Project BOSS: Recent Episodes
Project 3810
Today's episode is the audio-only stream from a Boss Board High Noon presentation by DeMarcus Strange, a Risk Management Control expert from Insurica. He explains what EMOD is and how it affects the cost of your insurance. EMOD stands for "experience modifier". DeMarcus discusses how basic safety processes can encourage a safe atmosphere which lowers your EMOD.
Today's theme is advertising and our guest is Kyle Golding of the Golding Group.
We also reference Episode 3 in this episode.
Today's theme is about the process of selling. Our guest, Rob Miles, an adjunct professor of entrepreneurship at the University of Science and Arts of Oklahoma, and founder of Thousand Paces, walks us through an example sales process.
The Sales Process
(Example: Selling Tickets at a Ballpark)
- Identify Customers
- “Two most critical determinants of sales success: Customer Identification, Maximize sales leads
- CRM systems
- Archtics
- Salesforce
- Connecting with customers
- Direct Mailers – expensive and inefficient
- Does not get you in front of your target
- Can be easily tracked with QR codes and links
- Great if you identify a geographic target
- Usually used for family or personal use – mini packages
- Telemarketing – Inside sales vs outside sales
- Dialing for dollars
- Cold call leads, follow up from appointments
- Reconnect with old customers
- Scripting
- Overcoming Objections
- “People don’t commit over the phone anymore; we have to get them to the ballpark”
- Personal Selling
- Face to face in person selling – most expensive usually for higher priced items
- Direct Mailers – expensive and inefficient
- Customer Interaction
- Quality – winning teams attract more customers
- Quantity – personal tickets might only purchase partial season packages
- Time – they have other commitments
- Cost – tickets are expensive
- Follow Up
- Its cheaper and easier to sell to existing customers than find new ones
- After the sell follow up schedule – nothing kills a deal faster than unused tickets
- Follow up a couple of weeks before the event – do you have enough tickets
- Follow up a day before the event – do you have all the parking passes
- In seat visit – make sure everything is going okay – did you see the luxury boxes?
- Follow up 2 days, 2 weeks, 2 years
(this was supposed to be an outline format, but the editor was not having any of it)
Today's theme is all about being SELL ready, and what it takes to sell your business, with business broker Hank Bockus. Read more about Hank on his site.
Today's theme is intellectual property with our guest Ross Chaffin, an IP attorney with Tomlinson McKinstry, in Oklahoma City.
Reference Links
US Federal Trademark Search
https://www.uspto.gov/trademarks/search
How to do a reverse image lookup on Google
https://support.google.com/websearch/answer/1325808?hl=en&co=GENIE.Platform%3DDesktop
Today's theme is product development - Research, MVP (minimum viable product), and Value Creation.
Our guest is Michael Combs, Director of Product Development at DD Audio, and a member of the Project 3810 Incubator Advisory Council.
Here are some links referenced in the episode:
https://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp
https://asana.com/resources/product-development-process
https://organizationalphysics.com/?s=product+lifecycle
Today's theme is technology integration, more specifically having to do with websites and their supporting technology. Even the smallest business must have a website, and the notion of setting one up can feel daunting for someone on their own trying to start a business and dealing with everything that goes along with that. It's a manageable process but there are pitfalls to avoid up front that can save you tons of trouble down the road.
Our guest today is Shawn Wright, a partner at Project 3810 that has worked in the technology industry, specifically handling the business of websites and their underlying technology, for decades.
Reference Links
Get help finding a unique business name:
https://howtostartanllc.com/business-name-generator
Buying a domain Name:
Google Domains: https://domains.google/
IONOS: https://www.ionos.com/domains/domain-names
Web Hosting Platforms: (WordPress and other CMS available)
IONOS: https://www.ionos.com/hosting/wordpress-hosting
Site Ground: https://www.siteground.com/
Google Workspace
https://referworkspace.app.goo.gl/p52q
Today's theme is Staffing - hire, fire, develop, culture. Every business needs people and that is a huge component of why a BOSS needs leadership and management tactics to create a business that can attract and retain the right people.
We have two guests today. Nick Lozano, who owns a commercial and residential moving business - NL Moving. And a subject matter expert - Corey Walker who owns a recruiting firm called Ncite Partners.