Conversations in the Kitchen: Recent Episodes
Gemma Sands and Paul Stallard
We're Gemma and Paul, two experienced owner entrepreneurs who have built our own businesses through late nights sat at kitchen tables, and now help other small business owners grow their revenue online through our e-commerce agency, InTheKitchen.
Conversations In The Kitchen is where we share our roadmap towards growing a profitable and sustainable business online. Each episode we'll be sharing our business journey and the EXACT strategies we are using, alongside tools, links and resources to help your own business thrive too.
So grab a cup of something lovely, and join us in the kitchen.
This week we're chatting all about why podcasting might be a great addition to your content strategy and how to get started. Grab a cup of something lovely and join us at the kitchen table as we share: The benefits of podcasting for both service and product businesses The apps we use to create our podcast The kind of content best suited to podcast format __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're chatting about why content forms the core of the work we do at In The Kitchen. Grab a cup of something lovely and join us at the kitchen table as we share: Why content should be part of every small business marketing strategy Mistakes to avoid when creating content How to design effective content journeys Book a content strategy session here: https://www.inthekitchen.agency/content-strategy-session (https://www.inthekitchen.agency/content-strategy-session) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're chatting all about why we love Klaviyo and how we use it to increase e-commerce revenue with ease. Grab a cup of something lovely and join us at the kitchen table as we share: Why Klaviyo is different to other eCRM software The core email strategies we implement for our clients How Klaviyo can help join together your wider digital strategy __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're chatting about the lessons we've learnt from our own entrepreneurial journey and sharing some tips for anyone thinking of starting their own business. Grab a cup of something lovely and join us at the kitchen table as we share: The motivations and struggles behind starting our own businesses The key things to consider if you're thinking about stepping into entrepreneurship What we would do differently if we started over __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're chatting all about product pages and sharing our top tips and strategies to make them work harder fo your business. Grab a cup of something lovely and join us at the kitchen table as we share: Why product page optimisation is important How product pages fit into your customer journey Customer behaviour that can affect how your product pages perform 6 strategies for optimising your product pages __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're chatting all about email and why we think it forms the core of your digital marketing ecosystem. Grab a cup of something lovely and join us at the kitchen table as we share: Why email is still just as relevant as ever The ethical considerations of using email marketing 5 steps towards building better connection through email Book your email strategy session here: https://www.inthekitchen.agency/email-strategy-session (https://www.inthekitchen.agency/email-strategy-session ) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're sharing some of the books we've been reading during lockdown + we're chatting all about why feminist entrepreneurship is something we should all be talking about. Grab a cup of something lovely and join us at the kitchen table as we share: A fun project we've been working on (one for the book lovers out there) What we've bene reading during lockdown Why feminist entrepreneurship is important Alternatives to the patriarchal business model, that benefit us all __ SHOWNOTES:The InTheKitchen Bookshop: https://uk.bookshop.org/shop/inthekitchen Double X Economy: https://uk.bookshop.org/a/5945/9780571337576 Work like a woman: https://uk.bookshop.org/a/5945/9781784163624 __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're sharing another behind the scenes episode as Gemma chats about her experience of launching an apparel/merch range and creating a new revenue stream for her brand. Grab a cup of something lovely and join us at the kitchen table as we share: Insights from adding a new revenue stream to an existing personal brand The importance of a strong brand story How to deal with negativity online Why feminism is important to entrepreneurship __ Shownotes Feminist apparel: www.gemmasands.co.uk/the-store Book recommendation: https://uk.bookshop.org/books/the-double-x-economy-the-epic-potential-of-empowering-women-shortlisted-for-the-2020-royal-society-inisght-investment-science-9780571337569/9780571337569 (The Double X Economy) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency/ (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're taking you behind the scenes of the launch of an exciting new e-commerce business, created by one half of InTheKitchen - Paul. Grab a cup of something lovely and join us at the kitchen table as we share: What launching a brand new T-shirt business in less than 6 weeks looks like The benefits of a print-on-demand business model Some key things you need to consider when building an e-commerce website What to focus on after the launch phase to grow your business online SHOWNOTES Check out LtdLtd online: Website: www.ltdltd.limited Instagram: https://www.instagram.com/ltdltdlimited/ (https://www.instagram.com/ltdltdlimited/) Facebook: https://www.facebook.com/LtdLtdLimited (https://www.facebook.com/LtdLtdLimited) Twitter: https://twitter.com/LtdLtdLimited1 (https://twitter.com/LtdLtdLimited1) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)
This week we're taking you behind the scenes of our new digital marketing academy for service-based entrepreneurs... Cooking On Gas. Grab a cup of something lovely and join us In The Kitchen as we share: Why this program is needed Our unique approach to helping you growing your coaching/consulting business online The key things you need in place to grow your business What we're most excited about JOIN COOKING ON GAS HERE: https://www.inthekitchen.agency/cooking-on-gas (https://www.inthekitchen.agency/cooking-on-gas) __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency Say hi: http://www.instagram.com/ideasinthekitchen
Building your business online can seem like a constant juggling act - should you focus on Facebook ads or building an engaged Instagram audience? What about email flows and segmentation? Content strategy? TikTok?? What if we told you that through our years of building e-commerce businesses for big brands, and growing our own small businesses from the ground up, we’ve realised that successful online growth is about creating a small, simple, complete ecosystem that works for your business. That's what we're chatting about today so grab a coffee and join us In The Kitchen. __ We’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. We’re here to help you succeed. Visit the kitchen: http://www.inthekitchen.agency Say hi: http://www.instagram.com/ideasinthekitchen
What happens when two kitchen table entrepreneurs come together during a global pandemic to launch and scale their own (and other people's) online businesses? Well, we're Gemma and Paul and we're sharing the inside journey as we do just that. Grab a coffee and join us as we chat about the highs and lows of entrepreneurship, strategies for digital revenue growth and our (human) approach to building a purpose-driven and sustainable business online. __ Hi - we’re Gemma and Paul, founders of InTheKitchen and seasoned brand, digital and e-commerce professionals who have run our own agencies, led companies and grown businesses of our own. We have a passionate belief in the power of small, “started at the kitchen table” businesses to make the world a better place. Visit the kitchen: http://www.inthekitchen.agency (http://www.inthekitchen.agency) Say hi: http://www.instagram.com/ideasinthekitchen (http://www.instagram.com/ideasinthekitchen)