The PR Department Podcast: Recent Episodes
Katie Braden
Hello, you're through to the PR Department. Your host, Katie Braden, is the founder & director of Katie Braden PR, a freelance PR consultancy which has been operating in the Beauty sector for the last 6 years.
The PR Department podcast is for anyone interested in taking a peak behind the curtain of an otherwise closed off industry and discussing life from a PR's perspective.
Join Katie for bi-weekly episodes.
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From London PR events, to major corporate brand partnerships, then straight on a plane for a global distributor conference in Budapest, come along with Katie as she updates you on what she's been upto over the past 2 weeks and what a day/week in the life can look like for a busy, freelance beauty PR girl.
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'It's really tough to get PR coverage right now' - is a tale as old as time and a one liner we've heard over and over again through the ages throughout the PR industry, but right now that statement is very much true. To lend a helping hand, Katie answers the question 'Why aren't I getting any PR coverage?' with some helpful points on why you're not getting the cut through you're hoping for or once were, and some things to consider if you're hoping to change the tides...
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Katie's back from an unplanned, unscheduled one month hiatus from the podcast! In this episode she catches you up on where she's been, why she's been gone, and all that jazz before delving into the news that's rocked the fashion world this week - The Vampire's Wife is closing down?!
Katie gets into why this could've happened, breaking down multiple potential issues with the business across different angles, to try to unpick why this happened and how we can prevent losing brands like this in the future.
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It's safe to say that as consumers, and even as a society, we're sick of being constantly sold too. Everything we see and consume, both in mainstream media and on social media, seems to be an ad, and usually an undisclosed one at that! With a bad taste in the air, how is this affecting, and going to affect influencers and influencer marketing? Katie has her own thoughts on what's coming next and who we should be looking out for, and it may not be the people who you think it is...
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Recently the statement 'PR doesn't work' has been whirling around in Katie's head, so this episode is a behind the scenes look at how PR actually works, and what brands do that really makes it work. PR is not all about generating sales, so lets deep dive into some of the other behind the scenes magic it's actually used for!
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Are the #TrippinWithTarte brand trips actually making any sales? We'd love to know! Katie discusses her theories on why Tarte are continuing to invest huge amounts of their marketing budget into these extravagant trips, and spoiler alert, she doesn't think it's anything to do with their customers..
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With Tik Tok going sideways (landscape), Snapchat overtaking Youtube as the highest paying social media platform, and Instagram transitioning to a 'just for friends and family space', Katie takes stock of where we are as a society on social media. How are your favourite brands and influencers navigating the ever changing world of apps...
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Darlings, over on Tik Tok Charlotte Tilbury's team have lost their lipsticks - literally. PR boxes were landing with some of the biggest beauty creators to celebrate Tilbury's new lipstick launch, but alas, there were no lipsticks! Was this strategic to increase the chance of a viral moment, or just a big logistic error behind the scenes?
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It's all kicked off on beauty Tik Tok again, this time it's Mikayla Nogueira vs. the founder of Illusion Bronze, and boy was this one multifaceted.
Katie talks you through the drama in this episode, gives her take on each side, and how it all could've been avoided had there been a PR in play.
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Upon seeing a recent video from a brand founder who's found huge success on Tik Tok saying that they were working every day to try and step away from making content and the platform generally, it got Katie thinking about Tik Tok and how it forces founders to be so ingrained in their brands, and essentially take on the role of being 'the face' - even if it's not intentional.
Katie discusses how she's currently working with the founders of her own brands, how this is changing and evolving thanks to platforms like Tik Tok and consumers' attitudes towards who they purchase from.
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To Tik Tok shop, or not to Tik Tok shop? That is the question.
Katie discusses all things Tik Tok shop in this episode, from brands who've adopted, adapted and exploded on the platform making millions in only a few short years, to the points of contention with the platform and how larger, corporate brands are struggling to find their place.
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When it comes to influencer marketing it can be a minefield. Not only are there no clear rules as it's a fairly new way of advertising in comparison to its older, more traditional print press counterparts, but it's also a fast paced and ever changing industry. This can be hard to navigate if you're not "in it". This episode Katie talks through her pillars and approach when putting together influencer marketing campaigns in the hope that it can help you out!
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Katie finds brands who're booming on Tik Tok absolutely fascinating, especially when they're still founder-owned with the independent business owner being very much at the helm. The last few months we've seen a very public, Tik Tok drama rollercoaster occur over at P Louise with order dramas, huge collaborations, and PR events straight out of the 2016 beauty boom. So from a PR perspective, let's discuss!
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This Summer Katie felt like she was in a cycle of constant new business meetings which resulted in the brand or client deciding they didn't want to move forward for whatever reason. This led her to contemplate saying 'yes' to their demands, like she used to watch her peers do to win new business in PR agencies, instead of really explaining the PR process. This episode is her thoughts on winning and losing new business, PR agency approaches and generally how she feels about being a PR at the moment.
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With the mass over saturation of social media marketing, sponsored posts and influencers ruling the pages of every major brands marketing strategies for the past five years, things have gotten pretty boring. But recently we've seen some breakout stars in the form of luxury brands utilising old school guerrilla marketing tactics, so is this form of advertising back? Let's discuss..
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On this episode Katie delves into all her advice when it comes to being freelance and managing your finances, let's talk accounting! She covers her top advice as well as things she wishes she'd done differently over her 8 years as a PR and a freelancer!
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As a PR it's usually an anomaly for Katie to just completely delete an email without so much as a short response. But recently email etiquette has seemingly taken such a left turn and been particularly bad, sparking the need for a rant based episode. What are your reasons to flat out reject an email? Let us know over on Instagram - @theprdepartmentpodcast
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When hearing a popular influencer use the term 'top seller' in reference to a company they were working with, it suddenly dawned on Katie - are influencers the next MLM girlies?! With brands getting more organised in their approach to influencer marketing, and 'influencing' itself getting so saturated with everyone becoming some form of content creator, is the industry organically becoming pyramid shaped? Question is, who's at the top and is this shift conscious?
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Recently a lot of influencer and celebrity brand launches have just felt a little... off. With a wealth of possibility, money at their disposal and hoards of fans ready to buy anything they come out with, why are they getting it so wrong? Katie delves into how influencer and celebrity brands can work behind the scenes, why the launches have felt off and why she thinks the pre-covid way of 'following the stats' just doesn't work anymore.
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Recently Katie was asked her opinion on an ad opportunity that a client had crossed paths with and thought was maybe a good investment to help grow their business. But the question is can you truly buy coverage effectively? This episode explores how the world of ads works, the pro's and con's that come along with the territory, and how to navigate it successfully.
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Let's discuss the latest shift in influencer land, influencers getting jobs. The influencer landscape has changed so much over the past few years, we've seen the biggest boom in people trying to become influencers and wanting to quit their jobs to pursue it full time. So why are we now seeing a trend of influencers getting jobs? Katie discusses the latest shift and why she thinks it's happening...
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If only it were that easy - follow these steps to freelancer bliss... unfortunately it's not. From someone who's dealt with depression, anxiety, burnout, hitting rock bottom on the scale of 'having a manageable life' over and over again, Katie shares her own personal views and thoughts when it comes to forward planning, building your calendar and having a sustainable workload as a freelancer.
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One thing is for certain, you're not going to get on with everyone you encounter in your career - it's a fact. This episode is all about navigating those situations, deciding when to leave, when to stay, when to fight and when to walk away. Katie shares her personal insight and stories from trudging her way through the PR world.
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Both the ultimate downfall or success of a working relationship comes down to how air tight your contract is. Katie has seen really great examples of this where she's had super positive experiences, and also the flip side where her contract is the only thing she's been able to fall back on and protect herself with when things in PR land get really nasty and heavy. This episode is a long one (well worth getting a cuppa ready for it!) - Katie runs through contracts in general and clause by clause what her non-negotiables are when it comes to writing one up and what's included.
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When you start your business everyone tells you, 'you should delegate the jobs you can't do', Katie's here to tell you why that's not always the best route. This is a story time episode where Katie tells her website horror story from start to finish, with learning lessons along the way, in the hope that she can save other business owners and freelancers from a world of website pain!
PR couplings, otherwise known as 'fauxmances' are fascinating both behind the scenes and watching them play out in the public domain. The episode Katie delves into why we're so obsessed with PR couples, how they work behind the scenes, where they come from and some crazy examples of when they work vs. when they don't.
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PR gifting - why we do it, how we do it and what we expect from it. It's always a tricky one to explain to new clients and just about anyone outside of the PR industry. Katie breaks down this topic and shares her approach on why this part of the PR experience is so crucial to achieving results.
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Coming from a PR agency competition is ingrained into your nature by means of survival, but when you make the jump to go freelance everything flips on its head and the people who were once your competition become the most cherished members of your community. Katie discusses her own experience with times she's really felt the heat of the competition vs. what she values most about the power of community.
Apparently there's a rise in 'makeup for men'.. or so the leading trend forecasting platforms and media are saying. Katie delves into her thoughts on the topic as well as her predictions for this category moving forward.
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As someone who has lived experience from both sides of the coin, being a big binge drinker and now coming full circle to living a more 'damp/sober' lifestyle, Katie discusses her thoughts and observations on what seems to be a very wide spread cultural shift towards sobriety. What would a new sober society look like? And how does that impact what we do, and how we approach PR events which are traditionally steeped in, and based around, alcohol?
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It's a fact that society, and therefore marketing, has a weird obsession with putting youth and being young on a pedestal that everyone else is meant to aspire to be - but in reality Katie feels that's not reflective of the world we live in. So why then are we feeling a regression in marketing, where campaigns seem to be slipping back to a place of showing us happy, young, white 25 year olds as if they're all we could ever want t be? Katie delves into why she thinks this is happening, and what brands should be considering during their marketing strategy instead.
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Have you ever stopped to think 'where did influencers come from'? This episode delves into a slice of PR history where Katie recounts how influencers came to be and how we've now found ourselves in an age of sponsored posts and the #ad.
The episode of In VOGUE: The 2000s that Katie references in this episode is linked here: https://open.spotify.com/episode/4QRtd20WDNAX1C37iXscxt
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Privacy is the new luxury, so how is this effecting how we view content creation as individuals and content creators sharing their lives with us? Is our relationship with social media and how we engage with it changing?
These are all questions that Katie has been milling over since she came across some commentary where someone posted a story saying all they wanted to do was to be able to exist and do things without seeing it as a content opportunity; interesting concept right?
Post-pandemic uber luxury brand trips are back in the form of #TrippinWithTarte. If you haven't seen Tik Tok's finest galavanting around Dubai over the past few weeks in the name of Tarte's new product launches, then where have you been and can Katie join you?
If there were ever a time when consumers have 'behind the scenes' questions, it's now. So here Katie is, as a 'industry insider' to 'tell all' regarding how these things work and if they're really worth the spend.
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The world of Instagram has always been, for the most part, aspirational, unachievable and basically fake; since the rise of the platform pre-Tik Tok this has been exacerbated, having us 'the followers' lapping up outrageous displays of wealth, and loving it!
Having been hit by basically every financial and humanitarian crisis possible over the past few years. Those times have most certainly changed. Us, 'the followers', no longer want to see the Bugatti parked in the landscaped drive of your mansion.. which was bought using the money, us 'the followers', gave via sponsorships, product affiliations and sometimes, scams. Of course Katie isn't talking about all influencers here, but there's certainly been a change in the tides, one well worth discussing.
Where have we been, where are we now, how are we viewing influencers, and what do we actually want to consume when it comes to content.
Whatever you do, don't let your privilege show!
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Being an overachiever and a freelancer really go hand in hand. When you're on the way up it's great you're flying, but what happens when you hit those inevitable slow and low periods?
Recently Katie hit one and she went through some real highs and lows throughout the experience. This episode delves into how she thinks and feels following that period in 2022, and offers some interesting insights and perspective that may help when you hit your very own (inevitable) lull..
Having watched crisis after crisis play out in the new setting of the world with Tik Tok throughout 2022, Katie has some thoughts...
If the Balenciaga scandal couldn't have gotten any worse, it did thanks to their crisis PR strategy. So how does it work? Do you need to know how to do it? Is being 'crisis PR trained' the same as being first aid trained as a PR now? Katie lets you in on how it all works and her thoughts in this weeks episode!
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How does 'the founder' fit into a landscape of a brand? What role do they play behind the scenes, and what happens when their public perception shifts and changes; for better or for worse? This episode Katie explains how it all works, sharing examples of founder / brand relationships that are really successful, as well as those that are the complete opposite, and why? Why do things work the way they do..
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"Some of pop culture's most prominent PRs - from Samantha from Sex in the City to Patsy in AbFab, are rarely seen without a cocktail. And this 'party people' persona still permeates through to how outsiders view the world of a PR. Between schmoozing clients, press events and company party cultures, free alcohol to a PR is sometimes the equivalent of the age-old 'you're never more than 6ft from a rat' adage" - Armarni Lane, PR moment
This quote kickstarted an intense thought process for Katie; in this episode she discusses her own thoughts and experiences. Is the 'PR party girl persona' real?
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When you're solely responsible for your own income, why is it so hard to walk away?
In the world of freelancing it's often all down to 'you, yourself and you' when it comes to choosing things like who you work with, how much you work, how much money you make. When it comes to turning work down, or 'firing clients', it's really hard to know when to stop.
This episode Katie discusses her own experiences with turning down work, and most importantly knowing when to walk away when a professional relationship has run its course, and the impact it can have if you don't..
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PR Gifting seems to be the never ending thorn in the side of brands, PR's and influencers alike. Will we ever reach a place where all sides live in harmony and the 'PR Gift' assumes its positive connotations again? Seems far fetched.
This episode Katie discusses her own ethos and experiences with the evolution of PR gifting and makes some suggestions on how all sides can improve the experience. After all, a 'gift' is supposed to be a good experience, both to give and receive... how have we ventured so far from that?
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Is the beauty industry dead? There've been 'rumbles in the jungle' from beauty influencers and major consumer press platforms alike since 2020 that the beauty industry is finished, so what's going on?
Should we all pack up shop and move over to cyber? Yes, that's a reference to the campaign posters urging creatives to get jobs in cyber over the pandemic...
In this episode Katie discusses what she thinks about it all as an industry insider from a PR perspective. Having embarked on her beauty PR career some 8 years ago she's seen some of the biggest industry shifts and lived to tell the tale.
So, if it's not dead, how're we reviving it? Who's living?
For the past decade the Kardashians have been major shapers of all things social media, marketing, branding and society.. in their own way. But recently Katie has sensed a shift in both her personal, and public perception, towards them.
So what's going on? Are the Kardashians losing their grip on us? And if so, why? Katie discussed a timeline of business ventures, brand deals and personal decisions that's led right up to where we are now.
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'Can you make me famous?', a question thrown around a lot in the world of PR and marketing. It's all too frequent for a brand to view a PR's success based on if they can achieve that all important 'I'm famous' sticker, but is 'becoming famous' actually solely down to your PR? Shouldn't a good PR be able to just 'make you famous'? And how are we judging a PR's talent?
Katie, once again, pulls back the curtain on how famous brands are built behind the scenes and the key to becoming one...
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If you don't know who Andrew Tate is, we're not sure where you've been hiding... He shot up to social media stardom, became the poster boy for misogynistic men, and then got banned from all platforms, all within a few months.
But who is this guy? Is he playing a character? Is the outrage he's causing all one big social media strategy?
Katie discusses where we've been, where we are and where we're going in regards to the Andrew Tate phenomenon.
From a PR, and also a consumer perspective, what do brands do that are really annoying? From unpaid bills, to getting down with Gen Z on Tik Tok, Katie talks through what really bugs her and why.
Don't forget, head over to @theprdepartmentpodcast on Instagram and let us know what annoys you!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Remember back in the 90's - 2000's where celebrities would wear head to toe, off the rack style looks from the likes of iconic brands such as Baby Phat in their music videos and on the red carpet? You could literally buy Aaliyah's whole head to toe look once she'd worn it to an event.
Scroll to 2022 where you have Kim Kardashian wearing head to toe Balenciaga on a random Tuesday lunch.
Where have we been, where are we and where are we going in regards to celebrity marketing? Is it worth working it into your PR strategy, or leaving it well alone?
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Following on from last week's episode where Katie discussed the possibility of 'the death of the influencer', this week she talks through what she thinks is going to be the next big thing; UGC content creators.
She covers what they are, how they work, how you would build them into your strategy from a brand perspective, and why this could be an attractive path to investigate for both established, and budding, influencers alike.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Recently Emma Chamberlain, highly followed Youtuber, owner of Chamberlain Coffee, and long time partner of Louis Vuitton, announced on her podcast that influencing is dead; which as you can imagine, sent shockwaves through the influencer industry - so let's discuss it.
Are influencers dying out? If so, why? What caused the sudden extinction, and most importantly, what's coming next?
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
When stuck in a rut, feeling uninspired to come up with an interesting topic for today's podcast, all Katie could think about was her upcoming holiday - so let's talk about being 'out of the office'.
As a freelancer, and especially as a PR, it feels daunting and virtually impossible to put on that 'OOO', down those emails, phone, Instagram, Tik Tok and paid ads... the list never ends.
Katie talks through the lessons she's learnt, the habits she had to let go of, and how she lives out her own ethos of 'when you're in work you're fully in, and when you're out, you're fully out!'.
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From her work to personal life, Katie's favourite word is 'No'. As our lord and saviours, Mary Kate and Ashley once said, "no is a full sentence".
Here's how learning the power of the word 'no' and using it to enhance your client relationships, expectations, along with your own performance, is one of the best lessons Katie has learnt in her 6 years as a freelance PR..
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
"Instead of making me want it, it makes me hate it"
In 2022 we're being bombarded left, right and centre with new brands, product launches, old brands reinventing themselves and everything in between; we're feeling full to the brim as consumers, PR's, and marketing enthusiasts.
Katie asked over on Instagram, 'in this oversaturated market what makes a 'good brand''. This episode delves into your responses whilst Katie gives her take from the PR side of the table. The question is, what are we calling out for both in the backend boardrooms and in the marketplace, and do they align?
Paid influencer marketing can be an absolute minefield. It's completely unregulated and when it comes to fees it can come down to 'how long is a piece of string'. With so many moving parts and brand ROI's higher than ever, how does Katie step by step her way through the world of influencer marketing?
This episode she talks through the exact steps she takes, from the start to the end of a paid influencer campaign, adding in all her top tips, tricks, and 'trip up' experiences along the way!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Post pandemic we're seeing the revival of 'in-person events', and of course the return of in-person event titan, Coachella. After a huge build up this year it just felt... off.
This episode discussed the changes in culture, society, influencer marketing and this had an effect on how us, the viewers and loyal followers, saw Coachella unfold from the outside. We're in the midst of a huge influencer marketing shift and this maybe the straw that broke the camel's back in terms of answering the 'do we, don't we' question when planning marketing for years to come.
Katie's main question is... 'so what did the ROI look like for that?'.
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'How do you deal with being so busy?', is one of the top questions Katie is asked by her friends, peers and Instagram followers. This week's episode delves into not only how to manage it, but how to eliminate it. Setting goals for what you actually want out of your day, and in turn, life, is FAR more important than hustle culture, burnout and feeling 'overly busy'.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Katie kicked off her freelance career six years ago and has learn some lessons along the way; some came easy, but some were REALLY hard. This episode delves into all the things PR's seem to hide, contracts, terminations, debt collectors, getting paid... the list goes on. Once you're finished listening head over to @theprdepartmentpodcast on Instagram and let her know what you think!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Having just gone through the biggest social and cultural shift in our lifetime we're about to see some dramatic changes in how we handle PR as a result. What people want from campaigns, how we form PR strategy and how PR's educate and guide clients is all about to change.
This episode is all about speculating where this ever evolving PR landscape is going to go. Katie runs through her personal predictions whilst discussing shifts, changes and challenges she thinks all PR's, brands and marketeers will have to overcome this 2022.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Much like the world of PR, London Fashion Week is quite closed event, one where the behind the scenes and inner workings are relatively unknown. So when billion dollar brand, Pretty Little Thing announced they were showing, the majority would've taken their word for it..
This is a deep dive into the inner workings of the PR side of London Fashion Week and the implications of Pretty Little Thing seemingly getting in on the action.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
THAT Molly Mae interview, if you don't know what I'm referring too, where have you been? Molly Mae was quoted saying some less than favourable things and the internet responded accordingly...
In this week's episode Katie shares her opinion on the situation with her PR hat on (of course), and also discusses the question 'when do influencers need PR?'.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Katie asked you to send in your top PR stereotypes over on @theprdepartmentpodcast Instagram page, and boy did you come through with some corkers!
This episode is packed with debate, laughs and of course, a whole load of myth busting. Do PR's spend there days sipping champagne? Listen in to find out..
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Throughout Katie's career spanning across PR agency life, the transition to being freelance, and beyond, she's accumulated quite the list of habits, routines and rituals that she shares in today's episode.
From seeking pleasure in the mundane, to simply setting an intention for the day; the smallest changes can have the biggest impact when you're working alone, at home, in the pressure heavy, fast moving world of Beauty PR.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
This week in the PR Department the conversation is all about 'How To Get Clients'. It's always a burning question for any PR thinking of dipping their toe into the freelance world, and following the pandemic, who isn't?? Unfortunately there's no exact science or step by step guide for this one so Katie shares her thoughts and theories on all things taking the plunge, going freelance, and securing that all important new business.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Hello, you're through to the PR Department, it's so good to meet you! On this episode Katie goes into detail about her journey, where she started, her career path and how she's arrived where she is.
6 years into her freelance PR consultancy, Katie Braden PR, and starting out the PR Department Podcast, one of the most common questions asked is 'How Did You Get Here?'; from dance school to founder & director, it's not the most conventional story..
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.