Boring Is Bad For Business: Recent Episodes
The Good Studio
Welcome Boring Is Bad For Business a podcast by The Good Studio. As a brand studio we’ve seen too many brands play it safe and it's causing them to get lost in a sea of same-ness. This show, hosted by Joel Harris and Soojee Ford, is to encourage brands and business owners to embrace what makes them different and translate that into bold brand experiences that delight and spark emotional connections.
The Good Studio is a Sunshine Coast strategic brand and digital studio that helps bold brands be the go-to authority in their industry.
In this episode, I’m joined by Karina Seljak—an artist, designer, entrepreneur, and circular economy expert. At the time of our conversation, Karina was running Seljak Brand, working with mills to transform factory offcuts, deadstock yarn, and post-consumer textile waste into beautiful, award-winning blankets.
Karina shares how the Sunshine Coast is increasingly embracing the circular economy, driven by a deep-rooted commitment to environmental preservation. She highlights the future of sustainable textiles, guiding brands to take full responsibility for their products’ life cycles and invest in recycling and remanufacturing infrastructure. With the upcoming Olympics, the rise of innovation hubs and new companies establishing themselves in the region, the Sunshine Coast has a unique opportunity to participate in this space.
Since our chat, Karina and her business partner, Samantha Seljak, decided to close Seljak Brand in mid-2024 to share their learnings more widely. Karina now consults, advises, and teaches on circular economy, sustainable design, and branding and marketing for purpose-driven businesses. She’s also pursuing her art practice, having recently concluded her first solo exhibition, Light Speaks, at CA Gallery in Coolum, which explored the sentience of land through colour and form.
WHERE TO FIND KARINA https://www.instagram.com/karinaseljak
https://coolartgallery.com.au/light-speaks-karina-seljak/
ABOUT MAKING WAVES
This podcast alternates between marketing and brand education and inspiring interviews with female change makers on the Sunshine Coast. As our region evolves from a holiday destination to a thriving business hub, we're excited to bring you stories of local leaders shaping this transformation.
Today Soojee jumps head first into the world of digital advertising with guest expert Tenai from Ads House. They explore the intricacies of Meta (Facebook) and Spotify advertising, offering valuable insights for service-based businesses looking to elevate their marketing strategies. Tenai emphasises the importance of understanding the customer journey, aligning ad objectives with business goals, and the power of organic social media in supporting paid campaigns. The discussion covers common mistakes in ad management, the potential of Spotify as an emerging advertising platform, and the crucial role of branding in creating a cohesive marketing strategy. Listeners will gain practical tips on budgeting, scaling ads, and leveraging psychological triggers to enhance their marketing efforts, making this episode a must-listen for business owners and marketers alike.
Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist https://www.thegoodstudio.com.au/checklist
ABOUT SOOJEE
I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.
But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about helping service-based firms transform their businesses into brands.
I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.
ABOUT TENAI
Tenai is a multi-award winning digital marketing specialist, mother, partner, and a seriously focused small business owner who knows that social media advertising and behavioural science go hand in hand – whether you believe it or not.
“I am a data nerd at heart and get a secret kick out of building a well-planned strategic campaign – I love knowing the reason why people want to buy, how they think and feel and how to connect – and how we can churn your analytics to create the most powerful, profitable campaign on the market.” Tenai, Ads Haus
Tenai’s business Ads Haus - https://adshaus.com.au/
ABOUT THE GOOD STUDIO
We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.
Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.
Visit our website to find out more: https://www.thegoodstudio.com.au/about
FOLLOW the podcast wherever you are listening & SUBSCRIBE to our YouTube Channel here:
https://youtube.com/@thegoodstudiobrand
If you like these episodes, leave me a review, tell your friends, or tag me on social media!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@sophie.on.track.studio
In this episode, Soojee is joined by Tenai of Ads House to unravel the complexities of Meta Ads for service-based businesses. Tenai explains the key differences between product and service business advertising, emphasizing the importance of understanding customer journeys and decision-making processes. They discuss how businesses can test their messaging affordably, with budgets as low as $20 per day, and outline the essential elements needed before launching a successful ad campaign. Tenai divulges invaluable insights on crafting effective ad copy, choosing the right visuals, and understanding the anatomy of a high-performing ad. Tenai also shares her practical advice on deciding whether to manage ads in-house or outsource, along with critical questions to ask potential advertising partners.
Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist https://www.thegoodstudio.com.au/checklist
ABOUT SOOJEE
I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.
But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about to helping service-based firms transform their businesses into brands.
I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.
ABOUT TENAI
Tenai is a multi-award winning digital marketing specialist, mother, partner, and a seriously focused small business owner who knows that social media advertising and behavioural science go hand in hand – whether you believe it or not.
“I am a data nerd at heart and get a secret kick out of building a well-planned strategic campaign – I love knowing the reason why people want to buy, how they think and feel and how to connect – and how we can churn your analytics to create the most powerful, profitable campaign on the market.” Tenai, Ads Haus
Tenai’s business Ads Haus - https://adshaus.com.au/
ABOUT THE GOOD STUDIO
We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.
Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.
Visit our webiste to find out more: https://www.thegoodstudio.com.au/about
FOLLOW the podcast wherever you are listening & SUBSCRIBE to our YouTube Channel here:
https://youtube.com/@thegoodstudiobrand
How can service based businesses market intangible services? Today Sojee talks about the marketing challenges that face service-based businesses, particularly the hurdle of demonstrating value to existing and prospective clients in a world when many of your deliverables are invisible. We will be taking a look at company structuring, advertising techniques, and concrete examples of how you can demonstrate value in a way that will keep your client coming back for more, and keep new clients coming in the door. Firsthand anecdotes and concrete examples abound, ensuring you'll be able to discover various methods to make meaningful changes in the way you market yourself today.
Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist https://www.thegoodstudio.com.au/checklist
ABOUT SOOJEE
I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.
But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about helping service-based firms transform their businesses into brands.
I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.
ABOUT THE GOOD STUDIO
We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.
Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.
Visit our website to find out more: https://www.thegoodstudio.com.au/about
FOLLOW the podcast wherever you are listening & SUBSCRIBE to our YouTube Channel here:
If you like these episodes, leave me a review, tell your friends, or tag me on social media!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@sophie.on.track.studio
This podcast alternates between marketing and brand education and inspiring interviews with female change makers on the Sunshine Coast.
As our region evolves from a holiday destination to a thriving business hub, we're excited to bring you stories of local leaders shaping this transformation.
In this episode, we're joined by Sophia Conley, founder of Renegade Design Studio—a multi-disciplinary design firm based in Noosa. Sophia shares her business story, offering a candid look behind the scenes of starting and running a successful business on the Sunshine Coast.
She touches on combining motherhood with business and shares her design philosophy that drives Renegade’s iconic projects. Sophia also offers her unique perspective on the coast's burgeoning business landscape. We'll discuss the region's transformation, the opportunities it presents for entrepreneurs, and her vision for its future.
Whether you're a seasoned business owner or considering taking the plunge, Sophia's story and insights offer valuable lessons for anyone looking to make waves in their professional life. Join us for an engaging conversation about business growth, work-life balance, and the exciting future of the Sunshine Coast business community.
ABOUT SOPHIA CONLEY
Sophia Conley is the founder and creative force behind Renegade Design Studio. With a passion for innovative design and a keen business acumen, Sophia has quickly established herself as a rising star in the Sunshine Coast's creative industry. Her journey of building a successful business while embracing motherhood offers a relatable and inspiring narrative for aspiring entrepreneurs.
www.renegadedesignstudio.com.au
www.instagram.com/renegade_design_studio
The Good Studio is back with a new season of Boring Is Bad For Business! Today we are going to discuss the changes in The Good Studio, in life, and in the marketing space in general, and what that all means going forward together. Soojee also brings some practical examples of a brand-led marketing to the table, discussing three different ways that branding can affect your customers, your employees, and your bottom line.
Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist https://www.thegoodstudio.com.au/checklist
ABOUT SOOJEE
I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I've seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I've also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.
But I've also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I'm all about helping service-based firms transform their businesses into brands.
I want you to experience the same transformation I've seen time and again—the kind that leads to not just success but a lasting legacy. When I'm not praising the power of a brand, you'll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle.
ABOUT THE GOOD STUDIO
We'll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we'll transform your business into a brand that reflects your excellence and drives growth.
Our Methodology: The InsideOut Method We've developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market. Visit our website to find out more: https://www.thegoodstudio.com.au/about
FOLLOW the podcast wherever you are listening & SUBSCRIBE to our YouTube Channel here: https://www.youtube.com/@thegoodstudiobrand
If you like these episodes, leave me a review, tell your friends, or tag me on social media!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@sophie.on.track.studio
Today Joel and Soojee are here with a sad and triumphant episode! This is a wrap for season 1 but it’s definitely not a wrap for good! They sit and reflect on how far they’ve come as podcasters, the amazing guests they were blessed to collaborate with, and ask each other what they’re most excited about for season 2!
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Today Joel and Soojee are here with their last educational episode of season 1! This episode they wanted to tackle the topic of branding vs marketing. As a business owner it can be confusing to understand the difference between the two and what one to focus on first.
By listening to this episode, you’ll leave with a whole new perspective on business strategy, brand strategy and marketing strategy, to help you start to create these strategies to optimally grow your business.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week's episode, Joel and Soojee are here to discuss the strategy behind pricing products and services within a brand. Why does price matter? Revenue, profitability, positioning with your market and the overall opinion determined by your customers, are few of the important factors to consider when pricing within a brand. Something Soojee has noticed isn’t done enough, is brands taking into consideration the level at which they’ve set their prices, and the effect that then plays on the brand. By listening you’ll gain tips to help you, as a brand owner, align your brand strategy with your price strategy.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Today Joel and Soojee are joined by Emma Head. Emma is the founder of Sweet Mickie, The OG quote cookie business that is far from boring! They pick Emma’s brain on how she got started and how Sweet Mickie continues to stay cheeky and remain the brand it was created to be. With R U OK? day coming up, Sweet Mickie do their part by donating proceeds to support the cause, this leads to an open and raw conversation about being a business owner and the mental health struggles that come with that.
To learn more about Sweet Mickie, visit their website here and follow here.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Welcome back to another episode of our brand strategy unpacked series. In this episode, Soojee and Joel unpack marketing through the buyer journey, and the type of content you can create to shift your customer from aware to an advocate of your brand. Soojee breaks down what she considers the 4 phases of the marketing funnel, to simplify the customer journey and bring clarity to your business. Listen in to gain an understanding of the phases of awareness, consideration, delivery & loyalty.
To access your free worksheet mentioned in this episode, click here.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
We all start somewhere. In the early days, your budget might allow for you to invest in professional brand development. Today’s episode is a simple outline to bootstrapping your brand yourself. Joel and Soojee give an incredible insight into the first 8 categories to tackle when building your brand during the birth of your business. By listening you will be given a framework to begin laying the foundations to set your business up with a brand that stands out!
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week's episode, Joel and Soojee are joined by special guest, Hareta McMullin of Third Space. Hareta McMullin. Hareta is an ex-HR Manager turned Leadership Coach, shaking up the way we think and feel about HR. Advocating the power of human connection, she founded Third Space to help leaders like you who want approachable, forward thinking and slightly unconventional HR leadership support.
Today they discuss the importance of reframing the traditional thoughts around HR departments and outline the need of prioritising the employee journey and not just the customer journey. This episode gives a great insight into how brand and culture work hand in hand to grow businesses, and includes tips and tricks to start shifting the overall culture of your business.
To access Hareta’s 5 part delegation series mentioned in the episode, click here.
To find out more about Hareta, Visit her website here.
And follow Third Space here.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Brands are powered by people, so whether you are a solopreneur, founder, or a leader in an organisation mental health affects everyone either directly or indirectly. The mental health of the people within your organisation has a huge influence on business affecting everything from project results, to creative thinking, and of course the livelihood of the people powering your brand.
While the stigma of mental health is definitely shifting, there is still progress to be made in the workplace. It's with this episode we want to start the conversation about mental health and brand. We open up and get vulnerable, sharing how our own mental health experiences have shaped The Good Studio and what we think brands can do to ensure mental health is made a priority.
If you or someone you know needs immediate support please refer to:
- Beyond Blue (anyone feeling depressed or anxious) — call 1300 22 4636 or chat online
- Black Dog Institute (people affected by mood disorders) — online help
- headspace (online tools for young people)
- Mensline Australia — call 1300 78 99 78
- Lifeline (anyone having a personal crisis) — call 13 11 14 or chat online
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which, as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week's episode, Joel and Soojee bring us part 2 of what they predict for the future of branding. Joel gets a little technical with us, explaining how systems like the metaverse and block chain could possibly evolve into the commercial world of branding. They get excited by the potential growth within branding and tech, and the possibility of using voice tech and generative design within the branding business world.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In the year 2001, the internet was deemed as a passing fad, with an amount of content that was seen as overwhelming. Now the internet has 2.5 quintillion pieces of content uploaded DAILY! In this week’s episode Joel & Soojee, break down the past, present and what they predict the future of branding will look like. They chat about what brands are doing at the moment to connect with their customers and build better values and culture in their businesses.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week’s episode Joel & Soojee start by filling us in on the future plans for the podcast. They are excited to bring in more expert guests and kick start a new mini series called, Brand Strategy Unpacked. A smaller episode series, where they unpack all the things that brands and companies need to know about brand strategy. To get started with the new series, they tackle the commonly confused topic of the differences between purpose, mission, vision and values.
The link to the triangle example mentioned in this episode here.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week’s episode Soojee tackles their first guest episode alone, while Joel, like many of us, pushes through a dreaded cold. Soojee is joined by special guest Ty Chapman. Ty is an e-Commerce strategist that helps brands grow and scale rapidly. He has spent $6 million+ in profitable social media buying, helped scale e-commerce brands to 8 figures and built MonsterUpsells which unlocks extra revenue for 1300+ Shopify merchants.
His background is in performance marketing, media buying, conversion optimisation, digital strategy, product-market fit, acquisition, retention and growth hacking. Today they discuss all things ecommerce, shedding light on how to best market your ecommerce brand. Ty offers incredible tips on how to avoid boring offers, creating a community with your clients and remembering that taking risks can pay off.
To keep up to date with Ty, be sure to follow his Tik Tok here. Join his Facebook community here to get helpful tips and stay in the loop for his upcoming course release.
About us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week’s episode we get to learn all about Soojee! Joel puts Soojee to the test, asking questions to help us learn more about the strategist behind The Good Studio. We get an insight into Soojee’s earlier life and how she found her passion for design, she tells us about her extensive career and how she joined The Good Studio to help businesses stand out and not be boring!
About Us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Our personal lives and experiences shapes business people and creatives we are. In this episode, Soojee puts Creative Director Joel in the hot seat and asks him to shed some light on his life and journey within his career. He tells us about the defining moments in his childhood that inspired his career goals, offers tips for the next generation of designers and how Soojee and Joel are building The Good Studio.
About Us
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week’s episode, Joel and Soojee chat about creativity in business! Letting go and allowing creative juices to flow, is one of the best things you can do for your business. A successful business is constantly growing and constantly innovating, creating newness within a business comes from ideas and thoughts. Being able to understand that all thoughts and ideas are creative thinking, will change your perspective on things that aren’t considered creative.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week’s episode, Joel and Soojee bring you part 2 to the secrets of a persuasive website. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these decision making shortcuts, particularly in relation to purchasing and consumption decisions. They give you the last 3 hacks to boost your website's conversion rate and how this helps to build trust and show consistency.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week’s episode, Joel and Soojee tell us all about the process of taking brand strategy and creating brand identity. This is broken into the 4 steps that they take to transform strategy into design. If you’re thinking of investing in a brand strategy & identity, this will give you insight as to what to expect and how the process works at The Good Studio.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week's episode Joel and Soojee give advice on hacks to boost your website's conversion rate. In Dr Robert Cialdini's book “Influence: The Psychology of Persuasion”, he explores factors that affect the decisions that people make. Cialdini has identified 6 core principles that affect these decision making shortcuts, particularly in relation to purchasing and consumption decisions. Joel and Soojee have broken these principles into a 2 part series, focusing on Reciprocity, Scarcity & Authority in this episode.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Do you remember the first time you heard Spotify, Loreal or Nike, these are great examples of abstract names that weren’t words before being created for these brands. There are many pros with having an unconventional brand name, Soojee and Joel sit down and dive deep into these pros and offer some tips to keep in mind when you're creating your brand name.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
How do you know if a rebrand is necessary? From working with clients, we’ve found four common scenarios that lead the businesses we work with to rebrand. This episode explains each scenario and what we do to help a business who’s in this situation.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week's episode, we cover the importance of culture within brands businesses. A misconception about culture is that it isn’t connected with brand, well we are here to change your mind. As a brand and business, having a clear vision and mission is crucial to building a successful culture. Nurturing culture with values that align & creating a positive & exciting community has amazing benefits within your space. Small things like celebrating wins and staff, offering flexibility and physically displaying your mission or values, will not only boost productivity but will create an incredible culture that excites your team.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Episode 3 brings us here to chat about all things identity systems. We start off with how to develop identity systems that spark and delight not only your customers, but also your team members. This episode will give you examples of brands and businesses that have pushed the envelope and challenged the status quo in identity design, and outline some tools to take your identity to the next level.
To read more about brand identity, visit The Good Studio website here.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
In this week's episode, we give you a behind the scenes of how they use our. We highlight the importance of starting from the inside out when it comes to branding your business, and the problems that arise when you work from the outside in. This episode will help you discover the 4 layers of this method, and how to put them to use when creating a bold brand!
Read more about our signature method for building go-to brands on our blog!
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Welcome to the Boring Is Bad For Business podcast with us—Joel and Soojee the co-owners of The Good Studio. In this episode we unpack how to beat the boring brand status by sharing our process and philosophies about the difference between a BORING and a BOLD brand.
By listening to this episode you will discover where the idea that boring is bad for business came from. We take you on a deep dive into why boring is bad for business and what a boring brand looks like, and the principles you can use to apply to be not boring.
Yes, how a brand looks or its visual identity is a big part of being bold rather than boring, but being a bold brand is about connecting. It’s about inspiring. It’s about starting with what’s inside the business. It’s sharing the mission, vision, purpose, culture and values right the way through the brand experience.
We would love you to tell us what you think about this episode. Leave a review, send us a message and tag us on social media.
At the Good Studio, we help brands stand out from the crowd through brand identity, brand strategy and websites. We believe that too many brands play it safe and it’s causing an overload of really boring brands. Which as the title of this podcast describes, is bad for business. To find out more about what we do, follow @thegood.studio and visit www.thegoodstudio.com.au!
Don’t forget to FOLLOW the podcast!
This podcast was brought to you by On Track Studio.
www.ontrackstudio.com.au
@on.track.studio
For advertising opportunities please email hello@ontrackstudio.com.au
Welcome to the Boring Is Bad For Business podcast with us—Joel and Soojee the co-owners of The Good Studio.