The Numbers Game Podcast | Audience Growth for Startups & Content Creators: Recent Episodes
Colin Gray & Matthew McLean
This is a show about the numbers everyone pretends to ignore. It's about growing your audience, your traffic and your income. But, of course, you know that's all about the people behind the numbers. The trust and the engagement you can build. Grow a loyal audience, and the rest of the numbers take care of themselves.
TNG is back! Still about building a company, from marketing, to team, to strategy! We'll talk about how we're growing our business, share the experiments and the results, along with all of the other trials and tribulations involved.
Today we're hitting re-do, and telling the story of our last 2 years, releasing the current numbers, and going from there. On this episode we talk about the current state of play - where are we now, and what have we been working on. Then, future plans and what we'll be doing on the show from now on.
Hoping you join us for more growth experiments, and how it feels to grow a company. Speak soon!
Here at The Podcast Host we’ve been hard at work recently, creating a new highly-produced podcast. It’s called Hostile Worlds, an it’s an audio drama/space documentary hybrid. If that’s right up your street, or if you just want a taster of how something like that might sound, then here’s a little teaser for you… Join […]
Welcome back to another episode of The Numbers Game! Last week, our discussions focused around the income here at The Podcast Host, with our story, data and lessons sections. Now, for the second part, it’s the turn of our experiment section and, of course, your homework! In our experiment, we’re continuing to look at popups! […]
Hey, welcome back to another episode of The Numbers Game…but this week, there’s a twist. We’ve decided to change things up a bit. Rather than have one long episode (usually around 40-50 minutes), we’re splitting it in two. For Part A, we’ll bring you the story, data and lessons sections. Then, the following week, it’ll […]
Welcome to another episode of The Numbers Game! Since our last episode we’ve changed the look of our website with a new template, so our story focuses a lot on that. We also chat in more depth about that for our lesson – talking about the pros and cons of working with a web developer […]
Hey, and welcome back to episode 6 of The Numbers Game! We’re finally up-to-date on the back-story, now doing regular weekly updates in our story segment. This week we’re chatting about our new podcast idea. For our data this week we’ll be looking at another of our KPIs: email optin stats. Then, our lesson segment […]
It’s Episode 5 of The Numbers Game and this week we’re tying up the background story. The first segment covers the last six months of The Podcast Host, bringing you right up to date on things going on in the company – focusing more on the software development side of things. It’s the turn of income stats […]
Another week, another episode of The Numbers Game! We’re taking a look at the last six months of The Podcast Host right up to today – from the failure of FanFission to the launch of The Podcast Host Academy, it’s fair been an exciting time! We’re also delving into the realms of our (excuse the […]
We’re back with Episode 3 of The Numbers Game! This week, we take a look back at everything that made The Podcast Host what is it today. That means doubling down on content, learning new tools, changing our focus for the future and bringing on new employees. Our lesson, this week, is around the time […]
This is Episode 2 of The Numbers Game. We’re still on the back-story, going now from the start of 2015 to the start of 2016. That was the period where everything got a little serious! Story: Turning Full-Time, Finding Funding and Doubling Down on Content First of all this is really when I (Colin) went all-in […]
In this episode, we start with the origin story of The Podcast Host. If you’re interested to see how a content business begins, then here’s the genesis of this one. The lessons include timescales, testing methods and practical steps. Finally, we fire up the first official Numbers Game experiment. Right now, we’re doing a lot […]
The Numbers Game is a new show all about that game we find ourselves in – growing the numbers – from audience, to traffic, to income. But it’s even more about the story behind the numbers, the people behind the numbers – the engagement, the action, the change you create. This is where it starts […]