Join hosts Scot Johnson and Bob Masewicz as they discuss what they've learned over their decades in Live Events, Sports Promotion, and Marketing. Each week, they'll dive into a new subject, sharing what works, what doesn't, and most importantly, why?
Scot and Lindsey discuss how to communicate with your team so that you can avoid some of the most common (and avoidable!) issues with your show. For business inquiries, email us at contact@virtch.co
Scot and Lindsey discuss "The Trap" we all tend to fall into as the season goes on, how to avoid it if possible, and how to get out once you're in. For business inquiries, email us at contact@virtch.co
Scot and Lindsey are joined in studio by VirtCh boss Matt Baker, as they talk about how technology is changing every facet of minor league sports, how they've adapted over the years, and what they're looking forwards to this year! For business inquiries, email us at contact@virtch.co
Scot and Lindsey talk about where they're at in the planning stages of the 2023 baseball season, where you and your team should be, and what to be on the lookout for as opening day creeps closer.... For business inquiries, email us at contact@virtch.co
Bob, Scot, and Lindsey share their past experiences as on-field hosts, letting you know what to look for in a prospective host, what their role is, and how they affect the entire organization every day. Plus, Bob goes on what might be the single longest tangent in Pardon Our Promotion history!
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Bob, Scot, and Lindsey talk about how to make your show more consistent between seasons, what they've been up to with VirtCh Show Producer, and Bob professes his love to a certain protein bar more than once.
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Bob, Scot, and Lindsey improvise an episode all about how and when you should start scheduling outside groups for in-show entertainment, where to look for those groups and sponsors, and what to do if that spot doesn't get sold!
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Bob, Scot, and Lindsey discuss how to get the most out of your team's green screen Media Day content, what content works best, and how to think outside the box with your content.
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Bob, Scot, and Lindsey talk about how to use graphics to make a more engaging show, when to put what kind of info on screen, and BOB FINALLY SWEARS (I bleeped it though so you're okay)
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Bob and Scot sit down with Jonathan Bravo of the Fresno Grizzlies and discuss how to leverage your team's promotional nights to bring new fans into the stands, how not to market your team, and the benefits of having a mustache for theme nights?
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Scot, Lindsey, and Bob go over every detail of the Dizzy Bat Race, including casting, timing, and maybe even how to cozy up to Napa Auto Parts for a sponsorship...
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Scot, Lindsey, and Bob break down the minute details on how to run a successful and engaging Player Intro segment for your team, even if it takes them a minute to get there.
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Lindsey and Bob talk about how to minimize the impact of impromptu downtime in your show, what elements work best for certain situations, and when to let downtime just be downtime.
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Scot and Lindsey sit down and talk about how to find and highlight the impact moments in your show, whether they be scripted, improvised, or a little bit of both!
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Bob and Scot talk with Jon Absey, the man behind the Utah Jazz's Jazz Bear for over two decades, about all things related to how mascots should be incorporated into your show.
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Bob and Scot talk about how to go the extra mile for your teams' sponsors, what you shouldn't do, and when you're allowed to tell a prospective sponsor "NO" (You're actually allowed to!)
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Scot, Bob, and Lindsey talk about how to get the most out of your production meetings, the importance of each meeting, and what you should be talking about in the first place!
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Scot, Bob, and Lindsey talk about how to execute your on field promotions in order to get the maximum impact for fans and sponsors, where the ideas for promos come from, and Bob hangs up on Mark Cuban.
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Scot and Lindsey talk about the finer points of your show's script and what you should be thinking about as you're writing it.
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Scot and Lindsey are joined by Scooter of the Charleston Dirty Birds, as they talk about the importance of your camera operators and how they enhance your fan experience.
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Scot, Bob, and Lindsey talk about how to take your theme nights to the next level, as well as share some ideas (and horror stories) of their own.
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Bob and Scot sit down and discuss how and when your staff should be "performing", what to do with "down time" during a show, and prove that Seinfeld will always be relevant to any baseball discussion.
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Bob and Scot talk about promotional schedules, and the role every employee can bring to enhancing the fan experience.
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Bob and Scot talk about what to look out for when booking outside entertainment for your organization, as well as some of the dos and don'ts.
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Bob and Scot discuss the relationship between on-field success and promotions success, then sit down with Matt Baker to talk about the impact your broadcast equipment has on all aspects of your production. For business inquiries, email us at contact@virtch.co
Bob and Scot talk about the Fan Experience, and some of the many common elements that get overlooked in a production. For business inquiries, email us at contact@virtch.co
The inaugural episode!
Join Bob and Scot as they talk about Baseball, The Blues Brothers, and more while they share their 50 years of experience in sports and entertainment so that you can put on the best show you can!
For business inquiries, email us at contact@virtch.co