The Virtual Practice Podcast: Recent Episodes
Meghan Walker & Braden Urquhart
The Virtual Practice Podcast, with Dr. Meghan Walker and Braden Urquhart, is the ultimate resource for medical practitioners looking to uplevel their practice... especially if they have an interest in starting or expanding their virtual care.
Join Meghan and Braden for the final episode of Season 2 of The Virtual Practice Podcast to dig deep into what you can do to truly invest in your future self.
When it comes to investing in your future self, it takes a certain level of discipline to target all the vital pieces that weave together. Balancing money and health is especially key for entrepreneurs and practitioners, as these two pieces need to be in congruence to see to your full potential – both in life and in business.
Tune in to learn more about these pieces at play in this final episode of Season 2! And stay tuned for Season 3 which starts up this September 2022!
Key Takeaways:
[:07] Meghan and Braden catch up.
[:48] What has Meghan done recently to invest in her future?
[4:07] Welcome back to the Virtual Practice Podcast!
[4:31] The important relationship between money and health.
[8:35] What is the first step we should take in investing in our future selves?
[10:49] Meghan and Braden’s financial tips for staying on track for your future.
[15:09] Braden’s insights on being future-focused with your health, while bringing your health and finances together.
[15:59] “The life you are living today is the reflection of the decisions that you made a year ago.”
[17:38] Meghan’s key takeaways for Season 2 of the podcast.
[20:38] Thanks for listening to Season 2 of The Virtual Practice Podcast! Stay tuned for Season 3 in September 2022.
[20:50] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[21:09] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“The energy of resistance to investing in your future self [health-wise] is the same energy [that] I feel with practitioners having reluctance to talk about money, acknowledge money, [and] hold responsibility around money.” — Meghan Walker
“We can have all the tools in the world that we want with respect to accentuating our health but if we’re carrying this massive financial burden … this is an unrelenting stress … [that] will [not] enable us to flourish with respect to our health.” — Meghan Walker
“Get to it now and you can look back on it a year from now and say, “Yup, this is what I did and this is what I put in place.” And you’ll thank yourself for it.” — Braden Urquhart
What can happen when you get clear on your desires, make decisions faster, and reprogram your mindset from one of scarcity to one of abundance? Joining Meghan and Braden to take a deep dive into these topics is the masterful practitioner, Adele Tevlin!
Trained in Cognitive Behavioral Therapy (CBT), Adele works with countless practitioners and entrepreneurs, helping them reprogram their mindsets around money, their potential, and their impact. She is also the CEO and founder of the C.E.O Blueprint, a transformational leadership and development company; and the host of Beyond Breakthroughs, a podcast that discusses all things related to business growth, spirituality, manifestation, and universal laws.
In order to make your financial dreams come true, there are two main pieces at play that need to come together: the mechanical side and the mindset. In this episode, Adele takes practitioners through the key pieces of the mindset, sharing how to take the first steps in creating business in your life and business; make decisions from a place of desire rather than a place of fear; and how to make quick, effective decisions that will help you grow forward.
Key Takeaways:
[:07] What’s on Braden and Meghan’s 2021 vision boards?
[3:12] Today’s focus of conversation.
[3:21] Welcome back to the Virtual Practice Podcast!
[3:51] Meghan introduces today’s guest, Adele Tevlin.
[5:00] Meghan and Braden welcome Adele Tevlin to the podcast!
[6:10] The common thread Adele is observing amongst entrepreneurs (during the summer months in 2022).
[9:55] How to make decisions on desire rather than on fear.
[13:10] How to hone the skill of decision-making (and why it is vital to your success).
[15:13] What Adele has found to be true when you’re clear on your desires, and the survival patterns that are holding us back.
[17:32] Why we fear making decisions as practitioners (financial ones especially)!
[22:28] How do we differentiate between desires we should act on and those we should not (i.e. our more frivolous or consumeristic desires?)
[26:39] Discerning between abundance and scarcity and how to know if the decision you’re making is the right one.
[28:10] Does Adele ever put a timeline on her desires?
[31:16] Adele’s parting words of wisdom for practitioners and entrepreneurs.
[33:20] Braden’s key takeaways.
[34:22] Adele’s summer reading list.
[35:25] Meghan and Braden thank Adele for joining the podcast!
[35:56] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[36:16] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Adele Tevlin
Bob Proctor
A Happy Pocket Full of Money, Expanded Study Edition: Infinite Wealth and Abundance in the Here and Now, by David Cameron Gikandi
The Science of Getting Rich, by Wallace D. Wattles
A Return to Love: Reflections on the Principles of “A Course in Miracles,” by Marianne Williamson
Working with the Law, by Raymond Holliwell
As a Man Thinketh, by James Allen
Power vs. Force, by David R. Hawkins
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“What would my future self do if I already had the thing I desired? How would I make the decision in hindsight? …[i.e.] How would I make the decision if I wasn’t afraid of what I didn’t have?” — Adele Tevlin
“The faster you make a decision, the faster what you want shows up.” — Adele Tevlin
“When you’re clear on your desire, you manifest quickly and easily. When you’re not clear, you have difficulty. Period.” — Adele Tevlin
“When something shows up in your life that’s going to take you to the next level in your life or business, it’s always going to cause you a level of discomfort to stretch up into it.” — Adele Tevlin
“You can’t just expect the universe to do its part. You have to do your part.” — Adele Tevlin
“Everything you’re frustrated about on the outside is something you’re not cleaning up on the inside – and it’s all about your own integrity with self.” — Adele Tevlin
This week, Braden and Meghan are giving you the reality check you need in relation to money and your practice! They’re counting down the top 10 things to consider when it comes to running a business and what you need to keep in mind when it comes to opportunity and profitability.
As a practitioner, it is key to work smarter; not harder — so tune in to get the 10 reality checks you might need when it comes to running your business!
Key Takeaways:
[:07] The different profit margins for practitioners, clinic owners, and the online space.
[4:10] Welcome back to the Virtual Practice Podcast!
[4:42] About today’s episode.
[5:35] True or false? “You’re going to make a minimum of six figures in your first year of practice.”
[7:04] True or false? “Clinic owners make all the money.”
[7:43] True or false? “You’ll make money in your first month of practice.”
[8:38] True or false? “Rent is better than split.”
[12:10] True or false? “Making more money means working more.”
[14:24] True or false? “If you don’t work, you don’t get paid.”
[15:42] True or false? “I don’t need to know my numbers. The clinic will do it for me.”
[16:06] True or false? “I make the most money from my intakes.”
[17:22] True or false? “I don’t need to market my business.”
[18:29] True or false? “Working as an associate with an awful clinic owner is a good reason to open your own clinic.”
[19:44] Meghan’s three big takeaways.
[21:08] About next week’s episode.
[21:19] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[21:30] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
The Virtual Practice Podcast Ep. 30: “Financial Literacy Dos and Don’ts with April Stroink”
HealthHives.com/Calculator
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Want to know why everyone’s moving into the online space? Because you can literally create scale because it doesn’t cost you more to make more online courses.” — Meghan Walker
“The smart way to make more money is to leverage your time, leverage your methodology, leverage your reputation, leverage your book, leverage your course. It’s not more work; it’s different work.” — Meghan Walker
“Work strategically. … Lean into diversifying your income as quickly as possible within your practice. ” — Meghan Walker
“Tap into why you’re doing what you’re doing.” — Meghan Walker
Joining Meghan and Braden today is longtime friend of the show and diversified practitioner, Dr. Jodie Peacock!
Dr. Jodie is an experienced naturopathic doctor, naturopathic consultant for NFH, the founder of the Canadian Fertility Show and Enhanced Fertility, author of Preconceived, and co-creator of her very own supplement product line. Suffice it to say, Dr. Jodie knows a thing or two about diversifying her income — which is the topic of today’s episode!
Dr. Jodie offers her advice and insights for all entrepreneurs on what they can do to step into the ring of diversifying their income, how to manage these multiple streams (all while balancing a busy life and family), and how to know when it is the right time to introduce a new piece to your business and crazy schedule.
“New income streams don’t need to be difficult but you do need the right intention, purpose, and excitement.” — Braden Urquhart
Key Takeaways:
[:13] Meghan and Braden catch up.
[1:07] About today’s guest: Dr. Jodie Peacock!
[1:30] Welcome back to the Virtual Practice Podcast!
[1:58] All about Dr. Jodie Peacock’s background in the field.
[2:57] Meghan welcomes Dr. Jodie to the podcast!
[3:07] Dr. Jodie shares the story of her career and how the focus in her practice has shifted over time.
[5:49] Was Dr. Jodie always a go-getter; leaping into opportunities head-first?
[6:08] Dr. Jodie’s strategy for choosing which new income streams she’s going to incorporate into her world.
[8:07] Dr. Jodie outlines the various income streams in her business.
[8:33] Does Dr. Jodie run all of these income streams herself? How does she juggle it all?
[9:40] Why does Dr. Jodie have multiple income streams? What is the overall purpose?
[11:17] Dr. Jodie shares the hardest part about running her business.
[11:55] Which income stream has been the most successful for Dr. Jodie?
[12:35] Which income streams has Dr. Jodie dropped?
[13:50] Addressing the elephant in the room.
[15:58] Dr. Jodie’s quickest income stream for profitability.
[17:19] Dr. Jodie’s advice for getting your foot in the door with a new income stream.
[18:52] About Dr. Jodie’s supplement line.
[19:45] How did Dr. Jodie know it was the right time to launch her supplement line?
[22:08] About Dr. Jodie and Meghan’s upcoming jam session on diversifying your income.
[22:42] Dr. Jodie’s final piece of advice for stepping into the ring of diversifying your income.
[23:37] Braden’s three main takeaways.
[24:33] About next week’s episode.
[25:00] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[25:19] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
[25:33] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!
Mentioned in This Episode:
The Root of Health
Canadian Fertility Show
Preconceived: A Step-By-Step Guide to Enhancing Your Fertility and Preparing Your Body for a Healthy Baby, by Dr. Jodie Peacock
Nutritional Fundamentals for Health Inc. (NFH)
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“I think one of the big things of being a naturopathic doctor is being able to diversify and change your path and not feel bad about it.” — Dr. Jodie Peacock
“‘How do I triage what my next offer looks like?’ Sometimes it’s a matter of turning down the noise and chatter in our own heads and … [listening] to our audience. … We have to be able to hear what they’re asking for.” — Meghan Walker
“I think a big part of [stepping into the ring of diversifying your income] is listening to your gut and going with your intuition.” — Dr. Jodie Peacock
“Instead of doing what you are ‘supposed to do,’ listen to what you’re actually excited about and want to do — and then you’ll find a way to make that happen.” — Dr. Jodie Peacock
“New income streams don’t need to be difficult but you do need the right intention, purpose, and excitement.” — Braden Urquhart
How do you actually spend money to make money? What does it look like to reinvest your money and time in a way that will actually drive the growth of your business forward and increase revenue?
In this conversation, Meghan and Braden are breaking down the different expenses we face as business owners and sharing what you can do to strategically reinvest in your business in a way that saves you time and gives you a return on investment. They discuss opportunity costs, #moneyhacks, delegation as a business owner, how to truly cut costs, share what you shouldn’t spend your money (or time) on, and highlight the secret sauce that only you can bring to your business as a leader.
If you’re feeling stuck or stagnant within your business, tune in to learn how you can reframe your mindset around managing the costs of your business and making the right moves to spend money to make money!
Key Takeaways:
[:13] Meghan and Braden catch up.
[:48] Meghan and Braden’s favorite #moneyhacks.
[3:42] Welcome back to the Virtual Practice Podcast!
[4:10] About today’s topic: how to strategically reinvest in your business.
[5:37] Braden outlines the different types of expenses we face as business owners.
[7:08] Dispelling the myth that time is “free” and why we need to account for it in our business.
[9:00] What is “opportunity cost” and how does it impact our business?
[10:10] The two things you can reinvest in your business at any given time.
[11:26] Your secret sauce: the unique value that you bring to your business (and how to leverage it instead of wasting it).
[14:00] How to truly cut costs.
[14:47] Why you need to delegate as a business owner (“80% done is 100% awesome”).
[15:49] Smart expenses that Braden has in his businesses that help to drive growth and increase revenue.
[18:32] Meghan shares her smart expenses in her own business.
[22:28] The investments that Meghan always sees consistent value in.
[23:12] What you shouldn’t spend money on or invest in as a business owner.
[23:58] Meghan and Braden’s top three key takeaways.
[25:14] About next week’s episode!
[25:28] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[26:07] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
[26:17] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Taking your time/deploying your time to compensate for not spending money comes at a cost. It’s something called ‘opportunity cost.’” — Meghan Walker
“At any given moment, you have one of two things you can reinvest in your business. You can either reinvest money or you can invest your time.” — Meghan Walker
“You get to decide the best way to use and deploy your time.” — Meghan Walker
“When we talk about cutting costs, part of [it] is really getting clear on what your time is worth and how it is best spent. Because spending more for appropriate support is actually a way to cut some of the costs in your business.” — Meghan Walker
“Your time is massively valuable and should be spent in a small arena of activity.” — Meghan Walker
How do you determine what to create next in your business? How do you know if it’s worth your (or your patients’) time or money? How do you make sure that what you’re creating is scalable and not a dead-end offering?
In this episode, Meghan and Braden are going through the top three ways to triage your next business offering and ensure that it is the right offering to create and focus on. They share how to stress-test your idea, which money questions you should be asking yourself, and how to know if your patients actually want your next offer!
Key Takeaways:
[:13] How do Meghan and Braden decide what to create? How do they come up with their ideas?
[2:35] Welcome back to the Virtual Practice Podcast!
[3:00] About today’s topic: creating new offers.
[3:46] What it means to “gut test” your ideas and avoid “dead-end offers.”
[4:36] How to know when you’re ready to create something new.
[6:33] Meghan’s three-part methodology (T.A.M) will help you know when to create something new for your business.
[6:57] T = Tension (i.e. Where do you currently have tension in your business?)
[10:15] A = Asking (i.e. How to figure out what kind of offer to create through validation)
[11:43] M = Money Test (i.e. Making sure that it passes the money test and will give you a meaningful return on investment)
[15:08] How to know when to pursue a passion project (aka a “5 a.m. project”) and how you can leverage it for your business.
[19:22] Meghan’s four key takeaways.
[20:14] About next week’s episode!
[20:21] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[20:36] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
[20:47] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!
Mentioned in This Episode:
The Entrepology Planner
More about 5 a.m. projects
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“I ‘gut test’ everything. [I ask myself:] Is this thing I’m making inherently scalable? … Don’t put your time and energy into, what I call, ‘dead-end offers.’” — Meghan Walker
“For you to create something new in your business; a new offering in your business, the first place I think you should look is: where do you currently have tension in your business?” — Meghan Walker
“Don’t go make things until you’ve asked people and you know that they would be interested in it.” — Meghan Walker
“Even if you’re running a not-for-profit, you still have to make sure that you’re making financially sound decisions. There’s no profession or nature of professions that’s exempt from that.” — Meghan Walker
“Not everything you do has to be this grand ol’ idea that’s going to scale to millions. You can start with those little things that will increase your margin from 20% to 30%.” — Braden Urquhart
Description:
Today, Meghan and Braden are super excited to be joined by their guest, April Stroink! April is a financial guru and strategist, a profit-first certified coach, and is demystifying money for practitioners worldwide.
Having been in this space for over 20 years, April knows a lot when it comes to the relationship between health and finances — especially when it comes to healthcare practitioners and clinic owners. Every day she works with small business owners to help them develop systems within their businesses so that their finances do not control them and they can truly move towards the state of freedom that all entrepreneurs desire.
In this conversation, April shares the dos and don’ts of financial literacy, how to begin taking control of your finances, where you should be (and should not be) investing your money, what you should be aiming for with your profit margin, and what it really means to be profit-first.
Key Takeaways:
[:15] What is one of the best things that Braden and Meghan have done in their lives with regard to the management of their money?
[3:22] Welcome back to the Virtual Practice Podcast!
[4:16] About today’s guest, April Stroink.
[5:01] Meghan and Braden welcome April to the podcast!
[5:37] April shares her story and what led her to work with naturopathic doctors. April also shares her worst money mistake.
[8:26] April highlights the common areas of improvement around money that we can collectively tackle as practitioners.
[9:50] What does it mean to be profit-first?
[11:55] Why do some practitioners see being profitable as being a negative thing? How does April assist practitioners that feel this way?
[14:55] What is the profit margin of a typical associate and/or practice? And what is the benchmark that we should all be aiming for?
[18:36] Expectations vs. reality for the clinic owners regarding profit margins.
[21:10] Why 1:1 models are not scalable.
[22:07] A common problem that April sees with clinics: pooling all your revenue into one area, and her advice on where you should be investing your money.
[24:58] April’s experiences with working with resistant clinic owners and practitioners.
[27:22] If April could change one thing about how the industry runs or structures its business, what would it be?
[28:38] Braden’s top key takeaways from today’s conversation with April.
[30:11] About next week’s episode!
[30:29] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[30:50] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
[31:00] If you found today’s episode helpful, please consider leaving a review wherever you listen to the podcast!
Mentioned in This Episode:
April Stroink
Clinician Business Labs
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“[A common problem I see with practitioners is that] they are passionate about their products, their services, [and] the community that they service, but do not want to look under the hood of their business – and especially not at their finances.” — April Stroink
“Profit-first is ... making sure that everything you are producing in your business, ... is baking growth margin or profitability into it. Because, if you are not profitable, you will not be staying in business. … And … who’s going to serve your community?” — April Stroink
“You really have to have your finger on the pulse of your numbers if you’re going to run a business. You just have to.” — April Stroink
In this episode, Meghan and Braden are breaking down the top 10 money mistakes made by practitioners! Sometimes, in order for us as practitioners to understand the solutions that we need to have in place, we need to just call out the mistakes that are often being made in the industry. From not having a pricing strategy in place to not knowing how to leverage the money that you are making — Meghan and Braden are highlighting all of the biggest mistakes that they’ve seen (and have made themselves) in the healthcare industry so you don’t have to make the same ones!
Key Takeaways:
[:15] About today’s episode.
[:44] What are the biggest money mistakes Meghan and Braden have made?
[4:56] Welcome back to the Virtual Practice Podcast!
[5:25] Why it is important to study mistakes that others are making in the industry.
[5:57] Mistake #1: A lack of intention about what is needed.
[7:16] Mistake #2: No pricing strategy.
[9:00] Mistake #4: No separation of personal and professional finances.
[9:28] When is the right time to hire a bookkeeper or an accountant?
[9:45] Mistake #5: Not understanding the cost of running a business.
[10:44] Mistake #6: Banking everything on the next launch, sale, or tax return to pay for things in your business.
[12:21] Mistake #7: Not setting money aside for taxes.
[13:28] Mistake #8: Not investing in yourself, your business, and your people.
[14:40] Mistake #9: Not understanding the difference between net income or income in your business versus solid, consistent cash flow.
[16:20] Mistake #10: Not understanding the difference between leveraging yourself and spending money you don’t have.
[18:49] Braden’s top key takeaways.
[19:43] About next week’s episode!
[20:03] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[20:20] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
The DNA Company
Kashif Khan
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Sometimes for us to understand the solutions we need to have in place, we need to just call out the mistakes that we’re making.” — Meghan Walker
“When you start to differentiate yourself not by location or by credentials, but by the outcome that you deliver for a specific group of people, you’re no longer beholden to that piece.” — Meghan Walker
“You need to set your prices so that you can afford to have people who help you leverage your time. If you sell your time, you cannot spend your time on everything.” — Meghan Walker
“Your job as the CEO of your business is to constantly understand: … Will this particular investment yield me a return on investment? Yes or no?” — Meghan Walker
“Money is something you’re not born learning about. You need to take responsibility and learn — and part of that is learning from your mistakes.” — Braden Urquhart
Joining the Virtual Practice Podcast as its first guest of Season 2 is Kashif Khan! Kashif is an entrepreneur and investor who has built, run, and scaled businesses across a range of industries. His latest venture, The DNA Company, is a digital health company that offers patients genetic insights that are tailored to their unique biology. Through this, Kashif is not only offering a patient-centered approach but is also opening the doors to a new and exciting income stream for practitioners alike; allowing them to level up their patient care.
Kashif shares all about how genetic testing is the next level of individualized medicine and care; how you can use it to optimize your and your patients’ potential for work, play, and wellness; how bringing genetic testing into your practice can open up a new income stream; and how to get started with all of this if you don’t know where to begin!
Key Takeaways:
[:19] How much do North Americans spend on psychics on an annual basis?
[2:16] Welcome back to the Virtual Practice Podcast!
[2:43] About today’s fantastic guest, Kashif Khan!
[3:15] Meghan and Braden welcome Kashif to the podcast.
[3:33] Kashif shares why he is so passionate about and connected with the idea of personal genomics and its capacity to influence our health.
[6:20] Kashif highlights the key differences between what his company, The DNA Company, offers versus a company that offers standard DNA reporting.
[9:00] Kashif’s unique model of genetic interpretation and how it is so much more than simply genetic testing.
[12:05] The importance of recovery and how it is genetically determined.
[13:45] How genetic testing can inform how you treat and manage yourself.
[16:17] How Kashif works directly with practitioners in terms of integrating genetic testing into their practice.
[22:56] How The DNA Company works with the practitioners under jurisdictions where they can’t have an affiliate program.
[25:13] The different ways in which a clinician can work with The DNA Company.
[28:15] How much can someone make by partnering with The DNA Company?
[30:44] How to get started with working with Kashif and The DNA Company.
[31:34] Meghan’s three key takeaways from today’s conversation with Kashif.
[32:50] Coming up next week: the top 10 money mistakes made by practitioners!
[32:57] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[33:14] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
The DNA Company
Kashif Khan
Clinicians, set up your account with The DNA Company
Once you have your account, order test kits here
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Genetic testing isn’t what’s needed; genetic interpretation is what is needed.” — Kashif Khan
“What we’re trying to do is not resolve or mask symptoms. We’re trying to find … what genes are you missing, what genes aren’t performing well, and then supplementing that with genetic expression through various ingredients that we know do that.” — Kashif Khan
“People want unique insight about themselves. And as a practitioner, you have an opportunity to be the facilitator of that access.” — Meghan Walker
“New income streams don’t have to be built by you. You can bring in partners and people who are experts that are doing it in a really compelling way.” — Meghan Walker
High-ticket offers are one of the smartest things that you, as a practitioner, can implement in your ecosystem. But where do you get started? What does a high-ticket offer even look like? How do you attract clients that are willing to pay for these high-value offers?
In this episode, Braden and Meghan are giving you the tell-all on how to begin building out the ecosystem for the kind of experience that you want to design for your patients. They share what a high-ticket offer could look like for you if you went all in, insights into why low-ticket offers take the same amount of effort (if not more) than high-value ones with less return, and many other key takeaways!
If you want to build out a business that is truly scalable and smooth-sailing and create offers that work for you and your patients, be sure to tune in!
Key Takeaways:
[:56] What is the common mistake that practitioners are making with regard to their ad strategy?
[1:45] What makes a good ad strategy? What are some of the factors that influence an ad having a good return on investment?
[2:29] Today’s topic: high-ticket offers and raising your rates!
[2:40] Welcome back to the Virtual Practice Podcast!
[3:41] When it comes to concierge (or higher-end) health experiences… what would you be willing to pay for?
[5:03] What are high-ticket offers?
[6:22] What a high-ticket offer looks like on a week-to-week basis.
[7:27] What a high-ticket offering in your ecosystem will do to the money management side of your business.
[8:52] Why high-ticket offers work for both you and your client.
[10:46] Why low-ticket offers take the same amount of effort (if not more) for less return.
[11:08] The value is in selling one high-ticket offer rather than tens of low-ticket offers.
[12:20] Braden shares his experiences on how high-ticket clients are often more compliant, easier clients.
[14:08] How do you attract clients that will go for these high-ticket offers?
[17:02] Why you should start building out your high-ticket offers before your low-ticket offers.
[17:32] The elephant in the room regarding low-ticket offers.
[18:00] What we can do as a practitioner if we are in a jurisdiction where we can’t build out an offer as a package.
[20:18] Braden highlights key pieces about high-ticket offers.
[21:09] Where to get started with designing a high-ticket experience.
[24:34] Braden’s three key takeaways!
[25:25] Coming up next week: meaningful ways to add income diversification!
[25:57] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[26:14] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Selling one high-ticket compared to selling one low-ticket [is] the same amount of work. … Getting that first sale can sometimes be the most difficult — but which one would you rather? And which one’s going to actually help the person on the other end?” — Braden Urquhart
“It has been my experience in life and in practice … that when someone is willing to pay to be all in, they also pay attention. They follow the rule, they go home, and they do it. They are actually not your high-maintenance patients.” — Meghan Walker
“I think when you want to build that business [that scales], if you already have that opportunity or cushion underneath you [of a high-ticket offer], it’s going to be a lot less stressful than trying to do it from the ground-up.” — Braden Urquhart
“You need a solid offer for your 1:1 practice that you know people are interested in and are going to invest in consistently.” — Braden Urquhart
“Stop assuming that people are not going to want to pay for that higher touchpoint — because they do and they will! … It’s just that you haven’t put that offer out yet.” — Braden Urquhart
Meghan and Braden open this week's show with a discussion on the myths surrounding being a successful practitioner. From having to own your own clinic to super influencers Braden and Meghan debunk these myths that seem to be hanging over a lot of people’s minds. Meghan also explains the million dollar model and how there are two concepts surrounding a seven figure practice: Quadrants of readiness and specific benchmarks to hit and when/how you should expect to hit them.
Key Takeaways:
[:28] Meghan asks Braden what is the myths floating around in people’s minds that can help you make a million dollar practice
[3:40] Welcome back to the Virtual Practice Podcast!
[4:20] Braden asks Meghan to explain her version of The Million Dollar Model
[7:17] Meghan explains how the Quadrants of Readiness are stages of evolution that healthcare consumers move through
[11:13] What needs to be in place to hit that first six figure mark.
[17:01] How a consistent marketing system and methodology can take you from one hundred thousand dollars to three hundred thousand dollars.
[20:20] Being mindful of consistent traffic while not charging to much to get new patients in the door as well as utilizing high ticket offers to continue to grow towards the one million dollar practice
[27:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[27:53] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Call To Action:
To find out if a Ginger Desk Virtual Assistant is the right fit for your practice, send us an email to hello@gingerdesk.com
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“There is a ton of successful practitioners that don’t have 10000 followers on instagram” — Meghan Walker
“You need to define your niche or arena of expertise” — Meghan Walker
“When you are really good at what you do and you have clearly defined an arena of authority, you charge accordingly” — Meghan Walker
“If you don’t have tension in your business, if you don’t have volume coming into your business you don’t get to move up the ladder” — Meghan Walker
Welcome back to the Virtual Practice Podcast! As Brayden and Meghan enter season 2, they are contemplating the taboo topic of money.
Financial stability is a key predictor of health outcomes and in an industry with financial uncertainty Meghan and Brayden discuss the importance of keeping your rates as valuable as the time you are giving. Time is the most valuable asset in your arsenal.
Over the next 12 episodes you will hear a lot on the topic of finances within the field, so welcome back to the Virtual Practice Podcast!
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Today, Meghan and Braden are joined by another fantastic guest, Dr. Julie Durnan; naturopathic doctor, entrepreneur, and visionary. Her clinic, Restoration Health Clinic, in North Vancouver, BC, is reinventing the patient experience for women and families.
In Julie’s newest startup, Ginger Desk, she is changing the way clinicians operate by removing the barriers to growing their business by providing highly-experienced virtual assistants at a fraction of the cost of hiring staff.
A Virtual Assistant can be your gatekeeper between you as the practitioner and your patient — freeing up your time to see more patients and build your business towards its future state. In this episode, Julie shares the steps to take if you’re looking to hire a VA, how to know when you need a VA, the kinds of tasks that you can delegate to a VA, and how hiring a VA can benefit you.
Key Takeaways:
[:10] What happened to Meghan’s virtual assistant business idea?
[1:23] Welcome back to the Virtual Practice Podcast!
[1:41] About today’s fantastic guest, Dr. Julie Durnan.
[2:10] Meghan and Braden welcome Julie to the podcast!
[2:41] The backstory of how Julie started Ginger Agency.
[3:58] The important benefits of hiring a virtual assistant.
[8:17] The tasks that a virtual assistant can take over for a practitioner.
[10:38] Julie shares about how they go about hiring with Ginger Agency.
[14:05] Meghan underscores the importance of what you really should be focusing on as a practitioner.
[14:31] Why taking on a VA is both a time-saver and extremely cost-effective — especially if you’re early on in your practice.
[18:58] The symptoms of a practitioner who needs a VA.
[20:26] The three pieces of advice Julie wants to instill in all practitioners listening in.
[21:23] Where to access an exclusive training (for Virtual Practice Podcast listeners only!) on everything you need to know about finding a VA.
[22:34] This episode marks the end of the first season of the Virtual Practice Podcast!
[22:46] The theme of the second season of the Virtual Practice Podcast: income diversification.
[23:39] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[23:53] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Dr. Julie Durnan’s LinkedIn
Restoration Health Clinic
Ginger Desk
How to Hire a Virtual Assistant Masterclass
45 Tasks to Outsource to Your Ginger Desk Virtual Assistant
Impact LIVEs Event
Call To Action:
To find out if a Ginger Desk Virtual Assistant is the right fit for your practice, send us an email to hello@gingerdesk.com
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Today, Meghan and Braden are excited to be joined by their friend and colleague, Dr. Sarah Harbottle!
Dr. Sarah Harbottle is not only a naturopathic doctor – but also a classic overachiever – because she’s also, simultaneously, a licensed lawyer! This presents The Virtual Practice Podcast with a very unique opportunity to have a conversation around some of the regulatory, legal pieces that are crucial to keep top-of-mind as practitioners.
In this conversation, Dr. Sarah Harbottle shares the top three things that every practitioner should know about protecting themselves legally, some of the common red flags she sees in the industry as it pertains to legality, what you need to know in terms of creating a contract with a clinic, and what you need to know about insurance coverage as an online practitioner.
Key Takeaways:
[:09] Did Meghan and Braden always want to be entrepreneurs?
[1:27] Welcome back to the Virtual Practice Podcast!
[1:58] Meghan and Braden welcome and introduce Dr. Sarah Harbottle to the podcast!
[2:54] How virtual practice changes what we need to be thinking about in a legal context as practitioners.
[5:35] What we need to keep top-of-mind in terms of our contracts with clinics.
[6:52] Is risk-shifting more towards the clinic owner or the practitioner?
[8:26] What insurance does a practitioner need for an online program?
[11:38] Do most insurance companies cover general group patient treatment programs?
[13:06] What are some of the common mistakes or red flags that Dr. Sarah Harbottle is often seeing in the industry as it pertains to legality?
[16:04] How Health Hives helps protect you as a practitioner.
[17:06] The top three things that Dr. Sarah Harbottle wishes everyone knew as a practitioner about protecting themselves on the legal side.
[18:32] Meghan and Braden thank Dr. Sarah Harbottle for joining the podcast and sharing her insights.
[18:51] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[18:58] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Sarah Harbottle Law
Dr. Sarah Harbottle’s LinkedIn
Dr. Sarah Harbottle’s Instagram
Life Integrative
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Focusing on relationship and affiliate marketing can be extremely influential in accelerating your career forward. Especially in today’s world with more businesses and practices going online, it is crucial to virtually foster these communities and relationships to add value to one another’s audiences on your respective social media channels.
In today’s episode, Meghan and Braden share how you can drive traffic to your business or practice by leveraging relationship marketing, how to begin fostering genuine relationships online, and why cultivating these relationships is key to taking you to the next level within your business or practice.
Key Takeaways:
[:09] The number one thing that has been most influential in moving Braden’s career forward.
[2:15] The number one key factor that has accelerated Meghan’s career.
[3:11] Welcome back to the Virtual Practice Podcast!
[3:50] What relationship/affiliate marketing is.
[5:18] An example of relationship marketing and how it enables your audience to be of service to other people.
[6:32] Why relationship marketing is not/does not have to be disingenuous.
[7:48] Meghan shares some positive examples of leading with relationships and her personal experiences with relationship marketing.
[8:28] How to begin facilitating these genuine relationships.
[10:52] How to reach out to people virtually and begin to foster a potential relationship.
[12:30] Meghan’s task for you: create a dream list of the 20 people whose platforms would be super helpful for you to be on and consider how you could be of service to them.
[14:15] Why cultivating these relationships is the key to taking you to the next level within your business or practice.
[15:52] Meghan’s top three takeaways for relationship marketing.
[17:02] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[17:11] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Range: Why Generalists Triumph in a Specialized World, by David Epstein
Virtual Practice Podcast Ep. 16: “Paid Traffic: What You Need to Know”
Virtual Practice Podcast Ep. 18: “How to Use Instagram to Grow Your Practice”
The Clinician Code
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Sometimes as practitioners, we’ll focus more of our attention on getting new patients, new eyes on our social media platforms, and new leads… but the truth is: the fortune of your business actually depends on how well we can keep, maintain, and deliver transformation upon our existing audience and clientele.
In this conversation, Meghan and Braden are giving you the lowdown on the top five things you need to know to remarket, reinvigorate, and re-engage your audience! They share tips on how to foster relationships virtually, touch base with your audience on a more personal level, become the primary focus in their inbox, and build out offers your audience actually wants.
Key Takeaways:
[:08] About Meghan’s recent retreat.
[1:31] Welcome back to the Virtual Practice Podcast!
[1:59] About today’s topic: remarketing.
[3:21] How and why we need to be thinking about these concepts of remarketing, reinvigorating, and rhythm.
[4:18] #1: What is the cadence in which you are mailing your list?
[5:18] #2: What does it mean to “scrub” your mailing list? And should you do it?
[6:25] How to become a primary focus in somebody’s inbox (and get out of their promotions folder).
[8:00] #3: How to move people from stagnant to excited.
[10:08] #4: How to leverage any type of paid traffic or ads to your list.
[11:33] #5: Communicate with your audience and create an offering that they want.
[13:31] Braden’s advice for those that are just starting to build their practice and/or programs.
[14:45] Meghan’s top three takeaways on remarketing.
[15:55] About next week’s episode!
[16:06] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[16:22] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Clinician Business Labs
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Braden is sharing his top 10 list of everything you need to know about SEO as a practitioner and what you can do to optimize it to increase traffic, sales, and engagement.
If you don’t know where to get started with SEO, you won’t want to miss this episode! Braden’s actionable list shares exactly what steps you can take to get started on your SEO journey, how to optimize it if you already know some of the basics, and the top three most important pieces you need to focus on, wherever you may be in your SEO journey.
Key Takeaways:
[:08] Today’s topic: SEO for practitioners!
[1:10] Welcome back to the Virtual Practice Podcast!
[2:34] What is SEO?
[2:53] #1: Know your avatar.
[3:14] #2: Understand the intent of the person that’s searching for you/your content.
[3:35] #3: Keywords and key phrases.
[6:24] #4: Where to include your keywords and phrases.
[8:10] What is an H1 tag? Why is it important?
[10:30] #5: Optimize your page for readability.
[11:05] #6: Utilize SEO programs, plug-ins, and tools.
[12:12] #7: Connect to Google Search Console.
[14:20] #8: Set up your Google Analytics.
[14:33] #9: Make sure your site is secure.
[14:51] #10: Make sure your site loads fast.
[17:06] Braden’s top three takeaways.
[18:25] Next week’s episode: remarketing and re-engaging our community!
[18:51] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[19:33] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Ubersuggest
Yoast (SEO Plug-in)
Squarespace’s built-in SEO tools
Google Search Console
Google Analytics
GTmetrix
Impact LIVEs
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
As a practitioner, you’re engaging with so many different social media platforms to market and grow your practice — but do you know why you’re doing it? Are you on Instagram just because everyone else is on Instagram… but you don’t really have a strategy behind what it is that you post?
Joining Meghan and Braden today is an amazing woman doing incredible things in the world. Dr. Alicia MacPherson is a naturopathic doctor, the creator of the MacPherson Method, and a total boss on leveraging Instagram to grow her practice. Dr. MacPherson has not only created a very compelling business model, but she has done so in a very short amount of time! She has been strategic, focused, and completely in alignment with her goals – which is what she is going to be teaching you all about today!
If you want to level up your social media game, don’t miss out on this conversation with Dr. Alicia MacPherson!
Key Takeaways:
[:08] About todays’ topic: leveraging Instagram to build your business.
[2:18] Welcome back to the Virtual Practice Podcast!
[2:46] About today’s amazing guest, Dr. Alicia MacPherson.
[3:24] Meghan and Braden welcome Alicia.
[3:33] Alicia shares the story of building her business since becoming a naturopathic doctor.
[4:57] How and when did Alicia discover her niche for Instagram?
[6:06] Why Alicia decided to focus in on Instagram rather than other social media platforms.
[7:37] Where and how Alicia repurposes her Instagram content.
[8:58] Alicia’s observations around her sales cycle and ‘collapsing time.’
[9:55] How Alicia converts a fan from Instagram to becoming a client or customer.
[12:10] Why Alicia used to be fearful of posting on social media and how she moved past these fears.
[13:37] Does Alicia receive any pushback from posting on social media as a practitioner? If so, what has she learned from it?
[15:43] Alicia shares her business model and how she’s designed her practice.
[17:31] How Alicia approaches the situation of when a client wants her to work with them personally rather than one of her team members.
[19:49] When and how Alicia initially decided to bring on team members.
[21:03] Alicia speaks about the ‘true freedom’ she has now achieved with her business.
[22:02] Alicia three key pieces of advice that she wants to give to every entrepreneur about the potential possibilities that can be unlocked with Instagram (and other social media).
[23:40] Meghan and Braden thank Alicia for joining this week’s episode.
[24:10] About next’s weeks episode all about SEO.
[24:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[24:52] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Dr. Alicia MacPherson
MacPherson Method
@Dr.AliciaMacPherson on Instagram
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Keep showing up because you don’t get clarity on what you want to do unless you are doing it.” — Dr. Alicia MacPherson
“You’ve just got to show up. And as you find your words, and your messaging, and your positioning, it comes together beautifully.” — Dr. Alicia MacPherson
“Every single milestone I’ve hit in my business [has] been because I’ve unwired another piece of personal growth.” — Dr. Alicia MacPherson
“Showing up every day is the most important [to growing your practice].” — Dr. Alicia MacPherson
Today’s topic is all about selling and converting people into your program/s through the art of conversation. When you’re trying to sell someone a high-ticket offer, whether that be one-to-one care or a program/offer, it is important to know what to say and how to say it to ensure that they are saying, “Yes,” by the end of your conversation.
In this episode, Meghan outlines the two main models of converting people into your program/offer, the framework to use for the one-to-one conversation aimed at converting, and the seven essential Ps that make up an effective discovery call.
Key Takeaways:
[:08] Does Meghan enjoy selling?
[1:15] Welcome back to the Virtual Practice Podcast!
[1:42] About today’s topic: converting people into your program through conversation.
[2:02] Meghan sets the stage for the conversation.
[3:51] The two main ways of converting people into your program(s) or offer(s).
[7:47] How to know which of these two ways of converting you should be using in any given scenario.
[10:36] The seven essential Ps for an effective discovery call.
[22:16] Meghan’s three main takeaways for converting people.
[23:59] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[24:20] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
The Virtual Practice Podcast Ep. 13: “High-Ticket Offers & How to Market Them”
The Virtual Practice Podcast Ep. 14: “Selling From a Webinar Part 1: What Should I Say?”
The Virtual Practice Podcast Ep. 15: “Selling From a Webinar Part 2: What Teach Do I Need?”
Impact LIVEs Event
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Paid traffic is not the same as it used to be, and in this episode the expert himself on all things paid traffic, Braden Urquhart, is taking listeners through everything they need to know! He shares how paid traffic has changed in recent years, what the future holds for paid traffic, what you need to know as a practitioner regarding it, and most importantly: how YOU can leverage paid traffic to drive more traffic to your virtual practice.
Paid traffic is an advanced maneuver — but it is not out of reach. When you have established the strategy that you need to work from with respect to the rest of your business and are clear on the marketing pieces that you want to deploy… everything is well within reach! Be sure to get your pen and paper out and take notes on this episode!
Key Takeaways:
[:08] Megan and Braden introduce today’s topic on paid traffic!
[1:45] Welcome back to the Virtual Practice Podcast!
[2:14] What does paid traffic refer to?
[2:55] Why you might utilize paid traffic as a practitioner.
[2:53] Braden breaks down the different types of paid traffic.
[5:29] What intent-based marketing/paid traffic looks like.
[6:54] Generally, are all the top results from Google, etc. a result of paid traffic?
[7:47] What happens to our ability to be found organically when our whole practice is virtual?
[8:56] How can we get more specific with who we are targeting with our paid traffic so that it is more effective?
[9:44] How we can find out what our ideal clients are searching for?
[12:57] Why you don’t have to be a “numbers person” as a practitioner to leverage paid traffic.
[14:12] What you should know as a practitioner if you’re looking to bring on a paid traffic expert.
[15:23] How much should we be investing into paid traffic as practitioners?
[18:40] Braden highlights his top three takeaways about paid traffic.
[19:54] Paid traffic is an advanced maneuver — but not out of reach.
[20:35] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[20:51] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Ubersuggest
Impact LIVEs Event
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“It’s not that you’re not a ‘numbers person,’ you just don’t know what numbers you need to know in this particular context.” — Meghan Walker
“We need to know what we’re asking for. I believe really strongly that practitioners should not be running their own paid ads. You should be pulling in an expert for those types of pieces.” — Meghan Walker
“To be an effective marketer, you need an effective offer. You need an offer people are going to talk about.” — Meghan Walker
“For many practitioners, [paid traffic] is an advanced maneuver. But when I say ‘advanced maneuver,’ I want you to know that it is not out of reach.” — Meghan Walker
In this episode, Meghan and Braden are wrapping up their two-part series about selling from webinars! Last week, they covered the age-old question of, “What should I say?” and in this episode, they’re taking you to the tech side!
Even if you’re tech-phobic and are nervous to take the first steps regarding what to buy or leverage, Braden has got you covered in this episode! He takes you through all of the basics on where to host your webinar, what you need to run your webinar, how to bring people to your webinar, what tech you should and shouldn’t skimp on, and all of the other key pieces you need to consider having in place prior to hitting “live” on your first webinar. Be sure to get out your pen and paper for this one!
Key Takeaways:
[:10] About part 2 of Meghan and Braden’s series, ‘Selling From a Webinar!’
[1:53] Welcome back to the Virtual Practice Podcast!
[2:20] What platform should you select to host your webinar?
[6:09] What will want to have in place if you’re running a Zoom webinar so that your leads can easily follow up or make a purchase.
[7:07] Steps you should take if your sales pitch is going toward booking people in for a discovery call.
[8:44] Why these few steps are all you really need on the tech side to get started!
[9:17] How to get people into your webinar.
[10:10] Which presentation software you should consider.
[10:42] What you should do if you really want to up your game with a better microphone and better lighting!
[13:46] Braden and Meghan’s additional tips for having a professional-looking camera shot.
[14:54] Is it possible to get started with your first webinar for less than $500?
[15:39] Braden’s top three tech takeaways for your webinar.
[17:05] Meghan’s biggest tip.
[17:32] About next week’s episode!
[17:47] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[18:00] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Zoom
WebinarJam
Demio
Stripe
ThriveCart
PatientBase
ClickFunnels
WordPress
Jane
Practice Better
Calendly
ActiveCampaign
Keynote
Powerpoint
Canva
Audio-Technica AT2020 (XLR)
Audio-Technica AT2020 (USB)
10” Ringlight
18” Ringlight
Diffuser for 7-11” Ringlight
Diffuser for 18” Ringlight
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Today Meghan and Braden are starting a two-part series all about webinars. Especially in the health and wellness realm, webinars remain at the top of Meghan and Braden’s list for the tools that you can use to grow your practice.
In this first part of the two-part series, they’re answering the popular and age-old question: “What should I say?”
They explain how to get the outcomes that you’re looking for, the six distinct phases of a webinar, how to make a sale at the end of your webinar, and how to begin planning out the strategy and roadmap for your first webinar. Whether you've written off the effectiveness of webinars in the past or have felt unconfident to publicly speak, now’s the time to take a second look and consider what they really could do for you and your practice.
Key Takeaways:
[:10] On a scale of 1‒10, how much do you love webinars?
[1:44] Welcome back to the Virtual Practice Podcast!
[2:15] About today’s episode: “Selling from a Webinar Part 1.”
[2:25] Meghan compares the differences between a webinar and speaking at a live event.
[4:00] Common challenges with creating a webinar and the basics that you need with getting started with crafting a webinar.
[6:04] How to hook people right away with your webinar.
[7:30] How you can deconstruct their previous beliefs or preconceived notions.
[9:05] How to build out the teaching phase of your webinar.
[9:53] What the reconstruction phase of your webinar should look like.
[10:26] How long each of these phases of your webinar should last.
[11:08] How to close your webinar and sell your offer.
[16:04] What you should think about, regarding selling effectively with your webinar.
[16:52] Are there other strategies that work just as well as a webinar?
[18:08] Why you should still do webinars even if you’re a “bad public speaker.”
[19:20] Meghan’s key takeaways on webinars.
[21:48] About next week’s episode, “Selling From a Webinar Part 2.”
[21:55] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[22:15] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Signature Talk Roadmap
Clinician Business Labs
IMPACT LIVEs Event — Nov. 18th‒21st, 2021
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
In addition to the regular one-to-one care that you have always provided as a practitioner, you can and should have an offer that is akin to “business class” on a flight. These are called high-ticket offers.
High ticket offers are often the least leveraged element of a person’s business. As a practitioner, you only have so much time that you can share with your patients. If you stretch yourself thin by offering one-to-one care to every single one of your patients, you’ll burn out fast. It’s important to have a high-ticket offer for those patients who are looking for more specialized care.
In this episode, Meghan takes the hot seat as she answers Braden’s questions on what a high ticket offer is, the kind of person or situation in which it might be of interest, why it is important to consider offering a high ticket option for your patients (especially in today’s world), and key takeaways to keep in mind when you’re considering offering a high ticket option.
Key Takeaways:
[:09] Do you travel business or economy?
[2:40] Today’s topic.
[2:50] Welcome back to the Virtual Practice Podcast!
[3:17] About today’s episode.
[3:36] What is a high-ticket offer?
[8:14] Why is it important to consider offering a high-ticket option for your patients?
[10:44] How marketing is different for your high-ticket offer and what you can do to position it most effectively in front of the right eyes.
[15:33] Meghan offers her final pieces of advice for balancing your high-ticket offer with your traditional offer.
[17:30] Key takeaways to keep in mind if you’re considering offering a high-ticket option.
[19:21] What to look forward to in the next few episodes!
[19:32] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[19:49] If you are looking for a place to see patients and you don’t want the hassle of contracts, rent splits, or commitment, head on over to HealthHives.com to create your free account!
Mentioned in This Episode:
Virtual Practice Podcast Ep. 8: “The Downfall with 1:1 Practice… and What to Do About It”
Clinician Business Labs
IMPACT LIVEs Event — Nov. 18th‒21st, 2021
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
In this episode, Meghan and Braden are joined by an incredible guest — Mike Kim! Mike is a business coach, marketing strategist, speaker, and author who specializes in personal branding, product launch strategies, and copywriting. His company, Mike Kim Enterprises, helps entrepreneurs market and monetize their coaching and speaking businesses using practical and actionable frameworks. He has served some of today’s most influential thought leaders, including John Maxwell, Dr. Amen, and Donald Miller of StoryBrand. His podcast, The Brand You Podcast, has recently reached a milestone of 300 episodes (which few only dream of!) And his newest book, You Are the Brand, is already a USA Today and Wallstreet Journal bestseller!
Together, Meghan, Braden, and Mike discuss the concept of “sticky stories” and how you can leverage them to sell your personal brand. Mike holds the strong belief that marketing isn’t about closing a sale; it’s about opening a relationship. And in this conversation, he lays out exactly what clinicians and business owners need to know to build out who they are as a brand, how to build something worth talking about, and how to share that with the world.
Key Takeaways:
[:13] What is your signature story?
[1:00] Braden shares one of his personal brand stories.
[2:55] About today’s guest, Mike Kim, who will be a guest speaker at the upcoming event, IMPACT LIVEs!
[3:25] Welcome back to the Virtual Practice Podcast!
[3:45] Braden introduces Mike Kim.
[4:37] Braden welcomes Mike to the podcast!
[5:32] What does “you as the brand” really mean? Is there a line between “you” and “your brand”?
[7:08] Mike explains the three types of “sticky stories” you need to be aware of as a brand and why they’re important.
[9:55] Why it is so important to have a story as a clinician.
[11:40] The big questions you should be asking yourself to discover your own sticky stories.
[14:41] Now that we’ve moved into a virtual world, has how we tell these stories changed? Are there new rules for communicating with our customers/potential customers?
[18:09] Braden reflects on the first IMPACT LIVEs Event that he went to and first met Meghan Walker.
[18:57] Mike shares three key takeaways on branding for heart-centric entrepreneurs.
[22:37] Meghan thanks Mike for joining the podcast and shares her excitement for the upcoming IMPACT LIVEs Event!
[23:20] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
Mentioned in This Episode:
Mike Kim
IMPACT LIVEs Event — Nov. 18th‒21st, 2021
John Maxwell
Dr. Amen
StoryBrand (Donald Miller)
The Brand You Podcast with Mike Kim
You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business, by Mike Kim
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Your personal brand is an identity made up of a combination of your ideas, your expertise, your reputation, and your personality. It’s all those four things.” — Mike Kim
“What ticks you off, what breaks your heart, and what’s the big problem you’re trying to solve? If you can just communicate [your answers to these] naturally … it really helps people build rapport with you.” — Mike Kim
“From a marketing standpoint, it’s so, so important that we tell these [sticky] stories.” — Mike Kim
“There are three reasons why people tune into content — any kind of content — education, inspiration, or entertainment. That’s it.” — Mike Kim
“Marketing isn’t about closing a sale; it’s about opening a relationship.” — Mike Kim
“The best communicators follow this rule: they never tell a story without making a point and they never make a point without telling a story.” — Mike Kim
In running a business, you’re going to have just as many awesome successes as you are going to have failures. Mistakes are simply a part of showing up and taking chances! But — that doesn’t mean we can’t learn from others’ mistakes so we don’t have to make them for ourselves!
In this episode, Meghan and Braden are bringing you their top five marketing mistakes that you might already be making with your marketing. Tune in to learn how you can avoid these top five marketing mistakes and take action today to improve your marketing strategy!
Key Takeaways:
[:09] Does Meghan have any marketing horror stories?
[1:51] Welcome back to the Virtual Practice Podcast!
[2:24] About today’s conversation on the top five marketing mistakes that you might be making!
[2:59] Are you marketing all of the time? This is what you need to consider.
[4:12] Mistake #1: Not knowing who your target audience is.
[5:28] Mistake #2: Busy-work marketing.
[7:20] Mistake #3: Not getting clear on your offer(s).
[9:16] Mistake #4: Not measuring your results.
[11:07] Mistake #5: Not showing up with confidence.
[13:47] The fastest way to develop people’s confidence in you and your product or service.
[14:50] Today’s episode’s top three takeaways.
[15:46] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“You’re always marketing, no matter where you are.” — Braden Urquhart
“You have to know who your target audience is. You’re not going to be everything to everyone. … Pick your target market.” — Meghan Walker
“If you can’t measure [your results], you don’t really know what’s working and what’s not.” — Braden Urquhart
“One of the fastest ways that people can actually develop confidence in you … is by showing up. … If you want to be that trusted authority … you’ve got to show up.” — Meghan Walker
“Know who [you help] and how you help.” — Meghan Walker
“Show up over and over again. … Show up for the people who are looking to you to be a leader.” — Meghan Walker
As practitioners, it is important to have a website. It is very difficult for your business to survive long term without a web presence. But — having a website is not black or white. There are some very important things you need to know about in order to take your presence online.
In this episode, Meghan and Braden are going to tell you everything that you need to know to bring your presence online, what you need vs. don’t need when you’re building out your first website, what you should include, the essential pieces for the long-term and short-term of your business, the one exception of why you shouldn’t have a website, and how to make build-it-yourself templates more professional.
Key Takeaways:
[:09] Do practitioners actually need a website for their business?
[1:08] What Meghan and Braden will be discussing today.
[1:25] Welcome back to the Virtual Practice Podcast!
[1:53] What should your website include?
[2:52] Why should you build a website? It will help you build credibility in your marketplace, attract customers through your search engine, and display your services.
[5:15] How do we get a high-quality website on the marketplace that has a low barrier to entry?
[7:55] Red flags to be aware of when you’re building your own pieces with your website.
[8:51] How to make a build-it-yourself template look more professional.
[9:32] Why having a website for your business is so essential in both the short-term and the long-term.
[10:55] The Virtual Practice Podcast’s focus for the next 12 episodes: “How to market your virtual practice.”
[11:31] The three main takeaways that listeners need to know when it comes to building your first website.
[12:55] As long as you have an offer, you need a website.
[13:34] What to look forward to in next week’s episode!
[14:05] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
Mentioned in This Episode:
PatientBase.io
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Absolutely yes; You need a website. There aren’t many businesses that are going to survive long-term without an actual web presence.” — Braden Urquhart
“Your website is basically your online presence; your online storefront that basically allows people to go there anytime, learn about you, how to contact you, what your services are — and it doesn’t have to be crazy.” — Braden Urquhart
“If you’re not being found in search engines, you’re going to lose a lot of business. … If they can’t go ahead and Google you … you’re probably going to lose half of your traffic.” — Braden Urquhart
“If you’re not Googleable … you don’t exist.” — Meghan Walker
“If you’re putting up your website today, think about that one thing you want people to do, and then focus your website and your flow around that.” — Braden Urquhart
“Treat your website as an extension of your business.” — Braden Urquhart
List size — a topic that is often discussed in the entrepreneurial world. How big should a list be? How do you get leads? How do you build out irresistible lead magnets? How can you improve your lead generation?
A big regret that entrepreneurs have is not building out their email list sooner. Putting effort into this piece is key to running a successful business and earning the money you deserve for the incredible work that you are doing in this world.
So today, Meghan and Braden are taking a deep dive into lead generation. They’re going to give you the ins and outs of the technical side, what you need to know to direct your leads to your high-value offer, the top three pieces you can put in place today to build out your list, and why you literally need to stop everything that you are doing in your business so that you can begin creating some high-converting lead magnets.
Key Takeaways:
[:09] How big should our list size be?
[1:16] What is a good ratio for list size:revenue? Is there a benchmark or does it depend on the industry?
[2:22] Welcome back to the Virtual Practice Podcast!
[3:00] What Meghan and Braden will be discussing today.
[3:56] Braden breaks down the basics of what lead magnets are and what we need to keep in mind on the tech side when it comes to lead generation.
[7:05] The key fundamentals of lead generation (that entrepreneurs often miss)!
[9:08] The best-performing lead magnets that Braden is currently seeing.
[10:37] What VSL is and how you can use it.
[11:03] How and why webinars accelerate the sales cycles.
[11:40] How long will it take to build your list?
[13:00] Three simple steps that you can deploy today to get your lead magnets and lead generation out into the ecosystem.
[14:30] Meghan’s call-to-action for all the entrepreneurs listening in today: Can you clear your schedule to begin building some lead magnets?
[15:27] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Does your list generate revenue? If it doesn’t, it doesn’t matter what size it is because it isn’t doing anything for you.” — Braden Urquhart
“If you have 1,000 people on your list and not a single one bought over the last year in all the offers you sent them, it’s time to rethink your list-building strategy.” — Braden Urquhart
“Be really clear on your messaging, what your offer is … and then follow through on that.” — Braden Urquhart
“[If] you’re building a successful business or … looking to build an empire, it’s going to take time. It’s not going to be an overnight thing.” — Braden Urquhart
“What’s someone else offering that you have to pay for [that] you’re just giving away for free? That’s going to be an irresistible lead magnet.” — Braden Urquhart
“Align your lead generation with your high-value offer.” — Braden Urquhart
“Every once in a while, to move the needle on your business and your life, you have to hit pause on the thing that’s taking up the most amount of time.” — Meghan Walker
Lately, there’s an epidemic of absolutely exhausted, overworked, unwell practitioners who have only been shown one model of delivering care — the 1:1 practice model.
The main problem with this 1:1 model of care is that it’s massively resource-intensive — and not just financially, but emotionally. With how much work that practitioners put into delivering 1:1 care, it is nearly impossible for them to be effectively compensated.
In this episode, Meghan and Braden are debunking the false notions around 1:1 care being the only and most effective way of working with your patients, the three simple steps you can take as a practitioner today to move away from the 1:1 model of delivering care, and the other methods that are available to you outside of 1:1 care (and why you should really consider them)!
Key Takeaways:
[:08] What is Braden’s secret to balancing his time?
[2:25] Welcome back to the Virtual Practice Podcast!
[3:13] The big problem with the 1:1 model of care.
[4:42] The two false notions that trick us into believing that 1:1 care is an effective way (or the only way) to get patients better.
[5:54] Beyond 1:1 care, what other options are available to practitioners?
[7:35] The quadrants of care and the quadrants of readiness.
[13:08] Meghan’s recommended first steps to take to direct (or redirect) patients to an option outside of 1:1 care.
[15:23] The top three simple steps you can take today to move away from the 1:1 model of care.
[16:58] Where to learn more from other practitioners who have already gone through this process.
[17:30] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
Mentioned in This Episode:
Clinician Business Labs
Clinician Business Labs Facebook Group
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“The problem with [this 1:1 model of care] … is, one, it’s massively resource-intensive. … The second problem with it … is that the notion of 1:1 as an effective way to get patients better is based on two assumptions … the first [being] that ‘everybody wants it.’” — Meghan Walker
“These assumptions [around 1:1 care] are now coming at the expensive of the health — financially and otherwise — of practitioners” — Meghan Walker
“Get really clear on who you’re treating. … More and more as your practice moves into the online space … you really want to carve out your niche and know who you’re treating.” — Meghan Walker
“Spend your time delivering strategy; not teaching.” — Meghan Walker
“Create a quarter-by-quarter plan of execution. … [Know that] as you start to create these new elements to your practice, it doesn’t have to be an overnight thing.” — Meghan Walker
Today, Meghan and Braden are giving you the lowdown on what you need to know about “high-converting” websites!
There are some really simple things that you can do to immediately see improvement in the conversion rates of your website. Beyond just the basics of having a site that tells users who you are and what you do, Meghan and Braden are sharing the steps that you can take to really drive customers forward in taking action on your site. Tune in to learn how to truly leverage your website so that it is working on your behalf to move even more people towards you so that you can help them along their journeys!
Key Takeaways:
[:10] What website builder is better? Wix or Squarespace?
[1:51] Welcome to the Virtual Practice Podcast!
[2:43] Exploring the notion of “high-converting” websites.
[3:20] What is a high-converting website?
[4:32] What is “conversion” when it comes to websites?
[5:07] Why a call-to-action is vitally important for your website to have.
[5:53] Why you should have one call-to-action, not several.
[6:19] The difference between your website and a landing page, and when to use one versus the other.
[7:01] How do we make our website high-converting? What should we keep top of mind?
[8:15] What the user experience should look like on your website.
[11:05] The mistakes that Braden sees individuals commonly make when it comes to their website.
[12:21] How to know if your website is too slow… and when you should consider using pop-ups.
[13:49] What can help improve the speed of your site?
[14:55] Why your best choice is to hire someone to work on your website.
[15:45] Why you should check out PatientBase.io!
[16:08] Three simple steps you can take today to increase conversion on your site.
[18:36] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[18:54] If you’re looking to understand more about taking your practice virtual, sign up to HealthHives.com today!
Mentioned in This Episode:
Wix
Squarespace
PatientBase.io
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“We need to have a website which says who we are and what we do. But that, in and of itself, is not really helpful if we’re not driving customers to take a next action.” — Meghan Walker
“A good high-converting website has … clean design, great user experience — but the number one thing is that it has a clear path to conversion that … the customer can follow from one step to the other. ” — Braden Urquhart
“You need to be clear on your messaging. … You also want to take away the noise.” — Braden Urquhart
“The moment [a person enters your website], you just need to be clear on what you offer and who you serve.” — Braden Urquhart
“Create that great user experience and set the expectations. … You want to make sure those expectations are clear from the moment they are thinking about booking to even after they book.” — Braden Urquhart
“At the end of the day, our website has to be working on our behalf. It’s another tool we put out into the world to help leverage our message … our time, and move more people towards us so we can help them.” — Meghan Walker
Today, we have our very first guest joining us on the podcast — Chana Ross! Chana is a pelvic health physiotherapist, clinic owner, business coach, mother of four, and a pioneer of the virtual practice space! Her program, Virtual Practice in a Box, helps manual practitioners take their practice to the next level. She helps her clients achieve success in a hybrid model where they never thought possible. With the change in times, she has helped practitioners restructure, repurpose, and reorganize their business model and life to make more income, create more freedom, and enjoy what they love doing.
In this conversation, Chana shares her advice with practitioners on how to take your in-person model of care to a virtual (or hybrid) model of care. She shares the three core pieces that you need to consider as you move into a virtual care model, the observations she has noticed in her patients that she sees in-person vs. virtually, and her tips on how to shake your fears and take the plunge into the virtual space!
Key Takeaways:
[:11] What do grocery shopping online and virtual practice have in common?
[3:16] Welcome to the Virtual Practice Podcast!
[3:39] About the Virtual Practice Podcast’s very first guest!
[4:27] Braden and Meghan welcome Chana Ross to the podcast!
[4:49] Can manual practitioners really go virtual?
[5:29] Chana shares her own online grocery store ordering mishaps.
[6:49] About Chana’s work as a pelvic health physiotherapist and a clinic owner, and how she was able to take her practice virtually amid the pandemic.
[11:17] How does Chana measure things objectively in her business? How does she leverage her strategic knowledge to know if patients are getting better without physically seeing them?
[14:30] In a hybrid model, does Chana observe that patients require fewer visits to achieve the outcome they’re looking for?
[16:14] Chana compares the outcomes she sees in virtual care vs. in-person care.
[18:43] What does Chana say to those practitioners who believe they cannot shift to a virtual or hybrid care model?
[22:08] Chana’s three core takeaways for those moving into or considering a virtual care model.
[24:41] About Chana’s current offerings for practitioners.
[25:58] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
Mentioned in This Episode:
Chana Ross’s Website
Chana Ross’s Instagram
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“100%. Manual practitioners can go virtual.” — Chana Ross
“Up until this point, we truly believed that our hands … were the golden ticket to getting people better. … And what virtual care has shown us is … that is the case but there are also all these other elements that we have not given … [enough] importance to.” — Chana Ross
“Where people really get stuck is when I say, ‘Virtual care works,’ what they hear is, ‘Manual care doesn’t.’” — Chana Ross
“Ask [your patients], ‘What is it about the time we spend together that you feel is helping you feel?’ … Start asking the people whose opinions actually count [with regards to] what it is about you that is of value.” — Chana Ross
“When we’re really, really good at something … you just want to do the thing you’re good at. And … a different way of treatment is going to be uncomfortable. You’re only going to get good at it by doing it and … learning more about it. … [So] just get started.” — Chana Ross
As practitioners in this industry, many of us have built our entire business and pricing structure on the assumption that 1) People want to see us 1:1, and 2) That it’s the best possible way for us to deliver care. But this model does not serve us nor our patients.
In this episode, Meghan and Braden share what you can do to innovate your offering — and not by dropping your prices, but by raising them! They provide insights on how to set your fees, think about money, how to sell your strategy (not your time), and build a sustainable practice for yourself.
It’s time to get real about what we should actually be charging for the incredible services that we deliver.
Key Takeaways:
[:11] What do coffee and a diversified offering have in common?
[1:52] Welcome to the Virtual Practice Podcast!
[2:43] Why do practitioners not charge enough? Why don’t they just raise their rates?
[5:54] Meghan shares a powerful story of the value of increasing your pricing.
[7:14] How to shift your mindset around lowering your prices vs. increasing your prices.
[9:25] How to calculate your fees and know what to charge.
[12:55] The upper limit that Meghan has seen clinicians charge.
[13:42] One of the biggest mistakes that Meghan sees in the industry in relation to pricing.
[14:45] What consumers spend their money on and why NDs need to foster demand.
[16:50] You don’t sell your time; you sell your strategy.
[17:40] The three simple steps that you can take to get out of the trap of exchanging your time for money.
[19:15] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
Mentioned in This Episode:
Health Hives.com/Traffic — Visit for your free gift!
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Do you create change in your patients’ lives? If you do … then they’re not going to go anywhere. In fact, they might appreciate it even more. They’ll see your true value if you put that value on yourself.” — Braden Urquhart
“You do not market by decreasing your pricing, but you can market by increasing your pricing.” — Meghan Walker
“If you’re running a clinical practice … you should be aiming for a 30% profit margin within your business independent of your own revenue that you drive to the practice.” — Meghan Walker
“In 99% of cases, we are currently undercharging for what it is that we’re doing.” — Meghan Walker
“You don’t sell your time; you sell your strategy. And if you can deliver your strategy in three minutes, it’s probably because you’re infinitely experienced in this industry.” — Meghan Walker
Driving traffic from the virtual space is one of the most critical ways that you can grow your practice. You can build amazing courses, have a transformational approach to care, and even be the best clinician in the world… but if people cannot find you online, none of those things matter.
Today, Braden and Meghan are talking a deep-dive into SEO — how much does it matter? What can we do to drive traffic to our virtual practice in the short-term, medium-term, and long-term? How can we optimize it?
Join the conversation to learn all about what you need to know when it comes to SEO and driving online traffic! Meghan and Braden discuss the current state of SEO, the traffic trifecta, strategies for driving traffic, how to take our SEO to the next level, and the key steps you should take today to improve your SEO.
If you’re a busy practitioner that knows they need to begin marketing and are just starting up their virtual practice, this is a not-to-miss episode!
Key Takeaways:
[:12] Does SEO matter anymore?
[1:25] Welcome to the Virtual Practice Podcast!
[2:12] Meghan’s take on online traffic and SEO through the lens of the traffic trifecta.
[3:29] Where does SEO go on the “traffic trifecta?” Why should we pay attention to SEO?
[4:44] The first step that practitioners should take in leveraging SEO to market their online virtual practice.
[6:30] What does SEO stand for?
[6:40] Why SEO has become simplified in recent years.
[7:03] What true SEO is about nowadays.
[7:41] Why it is so important to be honest and clear about exactly what your brand is about when it comes to SEO.
[8:39] Strategies for driving traffic today.
[9:38] Why choose Google Ads over Facebook Ads?
[10:29] How to generate traffic in the medium-term.
[11:57] How can we take our SEO to the next level as busy clinicians?
[13:17] The three simple steps that you can take after listening to this podcast to improve your SEO.
[15:50] Regardless of your background or credentials, if you want to build a practice or business that creates impact and health for others, Meghan and Braden are your team!
[16:49] If you are looking for Braden’s top SEO tips, head over to HealthHives.com/Traffic for your free gift!
Mentioned in This Episode:
Health Hives.com/Traffic — Visit for your free gift!
Google Ads
For More on the Virtual Practice Podcast:
Visit HealthHives.com/Podcast and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“Of all the things we could be doing, is SEO really the most important?” — Meghan Walker
“[SEO] is not your new-traffic-today kind of source. But, if you set it up properly, it’s going to reap benefits for years down the road. … You’re going to start seeing that traffic flow if you have a focus on SEO.” — Braden Urquhart
“We don’t necessarily need all of these fancy plugins … or hire all sorts of specialists to optimize our SEO. We actually just need to start by using the actual words that reflect our actual location and the actual work that we do.” — Meghan Walker
“[SEO] is about: What are people looking for? Does your website solve their problem? … If you can … keep that focus on who’s searching for what and can your website help them, that right there is going to put you above so many other people.” — Braden Urquhart
“At the end of the day, driving traffic from the virtual space is going to be one of the most critical ways to grow your practice.” — Meghan Walker
Today, Meghan and Braden are breaking down the six critical ways of thinking that truly differentiate successful entrepreneurs and clinicians.
They explore Pricing and Fees (“Do your prices and fees actually reflect your new geographic landscape?”), Contracts (“Is the current contract you’re in with a clinic actually serving you and your full potential?”), All-or-Nothing Thinking (“Do you need to choose between in-person or virtual appointments when it comes to serving your patients?”), User Experience (“How can we be the most respectful of our patient’s time?”), Transformation (“How do we craft an experience for our patients and facilitate a patient journey?”), and your Brand Autonomy (“What does your transformation stand for?”).
These six common threads shed light on how the most successful practitioners are differentiating themselves through their thinking.
If you want to align yourself with the most successful clinicians in the industry, get ready to sit back, relax, and get your pen and paper ready!
Key Takeaways:
[:10] Braden shares the single most distinguishing thinking pattern that has played a huge role in his success as an entrepreneur.
[1:47] Meghan’s advice on shifting your thinking as an entrepreneur to get to the outcome that you want to achieve.
[2:27] Why starting with the outcome you want to achieve will help you explode into success as an entrepreneur.
[2:59] Welcome to this episode of the Virtual Practice Podcast with Meghan and Braden!
[3:55] About today’s episode.
[4:05] About Braden’s impressive career background.
[5:30] More about today’s conversation.
[6:06] Prices and fees: do your prices actually reflect your new geographical landscape? What are all of the key pieces that inform your pricing?
[10:30] One’s contractual relationship with a clinic… and why it may not be a business model that is actually serving you and your potential.
[14:00] Our question to you if you are currently working from a physical clinic: Why is this space important to you? Is it actually serving you?
[15:21] All or nothing: virtual or in-person?
[18:28] Summarizing the six key critical areas that we, as entrepreneurs, should be thinking about.
[21:05] The sixth piece: your brand autonomy. What does your transformation stand for?
[23:02] What Braden and Meghan would like listeners to take away from today’s conversation and begin to think about when it comes to their brands and businesses.
[24:44] How to get in touch with Braden and Meghan!
Mentioned in This Episode:
Health Hives
For More on the Virtual Practice Podcast:
Visit HealthHives.com and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“The thing … I’m seeing differentiate those people who are really driving their practice successfully — is [that] they are not just pricing themselves by looking around and seeing what everybody else is doing. They’re really starting with the outcome in mind.” — Meghan Walker
“It doesn’t have to be all-or-nothing. You can have a very profitable, scalable model for yourself that works … both [virtually and in-person].” — Braden Urquhart
“When we start to look at some of the most successful practitioners [and] entrepreneurs … they’re thinking about the problem a little differently. It’s not: ‘What do I need to do?’, it’s ‘How do I need to do it? And why do I want those things?’” — Meghan Walker
“Have clarity on the transformation that you deliver and who … you deliver that for. … It will inform so many other elements of your business.” — Meghan Walker
“If you don’t know where you want to go, it’s going to take a long time — if ever — before you get there. So get clear on where you’re going.” — Braden Urquhart
In this second episode of the Virtual Practice Podcast, your host, Braden Urquhart is interviewing your other host, Meghan Walker! Meghan is an Entrepologist, podcaster, business strategist, and recovering Naturopathic Doctor. Megan’s company, Clinician Business Labs, is helping clinicians, entrepreneurs, and business owners in the health and wellness space to create the impact and income that aligns with their purpose. She hosts The Entrepology Podcast; is the founder and host of Impact LIVEs; leads the mastermind, The Clinician Code; and is the CEO and co-founder of the incredible new startup, Health Hives.
In their conversation together, Meghan shares her insights around the biggest opportunity available to health practitioners today in a post-pandemic world. She speaks about how virtual practice is the best thing that health care providers have done for their patients in a long time, her predictions on whether or not health practitioners will ease back into the traditional model of care or stick with this new virtual care model, and what health practitioners should be checking in on as they move into this new model of care post-pandemic.
Key Takeaways:
[:10] Will people want access to greater health on the back side of the pandemic?
[1:46] Are post-pandemic health goals akin to a new year’s resolution?
[2:38] Welcome to the second episode of the Virtual Practice Podcast!
[4:50] What Megan sees as the biggest opportunity currently available to health practitioners today.
[7:49] Why virtual practice is the best thing that health care providers have done for patients in a very long time.
[9:08] Will health practitioners ease back into the traditional model of care or is this new virtual model here to stay?
[11:17] How Health Hives provides a solution for health practitioners that work primarily virtually but occasionally still need to deliver in-person, one-on-one care.
[15:09] Key takeaways and check-ins for health practitioners moving into this new model of care post-pandemic.
[17:08] Where to learn more about Health Hives.
Mentioned in This Episode:
Health Hives
Clinician Business Labs
PatientBase.io
Impact LIVEs
The Entrepology Podcast
The Clinician Code
For More on the Virtual Practice Podcast:
Visit HealthHives.com and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“We have a healthcare system … globally, that is set up to manage disease. … Until we actually start to look at models that have the potential to build health, I don’t think we will see a wave of healthy people coming.” — Meghan Walker
“People have changed their belief system around what a model of care looks like — and that, I think, is the opportunity here. … We can get outside the box and get massively creative around … how we build health moving into the future.” — Meghan Walker
“Virtual practice is one of the most respectful things that we have done as health care providers for our patients’ time, energy, and space in a very long time.” — Meghan Walker
“I think one of the things we’re going to realize on the back side of the pandemic is the cost of one-on-one care delivery in an office is going to become astronomical.” — Meghan Walker
“We help more people, not by lowering our prices, but by innovating our offer.” — Meghan Walker
“We’re now going to have a chance, post-pandemic, to get outside the box of how care has always been delivered. … But it’s going to require us, as practitioners, [making] different decisions.” — Meghan Walker
Welcome to the Virtual Practice Podcast! The podcast that is exploring the core idea of how practitioners can leverage the opportunity of a lifetime, in a post-pandemic world, to have a greater impact and increase their income.
Your hosts are Meghan Walker and Braden Urquhart! Meghan is a Naturopathic Doctor, Entrepologist, the CEO of Entrepology Labs, and the Chief Cheerleader and Strategist at Clinician Business Labs. Braden is an experienced entrepreneur, biohacker, Patient Acquisition Specialist for clinicians, and the founder of PatientBase.io. And together, they are the co-founders of an innovative, multinational startup, Health Hives. Health Hives is a matchmaking service between clinics with available rooms and Freelancing Associates needing a temporary place to hang their shingle.
Meghan and Braden are bringing you weekly conversations every Thursday on the opportunities and strategies available in the realm of virtual practice and its potential for impact. They will be exploring all facets of virtual care from technology to marketing to the legalities to the potential to have unlimited access to freedom.
If you want to change the way you practice forever, don’t forget to hit that “subscribe” button and meet up with Meghan and Braden next week!
Key Takeaways:
[:05] About your hosts, Meghan Walker and Braden Urquhart.
[:42] The necessity that Health Hives was born out of.
[2:42] How Meghan and Braden connected to create Health Hives and the Virtual Practice Podcast.
[3:11] What the Virtual Practice Podcast is all about.
[4:37] Why Meghan and Braden are focusing on discussing virtual practices.
[5:33] Who this podcast is for and who it isn’t for.
[6:22] The opportunities available to practitioners in a post-pandemic world.
[8:19] The core ideas and topics that the Virtual Practice Podcast will be exploring.
[9:02] What the weekly episode format of the podcast will look like.
[9:29] What you can look forward to in the next 10 episodes!
Mentioned in This Episode:
Health Hives
Clinician Business Labs
PatientBase.io
For More on the Virtual Practice Podcast:
Visit HealthHives.com and join us on Facebook and Instagram @HealthHivesCo.
For future episodes, visit HealthHives.com/Podcast!
Tweetables:
“The opportunity … that we have as medical practitioners; as people who actually want to build health for other individuals, is that — for the first time — people believe that care and health [are] possible outside of a traditional, one-on-one, in-office visit.” — Meghan Walker
“That’s one of the core ideas that we’re going to explore [with the podcast]: How do we take this opportunity of a lifetime and make it something that you can leverage to have more impact and to increase your income?” — Meghan Walker
“With my experience as a clinic owner, biohacker, … and software developer — and Meghan’s experience as an ND, entrepreneur, business strategist, and podcaster — we decided … to bring you insights … in … virtual practice and its potential for impact.” — Braden Urquhart
“The current model of running a practice just doesn’t work. … Patients just aren’t getting the care and the experience they want.” — Braden Urquhart
The Virtual Practice Podcast, with Dr. Meghan Walker and Braden Urquhart, is the ultimate resource for medical practitioners looking to uplevel their practice... especially if they have an interest in starting or expanding their virtual care.