True Stories of Field Marketing: Recent Episodes
Splash
True Stories of Field Marketing is a podcast about the lives, learnings, and secrets of some of the most experienced and successful field marketers in the business. On this podcast, you will hear from inspiring field marketing leaders across a wide range of industries. We hope by hearing the unique stories from other field marketers you'll feel inspired to shape and innovate field marketing best practices inside your organization. Kick back, relax, and enjoy True Stories of Field Marketing by Splash, an event marketing platform that makes events measurable, on-brand, beautiful, and easier than ever.
You’ve curated the perfect experience, nailed the logistics, and built the buzz. But when the day arrives, the seats are emptier than expected.
In this episode, Haley Kaplan shares Splash’s proven framework for overcoming attrition and driving attendee commitment. From refining your messaging to targeting the right audience, she outlines the key tactics to turn low attendance into a thing of the past. Tune in for actionable insights that will help you fill seats and create events that truly stand out.
Tune in to learn:
- How to define your ideal attendee and build events that speak directly to them
- Tactics to increase commitment, from reciprocity to host-driven outreach
- How to drive attendance through cross-team efforts
Episode outline:
(00:00) Meet Haley Kaplan
(01:27) Hard lessons from an event with zero attendance
(05:20) Planning an event with a clear goal in mind
(07:35) Target your ideal attendee
(09:50) The importance of clear and direct messaging for event pages
(16:39) The role of reciprocity in boosting attendance
(19:02) Making your sales team accountable for event success
(23:19) Using personalized communication to reduce no-shows
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Tell us what you thought about the episode
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively.
In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you.
If you’re looking to maximize the full potential of your events, this episode gives you the framework to start.
Tune in to learn:
- Which event data points really matter
- Tips for capturing insights without disrupting the attendee experience
- How to use event data for personalized campaigns and follow-up
Episode outline:
(00:00) Meet Taylor Bohn
(04:07) Event data in the era of privacy regulations
(06:50) Ways to collect and analyze feedback data
(13:01) Clarity on the goals and metrics of your event
(18:23) Measuring brand awareness through events
(20:20) Capturing data intentionally at every touchpoint
(28:36) You have all this event data… Now what?
(36:33) Personalize the buyer journey with insights
(38:45) Must-have integrations in your tech stack
(42:09) Proving event ROI to stakeholders
(44:47) Data capture beyond just surveys
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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No one wants to feel like just another name on a guest list.
Generic invites and agendas don’t cut it anymore. Buyers expect relevant and timely experiences that speak to their needs.
In this episode, Haley Kaplan and Chelsea Hill from Splash discuss how to use data to create personalized event experiences that connect with audiences. They share engagement strategies for every stage of the funnel, tools to help you scale without burning out, and the metrics that prove that personalization works.
Tune in to learn:
- The data points that matter most for personalization
- How to segment attendees and tailor experiences by funnel stage
- Tools and tactics to scale event personalization
Episode outline:
(00:00) Meet Haley Kaplan and Chelsea Hill
(02:40) Why personalization matters in events
(06:56) Personalization strategies based on data
(17:05) Engagement cues and follow-up
(20:18) Leveraging social behavior and feedback data
(24:24) Personalization for each stage of the funnel
(33:55) Scaling personalization with tech
(39:47) Measuring the success of personalization efforts
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/ui8WT
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry.
In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 2025.
Tune in to learn:
- How one big event can fuel your content and growth strategy all year long
- Why immersive product experiences create lasting impact
- The role preparation plays in building unforgettable events
Episode outline:
(00:00) Meet the Splash Team
(02:23) Maximizing your events for engagement
(05:01) Cvent’s product demos and tech tours
(08:42) Insights from fellow marketers
(11:15) Key learnings from CONNECT 2025
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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Most marketers would be thrilled with 2x or 3x ROI from events. Gainsight consistently sees 7x.
Emily Wilkes, Director of Field and Partner Marketing at Gainsight, joins Camille Arnold to discuss how they use events to drive pipeline and business growth. Emily shares how her team executes a variety of event types, each designed to engage prospects and accelerate the buyer journey. In this episode, you’ll get an inside look at how Gainsight aligns event strategy with business goals, uses data to measure success, and creates powerful cross-department collaboration.
Tune in to learn:
- Mistakes to avoid when measuring event ROI
- How to choose the right event formats based on customer intent
- The difference between sourced and influenced pipeline and why it matters
Episode outline:
(00:00) Meet Emily Wilkes
(02:40) Key metrics for measuring event success
(04:58) Gainsight’s event mix
(09:30) Event strategy and pipeline alignment
(13:01) Success stories from regional roadshows
(17:31) Reporting the value of events
(20:39) Adapting event strategies over time
(28:49) The future of event marketing
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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Event-led growth can deliver impressive business results, but only when it’s supported by the right technology.
In this episode, Haley Kaplan shares Splash’s framework for selecting tools that enable a scalable, measurable, and sustainable event-led growth strategy. You’ll learn the four capabilities every event platform should have, along with the key integrations you need to connect your events to the rest of your marketing ecosystem.
Tune in to learn:
- How to make events scalable with repeatable templates
- The four non-negotiables in any event tech stack
- What real-time visibility looks like in event data
Episode outline:
(00:00) Meet Haley Kaplan
(02:11) What is event-led growth and why it works
(06:48) Why your tech foundation makes or breaks success
(09:19) The 4 capabilities every event tech stack needs
(21:16) Integrating with your MarTech tools
(25:58) How to evaluate event tech
(32:51) Using event data to prove ROI and impact
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/ui3Ng
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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As technology evolves, events remain one of the most effective ways to connect people and drive business results.
In this episode, Hayley Kaplan discusses how event-led growth (ELG) helps marketers transform their events from occasional marketing activities into powerful revenue drivers. She shares Splash’s proven framework for creating an ELG strategy, plus five practical tips to help you stand out as a leader in event marketing.
Mastering ELG will position you as a key player in your organization, help you stay agile, and set your career up for long-term success.
Tune in to learn:
- Ways to integrate events across the entire marketing funnel
- The difference between good and great event marketers
- How to prove ROI and show event impact
Episode outline:
(00:00) Meet Haley Kaplan and Zach Napolitano
(01:34) Rethinking events as full-funnel revenue drivers
(05:17) How to diagnose gaps in your pipeline
(07:42) Matching the right event to the right goal
(12:45) Getting sales buy-in with one strategic event
(16:33) Mastering event-led growth for your career
(18:25) What to expect from Splash’s ELG certification course
(30:21) Top 5 career tips for event marketers
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiJMF
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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Events aren't random acts of marketing, and they shouldn't be treated that way.
In this special session, recorded live at Cvent CONNECT, Matt Heinz, Founder of Heinz Marketing, and Kate Hammitt, VP of Marketing at Cvent and Splash, share their framework for launching a successful event-led growth strategy. They break down the essential steps for getting started and scaling your strategy through tech and internal buy-in.
Throughout the session, they discuss how companies are leveraging events to accelerate their pipeline and drive real revenue.
Tune in to learn:
- How to build a cohesive event-led growth strategy
- Proven ways to measure event ROI that will resonate with leadership
- Essential technology and processes to scale your event strategy
Episode outline:
(00:00) Meet Kate Hammitt and Matt Heinz
(02:52) The impact of ELG on growth and goals
(06:24) Aligning teams around one event strategy
(11:21) Mapping events on the customer journey
(16:13) Qualities of robust event tech
(20:30) Building your ELG team and playbooks
(25:40) Event-Led Growth Maturity Model
(30:17) Getting C-suite buy-in and starting small
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Take The Event-Led Growth Maturity Model quiz: https://utm.io/uiHpS
Enroll in The Event-Led Growth Masterclass & Certification: https://utm.io/uiHpI
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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With 2025 at the halfway mark, now’s the time to take stock: What’s working? What’s not? And where should you focus next?
In this episode, Haley Kaplan sits down with Camille Arnold, Director of Experiential Marketing at Splash, and Kristen Vesey, Senior Field Marketing Manager at Ramp. They discuss how to fine-tune your event mix, how to use first-party data more effectively, and how to nurture buyer relationships.
Tune in to learn:
- Creative ways to capture meaningful attendee insights
- Why events and content strategy should be connected
- Tips for cross-team collaboration with sales and CX
Episode outline:
(00:00) Meet Camille Arnold and Kristen Vesey
(06:47) Lessons from 2024 and what’s changing in 2025
(12:31) Event mix, goals, and strategy
(17:56) Nurturing customer relationships
(24:23) Post-event strategy and proving ROI
(29:17) Capturing first-party data from events
(36:04) Trends and innovations to try this year
(38:12) How to future-proof your event strategy
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Tell us what you thought about the episode
Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run?
In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scaling successful formats with the need to keep things fresh.
Tune in to learn:
- The role of tech in scaling events
- Metrics that matter for small, repeatable events
- Tips for aligning ad hoc events with ELG goals
Episode outline:
(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu
(01:06) Why small events aren’t always simple
(06:25) Scaling programs without losing interest
(09:42) Tools that make a flexible event strategy possible
(12:56) Ad hoc events in an ELG strategy
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Tell us what you thought about the episode
What is event-led growth, and how do you know if you’re doing it?
In part one of our event-led growth (ELG) series, Camille Arnold sits down with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to explore the question: Does a commitment to hosting events mean you're practicing event-led growth?
Tune in to learn:
- What most marketers overlook when planning events
- The key differences between "just doing events" and using an ELG strategy
- How to identify your ICP and build an event strategy that benefits them
Episode outline:
(00:00) Meet Alyssa Peltier, Rachel Andrews, and Felicia Asiedu
(05:12) The key traits of event-led growth
(13:08) Understanding attendee behavior
(20:52) The impact of events on customer relationships
(25:14) Increase engagement through smaller, repeatable events
(27:15) The conundrum of attribution
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you would like to get in touch with our team or be a guest on our show, please email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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There are marketing courses on everything from SEO to mapping the buying journey, but until now, nothing on event-led growth (ELG). In this episode, host Camille Arnold and course co-creator Zach Napolitano share the story behind Splash’s Event-Led Growth Masterclass and Certification.
They discuss why it was created, who it's for, and what you'll learn. If events are part of your growth strategy, this course is your guide for making them measurable, scalable, and impactful.
Tune in to learn:
- How to align your event goals with broader business objectives
- Misconceptions about event ROI
- Why ELG success relies on collaboration across departments
Episode outline:
(00:00) Meet Zach Napolitano
(01:30) Building the Event-Led Growth Masterclass from scratch
(07:40) Why this course isn’t just for event marketers
(12:07) The first step to building a real event strategy
(16:28) Measuring ROI of events
(18:43) A sneak peek at the full ELG curriculum and how to access it
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Enroll in The Event-Led Growth Masterclass & Certification: https://elg.splashthat.com/learn?utm_content=elg_masterclass_cert-training_25-06-04_Checked-In_Everything-Youll-Learn-in-Splashs-ELG-Masterclass&utm_prod=SPL&utm_reg=ALL&utm_aud=ALL&utm_eng=ALL&utm_ver=ALLEC&utm_per=ALL&utm_ptype=BA-TOFU&utm_bus=MMENT
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias.
Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events.
Tune in to learn:
- Key takeaways from event pros on what worked (and what didn't) in 2024
- Strategies to increase registrations, reduce attrition, and keep attendees engaged
- Best practices for defining and measuring ROI
- Key trends expected to shape events in 2025
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Learn more about Gorgias: https://www.gorgias.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan.
Together, they explore the best ways for creating revenue-driving event strategies in 2025.
Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Tell us what you thought about the episode
In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything.
In this series, we poll our audience on the top questions they want us to answer.
Here's what they asked:
- How do I increase leads and engage attendees before and during my event?
- What's the best way to use my events to engage my audience year-round?
- How can I get guests to actually show up to my event?
- How do I make the most of my post-event follow ups?
- What are some ways I can get more creative with my conference booth to better attract my ICP?
- How do I get guests to attend my ancillary or wraparound event at a conference?
Tune in to hear Haley and Chelsea answer these questions with real life examples and practical strategies you can start using immediately.
Have a question for a future Ask Splash Anything episode? Send it to us at podcast@splashthat.com.
___________________________________________________________________
If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Connect with Haley: https://www.linkedin.com/in/haleykaplan
Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024.
Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor.
Plus, they explain how to choose which conferences to invest in and share the criteria they used to decide Splash's presence at both Dreamforce and INBOUND.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast
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In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer’s journey.
Tune in to hear:
- How to strategically use events throughout the buying journey
- Examples of high-performing events for each phase of the funnel, including ones from Splash's very own playbook
- The most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)
- Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy
...and more.
___________________________________________________________________
If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Sign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcast
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Tell us what you thought about the episode
In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers.
To kick off our new series, we polled our audience on the top questions they wanted us to answer.
Here's what they asked:
- How do you maximize event budget?
- How do you make a big impact and get results with a limited budget?
- What are some creative events and activations to do with a lean budget?
- How do you map the user experience from your event page to your actual event?
- What's the best way to prep and plan for an event with a small team?
- How do you engage and motivate your sellers and/or revenue team around your events?
- What's the best way find event locations and manage communications?
Tune in to hear Haley and Chelsea answer each of these questions with real life examples and practical strategies you can start using immediately.
Have a question for a future Ask Splash Anything episode? Send it to us at podcast@splashthat.com.
___________________________________________________________________
If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://www.splashthat.com
Connect with Haley: https://www.linkedin.com/in/haleykaplan
Connect with Chelsea: https://www.linkedin.com/in/chelsea-hill13
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond.
Tune in to this episode to hear him share:
- Strategies for setting goals and expectations for your third-party events
- How to align with your executive team on a wraparound event strategy
- Methods for assigning different roles and responsibilities to team members at your booth versus those taking part in your smaller, owned events
- The most effective strategy for getting buy-in from your sales teams
- How to prep your on-site team to have quality conversations that build relationships
- Best practices for capturing and qualifying leads on-site
- Different tactics for engaging with prospects on the conference or trade show floor versus at your wraparound event
- Follow-up strategies to maintain and grow your connections post-event
...and much more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://splashthat.com/
Connect with Austin: https://www.linkedin.com/in/austinsandmeyer/
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
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In this episode of Checked In, host Camille Arnold sits down with Jared Kleinert.
Jared is the Founder and CEO of Offsite, a company that helps businesses save time, money, and stress when planning team retreats.
In addition to leading Offsite, Jared is also a TED speaker, 3x award-winning author, and USA Today's "Most Connected Millennial" who has helped organize hundreds of events for over 30,000 attendees. His insights on entrepreneurship, networking, remote work, and offsites have been featured in major media such as Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business, The Hustle, Bloomberg, and more.
Tune in to this episode to hear him discuss:
- The impact offsites have on employee retention and business growth
- Frameworks for creating cost-effective and engaging experiences for your team
- How frequently you should host offsites
- Best practices for organizing team gatherings that align leadership goals with employee needs
- The one thing businesses get wrong about offsites
- Metrics for measuring the success of your offsites
...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Learn more about Splash: https://splashthat.com/
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Connect with Jared: https://www.linkedin.com/in/jaredkleinert/
Check out Offsite: https://www.offsite.com/
In this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and evangelism for some of the most recognized companies in the B2B space, including Chili Piper and Apollo. He also has years of experience organizing political campaigns and events for Bernie Sanders, Hillary Clinton, and most recently, Kamala Harris.
Tune in to hear Daniel share:
- What a community is and whether or not you should have one
- The four foundational pieces for building a thriving community
- How to start a community with limited resources
- Strategic tips for amplifying your company's brand through employee and executive evangelism
- The important relationship between events, community, and social media
- His top takeaways from building communities at Chili Piper and Apollo
...and much more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Connect with Daniel: https://www.linkedin.com/in/greatmarketing/
In this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour.
Tune in to hear them discuss how to:
- Use event-led growth as a repeatable and scalable go-to-market strategy
- Create an event strategy that aligns with every stage of the buyer's journey
- Effectively use virtual and in-person events to build relationships and trust
- Set success metrics and measure ROI across different event types
- Engage buyers and customers year-round to drive business growth
...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Connect with Kate on LinkedIn: https://www.linkedin.com/in/kateslonaker/
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Learn more about Splash: https://www.splashthat.com
Learn more about The Juice: https://www.thejuicehq.com/
Follow Checked In: https://splashthat.com/podcast
Follow The Content Cocktail Hour: https://app.thejuicehq.com/brands/thejuicehq
In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.
Tune in to hear them share:
- What event-led growth is and why it works
- The evolving B2B buying journey and the critical role events play
- Strategies for using events to drive growth across every stage of your sales funnel
- Practical advice for aligning your revenue team around events
- How to maximize the value of your events and fuel your larger content strategy
- Tips for measuring event success using leading and lagging indicators
...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Follow the Zero to Twenty podcast on Spotify: https://open.spotify.com/show/6ArXrDqi5VynEZphzIZz2G
Follow the Zero to Twenty podcast on Apple:
https://podcasts.apple.com/us/podcast/zero-to-twenty-b2b-marketing-podcast-for-early-stage/id1735790114
In this webinar replay, host Camille White-Stern sits down with Nina Skoko, Global Partner Marketer at TikTok.
Nina's background is rich with media experience, from her days at Wall Street Journal to her time at CBS to her current role at TikTok. Throughout her career, Nina has found a passion for creating impactful stories that connect brands with their consumers.
In this episode, she shares specific ways she uses post-event content to create stories that live beyond the four walls of her events, allowing her to maximize the ROI of her programs.
Tune in to hear Nina share:
- Tips for creating evergreen content
- Criteria for identifying high-impact content from events
- Strategies for creating "FOMO without resentment" for guests who couldn't attend
- Real-life examples of the event content TikTok created at Cannes
- Best practices for enabling sales with event content
- Processes for distributing content post-event
- Ways to measure the success of event content
...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Learn more about TikTok: https://www.linkedin.com/company/tiktok/
Check out our The Power of Event-Led Growth episode with Nina: https://splashthat.com/podcast
In this episode of Checked In, host Camille White-Stern is joined by Joe Rivers, Director of Sales Enablement at Spiro.
Joe is a seasoned experiential marketer and thought leader with a diverse background in brand activation, tour management, and business development. Joe's career journey and expansive travels across 29 countries have provided him with countless experiences both attending and creating B2B and B2C events.
In this episode, he shares:
- What experiential marketing is and why it matters
- Examples of the most engaging B2B and B2C events he's attended and hosted
- The four most powerful emotions for B2B and B2C events
- The ingredients for creating great experiential marketing
- The one event he is still thinking about five years later
...and much more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
In this episode, host Camille White-Stern is joined by Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot.
With over 20 years of experience in the event industry, Katherine has a rich background in creating memorable experiential events. She's been involved in everything from kicking off music festivals like Bonnaroo and Outside Lands to scaling Refinery29's 29Rooms art experience to producing HubSpot's annual Inbound conference.
Throughout the episode, she shares years of expertise, best practices, and strategies for:
- Creating event experiences attendees want to attend
- Crafting dynamic event content using the right mix of topics and speakers
- Aligning event content with company goals
- Extending the value of your event content
- Measuring the impact of your event content
...and more.
Tune in to learn all her tips for crafting power event content that resonates with audiences and produces real results.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Get to know HubSpot: https://www.hubspot.com/
Learn more about maximizing the value of your event content: https://splashthat.com/webinars/dont-leave-event-roi-on-the-table
In this week's episode of Checked In, host Camille White-Stern sits down with Chili Piper's Head of Demand Generation Tara Robertson.
In their conversation, they discuss:
- Collaborating with partners on events
- Metrics for measuring event success
- Tools for creating invites lists and segmenting audiences
- Tara's number one tip for increasing attendance
- Challenges for incorporating events into demand gen strategies
...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Learn more about Chili Piper: https://www.linkedin.com/company/chilipiper/
In this episode of Checked In, host Camille White-Stern meets with VP of Marketing at G2 Palmer Houchins.
From using data to craft G2's event strategy to using numbers to align executives around events, Palmer provides advice to marketers looking to build smarter, more effective programs.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Listen to Using Data to Build a Third-Party Event Strategy That Gets Results with Alex Reynolds Part 1 & 2: https://splashthat.com/podcast
In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas.
She covers:
- The most engaging activations and events at Forrester
- Tips for standing out on the conference floor without a booth
- How to maximize your event budget and presence through partnerships
- Connecting events to your larger content strategy
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Get our guide for how to choose, justify & maximize your event sponsorships (no email or download required): https://splashthat.com/resources/third-party-events-lp
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
In this episode, host Camille White-Stern is joined by Elaine Lee, Senior Manager of Field and Event Marketing at Writer. Elaine has over 7 years of experience in the B2B software and technology space and is passionate about staying at the forefront of marketing trends and using analytics to deliver results and enhance brand visibility.
Tune in to hear Elaine and Camille discuss:
- The changing needs of event audiences
- Creative event ideas to engage attendees
- Metrics for measuring event success
- Getting internal buy-in for new programs
- Tips for using Writer to expand the value of your events
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download
In this episode, Splash's Head of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit.
They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business.
In their panel discussion, they share:
- How to create alignment and set event expectations between sales and marketing
- The leading and lagging indicators they use to measure event success
- Tactics for using intent data and engaging with buying committees
- Strategies for maximizing revenue with existing customers
- Their number one tips for starting an event-led growth strategy
...and more.
Tune in to hear this expert panel share examples of their events strategies, what has and hasn't for their programs, and how they see events evolving in the future.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download
In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.
Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals.
Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life examples of how different companies are approaching and implementing these changes.
Plus, she dissects the 7-11-4 rule from Google, a formula for building trust with potential customers through strategic content and touchpoints, and explains why marketers are increasingly focusing on quality of leads rather than quantity.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Check out more event trends for 2024: https://splashthat.com/resources/2024-outlook
In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook.
They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings.
Tune in to learn:
- What to look for in an event app
- Tactics to engage attendees before, during, and after an event
- Tips to maximize sponsor visibility
- How to build an event community
...and more.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
Get to know Guidebook: https://guidebook.com/
Learn more about the Splash and Guidebook partnership: https://splashthat.com/webinars/no-bs-attendee-engagement
In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.
She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for.
Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events.
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
Get more tips for maximizing your presence at conferences and trade shows: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events.
From sourcing partners, to cross promotion, to measuring success, Issac and Will share the inside scoop on how to create event partnerships that benefit both parties.
0:01 – Introduction
7:38 – Deciding to Host Partner Events
12:00 – Finding the Right Event Partners
19:50 – Defining Goals and Measuring Success for Partner Events
30:17 – Aligning – and Staying Aligned – with Partners
35:05 – Creating a Partner Event Playbook
42:20 – Building a Partner Ecosystem
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If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.
- Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
- Get to know Reveal: https://reveal.co/
In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions.
Tune in to learn how to strategically use data to attract target event attendees, personalize outreach, get internal buy-in, and more.
In case you missed it, check out the first half of Camille and Alex's conversation in the previous episode: Using Data to Build an Event Strategy That Gets Results with Alex Reynolds (Part One).
- Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
- Get to know Vendelux: https://vendelux.com/
- Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows
In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-founder of Vendelux. They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right people in the room, and more. Plus, they discuss how marketers use tools like Vendelux to gain data-backed insights that help them find their audience and drive their third-party strategies.
- Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com/
- Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows
In our latest episode, we highlight the key findings from our 2024 Outlook on Events report.
We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow and scale their programs.
Tune in to learn what they said, including:
- Why companies are adopting an event-led growth strategy and the impact it has on business goals
- The three essential components for integrating events into your marketing mix
- The top challenges event marketers are facing this year
- How to leverage thought leaders for your events and other marketing materials
Check out Splash's 2024 Outlook on Events report: https://splashthat.com/resources/2024-outlook
Get your copy of The Event-Led Growth Playbook: https://splashthat.com/resources/event-led-growth-playbook-download
In this episode, Splash's Haley Kaplan chats with Gracie Bulleit, Event Marketing Manager at Pendo, and Sam Varga, Senior Manager of Global Field Marketing at AdRoll, about how they maximize their presence at third-party events.
Tune in to learn how to:
- Identify which third-party events to attend
- Align your event with your company's goals
- Design experiences that will have your booth buzzing with activity
- Choose swag that will make your booth a must-stop destination for attendees
- Drive meaningful connections with prospective buyers throughout the event
- Keep leads warm and continue the conversation after the event ends
Get more tips for maximizing your third-party presence
Join an upcoming Splash event
Follow Splash on LinkedIn
In this episode of Checked In with Splash, Splash's Perry Piep and Eric Aguirre talk about one of the biggest challenges for event organizers: predicting and boosting event attendance.
In this conversation, Perry and Eric introduce Attendance Insights, Splash's new AI solution that gives hosts insights about anticipated event outcomes.
Tune in to learn how Splash created the event industry's first predictive AI tool using years of event data and proven strategies for increasing turnout.
- Watch the Attendance Insights launch event
- Learn more about using AI in events
In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event marketers are facing and strategies for planning events in 2024.
Throughout the episode, Christine and Annie share best practices for aligning event strategies with business goals, driving attendance, identifying metrics for success, and creating high-impact, in-person experiences.
Tune in to learn their biggest learnings for the year and how they're approaching their B2B and B2C programs in the new year.
• Follow Splash on LinkedIn
• Learn more about developing an event-led growth playbook for 2024
In this episode of the Splash podcast, Camille engages in a dynamic conversation with Kate Hutchinson, who most recently was leading product marketing at Guru.
The duo delves into the intricate world of event marketing, sharing insights on crafting impactful experiences, maximizing team collaboration, and tackling the challenges of hybrid events.
From pre-event strategies to sustaining team alignment post-event, Kate unveils practical tips and best practices that resonate with in-person and remote attendees.
Tune in for a dose of event marketing wisdom!
0:00 - Welcome and Setting the Stage
2:00 - Overview of Splash's Brand Voice
11:00 - Importance of Cross-Functional Collaboration
21:30 - Team Integration Exercises
30:15 - Sales Kickoff Planning Tips
36:30 - Maintaining Alignment After Events
46:00 - Strategies for Communication
49:00 - Recommendations for Enablement Materials
53:00 - Bridging the Gap in Hybrid Events
1:00:00 - Wrapping Up and Key Takeaways
In this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as the primary channel for customer acquisition and retention. She elaborates on how events can drive significant value and growth for businesses by fostering authentic connections and deep trust.
Wilks, from Gainsight, shares her expertise in deploying hyperlocal, tailored events. She emphasizes the importance of creating memorable experiences and leveraging events for pipeline acceleration, customer engagement, and increased ROI. The discussion covers strategies for scaling event programs, aligning with business objectives, and measuring success through impactful metrics.
0:00: Introduction to Event-Led Growth
1:37: Defining Event-Led Growth
3:51: Events as a Revenue Driver
5:21: The Power of Authentic Connections
7:01: Strategies for Event Success
8:31: Guest Segment: Emily Wilks on Hyperlocal Events
10:56: The Role of Events in the Sales Funnel
12:26: Event-Led Growth in Practice
14:01: Q&A with Emily Wilks
15:31: Wrap-Up and Key Takeaways
For a deeper look into event-led growth, check out our recent webinar, Mastering the Event-Led Growth Playbook, here: https://tinyurl.com/bdfjec2d
In this jam-packed episode, host Camille White-Stern's focus is all about maximizing your presence at third-party events. From the crucial first step of goal-setting to the nitty-gritty of onsite game plans and communication loops, Camille shares invaluable pro tips for achieving stellar results.
Tune in to discover why you should never "wing it" at an event and how real-time updates can supercharge your team's performance and keep everyone aligned. Get ready to up your event game big time!
In Part Two of this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events.
Watch this event on demand: https://splashthat.com/webinars/ai-for-events
In this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of the Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events.
Watch this event on-demand: https://splashthat.com/webinars/ai-for-events
Dive into the mind of event and marketing rockstar at TikTok, Nina Skoko, as she shares her career journey and the magic behind event-driven content creation. Discover the goldmine of user-generated content, and learn how Nina measures event success and sources her awe-inspiring event ideas. This episode is a masterclass in turning events into marketing masterpieces. Enjoy!
Looking for a new way to support revenue growth that doesn't require a ton of resources? Accelerate your event-led growth by incorporating ABM into your everyday event strategy. In this webinar replay, Splash sat down with ABM leaders Aria Radke and Mandy Hanson to bring you all the intel you need to marry ABM and event-led growth successfully.
Watch the full webinar: https://splashthat.com/webinars/abm-event-strategy
If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips for you to amplify your brand, and boost your registration numbers.
RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash:
In today's episode from the archives, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getting buy-in and programmatic support from sales. And of course, she gives us some tips for weaving your social and event strategies together for maximum success.
A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing.
If getting your finance team's buy-in feels a bit daunting or unknown, today’s episode is for you. We sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.
A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing.
If getting your CFO’s buy-in feels a bit daunting or unknown, today’s episode is for you. I sit down with Splash’s CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.
In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing.
There are incredible opportunities on the horizon as it pertains to AI tools and their impact on an organization’s ability to tap into an event-led growth business model, something that will become increasingly important as events play an outsized role in creating and capturing demand, generating pipeline, and closing more revenue.
In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what’s available and possible today in their event marketing strategy.
This is part one of a two-part conversation because, honestly, there are many ways to apply AI technology to marketing today, and even more will be possible with time. Part two of this conversation will include a preview of future AI support for event marketers, to help you prepare for what’s next.
When it comes to B2B marketing, all the rules are out the window. And for that reason, there's never been a better time to be a B2B marketer (or a B2B event marketer). In this episode, Camille interviews Refine Labs CEO Chris Walker about creating demand using events, community, content, and dark social.
Taking time for yourself can be tough as a marketer. Here's a short and sweet guided meditation to help you find some calm in the chaos.
Today, we’re talking about cookies. And unfortunately, not the delicious kind. We’re talking 3rd party cookies, why they’re going away, and how the need for first-party data will spark urgent changes in sales pipeline development and customer acquisition strategies.
To cope, some consumer-facing brands are exploring first-party data via web3 platforms and embarking on metaverse activations. Others are taking a more conventional route and expanding their use of surveys, polls, and web forms on their digital platforms.
In this episode, Greg Higgins, Splash's GM of Europe and Global Head of Partnerships, is helping us explore an overlooked source for first-party data: events.
Refine Labs sat down with our very own Kate Hammitt, CMO of Splash, to chat all things Event Marketing on their podcast Stacking Growth. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses how companies like Splash are streamlining the process for companies, what the focus of goals and data should realistically be, and more!
In this episode, Splash CEO Eric Holmen joins Camille to discuss the State of MarTech in 2023. Marketing technology is a rapidly evolving field that has changed significantly over the last few years. From AI-powered tools to event management and marketing automation tools, MarTech enables businesses of all sizes to reach new heights of efficiency.
In light of all these changes, Eric shares his perspective and thoughts on the landscape.
Follow Eric on LinkedIn: https://www.linkedin.com/in/holmen/
Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893/
Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com
In this episode, you’ll hear from Jessica Lore, Director of Events and Customer Advocacy at Visier. Jessica gives us a peek behind the curtain of how she does all she does to stay sane as an event leader and the key ingredients in her secrets to event success.
Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessicalore/
Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893/
Every year we survey hundreds of event professionals around the world and ask them to weigh in on a lot of topics - all about event marketing. Their collective answers shed a helpful spotlight on the key trends in event marketing, giving our community some valuable insights. And as if that's not already the ingredients for an amazing episode, our very own CMO of Splash, Kate Hammitt, is joining us to dive into the results of the report.
Get the 2023 Outlook of Events Report: https://splashthat.com/blog/2023-events-outlook-report-the-dawn-of-the-everyday-event?&utm_source=podcast
Why it’s so dang hard for brands to do more events?
Zach Napolitano, our Director of Product Marketing is here to help us demystify the solutions.
Today’s conversation we’re going to unpack:
- What’s actually stopping businesses from doing more events?
- What’s the untapped potential they’re missing out on because of the problem?
- And how the right event technology can provide real solutions?
RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
Over a thousand event marketers who registered for our recent event shared that one of their top 3 challenges keeping them up at night is achieving better alignment between marketing and sales.
So if YOU’RE feeling this struggle too, you are NOT alone. And we’ve got you! Today’s episode lasers in on how Steph Pennell, Marissa Maguire, and our very own CMO, Kate Hammitt, approach partnering successfully with Sales to find those pockets of efficiency and drive more ROI from their events.
In this conversation, I ask them about:
- How they’ve scaled their branded events when budget or headcount has been limited —
- How they leverage their sales teams pre-, during, and post-event and really get everyone to work smarter, not harder
- How they approach getting buy-in & creating integrated playbooks between Marketing x Sales
- How do you align your events strategy with business strategy? How do you get Execs to understand the strategy and what goes into executing it?
Let's dive in.
RESOURCES
Watch the replay: https://splashthat.com/webinars/tackle-2023-events?utm_source=podcast
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
It’s a new year, and you may be feeling that “new me” energy and wondering which aspects of your event marketing strategy needs some updating or zhuzh-ing to meet your buyers where they are, and adapt to new trends in attendee behavior. And the times-are-a-changing. We're facing economic uncertainty, budget cuts, layoffs, rising costs for travel, staffing, food and beverage…not to mention attendees who are INCREASINGLY more selective with their time.
So, how can you improve your event attendance rate? In this episode, we'll discuss a multitude of strategies to get your attendance up and to the right.
RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
In this episode Camille reflects on the lessons learned and tactics for success shared by Michelle Radlowski, Dave Stevens, and Brian Rogers in our recent live taping of Checked In, which we facilitate as a round table discussion about strategies for event success in 2023.
RESOURCES
Watch the event on-demand: https://splashthat.com/webinars/get-checked-in?&utm_source=podcast
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
We’re in the home stretch of 2022, and if you’re white-knuckling your way through the end of the year, you’re not alone. It’s been another one for the books, to say the least. The silver lining here? Diamonds are made under pressure. And this episode offers insights to help you — and your event strategy — shine bright like a diamond in 2023.
This episode is part one of a virtual roundtable discussion with event experts, where we share our biggest learnings from 2022 and talk about what to ditch or leave behind as we gear up for success next year.
RESOURCES
Watch the event on-demand: https://splashthat.com/webinars/get-checked-in?&utm_source=podcast
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips for you to amplify your brand, and boost your registration numbers.
RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
If you're looking to upgrade the way you set and measure event success, you've tuned into the right episode. This conversation will better equip you to report event success to your leadership team and prove the value of your events. Let's talk about best practices to track event data effectively and tips to help you simplify and level up reporting for your business, featuring our very own Growth Marketing guru, Chris Johnson.
RESOURCES
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
In this episode, Camille is joined by Splash’s director of product marketing Zach Napolitano. Together, they dig into tips for doing more with less, which is top of mind for every event marketer out there and, frankly, most people these days. They cover the importance of investing in the right tech stack, beating attrition, and making sure people show up to your events, the strategic need to think programmatically, and how to set the right goals and measure the results of your programs.
RESOURCES
Follow Zach on LinkedIn: https://www.linkedin.com/in/zach-napolitano-8085805/
Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
In today’s episode, we connect with Marco Giberti — an entrepreneur and investor with over 25 years of experience in media, technology, and the live events industry. We get into how to harness event technology, accelerate innovation, and reinvention of live events.
RESOURCES
Follow Marco on LinkedIn: https://www.linkedin.com/in/marcogiberti/
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
In this episode, Camille sits down with the one and only Miguel Neves, Editor in Chief of Skift Meetings. As meeting and event professionals settle in for the great wave of in-person gatherings, they’re also dealing with lower attendance numbers, staffing and upskilling issues, cracking the hybrid program challenge and a roller coaster of uncertainty. That’s not to say it’s all doom and gloom – there is a massive opportunity for event professionals and organizations to grow their programs (and profits) and succeed amidst this sea-change by rethinking their approaches, KPIs and event tech needs. Miguel shares valuable insights on all of this. Enjoy the episode!
RESOURCES
Follow Miguel on LinkedIn: https://www.linkedin.com/in/miguelseven/
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Book a Demo with Splash: https://splashthat.com/request-a-demo/book?&utm_source=podcast
In this special episode of Checked In with Splash, Camille White-Stern and Zach Napolitano read submissions from our listeners about their event horror stories. Enjoy the episode, and Happy Halloween!
If you have a topic you want to hear about or a story you'd like to share, you can send us a message at podcast@splashthat.com
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
In today's episode, we chat with Laura Lilley, who leads Hootsuite’s global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getting buy-in and programmatic support from sales. And of course, she gives us some tips for weaving your social and event strategies together for maximum success.
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Follow Laura on LinkedIn: https://www.linkedin.com/in/laura-lilley
Let's face it - attendee behavior is vastly different than it used to be. How do you get folks to actually show up to your events in a post-pandemic world?
In this episode, Camille walks you through Splash's very own promotion and pre-event communication strategies for beating attrition and making sure the right people are in the room for your small, in-person events.
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Let's talk smaller events. We've seen in the data that the best-performing campaigns, events, and brand storytelling happens with repeatable intimate programs. Many event marketers aren't really sure what data points to measure or what success looks like. This episode will help you identify the right goals for your events and hit the bullseye on your marketing goals.
RESOURCES
Watch On-Demand: https://splashthat.com/webinars/small-event-kpis
How To Beat Event Attrition: link coming soon
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
To celebrate our first anniversary of the podcast AND the first anniversary of Field Marketer's Day, we asked field marketers for their perspective on field marketing strategy, philosophy, and their individual approaches for the rest of this year and into 2023.
Big thank you to Hannah Swanson, Michelle Radlowski, and Inessa Rozenberg for your contributions to this episode.
If you'd like to share your Event Horror Story with us, please send us an email at podcast@splashthat.com!
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
How are other event professionals measuring success and proving ROI? In part two of our events industry trends recap, growth marketing expert, Chris Johnson of Splash, joins us to talk about everything from setting goals to proving the value of your event programs. And, if you listen to the end - a very special guest joins us to give us their take on how to cut through the noise, attract the right attendees, and beat attrition at your events.
RESOURCES
Blog Post | 5 Macro Industry Trends in Event Marketing: https://bit.ly/3CxRIt3
Download the Slides: https://bit.ly/3e6Yc8b
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Zach Napolitano: https://www.linkedin.com/in/zach-napolitano-8085805/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/
The constant pressure marketers feel to overcome big hurdles, hit goals, deliver results, and prepare for what’s next is larger than ever.
Splash recently brought together some of the brightest minds in marketing to hear directly from them about what solutions are yielding the best results to the pressing challenges event marketers face today, and what’s coming next. Listen for an overview of the top five macro trends we found.
RESOURCES
Blog Post | 5 Macro Industry Trends in Event Marketing: https://bit.ly/3CxRIt3
Download the Slides: https://bit.ly/3e6Yc8b
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Zach Napolitano: https://www.linkedin.com/in/zach-napolitano-8085805/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/
A growing number of marketers are incorporating the concept of wellness into their strategy to connect with and engage their target audience and drive certain outcomes. From the ubiquity of B2C lifestyle brands wellness pop-ups, to more and more B2B enterprise organizations leveraging wellness-centric events to engage both employees and buyers alike, “wellness” has undoubtedly become a 21st century buzzword. But what does wellness really mean? And what role should wellness play in today’s marketing and events landscape?
In this episode, we sit down with the event marketing maven and the fittest man in events, Dave Stevens, to unpack how event marketers can increase ROI by increasing elements of wellness into their marketing and execution strategies.RESOURCES
Wellness in Events Whitepaper: https://bit.ly/3pbwkCh
Why smaller events are better: https://bit.ly/3zzhudz
See open roles at Splash: https://splashthat.com/careers
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Dave Stevens: https://www.linkedin.com/in/davidtstevens/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/
Today's focus is all about Diversity, Equity, and Inclusion and how you can use DEI to inform your culture and shape your business strategy.
We can’t talk about world-class culture without addressing the importance of investing in real tangible Diversity, Equity & Inclusion policies and strategies. This episode is bursting with strategies, resources, and anchors to improve DEI at your organization. Splash’s Chief People Officer, Liz Hall, details her experience and philosophy around building DEI.
RESOURCES
Explore our Internal Events Toolkit: https://bit.ly/39hiVUH
Watch "The Alchemy of Employee Engagement": https://bit.ly/3Nxuy85
See open roles at Splash: https://splashthat.com/careers
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Liz Hall: https://www.linkedin.com/in/elizabeth-hall-8939551b/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/
Besides the fear many startup founders and big fortune 500 organization leaders share of having their business negatively chronicled in the next "based on true events" docu-series (fictionalized or not), there’s good reason for C-suite executives and people leaders to do all they can to build culture and create an inclusive environment for all employees: It’s great for business.
Yep, turns out that investing in culture pays dividends when done right. And as Peter Drucker said, “culture eats strategy for breakfast.” If you’re not prioritizing culture as much as you are investing in other strategic initiatives, you’re not setting yourself — or your business — up for success.
In this episode, Splash’s Chief People Officer, Liz Hall, details her deep experience building world-class company cultures for organizations like Fog Creek, Stack Overflow, Trello, and now Splash.
RESOURCES
Explore our Internal Events Toolkit: https://bit.ly/39hiVUH
Watch "The Alchemy of Employee Engagement": https://bit.ly/3Nxuy85
See open roles at Splash: https://splashthat.com/careers
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Liz Hall: https://www.linkedin.com/in/elizabeth-hall-8939551b/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/
In a world where remote and hybrid work is the new normal, company culture and employee engagement play an increasing role in business success. Organizations of all sizes emphasize internal events — especially offsites — to bring their employees together. But what can you do to optimize your offsites and avoid wasting time and money on programs that fall flat?
In this episode, Splash’s co-founder and executive Chairman, Ben Hindman, explores what you can do to elevate your offsites and deliver stellar experiences designed for team connection.
RESOURCES
Explore our Internal Events Toolkit: https://bit.ly/39hiVUH
See open roles at Splash: https://splashthat.com/careers
CONNECT WITH USFollow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Ben Hindman: https://www.linkedin.com/in/ben-hindman-a7928834/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/
In honor of International Women's Day, we’re exploring the evolving role of women in field and event marketing. Splash Communications Manager Camille White-Stern and PagerDuty’s Director of Field Marketing, Polly Korman, share their perspectives on what’s worked for them personally when it comes to securing (and thriving in) a seat at the table. Keep listening for actionable tips on building respect and trust in an organization, identifying and confronting imposter syndrome, and getting the credit you deserve.
RESOURCES
Learn about Splash Studio: https://bit.ly/3BsbmUE
Get the full 2022 Trends Report: https://bit.ly/3gdEHZq
Watch On-Demand Webinar about 2022 Trends: https://bit.ly/3465hRM
See open roles at Splash: https://splashthat.com/careers
CONNECT WITH USFollow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Polly Korman: https://www.linkedin.com/in/pollykorman/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
Connect with Camille White-Stern: https://www.linkedin.com/in/camille-white-stern-7987b893/
In Splash’s recent 2022 Outlook report, 46% of respondents plan to do more virtual in 2022 than 2021. But how do you make those events valuable and engaging for an audience that continues to suffer virtual event fatigue? In this episode Billy sits down with Steve Etzler, CEO and Founder of BDI (Business Development Institute) to explore ways to make virtual events refreshing, engaging, and valuable for attendees.
RESOURCES
Learn about Splash Studio: https://bit.ly/3BsbmUE
Get the full 2022 Trends Report: https://bit.ly/3gdEHZq
Watch On-Demand Webinar about 2022 Trends: https://bit.ly/3465hRM
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Steve Etzler: https://www.linkedin.com/in/steveetzler/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
What does 2022 hold for events? In this episode, Billy sits down with Splash CEO Eric Holmen and Splash’s Director of Marketing and Communications, Rebecca Miller, to talk event trends in 2022.
________________
RESOURCES
Get the full 2022 Trends Report: https://bit.ly/3gdEHZq
Watch On-Demand Webinar about 2022 Trends: https://bit.ly/3465hRM
________________
CONNECT WITH US
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Eric Holmen: https://www.linkedin.com/in/holmen/
Connect with Rebecca: https://www.linkedin.com/in/rebeccamiller262/
Erica recounts Freshworks’ unique response to field marketing when COVID-19 hit, why organization and attention to detail is crucial field marketing skill, and shares some tips from working cross-functionally at your organization and winning at tailored field marketing to different segments. Billy and Erica chat about stories from some world-class events and make predictions for re:Invent 2021.
CONNECT WITH US
Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Erica Parker: https://www.linkedin.com/in/erica-parker90/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
It’s time to say goodbye to marketing silos. How do you run a superstar marketing team? The answer may lie in breaking down barriers and silos between marketing functions. In this episode, Billy sits down with Michelle Radlowski and Andy Swick, marketing leaders at Zscaler, to explore how they’ve done this at their organization.
CONNECT WITH US
Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Michelle Radlowski: https://www.linkedin.com/in/michelleradlowski/
Connect with Andy Swick: https://www.linkedin.com/in/andyswick/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
It’s floating in the collective consciousness of field marketers right now: what does the perfect hybrid event look like? With the continued unpredictability around the pandemic, is perfect even a realistic standard? Risa and Billy discuss how flexibility and creativity are crucial traits for field marketers and Risa serves up some must-hear professional development and leadership advice you do not want to miss.
CONNECT WITH US
Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Risa Peterson: https://www.linkedin.com/in/risapeterson/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
Field marketing can be both an extremely fulfilling and humbling role. Caitlin and Billy discuss fundamental truths about creating experiences that resonate and how integrating culture, brand and product is key to doing so. Cailtin shares expert insight on field marketing tactics that build trust and prove value.
CONNECT WITH US
Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Caitlin Tucker: https://www.linkedin.com/in/tuckercaitlin/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
What does the future look like for field marketers? After some extreme shifts during the pandemic, Billy and Natasha explore why resilience is key to having success with field marketing. Natasha shares how she developed a passion for collaborating closely with sales teams, tips for high-impact field marketing strategies, and how to build and lead successful field marketing teams.
CONNECT WITH US
Learn more about Splash: https://bit.ly/3EKyyig
Follow Splash on LinkedIn: https://www.linkedin.com/company/3237551/
Connect with Natasha Streit: https://www.linkedin.com/in/natashastreit/
Connect with Billy Bahnsen: https://www.linkedin.com/in/billy-bahnsen/
Welcome to True Stories of Field Marketing - where we dive deep into the world of field marketing. You’ll get the inside scoop from expert field marketers, discussing the lessons they’ve learned, event strategies that work, and their personal secrets to success. True Stories of Field Marketing is a podcast about the lives, learnings, and secrets of some of the most experienced and successful field marketers in the business.
True Stories of Field Marketing is a production of Splash, an event marketing platform that makes your events measurable, on-brand, beautiful, and easier than ever. Learn more about Splash at splashthat.com.