The Monetization Minute: Recent Episodes
Tom Hammond
Every weekday Tom Hammond, Co-founder and CEO of TheoremReach, the company that brought rewarded surveys to mobile shares different insights and tips on how to effectively boost the monetization of your mobile game.
In today's episode, we talk about how Roblox has embraced the power of user-generated content
In today's episode, we talk about the idea of utilizing the idea of loss aversion within games.
In today's Monetization Minute, Tom discusses what do top-grossing games have in common that is separating them from other apps. What are top-grossing teams are offering when you first download the game that makes the user stick around?
Try Merge Dragons:
iOS
Google Play
On today Monetization Minute, Tom talks about the idea of testing and adding new monetization strategies to a game. You'll also learn how to take advantage of what you know about your users and apply it to your monetization strategy.
In this episode of Monetization Minute, Tom discusses the way Andriod has taken a new vision with multi reward PPE system and how it has positively impacted the user experience and user acquisition.
In this episode of Momentization Minute, we talk about the value of playable ads, as they give users the opportunity to experience your games' core loop before they have to download the game. This allows the user to know if the game is worth their time and whether or not the game is better than other games they could be playing.
Implementing Amazon’s idea of being able to add to your purchase those things that people are frequently buying in games, could be very powerful and user friendly.
Analytics will give you an understanding of what are people doing before and after they are engaging with a monetization action. This is going to allow you to hit your players with rewards at the moment that they are most likely to do it, therefore increasing your overall revenues from surveys, videos, etc.
Practice analytics and tools:
GoPractice.IO
Amplitude
Tableau
Game analytics.com
In today’s episode of Monetization Minute, we discuss what makes the game Coin Master monetize so well. Tom came to the conclusion that it comes down to the spin!
In this episode of Monetization Minute, we discuss the importance of localized content and porting your game to different countries. A huge opportunity here is region specific live ops and content. It is not only about translating the English version of your game, it is about connecting with the culture and the players.
Today on Monetization Minute we discuss a blog post from Tilting Point where they give some tips on how to maximize for ARPDAU by really embracing what your players are already doing and what they're already spending money on.
From their research, they found that 80% of the game's revenue comes from end game purchases. They also saw that 15% of the purchases were made for only $1, this often happened when players were at risk for failing a level. Knowing this, they introduced streaks that give more rewards for not failing a level. They also put out surveys to their players, where they found that players love collaborating with the community.
Today on Monetization Minute we talk about when to add an Offerwall to your game. The first thing to take into account is having high retention rates, to the point where players are sticking around more for the long term. Also make sure that your currency is really spendable because if players can get a bunch of currency and then never really have to do it again, then an offer wall is going to be much less effective.
Tilting Point maximized ARPDAU by embracing what your players are already doing and already spending money on.
How the clash of Clans battle pass makes the things you'd already do in the game earn more and worth more to players. Making their battle pass so valuable you're crazy not to purchase it to keep advancing
Allowing your players to do important actions to support each other and their goals. Then monetization of those by making it simpler and easier for them to do .Every player is a person and they want to give back to their friends and guild members
Letting players build their own bundle increases their sense of ownership and follow through and the likelihood they have the right offer at the right moment.
We'll talk about the piggy bank concept - after you play a level, you can store up content or coins that are yours.
How can you effectively monetize your non-paying players? You might be thinking "I don't want to force a bunch of ads on them if they're going to be a paying player". Let's dive into some options.
Players will always use reference points to gauge the value and effectiveness of offers. Why you should always keep prospect theory in mind while designing monetization flows
Today we're taking a look at how battle passes can boost engagement and form a relationship with players, which is something I love.
Players will always use reference points to gauge the value and effectiveness of offers. Why you should always keep prospect theory in mind while designing monetization flows
How to capitalize on the two systems in our minds and why the laziness of system two can lead to higher purchase rates of offers when accompanied by a flag like 400% value!
Why you should focus not on making a one time big increase in revenue but instead focus on incremental increases by letting users do more of what they are already doing and spending on.
Have you really tapped into the emotion of your users and used that to help boost your revenue? Game of Thrones conquest by Warner Bros is a perfect example we'll take a look at to see how you can turn emotion into revenue.
In general, if you are running a new special offer make sure to have variables ready to make sure you can test your options. Things can perform very differently, and you should monitor that sweet point to keep your app growing.
We're going to talk specifically about VIP programs that are used in strategy and casino games. As you spend more money in the game, you can unlock more rewards. Let's tap into how you can benefit from this strategy.
Hey and welcome to The Monetization Minute. Here we'll unlock the tips and tricks to help your app grow. You can steal these ideas and immediately add them to your app to see growth and revenue.