The Challengers Podcast From VCCP Business: Recent Episodes
The Challengers Podcast From VCCP Business
Welcome to The Challengers, our VCCP Business podcast series where in each episode we go into the woods and challenge a bear. Hear B2B leaders on what’s holding B2B back and how to realise its full potential. Across six weeks we’ll be sharing a podcast weekly, slaying the bears that need to be banished. Candour and perspective in 20min roar sized chunks. Launching Mon 24th January. Available on our website vccp.com/capabilities/business and on your favourite device via Soundcloud, Spotify and Apple.
There’s been a shift in expectations around the employee value proposition. Sharing his views, Huw Morgan, Employee Brand and Engagement Lead, VCCP expands on the change in focus and how those businesses getting it right will find attracting and retaining talent far easier.
Branding at its simplest is about competitive advantage. Listen now to Gary Holt, Co-Founder and Executive Creative Director, SomeOne discuss why brand identity is about how the brand is perceived and received, no matter how small the touchpoint and why business often desire a change in identity where actually the need is a change in experience.
In B2B there’s a lot of reliance on models which no longer work as effectively as they used to.” This year many companies are struggling to efficiently and effectively use the tech that’s now in place. In our latest episode, Claire Tusler, Chief Data Officer, VCCP discusses the tech stack challenges and why having a holistic view of the audience and influences enables targeting the rightpeople in the right way.
In our third podcast, business strategists Alan Watkins, CEO and Founder, Complete and Simon Jones, Lead Consultant, VCCP Business call on business and its leaders to become truth activists as a path to growth. Hear their views on why businesses need to face the truth, to grow up and show up to be forces for good.
Hear behavioural science expert Ziba Goddard, Chief Consulting Officer, Cowry Consulting on why B2B wrongly often assume customers make more rational decisions and why recognising B2B customers display the same cognitive biases and shortcuts is an opportunity to design experiences in a more human way.
In our opening podcast of our new series, Helen Tupper, Co-Founder and CEO, Amazing If, reveals how legacy career ladders are stifling progress and how to unlock career progression opportunities that already exist.
In our sixth episode, Ali Crossley, Managing Director, Distribution, L&G talks B2B digital buying behaviour; why future leaders need to be not only technical but also empathetic communicators and why there’s no option for the fs industry but to change.
Challenger is as challenger does. Hear Rachel Kerrone, Head of Brand, Starling Bank on tackling the sexist and stereotypical portrayal of women in finance. In this episode we talk about: why B2B marketing has to change; that personality can no longer take a back seat and driving a campaign for change
Get your heads above the parapet. Hear Lucy Carver, ESG and Sustainability Adviser on why intent is no longer enough. In this episode we discuss how businesses can lean in and play their part in meeting societies biggest challenges, from working out the role for the business, to collaboration and metrics for measurable action. Visit https://t.co/aHDlrhZajv
Stand and deliver. In our third episode, James Harris, Director, Head of Marketing, Fidelity International expands on why CMOs need to be commercial by talking the language of the sales team and how to ensure marketing plays a role throughout the value chain. Available now https://t.co/aHDlrhZajv
In our 2nd podcast, Antonia Wade Global CMO PWC shares her thoughts on how to get the value of B2B marketing to be better understood – from getting objective results to training teams to have the moral courage, data authority and commercial acumen to drive home the reason why. No more excuses B2B.
In our first podcast, Pete Markey, CMO Boots expands on the most pressing B2B challenges including businesses that fail to make purpose real and embedded. Hear his views on why B2B brands need to be braver and more confident.
The Challengers Podcast From VCCP Business: Trailer by The Challengers Podcast From VCCP Business