The Hungry Founder

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Today on The Hungry Founder Podcast, our host Steve Krakower speaks with Nick Shackelford. He is the CEO - Managing Partner at Structured and Co-Founder of Konstant Kreative. He has spent the last 6 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Now, having worked with over 100 D2C brands and specifically focused on paid media on Facebook, Instagram, Snap, and Pinterest.

[00:01 – 06:37] Going Past the Overwhelm through Organization

Passing on legacy or education through teaching
Nick on having twelve different companies and the time management it takes
Pushing forward and taking action motivated by targets in mind

[06:38 – 16:15] Implementing Gratitude in Work and Personal Life

Having a team to activate your superhuman entrepreneur
Supporting businesses through angel investing
Understanding what it takes to leave a mark in the world

[16:16 – 32:31] Driving Impact and Higher Revenue in the ECommerce Landscape

How e-commerce brands should think about their marketing and growth strategy
The realities of building businesses today on platforms and arbitrage
The future of e-commerce with leverage and shifts on the way
Nick’s advice to grow an e-commerce business from 1 million to 10 million in revenue

[32:32 – 33:26] Closing Segment

Want to connect with Nick? Follow him on LinkedIn. Head to Konstant Kreative, your Around-The-Clock Design Assistant!

Let’s Connect! If you’re looking for an agency that will take your brand to the next level, make sure to contact Harbor Marketing. Don’t let your business get left behind and ask for our Results Action Plan to scale your business! You can also connect with us on Facebook, Instagram, LinkedIn, and Youtube!

LEAVE A REVIEW! Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Tweetable Quotes:

“In this world, to be a little bit different, you have to be a little bit peculiar.”. - Nick Shackelford

“I think a lot of businesses were built that should not have been built, but they were built upon arbitrage and leverage of the platform rather than actually building legitimate product company or business around building a quality product or building quality community.” - Nick Shackelford

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In this week’s episode, our host Steve Krakower has an insightful conversation with Jenna Dorbin about the key to a successful subscription box. Jenna's unique and diverse experience ranges from media and advertising to e-commerce tech. After 4 years in Advertising Sales and Operations at Hulu, Jenna now manages Recharge's marketing agency partnership channel.

Listen and enjoy!

[00:01 – 03:54] Opening Segment

Jenna shares her background and work
- Her experience being a partnerships manager
The current state of the subscription industry

[03:55 – 16:18] The Key to a Successful Subscription Box

What brands/products are successful in the subscription space
How to retain customers and provide them with a great experience
- Give customers flexibility and control over their subscription
Advantages of using Recharge over other subscription platforms
- Offer a customer portal out of the box
- Have SMS capabilities as part of the subscription management
Jenna’s advice for those who want to start a subscription box or add a subscription element

[16:19 – 17:26] Closing Segment

Want to connect with Jenna? Follow her on LinkedIn. Head to Recharge Payments, and get started with the subscription payments solution trusted by over 50 million subscribers across the world.

Let’s Connect! If you’re looking for an agency that will take your brand to the next level, make sure to contact Harbor Marketing. Don’t let your business get left behind and ask for our Results Action Plan to scale your business! You can also connect with us on Facebook, Instagram, LinkedIn, and Youtube!

LEAVE A REVIEW! Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Tweetable Quotes:

“Meeting customers where they are making subscription management extremely frictionless is super key to retaining customers.” - Jenna Dobrin

“It’s really important to give buyers control over their subscription experience.” - Jenna Dobrin

“Creating that deeper community. There's nothing worse than a frustrated customer, so just to create that harmony in the full funnel experience, being on that buyer journey is critical. ” - Jenna Dobrin

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Today on The Hungry Founder Podcast, our host Steve Krakower speaks with Andrew Foxwell, the Co-Founder of Foxwell Digital, an online advertising agency that helps eCommerce brands profitably scale their Facebook Ads. Let’s jump into his insights about the future of Facebook Ads!

[00:01 – 02:04] Opening Segment

Andrew shares his background
- Being the co-founder of Foxwell Digital
- Creating the membership Foxwell founders
- Working with Facebook ads

[02:05 – 18:44] The Future of Facebook Ads

The impact of IOS update on Facebook advertising
- Delayed reporting, performance, and optimization
Andrew’s insights about Facebook's response to demands for privacy
Where the future of Facebook is heading
- The idea of the conversions API
- Look at federated learnings
People are starting to explore other channels and diversify their marketing

[18:45 – 29:20] Advertising on The Metaverse

Andrew’s outlook about exploring and testing TikTok
- Do webinars to get information out
Andrew’s thoughts on the metaverse
- Look for the metaverse adoption signals
Advertisers' concerns in regards to Facebook’s priority on the metaverse
- There’s a disconnection between the concept and execution
Andrew’s advice for e-commerce brands
- Focus on what you want to do and have a strategic plan
- Develop a creative form to test that plan

[29:21 – 30:11] Closing Segment

Want to connect with Andrew? Follow him on Instagram and LinkedIn. Head to Foxwell Digital, a family of paid social advisors focused on transparency, honesty, and authenticity!

LEAVE A REVIEW! Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Tweetable Quotes:

“We have to be overall better marketers, we have to be bigger in terms of our mindset and think bigger.” - Andrew Foxwell

“People are starting to diversify their marketing mix a little bit and explore other channels.” - Steve Krakower

“You have to diversify, you've got to think about things differently. You've got to take time and attention to really learn a lot of this other stuff. ” - Andrew Foxwell

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In this week’s episode, we have a very special guest, Eric Carlson. He is the co-founder of Sweat Pants Agency.

Let’s dive into the current state of online marketing!

[00:01 – 06:11] Opening Segment

Eric shares his background
- Working with Hunt A Killer
- Running Sweat Pants Agency
- Focusing on eCommerce marketing
Eric’s insights about the future of online advertising
- Targeting and optimizating
- Increase in CPMs
- The role of Tik Tok in the online advertising landscape

[06:12 – 15:55] The Current State of Online Marketing

What it means to diversify marketing channels
- You have to build a better business
- Think about how it’s going to create better opportunities for you
- Look at the bottom lines of your business
What you should take into account when building a brand
- Provide the best customer experience
- Create a relationship with customers
- Listen and understand your customer’s feedback
What Eric considers a day in the life of an online marketer looks like in 10 years
- There’s going to be new ad platforms
- People diversifying across channels
- The metaverse

[17:41 – 27:50] Why Creating Content in Tik Tok Is Different

How content is built in Tik Tok
- An opportunity to go viral: everything is trending on this platform
- New discovery and entertainment
Eric’s perspective of the future of Tik Tok
- New ad placements
- Every platform needs to evolve
Brands should start running Tik Tok
- There’s a learning curve in terms of what you need to produce
- Start posting some organic material and reach out to influencers
- Pick up a scent and run some ads
Eric shares his advice for today’s online marketing landscape
- Conventional vs unconventional
- Unconventional is what gets you an alpha to get an edge over the norm

[27:51 – 28:52] Closing Segment

Connect with Eric
- Links below
Final thoughts.
Stay tuned for more. Links are available below.

Tweetable Quotes:

“You can fix a lot of things with marketing, but you can’t kind of a fix a bad business with marketing.” - Eric Carlson

“[Customer feedback] improves everything. Improves your product, improves your messaging, improves your product development and improves your marketing.” - Eric Carlson

“What works for me isn’t necessarily what works for everybody else. I would probably start with the organic strategy.” - Eric Carlson

“Don’t be afraid to be a little more crazy and unconventional. There’s a time and palace for it, and when you do it, you’ll often be surprised by the results.” - Eric Carlson

Want to connect with Eric? Follow him on Linkedin and email him at eric@sweatpantsagency.com. Are you ready to set your brand on fire? Go and visit Sweat Pants Agency

Let’s Connect! If you’re looking for an agency that will take your brand to the next level, make sure to contact

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Today on The Hungry Founder Podcast, our host Steve Krakower speaks with marketing expert, Maxwell Muller. Maxwell is founder of VEE (Video Editing Experts), where they help founders in all fields to increase their income and impact through working marketing strategies. Find out today what really matters behind a brand and learn how to grow your influence organically.

Connect with us:

Steve's Instagram
Steve's YouTube Channel
Subscription Box Growth Academy Facebook Group