Live with The Pricing Lady, the Podcast: Recent Episodes
Janene Liston
Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable business.I'll do solocasts, interview guests and have panel session so together we can better understand value and pricing.
Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in.
Most business owners are focused on finishing strong. But they rarely pause to ask:
"Is my pricing actually helping me get there?"
In this episode of The Pricing Lady podcast, Janene walks you through 5 smart, strategic questions that help you uncover hidden misalignment, make targeted pricing adjustments, and set yourself up for a stronger finish to this year.
Don't delay the sooner you listen the sooner you can make those all important adjustments.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways this shows up and three strategies to separate your identity from your pricing decisions. If you’ve ever dropped your price mid-call or hesitated to raise rates, this episode is for you.
Hit play and start shifting how you think about pricing—so you can show up with more confidence and clarity.
Listen out for these highlights:
- 00:37 Understanding the Personal Connection to Pricing
- 02:03 Five Ways Pricing Feels Personal
- 05:46 Tips to Shift Your Perspective on Pricing
- 05:55 Externalizing the Offer
- 07:04 Recognizing Emotional Pricing Triggers
- 08:57 Setting Boundaries for Confident Pricing
- 12:26 Wrap-Up and Action Steps
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to negotiate—and what we can do to change that.
We talk about shifting your mindset around Pricing, how to prepare for high-stakes conversations, and why silence after stating your price can be your most powerful move. If you’ve ever felt unsure about your rates or anxious about pushback, this conversation will help you step up with more clarity and strength.
This episode is for you if…
- You feel nervous or uncertain when it’s time to quote your price
- You tend to over-explain, discount, or avoid negotiation altogether
- You want to learn practical tools to speak up with more clarity and confidence
Tune in now and learn how to start negotiating with confidence—so you can grow your business on your terms.
Listen out for these highlights:
- 07:04 The Pay Equity Commission & a Wake-Up Call
- 14:29 Pricing & Value Challenges for Women Entrepreneurs
- 18:29 Gender Dynamics & the Power of Preparation
- 29:58 Setting Prices Without Apology
- 34:34 Final Thoughts and Key Takeaways
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.
We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention.
Here’s what we cover:
– Why defining success is key to pricing with clarity
– Anna’s early struggles with undercharging
– The concept of the “integrity rate”
– Aligning pricing with lifestyle goals
– Mindset challenges around low pricing
– Shifting from hourly to value-based pricing
🎧 Listen now to start pricing for the business—and life—you truly want.
Listen out for these highlights:
- 02:45 Why defining success is key to pricing with clarity
- 07:22 Anna’s early struggles with undercharging
- 12:18 The concept of the “integrity rate”
- 17:40 Janene on aligning pricing with lifestyle goals
- 23:09 Mindset challenges around low pricing
- 28:55 Shifting from hourly to value-based pricing
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Can pricing really build trust?
Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation.
In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We’ll explore the surprising connection between how you present your prices and how much your clients trust you. You’ll hear why a lack of clarity can backfire, and how too much information can overwhelm rather than inform.
I'll walk you through the five most common challenges business owners face when it comes to sharing their pricing, from fear of scaring clients off to concerns about competitors snooping around. I’ve seen it all—and I know how deeply personal pricing can feel.
But this isn’t about baring it all or “being totally open no matter what.” It’s about finding your version of transparency—one that aligns with your business model and supports your value. You’ll learn three key strategies that will help you clarify your message and feel more confident when talking about prices.
Plus, I’ll give you a simple self-audit you can do in just 10 minutes to see how transparent your pricing really is—and whether it’s helping or hindering your sales process.
If you’ve ever felt awkward in pricing conversations, unsure about listing prices on your site, or stuck in “how much is too much,” this episode is going to give you clarity and a fresh sense of direction.
🎧 Listen now and take the first step toward making pricing a trust-builder—not a blocker—in your business.
Listen out for these highlights:
- 01:08 Why Pricing Transparency Matters
- 04:15 Challenges in Pricing Transparency
- 10:50 Tips for Effective Pricing Transparency
- 18:57 Conducting a Pricing Transparency Audit
- 21:01 Conclusion and Final Thoughts
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head?
In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t work if you’re subconsciously undercutting yourself with doubt, fear, or outdated beliefs.
In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about the internal patterns that show up when you’re not fully owning your value—like imposter syndrome, fear of being seen as greedy, and tying your prices to time and effort instead of the outcomes you help clients achieve. These mental blocks often sneak in quietly, but they show up loud and clear in your actions: over-explaining your prices, discounting too quickly, or simply avoiding the conversation altogether.
You’ll hear relatable stories from entrepreneurs just like you and learn what it takes to move from emotionally reactive pricing to a place of calm, confident decision-making. I’ll share practical tips for flipping your focus from fear to value, setting strong pricing boundaries, and building the muscle memory you need to speak your prices with clarity and confidence.
This episode is for you if:
- You know your work brings value, but still feel uncomfortable stating your price
- You’ve ever said yes to a discount before your client even asked
- You’re ready to understand how the psychology of pricing may be silently shaping your business results
🎧 Tune in to Part 2 of The Psychology of Pricing and learn how to strengthen the mindset behind your pricing so it finally supports the growth you’re working toward.
Listen out for these highlights:
- 00:33 The Influence of Mindset on Pricing
- 01:56 Understanding Internal Pricing Psychology
- 04:59 Challenges in Pricing Psychology
- 14:28 Tips for Overcoming Pricing Challenges
- 20:57 Conclusion and Next Steps
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun.
In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here’s the truth—your prices are never just numbers. They’re messages. And if that message isn’t aligned with the value you’re delivering, it can confuse people, create doubt, or stop them from buying altogether.
Every price you present is eliciting a response. The structure, the context, and even the exact number you choose all shape how people perceive your offer, its value, and your credibility. If you’re not being intentional with your pricing, you’re leaving interpretation up to chance—and that’s risky.
This episode is for you if:
- You’ve ever picked a price like $297 just because “someone said it works”
- You’ve lowered your price hoping for more sales—and got silence instead
- You’re unsure how your customers actually make buying decisions
- You want your pricing to reflect your value and support your sales conversations
I’m also sharing some of the most common mistakes I see women-led, service-based businesses make when it comes to pricing—and how those missteps cost you clarity, clients, and confidence.
And yes, I’ll give you a sneak peek at five psychology-based pricing tactics that smart businesses use to increase conversions and build trust. I won’t spill it all here—you’ll have to listen to get the full picture—but I promise, these principles will change the way you look at your pricing forever.
This is Part 1 of a two-part series. Next week, we’ll flip the focus to the internal side of the psychology of pricing—your mindset. Because the way you think about pricing is just as powerful as how your customer sees it.
So, if you’ve been second-guessing your pricing or wondering why it’s not landing the way you’d hoped—this is the episode for you.
🎧 Tap play now and let’s unpack the psychology of pricing together.
Listen out for these highlights:
- 01:09 Understanding your prices "speak"
- 03:20 Common Challenges
- 09:06 Effective Pricing Tactics
- 16:01 The Importance of Simplicity and Social Proof
- 21:36 Conclusion and Next Steps
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone—
and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence.
You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensuring you're serving from a place of strength—not scarcity. Whether you're offering coaching, consulting, or wellness services, this episode will help you do good without compromising your business goals.
Take a listen now—you’ll thank yourself later.
What to listen out for:
- 00:43 Episode Focus: Sliding Scale and Pro Bono Services
- 02:37 Challenges of Offering Sliding Scale and Pro Bono Work
- 08:02 Tips for Sustainable Sliding Scale and Pro Bono Work
- 13:03 Reflecting on Your Business Practices
- 14:21 Conclusion
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it?
Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients.
We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence.
If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together.
What to listen out for:
- 00:43 Navigating Discounts and Promotions
- 02:48 Common Challenges with Discounts
- 10:51 Tips for Strategic Discounting
- 16:54 Final Thoughts and Homework
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Sales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you?
Many business owners feel uncomfortable with both. And yet they know that success won't come without them.
In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,” and what small tweaks can have a big impact on your bottom line.
Whether sales makes you squirm or you're just looking to sharpen your skills, this conversation is packed with practical insights and powerful mindset shifts. If you’re ready to stop underpricing, start selling with confidence, and truly stand behind your offers—this episode is a must-listen.
Tune in now to find out more about the sales strategies and pricing tactics that can help you grow your business.
What to listen out for:
- 03:27 Sales & Revenue Insights
- 16:56 Pricing & Packaging Struggles
- 25:40 Educating Clients & Sales Process
- 31:09 Confidence & Pricing Connection
- 37:48 Final Thoughts & Takeaways
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Are you focused on pricing for profit or just doing what everyone else does?
When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients.
In this episode of Live With The Pricing Lady, I dive into the most common pricing pitfalls service-based businesses face—like overly focusing on the competitor, fear-based pricing, and time-focused models—and reveal how to shift towards a more sustainable, profit-driven pricing strategy.
I’ll walk you through key strategies like value-based pricing, project-based models, and retainers, so you can create sustainable, profitable pricing that supports your business growth. Plus, I’ll share insights on building confidence in your pricing, communicating your value effectively, and avoiding scope creep.
Remember profit-based pricing doesn't make you greedy it makes you smart. Don't let doing the right things hold you back from business success!
Tune in to Live With The Pricing Lady your pricing podcast and start pricing for profit today.
What to listen out for:
- 00:43 The Importance of Pricing for Profit
- 02:58 Common Pricing Pitfalls
- 09:22 Strategies for Profit-Based Pricing
- 15:06 Overlooked Aspects of Pricing
- 18:53 Tips for Effective Pricing
- 20:51 Conclusion and Final Thoughts
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Creating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return.
Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be inclined to buy. Furthermore, if they do buy and the value isn't there, they won’t stick around.
Your pricing strategy isn’t just about setting numbers; pricing, when done well, is a tool for building trust, fostering loyalty, and creating long-term client relationships. But how do you price in a way that not only reflects your value but also encourages clients to stay with you over time?
In this episode of Live with The Pricing Lady, you'll explore how to craft a pricing strategy that strengthens relationships while keeping your business profitable. You’ll discover how to price with confidence, communicate your value effectively, and set expectations that lead to lasting partnerships.
I’ll share key insights on balancing profitability with customer satisfaction, avoiding common pricing mistakes, and adapting your strategy as your business grows. Whether you're a service provider, consultant, or entrepreneur, this episode will give you the tools to develop a pricing approach that keeps clients coming back.
Tune in to learn how to price for both profit and partnership!
What to listen out for:
- 00:43 Building a Pricing Strategy for Long-Term Client Relationships
- 03:06 Mindset Shifts for Effective Pricing
- 09:04 Key Elements of a Relationship-Based Pricing Strategy
- 18:01 Common Pricing Mistakes to Avoid
- 26:27 Conclusion and Next Steps
Episode Links:
The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Are you a shy pricer or do you feel confident about your prices?
If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things.
In this episode of Live with The Pricing Lady, we discuss the Shy Pricer mindset—why so many entrepreneurs struggle with pricing and how it can hold your business back. I’m joined by Jeannie Dougherty, a money coach and expert, who shares her insights on overcoming the fear of rejection, ditching comparisons, and stepping into your true value.
We dive into what a shy pricer is, how to shift from hesitation to confidence, how to better understand the value you bring, and why value-based pricing is the key to sustainable success. We also talk about the shy buyer and where it comes from and what it means to your business. If you've ever found yourself discounting, feeling shy about what you charge or unsure about how to price your offer you just might be the shy pricer and this episode is for you! Step into the light and join us.
Tune in as we explore the challenges and the practical strategies to help you move past pricing doubts and confidently charge for the value you deliver.
What to listen out for:
- 05:17 The Shy Pricer Explained
- 05:51 The Money Brain Concept
- 08:55 Characteristics of a Shy Pricer
- 15:18 Understanding the Shy Buyer
- 15:55 Overcoming Shy Pricing
Episode Links:
Reach out and talk to Jeannie.
Website: https://www.linkedin.com/in/moneyexpertforcareerchange/
Instagram: https://www.instagram.com/iamjeanniedougherty/
Money Type Quiz: https://jeanniedougherty.com/take-money-type-quiz/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Position your discovery calls for success!
In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls.
We take a look at the common mistake of trying to prove oneself during these calls and the importance of focusing on diagnosing client needs instead - that's the key to position discovery calls for success. I break down how to structure your calls with specific questions, transitioning from a casual approach to a more strategic one. I also delve into the debate of whether or not to charge for these calls and provide guidance on making this decision based on the value you offer. Throughout the episode, you get practical tips and actionable insights that'll help you enhance your discovery calls, understand your clients better, and ultimately turn these conversations into fruitful business engagements.
If you're looking to maximize the efficiency and effectiveness of your client interactions, this episode is a treasure trove of advice and best practices. Be sure to check out this pricing podcast, it's a treasure trove of help for you and your business.
Enjoy!
What to listen out for:
- 00:30 Personal Experience and Realizations
- 01:39 Shifting Your Mindset
- 04:19 Structure the Call Right
- 10:25 Position Discovery Calls
- 13:57 Final Thoughts and Summary
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Assess your pricing strategy - is it setting you up for success—or holding business success back?
Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change.
In this episode of Live with The Pricing Lady, we’re taking a look at how to review your pricing strategy to determine if there's a need to make adjustments. Pricing isn’t just numbers—it’s a reflection of the value your offer brings customers. And it requires you to consistently assess the situation and make adjustments as things change so that you stay on top of market shifts, aligned with your customers and profitable.
When was the last time you paused to re-assess your pricing strategy? Join me as we explore seven essential questions that will help you refine what pricing for 2025. From recognizing market shifts to ensuring prices align with your value proposition, gain practical tools to make pricing decisions with more clarity and confidence.
Tune in to set the stage for a profitable and impactful 2025.
What to listen out for:
- 01:08 Assess your pricing strategy
- 01:50 Look out for changes in key areas
- 06:34 How in alignment is your business
- 08:06 Reflecting on customers, market and your own habits
- 13:40 Conclusion and Next Steps
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
When’s the right time to discuss price with clients?
In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they see the value of what you offer. On the other hand, waiting too long can lead to frustration, erode trust, or even cost you the sale. In this episode, I’ll walk you through how to read the room, build value first, and transition seamlessly into pricing conversations in a natural and meaningful way.
Tune in to learn techniques that will help discuss price with clients with more confidence, strengthening customer relationships and setting the stage for successful outcomes!
What to Listen out for:
- 04:17 Understanding Client Needs and Expectations
- 05:52 Establishing Value in Your Offer
- 07:25 Timing the Pricing Discussion
- 13:36 Positioning Price as Part of the Solution
- 15:21 Summary and Final Thoughts
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability.
In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, we delve into what it means to price confidently, understand the market, and communicate true customer value.
Lorraine shares her journey from the corporate world to running her own business, detailing how she refined her pricing models and strategies for better results. This conversation is packed with practical advice on setting prices that resonate with your customers and drive your business forward.
Tune in to uncover actionable insights that could help you make better pricing decisions today.
About this Episode’s Guest
Meet today’s guest, Lorraine Ball, a passionate marketing strategist and founder of MTFW, LLC. After years in Corporate America, Lorraine said goodbye to bureaucracy, glass ceilings, and (as she likes to say) bad coffee, to pursue her true calling—helping small business owners succeed. Today, she’s a successful entrepreneur, author, and professional speaker who shares her vast marketing knowledge with business owners across the country.
Join us in this episode as we dive into Lorraine’s journey from corporate life to entrepreneurship and explore her unique, practical approach to marketing.
Recommended book:
Made to Stick by Chip and Dan Heath
How to Reach Lorraine:
LinkedIn: https://morethanafewwords.com/
Website: https://www.linkedin.com/in/lorraineball/
What to Listen out for:
- 02:39 Lorraine's Background and Superpowers
- 07:38 The Importance of Pricing Strategy
- 14:20 Challenges in Pricing and Overcoming Them
- 20:39 Understanding Your Market and Customer
- 24:56 Final Thoughts and Takeaways
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits?
In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand.
Sure, discounts can drive quick sales and attract new customers, but are they really aligned with your long-term goals? I’ll break down how these tactics work in different industries—like retail and consumer goods, where they can really pay off, versus luxury brands or professional services, where they can do more harm than good.
We’ll also talk about some common traps—like discounting because you're unsure of your value or not analyzing profitability well enough. Don’t worry, I’m not just pointing out the problems. I’ll share practical tips on how to use discounts thoughtfully and protect your brand while maintaining profitability.
Ready to take control of your pricing? Tune in to the latest episode, and learn how to stop letting discounts drive your decisions. Listen now wherever you get your podcasts.
What to Listen out for:
- 01:48 Pros of Discounts and Promotions
- 05:46 Cons of Discounts and Promotions
- 12:47 The Pitfalls of Discounting in Business
- 15:54 The Importance of Business Purpose and Math
- 20:18 Setting Clear Boundaries for Discounts
- 23:04 Effective Communication of Discounts
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much."
Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more.
Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confused about where to set your prices in your new coaching business. That's one reason why I've asked seasoned coach for coaches Marc Mawhinney to join me on the show.
In this engaging episode of Live With The Pricing Lady, Marc, a lifelong entrepreneur and expert in coaching shares with us his pricing journey. We dig into the intricacies of pricing as a fundamental aspect of building a sustainably profitable business. He shares his journey as a coach, reflecting on his initial pricing challenges and the lessons he learned about valuing his services correctly. We discuss the significance of setting boundaries, understanding the value you deliver and the common pricing struggles faced by new coaches. Marc emphasizes the critical role of consistency, confidence, and courage when approaching pricing.
Whether you're a new coach or reevaluating your current pricing model, this episode offers invaluable insights to help you confidently charge for the value you deliver. Don't miss these essential pricing strategies for new coaches and the wisdom shared in this episode. Listen now!
What to Listen out for:
03:42 Journey into Coaching and Business Beginnings
05:23 The Challenges of Pricing in Coaching
12:41 The Importance of Setting Boundaries
15:38 Strategies for Pricing and Client Management
22:42 Valuing Experience and Growth in Coaching
24:21 Key Takeaways and Final Thoughts
Episode Links:
Reach out and talk to Marc.
Website: https://www.naturalborncoaches.com/
LinkedIn: https://www.linkedin.com/in/marcmawhinney/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Send us a text
Do you suffer from the Price Rise Trap?
Worried about being seen as greedy?
Scared that you'll lose customers if you charge more?
Think it's just to hard, I won't bother?
In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down misconceptions around pricing, from the idea that raising prices is too complicated to the fear that you’ll drive customers away. With over 20 years of experience, I’ll share proven strategies to help you overcome these challenges and gain the confidence to charge for the value you deliver - no more will you suffer from the price rise trap.
You’ll discover how to shift your mindset, focus on the value you provide, and communicate price increases effectively without losing your client base. I’ll also introduce my Price Check Guide, a practical tool designed to help you assess when it’s time to raise your prices and how to do it strategically, so you’re not leaving money on the table.
Whether you're a business owner struggling with pricing anxiety or simply curious about how to optimize your pricing for growth, this episode is packed with actionable advice to help you take the next step. Plus, stay tuned for more details on my upcoming Raising Prices program, where we'll dive even deeper into mastering the art of pricing with confidence.
Tune in, and start your journey towards profitable pricing today!
What to Listen out for:
- 00:42 Episode Overview: Myths About Raising Prices
- 02:02 Myth 1: Raising Prices Makes You Greedy
- 04:47 Myth 2: Customers Will Leave If Prices Increase
- 07:47 Myth 3: Raising Prices Is Too Difficult
- 09:05 Steps to Confidently Raise Your Prices
- 16:43 Conclusion and Resources
Episode Links:
Price Check Guide - https://thepricinglady.com/price-check-guide/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Hi I'm Janene, Let’s Take the Next Step Together
Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.
If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.
https://thepricinglady.com/book-a-call/
Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.
https://thepricinglady.com/resources/
No matter where you are in your pricing journey, the next right step is waiting for you.
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
What has the BIGGEST impact on your prices?
Nope, not the customer.
Not your competitors.
Not your costs.
You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing.
In this episode, I speak with Shelly Starks, a communications coach and behavioral analysis expert as well as the CEO of Inline Consulting Services. I wanted to understand not only her pricing journey but how she helps sales teams have better pricing discussion.
Her expertise is all about the impact of understanding behavioral styles and I was curious how it relates to and impact pricing.. Shelly shares how identifying and adapting to different communication styles can lead to more effective conversations and better business outcomes. We delve into her journey of becoming a communications coach, overcoming cultural taboos about discussing money, and improving pricing strategies through increased self-awareness and confidence. Shelly also discusses the importance of recognizing one's own worth and value in professional settings to enable fair and effective pricing.
What to Listen out for:
00:59 Shelly's Superpower: Understanding Behavioral Styles
03:17 Shelly's Background and Business Journey
06:26 Diving into Pricing Strategies
13:36 The Psychology of Money and Pricing
21:53 Communication Styles and Their Impact on Pricing
35:10 Final Thoughts and Takeaways
Episode Links:Reach out and talk to Shelly.
Website: https://shellystarks.com/
LinkedIn: https://www.linkedin.com/in/shelly-starks/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Ever wondered...
How should I end my prices?
And does it really make a difference, or is it just marketing fluff?
In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remember that ending your prices in a certain can either work for or against you, that's why you'll want to listen in and learn.
You'll how this small pricing tweak (how you end your prices) can influence your customers' buying decisions, which types of businesses benefit most from charm pricing, and when should you steer clear to protect your brand's value. Whether you're in retail, e-commerce, or service-based industries, this episode will help you be more conscious about what you choose to do.
Don’t just listen—join the conversation!
Should you end your prices this way? Share your thoughts on social media or reach out to me directly. Your insights are invaluable, and I'd love to hear your take. Let’s figure out together if charm pricing is the missing piece of your pricing strategy puzzle.
What to Listen out for:
- 00:16 Understanding Charm Pricing
- 01:02 Psychological Effects of Charm Pricing
- 03:09 Businesses That Benefit from Charm Pricing
- 07:19 When to Avoid Charm Pricing
- 09:00 Conclusion and Additional Resources
Episode Links: The Psychology of a Pricing Page: https://thepricinglady.com/psychology-of-pricing-page-course
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
How can overcoming pricing fear transform your business and elevate your success?
In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing challenges, the impact of too-low prices, creating valuable offers, overcoming pricing fear, and understanding customers. Stacy shares insights on transitioning from life coaching to business coaching and offers actionable tips for setting initial prices, emphasizing the need to decouple self-worth from pricing. We also explore the significance of continuous improvement and flexibility in pricing strategies.
About the guestMeet Stacey Hagen, MBA, CPC, a certified trauma-informed holistic business and marketing coach. She specializes in supporting purpose-driven coaches, healers, and wellness entrepreneurs. Stacey's approach is centered on helping her clients create businesses that are authentically aligned with who they are. By guiding them to share their gifts and serve their dream clients, Stacey empowers them to do more of what they love.
Her expertise and compassionate coaching style make her a valuable resource for those looking to overcome obstacles and achieve their business goals.
Join us in this enlightening episode as Stacey and I discuss overcoming pricing fear and much more. Discover practical strategies to price your products and services confidently and learn from real-life success stories. Don't miss this valuable conversation that can transform your approach to pricing and elevate your business!
What to Listen out for:
- 02:11 Stacey's Journey to Coaching
- 03:47 Challenges and Successes in Pricing
- 09:50 Understanding the Customer
- 17:14 Tips for Setting Your First Price
- 19:12 Final Thoughts and Resources
Episode Links:Connect with Stacey:
Instagram: https://www.instagram.com/create_coaching/
Website: https://www.createcoachingconsulting.com/
Recommended book: "The Prosperous Coach"
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?”
The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience.
In this episode of Live with The Pricing Lady, we dive into what you should consider before deciding if packaged and tiered pricing strategies are a good fit for your business. We’ll explore how these approaches can help you connect with different customer segments, add layers of value, and justify different pricing levels—all while avoiding the pitfalls of confusion, complexity, or diminishing your brand’s worth.
I'll share with you some of the essential considerations—from market trends and customer expectations to financial implications and alignment with your business goals. Whether you’re looking to differentiate your offerings or streamline your pricing strategy, this episode will provide the insights you need to make informed decisions.
Join me as we uncover whether packaged or tiered offers are the right fit for your business, and how to implement them in a way that resonates with your clients and supports your growth.
What to Listen out for:
- 00:21 Benefits of Packaging Offers
- 05:24 Considerations for Implementing Packages
- 09:44 Differentiation and Complexity
- 12:43 Financial and Pricing Implications
- 17:25 Final Thoughts and Recap
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing?
Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deeper engagement and successful sales.
Discover how to stay calm and composed when faced with objections. I share 3 tips that will help you maintain a positive demeanor to respond thoughtfully instead of defensively. You'll learn about how something as simple as a breathe or a smile can turn such interactions positive and support you in staying focused and engaged throughout.
We’ll also delve into the power of curiosity. Find out how asking the right questions can reveal the true reasons behind objections like "That's too expensive." This approach not only keeps the conversation going but also provides valuable insights into what your customers really need.
Preparation is key, and we'll discuss how reflecting on past interactions and having a repertoire of thoughtful responses can make all the difference. Get tips on how to prepare in advance for challenging conversations and learn about my handy Objections Handling Guide available for download on our website.
Mastering pricing objections doesn’t have to be daunting. By joining this discussion, you'll gain practical strategies to turn objections into opportunities and navigate sales conversations with confidence. Tune in and enhance your sales techniques with us.
What to Listen out for:
- 00:56 Understanding the Fear of Pricing Discussions
- 03:04 Step 1: Take a moment before responding
- 04:22 Step 2: Get curious
- 07:24 Step 3: Prepare in advance
- 10:25 Resources and final thoughts
Episode Links:
Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/
Check out my Video Series and Checklist on what to do when your customer says, "That's too expensive!" for more ideas on this important topic.
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
How can women-led businesses determine their pricing strategy?
Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing and value.
Our conversation explores the pivotal moments that shaped Shannon's pricing philosophy. She reveals the liberating realization that there are no fixed limits to what clients might pay for a product or service. It all comes down to who we are targeting, what they value and what you feel is possible for your business. This episode explores pricing as a powerful tool for positioning, growth, and creating meaningful impact.
About this Episode’s Guest
Meet Shannon Tacheny, a dynamic brand and marketing strategist dedicated to empowering big-hearted female entrepreneurs. With over 15 years of entrepreneurial experience spanning multiple industries, Shannon is passionate about helping women embrace their unique gifts and personalities to attract clients authentically.
Through her expertise in crafting compelling brand stories and simplifying online marketing strategies, she guides entrepreneurs towards success without sacrificing authenticity or burning out. Based in Minnesota with her family, Shannon finds joy in fostering confidence and purpose in others while indulging in simple pleasures like chai tea, dark chocolate, and the serenity of the beach.
Come along as we explore Shannon's path, glean from her wisdom, and uncover practical advice for mastering the skill of confidently setting prices.
What to Listen out for:
- 00:00 Intro
- 00:45 Meet Shannon
- 03:59 Starting a Business: Challenges and Inspirations
- 17:12 Transition to Marketing and Brand Strategy
- 18:37 Struggles with Project Management and Pricing
- 20:45 Balancing Purpose and Profit
- 25:29 Understanding Client Value Perception
- 28:32 Celebrating Pricing Successes
- 30:30 Final Thoughts
Episode Links:Connect with Shannon:
Instagram: https://www.instagram.com/featherbluestudios/
Facebook: https://www.facebook.com/FeatherBlueStudios/
Recommended book: "10X is Easier Than 2X"
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confiden
How easy is it for you to tell customers what you charge?
Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success.
In this episode, we’ll unpack the reasons why you struggle with pricing discussions. From the fear of rejection to concerns about being perceived as greedy, we’ll explore the psychological barriers that hinder your ability to communicate your prices effectively.
Fear not! This episode is more than just about identifying the problem; it’s about finding solutions. I’ll share with you practical strategies to overcome these challenges, drawing from real-life examples and expert insights. Whether it’s reframing conversations to focus on collaboration, structuring discussions to invite pricing inquiries, or embracing objections with curiosity, I’ve got you covered.
Regardless of, whether you’re a seasoned entrepreneur or a pricing novice, join me as I share with the tools and strategies needed to navigate pricing discussions with more ease. Get ready to level up your pricing game and unlock the potential of your business.
So tune in and discover how you can tackle the age-old question: “What do you charge?”
What to Listen out for:
- 00:00 Intro
- 00:46 The Struggle with Pricing: Why It's Hard to Talk About
- 03:06 Understanding the Fear Behind Pricing Discussions
- 08:52 Strategies to Overcome Pricing Anxiety
- 16:43 Concluding Thoughts and Resources
Episode Links:Handling Pricing Objections Guide: https://thepricinglady.com/pricing-objections-guide/
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompassDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the nuanced dynamics of supportive tiered pricing and unravel its significance in today's competitive market landscape.
This episode's guest, Avery Thatcher, has shifted to a "supportive" tiered pricing. She shares with us how she started her business, how her pricing has evolved and what led her to this model. We also talk about what it's done for her business and why you might consider it for yours. I loved talking with her about this unique approach. The episode promises to offer valuable perspectives and actionable strategies to help you optimize your pricing approach.
Grab your notepad and get ready to dive into a stimulating dialogue that promises to expand your understanding of pricing strategies.
- 00:45 Introducing Avery Thatcher: A Journey Through Pricing
- 03:30 From Nurse to Entrepreneur: Avery's Business Genesis
- 04:57 The Challenges of Transitioning to Business and Pricing Strategies
- 10:38 Embracing Tiered Pricing for Inclusivity and Success
- 16:04 The Power of Curiosity in Business and Pricing
- 17:38 Leveraging Niches and Understanding Customer Needs
- 23:48 Looking Ahead: Expanding Avery's Impact
Episode Links:Connect with Avery at: https://linkedin.com/in/becomingavery or https://instagram.com/thetruthaboutburnout
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.
Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer your business nor the impact it has on it.
Throughout our conversation, we'll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business's desired outcomes.
We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you're equipped to more easily make informed decisions and strategic moves that guide your business in the right direction.
Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.
What to Listen out for:
- 00:00 Intro
- 00:54 Aligning Your Pricing Strategy with Business Goals
- 03:05 The Importance of Alignment in Pricing
- 05:06 Personal and Impact Goals: Shaping Your Pricing
- 07:13 Values and Pricing: Ensuring Congruency
- 09:41 Practical Steps to Align Your Pricing Strategy
- 12:30 Final Thoughts
Episode Links:The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompassCheck out the next Price Point Event full details at: https://thepricinglady.com/thepricepointDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success.
We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor.
Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy.
**Join us as we dive into tips, tactics and pricing for freelancers.
About this Episode’s Guest**Karla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers.
She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business.
Join us as Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients.
How to Reach Karla:LinkedIn: https://www.linkedin.com/in/vitaminak/Website: https://vitaminak.design/
What to Listen out for:
- 00:55 Meet Karla: A Multifaceted Designer
- 02:48 From Graphic Design to Digital Product Expert
- 03:44 Navigating the Freelance World: Pricing Challenges and Strategies
- 04:38 First Freelance Experience: Learning Through Trial
- 07:00 Deep Dive into Pricing for Freelancers
- 24:32 Setting Realistic Revenue Goals and Understanding Your Worth
- 35:08 Key Takeaways and Resources
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Is profit a four-letter word, something to shy away from in your business?
Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management.
In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you about the power of profit.
In this episode, join me as we’ll navigate through the misconceptions surrounding profit and unveil its true value in driving business success.
Discover why understanding profit is crucial for sustainable growth, how it empowers reinvestment and innovation, and its role in achieving financial independence. With practical tips for enhancing profitability and overcoming profit-related anxieties, this episode promises to reshape your perspective on the power of profit in business.
So settle in and prepare to embark on a journey to unlock the true potential of your enterprise. Discover why profit is not just a word—it’s a pathway to prosperity.
What to Listen out for:
- 00:00 Intro
- 00:46 Demystifying Profit: It's Not a Bad Word!
- 01:17 The True Value of Profit in Business
- 02:02 Why Profit Gets a Bad Rap and How to Shift Your Mindset
- 06:28 Three Main Reasons to Embrace Profit
- 12:11 Strategies to Improve Profitability Through Pricing
- 18:15 Final Thoughts and Resources
Episode Links:Pricing Toolkit: https://thepricinglady.com/learn/pricing-resoures/#tools
Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint
The next cohort of The Fair Price Formula starts soon. Register at www.thepricinglady.com/setmypricesThe next Pricing Masterclass is on April 9th and we'll be focusing on Pricing Strengths & Weaknesses. https://thepricinglady.thrivecart.com/assess-mc/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients.
We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful.
From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services.
About this Episode's GuestAnthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment.
How to Reach Anthony:LinkedIn: https://www.linkedin.com/in/untamedcareer/
Facebook: https://www.facebook.com/anthony.c.kuo
What to Listen out for:
- 00:00 Intro
- 01:22 Getting to Know Anthony
- 03:08 From Pricing Expert to Career Satisfaction Coach
- 05:43 Challenges of Pricing Personal Services
- 08:28 Learning to Value Your Work
- 13:41 Applying Pricing Knowledge to Career Satisfaction Coaching
- 18:07 Marketing and Customer Insight
- 24:28 Overcoming Pricing Mindset Challenges
- 28:39 Final Thoughts
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Hey there, fellow entrepreneurs! Are you ready for some price setting tips?
Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, you’re not alone.
Chances are, you’re more familiar with the role of a consumer than a pricing guru. You’ve seen businesses use all sorts of strategies, but deciphering how they arrived at those price points or why they’ve used that strategy or if it’s even worked for them, that’s a whole different story.
You’ve likely already done your homework, having looked at costs and scoped out the competition. And while those things are important pieces of the determining what prices to offer, they in fact are not where you should begin.
About this EpisodeIn this episode, I’m sharing three simple price setting tips that’ll help you get started setting your prices in a better way. When you “flip the script” on how you go about setting prices you make it easier to feel confident about what you charge. And you put yourself in a better position to set prices that fit you and your clients. Whether you’re feeling lost, overwhelmed or just curious these insights will be your guiding light.
Listen in as I break down three simple tips that help you build the right prices from your customers and your business needs, rather than what everyone else is doing. Trust me, pricing doesn’t have to give you a headache. You should feel jolt of expansive excitement about how pricing helps you reach your business goals.
Let’s tackle it together and pave the way for prices that not only work for your business but also leave you feeling confident and empowered. Ready to get started? Let’s do this!
What to Listen out for:
- 0:00 Intro
- 01:14 The Importance of Starting Point in Pricing
- 02:38 The Role of Customer in Pricing
- 05:00 Aligning Business Goals with Pricing
- 06:47 The Impact of Mindset on Pricing
- 08:16 Revisiting the Three Key Factors in Pricing
- 11:04 Practical Tips for Clear Mindset in Pricing
- 12:00 Upcoming Masterclass and Courses
- 13:36 Final Thoughts
Episode Links:The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit. https://thepricinglady.thrivecart.com/profit-mc/
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompassDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently cha
"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices."
Does that sound familiar to you?
If so you, my friend, are not alone. It's easy to think of pricing as the logical, cold and calculated (no pun intended) thing. But the reality is your mindset gets in the way. You can know every pricing trick in the book but if you believe you are not worthy on some level, it just won't work because you won't believe it. It's up to you to starting decoupling self-worth from what you charge, failure to do so only holds you back.
Those thoughts and doubts will permeate everything you do, what you choose not to do and how you go about doing it. I've said it many times before but having your own business is a self-discovery journey and you're about to hear how one woman realized her own sense of self-worth was getting in the way of her dreams.
About this Episode's Guest
In this episode, I've got special guest Aya Ghosh. She's a Consciousness Coach and helps people find their purpose, fulfilment, and joy instead of being stuck in pain, suffering, or negative experiences. She shares with us how the realization that her mindset was influencing what she charged came about, As well as the steps she's had to take to free herself from tying her self-worth to her pricing. Let's help you get your mindset in the right place enjoy the episode.
Don't have time right now to listen, scroll down for the episode overview.
How to Reach Aya:LinkedIn: https://www.linkedin.com/in/aya-transformation/
Website: https://www.ayatransformation.com/ What to Listen out for:
- 00:00 Intro
- 01:23 Getting to Know Aya
- 02:35 Journey into Consciousness Coaching
- 03:20 The Challenges of Pricing in Business
- 04:48 Overcoming Self-Worth Issues in Pricing
- 05:32 The Impact of Personal Beliefs on Business
- 07:25 The Emotional Connection to Pricing
- 10:24 The Struggle of Pricing Services
- 14:18 Overcoming Needy Energy in Business
- 16:14 Final Thoughts
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint, walking with them hand-in-hand through every twist of their purchasing journey.
Join us as we dive into value-based pricing, where we explore how tuning into customer behavior and expectations can be the secret sauce to building the right pricing strategies.
With a focus on small businesses, we explore the importance of knowing what your customers want, curating those personalized experiences, and tapping into those customer insights to sculpt pricing strategies that work. We’ll also break down the ‘customer’ versus ‘user’ dynamic, uncovering how these roles influence purchasing decisions.
At its core, this episode is dedicated to the importance of understanding your customers and building an experience that fits them. It’s all about aligning your pricing strategy with the unique rhythm of your customers and the big dreams of your business. Join us for this amazing conversation – you won’t want to miss it!
More About this Episode's Guest
Dr. Ghizlane Arifine has over 12 years of dedicated engagement with organizations enhancing their customer experience standards and implementing successful marketing strategies. Ghizlane brings a wealth of expertise and knowledge on this very important topic.
With over 12 years of dedicated engagement with organizations, she has been instrumental in enhancing the experience they deliver customers and implementing successful marketing strategies. Guided by her curiosity for and eagerness to deliver superior customer experiences, she serves as a lecturer, imparting knowledge in customer loyalty and behavior. Simultaneously, she is a CX/UX practitioner, actively developing and executing CX programs for companies.
How to Reach Ghizlane:
Instagram: https://www.instagram.com/xperience_metrics/
LinkedIn: https://www.linkedin.com/company/xperiencemetrics/
What to Listen out for:
- 00:00 Intro
- 01:31 Understanding the Importance of Customer Experience
- 02:02 Getting to Know Ghizlane
- 03:42 The Journey of Starting a Business
- 05:52 Defining Customer and User Experience
- 08:26 The Impact on Value Perception
- 12:35 Risks for Small Businesses
- 16:27 Understanding Customers for Better Business Decisions
- 22:13 Advice for Startups and Small Businesses
- 27:15 Final Thoughts
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Do you know what pricing trends to expect in 2024?As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed.
People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over priced. The consequences of that are many, most remarkably lower sales and profits. Ouch!
That’s no way to start a new year.
To avoid finding yourself in this situation, take a step back and look at where things are in the world – in your market, in your business, and in your pricing. To help you with that, I’ve put together some research and my own insights to help you get started. Let’s kick the year off with a look at Pricing Trends for 2024.
In This Episode:In the past few years, we have seen a lot of fast-paced change.
As you consider your pricing strategy and what to do it’s good to take a look at where have things landed and what does it mean in terms of how people behave when they make purchases. That’s where we start our discussion, with a look at the “state of affairs”.
Then we turn towards upcoming trends in pricing, as an indication of what you might expect in the year to come. And last, my recommendations on what you might focus your attention to get ahead.
Enjoy the episode.
Podcast Highlights
- 0:00 Intro
- 2:08 2024 Preview
- 5:27 Navigating Global Trends
- 8:34 Pricing Amidst Market Shifts
- 12:21 Beyond Price Wars
- 14:56 Pricing Trends
- 23:38 Strategic Pricing in 2024
- 26:37 Wrapping it Up
Episode Links:NIQ 2023 Mid Year Outlook Survey: https://nielseniq.com/global/en/insights/analysis/2023/5-cost-of-living-trends-to-know/
Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint
The next cohort of The Fair Price Formula Part 1 - Price Setting starts January 26th. Register at www.thepricinglady.com/setmyprices
The Customer Compass (previously the Customer Value Challenge) is coming in February.
The next Pop-Up Pricing Masterclass is on March 5th and we'll be focusing on Understanding Profit. https://thepricinglady.thrivecart.com/profit-mc/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
Ever wondered what key steps businesses often overlook when they're raising their prices?
In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid to change prices especially raise them and postpone it as long as possible. When they finally do it they take big risks by applying a "rip off the bandaid" approach. Trying to get it done before they panic and decide not to. In that process, they skip some really important steps that help the increase be more successful.
I'll break down the misconceptions and offer practical advice on how you can do this more effectively.
Discover the power of differentiation – why it's essential to vary price increases across your offerings, rather than applying a uniform rate. Learn how mastering the math behind pricing can give you the confidence you need to make informed decisions. And we'll look at price communication – when to make clear communications and when a subtler approach is more suitable.
Enjoy the episode. Don't miss out on the knowledge and strategies that can reshape your business's future.
Podcast Highlights
- 0:00 Intro
- 1:54 Overcoming Fear and Taking Strategic Steps
- 5:15 The Critical Role of Pricing Math
- 8:24 Knowing When and How to Share Changes
- 10:21 Wrapping it Up
Episode LinksLinkedIn Article: The Boulder of Pricing Inaction
Tool Recommendation: Pricing Tool KitDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put into whether or not they were a good business idea.
I called and spoke to her about it. Asking her what the business purpose and goal were for each one. Part way through our discussion it dawned on her and she said, "Janene, from what you're asking me I think I see what you're getting at. I did this because it's what I see others doing. You're asking me to also look at what it means and if it's right for my business. Right?"
She got it!
As the holiday season approaches, businesses often contemplate the idea of offering Black Friday discounts to lure in customers. It seems like everyone else is doing it. But is this strategy right for your business?
Join me as I explore the origins of Black Friday, its evolution into a global phenomenon, and the critical questions you should ask yourself before diving into the discount frenzy.
In This Episode:We'll look at the importance of aligning Black Friday deals with your brand values, understanding your target customer's expectations, and whether following the competition is a wise choice. Plus, how important is it to ensure that special deals and offers have a real business purpose that you can track. Without that you're just discounting for no reason and giving money away.
Deciding whether or not to offer Black Friday deals, is a strategic business move. Listening to this episode gives you the tools and insights to make an informed choice that aligns with you, your business and your customers and helps you achieve your business goals.
Tune in as I help you navigate the intricate world of pricing and business strategy.
Podcast Highlights
- 0:00 Intro
- 2:24 Decoding Origins and Tactics
- 5:12 Brand-Aligned Black Friday
- 8:29 Competitor Caution: Business Sense
- 11:23 Volume, Profit, Math Mastery
- 13:21 Wrapping it Up
Episode Links:
Pricing Tool Kit: https://thepricinglady.com/goodies
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know.
One of the things that I love about what I do is that through helping businesses with their pricing I've been able to learn a lot about many different industries and about what goes into the making of that product, software or service. I enjoy learning new things and understanding why or how they work. I'm that annoying person at the eye doctor who asks what all the different machines do. Ha!
And when it comes to understanding what price to set for something, understanding what's behind the business is an important part of the process. And while cost to produce isn't the only driver of price understanding what goes into production at least at a high level is pretty important to your pricing.
Both as a business owner and as a consumer a big part of the value you get from something that you buy is related to what goes into it. And having worked in the agricultural industry for a while I had the opportunity to visit vineyards and understand wine production more. I'm not an expert by any means but I do have a much bigger appreciation.
So I ask questions like...
What goes into the pricing of a bottle of wine?
What are the differences between the most and the least expensive?
How does production or distribution impact the pricing?
You've probably wondered about it yourself. And if you're a startup or business that has to set prices for wine then the biggest question you've probably got is "How do I find the right price?"
You're in luck I've got just the lady for you.
In this Episode:This time I've brought on a guest who is an expert in all things wine and spirits-related. Ruchira Neotia, owner of Neo Margarita Ltd., is a London-based drinks professional with a passion for the art of crafting exquisite drink experiences - across wine, spirits and saké. At the heart of Ruchira's expertise is her talent for creating harmonious connections between food and beverages. As a consultant, she excels at developing optimized drink lists for restaurants that perfectly complement the culinary offerings, enhancing the overall dining experience.
She comes on the show to help us navigate from vine to wallet wine and spirits pricing. Ruchira shares with us some real insights into what we are paying for as well as some great tips for those who have to set prices for wine and spirits in their business.
Enjoy the episode!
Podcast Highlights:
- 0:00 Intro
- 1:35 Meet Ruchira
- 3:02 What does her business offers
- 5:11 How the Process influence the Pricing
- 10:31 Exploring the Complex World of Wine Importing and Production
- 14:54 How Margins, Volume, and Customer Experience Come into Play
- 24:04 Sustainable Practices and Wine Pricing
- 28:35 Pricing Spirits vs. Wine
- 35:56 Striking a Balance
- 40:55 Today's takeaway & Wrap up
How to reach Ruchira:
Instagram: https://www.instagram.com/ruchneo/
LinkedIn: https://www.linkedin.com/in/ruchiraneotia/
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Welcome to another insightful episode of Live with The Pricing Lady.
Apologetic pricing - a pricing strategy whereby your price reflects your thinking that "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an embedded "apology discount" factored into your prices.
Does this strategy sound familiar to you?
For most people feeling unsure about your prices is normal, but other people can take those negative feelings to an entirely new level. As this episodes guest put it she felt guilty about charging clients for what she offered and not only did it impact her pricing, but her communication and everything she did in her business. Ultimately it also had an impact on the bottom line.
Don't fret if this sounds familiar to you Mandy Bronsil, founder of B-inspired shares with us what she had to do to "break free" from that thinking and set herself up for success. Mandy talks about starting her business shortly before Covid hit and how that impacted what she had to do and the direction her business took.
All that and so much more, enjoy!
Podcast Highlights
- 0:00 Intro
- 1:17 Meet Mandy
- 4:56 Why & how she started her business
- 7:38 The first time pricing her offer
- 9:50 Needing to shift the business
- 12:55 Overcoming setbacks and challenges
- 15:45 The importance of boundaries
- 21:56 Today's takeaway & wrap up
How to reach Mandy:
LinkedIn: https://www.linkedin.com/in/mandybronsil/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Do you find yourself wondering how flexible your pricing should be?
In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business.
On the one hand it's great to try and meet the specific needs of each individual client, as each one is unique. But flexibility isn't always the best thing for you, your business or your customers. It's more complex a decision than just meeting the customers needs - it's more strategic that.
And hold on, what about the downsides of working in this way? How does it impact your ways of working in your own business? And what downsides are there for clients? Yes, there are some.
Well if you've asked yourself these questions, you're in the right place.
In This Episode:In this episode of Live with The Pricing Lady, we'll explore what you should consider when you're deciding the appropriate level of pricing flexibility in your business. Here's a glimpse of what you can expect to discover:
We look at the:
- The Advantages: Learn how pricing flexibility can lead to tailored solutions, scalability, and agility in meeting your customers' unique needs.
- The Trade-Offs: Explore the downsides of pricing flexibility, including customer confusion, perceptions of unfairness, and profit erosion.
- Actionable Strategies: I share practical tips to help you strike the right balance in your pricing approach. From segmentation and clear tiers to modular pricing and value-based flexibility, there are several options to help you choose the level of and mitigate the downsides of flexibility.
Whether you're new to the business world or a seasoned pro, this episode will help you think through this important aspect of your pricing strategy.
Podcast Highlights
- 0:00 Intro
- 2:41 Advantages of Flexible Pricing
- 4:12 Trade Offs that come from Flexible Pricing
- 8:19 Effective Pricing Strategies
- 14:02 Transparency and Simplicity
- 16:02 Wrapping it Up
Episode LinksJoin The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Time based rates or packaged pricing, which is right for your business?
People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for money does not focus on value or the quality of your expertise. Which is one reason why most people at some point in time will consider shifting to packaged pricing.
But what does it take to package up prices? Is it the right move for your business? What are the advantages and disadvantages of packaged pricing? There are a lot of questions to be explored if you're trying to make the decision whether or not to make the shift from hourly rates to bundled value.
In This Episode:
In this episode we take a closer look at the downsides of time-based rates and the upside or power of packaged pricing. Be sure to listen in and consider what's the best move for your business.
Podcast Highlights
- 0:00 Intro
- 2:46 Not Linked to the Value
- 4:18 Pitfalls of Time-based Pricing
- 6:57 Unlocking the Power
- 8:57 Streamlining Offer Creation
- 10:35 Simplifying Decision-Making
- 12:10 Wrapping It Up
Episode LinkJoin The Fair Price Formula (https://thepricinglady.com/setmyprices) group program and learn how to set prices for your business with more confidence.
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wondering how to respond in the best way possible.
It's not uncommon to feel super confident telling people about your offer, after all that's your thing. You could talk about that all day long. At the same time when it comes to talking about how much people need to invest in your product or offer, you might feel a total lack of confidence. Then compound that with someone rejecting your offer and "Bam!" you're in uncharted territory - nervousness kicks in and it gets harder to know what to say.
My clients often voice concerns about handling pricing objections confidently (some even ask how to avoid them - you can't and shouldn't strive to) and are curious about what arguments they can use to defend their position. And while you do want to understand the value and communicate it well, launching into a defense when you get an objection is not the best response.
This episode was the result of countless questions from people just like you who have found themselves confronted with pricing objections. The urge to defend your pricing is natural, but there's a better way forward.
Join us as we delve into the art of asking the right questions and truly grasping the objections raised by your customers.
In This Episode:
Listen and discover invaluable insights into the skill of handling objections gracefully and strategically. Learn simple techniques to get to the bottom of why they are objecting. Getting curious about their response takes the pressure off you so you can more confidently and uncover mutually beneficial solutions with your customers.
Whether you're a seasoned entrepreneur fine-tuning your pricing strategies or a newcomer seeking guidance, don't miss out on this episode. Bid farewell to the fear of pricing objections and embrace newfound confidence in your pricing journey.
Podcast Highlights
- 0:00 Intro
- 1:50 Strategies for Responding
- 4:13 Unveiling the Real Reason Behind
- 6:36 Turning Objections into Opportunities
- 8:02 Wrapping it Up
Episode LinkThe Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business - yet if you're like most people you don't often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger impact than your costs. This surprises most people. And it's counter to how they are working.
Consider for a moment what most businesses do when profits start falling? That's right they start reducing costs. But if you understood that your prices have a bigger influence on your profit wouldn't you also scrutinize your pricing in the same way you do costs? Logically it makes sense but that's not often what happens.
And if you're a new business, failing to give pricing your time and energy will make it harder for you to get your business engine running (i.e. build profitability) and achieve your business objectives.
Most pricing mistakes are avoidable.
In This Episode
In this episode I'll share with you 5 of my expert pricing tips to help you avoid the most common pricing mistakes. Let's take you from pricing woes to pricing like a pro! We'll first look at 5 of the most common pricing mistakes and then I'll share with you actions you can take to lessen the chance of you making those errors.
Podcast Highlights
- 0:00 Intro
- 2:17 Mistakes Number One to Five
- 5:39 The Leaky Bucket Concept
- 8:03 Tips to Avoid Pricing Mistakes
- 17:30 Not a Right Strategy
- 25:18 Wrapping it Up
Episode LinksHow to do Customer Insight Interviews: https://thepricinglady.com/betheexpert/
How to set Prices group program The Fair Price Formula:https://maven.com/the-pricing-lady/fairpriceformula
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere.
Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the offers for sponsors of your crowdfunding campaign - you have to think of value. And that's what this week's guest, in part has come to share with us.
In This Episode:I recently sat down with Margit Takacs, Change and Culture consultant, trainer and coach. She shares with us her own pricing journey. From being in the corporate world to venturing out on her own to her experience crowdfunding the writing and publishing of her newest book.
In the past, I've support people in putting together their crowdfunding packages. In many ways it's the same as offer building and pricing in any other context. But as Margit shares with us there's an added element of value to consider. I loved this conversation and if you're running your own campaign or if you've thought of publishing your own book you'll definitely want to learn from her experience.
Enjoy the episode!
Podcast Highlights
- 0:00 Intro
- 1:49 Getting to Know Margit
- 4:10 The Value of Working with Margit
- 7:48 What Led Margit to Start Her Own Business
- 10:06 Pricing at the Beginning
- 12:11 From Funding to Publishing
- 22:39 Calculating Goals and Investments
- 25:33 Unveiling the Marketing Puzzle
- 30:04 Wrapping It Up
How to reach Margit:
LinkedIn: https://www.linkedin.com/in/margittakacs/
Facebook: https://www.facebook.com/margit.takacs.12/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset.
Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard from me and many of my guests on this show starting your own business is a personal development journey. One that constantly takes you outside your comfort zone.
As we all know when you're outside your comfort zone is when your mind does things to "help" you not feel pain, get hurt or be "unsafe". But the way it goes about it doesn't always help in the end. In fact it can hold you back. We've all experienced it. And that's why I'm so excited to have had this chat with Jen.
She encourages you to recognize and challenge your limiting beliefs in order to achieve your goals and build a sustainably profitable business. Many of us are taught to play small and not value ourselves, which can make it difficult to charge what we are worth. But, setting prices that are too low can actually lead customers to perceive us as having low value. Therefore, it's important to set prices that reflect the value of our work.
In This Episode:Jen Gutfriend, a mindset and business coach/strategist and owner of The 6 Figure Female Entrepreneur, shares her journey of overcoming limiting beliefs around money and success and how she helps other women achieve financial freedom while working less. The key takeaway? Mindset is crucial for pricing success.
Discover how Jen navigated the challenges of setting her initial prices and how she gradually increased them based on her expertise, results, and client satisfaction.
Get ready to transform your mindset and embrace a profitable pricing mindset that propels your business to new heights.
Enjoy the episode!
Podcast Highlights
- 0:00 Intro
- 2:17 Getting to Know Jen
- 3:16 The Value of Working with Jen
- 9:39 What Led Jen to Start Her Business
- 12:33 Pricing at the Beginning
- 16:48 Navigating the Challenges of Providing Affordable Services
- 19:42 Pricing Tips and Strategies
- 26:09 Wrapping It Up
How to reach Jen:
LinkedIn: https://www.linkedin.com/in/jen-gutfriend-024224197/
Instagram: Instagram.com/the6figurefemaleentrepreneur
Facebook: Facebook.com/the6figurefemaleentrepreneur
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Ready to break free from the ordinary?
Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price something that's unknown?"
Do the same tactics and strategies apply? How can I help my customer understand the real value when they can't even conceive this as a possible solution? Truly innovative solutions push the boundaries of value and often require an innovative approach to pricing as well. It's true that this can be tricky but it can also be incredibly exciting.
That's one reason why I've invited this week's guest to join me on the show.
In This Episode:Cristina Ruiz de Castaneda, Founder of Blue Vega started her business after working with a really great consultant during her corporate days. She now consults herself, helping innovative Startups with new technologies develop their commercial roadmaps.
She shares with us her own pricing journey. Then we dive deep into the captivating realm of strategies for pricing unique offerings. From understanding the unconventional costs to gauging the value for early adopters, Cristina sheds light on the myriad fascinating factors that come into play.
But that's just the beginning! Cristina also shares some of the common mistakes startups make when pricing their innovations. Get ready to gain fresh perspectives, practical insights, and inspiration to navigate the intricacies of pricing your own unique offerings.
Podcast Highlights
- 00:00 Intro
- 1:49 Getting to Know Cristina
- 3:30 The Value of Working with Cristina
- 6:10 How Did She Get Started
- 8:19 Pricing At the Beginning
- 10:47 Pricing of Unusual Things
- 14:13 Common Mistakes Startups Make
- 19:27 Looking through Multiple Lens
- 22:53 Wrapping It Up
How to reach Cristina:
Instagram: https://www.instagram.com/bluevegaconsulting/
LinkedIn: https://www.linkedin.com/in/cristina-r-de-castaneda/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two."
Is it really that simple? 🤔
Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pressured to be so when that's not them. Yes, I often get my show ideas from the questions people ask me. So keep asking! 😄
I believe it's important to know what your strengths are and to market to those strengths. That's how you attract people who value your approach to things. Failing to do so feel so frustrating - you end up never feel good enough.
More importantly doing so allows you to work in your "wheelhouse" of expertise and focus on what you're best at. BUT that requires you to let go of the things that aren't strengths. In this case if you're not fast, then don't market that. Lean into the fact that you deliver great results even if it takes a bit more time. Or even redefine what fast is.
You have to let go first - otherwise it'll feel like you're always "swimming against the current" 🏊♀️ i.e. struggling.
In This EpisodeWe explore the popular saying in the service and freelance industry: "You can be good, you can be fast, or you can be cheap. Pick two." We dig deeper to unpack its meaning for pricing in your business. Here's the deal: all three factors—good, fast, and cheap—are relative and depend on your target customers. Their perception of what's valuable matters most and you can influence that.
We take a look at how perceptions impact the definition of good, cheap and fast. As well as how to manage if what you do doesn't fit all those requirements. In my experience, it's not about choosing between good, fast, and cheap. It's not even about always delivering all at the same time.
It is about aligning your strengths with what your target customers value. Enjoy the episode!
Podcast Highlights
- 0:00 Intro
- 2:00 An Old Adage
- 6:36 Be Honest With Yourself
- 9:11 Best Way to Help a Potential Client
- 11:00 Price Acceptance
- 11:42 Wrapping it Up
Episode LinksThe Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula
On-demand Web Class: "Getting to a Fair Price"
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Have you ever asked yourself, should I adjust prices for different geographies
Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions.
And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost always assume that just because they’re selling to another country then have to adjust their prices, but as you’ll learn in this episode, it isn’t always necessary.
It’s also interesting, people are rarely worried about raising prices for countries with a higher willingness to pay, they are always concerned about being over priced. In fact they are making assumptions about what other people can or cannot afford. As I’ve mentioned before we do have to be careful about having our minds “in other people’s pockets”. Make sure you look at this question through a few different perspectives before making a decision.
In This EpisodeI share with you what to consider so you can decide if such adjustments are needed for your business.
As you know by now in pricing there are no “one size fits all” answers – it depends. And in this case we need to first take a look at the customer to find the answers. You’ll also learn about a couple of resources you can use to help you in deciding what changes to make. And then I share tips and strategies to decide if there are better alternatives to just simply selling the same things at different prices.
With a few questions, a little research and some creative thinking you can come up with the best options for your business. Enjoy the episode!
Podcast Highlights
- 0:00 Intro
- 2:07 Should you adjust?
- 4:05 Try having different offers
- 5:51 Consider the cost to serve
- 6:52 A few things to think about
- 8:23 Try these indexes
- 12:28 Wrap Up
Episode LinksBig Mac Index: https://wisevoter.com/country-rankings/big-mac-index-by-country/
Consumer Price Index: https://www.theglobaleconomy.com/rankings/cpi/
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
How can you improve your relationship with money?
Great question now let's get some answers.
As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that women do well when it comes to money. If you haven’t listened to part 1 yet, listen here.
The challenges you face with money are not always easy to identify or know where they come from. Often times making the change is difficult. It can even be emotionally painful. But it doesn’t mean that you don’t try. You keep working at it step by step, because it matters to you, your family and friends, even to your business and clients. It’s the only way to make things better and improve. We are all here to offer support.
In This Episode:In this episode, Part 2, we shift gears to look specifically at the tips and tactics the Clara and Ilana have to share with us. For example you’ll learn about a three-step process you can try that’ll help you get on the right track. You’ll hear about the importance of understanding one’s wealth structure, retirement situation, and insurance coverage as a means to understanding where you are now and how to get to where you want to go.
I loved the part about having a “money date” with loved ones to discuss finances. And you’ll discover how ancestral background and traumas can impact your beliefs and behaviors around money. As well as how the only way through to financial freedom is by you addressing those underlying issues. All that and so much more as we wrap up this two-part series.
Podcast Highlights
- 0:00 Intro
- 1:27 Health Check or Analysis
- 5:12 Speaking About Money
- 7:10 Not Enoughness
- 12:10 The Big Thing Comes in the Mindset
- 18:47 Be Open to Learning
- 24:34 Wrapping it Up
Episode Links:Clara Creitz | LinkedIn | Instagram | Facebook
Ilana Jankowitz | LinkedIn | Instagram | Facebook
Take the money quiz at Ilana's website.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our relationship to money.
It’s no surprise that women face obstacles in accessing capital and funding. But if we go deeper than that women often have a tenuous, at best, relationship with money. Growing up many didn’t have good role models to follow, weren’t taught how to manage money and/or weren’t expected to develop that relationship. It also has a lot to do with how worthy a person feels and let’s face it in many cultures and families women are made to feel “less than”.
This has consequences in both life and business, in personal finances and indefinitely when it come to pricing in your business. In my experience pricing comes down to competence and confidence. I’ve seen how people’s mindsets about money impact their pricing behavior. That’s why I’ve brought two Money experts on to the show to have this conversation.
In This Episode:
In this episode (part 1 of 2) I’ve invited Ilana Jankowitz, Money Mindset expert back to the show and Clara Creitz, an expert in Personal Finance for Women, to help me explore the topic of Women and Money. The panel discussion format is something I’ve been wanting to bring to the show for a while. They share about their own journeys and their insights about women and money, including what we do well. As well as some of the things we struggle with and how to start breaking free of them.
If there’s anything I’ve learned in starting my own business it’s that it’s a personal journey more than anything else. Mindset around money for most of us, plays a huge role in our success.
Podcast Highlights
- 0:00 Intro
- 3:24 Getting to Know the Guests
- 6:09 The Journey of Starting Your Own Business
- 10:00 First Thoughts on Women and Money
- 12:57 Soft and Hard Skills
- 16:48 Mindset Challenges
- 23:44 Money Role Models
- 27:11 What Women Do Really Well in Money
- 32:00 Wrapping Up (Part 1)
Episode Links:
Clara Creitz | LinkedIn | Instagram | Facebook
Ilana Jankowitz | LinkedIn | Instagram | Facebook ***
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
What are you doing when setting prices? You should be asking yourself a series of questions.
Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we looked at 12 questions to ask yourself when price setting. Those were some of the more basic questions. If you haven’t listened to that episode yet do so now.
Why are these questions so important? Pricing is strategy and looking at it from different perspectives helps you to determine what is most suitable for your business. Just because two businesses are selling the same thing doesn’t mean they will sell it at the same price. These questions I’m bringing to you in this and the previous episode will help you think through the strategy. Some of these questions are fairly obvious and others you’ll wonder why bother. But they all play a role in your strategy.
Do remember that Pricing in any business will be a different levels of maturity. So right now you may only consider the basics. Later on as you become more mature in your pricing you’ll expand to include more things in you pricing strategy.
In This Episode:
In this episode, we are looking at 12 more questions to ask when setting prices. When I sat down to record that first episode I came up with way more than just 12, hence bringing you part two. And yes, there are even more than the 24 I’ve chosen for these episodes. But you have to start somewhere. This second series of questions goes deeper into the strategy around your business and pricing. Not all questions will apply to all businesses but most of them you will find useful in yours.
I can even suggest as you listen to the two episodes you make a list of which questions you need to include in your thinking as you go about building your pricing strategy and price setting process.
Podcast Highlights
- 0:00 Intro
- 1:48 Questions One to Three
- 3:31 Questions Three to Six
- 5:56 Questions Seven to Nine
- 9:03 Questions Ten to Twelve
- 10:54 Wrapping It Up
Episode Links:Grab a copy of my Self Assessment Pricing Scorecard.
Get an introduction to the Value Pricing Model: https://thepricinglady.com/valuepricingmodel
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
“Price setting is a thought process not a formula.”
One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers.
So if it’s not a formula but a thought process it begs the question, what does that really mean? It means you need a something to help you think through what the best prices could be – that’s where the thought process comes in. In part it’s a series of questions you should ask centered around strategic decisions in your business. The answers to the questions not only determine what you’ll do in your business but what prices are most suitable. This is also why 1 element (like competition or cost) shouldn’t determine your price. It’s just not enough information to give you a realistic view of the “best” prices.
Recently I sat down and made a list of the questions one should be asking when price setting. Once I got going even I realized there are more questions than I first thought. Not all apply to every business, but just because it doesn’t now doesn’t mean it might not later. I am sure about one thing – many of the questions you’ve never thought of.
In This Episode:In this episode I share with you 12 questions you can ask yourself when you start setting prices. These questions are one’s that apply to all business types. This is part 1 of a two part series. Whatever you do remember pricing is a thought process – meaning after you gather the information and ask the questions you still have to make the decision on what price to choose. It often means you’ll adjust things in your business, or go back and check your assumptions along the way as you get new information. The great thing is that now you’re making decisions based on a more solid foundation.
Podcast Highlights
- 0:00 Intro
- 2:10 Questions One to Four
- 3:41 Bringing Right Offers and Solutions
- 4:50 Questions Five to Eight
- 5:45 Makes You Feel More Confident
- 9:09 Questions Nine to Twelve
- 13:02 Wrapping It Up
Episode Links:Web Class: Pricing Know How for Startups: https://thepricinglady.com/webclass
Grab a copy of my Self Assessment Pricing Scorecard: https://thepricinglady.com/goodies
Get and introduction to the Value Pricing Model: https://thepricinglady.com/valuepricingmodel
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
"Love your pricing.
Love your work.
Love your clients.
Love yourself.
Repeat."
The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of what she had to say.
Pricing can feel like a very cold and calculated topic (no pun intended). But it has its softer sides - it's linked to things like self-love, creativity and psychology. And while what you charge should be related to the value your service, software or product delivers, there's no denying that what you choose to charge is often driven by your own relationship with money and how you perceive yourself.
🤔 It's worth taking a moment to consider.
**In this episode
I sat down with Rachel Madorsky,** a best-selling author, speaker, psychotherapist, executive coach and self-love strategist. She guides ambitious women leaders to achieve their dreams with more wealth, pleasure and ease. Her insights and teachings have been featured on Bravo, The Learning Channel, SXSW Interactive and The CBS News. Rachel lives in Austin, Texas with her husband where they co-own an award-winning improv comedy theater, and perform together every Thursday night.
She shares her own pricing journey and how she has transformed her pricing through love. She had so many great insights to share it's been really difficult to select quotes and words of wisdom from the episode. Her unique perspective will give you pause for reflection on your own behavior. And you can hear about her unique take on the topic and what it has done for her business.
Dare I say it -- you're going to LOVE 💕 this episode.
Podcast Highlights
- 0:00 Intro
- 2:08 Getting to Know Rachel
- 4:05 The Value of Working with Rachel
- 5:20 How did Rachel start her own Business
- 9:09 Pricing at the Beginning
- 13:44 Biggest Pricing Challenge
- 21:56 Pricing Strategy
- 25:41 Best Business Advice
- 27:45 Wrapping It Up
How to Reach Rachel:LinkedIn: https://www.linkedin.com/in/rachel-madorsky-lcsw-3233374/
Facebook: https://www.facebook.com/RachelMadorskyAuthorSpeakerCoach
Instagram: https://www.instagram.com/rachelmadorsky/
Website: https://www.rachelmadorsky.com/
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing.
Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While your price needs to be aligned with who you're targeting, it also has to lead to a viable business. People who operate in this space are often missing the courage and confidence to charge a fair price - i.e. a price that's both good for you as a business owner and good for the clients.
This episode's guest, Anisa Zafar, shares that what made a difference for her was knowing, embracing that "money is energy."
In this episode
I sat down and spoke with Anisa, Founder of Tree of Life Guru, a meditation teacher and coach. She supports women to change their relationship with themselves, bringing more clarity into their lives, building resilience and developing self-compassion. She works with people across the globe to help them connect to their hearts and live more fulfilling lives.
She shares with us her Pricing Journey. How she struggled at the beginning charging a mere 20% of what was a fair price. We hear about her insights and learnings as well as how she evolved her healing business and its pricing into something that's allowed her to feel more confident about what she charges. You're going to enjoy hearing what she has to share.
Enjoy the show.
Podcast Highlights
- 0:00 Intro
- 2:21 Getting to Know Anisa
- 4:18 The Value of Working with Anisa
- 6:55 What Led Anisa to Start Her Own Business
- 14:10 Pricing at the Beginning
- 19:08 What did Anisa Learn from Her Pricing Journey
- 22:53 Coaching as Transformation
- 25:44 Wrapping It Up
How to Reach Anisa:
Facebook Page: https://www.facebook.com/TreeofLifeGuru/
Instagram: https://www.instagram.com/anisa_treeoflife/
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers.
The right prices cannot be the same for everyone (or written in stone) since they depend on many different things. Things which vary from business to business. As my guest in this episode shares with us feeling confident about what investment you ask people to make, comes in large part from you understanding why that price and not the other price. The more you understand the value and the more you know your customers and the market. And of course the more you know the figures in your business - the more confident you'll feel about what you charge.
In This Episode:In this episode I sit down with Lynn Bruines, CEO & Co-Founder of LB Business Agency. She helps businesses to accelerate growth with bespoke sales & marketing solutions. As a Business Strategist & Certified Trainer, Lynn has worked 15+ years with renowned international brands, industry pioneers, top universities, and leading companies worldwide.
She has a love for people, business, and service excellence. Empowering businesses to accelerate business growth with ease & confidence. Born in The Netherlands 🇳🇱, lived around the world, and now based in Switzerland🇨🇭. Founding an agency like this was no coincidence for Dutch-born Lynn Bruines. Being brought up in a family and environment where travel, hospitality and entrepreneurship played an important role, she decided to pursue a career that would combine her love for people, business, and service excellence.
She shares with us her business and pricing journey. And how difficult she found it, getting on top of pricing early on. She talks about what it took for her to shift things and get where she is today.
You're going to enjoy this conversation. I know I did. Click, listen and learn.
Podcast Highlights
- 0:00 Intro
- 2:46 Getting to Know Lynn
- 4:49 The Value of working with Lynn
- 6:44 How did Lynn start her own Business
- 8:59 Pricing Journey
- 12:31 How to be Aligned with Pricing
- 15:30 Not Written in Stone
- 18:24 Understanding a Thought Process
- 21:00 Wrapping it Up
How to Reach Lynn:LinkedIn: https://www.linkedin.com/in/lynnbruines/
Facebook: https://www.facebook.com/lynnbruines/
Website: www.lbbusinessagency.com
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible.
Like anything else in life or business what we pay attention to is what will carry us through the year to come. If you ignore pricing, it will not be there supporting your business efforts. In fact, for many business it will do the opposite - it will work against them. One thing I always say is "Pricing can hurt or help your business." Let me ask you this on a scale of 1-10 (1 being I have no idea or it's totally hurting my business - 10 being my pricing is rock solid) where would you rank pricing in your business for 2023?
Be honest - you don't have to share your score with anyone if you don't want to.
Not everyone will feel a 10 but if you're 6 or below then there's work to be done for sure. Remember pricing should be viewed on a maturity scale. Meaning that each and every business is on their own journey. Where you are is where you are, only you can decide that it's time to make a change. I can only be here to support you when you're ready.
Listen to the 3 tips I share with you and reflect on what you need most when it comes to pricing right now in your business.
Podcast Highlights
- 0:00 Intro
- 2:18 One of the Biggest Mistakes You Can Make
- 5:25 Things Change Over Time
- 8:12 Do I need to Create An Offer?
- 11:57 Now is the Time
- 14:51 Couple of Things that are Available to You
- 17:35 Wrapping It Up
Episode Links:Customer Interview Prep Course: https://thepricinglady.com/betheexpert/
Raise Your Prices with Confidence: https://thepricinglady.com/raise-prices-confidently/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
"Should I put my prices on my website?"
Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about what's right for your business.
I recently ran a poll on LinkedIn around this and what happened as a result was fascinating. People we very passionate about their views on the subject - there were 3 "camps". The "yes", the "no" and the "it depends" camp. While there was a clear winner in the poll (see results here) it was interesting that each camp had significant support (i.e. votes). You're responses were very insightful too.
From the "yes" camp we heard:
"I am in team YES... I always want to know before the discovery call if I can afford..."
"If it's way out of my price range, why waste my time (and the seller's) for a discovery call."
"My prices are on my website for private clients, because I need people to book and pay the service before starting..."
The "no" camp said:
"For me this is a no - most of my services are bespoke, so the pricing varies a lot based on each client's needs."
"Advertising your prices on your website gives information to your competitors about your prices - this can be a disadvantage in some situations."
The "it depends" camp shared:
"... it very much depends on what you are selling. We sell business services and is sometimes hard because the complexity of the business and other variables drive the price..."
"It depends whether people buy online or not."
"...for 1:1 tailored courses I would say probably not, but for group courses which have a set price, then sure."
As you can see there are many opinions which is why you need to look at your business specifically.
In This Episode:
In this episode we take a deeper look at some of the things you can be asking yourself to make a decision about whether or not putting prices on your website makes sense or not. A little critical thinking here can go a long way to make this decision easier for you.
Podcast Highlights
- 0:00 Intro
- 2:02 The Best Poll Done So Far
- 3:53 Some of the Responses that I Got
- 6:01 Ask Yourselves the Right Questions
- 10:55 A Little Goody
- 11:38 Wrapping It Up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Do you know why that's your price? Or why you price is what it is?
Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give you the best price you can have.
Knowing why your price is what it is, is what's going to give you the confidence to charge the prices that you need in your business. The best price is one that's both good for the customer and good for you. That represents the value and is suitably profitable for the business. Without those conditions being met, you've got the wrong price.
And that's what this episode's guest is here to share with her.
In This Episode:In this episode I sit down with Bethany Hawkins, CEO & Founder of Crackers in Soup. One of her biggest learnings was that she didn't account for all the costs in her business when she was setting prices. It resulted in her not have a full view of what the businesses needed in profit and in under pricing. She's going to share that and more as we discuss her pricing journey.
Podcast Highlights
- 0:00 Intro
- 2:13 Getting to Know Bethany
- 4:11 The Value Bethany Brings to Clients
- 6:51 How did Bethany Start Her Business
- 9:08 Pricing at the Beginning
- 10:50 Pricing Journey
- 14:06 Most Difficult Thing in Pricing
- 17:31 Biggest Success in Pricing
- 20:37 Best Business Advice
- 22:26 Reason Behind Crackers in Soup
- 24:28 Wrapping It Up
How to Reach Bethany:Instagram: https://www.instagram.com/bcrackersinsoup/
LinkedIn: https://www.linkedin.com/in/crackersinsoup/
TikTok: https://www.tiktok.com/@crackers_in_soup
Website: https://www.crackersinsoup.com
Book Recommendation: The Silent Patient by Alex Michaelides
Recommended Tool: Asana
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can then sell them higher value offers.
In the end pricing for membership sites will always come down to who am I targeting, what's the value I'm offering and how am I using this offer - like where does it fit in the customer journey.
Sarah Santacroce started her membership site for just that reason: to create community. This sprung from her Hippie background - she just wanted to be there to serve people. She wasn't really thinking about it from the perspective of a business owner. And that's part of what **led to her under pricing the offer and consequent burn out.
In This Episode:I sit down with Sarah to talk about her journey and understand the do's and don'ts from her experience of setting prices for a membership site. After over a decade of running a successful LinkedIn Consulting business, she was inspired to create a global movement that encourages people to bring more empathy and kindness to business & marketing.**As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!
Sarah shares with us her own pricing journey as well as how she approached pricing for her membership site and how it's evolved. If you've thought about having such a site and are curious about one woman's experience, then this episode is definitely for you.
Podcast Highlights
- 0:00 Intro
- 2:03 Getting to Know Sarah
- 6:00 The Value Sarah Brings to Clients
- 7:01 Pricing at the Beginning
- 10:02 Burnout Changed Things
- 13:10 Be there and Discuss
- 19:07 Different Platforms
- 21:01 Takeaway from Discussion
- 23:50 Wrapping It Up
How to Reach Sarah:Twitter: https://twitter.com/sarahsantacroce
LinkedIn: https://www.linkedin.com/in/sarahsantacroce/
The One Page Marketing Plan: humane.marketing/1page
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. You may struggle with that as well. And it often has quite a negative impact on business, especially growing a younger business.
This is why it's so important for you to be able to identify and then monitor the main price drivers that affect what you charge.
If you're periodically checking those things and/or when you're monitoring the ups and downs of those price drivers, you'll be able to not just see the signs that you need to make a change. Often you'll see those signs before they become a real issue. You can get ahead of things - awesome! You'll have more time to mitigate circumstances related to those price drivers (like find a new supplier if the current one's price has become too high). Plus you gift yourself more time to decide what to do with your price and how to implement any changes in the most effective way.
In This Episode:
In this solocast episode I share with you 5 signs that'll help you know when to make those important changes to your pricing. Use what you learn to think reflect on the things that are impacting your prices. Make a plan so you can keep a watchful eye on those drivers and how they change. It'll help you be more prepared and ready for what needs to comes next.
Enjoy the episode and of course if you have questions you can always reach out and ask.
Podcast Highlights
- 0:00 Intro
- 2:11 Why Your Prices are Going to Change
- 4:08 Be Careful in Communicating the Price Change
- 5:45 Some Ways are More Effective than Others
- 7:33 Wrapping It Up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someone asks for one, before they've objected or before you've understood how they value your offer.
Unnecessary discounting is one way in which businesses sabotage themselves. Don't get me wrong there's a time and place for discounting in some businesses. But more often than not people have offered discounts not because it was a sound business decision. The three main reasons they've done it are fear, it's what they learned from being a consumer or that's what everyone else seems to be doing. None of those are good business reasons. You have to be smarter about your discounting tactics, otherwise it destroys value, it hurts your confidence and it will definitely drain your profits.
In This Episode:
In this episode, I sit down with Rahgna (RJ) Lewis, the CEO of RJ Lewis Digital. Rahgna Lewis is an Army wife and a mother of three. A tinker by nature and a recovering web developer, she created what is now RJ Lewis Digital in 2010 – a boutique agency that specializes in operations strategy and business management. RJ and her team collaborate with small business owners and teams to refine processes, implement procedures, and incorporate the tools they need to get work done — smoothly.
Rahgna shares with us her pricing journey. She reflects on how at the beginning she was offering discounts no one even asked for. What led to her doing that? How did she realize there was an issue? What impact did it have? And how was she able to turn things around? What does she recommend to those of you who find themselves behaving in a similar way? She shares that and so much more.
Enjoy the episode.
Podcast Highlights
- 0:00 Intro
- 2:06 Getting to Know Rahgna
- 3:29 Pricing at the Beginning
- 7:40 Things Rahgna Learned in Pricing
- 9:13 Offering discounts
- 12:06 A journey of Self-Discovery
- 15:00 Wrapping it Up
How to Reach Rahgna:Twitter: https://twitter.com/rjzbossaf
Instagram: https://www.instagram.com/rjzbossaf/
LinkedIn: https://www.linkedin.com/in/rjzbossaf/
Telegram: https://t.me/theownersperspective
Link to all-in-one audio & video editing tool: https://www.descript.com/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work togeth
Let's take a look behind the scenes.
In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting and a little daunting.
Looking back on my business journey. It’s been just over 5 years since I started the business. At first it had multiple personalities – pricing, communication and mindfulness. Seriously, I tried to do them all. I quickly realized it was confusing for clients and a lot of work for me. Pricing was clearly where I could make the biggest difference, so I rolled it all together. That’s right the mindfulness and communication elements are still there, they are tools that I use to help you improve your business and pricing. While I emphasize the Pricing elements and it’s why most people come to me, they quickly realize I’m helping them with so much more.
Reflecting upon the podcast, I realized I didn’t have a specific goal other than to bring you listeners great content. To help you improve your businesses through a better understanding of Pricing, it’s tactics and strategies and how to use them in your business. It’s been challenging at times for sure, I even thought of stopping once or twice. In the end, I knew it was best to continue. It’s all been part of the journey and it’s led me to where I am today. 100 episodes, 54 guests and thousands of downloads have led me to one conclusion – I’m in for the next 100. Are you?
I’ll continue to strive to bring you the great content you desire and seek. While also bringing in new topics, ideas and guests. I mean it when I say if you have an idea or a suggestion for the show, please share it with me. If there’s someone you’d like to see come on the show – share that too. That’s one way I will continue to build an even better experience for you.
In This Episode:
Pauliina and I discussed my path to becoming The Pricing Lady. I share some of the experiences I’ve had in my business, some things I’ve learned from the show, my favorite episodes (ugh it’s so difficult to choose), as well as some of my ideas for the future.
Thanks for celebrating with me and enjoy the show!
Podcast Highlights
- 0:00 Intro
- 4:57 Getting to Know Janene
- 10:17 Pricing and Engineering
- 11:30 First Steps as an Entrepreneur
- 17:30 Early Lessons Learned the Hard Way
- 20:20 Impact of Geography and Culture on Pricing Strategy
- 22:25 History of TPL The Podcast
- 29:49 Your Mindset is Everything
- 35:33 A Way of Being and Behaving
- 43:26 Janene's Recos
- 45:54 Going Forward
- 48:33 Janene's Dream Guest
- 49:45 Wrapping It Up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/boo
When it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur's journey is by no means an easy one. But when you can stick with it the rewards are many. And I've asked three very special guests to join me to celebrate as we approach the 100th episode.
Amanda Berlin, has been a guest more than once on the show, she was also the first coach I worked with in my business. She always has great insights and an interesting way of expressing things. It's such a pleasure to have her joining me.One of the impressions I had of
Dr. Carrie Graham, after she was a guest on the show was her ability to share so openly for the better of you listeners. Such authenticity can be hard to find, she does it with both grace and power. Something we can all do with more of.
Last but far from least, Simone Köchli. Her passion for sustainability and making an impact is contagious. She's a follower of the show and I remember during one of our conversation she shared how she went through so many episodes to really understand pricing better for her, her co-founders and the business.
In This Episode:They are each amazing in their own right, and lucky me (and you) I've brought them here together so we can learn from their lives and experience. In this episode we celebrate the podcast, the journey of the entrepreneur and so much more. Enjoy the show.
Podcast Highlights
- 0:00 Intro
- 2.38 Getting to Know the Guests
- 3:06 Childhood dreams & aspirations
- 7.46 Best course you ever took
- 11.51 What's the value you bring clients
- 16.43 Reflections as a previous guest
- 23.41 Insights from a follower
- 26.07 The whole of your experience
- 29.29 Something you'd like to see on the show
- 32.59 What led you to start your business?
- 37.33 Tip from Carrie
- 42.24 Lesson learned from Simone
- 43.34 What's motivates Amanda?
- 52.35 Wrapping it up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault.
With good intentions the coaching programs sometimes provide business advice, like what to charge clients. But this isn't their expertise, often the advise is lacking and sometimes even detrimental to the process of building a coaching business that will be there for the long term. I've worked with many coaches over the years and have experienced their struggles. More importantly I've seen the power of what's possible when they understand the value they bring and can confidently charge for it.
In This Episode:
In this episode I share with you 5 Pricing Tips for Coaches to Build a Stronger Business. This is based on what I've learned in my business, from those I've interviewed and from working with my clients.
Podcast Highlights
- 0:00 Intro
- 3:32 You Buy It For What’s Inside
- 7:08 Elevate Yourself into Expert Mode
- 9:41 They just Do What Everybody Else is Doing
- 11:43 Trying to Fill your Bucket with Profits
- 14:16 Discounts Always Come with a Trade off
- 16:48 Wrapping It Up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Most of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you're in your own way and figure out how to shift things so you can progress. It's also true when it comes to doing pricing in your business. Your mindset, your understanding of pricing and you're ability to work through the blocks that are in your way are tantamount to you getting where you want to go.
That's been true for me, for nearly any business owner and it's true for you too. Not only that as you and your business evolve you will be faced with new opportunities and challenges that require you to....shift again. That's precisely what my guest in this episode shares with us.
In This Episode:
In This Episode, Heidi Gruss, a licensed Psychotherapist and Transformation Strategist shares with us how her own mindset impacted her pricing. We discuss what happened, how she's been able to shift things and what she still does today to stay on track.
Podcast Highlights:
- 0:00 Intro
- 2:15 Getting to Know Heidi
- 4:25 The Value that Heidi's clients Get
- 7:16 Pricing at the Beginning
- 13:36 Changing Your Perspective
- 16:24 Shifting of Mindset
- 21:01 Pricing and Sales Call
- 25:20 Wrapping It Up
How to Reach Heidi:Facebook: https://www.facebook.com/heidi.gruss
Instagram: https://www.instagram.com/heidigruss/
LinkedIn: https://www.linkedin.com/in/heidigruss/
Link to How to Eliminate Burnout: https://bit.ly/3bCqOVn
Website: https://www.heidigruss.com/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
What are the things that businesses do well to improve their pricing? That's a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you. We are in unprecedented times, things are changing so fast around us we can example after example of how those who are most adaptable are the ones who come out on top.
Looking at best practices in pricing can help you make sure you're focusing on the right things and taking the best actions at the right time. These are just a few of the pricing best practices that small businesses can use. They are also in my experience the most important.
That's why in this Solocast episode we are taking a look at the 5 Pricing Best Practices for Your Small Business in 2022 and Beyond. Let's make sure you're getting it right sooner rather than later.
Podcast Highlights:
- 0:00 Intro
- 2:12 Pricing Must be Aligned
- 4:38 Pricing Segmentation is Your Friend
- 7:42 Pricing Must be related to the Value you Deliver
- 10:01 Reality of Value Communication
- 11:22 Pricing Needs to be Fair
- 12:58 Your Prices Need to Change
- 15:30 Wrapping It Up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you don't have goals), how could you possibly be doing the right things
...the answer is...
You can't.
That's what my guest on this episode, Maryia Ramanava, shared with us. It was only after having achieved 100 customers that she realized she was not turning a profit. The shock and horror.
In This Episode:In this episode I sit down with Maryia Ramanava, Founder of No Makeup Marketing. She shares the "dirty laundry" around pricing in the early stages of her business. She's honest about how she was crusing along, totally booked and the moment she realized in spite of all that apparent success she wasn't earning any money. She shares with us what that was like, what she did and how she's used what she learned to shift her business to a more successful track.
You're going to love her story and I'm sure you can learn from her mistakes and successes. Enjoy the episode.
Podcast Highlights:
- 0:00 Intro
- 2:35 Getting to Know Maryia
- 6:42 Pricing at the Beginning
- 10:20 I realized I wasn't Turning a Profit
- 14:53 Wrong Prices can affect your Confidence
- 18:26 What did Maryia do Differently
- 26:05 Pricing will Change over time
- 30:10 Higher Price will never break Anything
- 32:05 Wrapping It Up
How to reach Maryia:https://www.facebook.com/maryia.ramanava/
https://www.facebook.com/groups/nomakeupmarketing
https://www.instagram.com/maryia.ramanava/
https://www.linkedin.com/in/maryia-ramanava/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.
But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode.
In This Episode:
Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.
She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!
Podcast Highlights:
- 0:00 Intro
- 2:46 Getting to know Pauliina
- 4:12 The Value that Pauliina's Clients Get
- 5:57 Pricing at the Beginning
- 7:49 Time based Pricing
- 9:50 Value for Each Client
- 11:11 Clarity in Strategy
- 12:58 Confidence and Experience Aspect
- 14:38 Pauliina's Framework for Pricing
- 16:18 Setting up your Prices is a Process
- 17:08 When to Invest in Yourself
- 19:02 Wrapping Up
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing?
Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to having a successful Pricing Strategy and understanding your profit story, relying on them too heavily puts your business at risk. It begs the questions what is cost-plus pricing. what are the disadvantages, why do people use it and what should you base your prices on instead.
We look at that and more in this episode.
Podcast Highlights:
- 0:00 Intro
- 03:03 Understand What Cost Based Prices are
- 5:00 Limits Flexibility in Your Business
- 06:35 Competition in the Marketplace
- 08:40 Why do People Use It
- 10:16 Costs shouldn't Determine Your Prices
- 12:03 Understanding the Profit Story
- 13:10 Wrapping it Up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from."
If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one of them, as a business owner is to demystify pricing so that it's not so difficult for you to do. Learn what you need to know and figure out how to make it simple for your business.
As I discussed with this episode's guest understanding value is the key to opening up that mysterious little box you call pricing.
In This Episode
I sit down with Geraldine Carter, Owner of She Thinks Big Coaching where she helps CPAs get out of the accounting rut. Her clients routinely double their margins in 6 months or less while working fewer hours. She shares with us her own pricing journey. How she went from just doing what everyone else was doing and feeling like pricing was a great big mystery to realizing it's a powerful toolset for her and her clients to master. We talk about that and so much more. Enjoy the episode.
Podcast Highlights
- 0:00 Introduction
- 02:07 Getting to Know Geraldine
- 06:30 What Value Clients get from Geraldine
- 08:26 Pricing at the Beginning
- 15:49 Most Businesses and Services Lack and Understanding of the Value
- 18:55 Is Pricing more Art than Science
- 24:55 I can't do that in my Industry is not (a fact) it's a Thought
- 26:51 Pricing is Something that I can Learn
- 28:05 Wrap Up Questions
How to Reach Geraldine:
LinkedIn: https://www.linkedin.com/in/geraldine-carter/
Website: https://www.shethinksbigcoaching.com/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist.
"Who's your target customer?" I asked.
" Well, anyone." They responded with proud smiles.
"Oh no...here we go." I thought to myself.
When it comes to starting or running a business nearly every program, coach or consultant will ask you who are you targeting. There's a really good reason for that (hint: it's not to annoy you). It's because the answers to most of the questions you have around your business, depend on who you're targeting.
Most things can be done in a much more targeted and efficient way when you're clear about who your offer (product, service, software or other) best serves.
Everyone-itis is what I refer to as the disease of creating an offer targeted to towards everyone. Most businesses that suffer from it are at best struggling and sluggish. I've had many guests on the show share how when the made the decision to be more focused it shifted their business in the right direction.
In this Episode I'll share 3 problems that casting too wide a net for your target customer can cause in your business. Enjoy!
Highlights:
- 0:00 Introduction
- 1:14 Casting a wide net
- 3:12 Aligning your communication
- 5:05 Becoming the generalist
- 6:30 Less than average
- 8:39 Can it be too narrow?
- 10:13 An example
- 13:58 Wrapping it up
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode.
She was advised to raise her prices and when she did her conversion rate shifted. Maybe the price was better aligned with expectations. Maybe it was that she herself believed more in the price she was asking for. Maybe it was both and more. The fact is things changed for her business for the better.
In This Episode:
In this episode, I sit down and talk with Maggie Bergin. Maggie is a brand strategist on a mission to eliminate brand vagueness. She helps businesses build a distinct, compelling brand strategy so they can deeply connect with their ideal clients. She quite candidly shares with us her own Pricing journey. The mistakes she's made and how she's been able to learn from them and continue building her business. It didn't come easy she confesses and she feels her own pricing development will continue to grow.
All of that and so much more. Enjoy!
Highlights:
- 0:00 Introduction
- 02:10 Getting to know Maggie
- 04:00 The Value clients get from Maggie
- 05:25 How she started
- 07:43 Pricing discussions at the beginning
- 11:18 Pricing mistakes
- 16:32 Are there generalizations in work
- 19:12 Wrap Up Questions
How to Reach Maggie:
Instagram: https://www.instagram.com/beunderstoodbranding/
LinkedIn: https://www.linkedin.com/in/berginmaggie/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
There are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profits. It makes sense to put more rigor and thought behind what you're doing.
Preparing in advance for what you will do and when, and having a clear internal policy for your team (if you have one) will help you eliminate unnecessary discounting. It can also help you improve the effectiveness of the discounts you do offer.
In this episode:
We take a look at 6 questions you should be asking yourself before you decide to grant that discount or even before you decide to lower the price. These questions will help you be more clear about why your offering them and help you be more clear about the business purpose behind the decision.
Highlights:
- 0:00 Introduction
- 02:45 Business Purpose of Discount
- 07:02 Impact needed for Success
- 08:01 Impact on Perception
- 09:04 Who am I really targeting
- 10:18 How can I monitor how this is going
- 12:19 Do I still want to offer a discount
- 14:07 Wrap Up
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Over the years I have heard the battle cries from businesses and sales people about how the competition has such low prices.
"It's killing our business. What can we do?" They cry.
Often they feel defeated and like they don't have a chance to be successful because these "cowboy" competitors are in the way, with their very low prices. "Shouldn't we lower our prices too?" They ask.
Not necessarily, in fact more often than not, it isn't the best solution. Just because the competition has a lower price doesn't mean you should too. Nor does it indicate that they have a successful business. Nor does it mean that all is lost for you. In fact, it might just be an opportunity.
To figure out what to do and how to deal with what seems like a rogue competitor you need to understand WHY, they might have such low prices and what it means for you.
My mother always said to me, "Well Janene if your friends are jumping off a bridge it doesn't mean you have to as well." Little did she know I was often leading the charge. But that aside the same thing applies to your business and pricing.
In this Episode
In this solo cast episode I share with you 6 reasons why they might have low prices and why it may not be the same for your business even though you offer the same / similar product, service or software. Then we take a look at what it means you should do. Enjoy the episode!
Highlights:
- 0:00 Intro
- 2:41 Who's the target
- 4:10 Value perception
- 5:38 How to set prices
- 6:31 The strategy
- 9:10 The tactics
- 10:44 Profit margins
- 11:24 What to do
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
"Sometimes it's just as simple as asking for more."
These are words to live by in life and in pricing for your business. Most young businesses start out underpricing. This happens for a variety of reasons by design, lack of confidence, untested offers, their offers often have lower value. But most come to a point in time where they know they must raise their prices. That's when fear often gets in the way. Reality is if you don't test the waters and ask for more you'll never know what's possible.
My guest in this episode has done it himself and seen it with his clients, sometimes you simply have to test your prices and see what happens. Then test it again.
In This Episode:I sat down with Bob McIntosh, Co-Founder of 3 Degrees Consulting. Bob is a national speaker and entrepreneur having spent over 3,500 hours on stages and helped more than 15,000 people across the US, he’s a #1 Amazon best-selling author and has been personally responsible for helping thousands of entrepreneurs generate millions in profits through digital marketing.
He shares with me his own pricing journey and behaviors he sees in his clients that get in the way of their pricing. That and so much more, so you'll have to give it a listen.
Podcast Highlights
- 00:00 Intro
- 1:58 Getting to Know Bob
- 3:13 The Value Bob delivers clients
- 5:35 How he started
- 7:10 Pricing at the beginning
- 11:39 Internal thinking
- 15:39 Asking for more
- 19:37 Biggest takeaway & wrap up
How to reach Bob:
Facebook: https://www.facebook.com/TheBobMcIntosh
Instagram: https://www.instagram.com/TheBobMcIntosh
LinkedIn: https://www.linkedin.com/in/TheBobMcIntosh/
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Ease-based pricing. No it's not a technical term but it some that many people do at the start. For example hourly based pricing can feel like the easy thing to do. The question is, is it the right thing to do? If you do it just because it's easy, it's probably not the right thing to be doing. And just think of all those years you've spent getting great at what you do or your product does. The schooling, the hours of learning, experimenting, getting it wrong, getting it right and making it "easy" for others. Doesn't that count for something?
And just because it's easy for you, doesn't mean it's easy for everyone else. If they were to take the same path as you to know what you know or do what you do, then they too would have to invest all that time, energy and resources to get the results. You're offering short cut of sorts...and that has value. If you're pricing based on ease, then you're ignoring the value you deliver.
In this episode...
That's precisely what this episode's guest found herself doing. Dr. Carrie O. Graham, owner of Carrie O. Graham Learning Solutions and Adult Education Expert confesses she defaulted to what was easy. She soon recognized it left her feeling that what she was charging wasn't matching the time and energy she put it in nor did it reflect the value of her offer.
How to reach Carrie:
WEBSITE: https://learningandsolutions.com/home
Inst: https://www.instagram.com/drcarriegraham/
Linkedin: https://www.linkedin.com/in/carriegrahamphd/
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Pricing versus the competition may seem like the best and sometimes easiest thing to do in some businesses. In other businesses, where there's less price transparency, it may feel like you're missing out on a key piece of price setting information because you have no idea what the competition charges.
Of course the competition is an important pricing consideration for many but what does it mean for your business? Can you only know what price to offer when you know the competition?
It begs the question, should I based my prices on the competition?
In this episode, we break this down and talk about when and how to use the competition when it comes to price setting in your business.
Podcast Highlights
- 0:00 Introductions
- 1:23 What's Your Strategy?
- 3:08 Small business specificities
- 4:59 Rules of Thumb
- 7:24 When not to
- 8:50 How to use it
- 10:11 Wrapping it up
**Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard).** Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
Making the shift from job to entrepreneurship can be tricky. Pricing is one area where most people have no idea where to start. They end up making it up as they go along, which leads to mistakes & a lot of wasted energy. Finding the right prices is more difficult than needed and the uncertainty in your prices makes communicating them feel incredibly awkward. Of course, learning the hard way may also lead to some great successes. Probably with more pain than necessary along the way.
What can you do? Listen to others who have gone before you. Learn from their mistakes and successes. Someone like my guest on this weeks' show.
In this episode I sat down with Kristen Westcott, online business strategist and copy writer for coaches. When she started her business she made two simple mistakes. She's also seen, as a coach herself, how others struggle with pricing. We can learn from her experience and better understand what doesn't work and what does.
Reach Out to Kristen:
https://www.instagram.com/kristen.westcott/
https://www.kristenwestcott.com/facebook
https://www.linkedin.com/in/kristenwestcott/
Book Recommendations:
The Work, by Byron Katie
Delivering Happiness, by Tony Hsieh
The Big Leap, by Gay Hendricks
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Aligning the price to the value you deliver makes sense. But too often it's simply not the case.
Selling a high value offer at a low value price is a situation many businesses find themselves in. Often because they don't understand the value of what they're offering. Sometimes that's combined with a lack of confidence in charging the higher price. Either way the result is the same, they're undervaluing their offer.
That's what I spoke about in this episode with Amanda Berlin, she's a visibility and business consultant for entrepreneurs. Helping them grow their business and impact based on tactics used and honed over 12 years in the corporate PR world.
We talked about how the first step is awareness, because only once you know the problem can you start to solve it. Only then are you ready to raise your prices. There are many ways to go about it. This is one of the things that Amanda shares with us in this episode of Live with the Pricing Lady. She realized she was selling a high touch, high ticket offer at a low ticket price. What did she do? You'll have to listen to find out.
Reach out to Amanda:
- Instagram: https://www.instagram.com/amandagailberlin/
- LinkedIn: https://www.linkedin.com/in/berlinamanda/
- Facebook: https://www.facebook.com/amandaberlin
- Twitter: https://twitter.com/AmandaBerlin
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
It's quite common for people who offer services like coaching or consulting to use hourly based pricing. For most businesses such a pricing model doesn't serve either the client or the business. From the clients they often try to skip important steps that help them achieve their goal. They do so to "save" money but make it hard for to get the results they're seeking. And often you'll find they are less engaged in doing the work. For the business, it means less consistent outcome, more work and when you're more efficient (i.e. add value by bringing customer results in shorter time) you don't get paid for that added value.
If you're using time-based pricing then you're going to want to listen to this episode and hear about Sandy's journey.
In this episode
I sit down and talk with Sandy Kaufmann, Lovecoach. She helps single women identify what stops them from finding love and transform it. She shares with us what she's learned about pricing along the way. Like many she started out with time-based pricing, it seems safe. We talk about why and how she made that shift from time-based pricing to package pricing and what it did for her business.
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Have you ever said to yourself "I can't charge that. I feel like an imposter"? Many business owners have felt that way. If you do then you're not alone. It's more common than you think. It's not bad nor are you stuck with that. When it comes to pricing, most people don't understand the economic value of their offer. Nor do they have a clear way to set prices they feel confident about. Without that how could you possibly feel that confidence you seek.
We pile the pressure on ourselves and are sometimes suffocating under the heaps of expectations others toss our way. It's no wonder so many people feel twinges of imposter syndrome. Pricing often brings out a lot of internal conflict around money, success and worthiness. It doesn't do you, your business or customers any good.
We know what it feels like, but the real question everyone is asking is...
"What do I do about it?"
This is why I invited expert guest, Sherine Lovegrove, to join me for an episode. She helps women suffering with Imposter Syndrome (who self-sabotage, procrastinate and sophisticatedly hide) to walk their learn how to walk their path with more confidence, with power and with grace. We had a frank discussion about the relationship between imposter syndrome and pricing. She talks about what it is, how to notice it, and what to do to start shifting.
Reach out to Sherine:
- Website: https://www.sherinelovegrove.com
- Linkedin: https://www.linkedin.com/in/sherinelovegrove/
- Facebook: https://www.facebook.com/sherine.lovegrove
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Price setting is a thought process not a mathematical calculation.
Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process where you look at different aspects to determine which prices are best. Businesses that treat pricing as a math problem are missing one of the most important rules of pricing:
Pricing is rooted in a deep understanding of the customer and what they value.
When you understand that you realize that a mathematical equation can’t possibly incorporate the a customers perception of value for example or how they feel about the brand. Or for that matter the competitive environment. Which means in order to set the best prices for your business, it's time to think about pricing in a different way. Start thinking about it as a thought process - one where you incorporate the different aspects that drive your pricing.
In this episode of Live with the Pricing Lady, I dispel some of the myths around price setting and share with you the formula I use with clients (hint: it’s a thought process people). The great thing about the thought process is it applies to just about any type of business. Meaning it can work for you too.
Podcast Highlights
- 1:25 Introduction
- 2:42 Where to begin
- 4:46 Get clear on your offer
- 6:18 What's the value?
- 8:33 What else is out there?
- 10:48 What will it take to be profitable?
Links:
Grab your copy of the Willingness-to-Pay Survey DIY Guide & Tool.
https://thepricinglady.com/landing-page-willingness-to-pay-tool-and-guide/
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
I can't charge people because this isn't my real job. I can't charge because I'm new. I can't charge because they can't afford it.
These are just a few of myriad reasons people give for giving things away for free and for setting very low prices. The problem is these excuses are a way to avoid the possibility of someone rejecting your offer. But the questions are, will these excuses get you where you want to be in a reasonable time frame?
The simple answer is, no.
None of these are the decisions of a savvy business owner. One who's making decisions in order to build a profitable business that will be there for the long term for their clients. It's true that a business without money to reinvest back into the business won't be there for long if at all.
That's what I speak about with this week's guest in this episode of Live with the Pricing Lady. She started her business while in a corporate job. And felt very conflicted about charging clients. But even after leaving the corporate world, she still found reasons not to charge. Until one day she saw the light and starting valuing what she did, and charging for it.
Valentina Coco, helps leaders and managers create support systems for people to perform at their best. Helping them to create strong, inclusive teams, that function - driving results and innovation. Growing up in a small town in Sicily, she dealt with bullies and marginalization as a half-Chinese “goody toe-shoes.” Which is in part why now she's dedicated to diversity and inclusion in the corporate world.
Episode Highlights:
- 1:52 Introducing Valentina
- 3:08 How she got started
- 8:21 Transitioning from the corporate world
- 10:56 Corporate clients versus individuals
- 14:47 Do you take yourself seriously?
- 18:12 Is it a business or a hobby
- 23:44 Biggest takeaway
- 25:24 The value her clients get from working with her
Connect with Valentina:
- Twitter : https://twitter.com/valejustcoco/
- Inst: https://www.instagram.com/coco_consulting/
- Linkedin: http://linkedin.com/in/cocovalentina
- Facebook: https://www.facebook.com/artofinclusiveleadership/
Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business
BUT is it the right thing to do for your business?
Great question!
As my mother used to say, "Just because everyone else does it doesn't mean you have to."
We're exposed to this tactic all the time as consumers but it's a flawed strategy for most small businesses. In fact, most businesses spend more time, energy and creativity trying to lower their prices then they do putting efforts into maintaining or raising prices. Competing on price alone, is very risky especially for small businesses.
In this episode we'll take a look at three reasons why it might not be right for your business.
Dirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount because:
- it was easy,
- you felt ashamed of your prices,
- guilty to charge that much,
- anxious or afraid to ask for it,
- too lazy to stand up for your value,
- to be “fair”, or
- to prevent objections?
If so, you’re not alone. These nasty discounting habits seem harmless and many people fall victim to them.. But just because others do it, doesn’t mean you should too. If this is what you’ve been doing and you’re not earning enough it’s no wonder. There is a time and place for discounting in some businesses. Once it becomes a habit or something you lean on when you feel uncomfortable then chances are you’re not granting them for a good business reason. Meaning it’s hurting not helping your business.
It’s time to kick the habit and get smart about IF or WHEN you use them. And if you choose to use them to be smart about what types and how you can use them to truly help your business.
In this episode…
In this solo cast episode of Live with the Pricing Lady we first have to take a look at why you’re doing it and how it’s hurting you and your business. Like anything else your intention here is important. If your intention is good but it’s not serving you then something has to change. Then I’ll share with you 5 Tips to avoid the nasty discounting habits that are killing your profits.
Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Price and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner you need to understand how your brand influences what people do and what they're willing to pay. As well as how the price impacts your brand. When you under the role they both play and the way in which they influence purchasing behavior you'll better understand your business.
This week on Live with the Pricing Lady I'm talking with special guest, Pete Canalichio from BrandAlive. BrandAlive is on a mission to help brands become more alive in the hearts of those that experience them. They do that by helping companies write a better story through compelling content, inspiring platform talks, in-depth consulting workshops, and practical tools.
Want to reach out to Pete?
www.petecanalichio.com
linkedin.com/in/petecanalichio-brandalive
Subscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Knowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue you in it's time and reasons to do so.
Many clients ask me the question "How do I know when to change my prices?" Often they are asking, because they know it's needs to be done but aren't sure why and how. The fear of losing even one customer is so big they can't reconcile it in their minds.
As a result, many small businesses avoid raising prices until it's become such a huge a problem (i.e. they're losing sales or profits) they only other choice is to shut down. Sustainably profitable businesses are proactive when it comes to pricing and making changes. As a result they can often ride out tough times better than the rest.
In this episode of Live with the Pricing Lady look at the 10 signs that tell you it's time to change, or even raise, your prices.
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
LPL Guests:
Guest Application: https://thepricinglady.com/podcastguestapply
Podcast Guest Guide: https://thepricinglady.com/tplpc-guests
The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you'll be faced with challenges. Some will exist due to your own thinking.
Change your thinking and change the quality of your mind. Often being able to overcome the adversity of your thinking is what allows you to finally move forward when your stuck or find the courage to do what is needed to get where you want to go.
I remember in one of my earlier jobs a boss came in and said "Janene we're taking XYZ part of your job and handing over to this person." My first reaction was fear. Which was a strange reaction because it was a part of my job I really didn't like. Once I realized that, "click" I felt like the luckiest person in the world. At first I made myself a little crazy. But once my mind shifted so did my attitude.
I walked in and wrapped all the things up related to that so I could hand it over to the new responsible person...then I could focus on what I really enjoyed. I had overcome the adversity of my thinking and that gave me space to focus on the right things.
In this episode...
In this episode of Live with the Pricing Lady, featuring expert guest Kamile Cawley, she shares with us her business and pricing journey. She'll talk about how she's been able to achieve more and how she's been able to overcome adversity of your own thinking.
Kamille is a Network Maven and Connection Strategist helping entrepreneurs elevate their vibe, connect to their message and build a community that allows them to have more momentum and abundance in their life and business. I'm excited to have her on the show and I know you're going to get so much out of this.
Let's take a look at how you can overcome the adversity of your thinking; to go from business failure to success.
Do you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception.
A customer's willingness to pay for something can be fickle. That's one reason why an important part of pricing is to consider the message. The message your prices deliver. What message you deliver with your prices and the message your actions around pricing communicate to your customers.
You're communicating a lot! Whether you realize it or not, not only what you say but what you do matters in pricing. And the clarity of those messages is critical to your business success.
In this episode...
That's what we're talking about in this week's episode of Live with the Pricing Lady with my guest expert Kate Gilbert. She helps high-achieving professionals improve their public speaking by finding their authentic voice and building confidence. She's going to be sharing with us her own pricing journey as well as her take on the importance of a clear message.
Let's take at what Kate has to say about how to have a clear message and how it might be impacting what your customers are willing to pay.
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Entrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business for months even years.
Unfortunately too many businesses leave PRICING to the last minute and then suffer the consequences. Often their profits suffer.
In this episode of Live with the Pricing Lady I share 3 reasons why it helps you to start with pricing early on. When you understand what it helps you to do or avoid then you'll see why it's important to do it earlier rather than later. Helping you to mitigate even avoid some of the downsides of waiting until the last minute.
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When you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is:
…not taking the time to understand the customer.
This usually comes in two forms, they are trying to target "anyone" or they are moving forward with untested assumptions about customers. This makes it very difficult to find prices that fit customers. Beyond pricing is makes developing the right offers, marketing them and selling them a bigger challenge than necessary. Typically companies end up pricing low because they feel insecure. They are new and feel that to entice customers they have to have a low price.
In this episode...
In this episode solocast episode I will go into more detail on the importance and what it means you need to do. We'll look closer at why businesses do this, what the consequences are when you aren't clear on who you're targeting and the #1 way to avoid making the mistake.
Let's take a closer look at why you need to "know thy customer".
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Pricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc.
We can learn so much by simply observing the world around us. Many years ago I was in Egypt at one of the markets and there was a stall with at least a dozen signs that read things like “hassle free pricing” and “hassle 10% extra”. It was also in multiple languages. I still have the photo too.
Now if you’ve been to a market in Egypt you know haggling is part of the process… it’s a natural pricing behavior in many parts of the world. This vendor was making a clear statement about his brand and customer experience people could expect. Also his sense of humor. It affected his pricing behavior and that of potential customers as well.
In this episode…
In this episode of Live with the Pricing Lady, I’ve got special guest Sophia Syed. She’s the founder of Also Sophia Ltd. and Boss It Club. Also Sophia focuses on helping break down barriers. They supply ethnic celebration products for minorities within North America and Europe and have been picked up by Walmart. She’s fascinated by how different people, cultures and geographies relate to pricing…even the process that’s involved. She’ll share her own pricing journey. We’ll discuss what she’s observed, and how that’s played in her pricing behavior and what you should consider in your business.
Let’s take a book at how culture, geography and even your upbringing influences you and your customers’ pricing behavior.
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Raise profits (or even maintain)...that's an important part of growing your business.
To do that you've got to understand the things that influence your profits and know how best to leverage them. Your goal isn't to raise profits just because you can. It's to do so in order to continue to be there for your customers. To build your business, shift and evolve and for some of you it's about leaving behind that your legacy.
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How many profit levers does a business have?
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Do you know what they are?
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Are you fully leveraging them?
Most businesses are not fully leveraging pricing. Most often because they're so focused on the other levers. But here's the kicker, price is the most impactful profit lever. Meaning if you want to raise profits, price is often the MOST EFFECTIVE way to do it. Or in the converse it could be the thing that's draining your profits and sabotaging your efforts in other areas.
In this episode I share more about the profit levers and take a look at the things that influence profits and how that relates to what your doing with pricing.
Link to McKinsey Study: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-power-of-pricing
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
How does purpose and impact affect pricing?
Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that.
What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch, on Live with the Pricing Lady.
Melissa is the founder of brandbuch: a multi-disciplinary consultancy helping companies and brands find and enhance their purpose as an engine for growth. It's a team of independent people around the world coming together to create purpose-centric strategies, experiences and designs.When it comes to purpose and impact Melissa is amazing and I'm thrilled to be having this discussion with her about how that can influence how people perceive the value your business brings and in turn your pricing. You're going to love this interview.
Reach out to Melissa at www.brandbuch.com
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
A Pricing Strategy is the first step to setting your prices. More than that it will help you steer your business in the right direction and ensure that your pricing is setup to support your business objectives. Without one it's like playing the children's game pin the tail on the donkey. You're blindfolded, spinning in circles and in all likelihood headed in the wrong direction.
In this episode of Live with the Pricing Lady I'll share with you the top 5 reasons you need a solid Pricing Strategy and how that can help you in your business.
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer.
Does that make it harder or easier to price your offer?
How does it (or does it) change what you do?
What does that really even mean?
In this episode...
In this episode with Special Guest Jen McFarland about what she means and how it affects pricing your offer. She founded Women Conquer Business to help entrepreneurs and small businesses slay technology overwhelm, streamline processes, and amplify their impact. Transforming their marketing strategy and operations from a huge headache into a business-building asset.
She shared with us her pricing journey. Jen confesses she was charging way too little and learned the hard way about the pitfalls of charging by the hour. Also the struggles she's had pricing her offer. If you're trading time for money or if what you're selling isn't the coolest thing on the block, then you'll want to hear what Jen has to say.
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Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
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Profitability is one of the main goals of your business, but if what you know about pricing is all wrong you will struggle at best.
What we learn as consumers is by in large the knowledge that most people posses about pricing. The retail world is different than most businesses. You need to step outside what you see and experience every day and look at whether those are the right strategies and tactics for your business.
In this episode I take a look at 3 reasons why what you know about pricing is all wrong. Then I share with you what you can do to start turning that around.
No matter if you're just starting out, struggling to get ahead or seeking to optimize you want to make sure you know enough to ensure you pricing is helping your business not hurting it.
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
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"It took me a long time to realize the value I delivered."
Reality is if you don't value what you deliver your customers, chances are no one else will either.
Too often business owners don't really believe in what they deliver. On the surface they say and do seemingly the right things, but at a deeper level that lack of certainty is silently sabotaging their efforts. In order to price what you offer the right way, not only do you need to know the value you need to believe it as well.
In this episode of Live with the Pricing Lady I sat down with special guest Joy Foster, Founder of TechPixies Ltd. TechPixies helps women upskill with social media in order to return to work, change careers or start a business.
Joy says about her own business journey, "It took me a long time to realize the value I delivered." As you'll hear in the interview her success wasn't overnight and it did take internal work get where she is today.
You're going to love this interview there's so much to learn from.
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
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Years ago one of my bosses came to me and said, "Janene, you've got to help me. The management team is having a heated debate about what's more important value pricing or transactional pricing. As I'm not the expert, I need to know what to tell them. So, which is most important?"
I smiled and said "Neither. Both."
Then I went on to explain to him my theory called the Leaky Bucket of Pricing.
In this episode share that theory with you. Plus we'll take a look at what it means you need to be aware of and do.
Need help optimizing your profits? Ready to get a view of where you can improve?
Download my self-assessment Pricing Scorecard or simply book a Discovery Call with me at www.thepricinglady.com.
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In this trailer I'll introduce the show and share with you what you can expect. This podcast is ideal for business owners, startups, entrepreneurs, marketers and any one seeking to better understand how to grow profits and revenue through better pricing practices.
Be sure to subscribe to the show. Thanks for listening and enjoy Pricing!
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