Image Rights by N Mashinini: Recent Episodes

Nomalanga Mashinini

Legal education on exploitation of publicity and image rights Hosted by Nomalanga Mashinini

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In this episode of The Friendly Troll podcast, Florence Ogonjo and I discuss the principles of image rights and how social media has influenced how image rights are perceived in Kenya and South Africa.

The Friendly Troll is a podcast with observations of the global tech industry from the perspective of the Global South. Listen to the podcast here: https://podcasts.apple.com/za/podcast/the-friendly-troll/id1488573883

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In season 3 episode 3, we chat to Subhash Bhutoria about Image Rights regulations under Indian law. Influencers are at the centre of this discussion as they largely present new legal questions for commercial exploitation of identity and consumer protection as it relates to marketing. Subhash brings clear and rich insight into this conversation from a practical marketing and contractual perspective. You can also watch the episode on YouTube http://bit.ly/3HiX5yt

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

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In season 3 episode 2 of Image Rights by N Mashinini, Olga Isaeva broadly covers Image Rights regulations under Russian law. We chat about the impact of deepfakes and other media on the legal protection of Image Rights in Russia. I had a very interesting and informative discussion with Olga on social media’s role in image rights violations. Check out Olga's co-authored article for more on image rights in Russia. You can also watch this episode on YouTube http://bit.ly/3CYk52S

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

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Gabriel Eguinoa joins us on season 3 episode 1 to discuss Image Rights regulation in Brazil. We focussed on sports law and the limitations that affect the EA Sports Game, FIFA. We finished off with a brief chat about taxation of image rights related income. Fascinating episode, great guest and the best way to kickstart the #BRICS season of the podcast. You can check out more from Gabriel on image rights in sports law in this article by Lex Sportiva.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

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2023 marks the third year since I started this podcast… time flies! In this episode, I share my own experiences of image rights violations and present the theme for season 3. You can also watch the episode on YouTube http://bit.ly/3ZM5vVY  Enjoy!

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

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Gail Schimmel educates us on how the Advertising Regulatory Board (ARB) in South Africa addresses unethical influencer marketing. We discuss the impact of this type of marketing and best ways to avoid non-compliance with the ARB's Code of Conduct.
For more information about the ARB or to lay a complaint about unethical advertising, visit www.arb.org.za. The Social Media Code is also available on the ARB's site.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

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Rutendo Mugdaza-Mugwagwa, founder of the Zimbabwe Innovation and Legal Technology Association, shares her opinion on how to manage the tension between image rights and intellectual property ownership in influencer contracts from a Zimbabwean law perspective. 

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In this episode, Ruddy Kabwe explains the taxation of income received from the exploitation of one's personality. While very common in sports law, the issue is also relevant for celebrities and influencers. We discuss the impact of blockchain, non-fungible tokens (NFTs) and cryptocurrencies on the collection of revenue based on income received from image exploitations. 

Contact Ruddy on LinkedIn for more on Tax Law, Financial Technology Law and Cryptocurrency regulation and taxation. 

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In this episode I speak to Kenneth Muhangi about the Ugandan approach to regulate Image Rights and make interesting findings about the advancements that Kenneth and his colleagues have fostered in this legal field. Kenneth can be reached on LinkedIn as Kenneth Muhangi Esq. for on intellectual property and related rights. 

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In this episode I speak to Professor Samuel Samiai Andrews regarding the legal rules applicable to Image Rights protection in Ethiopia. We learn about the unique grey areas of the statutory regulation of image rights. Follow @samiai on Twitter @therealsamiai on TikTok and on LinkedIn Dr. Samuel Samiai Andrews, SJD for more on intellectual property law. 

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In this episode I speak to Ayomide Awoyemi regarding the legal rules applicable to Image Rights protection in Nigeria. Follow atomise on Twitter @mideawoyemi and on LinkedIn Ayomide Awoyemi for more on intellectual property laws in Nigeria. 

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In this episode I speak to Mugambi Laibuta on the Image Rights legal framework in Kenya. There is a YouTube video for this episode. Listen to Ole Law podcast and visit https://www.laibuta.com for more on Mugambi's research and legal expertise regarding data protection. Follow @irbynmashinini on Instagram, LinkedIn and Twitter for Image Rights updates. 

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In this episode I briefly introduce season 2 by referring to a conflict I experienced during the recording stages of this podcast. Season 2 is an African perspective on Image Rights. 

Follow @irbymashinini for more. 

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In this episode I speak to Master of Laws candidate, Lisa Ndyulo from Rhodes University, Faculty of Law about the impact of cat fishing on the right to identity and the victims thereof. Find Lisa on Twitter @LisaLatima.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

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Nathan-Ross Adams explain the regulatory framework that applies to nudifier apps. We talk about the intersection between image rights and gender-based violence in the cyber space as a result of deepfake technology.

Check out Nathan's website http://africantechlawyer.com or visit http://michalsons.com for practical legal solutions.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

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Trailer for episode 9 about nudifier and deep fake pornographic apps on the rise. 

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In this episode I speak to Professor Jennifer Rothman from the University of Pennsylvania, a leading expert on the subject of the Right of Publicity, i.e Image Rights. Check out her website http://www.rightofpublicityroadmap.com and her great book "The Right of Publicity: Privacy Reimagined for a Public World".

Updates on Image Rights are published on social media **@irbynmashinini

Facebook https://web.facebook.com/IRbyNMashinini Twitterhttps://twitter.com/irbynmashinini Instagram https://www.instagram.com/irbynmashinini/ LinkedIn https://linkedin.com/company/irbynmashinini Email: questions@irbymashinini.com
Host:** Nomalanga Mashinini

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

Support the show (https://www.buymeacoffee.com/bynmashinini)

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Not expecting to see the words 'deepfakes' and 'good' in one title? Kelsey Farish, an attorney and deepfakes legal expert from DAC Beachcroft, tells us all about how deepfakes can do good in this episode. Check out her website http://kelseyfarish.com to learn more about deepfakes.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

Support the show (https://www.buymeacoffee.com/bynmashinini)

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This episode is about the growing concern of using videos of homeless or destitute people to attract likes and follows on social media. I explain that regardless of social and economic status, everyone has image rights in South Africa.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

Support the show (https://www.buymeacoffee.com/bynmashinini)

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In this episode I discuss deepfakes regulation under the Cybercrimes Bill B6D-2017 in South Africa and the impact of deepfakes on Image Rights. This Bill was signed two days after this episode aired. The relevant law is now the Cybercrimes Act 19 of 2020.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

Sources:

  • Constitution of the Republic of South Africa (1996).
  • Cybercrimes Bill B6D-2017.
  • Citron, D.K. and Chesney, R. (2019) “Deep fakes: A looming challenge for privacy, democracy and national security”, California Law Review, Vol 107, pp 1753-1820.
  • Citron, D.K. and Chesney, R. (2019) “21st century-style truth decay: Deepfakes and the challenge for privacy, free expression, and national security”, Maryland Law Review, Vol 78, pp 882-891.
  • Farish, K. (2020) “Do deepfakes pose a golden opportunity? Considering whether English law should adopt California’s publicity right in the age of the deepfake”, Journal of Intellectual Property Law & Practice, Vol 15, No. 1, pp 40-48.
  • Ferraro, M.F. (2019) “Deepfake legislation: A nationwide survey – state and federal lawmakers consider legislation to regulate manipulated media”, [online], WilmerHale https://www.jdsupra.com/legalnews/deepfake-legislation-a-nationwide-86809/.
  • Kietzmann, J. et al. (2020) “Deepfakes: Trick or treat?”, Business Horizons, Vol 63, No. 2, pp 135 -136.

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

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In this episode I discuss how deepfakes impact image rights.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

References
Cele v Avusa Media Ltd [2013] 2 All SA 412.

Chesney & Citron, ‘21st century-style truth decay: Deepfakes and the challenge for privacy, free expression, and national security’, (2019) 78 Maryland Law Review 882.

Farish, ‘Do deepfakes pose a golden opportunity? Considering whether English law should adopt California’s publicity right in the age of the deepfake’ (2020) 15(1) JIPLP 40.

Ferraro, ‘Deepfake legislation: A nationwide survey – state and federal lawmakers consider legislation to regulate manipulated media’ (2019) WilmerHale, available at https://www.jdsupra.com/legalnews/deepfake-legislation-a-nationwide-86809/ accessed on 26 July 2020.

Daily Maverick article on deepfakes by S Grootes

https://www-dailymaverick-co-za.cdn.ampproject.org/c/s/www.dailymaverick.co.za/article/2021-04-11-stop-believing-your-lying-eyes-deepfakes-are-coming-and-they-might-reshape-sas-politics/amp/ Accessed on 17 April 2021.

Jordan Peele example of deepfakes using Former President of the United States of America, B Obama https://www.youtube.com/watch?v=cQ54GDm1eL0 accessed 24 April 2021.

Le Roux v Dey (CCT 45/10) [2011] ZACC 4.

Nick Cage Deepfakes https://www.youtube.com/watch?v=BU9YAHigNx8 accessed on 24 April 2021.

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

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In this episode I reflect on how memes infringe peoples image rights and privacy. I delve into the legal issues that arise in the meme space and the boundaries for meme creation.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

References

https://www.buzzfeed.com/audreyworboys/famous-people-from-memes-then-now accessed on 21 March 2021.

Neethling, Potgieter and Roos (2019) Neethling's Personality Rights LexisNexis: Durban.

https://www.businessinsider.com/facebook-mark-zuckerberg-privacy-vision-2019-4?IR=T accessed on 22 March 2021.

https://advertising101.fandom.com/wiki/Meme_Advertising accessed on 2 April 2021.

Cele v Avusa Media Ltd [2013] 2 All SA 412.

Grütter v Lombard and Another 2007 (4) SA 89 (SCA); [2007] SCA 2 (RSA).

Kumalo v Cycle Lab (Pty) Ltd [2011] JOL 27372 (GSJ).

W v Atoll Media (Pty) Ltd [2010] 4 All SA 548 (WCC).

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

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In this episode, I consider how image rights are infringed in traditional marketing and assess how social media marketing might infringe on image rights.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

References

https://influencermarketinghub.com/influencer-marketing-agencies-south-africa/ accessed on 20 March 2021.

McQuoid-Mason “Invasion of privacy: common law v constitutional delict – does it make a difference?” 2000 Acta Juridica 227-261.

Neethling, Potgieter and Roos Neethling’s Personality Rights (2019) LexisNexis: Durban.

Senthil, Saravanakumar and Deepa “On privacy and Security in Social Media – A Comprehensive Study” (2016) 78 Procedia Computer Science 114-119.

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

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The episode covers the definition of Image Rights with some examples of cases that have been decided for the protection of Image Rights.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

Sources:

  • Constitution of the Republic of South Africa, 1996
  • Cornelius S. “Commercial appropriation of a person’s image: Wells v Atoll Media (Pty) Ltd (Unreported 11961/2006) [2009] ZAWCHC 173 (9 November 2009)” (2011) 14 Potchefstroom Electronic Law Journal 182-205
  • Cele v Avusa Media Ltd [2013] 2 All SA 412
  • Kumalo v Cycle Lab (Pty) Ltd [2011] JOL 27372 (GSJ)
  • Neethling et al, Neethling on Personality Rights (LexisNexis 2019)
  • W v Atoll Media (Pty) Ltd [2010] 4 All SA 548 (WCC)

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

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This is an introductory episode where I introduce myself, Nomalanga Mashinini, and explain what the podcast is about.

Updates on Image Rights are published on social media **@irbynmashinini

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Host:** Nomalanga Mashinini

We are a growing community seeking to ensure the protection of Image Rights for all people. Thank you for contributing to the growth of this podcast.

Support the show (https://www.buymeacoffee.com/bynmashinini)