Blog Archives - Kospath Digital: Recent Episodes
Ted Kritikos: Managing Director of Kospath Digital, a Medical Marketing Agency
Note: The following blog post is an excerpt from our latest eBook: The Ultimate Guide to Converting More Patient Phone Leads. Medical Marketing eBook: Situational Education for Converting Patients If you are responsible for handling inbound calls for a medical practice, you know that no two calls are the same. Each prospective patient has …
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Digital Marketing Tips for Medical Practices When it comes to marketing your practice, we know it’s sometimes hard to know where to start. If you’re like other business owners who want to turn over a new leaf with their digital marketing efforts in 2018, the to-do list could be long. Well, we’re here to give …
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10 Copywriting Tips for Healthcare Advertising Copy is important. It’s the fundamental building block of all marketing. SEO, Content Marketing, Search Engine Marketing, Email, Brochures, Magazine Ads – you name it. If copy isn’t effective, advertisements do not reach their potential and healthcare advertising is no different. Confessions of an Advertising Man was written by …
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What is marketing automation? Marketing automation refers to a category of technology that’s designed to streamline and automate repetitive marketing activities. Today’s marketing automation technologies are typically cloud-based, and focus on introducing efficiencies to a company’s efforts across their website, email, social media, customer relationship management, sales, and performance measurement. What does marketing automation do, …
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Marketing Automation for Surgical Practices Show Notes If your surgical practice wants to get serious about attracting, nurturing and converting new patients, marketing automation is a must. This podcast introduces what marketing automation is, what it does, when you might need it, how much it costs, and who offers it. iTunes: Subscribe
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The 22 Immutable Laws of (Medical) Marketing The 22 Immutable Laws of Marketing is widely considered a must-read for any of marketer. Written by Al Reis and Jack Trout over 20 years ago, the book takes all of 132 pages to introduce and explain 22 marketing concepts that are both time tested and ever-present in …
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2018 Marketing Resolutions for Surgical Practices Show Notes With the new year finally here, how will you make 2018 better than 2017 for your business? Surgical practices are often a fast-paced environment. Patients and procedures keep teams busy and on the move – sometimes to the point where core business functions like marketing get neglected. …
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Instagram Tips for Patient Acquisition Show Notes Inc.com recently published an article that declared, “plastic surgeons are the new rock stars”, due to the huge Instagram following these doctors are amassing. In this podcast we take a deeper look at the viability of Instagram for patient acquisition, and offer tips for how you can grow your practice …
The Doctor’s Commute: Episode 2 – Instagram Tips for Patient Acquisition Read More »
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Must-Have Instagram Tips for Growing Your Medical Practice Instagram marketing: are surgeons the new rock stars? Inc.com recently published an article that declared, “plastic surgeons are the new rock stars”. Bold statement, I know. The author highlights how plastic surgeons are amassing increasingly large Instagram followings (some with over 150k users in their audience) by …
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The Doctor’s Commute A New Medical Marketing Podcast by Kospath Digital This first episode of The Doctor’s Commute is a quick introduction to what’s to come. Listen in to learn what kind of exclusive marketing content you can come to expect from this program on a weekly basis. iTunes: Subscribe
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