The GROW Equation Business Podcast: Recent Episodes
Diana Lidstone
People may forget what you say; forget what you did; but they will never forget how you make them feel – take on the famous quote Maya Angelou.
So how do you make people feel? Your clients, your team, your suppliers??
My guest today is known as the FROG Lady – listen and find out why and how recognition can play an important part of your role as CEO of your small business.
Sarah McVanel is a globally recognized Recognition Expert, acclaimed speaker and author – as well as a recovering perfectionist, mom and an entrepreneur with too many letters after her name for me to count!
Sarah and I discuss and laugh about:
- When I first met her and what I thought about her business then
- Why she is known as the FROG lady
- What FROG stands for
- Simple ways to incorporate recognition in our daily lives – the correct way
- A simple exercise you can do for self-recognition
- A link between recognition and avoiding burn out
- Some great examples of how you can make others feel appreciated
ABOUT SARAHTrue acceptance is believing people are worthy before they’ve earned it. Imagine a workplace that extends acknowledgment and appreciation to its employees before they even start.
Sarah is a recognition expert, professional speaker, coach, author, recovering perfectionist, and movement maker of F.R.O.G. Forever Recognize Others’ GreatnessTM. With 25+ years of experience, she invigorates companies to see their people as exceptional so that, together, they can create a scrumptious, thriving culture where everyone belongs.
As the founder of Greatness Magnified, Sarah is proud to have built a thriving organization that specializes in providing training programs and certifications for employees at large. By being solution focused and resilient in changing times, she can help to build a healthy and recognition-rich team.
Contact Sarah here: https://greatnessmagnified.com/
ACTION PLAN:
- Learn the acronym F.R.O.G. (forever recognize others greatness).
- FROG someone you know today – get out your phone & text someone.
- Make it a habit to FROG a friend, colleague or business person each day.
- Download: Recognition Cool Stuff (here).
- Let me know how you recognized your own greatness or someone else!
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Share your feedback with me by clicking here and leaving a short voice message!
1 reason people start a business – freedom. In the USA, the SBA says that 80% of the 29.6 million small businesses are run by a single person – the solopreneur.
But most often these entrepreneurs realize that true economic and personal freedom isn’t possible by being the solopreneur … because:
- They are caught in the daily grind – the day-to-day running of their business.
- Rarely take vacations or time off to recharge.
- Work is all there is – their business runs their life.
Sound familiar?
But what if you could serve more people?
What if you could grow and scale your business to have a bigger impact and grow your income?
In this episode, learn:
- The different questions asked by skilled experts and business builders
- How their perspectives and mindsets are different
- 3 core pillars to master to evolve from solopreneur to CEO
If those 3 core pillars sound familiar, it’s because they are the 3 core areas of the WLPM framework that has guided hundreds of other skilled experts to evolve into true visionary CEO’s.
ACTION PLAN:
- Determine where you are in your business growth? (just beginning, trapped or freedom).
- Ask yourself Which perspective is predominant in my business (skilled expert or business builder).
- Examine the 3 core pillars required to evolve to CEO.
- Book a Growth Strategy Session – www.dianalidstone.com/apply.
ABOUT ME:
Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business without the hustle or burn out.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
It doesn’t matter what industry you’re in – whether you’re a lawyer, accountant or other professional, real estate investor – there’s a lot of competition for clients!
So how do you stand out from your competition?
And what if standing out didn’t involve endless posting on social media?
During this engaging episode, Chantal & I share:
- Why being good in business isn’t good enough and why you have to build a stand-out business.
- Her ABCs of how a client ‘chooses’ you.
- How she and I buy boots and shoes (it does have relevance).
- 5 strategies to stand out.
- Her Stand Out test (here) as well as her new book.
ABOUT CHANTAL CORNELIUS
Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of service-based businesses grow and achieve their goals by making strong emotional connections with their clients.
Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships with clients. Her mission is to help business owners realize that the path to success doesn’t involve churning out endless social content. In her work, Chantal introduces service-based businesses to different Stand Out Strategies that they can use to make the best emotional connection with their clients. She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work.
Her third book, scheduled to be published in the autumn of 2024, further explores the emotions behind consumers’ buying decisions.
When she is now showing her clients how to blow their own trumpets, Chantal is the National President of the Professional Speaking Association (UK) and can also be found riding her horse, walking her dog, or working in her garden!
Connect with Chantal here or on LinkedIn
ACTION PLAN:
- Listen to how your clients feel about working with you.
- Take the Stand Out Test (here).
- Of the 5 strategies (certainty, connection, contribution, growth, significance) which one resonates best with you.
- Get your report from Chantal on how to use your best Stand Out Strategy.
- If you’d like more support to further build a stand-out business, Book a Growth Strategy Session – www.dianalidstone.com/apply.
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
WORK WITH ME:*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here*) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Can’t believe that this is the last week of this free 5-part training series on how to get focus and find your freedom without hiring an additional employee!
One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I need a place to record them – rather than little bits of paper scattered all over the place.
Don’t forget to grab your workbook here: www.dianalidstone.com/takenotes so you outline how you’ll implement these strategies.
If you missed the earlier part of this workshop series, you can find them here:
- Ep 155 – Get Focused: Build your business with purpose
- Ep 156 – Which activities move the needle?
- Ep 157 – Free up time: Why it’s Systems BEFORE Team
- Ep 158 – Save Time & Sanity: 5 Productivity Strategies
- Ep 159 – How to Reduce Your Workload: A 7-Step Sequence
Today – I want to share a couple things with you:
- How much time you will actually save if you implement the strategies and tactics I’ve shared with you this week – you’ll be astounded!!
- The 9 core pillars you MUST master if you want to grow and scale without hustle and burnout (WLPM Framework)
- The exact sequence you’ll need to implement right now and in the future
WANT TO………
- Get back on track?
- Stay focused on the right activities for your business right now?
- Eliminate what’s not working?
- Make a plan for the upcoming 90 days?
- And have me right along side you to guide you?!
Check out https://dianalidstone.com/shop/quarterly-retreat/
RESOURCES MENTIONED:
- Ep 64: https://dianalidstone.com/blog/podcast/ep-64-want-to-make-more-money-niche-down/
- Ep 65: https://dianalidstone.com/blog/podcast/ep-65-debunk-5-niching-myths-if-you-want-to-scale-your-small-business/
- Ep 24: https://dianalidstone.com/blog/podcast/ep-24-fall-in-love-with-marketing-use-your-content-personality-to-attract-your-dream-clients-with-guest-amy-hager/
- Ep 56: https://dianalidstone.com/blog/podcast/ep-56-client-attraction-without-social-media-is-it-possible/
Share your feedback with me by clicking here and leaving a short voice message!
Research shows that of the time given to a workday, 80% is spent doing tasks with little to no value and only 20% is spent doing something important. That’s a BIG scary stat!
And yet when Google sends me my website report, one of the MOST looked at pages – is a blog I wrote in 2018 – how to increase your odds of success by 95% ... it seems people WANT to be more productive.
So today – Day 4 of my free masterclass, The Ultimate Focus & Freedom Masterclass, I’ve cobbled together not just 5 productivity tips to save you time and your sanity but more like 5 concepts to apply in your business that will make you more productive.
Don’t forget to grab your workbook here so you can create how you’ll best apply these concepts. One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I need a place to record them – rather than little bits of paper scattered all over the place.
If you missed the earlier part of this workshop series, you can find them here:
- Ep 155 – Get Focused: Build your business with purpose
- Ep 156 – Which activities move the needle?
- Ep 157 – Free up time: Why it’s Systems BEFORE Team
- Ep 158 – Save Time & Sanity: 5 Productivity Strategies
Next week – the exact sequence to implement big changes in your business:
Ep 159 – How to Reduce Your Workload: A 7-Step Sequence. Want to really save some time? Make more $$$? Have more freedom?If you’re feeling like the Chief Everything Officer of your business or feeling overwhelmed and frustrated because you just can’t seem to get stuff done – then I invite you to attend my upcoming QBFPD – it’s one of the best solutions to
- Getting back on track
- Staying focused on the right activities for your business right now
- Eliminate what’s not working
- Make a plan for the upcoming 90 days!
- And have me right alongside you to guide you!
Check out https://dianalidstone.com/shop/quarterly-retreat/
RESOURCES MENTIONED:
- CEO WEEKLY Checklist: 5 tips to make your week more productive– download here
- https://trafft.com/time-management-statistics/
- 5 Easy Ways to Increase Your Productivity – read here
- 9 Productivity Tips to Work Smarter, not harder! – read here
- Shonda Rhimes – Year of Yes (book)
- My typical Model Agenda – view here
- 9 Activators of Your Well-Oiled Business Machine – view here
Share your feedback with me by clicking here and leaving a short voice message!
If you’re anything like a lot of my clients, you heard this before… Systems will set you free! Sound familiar? But what I do hear back from my clients is that they don’t know where to start to create systems and they are often confused about what it truly means to create systems.
It’s Week 3 of my 5-week podcast training series The Ultimate Focus & Freedom Masterclass designed to help you save 10+ hours per week in your business without hiring another employee!
If you’re just joining me – be sure to head back to episode 155 – to start from the beginning.
- Ep 155 – Get Focused: Build your business with purpose
- Ep 156 – Which activities move the needle?
- Ep 157 – Free up time: Why it’s Systems BEFORE Team
- Ep 158 – Save Time & Sanity: 5 Productivity Strategies
- Ep 159 – How to Reduce Your Workload: A 7-Step Sequence
Although today is all about SYSTEMS – instead of giving you a specific exercise, like I did in previous episodes, I thought I would change it up and tell a story instead!
You’re going to hear about Cynthia, a lawyer, and her journey through growth, the growth trap, and finally creating systems to help her scale and ultimately have more joy, profit and freedom in her business.
RESOURCES:
- Register: Check out https://dianalidstone.com/shop/quarterly-retreat/
- Download checklist:– www.dianalidstone.com/gifts-library
Check out the Work Less PROFIT More Business Freedom Framework here with its 9 essential elements that must be mastered so you can experience more joy, profit and freedom from your business.
Share your feedback with me by clicking here and leaving a short voice message!
As a business owner, if you ever struggle with deciding what to tackle first on your to-do list or if you ever wonder how to pinpoint the tasks that will have the biggest impact on your business growth – have no fear, you aren’t alone.
- Ep 155 – Get Focused: Build your business with purpose
- Ep 156 – Which activities move the needle?
- Ep 157 – Free up time: Why it’s Systems BEFORE Team
- Ep 158 – Save Time & Sanity: 5 Productivity Strategies
- Ep 159 – How to Reduce Your Workload: A 7-Step Sequence
This week’s episode will help you solve that challenge with a couple of simple, step by step exercises so you focus your time & energy on what matters most to your business growth.
It’s Week 2 of my 5-part podcast series The Ultimate Focus & Freedom Masterclass and if you’re just joining me – be sure to head back to episode 155 – to start from the beginning. You can grab your workbook here – www.dianalidstone.com/takenotes so you can easily follow along.
Today is all about you choosing the right activities for you to work on, for your business, for RIGHT now. Once you see the simplicity of what I’m going to share, you’ll always know exactly where to focus your time.
Let’s get going….
OTHER RESOURCES MENTIONED:
- Think Like a CEO, free book chapter (Here)
- Fall in Love with your marketing: Use your content personality (listen here)
Share your feedback with me by clicking here and leaving a short voice message!
Toss the confetti – it’s Week 1 of my 5-day podcast series The Ultimate Focus & Freedom Masterclass!!
I’m super excited to be offering this free training – Some of you who know me, may have done a similar training with me; however, I’ve updated this one for you.
It’s all about helping you reduce your workload and free up 10+ hours/week without hiring a new employee. So if you feel overwhelmed, and frustrated that you can never seem to get enough done in your day or week – then this is for you!!
(Grab your workbook here: www.dianalidstone.com/takenotes)
Here’s what we are going to cover:
- Ep 155 – Get Focused: Build your business with purpose
- Ep 156 – Which activities move the needle?
- Ep 157 – Free up time: Why it’s Systems BEFORE Team
- Ep 158 – Save Time & Sanity: 5 Productivity Strategies
- Ep 159 – How to Reduce Your Workload: A 7-Step Sequence
By the middle of next month, if you take this information and implement it, you’ll know exactly how to reduce your workload, prioritize your most important tasks AND have a roadmap for your journey forward.
In today’s episode, I share a Mad libs formula i.e. fill in the blank template that will allow you to create more focus in your business – it actually acts as a GPS for you and for your team!
Be sure to have your workbook (here) and a pen so you can jot down notes and build your own Vision Statement!
I also give you 2 tips on how to use this statement to increase your focus.
Grab your workbook here www.dianalidstone.com/takenotes
RESOURCES MENTIONED:
- Read: Vivid Vision by Cameron Herold
- Listen: https://dianalidstone.com/blog/podcast/ep-71-99-of-small-firms-dont-do-this/
- REGISTER: QUARTERLY BUSINESS FREEDOM PLANNING DAY – next date – September 16
Share your feedback with me by clicking here and leaving a short voice message!
If you’ve ever been the surrogate to a group of young kittens, you’ll learn that they have boundless energy to run in every direction without really accomplishing anything – are you running around like that? I don’t want that for you because it ultimately leads to burn out!
You don’t have to look very far to hear about entrepreneurial burnout – you can read about it in major news outlets, major magazines, podcasts and you’ve probably hear from someone close to you about how they’ve ended up in the hospital or tanked their relationships because of it.
If it’s so prevalent – why does it happen?
In this episode, I outline 7 common reasons/myths that I’ve seen that lead to the dramatically overworked business owners!
As I’ve been coaching the overworked and often underpaid business owner, I have seen that to significantly reduce their workload – the answer doesn’t come from productivity apps, webinars, or complicated planning journals.
This episode is the background to my upcoming 5-part masterclass series entitled The Ultimate Focus & Freedom masterclass….. and it’s free!
Starting Monday next week, I’ll be releasing 5 episodes to help you dramatically reduce your workload and reclaim 10+ hours a week, without hiring an employee.
Be sure to subscribe so you won’t miss this valuable content.
OTHER EPISODES related or mentioned:
- Ep.71 - 99% business owners don’t do
- Ep. 72 – Unsexy truths about growing a 7-figure business
- Ep. 43 – What my husband’s retirement taught me about my business
ACTION STEPS:
- Stop – spend 10 minutes really thinking about how you run your business.
- Which of the 7 WHY’s is causing you to lose control of your business?
- Mark your calendar for the 5-part, free training series – The Ultimate Focus & Freedom Masterclass.
- Grab your workbook here - www.dianalidstone.com/takenotes so you can follow along and customize your strategy.
Here’s the graphic of my WorkLessPROFITMore framework with the 9 essential elements of a self-running business engine.
Share your feedback with me by clicking here and leaving a short voice message!
You’ve heard it before – the riches are in the niches! Narrowing your niche makes your marketing easier and when your marketing is easier, you’ll close more sales!
Or in the case of a real estate investor, he attracted more deals and more capital! Two things real estate investors are always looking for!
Listen as my special guest shares his story!
ABOUT SIBTAIN PANJU
Sibtain Panju and his wife Insiyah are the co-founders of PRAGMA Incorporated, a real estate investment company focused on acquiring & developing multifamily real estate in Canada. They help professionals and high-net-worth individuals protect and grow their wealth in a tax-efficient manner using real estate.
Before becoming a full-time real estate investor, Insiyah was a high school math teacher. She is also a realtor and a youth empowerment coach.
Sibtain has a finance background and over 20 years of banking experience. He leverages his experience in corporate finance and business strategy for his real estate business.
PRAGMAN Inc. has a strong commitment to giving back on a monthly basis a portion of their proceeds and making a lasting impact. Believing in universal access to clean water, food, and education, they actively contribute to the construction of water wells, sponsorships for orphans and support education initiatives for underprivileged families.
Contact: https://www.pragmaproperties.com/
Work Less PROFIT More program mentioned in this episode – Differentiate to Grow (here)
ABOUT ME:
*Hi friends,
Want to escape the chaos of the day-to-day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here**) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.*
Share your feedback with me by clicking here and leaving a short voice message!
Whether you’re a lawyer, accountant or other professional – it's important to realize that we are currently in a global marketplace. With today's technology, no longer is our business growth stalled or capped by our location. For instance, there was a time when bookkeepers or lawyers only worked with clients within a 5-10 mile radius. It’s no longer true today. Some of my clients have bookkeepers overseas.
If we have a global marketplace – that means there’s more competition than ever. Your competition is global!
So, how do you stand out from your competition? How do YOU get chosen?
It’s easier when you consider the 9 strategies I’ll share with you today!
ACTION PLAN:
- Which of these 9 differentiators could your business improve upon?
- Is there 1 or 2 you need help clarifying?
- Book a Growth Strategy Session – www.dianalidstone.com/apply
ABOUT ME:
*Hi friends,
Want to escape the chaos of the day-to-day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More Business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here**) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.*
Share your feedback with me by clicking here and leaving a short voice message!
While it is true that customers are attracted to the best marketers, not necessarily the best products, it is our job as business leaders to turn prospects into customers, in other words, to close the sale.
My guest on this episode is a master storyteller AND communication specialist.
We chat about:
- Two necessary ingredients of storytelling.
- What communication intelligence is.
- How you can decode your prospect's communication to close more sales faster and more effectively.
- How to power script or how to write a message for different value codes and combine them in a single email.
- Clues on how to identify your prospect's B.A.N.K. value codes.
ABOUT HELEN HARWOOD SNELL
Helen uses her expertise as a storyteller and certified communication coach to create messaging that reaches the right audience and closes sales faster. She develops web content, marketing materials, blogs, presentations, signature talks and books. She also teaches the structure of clear communication and storytelling in workshops for those who want to master their writing craft. She understands you are your brand. She is an International Best-selling author and speaker. Many of her stories come from parenting her three children, being in nature, and being mastered by her dogs. Her audacious dreams include writing a book series for special needs adults and living on a sustainable property.
Contact info: https://linktr.ee/helenharwoodsnell
FREE GIFT: https://my.bankcode.com/helensnell
Crack your code into your own personality values in less than 90 seconds!
ABOUT ME:
*Hi friends,
Want to escape the chaos of the day-to-day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here**) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.*
Share your feedback with me by clicking here and leaving a short voice message!
Having sales conversations that convert and that aren’t an hour long is vital to a successful and profitable business! In this episode, I want to share my journey with sales and how one simple change can increase your conversion rates and reduce the time you spend on sales calls!
ACTION PLAN: How to increase your conversion rates & reduce the time spent on sales conversations:
- Read Anatomy of a Sales Conversation (here).
- Identify the gaps in your sales conversations.
- Adjust your format.
- Measure & monitor your conversion rates.
ABOUT ME:
*Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here**) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.*
Share your feedback with me by clicking here and leaving a short voice message!
Pricing your services for profit can be a challenge for most business owners. And in some industries like bookkeeping, accounting and legal, it’s been tradition to price by the hour. But this week, my special guest will challenge you to think differently about your pricing, especially if you’re a lawyer!
Special guest from the United Kingdom, non-practising lawyer Shaun Jardine and author of Ditch the Billable Hours and I have a lively discussion on pricing and how value-based pricing can be beneficial not just to law firms but others who traditionally price by the hour.
We also talk about:
- How lawyers and other experts are no longer the gatekeepers of knowledge and why pricing can no longer be based on knowledge.
- The principle of ‘our ice is melting’.
- Value-based pricing as a brand differentiator.
- Who has ownership of pricing in your business?
- Giving your clients a choice of service level.
- When you go through the process of changing your pricing structure, it’s best to have two pairs of eyes on your new structure.
ABOUT SHAUN JARDINEAs a lawyer and former law firm CEO of a top 250 law firm, he has a unique insight into what makes law firms tick.
Shaun founded Big Yellow Penguin (BYP) in 2021 with the aim of encouraging and helping lawyers and law firms to move on from the 20th century and adopt practices, including value pricing, which will make their futures more secure, both financially and operationally, and enjoy practising their craft again.
Shaun has recently finished writing his first book ‘Ditch The Billable Hour’ ! which was published in January 2024.
https://www.bigyellowpenguin.co.uk/
ACTION PLAN:
- Download 125+ steps to implement Value-based Pricing here.
ABOUT ME:
*Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow and scale their businesses.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here**) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.*
Share your feedback with me by clicking here and leaving a short voice message!
Raising your rates can be one of the most uncomfortable activities you do in your business and yet, it can be one of the most satisfying too!
In this episode, I talk about:
- Money set point
- 10 signs it’s time to raise your rates
- Client stories of how and when to raise your rats
ACTION PLAN:
- Which of the 10 signs applies to you?
- Decide how much you will raise your rates
- Raise them now!
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/*)
Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!*
Share your feedback with me by clicking here and leaving a short voice message!
(This podcast was inspired by an article from E-myth)
One of my deepest held core values is ‘life before business’. As I’ve moved to the farm, my life has changed and so has my business to be in alignment with my desired life.
In this episode, I share 4 actions you can take to build a business that supports your desired life!
I also share the story of the Donkey & the Lion – how and why we sometimes have to walk away from those who drain our energy!
I hope you enjoy it!
DOWNLOADS: Freedom Scorecard (here) ACTION PLAN:
- Write down specifics on what you want your life to look like
- Create a vision for your business that supports your life
- Change the way you spend your time
- Understand the relationship between people & systems
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Podcast Series to Grow & Scale Your Business:
- Get out of the Weeds & Back in the Driver’s Seat (downloadable workbook here)
- Episode 134 – The Growth Trap: A normal part of the journey (here)
- Episode 135 – The M-Myth: Why doing more isn’t the answer (here)
- Episode 136 – 7 Costly Scaling Mistakes to Avoid (here)
- Episode 137 – Research proven elements of a sustainably scalable business (here)
The Ultimate Focus & Freedom Masterclass (downloadable workbook here)
- Ep. 86 – Get Focused: Build Your Business With Purpose (here)
- Ep. 87 – Determine Your Most Impactful Tasks (here)
- Ep. 88 – Free Up Time: Systems BEFORE Team (here)
- Ep. 89 – Simple Strategies to Skyrocket Your Productivity (here)
- Ep. 90 – 7 Step Roadmap to Dramatically Reducing Your Workload (here)
Share your feedback with me by clicking here and leaving a short voice message!
Welcome to the 3rd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!!
To summarize, this series is filled with gold nuggets to help you build a predictably profitable business.Episode #144 – Where to focus your time, money and energy right now? I shared the 7 elements of the Freedom Stack.
Episode #145 – #1 Mistake keeping your business from being predictably profitable -- I shared my favourite F word and 3 areas of your business to simplify & streamline for sustainable success.
Today Episode #146 – My favourite strategy for creating a predictably profitable business & a life I love – I share how to get off the cash flow/revenue roller coaster!
In this episode, I mention:
- Year at a Glance template (here)
- A simple method for ensuring consistent cash flow
- How to fill in the revenue gaps
ACTION PLAN:
- Draw a 12-month calendar or download Year at a glance
- Insert your Core Offer launch dates and possible payment plans
- Consider how you can best fill in the revenue gaps
- Register for Business Freedom Quarterly Planning Retreat here (use coupon – save100)
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)
Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!
Share your feedback with me by clicking here and leaving a short voice message!
Welcome to the 2nd part of this podcast series – The Path to Predictable Profits & Sustainable Success!!!
**Last week #144 – I spent time answering one of the most common questions I get from clients and prospects…Where do I focus first?
It’s the** one question that you ask yourself time and time again – where do I focus first? Where do I focus my time? Where do I focus my energy? Where do I focus my money?
If you haven’t listened to this episode yet – be sure to do so because I share with you 7 research-proven elements that, when you have all 7, you’ll dramatically improve your chances of achieving your profit goals by at least 60%!!! I call it the Sustainable Freedom Stack! AND I also share a new tool that I’ve launched entitled WLPM Biz Self-Assessment which will highlight your business strengths and point out where to focus your time, money and energy right now!
Episode #145 – This week - I’ll share what I call the ONE thing (mistake) that’s keeping you from predictable profits because if you know what to avoid, it’s so much easier to build it right.Next week Episode #146 – the final part of this series – I’ll share my favorite strategy for predictable profits because I want you to be able to build a business that gives you freedom!
This week – I talk about one of my favourite 4-letter words beginning with F and 3 areas in your business to help you avoid one big common mistake!
In this episode, I mention:M-Myth: Why doing more isn’t the answer (here)
Niching Down series:
- Ep. 63 – Marketing Lessons I Learned from My Fishing Adventure (here)
- Ep. 64 – Want to Make More Money? Niche Down (here)
- Ep. 65 – Debunking 5 Niching Myths if You Want to Scale (here)
ACTION PLAN:
- Implement the Power of ONE:
- One very best dream client
- One core compelling offer
- One marketing strategy
- Commit for at least 180 days - 2 quarters
- Register for Business Freedom Quarterly Planning Retreat here (use coupon – save100)
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)
Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!
Share your feedback with me by clicking here and leaving a short voice message!
Welcome to this new podcast series – The Path to Predictable Profits & Sustainable Success!!!
Today’s episode #144No matter your stage of business growth, I know that one of the questions that you ask yourself time and time again is ... where do I focus first? Where do I focus my time? Where do I focus my energy? Where do I focus my money… Right now.
Well, today’s episode will help you answer this question … and again in the future!
Episode #145 – I’ll share what I call the #1 strategy that’s keeping you from predictable profits because if you know what to avoid, it’s so much easier to build it right.
Episode #146 – It’s my favourite strategy for predictable profits so you can build a business that gives you freedom!
ACTION PLAN:
- Download your workbook for the series here.
- Take note of the elements in the Sustainable Freedom Stack.
- Download – WLPM Biz Self Assessment here.
- Take note of your business strengths & gaps so you know where to focus now in your business.
- Register for Business Freedom Quarterly Planning Retreat here (use coupon – save100).
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Want to turn your goals into easy-to-follow weekly & monthly action steps? Attend the next Quarterly Business Freedom Planning Retreat -- register here (https://dianalidstone.com/shop/quarterly-retreat/)
Finally, you'll know exactly where to focus your time, money & energy not just for predictable profits but also for the freedom you've always desired!
Share your feedback with me by clicking here and leaving a short voice message!
There’s nothing I love more than talking to a fellow Canadian about business. In this episode, I welcome back Kris Ward, from Win the Hour, Win the Day.
Kris and I talk about:
- Her business personality quiz (Take it here at freegiftfromkris.com)
- How identifying your biz personality will help you save time and energy in your business and lean into your strengths
- Kris’s favorite 3 T’s (team, time, toolkits)
- How her clients typically free up 25 hours/week
- Why spending more time and working harder is never the answer to growing a sustainably profitable business
**ABOUT KRIS WARD
Kris Ward is creating a movement where your business supports your life instead of consuming it. Kris is the founder of the Win The Hour, Win the Day** philosophy.
After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.
Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and
Joe Theismann - NFL All star and commentator to name a few. Kris has also featured on award-winning podcasts, radio and TV shows.
Kris is an acclaimed podcaster. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Share your feedback with me by clicking here and leaving a short voice message!
What do a luxury sales rep, a fashion entrepreneur, a tech sales rep, a cold calling expert and a real estate investor have in common?
My special guest Shadgie Jean, Sage Investments, has learned that building strong relationships no matter what business you are in is the path to success.
Shadgie and I talk about:
- How relationship building has been at the core of each of her jobs & businesses
- Give yourself permission to out grow relationships
- Relationships in business are like dating
- The trust triangle
- The importance of having a CRM that you’re comfortable using
- Networking both vertically and horizontally
- The fortune is in the follow up
Shadgie mentions the book … How to be a Power Connector (PB): The 5+50+100 Rule for Turning Your Business Network Into Profits by Judy Robinett
ABOUT SHADGIEShadgie Jean boasts 18+ years of experience in luxury sales where she refined her negotiation and relationship building skills. She is also passionate about empowering women. Her past experiences have influenced her approach as a real estate investor, allowing her to leverage her well-honed networking skills to forge strong partnerships with both passion and active investors.
Connect with her here:
ACTION PLAN:
- Plan how you will build relationships
- Give yourself permission to build new and let go of the current
- Use a CRM to track your relationships
- Follow up until they say no
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Share your feedback with me by clicking here and leaving a short voice message!
How does a young mother of two children and a real estate investor have time to build not one, not 2 but 3 profitable and sustainable businesses? My guest today will share her secret sauce!
Successful entrepreneurs have some common traits. Today Adriana and I discuss her secret sauce to becoming a multi-preneur and the topics include:
- The job of a small business owner is to acquire new skill sets.
- How mindset is absolutely everything if you want to scale a business and keep your sanity.
- Why delegation is often so difficult.
- Why 80% is good enough.
- What are you tolerating?
ABOUT ADRIANA OSTAPENKOMeet Adriana, this powerhouse has donned many hats - from the CEO of her household, where she juggles the chaos of two adorable kids and a husband, to the mastermind behind multiple successful businesses and a flourishing Real Estate portfolio.
Adriana's journey didn't start with a silver spoon; in fact, it was more like a wooden ladle from her grandma's kitchen. She's the living proof that you can rise from the trenches of life and build your own empire.
When she's not busy conquering the business world, Adriana moonlights as a speaker, coach, and podcaster. Her mission? To sprinkle inspiration and knowledge, especially for her fellow wonder women out there. She's on a quest to teach women the art of crafting the life of their dreams - because who says you can't have it all?
Connect with Adriana:
- Ace Properties hello@aceproperties.com
- Master Homes Contracting
- Turnkey Virtual Agency
- Raising Capital the R.I.G.H.T. Way
- Youtube (here)
- Facebook here
**ACTION PLAN:
Adriana’s recipe to elevate & delegate so you can scale sustainably:**
1. Become AWARE of where you are now and where you want to go then become the future you with the right habits, mindset & tasks.
2. DELEGATE everything that doesn’t bring you joy and doesn’t provide huge value (focusing on her zone of genius is what helped her go from investor to a successful business owner).
3. Hire the right people for the right tasks (people before systems). The right people will build the right systems that work for them.
4. Implement systems one at a time by pausing to prioritize. A car has 2 pedals – a brake pedal to slow down and a gas pedal to speed up; so doesn’t your business.
5. Rinse, Repeat and Optimize everything over and over again.
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Share your feedback with me by clicking here and leaving a short voice message!
Last week, I shared the background every business owner needs to understand to get the best ROI from their marketing…
I shared:
- Exactly what I mean by the term - marketing – because marketing isn’t just social media
- How to measure your smart marketing
- That smart and strategic marketing that converts begins with understanding the customer journey
So today – I want to dive deep into the 3 biggest marketing mistakes SBO make and how to fix them so you can build a rinse and repeat marketing strategy.
DOWNLOAD: https://dianalidstone.com/ceo-weekly-meeting-checklist/
ACTION PLAN:
- Be clear with your marketing message
- Be consistent with your marketing method
- Be sure you are following the rinse & repeat 5-step customer journey.
- CTA – Now that you know where the gaps are in your marketing, Book your Marketing Roadmap VIP Strategy Day (here)
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
Early in my entrepreneurial career, I found it frustrating that all the marketing I was doing wasn’t bringing me the ideal clients I wanted. Early in my career, I thought that if I just did more marketing – that would be the answer. I soon learned that there was more to marketing than posting 5x a day on social media.
In this episode, I’ll share:
- Exactly what I mean by the term – marketing – because marketing isn’t just social media
- How to measure your smart marketing
- Understand that smart and strategic marketing that converts begins with understanding the customer journey
DOWNLOAD: 30+ Effective Strategies to Help Your Small Business Drive Leads
ACTION PLAN:
- Deeply understand your ideal client (market)
- Have clarity around your marketing message (message)
- Be consistent with your method of getting out your message
- CTA – Now that you know where the gaps are in your marketing, Book your Marketing Roadmap VIP Strategy Day (here)
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
What happens when a business coach and a copywriter get together? They have fun sharing about what makes content creation easier and more effective.
Rachel Eubanks and I bonded on social media over the name of a book we both love – Obviously Awesome and this led to us talking about:
- What makes content writing/copywriting more effective
- Why email is so important
- Why frequency and fun are keys to great content writing
- How templates for writing are essential
- Her 4 part newsletter template
ACTION PLAN: How to improve your copywriting
- Get super clear on your ideal client
- Write your content to that ideal client (one person)
- Use everyday language in your copy
- Use templates where every possible
- Be consistent with your blogs, emails, etc.
- Plan your content creation
- Insert your content creation into your overall marketing plan
- Need help planning? https://dianalidstone.com/shop/quarterly-retreat/
ABOUT RACHEL
Rachel is a copywriter for creatives and e-commerce business owners and the founder of Inspire to Engage.
She is also a mother, wife, daughter, podcast junkie, caffeine addict, left handed and a lover of old country music. (He Stopped Loving Her Today gets me every time)
Connect with Rachel:
- Inspiretoengage.com
- Facebook here or here
- LinkedIn here
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
Are you ready to become the true CEO of your business? The visionary leader?
- You’re ready for more freedom but
- You find your calendar is always full
- You can’t seem to find time to build the systems and structures that would streamline your business
- You’ve been struggling to set boundaries with your team
- You can’t seem to take even a couple of days away without feeling stressed or guilty
In this episode:
- I’m going to explain that you don’t need a blueprint but a customizable framework
- The 3-part framework I’ve used over and over again with hundreds of business owners in 50+ different industries to help them:
- Love their business once again because they are working in their zone of genius;
- Generate more profit to pay themselves more than a fair market salary and have enough to invest in their business for team and/or technology
- Have the freedom to take unplugged vacations because their business no longer depends on them for the day-to-day running of the business
- And how the research-proven Sustainable Freedom Stack is woven into the work I do to help you compound your wins for long-term success.
- And I’ll help you identify your Freedom Roadblocks so you can work less, profit more
We kicked the week off with:
- Mon, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz (listen here)
- Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer (listen here)
- Wed, Ep. 136 – 7 Scaling Mistakes to Avoid (listen here)
- Thurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running Engine
- Friday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!
LINKEDIN Live Link - https://www.linkedin.com/events/7179136325520961540
Entrepreneurs who earn 10x more don’t work 10x harder!
ACTION STEPS
- Identify where your biggest gaps are – G, R, O
- Improve your Freedom Roadblocks so you too can get out of the weeds & get back in the driver’s seat!
- Book your complementary Business Freedom Strategy session (here) so you can build a solid foundation to sustainably scale because Entrepreneurs who earn 10x more don’t work 10x harder!
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Are you ready to become the true CEO of your business?
You’re ready for more freedom but:
- You find your calendar is always full
- You can’t seem to find time to build the systems & structures that would streamline your business
- You’ve been struggling to set boundaries with your team
- You can’t seem to take even a couple of days away without feeling stressed or guilty
Well, my friend – then welcome to this week’s podcast series GET OUT OF THE WEEDS & back into the driver’s seat where each day I’ll share with you how to stop being Chief Everything Officer and instead build a self-running engine.
We kicked the week off with
- Mon, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz (listen here)
- Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer (listen here)
- Wed, Ep. 136 – 7 Scaling Mistakes to Avoid
- Thurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running Engine
- Friday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!
LINKEDIN Live Link - https://www.linkedin.com/events/7179136325520961540
While today I cover the 7 most common and most costly scaling mistakes, remember that building a sustainably profitable business is about always up-levelling your mindset and learning new skills.
To scale a business, it’s about shifting from the doer in your business to the leader of your company!
Entrepreneurs who earn 10x more don’t work 10x harder!
ACTION PLAN:Scaling your company will require you to:
- Slow down before you scale
- Simplify, starting with your offers
- Stabilize & optimize to create cash flow reserves
- Invest in your business
- Rinse & repeat
- CTA
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Are you tired of being the CEO of your business?
You’ve seen some success but…
- You find yourself hustling to keep clients and cash flow coming in.
- You feel like you’re stuck on a revenue plateau and don’t know how to get past it.
- You’re already feeling maxed out and not sure how it’s possible to grow without working more hours.
Well, my friend – then welcome to this week’s podcast series GET OUT OF THE WEEDS & back into the driver’s seat where each day. I’ll share with you how to stop being Chief Everything Officer and instead build a self-running engine.
Each day this week, I’ll release a new episode and share with you:
- Mon, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz (listen here)
- Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer
- Wed, Ep. 136 – 7 Scaling Mistakes to Avoid
- Thurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running Engine
- Friday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!
Today, I’ll share:
- What is the M-myth and it’s illusion
- What buying into the m-myth leads to and how it keeps you from achieving the freedom you desire
- Are you hiring cowboys to herd kittens?
- The principle of Do less, only better
LINKS MENTIONED
- Get Out of the Weeds & Get Back in the Driver’s Seat Workbook – download here
- Ep. 130 – The phone call that changed everything (listen here)
- Ep 56 – Attracting clients without social media, is it possible? (listen here)
ACTION PLAN:
- Check in with yourself – are you buying into the M-myth?
- Listen and watch how you talk about your work.
- Look at your agenda – is it filled to the brim with appointments?
- Is your to-do list growing by leaps & bounds?
- Re-evaluate both your agenda & your to-do list – DO LESS only better.
- For more on Do Less Better – read the book Essentialism: The Disciplined Pursuit of Less by Greg McKeown.
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
*Do you feel like you’re stuck in your business?
Perhaps you’ve hit a revenue ceiling and can’t seem to get past it?
Perhaps you feel like you are no longer doing meaningful work?
Perhaps you lost the joy in your business?*
Well, my friend – then welcome to the GET OUT OF THE WEEDS podcast series where each day I’ll share with you how to not only reclaim 4-8 hours per week but learn to love your business again!
Each day this week, I’ll release a new episode and share with you:
- Today, Ep. 134 – The Growth Trap: How to Take the Pain Out of Growing Your Biz
- Tues, Ep. 135 – The M-Myth: Why Doing More Isn’t the Answer
- Wed, Ep. 136 – 7 Scaling Mistakes to Avoid
- Thurs, Ep. 137 – Scale Sustainably: How to Build Your Self-Running Engine
- Friday – No episode but I’m hosting a LinkedIn Live where you get to come on live with me and ask your questions – on the spot!!!
Today, I’ll share:
- A specific boating manoeuvre that will help you ‘get out of the weeds’
- A strategy to uncover time in your agenda so you can work on your business
DOWNLOADS:
- Get Out of the Weeds & Get Back in the Driver’s Seat Workbook – download here
- Entrepreneurs Freedom Scorecard – view here
- Time Audit Exercise – download here
- Business Freedom Timeline – view here
ACTION PLAN: How to reclaim 4-8+ hours per week
- Do a time audit
- Plan your CEO weekly meeting
- Schedule your CEO level activities
- Stop doing $10 & $100/hour tasks
- Learn to say NO
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Do you feel like you're juggling everything in your business? Wearing all the hats – the marketing, the HR, the bookkeeping, the sales, the operations etc.
Do you feel like you spend time secretly being jealous of your peers who seem to have cracked the code and you're still stuck on the hamster wheel?
Are you over having to deal with low-performing team members but dread taking the time to train someone new?
Or are you afraid if you take a well-deserved vacation, that you’ll return to a mountain of mistakes and messes to clean up
Does any of these sound familiar?
ACTION PLAN:
- Stabilize – STOP everything and take a good hard look at your business.
- SIMPLIFY – do an analysis of what to double down on and what to let go of.
- BUILD a rock-solid infrastructure then scale.
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME: *I’m a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
75% of small business owners reported that they suffer from burnout! Some were hospitalized; some suffering from depression; others struggling with divorce. In this last episode of Women of Means, I chat with a former client of mine as she shares her recovery from burnout to living a joyful, balanced life.
Michelle LaFleur and I talk about:
- The three steps she used to recover from her burnout
- How she now works 3 days/week in her successful business
- What she’s doing with her free time
- As well as her biggest lesson learned
ACTION PLAN:
- STOP and think about what you’re actually doing with your life and business.
- Discover YOUR way to relieve the stress so you can find clarity and focus.
- Create space by getting rid of old baggage (mindset).
- Establish your method for long-term calmness.
- Shift from being a ‘doer’ in your business to the ‘leader’ i.e. CEO of your business.
ABOUT MICHELLE:
Michelle LaFleur is the CEO & Founder of a very successful Montreal interior design firm, Décor Michelle Marie Inc. For 18 years, Michelle and her team have designed and decorated both residential and commercial spaces. More recently they have focused on government projects including designing and decorating City Halls, Aquatic Centers and public libraries. With her newfound free time, Michelle is starting a 2nd business educating and mentoring business owners who have experienced the symptoms and subsequent fallout from burnout.
Michelle has been happily married for more than 36 years.
Connect with Michelle:
- 438-700-0128 or 514-616-5995
- www.decormichellemarie.com
- michelle@decormichellemarie.com
ABOUT ME:*Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
My special guest today is a divorced single mother of two children; her soulmate died; she has been a caregiver of family members and suffered her own burnout while growing a multiple 6-figure business.
Karen Allen is a love and empowerment coach whom I’ve known for many years!
She shares how she has overcome her challenges and her biggest lesson learned.
ABOUT KAREN ALLEN
Karen Strang Allen is a Love and Empowerment Coach for women and the author of "Free to be me: Create a life you love from the inside out!" Widowed at 22 and separated at 35, she deeply understands how frustrating it feels to be a high-calibre woman, yet repeatedly miss the mark in love. She discovered first-hand that heartbreak can be an opportunity to change what's not working and make your own happiness a real priority. And so her mission is to empower women to stop settling for less than they deserve, create joy-filled lives, and build epic love relationships that last.
Connect with Karen:
- https://www.facebook.com/karenstrangallencoaching
- https://www.karenstrangallen.com
ACTION PLAN:
- Put yourself first by setting boundaries.
- Craft your morning & nightly routine.
- You can have it all if you put yourself first!
ABOUT ME: *I’m a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
In this podcast episode, you’ll hear a new voice as the host --- my friend Carl Richards, founder & CEO of Podcast Solutions Made Simple acts as the host to interview the guest – me!!
Carl & I discuss:
- My take on why women business owners have more challenges than their counterparts
- The phone call that changed everything for me
- Why I ran away from my business & my home
- My key takeaways
ACTION PLAN:
- Be sure to find something to celebrate every day even if it’s as simple as getting the laundry done.
- Be passionate & persistent
- Life before business
- KISS principle is my filter – Keep it simple, strategic & sustainable
ABOUT CARLAfter a successful radio broadcasting career, Carl founded Podcast Solutions Made Simple to help subject matter experts such as coaches & consultants design, launch & monetize their podcast so they can increase their visibility to be seen as the go-to authority in their field.
ABOUT ME:*Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here**) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.*
Share your feedback with me by clicking here and leaving a short voice message!
As we celebrate International Women’s Month, I want to celebrate women entrepreneurs who have achieved success on their terms!
In this episode, mother, wife, real estate investor, and full-time member of the Canadian Armed Forces, Victoria Cluney shares how she has custom designed her life and it all starts with something she calls ‘standards of life’.
ABOUT VICTORIAWith almost 20 years of diverse real estate investing experience, including pre-construction, multifamily properties, short and mid-term rentals, a boutique waterfront motel, land development partnership and now building Tiny Home Communities, Victoria is a seasoned expert in the field. Her advanced leadership and instructional techniques, honed over a 22-year career in the Canadian Armed Forces, enhances her strategic approach to real estate investing and mentorship.
Holding a master's degree in organizational psychology, she merges psychology, leadership, discipline and real estate, simplifying complex concepts for her students. A champion for community, Victoria serves on the Ottawa Real Estate Investing Organization (OREIO) board and leads the Ottawa Real Estate InvestHER meetups, empowering women in the industry.
Victoria doesn't just discuss real estate investment; she embodies it. Leveraging her unique combination of experience, discipline, and educational insights, she offers mentorship in areas like negotiations, tenant selection, risk management and team management, ensuring her students success in selecting the right strategies to fit their lifestyle and financial goals through real estate investing.
Connect with Victoria:
- https://www.cluneyco.com
- Instagram - https://www.instagram.com/victoriacluney/
- Tiktok - https://www.tiktok.com/victoriacluney/
- Facebook - https://www.facebook.com/victoriacluney/
- LinkedIn - https://www.linkedin.com/in/victoria-cluney-2a6b01110/
ACTION PLAN:
- Get clarity on your own ‘standards of life’ meaning who you are, your personality, and your core values
- Create strategic 90-day milestones
- Implement
- Expect evolution – nothing stays the same!
ABOUT ME: I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. This podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
This is the last episode of the LOVE YOUR BRAND SERIES which was inspired by conversations I overheard at a recent conference!
Building a trusted brand is about building a reputation that your prospects know, like and trust! In truth, you could forget about your logo, fonts, colors, etc. and still build a well-loved brand!
In this episode, I share 2 secrets on how you can quickly gain TRUST with your brand.
**ACTION PLAN:
1.** If you haven’t already listened to the earlier episodes on this topic – do it!
- Part 1, Ep 125 I outlined concepts of reputation and people’s perception of you – Listen here.
- Part 2, Ep 126 I shared two important questions your brand MUST answer for it to be effective (after all, we want an ROI on everything we do in our business) – Listen here.
- Part 3 Ep 127 – I shared two ‘secrets’ to having a bestselling brand and asked you some questions about your brand – Listen here.
2. Check out my little rant about why Annual Planning typically doesn’t work for most small business owners and what to do instead! https://dianalidstone.com/shop/quarterly-retreat/
3. Next month – Get inspired as we celebrate Women’s Month interviews with women small business owners who have found their version of success and freedom despite juggling family and business!
ABOUT ME: *I’m a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
This is the 3rd in the series, Love Your brand.
ACTION PLAN:
Fill out this mad libs formula…..
My brand is the ONLY _____________ (business growth strategist).
That helps _______________ (overworked business leaders stop being Chief Everything Officer and step into the role the true leadership role of CEO) .
So they can __________________ (live the life they love).
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME: *I’m a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
Too many personal brands fail because they get absorbed into the digital noise in the market. Bestselling author Scott McCain explains that mindshare precedes market share. In other words, your brand must occupy space in someone’s mind before they ever consider buying your product or service.
In this episode, I share one of the strategies I use to help small business owners rise above the noise and create a stand-out brand.
I’ll ask you to consider answering two very important questions that will help you shift from unknown to known.
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME: *I’m a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast!
In this episode I’ll share:
- Branding isn’t what most people think it is
- Another word for your brand is your __________
- Rory Vaden’s reputation formula
- Why you may not have a revenue problem at all
ACTION PLAN:
- Do you really have a revenue problem or is it something else?
- How can you increase both your reach and your results?
- Are you clear about the results your clients achieve? Can you quantify those results?
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME: *I’m a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (
Share your feedback with me by clicking here and leaving a short voice message!
It’s hard to imagine sometimes how we can find more time. We can’t…. and we can’t manage time.
Join me as I share 11 of my favourite time-saving tips and one mindset shift that will help you save time in your business so you can spend more time with your family!
DOWNLOAD: https://dianalidstone.com/time-audit-exercise/
ACTION PLAN:
- Do a time audit
- Write your Vision for your business & life (listen to episode 71 – for some tips)
- Say NO more often!
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
I’m a big fan of the unbusy or no-hustle culture for small business owners but the other day I heard someone talk about ways to stay super busy – and as you can imagine staying super busy on the wrong kinds of activities.
Here are 46 that I came up with – ENJOY!!!
As you listen, mark down which ones you could STOP doing in 2024!
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions identifying where you fall in one of the four stages of business growth. The calculator will outline specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME:*Want to escape the chaos of the day-to-day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
Lately, on social media, I’ve seen numerous SBOs asking for recommendations for business books! And the responses have been overwhelming – there’s so much to choose from and so many different perspectives to think about.
However, I wanted to share 5 essential business books for any business owner on how to run a viable sustainable business without the hustle!
How does this help you work less, profit more?
ACTION PLAN:
- Set your challenge - # of books you’ll read this year.
- Put time in your calendar to read.
- What will you give up to read more?
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions identifying where you fall in one of the four stages of business growth. The calculator will outline specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
Share your feedback with me by clicking here and leaving a short voice message!
At this time of year, the majority of successful small business owners are doing 3 things:
- Setting goals.
- Reflecting on the past year’s accomplishments.
- Making changes for the coming year!
This week’s episode is about how I do these 3 things AND how I intend to make this your MUST-LISTEN to podcast every single week!
#1 Time Saving Tip – Brian Tracy – for every minute of planning you save 10 minutes in execution! In your 2024 calendar, mark your four 90-day planning sessions! Imagine the ROI.
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions identifying where you fall in one of the four stages of business growth. The calculator will outline specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
MOST POPULAR 2023 EPISODES:
- Ep. 61 – What do an 11-year old entrepreneur, cookies & Tesla have in common? (here)
- Ep. 112 – How to plan your week effectively like a small business CEO (here)
- Ep. 71 – 99% of Small Firms don’t do this! (here)
- Ep. 111 – Grow & Run your business effectively like a CEO (here)
- Ep. 99 – Elevate your brand & grow your online presence: 5 Actionable Marketing Strategies with Genevieve Rochon (here)
Share your feedback with me by clicking here and leaving a short voice message!
Too many business owners don’t create an annual plan – they wing it and hope for the best!
However successful business leaders know that planning actually saves time.
Over the last 10 years, I’ve boiled this process down into a checklist so you can facilitate your own Annual Planning Session.
However, if that seems too overwhelming, then I’d be honored to facilitate this for you – book a call and let’s discuss - https://dianalidstone.youcanbook.me/
Remember the goal of this planning session is to get your team involved!!
DOWNLOAD: SIMPLE ANNUAL PLANNING CHECKLIST for Successful CEOs (scroll down to the bottom of the page).
ACTION PLAN:
- Book your 2-day annual planning session out of the office.
- Share the agenda with your team.
- Get it done- lead them!
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME:*Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
There is only one very special guest that I would consider having at this time of year….
You guessed it ….. Santa
Santa and I discuss what Christmas means to us and how he got started almost 40 years ago in this business (yup, it’s a business).
ABOUT SANTA MIKE
"Santa Mike” helps children, and their grown-ups to create life-long happy memories of a wonderful Christmas visit. He offers visits locally and all around the world on Zoom as he shares stories of Christmas.
He records Santa’s Appreciation Videos for employers to thank loyal staff and customers. Mike is also the author of 3 Christmas Story books including: Santa & The Gingerbread Man (found on Amazon).
He wants to spread his program The S.A.N.T.A. Mantra (Share Appreciation, Nurture Thoughtful Actions). The program addresses the benefits of showing greater appreciation and kindness in family, business, and society.
Picture books:
- getbook.at/SantaAndGingerbreadMan
- getbook.at/SantaLighthouse
- getbook.at/Atul
Connect with Santa Mike:
- Listen to Santa's Village Voice
- mikefacherty@gmail.com
- https://www.henleysanta.com
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME:*Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:*Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here*) or
Share your feedback with me by clicking here and leaving a short voice message!
In this last episode of this series, I’m joined by returning guest Anthea Mumby – a business owner who sold her business – and we chat about the lessons she learned including some unexpected ones!
ABOUT ANTHEADrawing on her 30-plus years as an insurance broker, Anthea works with Canadian insurance brokerages to help with a challenge or an opportunity. She’s helped clients expand their business, acted as a stopgap due to a staffing crisis, and triaged through other 911 types of events.
In her insurance brokerage, her spouse & she achieved 7 figure revenues, thousands of long-term clients, and niche specialization. They became experts in role clarity, communication, vision, marketing, core values, client retention and niche specialization.
As a passion project, I coach, inspire, and mentor around the biggest disruptors AND rewards of spousal-owned businesses.
CONNECT with Anthea Mumby
- Website
ACTION PLAN:
- Before you commit to selling your business, gather your team of experts including someone who will boost your spirits during the tough negotiation periods.
- Expect the process to take longer and cost more than you first anticipated! Delays are the norm.
- It will all work out in the end!
Share your feedback with me by clicking here and leaving a short voice message!
ABOUT ME:*Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Welcome to the Exiting Your Small Biz series!
Last week – The Art & Science of Exiting Your Business with special guest Barb Stuhlemmer.
In this episode, returning guest Wendy Brookhouse & I discuss:
- Alarming stats about the number of business entrepreneurs thinking about selling their businesses in the next 10 years – if you’re one of those, you’ll have some competition – so you’ll need to maximize your assets!
- 5 essentials to maximizing the sale of your business as one part of your overall wealth-building strategy.
- Why your business isn’t your baby but building an asset to sell and that within that one asset, there’s an ecosystem of assets you must build as well.
- How thinking and acting like a CEO will help you maximize your wealth.
ABOUT WENDYWendy Brookhouse, CPA, is better known as the Ultimate Wealth Amplifier – empowering ambitious entrepreneurs to maximize and amplify all their assets!
She is also the Founder and Chief Strategist at Black Star Wealth.
Wendy’s Contact information:
- Website: https://blackstarwealth.com/
- Email: wendy@blackstarwealth.com
- Phone #: 902-830-0533
Social media links:
- www.linkedin.com/in/wendybrookhouse
- facebook.com/blackstarwealth
- instagram.com/wendybbrookhouse
Learn more about her course here
ACTION PLAN:
- Are you considering exiting your business in the next 10 years?
- If yes, then it’s time to create that exit plan.
- Look for support to MAXIMIZE the value of your business.
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
If you’re anything like the business owners I know, chances are that you’re focused on GROWING your business, not the day you’ll leave it behind!
And yet there’s a HUGE trend of baby boomer business owners exiting their businesses.
So welcome to a new podcast series on Exiting Your Business.
In this first episode of the series, special guest Barb Stuhlemmer, business and change strategist, and I chat about:
- Some of the challenges of succession.
- Several options for exiting your business, including the most popular.
- Reasons why your business may not even be sellable & how to overcome those pitfalls
- Barb’s “EDIT” process for creating a succession plan.
ABOUT BARBIn her 30+ years working in and with small businesses, Barb supports women business owners who are looking for the process to prepare to exit their business through sale or succession.
Barb has developed a unique process to support the owner and their teams in creating successful change in the business. Barb believes owners should be able to “Live Your Life, Not Your Business”™.
Connect with Barb:
- Barb@blitzbusinesssuccess.com
- Facebook here
- LinkedIn here
- Website here
Try Barb’s Exit Readiness Quiz here.
ACTION PLAN:
-
If you’ve already created your Big Picture Vision for your business for the next 5 years, it’s time to think about your Exit Strategy (vision for your exit).
-
Think about:
-
When you would like to retire from your business.
- What you would like the exit to look like.
- How much $$$ you will need from the sale of your business.
-
Who you think would make a good ‘purchaser’.
-
Start gathering some information and thinking about who you would need on your team to help you with this succession plan.
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here).
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Working fewer hours is the goal of most business owners who come to see me! It’s often difficult to imagine that it’s possible to work 3-4 hours a day, 3 days a week and make more $$$.
If you’ve been dreaming about reducing your workload while making more profit – and would like some support, please go to www.dianalidstone.com/apply -- fill out a short form and then book a call with me. You can have the business and life you desire!
Check out the GROW Equation diagram here.
Share your feedback with me by clicking here and leaving a short voice message!
ABOUT ME:
Hi friends,
Want to escape the chaos of the day to day running of your business? Then I’m your gal.
I’m a champagne lover and a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
WORK WITH MECurrently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
I’m calling this episode – the Eat Your Broccoli episode. You know it’s what needs to happen but omg you don’t like doing it!!!
If you ever found yourself pulling your hair out because you’ve more than once trained a new employee for exactly the same job – then this is for you!
Welcome to Think Like a CEO series!
If you haven’t already, be sure to listen to the earlier episodes in the series:
- Part 1, Episode 108 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success (here)
- Part 2, Episode 109 – What Got You Here Won’t Take You There! (here)
- Part 3, Episode 110 – Are You a Chief Everything Officer or a Highly-Effective CEO? (here)
- Part 4, Episode 111 – Grow & Run Your Business Effectively - Like a CEO (here)
- Part 5, Episode 112 – How to Effectively Plan Your Week Like a Small biz CEO (here)
- Part 6, Episode 113 – Delegation: The Key To Freedom (here)
By the end of this episode, you’ll:
- Understand the sometimes confusing difference between systems, processes and SOPs.
- Have a simple 5-step ‘system’ for documenting your systems.
- Know 5 simple questions to ask yourself every step of the way.
ACTION PLAN:
- On a scale of 1-5 … 1 I have no systems for anything …5 – I have everything documented.
- Where could you improve your systems?
- Would it be helpful to have some support or accountability in this area?
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
- I am only accepting private clients in my 12-month Business Accelerator program (here) or
- By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
I love delegating and helping others learn this skill!
It’s really quite a simple skill …
In this episode, I share:
- Why delegating is really so simple
- 2 key principles of delegation
- The rule of 70
- How delegating is like painting a room – there are 3 main steps!
- Then I’ll answer the who, what, and when questions!
Once you learn to delegate, you’ll realize how much more time you have available to work ON your business.
If you haven’t already, be sure to listen to the earlier episodes in the series:
- Part 1, Episode 108 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success (here)
- Part 2, Episode 109 – What Got You Here Won’t Take You There! (here)
- Part 3, Episode 110 – Are You a Chief Everything Officer or a Highly-Effective CEO? (here)
- Part 4, Episode 111 - Grow & Run Your Business Effectively - Like a CEO (here)
- Part 5, Episode 112 –How to Effectively Plan your week like a small biz CEO (here)
When to delegate – view graphic here.
ACTION PLAN:
- If you haven’t already, do your time audit as suggested in the previous episode.
- Highlight those tasks that are $10/hour – those you can prepare to delegate by writing out HOW you want the task done; then you can delegate it.
- As you write out your process for each task, be sure to include a measurable outcome/result so that the person who takes ownership of the task knows whether they have done a good job or not.
- Continue to explore whether you can delegate some of your $100/hr tasks using the same process as above.
- Enjoy your free time!
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
I’m busy. I can’t take time off. I don’t have time for ______ (fill in the blank).
If you’ve said anything like that recently, then this episode is for you because I’m going to show you how to regain time in your calendar – perhaps 7+ hours a week!
In this episode, I share:
- My Work Less PROFIT More rules for creating a calm agenda and getting more done.
- Where successful CEO’s spend their time.
- 2 essential business concepts that will help you escape the chaos.
- 6 simple steps for structuring your weekly agenda.
- Why it’s important to shift where you’re spending your time as your business grows.
Welcome to Think Like a CEO series!
If you haven’t already, be sure to listen to the earlier episodes in the series:
- Part 1, Episode 108 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success (here)
- Part 2, Episode 109 – What Got You Here Won’t Take You There! (here)
- Part 3, Episode 110 – Are You a Chief Everything Officer or a Highly-Effective CEO? (here)
- Part 4, Episode 111 - Grow & Run Your Business Effectively - Like a CEO (here)
DOWNLOADS:
- Entrepreneurs Freedom Scorecard – view here
- Time Audit Exercise – download here
- Diana’s Week at a Glance – view here
- Business Freedom Timeline – view here
- Where to spend your 30 hours/week? – view here
ACTION PLAN: 6. Download the free templates. 7. Do the exercises. 8. Share with me where you saved the most time!
Discover the #1 problem that’s holding your business back! Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided
Share your feedback with me by clicking here and leaving a short voice message!
There are really 3 secrets to taking your business to the next level:
- Knowing where you are currently i.e. Business Freedom Timeline
- Knowing where you want to go
- Working on the right activities to get you there
If you want freedom from the day-to-day running of your business, you have to grow and run it like a CEO – in other words, you want to become the leader in your business versus your business running your life!
In this episode, I clarify the difference between a Chief Everything Officer and a small business CEO.
Then, I explain why and how you should run your small business like a CEO and how doing so will help scale your business to exponential heights (minus the loss of sanity!).
Listen to this episode to find out:
- How I got stuck in the ‘growth trap’ in my retail business
- Why you should think like a CEO
- What does a CEO do
- 5 key activities of a highly effective CEO if you want to scale
- What’s the role of CEO & how do you know if you’re doing a good job in that role
- How to spend your time as a CEO
- Top 4 characteristics/traits of a highly effective CEO
By the way, to better understand the concepts in this episode, I highly recommend you listen to the previous episodes in this “Think Like a CEO” series:
- Ep 108 (here) 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success
- Ep 109 (here) What Got You Here Won’t Take You There!
- Ep 110 (here) Are You a Chief Everything Officer or a Highly-Effective CEO?
Be sure to subscribe as next week, we will discuss one of my favorite topics – How to plan your week like a highly effective CEO!
ADDITIONAL READING … read what others are saying about this topic!
- Running your firm like a C-suite, Source: Firm of the Future (here)
- 5 qualities of a CEO that make them awesome at their job, Source: Resources for Employers (here)
Discover the #1 problem that’s holding your business back!
Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.Connect with me:
- Work Less PROFIT More business podcast
- diana@dianalidstone.com
- www.dianalidstone.com
Work with me:
Currently, there are 2 ways you can work with me:
I am only accepting private clients in my 12-month Business Accelerator program (here) or
By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Welcome to part 3, of the Think Like a CEO series!
Be sure to listen to :
- Part 1 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success (here)
- Part 2 – What Got You Here Won’t Take You There! (here)
In this episode,
- Relate the hot chocolate story to a business owner’s growth timeline
- Outline 5 mindset SHIFTs that will help you reach 7+ figure success
- Share 5 step process to help you identify your most highly valued work
Check out the Business Freedom Timeline here.
ACTION PLAN:
- Read - https://www.theglobeandmail.com/business/careers/article-want-to-be-ceo-be-prepared-to-learn-unlearn-and-relearn-every-day/
- Identify your stage of business growth
- Identify your zone of genius & focus on doing that work.
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back! Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME:*Hi friends,
I’m Diana…. A champagne lover and a sought-after business coach for entrepreneurs wanting to build a well-oiled business machine.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
- https://www.facebook.com/diana.lidstone
- https://www.linkedin.com/in/hiredianalidstone/
Work with me:
Currently, there are 2 ways you can work with me:
- I am only accepting private clients in my 12-month Business Accelerator program (here) or
- By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
In this mini-episode, I share with you my personal, pivotal story – I call it the Hot Chocolate story.
I talk about:
- My daughter’s journey to wellness
- The 2 big bold statements that changed everything
- How this impacts your business
ACTION PLAN:
- Download a free copy of SHIFT INTO RICH here
- Be sure to listen to episode 108 – 11 Small Business Pitfalls to Avoid to Reach 7-Figure Success here
- Subscribe so you won’t miss the rest of the Think Like a CEO series!
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back! Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME:*Hi friends,
I’m Diana…. A champagne lover and a sought-after business coach for entrepreneurs wanting to build a well-oiled business machine.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
Work with me:
Currently, there are 2 ways you can work with me:
- I am only accepting private clients in my 12-month Business Accelerator program (here) or
- By booking a VIP Grow Day which is intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
The statistics are alarming -- According to the Kauffman Foundation, only 6% of all entrepreneurs ever achieve 6-figure business success, and only 2% ever achieve 7-figure success.
But sometimes the best way to learn how to do something is to learn how not to do it -- how and why those who have tried before haven't succeeded.
With that in mind, here are 11 pitfalls that keep most businesses from ever reaching seven figures, and how you might avoid those same mistakes.
At the end of the podcast, I reveal the root cause of these pitfalls!
Share your feedback with me by clicking here and leaving a short voice message!Discover the #1 problem that’s holding your business back! Take my FREE quiz - Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME:
*Hi friends,
I’m Diana…. A champagne lover and a sought-after business coach for entrepreneurs wanting to build a well-oiled business machine.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
Work with me:Currently, there are 2 ways you can work with me:
- I am only accepting private clients in my 12-month Business Accelerator program (here) or
- By booking a VIP Grow Day which is an intensive session designed to give you my undivided attention and acceleration to accomplish something extremely fast. More information here.
Share your feedback with me by clicking here and leaving a short voice message!
Most business owners undervalue their services (products and programs)!
When it comes to discussions about money and especially raising our prices, we squirm, self-doubt, cringe and end up delaying when we could be making more profit.
In this episode, I explore the hard truths about:
- How our relationship with money impacts our business.
- Missing business skills around money including positioning and anchoring.
- How to calculate your ‘value’ and quantity of your ‘worth’.
- Importance of a Profit Plan.
ACTION PLAN:
- Become AWARE of your money type.
- Know your target market's wants
- Understand YOUR brand’s positioning.
- Establish your ‘value’.
- Quantify your worth – uniqueness in the marketplace.
- Build your Profit Plan.
Share your feedback with me by clicking here and leaving a short voice message!
Discover the #1 problem that’s holding your business back!
Take my FREE quiz – Business Freedom Calculator (here)
In 5 minutes, you’ll answer 22 questions that identify where you fall in one of the four stages of business growth. The calculator will lay out specific action steps you need to take now to ultimately achieve the freedom you desire.
ABOUT ME:*Hi friends,
I’m Diana…a champagne lover and a sought-after business coach for entrepreneurs wanting to build a well-oiled business machine.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.*Connect with me here:
- diana@dianalidstone.com
- www.dianalidstone.com
Do you sometimes wonder what YOUR next step should be in growing or scaling your business? I hear it all the time… I just wish I knew! Well, I’ve finally figured out a way to help you answer that question.
It’s my new Business Freedom Calculator – FREE – only takes 5 minutes and you then get a report that gives you your next best step for where you are in your business right now! www.dianalidstone.com/quiz
Share your feedback with me by clicking here and leaving a short voice message!
Can technology really help small firm owners with workflow efficiencies?
Do virtual, online services such as accounting and bookkeeping really work?
Guest Eric Saumure and I talk about:
- Why he founded an online, 100% remote, accounting service
- Why some business owners might be reluctant to try 100% remote services for their financial services
- His suggestion to other firm owners who might be considering the shift to online and 100% virtual
- How his business facilitates a positive work culture – great ideas
- Tech tools that can help you save time with your finances including:
- DEXT - here previously Receipt Bank
- KARBON – collaborative workflow platform (here)
- Any appointment scheduler
- Ignition – for proposals and pricing
- Zapier – for a 3rd party connector between software
- PLOOTO
- XERO
Listen to Eric and his team on their recently launched podcast – Small Business, Big Insights ABOUT ERICEric Saumure is not your traditional accountant. While he’s formally trained as an accountant (CPA, CA), he has experience advising C-suite executives and business owners on all areas of business finance, including succession planning, restructuring, building processes, and managing remote teams.
He enjoys simplifying jargon and complex tax/accounting concepts. He got sick of the big firm feel and decided to change the way people see their accountant and started Zenbooks.
Zenbooks is an online Canadian accounting firm that’s 100% remote and leveraging the latest cloud-based tools to advise small business owners across Canada. Eric has been sourced in CBC National News, CTV News, and various radio interviews.
Connect with Eric here:
- Business Name: Zenbooks
- Website: https://zenbooks.ca/
- LinkedIn: https://www.linkedin.com/in/ericsaumure/
- Facebook: https://www.facebook.com/ZenbooksCloud
- Twitter: https://twitter.com/TheOfficialEric
ACTION PLAN to increase workflow efficiencies:
- Identify bottlenecks
- Ask ‘who’ can do this work, not ‘how’ will it get done
- Ask if there a tech tool/app that can increase efficiencies
Here’s the graphic of my GROW Equation.
Share your feedback with me by clicking here and leaving a short voice message!
You don’t have a business unless you have sales! My special guest, Samantha Varner, The Profit Coach, and I share a love for all things PROFIT.
In this episode, we talk about:
- Her CRUSH profit formula and it’s 5 key pillars
- How sales isn’t sleazy; it’s no different than making a restaurant recommendation
- The importance of taking the ‘lead’ in a sales conversation
- One of the biggest mistakes we make during a sales conversation, especially at the beginning
- Steps in the sales conversation process and how it moves your suspects to a prospect and then a customer
- The importance of systematic follow-up
ABOUT SAMANTHA
Without profit, business is just an expensive hobby. Sam Varner, founder of CRUSH Profit Coaching is on a mission to show business owners just how they can live full and robust lives while building massively profitable businesses. Using her CRUSH formula, Sam takes her 15+ years of experience in public relations, sales and business development to teach driven entrepreneurs how to create wealth through business ownership. From speaking on stage, to hosting her podcast She Needs Grit, Sam is the ass-kicking profit coach for the driven entrepreneur.
Connect with Samantha:
- Website here
- Instagram here
ACTION PLAN:
- Create your own step-by-step process for your sales conversations.
- Follow the process and continually make improvements.
- Track your conversion rates (i.e. # of sales conversations and the # of closes).
- Work to improve those conversion rates and shorten the time allotted for the conversation.
Here’s the graphic of my GROW Equation.
Share your feedback with me by clicking here and leaving a short voice message!
If you’ve been listening to this podcast for any length of time, you’ve heard me mention that building a well-oiled business machine is your path to freedom (joy and profit).
So today – I’m going to dive deep into exactly what I mean as well as the 9 foundational elements you need to scale your business while keeping your sanity!
I’ll share with you:
- My visual analogy for a well-oiled business machine
- 9 gears you need to grow your business without losing your sanity
- A new and exciting resource to help you discover your business's strengths and weaknesses; and to use as a benchmark to measure your success
Welcome aboard!
ACTION PLAN:
-
Download and keep where you can see it – 9 Activators of Your Well-Oiled Business Machine here.
-
Send me an email (diana@dianalidstone.com) with QUIZ in the subject line for the new resource. In the future, simply go to www.dianalidstone.com/quiz to download the new Business Audit, a 20-question, 5-minute quiz for free.
Share your feedback with me by clicking here and leaving a short voice message!
Could you be self-sabotaging your efforts to grow your business?
Are you making it harder than it needs to be?
In episode 102 (part 1), I shared:
- My own self-sabotaging journey
- Success Roadblock #7 as outlined in my book, Shift into Rich (download a copy here)
- My daughter’s journey back to health and what it has to do with your business journey
- 4 part exercise to help you quieten your itty bitty shitty committee
In part 2, I’ll dive a little deeper into:
- My most recent self-sabotaging challenge
- The high costs of basing your business decisions on emotion
- 9 questions every highly effective CEO should ask themselves if they want to play bigger
- A 4 step simple exercise to quieten the inner critic
Share your feedback with me by clicking here and leaving a short voice message!
Blogs I wrote on this:
- 2 Ways that SELF-DOUBT is killing your profits! (read here)
- Why is it so hard? (read here)
DOWNLOAD THE CHECKLIST here: https://www.dianalidstone.com/9-questions-every-highly-effective-ceo-should-ask-themselves
Share your feedback with me by clicking here and leaving a short voice message!
Whether you’re a high achiever earning $5K, $10K or $100K/month, I’m betting you’d love to take your business to the next level!
But could you be self-sabotaging your efforts?
Are you making it harder than it needs to be?
In the first part of the series, I’ll share:
- My own self-sabotaging journey
- Roadblock #7 as outlined in my book, Shift into Rich (download a copy here)
- My daughter’s journey back to health and what it has to do with your business journey
- A 4 part exercise to help you quieten your itty bitty shitty committee
In part 2, I’ll dive a little deeper into:
- My most recent self-sabotaging challenge
- The high costs of self-doubt
- 11 qualities of the inner critic to help you identify yours
- A new resource to help you invoke your inner power so you can change the world
Find out more about my upcoming CREATING JOY Fall Magical Mastermind Retreat here in the stunning Thousand Islands – book a virtual coffee here
Share your feedback with me by clicking here and leaving a short voice message!
Over the last 100 episodes, I interviewed many experts – accountants, lawyers, podcasters, master trainers, etc. I am thrilled to have been able to chat with them about their expertise and build relationships with them. But very few of them had what I would call ‘thought leadership’ – something different or unique when explaining their expertise. In fact, very few had any intellectual property – true distinction!
Get your pen and paper – this episode is more like a masterclass on thought leadership where I’m going to share the 5 W’s of thought leadership:
- What is thought leadership?
- 2 reasons why you need thought leadership
- Grow Content Journey
- Who is thought leadership for and not for?
- When in your business growth do you need thought leadership?
- Profit Potential Journey
- Where does thought leadership come from? You might be surprised.
- 3 crucial elements you’ll absolutely need
www.dianalidstone.com/apply – I’ll share with you how we can make this happen for you!
Registration opens soon for Differentiate to Grow (here) and Differentiate WG (here)
Share your feedback with me by clicking here and leaving a short voice message!
I know there are lots of you out there listening who, at one time or another, have thought about starting or launching something new – whether it’s a program, podcast or writing a book…and you’ve felt uncertain, had self-doubt but once you did – it was the best thing ever.
I know firsthand what it’s like to hear that inner critic tell me I’m not good enough to host a retreat, too old to launch a podcast or get stuck in procrastination and perfectionism!
Well, my friends...that’s how I now feel about my podcast (and my upcoming fall retreat). And in celebrating 100 episodes, I want to share not just what I’ve learned but some key factors that have helped propel me forward so that it might inspire you!
In this celebration episode, I’ll share:
- My podcast stats.
- What playing small has looked like for me.
- 5 key factors that helped me along my podcasting evolution.
- What else I’m celebrating during the month of August!
Enjoy!
Share your feedback with me by clicking here and leaving a short voice message!
My go-to resource for all things digital including website design, copywriting and marketing strategy is my special guest – Geneviève Rochon.
Often what I see is that as a business grows, business owners haphazardly continue to add to their digital footprint – maybe it starts with a website, then they add one social media platform, perhaps another – and before they know it their digital footprint – their brand – is a hodgepodge.
Geneviève & I talk about:
- What is a digital footprint?
- The importance of consistency with your brand.
- The difference between a brand and a logo.
- 3 ways to know if it’s the right time to hire a brand strategist.
- 3 ways to tell if your website is working for you.
- Why your email list is still your best ROI.
- Mixing personal & business on your social media.
Geneviève and I also talked about lead magnets/freebies and she mentioned her blog (here)
Geneviève also offered a gift to listeners: www.genevieverochon.com/free-audit -- a free 15 min website audit!
ABOUT GENEVIÈVE ROCHON, CEO and Creative Director
In a world where copywriting, website design, and marketing strategy often happen in their own separate silos, Geneviève Rochon is that rare unicorn who combines all 3 in her work to create websites for coaches and speakers that not only look beautiful but actually make sales.
A marketing nerd at heart, she uses data-driven strategies to enable the change-makers of the world to reach more people with their message. Her clients have seen their revenues double after working with her, and she’s helped start-ups go from $0 to $150K in under 18 months.
As the Founder of the boutique marketing agency Geneviève Rochon Strategy, Content & Design, she leads a small global team of experts who focus on working with high-performance Coaches and Speakers ready to uplevel their brand and their influence. Geneviève comes from a business background where she led teams of 60+ people and worked with clients like Warner Music and the PMO (Prime Minister’s Office of Canada).
She is a recipient of the Ottawa Business Journal’s Top 40 Under 40, and has sat on the Board of Directors of Ottawa Tourism, Meeting Professionals International (MPI) and several charities.
A self-described “extroverted introvert”, when not reading (anything! everything!) Geneviève can be found running after her 13 year old twins, and eating chocolate, often at the same time.
CONNECT WITH GENEVIÈVE:
- www.GenevieveRochon.com
- https://www.facebook.com/genevieverochondesign
- https://www.instagram.com/hello_genevieve/
- https://www.linkedin.com/in/genevieverochon/
ACTION PLAN:
- Do you have brand consistency across your website, social media, & email?
- Does your ‘brand’ have its own ‘voice’?
- Do you have a lead magnet that helps you grow your email list?
- Is your website working for you?
- Are you combining personal & business on your social media platforms?
Here’s the graphic of my GROW Equation.
Share your feedback with me by clicking here and leaving a short voice message!
Although raised in poverty by a single mother, Alfonso Cuadra is now on a mission to help individuals create freedom through real estate investing! He strongly believes that nothing happens until you expand your mindset.
Alfonso and Diana discuss:
- The difference between the consumer mindset and an investor mindset.
- How you become the average of the 5 people you surround yourself with.
- Why so many individuals are a slave to monthly payments and instant gratification.
- How a home can be both an investment and a liability.
- Mindset is how individuals including business owners grow.
- One of Diana’s favourite sayings – new level, new devil.
ABOUT ALFONSO
From living on the streets to a now successful entrepreneur, Alfonso Cuadra spends his time sharing his passion for real estate investing. He is a best-selling author, a podcast host, as well as renowned trainer and speaker. He is the founder of Wealth Genius, North America's top real estate platform, helping people achieve financial freedom and build wealth through real estate!
Alfonso is president and founder of Cuadra Group of Companies which includes the well-known North American real estate education company – Wealth Genius.
Alfonso inspires others to create the life they want and to never give up on their dreams.
He is also fondly known as The Godfather of Real Estate.
Connect with Alfonso:
- Wealthgenius.ai
- LinkedIn – Alfonso Cuadra
- LinkedIn – Wealth Genius
- Facebook – Personal
- Facebook - Group
Share your feedback with me by clicking here and leaving a short voice message!
Have you ever wondered what the next best step might be for you and your business?
Have you ever made a decision and then self-doubt creep in and stop you?
Wish you could get someone else’s eyeballs on your business for about 15 minutes?
Well friends that’s exactly what a Profit Potential Audit interview is!!! And in this episode, I outline:
- 3 reasons why you should apply to be on the show
- The exact process for applying
- Exactly who would be a great fit for these interviews
If you haven’t listened to Episode 75 where I introduce the Profit Potential Journey, I suggest that you do as it gives you the methodology behind these interviews and I outline the 4 stages of business growth!
Here’s the link to Ep. 75 - https://dianalidstone.com/blog/podcast/ep-75-introducing-the-profit-potential-journey/
You could be on my podcast!
https://dianalidstone.com/audit/
CONNECT WITH ME HERE:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for my Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.
APPLY here: Profit Potential Audit Interview
Share your feedback with me by clicking here and leaving a short voice message!
If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series here. PLUS! You get to spread the word about your business!!
Mark explains that he has two goals:
- Increase profits
- Improve employee productivity & efficiency
The suggested action plan for Mark will accomplish both of these goals. Specializing will increase profits and efficiencies while a new shared vision will increase employee buy in and thus productivity.
Diana and Mark discuss the 20/80 rule and Mark reveals that he already has a client ranking system – Congratulations!
ACTION STEPS FOR MARK:
- Specialize/niche down based on your joy and your client rankings.
- Craft your detailed vision with this new specialization.
- Build out your thought leadership (flagship framework).
- Design a written, simple marketing plan.
- Construct simple, repeatable offers.
ABOUT MARK:Mark Chyz, is the President and Digital Marketing Consultant, CM2 Media Inc and a seasoned, multi-disciplined marketer that specializes in digital strategy and brand marketing, with over 20 years in the business.
As President of CM2 Media, a Burlington based digital marketing agency, he leads a client roster of national and regional brands in a variety of industries.
As founder, Mark has built this business through solid client relationships and a passion for digital design, social media, and exceptional brand experiences. His keys to success include a clear understanding of marketplace trends paired with an experienced team ready to take businesses to the next level.
CONNECT WITH MARK:
- Website (here)
- LinkedIn (here)
OTHER EPISODES:
- Ep. 75 – Introducing the Profit Potential Journey (here)
- Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (here)
- Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (here)
- Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (here)
Share your feedback with me by clicking here and leaving a short voice message!
In episode 24 of the Work Less Profit More business podcast (here), I talked about 5 different types of communication styles – live, video, written, graphic and audio – and how each of us has one BEST way of communicating with our audience.
Well, for you live or video communicators, if you’ve ever wondered whether you should be doing public speaking as part of your marketing so you can be seen as a leader in your industry or if you ever wondered how to monetize your speaking – you’ll want to grab pen and paper and listen and re-listen to this episode! My special guest is a Master Trainer for High Impact Speakers and trained more than 500,000 speakers globally.
Steve and I talk about:
- Public speaking fear and the ‘commitment & consistency’ principle
- Michael Bay walking off the stage (view video here)
- New to speaking – start with Toastmasters
- Speaking as a marketing strategy
- Speaking to drive clients
- The biggest misconception speakers often have
- The ultimate outcome you want as a speaker
- Monetizing speaking with your $100K Signature Talk
- 3 outcomes you want as a speaker; most speakers only get 1 of those
- What it means to have a ‘signature’ talk
Steve’s last words… ‘pursue speaking as a marketing tool rather than speaking as a business’!
This is a podcast episode full of true nuggets!
ABOUT STEVE:Steve Lowell, Certified Speaking Professional (CSP) is known as a master trainer to High Impact Speakers, a multi-award winning speaker, and 3 x #1 best-selling author. He is also the past president of the Global speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS).
CONNECT WITH STEVE HERE:
- Website: https://stevelowell.com/
- LinkedIn: https://www.linkedin.com/in/stevelowell/
ACTION PLAN:
If you decide to use speaking as a marketing tool, craft a signature talk that demonstrates that you understand your audience’s problem deeply. It’s not about you, your program or your offering but about giving them clarity around their problem – that’s the value!
Here’s the graphic of my GROW Equation.
Share your feedback with me by clicking here and leaving a short voice message!
My guest, Joe Matz, has discovered that being a podcast guest is one of the best, and simplest ways to get your message out into the world because you’re using other people’s audience!
In his work with other service-based entrepreneurs, he found that many of them were happy to learn a system/process for getting on more podcasts so he created an easy-to-follow checklist that you can download here.
During this podcast episode, Joe & I walk through his simple to follow process including:
- Researching podcasts in your niche including keywords
- Prepare to leave the audience with a gift
- Prepare for the interview like a speech
- Build a relationship with the host
- Follow–up!
ACTION PLAN:
- Download Joe’s Checklist here
- Prepare
- Listen to podcasts in your niche
- Research podcasts in your niche including ones your competition has been on
- Build your pitch – be sure it’s a win-win
- Prepare for your interview
- Have a simple CTA
- It’s like a speech – Media One Sheet
- Build relationships by saying thank you and follow up
OTHER RESOURCES MENTIONED:
- Carl Richards – Podcasting Myths (here)
ABOUT JOE:
Over the last 35 years, Joe has lived on three continents and developed over 10 businesses in diverse industries, cultures, and languages. Today Joe works with knowledge-based solopreneurs, small businesses, and executives who want to reach their business summit. He helps them close their knowledge gaps so they can build a profitable signature program and monetizing roadmap that is aligned with their dreams and revenue goals. Joe is also a course creator and podcast host of Entrepreneur Journeys.
CONNECT WITH JOE:
- Free Guide: Grow Your Business with Podcast Guesting (here)
- Podcast Guesting Success Course (here)
- Link to all contact info, free gifts, and events (here)
Share your feedback with me by clicking here and leaving a short voice message!
How many of you have had the idea that you might like to write a book someday but then you think, "OMG, I’m way too busy to take time out to write a book" or you might ask yourself, "who’s going to read it?". Our guest, Melody Awnn Owen, will answer all these questions and help you understand that the writing and publishing process isn’t quite as difficult as you think!
Melody & I discuss:
- The big reason why most people who want to write a book, never publish that book.
- Why it might be important for lawyers, accountants, financial advisors & other professional experts to become an author.
- It seems everyone is writing a book. Is that true?
- Why do so many people want to write a book, but never publish?
- What we should all do before we start writing a book.
- What a creative practice is.
- How to develop a creative practice.
- With so many books on the market, how do we set ourselves apart?
ABOUT MELODY ANN OWENMelody Ann helps leaders, speakers, and entrepreneurs get unstuck while writing their book and get answers to all their publishing questions without spending hours on Google so they can quickly write a successful book that their ideal clients will want to read, review, and recommend. She is passionate about allowing people to publish a high-quality, valuable book without reinventing the publishing process. Melody Ann is the Founder of Author Nation.
Connect with Melody:
- Website (here)
- LinkedIn (here)
- Free resources (here)
CONNECT WITH ME HERE:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for my Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.
APPLY here: Book a Profit Potential Audit Interview here
Share your feedback with me by clicking here and leaving a short voice message!
If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series at www.dianalidstone.com/audit, PLUS you get to spread the word about your business!!
Sonya Boersma, a lactation consultant with over 30 years experience as a nurse and 20+ years as a lactation consultant, and I discuss:
- Her current stage of profit potential
- The one thing she would like to change in her business
- Although I teach clients 7 ways to differentiate their business, Sonya and I point out something she could be sharing more that is a true differentiator and no other lactation consultant has
- And Sonya leaves us with some thoughts as to how everyone can support breastfeeding
ABOUT SONYA
Sonya delivers a calm and confidence-inducing consult to a great diversity of clients and situations. For her it’s an honour to work with new, new-again, or soon-to-be parents, tailoring baby feeding care to each.
For over 25 years Sonya has supported best practice, working with mothers and babies, as well as professionals. As a Lactation Consultant (IBCLC) and a Registered Nurse (RN) in various roles such as public health, nursing in Canada’s far north (Yukon), as a birth doula, and as an independent IBCLC, she has the fortunate background of having worked with parents in the whole childbirth continuum from pregnancy, labour and delivery, to postpartum.
Her heart’s desire is for mothers to receive compassionate and evidence-based care so they can achieve their baby feeding goals.
Connect with Sonya:
- Website https://www.lactationcare.ca/ to book a consultation
- Prenatal Breastfeeding Course - Breastfeeding With Confidence; Getting Ready Prenatally https://courses.lactationcare.ca/course/prenatal-breastfeeding
- Instagram https://www.instagram.com/lactationcare.ca/
- Facebook https://www.facebook.com/lactationcare.ca
- Linked In https://www.linkedin.com/in/sonya-boersma-lactation-care/
OTHER EPISODES:
- Ep. 75 – Introducing the Profit Potential Journey (Listen here)
- Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (Listen here)
We’ve got something new coming up for you so be sure to subscribe on your favorite listening platform so you won’t miss any juicy stuff!
Share your feedback with me by clicking here and leaving a short voice message!
If you would like to quickly uncover the profit potential in your small firm or business, apply to be a guest on our monthly Profit Potential Audit interview series at www.dianalidstone.com/audit, PLUS you get to spread the word about your business!!
For almost 25 years, Alice La Flèche has been a language coach teaching new immigrants in Quebec how to increase their chances of becoming a landed immigrant by learning French.
After Alice & I completed her GROW Success Calculator she told me how she feels like the best-kept secret in her industry.
The GROW Success Calculator revealed that Alice was customizing her 1-1 work with clients, something I see frequently. I also noted that by looking at her website, I was confused by her offerings...
A CONFUSED MIND NEVER BUYS.
Since Alice would like to scale her business, it would be natural to shift from 1-1 coaching to group sessions; however, I felt that she needed to:
- Fill her calendar to bursting with 1-1 work
- Simplify her offer – make it super clear what she is selling (results rather than hours)
- Create ONE core offer that she would build her reputation around
- Then create an upsell and a downsell
Alice agreed that she would focus on simplifying her CORE OFFER before thinking of offering group programs.
CONNECT WITH ALICE:
- Website
OTHER EPISODES:
- Ep. 75 – Introducing the Profit Potential Journey (listen here)
- Ep. 74 – 3 Simple Ways to Increase Profits Without Taking On More Clients (listen here)
- Ep. 66 – Accelerate Your Revenue & Authority: 5 Proven Steps to Stand Out From Your Competition Without Pulling Your Hair Out (listen here)
- Ep. 44 – How I turn Unknown Experts Into Profitable Leaders (listen here)
We’ve got something new coming up for you so be sure to subscribe on your favourite listening platform so you won’t miss any juicy stuff!
Share your feedback with me by clicking here and leaving a short voice message!
Thank you for listening & leaving A REVIEW (here)Don’t forget to grab your workbook here: www.dianalidstone.com/takenotes so you outline how you’ll implement these strategies.
One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I need a place to record them – rather than little bits of paper scattered all over the place.
Share your feedback with me by clicking here and leaving a short voice message!
If you missed the earlier part of this workshop series, you can find them here:
- Ep. 85 – 7 Reasons you’re dramatically overworked (here)
- Ep. 86 – Get Focused: Build your business with purpose (here)
- Ep. 87 – Determine your most impactful tasks (here)
- Ep. 88 – Free up time: Systems BEFORE team (here)
- Ep. 89 – 5 Productivity Strategies (here)
RESOURCES MENTIONED:
- The Cost of Content Chaos – read here
- 8 Tips for Developing Standard Operating Procedures (That Get Used) – read here
- Ep. 64 – Want to Make More Money: Niche Down (listen here)
- Ep. 65 – Debunk 5 Niching Myths If You Want To Scale Your Small Business (listen here)
- Ep. 24 – Fall In LOVE With Marketing: Use your Content Personality™ to attract your dream clients with Guest Amy Hager (listen here)
- Ep. 56 – Client Attraction Without Social Media: Is It Possible? (listen here)
- Ep. 85 – 7 Reasons You’re Dramatically Overworked (listen here)
Share your feedback with me by clicking here and leaving a short voice message!
Research shows that of the time given to a workday, 80% is spent doing tasks with little to no value and only 20% is spent doing something important. That’s a BIG scary stat!
And yet when Google sends me my website report, one of the MOST looked at pages – is a blog I wrote in 2018 – how to increase your odds of success by 95% …it seems people WANT to be more productive.
So today – Day 4 of my free workshop week, Focus & Freedom Masterclass, I’ve cobbled together not just 5 productivity tips to save you time and your sanity but more like 5 concepts to apply in your business that will make you more productive.
Don’t forget to grab your workbook here: www.dianalidstone.com/takenotes so you can create how you’ll best apply these concepts. One thing I know for sure is that when I listen to podcasts like these – great ideas pop into my head and I need a place to record them – rather than little bits of paper scattered all over the place.
Share your feedback with me by clicking here and leaving a short voice message!
If you missed the earlier part of this workshop series, you can find them here:
- Ep. 85 – 7 Reasons you’re dramatically overworked (here)
- Ep. 86 – Get Focused: Build your business with purpose (here)
- Ep. 87 – Determine your most impactful tasks (here)
- Ep. 88 – Free up time: Systems BEFORE team (here)
RESOURCES MENTIONED:
- CEO WEEKLY Checklist: 5 tips to make your week more productive – download here
- Time Management Statistics and Facts That Will Surprise You – read here
- 5 Easy Ways to Increase Your Productivity – read here
- 9 Productivity Tips to Work Smarter, not harder! – read here
- Full Focus Planner (learn about it here)
- Shonda Rhimes – Year of Yes (book)
- My typical Model Agenda (view here)
Share your feedback with me by clicking here and leaving a short voice message!
If you’re anything like a lot of my clients, you heard this before…. Systems will set you free! Sound familiar? But what I do hear back from my clients is that they don’t know where to start to create systems and they are often confused about what it truly means to create systems.
It’s Day 3 of my 5-day podcast series The Ultimate Focus & Freedom Masterclass and if you’re just joining me – be sure to head back to episode 86 – to start from the beginning.
Although today is all about SYSTEMS – instead of giving you a specific exercise, like I did in previous episodes, I thought I would change it up and tell a story instead!
You’re going to hear about Cynthia, a lawyer, and her journey through growth, the growth trap, and finally creating systems to help her scale and ultimately have more joy, profit and freedom in her business.
Share your feedback with me by clicking here and leaving a short voice message!
Click here to see the GROW Equation.
If you missed the earlier part of this workshop series, you can find them here:
- Ep. 85 – 7 Reasons you’re dramatically overworked (here)
- Ep. 86 – Get Focused: Build your business with purpose (here)
- Ep. 87 – Determine your most impactful tasks (here)
Share your feedback with me by clicking here and leaving a short voice message!
As a business owner, if you ever struggle with deciding what to tackle first on your to-do list or if you ever wonder how to pinpoint the tasks that will have the biggest impact on your business growth – have no fear, you aren’t alone.
This episode will help you solve that challenge with a couple of simple, step-by-step exercises so you focus your time and energy on what matters most to your business growth.
It’s Day 2 of my 5-day podcast series The Ultimate Focus & Freedom Masterclass and if you’re just joining me – be sure to head back to episode 86 – to start from the beginning. You can grab your workbook here – www.dianalidstone.com/takenotes so you can easily follow along.
Today is all about you choosing the right activities for you to work on, for your business, for RIGHT now. Once you see the simplicity of what I’m going to share, you’ll always know exactly where to focus your time.
We are going to apply the Pareto principle to your activities so you can choose the top 20% of your activities that produce 80% of the results AND I’ll also share what to do with the other 80% of your tasks – all this to free up more of your week.
Let’s get going….
And just so you can have access to ask me questions, I’ve set up 2 LinkedIn events where you can ask me questions:
- Tuesday, June 20th, 2023 at 12 PM ET here
- Thursday, June 22nd, 2023 at 12 PM ET here
Share your feedback with me by clicking here and leaving a short voice message!
OTHER RESOURCES MENTIONED:
- Think Like a CEO, free book chapter (read here)
- Fall in Love with your marketing: Use your content personality (listen here)
Share your feedback with me by clicking here and leaving a short voice message!
Toss the confetti – it’s Day 1 of my 5 day podcast series The Ultimate Focus & Freedom Masterclass!!
I’m super excited to be offering this free training – it’s something I’ve never done before and I’m pretty sure, it’s not common in the podcasting space!
So what am I going to cover…well it’s all about helping you reduce your workload and free up 10+ hours/week without hiring a new employee
(Grab your workbook here: www.dianalidstone.com/takenotes)
Ep. 86 – Get Focused: Build Your Business With Purpose
Ep. 87 – Determine Your Most Impactful Tasks
Ep. 88 – Free Up Time: Systems BEFORE Team
Ep. 89 – Simple Strategies to Skyrocket Your Productivity
Ep. 90 – 7 Step Roadmap to Dramatically Reducing Your Workload
And just so you can have access to ask me questions, I’ve set up two LinkedIn events where you can do that:
- Tuesday, June 20th, 2023 at 12 PM ET here
- Thursday, June 22nd, 2023 at 12 PM ET here
My the end of the week, you’ll know exactly how to reduce your workload, prioritize your most important tasks AND have a roadmap for your journey forward.
Today’s episode I share a Mad Libs formula i.e. fill in the blank template that will allow you to create more focus in your business – it actually acts as a GPS for you and for your team!
Be sure to have your workbook (here) and a pen so you can jot down notes and build your own Vision Statement!
I also give you 2 tips on how to use this statement to increase your focus.
Grab your workbook here www.dianalidstone.com/takenotes
RESOURCES MENTIONED:
- Vivid Vision by Cameron Herold (book)
- LinkedIn Events:
- Tuesday, June 20th, 2023 at 12 PM ET here
- Thursday, June 22nd, 2023 at 12 PM ET here
- Ep. 85 – 7 Reasons You’re Dramatically Overworked (listen here)
- Ep. 71 – 99% Of Small Firms Don’t Do This? (listen here)
Share your feedback with me by clicking here and leaving a short voice message!
You don’t have to look very far to hear about entrepreneurial burnout – you can read about it in major news outlets, major magazines, and podcasts and you’ve probably heard from someone close to you about how they’ve ended up in the hospital or tanked their relationships because of it.
If it’s so prevalent – why does it happen?
In this episode, I outline 7 common reasons/myths I’ve seen that lead to the dramatically overworked business owner!
As I’ve been coaching the overworked and often underpaid business owner, I have seen that to significantly reduce their workload – the answer doesn’t come from productivity apps, webinars, or complicated planning journals.
This episode is the background to my upcoming 5-part masterclass series entitled The Ultimate Focus & Freedom Masterclass….. and it’s free!
Starting Monday next week, I’ll be releasing 5 episodes to help you dramatically reduce your workload and reclaim 10+ hours a week, without hiring an employee.
Be sure to subscribe so you won’t miss this valuable content.
Head over to www.dianalidstone.com/takenotes to download the workbook!
OTHER EPISODES related or mentioned:
- Ep. 71 – 99% Of Small Firms Don’t Do This?
- Ep. 72 – Unsexy Truth About Building A 7-Figure+ Small Firm
- Ep. 43 – What my husband’s retirement taught me about my own business growth
ACTION STEPS:
-
Be sure to subscribe on your favourite platform so you won’t miss this series!
-
Mark your calendar for next week’s 5-part, free training series – The Ultimate Focus & Freedom Masterclass
-
Grab your workbook here - www.dianalidstone.com/takenotes so you can follow along and customize your strategy.
Here’s the graphic of my GROW Equation.
Share your feedback with me by clicking here and leaving a short voice message!
If you’ve been listening to my podcast for a while, you know that I’ve taken a strong stand – you don’t need social media to grow your business. It’s true – you don’t need to USE social media as a lead generation tool – a tool to attract clients.
So if you don’t need to be on social media to attract clients, why should you be on LinkedIn?
My special guest, Iris Culp is a LinkedIn specialist and we have a great time talking about:
- As a ‘brand’, it’s important that you control your brand narrative or your LinkedIn is part of that strategy.
- 53% of people who know they need to make a business decision, use LinkedIn as their first research source.
- Why cookie-cutter marketing doesn’t work and what to do instead.
- We laugh over the term ‘defensive googling’.
- Try this exercise – Google your name: The first ranking will probably be LinkedIn (so what does your profile say – the right things about you, I hope)
Iris left us with 3 tips to quickly improve your LinkedIn profile and brand consistency:
- Headline – There are now 220 characters you can use to increase searchability.
- About Section – This is really a mini-website.
- Banner – Like a visual billboard; most people use too many words.
ABOUT IRISIris Culp began her career as a writer and has 20+ years in communications, marketing and organizational development. She has spent a decade as a marketing consultant. Her current focus is specialized on LinkedIn. Her signature program is: “LinkedIn for Business: 6 Weeks from Questions to Confidence”.
She focuses on brand message clarity to create custom marketing strategies. Shas helped business owners double revenue in less than 24 months with no paid ads.
She is a single parent to two college-aged daughters and enjoys making landscapes beautiful with flowering plants and reading a good book. She believes one can never have too many flowering plants or books.
LINKS:
- Receive Iris’ weekly PRO-Tips:
- 4 min. video nugget: https://tinyurl.com/2hdk8v4p
- 6 Weeks From Questions to Confidence on LinkedIn: https://tools.yourlinkedinexpert.com/XCLSales
- www.yourlinkedinexpert.com
- iris@ic-growth.com
CONNECT WITH ME HERE:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for my Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.
APPLY here: Book a Profit Potential Audit Interview here
Share your feedback with me by clicking here and leaving a short voice message!
My daughter is the ultimate 2nd hand shopper, and she just had a baby. So true to form she bought lots of things 2nd hand. However, before she purchased anything major – let’s say a stroller – she did a couple of things. She asked friends who had children AND then she went to Google to look for customer reviews!
If you are looking for a new fridge or set of tires, what do you do? Well, you might ask your friends for recommendations but I’m guessing you would also go to Google and look for brand reviews and recommendations.
Well – your clients are doing the same thing when they are looking for a lawyer to write their will, an accountant to do their year-end taxes or a financial advisor to place their new inheritance.
I found this statistic surprising, but according to Inc.com – 84% of people trust online reviews as much as they trust their friends & family's opinions!
There’s a difference in business between just getting found and ultimately getting chosen. The right Google reviews can play a huge difference in you getting chosen over your competition.
In this episode, I:
- Share my findings from a 5-Star Attorney: A proven system any law firm can use to earn more reviews, attract more qualified leads and increase profits (by Andrew Stickel).
- Outline a 6-step process for using Google reviews for your business to attract more qualified leads and increase profits.
- Share the 6 magic questions I ask all my clients that will help you get better reviews and killer testimonials.
I hope you’ve enjoyed the other podcast episodes in this series including:
- Ep. 79 – 7 Powerful Ways to Retain Existing Clients and Increase Profits in Your Small Firm with Guest Anthea Mumby
- Ep. 80 – The Pickle Effect with Guest Expert, Shari Doherty
ACTION PLAN:
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by leaving me your voice message feedback here.
Do you know the story about the shoemaker’s children not having any shoes? It seems that there are a few business owners who feel like the shoemaker!
This Profit Potential Audit interview with my long-time friend and business broker, Ron Wiebe, reveals something that many business owners have discovered – there are things they know they should be doing but just aren’t setting aside the time to actually get those things done!
I asked Ron the $64,000 question: If we were having this conversation 6 months from now and everything has gone perfectly for you, what would your business look like
Ron’s answer is like many owners of small firms, he would love to do more of what he loves (i.e. networking) and less of the day-to-day (i.e. entering data into the computer).
His 2nd point is that he would love to have the peace of mind that he could leave his business, take unplugged vacations and know that his properly trained staff could take care of everything.
After completing the GROW Success Calculator for small firms, Ron and I discover that his phase of business growth is what I call Chief Everything Officer! As he mentioned above, he is still doing a lot of the daily administrative tasks. He is caught in the messy middle or the Small Firm Growth Trap!In order to escape that Trap, we discuss the importance of having an Employee Handbook with a clearly written mission, vision, values and standard operating procedures! He notes how important a handbook like this is when business owners go to sell their business – he knows this is one of the things he ‘should’ be doing but finds his time is taken up with other things.
Ron’s one action step is to set aside time in his agenda for a weekly CEO Date with himself where he can focus on more growth-orientated tasks.
Here are 2 downloads to help you and Ron achieve more:
1. Weekly Checklist for CEOs (here)This is your time to wear your CEO hat. Here’s a quick checklist to help you stay focused on your important CEO-level tasks.
2. Think Like a CEO (here)This is a downloadable chapter in the book with Brian Tracy that will help you get off the hustle hamster wheel, explode your profits and enjoy your life.
CONNECT WITH Ron Wiebe:
- Investiprise
Did you listen to Episode 75 – Profit Potential Journey? (Listen here)
This is where you’ll find the explanation of the different stages of business growth (Unknown Expert, Chief Everything Officer (Small Firm Growth Trap), Visionary Leader and Legacy Leader.
Also, make sure to check out my Profit Potential Journey and The GROW Equation.
Can’t wait to hear how this episode might impact your business by leaving me your voice message feedback here.
Welcome to another round of Coaching Week.
In each Profit Potential Audit (PPA) episode, I help one super smart business owner identify ONE key actionable strategy to move their business forward.
I’ll use both my Grow Success Calculator and Profit Potential Journey (see diagram) to help identify potential profit losses and then offer simple strategies to shift those losses into profit.
Our guest today is Sheila Winter Wallace.
Her contact information is:
- Website: here
- LinkedIn: here
In this interview, we identified that Sheila still feels like the Unknown Expert and is having difficulty getting more of her ideal client to find her.
Here’s what we discussed:Sheila’s best communication style (Ep. 24 – Fall in love with your marketing)
- How to get her more visibility despite not loving social media
- How to quickly create a content plan from her Flagship Framework that she could easily use for 10 weeks or more
Sheila’s action step:
- Choose a software like Streamyard or Restream to allow her to do lives across multiple channels simultaneously thus saving time.
- Commit to doing 2 lives per week – practice makes perfect
If you’d like to apply to be a guest on one of these Profit Potential (PPA) interviews – www.dianalidstone.com/audit
Can’t wait to hear how this episode might impact your business by leaving me your voice message feedback here.
Did you know that at A&W, you can ask for NO PICKLES?
In this episode, find out what having no pickles on your hamburger means for your business profit.
The pickle effect and magical moments are strategies that my guest Shari Doherty uses to create a lasting impression and to improve her customers’ experience so that she gains long-time customers and more referrals.
For more joy, profit and freedom in your business, give your customers the Disney experience, and you’ll not only be saving time, money and energy, but you’ll be adding to your bottom line!
ABOUT SHARI
Shari Doherty had an extensive career in insurance and customer service. This combined with several other entrepreneurial endeavours and more than 30 years of experience made the transition to real estate a natural and easy one. Shari is on fire for customer satisfaction and is excited to serve the Kingston and Eastern Ontario communities.
After raising her own family and multiple moves, she has learned how important a happy, comfortable and vibrant home is as the foundation for family life and a fulfilling future for all.
Shari's goal is to help you find the perfect home that sets the stage for the story of your life.
Connect with Shari:
- Website (here)
- LinkedIn (here)
- Encore Podcast (here)
In last week’s episode, #79, Anthea Mumby & I discuss 7 powerful ways to retain existing clients and increase profits in your small firm (here)
CONNECT WITH ME:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for the Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.
APPLY here: Book a Profit Potential Audit Interview here
Can’t wait to hear how this episode might impact your business by leaving me your voice message feedback here.
Today so much of business conversations are around client acquisition – but why not more around keeping clients when acquiring a new customer costs 5x more than retaining the customer you already have.
According to Mr. Google – increasing customer retention by as little as 5% can increase profits from 25-95%.
With me for this conversation is my friend and long-time business owner, Anthea Mumby.
We discuss and give tangible examples of 7 simple and powerful ways you can improve your customer’s experience and keep them for the long term, thus increasing CLV (customer lifetime value).
As a reminder, I’ve created a checklist for you to download.
Here are a few of the things we discussed:
- Welcoming clients right from their start with you
- Staying top of mind with various strategies, not just email
- Sharing wins
- 10 word email
- Asking how you can help?
- Ways to delight your customers during the year
- How getting involved in your ‘community’ is a useful strategy.
LINKS:
- Anthea Mumby – Dream Team Consulting (here)
- Download: Client Retention: 7 Easy Strategies to Implement For Your Small Firm (here)
CONNECT WITH ME HERE:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for the Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share the awesome work you do.
APPLY here: Book a Profit Potential Audit Interview here
Can’t wait to hear how this episode might impact your business by leaving me your voice message feedback here.
As a professional expert, lawyer, accountant, or financial advisor, there comes a time in your business when it's time to stop the hustle – time to stop chasing more clients; because more clients don’t always mean more profit.
My conversation with Roger Knecht, Universal Accounting, led us to discuss:
- His definition of a ‘premier accounting business’
- The MAP acronym
- Why revenue is vanity and profits are sanity
- Becoming a specialist doesn’t mean you won’t work with others
- How leveraging technology & systems can increase profits
- The importance of systematizing your onboarding for a better client experience
- Giving yourself permission to say no
- 3 D’s – document, duplicate, delegate
About Roger Knecht:For more than 20 years Roger has personally helped 1000's of accounting professionals start and build their businesses. In that time he's created programs to address each aspect of running an accounting business and helped author "Red to BLACK", the how-to guide for accountants to help clients with the most common challenges faced in business - cash flow AND "in the BLACK - 9 principles to make your business profitable".
LINKS:
- Roger Knecht – LinkedIn here
- Universal Accounting here
- Free resources from Universal Accounting here
Other episodes of Work Less PROFIT More podcast on similar topics:
- Ep. 64 – Want to Make More Money: Niche Down (listen here)
- Ep. 51 – Profit Talk 1: A 7-figure Business Means Nothing If You Don’t Have Profit (listen here)
CONNECT WITH ME HERE:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for a Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.
APPLY here: Book a Profit Potential Audit Interview here
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Each month, I release several Profit Potential Audits which are interviews with smart business owners who are seeking to find areas in their businesses where they can raise their profits.
Prior to the interview, entrepreneurs complete my GROW Success Calculator which helps us identify their stage of business growth as well as potential profit areas.
In this episode, I interview Chantal McIntyre, leadership coach and founder of Chantal McIntrye.
Chantal is already a client and in this episode, we use the GROW Success Calculator as a benchmark for her progress.
We identified that Chantal’s business was in the growth phase* meaning:
- She is still focusing her efforts on attracting new clients.
- She is still doing most of the delivery work herself.
- She is still working on putting into place her foundational elements including her Flagship Framework, her offers, and her marketing.
Chantal and I identified one of her biggest challenges is her marketing. She knows that videos are her preferred communication style and that she wants to show up on LinkedIn as an undeniable authority.
Her challenge is that she struggles with content creation.
Her action steps are to:
- Review her Flagship framework which is the WAKEUP framework.
- Create 2-3 questions or topics around each pillar of the framework.
- Add at least one case study or testimonial for each pillar.
- Voila – she would have 20+ topics to start her off with respect to her content plan.
>> Click here to see the Profit Potential Journey *There are 4 basic phases of business growth:
1. Validation – Testing to see if you have the right offers for the right audience.
2. Growth – Focused on attracting new clients but uncertain what is the right method for you or for the prospect. Often feel like the ‘Unknown Expert’.
3. Messy Middle – Revenue and profit don’t seem to increase no matter what actions are taken; feeling like Chief Everything Officer – overwhelm and heading to burnout.
4. Scale – Revenue increases without a substantial increase in expenditures, foundations are in place, messaging is clear, and business has simplified, systematized and standardized. Become the Undeniable Authority or sought-after expert and clients come to you expecting to pay premium prices.
LINKS:
Chantal McIntyre (here)
CONNECT WITH ME HERE:
- Leave me a voice message here.
- Book a Growth Strategy Session here.
- Be a guest on my show Profit Potential Audit here.
PS. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for a Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share the awesome work you do.
APPLY here: Profit Potential Audit Inter
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
As business owners, we are on a journey. We all start from ZERO and then progress but sometimes it’s difficult to understand where we are on that journey and how to move forward!
In this episode, I introduce 2 new tools that will help entrepreneurs self-identify areas where they can make key improvements to their business as they are building a well-oiled business machine!
- Profit Potential Journey
- Growth Success Calculator
>> Click here to see the Profit Potential Journey I’ll share the:
- 4 stages of profit potential all businesses go through to become a well-oiled business machine.
- How the GROW SUCCESS CALCULATOR can be used to identify your stage of profit potential AND help you identify key areas for improvement.
This episode is an introduction to new coaching episodes which will be released 2-3 at a time during the last week of each month!
You could be on my podcast!
LINKS:
https://dianalidstone.com/audit/
CONNECT WITH ME HERE:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
PS. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for a Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share the awesome work you do.
APPLY here: Profit Potential Audit Interview
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Each month, I release several Profit Potential Audits which are interviews with smart business owners who are seeking to find areas in their businesses where they can raise their profits.
Prior to the interview, entrepreneurs complete my GROW Success Calculator which helps us identify their stage of business growth as well as potential profit areas.
In this episode, I interview Carl Richards, founder of Podcast Solutions Made Simple!
Since Carl’s vision is to grow his business into an agency model, he completed the GROW Success Calculator for a small firm, rather than the solopreneur.
We identified that Carl’s business was in the growth phase meaning:
- He is still focusing his efforts on attracting new clients
- He is still doing most of the delivery work himself
- He has very few ‘systems’ in place in his business
One of Carl’s biggest challenges is the long lead time in his sales process.
One action step that he could implement rather shortly would be to create a self-assessment or podcast-readiness audit to help increase the ‘urgency’ of starting their podcast sooner, rather than later.
>> Click here to see the Profit Potential Journey 1. Validation – Testing to see if you have the right offers for the right audience.
2. Growth – Focused on attracting new clients but uncertain what is the right method for you or for the prospect. Often feel like the ‘Unknown Expert’.
3. Messy Middle – Revenue and profit don’t seem to increase no matter what actions are taken; feeling like Chief Everything Officer – overwhelm and heading to burnout.
4. Scale – Revenue increases without a substantial increase in expenditures, foundations are in place, messaging is clear, and business has simplified, systematized and standardized. Become the Undeniable Authority or sought-after expert and clients come to you expecting to pay premium prices.
LINKS:
- Carl Richards (here)
- Podcast Solutions Made Simple (here)
CONNECT WITH ME HERE:
- Leave me a voice message here.
- Book a Growth Strategy Session here.
- Be a guest on my show Profit Potential Audit here.
PS. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for a Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share the awesome work you do.
APPLY here: Profit Potential Audit Interview
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Our beliefs around money, and success can often keep us from the thing we want most in life.
In this episode, I address two common misconceptions about money that are keeping many small professional firms from the profit they truly want. There are several strategies to increase your profits without adding more clients, including:
- Increasing referrals
- Improving your sales conversion rate
- Raising the average sale per client
- Increasing the average customer lifetime value
But the 3 strategies I share in this episode will have the biggest impact, especially if you are just starting to scale your firm…
- Two of the strategies you can implement today
- Another takes a little longer to implement.
DOWNLOAD: Fee Increase Letter TemplateCONNECT WITH ME:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for a Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share the awesome work you do.
APPLY here: Profit Potential Audit Interview
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Has someone ever said something that just STOPS you dead in your tracks and then you just can’t stop thinking about what they said?
Well, that’s what happened to me… and that’s what I call Your Million $ Question.
In this episode, I share
- Where the question came from
- The question's many iterations
- Reasons why this is so important for your business
- What it could be costing you when you can’t answer the question
- Real-life examples
LINKS:
- (Book) Why Should I Chose You by Ian Chamandy and Ken Aber
- (Short video) Who are your competitors? (watch here)
- (Podcast Episode) Accelerate your revenue & authority: 5 proven steps to separate you from the competition without pulling your hair out! (listen here)
DOWNLOAD: 7 Ways to Differentiate Your Brand While Accelerating Your Revenue & Authority.
CONNECT WITH ME HERE:
- Leave me a voice message here
- Book a Growth Strategy Session here
- Be a guest on my show Profit Potential Audit here
P.S. Feel like you’re Chief Everything Officer in your business?
Sick and tired of constantly putting out fires?
Are you finally ready to earn explosive profits and take multiple guilt-free vacations?
If you’ve answered YES to any of the above, then I believe you’d be a perfect fit as a guest for a Profit Potential Audit interview on my podcast. Not only will you get at least one concrete strategy to move your business forward, but you’ll also have the opportunity to increase your business's visibility when you share about the awesome work you do.
APPLY HERE: Profit Potential Audit Interview
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
If you listen to this podcast, it’s my guess that you started your business for freedom – whether it was time or money freedom, it was freedom nonetheless.
But getting that freedom isn’t always about the glamour. Building a sustainably profitable business isn’t always SEXY, but then again it shouldn’t be about the hustle and grind either.
In this episode, as always, let’s get real. Let’s deal with the unsexy part!!!
I’m going to share 7 of the biggest unsexy truths that I’ve learned about building a profitable business while still getting the freedom I desire.
LINKS:
- Think like a CEO – EMERGE, with Brian Tracy, download here.
- Alfonso Cudra (LinkedIn) will be a future guest on this podcast.
- 5 Proven Steps to Stand Out From Your Competition (here).
- Ep. 71 – 99% Of Small Firms Don’t Do This? (here)
- Ep. 15 – THINK LIKE A CEO: 6 ways to think differently to get off the hustle hamster wheel, explode your profits and enjoy your life (here)
- Blog: Employee, Manager or CEO (here)
CONNECT WITH ME HERE:
- Leave me a voice message here.
- Book a Growth Strategy Session here.
- Be a guest on my show Profit Potential Audit here.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
If you’re a lawyer, accountant, financial advisor, or any other expert who wants to grow your business without working longer hours, then this one strategy will change your business forever.
Most small firms think that this strategy is:
- Woohoo so they dismiss it
- Or too busy with client work to schedule the time to work on this strategy
- Or think their team… employees aren't interested in that stuff
So 99% of small firms don’t do it, but by doing this ONE PROVEN Strategy -- you can jump ahead of 99%.
Curious as to what it is?
Believe me – you can double, triple or 10x your business without having to choose your business over family or spending your days constantly putting out fires.
If you feel as though your business is running you and you’d rather stop the hustle and regain some freedom…let’s chat: www.dianalidstone.com/apply
Until next week - YOU CAN DO THIS too!
LINKS:
- Book – Vivid Vision, Cameron Herold
- 1-1 Business Accelerator (here)
- S3 Episode 70 – Introduction – story about veterinarians (here)
- Download my "Design Your Big Picture Vision: 11 Simple Steps" Checklist (here)
CONNECT WITH ME HERE:
- Leave me a voice message here.
- Book a Growth Strategy Session here.
- Be a guest on my show Profit Potential Audit here.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
There’s an old saying…. "If you’re not changing, you’re not growing. Change is essential" -- Maggie Rogers.
Business is about change… I’m sure if you think back to when you started your business and compare it to today – both you and your business have changed – morphed – improved!
Well, my business is changing and so must my podcast! In this episode, I’ll share my WHY for the change!
In episode 69, I shared 5 upcoming improvements to my podcast, but in this episode (and launch of Season 3) I want to share my why – the real reason for the change.
REFERENCES MENTIONED:
- Ep. 69 – 5 Upcoming Improvements For You
- Ep. 43 – What my husband’s retirement taught me about my business?
- Ep. 19 – A great VISION fixes just about everything
- Ep. 11 – From overwhelmed to overjoyed
CONNECT WITH ME HERE:
- Leave me a voice message here.
- Book a Growth Strategy Session here.
- Be a guest on my show Profit Potential Audit here.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Like any newbie doing something for the first time, when I launched my podcast last February, I never imagined a 3rd season or that I would be rebranding it. But like anything in business, change is inevitable if you want to keep growing and improving!
In this episode, I’ll be sharing
- 5 upcoming improvements to my podcast.
- Why I’m making these improvements.
- And how you can apply these changes to your business even if you don’t have a podcast!
ACTION PLAN:
1. What is at least one takeaway that you could apply right now to your business?
2. March 24th at 12pm EST – Join me on Streamyard for the REBRAND PARTY of Work Less, Profit More
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
WORDS...we use them every day and yet there was a time in my life when I really didn’t pay attention to each specific word, but in marketing your business – whether it’s on video, captions, social media, in your speech or on your website – there are some words you SHOULD NOT be saying – and other words that will definitely help you capture the heart and mind of your prospects.
I’m going to share some of those today – none of them have more than 4 letters!
In this episode, I’ll share:
- 3 deadly words you’ll want to avoid (and what to say instead).
- 2 words to use to create clarity so your prospect understands what’s in it for them.
- 1 word that’s considered the best word to use in your marketing!
SIMILAR BLOGS – It seems I’ve written about words several times!!! You might find these interesting!
- The One Word My Mother Didn’t Allow Us To Say!
- It’s Only Words
- Four Most Dangerous Words!
- 3 Deadly Words
ACTION PLAN:
-
Create your answer to what do you do – without using 3 deadly words.
-
Look at your sales pages and ask yourself whether you’ve provided true clarity for your prospect about what’s in it for them.
-
Check out your competition’s homepage website – did they use the best word in marketing more than the other word?
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
A couple of questions for you:
Did you grow up in an entrepreneurial family?
I didn’t grow up in an entrepreneurial family – but my kids did. And today I see that without knowing it, they absorbed a whole ton of business knowledge at the kitchen table.
Are you or have you been in business with your spouse or partner?
Are you part of the 2% club? Only 2% of women entrepreneurs ever generate revenue over 7 figures!!
Our special guest today has done all of that and yet today, she has reinvented herself and her business. Anthea Mumby shares with us her direction for 2023 and her takes on building community!
As you can imagine, we discussed a variety of topics including:
- How niching down allowed her family’s business to focus their growth and expand (without using social media).
- The challenges of a 30-something operating a multi-7-figure business in a male-dominated business.
- Her top tips for building a collaborative community in 2023 and beyond (simple, yet profound!
GUEST BIO:
Working in and owning a family business for over 40 years, years, Anthea Mumby has a passion for helping family businesses Ride the Waves of Business successfully.
Over the decades of her family business ownership, she led her company to specialize in the Design Professional insurance niche, created and executed an inspiring Vision, managed a team of 15, and navigated the sale of her seven-figure business.
Today she works with entrepreneurial couples helping them to escape the chaos, drama, and disruption to gain courage and confidence to boost their business.
- LinkedIn profile: https://www.linkedin.com/in/antheamumby/
- Website: https://www.dreamteamconsulting.ca/
RESOURCES MENTIONED:
- Free 3-day challenge – Niche Down, Profit Up – Register here.
- Differentiate to Grow program – Information here.
- Episode 60 Wendy Brookhouse – Listen here.
Share your feedback with me by clicking here and leaving a short voice message!
OTHER RESOURCES:
- READ: 58% Don’t Know Their Target Market
- LISTEN: Ep. 11 – From Overwhelmed to Overjoyed! With Guest Milena Cardinal
- WATCH: What can you do to skyrocket your sales?
BOOK A GROW STRATEGY CALL with me (click here)
To learn how you can stand out in a noisy marketplace by getting known as the go-to authority; ramp up your profits and optimize your resources!
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
I don’t know about you, BUT I don’t want MORE work.
I want less work in my business but more profits.
I want more joy and more free time.
But to do that – we have to stop hunting and chasing clients.
We have to build a strong foundation so that we attract clients to our business.
I call it Differentiating to Grow!
In this episode, I share:
- My own struggles to stand out in a highly competitive industry.
- 7 Brand Differentiators you can use to position yourself as the Undeniable Authority (download the guide here).
- 5 steps to build the foundational assets you need before you grow & then scale.
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
You’ve heard all the expressions:
✔️ Riches in the niches
✔️ Nail your niche
✔️ If you’re selling to everyone, you’re selling to no one
✔️ For that one – substitute marketing, writing, etc.
But perhaps you’re a little skeptical about how this will help you scale your business!
Even though this is part 3 of my Niching Down series (check out Ep. 63 and 64) – the thing I’ve learned from coaching hundreds of clients is that you probably won’t be open to the whole concept of niching down…. until I’ve helped you debunk some myths around this all-important strategy!!
That’s certainly been true for myself and my clients!!
While you go through these 5 myths, I want you to ask yourself if any of these describe your impression of the concept of niching down. Have you ever said the same thing to yourself about niching down?
Understanding why you might feel this way and what the solutions are to shift your thinking is the first step on the path to finding your profitable niche.
My goal for this episode is to help you remove all of the doubts and resistance you have about niching down so that you can grow your business faster by finally being ready to try this effective way of positioning your business in the marketplace.
After listening to this episode, if you feel super excited about taking a fresh look at your business, then I can safely say I’ve done my job!
Keep in mind, whatever I share with you in this podcast comes from my own experience and from the work I do with service business owners. These are not just theories; these are real-life examples.
And, the best part is, by just listening to this, you are preventing yourself from making the same mistakes I or my clients have made!
Not a bad deal, right?
If your answer is a huge “hell yes!” then you are ready to dive in!
If you missed these earlier episodes on niching down:
-
63 – Marketing Lessons I Learned From My Fishing Adventure (listen here)
-
64 – Want to Make More Money: Niche Down (listen here)
-
60 – You can absolutely build your business differently! Expert Guest – Wendy Brookhouse, CFP (listen here)
-
11 – From Overwhelmed to Overjoyed! with Guest Milena Cardinal (listen here)
Niching Down is part of building your Authority Visibility Blueprint in the ‘G’ of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Niching down will be one of the most counterintuitive things you’ll do for your business, but believe me, IT WORKS.
Niching down will make you more money – over and over again!
However, it’s not only a scary strategy to implement for many business owners, it’s often not clear HOW to do it.
In this episode, I’ll get simple about:
- What a niche is
- The difference between a niche and an avatar (and why it matters)
- 3 powerful results your business can experience when you niche
- A ton of benefits you’ll see from niching down.
Because I’m all about helping you IMPLEMENT this information, I’m hosting a FREE BOOTCAMP – Niche Down, Profit Up where I’ll help you actually do the work!
You’re a perfect fit for this bootcamp if,
- You’re ready to scale your business
- You’re tired of spending money on marketing and not getting any leads? Or the perfect-fit clients?
- You don’t know where to start looking for your dream clients (champagne clients)
- You get confused and overwhelmed just thinking about marketing or writing marketing materials
Registration & information here - https://dianalidstone.com/shop/bootcamp/
I highly recommend that you listen to the 1st episode in our Niching Down series: Ep. 63 – Marketing Lessons I Learned From My Fishing Adventure
Next week: I’ll be sharing some niching mistakes that I’ve made!!!
Niching down is one of the key elements of building your Authority Visibility Blueprint in the GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
I wish I had kept track of the number of times business owners have told me that the whole idea of ‘marketing’ is confusing and downright overwhelming! I’ve also heard from many of you that it’s incredibly easy to invest too much time and resources and still wonder what the hell you’re doing!
If you’ve ever felt like that – then today’s episode is my attempt to simplify and make some sense of the marketing madness & hustle.
This week, I share about my fishing adventure to a northern Canadian, off-the-grid fishing lodge and my experience catching fish because fishing and marketing are more alike than you think!
For those of you who haven’t subscribed yet, this will be the first episode in a series about one of the most important strategies I believe you owe your business – and that’s niching down!!
That’s why I’m inviting business owners to my new FREE bootcamp:
Niche Down, Profit UpFebruary 15, 16, 17, 18
12:00 Noon to 1:30 pm ET
It’s free – just register here: https://dianalidstone.com/shop/bootcamp/
WATCH: Riches in the Niches
OTHER EPISODES MENTIONED:
-
60 – You can absolutely build your business differently. (here)
-
61 – What do an 11 year old, cookies & Tesla have in common? (here)
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Most business owners are leaving money on the table… meaning they have anywhere from $30K to $100K in hidden profits.
Just think what that extra $$$ could do for your business.
Would you ...
- Hire another team member
- Update your website
- Pay yourself more
Today I want to share 3 quick ways to add to your cash flow without scrambling for new clients so you won’t be leaving precious $$$ on the table.
Be sure to have your pen & paper ready!
Share your feedback with me by clicking here and leaving a short voice message!
SIMILAR TOPICS:
READ: Uncover hidden inefficiencies & time-wasters for more profits
LISTEN: Lack of profit isn’t always just related to numbers!
WATCH: Guest EXPERT Talks - Sylvia shares 3 common 'hidden profits'!
21 Ways to Confidently Raise your rates
BOOK A GROW STRATEGY CALL with me (click here)
To learn how you can stand out in a noisy marketplace by getting known as the go-to authority; ramp up your profits and optimize your resources!
Here’s the graphic of my GROW Equation.
Next week – start a new series that will help you:
- Drill down on your client niche so you stand out.
- Break through the marketing noise.
- Magnetize your dream clients (champagne clients).
- Ultimately, ramp up your profits!!
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
What do a 11-year old entrepreneur, cookies & Tesla have in common?
At first glance – not much; but rest assured you’re going to love this conversation!
Paul Millar is the father of Henry of Henry’s Cookies!
Here’s what you’ll learn from our conversation:
- 3 lessons Henry learned from starting his cookie business that ALL entrepreneurs need to remember including his mantra – Do the Work!
- anyone is capable of starting a business – age isn’t a factor
- 4 things that I point out that Henry has done extremely well
- how cookies lead to some amazing experiences that school never could have taught
If you are in Westport, Ontario be sure to visit Henry’s Cookies at the outdoor Market and tell Henry where you heard about his success!
Please leave a comment or feedback using my Speakpipe link just like Earl did and I’ll be sure to mention you on my show!
Here’s the graphic of my GROW Equation.
Share your feedback with me by clicking here and leaving a short voice message!
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Hello podcast listeners…Who inspires you? I’m inspired by women business owners who are (as I say) brilliant and bold. Today’s guest is both – she’s built a successful business in a male-dominated industry (brilliant) and she stands out – she’s made some bold moves to ensure her business isn’t like anyone else's!
If you’re ready to work less & earn more AND to build your wealth – then you’re going to love this episode.
Wendy & I discuss:
- Niching down and how it helped her business
- Why niching is so scary
- How her financial planning business is different
- The 5 numbers business owners need to know to build wealth
YOUR ACTION STEPS:
-
Niching down equals profits up; continually think about how you could further niche down.
-
Consider incorporating aspects of different business models into yours i.e. instead of trading time for dollars as in the financial planning or legal industries; how could you build programs/products/offers to sell.
-
Know your Power Number™
REFERENCES:
- Differentiate to Grow program – https://dianalidstone.com/differentiate-to-grow/
- Wendy’s Total Wealth Blueprint - https://totalwealthaccelerator.com/blueprint/
Podcasts:
- Episode 50 – (Audit Strategy Interview) Becoming an Authority in Your Niche
- Episode 35 – How to Avoid a Costly Marketing Errors & Make Every Dollar Count
Blogs:
- How to narrow your niche & win more clients! (read here)
- 5 Steps to Winning More Business With Ease (read here)
ABOUT OUR GUEST EXPERT
Wendy Brookhouse knows how to find, keep, and grow your wealth. As Founder and Chief Strategist of Black Star Wealth, she works with business owners to simplify their finances to achieve outstanding results. Creating wealth is more than just math – figuring out the ‘why’ behind your financial decisions can change your money mindset and better set you up for success.
Wendy’s Contact information:
- Website: https://blackstarwealth.com/
- Email: wendy@blackstarwealth.com
- Phone #: 902-830-0533
Social media links:
- www.linkedin.com/in/wendybrookhouse
- facebook.com/blackstarwealth
- instagram.com/wendybbrookhouse
FREE GIFT FROM WENDY:
https://blackstarwealth.com/wp-content/uploads/2022/12/eBook_The_Yes_box.pdf
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Welcome to part 2 of the series – What if your business could accomplish absolutely anything! Last week I asked you to imagine that I had given you an Aladdin’s lamp and you had one wish for your business.
This week, I share the 5 essential components of a well-written Big Picture Vision that would help you bring this wish into reality.
I mention Michael Hyatt’s book – The Vision Driven Leader – and extended an invitation to write your Big Picture Vision with me in January.
Registration and details of this virtual event are here: https://dianalidstone.com/shop/vision/
A Big Picture Vision will help you make better decisions about people, processes, finances and strategies. It will also unify and inspire your team so that they are helping you build the business you’ve always wanted.
RESOURCES:
Podcast Episodes...
- Episode 58 – What If Your Small Business Could Accomplish Absolutely Anything? (Part 1 of 2)
- Episode 19 – A Great Vision Fixes Just About Everything with Guest Carey Conley
Blog Posts...
- How To Think Long Term, Even In The Face Of Uncertainty (read here)
- Top tips on becoming a more decisive & confident business leader (read here)
ACTION PLAN:
-
Be kind to yourself if you find goal setting & achieving difficult
-
Give yourself the gift of the Visionary GPS workshop here - https://dianalidstone.com/shop/vision/
Here’s the graphic of my GROW Equation.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Imagine you had Aladdin’s Lamp with a genie inside and that you rubbed that lamp and you got a single wish...
You could choose anything (well almost).
What would your wish be?
Diana asks a series of questions to help business owners turn that WISH into not just goals but also a BIG PICTURE vision for their business that guides them in the right direction.
Diana also shares 4 proven BIG tips that have helped her turn her wish into reality!
ACTION PLAN:
1. Be kind to yourself if you find goal setting & achieving difficult
2. Register for Visionary GPS workshop here.
3. Use 4 tips to help you be your most creative
4. Listen to NEXT WEEK’s episode – Part 2 – highlights of 5 key elements of your Big Picture Vision
For easy reference, here’s a diagram of the flow of the Visionary GPS Workshop.
Share your feedback with me by clicking here and leaving a short voice message!
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Ever wonder why business owners do what they do? Sure – for many of them it’s the money! And then, there are people like my guest who have connected with their deeper purpose; their compelling WHY. Being purpose-driven is certainly a differentiator.
Jamie Madigan, CFP and I discuss:
- How Jamie found his ‘purpose/why’ and how it came in two different stages
- How his purpose impacts his business focus & efforts
- How to protect your business income – tax free
- Why advocating for yourself in all areas of life is so important
- What lights up Jamie today!
ABOUT JAMIEJamie’s financial planning services are provided at no cost to his clients because he believes that Canadians shouldn’t have to pay to get ahead in life. Knowing that the need for financial literacy and financial planning is now greater than ever before, Jamie empowers each client to develop their own personalized Legacy Insights.
Jamie’s contact information:
- Website: https://www.beaconpoint.ca/
- Email: jmadigan@beaconpoint.ca
- Phone #: 416-791-0535
- Social media links: https://www.linkedin.com/in/jamiemadigan/ , https://www.facebook.com/JamieMadiganFinancialPlanner/ , https://www.instagram.com/jamiemadiganfinancialplanner/
Jamie’s Action Plan for business owners who want to protect their income:
- If you don’t have your income protected, reach out to an expert.
You’re invited to book a complimentary session with Jamie to answer any questions or concerns to determine if they’re properly covered or at risk - https://calendly.com/jamiemadigan/intro
- Build a plan to protect your income that is customized to you and your situation! Jamie uses his Legacy Insights to help his clients.
Here’s the graphic of my GROW Equation.
Want to learn more about other ways to differentiate your business, listen here.
Share your feedback with me by clicking here and leaving a short voice message!
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Can you really build a successful business without social media today?
The gurus say you have to be on social media but more & more I’m hearing things like… "I wish I never had to use social media" or "I want to get off social media but I don’t know how" or "isn’t social media compulsory"?
If you’re burnt out or overwhelmed by all the information about using social media to grow your business – this episode is for you!
I share:
- What the gurus aren’t telling you and this is why your current social media strategy isn’t bringing you the leads you want
- Clarification on the term ‘marketing’
- 3 key components of my Marketing Sweet Spot Solution
- Real-life examples of how you can build a wildly profitable business without social media
ACTION PLAN:
-
Decide whether you want to use social media as your primary method of generating leads.
-
If not, then book a free Marketing Sweet Spot Solution session here.
-
If you do decide – please listen to this episode to ensure you do it without making these mistakes.
-
Want to really differentiate your business, stand out and explode your profits, check out Differentiate to Grow program here.
RESOURCES:
- Download – 100+ Ways to Get Known & Market your business without social media here
- Listen to other episodes – Why Being Everywhere Isn’t the Best Advice to Grow Your Business!
Here’s the graphic of my GROW Equation.
Share your feedback with me by clicking here and leaving a short voice message!
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
There’s a big social media TRAP out there that I see way too many coaches, consultants and professional service firms fall into that are keeping them from magnetizing high ticket, life long, clients; not magnetizing the right clients; wasting HUGE amounts of $$ and time.
During this episode, I’m going to share:
- The COMMON 7 social media marketing mistakes
- How to avoid these mistakes
- 5 key elements you need before you’ll see a positive ROI from social media
Helping clients avoid these mistakes is just one little bit of what I do…
Imagine if you could stop wasting $$$ and time doing social media the way you are currently doing it and instead…
- Ask yourself whether you really need social media
- Social media was your ally – your friend
- HT clients checked you out on social media and reached out and booked calls with you ready to hire you – imagine those sales conversations
In the meantime – subscribe to my podcast so you won’t miss any of this goodness because I’m passionate about helping entrepreneurs work less – earn more!
Here’s the graphic of my GROW Equation.
ACTION PLAN:
1. Identify your social media marketing strategy – what’s the outcome you desire? Today, next week and in 90-days.
2. Focus on using your ONE communication style in everything you do.
3. Strengthen your reputation by knowing exactly how you are the ONLY choice for your prospects, not just another choice.
4. Be consistent in your timing and your messaging.
5. Identify the right platform for you to master (or do you even need to be on social media right now?).
6. Align your content with your messaging – preferably with your Flagship Framework.
7. Review your content and make it super relevant to today’s buyers in today’s economy.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
There are times when we can all feel ‘stuck’ or plateaued in our businesses whether it’s at a $50K, or $5M revenue! When it happens, it’s our natural tendency as entrepreneurs to do more – create more courses; products; services; attend more networking events; to post more on social media. However, in this episode, I’ll share with my guest how she can refocus her business by doing less!
Cheryl Scoffield, Kickstart Your Company, is my special guest. She has discovered that her business has stalled so we discuss how she can completely refocus her business and simplify it at the same time for more profit!
We talk about:
- How to ‘identify’ your dream clients so that they can self-identify themselves.
- Applying the 'Do Less, better' mentality.
- Why the Magic Rule of 1 works like magic.
- How a new lead magnet could give her dream clients a quick win.
Here’s the graphic of my GROW Equation.
ACTION PLAN:
To get into the ‘Do Less, better’ mindset, here is the counterintuitive way to refocus your business with the Magic Rule of 1:
- Micro niche down (shift from being a generalist to a specialist).
Listen to episode 11 (From Overwhelmed to Overjoyed) with my client Milena Cardinal who exploded her profits when she declared her specialty!
-
Solve one problem for your dream client.
-
Create ONE solution (core offer) that solves that burning question.
-
Decide on the ONE method you want to use to get your message out there.
-
If you’re going to use social media, then focus on one platform.
Can’t wait to hear how this episode might impact your business by Leaving me your voice message feedback here.
Feel as though you’ve hit a revenue wall? Although you get great results for your clients, your revenue is inconsistent. Join Sarah Hipps and me as we identify that she doesn’t really have a revenue problem but a reputation dilution problem.
We’ll discuss:
- Her current marketing strategies which include paid ads
- My recommendation for NOT using paid ads
- How to counter-intuitively talk about her business to attract more high-paying clients
- An exercise that helps her focus and simplifies her business so that she builds a reputation and revenue will follow
Find out more about Sarah Hipps here.
Small business owners often find themselves stuck doing all the things – everything from marketing to operations and finances. I remember a time during my retail days, I even cleaned the toilet, but not the best use of my time. Want to learn a better way to ensure you are the true visionary of your business?
ACTION PLAN:
-
Follow Donna’s 5-step plan to regain time in your agenda so you can focus on driving your business forward:
-
Do a time-tracking exercise for a minimum of 3 days.
- Review your activities from the time tracking and place a dollar sign ($) next to those activities which are Revenue Generating.
- Review your activities again, this time place a star () beside those activities which take too much of your time or are a drain on your energy (some will be both $ and ).
- Apply the SAP Method
- Streamline or automate those with $$$.
- Assign or appoint (delegate) those with a * and be sure that you have a defined ‘process’ for them to follow as this will help them be more successful.
- Pause and decide which activities could be totally removed. Apply the 80/20 rule!
-
Organize your week like a CEO to focus more on visionary activities.
-
Download Diana’s CEO Weekly Meeting Checklist.
-
Download Donna's 35 Ways to Streamline Your Life!
GUEST INFO:Donna Dubé the founder and owner of Productivity Plus. She partners with high-level entrepreneurs to bring their business goals and dreams to life. With an emphasis on project management, accurate measurement of data, and operational excellence, she establishes the strategic foundation to allow their business to run with greater ease. https://www.productivityplusva.ca/productivityplus3@gmail.com
If you’ve been in business for any length of time, you’ve probably heard the saying "Revenue is vanity; profit is sanity"! My special guest today talks about nothing else – just profits!!!
Welcome to this 3-part series on PROFIT – this is part 1.
Melissa and I have a great conversation about business finances, profit, and what a recession could mean for your business.
Her advice is straightforward and super practical! I love it.
Here’s her ACTION PLAN to stay current with your finances in an economy on the brink of a recession:
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Have the courage to understand your numbers so you get the right feedback to make improvements to your business – no better time than during an approaching recession. (For more on this - S2 Episode 45 – Hidden Profit & Time Saboteurs – I talk about financial abdication and other profit misalignments!)
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Keep personal and business finances separate!
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Keep your financial books up to date and have them done by a reputable bookkeeper otherwise it can be costly.
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Realize that the cash in your bank account is NOT your profit! Keep 6 months cash reserves on hand.
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During the good times, apply for loans or lines of credit, even if you don’t use them.
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It’s never too late to prepare for a recession!
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Download Melissa’s Cash Confident 5-step business financial roadmap here
GUEST INFO:Melissa has over 20 years of experience working in business accounting and her work includes industries such as tech startups, government, not for profits, public accounting firms and corporate accounting.
Melissa’s wide range of talent extends to corporate tax, personal tax, tax credits, internal controls, risk management, auditing and so much more.
Through this combined level of education and experience, Melissa realized that she loves teaching entrepreneurs how to manage their business finances. The more information and resources Melissa can get out to people, the happier she is. Melissa believes in creating information available to you that will help you in building your business and make it the most successful, and profitable, business that it can be.
Melissa is a regular contributor at Forbes and Entrepreneur and writes about managing personal finances and business finances. Managing business finances is an essential skill for all business owners, and Melissa believes in the responsibility to share information and inform business owners.
www.melissahoustoncpa.com or https://shemeansprofit.com/
info@melissahoustoncpa.com
Jennifer Chandler, Simple Desk, joins me as we discuss how to simplify her business and for her to become THE sought-after authority in her field.
Jenny & I discuss:
- Her ideal client and their problem
- How she wants more profit for her business
- The difference between growing a business and scaling a business
- Why revenue always follows reputation
- Hundreds of ways to grow a business but the 5 things to focus on
- The 2 things Jenny can do immediately to simplify her business including the Impact, Effort, Joy Exercise which you can download
- A long term strategy to expand her business
DOWNLOAD Impact, Effort, Joy Exercise here.
Connect with Jenny here:
- Jenny@simpledesk.ca
- https://simpledesk.ca/
- https://www.facebook.com/Simpledesk1
- https://www.linkedin.com/company/simpledesk1/
Jenny’s ACTION PLAN:
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Strategically simplify her offerings using the Impact, Effort, Joy exercise and focus on solving ONE problem for her ideal clients.
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Increase her number of leads by using ‘other people’s audiences’ i.e. joining podcasting groups, joining networking groups and indicating that she specializes in helping business owners unbottleneck themselves through the use of systems.
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Focus on selling & getting known around ONE core offer, and a down-sell and upsell to that offer.
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Long-term develop an online course(s) that could be used as lead generators.
This episode is the first of my new Audit Strategy Interviews and it was exciting to welcome Earl Thomas, a fellow podcaster, onto the Interview Seat.
Want to be a guest on this type of interview? Email me at diana@dianalidstone.com and put AUDIT STRATEGY in the subject line.
Earl shares that his biggest challenge, apart from earning more profit, is to get more visibility for what he does – voiceovers!
We discuss:
- Why specialists are becoming the sought-after authorities
- His worry that he would be turning potential clients away
- simple to follow marketing strategy
- Examples of how other consultants have used the same strategy
Here’s his action plan:
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Brainstorm & list the different types of ‘voice-over’ projects he currently does (we came up with 3 different types).
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Identify the most profitable offering.
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Become a specialist in that ONE type of offering.
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Create strategic alliances in various associations that already have his ideal clients.
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Focus his marketing, and his offers on that ONE offering so that he builds a reputation as the undeniable authority for that ONE thing.
Earl’s contact information is:
➢ Website: www.earlthomasthevoice.com
➢ Email: dukeearl@shaw.ca
➢ Phone: 604-432-6856
➢ LinkedIn: https://www.linkedin.com/in/earlthomasthevoice/
➢ Podcast: https://voicepower.buzzsprout.com/
If the thought of creating a video, whether it’s live or pre-recorded, makes you cringe – then today’s episode is for you!
If you’re one of those business owners that cringe at the thought of SEEING yourself on video because your hair or makeup isn’t perfect or thinks that video has to be perfect – my guest Nina is your gal for all things video to help you GROW your business.
I know exactly how you feel because I was sitting back in your shoes until I embraced video a couple of years ago.
We laugh and giggle and have some serious conversations around:
- Why video is so important to your business growth especially if you are your brand.
- Why entrepreneurs (all of us) are initially reluctant to video as part of our overall marketing strategy.
- A 3-step action plan for getting your videos out there!
We also talk about why Nina carries tree pruners in New York City!!!
ABOUT NINA
Nina Froriep has seen it all from the early days on independent features, to big national TV commercials, corporate mega-shows, and Emmy award-winning documentary films, including one she produced and directed, called Abraham's Children.
Today, Nina is excited to enable business coaches and service-based entrepreneurs to create easy and impactful video marketing, so they can attract their ideal clients and be disruptors in their industry.
https://clockwiseproductions.com
Take her quiz - https://clockwiseproductions.com/quiz/
RELATED BLOGS
Back in 2015, I wrote this short blog on the 5 things you need for video making – it’s still true today!!
READY FOR MORE?Learn about upcoming free trainings – Download my free guide – My Top 5 Proven Client-Getting Secrets here and I’ll share weekly tips & strategies to #worklessearnmore and what’s up my sleeve!
There’s a big business myth that too many entrepreneurs buy into...
They start their business to create more FREEDOM and yet the last business owner I spoke to had very little freedom (either financial or time freedom). If that sounds familiar then you’ll love this episode.
In this episode, the third part of the Uncover Hidden Profit & Time Saboteurs series, I share:
- My experience with the Hustle trap
- How hustle shows up for most business owners
- How to apply the Entrepreneur’s Scorecard so you can focus on the activities that truly matter for you as the CEO of your business
- And my DEA process for CEO’s so they can stop being the bottleneck in their business and focus on more revenue-generating activities
Here’s the graphic of my GROW Equation.
ACTION PLAN:
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Be honest with yourself – if your life is a mess; if you’re working way too hard – FIX IT, it’s your responsibility – there’s a solution for every problem.
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Are you the bottleneck in your business? Are you doing $10/hr tasks
Download the Entrepreneur’s Scorecard here. -
Are your operational ineffeciencies unsustainable? What kinds of systems can you implement?
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DEA – make a list of all the tasks you do daily – everything – whatever isn’t in your zone of genius consider either delegating, eliminating or automating.
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TEAM – hire for the future, not for your current circumstances.
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Put only 3 things on your TO DO List daily and get them done when you are most productive.
If you have another TIP – please use my SPEAK PIPE link in the show notes to send us a voice message!
YOU CAN LISTEN TO THE first two episodes in the series below:
S2 Episode 45 – Lack of profit isn’t always just related to numbers! (Hidden Profit & Time Saboteurs 1 of 3)
S2 Episode 46 – What are people saying about you when you aren’t in the room? (Hidden Profit & Time Saboteurs 2 of 3)
In this episode, I uncover the 2nd biggest profit & time saboteur – Reputation (or lack of it).
What people are saying about you/your business when you aren’t in the room is called REPUTATION.
LEAVE voice comment or feedback here.
I’ll share:
- What a ‘reputation wall’ is and how to break through it
- 3 different ways that this might be showing up for you in your business
- The concept of reputation dilution
- How you can apply the 80/20 rule
- Case studies of how revenue follows reputation!
Quick Win Action Plan to breakthrough the REPUTATION WALL:
1. Become a specialist, rather than a generalist.
2. Analyse your client list – look for similarities in those 20% of your clients that give you 80% of your sales/revenue/profit.
3. Build an Unforgettable Flagship Framework to minimize over-customization and strengthen your reputation.
4. To get some support with this, I’ve invited you to join Differentiate to Grow here so you can go from Unknown Expert to Undeniable Authority.
Whether it’s a recession or any instability, most business owners struggle to increase their profit levels and regain precious time in their agendas. Too often we get buried in the day-to-day activities of running our businesses to see that we are leaving money on the table or wasting time. These are the true ‘hidden’ saboteurs.
In this 3-part series, I’ll share 3 big profit and time saboteurs.
Not only will I demonstrate at least 3 ways that each shows up in your business, but I’ll also share strategies that you can implement immediately to get some quick wins!
The first saboteur that I discuss is what I call – PROFIT MISALIGNMENT and it shows up as:
- Misalignment and disconnect from your vision.
- Data deficiency.
- Financial abdication.
Here’s the graphic of my GROW Equation.
ACTION PLAN to avoid Profit Misalignment
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Use the mad libs formula to create your Vision Statement here and join me on Jan 3rd for the Bubbles & Vision Workshop – mark your calendar – dive deeper.
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Schedule a monthly and quarterly planning session with yourself and review the 7 Quarterly Questions to ask yourself (PDF).
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Take responsibility for your finances – learn how to read your statements – get statements regularly – learn to love your numbers.
BTW – did you notice that Profit Misalignment is the opposite of “R” Ramp up your profits – grow equation formula??
Would love to hear your feedback…. Please leave a voice message using my new SpeakPipe link here.
There’s a big difference between a subject-matter expert and a profitable, sought-after authority!
During this episode, I’ll share:
- Why you need to know the difference and
- What it means to your business
- My Flagship Framework I use in all my programs
- 5 reasons why I’m thankful for it
I refer to a great business book – The Thought Leaders Practice by Matt Church
ACTION PLAN:
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Answer: Are you ready to earn more profit without working harder?
If the answer is a "hell yes", then go to #2 -
Let’s see how I can help you with that – book a call here!
Have you ever been so darn excited that you feel like bursting? You know like Christmas morning as a kid?– That’s exactly how I feel as I’m starting SEASON 2 of my podcast!
I explain the 3 fundamental changes I’m making to my podcast (and why) for this season:
1. Introducing GROW Audit episodes (and what they could mean for your business)
2. Shorter episodes especially intros
3. Action Plans for every episode
As busy business owners, we hear every day from ‘gurus’ that we need to be producing content to get noticed!! So you might be like a lot of other entrepreneurs – you’re producing TikTok reels, Instagram stories, Facebook lives, blog posts and videos – or as I like to say –you’re doing the marketing hustle.
However, is your content actually getting you noticed and helping you SELL your program, products or services?
Pam Foley & I talk about content that sells and she shares some hot tips you can implement immediately to improve your copywriting.
We discuss:
- Producing content for the human reader versus the digital reader
- Why copywriting is both an art & a science
- The difference between storytelling and persuasive storytelling
- 3 key takeaways to improve your copywriting, including an app
- Why your 2019 sales strategy won’t work in the post-pandemic marketplace
- How being a lawyer actually set her up perfectly to be a great copywriter
ABOUT PAMFormer Attorney and Amazon best-selling author, Pam Foley, founded AOU Creative Group in 2014. There, she and her team write the words that move clients' businesses. Specializing in digital marketing for B2B service businesses online.
WHEN YOU'RE READY FOR MORE here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips and strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Did you take a vacation from your business this summer?
If you did -- Was it guilt-free or did you worry daily about your business, employees or clients?
If you didn’t take a vacation this summer – you’ll want to listen to this episode so you CAN vacation guilt-free next year or perhaps this winter!!
Diana shares the BIG summer mistake she made early in her coaching career and how this has impacted how she not only runs her business but helps so many other entrepreneurs build & grow their businesses with explosive profits and time off!!
You’ll learn the three game plans that you must have so you can take multiple guilt-free vacations during the year.
RELATED BLOGS:
- My big summer mistake – what not to do (read here)
- Guilt-free vacations are necessary for business owners (read here)
- Vacations are bad (read here)
READ FOR MORE?
Learn about upcoming free trainings – Download my free guide – My Top 5 Proven Client-Getting Secrets and I’ll share weekly tips & strategies to #worklessearnmore and what’s up my sleeve!
So you want your content to be unforgettable? A Harvard study shows that using words alone are NOT the best way to help your prospects, clients or team members remember the information you are sharing.
Special guest, Stacy Christopher, is a specialist teaching coaches and consultants how to incorporate hand-drawn graphics into their brand messaging, lead generation, offers and programs.
We discuss:
- How my Business GrowMeter has been remembered for years
- How the brain is stimulated when you tell stories using hand-drawn graphics
- Hand-drawn graphics can be as simple as cave drawings but very effective in making you unforgettable
- Examples of using hand-drawn graphics
- Signature systems
- Invitations to sales calls
- Workshops
- Stop the scroll on social media
ABOUT STACY
Stacy Christopher is a visual communication expert and strategist that helps you become unforgettable and more profitable
Her work helps you expand your reach, increase your revenue, and create an unforgettable brand, all while bringing fun engagement into your business life.
She teaches visual communication as a source of industry leadership but also as a powerful road map tool to call your deepest desires into reality. She regularly helps coaches, consultants and entrepreneurs land transformations with their content and closes multi-thousand dollar sales by showing them how to speak in visual language to their clients.
You can find Stacy at www.stacychristopher.com
WHEN YOU'RE READY FOR MORE here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Growing a team of employees is certainly one way you can #worklessearnmore. However hiring, training and keeping employees can be quite the HR challenge for many business owners because it’s another new skill they have to learn. That’s why I’m so excited to have today’s guest, Hilda Gan!!
If you are growing your business, then you’re probably thinking about hiring and that also means training and retaining employees, paying benefits and HR policies & procedures.
So how does a business owner handle all of this overwhelm. Could an HR Consultant help you?
Hilda and I talk about:
- REVUP methodology and how this enabled Hilda and her husband to build such a well-recognized company
- The importance of vision, mission and values to help with hiring success
- Why your ‘gut’ might be right all along when it comes to hiring
- Her tool for helping small business owners build strong teams who love to come to work (How the world sees you and Fascination by Sally Hogshead).
- When is the right time to hire an HR consultant
- 3 tips to make your hiring process easier
- Why she calls herself a ‘chess master’!
ABOUT HILDA
Hilda Gan is the Founder and Chief People Officer of People Bright Consulting, an HR Consulting and Leadership and Team Training company.
A serial entrepreneur she and her husband built iTRANS Consulting, an award-winning, national Engineering firm recognized as a Best Workplaces in Canada® – top ten twice.
The REVUP Your Potential concept is based on the success of iTRANS. An international best-selling author, motivational speaker she has a passion to help create positive and rewarding workplace.
WHEN YOU'RE READY FOR MORE here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Too many marketing plans are stuck in a drawer and never implemented!!! Sound familiar? Over the last 40 years, I can’t tell you how many business owners I’ve met who tell me they created a marketing plan but never implemented it. However, here’s 7 simple steps to implement ANY marketing plan
If you listened to Ep. 35 (here) I share how to avoid costing marketing mistakes by having a Get Known Marketing plan. I also share the 7 essential elements of a marketing plan no matter what industry you are in.
So how do you implement a marketing plan…that will help you stand out, get known and magnetize your dream clients?
Here you go – remember to keep it simple!
WHEN YOU'RE READY FOR MORE here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Today’s topic is a 5 letter word that makes many business owners squirm…
And truthfully, although it’s an essential part of our businesses, I used to squirm… and as the kids say, I sucked at this!!! I hemmed, hawed and was NOT confident.
Have no fear – our special guest Lisa Dadd will share some SOULutions as to how to make this essential part of your business more soulful!
During our conversation, Lisa & I chat about:
- Identifying & using your Soul Language archetype
- Radical self-awareness
- Sales is like a dance or a conversation
- Look for alignment not agreement in a sales conversation
- Breaking the cycle of devaluing yourself
Check out Lisa’s website for a short description of the 7 Soulful Archetypes here.
ABOUT LISA
Fellow Canadian & Dame, Lisa Dadd is a corporate sales and marketing manager turned transformational business owner. She works to build a bridge between success and fulfillment. Her radical approach to selling from INSIDE our comfort zone, shifts a paradigm we’ve been taught to believe. Not only can we feel good in the process, it is also our most effective approach to finding success in business.
WHEN YOU'RE READY FOR MORE here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Business owners who are visionary leaders & CEOs are constantly asking themselves if they are spending their marketing dollars (and time) in the right place so that they avoid costly mistakes! How do they do this?
It’s not complicated, fancy funnels.
It’s not paid ads on social media.
It’s quick simple and easy to implement.
Diana shares:
- What 80%+ of your competitors aren’t doing (and why you should)
- How you can create a simple GPS for your business
- The number 1 job of your marketing
- 3 strategies (plans) that every business needs
- 7 essential elements of your strategy to Get Known as the undeniable authority in your field
WHEN YOU'RE READY FOR MORE here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
As a woman who grew up in rural Québec, I know firsthand that women-owned businesses are the key to the vibrancy of many small rural towns. Although the pandemic highlighted how much rural business owners needed their resilience to survive, we also talk about how this will impact business going forward.
Doreen and I discuss and share a few laughs around:
- A non-academic definition of resilience
- 4 ‘m’ business model
- Resilience inhibitors
- How mapping out your support ecosystems can be extremely help
- Making decisions wearing your business hat or your caregiver hat
- Why we should normalize trial & error and not get stuck in perfectionism
- Direct results of the research as well as future-casting the impact
ABOUT DOREEN
After 20 years of running her own business, Doreen experienced burnout. Choosing to focus on her health, she sold her company in 2016. Her recovery journey led her back to university where she earned her Master's degree with a thesis on entrepreneurial resilience. In 2018 she also founded Business Sisters, a social enterprise supporting rural woman business owners. Now she works in economic development and continues to mentor women business owners with actionable strategies to be happier in business.
https://business-sisters.ca/ | https://consoeurs-en-affaires.ca/
WHEN YOU’RE READY FOR MORE
*I have a question for you….. What do you want from your business? What do you want your business to contribute to your life? In other words, what is your definition of success? Time off. A new client of mine just told me that success for her was replacing her corporate salary PLUS spending 3 months in Mexico UNPLUGGED!!! What is yours?
Why am I asking….
Because that is the very first step of building a business that you LOVE. And that’s what I do with each of my private coaching clients in my GROW TO CEO program where I help you build the business of your dreams without the hustle so you can create YOUR kind of success. If you’re already enjoying 6-figure success and are looking for more – then book a call with me: www.dianalidstone.com/schedule*!
If you’re a knowledge-based expert/business owner I’m guessing that at one time or another the idea of writing your own non-fiction book has crossed your mind.
And if you’re anything like many business owners I know, you know you want to but for one reason or another – you’ve dismissed the idea.
Today’s guest Katherine Burrows is going to address some of the misconceptions about why we don’t write the book of our dreams and how you can multiply your reach, impact and profit!!!
We talk about:
- Katherine’s proprietary formula for writing in your authentic voice (she calls it The Business Character Analysis)
- Writing your book shouldn’t be stressful but simple
- 5 myths that might be holding you back from getting that business book written
- How stories help us remember 22 times better
- How stories impact our hormones & brain chemistry – who knew??
ABOUT KATHERINE
Katherine Burrows helps subject matter experts make a bigger difference by getting their big ideas into books and out across the globe to improve lives, influence others, and change the world. As a Big Impact Ghostwriter & Book Coach, she is passionate about helping busy entrepreneurs (like you!) write the business book of your dreams to multiply your reach, impact, and profit – even when you think you don’t have the time or knowledge to write a book.
Reach out & have a chat with Katherine at katherine@katherineburrowscreative.com
Listen to her podcast here.
WHEN YOU'RE READY FOR MORE...
Here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
If you’re anything like me, I’m always interested in better, faster, smarter ways that I can get my expertise out in the world. Audea is a new audio platform that will make your life easier. My guest Amit Kukreja is a young man with a passion for the spoken word as well as the founder & creator of audea.io.
Diana & Amit discuss:
- His background in debating and his passion for the spoken word.
- The core problem that all business owners struggle with -- getting found.
- How his new platform, Audea, is different from apps like Apple or Spotify.
- A long list of other types of businesses that could benefit from getting found on this platform!
ABOUT AMIT
Amit is the CEO/Co-founder of audea.io - a platform aiming to help audio creators get discovered. Amit Kukreja is a 24 year old internationally recognized speaker and winning debater who loves the spoken word!
WHEN YOU'RE READY FOR MORE... here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients.
- ramp up your profits so that you’ll be able to live your desired lifestyle.
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Content creation can be a huge time gobbler but also a necessity if you want your audience to think of you as the undeniable authority in your field. If a mother of 3 neurodivergent children and a multi-business owner in launch mode can use video to repurpose content, I think we can learn a few tips from her!
Lee and I talk about:
- Why we are often reluctant to put our faces on video and how we can gain confidence.
- Great tips for making videos easier (I love her ideas).
- Several simple ways to repurpose video onto multiple platforms including audio, sound bites, tweets, reels and stories!
- What shoes & content have in common.
ABOUT LEELee Midlane started with video years ago but then spent 10 years as a chocolatier before someone asked her to manage their IT business. As the current owner of a bricks & mortar IT repair show, the Video Production Academy was born. From Scotland, this Mum of 3 special needs kids, teaches tech-stressed business owners to create videos for their business so that they can feel confident on camera and effectively connect with their audience.
WHEN YOU'RE READY FOR MORE...
Here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
If you’re like most business owners, you probably only have about 3 hours a day to really get shit done. I’m going to share 5 ways you can get back more time to be the CEO of your business along with a couple of quick actions for you!!!
We all have 24 hours in a day but it’s up to us how we spend it… how many hours do you really have to be the CEO of your business? By my calculations, you only have about 2-4 hours of real focus time….
I’ll share
- 3 reasons why we are reluctant to delegate
- the difference between urgent & important tasks in your day
- the 4 Ds of delegation
- the key to your role as CEO
- 3 other ways to regain your time
- 3 secrets to coming to terms with delegating
- and of course, my real-life experience working with frazzled overworked business owners
REFERENCES7 Habits of Highly Effective People by Stephen Covey
WHEN YOU'RE READY here are 2 ways I can help you GROW
- Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
As entrepreneurs, we sometimes forget to put on our own ‘oxygen mask” or make ourselves #1. Special guest Jason Cronan gives us tips to avoid burnout; combat stress and take care of the #1 asset of our business – ourselves.
Jason shares tips for entrepreneurs who want to avoid burnout and feeling stressed:
- Get up from your desk & move every 30-60 minutes
- Better yet get a standing desk
- Walk in nature
- Get a good 6-8 hours of sleep
Check out his Morning Wellness Routine checklist on his website here.
By the way, Jason travels in his RV and records his podcast Wellness on the GO from the road.
ABOUT JASON
Jason Cronan has 18+ years of experience as an Exercise Physiologist, Human Performance Coach and Keynote Speaker. Jason's programs and keynote messages guide over 1,000 of his clients to develop a true sense of optimal well-being. Professionals, entrepreneurs and corporations hire Jason to educate them on how to align their lives and have a more productive careers. His lifelong martial arts training has taught him how powerful the mind can be.
Throughout his whole life, he has struggled with many forms of anxiety. After many years of personal research, he has developed techniques to suppress anxious feelings. His passion is coaching people on how to live a healthy lifestyle even when dealing with mental struggles. His upcoming book will give people the steps to overcome anxiety and achieve success.
Jason owns BodyXpress Wellness Solutions and produces a podcast TV show in his RV called, Wellness On The Go. He interviews professionals from around the globe with the intent to help listeners discover their optimal well-being.
REFERENCES MENTIONED
Jason mentioned a book, The Art of Being Awesome: Proven Techniques to Add to Your Attitude Palette by Stephen Shaner. Jason own book should be published in 2023 and is entitled, The Enemy Within.
WHEN YOU'RE READY FOR MORE...
Here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here)
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
For a long time, we’ve been told that we had to be on social media to get clients!
- We needed a personal page
- We needed a business page
- We needed a group
- We needed to be on multiple platforms
- We need to be consistent – show up daily
- Yada yada
If all this hustling on social media just feels wrong OR if you’re spending a lot of time (and money) on social media and you aren’t getting clients reaching out to work with you from it … then today’s episode is for you!!
YOU CAN GET CLIENTS WITHOUT SOCIAL media!!
I share with you…
- 20+ reasons to leave social media and what you can do instead!!!
- Successful case studies of those who have left.
- What you might consider doing INSTEAD of social media?
WHEN YOU'RE READY FOR MORE...
Here are 2 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat
Michael Whitehouse is ‘the guy who knows a guy” and a networking wizard. While networking is one of the oldest marketing strategies, have you ever wondered if it could be your fastest path to cash?? You can become a networking ‘NINJA’!!
Michael & I discuss:
- What it takes to become a super-connector
- How you can identify a ‘great’ networking event
- The 5 steps to becoming a networking “N.I.N.J.A.” (love this)
- The essential goal of networking (and it’s probably not what you think)
- The essential ingredients to grow your business using networking
- 6 most powerful words you can use in a question
ABOUT MICHAEL
Michael Whitehouse is The Guy Who Knows a Guy. In 2014, he came to Groton, Connecticut knowing no one at all. A year later, after diving into networking with both feet, he was a major connector in the local community. In 2020, he went global and began connecting entrepreneurs, investors, speakers and others around the world to people they need to know. He offers his services as a networking concierge, making connections and building strategic alliances around the world. He is the host of the daily Morning Motivation Podcast and the Guy Who Knows a Guy interview podcast.
www.guywhoknowsaguy.com
WHEN YOU'RE READY FOR MORE...
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat
Perhaps you never thought of yourself as the CEO of your business or as a leader – but you are! According to Amy Riley, every leader needs a little courage.
Amy and I discuss a topic that is almost always forgotten when it comes to growing & scaling our businesses.
We have an in-depth conversation around:
- The sexy part of leadership
- Why everyone is a leader including small business owners
- The difference between a leader and a boss
- The 4 pillars of courageous leadership
- What is your ‘leadership legacy’?
ABOUT AMYAmy L. Riley is an internationally renowned speaker, author and consultant. She has over 2 decades of experience developing leaders at all levels. Amy’s clients include Cisco Systems, Deloitte and Google Drive.
Her new book is a #1 international best-seller and is entitled, The Courage of a Leader: How to Inspire, Engage and Get Extraordinary Results.
www.courageofaleader.com
WHEN YOU'RE READY FOR MORE...
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat
If you’ve ever tried to write your own bio, for a podcast or speaking, you know exactly what I mean when I say that it’s one of the most difficult writing assignments you can have.
Our guest today is going to share with us some valuable tips on how to improve your current bio but also take it to the next level.
Diana & Christina talk about how difficult it is to write your own bio but also:
- Why is your bio so important?
- How to shift your mindset so you can embrace your own ‘magic’.
- 5 tips on how to create your exceptional bio.
- Why delegating this task helps uncover your true essence.
- Where you can best use and re-purpose your bio.
ABOUT CHRISTINAChristina Lawrence knows that behind every one of us is a multifaceted human with a powerful story. As The Bio Writer, she weaves empathy and intuition with her love of storytelling, capturing your unique brilliance in a bio that speaks to the very essence of you. Christina's gift comes from discovering and connecting with your particular magic and reflecting that back to you through the written word.
Email | LinkedIn
WHEN YOU'RE READY FOR MORE...
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat
Too often I hear from business owners that because they don’t like marketing they will do just about anything to avoid it!
If you’d like to learn to LOVE, I mean really love, marketing then this is the episode for you! My guest Amy Hager shares with us how ANY business owner can learn to love marketing their business!
Amy shares:
- The 5 different content styles and several examples of how you can apply these.
- Why the way you consume content may be very different from how your actually do marketing & sales.
- Why spray and pray doesn’t work.
- Who your best marketer is!
You can take the Content Personality Quiz here - https://mshannonhernandez.com/quiz/
ABOUT AMYAmy Hager, a true marketer and community builder at heart, helps clients apply simple strategies for increased revenue and productivity. When she is not working with clients, you will find her visiting wineries, and travelling the world.
WHEN YOU'RE READY FOR MORE...
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat
Despite how successful our business might look from the outside, the back-end can often be a f**kin' hot mess. In this episode, Diana shares how you can change that and instead optimize systems so you can reclaim some of your precious time!
Is the back end of your business a hot mess?
Or are you OPTIMIZING SYSTEMS for sustainable growth
Diana Lidstone, marketing & business growth strategist, shares her story about how she went from being an overwhelmed business owner and parent to being an overjoyed, profitable business leader!
Her tips include:
- How to set your non-negotiables.
- How, as a business owner who wants to reclaim time and run an efficient business, you need systems, automation and a support team.
- 8 suggested ‘systems’ for building sustainable growth.
Here’s what she means – A system contains:
Processes – the what: The step-by-step sequence of activities. This might be an SOP or a checklist.
Tools – the where: The specific software, apps or products used. These might include an email software such as MailerLite.
People – the who: The individuals or roles accountable for each step of the process. This might include a bookkeeper or a virtual assistant.
Strategies the how & why: The tactics, tips or techniques you use to achieve the target outcome. This might be how all these systems work together to achieve your definition of success.
Diana shares her recommendations for 4 essential systems you need to keep your business running like a well-oiled machine plus 4 others you might consider … all depending on your specific business!
What can you optimize in your business so you can #worklessearnmore?
Diana can be reached at:
- Website - www.dianalidstone.com
- Email – diana@dianalidstone.com
- Blog – www.dianalidstone.com/blog
- Podcast - https://dianalidstone.com/blog/podcast/
WHEN YOU'RE READY FOR MORE...Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat
Having a loyal, engaged audience will help you gain long-term sustained business growth. Email marketing is by far the best return on investment for online marketing and yet too often it is the one marketing strategy that is ignored!
Whether you’re a service-based business or brick and mortar product-based, email marketing offers a huge bang for its buck and it’s not difficult to do. It is the ONE marketing strategy that I strongly encourage each of my clients to take advantage of!
Part of growing a loyal and engaged audience that you can email is having an effective lead magnet (freebie, opt-in, etc.) Our guest today, Jaime Weatherby, has done a great job of this and she’s going to share some tips & strategies so you can build your own effective lead magnet and start creating that loyal & engaged audience!
TAKEAWAYS
- Are you doing ‘Hey I’m still here’ marketing?
- Why email marketing wins for return on investment?
- Why every business should have a lead magnet.
- 4 awesome tips for creating an effective lead magnet
- How to leverage your lead magnet
- How to nurture once they’ve downloaded your lead magnet!
ABOUT JAIME
Jamie Weatherby is the founder of Weatherby Media, a digital marketing agency for service-based business owners who want to create and amplify their online presence.
https://weatherbymedia.com/
Resources from Jaime
- 4 Proven Ways to Create an Engaging Lead Magnet (read here)
- How to Grow Your Email List on Autopilot with a Lead Magnet (read here)
- 6 Effective Lead Magnet Ideas for Every Business (read here)
WHEN YOU'RE READY FOR MORE...
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Let’s get real for a moment ….Most of us didn’t start our businesses to be like this…
- Buried under a long list of emails with a never-ending To-Do list
- Feeling unable to delegate off your to do list because you don’t have the time or money to hire or train someone
- Being too busy to take more time off to do anything you enjoy
If any of this sounds too familiar, not only do I understand – I know that you aren’t the only one AND today’s episode should help you banish overwhelm!!
ABOUT ARIJANAArijana Ilibasic is an Online Business Manager and Delegation Consultant, helping service providers and course creators turn their businesses on autopilot with strategic delegating and smart systems.
She's the Founder of Scale & Simplify and has been working with online businesses for over 5 years, leading teams, managing launches, and building funnels for 6-figure course creators.
She currently lives in Serbia with her husband, two young kids, and a puppy (Fun fact: They recently moved their lives across the world, from Canada!).
RESOURCES MENTIONED
- More information on Stages of Business growth (click here)
- Read more about 3 Signs you need to Delegate (click here)
WHEN YOU'RE READY FOR MORE...
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps for you to take so that you can
- get known and magnetize high-paying clients
- ramp up your profits so that you’ll be able to live your desired lifestyle
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to your next level of success, I’ll recommend the best way I can support you whether this might be:
1. VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
2. Private 1:1 coaching to help you transform your business.
3. Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
Ever wondered how you can stay motivated while working from home? How to be more productive? In this week’s episode, my guest Paulette Durepos will help you answer those questions.
One of the 2022 trends that I’m seeing in business which I mentioned in Episode 01 is a craving for community – and nowhere is this more evident than with women solopreneurs.
Paulette shares how she noticed that once face-to-face networking disappeared, women were craving both connection and community.
Her answer was to create CafeLifestyle where women meet three times a week for 3 hours to – get sh*t done and stay motivated.
She’ll share something that surprised me about when they meet.
If you’d like a FREE guest pass to participate, please reach out to Paulette at paulette@cafelifestyle.rocks.
More information at Cafelifestyle.rocks to help you get stuff done and stay motivated!
READY FOR MORE?
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook Group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps to focus your time, money & energy, without the hustle, so you can
- get known and magnetize high-paying clients.
- ramp up your profits so that you’ll be able to live your desired lifestyle.
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to building a sustainably profitable business, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
If you ever asked yourself questions like these …. am I living my purpose; how do I stay focused or how can I easily make yes or no decisions, then special guest Carey Conley has your answer in today’s episode.
ABOUT CAREY
Carey Conley is a nationally recognized speaker, author, entrepreneur, and mom, specializing in helping people create life-changing visions for their life.
Her personal story is full of extraordinary success and devastating tragedy. It’s these experiences that brings power to her message and helps others achieve what they never thought was possible. Her ability to help women create, develop, and execute a rock-solid, bigger-than-life vision propels them to succeed in all areas of life, including self-love, financial prosperity, a healthy lifestyle, caring relationships, a strong family, supreme confidence, and spiritual connection.
Known for her contagious passion, Carey’s speeches, books, and workshops build self-empowering skills and create a community of support for women from all walks of life. The common bond is a desire to shed past pain, fear, and hardship, in order to manifest a beautiful life that’s within reach.
CONNECT WITH CAREY
- Website
- Instagram (Carey Conley)
- Instagram (Vision is Victory Academy)
- YouTube
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Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Growing up, I lived in the culture of "you have to work long hard hours to become successful". Today that ‘hustle & grind’ culture is still around and we now know that it leads to burnout and mental health challenges.
Our special guest, Nichole Howson, shares how she built her business – the 2nd time – to avoid burnout.
We talk about the ‘toxic hustle culture’ and how this award-winning social media strategist burnt out and then rebuilt her 6-figure business differently!
Get your pen & paper ready because Nichole is going to share 4 tips that led to her 6-figure growth and a team of 11!!
You will see – that you too – can do this!
ABOUT NICHOLE
Nichole Howson is the owner of AIM Social Media Marketing. As an experienced, award-winning social media strategist and virtual assistant, her work is focused on supporting social media managers with their day-to-day operations - handling administrative tasks as well as content creation, scheduling and engagement.
Watch Her video – 3 things she did that led to 6-figure business – here.
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
If you ever felt as though you’ve become Chief Everything Officer of your business and you can’t seem to grow or scale? Then this episode is for you. I share 4 tips on how to break free from the hustle hamster wheel and reclaim your time.
REFERENCES
- Make More Time & More Money (read the blog)
- Employee, Manager or CEO (read the blog)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Ever wondered how super successful business owners set their day up for success? Ever wondered if you could actually create a morning routine that fit your lifestyle? My guest Julie Richer helps women refresh and renew themselves to avoid burnout and get set up for success.
ABOUT JULIEJulie Richer is a Personal and Professional Wellbeing Coach/Consultant, Professional Speaker and Naturopathic Energy Practitioner.
She works with organizations helping them build workplace wellbeing and she also has a deep passion working with WOMEN. She believes women have so much to contribute and in essence, are the leaders that can bring more love, unity, acceptance, equality and emotional intelligence to the current chaos in the world.
Julie builds WOMEN up through her Women's Renewal Program. Deeper levels of consciousness are accessed when working with Julie and that empowers women to let go what no longer serves them so they can truly tap in their personal power and wisdom.
Connect with Julie – https://womensrenewalprogram.com/
And for corporate work – www.peakenergymanagement.com
READY FOR MORE?
Here are 3 ways I can help you GROW
1. Get on my mailing list so you can learn about upcoming free workshops, collaborative trainings and weekly tips & strategies for those busy entrepreneurs who want to #worklessearnmore (click here).
2. Join the Facebook Group – Think like a CEO with Diana (click here).
3. Become My Next Success!
If you want to work less, earn more, I’m working with a select few service-based business owners to help them create and implement a game plan so they can have more joy, more profits and more time away from their business. Schedule your call here.
During this call, I will walk you through my GROW Equation Business Calculator which will outline the next best steps to focus your time, money & energy, without the hustle, so you can
- get known and magnetize high-paying clients.
- ramp up your profits so that you’ll be able to live your desired lifestyle.
- optimize your systems to reclaim more of your precious time!
If you’re a high-performer and would like to shorten your journey to building a sustainably profitable business, I’ll recommend the best way I can support you whether this might be:
- VIP Strategy Day where we dive deep into ONE of your main challenges or strategies to your next level of success.
- Private 1:1 coaching to help you transform your business.
- Join me on a retreat to recharge and refocus your business!
I can’t wait to help you grow your business your way!
You’ve probably heard it before … what got you here won’t get you there?
If you’re anything like I was a few years ago…. I wondered what the f*ck that meant.
I learned over the years that the same thinking … the way I thought about myself, my business, about customers, about marketing… everything. If I kept thinking that same way…. I would get the exact same results.
But I knew I wanted different results in my business.
I wanted sales to be easier
I wanted a team that would read my mind
I wanted to make a bigger difference and to make more money!
I changed the way I was thinking and eventually started teaching my clients how they could think differently and the concept of THINK LIKE A CEO was born – I had a mug printed; a bright pink hat; and even wrote a chapter in an international best selling book by the same name.
Think more like a CEO is about 6 distinct shifts (mindset shifts) 6 ways to think differently about your business so you can get off the hustle hamster wheel; explode your profits and have more joy & freedom.
Diana shares the 6 – ‘S’s that have allowed her and her clients to start thinking differently about their business to bring about different results – true transformation.
REFERENCES
- EMERGE: Be the unmistakable authority in your field with Brian Tracy, Chapter 11—Think like a CEO, Diana Lidstone (here)
- SHIFT INTO RICH: Navigate the 9 roadblocks to small business success (here)
- Promote Yourself to CEO (read the blog)
- Employee, Manager or CEO (read the blog)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Today I’m pulling back the curtain on my business … in particular my podcast launch. While it’s only been a short time, there are lessons to be learned!!! And I’m guessing in a few months, I’ll have more to add to this list!!
I’m going to share 9 things I learned (or was reminded of) when I launched The GROW Equation podcast but at the end, I’ll also share what I truly LOVE LOVE about it.
READY FOR MORE
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook community for weekly mini-trainings and Q&A with Diana.
Special Guest Barb Stuhlemmer & Diana discuss how business owners can manage change easier with the help of a great vision!
ABOUT BARB
Barb helps business owners define and implement strategic growth to create the changes they desire in their business, for their families, their employees, their customers, and their communities.
With her lifetime of connection to growth-stage business, Barb’s systems make it easy for owners and their teams to create the actions required to successfully support their vision. Whether it is adding new employees, reaching a new market, changing their product, or building a succession plan, Barb has a process to help her clients accomplish more.
Email | LinkedIn | Discover your strategic future
“Change is not a 'one and done' it is a 'now and next'.”REFERENCES
- PDF – Business Grow-meter: explaining the stages of business growth (download)
- Lighting Process
- Kaizen
READY FOR MORE
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook community for weekly mini-trainings and Q&A with Diana.
Olympic athletes do it.
Surgeons on Grey’s Anatomy do it.
Successful business owners do it.
My daughter did it to get healthy
I do it.
But do you?
Today’s episode is all about visualizing and defining what success looks like for you!! YUP, a simple technique that can have a dramatic impact on your business' success and your role as CEO.
REFERENCES
- Want to hear about training updates? Download my free guide – 5 Proven Client Getting Secrets – to get my weekly newsletter about upcoming mini-workshops and trainings so you can GROW your business, your profits and your joy!!!
- Vivid Vision by Cameron Herold
READY FOR MORE
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook community for weekly mini-trainings and Q&A with Diana.
Two years ago this business owner was ready to leave her business and get a J.O.B. My interview with real estate lawyer Milena Cardinal and how she transformed her business from overwhelmed to overjoyed!!!
After 10 years building her law firm and working long hard hours, Milena still didn’t have the financial freedom or the time freedom she craved!!
In this final episode in the SIMPLIFY YOUR BUSINESS series, Milena & Diana will walk through the 5 Steps to Simplify your business so that you hear a real case study of how one business totally transformed! If you’re a growth minded action-taker wanting more financial & time freedom in your business, you’ll want to listen to this episode.
Diana & Milena will share some laughs as they talk about the challenges and the successes of this process! They both admit that the transformation was not a straight line but certainly worth the investment if you want to love your business again while exploding your profits.
ABOUT MILENA
Milena Cardinal is the owner & founder of Cardinal Law, a legal firm specializing in real estate transactions in Ontario that are safe, paperless, and online. Milena and her team are true puzzle solvers; solving both big & small real estate and corporate puzzles without drama.
www.cardinallaw.ca
613-935-5919
info@cardinallaw.ca
REFERENCESPDF – 5 Powerful Ways (download)
Episode 04 – 5 Ways to Simplify your business (link)
Episode 05 – The most common marketing objection I hear (link)
Episode 06 – What problem are you really solving for your dream client? (link)
Episode 07 – The easiest way to scale your small business and ultimately free up more time to be happy (link)
Episode 08 – Want to crush your lead generation skills? (link)
Episode 09 – Guest Interview – Marc Mawhinney (link)
Episode 10 – Why being everywhere isn’t the best advice (link)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Just because you want to get known and be visible, learn why being seen everywhere isn’t the best advice to grow your business.
REFERENCES
- Ep. 04 – 5 Ways to Simplify your business (listen)
- Ep. 05 – The most common marketing objection (listen)
- Ep. 06 – What Problem Are You Really Solving For Your Dream Client? (listen)
- EP. 07 – The Easiest Way to Scale Your Small Business and Ultimately Free Up More Time To Be Happy (listen)
- Ep. 08 – Want to crush your lead generation skills? (listen)
- Ep. 09 – How to Simplify Your Lead Generation, Repurpose Content and Get the Traction in Your Business You Desire with Marc Mawhinney (listen)
- 5 Powerful Ways (download)
- Mind-Blowing Digital Marketing ROI Statistics 2022 (link)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Marc Mawhinney shares secrets to simplifying your lead generation, how he repurposes content from daily emails, and why he is a recovering workaholic!
ABOUT MARC
Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients – without paid advertising! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive hard copy newsletter – Secret Coach Club. He’s been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes to Entrepreneur.com.
REFERENCES
- Natural Born Coaches podcast
- The Coaching Jungle
- Secret Coach Club
- 10 Common Mistakes that New Podcasters Make
- Bob Burg – Go Givers
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Part 5 of the Simplify Your Business series. This episode is all about understanding lead generation and your customer journey so you can get more of those dream clients.
REFERENCES
- Ep. 04 – 5 Ways to Simplify your business (listen)
- Ep. 05 – The most common marketing objection (listen)
- Ep. 06 – What Problem Are You Really Solving For Your Dream Client? (listen)
- EP. 07 – The Easiest Way to Scale Your Small Business and Ultimately Free Up More Time To Be Happy (listen)
- 5 Powerful Ways (download)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Part 4 of the Simplify Your Business series; make your marketing easier and attract high-paying clients.
REFERENCES
- Ep. 04 – 5 Ways to Simplify your business (listen)
- Ep. 05 – The most common marketing objection (listen)
- Ep. 06 – What Problem Are You Really Solving For Your Dream Client? (listen)
- 5 Powerful Ways (download)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Part 3 of the Simplify Your Business series; making your marketing easier and attracting high paying clients is all about identifying the ONE problem that you are solving for your dream clients.
REFERENCES
- Ep. 04 – 5 Ways to Simplify your business (listen)
- Ep. 05 – The most common marketing objection (listen)
- 5 Powerful Ways (download)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Part 2 of the Simplify Your Business series -- the best and most powerful way to transform your business, your brand and your marketing so you can work less, earn more.
REFERENCES
- Ep. 04 – 5 Powerful ways to simplify your business (listen)
- 5 Powerful Ways (download)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
It probably seems counterintuitive but if you truly want a sustainable and successful business, the best way to do it is to simplify everything before you expand it!! And I mean everything. Take a look at successful businesses like Virgin Air – built a reputation on ONE thing and one thing only; streamlined operations and stayed focused on being the best in their niche.
In this episode – let’s look at 5 powerful ways you can go against everything we think we should do – streamline in these 5 areas!
REFERENCES
- 5 Powerful Ways to #worklessearnmore (download)
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.
Almost everyone knows someone whose business shifted or pivoted during the pandemic. And Carl Richards was no different. Getting laid off from his radio broadcasting job was the kick in the pants he needed to make drastic changes to his business. You’ll hear how he
- Created his own intellectual property and shifted from being a commodity to being recognized as an undeniable authority in his field
- Rapidly went through 3 different phases of business growth
- Dreams about the future of his #worklessearnmore business
Guest Carl Richards – Website | Facebook | LinkedIn | Speaking of Speaking Podcast
REFERENCES
- Blog - Are You Fighting Your Biggest Competition?
- Blog - 7 Powerful Ways to Differentiate Your Small Business in a Noisy Marketplace
- Business Grow-meter
**READY FOR MORE?
Have questions?** Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook community for weekly mini-trainings and Q&A with Diana.
If you’re like most entrepreneurs I know that listen to podcasts, you’re probably curious as to what the heck is this equation thing she is talking about and I don’t want to learn more math!
Well friends it’s not about math at all. It’s about what I’ve learned over almost 40 years of business distilled down into key elements – it’s the key elements that I know – every business needs so that the owner (CEO) can actually get that ONE thing she truly wants …freedom & flexibility.
REFERENCES MENTIONED
GROW Equation Graphic
READY FOR MORE?
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook community for weekly mini-trainings and Q&A with Diana.
Markets are continuously changing! Here's What’s HOT & what’s NOT in trends for 2022!
REFERENCES MENTIONED
Diana’s Client Appreciation Event with Colleen Francis, Sales Expert
February 10th - Register here
READY FOR MORE
Have questions? Book a call at Growth Strategy Session to see how we can best support you to simplify and scale your business, and your next best step to #worklessearnmore.
Love this podcast? Then you want to join the Think Like a CEO Facebook Community for weekly mini-trainings and Q&A with Diana.