Metadata Matters Podcast: Recent Episodes
A podcast talking to people who work with metadata daily, focusing on how technology such as machine learning and AI can help generate and curate metadata to help save time & costs, increase operational efficiencies and generate new ways to monetize content.
This week we speak to Carl Jones, Senior Director at FTI Consulting about some of the key trends he's seeing in terms of metadata management in the Media & Entertainment industry.
Carl shares his perspectives based on his work in the Media & Entertainment industry providing advisory services around OTT technology, metadata management and digital supply chain.
FTI Consulting is a global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes. In the TMT space, FTI Consulting provide a combination of corporate strategy, business transformation and digital transformation, as well as evaluating M&A decisions.
During our discussion with Carl, we discuss:
- the key trends he's seeing relating to metadata management, like the consolidation of data systems
- challenges faced by customers around metadata, such as the organizational and process complexities when consolidating systems
- navigating a complex vendor landscape when selecting a new system or making a build, buy or acquire decision
- using time-specific metadata to drive contextual advertising, targeted e-commerce, a more personalized recommendations
- the role metadata plays internally within an organization like FTI Consulting
Florian Bauer, Chief Solutions Officer at Semantic Web is our guest this week and he helps us explore the topic of metadata and knowledge graphs.
Semantic Web has a knowledge graph product called Pool Party, which helps companies structure their metadata and understand their content better.
During this episode, Florian discusses:
- How knowledge graphs help make better decision making, improving content discovery, and increase end-customer satisfaction through personalisation.
- The challenges faced by many content companies - such as the lack of a controlled media vocabulary
- Some great practical advice to start creating a control vocabulary.
If you are interested in reading the whitepaper series that Florian mentioned, here's the link: https://www.poolparty.biz/upcoming-white-paper-on-product-360
This week, we talk to Rob Tucker, Founder & CEO at Meta about how their film & broadcast content metadata platform is helping customers manage their data. We discuss a range of topics including:
- the impact of bad data to a media organisations
- how metadata drives viewer engagement and reduces churn
- and some exciting example of how using different types of metadata could improve content personalisation
We speak to Margaret Craig, CEO of Signiant this week about how Signiant is helping meet their customer's metadata challenges. Signiant is a trusted broker in the exchange of media files across the content supply chain and Margaret discusses a range of topics including:
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chain of custody metadata allowing content owners to know where the content has been and where it is going
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How products like CloudSpex are helping checking expected metadata is present before moving files
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using machine learning to optimizing movement of content based on the package being sent
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using usage data to better understand trends and emerging needs of the industry
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taxonomies & schemas - when they need to be strict and when they need to be flexible
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the trade off of human curation vs automation
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and corporate memory
This week Matt Eaton looks at how metadata can be used as part of knowledge management platforms and industry research. To help him explore this topic, he talks to Ben Dales, Head of Digital & Lorenzo Zanni, Head of Knowledge at the IABM.
The IABM's use of GrayMeta's Curio platform is a great example of how the same machine learning metadata can be used by different functions within a company. Lorenzo and Ben also share some practical advice on adopting machine learning technology.
To find out more about the IABM, their website is: https://theiabm.org/
Chris Lennon, Office of CTO, Director of Standards Strategy at Ross Video talks about metadata and his new book, co-written by Clyde Smith, "The Media Workflow Puzzle: How it all fits together".
We discuss a wide range of topics including:
- the role metadata plays in interoperability and standards
- editorial metadata and driving discoverability
- how capturing metadata within production is key to drive usage downstream
- IMF format as a key enabler for repurposing and versioning content based on metadata
- globalisation and consolidation of the media industry
- how our approach to building standards needs to change with the pace of innovation happening in the industry
This week, we talk to Matt Westrup, VP Technology & Operations at A+E Networks UK about the importance of metadata to a multi-territory broadcaster. A+E Networks UK's brands include HISTORY, CI, Lifetime, H2 and BLAZE.
During the interview Matt discusses:
- their pragmatic approach of continuous improvement to metadata
- the 3 big challenges to metadata - the past, the present & the future
- sharing corporate knowledge and the impact of COVID
- the growing importance of archives and metadata enrichment to find relevant content quickly.
- how metadata plays an important part in environmental sustainability
As a former camera operators, Matt also discusses the value of metadata captured during the production process.
This week GrayMeta interviews Sarah Nichol, Senior Business Architect and Claire Feeney, Head of Technical Operations at All3Media International, the distribution arm of the global content producer.
Matt Eaton talks to Claire and Sarah about a broad range of topics from the multi-faceted role metadata plays in rights & availabilities to metadata as customer service and the economics of metadata in distribution. We discuss:
- The challenges working with a lack of international delivery standard for metadata
- Opportunities for improving metadata in the future, for example, by having metadata follow the content through the supply chain and understanding from distribution partners how effective the metadata is in terms of driving discoverability.
- The unintentional bias within metadata and the consideration of the use of language in metadata to avoid excluding minority groups
- Corporate memory and internal discoverability
In this week’s podcast episode, Matt Eaton talks to Dan Carew-Jones, Post Production Consultant about how the leading factual producer, Arrow International Media, has been using the GrayMeta Curio Platform and machine learning to log and access its catalogue of unused content. The adoption of machine learning involves a lot more than just technology decisions - it involves people, skills and new competencies, and being open to try new ways of working to improve processes. Arrow International Media is a great example of how to successfully adopt machine learning and use this as a spring board for further innovation.
During the interview, Dan and Matt discuss:
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how the role metadata played within their production operations has changed
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the importance of keeping humans at the heart of the operation to continually refine and curate the tags and how this results in a constant evolution of the metadata model.
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the potential of using APIs to make metadata more widely available to different teams and systems
This week, we speak to Eric Fulmer, VP Operations at Shotflow, a company that delivers Studio Production Management solutions to retail and apparel brands.
We thought it would be fun to talk to Eric to compare and contrast metadata in Shotflow's world of retail brands with metadata in the media and entertainment world.
Key parallels we discussed included the importance of capturing metadata as early as possible in the production process and how metadata plays an important part in delivering quality and optimizing speed to market.
This week's podcast guest is Mike Turfler, Media Consultant and former Post Production Technology Manager at Turner based in Atlanta. GrayMeta has worked together with him on several initiatives involving cloud-based workflows, MAMs and machine learning metadata in post-production.
This week's podcast guest is James Whitebread, Chief Digital Officer at Masstech Innovations. Masstech creates intelligent, hybrid cloud-based storage and asset lifecycle management solutions for the Media & Entertainment industry.
This week we talk to Sally Hubbard, Director of Media Management at PBS.
We talk about the pilot she ran at PBS involving GrayMeta's Curio Platform. We discuss metadata standards, using time-based metadata to realize the full value of an archive, and the challenges & opportunities facing metadata management in 2021.
This podcast looks at metadata within content localization with Scott Rose, CTO of SDI Media.
We talk about some of the different types of metadata involved in localization, the role machine learning services can help people focus on the quality of the translated material, and why understanding context is everything for translation.
In this episode, we explore the importance of metadata at the consumer end of the supply chain - how enriched metadata is so critical for personalization and recommendation engines.
Matt Eaton speaks to Jim Riley, Chief Revenue Officer from BitMax, a GrayMeta partner, that supports both content providers and downstream platforms to manage and monetize their content. We talk about how metadata has changed over the years, the challenges of delivering metadata based on complexity, variety and tight timescales, and the different types of metadata that need to be combined - editorial, technical and business (or rights) metadata.
As it is the beginning of the year, this week's Metadata Matters podcast episode looks back on the guest interviews we've had so far and Matt Eaton provides two predictions for 2021.
In our first podcast episode of 2021, we feature an interview with Dave Mace, who has designed, developed and implemented many cloud based content platforms over the years working on behalf of news, broadcasters and OTT organizations.
We talk about how metadata has changed over the years, how machine learning has revolutionized metadata generation, and how to successfully implement machine learning solutions.
Welcome to our Holiday podcast special! We talk to Jay Wessland, CTO & VP Operations at Boston Celtics. We discuss how machine learning generated metadata helps increase productivity in marketing & basketball game analysis.
This week we speak to Adrian Cooper, Chief Product Officer at Terentia.
Terentia specializes in the modernization of collections and digital asset management for Galleries, Libraries, Archives, and Museums (GLAM).
This week we interview Elisabeth Knulst, a Marketing Operations Consultant and owner of EMM Consultancy. EMM Consultancy provides specialist services for customers to help them improve marketing efficiency and effectiveness. In this interview we talk about practical ways of organizing metadata and using machine learning generated metadata to enhance search & discovery and increase the efficiency of marketing operations.
Matt Eaton talks to Lauri Saarikoski about the importance of metadata to different customer groups served by an archive, the place of machine learning, and tips for content archives looking to start using machine learning services.
Matt Eaton talks to Magnus Bjerg, digital journalist at TV2 Denmark about the importance of metadata within a news environment, where speed and relevancy is key to delivering information to your audience.
Magnus talks about how metadata as a driver for personalization, the challenges of relying on journalists to manually tag news stories, and how using metadata can create new ways of covering stories - such as the US elections.
In this podcast episode, we talk to Anne Adami, Co-Founder & Managing Editor of VideoFashion and discuss monetization, advice on getting started and Kanye West!
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In this episode GrayMeta talks to Greg Detre, Advisor, Coach & Data Consultant – former Chief Data Scientist at Channel 4. Greg talks about how he’s worked with metadata and machine learning algorithms through his career. Greg describes the concept of Centaur Teams and discusses practical examples of where humans working together with machine learning have provided the best data results. We discuss some of the factors holding back faster adoption of machine learning and the opportunities of using AI within the media industry. To hear more from Greg, visit makingdatamistakes.com.