Reality Check : The Truth About Marketing: Recent Episodes
Oliver Duffy-Lee
Are you an Agency Owner?
Do you want to know what's actually happening in the world of marketing?
There are a lot of 'Gurus' out there telling us what we should and shouldn't do... A lot of theory, and little action.
Reality Check is the opposite.
This podcast only features Heavy-Hitting Senior Marketing Directors and Agency Owners.
In every episode, we find out 2 things:
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What's actually happening in the world of marketing
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What do agencies need to do better to serve big international companies
If you're interested in marketing, or Agency life, this is your podcast.
What about Another Bonus Epsiode? Why Not?! This is Emily Hare, the Global Content Strategy Director at Publicis Groupe. Emily has some amazing agency-side experience, and we spent the episode talking all things content. What is the role of content in the modern day? We tackled this question, and many others all on the topic of agency success and content in 2020. A must listen for Agency Owners with big ambitions.
How about a Bonus Episode?! This episode was a lot of fun! Introducing Will Smyly, creative agency owner, performance marketing agency owner, discount meals app owner, and pretty-much full-time surfer. How does he find the time? Not too sure... We were discussing the challenges and benefits of Productisation. If you've ever considered it, then this episode is a must-listen.
In Episode 5, I caught up with Ashok Dang. Ashok's extensive experience was enlightening, and his passion for combining science with marketing really emphasised the important role data plays in modern day marketing. If you're a believer in data and ROI, this is a great episode for you.
In Episode 4 I caught up with Neil Keene. Neil’s experience, both agency and client side, is extensive. Now, the Marketing Director of Halozyme, it was great to chat to Neil about the true nature of Digital Transformation, and how important a role leadership plays in its success. Great episode, and must listen for those interested in true digital transformation.
Introducing Edmundo Nava, the Global VP Marketing, North America and LATAM, The Adecco Group. It was a pleasure chatting to Edmundo who shared his passion for 'Not Playing It Safe' and the need for constant experimentation. If you want inspiration for your next campaign, give this a listen!
In Episode 2 I caught up with Ben Rhodes. The episode was fascinating as Ben shared his experience from his time at Mastercard, and more recently Royal Mail. Ben's knowledge of the state of marketing, as well as agency experience is extensive - this is a must listen.
Introducing the amazing Helen Christopher! Helen is the Global Marketing Director at Verisk, and an absolute powerhouse of a person. We discussed the challenges of leading a truly global marketing team, as well as the things that Agencies just can't seem to get right. Enjoy!