time of productive yet balanced business growth.
Key Takeaways:
1. Schedule a day off when school starts to unwind.
2. Transition to a weekly to-do list to reduce stress.
3. Build routines that align with school terms.
4. Plan for unexpected events to avoid burnout.
5. Create efficient systems to support work-life balance.
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In this episode, I delve into the trend of choosing a "word of the year" alongside traditional New Year's resolutions. For 2026, my word is "connection," which signifies aligning with personal values, increasing connection in business, and promoting sustainability. I share my personal resolutions, like buying no new clothes and eliminating food waste, aiming for responsible living. The essence is to feel more connected to the global community, business peers, and personal life. I discuss using ChatGPT as a brainstorming tool to discover your word, enhancing how you want to feel throughout the year, not just what you want to achieve. Join me in creating a more intentional, connected, and present year.
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In this episode, I discuss the exciting shift and rebranding of the podcast from "The Social Circus" to "Digital Queens." This change mirrors my personal and professional evolution towards supporting women in building sustainable digital businesses. I delve into my journey, the switch from face-to-face training to embracing digital products during the COVID era, and the birth of the podcast's new identity. The conversation highlights the importance of alignment and values in business, the move towards scalable offers, and how AI and automation are pivotal to this journey. Join me as I share insights and invite you on a journey of growth and transformation into 2026.
Key Takeaways:
1. Embrace evolution in your business aligning with your values.
2. Transition to digital products can offer freedom and scalability.
3. AI and automation are key tools for business growth.
4. Rebranding signifies growth, not failure.
5. Aligning offers with audience needs can drive success.
Notable Quotes:
1. "Evolution is an important part of your business growth."
2. "Rebranding signifies alignment, not failure."
3. "Digital businesses create freedom and sustainability."
4. "AI and automation offer smarter ways of working."
5. "Our businesses are living things; they grow as we grow."
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As we wrap up 2025, I'm excited to share how I approach the holiday season with a non-contact month in my business. This is a time to step back from live sessions and deadlines, allowing for a deeper focus on behind-the-scenes work and quality moments with family. I discuss the concept of non-contact weeks that provide the necessary downtime to reset and recharge, emphasizing that this isn't about inactivity but about engaging in activities that truly resonate with us. I share how planning for 2026 involves reflection and identifying what systems might need tweaks. For business owners, considering a non-contact period could open doors to new creativity and less stress, guiding you into the new year refreshed and ready.
In episode 181 of The Social Circus, I dive into how we can thoughtfully review 2025, not as a year to critique but as a learning experience. I emphasize that one year does not define your business. Social media often portrays an idealized success story, whereas every business owner faces challenges. I explain that reflecting on the past year is not about just the numbers; it's about understanding the emotional theme and the wisdom that can be drawn from it. Before setting intentions for 2026, consider how the year felt in your body and heart, what challenges taught you, and how youâve grown. By taking inventory of these personal insights, you're better prepared for the next chapter. As the year closes, I stress the importance of setting realistic goals for December and closing the year on a positive note.
In this episode of the Social Circus Podcast, I chat with Nikki from "She is Mental" about her personal and professional journey into mental health advocacy. Nikki shares how she transitioned from her career in the justice system after experiencing traumatic events that led to complex PTSD. She emphasizes the significance of acceptance and the healing power of journaling to manage trauma. Nikki discusses the role of her book in helping others and the importance of redefining personal narratives through the Hero's Journey framework. Her journey reminds us of the importance of accepting ourselves and transforming pain into purpose. Business owners and listeners will find practical advice and insights as Nikki opens up about her path to healing and growth.
She is mental
instagram - Sheismental_PTSD
facebook - Nikki Everett
In today's episode of the Social Circus Podcast, I had a captivating conversation with Jane from Jane O'Reilly Transformations. We dove deep into the world of hypnotherapy, exploring its role in managing stress and anxiety. Jane beautifully explained how hypnotherapy serves as an effective tool to tap into the autonomic nervous system and combat the overwhelming pressures we face in our fast-paced lives. We also shared insights on avoiding generational trauma and fostering resilience in ourselves and our children. Janeâs experiences, especially working with individuals who've faced life-altering changes, were both moving and inspiring. This episode is packed with practical advice for business owners dealing with stress and those interested in holistic personal development. I can't wait for you to listen and be enlightened!
Jane O'Reilly Transformations | Instagram, Facebook | Linktree
Hypnosis Perth WA
Key Takeaways:
- Hypnotherapy is an effective tool for stress management.
- Recognize your body's signals and respond calmly.
- Dedicate time daily for personal relaxation.
- Engage in creative activities to reduce comparison and anxiety.
- Embrace and nurture your innate resilience and identity.
Today I chat with Chris Ross, an amazing resilience coach and author. We dive into her journey from a traumatic life event to becoming a beacon of hope for others. Chris shares valuable insights on transforming adversity into personal growth, balancing expectations, and embracing vulnerability in storytelling. Her book "Holding on to Hope" is a testament to her belief that everyone can unlock resilience within themselves. Tune in to discover practical insights for business owners and anyone facing life's challenges. It's a conversation that will leave you inspired and motivated to face your own 'circus' with grace and determination.
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In this episode of The Social Circus, I chat with the amazing Carmen from Scribe Cartel about her inspiring journey into entrepreneurship amidst unexpected personal challenges. Carmen shares how she transitioned her side hustle into a full-time business and bravely navigated hidden homelessness after a series of life changes, including a relationship breakdown and the challenging housing market in Western Australia. We discuss the stigma around hidden homelessness and the emotional toll it takes, while Carmen provides insight into maintaining resilience and determination. Her story of perseverance, despite the odds, offers valuable lessons in adaptability and empathy for all business owners and listeners. Join us for a heartwarming conversation that highlights the importance of compassion and support in difficult times.
In this solo episode of The Social Circus, Iâm shaking things up by exploring creative alternatives to the typical Black Friday frenzy. With November 28th fast approaching, I delve into ideas that align more closely with our values and economic realities, offering refreshing concepts like coworking sessions, clear out Friday, and client love day. The aim is to foster peace and alignment during a time known for chaos and consumption. Let's think of Black Friday not just as a shopping day, but as an opportunity for growth, creativity, and meaningful connectionâconcepts you can implement even if they go against the norm. I assure you, you donât have to boycott Black Friday, but you can certainly tailor it to fit your business ethos. After all, business should reflect who we are, not just what everyone else is doing.
In this episode, I had the pleasure of chatting with Cassie from Stardrop Cleaning. We took a deep dive into her fascinating career change from a voiceover artist to a cleaning business owner, focusing on the neurodivergent community. Cassie shared her love for Twitch, a live streaming platform she has been passionate about for years. Together, we explored the vast opportunities Twitch offers for businesses beyond gaming, including her own unique approach with cleaning and co-working streams. From sharing insights about body doubling to organizing tasks online, Cassie highlighted practical applications for business owners interested in tapping into the Twitch community. Her journey exemplifies how exploring new platforms can fuel business growth and align with personal passions.
Key Takeaways:
1. Explore Twitch for unique business exposure.
2. Body doubling motivates task completion.
3. Co-working streams enhance productivity.
4. Authenticity attracts the right audience.
5. Streaming can complement existing business strategies.
https://stardropcleaning.com.au/
https://www.instagram.com/stardropcleaning/
https://www.facebook.com/stardrop.cleaning.au/
https://www.twitch.tv/stardropcleaning
https://au.pinterest.com/stardropcleaning/
https://www.linkedin.com/company/stardrop-cleaning
E: cassie.stardrop.cleaning@gmail.com
In this episode, we dive deep with Jo, an experienced graphic designer and the founder of Creativault. Jo shares her journey from starting as a freelancer to creating Joanne Tapodi Creative. We explore how she launched Creativault to connect creatives and offer them a platform to collaborate and support each other. Jo discusses the importance of community, particularly post-COVID, and shares insights into managing both online and in-person meetups. We also ponder delightful possibilities for Creativault's growth, driven by Jo's passion for collaboration. Whether you're a creative professional or an entrepreneur, this episode is packed with insights on the value of community in fostering growth and success.
Key Takeaways:
- Community can transform solo work into fulfilling collaboration.
- Online directories can serve dual purposes: visibility and community.
- Regular meetups keep community connections strong.
- Passion projects can evolve into valuable businesses.
- Thoughtful event organization fosters deeper connections.
http://www.joannetapodicreative.com.au
https://www.instagram.com/joannetapodicreative/
https://www.facebook.com/joannetapodicreative
https://www.linkedin.com/in/joannetapodicreative/
https://au.pinterest.com/JoanneTapodiCreative/
https://www.creativault.com.au
https://www.instagram.com/creativault.au/
https://www.facebook.com/creativault
https://www.linkedin.com/company/99393215
Today, I had an insightful conversation with my friend and business ally, Kasia from McNaught Media. We delved into the intricacies of Facebook (Meta) ads, a field where Kasia excels, especially in the e-commerce domain. Despite common fears around ad spending, Kasia reassures us that understanding metrics like ROAS (return on ad spend) is crucial for tracking the success of ad investments. She shares her effective strategies, highlighting her preference for nurturing relationships with fewer clients for a more personalized approach. Kasia also discusses the benefits of leveraging AI and automation in the latest e-commerce campaigns and offers practical insights for businesses, emphasizing the importance of a solid marketing strategy, which goes beyond just ad management to include aspects like email marketing. Her refreshing perspective is both enlightening and encouraging for business owners aiming to maximize their ad efforts.
www.kasiajones.com.auMcNaught Media Instagram: Facebook: LinkedIn: âReseources we mentioned in the episode- Design Check App:- Meta Reel Templates:
Hey there, welcome to episode 172 of The Social Circus! If you missed the first part of this series, make sure to catch it for the full picture. Today, we're diving into the final three of my six-marketing pillars beyond social media. First up is podcasting and long-form content, which I absolutely love for its deep connection capabilities. Then, we delve into digital products and funnels, my happy place, where you can scale impact and income without burnout. Lastly, we discuss the power of human connection and word of mouth. These tips are not just theoretical but actionable steps to expand your marketing repertoire. Invest your efforts in areas that resonate with your energy, values, and current business season. Enjoy these insights and remember to reflect on your new marketing actions!
Key Takeaways:
1. Long-form content fosters deeper audience connections.
2. Digital products offer scalability without burnout.
3. Human connections enhance word-of-mouth marketing.
4. Email funnels guide curious clients to commitment.
5. Trust is more valuable than tactics in marketing.
Hey there, lovely listeners! Today, I kicked off the first part of a super insightful two-part series based on one of my most popular webinars, "Beyond the Scroll: Marketing Without Social Media." We're diving into why so many entrepreneurs feel overwhelmed by social media and how significant changes in 2025 have made it even more challenging. My focus today is on three key pillars of marketing: email marketing, SEO and evergreen content, and collaborations. I shared actionable insights on nurturing genuine connections through emails, leveraging the power of SEO to keep your content working for you, and exploring collaborations for greater reach. These strategies offer a holistic approach to marketing that feels more sustainable and aligned with our values. I'm really excited for you to try these out and can't wait to continue this journey next week!
--> Webinar: Beyond the Scroll: Marketing Without Social Media
Key Takeaways
- Build your email listâitâs your most valuable marketing asset.
- Leverage SEO to boost long-term visibility and relevance.
- Collaborations expand reach and introduce your brand to new audiences.
- Evergreen content ensures youâre always findable online.
- Nurture relationships to create genuine, effective marketing.
In this episode, I have an enriching conversation with Nina from Mindful Parenting Lifestyle. Nina shares her journey into podcasting, sparked by her passion to help parents discover calm and joy in their parenting journey. She candidly discusses the process of starting her podcast "Mindful Parenting Lifestyle" in 2025, offering insights on overcoming technical challenges, and the importance of crafting content that resonates with listeners. We also dive into her personal tips on using AI in podcast preparation and her strategies to ensure episodes offer actionable advice for parents. This episode is a gem for aspiring podcasters and anyone eager to add more mindfulness into their daily interactions. We delve into themes of authenticity, the joy of podcasting, and valuable tactics that can aid in podcasting and parenting alike.
Key Takeaways:
1. Start podcasting with a clear purpose.
2. Use AI to refine your podcast script.
3. Small changes can make big impacts.
4. Tailor your podcast to your lifestyle.
5. Podcasting fosters business confidence.
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In this episode, I'm joined by the ever-insightful Marianne of Thrive Admin Services, a recurring guest who never fails to deliver fresh insights. We dive deep into the world of tech stacks and explore the vast potential of Microsoft 365 tools. Maz shares her journey from corporate EA to Microsoft 365 trainer, highlighting her passion for creating flexible systems that cater to individual business needs. We discuss the allure of shiny new tech and the importance of finding a methodology that resonates with how you think and work. Maz also introduces us to lesser-known Microsoft tools like Teams, Bookings, and Power Automate, illustrating how these can effectively replace several other paid applications and integrate seamlessly with your existing stack. You'll appreciate Maz's practical advice that's relevant for listeners eager to streamline their operations and enhance tech efficiency.
Key Takeaways:
1. Embrace Microsoft tools you already pay for.
2. Customize your tech stack for personal workflow.
3. Explore Teams as a viable Zoom alternative.
4. Power Automate eases manual processes.
5. Systems should adapt to you, not vice versa.
www.thriveadmin.com
https://www.facebook.com/thriveadmin
https://www.instagram.com/thriveadminservices/
https://www.linkedin.com/in/marianne-tansley/
https://www.youtube.com/channel/UC-B05_2yxkmrE3-Vxqd8LFw
In this episode, I explore the latest in AI with the release of GPT-5 by OpenAI. I discuss the good, the bad, and the ugly of this new version, touching on the accessibility across all plans and its alleged improved conversational abilities. However, I candidly share my skepticism, highlighting issues like hallucinations, sycophantic responses, and the broader ethical dilemmas surrounding AI. I emphasize the importance of cross-checking AI outputs with verified sources and maintaining our creative spirit. As AI continues to evolve, it's crucial for us to navigate these changes responsibly, using AI as a tool to enhance, not replace, our unique human contributions. Join me in this insightful session as we ponder the role of AI in our lives and businesses.
Key Takeaways:
1. Always verify AI-generated information.
2. Maintain your creative spirit alongside AI.
3. Understand AI's limitations like hallucinations.
4. Keep informed on AI ethical challenges.
5. Leverage AI responsibly for business optimization.
In this episode of The Social Circus, I dived deep into a topic that's not widely discussed but crucial for every entrepreneur - boundaries in business. I shared insights on how to identify the signs of weak boundaries like exhaustion, feeling undervalued, or dealing with resentment. I discussed why it's essential to establish and maintain boundaries, not just with clients but also within ourselves regarding work hours and personal time. I recounted my own experiences in setting boundaries and how they ebbed and flowed according to life stages. By sharing personal anecdotes, I aimed to shed light on how boundaries can prevent burnout, encourage creativity, and enable us to sustain our businesses in the long run. Tune in and discover how you can strengthen your business boundaries and avoid the common pitfalls that might lead to burnout.
Key Takeaways:
1. Recognize signs of weak boundaries: exhaustion, resentment.
2. Clearly define personal and work time limits.
3. Adjust boundaries as life and business evolve.
4. Firm boundaries prevent burnout and promote creativity.
5. Flexibility is possible, but consistency is key.
In this exciting episode, Iâm thrilled to share that The Social Circus Podcast has been recognized at the Ausmumpreneur Awards, ranking second in the Podcast of the Year category! Today, I dive into a fascinating topic: custom GPTs and how they can revolutionize the way you operate your business. I break down the differences between standard chats and projects that help you stay organized. Custom GPTs, which are bots tailored for specific needs, can enrich your audience's learning experiences by providing interactive guidance based on your own unique methodologies. I also discuss the impact these tools can have on both teaching and learning, emphasizing shortcuts they create for busy entrepreneurs. Whether you're in coaching or online education, embracing custom GPTs is a game changer.
Find out more at the Build a Bot workshop.
Key Takeaways:
1. Custom GPTs enhance learning and ease for your audience.
2. Use projects for detailed organization in business planning.
3. Regular chats are useful for brainstorming and casual inquiries.
4. Donât spend excessively to learn about custom GPTsâaffordable workshops are available!
5. Explore existing custom GPTs for inspiration and practical use.
In this episode, I have an inspiring conversation with Dr. Anita Heiss about her journey as an author and her mission to improve representation within Australian literature. We discuss how her background shaped her aspirations and her groundbreaking decision to launch Bungee, an imprint focused on First Nations authors. Anita shares powerful insights into why representation matters, not just in literature but in all areas of society. Her journey highlights the importance of telling stories from diverse perspectives and using authentic voices to reclaim history and identity. We also explore Anitaâs experiences writing in underrepresented genres and her commitment to mentorship in empowering new voices. This episode is filled with practical advice for aspiring authors and insight into the changing landscape of publishing.
Key Takeaways:
1. Read extensively in your desired genre to become a better writer.
2. Understand the significance of representation and storytelling from diverse perspectives.
3. Start your own publishing imprint to amplify underrepresented voices.
4. Embrace honesty in writing to reflect personal experiences and culture.
5. It's never too late to pursue your passion and start your author journey.
www.anitaheiss.com
https://linktr.ee/dranitaheiss
Dr Anita Heiss AM (@dranitaheiss)
https://www.linkedin.com/in/anita-heiss-am-dlitt
Anita Heiss Author on TikTok
Anita Heiss
E; curringa@ozemail.com.au
In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessity of regular website maintenance to avoid critical errors. Mel emphasizes the significance of understanding SEO and how crucial it is to configure websites for search visibility. We also discuss the importance of retaining control over your own online presence, advocating that websites and email lists are essential assets. Our conversation is packed with practical advice that every business owner can use to elevate their online presence, making it a must-listen for anyone looking to improve their digital footprint.
Key Takeaways:
1. WordPress offers customizable options for building and managing websites.
2. Front-end page builders like Elementor simplify website updates for non-tech users.
3. Regular website maintenance is crucial to avoid errors and security issues.
4. SEO is essential for enhancing visibility; understanding search intent is key.
5. Owning your website and email list is vital for controlling your online presence.
https://littlebiz.com.au
@âlittlebizfoundations on FB & Insta
https://au.pinterest.com/littlebizfoundations/
https://www.linkedin.com/company/littlebiz
In this episode, I dive deep into my recent 30-day Substack challenge, where I committed to daily blogging and utilized AI, specifically ChatGPT, to enhance my writing. I discuss my past blogging experiences and how I hoped to bring personality into my content, blending my authentic voice with AI's capabilities. Along the way, I share my firsthand experiences of being a beginner on Substack, the power of community interaction it fosters, and the excitement of curating an ad-free newsfeed free of digital noise. Listeners will learn how to make the most of this platform and why it might be the ideal space to foster deeper connections with their audience. Join me as I reflect on the challenges and joys of this creative journey!
Key Takeaways:
1. Use AI to support your writing, not replace it.
2. Infuse your unique voice into AI-generated content.
3. Explore the importance of user-friendly platforms like Substack.
4. Engage with your audience for meaningful feedback and interaction.
5. Embrace your beginner status to foster personal growth in digital skills.
In today's episode, I'm diving into how to get recommended by ChatGPT â a topic I stumbled upon recently but quickly saw its potential for business growth. I discuss how AI is no longer on the horizon; it's already here, and it's crucial for competitive advantage. I explain how being active on ChatGPT offers visibility through reputation signals and strong profiles and emphasize the importance of creating your own custom GPT. By doing so, you take control of your brand's narrative, ensuring that the AI recommends you as a trusted authority. My practical tips include enhancing your online presence and using custom GPTs effectively, so youâre not waiting for opportunities but actively creating them. Get ready to embrace AI as not just a tool, but an extension of your business identity.
In today's episode, I had the pleasure of chatting with Sunita, a corporate medium and mindset coach. We dove into the importance of understanding our energy and addressing internal blocks to thrive in business. Sunita shared her transformative journey, from her corporate past to becoming a medium after a personal tragedy. We discussed how personal growth and spiritual development go hand-in-hand, emphasizing that as business owners, we must acknowledge our limitations and the energy we project. Sunita highlighted the significance of self-awareness, encouraging listeners to embrace their challenges and view them as opportunities for growth. Her insights resonate deeply for anyone eager to elevate their business and personal lives.
Key Takeaways:
1. Self-awareness is vital for overcoming business blocks.
2. Address internal beliefs to unlock potential and success.
3. Energy impacts business interactions; be your true self.
4. Embrace challenges as opportunities for personal growth.
5. Understanding your âwhyâ fuels motivation and direction.
In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence.
Key Takeaways:
1. Niching down allows for clarity in messaging and client attraction.
2. Specificity in marketing helps connect with the right audience.
3. Focusing on personal skills and passions enhances authenticity.
4. Itâs important to simplify offerings, especially in tough times.
5. Marketing should align with personal values for lasting joy.
In today's episode, I had a fantastic conversation with Rachel Johns, a multi-talented bestselling author who revealed her journey into the world of writing and entrepreneurship. We touched on the evolution of her career, highlighting that being an author today requires a strong marketing strategy beyond just writing. Rachel shared her experience transitioning to Substack, telling us about the organic growth of her readership and how this platform combines aspects of blogging and social media. We dove into her innovative approach to creating a paid subscription model for her readers and the unique interactive elements that Substack offers, including her plan to write serial fiction. Join us as we explore practical tips for authors looking to establish their online presence and the exciting possibilities Substack brings to the literary community.
Pink Ink
https://www.instagram.com/rachaeljohnsisanauthor/
https://www.facebook.com/RachaelJohnsRomance
https://www.rachaeljohns.com
https://rachaeljohnsauthor.substack.com
In today's solo episode, I dive into the platform Substack, urging you to explore its potential for your business. Launched in 2017 and still privately owned, Substack has become a space for independent writers to publish newsletters and earn money through subscriptions. With over 20 million monthly active subscribers, this platform presents an alternative to traditional social media channels. I'm also sharing my personal journey as I undertake a 30-day Substack challenge to document my writing process, where I'll be posting daily and utilizing AI tools like ChatGPT to enhance my content. I encourage you to see Substack as an opportunity to share insights, connect with your audience, and potentially monetize your passions in a more manageable way.
Key Takeaways:
1. Substack allows independent writers to monetize their content easily.
2. Writing daily can help build a connection with your audience.
3. You can utilize AI tools to enhance your writing process.
4. Substack offers a clean and simplistic user interface for easy navigation.
5. Consider Substack if you're looking for an alternative way to connect with your community.
In today's episode, I had a conversation with Melissa, owner of MelissaMade with Love, about the crucial role of self-care in our busy lives. We delved into her entrepreneurial journey and how her passion for skincare merged with a mission to foster mindfulness in daily routines. One standout insight was her approach of "micro moments" of self-care, emphasizing that even brief, mindful practices can create a significant impact. Melissa encouraged us to treat daily tasks, like caring for our skin, as rituals rather than chores, highlighting how this mindfulness can decrease stress and enhance well-being. We shared practical tips for integrating self-care into our densely packed schedules and explored her beliefs about the importance of human connection in building supportive wellness practices. Overall, the conversation underlines the idea that self-care doesnât need to be grand but can be elegantly woven into the fabric of our daily rhythms.
Key Takeaways:
1. Practice self-care through micro moments in daily routines.
2. Mindfulness in simple tasks transforms them into rituals.
3. Small, consistent practices lead to significant wellbeing improvements.
4. Prioritize connection and touch to enhance mental health.
5. Self-care can fit into busy schedules without added pressure.
In this episode, I sit down with Fi, the founder of Choose Healthy, to explore what a golden gap year in your fifties can look like. We talk about realising life can get more vibrant as you embrace new chapters. Fi shares how she turned a midlife crossroads into a thriving health and fitness coaching business for women over fifty. Together, we outline practical steps for designing your own midlife pause: experimenting with part-time passion projects, inviting a friend to tag along, and nourishing your body with mindful meals and regular movement. We also discuss blending business goals with self-care, honouring evolving dreams, and mustering the courage to start fresh. If youâre seeking inspiration and tangible tips for blending adventure, health and entrepreneurship, this chat is for you.
Key Takeaways
- Embrace a midlife gap year as a chance to test your passions through part-time projects, reigniting adventure and confidence.
- Invite a friend to join your exploration, creating accountability and shared experiences as you step into new opportunities.
- Design your daily rhythm with nourishing meals and consistent movement to fuel body and mind through transitions.
- Blend business goals with self-care by dedicating time for both planning ventures and honouring your wellbeing each week.
- Muster the courage to start fresh by reimagining milestonesâtreat each new idea as an experiment, not a lifelong contract.
Website: www.choosehealthy.com.au
Instagram/Facebook: @âchoosehealthybyfiona
If AI still feels like a foreign language, this oneâs for you. In this episode, I share how AI â especially tools like ChatGPT and Gemini â can be practical and powerful without being overwhelming. I unpack what a prompt actually is, why you donât need to buy them, and 5 smart ways you can use AI beyond just content creation. From market research to customer journeys, I walk through the real magic of AI when you use it with intention. Whether youâre curious, cautious, or already dabbling, I promise youâll leave feeling more confident (and less left behind).
Key Takeaways1. You donât need fancy prompts to get started with AI. 2. Use AI for research, not just writing. 3. AI can help map your customer journey. 4. Try using AI for brainstorms and naming. 5. Treat AI like a biz bestie, not a replacement.
Iâm joined by Hollyanne Martin, founder of Safe4Kids. Hollyanne draws on years of child-protection work to create courses and resources that help families, schools and communities keep children safe online. Sheâs a sought-after speaker and trainer in digital safety, especially for remote and underserved areas.
Key Takeaways
- Start honest conversations about online risks with your child; ask about their favourite apps and listen without judgement.
- Set clear screen boundaries and use parental controls to establish healthy habits and protect wellbeing.
- Encourage digital resilience through scenario-based role-play, so children know how to respond when they encounter harm.
- Stay calm and supportive when issues arise; a non-shaming response builds trust and encourages open communication.
- Keep informed about new platforms and trends; proactive learning helps you guide your childâs online experiences confidently.
In this episode, I sat down with the fabulous Annie Gashuru to explore how AI intersects with diversity, equity, and inclusion. We shared real-life stories, especially around the hidden biases baked into tech. Annie unpacked what digital bias looks like and why it's often unintentional but still damaging. We explored how as business owners, especially in the online space, we need to go beyond surface-level inclusivity and look at how our tools and systems may be unintentionally exclusive.
Key Takeaways:
- Digital tools often reflect unconscious bias from their creators.
- Inclusivity must be intentional, not assumed.
- AI can amplify systemic inequalities if unchecked.
- Business owners must evaluate the equity impact of their tech use.
https://anniegichuru.com/
https://www.instagram.com/annie.gichuru
https://anniegichuru.com/ai-bias/
This week on The Social Circus, Iâm joined by the incredible Denise Duffield-Thomas â bestselling author of Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper. Denise is a leading voice in money mindset and has supported over 10,000 students through her signature Money Bootcamp. Sheâs a Hay House author, mum of three, and proudly calls herself a lazy introvert â which totally aligns with her âchill and prosperâ approach to business. In our chat, we dive into the beliefs and blocks that hold women back from charging what theyâre really worth. Denise shares her own story, practical mindset shifts, and why running a successful business doesnât have to mean hustling harder. This episode is your permission slip to receive more, stress less, and start building your abundant life â on your terms.
Key Takeaways:1. Your pricing reflects your mindset, not just your market. 2. You donât need to hustle to be wealthy â chill can work too! 3. Money blocks are sneaky â awareness is the first step. 4. Repetition and simplicity can scale your success faster. 5. Abundance starts with permission â from yourself.
This week, Iâm diving into part two of why you're not making the sales you know you deserve. In this episode, Iâm sharing the final five reasons from my top 10 list â and spoiler alert: it's all about mindset. I unpack how perfectionism, playing small, and not trusting yourself could be quietly sabotaging your sales. If youâve ever felt like youâre doing âall the right thingsâ and still not seeing results, this oneâs for you. Iâm keeping it real, practical, and kind â because I want you to stop doubting yourself and start making offers that feel good and actually convert.
Key Takeaways:1. Perfectionism is often fear in disguise. 2. Hiding your offers is the fastest way to kill sales. 3. Self-trust beats strategy every time. 4. Playing small keeps you stuck. 5. Mindset shifts are the real game changers.
In this episode of The Social Circus, I'm diving deep into the mindset shifts that can make or break your business journey â especially when times get quiet. Youâll hear me chat about five powerful mindset moves you can embrace to keep momentum even when it feels like youâre standing still. Iâm sharing how to reframe challenges, why your value isn't tied to your current results, and how to keep trusting yourself when things get wobbly. If youâve ever felt a little stuck or uncertain, this is your reminder that you're doing better than you think. Iâm right there with you, and Iâve got you covered.
5 Reasons Youâre Not Getting the Sales You Deserve (and the Mindset Shifts to Change That)1. Youâre hiding your brilliance instead of celebrating it.
đ§ Mindset Shift: Selling is an act of empowerment â for you and your clients. Youâre helping people step into a better version of themselves.
-
You think mentioning your offer once is enough.
đ§ Mindset Shift: Every time you share your offer, youâre giving someone a new opportunity to say âyesâ to themselves. -
Youâre talking about yourself, not about your dream client.
đ§ Mindset Shift: I am the guide, not the hero. My job is to light the path, not steal the spotlight. -
Your sales page is letting you down.
đ§ Mindset Shift: My sales page is a love letter to my dream clientâs future, not a brag book about me. -
Youâre worried about being âniceâ instead of being powerful.
đ§ Mindset Shift: I choose power over people-pleasing â because impact matters more than approval.
Key Takeaways* Reframe slow periods as growth opportunities. * Your value isnât defined by external results. * Take action, even when motivation feels low. * Celebrate small wins to keep your energy up. * Trust the process and your own timing.
In this episode, I sat down with Bianca from Indigo Tax, and we chatted about journey behind starting her business. We unpacked her leap into self-employment and how that bold move turned into a business she absolutely loves. We covered the real struggles small biz owners face with their finances and why understanding your numbers is one of the most empowering things you can do. Bianca shares tips for staying on top of your books, what to look out for as a new business owner, and why mindset matters just as much as money.
Key Takeaways1. Understand your numbersâdonât just outsource blindly. 2. Simplicity in bookkeeping makes it easier to stay consistent. 3. Your relationship with money influences your business mindset. 4. You can start small and still feel in control of your finances.
Notable Quotes* âI never wanted to run a business⌠and now I wouldnât go back.â * âWhen you understand your numbers, you make better decisions.â * âYou donât have to be scared of taxâjust get help early.â * âI work with people whoâve been told theyâre âbad with moneyââand show them thatâs not true.â * âClarity in your finances gives you confidence everywhere else.â
Socialsindigotax.com.au
@âindigotax
Here are my pod links:
Apple Podcast
Spotify Spotify Podcast
In this episode, I chat with the ever-inspiring Julia Clifton from 4MyEarth. Julia left behind her corporate career to follow her passion for sustainability, and since 2007, sheâs been creating easy, everyday swaps for single-use plastic through her business. All her cloth products are ethically made in India, machine washable, and designed to last for yearsâmaking it simple for Aussie households to reduce waste without sacrificing convenience.
We talk about how the business started, what it's really like running a product-based biz from home, and how she balances family life with purpose-led work. Juliaâs goal? To see 4MyEarth products in every home across Australiaâand after this chat, I have no doubt sheâll get there. If youâre dreaming of creating a business that feels meaningful and sustainable, this oneâs going to speak right to your heart.
Want to explore Juliaâs eco range? Head to www.4myearth.com.au and use the code SocialCircus for 15% off (excludes kitsâtheyâre already discounted!).
Interested in fundraising or custom printing? Or just have a question? You can email Julia directly at sales@4myearth.com.au.
Key Takeaways:1. You donât need a perfect plan to start a purpose-led business. 2. Small, consistent tweaks can lead to big sustainability wins. 3. Mindset matters more than fancy tools or stock levels. 4. Community and mentoring accelerate business clarity. 5. Your past career isnât wastedâit often informs your future success.
In this solo episode, I open up about how 2025 is shaping up to be one of the toughest years I've seen in businessâyes, even tougher than the COVID years. If your business feels quieter than usual, like itâs whispering instead of roaring, youâre not alone. I break down whatâs happening globally and locally that's affecting spending and share some soul-soothing and practical advice on how to navigate this tricky season. This episode is a reassuring reminder that slow seasons donât mean failure, and itâs okay to realign, pause, and focus inward before you push forward.
đ Key Takeaways1. Uncertainty often leads to reduced consumer spending. 2. Quiet business periods donât mean youâre failing. 3. Global events can impact even the most local business. 4. Realignment is a powerful strategy during slow times. 5. Donât wait for the storm to passâadjust your sails now.
Iâm joined by the fabulous Jen from JenBe Brands. Sheâs a personal brand strategist and mentor known for creating âflamazingâ brands that stand out like a flamingo in a flock of seagulls. With a background in graphic design and a passion for empowering midlife women, Jen helps her clients rediscover confidence, build presence, and bring their unique flair into their branding. Her program, Bring Back Your Pink, is all about reclaiming that bold, vibrant energy so many of us lose in the chaos of life and business.
Key Takeaways:
- Branding is about who you are, not just what you do.
- Midlife is the perfect time to reinvent and reclaim your voice.
- Your personal story is the secret sauce in your brand.
- Confidence comes from alignment, not perfection.
- Ditch the âgood girlâ script and embrace your flamingo energy.
jenbebrands.com
instagram
Bring back your pink
Spotify
Iâm joined by the lovely Sharon Wilkes-Burt â a certified Life Coach, speaker, and soon-to-be podcast host of Unravelling the Diary of a Midlife Mess. After three decades as a hair and makeup artist helping women look good, Sharon now supports midlife women in feeling good about who they are. Sheâs all about journaling, curiosity, and radical self-kindness as tools to help women navigate those big identity shifts in midlife. Honestly, sheâs such a warm and honest soul, and I just know youâll love hearing from her.
Key Takeaways:1. Midlife is the perfect time to redefine who you are beyond your job. 2. Radical self-kindness is a powerful tool during life transitions. 3. Journaling helps compost what no longer serves you. 4. Stillness creates space to question what truly matters. 5. Your identity is bigger than the role you play in work or family.
Notable Quotes:1. "You name your business and then you end up embodying it â terrifying but brilliant." 2. "Who am I without this job? That question rocked me." 3. "Journaling became my way of composting the parts of me that were no longer needed." 4. "Weâre not meant to stay the same â midlife is where the magic of change really happens." 5. "Radical self-kindness is my go-to, especially on the hard days."
instagram
facebook
sharonwilkesburt.com
Iâm thrilled to introduce you to Julie Farrelly, founder of My Menopause Clinic. Julieâs a functional integrative nurse practitioner with lived experience of menopause. Sheâs passionate about supporting women through this transformative phase, offering holistic, personalised care that helps us not just survive but truly thrive during menopause.
đŹ Episode Summary (800 characters):In this heartfelt chat, Iâm joined by Julie Farrelly as we unpack the complex relationship between endometriosis and menopauseâsomething Iâve personally battled. We dive into why endo doesnât magically disappear at menopause (newsflash: I was hoping it would!) and how managing both at once is a whole new challenge. Julie shares why a personalised, holistic approach is so important, especially when the severity of endo doesnât always match the pain. If youâre navigating midlife health challenges, this oneâs packed with insights, compassion, and some seriously practical advice.
â Key Takeaways:1. Endometriosis can persist post-menopauseâknow your symptoms. 2. Stage of endo doesnât equal pain levels. 3. Holistic care is essential for menopause. 4. Hormone therapy can support, but itâs individual. 5. Self-advocacy is vitalâknow your options.
â Notable Quotes:* "Thereâs no magic switch where endo just disappears when menopause hits." * "Pain doesnât always correlate with the stage of endoâand thatâs what makes it tricky." * "We need to empower women to advocate for the care they deserve, especially in midlife." * "Menopause isnât the endâthereâs so much life and vitality ahead when we manage it well."
My Menopause Clinic
In this episode, I dive into a deeply personal and important topicâendometriosis. As someone who has lived with it since my teenage years, I share my own journey, the struggles, and what Iâve learned along the way. March is Endometriosis Awareness Month, making it the perfect time to shed light on this often misunderstood condition. I discuss the symptoms, misconceptions, and why awareness is crucial. I also explore the broader impact it has on women's health and quality of life. If you or someone you know has endometriosis, this episode is here to provide insight, support, and empowerment. You're not alone in this.
Key Takeaways:1. Endometriosis affects 1 in 9 women in Australia, yet it remains underdiagnosed. 2. Symptoms vary widely, making it difficult to diagnose early. 3. Awareness is keyâmany people still donât fully understand the condition. 4. Pain is not normalâperiod pain that disrupts life should be investigated. 5. Support and advocacy matterâspeaking up helps drive better treatment and research.
Notable Quotes:1. "Endometriosis is more than just bad period painâit affects every part of life." 2. "If your pain is stopping you from living your life, it's time to seek help." 3. "We need to talk about endometriosis more, so women arenât suffering in silence." 4. "The more awareness we create, the closer we get to better treatments and support." 5. "Your pain is valid. You deserve to be heard and taken seriously."
In this episode, Iâm taking you behind the scenes of my 14-year business journeyâsharing the highs, the struggles, and everything in between. I reflect on how my business has evolved, the lessons Iâve learned, and the mindset shifts that have helped me grow. From navigating changes in the digital world to staying resilient through challenges, I dive into what it really takes to sustain a business long-term. If youâve ever wondered what running a business looks like over the years, this episode is for you. Itâs raw, real, and packed with insights to help you build a business that thrives.
Key Takeaways:1. Longevity in business is about adaptation, not perfection. 2. Learning to pivot is key to staying relevant. 3. Challenges are inevitableâhow you respond defines your success. 4. Resilience comes from embracing both wins and setbacks. 5. Growth happens when you trust yourself and take action.
In this episode, I chat with Sam Dhu about the intersection of mental well-being and business growth. We explore why self-compassion is a game-changer for entrepreneurs, how to embrace softness while still being successful, and the importance of giving yourself permission to grow without burnout. Business can be tough, but we donât have to meet challenges with self-criticismâwe can approach them with kindness and resilience. If youâve ever felt the pressure to hustle at all costs, this episode will shift your mindset and give you a fresh perspective on sustainable success.
Key Takeaways:
- Self-compassion is essential for business growth.
- Success doesnât require burnout or hustle.
- Kindness toward yourself fosters resilience.
- Permission to slow down is powerful.
- Mental well-being is a business strategy.
instagram.com
samanthadhu.com.au
Free Boundary Setting Scripts
Lauren is the founder of Merio Product Lab, a company dedicated to helping product entrepreneurs and startups develop efficient, monetisable products. With years of experience in product development, she shares invaluable insights on navigating the challenges of launching and scaling a product-based business.
Episode SummaryIn this episode, I sit down with the incredible Lauren from Merio Product Lab to talk all things product development. If you've ever thought about launching a product-based business or scaling an existing one, this episode is packed with gold! We dive into the biggest mistakes entrepreneurs make when developing products, how to create a solid strategy, and the secrets to navigating the tricky world of manufacturing and supply chains. Lauren shares her expertise on making sure your product is profitable and scalable from the get-go. If you're looking for practical, actionable advice on turning your product idea into reality, this oneâs for you!
Key Takeawaysâ
A product development strategy saves time and money.
â
Avoid rushing into manufacturing without proper planning.
â
Your pricing should reflect your business growth goals.
â
Understanding supply chains helps avoid costly mistakes.
â
Testing and iterating is key before full-scale production.
meiryoproductlab.com
Facebook
Instagram
My guest today is Nikki, the founder of Accomplished Education. Nikki has over 22 years of experience in state and federal law enforcement in Australia. In her role, she has sat on recruitment and promotion panels, which inspired her to create Accomplished Education - a business focused on helping people write winning job applications and prepare for interviews. Nikki is passionate about empowering individuals to showcase their value and land their dream roles.
Episode Summary:
In today's episode, Nikki and I dive deep into her journey of transitioning from law enforcement to entrepreneurship. Nikki shares how her frustration with seeing qualified candidates miss out on roles due to poor job application skills led her to create Accomplished Education as a "passion project" on the side.
We discuss how Nikki leveraged a career break to focus on building the foundations of her business, setting up systems and processes to streamline operations. Nikki emphasizes her commitment to maintaining both her day job and her business, as she finds fulfillment in the different aspects each role provides.
Nikki opens up about the ebb and flow of motivation, and the importance of being kind to herself and focusing on high-impact tasks. She also shares her plans to expand Accomplished Education's offerings, with a greater focus on training, workshops and teaching job seekers essential skills.
Throughout our conversation, Nikki's authenticity and determination shine through. Her story is an inspiring example of how you can build a successful business while maintaining a fulfilling career. I hope this episode encourages listeners to define success on their own terms and not be swayed by societal expectations.
Key Takeaways:
Define success on your own terms - don't be limited by societal expectations of what a "real" business looks like.
Embrace the ebb and flow of motivation and focus on high-impact tasks when energy is low.
Leverage the strengths of both your career and your business to find fulfillment in both.
Invest time upfront to build efficient systems and processes that support your business growth.
Sharing your expertise through training and workshops can be a powerful way to help others and grow your business.
Notable Quotes:
"If it works for you, do it. We define our own success."
"The to-do list will never be fully complete. Focus on what moves the needle."
"I thrive on process and structure. Monthly planning helps me stay on track."
www.accomplisheducation.com.au
Facebook
Instagram
linkedin
youtube
In this episode, I chat with Olga from Studio Thimble about her incredible journey from being a process engineer to launching a thriving sewing business. We dive into how she discovered her love for sewing, the transition from hobbyist to entrepreneur, and the challenges she faced along the way. Olga shares her insights on building a brand, creating an engaged community, and making a business out of a creative passion. If youâve ever wondered how to turn something you love into a successful venture, this oneâs for you. Itâs packed with inspiration, practical advice, and a whole lot of encouragement for anyone looking to take the leap into entrepreneurship!
Key Takeaways:
- You donât have to start with a business degreeâpassion and persistence go a long way.
- Community is keyâbuilding relationships helps grow a loyal audience.
- Embrace your journeyâeven if it takes unexpected turns, it can still lead to success.
- Teaching others your craft can be a great business model.
- Authenticity is your superpowerâpeople connect with real stories and genuine passion.
https://studiothimbles.com.au/
https://www.facebook.com/StudioThimbles
https://www.instagram.com/studio_thimbles/
Hi, Iâm Sarah Thomson, and in this episode, Iâm flying solo! I wanted to dive into the idea that starting now is always fineâno matter the time of year. So many of us feel pressure to start fresh in January, but life gets in the way. Iâll share my thoughts on how to reset, build momentum, and set goals that actually work for your business and life.
Episode Summary: January can feel like a chaotic blur, especially for business owners juggling holidays, family, and the pressure of a ânew year, new meâ mindset. In this episode, I explore why waiting for the perfect moment isnât necessary and how you can start fresh anytime. I share practical ways to regain focus after a slow start, rethink goal-setting to fit real life, and embrace consistency over perfection. Whether youâre feeling behind or just need a reset, Iâll show you how to create momentum without the stress. Letâs ditch the overwhelm and make progress on our terms!
Key Takeaways:
- Itâs never too late to start freshâmomentum can begin any day.
- Perfection isnât the goal; small, consistent steps matter more.
- Customizing your goals to fit your life leads to better success.
- Overcoming the January slump starts with giving yourself grace.
- Focus on what you can do rather than what youâve missed.
Notable Quotes:
- "The perfect time to start is whenever you decide to. No need to wait for a fresh calendar!"
- "Small steps build big momentumâdonât underestimate the power of just starting."
- "January isnât a deadline; itâs just a month. Your progress is on your timeline."
- "Forget the pressure to have it all figured outâjust take action."
- "Your goals should fit your life, not the other way around."
In this episode, Iâm joined by Mel Brown, a financial expert and author of My Financial Adulting Plan. With years of experience helping individuals and business owners take control of their money, sheâs here to share her wisdom on making finance work for you. We unpack the myths around money, discuss practical strategies for managing cash flow, and explore why understanding your finances is crucial for business success. Mel shares her journey from struggling with money to becoming a financial powerhouse, offering relatable insights along the way. Whether youâre an entrepreneur looking to get a grip on your business finances or someone who just wants to feel more confident with money, this episode is packed with insights you can start using today. We also chat about the mindset shifts needed for financial successâbecause money isnât just about numbers, itâs about confidence too!
Resource Page : https://www.melissabrowne.com.au/thesocialcircus
Join the next live round of My Financial Adulting Plan : More Info
Sign up for the free masterclass: HIIT for money : More Info
Key Takeaways: Financial literacy is the key to business success.
Small changes in money habits create big results.
Understanding cash flow helps you make smarter decisions.
Investing isnât just for the wealthyâitâs for everyone.
Confidence with money starts with knowledge and action.
In this episode, Iâm diving into the tradition of picking a "word for the year" and how it can set the tone for everything you do. I explore why this practice is so popular and share practical steps for choosing a word that feels authentic and aligned with your goals. Whether youâve been doing this for years or itâs your first time, Iâve got tips and anecdotes to guide you through the process. Iâll also reflect on the podcastâs incredible three-year journey, sharing my excitement for the episodes ahead. If youâre ready to kickstart 2025 with focus and intention, this oneâs for you!
Key Takeaways1. Reflect on your past year before choosing your word. 2. Let your word align with your personal and professional goals. 3. Avoid choosing a word arbitrarily; it should resonate deeply. 4. Use your word as a decision-making anchor throughout the year. 5. Revisit your word often to stay motivated and on track.
Notable Quotes1. "Your word for the year isnât just a word; itâs your North Star." 2. "Choosing a word aligned with your values can be a game-changer." 3. "Reflection is the key to finding a word that truly resonates." 4. "This simple practice can create clarity in your life and business." 5. "The word you choose will shape your focus and your year."
In this reflective episode, I take you behind the scenes of "The Social Circus" as we close out 2024. Itâs been three amazing years of podcasting, and Iâm sharing what Iâve learned along the wayâthe challenges, triumphs, and why we take a well-deserved break over Christmas. I delve into what it takes to keep a podcast running weekly, from the energy and planning to the constant creativity. This episode is a mix of gratitude, storytelling, and a sneak peek at whatâs to come for the podcast in 2025. Whether you're a fellow podcaster, a business owner, or just curious about the journey, thereâs plenty of inspiration to take away. Letâs wrap up the year together with positivity and purpose!
Canva Declutter
Enter the code SARAHOSB before checking out (the spot to enter the code is just below the PayPal button), and receive a $40 discount on the program (inc the VIP option). The code is only valid for the first 100 people
Key Takeaways1. Consistency is the backbone of podcasting success. 2. Taking breaks is essential for maintaining creativity and energy. 3. Reflecting on accomplishments keeps motivation alive. 4. Planning ahead ensures podcast longevity. 5. Sharing gratitude fosters connection with your audience.
Episode SummaryIn this episode of The Social Circus, I dive into the power of reviewing your yearâyep, weâre talking about the highs, lows, and everything in between for 2024! I share practical steps to evaluate your business performance, unpack what worked (and what didnât), and identify where you can level up. Youâll also hear about my own reflections as I gear up for 2025, because who doesnât love a sneak peek? Whether youâre a pro at annual reviews or feeling a bit clueless, this chat is packed with tips to wrap up your year with clarity and purpose. Ready to turn those lessons into goals for 2025? Letâs do this!
2025 Goal Setting and Planning Workshop
Key Takeaways1. Break your year into sections to identify trends. 2. Celebrate wins, no matter how small. 3. Use data to guide your decisions for 2025. 4. Reflect on challenges to discover growth areas. 5. Create actionable goals for the new year.
Notable Quotes1. "Reflection isnât about criticismâitâs about growth." 2. "Your biggest wins might not be in the numbers but in the lessons learned." 3. "Small steps forward are still steps forward." 4. "Reviewing your year is like prepping your soil for next seasonâs harvest." 5. "Clarity comes from looking back before moving ahead."
2025 Goal Setting and Planning Workshop
In this episode, Iâm joined by Chris from MopTops Hair, and together, we dive into her incredible journey from founding a childrenâs hair salon to running a successful business for nearly two decades. Chris and I reminisce about our first meeting when she cut my sonâs hair as a toddler, and we explore how her salon became a haven for families. We also discuss the highs and lows of entrepreneurship, the importance of building community, and why understanding your customers is key. Whether you're a parent, a business owner, or just someone looking for inspiration, thereâs something here for you!
Key Takeaways:1. Specialising in a niche can set your business apart. 2. Building strong customer relationships is invaluable. 3. Serving families requires a unique approach to customer care. 4. Perseverance and passion are essential for business growth. 5. Always adapt to changing customer needs.
https://www.facebook.com/moptopshaircare?mibextid=LQQJ4d
https://linktr.ee/moptops101
https://www.instagram.com/chris_gaskell_moptopshaircare/
This week, I had an inspiring conversation with Jenni Harding, the brains behind Greatest Good. We dived deep into the world of purpose-driven business, exploring how Jenniâs unique approach helps businesses thrive while creating a positive impact. We chatted about the challenges of blending social media strategy with mindset shifts, and Jenni shared her secrets to building resilience and staying authentic in a competitive world. Whether youâre a small business owner or dreaming of starting one, this episode is packed with actionable tips to help you navigate growth, embrace innovation, and connect with your audience in meaningful ways.
Key Takeaways:
Purpose-driven businesses create lasting impact and build trust.
Mindset is the foundation for successful decision-making.
Authentic storytelling connects brands with their audience.
Social media strategy must align with core business values.
Resilience is essential for overcoming entrepreneurial challenges.
Website: https://www.greatestgood.com.au
Christmas Gift Guide: https://www.greatestgood.com.au/australian-christmas-gift-guide
Shopping: https://www.greatestgood.com.au/shop.html
Donating: https://www.greatestgood.com.au/donate.html
In this episode of The Social Circus, I dive into the power of goal setting and why starting with a big number can make all the difference in achieving success. As we approach the end of the year, it's natural to feel a bit drained, especially with the summer holidays and Christmas looming for those of us in Australia. But this is the perfect time to pause, reflect, and think about what we want to achieve in the coming year. I guide listeners through actionable steps on how to set big, meaningful goals for 2025, break them down into manageable pieces, and keep the motivation alive even as the festive season kicks in. So grab your pen and paper, because I've got loads of tips to help you enter the new year with a clear and inspiring plan!
Key Takeaways1. Start with a big, ambitious goal to inspire action. 2. Break goals down into achievable steps for clarity. 3. Avoid burnout by aligning your goals with your energy cycles. 4. Take advantage of end-of-year momentum to set intentions. 5. Regularly review your progress to stay on track.
Notable Quotes1. "Big goals inspire big action; donât shy away from aiming high." 2. "Breaking goals down doesnât make them smallerâit makes them achievable." 3. "Align your goals with your natural energy flow to avoid burnout." 4. "End the year strong by setting a vision for the next." 5. "Your progress is a journey; keep revisiting and refining."
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In Episode 129 of The Social Circus, I'm diving into the year-end hustle and the exciting energy of November as we gear up for the big finale of 2024. I'll chat about the unique rhythm of December, especially for those of us in Australia preparing for the summer holidays. With December as a hectic month, November is our golden window to finish strong! Iâll also share a peek into my Digital Queen's VIP Party Weekâan event that has grown into a highlight for my community, designed to get everyone energised and aligned with their goals for the coming year. Whether you're planning big things for your business in 2025 or just trying to squeeze in those final 2024 to-dos, thereâs something in this episode for you.
Key Takeaways1. Novemberâs the Time: Use November to lock in 2024 goals. 2. Plan for 2025 Now: Start shaping those ambitions. 3. Celebrate Progress: Reflect on whatâs worked this year. 4. Engage Your Community: Events like VIP weeks boost connection. 5. Make Time for Rest: Balance work with self-care as the year closes.
In this episode, I dive into a heartfelt and enlightening conversation with Mel Stibbs, the founder of ADHD Village. We explore the unique challenges neurodivergent women face, especially in the business world, where typical structures and approaches donât always fit. Mel opens up about her personal journey, from her late diagnosis of ADHD and autism to the drive to create a community where women can feel seen and supported. Together, we talk about how to balance the superpowers of ADHDâlike creativity and driveâwith the daily struggles, including organisation, emotional regulation, and overcoming stigma. Mel shares insights on the dangers of self-diagnosis, the rise of ADHD awareness on social media, and the importance of surrounding yourself with people who understand you. This episode is an open, honest conversation aimed at inspiring and empowering neurodivergent women to embrace their strengths and create a business journey that truly works for them.
Key Takeaways1. Embrace your neurodivergent strengths, but recognise the challenges. 2. Surround yourself with a supportive community that "gets" you. 3. Avoid self-diagnosis and consult a professional if ADHD resonates. 4. ADHD can amplify both creativity and overwhelm; find strategies. 5. Advocate for acceptanceâneurodivergence should be understood.
In this episode, I sit down with Julie, a functional medicine nurse practitioner, to explore what sets this approach apart from traditional healthcare. We dive into the differences between a nurse practitioner and a general practitioner (GP), highlighting the unique blend of experience and advanced training that nurse practitioners bring to the table. Julie shares insights into the core principles of functional medicineâlike addressing root causes rather than just symptomsâand how this approach can make a real difference for patients. Whether you're curious about alternative approaches or seeking a deeper understanding of healthcare options, this episode is packed with valuable insights for anyone wanting to take charge of their wellbeing.
Key Takeaways1. Functional medicine focuses on identifying root causes, not just treating symptoms. 2. Nurse practitioners combine clinical experience with advanced training for holistic care. 3. There are fewer than 3,000 nurse practitioners in Australia, making them a unique asset. 4. Functional medicine emphasizes patient education and empowerment. 5. Collaboration between medical professionals can lead to more personalised care.
juliefarrelly.com.au
https://www.facebook.com/juliefarrellyatAchieveOptimalHealth
https://www.instagram.com/achieveoptimalhealth/
In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand's mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that truly resonates with women. If you're curious about how skincare can empower you to age on your own terms, this conversation is packed with wisdom and actionable insights.
Key Takeaways:1. Transitioning industries can spark innovative ideas. 2. Redefining societal norms around ageing is empowering. 3. Trust is key in building a successful skincare brand. 4. Skincare goes beyond appearance; itâs about vibrancy. 5. Pursuing passion leads to rewarding entrepreneurial journeys.
www.aijan.com
@âaijanskincare
@âage__isjuatanumber
In todayâs episode, Iâm chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If youâre like me and hadnât even heard of this concept until recently, donât worryâyouâre not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience for your customers. Caryn shares practical tips and insights on how to incorporate inclusivity into your branding and design without it feeling overwhelming. Trust me, after this chat, youâll see how these small changes can make a big impact on your business.
Key Takeaways:
Inclusive design ensures that everyone feels welcome when interacting with your brand.
Small businesses can make big strides with simple design changes.
Accessibility should be a priority from the startânot an afterthought.
Inclusive design helps expand your audience and deepen customer loyalty.
Being proactive about inclusivity reflects well on your business values.
Notable Quotes:
"Inclusive design isn't just about accessibility; it's about creating an experience where everyone feels valued."
"Small changes in your design can make a world of difference for people who might otherwise struggle to engage with your brand."
"The future of business lies in inclusivityâit's not just a trend, it's a necessity."
"Don't wait until you're bigger to focus on inclusive designâstart where you are and grow from there."
"Inclusivity reflects the heart of your businessâshow your customers they belong."
In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how Iâve gone from being a finalist several times to winning my first major award this year. It wasnât an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves forward, thinking weâre not good enough, but I encourage you to challenge that mindset. Whether you're early in your journey or further along, entering awards can boost your confidence, visibility, and credibility in ways you may not expect!
Key Takeaways:1. Awards can significantly enhance your businessâs credibility. 2. Itâs important to overcome the mindset of "not being good enough." 3. Persistence is key in being recognisedâmany stumbles happen before success. 4. Women, in particular, need to get better at promoting their achievements. 5. Entering awards can open doors you may not even realise exist.
Notable Quotes:1. "For every success story, thereâs usually a couple of stumbles behind the scenes." 2. "This year was my year, but it took a lot of effort to get here." 3. "Women, especially, are really bad at tooting our own horn."
In this episode of The Social Circus, I chat with the amazing Roslyn Thompson, founder of Cheerful Days Co. We dive deep into the idea of blending business growth with positivity and mindset strategies. Roslyn shares her journey of building a business that focuses on creating joyful work environments while also driving success. We discuss how social media plays a role in fostering connections, what itâs like to work with clients who share your values, and some practical steps to maintain balance as a business owner. Whether you're just starting out or a seasoned entrepreneur, this episode is full of insights to help you grow your business with more joy and ease!
Key Takeaways:
Prioritise joy in your business to boost productivity.
Balance social media efforts with authentic connection.
The importance of mindset in business success.
Building relationships with aligned clients.
Incorporate self-care practices into your business routine.
Notable Quotes:
"Joy is a key ingredient to a thriving business â itâs not just about the numbers."
"When youâre authentically yourself, the right clients will always find you."
"Success doesnât have to be stressful â itâs about finding your flow."
"Mindset is everything â how you think impacts your entire business."
"Social media is a tool, but connection is the heart of it."
https://www.cheerfuldaysco.au
https://www.instagram.com/cheerfuldaysco
https://www.linkedin.com/in/roslyn-thompson
https://www.facebook.com/cheerfuldaysco
In this episode of The Social Circus, I chat with Ash Battye from Career Pursuit HR, and we dive deep into the world of human resources for small businesses. We cover everything from the common HR challenges that business owners face to how to build a strong and efficient team. Ash shares her top tips for creating a positive work culture and the importance of compliance. This episode is packed with valuable insights for any business owner whoâs looking to streamline their HR processes and ensure their team thrives. Tune in for an episode full of practical, no-nonsense advice, and plenty of encouragement!
Key Takeaways:1. HR compliance is crucial for business success and avoiding legal headaches. 2. Creating a positive work culture can boost employee morale and retention. 3. Streamlining your HR processes will save you time and reduce stress. 4. Hiring the right people starts with a clear job description and strong recruitment strategy. 5. Regular performance reviews help keep your team on track and motivated.
https://www.instagram.com/careerpursuithr/
https://www.facebook.com/careerpursuithr/
https://www.linkedin.com/in/ashleighbattye/
https://www.careerpursuit.com.au/
In this episode, I sit down with Tania Carcenac, an inspiring entrepreneur, to talk about the rollercoaster that is running a business. We explore that familiar mix of excitement and fear, which Tania brilliantly coins as "terrified yet excited." We dig into her journey, touching on the moments when fear actually pushed her to make bold moves. Throughout our conversation, we explore how business owners can lean into their fears, turning them into a driving force for success. Taniaâs honesty about the challenges makes this a relatable episode for any entrepreneur facing uncertainty. Youâre sure to walk away with practical tips and plenty of inspiration.
Key Takeaways: Fear and excitement often coexist in entrepreneurship.
Facing your fears head-on can drive business growth.
Itâs okay to be both terrified and excitedâitâs part of the process.
The key to overcoming fear is to take action, even when you're unsure.
Surround yourself with supportive people who encourage you.
Notable Quotes: "Iâm terrified but excited all at the same time."
"Fear can either paralyze you or push you forward."
"Sometimes, taking that first step is all you need to unlock your potential."
"The scariest moments in business often lead to the biggest breakthroughs."
"Being both terrified and excited means youâre on the right track."
Website: https://taniacarcenac.com /
Instagram: https://www.instagram.com/tania.carcenac/ /
facebook: https://www.facebook.com/taniacarcenac.coaching /
Pinterest: https://www.pinterest.com.au/taniacarcenac/
The Midlife Makeover: A day of Style, Sass & Self Discovery
https://events.humanitix.com/the-midlife-makeover
In this episode, I'm diving deep into the world of ChatGPT, the AI tool everyone seems to be buzzing about. Weâll explore what ChatGPT is, how it works, and why itâs relevant for small business owners. I'll walk you through the basics, break down the jargon, and share some practical tips on how you can start using AI to save time and enhance your business operations. Whether you're feeling overwhelmed by the tech talk or just curious about what all the fuss is about, this episode is designed to be your easy-to-understand guide. Letâs turn that intimidation into inspiration and help you see how ChatGPT can be a powerful ally in your business toolkit!
Key Takeaways1. ChatGPT Demystified: Understand what ChatGPT is and how it works in simple terms. 2. AI in Business: Learn how AI can streamline tasks and save time for small business owners. 3. Practical Applications: Discover real-world ways to implement ChatGPT in your business. 4. Overcoming Tech Fears: Tips on how to embrace AI without feeling overwhelmed. 5. Staying Ahead: Why now is the time to start exploring AI for your business.
Notable Quotes1. "AI isnât just for the tech giantsâsmall business owners can benefit immensely too!" 2. "Think of ChatGPT as your digital assistant, ready to help with the tasks that take up too much of your time." 3. "The key is to start small; even a little AI can go a long way in boosting your business." 4. "Donât be intimidated by the techâembrace it, and watch how it transforms your workday." 5. "ChatGPT is like having a brainstorming partner who never gets tired or runs out of ideas."
In this solo episode of The Social Circus, Iâm diving into the world of AI and sharing my absolute favourite tools that can transform how you run your business. AI can feel a bit overwhelming and even a tad intimidating, but it doesnât have to be! Iâm breaking down my go-to AI tools that are not only powerful but also user-friendly, even if you're not a tech wizard. From streamlining your daily tasks to boosting your marketing efforts, these tools are game-changers. So, whether youâre curious about AI or looking for practical ways to incorporate it into your business, this episode is packed with insights that will help you get ahead of the curve.
Key Takeaways:1. Embrace AI to streamline daily tasks. 2. AI tools can enhance your marketing strategies. 3. You donât need to be tech-savvy to use AI. 4. Explore AI tools that fit your business needs. 5. Start small with AI and expand as you get comfortable.
Notable Quotes:1. "AI can feel terrifying, but itâs also incredibly exciting if you know where to start." 2. "You donât need to be a tech expert to harness the power of AI in your business." 3. "The right AI tools can revolutionise the way you work, making your business more efficient."
AI Tools I Use:* ChatGPT * Gemini * Jasper * DALL¡E * Decipher AI * Manychat
In this episode of Social Circus, host Sarah chats with Megan Summers, the founder of Megaglow Yoga. They talk about why self-care, mindfulness, and staying active are so important for busy entrepreneurs who spend long hours at their desks. Sarah and Megan stress the need to balance personal well-being with work demands.
Megan explains how sitting for too long can harm your core muscles and posture. She gives practical advice on how to add more movement and mindfulness to your day, especially if you work from home. Megan suggests small, easy changes like setting reminders to move, doing yoga, and including meditation in your routine. They wrap up by inviting listeners to check out Meganâs online yoga library, which offers options for different lifestyles.
Key Takeaways:* Incorporate Movement: Regular movement is essential to counteract the negative effects of prolonged sitting. Simple acts like setting reminders to stand or walk can make a significant difference. * Mindful Practices: Activities such as yoga and meditation can offer immense benefits, including better management of thoughts and stress levels. * Commitment to Self-care: Prioritizing personal well-being is crucial for productivity and happiness. Dedicating specific times for self-care practices is beneficial. * Accessible Yoga: Megan's online yoga library offers flexibility by providing classes of varying lengths to suit different schedules, making self-care more manageable. * Natureâs Benefits: Taking time to disconnect and engage with nature can significantly enhance mindfulness and overall well-being
E: megaglowyoga@gmail.com
https://www.instagram.com/megaglowyoga/
https://www.facebook.com/megaglowyoga/
https://megaglowyoga.com.au
https://www.linkedin.com/in/megaglowyoga/
In this episode of "The Social Circus," I dive into the world of Facebook ads and lead generation, sharing some super useful strategies for business owners who want to succeed in today's tough market. I talk openly about how many businesses are going through quiet times and need effective ways to attract new leads and keep things moving.
I start the episode by chatting a bit about the current business climate and encouraging everyone to stay motivated. I also recommend checking out Episode 103, where I cover tips for getting through slow periods. Then, I get into the main content, focusing on three key strategies for using Facebook (or Meta) ads to generate leads: traditional lead generation ads, outbound communication ads, and two-way communication ads through platforms like Messenger and WhatsApp. I break down each strategy with practical tips and examples, making this episode a must-listen for anyone who wants to step up their lead generation game with social media ads.
I go over three key types of lead generation ads on the Meta platform â traditional lead generation ads, outbound communication ads, and two-way communication ads.
Traditional Lead Generation: These ads are all about addressing client problems and encouraging discovery calls, which makes them perfect for service-based businesses.
Outbound Communication: Lead form ads within Meta are super user-friendly and tend to have higher conversion rates, but they do require businesses to be on top of their follow-ups.
Two-Way Communication: Using Messenger and WhatsApp for ads allows for a more conversational approach, which helps build trust and convert leads more effectively.
Testing and Tracking: I also emphasise the importance of testing different ad creatives, targeting different audiences, and keeping a close eye on performance. This way, you can understand your conversion rates better and fine-tune your strategies.
Welcome to episode 116 of The Social Circus! In this episode, host Sarah Thomson dives deep into the world of Reels, a powerful tool for digital marketing and social media strategy. As a business owner, understanding and leveraging Reels can be a game changer, and Sarah is here to guide you through it. Whether you're a novice or looking to improve your existing skills, this episode will equip you with the knowledge to create engaging and effective Reels for your business.
Reels, as Sarah explains, are short-form video content that have revolutionised social media platforms such as TikTok, Instagram, Facebook, YouTube, and Pinterest. With TikTok leading the way and having over a billion active users, the impact of Reels on engagement and account growth is undeniable. Sarah emphasises the importance of creating Reels consistently and shares practical tips for doing so, including the ideal length for cross-platform use and the evolving trends in Reels content, from talking heads to faceless marketing.
Leveraging various tools and features can significantly enhance your Reels. Sarah discusses the advantages of using captions for inclusivity and accessibility, the fun of duets and transitions, and how apps like CapCut and Canva can streamline your video creation process. She also highlights the importance of staying authentic to your brand while exploring new trends and features. Sarahâs actionable advice will motivate you to start creating and experimenting with Reels, ensuring your content resonates with your audience and stands out in the crowded digital space.
Key Takeaways:
- Understanding Reels: Learn what Reels are and why they are vital for engaging your audience on various social media platforms.
- Optimal Reels Length: Create Reels that are ideally 59 seconds or less to maximise use across multiple platforms like TikTok, Instagram, Facebook, YouTube, and Pinterest.
- Evolving Content Trends: Stay updated with current trends in Reels content, such as talking heads, transitions, and faceless marketing, to keep your videos engaging and relevant.
- Useful Tools: Utilise apps like CapCut for advanced video editing and Canva for creating visually appealing Reels with ease.
In this episode of the Social Circus podcast, host Sarah Thomson is joined by Kylie Patchett, an expert copywriter with a distinctive flair for storytelling. With a background in forensic science and health, Kylie discusses her unconventional journey into entrepreneurship and her eventual transition into copywriting. This episode delves into her experiences, the importance of authenticity in storytelling, and how personal and professional stories can deeply connect with audiences.
Throughout the episode, Sarah and Kylie explore how storytelling can transform business copy from mundane to magical. Kylie shares her insights on integrating storytelling in social media posts, particularly on Instagram, to show personal elements that resonate with clients. Highlighting the power of vulnerability and authenticity, Kylie emphasizes that being true to yourself and sharing your unique stories can attract the right clients and build stronger professional relations. They also touch on the challenges of shedding corporate personas to embrace oneâs true self as an entrepreneur.
Key Takeaways:* Authenticity in Storytelling: Sharing genuine stories helps in connecting with the audience on a personal level and attracts clients who align with your values. * Power of Micro-Stories: Using platforms like Instagram stories to share small, everyday tales can effectively engage your audience without diving into heavy, vulnerable narratives immediately. * Embracing Your True Self: Leaving the corporate world allows entrepreneurs to discover and express their authentic selves, making their business more relatable and human. * Natural Integration of Stories: Incorporating personal anecdotes, such as daily routines or minor mishaps, can make your professional narrative more colorful and engaging. * Value-Based Content:
+ Emphasising your values through storytelling helps clients understand your business ethos and connect more deeply with your brand.
n this episode of the Social Circus, host Sarah Thomson welcomes Emily Fogg, the innovative founder of Wise Owl Tuition, to discuss the complexities and triumphs of running a business as a neurodivergent individual. Emily shares her journey from a classroom teacher to a successful entrepreneur, emphasizing the critical need for specialized educational services for children with learning difficulties like dyslexia and ADHD. Delving into her own recent diagnosis of inattentive ADHD, Emily offers a candid perspective on the challenges and strategies she employs in managing both her personal life and her thriving business.
Listeners will gain a profound understanding of neurodiversity, exploring practical tips for making business practices more inclusive and supportive. Emily highlights the importance of creating structured systems, leveraging strengths, and outsourcing weaknesses as key strategies for success. With actionable advice on improving social media engagement and facilitating more inclusive group interactions, this episode is a treasure trove for business owners and educators alike. Sarah and Emily also touch on the importance of compassion and flexibility in business, making it a must-listen for those looking to foster a more inclusive environment.
Key Takeaways:* Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, dyslexia, and autism, have brains that function differently from neurotypical people. Recognizing and embracing these differences is crucial for inclusivity. * Structural Systems: Implementing robust organizational systems and routines can help manage the demands of a business, particularly for those with ADHD. * Inclusive Practices: To make social media and business activities more inclusive, use alt text, ensure content is engaging and repetitive, and create safe spaces for interaction. * Compassion and Flexibility: Offering clients the flexibility to reschedule and being compassionate about their mental states can foster a more supportive business environment. * Resource Allocation: Outsourcing tasks that are challenging, such as bookkeeping, can help neurodivergent business owners focus on their strengths and maintain productivity.
In episode 113 of "The Social Circus," host Sarah Thomson delves into the intricacies of running successful Instagram competitions. Understanding the challenges business owners face with engagement and follower growth, Sarah provides a practical guide for leveraging Instagram contests to drive attention, engagement, and new followers.
Launching into the topic, Sarah emphasizes the versatility of Instagram compared to other platforms like Facebook, highlighting the fewer restrictions and easier management of competitions on Instagram. She gives a step-by-step strategy for setting up Instagram competitions, including the necessary tracking and analysis to evaluate success. Sarah also addresses the importance of offering meaningful prizes and ensuring the process of entering the competition is straightforward to maximize participation. By the end of the episode, listeners are equipped with actionable tips and strategies to effectively run Instagram contests and integrate them into broader business objectives.
Key Takeaways:* Instagramâs Flexibility: Running competitions on Instagram is more straightforward compared to Facebook, with fewer restrictions from Meta. * Choosing the Right Prize: Offer prizes that are enticing yet relevant to your audience to attract potential customers and not just general entrants. * Simple Mechanics: Keep the competition entry process simple â typically involving liking a profile, tagging a friend, and sharing the post in stories. * Engage through DMâs: Personalize the experience by sending DM's to participants, encouraging them further and building relationships. * Collaboration Limits: When collaborating with other businesses, ensure there are no more than five participants to avoid overcomplicating the entry process.
Welcome to another episode of the Social Circus, hosted by Sarah Thomson. This weekâs episode takes you through the insightful journey of Susan Hughes, an ADHD Parent Coach, who shares her experiences and expertise in coping with ADHD in family life. Susan delves into how she transitioned from the corporate world into coaching after facing parenting challenges, especially after her child was diagnosed with ADHD and dyslexia.
Throughout the episode, Susan emphasizes the importance of understanding ADHD to better support both children and parents. She discusses how traditional parenting methods can clash with the needs of ADHD children, often leading to unnecessary strife. Susan uses her personal story to highlight how coaching strategies can be pivotal in managing ADHD behavior, creating an empathetic and nurturing environment, both at home and school. Listeners are encouraged to seek help and learn new skills to improve family dynamics and the well-being of children with ADHD.
Key Takeaways:
- Understanding ADHD: It is crucial for parents to understand the impact of ADHD on daily life to provide better support and foster positive development.
- Executive Functioning: ADHD affects various executive functions, including planning, prioritization, emotional regulation, and task initiation.
- Parent Coaching: Using coaching techniques at home can significantly ease the challenges of parenting ADHD children and improve their outlook on life.
- Early Intervention: Seeking guidance and training during the early years of a child with ADHD can mitigate more serious issues later in life.
- Compassion and Support: Parents dealing with ADHD should seek support and practice
https://www.facebook.com/SusanHughesADHDParentCoach/
https://www.instagram.com/susanadhdcoach/
https://www.linkedin.com/in/susan-hughes-1314238/
https://www.theconfidentadhdparentformula.com.au/online-course
In the 111th episode of "The Social Circus," host Sarah Thomson delves into the intricacies of video marketing for businesses. As video content continues to dominate social media platforms, Sarah emphasises its crucial role in building trust, establishing connections, and ultimately driving business growth. She shares invaluable tips and strategies to help entrepreneurs and business owners overcome common fears associated with creating video content, such as discomfort with appearance and voice.
Throughout the episode, Sarah underlines the immense potential of video marketing, mentioning how platforms like TikTok and Instagram Reels have revolutionised the way businesses interact with their audiences. She provides practical advice on how to ease into video creation, from utilising stories for short video content to creating stock footage and using B-roll shots. Sarah also explores the concept of "anchor videos," which can help even the most camera-shy individuals get comfortable with talking on camera. This episode is a must-listen for anyone looking to enhance their social media strategy and engage their audience through authentic video content.
Key Takeaways:
Starting Small: Begin with Instagram Stories to get comfortable with video content. Stories are less permanent and can help ease the fear of being on camera.
Creating Voiceovers: Start with voiceovers on stock or self-created video footage to get accustomed to hearing your own voice.
Utilising B-Roll: Generate B-roll footage to have a library of stock videos that show different aspects of your business without needing to speak directly to the camera.
Anchor Videos: Use anchor videos where you perform everyday tasks while speaking to the camera to make the experience more natural and less intimidating.
Authenticity Over Perfection: Focus on delivering valuable content and building connections rather than striving for perfection in appearance or production quality.
Notable Quotes:
"At some point in your business, you are going to have to show up and be visible."
"It is not about me, it is about my message, and it's about delivering value to you as my audience."
"Stories on Instagram are a great way to kind of dip your toe into creating video content."
"Nothing is wasted in this world of video content."
In this episode of "The Social Circus," host Sarah Thomson welcomes Christy Borbas, an intuitive coach and wise woman, to discuss the profound impact of intuition and feminine cycles on personal empowerment and business success. Christy and Sarah explore the importance of listening to our bodies, understanding our natural rhythms, and integrating these ancient practices into our modern lives to achieve balance and fulfillment.
Christy shares her journey from feeling trapped in the corporate world to finding her true calling in helping women rediscover their inner wisdom. She emphasizes the significance of recognizing and honoring the different stages of womanhood, using tools like tarot, astrology, and feminine embodiment techniques. This episode is a must-listen for any woman seeking to harmonize her personal and professional life by embracing her natural cycles and intuition.
Key Takeaways:Understanding Natural Cycles : The importance of tracking menstrual and lunar cycles to optimize energy and productivity.
Empowerment Through Intuition : Utilizing intuition and feminine embodiment practices to connect deeply with oneself.
Balancing Masculine and Feminine Energies : How modern women can navigate the masculine-dominated corporate environment by honoring their feminine energy.
Self-Care and Rest : The critical role of rest and self-care in preventing burnout and fostering sustained success.
Community and Support : The value of finding a supportive community or tribe to uplift and empower one another.
https://www.instagram.com/kristyborbas/
https://www.facebook.com/KristyBorbasWisewoman
Calling any woman wanting to reclaim the power in womenâs circles and groups. To be the Wise Woman and Goddess.
This group will impact you Deeply from rituals, to intuitive sessions, seasonal offerings and a space to connect to the conscious feminine. We will cover goddess mythology and astrology, tarot, embodiment and self care practises, sound , voice healing and more. We do monthly new moon and full moon circles to share and weave in the feminine rituals.
The time has come to gather, to remember our truth, to share our wisdom , to create magical kinships and above all feel safe to be who we are. This is for those wanting to journey with me in this beautiful awakening of women , and empower themselves.
https://kristyborbas.com/products/her-tribe-monthly-subscription
Join Sarah Thomson as she chats with Lala Macnab, a dynamic business mentor and serial entrepreneur with two decades of experience. Lala shares her journey of transforming her wedding stationery business amid industry changes and COVID-19, her process in launching new ventures like Good Vibes Scents, and insightful tips on balancing work and personal life. Discover Lala's strategies for resilience, innovation, and maintaining passion in business. Tune in for a wealth of wisdom and practical advice for business owners and aspiring entrepreneurs.
Key Takeaways:Adaptability and Resilience: Lala emphasizes the importance of adapting to market changes and being resilient in the face of business hardships.
Strategic Planning: Successful business launches require thorough planning and research, as demonstrated by Lala's approach to developing Good Vibe Scent Co.
Value of Mentorship: Offering pro bono mentoring during COVID-19 allowed Lala to help others while keeping her own morale high, showcasing the power of community support and professional guidance.
Balancing Business and Personal Life: Incorporating regular self-care and setting realistic goals are crucial for sustaining long-term business success and personal well-being.
Innovative Solutions: Identifying market gaps and creating superior products can drive business success, as seen with Lala's various ventures.
https://www.instagram.com/lalaforbusiness/
Welcome back to another episode of the Social Circus hosted by Sarah Thomson! This week, we dive deep into the world of virtual assistance and creative design with Marie Fox, the savvy founder of Crafty Fox by Design. Marie brings a wealth of experience to the table, sharing her journey from traditional administrative roles to becoming a Canva guru. Whether youâre a small business owner or an aspiring VA, this episode unveils practical insights on leveraging Canva for professional growth and managing the complex dynamics of work-life balance.
Key Takeaways:
- Canva Expertise: Learn Marieâs favorite Canva features, such as the background removal tool and design guides, which help elevate business presentations and social media posts.
- Virtual Assistance Evolution: Understand the evolving role of VAs and how specializing in tools like Canva can set you apart in the competitive landscape.
- Real-World Applications: Hear real-life scenarios where Marie's Canva skills provided indispensable support for her clients, ranging from document formatting to social media branding.
Crafty Fox By DesignInstagram (@craftyfoxbydesign)LinkedIn: https://www.linkedin.com/in/Marie-fox/
In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets.
Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners.
Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences.
Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively.
Key Takeaways:* Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options. * Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns. * Effective Timing: The benefits of planning your ad campaigns well in advance. * Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.
In this episode of the Social Circus, host Sarah Thomson welcomes the Search Queen, Sonja, an expert from the Search Republic, for an insightful discussion about SEO and digital marketing. Together, they delve into Sonja's inspiring business journey, her deep understanding of Google search, and the strong ethical convictions that underpin her company's success.
From her roots in traditional advertising to her evolution into a growth catalyst for businesses online, Sonja shares the motivations and experiences that shaped her agency. She articulates the importance of stripping away the industry jargon to connect with her clients and shares candid stories of industry malpractices that compelled her to start her own venture. A strong emphasis is placed on building trust with clients, especially those who have been jaded by past experiences with digital marketing agencies.
- Sonja discusses her mission to empower business owners not only in sales but also by giving them the gift of time through her heart-centered business approach.
- Sarah and Sonja explore how mindset can significantly impact the success of Google Ads campaigns.
- A strong narrative unfolds around the ethics of business practices in digital marketing and the universal need for transparency and honesty.
- Sonja touches upon the challenges of owning a business, from managing expectations to spearheading results-driven SEO strategies.
- www.thesearchrepublic.com.au
@âthe_search_republic
@âsonjathesearchqueen
In this episode, we welcome Amanda Louisa, a former corporate lawyer turned sustainability advocate. Amanda shares her inspiring journey from the grind of corporate law to discovering wellness through nervous system regulation and somatic experiencing therapies. Her story is all about resilience, self-discovery, and redefining success, particularly for women stuck in the "good girl" mold.
Amanda and I chat about the often-overlooked concept of feminine energy and how it plays a crucial role in successful entrepreneurship. She delves into her personal struggles and triumphs, emphasizing the need for authentic workplace well-being initiatives and flexible work rhythms that honor our natural energy cycles.
Key Takeaways:
- Amanda's journey from high-stress corporate life to embracing wellness and feminine energy.
- The importance of breaking free from the "good girl" conditioning to achieve sustainability in business and personal life.
- Advocacy for nervous system regulation and somatic experiencing therapies as essential for mental health.
- Emphasizing personalized work rhythms and strategic rest to boost creativity and productivity.
Notable Quotes:
- "As soon as I hit the professional world, I kind of abandoned [spiritual practices]." - Amanda Louisa
- "Unless we're working with our body and the somatic side of our nervous system, we're only dealing with 20% of the solution." - Amanda Louisa
- "If you think about males or people who have testosterone as the dominant hormone in their system, they have a linear output of energy...whereas women...have different hormonal outputs at different times in our cycle." - Amanda Louisa
- "It took me so long to learn how I want to work." - Sarah Thomson
- "The staff is taking that permission of I can do my work the way I want to do it and that's where success lies." - Amanda Louisa
Resources:
Instagram: Instagram (@theamandalouisa)
LinkedIn: https://www.linkedin.com/in/amanda-louisa/
Website: Amanda Louisa Services â Amanda Louisa
Dive into the full episode for an in-depth exploration of these themes with Amanda and me. Stay tuned to the Social Circus for more thought-provoking conversations!
Welcome to an informative episode of the social circus, where host Sarah Thomson celebrates reaching over 100 episodes and two years of sharing valuable social media, mindset, and business insights. Today's focus is a practical guide on effectively growing your Instagram following, a question often posed to Sarah in her capacity as a business coach.
In this episode, Sarah emphasizes the importance of having a cohesive and appealing Instagram profile, likening it to an inviting storefront that captures passersby's attention. Following this, she delves into several growth tactics, including the strategic use of Instagram reels and hashtags, leveraging collaborations and competitions, and engaging directly with the audience through comments and DMs. These practices underscore the necessity of daily, authentic interaction on the platform for optimal growth and audience engagement.
Key Takeaways:* Instagram Profile as Your Storefront: Ensure your Instagram profile is inviting and clearly communicates your business offering to encourage new followers. * Leverage Reels: Utilize Instagram reels to reach a broader audience, as reels are pushed out beyond your existing followers. * Hashtag Strategy: Maximize your content visibility by using up to 30 relevant hashtags on every post. * Collaborations and Competitions: Collaborate with similar non-competing businesses and consider running competitions to attract followers from overlapping audiences. * Engage Authentically: Spend time daily engaging authentically with other accounts through comments and direct messages to increase visibility and grow your following organically.
Notable Quotes:* "Think about your Instagram profile as something similar to having a storefront." * "Reels are the only type of content on Instagram that the algorithm will push out beyond your existing followers." * "Instagram have told us that they consider 30 hashtags to be best practice." * "People who are similar in terms of maybe demographic psychographic information hang out together or know each other." * "There is no express elevator to success. You always have to take the stairs."
Resources:* The Blooming Bids Academy - Sarah's membership platform for business coaching * Online Social Butterfly - Sarah's Instagram handle for profile reference * YouTube Channel: Online Social Butterfly - Find free tutorial videos by Sarah Thomson
Continue your learning journey by tuning in to the full episode to gain more in-depth guidance and actionable strategies to grow your Instagram following. Don't miss out on more episodes filled with insightâsubscribe and join us next time at the social circus!
In this episode of the Social Circus, Sarah Thomson talks about the tough times businesses go through when things slow down. She starts by chatting about how comparing yourself to others on social media can mess with your head, and she's all about staying grounded during both personal and business growth. Sarah's got a reassuring and practical tone, offering up a mix of encouragement and advice for entrepreneurs in a slow phase.
She dives into how economic and global events can affect consumer spending and business, leading to big decisions for business owners. Drawing from her own experience, Sarah shares loads of strategies to make the most of quiet times. She highlights the importance of keeping clients happy, organizing your business stuff, and setting up efficient systems. Plus, she sprinkles in real-life examples to make her advice relatable.
Key Takeaways:* The perception of success on social media is not always indicative of reality, and comparing one's journey to others can be detrimental. * Quiet periods in business can be utilized for productive tasks such as nurturing client relationships, organizing files, and systematizing operations. * Implementing systematic approaches to email management, lead tracking, and financial audits can improve business efficiency and prepare one for future growth. * Upskilling through reading, podcasts, online courses, and even revisiting past educational materials can be a valuable use of downtime. * Taking supplementary jobs or alternate income sources during tough times is a pragmatic and jud
In this episode of The Social Circus, host Sarah Thomson sits down with the astute Ee Zen Cha, a meticulous Online Business Manager. They take a deep dive into the intrinsic value of business systems and processes, exploring the challenges and triumphs of building a structured operational model in today's dynamic entrepreneurial environment. Ee Zen's knowledge in creating process efficiencies is a beacon for business owners seeking to streamline their workflow and scale their ventures.
With a background in ISO 9001 internal auditing and a master's degree in engineering, Ee Zen applies her methodical and process-oriented skills to assist business owners in optimizing their operations. As an Online Business Manager, she specializes in executing strategy objectives and systemizing business processes, enabling female entrepreneurs to scale and grow their businesses efficiently. Her insights are born from over 13 years of experience in process improvement, both in the corporate world and the online business landscape.
Kara Stokes has successfully transitioned from a copywriter to a brand message coach and is now making waves as an AI influencer for small businesses. With over six years of expertise, she's launched a second venture that teaches small business owners, particularly women, how to use Artificial Intelligence in marketing to gain a competitive edge. Her work focuses on content strategy, brand voice, and identity, aiming to empower women in the rapidly evolving AI space.
In an episode of the Social Circus, host Sarah Thomson chats with Kara Stokes about her journey from copywriting to coaching and her deep dive into AI. Kara discusses the importance of creating a brand identity that emotionally connects with customers, moving beyond visuals to establish meaningful brand principles. She shares insights on how AI is reshaping copywriting and reveals her personal and innovative uses of AI, from managing schedules to creating an AI cheerleader, all while exploring the future of creativity in the age of AI.
Key Takeaways:* Brand identity is a critical emotional connect between your business and customers, going beyond visual elements to how the business communicates and presents itself. * Kara advocates for "brand principles" over "brand values" to ensure a business's actions are in alignment with its declared ethos. * The AI revolution in copywriting has both shaken the industry and presented new opportunities for innovation and efficiency. * AI can serve as a valuable tool in life management and personal motivation, demonstrating versatility beyond content creation. * Thoughtful engagement with AI tools can refine and accelerate content development, even for experienced professionals like Kara.
In the 100th episode of the Social Circus, Sarah Thomson delivers an engaging deep dive into the genesis and evolution of her podcast. Celebrating her half-centennial of episodes, Sarah provides a behind-the-scenes look at the marketing strategies and content creation process that underpin her podcasting success.
Sarah unfolds the tale of her podcast's inception back in March 2022, highlighting the intentional timing aligned with personal and business milestones. She elaborates on how podcasting serves as a medium to long-term marketing strategy and the importance of aligning podcast production with one's business growth phases. Sarah's authentic delivery resonates through insights on the tools, consistency, guest selection, and how she shaped her podcast to mirror her evolution from a social media to a broader digital marketing expert. With a personal touch, Sarah expresses gratitude to her listeners and lays down an enticing opportunity for them to win a VIP day with her.
Key Takeaways:* Podcasting is a medium to long-term marketing strategy best suited for businesses that have already established some level of personal brand recognition. * Consistency is crucial in podcasting, with Sarah never having missed a week since starting her podcast. * Content creation should reflect the host's personality and comfort zone, whether it's scripted or off-the-cuff delivery. * It is important for a podcast's name and content to be flexible enough to accommodate the growth and evolution of both the host and the show. * Hosting a podcast involves a variety of tasks, from recording to editing and promotion, which can be made easier with a well-established workflow and potentially using AI tools and assistance.
In Episode 99 of the "Social Circus," host Sarah Thomson approaches an important milestone: the podcast's 100th episode. This episode features Sarah expressing her enthusiasm for the forthcoming competition in celebration of the 100th episode and gives an overview of what the audience can expect.
Sarah Thomson, an expert in social media and business mindset, discusses her ten-day break from the digital world. She offers insights on preparing for a technology hiatus and emphasizes the significance of being present, resting, and establishing boundaries in both personal and professional life.
The episode includes Sarahâs personal experiences during her digital detox. She talks about spending quality time with her family and her struggle to disconnect from her business. She urges listeners to reflect on their own use of technology and find a balance to enhance their well-being.
In this thought-provoking episode of the Social Circus, host Sarah Thomson welcomes Annie Gichuru, a renowned racial equity coach whose work has been pivotal in steering online businesses towards intentional inclusivity. Together, they delve into the nuances of racial equity versus equality, providing listeners with an invaluable understanding of how to foster an inclusive environment in both personal and professional realms.
This episode shines a light on the often misinterpreted concepts of racial equality and equity. Annie explains the importance of recognizing individual circumstances to create equitable opportunities and outcomes. The conversation progresses to actionable strategies that businesses can implement, from auditing one's network and clientele to crafting inclusive lead magnets. Emphasizing the lifelong journey of learning inclusive practices, Annie guides listeners through recognizing unconscious bias and understanding the impact of microaggressions.
https://anniegichuru.com/
https://www.instagram.com/annie.gichuru
Microaggressions Guide - https://anniegichuru.com/micro/
This episode of The Social Circus featuring Sarah Thomson is a special solo episode where she reflects on turning 50 and shares her personal insights. Sarah shares her initial hesitance about sharing her age publicly and worrying about how it may affect her work in the digital marketing industry.
In addition to this, Sarah discusses the importance of understanding and planning finances, as well as the impact of this understanding on her life. She admits to previously ignoring the bigger financial picture but, after taking a course on money finance and investing, she realized the significance of managing money. This education has empowered her to have clear plans for the future, particularly as her children grow older and become more independent
In this episode of The Social Circus, host Sarah Thomson reflects on her journey through business and personal growth as she approaches significant milestones. Sarah offers a captivating discussion filled with rich lessons learned while navigating her professional path, including the growth of her podcast and celebrating her 50th birthday. This episode is not just a narrative - it's a collection of enlightening experiences that resonate with entrepreneurs at any stage of their journey.
Throughout the episode, she emphasizes the importance of embracing failure, the art of starting small and growing gradually, and the value of constantly experimenting and diversifying in business ventures. Sarah's vivid storytelling seamlessly integrates these themes, underpinning the conversation with a heartfelt call to action for listeners to take bold yet calculated risks in their endeavors.
- Celebrating milestones and achievements in both business and personal life
- Overcoming the pitfalls of overplanning and the benefits of 'failing fast'
- Recognizing the potential within one's brand and exploring diverse business offerings
- The critical importance of starting an email list and growing digital products early on
- The significance of commemorating success, including the simpler moments of triumph in the realm of entrepreneurship
In this episode, the host, Sarah Thomson, shares the key lessons learned from her 13 years in business. With a background in corporate marketing, Sarah provides invaluable insights into running a business, adapting to change, and staying true to one's passions and instincts.
Key Takeaways:
Don't rush decisions when starting your business; take time to research, plan, and understand the market you're entering.
Focus on services that align with your skills and bring you joy, shaping your business to reflect your passion.
Trust your instincts in business decisions â they can serve as a powerful guide in steering your enterprise in the right direction.
Be open to change and growth; business services and structures can and should evolve with time and experience.
In episode 94 of the Social Circus the conversation takes a turn from the usual discussions on social media and entrepreneurship, delving into the personal and widespread issue of endometriosis. As Sarah shares her own experiences with the condition, listeners are drawn into a deeper understanding of a problem that affects a significant portion of women globally.
Opening with her own journey to diagnosis, Sarah unravels the complexities of living with endometriosis. In a heartfelt account, she describes the pain and challenges that come with the condition, as well as the societal and financial toll it can take on individuals.
In this episode of the Social Circus, Sarah Thomson welcomes Nina Visic from Mindful Parenting Lifestyle. Nina shares her personal journey as a busy mom who discovered how mindful parenting techniques can make a big difference in family life. The conversation is all about how parents can handle the challenges of raising kids while juggling work, offering lots of helpful tips for listeners in similar situations.
Nina talks about how she went from feeling overwhelmed by parenthood to embracing and teaching mindful parenting principles. These techniques help bring calmness, better communication, and stronger family bonds. The episode is full of practical advice on dealing with triggers, setting up routines, and adapting to changes.
Here are the main points:
- Mindful parenting can help parents stay calm and handle tough situations better.
- Being aware of yourself and writing down your thoughts can help you understand your triggers and become a better parent.
- Finding a routine that works for both work and family life is important for keeping everything balanced.
- Practicing gratitude, like with the "Rose, Thorn, and Bud" exercise, can make family life more positive.
- Being flexible, understanding, and talking openly are essential when family schedules change.
Some memorable quotes from the episode:
- "It's all about making peace with both parts of your life, even if you're struggling."
- "Having a regular mindfulness practice helps you stay calm in tough moments."
- "Try to focus on the good things that come out of situations, not just what went wrong."
- "Knowing your limits and your kids' limits helps you make decisions and adjust as needed."
- "As my youngest started kindergarten, I'm figuring out a whole new routine for my workweek."
Nina also offers resources like her Mindful Parenting Course launching in March, memberships to Mindful Parenting Lifestyle, and one-on-one coaching sessions for personalized help. Listeners can connect with her on social media and explore her mindful parenting offerings for support and guidance.
mindfulparentinglifestyle.com.au
In this episode of "The Social Circus," we meet Chris from "Head to Heart." She's all about helping women aged 40 to 80 shake off self-doubt and find their inner strength. Her goal? To make their lives full of good stuff like abundance and joy.
The big idea in the chat is figuring out why we do what we do. Chris talks a lot about squashing those negative thoughts we all have and replacing them with hopeful ones. She shares her own story, a moment that changed her life and made her want to help others. Her program is all about digging deep to find what really matters to her clients, which changes not just how they think but how they live.
Here are the key points:
- Knowing yourself and swapping out negative thoughts for positive ones is super important.
- Getting in touch with your true self helps you figure out what's really important, both in life and in business.
- Values play a big role in making decisions and dealing with all the tricky parts of running a business.
- There are ways to break out of autopilot mode and find joy and new opportunities every day.
- It's crucial to reconnect with your own strengths and be kind to yourself by using your own name in self-talk.
https://www.head2hearts.com.au/support-challenge
https://www.facebook.com/christine.ross.7946281
https://www.instagram.com/head2hearts/?hl=en
In this episode, Sarah Thomson, a digital marketing expert, talks about how businesses can grow using social media and client relationships. She hosts "Social Circus" and shares tips on retaining clients and getting referrals. Sarah stresses the importance of moving beyond traditional marketing methods for a successful business.
She offers valuable insights into the challenges of gaining new clients through digital marketing and the potential of nurturing existing client connections. Whether you're a business owner or interested in marketing, this episode provides valuable knowledge to inspire success.
Sarah explores the benefits of focusing on past and current clients instead of relying solely on traditional marketing. As someone deeply involved in digital marketing, she explains that while traditional methods are useful, they often take time to generate results. Sarah suggests prioritizing existing clients and past clients as key sources of business growth. She offers practical advice to improve client engagement and funnel strategies.
In this episode of the Social Circus, host Sarah Thomson sits down with leadership coach Jenny Cole from Positively Beaming to explore the art of navigating difficult conversations in both personal and professional contexts. The episode delves into valuable insights on improving communication skills that are essential for small business owners and corporate leaders alike.
Bringing a wealth of experience from her time as a school principal, Jenny Cole has journeyed through the trials of overwhelm and burnout to reforge her career as an entrepreneur and leadership coach. In her company, Positively Beaming, Jenny focuses her expertise on ensuring that women in leadership roles have the support, skills, and resilience they need to thrive in their positions.
Key Takeaways: Approaching difficult conversations requires understanding one's emotional triggers and learning to respond instead of react. Preparing and rehearsing challenging discussions can help mitigate negative outcomes and maintain professional relationships. Clear and concise communication is key; over-explaining or providing excess detail can undermine the message's effectiveness. Getting closer to those we're in conflict with and humanizing the situation can greatly improve the resolution process. Building a 'win-win' dynamic is possible by articulating needs clearly and working collaboratively towards resolutions.
In this episode of the Social Circus, host Sarah Thomson delves deep into the world of personal branding and self-marketing with the Claudia Neal-Shaw of Candor Consulting. The discussion unlocks the secrets to cultivating a business and personal brand with authenticity and confidence.
The conversation starts with Claudia's journey from a corporate lawyer to the founder of Candor Consulting. With a focus on women entrepreneurs, the dialogue touches on overcoming self-doubt, leveraging unique skill sets, and how to present oneself to the world with confidence. The episode is rich with strategies, personal anecdotes, and actionable advice for anyone looking to amplify their impact in business through personal branding.
Key Takeaways:
Establishing a clear personal brand starts with understanding oneself and oneâs aspirations within the business.
Confidence is not the absence of uncertainty, but it's about taking action despite the fear and doubt.
It's vital to recognize one's own worth and the unique skill set one brings to the table, rather than underestimating oneâs capabilities.
Simple confidence boosters can play a significant role in how we present ourselves online and in person.
Sharing one's gifts and specialized skills with the world is not only a personal achievement but also an obligation.
claudia@candourconsulting.com
https://www.instagram.com/claudia.nealshaw/
https://www.candourconsulting.com/
Dive into the exciting world of launching with Sarah Thomson in episode 88 of the Social Circus, where she unpacks the intricate puzzle of digital marketing launches. This episode serves not only as a comprehensive guide but also demystifies the daunting experience of launching a product or service in the digital space. If you've been wrestling with the idea of a launch or find yourself intrigued by the process, keep reading for an episode that promises to empower and enlighten.
Sarah explains the multifaceted stages of the launch process, beginning with the âprelaunchâ phase, steering through the core launching event, and smoothly landing into post-launch activities. With an enticing blend of marketing strategies, Sarah advocates for the engagement of one's digital audience and emphasizes the critical nature of staying visible and consistent across platforms. The discussion is ripe with insightful tips, from warming up your audience to harnessing the energy during the launch for optimal results. Read on as Sarah reveals her tried-and-tested methods and offers a golden opportunity to access her "Ultimate Launch Toolkit" as the trajectory towards successful launching is charted.
Key Takeaways: Launching refers to a systematic online event aiming to get a product or service in front of an audience, inciting engagement and anticipation for purchase. * The prelaunch phase is crucial, often involving waitlist creation or engaging launch events like webinars and social media blitzes to prime the audience. * A launch period of 10-14 days* is optimal to maintain momentum and provide adequate time for consumers to make purchasing decisions. * During the launch, an entrepreneur should be highly visible, engage actively with potential consumers, and anticipate a surge of last-minute sales. * Post-launch activities are essential, including soliciting feedback from non-buyers and offering modified versions of the product that could lead to future conversions.
Notable Quotes:* "Launching is typically an online event and involves using all of your digital marketing strategies." * "If you launch, you will always perform better than if you just kind of have your cart open and you just talk about it now and then." * "The launch is the language that we use to say, this is the moment that I'm going to be putting my offer out into the world." * "During the launch period, you are blanketing your social media, you are emailing your list as much as you're comfortable." * "The purpose of a launch event is to get someone warmed up and excited about your offer."
Resources:Referenced in the discussion is Sarah Thomson's "Ultimate Launch Toolkit," which is available at a reduced price of $97, down from the usual $297.
Invoke the enthusiasm and strategy behind successful digital launches by giving the full episode a listen, and don't forget to explore Sarah Thomson's "Ultimate Launch Toolkit" for a step-up in your launch game.
Stay tuned for more of Sarah's empowering and expertise-laden discussions on the Social Circus.
Ultimate Launch Toolkit
Welcome to the Social Circus podcast, where host Sarah Thomson embarks on a journey to explore the pivotal aspects of social media, business mindset, and the intricacies of entrepreneurship. Dive deep into the heart of goal setting and strategic planning, as Sarah unveils her reflections on the past year and maps out her objectives for 2024. If you're an entrepreneur seeking guidance on translating your vision into tangible results or simply curious about maintaining a work-life balance, this episode is tailored for you.
Sarah Thomson starts the year with a positive outlook, emphasizing the critical nature of goal setting for business growth. Throughout the episode, Sarah shares her deliberate approach to setting achievable financial goals, dissecting revenue streams, and constructing a systematic plan to propel her business forward. The second segment of the podcast offers valuable insights into setting boundaries, structuring non-contact weeks, and managing client expectations to prevent burnout and prioritize personal well-being.
Key Takeaways:* Setting concrete goals is essential for directing your business toward success and ensuring accountability for growth. * It's important to review previous years' accomplishments and use them as a foundation for setting realistic expectations. * Time management and boundary setting are vital for balancing professional commitments with personal well-being. * Time blocking, including designated CEO days and flex days, can greatly enhance productivity and prevent burnout. * Integrating personal milestones and important events into your business calendar ensures you remain present for life's significant moments while running a successful business.
Notable Quotes:* "You must, must know where you are going. Otherwise, anywhere is good." * "We have to honor ourselves and our energy and remind ourselves, why did we start our business and come back to that as your north star?"
In this episode, Sarah Thomson reflects on the year 2023 and shares her experiences and lessons learned. She discusses the challenges she faced, such as losing a six-figure government contract and the impact it had on her business revenue. Despite these setbacks, Sarah was able to grow her business by 6% through hard work and determination.
Sarah also talks about the importance of setting boundaries with clients and learning to say no to requests that don't align with her business goals. She shares her experiences of saying yes to things she had no business doing and the lessons she learned from those situations.
Additionally, Sarah discusses the value of networking and connecting with other entrepreneurs. She shares her decision to run co-working days and the benefits she gained from them. She also emphasizes the importance of reviewing and evaluating your business regularly to identify areas for improvement and growth.
Key Takeaways:
- Set boundaries with clients and prioritize self-care.
- Say no to requests that don't align with your business goals.
- Focus on networking and connecting with other entrepreneurs.
- Regularly review and evaluate your business to identify areas for improvement.
In the final episode of The Social Circus for 2023, host Sarah Thomson discusses the importance of goal setting and planning for small businesses. She emphasizes the need for realistic goals and encourages listeners to review their financials from the past year to inform their goal setting for the upcoming year. Sarah also highlights the significance of understanding the numbers in your business and suggests seeking the help of professionals like bookkeepers and accountants. She advises listeners to assess their current capacity and set goals that are achievable and aligned with their energy levels.
Key Takeaways:
- Set realistic goals based on a review of your financials from the past year.
- Understand the numbers in your business and seek the help of professionals if needed.
- Assess your current capacity and set goals that align with your energy levels.
- Take time off during the Christmas period to rest and recharge.
Summary:
In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes, and creating social media content.
With a background as a virtual assistant, Laura decided to niche down her business and focus on podcast management after taking two podcast management courses. She offers a range of services, including setting up hosting platforms, editing episodes, writing show notes, and creating social media content. Laura's goal is to take care of all the technical aspects of podcasting so that her clients can focus on creating great content.
Key Takeaways:
- Niche down your podcast to target a specific audience and make it more searchable.
- Choose a podcast name that includes a keyword for better searchability.
- Consider the length of your episodes based on your target audience's preferences.
- Weekly episodes are recommended for better momentum and consistency.
- Outsourcing podcast management can save time and ensure a smooth process.
podcastsupportservices.com.au
laura@podcastsupportservices.com.au
Instagram (@podcast.support.services)Podcast Support Services https://www.linkedin.com/in/laurajmcrae/
In this episode of The Social Circus, host Sarah Thomson shares tips and ideas for creating engaging Christmas content on social media. She emphasizes the importance of making social media fun and simple for both the business owner and the audience. Sarah suggests starting with a post that informs the audience about the business's Christmas plans and availability. She also encourages businesses to take a break during the holiday season and set clear expectations for when they will respond to messages.
Sarah recommends creating a Christmas video or photo to wish the audience a Merry Christmas and thank them for their support. She suggests adding some Christmas fun to the branding, such as festive elements in the logo or cover image. For product-based businesses, Sarah advises checking the website and setting up commerce tags on Facebook and Instagram to facilitate easy purchasing.
For businesses that don't sell products during Christmas, Sarah suggests supporting other small businesses by giving them shoutouts on social media. She also introduces the concept of user-generated content (UGC) and encourages businesses to engage their audience by asking them to share photos or participate in fun activities and games.
In this episode of The Social Circus, host Sarah Thomson welcomes back etiquette coach Louise Percy to discuss tips for hosting and attending Christmas parties and networking events. Louise emphasizes the importance of sending invitations well in advance and using electronic RSVPs to track attendance. As a host, it is crucial to greet guests at the entrance and introduce them to others. For guests, self-introductions and confident networking are key. Louise also advises on navigating sensitive topics and managing alcohol consumption at work functions.
Louise Percy is the founder of the Percy Institute of International Protocol and an expert in etiquette and elegance. With a background in military, political, and diplomatic work, Louise has been running the Percy Institute since 1992, offering courses and coaching on social and business etiquette. She is known for her expertise in networking and has recently launched a podcast called "Manners and Other Matters: Exploring Etiquette and Elegance."
Hereâs how you can connect with Louise:
https://thepercyinstitute.com
Facebook - The Percy Institute
Instagram.
Manners and Other Matters Podcast
Key Takeaways:
- Send invitations in advance and use electronic RSVPs to track attendance.
- Greet guests at the entrance and introduce them to others as a host.
- Be prepared to do self-introductions and confidently network as a guest.
- Take cues from the host regarding alcohol consumption at work functions.
- Practice respect, consideration, and kindness when traveling and in confined environments.
This week Sarah is joined by Sally Newman and Emily Fogg who are the co-founders of Capability Network, an organization that aims to support small businesses and individuals with disabilities or neurodivergent conditions.
About The Guest(s):
- Sally Newman: Sally is a former corporate professional who transitioned into the celebrancy industry after being diagnosed with multiple sclerosis. She is now the CEO of First Line Productions, a theater and film production company that aims to share people's stories through art. Sally is also a co-founder of Capability Network, an organization that supports small businesses and individuals with disabilities or neurodivergent conditions.
- Emily Fogg: Emily is a former teacher with 14 years of experience in special needs and mainstream education. She is the founder of Wise Out of Tuition, a tutoring business that specializes in helping neurodiverse children reach their potential in English and math. Emily is also a co-founder of Capability Network, where she provides mentoring and support to individuals with disabilities who are starting or growing their own businesses.
Key Takeaways:
- Capability Network aims to provide recognition and support for small businesses and individuals with disabilities or neurodivergent conditions.
- The awards night organized by Capability Network has received nearly 250 nominations, highlighting the need for recognition in this space.
- Small businesses should consider working with individuals with disabilities or neurodivergent conditions, as they can bring unique skills and perspectives to the team.
- Inclusivity in small businesses can be achieved through simple changes, such as providing sensory boxes, offering relaxed sessions, and making marketing materials more accessible.
- Capability Network plans to offer networking sessions and online support groups to help small business owners become more inclusive and learn from individuals with disabilities or neurodivergent conditions.
Summary:Sarah McLeod, a personal stylist, joins Sarah Thomson on The Social Circus to discuss confidence, styling, and showing up as your best self.
Sarah shares her journey into styling and how she helps women find their confidence through clothes. She emphasizes the importance of starting with what clients already have in their wardrobe and helping them understand their personal style. Sarah also addresses common misconceptions about personal styling and offers advice for women who struggle with confidence and want to show up as their best selves.
About The Guest(s):
Sarah McLeod is a personal stylist and the founder of SJM Styling. With a background in marketing, Sarah followed her passion for helping others feel confident and stylish by becoming a personal stylist. She believes in bringing sparkle, joy, and magic to her clients' lives through clothes.
https://www.instagram.com/sjmstyling/
https://www.facebook.com/sjmstyling
In this episode, Sarah discusses how small business owners can navigate running their businesses during times of uncertainty and unrest. She emphasizes the importance of being true and authentic to oneself and honoring one's feelings. Sarah also addresses the challenge of discussing contentious political issues and advises business owners to approach these topics with compassion, kindness, and love. She highlights the need to maintain sales, promotions, and offers during turbulent times to create financial freedom, influence, and the ability to give back. Sarah encourages business owners to use their financial success to support causes they are passionate about and to bridge the gender gap in entrepreneurship.
Key Takeaways:
- Honor your feelings and be authentic in how you navigate running your business during uncertain times.
- Approach contentious political issues with compassion, kindness, and love to avoid isolating your audience.
- Financial success creates influence and the ability to give back to causes you care about.
- Maintaining sales and promotions during turbulent times helps bridge the gender gap in entrepreneurship.
Melissa Ahlquist is a multi-passionate entrepreneur who has successfully started and managed multiple businesses. She began her journey by importing and selling outdoor beanbags in Australia, with a portion of the profits going towards missions work. Melissa then ventured into business coaching, where she realized the need to provide affordable coaching resources for small businesses. She started Little Biz Foundations, offering workshops and coaching tailored to the needs of micro and small businesses.
Melissa also found success as a WordPress web developer, helping businesses build and manage their websites. She is passionate about giving back and continues to support missions work and charitable causes.
Key Takeaways:
Melissa started her first business by importing and selling outdoor beanbags, with a portion of the profits going towards missions work.
She recognized the need for affordable business coaching resources and started Little Biz Foundations to help micro and small businesses.
Melissa became a WordPress web developer after realizing the challenges small business owners faced with their websites.
She emphasizes the importance of focusing on one business at a time while allowing room for new opportunities.
Melissa's passion for giving back led her to support missions work and charitable causes.
In this episode of The Social Circus, host Sarah Thomson interviews Ellie Swift, a successful business coach and Mastermind mentor. Ellie shares her journey from working in corporate to starting her own coaching business. She explains how she transitioned from one-on-one coaching to running multiple Mastermind programs. Ellie also discusses the importance of creating a unique Mastermind experience and the power of podcasting in growing a business.
About The Guest(s):
Ellie Swift is a business coach and Mastermind mentor who helps coaches, creators, and consultants build sustainable and profitable businesses. With over six years of experience in the industry, Ellie has successfully created and scaled multiple Mastermind programs. She is also the host of the "Shine Online with Ellie Swift" podcast.
Key Takeaways:
- Ellie Swift transitioned from working in corporate to starting her own coaching business after realizing she was dissatisfied with her role and wanted to make a more meaningful impact.
- Ellie's Mastermind programs have different tiers based on income level, allowing clients to progress and grow within the programs.
- Creating a unique Mastermind experience that aligns with your strengths and values makes it easier to sell and retain clients.
- Collaboration and community are key elements of a successful Mastermind, and strategies can be implemented to foster these dynamics.
- Podcasting is a powerful tool for building a personal brand and generating leads, as it allows people to get to know, like, and trust you quickly.
In this episode, Sarah Thomson discusses the importance of setting boundaries and improving productivity in your business. She emphasizes the need to reassess goals and plans for the final quarter of the year and shares her own strategies for managing time and energy. Sarah also highlights the impact of good boundaries on overall well-being and offers practical tips for tracking time and structuring workdays.
Key Takeaways:
- It is crucial to set intentions and reassess goals for the final quarter of the year to avoid rolling into the new year without a plan.
- Good boundaries are essential for protecting health, energy, and overall well-being in business.
- Time tracking is a valuable exercise to understand how time is spent and identify areas for improvement in productivity.
- Setting aside dedicated time for working on business goals, such as a CEO day, can lead to significant growth and progress.
- Outsourcing tasks, even with a few hours of virtual assistant support, can alleviate overwhelm and free up time for more important activities.
Quotes:
- "If you don't start to do some of this planning now, it will get to December, and we just kind of roll into the new year without any plans or thoughts or ideas on what that is going to look like for ourselves and our business." - Sarah Thomson
- "If you do too much, you burn yourself out. You're exhausted, you get sick for a long period of time. That is all going to have a massively detrimental impact on your business." - Sarah Thomson
- "The easy way to start outsourcing is with a virtual assistant with just a few hours a week of support." - Sarah Thomson
- "There is nothing, how do I describe it? There is no magic behind the curtain when it comes to achieving growth and attaining the goals in your business. It is nothing sexy or special. It is simply a matter of setting aside time, preferably every single week, to work on those." - Sarah Thomson
- "We do not get anything back. This is not a do over. This is our one time to do the things we want to do." - Sarah Thomson
Sarah Thomson, host of The Social Circus podcast, welcomes back guest Simone, a Pinterest and SEO expert. They discuss the unique aspects of Pinterest as a search engine and how it differs from traditional social media platforms. Simone shares her journey from Pinterest to SEO and explains the three key elements of SEO: technical optimization, usability, and keyword optimization. She emphasizes the importance of Google Business profiles and collecting reviews. Simone offers a done-for-you service for both Pinterest and SEO, empowering clients to manage their own websites.
About The Guest :
Simone is a Pinterest and SEO expert who fell into the world of digital marketing while looking for a creative outlet outside of her nursing career. She is passionate about helping businesses optimize their online presence and has become an expert in both Pinterest and SEO strategies.
Key Takeaways :
Pinterest is a search engine, not a traditional social media platform.
SEO involves optimizing your website to make it easier to find through search engines.
Google Business profiles and online reviews can significantly impact search engine rankings.
Quotes :
"Pinterest is a search engine where you come for yourself, not to learn about other people." - Simone
"SEO is optimizing your website to get found by your ideal client or customer." - Simone
"Google Business profiles and online reviews are essential for local businesses." - Simone
In this episode of The Social Circus, host Sarah Thomson interviews Becca Maxwell, a divorce coach and relational intelligence consultant. Becca shares her journey into entrepreneurship and how her experience in the corporate world and consulting led her to start Do Divorce Right. She discusses the challenges of managing a corporate job and running a business, and emphasizes the importance of setting boundaries and delegating tasks. Becca also provides valuable advice for individuals going through a divorce, including managing overwhelm, acting with integrity, not delegating responsibility, and filling your own cup with joy.
Key Takeaways:
- Manage overwhelm by making appointments with yourself to address thoughts and emotions related to the divorce.
- Act with integrity and avoid badmouthing your ex-spouse to others.
- Take responsibility for decisions and arguments related to the divorce, rather than delegating them to others.
- Fill your own cup with joy and find activities that bring you happiness during this challenging time.
Quotes:
- "Make an appointment for yourself to deal with overwhelming thoughts and emotions related to the divorce." - Becca Maxwell
- "Act with integrity and avoid badmouthing your ex-spouse to others." - Becca Maxwell
- "Take responsibility for decisions and arguments related to the divorce and create your own narrative." - Becca Maxwell
- "Fill your own cup with joy and find activities that bring you happiness during this challenging time." - Becca Maxwell
About The Guest:
Becca Maxwell is a divorce coach and relational intelligence consultant with over six years of experience in coaching and consulting. She has a background in the advertising industry and has used her expertise in relational intelligence to help individuals navigate through difficult divorces. Becca is the founder of Do Divorce Right, where she provides support and guidance to those going through a divorce.
Sarah Thomson, the host of The Social Circus podcast, answers listener questions about Meta ads and provides insights into other advertising platforms. She explains the importance of understanding the audience on different platforms before running ads and highlights the differences between Google Ads and Meta Ads. Sarah also emphasizes the need to know how customers find your business and the scalability of your products or services when considering ads. She discusses the Advantage Campaign Budget feature in Ads Manager and shares her best-performing ad campaign, which is a lead magnet for a Canva class on creating reels.
Key Takeaways:
- Before running ads on a platform, establish a presence and test it organically to see if your audience is there.
- Google Ads are effective for bottom-of-the-funnel advertising, while Meta Ads are better suited for top-of-the-funnel campaigns.
- Understand how customers find your business and focus on scalable products or services when considering ads.
- Advantage Campaign Budget in Ads Manager allows for testing and optimization of ad sets and reallocates budget based on performance.
- Testing and refining ads is crucial for success, and the best-performing ads often result from continuous testing and adjustments.
Quotes:
- "Before you run any paid ads on a platform, it is always wise to have a presence on that platform." - Sarah Thomson
- "Google Ads are more effective when people are close to making a purchase decision." - Sarah Thomson
- "Your most effective ads are always going to be top of the funnel for Meta platforms." - Sarah Thomson
In this episode of The Social Circus, host Sarah Thomson answers questions from listeners about running successful Meta ads. She covers topics such as targeting specific geographic areas, determining a good cost per acquisition (CPA) or cost per click (CPC), choosing the right audience size, knowing when to make adjustments to an ad, and the order in which to test different components of an ad. Sarah emphasizes the importance of testing and patience when running ads, and shares her personal strategies for achieving success with Meta ads.
Key Takeaways:
- Targeting specific geographic areas is possible in Meta ads, and it's important to consider the distance people are willing to travel for events or services.
- The ideal CPA or CPC depends on the value and profitability of the desired action or conversion.
- A good audience size for Meta ads is between 250,000 and 2 million, depending on the targeting criteria.
- It's best to wait until an ad has generated at least 100 results before making any adjustments.
- When testing different components of an ad, start with images, then move on to audiences, placements, call-to-action buttons, headlines, and finally ad copy.
Quotes:
- "Successful people fail fast and fail often." - Jenny Cole
In this episode, Sarah discusses the top mistakes people make when running Meta ads and provides valuable insights on how to avoid them. She emphasizes the importance of understanding ad success benchmarks, testing ads organically before running paid campaigns, optimizing landing pages for mobile devices, defining the ideal customer, and conducting rigorous testing to improve ad performance.
Key Takeaways:
- Understand ad success benchmarks to set realistic expectations for your ads.
- Test your offers and landing pages organically before running paid ads.
- Optimize your landing pages for mobile devices to maximize conversions.
- Define your ideal customer and tailor your ads to their specific problems.
- Conduct rigorous testing of different variables in your ads to improve performance.
Welcome to episode 71 of The Social Circus! I'm your host, Sarah Thomson, and we're now in week three of Meta Month. In this episode, I want to discuss the top mistakes that people make when running Meta ads. As a small business owner, it's essential to spend your advertising budget wisely and avoid wasting money on ineffective ads. Meta will gladly take your money, whether your ad is successful or not. It's up to you to understand why your ad may not be performing as expected. So let's delve into the common mistakes and how to avoid them.
Mistake 1: Not Understanding Ad Success
Many people don't understand what ad success looks like. They lack knowledge of the benchmarks and metrics they should be aiming for. It's essential to have realistic expectations and know what to measure in terms of click-through rates, conversion rates, and other relevant data. To help with this, there is a document that provides benchmarks for Meta ads by the industry. Understanding these benchmarks allows you to assess whether your ad is underperforming or if there are other factors at play, such as issues with your landing page or sales page.
"Most people think that if I haven't made a sale, my ad isn't working, and that is simply not true. It can be other factors for that." - Sarah Thomson
Mistake 2: Not Testing Organically
Before running ads, many people fail to test their offer, product, or service organically. They skip the crucial step of gauging interest from their audience before investing in paid ads. Testing organically allows you to gather valuable feedback and determine if your offer resonates with your target audience. It's important to have a significant number of visits to your landing page or sales page before making any judgments about its effectiveness.
"If your page that you're wanting to run an ad to has not had traffic through it of at least 100 visits, which is like an absolute minimum, you cannot then say, does this page work? Does it convert? Is the offer interesting to my audience?" - Sarah Thomson
Mistake 3: Neglecting Landing Page Optimisation
One common mistake is blaming the ad for poor performance when the issue lies with the landing page. It's essential to test your landing page on mobile devices since a significant portion of Meta ad traffic comes from mobile users. Ensure that your landing page renders well and that buttons, images, and other elements are optimised for mobile viewing. Neglecting mobile optimisation can lead to low conversion rates and wasted ad spend.
"Landing pages are often a big culprit for poor-performing ads, and people don't think to look at those. They go straight to their ad and think about what isn't working in my ad, and why is it not working?" - Sarah Thomson
Mistake 4: Poor Audience Definition
Understanding your ideal customer is a fundamental aspect of marketing. However, many people make the mistake of thinking their product or service is ideal for everyone. It's essential to define your target audience and tailor your ads to their specific problems and needs. Trying to market to everyone leads to a diluted message that fails to resonate with anyone. Break your audience into logical groups and create ads that speak directly to their unique challenges.
"It is never true that your product or service or offer is ideal for everyone. It is never true. What you need to know is for your ad, who is your audience? And your audience is always those people who are most likely to buy the product." - Sarah Thomson
Mistake 5: Lack of Testing
Testing is a vital component of running successful ads, yet many people neglect it. To optimise your ads, you need to treat them like science experiments. Change one variable at a time and track the results. Testing different elements such as images, headlines, and call-to-action buttons allows you to identify what resonates best with your audience. Rigorous testing helps you refine your ads and improve their performance over time.
"One of the biggest mistakes is that most people don't do testing of their ads, and if they do, they do inadequate testing and they don't also have those benchmark data to use." - Sarah Thomson
Implications and Potential Impact
By avoiding these common mistakes, businesses can significantly improve the performance of their Meta ads. Understanding ad success benchmarks, testing organically, optimising landing pages, defining target audiences, and conducting rigorous testing all contribute to more effective advertising campaigns. These strategies can lead to higher click-through rates, improved conversion rates, and ultimately, increased sales and revenue.
The impact of implementing these best practices can be transformative for businesses. By aligning ads with the needs and preferences of their target audience, businesses can create more compelling and relevant messaging. This, in turn, increases the likelihood of attracting and converting potential customers. Additionally, optimising landing pages for mobile devices ensures a seamless user experience, leading to higher conversion rates.
Conclusion and Future Outlook
Running Meta ads successfully requires a strategic approach and a deep understanding of your audience and their needs. By avoiding the top mistakes discussed in this episode, businesses can maximise the effectiveness of their advertising efforts. It's essential to set realistic expectations, test organically, optimise landing pages, define target audiences, and conduct thorough testing.
As the advertising landscape continues to evolve, businesses must stay up-to-date with the latest trends and best practices. Meta Month has provided valuable insights into the world of Meta ads, and businesses should continue to educate themselves on the ever-changing advertising landscape. By staying informed and adapting their strategies accordingly, businesses can leverage Meta ads to drive growth and achieve their marketing objectives.
Thank you for joining me on this episode of The Social Circus. I hope you found this discussion on the top mistakes people make when running Meta ads insightful and informative. Stay tuned for next week's episode, where I'll be answering questions from the Blooming Biz Academy members about their common problems with Meta ads. Until then, happy advertising!
Quotes:
- "Test your concept organically before running paid ads to ensure it resonates with your audience."
- "Don't overlook the importance of optimizing your landing pages for mobile devices."
- "Your ideal customer is not everyone; focus on targeting the audience most likely to buy."
- "Testing is crucial for improving ad performance; treat it like a science experiment."
Can you believe that Meta (Facebook) introduced ads in 2007. That is a long time and it means that this is not really a new form of marketing â it should be part of your mix.
Advertising is a type of marketing that always involves the spending of money. Many small businesses avoid paid ads in favour of organic marketing. This is a common misconception â that organic marketing is free. However, it still takes time and effort to create content, whether it is organic or paid.
The Shift to Digital
It is hard to think that 20 years ago most advertising spend was focused on the traditional mediums such as tv, print, radio and outdoor. Over time, we have watched digital marketing continue to erode the share away from these traditional advertising platforms.
The reality is that for traditional media, the market changed significantly and I am not just talking about social media. Lets consider how we spend our time. 20 years ago we may have all sat around as a family watching tv and tuned in during ad breaks. Now the whole viewing market has evolved and changed. We now have endless choice as to what to watch â think so many more channels, streaming services and apps for all the major stations. This has fragmented our viewing habits.
Add to this the rise in devices in our homes. Once upon a time we had a single tv and we had to agree (or fight) about what to watch. Now we all have our own devices with multiple tvs in our homes. There is no need to compromise on what we watch any longer.
All of this has had a negative impact on what we watch â this has made it harder for advertisers who rely on traditional media to connect with their audience.
On top of all these changes in our homes and habits, the time we spend on social media has been on the rise for years now. Our eyes are glued to our screens and we are addicted to the scroll.
These eyeballs on screens has meant good news for digital advertisers. The more time we spend on social media, the more ads that can be delivered to us.
It is anticipated that Meta will make around $120billion in ad revenue in 2023. This gives it around 13% market share of the digital advertising spend. Googleâs share of this is around 28% with Amazon considered to be the other major player whose share of digital ad spend is around 7%.
So why should you consider running paid ads using Meta?
Running ads using Meta means you can get your ads in front of a huge audience. Every month Meta platforms reach almost 3 billion people (out of 8 billion on the planet). This means you can really get seen.
As well as have numerous placement options within each platform, you can push your reach with Meta ads allowing you to place your ads on Facebook, Instagram, Messenger and audience network. It is so much more than Facebook ads.
Welcome to Episode 69 of our podcast! In this Meta Month special, we're delving deep into the world of Meta, the parent company of Facebook and a host of other influential brands. Join us as we explore the history, acquisitions, and impact of this technological giant.
Segment 1: The Birth of Meta
- Meta, originally known as Facebook, was founded in 2004 by Mark Zuckerberg and three Harvard University friends.
- Initially limited to Harvard students, the platform's popularity skyrocketed, leading to rapid expansion to other universities.
- In 2005, the company acquired the domain facebook.com and rebranded, dropping "The" from its name.
Segment 2: Building a Monolith
- Meta's growth strategy involved acquiring numerous companies to expand its reach and influence.
- Notable acquisitions include Instagram (2012), WhatsApp (2014), and Oculus VR (2014).
- Instagram was purchased for $1 billion and became one of the highest-priced acquisitions of a profitless startup at the time.
- WhatsApp's acquisition for $19 billion was initially seen as a risk but has since proven its value.
- Oculus VR's acquisition for $2 billion positioned Meta as a player in the virtual reality market.
Segment 3: The Meta Rebrand
- To streamline branding and clarify its identity, Meta emerged as the parent company in October 2021, overseeing Facebook and its acquired brands.
Segment 4: The Revenue Machine
- Meta's platforms are free for users, with revenue generated primarily through paid advertising.
- In 2022, Meta's revenue reached an impressive $116 billion, although there was a slight decline due to substantial investments in the Metaverse, its virtual reality prototype.
Segment 5: Exploring the Metaverse
- Meta has invested $36 billion in developing the Metaverse, an ambitious concept with no operational prototype as of now.
- Drawing comparisons to the fictional world of "Ready Player One," the Metaverse aims to revolutionize virtual experiences.
Segment 6: Popularity and Influence
- Facebook remains the dominant social media platform with nearly 3 billion monthly active users, surpassing even the global population.
- WhatsApp boasts 2.7 billion users, while Instagram follows closely with 2.35 billion.
- Messenger, another Meta-owned platform, boasts 931 million users.
Segment 7: The Power Players
- Meta is part of an elite group known as "The 4," along with Alphabet (Google), Amazon, and Apple.
- Microsoft was formerly included but withdrew due to differences in data collection practices.
Segment 8: Threads' Triumph
- In 2023, Meta made a significant comeback with the launch of Threads under the Instagram brand.
- Threads, designed to rival Twitter (now rebranded as X), garnered an astounding 100 million users within just five days.
- The platform enables users to share posts in concise text format, complemented by images and videos, while excluding in-app editing and messaging functions.
Check out my podcast episode on Threads here
Thank you for tuning in to this episode of our podcast. Stay tuned for more captivating insights into Meta and its evolution throughout this Meta Month!
In todayâs episode, I chat with Tracy Murray aka The Glasses Lady, who is quite well known around Perth for her positivity, zest for life, and passion for inspiring others. Â
Tune in to hear what inspired Tracy to follow her dreams and start her own business. Saying âIf you believe in the service you can offer someone, follow that talent, and passion and be inspired to do great things⌠be patient.â
Tracy offers a personalised service taking the time to understand your preferences, characteristics, and lifestyle needs, guiding you on a transformative journey of self-expression, to discover the perfect frames that enhance your features, boost your confidence, and embrace your uniqueness.
Sharing her experience of running a business, making all the decisions, learning how to use social media platforms⌠âThank you Sarahâ. The importance of networking and being part of the community. She also lets us in on whatâs next for The Glasses Lady which is going to have a big impact on many. Â
If youâre ready to be inspired to do what you love, you donât want to miss this episode.
If you want to find out more about what The Glasses lady has to offer, or even help out with what Tracy has got planned next, you can connect with her here:
https://www.facebook.com/theglasseslady
https://www.instagram.com/theglassesladyperth/
http://www.linkedin.com/in/tracy-murray-the-glasses-lady
In todayâs episode, I chat with one of my lovely clientâs Priya, Founder of Punar â a word originating from the ancient Sanskrit language in India meaning âagainâ.
Priya and I have been working together for over 12 months, beginning with her pre- launch and launch phase of Punar.
Tune in as Priya passionately shares what motivated her to start Punar â the event that triggered her to live on purpose. Her incredible business journey so far to creating sustainable gifts and homewares ethically handcrafted by women using handloom fabric made with recycled yarn.
Punars purpose is to enrich lives of women weavers and their communities in India while solving the problem of landfill textile waste. The statistics she shares in this episode will surprise you.Â
She also shares their ethical production process, and how Punar is making an impact on the planet, and more. As well as her plans going forward.
Hereâs where you can connect and support Priya:
https://punar.com.au/
https://www.instagram.com/punar.co/
https://www.facebook.com/Punar.co/
https://www.linkedin.com/in/priyaravindra/
In todayâs episode, I chat with Ally from Alyona Social. She starts by sharing her journey, and how she threw herself into her business with no plan b. Adapting her skills to the world of social media after giving up her day job.
Tune in to hear how Ally went from knowing very few people in Perth to establishing her brand, making amazing connections and becoming known as the âReels Queenâ. Â Â
Youâll hear tips for overcoming the feeling of being scared when it comes to getting yourself out there - remember everyone is feeling the same, speaking on camera is not a skill you are born with.
If you have previously been put off by the dancing, pointing and lip synching of reels. Ally reassures us that 2023 is about keeping it simple, sharing the most popular reels content for this year.
Hereâs where you can connect with Ally, as well as some of her offerings:
Instagram - https://www.instagram.com/alyona.social/
LinkedIn - https://www.linkedin.com/in/ally-polishchuk-972408147/
FREE âSix Steps to Speak on Reelsâ guide - https://www.alyonasocial.com/speakonreels
âSimple Sell Out Reelsâ Masterclass - https://www.alyonasocial.com/masterclass
Instagram Business Strategy Sessions - https://www.alyonasocial.com/strategy
If you havenât used ChatGPT in your business yet, itâs highly likely you will get left behind, simply because your competitors will be able to produce content a lot quicker. I encourage you to give the free version a go as it currently has so many features, but do keep in mind as the platform grows they are likely to add the features to the paid version.
Iâm excited to share with you how I use it in my business, and why itâs one of my favourite tools.
I also share some prompts you can use to help you get started. Itâs important you know to use these, so you donât end up sounding like everybody else - remember the platform doesnât know anything about you when you first join. Plus, other ways you can use ChatGPT to elevate your professionalism.
Once it understands your style, youâll be blown away to hear how it can help you with social media posts, copy for your sales pages, launches etc...
Donât forget to tag me @onlinesocialbutterfly and share in your stories so I know when and where youâre tuning in.
This episode was recorded and put live on Friday 7th July 2023, just 24 hours after the Threads App went live. Please note that some of this data is date sensitive.
In this episode, we dive into the launch of Threads, the latest app from Meta, which is generating a lot of buzz in the social media world. Threads is an Instagram app and is being touted as a rival to Twitter, offering a predominantly text-based platform.
Where I am in Perth, Western Australia, I downloaded the app at 5.46am and was not able to set up my account. Fast forward an hour or so later and I was on â my account is officially 437,912
According to the official Mark Zuckerberg profile @zuck on threads the first day for Threads was meteoric
- 2 million sign ups in the first 2 hours
- 5 million in the first 5 hours
- 10 million in the first 7 hours
- 30 million in the first day
Here is a summary of some of the features and limitations of the Threads App
- Increased Character Limit: Threads allows users to post up to 500 characters, compared to Twitter's 280-character limit for non-verified accounts.
- Links and Media: Unlike Instagram, Threads allows users to add links to their posts. It also supports photos and videos, with a 5-minute limit for videos.
- No Reels, Stories, or Messaging: Unlike Instagram, Threads does not offer features such as Reels or Stories. It is primarily focused on text-based content.
- Verification: If you already have a blue verification tick on your Instagram account, it will carry over to Threads.
- Post Editing and Hashtags: Users can delete posts on Threads but are unable to edit them. Currently, hashtags do not work on the platform.
- No Trending Stories: Threads does not have a feature for trending stories like other social media platforms.
- GIF Integration: Users can easily add GIFs to their posts using a simple paste function.
Concerns and EU Launch: Meta's dominance in screen time raises concerns about spending even more time on their platforms. Threads has not yet launched in the EU due to regulatory uncertainty and strict data privacy laws.
- Why Threads is gaining popularity: Platform Fatigue: Many users are experiencing fatigue from other social media platforms, especially Facebook.
- Twitter Troubles: Meta's acquisition of Twitter for $40 billion and subsequent dismantling of the platform has
- caused controversy, with Elon Musk even sending a cease-and-desist notice to Meta over claims of stolen Twitter intellectual property.
- Simplified Content Creation: Users appreciate the simplicity of Threads, as it eliminates the need to create complex content like reels and stories. My own personal experience with Threads:
- Excitement over the fun, new, and fresh experience of using Threads.
- Reconnecting with people followed on Instagram but lost track of.
- Level playing field as everyone learns and explores the app together.
Join us on this episode as we delve into the world of Threads, exploring its features, limitations, and the impact it may have on the social media landscape.
In todayâs episode, I chat with Shayla Burtin, Business Operations Strategist. Shayla generously shares the start of her business journey - why she started and how itâs evolved into what it is today.
Letâs face it, most of us are in business for the freedom and flexibility it provides, spending more time with our family, taking time off when we like. The reality of having all of this is also a huge challenge because we donât always know how to make it happen.
Donât make it difficult to take a break. Tune in to hear a few of Shaylaâs strategies when it comes to taking time off, unplanned, or not. Including clear communications, calendar management, setting expectations and boundaries.Â
If youâre looking for more flexibility and freedom in your life you donât want to miss this episode!
If youâd like to hear more about the work Shayla does and how she helps her clients to get the freedom they desire, hereâs where you can connect:
www.shaylaburtin.com
www.facebook.com/shaylaburtin
www.instagram.com/buildingherdream
In this episode, I chat with Christina, Podcast Publicity Strategist and Trainer at Publicity by Christina. We talk about how and why she got into this super niche business after working for someone else in PR and marketing for over a decade. Hear her laugh and the irony when you hear what she didnât do when launching her first course.
She passionately and generously shares a couple of her tips on how to reduce the overwhelm when starting the process of being a guest on someoneâs podcast, whether you chose to work with her or go it alone. Plus, lots of other recommendations.
If sharing your story on a podcast to your ideal audience is where you want to be then one thing youâll need to learn is how to pitch yourself. Christina has a 2-hour pre-recorded training for this titled âHey Bitch Let's Pitchâ where she teaches you how to pitch, research and follow-up. You can find it here https://www.publicityxchristina.com/a/2147507699/xtFBaewG
If you do work with her she guarantees you will get booked on to 24 podcasts with listeners who are your ideal audience. She touches on the process of what working with her is like, and the commitment from both sides.
It may surprise you to hear no matter how big the person is whose podcast episode you want to be on, itâs possible to get a booking. Sharing an example of why itâs important you donât just chase the most popular podcasts.
If you fancy sharing your message via a podcast listened to by your ideal clients, you do not want to miss this episode. Whatâs the worst that can happen?
Hereâs where you can connect with Christina:
Website: https://www.publicityxchristina.com/a/2147500720/xtFBaewG
Podcast Pitching 101 Workshop:https://www.publicityxchristina.com/a/2147501873/xtFBaewG
IG: https://www.instagram.com/publicityxchristina/
FB: https://www.facebook.com/publicityxchristina
Iâve been creating digital products in my business for a while now. Launching my signature course in 2020. It took a huge effort, and quite honestly some days it felt like I was running another business I almost burnt out creating it. Let me tell you it doesnât have to be that way.
Tune in to hear lots of examples of what you can create once in your business to sell multiple times without having to do any extra work each time you sell. You may be surprised by what you hear today. Youâll be pleased to know itâs not all about creating an online course.
I share how Iâve broken down digital products in my business, as well as giving you so many examples of what you can create and sell in yours, under the banners of technology, templates, content, and learning. There is so much choice when it comes to what you can come up with⌠some may give you the light bulb moment youâve been waiting for. Also, learn the difference between a tutorial, a masterclass, and a webinar, as well as other ways to deliver your digital products.
Tune in, feel inspired and let your creative juices flow.
I really hope by listening to this podcast you come away with a bunch of ideas of the types of digital products you can create for your audience.
Donât forget to tag me @onlinesocialbutterfly and share in your stories so I know when and where youâre tuning in.
Georgia shares her inspiration for starting her business and tells us what remedial massage is. We chat about the stress and pressure we put on our body without even realising it especially if weâre sat on our butt all day working from home.
Tune in for insights and wisdom into some better self-care. Hear some of the things we can do to get ourselves moving. How being sedentary isnât good for our posture. What we can do to alleviate some of our aches and pains, and why itâs handy to have a heat pack to hand.
The reason movement is key, and tips on what we can do to get up and about even if we donât plan to leave the house.
Georgia also shares with us her process, and tips on what to do after youâve had a remedial massage. Â
If youâre fed up of living with aches and pains, connect with Georgia on Instagram or Facebook by following @eucalypt.remedial.massage
Tune in to hear what inspired Diana to start her journey into entrepreneurship in 2015.
We talk about how back in the day money was a taboo subject and not something that was talked about outside of the home, or in schools as part of our education. Yet now, running a small business, knowing our numbers is powerful as it helps us to make strategic decisions to build a sustainable business.
We hear a lot about how much people are earning - $10k months - 6 figure businesses, but what is not talked about is how much itâs costing them to open the doors and serve their customers. Yes, theyâre bringing in all this money but how much are they paying out to keep the lights on.
Tune in to hear what happened to Diana that made her re-evaluate the subscriptions in her business, as well as the questions she asked herself before deciding her next move. This is just one of many tips she shares with us today.
If youâve never paid yourself a wage out of your business, Diana shares a couple of money habits you can adapt starting today!
Itâs never too late to learn, itâs never too late to start. If youâre looking to overcome your fear of finances, you can connect with Diana here:
www.balancetax.com.au
www.facebook.com/balancetax/
www.instagram.com/balancetax/
As a coach I get to see inside a lot of businesses, and see whatâs going on, and a lot of what Iâm seeing right now is a sense of overwhelm. Â It feels like whatever we do thereâs always more to be done.
Tune in for tips on what to do if youâre feeling overwhelmed and how to turn it around. As well as how to manage the amount of information weâre faced with daily. Your brain is constantly receiving information you just cannot possibly retain all of it, as well as remember whatâs already on your list of things to do. I also share a couple of ways to find moments in your day where you can let your thoughts and ideas percolate.
Remember, overwhelm is a steep and rolling path towards burnout. So, be kind to you!
As a regular listener, if youâre interested in appearing on the podcast, and have something to offer my audience, please contact my team with your idea hello@onlinesocialbutterfly.com.au
Donât forget to tag me @onlinesocialbutterfly and share in your stories so I know when and where youâre tuning in.
Hear not only how Alex can style you, but how she arrived in Australia and what she had to do to make things happen in her new world - never believing she could turn her passion into her job.
She talks about confidence and the importance of making connections. What people struggle with when it comes to their wardrobe, saying there is no age to be stylish, no fashion police who come and tell you what youâre wearing is wrong.
Tune in to hear what Alex has to say when it comes to wearing black, and how she helps women who donât know what their style is. We only live once, so try something you wouldnât usually wear â feel comfortable confident and beautiful every day.
You can work with Alex online or in-person. Connect with Shine Bright Alex here - Â https://www.instagram.com/shine_bright_alex
Here is the link to the 5 SUMMER ESSENTIALS WARDROBE: http://eepurl.com/ib4NTr and here is the link for my 20 mins free styling consultation: https://alexandra1986.satoriapp.com/offers/266349-20-mins-free-styling-session
Have you ever wanted to hire a Virtual Assistant (VA) to support you in your business, but donât know where to start? Perhaps youâve always wanted to explore the idea but scared to hand over the reins. Tune in to hear the questions you can ask yourself to help understand why you canât do everything yourself.
Kristy shares how sheâs been able to grow her business with virtual support, as well as the most common tasks business owners are asking for support with right now.
Youâll hear how Kristy stays connected with her team in the Philippines and what she offers to graduates there.
If youâre overwhelmed at the thought of handing over tasks to someone outside of your business, connect with Kristy here:
www.virtualelves.com.au
www.facebook.com/virtualelves
www.twitter.com/virtualelves
https://www.instagram.com/kristysmithinc/
https://www.linkedin.com/in/virtualelves/
In todayâs episode, I chat with Alpha Schulte, Lifestyle & Money Coach. We discuss limiting beliefs, our parentâs expectations, what makes us tick, money, and self-worth.
Alpha helps women work on their money mindset. Asking the right questions to establish what it is youâre trying to achieve as well as educating you along the way. Saying money mindset is an exercise in creativity. Understanding the stories we have told ourselves that are on repeat and why we believe them.
Hear why Alpha makes sure she has tissues handy during her initial 1:1 session with clients â helping you to identify what limiting beliefs you have about money, and how to reframe them to help you.
Money is a tool to help us live the lifestyle we want. Understanding what you want and why makes it easier to then match your money to the life you want!
Start saving money today and check out Alphaâs freebiesâŚ
Kick Your Limiting Beliefs Out of Your Life! (money-madesimple.com.au)
FREE GUIDE: 5 Ways YOU Can Improve Your Finances (money-madesimple.com.au)
FREE GUIDE - How to Invest with Only $1 (money-madesimple.com.au)
Connect with Alpha here:
https://www.facebook.com/MMSMoneyMadeSimple
https://www.instagram.com/alphamoneymadesimple/
https://www.youtube.com/channel/UCdxVZyzLZA2jw4lrx8zR0KA
AI is huge and seems to have come out of nowhere. Although, most of us use it every day without even realising. Tune in to hear what makes Chat GPT â an AI program so popular. How I use it in my business, and tips on how you can use it in yours.
Right now, you can use Chat GPT for free. Itâs a great time saving tool especially if you write content, a blog, or simply want to know how to respond to a customerâs email. Not only can it help by writing content, but it can also write it in your tone of voice⌠I tell you how.
I share some of the impacts it is going to have on SEO (Search Engine Optimisation), as well as the fact the information may not be entirely accurate when it comes to facts, so some research could very well be needed.
If you do not embrace using AI and Chat GPT your competitors will. I recommend giving it a go and have some fun with it. I really think youâre missing a trick if youâre not using it.
Tune in today so you donât get left behind.
In todayâs episode, I chat with Ashley Matkovic who generously shares a story from her childhood that ended up being the catalyst for her creating Fusion Biz Co years later. Ash is on a mission to make real human connection sexy again, in an increasingly disconnected world. In a bid to revolutionise the business networking scene by encouraging meaningful conversations and genuine relationships, rather than focusing on making sales.
As businesswomen, itâs likely most of us can relate to sometimes feeling like we donât fit in, feeling like weâre not good enough. Ash likes to create unique experiences that make you feel part of it from the moment youâre thinking of attending one of her beautiful events. She makes sure you have all the information upfront, so there are no surprises as you walk through the door, encouraging you to show up as your real self.
Although Fusion is not a salesy networking group, sales happen naturally within the group as women get to know, like and trust each other. Â
If youâre looking to network with down to earth, genuine, kind-hearted women, in a non-salesy way then be sure to check out Fuzion Biz Co here:
https://www.instagram.com/fusionbizco/
https://www.facebook.com/fusionbizco
https://www.instagram.com/ashmatkovic/
In todayâs episode, I chat with SEO Copywriter, Kara Stokes, from work life balance to jaw dropping tips when it comes to writing copy for your audience, and why it matters. From keyword research, click-worthy sales pages, website navigation, SEO-friendly content, and more.
Kara shares how and why she became a copywriter, and what itâs like to work with her. The ability she has to give her clients the best of her by having the flexibility to work when sheâs most creative.
Tune in to know where to start from a copywriting perspective when it comes to SEO, the common challenges you face and things to consider when it comes to what your customer is searching for and how you fix their problem. You may be surprised to hear itâs not about you.
We also cover the best place to start when reviewing your website, the most important pages to have to give your customer an insight into who you are and how you can help them.
If youâre looking for higher engagement to transform the people that visit your website into paying customers, then this episode is for you.
Connect with Kara here:
https://www.facebook.com/karastokescopywriter
https://www.instagram.com/karastokescopywriter/
https://www.linkedin.com/in/karastokescopywriter/
Your Friendly Fitness Copywriter - Kara Stokes (karastokescopywriter.com)
Tune in to hear the main reasons I created The Blooming Biz Academy as a membership. What itâs all about, and what it did for me and my business. One of the reasons I created this new space was to continue to give you a place to go where you can still participate in activities with myself, and enjoy a great community feel.
Your 12-month membership is incredible value and includes: Â Â
- A private Facebook community with weekly opportunities to connect with others, and share your offering
- 20+ classes in one easy to access online portal full of the latest information for you to work through at your own pace
- An online monthly group coaching session
- An online monthly networking space
I also let you in on some of the selfish reasons the Academy allows me to continue doing my favourite things; teaching, sharing, and supporting others, all while creating ease and flow inside my business.
Sound too good to be true? Wait until you hear thisâŚ
If you use the coupon code âpodcastâ you can join for $99.00 (AUD) for 12 months. Thatâs right listeners! A whopping 50% off. So, if youâve been sitting on the fence take this as your sign and join today.
I didnât want to create something that was out of reach, I made it affordable, so you donât have to worry about paying every month. This way it gives you lots of opportunities to learn and create new connections without putting you under financial pressure.
As always, I hope this episode inspires you and gives you the confidence to keep moving forward taking imperfect action. Â
Hereâs the link to join The Blooming Biz Academy Digital Marketing Courses | Blooming Biz Academy | Online Social Butterfly
In todayâs episode, I chat with Amanda (AJ) from AJ Harrington Photographer about why she started her business, and her journey into being an entrepreneur.
Although AJ has a degree in expiration geophysics and worked in oil and gas industry for 10 years, after having her daughter she wasnât so keen to commute to the city every day. Contemplating her next move, she had her light bulb moment while chatting with a friend about what she loves to do in her spare time. You might be shocked by the consistency of AJ when you hear what she did every day for the 3 years prior to starting her business.Â
We chat about the challenges we face as women when running a service based business and putting ourselves out there. We both agree itâs a big thing to show your face but for AJ itâs all about making you feel comfortable.
Tune in to hear tips and techniques AJ uses to help you show up as your best self during your photo shoot. As well as the different photo shoots, how to prepare for them, how to choose the right photographer for you, as well as whatâs included in her packages and more.
If youâd like to know if AJ is a good fit for you, why not book a discovery call with her and have a chat.Â
Hereâs where you can connect with AJ:
www.ajharringtonphotos.com
www.instagram.com/ajharringtonphotos
www.facebook.com/ajharringtonphotos
In January 2023, I made the decision to close my Facebook Group. I could see from the outside looking in this would look like a strange thing for me to do, especially as I teach you how to use social media as a marketing tool.
Tune in as I take you on the journey of why I started my free Facebook Group, how it evolved over time, and the reasons I made the decision to close it. Youâll also hear why I created my new paid membership The Blooming Biz Academy, and how itâs become a highly engaged community in such a short time.
This episode has business lessons, marketing tips and where you can still get your hands on some free stuff to help grow your business.
Hereâs the link if youâd like to find out more about The Blooming Biz Academy Digital Marketing Courses | Blooming Biz Academy | Online Social Butterfly
In todayâs episode, I chat with Nina from Mindful Parenting Lifestyle about her business, and her experience of completing my course, List Builders Lounge. Having a corporate background in compliance, lead magnets, trip wires and list building was not part of her vocabulary.
Tune in to hear how Nina got more than she bargained for when she signed up to the live round of List Builders Lounge. The advantage of attending the course live gave her a community to validate her ideas, receive feedback from other members in the group, as well as provide feedback on their ideas. Â
Nina said âItâs really opened my eyes to new things. Before I started, I was like, my coaching program, thatâs what I do. Now thereâs so many things I can do to add to what I offer.â
Ninaâs vision for this year is to create a subscription box for parents. Head over to Ninaâs website and join her mailing list to be the first to hear about it. Also, check out some of the free resources she created during the course mentioned in this show while youâre there.
I asked Nina what she would say to anybody thinking of doing the next live round of List Builders Lounge⌠âGive it a go because youâve got nothing to lose and so much to gain. The wealth and experience youâll get from Sarah as well as the other people in the course⌠itâs mind blowing. I was so surprised at how much I learntâ. Â
Here are the links to Ninaâs website and socials:
Mindful Parenting Lifestyle | Courses | Australia | Perth
https://www.facebook.com/mindfulparentinglifestyle
https://www.instagram.com/mindful_parenting_lifestyle/
This week I chat with Nikki Paterson. Nikki is passionate about education and training. She created a course to fix a problem she knew people were having, but she didnât think about how she would market or sell her course. She needed help and thatâs how she came into the world of the List Builders Lounge.
She shares the confidence it gave her by completing the live rounds, and the support she received from other members of the group. Saying if she hadnât committed to the live rounds, planned ahead to attend each session to keep her on track she would still be working on it. She walked away with everything she needed.
We talk briefly about tech, software, and the cost involved in launching a course. Nikki uses an all-in-one platform called Zenler. Telling us why she chose to use them, and how it meets her needs.
As a participant to my last List Builders Lounge, I asked Nikki her thoughts on what some of the key elements she thinks are good to have in place before committing to the course. Tune in to hear what she has to say.
More info on List Builders Lounge can be found here
Hereâs where you can connect with Nikki:
https://www.facebook.com/accomplisheducationau
https://www.youtube.com/channel/UCWq1RQs_uEUCz143fK4kqZA
Feel free to use Nikkiâs affiliate link if youâre interested in Zenler https://www.newzenler.com/invite/b48E5e
This week I chat with Email Marketing Expert, Yael Keon. Like many of us, it wonât surprise you to hear Yael started her own business to have a say on her own time.
Tune in as Yael lets us in on how she came to niche into the world of email marketing. Sharing a myriad of juicy tips, including how to take the pressure off and give yourself permission to email your audience. Donât be surprised if you listen to this episode and get straight into writing an email to the people on your list â they want to hear from you!
We talk all things what to share, when to share, why you share, and how to share the information your audience is waiting for. As well as the best place to start, some of the software out there available for email marketing, including her recommendations, and how each one differs depending on what it is youâre trying to achieve.
If listening to this episode does one thing today, let it be to give you permission to take the next step with your email marketing regardless of where youâre currently at with it.
Like starting a business, donât think you need to have everything in place to begin. Just start!
Hereâs where you can connect with Yael:
Instagram: https://www.instagram.com/yaelkeon/
Facebook: https://www.facebook.com/yaelkeon
As promised, here are the websites to the different software mentioned in todayâs episodes:
Mailerlite - www.mailerlite.com
Klaviyo â www.klaviyo.com
Active Campaign â www.activecampaign.com
Tune in to hear what an email list is, what itâs used for, and the importance of having one of these in your business. Iâll tell you the best place to start, and why you need to be consistent when keeping in touch with your customers, past, present, and future.
Although Iâve been in business for over a decade, you may be surprised to hear itâs only in the last 3 to 4 years I have actively built my email list. I have worked so hard to get it to where it is today, and I just love to share free content with my audience. My list and email marketing are one of the most important marketing activities in my business.
Youâll hear how I effectively use email marketing to make sales in my business and connect with my audience, as well as tips on the opportunities you have for people to sign up to your list.
Donât worry about whether youâre cluttering up peopleâs inboxes, they will have a system for catching-up with your news.
I share some of my list building strategies; where to start, and great places to promote it. I also touch on lead magnets, and what this might look like for you. As well as things to consider when youâre creating an opt-in, what your customer journey will look like. Donât be afraid to test things - put it out to your audience, see what they respond to. Weâre always learning and growing in business.
Remember people opted-in because they want to hear from you and want to know about your offers.
If youâre not already on my list, feel free to head over to my website and sign up there - Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly
Back by popular demand! Today I chat again with my very own Business Manager, Marianne about all things Teams. The difference between Teams and Zoom, how it works and what you need (or not) to use it.
Unless youâve been living under a rock you will have heard of Zoom, but not everyone talks about Teams in the same way, even though it does all that Zoom can, and more. Teams is a Microsoft application which allows you to video call for up to 30 hours â who knew! Marianne is passionate about making our money work harder in our business⌠Why would you pay for Zoom if youâre already paying for Microsoft?
It may surprise you to hear you donât need to have a subscription to use it. So, letâs say you have a meeting set-up with a potential client, if they have sent you a link to join their meeting it doesnât mean you have to have Microsoft Teams on your computer, laptop, or phone to join, you can simply come in as a guest. You can chat, share files, share links and much more.
Marianne managed to convert me into using Teams, I like to use it best on the go so I have it on my phone. Itâs great if I need to contact my VA about something, I can quickly type a message and itâs there for when sheâs next online to pick it up. Itâs been a bit of a lifesaver.
Tune in to hear why Marianne raves about Teams, how she uses it in her business, and which one of the Microsoft apps is her favourite.
Hereâs where you can connect and learn more from Marianne:
Instagram: https://www.instagram.com/thriveadminservices/
Facebook: https://www.facebook.com/thriveadmin
Marianne also runs a Facebook group which is free to join called âMicrosoft Dynamosâ where she has a different theme each month to showcase what Microsoft has to offer.
Also, as promised, here is the link to the last episode Marianne appeared on.
EP15 - Marianne Tansley - Online Social Butterfly
In todayâs episode, Sarah chats with Sinead about what itâs like to work with an OBM (Online Business Manager), the difference between an OBM and a VA (Virtual Assistant) and knowing when itâs time to engage an OBMs services. Sharing a bit about her business journey so far, and her motivation to starting her own business.
Sineadâs not only specialised in sales and assisting small businesses and entrepreneurs to scale up sales strategies but can also enhance your CRM (Customer Relationship Management) and system usage. They chat about some of the systems out there but more importantly about it being the right system for you, being able to utilise it to its full advantage, giving you exactly what you need. Having used many systems that are on the market, Sinead is best placed to recommend the best ones based on your needs.
You know youâre ready to hire an OBM when you wish you could clone yourself. Youâre doing all the things but know thereâs a better way, your head is full and youâre tired of all the decision making. Youâre looking for someone with the skills to come in and make recommendations, as well as take it off your hands to create workflows, automations, setting up systems to make your life easier. Not only that, imagine having the confidence to take a break knowing someone was taking care of your business while youâre away.Â
If your brain is exhausted and you could do with another you, an OBM could very well be what youâre looking for. Below are Sineadâs details if youâd like to chat more about implementing systems into your business so you can focus on the things youâd rather be doing.
https://www.facebook.com/CCreativeVA
https://www.instagram.com/corkscrewcreative/
https://www.linkedin.com/company/corkscrew-creative/
When I started my business over a decade ago, it was my intention to grow it slowly. I wanted to work part time so I could be present for my young boys - things look very different these days.
Today I share with you all about my team, who they are, how I chose them, and why. As well as why each of them performs the tasks they do. This is the part you find out what I love to do and the things Iâm really bad at â I definitely play to my teamâs strengths. This is going to help you when youâre considering hiring a team member, perhaps youâre ready right now. Remember you donât have to do everything yourself.
As you grow your business, you will always need people to help you. You can definitely run a business by yourself but only up to a certain point. I work inside my business between 30 - 50hrs per week nowadays, varying wildly depending on what I have going on. Of course, I work more when Iâm having a launch â like last month when I launched Blooming Biz Academy.
My team consists of four fabulous members â my tech savvy husband, Grant. My Online Business Manager (OBM) Marianne, my Perth Virtual Assistant (VA) Clare, and my overseas VA.
Between the five of us, weâre a well-oiled machine. Grant takes care of my website as well as managing our home. I refer to Clare as like having a boss - she keeps me on track and focused. Marianne turns my words into eye-catching automated emails and brings an extra brain to the business. And my overseas VA looks after some of my social media, and community engagement. This is just a snippet of what my team do, I share almost everything they do with you in this episode. Tune in as there may be some tasks on the list of jobs you donât like to do that you had never even thought of outsourcing.
Tune in to hear how together we make it happen!
Iâve popped the links below if youâd like to find out more about any of my team members.
My VA, Clare aka Pen and Paper Girl Pen and Paper Girl - Business Administration Service
My OBM, Marianne - Home - Thrive Admin Services (simplero.com)
My overseas VA - Virtual Elves Home new - Virtual Elves
This episode is for you if you wish you had more hours in a day, you long for a home that is less cluttered, youâre so busy you canât find time to do anything for yourself, and youâre so overwhelmed you wouldnât even know what to do if you had time.
In todayâs episode, I chat with Bridget Johns, Organisation Expert - Declutter Coaching & Life Organisation at Be Simply Free. Be Simply Free exists to teach women to reduce their mental load by decluttering their homes, phones, calendars and minds so they can find more space in their homes and time in their calendars to collect moments, not things!
We chat about the amount of physical stuff we surround ourselves with, and the effect it has on our mental load. How not to feel overwhelmed when we think about decluttering our space or our mind. What micro changes we can make in our day to get us to where we want to be.
Why itâs important to have a nice clear area to work from, the luxury of having a home office space with a door, and things we can do if we donât have a dedicated workspace. Bridget also mentions a couple of apps we can use to help with decluttering, or to help create a new habit.
She shares more about her philosophy âStop, Focus and Noticeâ. You can read more about this on her website.
âClear Clutter Find Timeâ is Bridgetâs online course which begins on the 10th of February 2023. Itâs all good having someone come into your home and do the physical decluttering for you but itâs about building new habits that keep you decluttered for longer. If a course isnât for you, she also offers 1:1 guidance and support. Find out more about this on her website, Iâve popped the link below.
There are so many juicy tips in this episode which are sure to get you motivated to see you on your way to a less cluttered 2023.
Connect with Bridget here:
www.instagram.com/be.simplyfree
www.facebook.com/besimplyfree
www.besimplyfree.com.au
If youâre looking for motivation, guidance, techniques, and a list of questions to ask yourself to help you set goals for the coming year then this episode is for you.
Your answers to the many questions in this episode will help you create the goals that will help you grow the business of your dreams.
I think youâll agree, sometimes we do things in business we donât particularly like because theyâre profitable and generate income, and sometimes we do things that donât generate income, but we do them because we love them. But how often do we stop and ask ourselves what these are?
Tuning in to last weekâs episode first will give you an insight into how I was able to review the year that was, so I was clear on what I wanted more of this year.
Did you have big plans for 2022 you didnât get around to achieving? Have you stopped to write down what they were? Ask yourself why they didnât happen. When was the last time you asked yourself why you started your business? What gets you out of bed in the morning? What lights you up? Hear my answers right here, as well as one of the goals I finally got round to launching at the end of last year. Â
Promise me you will sit down and write down the answers to the questions in this episode. Remember a goal without an action plan wonât get you very far, be realistic with the time itâs going to take to reach it, block time in your calendar once a week to work on your business where you can work through your action plan.
Iâd love to hear the goals you are working towards, drop me a DM on Instagram and let me know.
2022⌠What a year! Tune in to hear my biggest lesson and the reasons I will continue to grow my business in ways that light me up, creating beautiful courses and things for you within Online Social Butterfly that make me excited. I share with you some of the opportunities that came my way throughout the year that I declined, and the reasons why.
I also share with you the multiple changes I made within my team, and how I felt about it all, including what itâs like working with my husband.
The new Mastermind I joined, after searching for quite some time before finding the one I knew was for me. The financial commitment and the reason I chose the one I did.
I also let you in on my goals for 2023, and what Iâd like some of my launches to look like. Also, what it is that makes me feel energetically like Iâm in my zone of genius.
At the start of last year I put some boundaries in place around the days I worked, I let these slip a little towards the middle of the year and found myself burning out. One of my goals is to work less, yet I find this a bit of a struggle given I have severe workaholic tendencies. Hear the boundaries Iâm holding firm this year.
One of my biggest achievements was launching this podcast. I didnât miss a single week of an episode until I took a break at Christmas. My goal for this remains the same - providing guidance, support and advice thatâs going to be helpful for you and your business. If youâd like to be a guest on my podcast, youâre a female entrepreneur and you think my audience (female entrepreneurs) would benefit from your message, then feel free to reach out to me at Hello@onlinesocialbutterfly.com.au Iâd love to connect with you.
If you could take one thing away from todayâs episode, Iâd like you to reflect on 2022, write down what you achieved, what you did or didnât do, and take a moment to celebrate. Itâs important we stop and recognise how far weâve come.
I have some big goals for this year, and some enormous ones for 2024.
Thank you for listening to my podcast. Iâm really looking forward to hanging out with you again this year.
In todayâs episode, I chat with Julie Anglesey from Renovating Made Easy. Julie was on site in her car when we recorded this episode. She teaches frustrated property investors to become fearlessly profitable renovators.
Splitting from her husband after renovating their second house together, did not stop Julie from following her passion of renovating houses. Hear how she went from being a housewife, working a full-time job to suddenly giving up her job, having no borrowing capacity, and a mortgage on the house she was living in, to flipping houses for profit.
Julie shares her story of taking lifelong experiences and turning them into a business at the age of 53, believing itâs never too early or too late to create your dream life, no matter your age or financial circumstances. While wondering how she was going to cope financially Julie was invited to a property investors meeting to do a presentation about the flips her and her husband had done. You will not believe what happened the very next day.
Looking back over the years Julie shares some of the lessons sheâs learnt along the way, the things she wished sheâd done sooner, and some of the frustrations sheâs encountered in business.
Get ready to be inspired, ladies!
Julie is now ready to release her How to Renovate for Profit online course, so
renovators from all over Australia can access her simple system and become clear, focused, and confident house flippers.
https://www.facebook.com/renovatingmadeeasy
https://www.facebook.com/groups/578649682651126
https://www.facebook.com/groups/470258611334768
https://www.youtube.com/channel/UCEuNnYdfsZ9bvdUk22_JoFA
https://www.pinterest.com.mx/julieanglesey50/
https://www.instagram.com/renovatingmadeeasy/
In todayâs episode, I chat to VĂŠronique - Founder and Director of Unique Tenants Consult. Hear what inspired her to start a business over 50, the legacy she wants to leave, and what guides her every day to enrich the lives of tenants.
With a bachelorâs degree, and an advocate for lifelong learning, VĂŠronique knew she had to educate herself if she was going to educate others, hear how she went about that. Â Sharing what she has found most daunting, and how she found social media such a huge learning curve.
Having been a tenant who experienced rental issues herself, as well as being unemployed for five years, and experiencing ageism when trying to find employment, she felt depleted on all levels. Driven by her passion to help others, and make a difference, sheâs out to educate and inform tenants of their rental rights and responsibilities and make suggestions to help them negotiate a mutual satisfactory outcome as they have sometimes been misled.
We chat about the experience age brings, and the skills we have now compared to when we were younger. Self-doubt! Imposter syndrome! Questioning why am I doing this? We must believe in ourselves and keep our eyes focused on the goal.
VĂŠronique always thinks âHow can I use what Iâve learnt today and how can I share that with my tenants and my community to enrich the lives of other peopleâ
Hereâs where you can connect with VĂŠronique:
www.tenantsconsult.com.au
Facebook.com/TenantsConsult
In todayâs episode, Sarah chats with quirky Kerry Ridley, owner of My Little Bookshop. Recalling travelling with her family to be one of the best experiences of her life.
Tune in to hear Kerryâs journey to how My Little Bookshop began, to what it looks like today only 3 years after she started her own business in her 50âs. Sarah and Kerry laugh about the things people say that we put up with when weâre younger compared to what we put up with as we grow older, and wiser. Â
Kerry shares her advice to anyone looking to start their own business later in life - sheâs sure glad she did. There are so many women out there over 50 doing their own thing and kicking goals - donât regret not giving it a go. Thereâs also talk of confidence, feeling less inclined to explain yourself, and not having to deal with the self-doubt her younger self would if she had taken this path sooner.
Hear how she sold her first book, and all the fun things that take place inside her beautiful indi bookshop located on Rockingham Foreshore here in Western Australia. A place for community, empowering women, and inclusivity.
Such an inspirational podcast for women listeners of any age.
Jump over to Kerryâs website and check out the calendar of events in the âWhatâs coming upâ section, or connect via socials:
https://www.mylittlebookshop.com.au/
https://www.facebook.com/Mylittlebookshop19/
https://www.instagram.com/mylittlebookshop_/?hl=en
This year Iâve been upskilling in terms of how to do a great launch. I wanted to share with you some of the things Iâve tried, what worked and didnât work and how I keep moving forward to add success.
Creating an online course is like creating another business, itâs exhausting. Itâs not only important to have a plan, but also just as important to make sure you have some support before and during your launch as it really can take over your life, taking you away from other activities.
I share my recommendations for all things to consider from building momentum, making the time to respond to your audience, social media, bonuses, discounts, bumps, upsells and down sells. Thereâs more involved than you may think. From cart open countdowns, different time zones, email marketing, the list goes on.
I also share where Iâd like to be when I launch next year and 2024. Â
Showing-up before and during your launch is imperative, people need to hear what youâve got to offer and how itâs going to help them. Try out different types of content and see what lands with your audience.
Remember, every time we launch, we learn and grow. Iâd love to hear how you get on if youâve had a launch and your key takeaways and learnings for next time. Â
Donât forget to leave a review and subscribe so you donât miss an episode. Happy listening!
Starting as a teen mom with limited financial resources, Stephanie put herself through college, started two successful businesses and quickly rose to leadership positions in multiple corporate roles. These days sheâs travelling the world alongside running her business, promoting the opportunity for her clients to live their best life of freedom and abundance in whatever way is meaningful to them.
One of her favourite sayings is âThe money is in the mindsetâ. Adding âI could easily give you the strategy to become a successful business owner, but if you donât believe it, you wonât implement it in a way and show up in a way that will actually attract money into your business.â
Tune in to hear what inspired Stephanie to make plans and become a location independent entrepreneur, as she shares her story so far.
Hear how she makes it work for her and her clients, creating a schedule that works for her life, and clients around the world in different time zones. One being intentional with days you work like a regular job, not forgetting to factor in time off to enjoy the culture of wherever you are in the world. Oh imagine!
An extrovert by nature, Stephanie finds it easy to strike up a conversation. By doing this sheâs met some incredible people along the way. She also tells us what she does to stay connected with friends and family while sheâs on her travels, and what she does to make sure sheâs not lonely.
Donât miss this episode if youâre dreaming of becoming a digital nomad, incorporating work and travel. Stephanie shares many tips and stories of her journey so far, itâs fascinating.
Can you guess where abouts in the world Stephanie recorded this episode from?
If youâd like to connect with Stephanie, here is where youâll find her:
Clubhouse: www.clubhouse.com/@stephanieritz
Instagram: www.instagram.com/stephanieritz.co
LinkedIn: www.linkedin.com/in/stephanie-ritz
Studying in Hamburg at the Institute to Graphic Design, Constanze is passionate about creating a brand you love, and want to show off. She shares the inspiration behind starting her own business after working for medium to large agencies both here in Perth, and in Germany.
Tune in to hear her response when Sarah bravely asks, do I need a professional logo now we have Canva? Chatting all things brand identity, from colours to fonts, as well as all the other elements that make up a brand.
This episode is for you if youâre wondering what itâs like to work with a graphic designer. You may have been in business for a while, starting to get recognised but donât feel as though you have all your branding elements in place giving you the confidence to show up where youâd like.
Constanze takes whatâs in your head and in your heart and brings it to life, starting by asking a set of specific questions of what you do and donât like.
Whether youâre working with a graphic designer to create a whole new brand, or polish the elements you already have, after working with Constanze you will walk away with your very own style guide which will help you be consistent across all your marketing, so youâre recognised by your ideal clients immediately.
Tune in to hear what you can be thinking about before hiring a graphic designer. Interestingly itâs not just about you.
If youâre ready to stand out from the rest, here is where you can connect with Constanze.
Connect with
@ckgraphicdesignperth
Alicia settles into her very first podcast interview by sharing how she went from being a qualified teacher to where she is today.
So much wisdom shared in this episode when it comes to making sales easy, not sleazy. How as women weâre often reluctant to talk about sales, and money, but weâre very good at building relationships, and making connections with people, seeing how we can help them. Hear Aliciaâs simple strategies to reframe our approach to doing sales our way. Â Some may surprise you!
They chat about the tricks not to miss when youâre getting leads through the door to the importance of nurturing the customers we already have. Â
Alicia shares some fabulous insights into the things we need to consider when looking at whether our product or service is profitable. Especially when studies show itâs 5 times more expensive to get a new customer. Selling to existing customers has a 60-70% success rate vâs only a 5-20% success rate when you sell to new customers. Only 18% of companies focus on keeping their customers.
They also touch on what to factor in when calculating how to make a profit whether youâre selling a service or a product. Â
If youâve been feeling a bit of a slump or lack of motivation when it comes to sales, I highly recommend tuning into this episode for some inspiration. You never know where it may lead.
If youâd like to connect with Alicia or hear more about her consulting, coaching and training packages to help you build your bank account daily, here is where youâll find her:
https://www.instagram.com/aliciamenkveld/
https://www.facebook.com/SavvyinSmallBusiness
https://www.linkedin.com/in/aliciamenkveld/
https://www.Aliciamenkveld.com to download Aliciaâs free guide.
Danni creates websites using WordPress and Divi. She loves the flexibility, and the fact once sheâs handed it over, you have full control giving you the ability to maintain it. Tune in to hear why itâs important you have control of your website. Â Â
Hear what she has to say to look out for if youâre initially swayed into choosing a cheaper option, and why this could end up costing you more money over time. Â
Danni recommends being open and upfront when shopping around for a website designer, make sure you connect with the person you are going to be working with, be clear on your budget and what you want, and that itâs ok to start with a homepage and build from there.
Your business is forever changing so donât wait until youâve got all your content together to launch it, get a homepage built, and you can expand from there. Both agree that done is better than perfect. Comparing building a website to building a house; itâs always going to need maintenance, changes, and improvements.
If you work with Danni, as well as handing over your website she will provide you with a recorded handover which answers all the questions specific to your website, so youâre able to refer to at any point, helping you to make your own changes, and not having to pay for someone else to do them for you. Â
She also shares the basics you need to know the answer to as you begin the process of working with a web designer; Who are you? Who are you servicing? What services do you provide? And more.
If youâd like to work with Danni, or connect with her on social media, this is where youâll find her:
https://instagram.com/blackcactus_digital/
https://facebook.com/blackcactusdigital/
Donât worry if youâre new to lead magnets, or havenât heard this terminology before, Sarah tells us what a lead magnet is, why itâs a super important marketing activity for your business, and how to go about choosing one for you and your audience.
A lead magnet, or perhaps you know it as a freebie, or an opt-in is a free resource you will give your audience in exchange for their email address. Ultimately, it leads people in to buy from you.
Sarah shares some ideas for what your lead magnet can look like when it comes to what you are going to giveaway to your audience, and the things to consider when creating one. Plus, what to do next.
Whether youâre selling a product or a service, you need to know the answers to what would my audience like to know before they purchase from me? What does the customer journey look like for them? How can I show Iâm an expert in my field?
You might be interested to hear Sarah share the two assets in her business that she will not be giving up.
Sarah laughs as she talks about a lead magnet she came up with for her business which ultimately leads her audience elsewhere, but hey⌠sheâs all about sharing the love.  Â
There are two ways you can build your list, the organic way, or by using FB Ads.
Todayâs episode is sponsored by Sarahâs course âThe List Builders Loungeâ. If youâre looking to skyrocket your list building efforts and want to find out more, here is the link:
Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly
Donât forget to leave a review and subscribe so you donât miss an episode. Happy listening!
Growing up in rural Ireland, IT wasnât the expected career choice for Caitriona. After finishing University, it was clear to her she didnât want to become the accountant she thought she did.
More than ever small businesses are contacting her for help after they have been impacted by cybercrime. Donât let this be you!
If Cait had a dollar for every time someone contacted her to say âI never thought it would happen to meâ sheâd be a very rich woman. Caitriona is here to help prevent it from happening in the first place, sharing her advice on the things we need to consider and put in place when it comes to keeping us safe online.
Did you know 60% of small businesses impacted by a cyber incident never fully recover. Businesses need to understand the tactics hackers might use to manipulate into paying fake invoices, also making sure you can recover, having systems and processes in place for this.
How important it is to get the basics right to stay safe online. What are the basics?
What we need to consider, and actions to take. Ask yourself⌠How would your business continue to operate if you couldnât log on tomorrow? Could you keep operating? How long would it take you to recover? Itâs a scary thought, one not to be ignored.
She also shares the most common scams happening at the moment. Without knowing we give away a lot of information about ourselves online that hackers can use against us. You may be shocked to hear her share the small business whose website was hacked.
Cait wraps up by sharing how you can work with her. She delivers a lot of free workshops, a one hour business health check, and has recently created a one-day workshop (next one is October 2022) because she knows one of the biggest challenges for small business owners is they know what they need but perhaps donât have the confidence to deal with it, weâre talking password managers, multi factor authenticator etc.. you get to do a full review of your risks as well as fixing up any issues all in one day.
Here is where you can connect with Caitriona:
https://www.linkedin.com/in/caitrionaforde/
https://www.instagram.com/cait_cybersafe/
https://www.facebook.com/caitbusinessconsulting
Before relocating to Singapore for her husbandâs work in 2021, Grace was running a successful dance events company. She wasnât a stranger to running a business, building a community improving her services, and connecting with others.
She missed beautiful smelling, non-synthetic candles/fragrances in their new home so came up with the genius idea to create exactly what she was looking for⌠solving her own pain point if you like. Knowing she couldnât do it all herself she went on the search for the best marketing agencies, reading reviews as well as setting aside a budget. She knew she could launch her business with the 200 Instagram followers she had, and a few people on her email list but also knew if she wanted to reach wider audiences then knowing her numbers and paid advertising was the way to go.
Tune in to hear what Grace has to say about what you should be getting from a digital marketing agency. From content creation to campaign structures and return on investment, this episode has it all. Talking about the numbers you need to consider before investing in an agency so youâre not throwing your money away.
Grace sells beautiful Ora diffusers with 100% blended oils that donât need power, expertise or watching over when you leave a room. All created from her kitchen in Singapore using the best oils that you can just pop in and turn on.
Connect with Grace on her Instagram:
@begintoarrive
@grace.mae.armstrong
Or visit her website: https://www.begintoarrive.com
Foundr.com is the education company Grace referred to in this episode.
During their chat Sarahâs FB Ads foundation course came highly recommended, find it here
onlinesocialbutterfly.com.au/online-courses.
As a qualified process engineer, Enrika started her bookkeeping business as a side hustle to provide her with the flexibility to be able to support the lifestyle she wanted to create for her and her family. After a while, she saw the potential of running her business in its own right, making it a steady income stream, so she rebranded to Mind Your Money in order to grow her business to more than bookkeeping.
In this episode the ladies chat about their business journeys including some of the challenges, the importance of mindset and building a network to connect with others. Saying itâs hard to be everything in your business, and how good it is to know your strengths and outsource your weaknesses, so your business doesnât take up all your time.
Hear the questions itâs ok to stop and ask yourself to help you move forward. One being, what are we trying to achieve? Not everyone is in business for the money. Define success for yourself. Donât be afraid to ask yourself, what does success look like for me? Itâs so easy to get caught up in what everyone else is doing, looking like theyâve got it all together.
Enrika is passionate about making sure you do something for yourself every single day. It doesnât have to be going for a massage or meditating. It can be something as simple as having a cuppa in silence, giving yourself time to take a short break, reflect and give yourself the headspace for the ideas to come in.
Hoping to inspire others Enrika is going to start doing a monthly theme and some videos about business life integration focusing on things like cashflow, mindset, success, all obligation free. So, if youâd like to connect with her, or find out more hereâs is where you will find her:
www.facebook.com/MindYourMoneyBiz
https://au.linkedin.com/in/enrikag
https://bit.ly/googlebusinessmindyourmoney
https://www.instagram.com/mind.your.money
Hashtags, insights, different platforms, and scheduling tools and much more are touched on in this episode.
Social media is a fabulous marketing channel for our business, like everything else itâs forever changing. Sarahâs here to debunk some myths such as⌠ Does Facebook reduce my reach because Iâve shared it from Instagram? Why canât I post just once and get someone to buy from me? Do I need to be on every platform? How do I know which platform(s) I should be on? What do I need to consider when deciding where to show up? How many hashtags should I use?
Hear a bit about Meta Business Suite - the ability to post on more than one platform at a time, as well as being able to customise your content, and use it from an app on your phone â who knew?!
Letâs not forget although social media is a free tool in terms of it not costing any money (unless youâre paying for Ads, of course). Free in monetary value perhaps, but itâs not completely free when you think about the time, energy, knowledge, and skills you need to create content to grow your audience organically.
Itâs interesting what she says about the number of followers you have, and how this can be seen as a vanity metric.
Her message is clear⌠be consistent and keep going. Sarah has people who have followed her on social media for a long time, they may not have purchased anything from her⌠yet. However, they engage with her on a regular basis, and attend her free classes. People can hear your message all day every day, but it must land for them at the time theyâre ready. So, show up regularly and build that know, like and trust your audience is looking for.
This episode is for you if you are looking to improve your social media presence without the worry and anxiety it can sometimes bring with it. Setting small goals for continuous improvement is key. Be honest with yourself and stop putting yourself under pressure.
Feel free to DM Sarah if youâve implemented any of her tips from this episode. Itâll make her day to hear how youâve got on.
Donât forget to leave a review and subscribe so you donât miss an episode. Happy listening!
Louise shares all about knowing what to do, when to do it, how to do it, and what not to do. From small talk tips, to building rapport, including best practise when it comes to how to present yourself with confidence. This episode has got it all!
The Percy Institute is both a training and consultancy organisation, their role is to give you confidence by learning the intricacies of modern etiquette both business and social. Having had offices in Singapore and Shanghai Louise is more than qualified to consult widely on cross cultural awareness issues as well.
They discuss the evolution of manners, and how much things have organically evolved over Louiseâs 30 years in business. How itâs always important to be kind and considerate to others. Also, the importance of correctly addressing somebody upon first meeting, and being able to build rapport which can lead to successful business.
At some point, weâve all gone to an event on our own and felt daunted by the fact we donât know anyone. Making sure you arrive on time is key, as itâs highly likely the organiser will be there to greet you and be able to introduce you to someone. After all, that person is likely feeling the same way. Remember you already have common ground, the fact youâre both at the same event for the same reason. Itâs interesting to hear what Louise recommends you do after attending an event, helping you to feel more comfortable and prepared for the next one.
They also discuss what itâs like showing up in a digital age, and the importance of first impressions whether youâre showing up online or in person.
Tune in to hear Louiseâs saying about being prepared and being able to show up as your best self, as well as some of her amazing stories of how she got to where she is today. Â Â
Hereâs how you can connect with Louise:
https://thepercyinstitute.com
https://www.facebook.com/ThePercyInstitute
The elegance club is the name of Louiseâs Facebook Group
https://www.instagram.com/thepercyinstitute/
https://www.linkedin.com/in/louise-percy-01866510/
You may have been watching Black Friday promotions from the sidelines and wondered if you can use them in your business. This episode is going to give you a lot of tips and tricks on how you can leverage yourself into a Black Friday promotion and set yourself up for a brilliant end of year.
Black Friday always falls on the Friday after Thanksgiving. Over time itâs expanded to more than just one day - seeing promotional emails and social media coming out up to one week before.
Regardless of how consumer confidence sits customers always have money to spend in the build-up to Christmas. The last couple of years have seen more and more people switching to online shopping. Sarah shares tips on how to get our consumerâs attention. Your audience are going to be looking out for an irresistible offer, so knowing what they want is key⌠donât be afraid to ask them. Â
It doesnât necessarily mean you have to offer heavy discounts. It could be an exclusive offer only available during Black Friday. Consider adding free gifts, or a Black Friday bonus. Tune in to hear more!
Sarah likes to donate to a charity or a local cause, a couple of which are in the notes below. Â
For a successful Black Friday Promotion you really need to start getting organised now, as it takes effort. If youâve done one before, look back at what worked last time, and what changes can be made to make it better this year.
So, it youâre considering getting involved in a Black Friday Promotion this year and want to know how to get your consumerâs attention? This episode is definitely for you.
Here are the links to the causes Sarah supports mentioned in this show:
https://www.kiva.org/ and https://www.womenforwomen.org/what-we-do
Donât forget to leave Sarah a review and subscribe so you donât miss an episode.
Happy listening!
Having been a dietitian for over 30 years she knows her stuff and is passionate about taking the overwhelm out of meal planning âknowing whatâs for dinner every night saves time and money, plus one less decision to make when youâre tired and hungryâ.
She shares the impact on what we eat has on our health, weight, and hormones, and how improvements can be made through diet and movement âif we donât use it, we lost itâ says Nic.
Nicâs approach is not to give you a diet plan, or tell you what to eat, saying it really is up to the individual. She likes to find out about your lifestyle, see where youâre currently at before making suggestions for improvements.
This episode is absolute gold! So many tips if youâre looking to improve your lifestyle and eating habits. Hereâs a taster of some of her tips:
- Donât drink coffee on an empty stomach
- If youâre going to snack, make it healthy. She recommends carrots, and hummus
- Eat 3-4 hours before going to bed giving food time to digest. This also improves quality of sleep
Tune in to hear more!
Her absolute mission is to free up women having to think about what theyâre going to cook for dinner every night. Thereâs a lot of talk about using the meals youâre already making, and bulking them out with the likes of lentils, beans, chickpeas etcâŚ
Nic wants to make it easy for you to eat healthier to match your lifestyle. Jump over to her YouTube channel for recipes and cooking demos, or contact her via any of the following:
https://naturallynic.com.au/
https://www.instagram.com/nicole.naturallynic/
https://www.facebook.com/NaturallyNicWA
https://www.linkedin.com/in/naturallynic/
http://bit.ly/NaturallyNicYouTube
From as far back as she can remember Michelle wanted to be a business owner. Starting out as a landscape photographer, and a magazine article writer before setting up her first official business as a freelance graphic designer. Although this is now history, she shares her journey, and how she got to where she is today.
Based on experience Michelle tells us what inspired her to set up her own Facebook group âLaptops & Lattes Communityâ - a welcome place for other home-based business owners to connect. Also, a place Michelle shares her skills and wisdom.
For the most part Michelle walks us through the five different stages of business growth and what they mean. Although we are all on our own journey there are certain stages we go through where our objectives need to change to keep the momentum going.
- Starting - youâve just launched and are looking to secure clients. Sometimes offering an unpaid gig to gain experience, or in return for a review.
- Emerging - business is up and running and you have a few clients on your books. Youâve gained some experience and are now ready for more clients, as you settle into a new routine and master your increased daily workload.
- Established - youâre close to or at capacity. Youâre in the swing of things but canât afford (or find time to prepare) to outsource. You know you have to make changes to move forward, and look at refining things like your marketing, pricing, your mindset etcâŚ. this is the hardest to get through, as you feel like youâve entered a plateau. Hang in there, the next phase is beautiful.
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Flourishing - business is running well. Youâre at capacity, itâs easy for you to gain clients, your business is profitable and sustainable. Youâre earning enough to support your lifestyle. Although your strategies are working, you can still adapt and refine.
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Scaling - things are working well. You want to take it to the next level. Revenue possibilities are infinite. Try things out, you still donât have to have all the answers at this stage. Make sure whatever youâre doing is aligned with your own vision, and values.
Tuning in to this episode will have you smiling and nodding your head as you realise which stage you are in right now, and the stages you have been through so far on your business journey.
Michelle has some fabulous free resources over on her website, including an eBook â12 reasons your business isnât growing (and what to do about it)â.
As promised, hereâs the link to her website https://www.michellemarks.com. Youâll find the Masterclasses Sarah referred to in this episode there too.
Donât forget to head over to Facebook and join Michelleâs group, âLaptops & Lattes Communityâ.
Here are the other places you can connect with Michelle:
https://www.facebook.com/michellemarksbusinesscoach https://www.instagram.com/michellemarksbusinesscoach/
https://www.youtube.com/channel/UCYASHlHSd_ZA5DjgvN bH5-g https://www.pinterest.com.au/michellemarksbusinesscoach
Whether youâre at the point of upleveling your business, having any self-doubt, feeling vulnerable then Tracy can see exactly what you need to help you on your way, and be able to guide you to what you need.
A lot of women who make an appointment with Tracy, sometimes do so as their business has taken over their lives and they just need an hour a month to stop, get what they need to connect with themselves to move forward. Â
As well as talking about the healing properties of nature, you may be surprised to hear that colouring in is scientifically proven to shift mind and body from a stressed state to a calm one. Pass me the colouring book! Tune in for more self-care tips.
âWeâre realising that we are more than what we do. There needs to be an element of what I want to beâ says Tracy. You will find your personal thing to help you shift gears by asking⌠What can I do? What nourishes me?
Lots of interesting chat about flower essence, and the incredible healing properties of plants and nature. Donât be surprised if you want to head out for a walk straight after listening to this episode, or better still pop your headphones on and listen while youâre out and about in nature.
So, if youâre suffering from burnout, and want to take your foot off the accelerator, like you want to run and hide, pretend things donât exist then add contacting Tracy to your to do list. Hereâs where you can connect:
Website: www.silverdale.com.au
Facebook: https://www.facebook.com/SilverdaleHolisticTherapy
Instagram: https://www.instagram.com/tracy_omeara_smith/
Tracy also has a podcast titled âThe Bloom and Groove Podcastâ. You can listen on apple or spotify.
Having worked with different clients across different services and industries, Eva soon realised e-commerce was her thing as there are so many more opportunities to grow and scale. This episode is full of golden tips on all the things you can be doing before you even think about paid ads. The importance of knowing your numbers, as well as testing your client journey to name a couple of them.
Eva and her team currently manage paid advertising campaigns for their clients on Google, Facebook, Instagram, and Tik Tok. She talks about there being so many opportunities with Tik Tok as itâs still quite new, and more and more people are engaging with this platform.
They chat about what the process looks like moving from doing your own advertising to moving to working with an agency, and the costs and fees that come with that. As well as all the things you can do before engaging an agency. Which again involves knowing your numbers, knowing your client avatar, knowing what your competitors are doing, and more.
Whether youâre just starting out or ready to engage with a digital marketing agency, this episode will give you so many insights, and things you can start doing today for a better future.
They also discuss having the right foundations in place. How important it is to not only understand your client journey but understand your customer lifetime value⌠return on advertising spend is great, but if you understand your customer is coming to your website with a small spend to test it out, before they make another purchase, then another at a slightly higher value, if you know this journey, itâs gold. By knowing this you will be able to make your marketing smarter because all this information is important to make your business profitable and more strategic.
If youâre ready to scale your e-commerce business, I highly recommend jumping over to Evaâs website to book a free strategy call. You can connect with Eva here:
https://www.strivedigital.com.au
https://www.instagram.com/evabuchroithner/
https://www.instagram.com/strivedigital/
https://www.linkedin.com/in/eva-buchroithner-46477842/
Bethan describes herself as a Critical Thinking Facilitator. Making a decision is like having an argument with yourself. Bethan talks about how she helps you to analyse those arguments to figure out which decision is best for you, by empowering you to make your own choices to create the life you want to create for yourself.
She passionately shares how important it is to think about what you want to include in your schedule, your life, your business, and get rid of what isnât working for you. Bethan recommends starting the day getting clear on your priorities, as well as not looking at your phone until youâre ready to start your day.
If youâre running your own business, youâre usually the one making all the decisions which can often lead to decision fatigue. Bethan shares simple strategies which will help you to better focus and manage the overwhelm of all the decisions (sometimes scary ones) and multiple distractions we all deal with every day. One thing that helps is to know your vision, she says. Imagine for a minute you have a decision to make, you automatically think about what it is you want. Instead start by thinking of what you donât want, as this will help you to figure out what it is you do want.
Another great tip. If youâre struggling between option A and B, try flipping a coin. Itâs not about how the coin lands; itâs about how you feel when the coin lands. Interesting!
So many great tips! Tune in to hear them all⌠try them out and see which ones work for you.
Hereâs where you can connect with Bethan:
https://www.linkedin.com/in/bethanwinn/
Instagram @bethan_winn_critical_thinking
https://www.facebook.com/bethanwinn.com.au
Website: www.bethanwinn.com.au
Sarah shares her strategies when it comes to starting your very own community on Facebook - a place which allows you to show up and provide great value. Providing insights into the best questions to ask yourself when thinking of setting up a Facebook group. So, if youâre considering using a Facebook group as a marketing tactic and want to get up close and personal with your audience this episode is for you.
Tune in to hear all her tips from what you need to consider before getting started, best practices to keep your audience engaged, as well as how to share great value to build an engaged community.
The first thing to consider is why you need a Facebook group. And whether you are prepared and have capacity to show up on a regular basis to keep your audience engaged.
As well as this podcast, Sarah has her own Facebook group âThe Social Circus with Sarah.T.â Â A community she set up when she was seeing a lot of her Online Social Butterfly audience looking for digital marketing support and advice. She tells us why itâs important to make it clear the group is managed by you and how she goes about this.
She says, âDonât start a group without a strategy in mind, make sure you have capacity to show up there regularlyâ. Sarah checks-in live with her âgroupiesâ every Tuesday at 9:00am (AWST)⌠ be sure to tune in next time.
Youâll also get to hear her advice when it comes to what to do when someone joins your community, and why itâs important to make your audience feel part of your tribe. As well as showing up and making your audience welcome, itâs important you add great value to keep them engaged, making it a space they want to hang out in.
This link will take you straight to Sarahâs freebies and guides, as well as her current Online Courses Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly
Donât forget to leave Sarah a review and subscribe so you donât miss an episode.
Happy listening!
Marianne is the founder of Thrive Admin Services and has over 20 years' experience in corporate admin and document formatting. When it comes to all things systems, documents, and formatting, if Marianne doesnât know it then itâs not worth knowing. Sheâs an absolute expert, or a rare unicorn as I like to call her.
We chat about Marianneâs love for working inside Microsoft 365 and finding better ways to work that fit with your values and personal brand. Her happy place is when sheâs working in a Word document - yes, you read that right! A problem solver by nature she loves nothing more than fixing up a document when someone else canât work it out. Gaining most of her knowledge working in a corporate environment, yet most of her tips and tricks come from the time she has invested in working things out when others either didnât have the patience, time, or inclination to. Youâll hear how passionate she is about wanting to educate others on the things sheâs taught herself over the years.
It's fascinating to hear her insights into the apps you think you need when you start out in business and overlook the ones you may already be paying for. Microsoft really has a lot to offer, and the advantage of using one system means less passwords⌠bonus! Why pay for Zoom if you are already paying for Microsoft Teams?
This is a brilliant episode if youâre looking to streamline your business, save some dollars, and want to better understand what Microsoft has to offer as an alternative to other platforms out there. To find out more about Marianne and the âdone for youâ services she talks about in this episode, head over to the show notes for links to her website and social media. Donât forget to grab your FREE copy of 50 Secret Hacks for Microsoft 365 from the homepage of her website.
Home - Thrive Admin Services
Instagram: https://www.instagram.com/thriveadminservices/
Facebook: https://www.facebook.com/thriveadmin
Tune in to hear Gemma share some gems about how she operates as a social media manager.
She starts by telling us about her business journey, how she started out as a Virtual Assistant (VA) 3 years ago, before quickly finding her passion for social media, now offering a full suite of social media management.
Not only does Gemma offer content and image creation. She also includes social media post scheduling on Facebook and Instagram, as well as engaging with your audience on your behalf. How cool!
She tells us how she can uniquely tailor her services to meet clientâs needs. She takes the time to get to know your business as if it were her own, walking you through the process of what it looks like to work with her for a smooth transition. Imagine the day⌠one minute youâre spending your income generating time creating your own social media posts, the next youâre in Gemmaâs capable hands. She openly explains it takes a little time from initially connecting but once information has been shared itâs a breeze, and you can get back to doing what you do best.
Gemma and Sarah discuss the importance of community engagement, and how itâs often undervalued. Engaging with your audience is just as important as the content you share. Itâs the fastest way to grow your following⌠Gemma offers this as one of her services too.
If youâve ever wondered what itâs like to work with a social media manager, this episode is for you.
If youâd like to get your hands on Gemmaâs Content Planner or find out more about her hashtag research, this is where youâll find her:
Social Media Manager | Cherry Blossom Social Media
https://www.instagram.com/cherryblossomsocialmedia
https://www.facebook.com/cherryblossomsocials
https://www.pinterest.com.au/gemwilson2013
The most talked about Apple iOS update has got to be the one that took place last year involving data tracking. How us as users werenât aware our data was being tracked as we moved from app to app. This update gave us the power to opt out of having our data tracked - if you tune in, Sarah tells us how.
Data tracking is used by companies to provide us with a product we didnât know we were looking for. It does this by tracking our data, it goes a little something like this⌠you search the internet (or google as we refer to all internet searches these days), for a holiday destination, next you âgoogleâ car hire, a bit later youâre on FaceBook and you see Air bnbs being advertised in the location youâre thinking of travelling to coming up in your feed. Sarah tells us how this is no coincidence, and how we can change our settings to opt out of our own data being tracked.
We hear how customer data is like gold for organisations as they can better understand how to advertise to us. You may be surprised to hear Microsoft as big as it is failed to collect data on its users, certainly a different approach than the likes of Apple, Amazon, Meta, and Google.
Sarah recommends a couple of great shows to watch on Netflix which will help us better understand how the algorithms work, keeping us tied to the apps we use.
- The Social Dilemma
- The Great Hack
Hear what it means for Facebook Ads since this update, including the longer wait time for âreal timeâ reporting.
If you havenât already, one action you can take today inside Business Manager, is to make sure you verify your domain, as this has a positive impact on your ability to run your FaceBook ads.
I hope you feel more confident about how Appleâs iOS 14 update changes have impacted you as a user, and as a business owner by the end of this short episode.
Simone talks about her love of Pinterest and how you can get the most out of it. Calling herself a traffic strategist as she helps business owners drive traffic to their website. This episode is full of insights and top tips.
Sheâs a big fan of repurposing content, so much so she has a resource on her website which shows you how.
There are so many things Simone loves about Pinterest; one is the fact itâs evergreen - content outlasting the likes of other social media platforms. You wonât believe how long one client has had content up that is still receiving interest.
Tune in to hear Simoneâs recommendations when it comes to advertising, what to do if youâre thinking of holding a sale, trialling campaigns, and the best place to start. Top tip alert! When initially setting up your account make sure you add the Pinterest tag to your website from the very beginning (or today if you havenât yet) so itâs already tracking data.
Hear also what Simone and Sarah have to say about Tailwind, a scheduling tool with a community aspect. As promised, here is the link Tailwind Social Media Management Tool | Create, Schedule & Optimize (tailwindapp.com)
Remember Simone loves helping people set-up their Pinterest account, conducting audits and strategy sessions. If youâd like to connect with her to talk all things Pinterest, this is where you will find herâŚ
www.simonepavils.com
www.facebook.com/simonepavilsbusiness
www.instagram.com/simonepavils
www.pinterest.com/simonepavils
Sarah talks about how she helps creative entrepreneurs who might have a brilliant idea, yet struggle to share it, and the whole mindset shift that comes with running your own business. Helping you reduce the overwhelm by encouraging you to take tiny steps to build confidence so you can show up fully in your life and business without fear of being judged.
She shares how the transition from working for some else, talking their language, and their brand to working for yourself and being able to speak from the heart, but not knowing how to go about it. She laughs at the time when she started her business Instagram account⌠she didnât tell anyone about it.
Sarah is passionate about sharing her learnings about knowing what to share with your audience⌠only share what youâre comfortable sharing - a great place to start is talk about what you really love, what you easily talk about and build on that, a tiny nudge of feeling comfortable in this place, before you know it youâre miles away from where you started. One great tip was donât not do something for the fear of taking imperfect action. If you can impact one person, then itâs a positive.
Another good tip is not to feel like you must explain why you didnât show up on socials this week - itâs your business. Donât worry about the people who donât understand, theyâre not your people. So many good tips!
Hear also about what else contributes to her âsweet lifeâ.
Let listening to this podcast be your permission to take imperfect action and be yourself.
In this episode, Sarah shares her strategy on how to create social media posts with ease.
She shares her experience â most people that she works with through coaching and training find posting on social media one of the biggest struggles.
She shares how she does content and how if you break down your content into promotional and baseline, it all gets a little easier.
Promotional content is something that changes regularly according to your marketing or promotional calendar. This needs to be created and updated regularly.
Baseline or evergreen content is the type of content that you can create and have it go out on autopilot, no need to constantly change it.
Baseline content can include:
- About you â share who you are
- Testimonials
- Lead Magnets
- Non-promotional services such as coaching
- Quick tips
- Memes and fun posts
- Posts to get engagement
She then talks about her fave scheduling tool â RecurPost and how this works â allowing you to schedule and forgot.
Sarah also runs a free monthly content planning class via her Facebook group so come and join to participate.
Jenny generously shares her own personal experience when she rapidly rose through the ranks to Principal of a school and found herself burnt out. This led her to question why some people cope so well and others, like herself, found themselves crumbling under the pressure.
She is a renowned leadership coach who specialises in education but also to the wider female business community. She has 2 businesses, but her baby is Positively Beaming. Her goal is to not only survive but thrive in this very business world.
They talk about how as entrepreneurs that are often reluctant to think that we are leaders. She calls this âone man and megaphoneâ. This is a hangover from old stereotypes. We lead our business, set direction, and make sure we are heading in the right place.
Self-leadership is so important. It starts with confidence and self-belief. We are doing this every day. They talk about how many of us feel uncomfortable being coined leaders.
Jennyâs favourite definition of leadership comes from Brene Brown. Her definition is anyone who can find potential in people and processes. So when we hear that, we are absolutely leaders in our own business.
They talk about self-leadership to believe we are enough and that we donât need another course or another thing â we are enough. Jenny also shares the need to take imperfect action â take action, learn from it and keep moving forward.
One amazing tip Jenny gives is to give your inner critic a name and call her out when she holds you back.
Be sure to check out Jennyâs vibrant community on Facebook!
You can connect with Jenny here:
https://www.positivelybeaming.com.au/
https://www.facebook.com/postivelybeaming
https://www.facebook.com/groups/wildlywonderfulwomen
As the Launch Success Coach, Lisa helps coaches and healers translate their one-to-one work into online courses. Her specialty is launch messaging, and she really knows how to work her magic with words.
As a copywriter, Lisa found herself booked out â a common occurrence for those that deliver services such as coaches and trainers. She was inspired to create an online course and quickly developed a passion for helping others create their online course.
Lisa believes that everyone has an online course inside them. Her signature course âCourses that Connectâ takes you through the process of mapping out your course, designing the content and everything in between.
She talks about the fact that we get very overwhelmed with the process of creating a course. In our mind, we often have so much to share and initially try and bundle everything in to the single course.
The hard part of creating your course is NOT the tech â it is unpacking your idea and putting the learning together in a way that flows for your audience. However, many people get stuck inside the tech â this is what often holds them back. The reality of it is, that you can create a course with very simple and unsophisticated tech.
Sarah also shares her experience of creating her courses with Lisa as her launch success coach. She shares her initial launch and how during COVID in 2020, she went on to create more courses applying the knowledge acquired through working with Lisa. Lisa has intentionally created a process that can continue to be applied in your business.
They also discuss the key to launch success â it is about having an audience. This means we have generally battle-tested what we want to create a course on, we have testimonials and we have an audience who is primed to buy from us.
You can connect with Lisa:
https://lisakniebe.com/
https://www.facebook.com/launchsuccesscoach
https://www.instagram.com/thelaunchsuccesscoach
Join Sarah as she chats about all things âvirtual assistantâ from understanding how to outsource tasks in your business to getting organised with tools such as Asana.
Jo Bendle is the Founder of the Meant for More Movement empowering women in business to stop settling and claim more from life.
Sheâll fast-track you to claiming your more with her proven methodology that gets you clear, focused, and taking aligned action towards the right dreams.
Jo shares her own personal journey and how she created a business that allowed her to be location-independent and how she is now the leader of a movement that helps women create a business that lives up to their dreams. She shares honestly her journey when she noticed she was making choices that felt aligned to her values and goals.
In the early days Jo was known for her productivity skills and systems. Her business now uses these tools as the foundation and offers inside her membership, the opportunity for women to work on their mindset, goals and all the things that hold them back.
Joâs membership is called âThe Labâ based on the âMeant for Moreâ system. Inside this membership, you are encouraged to dream big and relentlessly pursue those dreams.
Her one piece of advice in terms of uplevelling our thinking, Jo suggested:
In the morning â choose what the story is. Is this enabling my mission?
You can connect with Jo:
www.instagram.com/jo_bendle
https://www.facebook.com/JoBendleUK
www.jobendle.com
In Episode 5, Sarah discussed the foundations you need to get started with list building. To get started with list building, you donât need lots of moving parts. Start simple â you need an email marketing platform and a lead magnet.
So why is list building important? Letâs look at a couple of things that happened
You know that social media is my jam - I love it and spend a huge chunk of my business teaching and coaching people on how to make the most of it. But (now this may surprise you), I would give them all up before I gave up the most important assets in my business - these 2 assets are:
- My website
- My email list
I have thousands of people following me across my main social media platforms. It is where I spend so much time hanging out, connecting and growing my business. But, let's look back over some events of the past couple of years:
February 2021: Facebook shuts down the pages of the main media outlets in Australia- GONE, just like that, do not pass go, do not collect $200
October 2021: Facebook went offline. Like the whole platform - down for almost 6 hours.
These actions remind us of some cold, hard facts about social media:
We DO NOT own our page, our followers, their info, our content. We are playing in their sandbox, by their rules and at their direction. If it all vanished tomorrow, what would this mean to your business?
My most frequent posts on social media always link to list building - I probably post 3-4 times a week across all platforms encouraging my followers to sign up to my list - it is vital to the health of my business that I get people across from social media to something that I own and I control - that is my email list.
If all this makes you feel a bit vulnerable, now is totally the time for you to start your list-building journey.
To get started with list building, you need 2 things: an email marketing platform and a lead magnet. Thatâs it.
Rachelle Glendon hosts the podcast How To Live Slow where she shares stories and inspiration about motherhood and slow, seasonal, simple living for gentle mums who want to opt out of hustle culture. She supports her clients to do less, be more present and prioritise rest in a world that pressures mums to 'bounce back'. Her first book, The Seasons Of Slow, is due out later this year.
Rachelle shares her own journey where she found herself considering how on earth she could do it all. She discovered Slow Living as the feminine side of Minimalism.
As women who run businesses, we often feel the pressure of trying to do it all, working long hours. She talked about how we can start our business to be flexible parents. We can think that will give us the flexibility we did not get in the workplace.
She talks about how all this can go wrong so quickly â instead of creating a life that suits you and your ebbs and flow, you create work that is just at home.
They chat about listening to your body and your seasons and cycles â what does this look like?
âIf that is the time to capture, your best work moments, there are no rulesâ.
Rachelle teaches a system that allows us to play with seasons and cycles. This is balanced with serious rest time. She calls it âthe seasons of slowâ.
âWe are not used to restingâ.
âThe do less phase is all about learning to have boundaries and saying no to things that are not our priorityâ.
âYou canât be clear about what it is you want if you donât take time to rest and reflectâ.
Rachelle goes through the four seasons and what activities we need to be doing in each season rather than just pushing through constantly.
Here is how you connect with Rachelle:
www.howtoliveslow.com
www.instagram.com/howtoliveslow
www.facebook.com/howtoliveslow
www.pinterest.com.au/howtoliveslow
In Episode 3, Sarah interviews Amanda Kendle. Amanda Kendle is a seasoned professional in the social media space and has had the podcast, The Thoughtful Traveller.
Amanda started a blog 17 years ago. She was encouraged to start travel blogging, initially for someone else and then her own.
Her experience dates to 2010 in the social media space and she now offers support to sole traders, creatives and small businesses teaching them the best ways to promote their work on social media.
As well as running workshops and masterminds, she also teaches social media at Murdoch University (where she taught Sarah in 2021).
As an avid traveller, she runs The Thoughtful Travel Podcast, something which she initially entered as a blogger writing for others about travel.
âConsistency is the key to success with a podcast â it is one of the most important factors. It can be a lot of work but it is worth the consistency as the connections you build are so deep and long lastingâ.
âPeople are listening to you in their ordinary livesâ.
Amanda shares some of her best tips when it comes to pitching yourself as a guest on podcasts. She suggests that you:
- Make sure you are aware of the podcast and its content. Listen to several episodes so you know the format and provide a sensible pitch.
- Pitch yourself in relation to the podcast content â how are you relevant? What can you offer to the podcastersâ listeners? What is your expertise, what is unique and useful?
- Donât be pitching them multiple times in the same week simply because they have not replied to you. Give them a chance to respond.
- Check if there are pitching guidelines and make sure you follow them. If there are none, consider dropping them a quick message on socials and ask.
- Follow them on socials and follow them to create a relationship and connection.
- Know your work and how this aligns.
- Consider what you can share and how it can allow people to connect with you.
Here is how you connect with Amanda:
www.amandakendle.com â find her podcast here
facebook.com/amandakendleconsulting
instagram.com/amandakendle
linkedin.com/in/amandakendle
twitter.com/amandakendle
EP2 - Why you cannot be ignoring video any longer Video has been a hot trend for so long. In this episode, Sarah will chat about why it is a great idea to get visible and if you are not ready yet, some great alternatives to creating video.
In Episode 2, Sarah discussed the importance of video content.
Taken from a study done by HubSpot, she shares some key insights including: ⢠Video continues to be a key priority for marketers. ⢠The amount of video people watch online has doubled since 2018. ⢠Customers use video as an integral part of their brand journey. ⢠87% of video marketers reported video gives them a positive ROI.
With that in mind, video is truly the type of content you want to be creating consistently. But if you feel scared to put your face to camera, here are some tips Sarah shares:
- Remember, your audience wants to see and connect with you, NOT judge you.
- Being visible creates a deeper connection to your audience.
She also shares some tips to get yourself camera ready:
- Try recording yourself on your phone. Get used to hearing and seeing yourself Use these sessions to give yourself constructive feedback, NOT destroy everything about yourself.
- If you want to dip your toe in gently, why not have a go at doing a Story on Instagram. Pop in and say hello, introduce yourself or just ask what people are doing today? It is a gentle way to use video â short and sweet.
- Now if putting your face to video feels scary, here are some of Sarahâs alternatives.
- Warm yourself up to putting yourself on video by using yourself as a voiceover to video â you might shoot a behind the scenes.
- Turn a series of static photos or images into a simple slideshow style video.
- Add gifs and animations to your content.
- Use stock video footage
If you are keen to dive into video some more, check out this free class Sarah has on offer.
Want to create Reels without all that silly pointing and dancing? This class will walk you through how to create Reels in minutes using Canva:
https://onlinesocialbutterfly.com.au/reels-class
Welcome to the first episode of The Social Circus. In this episode, you will meet your host, Sarah Thomson. She will share her journey into entrepreneurship with you. This is an introduction and over the coming episodes, you will get to learn more about Sarah as she shares her wisdom and insights.Â