The Lighten Your Launch Podcast: Recent Episodes
The Launch Squad
The Lighten Your Launch Podcast is for Coaches and Course Creators who want a lighter online launch experience. Maybe you’ve done a few launches already, and feel exhausted just thinking about it! Or, it’s been one of your goals, but you don’t know where to start. Tune in to learn from our team of experts, The Launch Squad, who aren’t afraid to dig into all aspects of launching: sales, strategy, technology, mindset, funnels, and even a bit of woo to get you through the toughest times. Let’s put a stop to perfectionism and procrastination, and finally take your launch from intimidating to money-making!
This episode is all about validating and SELLING your digital course BEFORE you build it.
In this episode, we want to talk about how to avoid the financial system controlled by wall street and big banks, and instead discover little-known ways to grow and protect your hard-earned dollars.
Our guest today is a serial entrepreneur, online business manager and operations expert to 6 and 7 figure visionaries and host of the Crystal Vision podcast. She is obsessed with taking the scary strategy of business and making it SIMPLE so that business owners can start making money NOW. She lives in Australia and when she's not home with her family, she's off galavanting in her camper van as an explorer and adventurer.
Today we want to talk about letting go of some of the heavy lifting when it comes to writing launch copy and so much more.
What actually comes first, success or feeling successful? Today we're exploring the chicken and egg paradox that holds so many of us back from breaking through any self-imposed limitation.
Today we're talking about how a 'calling' can catapult you into doing something you never thought you'd do. And, how one woman turned that calling into a coaching business and a #1 Amazon best-selling book!
Just because you have a funnel doesn't mean you're automatically a bro-marketer. It means you're an organized one.
What happens when our mind gets in the way of our money? In today's episode, we're exploring the "wealth journey" and how our beliefs and emotions play a role in whether or not you're experiencing the wealth and abundance you desire.
Today we want to talk about one of the single most debilitating reasons people don't launch. Put simply, they're afraid of something, but we are here to tell you that just beyond those fears is the business and income you deserve. So, what's behind the fear and how do we move through it?
Here are three common launch mistakes we see all the time. Whether you didn't make the money you were hoping for or the launch just felt completely overwhelming, chances are, you were plagued by one or more of these mistakes.
Our guest today is a Trusted Advisor To Creative Age Leaders, an Internationally Recognized Speaker, a #1 New Release Author, a Juried Artist, a 5X Award-Winning Executive Producer & Podcast Host, and a Master Life & Business Alchemist.
Have you ever put your offer out there only to hear the vacant sound of crickets? We get it. We've been there too. But what do you do about it? Today we're talking about how to really get your message out there so that it's heard AND heard by people you actually want to work with.
As an author coach and book publisher, Keren helps thought leaders reach their full potential. She guides coaches, authors, speakers, and entrepreneurs in writing books that add value, cause people to take action, and make an impact in the world.
In this episode, we're talking about the Introvert Way and how to harness this amazing superpower to help you build a thriving business.
Today we're talking about how to leverage Facebook Groups to build a great community and how to position yourself as the authority and a leader.
In this episode, I'm talking with Allison Miles, our project manager and Launch Liaison. Today, we're discussing what it takes to hire a stellar team.
We asked you: When it comes to launching, what stresses you out the most? We got a variety of answers, but it all comes down to, I don't want to waste my time doing some enormous launch to crickets OR maybe people won't buy OR your list isn't big enough…
At the root of all that, the real response is: how can I actually be certain I’ll make money doing this?
That’s why we created our Lucrative Launch Framework. Although there are lots of moving parts to Launching, we really wanted to whittle it down to: What are the three things people need to have that lucrative launch? This episode breaks it down for you.
Decision fatigue when it comes to choosing the RIGHT technology on which to build our business.
In this episode, we're being exceptionally vulnerable as we do our best to lean into a conversation that is far beyond our current comfort level.
Today we're revealing why the fortune is truly in the follow-up and how you could be missing huge opportunities if you avoid it.
Today we want to talk about how to supercharge your visibility with media exposure. It's called PR-driven Sales and today's guest is here to tell us all about it.
In this episode we're talking about how to start a podcast, why you might want to start a podcast, and – once you've got a podcast – how to properly leverage it for traffic and sales.
In this episode, we want to talk about DIY, outsourcing, and hiring a high-end professional; Why you would, why you wouldn't, and how do you know which route to take?
Today we want to talk about the importance of building a business that scales BEFORE scaling your business...
BEING "SPEAKER READY" FOR COLLABORATIONS: If we reached out and asked you if you'd like to be a guest at our upcoming Summit, would you be ready to hop on board immediately? Tune in today to learn how you can get yourself ready for an upcoming collaboration - what you need, how to stay organized, and an action list of items you don't yet have
This episode is all about how to get started, mistakes to avoid, and details you can't miss when building out your online course. You might want your notebook for this episode.
Today we want to talk about how you can use psychology and persuasion to craft a remarkable marketing message for your next launch. In this episode we're speaking with Amisha Shrimanker from the Copy Crew.
Attention stressed-out entrepreneurs! Let's talk about how to use the power of strategic meditation to stay grounded through all the ups and downs of building your own business. Today we're connecting with Sensei Victoria Whitfield about the shadow side of entrepreneurship and how to overcome the debilitating pressures of building something that's never existed before. Check out all the show notes and how to connect with Victoria at https://thelaunchsquadlab.com/episode60
On this episode we are joined by our guest, Jonah Richman, a marketing coach who teaches short form content for IG. We discuss marketing with authenticity and alignment using the power of emotional intelligence. We cover the topic of persuasion; when it is ethical, and when it's not. With Jonah's background as a nonviolent communication expert, he really brings his heart to what he does. If you're afraid of marketing in part because you identify as shy or socially anxious, this is the episode for you.
Today we want to talk about having complete confidence when talking about your business, meeting the right people at conferences, and having incredible interviews. Check out all the details, links, and show notes at https://thelaunchsquadlab.com/episode58
Tune in to discover what to say and do so that your potential clients can find their way to an empowered, chosen decision of whether or not they want to work with you.
Our guest today is a full-time mom of 3 who had dreams of living life a little differently. After feeling the real pressure of entrepreneurship – the checking off of more tasks, doing more, staying busy, and pushing yourself further every day – she ended up feeling like "Monster Mom". This isn't what she envisioned when starting her business.
Listen in to find out what it means to take an engineering approach to marketing and how you can perform highly targeted research for about $25 in just 24 hours.
Today we're talking about how to wrap up your year. Here are 4 things we recommend that can help set you up for success in 2022.
Today we want to talk about what's working for coaches to fill their calendars now. It's not just the holiday season causing the slow-down... certain ways in which coaches have been marketing for years have stopped being effective.
This episode focuses on energy, alignment and tools you can access that help you get unblocked and finally moving forward in your biz. You CAN create all of your desires; tune into this episode to learn how.
Let's be real, sometimes you hit a wall in your business and things feel hopeless. In today's episode, we're diving in to why this happens and how to overcome it!
Today, Katie's going to share with you 8 ways to leverage Facebook for effective online networking.
Today's guest is a professional speaker/trainer and the founder of GetSpeakingGigsNow.comand the author of Get Speaking Gigs Now and she's here toshare her tips and tactics for booking, nailing, and getting paid for speaking gigs.
Today we're chatting about the word "avoidance" and how the little (or big) things you've been avoiding are having a significant impact on your success.
How do you know when the universe is speaking directly to you? Today, we're talking about seeing signs that can help lead us through tough decisions and even save our life. What do signs look like? How does the divine talk to different people? How do you create intention around seeing signs? All this and more on today's episode.
In today's episode we're talking with legendary producer, Gabe Schillinger and we'll be diving into Gabe's tips and tricks used to launch his music business into a million dollar company. We talk about the methods he used to leverage technology and the mindset-shift needed to finally take action.
In today's episode, we're talking with Business and Marketing Coach Kinsey Machos about how to stand out in a saturated market without dumping your precious income into paid advertising.
If you're looking to build your brand and business online using social media then you'll want to check out this conversation with Bridget Brady the Creator of Social Media Success Academy. She'll be sharing her insight and strategies on how to use social media to engage with your audience, build an online community, scale your business and increase your sales.
Our legal and financial services industries are broken. We can see it in the reality of the wealth inequality that grows wider year after year. We aren't victims to it, but creators of it. It's time to change what we are creating.
Every business needs to be profitable; if it isn't, it's a hobby. Tune into this episode where we share 4 critical pieces you need that ensure your business is a viable one.
Tapping into your subconscious to write a new story of wealth and abundance with Yolanda Boyerin.
What is "The New Wealth" and how do you get a piece of it? Today's episode shares some deep insights and warnings about our world, our money, and our sovereignty.
Today we explore why your time management efforts could just be a waste of your time and what you should focus on instead.
Too many people jump headlong into paid advertising to solve their traffic problem only to find that they don't yet have a system to convert them into leads and sales. Here's what you need to focus on first.
Sometimes we feel "stuck" in our business -- because we're doing it SOLO! Collaboration with other business owners is a great way to market yourself (and position yourself!) to a wider audience, build new relationships, and bring in a more fun energetic flow to your biz.
ARE YOU BEING THE CEO OF YOUR BIZ? Oftentimes as entrepreneurs, we don't see ourselves as the CEO, so-to-speak. Why is that? Sounds too corporate, maybe? Whatever name you want to give to your leadership, you MUST continue to show up as a leader in order for your business to continue to grow. In other words, you must match your behavior to your goals. Tune in for my 3 keys to stepping up your leadership.
Today we're talking with Bridget Brady about the 5 critical elements to a successful social media strategy.
In today's episode, we're speaking with Alia Khatib about how LinkedIn can become a dream-client goldmine. Alia helps online coaches and service providers navigate the turbulent sea of marketing, with tailored systems, strategies, and 1:1 support to consistently attract dreamboat clients, reach new tiers, and confidently run a high-impact business that doesn’t run them.
She's spent over 12 years in the business and marketing world and now applies that expertise to help her clients create tailored action plans and systems so they can make giant strides forward from the simplest steps. She's with you every step of the way because nothing excites her more than seeing your businesses flow with clients that light you up.
- Why does LinkedIn matter?
- Should you join it?
- Is it worth it to add yet another platform to your marketing channels and outreach??
- How much time should you spend on lead generating on this platform?
- What makes LinkedIn unique?
- What are the coolest features we should know about?
- Who should be on LinkedIn and using it for lead generation?
- What kind of results can you expect on LinkedIn to attract ideal clients to your business?
If you've been skeptical or hesitant about really diving into LinkedIn, you'll love this episode.
Even if you feel like a cyborg sometimes with airbuds permanently imbedded in your ears, and your laptop forever at your fingertips, you’re still connected to the rhythms and cycles of nature! Learn how following these natural cycles can help you be more productive and aligned in your business.
Grab a pen because this episode is all about the essential technology to make your next launch so much lighter!
Clear the air about that feeling of "failure" when you finally decide that you need to hire a coach or mentor. If you're the kind of person that takes pride in doing things on your own, but you're feeling completely stressed and overwhelmed trying to figure out every little detail, it might be time for you to hire a coach... and there's nothing wrong with that
Today Katie puts on her sales hat and talks about what to say when your ideal client says, "Now's not the right time".
In this episode, Jeffrey and Aleyah encourage you to dream big, but then let go of controlling the details of how you get there.
What does it really take to make your dreams a reality? Katie Collins lays it all out with a powerful 3-step approach to doing just that. In today's episode, get a bird's eye view on how to finally take positive action towards that 6 or 7 figure business.
Today we want to talk about a couple of buzzwords in the coaching industry, "alignment" and "hustle". If you instantly have a reaction to either of these words, this episode is for you. It's time to debunk the stigma behind these loaded words.
Jeffrey and Aleyah reveal how losing everything in a wildfire made them better receivers, and also dish out ten easy ways to get into receiving mode (hint: you don't have to burn down your house!).
Sometimes a wall of resistance keeps us stuck, but it doesn't have to be this way!
Learn a few easy ways to shift your energy and become better at allowing more good things into your life and business.
Join us right after our second launch as a team, and learn what key things changed that made Katie feel like she could put her feet up in a hammock in the middle of launch week.
Hear how our team grew from our first to second launches together, and how it felt to try a launch that was different than what everyone else out there is doing.
We hope you get inspired for your own launch and also learn from our mistakes!
So, you just downloaded that email swipe file and now you're afraid your launch is going to sound just like everyone else's. Well, you're right. But today's guest is going to shed some light on how to spice up that copy so you can stand out in a crowd.
If you feel like Facebook ads are completely saturated, or if you've ever been banned by Facebook, or you just feel less than enamored with their policies, today's guest may have a solution for you. On today's show, we dive into this (as of yet) untapped resource. In fact, 98% of coaches are not using this platform and it has the potential to get You 6-10 New Coaching Clients Every 45 Days.
For some, selling can be heart-wrenching and today we're going to talk about why that is and how overcome it
If you're having writer's block but you still want to show up for your audience, here are 10 ways to craft great content.
Learn about the magic that happens in your business when you focus on strategy and spirituality at the same time.
Learn how to show up in your business, and take your leadership role to heart with Hatch Tribe founder and CEO, Hilary Johnson.
Today we talk about 5 action steps that you can take right now that will help you position yourself as an authority in a loud marketplace.
Today we want to talk about how to create demand and desire for your offer using a strong lead magnet that attracts the RIGHT buyers.
The Launch Squad's, Amy GreenSky, interviews energy healer, Aleyah Swan, about how spirituality fits in with your business.
Why more of YOU in your brand is the secret to a website that connects and a thriving business.
How the power of story can transform your marketing message for good. And why you're NOT the hero of the story.
Why would a hacker target my small business? Here's why. Small businesses are actually the #1 target for attacks. 71% of attacks are against businesses under 100 employees. And 82% of small business owners believe they’re safe because they have nothing of value. In this episode we talk about the different types of attacks, how to safeguard from them, and the REAL cost of a cyberattack.
What does it mean to invite the divine into your everyday life? How can the non-physical work in your business? We're going to explore that and more in today's episode!
There's a lot of moving pieces to a successful launch. Today we're going to break it all down for you.
We're talking with Dekisha Williams, an expert on launching a product using webinars. If you've been told that webinars are the secret sauce but for some reason haven't been able to find much success, this could be the piece of the puzzle you've been missing.
Let's talk about ways to either raise your existing offer or add a new high-ticket offer and what that means. what should you do with your low-ticket offer when you create a new, high-ticket offer?
The mistake a lot of people make when they're choosing to invest in yet another mentor, guide or online program.
Last time we talked a little about a NEW way to approach your goals that might actually help you reach them. This time we'll talk about the 5 essential things you'll need to master to make 2021 a smashing success!
Welcome to the Lighten Your Launch Podcast! Today we kick off a three-part series about setting goals.
Welcome to the first episode of the lighten your launch podcast. If you're ready to talk about growing your business with a powerful launch plan, you’re in the right place. We get real about everything: the sales, strategy, mindset, technology, and even the spiritual aspects of growing your business.