The Doers Do Podcast: Recent Episodes

Doers Do Podcast

Dreamers dream while Doers Do, so just do it. Owners of their own small business startups, hosts Kristina and Shelby take listeners through their individual journeys from side hustle to full-time, in real-time. Learn from their successes and avoid their failures in marketing, production, e-commerce and everything in between. Find the Doers Do Podcast on TikTok, Instagram, YouTube and Facebook @DoersDoPodcast Hosts: Kristina - Twenty Five and Pine - @TwentyFivenandPine & Shelby - Homestead By Hand - @HomesteadByHand - Contact: doersdopodcast@gmail.com

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Everyone has the dream, or at least everyone listening to this probably does, so let's talk about the hard truths others may not tell you when thinking about making this step.

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We are terrible at it.....but we've learned to be good at it when necessary. You can too.

The Influence Factor by The Influencer Marketing Factory
Top 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more.
Listen on: Apple Podcasts Spotify

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It's been a minute old friends since we've done one of our beloved Hard Truth episodes....let's get into it. Bring snacks, and let's get better today.

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Bit of an impromptu emergency TikTok ban episode for you as our own Kristina went to D.C. this past week to talk with Senators in regards to the governments attempts to "ban" the app. Here is what she learned and why there is more hope than it may seem.

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If you want to grow, you have to push yourself.....especially in business. Let's talk about it.

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No gatekeeping around here. In this episode we share some of the top tools and services we cannot live without when it comes to running our businesses.

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If shipping it what is stopping you from getting into the e-commerce space, let us be the ones to convince you to no longer be scared. It's confusing at first sure....but once you figure out what works for you it's a BREEZE. Let's talk about it.

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The short answer is.....don't try to compete but the real answer is much longer than that. Let's talk about it.

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Beginning to feel like an annual tradition with this whole is TikTok being banned thing but here we are again. A bill has been passed? What does that mean? How can you prepare? Is it leaving? We talk about that and many other setbacks in business you may face.

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If you can't take care of yourself you won't ever be able to build a sustainable business...especially as a maker. We all want to go go go but learning your limits and setting boundaries will help you get to your goals faster than over doing it.

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In this episode we talk about how Shelby has grown her business from made to order to more inventory based while also discussing how Kristina is looking to do the same with hers. It's never a straight line in this world but there are ways everyone can get themselves there if inventory is where you want your business to go.

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If you want to do the dang thing, you are going to have to do the dang thing. In this episode we discuss how we have each scaled our businesses from side hustle to full-time and beyond.

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It may sound counterintuitive....but the best way to get sells online is to create content that isn't overtly selling your product. Confused? We got you, let's talk about the how and why of creating good content as a small business.

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Etsy, Amazon, TikTok Shops......the list goes on. There are a multitude of platforms and marketplaces to sell on now a days and in this episode we talk through the ones we have used and others we are looking into trying this year.

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If you are struggling to come up with a name or looking to change your business name, this episode is for you. We talk about how we came up with our own plus some aspects you should consider when picking your own.

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SEO! Whether you love it or hate it , SEO is here and the number one way you can get sales online. The good news is....it's not as hard as some may fear it to be, and furthermore you are already doing it even if you don't realize it. This episode is all about making sure you are doing as well as possible so your sales can boom.

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We've all lived different lives, experienced different things and that is never more important than when examining the differences between generations when it comes to how, where and why they buy.

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It's a new year, with new ideas, new anxieties and potentially new businesses for some. In this episode we talk about our own goals, struggles and thoughts headed into 2024 as well as ways listeners in general can work to stay creative and innovation while growing their businesses.

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We take a look back at some of the most prevalent trends of 2023 and which ones we want to continue....and those we hope are left behind. Additionally we brainstorm some trends we think may become important for business owners in 2024 and hope to help you get a head start on your competitors.

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We are all about helping and encouraging you to start your own business but we also won't lie....it's not easy. In this episode we talk about some of the broad and more specific challenges you will face as you start your business journey.

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If you are in a rut with sales or just looking for a way to go to the next level, email marketing can still be a useful tool in this business world so it's definitely worth diving in to. Let's talk about it!

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In this episodes we talk about how we want to go about our goal planning for 2024. This isn't an episode on what our goals will be but more so the how and why to setting them up. What really matters? How can we be more efficient and therefore more successful all because of how we plan out the year? Let's talk about it.

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It can be easy to get caught up in the success you see for others and think you need to be dong that or this or that instead. But if you truly have a dream you believe in then wasting time chasing someone else's is only going to set you back instead. In this episode we talk about times we've experienced this ourselves and the why and hows of staying on track with your business goals.

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You may be a swiftie or you may not even know what that means but if you are listening to this podcast you want to make sales right? You want to get better at marketing right? Well we are here to tell you, Taylor Swift does marketing better than just about anyone and the best part is - the majority of the tactics she uses aren't super expensive or flashy. They are grassroots, basic engagement and base level marketing ideas taken to the extreme that small business owners can use as well.

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Do you have a rhythm to your work week and days as a self-employed maker and/or business owner? In this episode we share what daily habits work well for us as well as what schedules and habits have served us each well thus far in our business journeys.

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You can let the holidays beat you, or you can win this holiday season. The time to prepare is now if you haven't started so let's talk about it and let's have the best final quarter of the year you have ever had. Whether you are an established business just looking to milk the holiday season or a new business trying to find your footing....this is your time to shine.

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You've probably heard the term CTAs or Call to Actions but do you really understand how to use them for you business? In this episode we talk about ways we have used them and give examples of how you can implement them on varying platforms and marketing avenues.

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If you are struggling to hit your sales goals for the year it may be time to add a new marketing avenue to your plan. In this episode we discuss the multitude over marketing options out there that aren't solely TikTok (gasp!) We know we know we love TikTok too but for those struggling on this app, rest assured there are plenty of other places to find success.

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Everyone has heard the same old business clichés for decades now and many of them are downright outdate or just plan bad to begin with all for the sake of rhyming. In this episode we chat about bad advice we have heard or been given along our business journeys thus far.

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Wild we have been at this for 100 episodes, thank you everyone for listening! In this one we look back on each of our business journeys at what we feel we have done well, what we wish we had done better and what we are still struggling with achieving today.

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We are all busy people but if you are looking for an untapped way to make sales and you haven't tried TikTok Shop Lives yet you have only yourself to blame. Lives are also great to connect with a new audience and grow your following if selling on TikTok isn't your goal. In this episode we talk about how we use TikTok Lives as well as fun ways we have seen other businesses use it. Let's Do It!

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Marketing, sales, products...these are the big things you spend hours worrying about, and rightfully so, but what about all the little things you may not be thinking about? In this episode we talk about different aspects to business that you should start paying attention to if you actually want to build a successful business. 

Everyday AI: Your guide to not only learning AI, but how to leverage it in business
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts   Spotify

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It seems easy to say you need to take care of yourself as a small business owner, especially as a maker, but why is it so much easier to push ourselves to far instead? In this episode we share some easy tips and tricks we use to stay healthy so we can can stay on the grind day in and day out without burning out.

DoD Contract Academy
The US military buys everything from office supplies and landscaping services to the...
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If you don't have a website yet, now is the time to start considering it and if you have one now is a great time to give it a refresh if needed. In this episode we talk about the different features we find most important in website construction / upkeep as well as share stories from our experiences with web development through the years.

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Some topics we cover and tell you to use it, or don't but this is one of those that if you don't you won't ever be able to grow your business to where you want it to be. The best part is, it's not that hard and you may be doing it already without realizing it. However if you aren't buckle in and get ready to learn! 

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Making money never has to be a linear activity. Diversity is how you survive in the beginning and how your thrive in your business down the road. We both had side hustles when we first started, there is no shame in doing what you have to do to make your business dreams come true. And we have both changed our business along the way to bring in other sources of income within our business models as well to scale. This is how you thrive!

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Just because someone else is doing it, it doesn't mean you need to or should be doing it to. Every decision you make as a small business, especially those just starting out, needs to be made with purpose. Does it affect your bottom line positively or negatively? Ask yourself that about freebies, discounts....the list goes on. If the answer is negatively....why do it? Let's talk about it.

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There are new apps coming out everyday, most you never hear of but in today's episode we are going to talk about a few of the new social apps that are making some waves. Should you use them? Listen to our takes and experiences and decide for yourself.

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It seems counterintuitive right? Why would I work with someone in my industry when we are fighting over the same customer? Well the short answer there are plenty of other customers. And the long answer is....much longer which is why this is an entire episode topic. So settle in and learn how you can get to the mountain top much faster by grabbing a friend and making it up there together. 

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So you finally have the sales you always dreamed of but now you have no idea how to keep up? Or maybe you want to avoid being that person? Perfect, in this episode we talk about how you can prepare for the day your business starts bringing in a high volume of sales and furthermore what to do once you have them so it's enjoyable instead of painful.

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Time management is more than schedules and planning. Time management at it's core is about learning what is and isn't worth your time. Let's talk about all of it because this question is one you should allows be asking yourself as a maker and/or business owner. Is it worth my time? If the answer is No.....say No. If it is Yes....make it happen. Easier said than done, but mastering this concept gets you one step closer to where you want to be as a business owner. 

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We both struggle with it, most business owners and entrepreneurs do because attributes of perfectionists are positive and those positive attributes are what allow us to succeed in this world. However....the negative sides of perfectionism are what will eventually lead to burnout and or failure so in this episode we discuss ways to avoid that side of the beast.

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Change is inevitable. It's going to happen to you, or you are going to make it happen and as a business owner the difference between those who can recognize how to take advantage of change are the ones who find success. Study the trends in the world and within your own business, then adjust accordingly.

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If you tell a good story but nobody hears it was it a good story? No, it wasn't. You can have the best story or marketing idea in the world but if you can't articulate and edit the video in an engaging way today's algorithms won't give it the time of day. We share some tips we have learned and use with our own businesses as well as past jobs in content creation. 

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The sooner you accept that failure is a necessary part of any successful business, the sooner you will have a successful business. It's not easy, don't get us wrong - we both struggled with accepting failure - but it is necessary. In this episode we share times we have failed well and times we have failed....and kept failing because we refused to make a change until forced to so with a couch suspending in mid air. Yes, a couch. Enjoy! 

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Who doesn't love a fun marketing stunt? Well most of them anyway. In this episode we talk about some of the best ones we have seen.....as well as talk about some that have gone poorly for companies and how you as a small business owner can use these campaigns to your advantage. 

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Marketing is everything. It's in every episode we do because everything we do in one way or another relates back to marketing. However in this episode we go back to the basics a bit and breakdown exactly what marketing is at the foundational level. 

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Tips and tricks, hacks whatever you want to call it are honestly the foundation of any good small business. We work multiple jobs every hour of every day so finding ways to save money, time or energy is key to success in both life and business. In this episode we share hacks we have learned and live by that we believe you should too. 

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AI, artificial intelligence, has been around and of late has boomed into the mainstream market in the form of numerous apps. They are fun to play with sure, but more than that they can really change your life as a small business owner. Are you responsible for every facet of your business? Let AI take on some of those jobs for you! Look at AI as a free intern that handles busy work tasks that you can come in at the end and perfect before sending to print. 

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So you want to start your own business but.....

It's the but that stops people but it shouldn't. As cliche as it sounds, if you really want something no barrier should be enough to stop you. However barriers are there for a reason and you have to decide if you really want to crash through them or if that path just isn't for you. In this episode we talk about the most common barriers to starting a business we ran into ourselves or hear from others.

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This is a question everyone struggles with in the beginning and the truth is there is now black and white answer. In this episode we talk about the formulas you can use as a baseline and some nuances and factors to consider from there.

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Especially as e-commerce shops, building trust with prospective customers is imperative in a world full of scams that has every buyer on edge. In this episode we talk about ways you can build that trust and sure fire ways to lose it quick.

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Is Tiktok going to be banned? We can't answer that but what we can help with is how to prepare. So many small businesses grew because of TikTok but what would you do if it was gone forever? It's good to prepare and to let this be a wake up call about eliminating single points of failure from your business. If TikTok is that single point of failure for you, let's fix it. 

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Shopify does such a good job at marketing it can fool new business owners into thinking it will drive traffic for you like Etsy without charging any fees on a sale. In reality Shopify, Wix and every other web hosting platform are completely different options business owners should consider and understand before switching blindly. Let's discuss! 

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The dream of running your own business someday is common, but so is the issue of time. In this episode we take a listener question and turn it into an entire episode surrounding the issue of time and how even the smallest amount like 15 minutes a day is enough to get one step closer to your business dream each day.

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In this episode we have a little fun playing a game of mock businesses to prove the point that anyone with a decent idea can form a business plan with a little creativity and research. We gave each other prompts and had a week to prepare our business plans for each. Kristina was tasked with a Ski Rental company out of her home city of Dayton, Ohio and Shelby takes on a Chips & Dip only fast casual restaurant. Who wants to invest?!😉

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Burnout is real, and it will affect everyone to some degree along your journey as a small business owner. Ignoring it will make it worse. Instead you need to recognize what it is, and what triggers it for you personally so you can stop it when it starts. Otherwise you'll have no choice but to walk away from something you love.

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This week we dive deep into what it means to find your why both in business and life and WHY that why is so important to not just your success but most importantly your happiness in life. We share our personal journeys to realizing and living our own whys and the struggles we still have as we chase this life.

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You're going to get hit by emails, by phone calls, by texts and by mail. People trying to convince you that you are failing as a business owner unless you hire them to do insert task here. Sometimes it's a complete scam and they will steal your information or money. Most times it's spam that you need to ignore because you could easily do the task yourself. Learning who is worth giving your money and who isn't will really help you stay profitable.

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SEO, search engine optimization, has long been one of if not the most important part of marketing for e-commerce businesses and it's not going anywhere. In fact, it's only becoming more integrated in apps like TikTok which is a great thing for small businesses. It's time to stop worrying about views or going viral and focus on making sure the views you get are from the right people.

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We both run productions shops so after a listener asked if we had any advice on things that can help improve efficiency in production for their business we decided to make it an episode. For us it's all about finding a rhythm and knowing how to avoid triggers that break that rhythm. 

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Sometimes people suck but as a business owner you have to learn how to interact with those people regardless or suffer the consequences. It's a game and setting standards so you know where the line is when it comes to standing up for your business or swallowing your pride for the sake of it, is the key to customer service. 

Customer service is one of the most important aspects of any small business. Good customer service can help to build trust with customers and create a positive reputation for the business, which can lead to increased customer loyalty and more sales. Customer service also allows businesses to identify and address customer issues quickly and efficiently, helping to ensure customer satisfaction and avoiding costly mistakes. Ultimately, providing excellent customer service can help small businesses stand out from the competition, resulting in stronger customer relationships and improved profitability.

At the end of the day, you need to make sure the experience is a fair and enjoyable one for anyone who chooses to spend money with you. In this episode we share some past customer interactions we've each had with our businesses and run through a few scenarios you may find yourself in with your own business. 

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It's been a long time coming but the Pinterest episode is finally here! In this one Kristina explains the ins and outs of what makes Pinterest so great for small businesses while answering questions from a not so avid Pinterest user and co-host Shelby.

After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Action Takers Only.
Listen on: Apple Podcasts   Spotify

Smells Like Humans
Like listening to funny friends discuss curious human behavior.
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While showing you face and making a personal connection is a cheat code on social media, there are instances where brands may not want to show their face. In this we episode discuss how listeners can still achieve success on social media for their businesses if they decide they do no want to show their face.

After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Action Takers Only.
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Are you just getting started with social media and have no idea what really matters in the setup process when it comes to your business? Have you had socials for awhile but aren't quite sure you are using it the way you should be? In this episode we discuss the most important things to consider when it comes to your social media profiles and how you can set yourself up for success through these profiles. 

After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Action Takers Only.
Listen on: Apple Podcasts   Spotify

Smells Like Humans
Like listening to funny friends discuss curious human behavior.
Listen on: Apple Podcasts   Spotify

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In this episode we lay out our plans for 2023 but more importantly the processes that led us to those visions and ideas for the year.  No matter what point in the year you are listening to this, it is never too let to reflect and pin point areas for growth in your business. Forget structured goals and focus on how you can be better than the year before - success will follow. 

After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Action Takers Only.
Listen on: Apple Podcasts   Spotify

Smells Like Humans
Like listening to funny friends discuss curious human behavior.
Listen on: Apple Podcasts   Spotify

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We all have apps, companies, tools etc. that we loved and hated in 2022 both as small business owners and in every day life. To cap off the year we dive into all of those from Taylor Swift and Ticketmaster to the joys of Facebook and Etsy....they all made our Naughty and Nice lists for 2022.

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On this week's edition of Doers Do small business therapy we welcomed on Rob from The Marion Merchant in Iowa. He brings a unique perspective for listeners as his main goal it to run a successful brick and mortar shop focused mostly on custom orders vs. a production type e-commerce shop. 

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You've asked for it, we've avoided it but now we have finally done an entire episode on shipping. How we do it, apps to use, apps to avoid and most of all we hope listeners realize shipping isn't that scary! Open your business up to a whole new pool of customers by selling online and shipping. 

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Why am I getting traffic but no sales? Is a label printer worth it? Should I send this package to someone if the name is Christmas McButtButt? These are real life questions and we are answering them all plus more in this week's small business therapy episode. 

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It's time to decide where you want to be at the end of 2023. Close your eyes, imagine it and when you have the perfect picture in mind - write it down. Now work backwards with all the steps we go through in this episode and you can be there. It's fully doable, you just have to start today.

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On this week's bonus episode we welcome in Ben from Casual Campfire Supply who gives 50% of all business profits to feed the hungry kids in his home state of South Dakota. In this discussion we talk about a few different marketing and funneling tactics we feel will improve his business and ultimately help feed more kids. If you want to join our Thursday episodes reach out to us on social media or via email to apply today!

After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Quit your job. Make more money.
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Hello, Hot Flash
A weekly podcast helping midlife women navigate wellness, business and relationships.
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Venture Europe
personal conversations with the entrepreneurs and investors reshaping our future
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All Business. No Boundaries.
A collection of supply chain stories by the North American leader in contract logistics
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What types of video can you use? How should you use? Why should you use them? In this episode we cover it all and explain how video has transformed our own businesses.

After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Quit your job. Make more money.
Listen on: Apple Podcasts   Spotify

The AnyQuestion App: Stop searching.... start asking.
Ask a question, and get video answers from Experts in Health & Wellness, Sports, and more!
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Kicking off our new small business therapy series we selected Brittney from Chic & Sassy Soul Sisters to join with her main question revolving around how to market her story. We share our tips for marketing as well as some notes on her website and a general discussion of ways to grow. If you want to be a guest and get help for your small business apply via the links on our social or email us at doersdopodcast@gmail.com for more information. It's completely free to apply and join the podcast, we just want to help you grow!

The Product World
Deep dives with expert leads in Tech on how to build and lead world changing products.
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Managing Projects Doesn’t Have to Be a Mess
Basecamp helps teams organize projects in a way that makes sense for all. Try Basecamp.
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It's Thanksgiving week and this week we share some of the best life lessons and advice we've learned along the way that helps us both in life and in business.

Hosted By Kristina (Twenty Five and Pine) and Shelby (Homestead by Hand)

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It's been a fun run for the unfiltered side of Doers Do and we are excited to say it's evolving. We want small business owners like you, our listeners, to join us on Thursday's and grow their business. Learn how in this week's episode.

Managing Projects Doesn’t Have to Be a Mess
Basecamp helps teams organize projects in a way that makes sense for all. Try Basecamp.
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Content is king. Whether you love it or hate it, this is a fact that must be accepted and implemented by any business owner if you want to find success online. In this episode we cover 11 different common content mistakes. Which ones can you improve on? Which ones work best for your business? Discover, identify and attack those to see your sales grow. 

Hosted By Kristina of @TwentyFiveandPine & Shelby of @homesteadbyhand

Managing Projects Doesn’t Have to Be a Mess
Basecamp helps teams organize projects in a way that makes sense for all. Try Basecamp.
After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Quit your job. Make more money.
Listen on: Apple Podcasts   Spotify

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Come hang out with us in our weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Managing Projects Doesn’t Have to Be a Mess
Basecamp helps teams organize projects in a way that makes sense for all. Try Basecamp.
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So you want to run your side-business full-time but aren't sure if you are ready to take that leap? In this episode we discuss a few major signs that you are or are not ready as well as share anecdotes from our business journey.

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Or wherever you get your podcasts!

Hosted by Kristina @twentyfiveandpine and Shelby @homesteadbyhand, two makers turned full-time business owners trying to help others turn their business dreams into reality.

Managing Projects Doesn’t Have to Be a Mess
Basecamp helps teams organize projects in a way that makes sense for all. Try Basecamp.
After Hours Entrepreneur: Your Guide to Profitable, 6-Figure Years
Quit your job. Make more money.
Listen on: Apple Podcasts   Spotify

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Come hang out with us in our weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Managing Projects Doesn’t Have to Be a Mess
Basecamp helps teams organize projects in a way that makes sense for all. Try Basecamp.
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If you have a good quality product and it's not selling - It's something you are doing wrong. Pictures, marketing, purpose...it all matters. You can't just rely on hope and luck to sell, change these and your sales will grow.

After Hours Entrepreneur: An Entrepreneurs Guide to 6-Figures
Take action. Build a business and life you love!
Listen on: Apple Podcasts   Spotify

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In honor of Halloween this week we wanted to cover the scariest advice we have ever been given, so Shelby is here to share a quick anecdote from her life that many listeners can probably relate to. 

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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Small Biz Flash
Your flash briefing for small business news, trends, and insights.
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The Brave Marketer
Many of the most memorable brand campaigns have been driven by cutting edge marketers
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I'm tired. The universe hates me. Life isn't fair. We've all been there but with anything in life, especially in business, excuses will only lead to failure. In this episode we share anecdotes on how we and others have overcome obstacles to thrive instead of using them excuses and never trying at all. 

Small Biz Flash
Your flash briefing for small business news, trends, and insights.
Listen on: Apple Podcasts   Spotify

The Brave Marketer
Many of the most memorable brand campaigns have been driven by cutting edge marketers
Listen on: Apple Podcasts   Spotify

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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Become a Media Maven
If you’re tired of seeing your competition in places you would love to be mentioned or...
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It's another hard truth, you have to spend money to make money no matter what business you are in but especially as a maker. In this episode we share times where we spent money we shouldn't have and how overtime we have learned how to spend that money more efficiently. 

The Wealthy Coach Podcast
Hey Coaches, Practitioners & Healers! Go from 0 clients to a 6-Figure Online Biz!
Listen on: Apple Podcasts   Spotify

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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

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Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Make A Move Podcast
Make A Move Podcast showcases stories of how people have found creative ways to live...
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Hard truth: not everyone should be an entrepreneur but chances are if you are doing the work and listening to this podcast you probably are one.  In this episode we share anecdotes from our business journeys that have taught us what being an entrepreneur really means, outside of the black and white definition. If what you are hearing sounds familiar, it's probably time to take the jump and make that business a reality. 

Queens On A Roll
This podcast was created to educate & inspire people about the ably different...
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Branding Love Letters Podcast
Love letters to brands, exploring the emotions they evoke and the journeys they take us on
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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

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Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

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Understanding that selling to everyone means you are selling to no one is one of the most important lessons to learn as a business owner, especially in the e-commerce world. 

The Future Is Freelance
This show is for freelancers, sole traders, solopreneurs, digital nomads, consultants,...
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UNBOUND: Saybrook Insights with President Nathan Long
Saybrook Insights is a podcast featuring education & community innovators!
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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Garden Basics with Farmer Fred
The healthiest food you can eat is the food you grow yourself. We have the tips!
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We kick off our Hard Truth series with one of our favorites: The Algorithm Doesn't Hate You, Your Content Just Sucks. If your content doesn't achieve it's objective, it sucks. Finding a way to push the right buttons with your content as a business owner instead of blaming the app's algorithm is a way better use of your time.

Private Lenders' Podcast
The #1 Podcast On Private and Hard Money Lending
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Retail Done Right
We’ve entered a new era of retail, the era of the Customer Channel, where Shoppers...
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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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Brilliant Businesses
We interview and showcase business owners with their stories, struggles and triumphs.
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We discuss why we suggest having both a website in addition to selling on platforms such as Etsy or Amazon and what aspects of a website we find most useful and important.

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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VanRein Compliance Podcast
Learn how you can secure the future of your business with a clear plan to reduce your...
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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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We hate unsolicited advice but in this episode we are handing it out to major brands and venues because we feel it's a useful exercise for all business owners to take part in. What do these companies do well and how can we implement it into our business? What do they do poorly that they can improve on? Let's discuss. 

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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Stories and Strategies for Public Relations
Communication is in every facet of our daily business.
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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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Stories and Strategies for Public Relations
Communication is in every facet of our daily business.
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We both love what we do but it doesn't mean we don't have days where we want to throw it all away and it a tub of ice cream in the corner. :) In this episode we are fully honest about those tough times and the things we struggle moth with while being self-employed. 

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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Stories and Strategies for Public Relations
Communication is in every facet of our daily business.
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Come hang out with us in our new weekly Doers Do Unfiltered episode where we ask each other random, unfiltered and unprompted questions to allow listeners to get to know us a bit better. 

Follow us @ DoersDoPodcast
Shelby - @ HomesteadByHand
Kristina - @ TwentyFiveAndPine 

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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This is a popular request and question topic so here we are again with another episode dedicated to one of the most important parts of any successful business in 2022 - social media. We both use it in different ways, and you should to depending on what works best for your business and life.

Today in Manufacturing
Inside the biggest stories impacting U.S. manufacturing.
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In this episode we dive a little deeper into our journeys and what we would tell our past selves at different stages in life. Both from a life perspective and when it comes to starting and running our businesses where we are now.

Chaos to Clarity
“Chaos to Clarity”! There’s a ton of entrepreneurial advice out there. Too much! Here...
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The Master Delegator Podcast
Learn how to delegate effectively and become the CEO of your business not an employee!
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Do you run a production shop or a one-off custom product shop? Not sure which you run or which you should run? This episode is all about how we have each turned our shops into production based shops and how that has ultimately allowed us to scale our businesses to where they are no. 

Email Einstein Ingenious eCommerce Email Marketing by Flowium
Learn the ins and outs of eCommerce email & SMS marketing from Flowium.
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The bar for customer service is so low in 2022 business owners have zero excuses for meeting these expectations and have a great opportunity to exceed them. In this episode we share customer service stories and tips from our own business experiences and explain why you should start seeing customer service as the most important part of your business structure.

Chaos to Clarity
“Chaos to Clarity”! There’s a ton of entrepreneurial advice out there. Too much! Here...
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End Hype with Callye Keen
Callye shares 15 years experience launching products and growing businesses.
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It seems straight forward right? You need customers to make sales,  but sometimes it can be hard to find the right ones in the beginning especially. In this episode we share how we both got our first sales both in person and when we shifted to the e-commerce space.

Chaos to Clarity
“Chaos to Clarity”! There’s a ton of entrepreneurial advice out there. Too much! Here...
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End Hype with Callye Keen
Callye shares 15 years experience launching products and growing businesses.
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Choosing the life of a business owner can be amazing and fulfilling and all the things, but it can also be really hard sometimes. It's during those times that the successful business owners find a way to get through instead of giving up. In this episode we share stories about the hard times and how we each made it passed them.

Chaos to Clarity
“Chaos to Clarity”! There’s a ton of entrepreneurial advice out there. Too much! Here...
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Like it or lump it, TikTok is here to stay and it's a valuable tool for all business owners. Whether you haven't started one yet or you are years in, this episode is an open discussion on what works for us and how we think you can implement it into your business. 

Kristina - Twenty Five and Pine - @TwentyFivenandPine & 
Shelby - Homestead By Hand - @HomesteadByHand 
Contact: doersdopodcast@gmail.com

Small Business PR
Get your small business seen and valued without ads, agencies, or connections necessary.
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Capers Business Ventures CONNECT w/Mel Capers
Capers Business Ventures CONNECT highlights small businesses, entrepreneurs, authors...
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This week's episode we had the chance to chat with Hunter from Borowood and he opened up about his entire journey thus far, including being down $20,000 and almost giving it all up. It's a truly inspiring story for any and all prospective business owners out there that need a little motivation to keep going.

Small Business PR
Get your small business seen and valued without ads, agencies, or connections necessary.
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Habit Masters
Take daily steps toward your biggest dreams by mastering the art of building habits.
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End Hype with Callye Keen
Callye shares 15 years experience launching products and growing businesses.
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We are officially half way through 2022 so it's time to pull back the curtain and admit where we are on the goals we set way back in episode two for the year. It's always better to evaluate at the 6 month mark versus waiting until the end of the year because at that point it's too late to adjust and make up ground where you've fallen behind. In this episode we both share where we are doing well and also areas we need to refocus on moving forward. 

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It's the dream for most listeners of this podcast probably right? Working for yourself and running your own business. It's worth every second of the bad but it's not all rainbows and sunshine. In this episode we share our experiences as self-employed business owners and hopefully help listeners prepare for a self-employed life of their own. 

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More people will see your products and brand online than they will ever see it in person, that's just the world we live in. For that reason having great quality pictures and video on your website and e-commerce platforms is a must for succeeding in today's market. In this episode we break down tips we both use and what dos and don'ts we have found have the greatest effect on sales. 

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If you don't have a product that sells it's going to be tough to start a business right? It's seems like common sense but for many this initial idea generation is the toughest hurdle to overcome. What can I make? What should I make? Some people have hundreds of ideas and struggle with how to pick the right ones. Or some may struggle to come up with any to begin with. In this episode we share some tips that we used when first starting out to find products that sell in specific marketplaces. 

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Have products to sell but just don't know where or how to sell them online? Wanting to dive into selling on Etsy? This episode covers all things Etsy, specifically the setup process and a few tips Kristina and Shelby have learned along the way. 

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The goal of a business is to get sells, and hopefully lots of them, but if you are not organized when it comes to fulfillment of those orders things will spin out of control quickly. In this week's episode we break down how each of our businesses organize our orders and share some tips that listeners can easily implement today to do the same for their business. 

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Starting a business isn't easy but it also isn't impossible and in this episode Kristina and Shelby let listeners know where and how they can go to do the work on a number of topics ranging from marketing to shipping to digital ads.  If you want to learn something you can, if you want to start a business you can - you just have to do the work. 

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We both love our businesses but we also both quit our jobs to take a risk to run these businesses full-time. The reason why is much deeper than a quick episode synopsis but this episode covers it all. From the mental health struggles we both faced to the steps we took before making the leap. It wasn't easy, it still isn't but it was what we both felt necessary and as listeners will hear - we both wish we had done it sooner. 

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Whether you are running your business full-time or doing it on nights and weekends when you get home from your 9-5 - setting a work schedule for your business can be tough.  In this episode Kristina and Shelby share their individual experiences on how they each set up their days while also balancing their free time. Kristina gives the full-time perspective while Shelby shares how she has managed her growing business while still working a 9-5 as well as discussing how that will change when she moves her business full time in the coming weeks. 

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Feedback is a gift, or so that's what Kristina & Shelby tell us in this week's episode on dealing with negative feedback as a business. Reviews reign supreme in the online marketplace so right or wrong business owners must care and act swiftly to learn from every review they get. Whether it's a mistake on your part or a misunderstanding by the customer, it's on you as a business owner to find the solution or drop the battle altogether. In this week's episode we share stories of how we have dealt with some unique customer feedback and encounters 

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Putting yourself out there on social media to promote your craft and business can be tough and our guest this week is the perfect example of why it's worth it to get over that fear. Christine from Bake Oven Woodworks went from trying to fit into the cookie cutter mold to being her authentic self and her TikTok grew exponentially from there. In this episode listeners can get her perspective on why and how she made that shift in her content and how she got into woodworking altogether. 

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We've talked a lot about having end-game goals and dreaming big on this podcast. In this week's episode, we explain why it's important to be where your feet are as well and focus on the goals closer in your line of vision. Everyone has their own race to run and really examining what your race is, start to finish, and focusing on each step will make the journey so much sweeter. 

@DoersDoPodcast

Shelby - @HomesteadbyHand

Kristina - @TwentyFiveandPine

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We all have different priorities in life and defining those is essential to reaching success as a business. Success in itself however is not the same for everyone, understanding your priorities and what level of success you want to reach to be able to exist within those priorities, is an important step as a business owner. In this episode we dive into how you can decide on those priorities if you have not already and how to weave those into your business structure as you grow. 

Doers Do - @Doersdopodcast

Shelby - @HomesteadbyHand

Kristina- @Twentyfiveandpine

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Even when doing what you love, somedays you wake up with minimal motivation to do anything. Yet as a business owner you rarely have the option to curl up on the couch and have a Netflix day - okay at least you can't do that everyday.  Instead you have to find motivation to get going so in this episode we examine the difference between internal and external motivation and which we are personally most driven by. 

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Using social media to grow your business is an essential tool to finding success in society today. However one of the downsides to putting yourself out there on social media is opening yourself up to trolls and negative comments from all angles. While these trolls should mostly be ignored, it can be a skill that takes some time to achieve. This week we bring in Kyle from the Global Woodworking Authority to talk about how he started this organization and where he sees it going, as well as share how we have each dealt with trolls of our own.

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In this episode we focus in on each of our respective CNC routers and how they have changed our business for the better. Joining Kristina and Shelby this week is Kristina's husband, and business partner, Nick who breaks down the ins and outs of their XCarve CNC. While Shelby gives insight into the Shapeoko CNC brand - hopefully allowing listeners to choose which machine, if either, is the best choice for them. 

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In this episode, we tackle a listener question: "How do you choose products ethically when starting a business?" It's tough being unique in 2022. It can seem as though every idea is already taken, but taking the unethical route of copying others is rarely going to lead to success. Instead, with a little creativity and research, you can come up with your own designs and ideas that will help you create your own space in the marketplace. In this episode, we talk about how we each did this with our own businesses and ways you can do the same.

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@DoersDoPodcast

@Homesteadbyhand - Shelby

@Twentyfiveandpine - Kristina

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Taking your business from local to online is an important step in growing your dream from side-hustle into something real. From Etsy to Facebook to creating your own website these are all steps we each have taken and in this episode, we share what we like and don't like about them all. In the end, there is no one platform we feel reigns supreme and think business owners should use them all, especially when starting out.
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@DoersDoPodcast
@HomesteadByHand
@TwentyFiveandPine

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No matter how successful one becomes it seems as though Imposter Syndrome always finds its way in. In this episode we talk about times this feeling of unworthiness has hit us the most and ways we each have used to overcome it. It's never going away so developing healthy techniques to turn off those negative thoughts is the key to fulfilling your potential as a business owner.

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@DoersDoPodcast

@Homesteadbyhand - Shelby

@Twentyfiveandpine - Kristina

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**Social Media can be both fun and overwhelming as a business owner. In this episode, we chat about the impact that creating a social media following can help your business grow. We explain the differences between each platform, why you should post consistently, and how it can impact your mental health. Social media can be a toxic place, but it can also exponentially grow your business and we're here to walk you through it. 

Follow us on TikTok, Facebook, and Instagram:**

@DoersDoPodcast

@HomesteadByHand - Shelby

@TwentyFiveandPine - Kristina

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In this episode we break down what we feel are the most important factors to consider when turning your idea or passion into a real business. From building your brand to choosing what you sell and how you sell it, it all comes down to who you are. Create your brand narrative and watch your business grow. Let's do this!

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In this episode we take a look at how to set realistic goals and why that is so important to avoiding failure as a small business. We dive into our own goals for 2022, with a detailed look at how we plan to put them into action and advice on how listeners can as well. Let's do this!

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Dreamers dream while Doers Do, so just do it. Owners of their own small business startups, hosts Kristina and Shelby take listeners through their individual journeys from side hustle to full-time, in real-time. Episode one gives listeners a look at how the unusual paths they each took to running their own businesses and where they plan to go from here.