Members Welcome: Recent Episodes
Andrew Hong, Tobe Agency
It’s getting harder to acquire, engage, and retain your members and subscribers through traditional digital channels.
Members Welcome offers insights from digital agency founder, Andrew Hong, on how entrepreneurs, digital, and product marketers can use online communities to treat their customers like members of a community, rather than just a contact in a CRM.
Welcome to an insightful exploration into the power of LinkedIn for connecting with and engaging Gen Z. In this episode, we dive deep into the strategies that can help brands and professionals master LinkedIn’s potential, from harnessing compelling video content to crafting targeted engagement tactics that resonate with a younger demographic.
🎙️ Key Takeaways:
✨ Insight into Gen Z’s Preferences: Gain an understanding of Gen Z’s content consumption habits and preferences on LinkedIn, and why short-form video content is becoming a staple in engaging this tech-savvy group.
✨ Best Practices for Video on LinkedIn: Explore best practices for utilizing LinkedIn’s video content features to engage with your audience, boost your visibility, and grow your professional community.
✨ Authenticity Wins: Learn why dropping corporate jargon and adopting a more genuine, relatable communication style can significantly enhance your brand’s appeal to younger audiences.
(04:04) The Importance of Community Building
(05:52) LinkedIn's Growing Influence Among Gen Z
(08:41) LinkedIn's Evolution and New Features
(15:18) The Rise of Short-Form Video Content
(22:41) Engagement Rates: Instagram Reels vs. TikTok
(24:35) Choosing the Right Platform for Your Audience
(25:39) LinkedIn: The Go-To for Professional Content
(26:22) Targeting Gen Z on LinkedIn
(27:42) The Rise of Video Content on LinkedIn
(28:55) Blending Personal and Professional Content
(34:23) Crafting Engaging Content for Gen Z
(42:39) Narrowing Down Your Target Audience
(43:52) The Importance of High-Quality Content
(45:12) LinkedIn: An Untapped Platform for B2B Marketers
📢 If you find the strategies discussed in this episode helpful, share this episode with peers or colleagues who could also benefit. Don’t forget to follow for more content like this. Join our journey as we continue to explore innovative ways to engage and grow communities on digital platforms.
Lastly, looking for more in-depth articles and strategies on community building and digital marketing? VisitTobe agency’s blog page for expert articles and guidance on community engagement strategies that drive brand growth.
Join us in this riveting episode as we explore the high-speed world of SIM racing, a phenomenon that's steering the future of esports. Delve into how SIM racing communities are not just changing the game in digital motorsports but also forging new pathways for community engagement and industry growth. From basement setups to the global stage, learn how these virtual racers are making real-world impacts.
🎙️ Key Takeaways:
✨ SIM racing’s evolution showcases the impact of technology on sports and community building.
✨ The sport's requirement for precision and strategy has fostered a respected community, blurring the lines between gaming and professional racing.
✨ SIM racing communities are pivotal in supporting members through knowledge sharing, technical assistance, and mutual encouragement, enhancing the overall esports ecosystem.
📢 Did this episode accelerate your interest in SIM racing? Share your thoughts and experiences in the comments below! We love to hear from our viewers and your insights enrich our discussions. Don’t forget to like, subscribe, and click the bell icon to get notified about our latest episodes!
Lastly, interested in more insights on building vibrant communities or diving deeper into the esports industry? Visit Tobe agency’s blog page for expert articles and guidance on community engagement strategies that drive brand growth.
Join us as we dive deep into the Porsche community and discover how this iconic brand has mastered the art of community building to enhance brand loyalty. In this episode, we explore how Porsche's commitment to excellence, combined with a strategic approach to storytelling and audience engagement, cultivates a passionate and dedicated community. From the roar of the 911 to the sleekness of the Taycan, learn how Porsche not only captivates but also maintains its legacy through vibrant community relations.
🎙️ Key Takeaways:
✨ Understanding the Porsche Phenomenon: Uncover the roots of Porsche's community, centered around its unmatched product quality and distinctive brand ethos.
✨ Strategic Media Engagement: Discover how Porsche uses diverse media strategies to connect with different demographics, incorporating everything from motorsports to pop culture collaborations.
✨ Community-Centric Initiatives: Learn about the exclusive events and user-generated content initiatives that help strengthen the bonds within the Porsche community.
✨ Blueprint for Brand Loyalty: Analyze Porsche’s comprehensive approach to building brand loyalty through active and meaningful community engagement.
📢 If you find value in our deep dive into Porsche's community-building strategies, hit the like button, and don't forget to subscribe for more insightful brand case studies.
Have experiences or thoughts about Porsche’s community strategies? Share them in the comments section below. We love to hear from our viewers!
Lastly, for further information on creating compelling brand communities and for more case studies like this, visit Tobe agency’s blog page.
Dive into the heart of Alta Ski Resort, a beacon of ski culture nestled in Utah's Little Cottonwood Canyon. Discover how Alta's unique blend of excellent snow conditions, unmatched terrain, and a close-knit community culture has not only elevated its brand but also created a devoted following. Join us as we explore the essence of Alta, from its historical roots to the modern-day strategies that cater to its core community, ensuring its legacy continues to thrive in the competitive ski industry.
🎙️ Key Takeaways:
✨Introduction to Alta: Uncover the charm and widespread acclaim of Alta Ski Resort, a place where ski culture deeply influences local lifestyles and societal norms.
✨ Learn about the welcoming camaraderie and mutual respect that defines the Alta community, setting it apart from other ski destinations.
✨ Discover how Alta turns first-time visitors into lifelong enthusiasts through memorable experiences and the potent word-of-mouth promotion by its loyal patrons.
✨ Delve into Alta's strategy of focusing on its core community to maintain its charm and appeal, offering a pilgrimage site for true ski enthusiasts.
✨The Future of Alta: Look ahead at Alta's continued focus on enhancing visitor experiences while staying true to its community values.
📢 If you enjoyed this deep dive into Alta Ski Resort and the power of community in branding, don't forget to like this video and subscribe to our channel for more insightful content. Have you experienced the Alta difference? Share your stories and thoughts in the comments section below. We love hearing from our viewers!
Lastly, want to dive deeper into community management strategies? Check out Tobe agency’s blog page for expert advice and the latest trends in digital marketing and community engagement.
Dive into the innovative world of Friends With Benefits (FWB), a pioneering Web3 community that’s redefining the art of community-building in the digital era. In this episode, we explore the unique structure of FWB, uncovering the strategies and lessons that have made it a standout example of successful community engagement. From token-based membership to exclusive real-world events, learn how FWB merges technology and innovation to foster a vibrant and inclusive digital neighborhood. Whether you’re a community manager, a Web3 enthusiast, or someone curious about the future of digital communities, this video offers valuable insights into creating and sustaining dynamic, engaged communities in a fast-paced world.
🎙️ Key Takeaways:
✨ Innovative Community Structure: Understand how FWB’s DAO and token system contribute to a sense of ownership and active participation among its members.
✨ Engagement Beyond Digital: Discover the importance of blending digital interaction with physical events to maintain a lively and engaged community.
✨ Adapting to Micro-Community Trends: Learn how FWB’s focus on specific interests and a unique brand experience serves as a model for future micro-communities.
✨ Lessons for Future Community Builders: Gain insights into how starting with a dedicated member base and integrating real-life experiences can enhance community participation.
📢 If you’re inspired by the FWB model or looking to learn more about innovative community-building techniques, don’t forget to like, share, and subscribe for more insightful content. Want to dive deeper into community management strategies? Check out Tobe agency’s blog page for expert advice and the latest trends in digital marketing and community engagement.
In this insightful episode, we explore the burgeoning world of microcommunities and their increasing importance in our digitally saturated lives. As we navigate through an era of rapid technological change and information overload, we delve into why these smaller, more focused communities are becoming essential for meaningful digital interactions and how they are driving innovation in the digital realm.
🎙️ In This Episode, You'll Learn:
- The dynamics that have led to the growth of micro communities in the digital landscape.
- How micro communities provide a space for deeper connection and more meaningful interactions compared to larger social networks.
- The importance of community feedback in fostering continuous innovation and adapting to the community's evolving needs.
📢 We'd love to hear your thoughts on the role of micro communities in today's digital world. Share your experiences or ask questions in the comments below! If you found this episode insightful, please share it with your friends and colleagues who might be interested in the power of micro communities. For more in-depth discussions and insights into community building and digital marketing, visit Tobe agency’s blog page. Stay ahead in the rapidly changing digital landscape with us!
In this insightful episode, we delve into the complex world of Artificial Intelligence (AI) and its profound impact on community dynamics. We explore how AI is reshaping the way online communities function, bringing both significant benefits and notable challenges. From enhancing security and personalization to raising concerns about privacy and authenticity, we cover the multifaceted role of AI in modern digital communities. Join us as we navigate the delicate balance between leveraging AI for community advancement and addressing the critical issues it presents.
✨ Key Takeaways:
- Understanding AI and its economic implications
- Various viewpoint points on AI and the usage of AI
- AI’s impact on community dynamics
📢 If this episode brought you value, please share it with friends and colleagues. Word of mouth is invaluable! For more insights on community building strategies and other helpful marketing expertise, please check out Tobe agency’s blog page.
In this episode, we delve deep into how students and professionals can maximize the potential of communities for their personal and professional development. We explore the evolving landscape of learning and work communities, the unique benefits they offer, and how these can be leveraged for career growth and skill acquisition.
✨ Key Takeaways:
- The Evolution of Learning and Working Communities
- Benefits for Students
- Benefits for Professional
- Differences Between Students and Professionals in Communities
- What to expect in different types of communities
📢 If this episode brought you value, please share it with friends and colleagues. Word of mouth is invaluable! For more insights on community building strategies and other helpful marketing expertise, please check out Tobe Agency’s blog page.
Tags: #CommunityBuilding, #ProfessionalDevelopment, #StudentNetworks, #LearningCommunities, #CareerGrowth, #NetworkingStrategies, #PeerSupport, #SkillAcquisition, #IndustryInsights, #TobeAgency, #MarketingExpertise, #CareerOpportunities, #ProfessionalNetworking, #EducationTrends
In this episode, we unpack the story behind Canva's extraordinary community growth strategy. From its early days to the present, discover how Canva juggles both B2B and B2C relationships.
✨ Key Takeaways:
- The importance of user feedback in the early stages of Canva.
- How Canva positioned itself as a holistic design resource.
- The power of influencers in Canva's growth strategy.
- The role of online communities and forums in Canva's community-building.
- Canva's consistent efforts in hosting community events to boost engagement.
- The power of community for SaaS product and platforms
🔗 Quick Links:
- Canva's Design School: https://www.canva.com/designschool/
- Canva Creators: https://www.canva.com/creators/
- Canva's Facebook Group: https://www.facebook.com/groups/220885194946296
- Canva's Events Page: https://www.canva.com/events/
📢 If this episode brought you value, please share it with friends and colleagues. Word of mouth is invaluable! For more insights on community building and marketing strategies, check out Tobe Agency’s blog page.
First off, we're thrilled to announce the highly successful launch and sell-out of Lisi's inaugural digital art collection, "Breathing Everyday." Join us on a journey through Lisi's experience in cultivating a vibrant community of Chinese female creatives and the invaluable lessons she's gathered along the way. Learn how the art of revealing your true self and sharing your work can foster a supportive and engaged audience.
Now, at the core of our discussion is the pivotal role community-building plays in today's landscape. We delve into the nuances between cultivating a community versus addressing an audience, underscoring the importance of crafting captivating content that deeply resonates with your target audience, and the genuine connections that are especially paramount in lifestyle-oriented communities – Having an online community is not merely about introducing and selling the product you offer but the lifestyle it embodies.
However, it's important to acknowledge that not all communities are cut from the same cloth. We dive into the intricate dynamics of both B2B and B2C communities, illuminating why B2C communities often thrive with vibrant engagement, while B2B communities typically pivot towards offering support and technical expertise.
In the realm of online communities, user experience reigns supreme. Selecting the optimal platform and understanding its limitations to ensure a seamless and user-friendly interface are pivotal steps before building your membership base. Our discussion underscores the significance of consolidating essential features into a unified software solution and the benefits of retaining ownership of your audience's data.
As we embark on this exploration of online communities, we draw parallels to social gatherings, emphasizing the potency of personal connections, the imperative need for customized experiences, as well as the importance of crafting content that transcends the boundaries of a specific community topic.
Join us on this enlightening journey through the world of online communities, where we offer valuable insights into the art of building and nurturing online communities!
To learn more about a specific topic, jump ahead via the following timestamps:[09:52] Building an Audience VS Building a Community
[11:40] The Art Community and Niche Communities
[16:50] The Sephora and Lululemon Communities
[22:51] Community Design and User Experience
[34:00] Tips and Ideas for Community Projects
[38:06] Finding Individuals with Mutual Interests on the Internet
[44:20] Real Estate Communities
[47:29] Tips for Companies Starting From Zero
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Topics You’ll Uncover During this Episode:* Exciting update on the successful launch of a digital art collection on Web3 * The difference between an audience and a community * Optimizing online communities * Creating content that bridges lifestyle and business in a community * Encouraging engagement through cross-topic content * Ways to improve the user experience * Inspiring community for real estate agents * The one feature that multiple social platforms is still offering since their launch a decade ago and why * Tips for brands starting an online community from scratch
Resources* Circle
Connect with Our Hosts* Andrew Hong LinkedIn | Twitter * Jen Hsiung LinkedIn | Twitter * Emily Chin LinkedIn | Twitter * Lisi Wang LinkedIn | Twitter
Our speakers dissect the intricacies of cultivating genuine communities, addressing critical aspects such as strategies for acquiring new community members, crafting compelling content, harnessing the power of influencer marketing, and mastering the art of effective community management.
With a strong emphasis on the significance of crafting a clear mission and vision for your community's future, this podcast episode delivers invaluable insights and expertise for those embarking on their own community-building journey.
To learn more about a specific topic, jump ahead via the following timestamps:[0:29] Life Updates
[08:20] What Companies Get Wrong About Community Acquisition
[12:21] Unrealistic Standards for Growing Communities
[14:30] Authenticity in Communities
[16:51] Brands Without a Pre-Existing Community
[21:18] Customer Delight in Building Communities
[22:30] Pros and Cons of Paid Advertising for Acquisition
[25:36] Community Influencers
[27:56] Programming in Communities
[31:35] Creative Community Engagement Techniques
[40:38] Failed Community Engagements
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Topics Covered and Questions You’ll Uncover During this Episode* Challenges and strategies for building branded communities * Short-term vs. long-term reasons for community engagement * Distinguishing between prospect and customer communities, influencer partnerships, and exclusive content * Segmenting a community and effective engagement techniques * Autonomy, offline events, and maintaining engagement * Community event programming and community management * Gathering feedback, and mission alignment
Connect with Our HostsAndrew Hong LinkedIn | Twitter
Jen Hsiung LinkedIn | Twitter
Emily Chin LinkedIn | Twitter
Lisi Wang LinkedIn | Twitter
Building a successful community starts with understanding your audience. Our speakers emphasize the importance of knowing their wants and needs to help you to tailor your offerings to their preferences and provide personalized experiences that will keep them engaged and coming back for more.
Andrew and Emily highlight how community platforms with a well-designed user experience, like Circle, play a significant role in engaging your members. Andrew also emphasizes the importance of segmenting users based on shared interests and objectives to foster a strong sense of belonging and enhance the overall member experience.
When it comes to UX, Lisi, and Jen delve into the importance of the onboarding process in shaping the tone and culture of your community. This can be achieved through various methods, such as hosting regular online gatherings to welcome new members or providing a step-by-step guide that encourages participation. Learn from real-life examples of successful onboarding processes that effectively combine technology with a personal touch.
Building thriving communities is an art that requires a careful balance of understanding your audience, effective segmentation, seamless onboarding, and engaging interactions. We hope this episode has provided you with valuable insights and inspiration to create remarkable communities that flourish and leave a lasting impact.
Remember, a strong community goes beyond mere numbers. It's all about fostering a meaningful bond between your brand and its members, as well as creating connections among the community members themselves.
To learn more about a specific topic, jump ahead via the following timestamps:- [07:19] Balancing Company and Community Goals
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[12:32] What is the Purpose of that Community?
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[18:28] Brand-Building Within a Community
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[23:50] Subgroups and Segmentations for a Personalized Experience
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[31:26] Onboarding and Setting the Initial Culture of a Community
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[40:17] Building Community Culture Through Face-to-Face Interactions
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[46:26] Making the Tough Decision
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Resources* Circle
Connect with Our HostsAndrew Hong LinkedIn | Twitter
Jen Hsiung LinkedIn | Twitter
Emily Chin LinkedIn | Twitter
Lisi Wang LinkedIn | Twitter
In this episode, we have a new format with Jen as our new host alongside co-hosts Emily and Andrew. That’s not it! Prepare to be inspired as we welcome our new anchor guest, Lisi Wang, who courageously left behind the corporate world to embark on a new journey as a successful entrepreneur and community builder.
Together, we discuss the crucial role of community culture and the necessity of identifying and nurturing this fundamental glue that binds individuals together, fostering engagement and interaction. Discover how successful communities are forged, where like-minded peers gather, new ideas flourish, and personal and professional growth abound.
But not all communities are created equal. Join us as we unearth the challenges faced by community managers as they navigate the treacherous waters of conflict management, striving to strike a delicate balance between business goals and maintaining a harmonious community culture. Learn from the cautionary tales of failed communities and gain insight into the importance of understanding and defining community culture.
Remember, a true community is one where individuals rally together, supporting each other's progress and advancement in both personal and professional realms.
To learn more about a specific topic, jump ahead via the following timestamps:[02:02] Introducing Lisi
[03:07] What is Community Culture?
[14:26] Organizations Launching New Communities
[16:51] Toxic Culture & Conflict Management
[19:48] Balancing Business Goals with Culture
[24:08] A Community Culture Out of Line
[26:39] Measuring ROI
[30:03] Failed Communities
[35:31] Community Fatigue & Burnout
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Main Idea #1:
- Defining Culture
- Why is culture important
- The nuances in culture-building
- Community fatigue
Topics Covered and Questions You’ll Uncover During this Episode:
- What is community culture?
- What are the conflicts that can arise in communities?
- How should brands create their communities?
- Do numbers matter in communities?
- Is there such a thing as community fatigue?
Connect with Our HostsAndrew Hong LinkedIn | Twitter
Jen Hsiung LinkedIn | Twitter
Emily Chin LinkedIn | Twitter
Lisi Wang LinkedIn | Twitter
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Main Idea #1: AI
- AI in content and marketing
- AI in the workplace
- Ease in experimenting with AI tools
Main Idea #2:
- From social media to communities
Topics Covered and Questions You’ll Uncover During this Episode:
- How are you using AI in your daily workflows today?
- How do we think AI will affect communities in the future?
- What are things that we're scared of when it comes to AI and communities?
- Why are communities the place to be as AI takes over the Internet?
- What do we think is going to happen with traditional social media?
Resources* Tweet by Alea_eth
Connect with Our HostsAndrew Hong LinkedIn | Twitter
Jen Hsiung LinkedIn | Twitter
Emily Chin LinkedIn | Twitter
To learn more about a specific topic, jump ahead via the following timestamps:* What are community events? * Why should communities plan events and how can they help you acquire more members into your community * What makes events valuable for a community * Innovative technology in the Web3 space when it comes to events * Processes Community Managers should follow when it comes to online community events * What makes it hard to plan events and the dark side of online communities
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Resources* POAPS
Connect with Our HostsAndrew Hong LinkedIn | Twitter
Jen Hsiung LinkedIn | Twitter
Emily Chin LinkedIn | Twitter
If you give recurring revenue members access to a network of great content, events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again.
Make sure to subscribe to get more insights on what is new in the world of community in the Web2 and Web3 ecosystems and how organizations can leverage communities to build a sense of belonging around their brand, leading to increased sales and customer retention for membership and subscription services.
To learn more about building your online community, contact the team at Tobe Agency.
Episode ResourcesDeel Community
HubSpot Community
Rust Oleum Community
Connect with Our HostsAndrew Hong - LinkedIn and Twitter
Jen Hsiung - LinkedIn and Twitter
Emily Chin- LinkedIn and Twitter
“Listen first before responding.”
In this episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with Emily Chin, Community Manager here at Tobe. Emily credits her experience helping organize real life events as the jumping off point for her involvement with online communities. Emily began her community management career in the world of gaming, and currently helps oversee and direct community management strategy for a number of organizations throughout the country.
If you give recurring revenue members access to a network of great content, events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
- Connect with Emily Chin on LinkedIn
- Official Website - Tobe Agency
- Connect with Andrew Hong on LinkedIn
- Connect with Andrew Hong on Twitter
If you give recurring revenue members access to a network of great content events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
- Official Website - Healthy Gamer
- Connect with Kabir Lal on LinkedIn
- Official Website - Tobe Agency
- Connect with Andrew Hong on LinkedIn
- Connect with Andrew Hong on Twitter
“It’s important that we now articulate our ethos, our mission, and our values…”
In this episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with CEO and Founder of shesaid.so Andreea Magdalina. For the last decade, Andreea has been at the intersection of music and technology, working with well-known companies such as Microsoft and Mixcloud. In her current role as shesaid.so CEO, she’s helped develop a global community of over 15,000 members, a community that’s spearheaded mentoring programs, strategic brand partnerships, and other initiatives across 20 local chapters. Additionally, Andreea is also the Head of Community at Coachella as part of their Innovation Team.
If you give recurring revenue members access to a network of great content events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
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Official Website - shesaid.so
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Connect with Andreea Magdalina on LinkedIn
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Official Website - Tobe Agency
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Connect with Andrew Hong on LinkedIn
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Connect with Andrew Hong on Twitter
“Everything we do is based on the human desire to bond or be a part of something.”
In this episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with President of The Institute for Luxury Home Marketing Diane Hartley.
Diane has spent 30 years in leadership roles where she’s viewed everything through the eyes of revenue. During her tenure at The Institute, Diane has built and retained a membership of over 10,000 real estate professionals, and helped spearhead the creation of The Institute Network, a private online community for real estate professionals working in the luxury residential market. Diane and Andrew discuss how memberships differ from subscription models, why there needs to be a perceived value with online communities, and why the value of any membership is ultimately dependent on the value other members help bring to the space.
If you give recurring revenue members access to a network of great content events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
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Official Website - The Institute for Luxury Home Marketing
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Connect with Diane Hartley on LinkedIn
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Official Website - Tobe Agency
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Connect with Andrew Hong on LinkedIn
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Connect with Andrew Hong on Twitter
“You have to have something that differentiates you from the rest of the noise in the space.”
In this episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with business developer and Head of Community Cooper Sherwin.
Cooper has led multiple projects to Opensea's #1 trending position, most notably Rowhomes and LinksDAO. Having been active within the Web3 space since its inception, Cooper shares his industry knowledge and experience to help frame best practices surrounding online community building. Cooper sees Web3 social media as a way creators can better reach their audience, and likens it to having a lot more control over the constant pendulum swing of the kind of hyper monetization and algorithmic exploitation that we’ve seen from the behemoth companies that currently control market share.
Remember, if you give members access to a network of great content events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
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Official Website - ABoltC
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Follow Cooper Sherwin on Twitter
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Follow ABoltC on Twitter
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Official Website - Tobe Agency
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Connect with Andrew Hong on LinkedIn
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Connect with Andrew Hong on Twitter
"If you lead with being customer centric, great things can happen."
In the very first episode of Members Welcome, a Tobe Agency podcast series all about the benefits of nurturing online communities, Andrew Hong sits down with San Francisco-based entrepreneur, investor, and advisor Dave Hersh.
After serving as the Founding CEO of Jive Software, Dave spent two years as a Board Partner at the venture capital firm Andreessen Horowitz. He currently serves as both a General Partner at Metamorph Partners and the CEO of Mobilize, a leading member-management platform that combines community, member directory, outreach, and CRM to help organizations rally their members around a specific cause or service.
Remember, if you give members access to a network of great content, events, people, networking, and advice, they’ll recognize how valuable your network is and will continue to come back over and over again. To learn more about building your online community, contact the team at Tobe Agency.
EPISODE RESOURCES:
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Official Website - Mobilize
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Connect with Dave Hersh on LinkedIn
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Official Website - Tobe Agency
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Connect with Andrew Hong on LinkedIn
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Connect with Andrew Hong on Twitter
Entrepreneurs and marketers — do you see the digital marketing landscape shifting before your eyes?
Social media is broken. Email is becoming less effective. And we’re quickly moving into a cookie-less world.
But…we’re still posting to social media with little to no organic reach. We’re still sending emails to our customers that are going through spam filters and the dreaded email funnel. And the audiences we’re building on PPC are starting to get cut off from us because Apple and Google are now opt-ing browsers out of 3rd party tracking. Worse yet? We’re not doing these things with our prospects — we’re doing this to our hard-earned customers!
What if there was a better way to acquire, engage, and retain your hard-earned recurring revenue customers? It’s time to stop treating your customers like contacts in your CRM, and start welcoming them as members of your community.