OnCompeting: Recent Episodes
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Looking for easier ways to build your content marketing arsenal? Lazy Girl's Cheat sheet will show you how to leverage content already created by your targeted prospects the easy way.
The post Lazy Girl’s Spot-on Content Marketing Cheat Sheet appeared first on OnCompeting.
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Often businesses treat the separate of offline marketing (and non-marketing) activities and online marketing activities like the separation of church and state. Yet there’s plenty of opportunity to use all forms of offline initiatives to drive prospects and customers to your online website. The basic question might be — why should we? The basic answer […]
The post Clever Offline Marketing Tips to Drive Online Marketing Success appeared first on OnCompeting.
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The Kingpin of underutilized marketing assets is content. Whatever the form of content you have — articles, webinars, videos, blogs, presentations, podcasts — it was certainly a great deal of effort to create, right? And you have to keep producing more all the time, right? Content Repurposing could vastly improve the ROI of each piece […]
The post Get Off the Content Hamster Wheel with Content Repurposing appeared first on OnCompeting.
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Local Businesses — HEADS UP! It’s now possible to achieve greatly expanded online visibility thanks to huge technology progress that favors local business marketing. That covers a LOT of business territory: doctors, golf clubs, retail stores, hospitals/emergency centers, caterers, restaurants… you name it. If your business serves a local area market then local online marketing […]
The post Huge Technology Progress Increases Local Business Marketing Opportunity appeared first on OnCompeting.
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For some time now I’ve been burdened with the notion that SEARCH ENGINE Optimization – SEO – had outgrown its britches. Confining SEO techniques to the domain of search engines seemed to be leaving a lot on the table. I’m now of a mind that there’s enormous opportunity in taking SEO techniques and extending them […]
The post The Smart Marketing Shift from SEO to Online Optimization appeared first on OnCompeting.
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Are you invisible online? If you’re have a local business that serves a reasonably distinct geographic area then get with the program… opportunity knocks! Many local businesses hit a point in their growth where referrals, word of mouth marketing and in-person promotion that enabled their current success just won’t cut it when it comes to […]
The post The Rise of Local Online Marketing for Local Business Growth appeared first on OnCompeting.
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For some reason there seems to be two very opinionated camps of thought – those who believe that SEO (Search Engine Optimization) is THE way to generate website traffic, leads and sales and yet another contingent that says, “that’s so old school – social networking is where it’s at.” I’d like to offer an alternative […]
The post SEO or Social? Why Both is Your Best Bet appeared first on OnCompeting.
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10 Online Competitive Intelligence Tips for Competitive Ecosystem Mastery
The post Master These Tips to Outsmart Your Competition appeared first on OnCompeting.
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Recent chatter online about Google’s latest ranking algorithm update — charitably named “Hummingbird”– is just the latest kerfuffle about a series of ranking algorithm updates they name after animals that Google frequently lets loose to ensure the quality of information they provide to their customers (aka searchers) remains high. Here’s the Deal: Google will generally tell you […]
The post How to Avoid Google Zoo Update Penalties — Google Webmaster Tools appeared first on OnCompeting.
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Getting the best online visibility for your videos means more than just loading them on YouTube. Improve the chances of your video getting top online visibility with these 5 Video SEO tips.
The post 5 Easy Tips for Top Video Visibility in Search Engines appeared first on OnCompeting.
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Don't think you need to pay attention to mobile marketing? Re-frame Mobile to Untethered and you'll see the enormous opportunity ahead of you. Resources to help as well...
The post When You Think of Mobile Marketing… Think “Untethered” appeared first on OnCompeting.
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Opportunity Knocks: new stats show mobile device usage accelerating affordable Internet Local Marketing opportunity for locally-oriented businesses and organizations.
The post Mobile Accelerates Affordable Internet Local Marketing appeared first on OnCompeting.
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Many marketers are not taking full advantage of their hard-earned online content marketing efforts - learn how these tactics help you and how to get more.
The post The Rise of Online Content Marketing: How it Helps You appeared first on OnCompeting.
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For a while now I’ve been running into really fun examples of creative offline marketing tactics that drive online goal fulfillment. And the wild part is they’re really diverse – and it seems like EVERYONE’s getting into the game now! Here are a couple of recent examples that smacked me in the face. Example #1 […]
The post Steal These Ideas: Creative Offline to Online Marketing Tactics appeared first on OnCompeting.
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Friction – just the thought of it is disconcerting – but what does it have to do with your results? Friction, in marketing, is anything that impedes a prospect from taking the Call to Action (CTA) you place in front of them. That action could be: Making a purchase Identifying as a lead Interacting further […]
The post Want Better Results? How to Remove Friction from Online Marketing appeared first on OnCompeting.
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Perhaps you’ve had this experience – you visit a website, say a furniture store or a business supplier and leave. Yet all of a sudden, everywhere you go online (or at least so it seems) those guy’s ads are just showing up like crazy. Even worse… they’re showing you ads for specific items that you […]
The post Why Are These Ads Following Me? Retargeting Ads appeared first on OnCompeting.
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What the heck were you thinking about when you named your two new social networking products Google+ and +1? Those names are sooooooo confusing and soooooo egocentric! For those of you (99% of the world) who are confused or think these are the same (they aren’t), the following will hopefully un-confuse you and show you […]
The post Google, Google, Google… Why Do You Confuse Us? appeared first on OnCompeting.
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Well, I have to say that I’ve been fascinated with the idea of mobile payments — and slightly terrified. It strikes me that it’s yet another way to easily separate me from my hard-earned money. I digress… Since my fascination is far more powerful than my fear, I’ve been digging into this and found that […]
The post Online Competition: The Mobile Payment Shoot-out appeared first on OnCompeting.
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Customers have changed their buying behavior in favor of the Internet and there is just no looking back. The way people gather information in anticipation of purchase decisions favors information available on the Internet at least at the front end of their buying deliberation process. No longer held in thrall of a sales rep to […]
The post Fishing Where the Fish Are? Rethink Lead Generation appeared first on OnCompeting.
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It seems every time I’ve turned around the past couple of months I’m hearing the word “Microsite” from clients as though they are the answers to their prayers and a pathway to instant success. Yet it usually isn’t a good Internet marketing strategy option. The reality is Microsites usually cause more problems than add value […]
The post Microsites… Are They Good For Your Business? appeared first on OnCompeting.
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A few years ago online pundits were predicting LinkedIn’s demise. Now LinkedIn is at the 100 Million-member mark – adding 1 new member a second! If you’d like to actually see these members as they join LinkedIn, a cool visual that works with Google Earth to show new members names and locations as they join […]
The post Easier Social Media Marketing with LinkedIn’s 100M appeared first on OnCompeting.
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Angry Birds is a runaway hit. Rovio, the Finnish company that created this incredibly silly and addictive game, reports that it’s been downloaded over 50 million times which translated into over 200 million minutes of game play EVERY DAY! According to Apple, Angry Birds was the best-selling iPhone app in 2010. In case you don’t […]
The post Angry Birds… Privacy & Mobile Marketing Opportunity appeared first on OnCompeting.
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OK – you’re on the first page of Google Search Engine Results Page (in Internet marketing jargon that’s SERP) but your competitors are in higher positions. How can you grab the attention away from your competitors even though they’re ranked higher? Answer: Google Instant Previews Google recently added visual search capability to their search results. […]
The post Online Competition: Google’s Instant Preview Offers Opportunity appeared first on OnCompeting.
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As of late I’ve been in the dumps. It seems to me that we’ve moved into an era of mean-spiritedness and paralyzing political and cultural polarization. Add to that an economy where millions of families have lost their homes and/or jobs, worldwide environmental concerns and it’s hard to remain optimistic. That’s why I want to […]
The post Shape the World – Share the Clean Tech Stories appeared first on OnCompeting.
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The Internet is not-so-gradually going visual with video in the vanguard. Approximately 2/3 of all Internet users in the United States watch video online. Predictions are that by 2014 that will grow to 80%. More and more, people are consuming their content by watching videos online. Video marketing is a nascent area that is growing […]
The post Video Marketing Momentum & Considerations appeared first on OnCompeting.
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The thing about online lead generation is this – most businesses make one of two major errors: 1) Bring people to their site’s home page 2) Pounce on them as sales prospects – immediately If you send people to your landing page when they’re looking for specifics, odds are rather high that they will simply […]
The post Online Lead Generation Boo-boos appeared first on OnCompeting.
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I just came back from a trip where I had the pleasure of staying at The Halekulani Hotel in Honolulu. And the overwhelming feeling I had while at that hotel was one of luxury and being well tended – relaxation to the hilt with beautiful views of Diamond Head and the Waikiki beaches. I’m hard […]
The post Internet Marketing Strategy: Branding Brilliance and Technology Gaffes appeared first on OnCompeting.
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I ran across an interesting study the other day that surveyed how consumers use the Internet to obtain health information. One part of this Pew Internet & American Life research project (in partnership with the California HealthCare Foundation) looked at how consumers obtain information about Hospitals and Medical Facilities and seemed to suggest it might […]
The post Online Healthcare Marketing Insight for Hospitals and Medical Facilities appeared first on OnCompeting.
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My Father used Old Spice. I can still remember the smell wafting out with the steam from his shower when he cracked open the bathroom door. It was, simply… wonderful. Many years ago (Before Social Media Marketing). When we asked Dad what that smell was, he said “frou-frous” and encouraged us kids to get some […]
The post Can You Teach an Old Dog New (Social Media Marketing) Tricks? Ask Old Spice! appeared first on OnCompeting.
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I felt like titling this article “The Good Guys Win.” The Good Guys win because there is empirical evidence from a recent study that ties outstanding customer service to increased revenue. Really… being a good corporate citizen pays. It turns out that Excellent Customer Service pays dividends — according to recent research sponsored by American […]
The post How to Increase Your Revenue By 9% appeared first on OnCompeting.
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How do you get in front of customers in a down economy where budget is doled out with an eyedropper? Executives and marketers need every ounce of creativity they can muster to see their company through these challenging economic times. Trade show attendance has dropped and companies just can’t afford the cost anyway. Other traditional […]
The post What Online Lead Generation Tactics Work? appeared first on OnCompeting.
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How many times have you been in a conversation with someone about Facebook, LinkedIn or Twitter to hear them proudly tout how many people follow, friend or connect to them? Herein lies the basic problem. After all, if you ONLY had 5 “followers” but those followers were: The Dali Lama The President of the United […]
The post Getting it Right: Social Media Measurements appeared first on OnCompeting.
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Most companies are concerned with improving the volume and quality of their business leads and ensuring a predictable flow of qualified new prospects enter their sales lead pipeline. Building the sales pipeline with qualified Internet leads has the advantage of being faster and usually less resource-intense than you can achieve with more conventional tactics. Business […]
The post Generating Internet Business Leads: Webinars appeared first on OnCompeting.
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Whatever goals you’ve set for your business website, there’s usually a constant need to gain greater online visibility to accomplish them. You’ll want to make sure you have a workable plan to secure that growth. The first step you need to take in building that plan is to Identify your Online Competition. This generally comes […]
The post Who’s Your Online Competition? appeared first on OnCompeting.
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Many businesses are consumed with the notion of driving targeted traffic to their website through Search Engines and Social Networks as though that was the goal. The goal is not traffic… the goal is conversion. Conversion of the traffic to take the actions you want, that is. The term “traffic” is marketing jargon — they […]
The post Internet Marketing Tips: Your Conversion Runway appeared first on OnCompeting.
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Meta tags represent a unique opportunity for website owners to control and shape their destiny beyond simply optimizing for Search Engines. First, a couple of definitions: Meta Tags — Coding (usually in HTML or XHTML Language) not directly seen by site visitors on the visible web page. On-site Optimization — The use of techniques you […]
The post Internet Marketing Tips: Meta Tags Are Free Ads appeared first on OnCompeting.
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There’s a ton of information about Internet marketing strategy floating around online. Yet precious little of that presents the practical elements needed for a viable online strategy. It’s a pet peeve of mine — and a couple of these elements just aren’t found in B-school textbooks. When these practical elements aren’t done right or included […]
The post What’s Your Internet Marketing Strategy Missing? appeared first on OnCompeting.
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Recently I sat down with Linda Popky — The Marketing Master and President of L2M Associates — for a wide-ranging discussion about Online Branding and recorded that conversation for our OnCompeting podcast. Linda’s take on Online Branding as a component of Internet marketing was thought-provoking and filled with great insight and tips. In case you […]
The post What’s the Value of Online Branding? appeared first on OnCompeting.
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A monumental shift is taking place in how people get healthcare and medical information. These changes are so profound that ignoring them could upend healthcare providers. Consider this: a 2009 Pew Research Center study, The Social Life of Health Information, finds that 61% of American adults look online for health information. There’s even a new […]
The post Healthcare Marketing: Ready for e-Patients? appeared first on OnCompeting.
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First — in case you don’t know what Meta Tags are — they are discrete pieces of information you add to the behind-the-scenes coding that tells Search Engines about your site and how to display it. Specifically, I am referring to the title you designate for your web page, the description you assign to it […]
The post Why You STILL Need Great Meta Tags for Your Website appeared first on OnCompeting.
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2009 brought a seemingly unending array of new and noteworthy Internet marketing advances. Noteworthy, for sure, are the tools that make Internet marketing affordable and accessible to anyone who cares to expend the effort to learn. Yet I think the big 2009 marketing story is this: Consumer Control. Consumers, in growing legions, are finding a […]
The post The Big 2009 Marketing Story: Consumer Control appeared first on OnCompeting.
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Have you ever had the itch to prove your point? The folks at The Fun Theory (an initiative of Volkswagen) have a point to make: You Can Change People’s Behavior for the Better by Making it FUN. As they say “be it for yourself, for the environment, or for something entirely different, the only thing […]
The post Fun Theory & Internet Marketing Viral Success appeared first on OnCompeting.
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A growing cadre of hospitals in the U.S. are embracing Social Media and Social Network Marketing — as shown in the graphic below. This information comes courtesy of Ed Bennett, Director of Web Strategy at the University of Maryland Medical Center, who is gaining renown for his research into the confluence of hospitals, healthcare and […]
The post Hospitals Embracing Social Media & Networking appeared first on OnCompeting.
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Dave Carroll caused enough of an online reputation problem for United Airlines when they lost his guitar. His song, United Breaks Guitars, was a hit for him and a bomb exploding in United's PR department. Now, new grief with Dave - go figure. Too funny to be true - but it is.
The post United’s Latest Online PR Disaster — With The Exact Wrong Guy (Again) appeared first on OnCompeting.
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HealthParners breakawy success with their creative mascots - Petey (specimen cup) and Pokey (needle) and innovative use of Social Media equals success. Fun story - great ideas!
The post Creative Internet Marketing Stories: HealthPartners Online Services appeared first on OnCompeting.
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Local Internet Marketing, the often overlooked stepchild to the more glamorous and difficult big sister - Internet Marketing (national and global scope) - actually is appropriate for most businesses. The key tactic - Local SEO - has significant competitive advantages: speed, ease, less resource drain and need to babysit. Learn if Local Internet Marketing is a fit for your business and get some ideas on how to get underway now.
The post Business Competition 2.0 — Local Internet Marketing appeared first on OnCompeting.
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That’s right, you read that correctly: Sentiment Analysis. And I think it’s going to be BIG. It is, however, a tool that is highly subjective and subject to the limitations of context. A Working Definition of Sentiment Analysis: Sentiment Analysis (SA) is a tool that operates at the macro level, collecting real-time online communications about […]
The post Great Business Competition Tactic: Sentiment Analysis appeared first on OnCompeting.
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Southeastern Conference tries to manage their online business competition by penalizing EVERYONE in the stands for their Social Networking behavior. Such a pity, they don't get it. New competitive environment and new customer opportunities.
The post KABOOM! Social Media, Competition & the SEC appeared first on OnCompeting.
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Online business competition these days means staying on top of great new opportunities using Web 2.0 functionality and Social Media. The London Royal Opera's Twitter Opera is a great example of what you can do to build a competitive advantage in tough times (and even boom times).
The post What’s a Twitter Opera? Ask the Royal Opera House appeared first on OnCompeting.
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Think that aggressively fighting online reputation attacks to your business is the way to go? Stop and read this tale about how overreacting created a massively larger problem than the original attack. Read... learn... get smarter (it matters).
The post Online Reputation: Round 2 — Businesses Fight Back? appeared first on OnCompeting.
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Food for thought for online business competition: new research shows that the number of competitors makes a difference to the level of competitive zeal. Learn more about what this means for your business...
The post Fewer Competitors = Aggressive Business Competition appeared first on OnCompeting.
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United Airlines has a new reputation management worry, courtesy of an alienated customer - a very talented musician who also understands the power of Web 2.0 and Social Media. Read, view and listen to the entertaining and enlightening tale of United and Dave's YouTube Revenge. Mange the beforemath, not the aftermath and manage it the Web Way...
The post Think Online Reputations Don’t Matter? Ask United… appeared first on OnCompeting.
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Most of the world is not familiar with a strategy that is reasonably well-known to Internet Search Marketers: The Long Tail Strategy. The Long Tail Search Marketing Strategy means that you target getting a high ranking position in the Search Engines for search phrases that use 3 or more words. They are known as the […]
The post Web Marketing Strategy: Fishing for Long Tail Searchers appeared first on OnCompeting.
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Many business people wonder whether Social Media is all about Hype or Results. Most suspect the later. Not so - check out this story about the value a Dutch consultant got when he used LinkedIn. Great story - happy LinkedIn users!
The post Social Media Woes: What About the Rest of Us? appeared first on OnCompeting.
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Our last post covered the jam Yelp was in that required them to vociferously defend their own online reputation. Recap: Businesses that contacted Yelp with issues about negative reviews posted on the Yelp website, alleged that Yelp personnel counseled them that they could re-arrange their negative reviews to more favorable placement if they bought Yelp’s […]
The post Yelp Defends Their Turf appeared first on OnCompeting.
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For many small businesses, Yelp — a well-known online recommendation search engine — represents a path to success. After all, according to Yelp, over 20M people accessed their site in the past 30 days (as of February 2009). Presumably, for the most part consumers are visiting Yelp for the reviews – or maybe it is […]
The post The Rhubarb about Yelp and Online Reputation Management appeared first on OnCompeting.
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All of the wonderful predictions we have been hearing for years about how the Internet will democratize society seems to have finally hit a Tipping Point with the election of Barack Obama as 44th President of the United States and the masterful web marketing strategy that made it possible. In Marin County in California, where […]
The post Everything is Different Now appeared first on OnCompeting.
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I watched the news this Thanksgiving weekend and it was both horrifying and fascinating. The horrific news involved a Wal-Mart employee on Long Island who was trampled to death by oblivious Black Friday shoppers who broke down the door to get into the store and the reported bargains. The fascinating part? All the media counting […]
The post Whatever Happened to Christmas Clubs? appeared first on OnCompeting.
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It happened again. I heard from yet another client about how a “Blue Bird” (aka unexpected sale) happened via their website. What’s so unusual about that – after all isn’t that what a website is supposed to do? The unusual part is what happened to the visitor after they got to the website. And, I […]
The post Web Marketing Strategy: Unintended Consequences (Good) appeared first on OnCompeting.
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We’ve been taking an increasing number of calls over the past few months on a rather interesting topic: reputation management. To be more precise: online reputation management. As it turns out, nothing can kill your prospects for fast growth much quicker than a few unkind words posted by an alienated employee, “wronged” customer, devious competitor […]
The post Why Online Reputation Management? appeared first on OnCompeting.