Lead with Purpose: Recent Episodes
Tze Ching Yeung
Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact.
Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist, emotional change therapist and business coach.
She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet.
Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work.
She believes, both in life and business, that we should LEAD WITH PURPOSE.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rebecca Ghim, founder of The Firm, a company that produces kimchi – a fermented food made of commonly discarded food byproducts to talk about her product and food waste more generally.
KEY TAKEAWAYS
- The work ‘kimchi’ derives from the word for ‘dunked vegetables’. It’s similar to lacto-ferments and sauerkraut but instead of vinegar, it uses salt brine to preserve the vegetables. Kimchi making was something I always did with my family and when I moved away I missed it so much that I started making my own because store-bought ones weren’t the same, but using local vegetables rather than importing vegetables.
- I was able to choose whatever I wanted to study for my masters, I chose food waste because it resonated with me the most and I’ve always enjoyed talking about food. I didn’t realize it was going to become the focus of the master’s degree! It led to modules on food insecurity, soil health, farmers’ rights, food sovereignty, and racial biases within the food industry and how colonization and industrialization have shaped the supply chain we have now.
- The main ingredients are rescued from restaurants and hospitality level (catering companies), they have about 100-200kg of cauliflower leaves and broccoli stems that they provide me with per week. I can’t take all of it, so I can only take about 60kg depending on demand a sales.
- Just in the UK we produce 9.5 million tons of food waste per year. That’s enough to feed the 8.4 million people in the UK who are in food poverty. Globally, one-third of all food produced goes to waste. This also means the water, labour, and transport emissions are all wasted too. 10% of global emissions come from food waste. Farmers’ rights are being overlooked, they’re not being compensated properly, and the people who deserve to have better food don’t have access to it either.
BEST MOMENTS
‘The idea for my startup was that it would be an interesting, marketable idea to reduce food waste using kimchi.’
‘It was passion-led, I didn’t plan it.’
‘The only way to eliminate household food waste is through behavior change and education around what is “edible” vs “inedible”.’
‘I get rid of the pain points for restaurants and hotels by taking the food waste they would otherwise be charged for disposing of.’
ABOUT THE GUEST
Growing up in South Korea, Rebecca Ghim participated in Kimjang, a collective ritual where a neighborhood comes together to make kilos of kimchi.
She kept up the ritual while studying abroad, first with friends and now through partnerships with restaurateurs and farmers.
Rebecca’s business, The Ferm, produces a range of fermented food made of commonly discarded byproducts. She hopes to bring better gut health to customers by promoting probiotic meals while helping to create a circular economy within the UK’s food systems.
The Ferm’s products are being sold in farmer’s markets, delis, health food shops, and cafés in London. Rebecca has also trialed a fermentation service with the OXO Tower Restaurant where she collected their waste cauliflower leaves and turned them into kimchi to use in the restaurant.
She’s now looking for ways to expand this B2B fermentation service alongside her products.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing e-commerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channeling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Niclas Iren, an expert within the sustainability and circularity space, about his pioneering work in this area including wireless charging of electric vehicles while they’re driving and the issues around new technologies like this.
KEY TAKEAWAYS
- My interest in sustainability and circularity started with my interest of the issues of the future; where are we heading, what will this world become far down the road, what are the big, macro issues for the future? It wasn’t called sustainability when I started but it got re-framed later.
- Why stop for an hour to charge your car? Why not charge on the move? It can be done via dynamic wireless transfer where electric coils are embedded under the asphalt and under the vehicle is a receiver so when the vehicle passes over the infrastructure in the road a magnetic field is created which transfers the electricity to charge the battery while the vehicle is driving. It’s part of smart infrastructure of the future.
- When I started my customers were the largest corporations, because they had pressure put on them to work toward sustainability, today it’s much smaller companies and startups which have circularity and sustainability at the core of the DNA of the company. To me it’s much more exciting to work with these small companies that want to change things for real, that want to have a transformative impact on society.
- Lots of companies are purpose- or values-driven. When it comes to building a team and an organisation as it grows, a lot of people are also very values-driven and they want to pick where they want to work. If the values in the company don’t align with what they’re looking for then recruitment won’t be successful.
BEST MOMENTS
‘It’s really important for sustainability-based companies to not lose track of the fundamentals of doing business: Understanding their market/customer, designing products.’
‘There are different ways of forming your team but, typically, you need a lot of different skills, capabilities and competencies.’
‘In most businesses, the most important skill is the ability to meet the customer and make a sale. You can have the best product but, if you can’t sell it, it won’t work’
‘In any business you will consume resources, you can try and make as much of those resources circular, but you will never reach 100%.’
ABOUT THE GUEST
Niclas Ihrén is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. Currently the CEO of strategy consultant Matters Group with a vast experience from; Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum to mention a few.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Angela Roth, an ex-police officer who is now a heart-led coach who coaches entrepreneurs in visibility and marketing to explain her journey.
KEY TAKEAWAYS
- Policing took me to new places and parts of myself that I didn’t know existed. It stretched me in all sorts of areas and put me into contact with people I’d never have met. What it developed in me was a real compassion for people and the start they get in life. We have the power to help them change that.
- Once I had children, I started my first business which grew until covid shut the front-facing business down. I went online and discovered there’s a lot of really passionate people out there who want to help others, and I realised that I had the skills to help them do that.
- Many people I was dealing with while in the police force had never been given the chance to follow their heart. They’d been almost pushed into a way of life they didn’t enjoy or like. I as my business clients the same thing now: Deep down, what would you really like to do in life? Most of them had something but they never thought it would be possible. Often it was to support a family, have a business of their own, bring in an income, but they didn’t know how to do that.
- Changing peoples’ lives is wonderful. Watching them begin to access and do what they’re really capable of… I love it, it gives me energy every day.
BEST MOMENTS
‘Policing taught me a coaching mindset.’
‘If everybody that I dealt with say thank you to me by the end of their journey with me, I’d feel like I’ve done a good job.’
‘If you had the choice to do what you really want to do, what is it that excites you and who is it you’d really love to help?.’
‘If you follow your heart the world is a bigger place, the imagination can take you much further than your mind can, and it can really draw out of you the magic that’s inside.’
ABOUT THE GUEST
Angela Roth: My own Career path is many and varied, following our own travels around the country. But my passion, and first love, is helping coaches to thrive, giving them the skills they need to follow their own calling! Everyone should have the opportunity to Succeed From The Start - hence the name of our training and development community membership; none of us goes into business without experience to share, and drive to achieve - if you haven't hit your success yet, help is at hand!
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to David Chenery to talk about sustainable interior design and architecture and the differences and similarities between the two.
KEY TAKEAWAYS
- We work with existing buildings. In the hospitality world, which we serve, the average space gets fitted out every 5-7 years. We need to look at that in terms of our duty as designers to avoid as much waste as possible and limit the environmental impact of that change.
- Sustainability and circularity weren’t discussed in this industry for many years because the job is hard enough with pleasing the client, meeting budgets, deadlines and building control regulations, sometimes you’re just trying to get through it. We focused and dug into sustainability about 5-6 years ago because we wanted to hold ourselves to account as well as attract clients that are interested in that agenda too. The industry has got better and there are people doing good things, but I’m also aware that we’re not really representative of the whole industry.
- The first thing we look at with a fit-out project is what will be demolished or removed and how can you keep as much as possible and make best use of the space there. Then we look at low-impact design to make the least number of design moves you can, bringing in the least amount of materials, optimising the layout for efficiency, using ethically sourced materials. We also have to design for end of life so that we minimised the waste and impact of the disassembly process.
- Does sustainable design cost more money? It depends how far back you go in the design process. 80% of environmental impact is baked in at the design stage. Rather than build a cupboard from more expensive FSC-certified plywood, could you build a set of shelves? Yes, you should, because you’ll be using 20% less material which will cost you less than a cupboard made from cheaper, uncertified plywood.
BEST MOMENTS
‘Restaurants can open and fail within 2 years, all the material, energy and effort involved in getting that open is then wasted.’
‘A lot of people think about carbon and NetZero when they think about sustainability, but in the fit-out world carbon is measurable and can be important, but it’s not holistic enough.’
‘When you throw something away there is no ‘away’, it has to go somewhere, can you donate materials to charities or break it down and process the materials in a genuine recycling way to avoid landfill?’
‘The deeper we get into it the more interested I am in the principles: What is the least we can do to be excellent?’
ABOUT THE GUEST
David Chenery is the founder of Object Space Place, a sustainable hospitality design studio, working across architecture, interior design and branding. He also co-hosts the “Hospitality and the Infinite Game” series with Michael Tingsager.
Website
Podcast
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joshua Prieto, co-founder of Seeds of Tao, about regenerative enterprises.
KEY TAKEAWAYS
- The regenerative movement and regenerative enterprises are working towards is that we’d like to see a circular economy in the future, one that’s just and fair and actually has a right alignment with the natural systems that are at play. There’s not one circular/regenerative business out there today, we’re all very dependant on an extractive system, but we’re trying to seed the notion that business doesn’t have to be, that’s the vision we’re trying to bring to life.
- I discovered permaculture (the philosophy of moving beyond sustainability towards a more regenerative realm) around the same time I began my career in marketing, branding, sales and messaging. I found myself split; I really loved marketing and messaging and the creative outlet that provided me, but at the same time I found myself not wanting to be involved in capitalistic/consumer-driver, growth at any cost campaigns.
- Circular and regenerative are similar, though circular is more focussed on the product side. In a lot of ways, it’s harder to change a product/consumer-driver world into a more regenerative one. Its already ingrained in an extractive system. Regenerative businesses are coming up with new or different ways that detach themselves from the extractive systems that are at play.
BEST MOMENTS
‘Truly regenerative businesses are in alignment with nature, they don’t take or extract from natural systems, cultures, etc.’
‘We can do business in a different way.’
‘We should never blame the tools (marketing), we should always take responsibilities for our own actions.’
ABOUT THE GUEST
Joshua Prieto is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Chris Desai, an award winning CEO, philanthropist and entrepreneur who is highly experienced in sustainability in the fashion industry and runs an environmental charity.
KEY TAKEAWAYS
- Through working in music and fashion I ended up in fast fashion, which we all know is a massive polluter. 10 years into my career I started to see the amount of pollution we were causing and what we were doing to our planet and I though; enough’ s enough. I can’t say I love the planet and want to protect it whilst my industry is breaking the planet.
- I would click a button and order 400,000 T-shirts for the week. You don’t realise how much water, dye, polyester, plastic that uses. Then you think of the ethics of the working conditions in certain countries. The buying behaviours of people in the UK are causing a lot of these issues abroad. It’s so easy to press a button and alleviate the responsibility.
- I got to a point where I realised that my values of protecting the planet, looking after nature and my job were completely misaligned. I had an honest conversation with myself where I discovered I was a hypocrite; I’m not living what I believe. 90% of the world are also hypocrites, not living what they believe, their actions do not equate to what they believe.
- When I left that job I took six months out and spent it sailing, it wasn’t glamourous, it was damp and horrible, but it was at a time that I really needed to connect back to the planet and understand that I had a higher purpose and a better calling that just making money designing clothes. On that six-month journey at sea with no laptop or phone, meditating every day that I truly connected with myself and whether it made money or not I was going to live my purpose and have faith.
BEST MOMENTS
‘Not many people know that the textile industry is the second biggest polluter in the world.’
‘I walked out of the big London fashion firm that I worked for because I seemed to be the only one that could see that we were killing the planet.’
‘When you ask people: “If I gave you £1million what would you do?” It’s never what they’re doing right now.’
‘We are all human and all living on one planet. Conservation is a uniting factor that transcends all beliefs, gender, race, we’re all on this planet and we can all look after it.’
ABOUT THE GUEST
Chris Desai is an entrepreneur and philanthropist who set up The Vayyu Foundation in 2017, a registered charity that has made considerable contributions to the benefit and protection of the planet with its global projects UOCEAN 2050 and UEARTH 2050.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lydia Brearley, a sustainable fashion advocate, about fashion, legislation, and how we can make changes together as an industry.
KEY TAKEAWAYS
- While I was living and working in Shanghai in 2016 the Chinese government was focussing on pollution levels and a lot of the factories had restrictions imposed on them in terms of their output. At the same time mills were closing down which meant that orders were going late, prices were going up and this started affecting my business.
- Occasionally a siren would go off in the city, which was panicking for me having never had it explained. It was a pollution siren indicating that the pollution level was so high that school kids couldn’t play outside. In that moment my business didn’t fell aligned with my own personal values and I started to pivot my career toward sustainability.
- When was first consulting and speaking to directors it felt like they had intentions, but trying to move the dial and impact change was quite difficult. A lot of us in the industry need to almost unlearn all that we’ve learned in our careers because it’s not fit for the future.
- Whether your business is impacted or not you need to have an understanding of what these legislations are about and why they’re being introduced, what the challenges and risks are in the textile industry and why they’re being implemented in the first place. Even if you don’t need to officially comply, it’s important that you understand the principles behind it and start to adopt that in your business.
BEST MOMENTS
‘Enkel means ‘simple’ in Swedish, it’s all about simplifying sustainability.’
‘There’s so much happening in legislation, it’s really overwhelming. Everyone’s talking about it but there’s very few resources where you can identify what things mean, the differences between different acts and what acronyms mean.’
‘It can take seasons to implement change, when you look at the reports about where we’re going, we don’t have that much time.’
‘I appreciate how challenging it is for bigger brands to do a lot of this stuff, but I’m very much in the mindset of: You can’t just tick a box, it is a journey, start with the biggest impact and go from there and make sure that everybody in the business is aligned with that vision.’
ABOUT THE GUEST
Lydia Brearley is a Fashion Buyer and sustainable fashion advocate, with over 20 years global experience, having lived and worked in London, Brussels, Shanghai and Sweden. She now specialises in Sustainability and Circularity @thisisenkel, and supports brands and businesses to drive meaningful change within the Fashion Industry.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, about her book, ‘Flip The Switch’.
KEY TAKEAWAYS
- The book is about the 2 forms of consciousness that most humans experience (only 3-4% of us don’t). We live in a state of almost perpetual conflict, inner and outer, which I call ‘war consciousness’ and it stems from the structure of the left brain where we spend way too much time trying to fix things, tactically/practically figure things out, where we feel like we have to capture, contain and control something out there. Systemically we’ve pushed ourselves as a species more and more into that kind of consciousness which is really bad for us.
- The other form of consciousness inhabits the right brain and that is where we take a step back, relax and know that pretty much everything is OK. From that state of mind we seek to comprehend, we want to connect with people, with life, we build relationships and solve problems. We’re open to not needing to be right or wrong and to solving the problem from a higher sense of consciousness.
- We have created a system – economically, socially – that has certain outcomes that are undesirable, such as trashing the planet, but we keep doing it. Why? Because we can’t get out of our own way to think differently. Any leader that wants to disrupt or change anything has to first understand that you have to do it in your own mind.
- We mistakenly think strategy is going to solve a problem. I can strategically destroy someone, but strategy is only applying very good tactical, practical techniques from a higher level, but what’s missing there is connectivity to life. Understanding that if I want to destroy something or someone that’s destructive, not creative, healthy or beneficial.
BEST MOMENTS
‘In order to change things, to solve problems, to think critically, we have to get out of our left brain and into our right mind.’
‘The book is the MC2 of absolutely the thing you have to do as an entrepreneur, a leader, a person in order to solve problems from a higher level.’
‘Instead of disrupting in order to create better we end up disrupting and destroying and doing the same things over again, just in a slightly better, less toxic wat.’
‘A lot of high achievers think even of themselves as units of productivity, you’re not.’
ABOUT THE GUEST
Dr Teri Baydar is the CEO of White Lily Individual Development, LLC. Dr. Teri is a leadership development consultant, executive coach, and personal development expert who educates and supports C-suites and high achievers towards their personal path of self-actualizing growth for the greater good. During the decades she has spent coaching high-potential individuals, she has filled the role of mentor, friend, confidante, counsellor, healer, educator, the “CEO Whisperer,” and even “my own personal Yoda.”
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Blaine Bartlett, a consultant who has impacted more than one million people globally about his role as a coach and motivator and how business can succeed by taking inspiration from nature.
KEY TAKEAWAYS
- In nature, in my childhood, I marvel at the seasonality, the way life seems to fit together, nothing seems to go to waste, it’s utilised in some way, shape or form. Even in times of drought things still grow. From that childhood experience I started considering what is the purpose of business, so I went to study economics which is the study of scarcity. The universe is not scarce, it’s infinitely abundant, I wanted to study abundance and nature is abundant. I took the implication from that to how I run my businesses.
- There is no such thing that exists in real life as a free-market economy in the way that most people experience business. There’s restraints, guardrails, prohibitions, nature is truly the only free-market economy: When it’s left untouched it does what it’s supposed to do, which is grow and distribute goods and services for the consumption of those aspects of nature that need it.
- Compassion is predicated and organised around connection, it’s literally impossible for me to behave compassionately towards something or someone unless I feel emotionally connected to them. It informs the decisions that I make and my behaviours. This comes from being conscious that your business touches many more people than just your board and shareholders and that your decisions have ripple effects that affect more than just the bottom line.
- One of the catalysts for a move to utopia is to define in people’s minds what the purpose of a business is. It’s not to make money – that’s important to stay in business – but the purpose of business is to enhance the likelihood of thriving for the people that come in contact with my service or product.
BEST MOMENTS
‘I work with some of the largest organisations on the planet and look at how we can make them more hospitable to the human spirit.’
‘Leadership, business, enterprises all trace back to: How do we succeed? The answer to that question is: We pay attention to what nature can teach us.’
‘The container that we operate in constrains our behaviour. If we change the structure of the container it makes possible different behaviours which generate different outcomes.’
‘The problem with large enterprises is that there’s so much inertia built into the system that it’s really difficult to turn them. It is possible. It may be utopistic, but who doesn’t want to live in a utopia?’
ABOUT THE GUEST
Blaine Bartlettis President and CEO of Avatar Resources, Inc., a consulting firm he founded in 1987. He is also Founder of the Institute for Compassionate Capitalism, a Managing Director of the Global Coaching Alliance, an Adjunct Professor at China’s Beijing University, Dean of Education at the World Business Academy, and a member of the teaching faculty at the American Association for Physician Leadership.
Personal website
Company website
Email: bbartlett@avatar-resources.com
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LinkedIn
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Podcast: Soul of Business with Blaine Bartlett
TEDx: Nature as the Ultimate Business Guru
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, among many other things, to talk about her journey and consciousness.
KEY TAKEAWAYS
- My book, ‘Flip Your Switch’ is about the 2 forms of consciousness that almost all of us experience – only 3-4% of us don’t experience this. We live in a state of almost perpetual conflict, both inner & outer, which is what I call ‘war consciousness’ which stem from the structure of the left brain where we spend way too much time trying to fix things & tactically/practically trying to figure things out, where we feel like we have to capture, contain & control something that we’re fixated on. Systemically, as a species, we’ve pushed ourselves more & more into war consciousness & it’s becoming really bad for us.
- The other type of consciousness stems from the right brain/mind, which is where we take a step back, relax & know that everything is pretty much OK. From that state of mind, we seek to comprehend, we want to connect with people/life, build relationships & solve problems. This is ‘love consciousness’ which connects with life in a deep way personally & a larger way for solving problems & understanding things.
- We’ve created a system, economically, socially, that has certain outcomes that are undesirable, like trashing the planet. But we keep doing it. Why? Because we can’t get out of our own way to think differently. Any leader that wants to disrupt or change anything has to first understand that you have to do it in your own mind.
- If you’re living in a valley, you don’t know what’s going on in the next valley. The only way to see & understand is to rise to the mountaintop & look around at the different valleys & have a viewpoint where you can comprehend, on a wider scale, what’s happening. This leads to critical thinking, but we have to go a little father than that, we have to simultaneously contrast & compare with the left brain which is this logistical, statistical functionality, but it needs to be in service of the higher values that are coming from the right mind.
BEST MOMENTS
‘To change things, solve problems, think critically, we have to get out of our left brains into our right mind.’
‘No problem was ever solved at the level of consciousness that it was created.’
‘We have a destructive mindset. Instead of disrupting in order to create better, we end up disrupting & destroying & doing the same things all over again, just at a slightly better, slightly less toxic way.’
‘We can only see other solutions once we elevate our consciousness.’
ABOUT THE GUEST
Dr Teri Baydar is the CEO of White Lily Individual Development, LLC. Dr. Teri is a leadership development consultant, executive coach, and personal development expert who educates and supports C-suites and high achievers towards their personal path of self-actualizing growth for the greater good. During the decades she has spent coaching high-potential individuals, she has filled the role of mentor, friend, confidante, counselor, healer, educator, the “CEO Whisperer,” and even “my own personal Yoda.”
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Vincent Avanzi, the world’s only ‘chief poetic officer’ about how being poetic can change the world.
KEY TAKEAWAYS
- I’ve had a real passion for poetry since I was a teenager, firstly from hip hop & then to a broader sense of playing with words & being able to speak to everyone. I studied at business school, worked 5 years in Microsoft, created 2 startups online, but I also did self-development work & spiritual exploration by travelling around the world for 2 years which changed the trajectory of my life.
- My life’s mission is to re-enchant the world with poetry to create a world of harmony. I work with corporations on climate change, how to elevate your leadership, I also work with schools & prisons. The idea is to elevate yourself, find a more poetic path & live a more poetic life.
- Poetry allows us to contemplate an ideal or a common future for tomorrow & also allows us to speak from our heart to another heart, which means you can speak to anybody. I want to deliver a message of harmony.
- There’s nothing more beautiful than somebody is aligned with what he or she does. Through this you see the blossoming of a human being, it’s the basis of what I do: You can write a speech with universal reach. People say you can’t please everybody, but I think there’s a thin line where you can express yourself in an inclusive way where you can touch people’s hearts because you’re speaking from the heart to the heart. You can do this for you team or your audience.
BEST MOMENTS
‘Poetry will save the world, & we’re all poets.’
‘A poet is not just a dreamer, it’s also a changemaker, a creator of new worlds.’
‘Poetry allows you to take another look at life & allows you to be dazzled by things, you can see the subtle, the good, the kind, the beautiful in people & things.’
‘Poetry is a language of peace & freedom where we can find the right word in our communication to have a peaceful conversation & relationship.’
ABOUT THE GUEST
Vincent Avanziis a Chief Poetic Officer, TEDx Inspirational Speaker, speech writer, globe trotter and founder of A Human Odyssey - The Ink Of The Future. Former ESCP graduate, Microsoft manager and author of 10 books including "Harmony and The Genius Spot of Mankind" and "Trouver son Point Génial" (Hachette), he is also a journalist for the business newspaper Les Echos, a co-founder of the University of Happiness at Work and a Residential Artist at the Institute for Desirable Future.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Aparna Agarwal, a student of sustainability management to talk about life as a student as well as culture within sustainability & sustainable fashion.
KEY TAKEAWAYS
- I have a strong interest in storytelling, I’m especially interested in social media & how brands want to communicate their sustainability & social impact story to their audience.
- When something is ‘cool’, you need to understand that it’s going to stop being cool eventually, when it comes to sustainability & climate change, it’s the exact opposite; we can’t afford to have sustainability & climate change as things that are ‘cool’. It’s something that we all need to work towards on a daily basis until we die. It shouldn’t be a trend.
- It’s great that young people are so passionate about it & posting about it on social media. My biggest fear is what happens when sustainability stops being cool, which might happen in the next 2-3 years. Will we then go back to hyper-capitalism & going back to fast fashion.
- Most people look at shopping as a way to de-stress, as a leisure activity, to chill, take a break from work & not think about serious things. If a brand is shouting at me for buying so much & giving me so much factual information about climate change, I’m not going to buy that product! It’s important for a brand to make that communication cool, & working on climate change a nice & great thing to do.
BEST MOMENTS
‘It’s cool to think about the climate on a daily basis. That’s something I really focus on by humanising the whole problem.’
‘Climate change isn’t just a flood that might randomly destroy your house, it’s thousands of people working with unethical brands & getting products made at less than $1 a day.’
‘I want to make sure that when brands are genuinely working towards sustainability or social impact, they shouldn’t lose out on an audience because they can’t communicate it in the right way.’
‘The communication has to be drastically different for an Eastern audience compared to a Western audience because the culture is so drastically different. You need to really understand the audience & what they want to hear.’
ABOUT THE GUEST
Aparna Agarwal is a a mission-driven Communications professional, helping brands deliver impact through meaningful storytelling. With global experience in Sustainability, Luxury and Fashion in my pocket, based in Delhi.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Kieron James, CEO & founder of the FinTech and payments company, Wonderful about his business and his journey in business.
KEY TAKEAWAYS
- Wonderful started off as an aspirational online giving charity platform that was completely free for charities in 2016. We were looking at all these charities, donors & fundraisers doing wonderful things & we felt we could provide a platform that sat in the middle where we aspired to be as wonderful as they were. Every penny went to charity with no deductions.
- Money Saving Expert did a fundraising website comparison page, ranked us at number 1, & we were suddenly inundated with charities. This set in motion a success paradox where the more charities, donors & fundraisers used our website, the more our corporate sponsorship budget was handed over to payment processing fees. Covid gave us the opportunity to pause & reflect on what we did & we discovered open banking which was really quick and easy to donate.
- Open banking means the opening up of APIs from the banks to FinTechs. We can, with the consent of a consumer or charity, move money from their account directly to the retailer or charity’s account. We’re on intermediary in the middle of that process, rather than when you make a payment with a card there are several intermediaries. It’s a bank-to-bank transfer with no data to enter, like sort codes, account numbers & names.
- We have a tagline of “do good, do well, & be well”. There’s often a perceived tension between doing good & doing well, can these 2 things co-exist without people getting cynical about them? Greenwashing, for example. The moment of creating a fundraising platform leading to creating a commercial business – which will keep supporting all of the work that donors, charities & fundraiser do every day – means there doesn’t need to be a tension, there can be a synergy between those things.
BEST MOMENTS
‘Open banking is simple, fast, secure, even with a third party provider in the mix it’s about 90% cheaper than cards.’
‘We retained the name Wonderful for the payments business because we really see that making payments using open banking is wonderful.’
‘Whatever fees we incur through hosting, staffing, processing, will always be covered by a corporate sponsor so it’s always free for charities.’
‘My son did a sponsored skydive in 2016 & was outraged at the fact that a load of the money he’d raised for charity was being deducted by the fundraising platform. We thought it’d be great to do something about this.’
ABOUT THE GUEST
Kieron James: An entrepreneur with 30 years of experience in launching and scaling start-up businesses in the tech sector, I am the CEO and Co-Founder of Wonderful, a company that provides simple, fast, and secure, instant bank payment solutions.
By harnessing Open Banking, and at just 1p per transaction, Wonderful payments are much cheaper than debit and credit card processing. Our payment processing service and fundraising platform are both completely free for UK charities.
I am Non-Executive Director at the Fundraising Regulator, where I contribute to the regulation and promotion of ethical fundraising practices in the UK.
I am passionate about making a positive impact (it's how we got started in payments - solving the problem of prohibitive card fees for our online giving platform).
With several successful exits, my mission is to make Wonderful Payments the leading instant bank payment provider.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Gareth Benson, an IP lawyer, to talk about purpose and how he applies purpose to his work.
KEY TAKEAWAYS
- If you are a purpose-driven business it is still a business & it has to run like one. You cannot change & save the world unless it is providing an opportunity for everyone, including yourself. So, it has to be treated as such. You can only amplify this brilliant idea & take it to the masses by employing millions of people.
- Your ideas are valuable & they’re worthy of your protection. If you’re going to create an idea that changes the world then it’s got to be protected. It’s not incredibly expensive, you can get a trademark insured for around AUS$2,000, & that protects you for 10 years.
- Mark Getty, of Getty Images, said that IP is the oil of the 21st century, except that it doesn’t harm the environment. Ideas are priceless but the opportunity to bring them to market needs to be respected because your ideas have value. The more you share your ideas with others, the more you treat them as assets, the further they will go & the more people they will touch.
- Education has value. Universities are some of the most powerful brands in the world: Melbourne University, number 1 in Australian, Stanford, Stokholm. Thes institutions licence their IP for very capable people to earn a very good education & they licence it for a fee. Most people don’t realise, but education is a massive business in the world, we pay a premium for it, & we pay for the certificate that you get at the end. The second biggest industry in Australian is education.
BEST MOMENTS
‘IP is essentially about ideas. I believe in the power of ideas, & I believe the best ideas can change the world.’
‘Purpose & profit do go together because they make the most impact.’
‘You’re not an entrepreneur unless you’re providing a sustainable business that can affect thousands of people.’
‘We now live in an ideas economy that’s being accelerated by AI in front of our eyes.’
ABOUT THE GUEST
Gareth Benson is a qualified lawyer with the Law Institute of Victoria, admitted to the Supreme Court of Victoria in 2003 Gareth commenced his articles with boutique media entertainment practice Hebert Geer and Rundle (now Thomson Geers) and for Bradley Allen lawyers in Canberra, Australia’s national capital.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Sue Williams about exactly what quantum counselling is.
KEY TAKEAWAYS
- Quantum counselling is based on quantum physics & epigenetics. Epigenetics deals with how generational good & bad things from previous generations such as trauma, illness, disease, talents & abilities affects us by being imprinted into your DNA & passed down through the generations.
- I had no idea what I wanted to do when I grew up when I was a kid. I was suitable for a number of different careers but none of them really attracted me, so I did office administration & technology training, as computers were just coming in. It wasn’t until my mid-50s that I did mindfulness training & a lightbulb went off. I was drawn more to it as I learned more about it, so I did NLP and hypnosis & my main job now is a clinical hypnotherapist which eventually led me to quantum counselling.
- There’s been a lot of study about how emotions are stored in different organs of the body. You can look back through your family history for this. If you have emotions trapped in your lungs, that’s to do with sorrow and grief, if you don’t somehow release that it can stay in the lungs & you have lung conditions for the rest of your life. The liver hods on to anger.
- When you go into trance in a hypnosis session your brain is slowed down from beta waves to alpha waves, which are the ones that occur just before you go to sleep. Kids below 7-years-old are permanently in the impressionable, alpha wave state, because they need to learn so much. Because they don’t have life experience they don’t know what’s right & wrong, so if they live in an abusive household, this could appear normal and imprint onto their mind as normal. That’s how things get passed down from generation to generation.
BEST MOMENTS
‘I can use my trainings on animals as well as humans because they too have different things passed down to them from generation to generation.’
‘It’s a good path to follow whatever you’re drawn to as a child because it will more than likely mean you’ll be really satisfied with the work that you do as you get older.’
‘It’s possible to change your DNA by changing your lifestyle to how humans are supposed to live & using hypnotherapy to release trapped feelings, emotions & trauma.’
‘We’re conditioned to just grab a pill rather than do some deep work on yourself, but there are other ways.’
ABOUT THE GUEST
Dr Sue Williams is a clinical hypnotherapist, hypnotic language master practitioner, NLP practitioner, life coach, mindfulness master practitioner, Licenced Rapid Transformational Therapy Practitioner and a Doctor of Quantum Counselling.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Darrell Irwin, founder of the Cre8ion brand marketing agency, co-founder of a software company called Di9ital and a personal development movement called HUM4NS about his journey through entrepreneurship.
KEY TAKEAWAYS
- Most people launch out into a career, learn how to do it & begin to lead in a career which leads to the aspect of legacy. When I got into the leading position & owning an agency, it wasn’t ticking all the purpose boxes. I then started to live life more purposefully which has been the common theme to all my business interests.
- If you’re living life on purpose it means your using the skills & talents the come most naturally to you (which you’ll discover by looking back into the past) What was the thing you loved doing so much you forgot to eat when you were a kid. Do that as an adult. How can you use those skills in the present & the future and come up with a plan?
- We live life very narrowly. When I was a kid I wanted to be a footballer, but I didn’t make it for a myriad reasons. When you have a purpose you can widen that out to not just focussing on being a player, you could be good at the sport of football, but you could do lots of other roles within it. Not many people look at that & see where their unique skills & abilities could match up with other roles in it.
- Following your passion won’t always lead to success or purpose. You can be passionate about purpose, you might discover purpose & be passionate about it, but being passionate isn’t enough. You need people in your life to see that you’re passionate about something but maybe point out that you’re not skilled enough in it & that your skills could be better applied somewhere else.
BEST MOMENTS
‘I focus on the impact rather than the income.’
‘If everybody’s in their right place then surely we’re going to have a better society & certainly a lot happier workforce because they’re doing the thing they were put on Earth to do.’
‘Your ‘why’ must be a ‘must’ if not it’s just a discovery.’
‘When you know what your purpose is there’s a million ways it could manifest itself.’
ABOUT THE GUEST
Darrell Irwin helps companies who have a more purposeful message to experience great success.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Angela Roth, who used to be a police officer & now coaches entrepreneurs about visibility & marketing.
KEY TAKEAWAYS
- Being a police officer took me to new parts of myself that I didn’t know existed. It stretched me in all sort of areas & put me in contact with people I would never have met. What it developed inside of me was a real compassion for people & the start that they get in life & the power we have to change that if we get the opportunity. It taught me a coaching mindset.
- My parents had to fight there way up. There were 8 children in the family, so it was tough & there wasn’t a lot of money, but they opened doors for us. So many of the people I was coming into contact with had nothing like that & so they chose a journey to do what they felt they needed to do & often ended up in trouble, in prison or with criminal records.
- Ask clients to say deep down in their heart of hearts, all things being equal, what would you really like to do in life? Most people have something that they’d never thought was possible. What excites you & who would you like to help, this makes them think outside of themselves & opens their minds to what’s possible.
- If you follow your heart, the world is a bigger place, the imagination can take you much further than your mind can take you & it can really draw out of you the magic that’s inside. It can be a bit scary but for me it’s so much more empowering & richer.
BEST MOMENTS
‘There’s a lot of really passionate people out there who want to help others & I have the skills to help them do that.’
‘If everyone I worked with said thank you to me, even when I was arresting them, then I would have done a good job. Because I treated them like humans some did.’
‘Following your heart can lead to quite an exciting journey, if you’re a very structured person it can be hard.’
‘Changing people’s lives is wonderful, it gives me energy every day.’
ABOUT THE GUEST
What if there was someone who truly cared about you. Not about getting something from you, but cared about YOU, as a human being, and who refused to look at you in any other way than as a diamond.
Someone who trusts that what you have to say matters. That your voice deserves to be heard, that it can make a difference.
Someone who is willing to do whatever it takes to make you shine.
That someone is Angela Roth, the founder of Succeed From The Start.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Alex Witty, an award-winning product designer who is passionate about motorsport, innovation and sustainable design, which may seem like a contradiction, but listen on to find out how these two things cross over.
KEY TAKEAWAYS
- Famous drivers are being called hypocrites for talking about environmental protection & sustainability while still driving. It’s clearly not a mix that’s gone well, but like all good things something needs to change. The waste of value and material when tyres are incinerated is ludicrous. It got me thinking that most sneaker soles are made of rubber, so I got the ball rolling.
- It’s been very difficult, but it would have been a lot harder 10-15 years ago. The new era of business is very eco-conscious, everyone’s got that on the agenda. The hardest thing has been getting access to the premium tyres that have been raced by the best in the world, but thankfully the big tyre manufacturers are really starting to push their sustainability & they see Compound as one of the vessels that will help clean up the industry and their act as they try to get into the circular economy.
- Our end goal is to start utilising waste road tyres as well, as the motorsport industry wastes around 600,000 tyres a year, which is a drop in the ocean compared to road tyres. But right now we have to focus on what we have control over.
- We’ve tried experimenting to create a rubber synthetic leather to make the body of the shoe, but it ended up being really heavy. It was entirely recycled but you wouldn’t want to wear them. So, we make the outsoles and keeping on iterating.
BEST MOMENTS
‘I’m a byproduct of my parent, as we all are, but my Dad was a petrolhead & my Mum works with a rainforest conservation charity.’
‘1.5 billion road tyres are incinerated every year, in the UK we can’t put them in landfill which is great, but we pay other countries to take our waste who do who knows what with them.’
‘A lot of my dreaming comes from playing a lot of sport at a young age & being part of a team that had discipline and satisfaction of winning a game & a need to succeed.’
‘Once you start winning you want to win more & once you’re good at something your self-confidence & your belief in yourself improves.’
ABOUT THE GUEST
Alex Witty in the founder of Compound Footwear, a revolutionary brand of footwear created from waste motorsport tyre rubber.
Website
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Professor Jaideep Prabhu about frugal innovation and circular business models.
KEY TAKEAWAYS
- The process of production & consumption since the industrial revolution has been a linear one; companies took resources from nature, make products & services from them which they sold to consumers to use, & when we were done with them we simply dumped them back into nature. This system, while it was phenomenally successful for the companies themselves, created a lot of negative externalities for the environment & society. It’s both wasteful & unsustainable.
- It’s important now, as companies & the economy grows we simply cannot replicate growth on that model, we have to move to a circular model where we reduce, reuse and recycle all the resources that go into the products & services we produce & consume. Making the best use of limited resources & not running the risk of running out of precious natural resources, energy & time. Frugal innovation is all about how one does more & better with less.
- Startups using a circular model still have to produce a quality product that can go head-to-head with the equivalent linear model business. It may have to be a premium product because it’s not a trivial thing to do & they are absorbing some of the negative externalities & costs that the linear model competitors are not. By definition your customer cannot be the average mass-market customer who goes for fast fashion products. It may limit your market, but many businesses can succeed with a niche strategy.
BEST MOMENTS
‘There is a very intimate link between sustainability, circularity and, indeed, frugal innovation & it’s really important for businesses to move toward circular business models.’
‘Fashion & clothing is a big source of waste, we buy far in excess of what we need & a lot of it ends up back in landfill. People need to reduce how much they purchase, reuse & repair as much as possible.’
‘You need to know your target market very well.’
‘Design sustainable solutions. It will help you be more efficient & productive, even financially.’
ABOUT THE GUEST
Prof. Jaideep Prabhu is the Jawaharlal Nehru professor of business and enterprise at the Judge Business School at the University of Cambridge, the director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation.
Frugal Innovation: How to do better with less
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to leather craftsman, Yusuf Osman to talk about his career and his passion for leather.
KEY TAKEAWAYS
- My mission right now is to get the world talking about leather, but it’s taken me a long time to get here. I didn’t know a creative career existed when I was a child, so from the narrow range of options presented to me at school I decided to choose law. As soon as I arrived in London for university, I realised it wasn’t for me, those weren’t my people, especially not the corporate side. But, I took advantage of being in London & the ability to try different things like working in food, knitting, jewellery, circus arts, ceramics, woodworking & after I graduated I discovered leather-working.
- Looking through a lens of connecting different areas of our lives through leather, & connecting it to the values of craftsmanship, we can begin to understand ourselves, our relationship with materials, the natural world, how we relate to each other, & what kind of world we want to live in, what kind of values. It’s a way to be able to grasp sustainability in a tangible way.
- I was always driven by purpose. I didn’t fit into the corporate focus of law in the City, so I ended up practicing human rights law. But, as I was practicing it I realised that all I was doing was just putting a plaster on very big social problems that I couldn’t solve. I didn’t want that, & that’s what made me shift. I didn’t want to be someone that fixes, I wanted to be someone that builds because that adds value.
- I tried for 10 years to make money the reason I pushed myself and made my business successful, but really it was never my driver. I don’t think many, if any creative people are led by money. What I’ve realised, & I probably always knew, was that I wanted freedom when I left my job. I just came back from a stint of travelling and experiencing craft on the road & I realised it’s freedom that I need, not to be trapped by a sense of doing the same thing, I must keep a sense of freedom in what I do, I can’t follow a set path. Money has never driven me, though I want to earn more money. To do that I’ve had to realise what my value is, & I’m attuning to that and believe my value will be reflected back from the world in terms of money.
BEST MOMENTS
‘Leather-working is still very much an undiscovered craft in terms of mass acceptance I’d say it’s a very accessible craft, you don’t need a lot to start, but it’s not as accessible as knitting, sewing or ceramics. But, that’s something I’m working to change.’
‘Leather is one of the few materials that connects land, farm, food, fashion, and beyond.’
‘People like to listen to me talk & the way that I communicate, that’s a skill that I learned at law school which is a really useful skill.’
‘People say that when you find something that you love you should pursue it as a business, but that just moves you from one box into another box. When I work, the only thing that drives me is a sense of freedom.’
ABOUT THE GUEST
Yusuf Osman’s passion for making started whilst reading law at The London School of Economics where he thrived in the extracurricular. He continued to explore his creative side whilst training to be a solicitor. An avid workshop taker, he tried the gamut of crafts and discovered a passion for premium natural materials and a flair for working with his hands.
A chance weekend workshop in The Cotswolds introduced Yusuf to the world of traditional British leather craftsmanship and began a quest that has taken Yusuf all over the world to learn from the best and returning home to obsessively hone his skills in his home studio.
An all consuming hobby turned into a career when Yusuf moved into his current studio at Cockpit Arts Deptford to pursue leather-working full-time. His work has been exhibited at the Walsall Leather Museum and featured in Crafts Magazine; he has taught leather-working to actor John Malkovich and magician Drummond Money-Coutts and he has worked with brands such as eBay and Jo Malone.
Yusuf is the UK's foremost authority on fine saddle-stitched leathergoods. From sketch to final stitch, your piece is conceived and made in-house using the finest cuts of leather and a unique blend of contemporary and traditional techniques.
Website
Socials: @yussico
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lucy Hall to talk about sustainability in the fashion industry.
KEY TAKEAWAYS
- My co-founder and I saw first-hand the meteoric rise of eCommerce and fast fashion, you’d shoot 100-150 products a day by the end of her modelling career. That’s a huge amount of over-production & under-utilisation & it didn’t sit right with us, we knew we were complicit in encouraging people to consumer more & more in our roles in the fashion industry, we wanted to use our skills for better.
- In the fashion industry you rent clothes for photoshoots & events we wanted to democratise that & enable people to have a huge, shared wardrobe. We want to move people from the linear take, make, waste model to a more circular economy which we believe is a more sustainable way to experience fashion.
- We talked to a lot of people about their fashion experiences, how they consumed fashion, what sustainability meant to them. We all want to be more sustainable, but we have busy lives & everything has become more convenient, you can go to your local high street and buy the latest trends or go on your phone & order something that arrives tomorrow. There’s a value gap where we can’t take the time to research & find out it might be better to rent the clothes & how to do that. In reality, it’s a tough sell. We’re thinking of lots of different ways to overcome those issues.
BEST MOMENTS
‘When I opened my restaurant is where sustainability really embedded itself into me, the connection between eating locally & seasonally was much more prevalent than in fashion.’
‘There’s enough clothes now to clothe the next 6 generations of people, we don’t really need to produce any more.’
‘What consumers want is to be sustainable, but we have to make it very accessible & convenient for them as possible.’
‘We want people to start being more conscious about how their clothes & their wardrobes & how they can experience fashion in a different way, but it will take time. It’s about education & removing all the barriers possible so it’s just like ordering something from Amazon or visiting a store.’
ABOUT THE GUEST
Lucy Hall: “With 18 years of experience in the fashion industry, I have honed my skills in management, creative, & strategic practices while working for esteemed agencies like Elite World and Models 1.
During my time as a restauranteur, I observed the advanced level of sustainability practices and initiatives being implemented. This firsthand experience motivated me to seek out circular business models in the fashion industry that could deliver real impact. No longer content with waiting for sustainable change to happen, I joined forces with my co-founder to establish LOANHOOD.
Through LOANHOOD, we are actively working towards creating a more sustainable future, combining my deep knowledge of the fashion industry with our team's collective passion for environmental and social impact.
We see a future where the circular economy is embedded into every life, changing the way we create and consume forever.
LOADHOOD
Wild Swans
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung gives her five steps to avoiding procrastination to increase productivity.
KEY TAKEAWAYS
- People tend to procrastinate because they are trying to avoid some kind of pain perceived with doing a certain task. This could be because it’s boring, difficult or, if you complete the task & have to show it to the world, that pain could be about being judged or failing. So, we do something less painful or distracting like cleaning the kitchen, walk to dog, clean out drawers, watch a TV show, scroll through social media, the list is endless. We waste so much time in procrastination mode, even though the brain is only trying to protect us from perceived pain. It’s a habit & we can train ourselves out of it.
- Focus on your ‘why’. Often, when we procrastinate, we’re thinking of the short-term result or pain that is perceived, if you tie the task into a bigger sense of purpose as to why you’re doing it, then it’s much less likely that you will procrastinate because you’re starting to see the longer-term vision & importance of the task much more.
- Schedule a time in your for specific tasks rather than doing them when you feel like it because what gets scheduled is more likely to get done. This reduces stress & is another thing that, like a muscle, we can train ourselves to do. The more we follow through on tasks we’re supposed to do the easier it becomes over time.
- Get an accountability partner because we need them to keep the noise down & help keep us on track. A good accountability partner won’t tell you to chill out & take it easy (unless you’re working too much & forgetting to eat, exercise etc!), for productivity it should be someone who has a chieved at a higher level then you (mentor/coach/friend) who will help push you beyond your comfort zone.
BEST MOMENTS
‘Procrastination is not really a time problem; it is a mindset problem.’
‘Stop catastrophising the task. If you associate the task with pain your brain will do whatever it can to make you avoid it.’
‘Chunk down your tasks into smaller, bit-sized tasks, it becomes much less overwhelming & much more doable.’
‘It’s very simple, but we need to practice it more & more because the more we do it, the more we follow through, the more we stop ourselves from procrastinating, the better we get at it, & enjoy it.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to tech & eCommerce expert, Riikka Olli, about circular business models.
KEY TAKEAWAYS
- My circularity/sustainability interest is linked to my background. Coming from Finland I literally lived in a forest in my childhood years. It comes from a connection to & respect for nature. It’s important that we change the way the world is turning towards environmentalism & doing business that protects the environment.
- A couple of years ago I got curious about exploring circular business economies. When I started working on Menddie I had a previous startup that made re-sale discovery easier, that led me to look at it more from a business perspective. Menddie’s key value proposition was around care & repair services to brands for their customers. It’s a tech platform that enables the service side for customers booking either through brands for warranty repair or for the customer booking out-of-warranty repairs. It’s also a network of menders & repair professionals.
- There’s a good number of companies already doing sustainability reporting & being very serious about it. But it’s not actually impacting or changing the way they do business or operate day-to-day. One of the things I feel, as a consultant, that I can help companies & decision makers see is what to measure today, what the sustainability report tells you, & pointing out the things they could be doing better & how to shift the system/business model. It’s about re-assessing your purpose & why you exist as a company; now you know where you are as a company, now you can drive your actions towards committing to those goals rather than simply reporting numbers.
- It’s our role to instil confidence in the process and to inspire. It needs to happen now. Companies need to see the risks of not acting.
BEST MOMENTS
‘Having kids made me think more about my environment & the way I live my life & what actions I wanted to show my kids.’
‘If you don’t build-in circularity into your value chain it’s going to be very difficult for you to measure the impact of your circular model without that traceability & visibility.’
‘Fashion, specifically, has these massive supply chains that are so complex, we don’t even know sometimes who the end supplier is, which is kind of scary.’
‘This really requires long-term vision, commitment.’
ABOUT THE GUEST
Riikka Olli provides business and strategy coaching for entrepreneurs & small businesses. Her experience is in Fintech (10 years at PayPal), Ecommerce (Pixmania.com and InPost UK). She is currently launching her own start-up within FashionTech, www.styleuncodedofficial.com, but she is looking to help other founders and small businesses in growing & expanding their business.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about empathy in action is how visionary leaders are changing the game, why it should be at the heart of leadership, & how it’s reshaping the business landscape.
KEY TAKEAWAYS
- The essence of empathy in action is a world where leaders don’t only understand their team members, but actively seek to connect with their experiences. That’s something that’s quite unusual to see in the current business environment. It’s not just about being kind, it’s about fostering a workplace culture that values the unique perspectives of each individual.
- Lead by example & cultivate a workplace culture that’s not just a buzzword, but a daily practice. Foster open conversations & open communications across the board, across the different departments.
- Understand the diversity in your team and value the unique perspectives of each & every individual & what they’re bringing into your organisation. Accept that, recognise it, & make them feel heard.
- Provide support & resources. Empathy extends beyond understanding & involves action. Provide the necessary resources to help your team members navigate challenges. This could include mentorship programmes, mental health resources, or flexible work arrangements – which has become much more common in recent years. But, do not be so fixed in your approach, look at if it’s really going to work for your company before accepting or denying proposals.
BEST MOMENTS
‘Empathy is not just a feeling, it’s a powerful force that can transform the way we lead & do business.’
‘93% of employees are more likely to stay with an empathetic employer.’
‘Active listening is important & a genuine concern for the wellbeing of your team.’
‘Empathetic leaders seek to understand the experiences of other & leverage diversity points for innovation & growth.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about plastic packaging & why it’s important.
KEY TAKEAWAYS
- Circular packaging minimises waste & could reduce your waste processing costs. If you reduce the packaging you may also reduce the cost of initially creating the packaging. It also reduces your environmental impact & aligns your brand with sustainability which resonates more strongly with today’s conscious consumers.
- Nearly 80% of plastic packaging ends up in landfills or the environment, wherever you go you can almost guarantee seeing some form of plastic packaging somewhere. Circular packaging aims to break this cycle by creating a closed loop system where materials are being reused, recycled &/or composted more thoroughly.
- Audit the packaging the you use in your business. Whether you’re a brand producing products or a service-based business, you are more than likely still using some kind of plastic packaging. Can your packaging materials be recycled? Are they contributing to the plastic problem?
- Explore sustainable materials & consider alternatives like compostable plastics or move away from plastics to recycled paper or even more innovative materials like mycelium-based packaging.
BEST MOMENTS
‘The equivalent of a garbage truck of plastic enters our oceans every single minute of the day.’
‘Circular packaging is not a trend, it’s an essential step towards a c leaner and greener future.’
‘Design for the circular economy by working with your design team to create packaging that is easily recyclable or repurposed.’
‘Make sure that you’re looking at your packaging lifecycles as well as the product’s when you’re first designing your product & talk to your suppliers to let them know you want to use sustainable alternatives to plastic.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers & to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rachel Kan, the founder of Circular Earth & Real Circularity as well as an author of a book with the same name about circularity – which is the topic of 2024 & is core to achieving true sustainability.
KEY TAKEAWAYS
- We see circularity as a thing that constantly creates new value or keeps the value perception of the things that you’re creating, whether you’re turning it into something else or pushing it into a different industry, it’s still creating value for all of those nested systems.
- We have regeneratively grown cotton that’s been completely rain-fed & is hand woven, so there’s no CO2 involved in the process of creating it, that’s then cut & sewn & designed to have longevity. The knee panels are designed to be modular, they can come out when you put a hole in them & new ones can be put in. At the end of it’s life the mono-fibre can be chopped up and composted because it’s ‘naked’, there are no dyes on it, not even natural dyes.
- We’re creating a customer community where they become a part of this brand & show us what they do with their jeans; do they pass it on, swap it, keep it forever, visit our natural dye workshops & learn which natural dyes to use (not all natural dyes are sustainable). We then need to create the economic functions to do that which could involve creating a festival or a membership around it, or a product for service. Some will be adopted & others won’t, but failure is learning.
- Success comes in many ways and levels for different people & brand sizes, it can be measured by what we want as people. The people that have come together on Sandra’s Stories have been able to showcase their respective businesses, through that brand, & position themselves & say they’ve worked on that project to get more business. It’s not necessarily what the product creates, it’s what that product can create for other businesses as well.
BEST MOMENTS
‘You can have unsustainable circularity, so it’s really important to make distinctions in the first place. There are so many nuances of creating circularity.’
‘The best thing to do with a plastic bottle is to turn it into another plastic bottle because you’re keeping the same value-add with it. Better still, create a long-life plastic bottle that can be turned into another plastic bottle at the end of that lifecycle.’
‘We’re building the bridges for everyone else to walk over.’
‘I don’t care what business size you are, there’s something you can do in this.’
ABOUT THE GUEST
Rachel Kan is a Fashion sustainability specialist at Circular Earth & Ecosystem Architect at The Ecosystem Incubator
CONTACT
www.RealCircularity.com
www.Circular-Earth.co.uk
www.RSKan.com
www.TheEcosystemIncubator.com
Real Circularity
Ken Alston - https://thekenalston.com
Simon Hedley (The quote assume nothing confirm everything) His brain work.
https://thestrategicalchemist.com
Collaborations
https://sanjastories.com
https://lovebigcoats.com
Rachel Sheila Kan,
Managing Director,
Circular Earth LTD
www.circular-earth.co.uk
07967 323760
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers & to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to use passion to build a mission-driven team that thrives by creating a workplace where individuals aren’t just employees, they are contributors to a shared mission
KEY TAKEAWAYS
- You need to create a workplace culture where individuals find meaning, fulfilment & a shared purpose in their work. That in itself creates a happier people & a happier team. According to a Gallup study, teams with high employee engagement – where they are happier – experience 21% higher profitability.
- Hire & develop passionate individuals. Building a mission-driven team starts with hiring individuals who are not just skilled, but passionate about the mission. Encourage continuous learning & personal development, & nurture & amplify that sense of passion or purpose that drives them towards the mission.
- Foster a collaborative & inclusive culture where every team member feels valued and connected to the mission. This involves open communication, shared decision making * recognising individual contributors. This enhances innovation & creativity within your organisation.
- Do an audit of your team. Which people in your team are or are not aligned with your mission? Do you have to drive them, or do they drive themselves?
BEST MOMENTS
‘Passion is the fuel that ignites purpose and a mission-driven team is the vehicle that drives it forward & creates the impact that we want to create in our business.’
‘Define a clear & compelling mission for your team which resonates with the values & aspirations of each of the team members, providing a shared sense of purpose.’
‘Ensure that individual & team goals align with the overarching mission, this alignment creates a roadmaps for success where every achievement contributes towards the greater good.’
‘Your team is not just a collection of individuals, it is a team united by a shared mission.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about successful marketing guru, Grant Cardone’s (who she has recently parnetered with) strategies to help purpose driven businesses.
KEY TAKEAWAYS
- Best known always beats best. This is especially true in the sustainability space where there are products that can literally change the world, but we don’t put ourselves out there or feel comfortable marketing it. McDonalds don’t have the best burgers but they’re the best at marketing and people go there.
- Assume nobody sees it. I don’t market enough & I see very few people who market enough to drive business. We’re always worried that if we market too much people will get annoyed with us or we’ll be in too many places & people will get bored of seeing us. That’s not true, especially on social media where not everybody gets to see your content.
- Attention is the most valuable currency, especilly if it’s a really good product that’s going to change the world. Attention is the most valuable currency. Without it there can be no sale.
- Frequency comes before greatness. Make sure you keep putting yourself out there & if you’re not great at doing videos, wrting emails, whatever, keep going, you will get better & greater at it the more you do it.
BEST MOMENTS
‘Money follows attention: No attention no money, no money no sales.’
‘Repeat successful actions. Always track your KPIs, marketing & whatever you do in your business to see what does & doesn’t work.’
‘Speed is senior to qulity in marketing (not product quality!). Sometimes we procrastinate on sending that text or email, making that reel or post. We’re holding ourselves back. It’s better that we get it out there than not..’
‘Marketing is senior to sales. No marketing, no sales.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about ‘closing the loop’ & how it can transform your business.
KEY TAKEAWAYS
- Instead of the traditional take, make & dispose models, circular models emphasises a closed loop system where they are designed to be reused, re-manufactured & recycled. Aside from being a positive force for the planet, circular business models can actually boost your bottom line. Companies that adopt a circular practice can unlock up to $4.5 trillion in economic value by 2030.
- Audit your supply chain. Take a close look at identify ways in which waste can be minimised & explore sustainable sourcing options. A circular business starts with responsible inputs as well as outputs.
- Design for circularity. Challenge your product designers to create products with a longer lifecycle & opt for materials that are easily recyclable &/or can be repurposed. Think longevity not disposability. No planned obsolescence.
- Implement a ‘take back programme’. Encourage your customers to return used products to you. This not only fosters customer loyalty but also allows you to refurbish or recycle the items, closing the loop on your product’s lifecycle & taking responsibility for your company’s outputs. Before you launch this, do make sure that you’ve looked at the processes from an operational point of view that you are able to recycle and repurpose the items that come back to you.
BEST MOMENTS
‘Sustainable business practices are not a cost, they are an investment in the future of our planet & our economy.’
‘It’s not about numbers, it’s about building a resilient & sustainable business that stands the test of time.’
‘Leverage digital technology to track & optimise your circle of processes so you can prove what you’re doing and can’t be accused of greenwashing.’
‘Closing the loop isn’t just a trend, it’s a business imperative. It’s about creating a legacy that goes beyond profits; creating a lasting positive impact on the planet.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people & planet.
CONTACT DETAILS
Website
To celebrate the start of 2024, Tze Ching reflects on the direction her show is set to take for the next twelves months. This year will see a shift in focus towards the topic of circularity and sustainability in business. Further topics such as design thinking, impact measurement, marketing, and sales will also be at the top of Tze Ching's list to be discussed.
Additionally, Tze Ching shares with her listener a new challenge: Slow Fashion 365. This challenge is aimed at helping individuals create a more sustainable and stylish wardrobe. Listeners can expect a wealth of tips, ideas, and insights on launching, growing, and scaling purpose-driven businesses in this episode and throughout the year.
KEY TAKEAWAYS
- The podcast will focus on the topic of circularity in 2024, exploring how businesses can become more sustainable by adopting a circular approach.
- Tze Ching plans to invite guest speakers who are experts in circularity, design thinking, impact measurement, and sales to provide valuable insights and strategies.
- Sustainability will be a key focus for this year, as the current "take, make, dispose" system is unsustainable and detrimental to the planet.
BEST MOMENTS
"There is no way that a business, or that we, can become fully sustainable if we continue - both as business owners and as consumers - to deplete the resources from the planet."
"I've invited some guest speakers to come and talk to us about their expertise."
"Unless we are more circular in our approach there is no way we can become sustainable."
"Sales is really important. We're going to be talking more about that this year."
VALUABLE RESOURCES
www.slowfashion365.com
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Website
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about consumerism, the insatiable desire to keep buying more and more, and the relentless pursuit of material wealth which has become one of the major characteristics of our society. Is it just harmless shopping or is it a reflection of a social illness? In this episode she looks at some of the negative impacts of consumerism has on individuals, communities and the environment.
www.makingsenseoffashion.com
KEY TAKEAWAYS
- Consumerism is very much fuelled by the ‘cult of materialism’, where people find their identity through acquiring new possessions. This mindset promotes a never-ending cycle of desire and dissatisfaction which in turn leads individuals to constantly want more, not feeling good enough and seeking out new goods to buy so they can feel better about themselves.
- Consumerism accentuates social inequality by promoting a culture where status and prestige are defined by the ability to accumulate wealth. Actually, it’s true and it does for many, but the growing gap between the rich and the poor is becoming more and more pronounced as consumerism pressures people to keep up with the unrealistic standards set by the affluent and so-called influencers. This in turn leads to feelings of alienation and inadequacy amongst those who cannot afford to live this lifestyle, which is the majority of us.
- The emphasis on external validation and materials success has a detrimental affect on our mental health. The relentless pursuit of possessions can lead to anxieties, stress, constantly feeling inadequate and being enough. The consumerism mindset is really not helping us to feel connected with ourselves or making us feel good about ourselves. The way consumerism is sold to us is to make us feel unhappy because it’s very difficult to sell to a person who is already happy with themselves or feel they already have all they need.
- We need to be more aware of what’s happening. Don’t just go out there and consume for the sake of consuming because there is a cycle that entangles us in this toxic environment where we need to buy new things to feel better about ourselves, or we shop because we’re bored or are feeling disconnected to make ourselves feel better.
BEST MOMENTS
‘We rely on our possessions to build our own self-worth and identity, and that’s a real problem.’
‘What we forget is that influencers may well be living this lifestyle, but for some of them, that portrayal is only a small part of it and is a bit of a lie.’
‘They need us to feel inadequate in order for us to want to buy more so that they can make more profit.’
‘Consumerism isn’t just about shopping, it could be food, alcohol or drugs.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the words not to use to avoid claims of greenwashing (making misleading or false claims about a product or a company’s environmental friendliness to attract eco-conscious consumers).
KEY TAKEAWAYS
- Greenwashing has become a huge problem in industries like fast fashion where huge claims are made to attract eco-conscious consumers to buy their products. To avoid greenwashing claims it’s essential to be transparent and honest in your marketing otherwise you could very quickly lose all your trust and credibility from your customers.
- The word eco-friendly suggests that the product or service has minimal environmental impact. However, if not supported by evidence or specific certifications it can be considered vague and misleading. Similar is the word ‘green’ which can be seen as a generic and unsubstantiated claim, you need to specify what makes the product/service green.
- The term ‘organic’ often relates to agriculture and implies that the product is free from synthetic chemicals and pesticides. Be cautious of using it for food products because it needs proper certifications.
- ‘Eco-conscious’ indicates awareness of environmental issues but it should be accompanied by concrete actions and proof. Explain the sustainable practices you’ve adopted, what do you mean by “we’re an eco-conscious company”? Are you just thinking about being eco-conscious or are you actually doing something about it? Explain what you’re doing and back this up with proof as well.
BEST MOMENTS
‘Everything nowadays seems to be sustainable. This word implies the product/service meets the needs of the present without compromising the ability of future generations. Be cautious if the claim lacks supporting data. Provide evidence.’
‘Not all natural resources are sustainable or harmless, make sure that you clearly state what natural materials/ingredients you’re using.’
‘The word “clean” can mean a lot of things, be specific.’
‘If a product claims to be biodegradable it should decompose safely and within a reasonable timeframe in a natural environment.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to get over the fear of public speaking at events and how she got over her fear of public speaking.
KEY TAKEAWAYS
- When you speak in front of an audience you could potentially have hundreds of thousands of people listening to you and your message and you can share your message and your passion with them. So, it’s a really, really powerful thing to get more comfortable with.
- Define your speaking topics you want to speak about and make sure they align to your expertise and the experience of the target audience. Who are you speaking to? What are you speaking about? Write out who you want to speak to, who you want to help, how you can provide value to the group of people you want to speak to.
- Build a professional speaker profile that highlights your experience, credentials, why people should listen to you, any past speaking engagements no matter how small. Include testimonials or references from past speaking events.
- Offer free workshops/webinars/online session to get more comfortable speaking. You can organise these yourself about a topic you want to speak about, that you love and that you’re an expert in. Promote these events through your network and social media so that you can at least get a few people watching, listening and hopefully engaging with. It doesn’t matter how many people are there, even if there’s no one there just deliver your training as if lots of people are there and see it as practice.
BEST MOMENTS‘Public speaking opportunities can significantly boost your profile and also your credibility.’
‘Start with local events if you’re not comfortable speaking in front of a big audience yet or if that thought petrifies and scares you.’
‘Opportunities are easier to get if they’re accessible, ask your local schools if they need you to speak on your chosen topic/area of expertise, they’re usually are looking for speakers who want to step up and speak about something.’
‘Leverage your network, let your network know that you are interested in speaking in front of an audience, that you are available for speaking gigs. Maybe they didn’t even know you wanted to speak at events or what your expertise is.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to network better and getting over the intimidation some people feel at networking events.
KEY TAKEAWAYS
- Networking is a very important thing that we should be doing because that’s where we meet collaborators or people in our industry that we can learn from or potentially find new clients. So, it’ vey important that we’re comfortable networking. The first thing I do is set a goal as to why I’m going to a networking event, having clear goals helps you attract the people that you need to speak to, identify who you need to speak to and how to speak to them.
- Start small. If networking feels overwhelming, start at smaller events like local meetups, workshops, social gatherings related to your industry or your interests. These settings are often more casual and relaxed which is much more conducive to initiating conversations with people.
- Listen more, talk less. When you meet new people focus on actively listening to what they have to say and show genuine interest in their experiences and opinions. Listening helps build rapport and makes other people feel valued. If you’re not comfortable speaking in a networking group, ask questions and be genuinely interested and listen.
- Practice your elevator pitch before going to a networking event. This is a very important part of your preparation and will help you to feel more comfortable so you don’t feel caught out or worrying about what to say when you meet new people. The elevator pitch is an introduction to you and what you do in a very concise manner. Keep it brief, memorable and tailored to your audience. People will always ask you what you do, don’t just say your job title, say who you helped and how.
BEST MOMENTS‘Keep an open mind because sometimes opportunities do just appear whilst you’re networking.’
‘You don’t have to speak to build rapport, you just have to listen and ask questions that you’re actually interested in.’
‘Be authentic, by yourself and be honest with you interactions, people appreciate authenticity more than anything and it helps build trust in the relationship that you’re building.’
‘After you’ve been to a networking event do follow up with the people that you met, especially if there’s anyone that you particularly enjoyed talking to. Connect with them on social media or send them an email, mention a point you both talked about and offer to meet up to continue the conversation. Make them feel remembered and valued, this reinforces your connection.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how becoming a key person of influence in your industry requires strategic approach and consistent effort, and she shares her simple 3C Framework with you that will help you get there.
KEY TAKEAWAYS
- The 3Cs are: Content, Connection, and Consistency. If you get those three parts right then you are well on your way to becoming the key person of influence (KPI – the person who gets all the work, gets to speak on stages, work comes to you rather than chasing it) in your industry.
- You need to build a personal brand that communicates your expertise, values, and personality. This includes creating a personal website, optimising your social media profiles and using a consistent tone and style across your content. Building a powerful personal brand requires a combination of authenticity, consistency, and value delivery.
- Define your unique value proposition, identify what sets you apart from others in your industry and articulate it consistently. This should communicate specific values and benefits that you bring to your audience including expertise in your specific niche, a unique approach to problem solving or a distinctive personality.
- Engage and build relationships, you never become the KPI in your industry if you stay in your room with your knowledge and don’t get out there and meet people. Interact with your audience regularly, respond to comments and massages, email them, engage in discussions on social media about your topic, go into forum and answer questions, go to industry events and talk to people about your expertise and build genuine relationships with your audience fostering loyalty and trust.
BEST MOMENTS‘Do not build a brand that’s not you, people will see through it.’
‘Be authentic and transparent, people’s inauthenticity radar is very well fined tuned. Share your stories, experiences and struggles openly allowing your audience to connect with you on a deeper level.’
‘Create and share content that provides value to your audience.’
‘Utilise ChatGPT or other AI tools to help you become more productive, but don’t use it 100% or your content will become like everybody else’s, make sure you personalise it and use it as a guide to come up with ideas.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sam Onigbanjo, a visionary in the realm of digital marketing, to talk about digital powerhouses and how to create connections in the digital world.
KEY TAKEAWAYS
- I got into all these platforms because I kept connecting and making sure people were seeing what I was doing. Pre-Covid people still believed in going to the office and having physical meetups. At that time, as an early adopter, we were really pushing the digital agenda and we were being told things like: “This is really interesting, we’ll get back to you”. But when Covid hit my phone really started ringing and all of a sudden this ‘second page’ service became a hot cake.
- When you can connect to the right audience and you have the right peers you can look at something that looks like nonsense (like Facebook did when it first appeared) and think about how you can maximise it.
- We will never know how to serve a customer best, but we can create avenues of service. There are 3 ways you should be able to serve any customer: 1) Deliver exactly what they say they want (though what people say they want isn’t always exactly what they want). 2) Work with them to deliver something they might not think they need but makes the service better. 3) Do it yourself, where they don’t need me or the time, they just need a recurring system where every ‘x’ months you send out a supply of whatever they need so they are never without it.
- Marketing isn’t just about selling a product and banking, it’s about trying to understand the behaviour of that avatar and who they are. Asking questions costs nothing, but the data that you get from it can actually help you to sway and engage with your audience emotionally. The moment the connection happens and people believe you are the right person to buy from the emotion – the dopamine that’s released into the cells – is the same as that released in a love affair. The one thing about love is that people never want it to end.
BEST MOMENTS‘It’s all about positioning There are 2 key words that people want to use when you’re talking about marketing; one is “adjust” and the second is “connect”.’
‘We don’t need to go to the office as much, we can connect online. Adjust your mindsets and recognise that your marketing can be done, and you can connect, to the entire globe online.’
‘Opportunity favours those that are bold and are out there.’
‘People don’t want a good marketing relationship to come to an end because they don’t want to go to someone new.’
ABOUT THE GUESTSam Onigbanjo is the CEO of Great Business Platforms, Marketing and Communications Specialists. His S.T.R.ON.G methodology can help any business develop a clear message and scale using digital marketing applications. He can also help with development and adoption of AI, digital productivity apps, sales funnels, automation, chatbots for businesses that need to Increase revenue, visibility and authority. Additionally, Sam gives 3 tier coaching for business leaders.
Website: https://samonigbanjo.com/
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to life alchemist Cristiana Rocha to discuss exactly what that is.
KEY TAKEAWAYS
- What I’m doing is no longer a therapy, I come from the field of art and dance, from psychology. I always wanted to bridge movement and the physical body with the inner body, the inner soul, it’s invisible but we know that it’s moving us.
- What I facilitate at a session is really connecting you to the frequency of love and connecting a web where the energy of stars circulates within us. We forget that we are star seeds that really want to explore being human.
- I like to remind people that this ocean of consciousness, this love, this god, this universe, this thing that is beyond and before everything, if we touch that it’s much simpler to live in the heart.
- The process of life alchemy for me has to do with embodying things. Somehow I can embody the Sun. It’s amazing, you start expanding from your particular perspective of closing yourself in a box to thinking that if everything around is a perception of my unique point of view to I am everything around, you start feeling this divine presence in yourself. We are much more space than matter. If you accept space into yourself then you start to not rush so much when things happen, you give them space and think about being there, breathing and inviting space to come in.
BEST MOMENTS
‘Your body knows.’
‘It was as if I had a first life of doing things, being really active and pioneering some things and collaborating with a lot of people from different areas. But, after this experience it was a process of undoing, detaching, taking out all the heavy stuff.’
‘Be present and in the moment.’
‘What if where I am is where I need to be?’
ABOUT THE GUESTCristiana Rocha develops activity in the field of consciousness and evolution through reconnection to spirit, body and nature.
Founder of Mystery Embodied – a system for personal transformation that anchors the full embodiment of the soul to those ready to embrace their potential - promotes the expansion to all that are feeling lost, in transition or simply want to live the life they love by being who they are.
She doesn’t coach people, she activates the remembrance of the deepest essence, allowing integration of the different parts through a natural, catalytic process. Since 2022, Mystic Walk is her singular proposal that concentrates healing powers, along with creative and meditative skills to dance with life in a balanced way.
Website: https://www.cristianarocha.com/
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Helen Neal, the owner of HN Communications and Leaders LIVE, to talk about how organisations communicate effectively on climate, people and purpose.
KEY TAKEAWAYS
- More now than ever businesses are trying to do more in terms of sustainability than they did before, even small and medium sized businesses. Some sectors are doing better than others and have realised that if they don’t make these changes now there will be fundamental challenges of their existence, potentially, in 10-20 years time.
- I never set out to start a sustainability communications agency, or an agency at all, a lot of us just fall into these roles. I started out in government relations around policy and campaigning and I did a lot of work within corporates. There was always big questions about the environment and emissions, so it’s always followed me. When I set up as a freelance consultant 6 years ago I kept getting asked to help on things like sustainability strategy and how to embed that in organisations and how they needed to talk about that externally. As we grew out like attracts like and we kept getting more projects in that space so we decided to focus in and become real specialists in this space.
- Sustainability communications is very different to traditional corporate communications or marketing, it’s a different approach and mindset. One of the first things we try to do when working with businesses is try to get them out of that traditional corporate comms or marketing mindset which is always about putting a positive spin on something to sell a product or service. With sustainability communication we have to do it a different way, it’s all about action, so if you have something you have acted on that’s the point to communicate.
- There’s always more to be done for all businesses at this point in the climate journey to 2050. It’s really important for any action that is taken and then communicated, there’s also an acknowledgement of “we’ve done this to this point and we know that there is a next step in our phase that we’re now going to be working on”. That’s where having a very clear sustainability strategy that is linked directly to your company strategy that’s championed by your CEO that’s when we really see sustainable change of a business done in a successful way.
BEST MOMENTS
‘Year on year there are more businesses coming to the table trying to start taking practical action on sustainability, which is positive.’
‘It’s a risk to niche down too specifically, but I think it can be a real added benefit for your business to really become known for something.’
‘Putting out statements or commitments is not enough, until you’ve actually made some practical action on that commitment we’d advise not to go out there and say anything.’
‘Being able to get on the front foot and share the difficulty and challenges around the transition around sustainability is as valuable to your stakeholder, employees and industry as sharing the good.’
ABOUT THE GUEST
Helen Neal: I'm the owner of the award-winning Sustainability Communications agency, HN Communications and sustainability events company Leaders LIVE.
I have two decades of experience in political and social campaigns and communications.
I am an advocate of collaboration and kindness in business and I am on a mission to help businesses do more good in the world.
Website: https://www.hncomms.co.uk/ https://www.leaders-live.com/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Ruth Doolittle, a multi-award winning animal communicator, therapist, shaman, and intuitive teacher to talk about animal communication and intuition.
KEY TAKEAWAYS
- We all have intuitive gifts. Unfortunately, what happens through conditioning, society, home life, education, and lots of other cultural aspects, we tend to tune down and learn to ignore and disregard our intuition. Intuition is at the core of being an animal communicator, having an open heart and mind is also helpful. People tend to call it a hunch, gut feeling, a knowing, will dismiss it as a coincidence or a weird thing happening that they can’t explain.
- A big part of teaching animal communication and intuition is learning to understand the subtle communication that goes on. It’s much quieter. When I talk to animals they’re not moving their mouths and having a chat like we are, they might send me pictures, or a feeling, or shar with me – and it’s not always nice – a taste in the mouth or a smell!
- The eyes are the window to the soul. As long as I can see a photograph where I can see the eyes clearly I’m able to make a connection through the eyes. There’s a process that I go through where I drop from my head into the heart space and connecting with the animal energetically.
- We are way more than our physical body and none of us are separate. All I’m doing is tapping into the quantum field beyond the realms of our eyes and what I can pick up, touch and feel. I’ve learned how to open that channel and I’ve been working professionally with that for the last 8 years – though I’ve been living with it for most of my life, even though I didn’t realise it earlier.
BEST MOMENTS
‘If you can believe and relate to an animal having a soul it makes it a lot easier to understand what animal communication is and how it works.’
‘I could talk to people but I really, really try not to, it’s not an area that I particularly enjoy, I much prefer talking to animals.’
‘The waking up to my gifts wasn’t a straightforward, welcomed experience. Things happened that I actively chose to ignore.’
‘The animals find me through the quantum field.’
ABOUT THE GUEST
Ruth Doolittle: I am a powerful and intuitive therapist and change maker, who challenges the norm as I connect and heal hearts and souls.
I am on a mission to connect millions of hearts around the globe, to help raise the vibration of the planet and plant a billion trees over the next two decades.
Open-minded, soulful and heart-centred women, her children, cats, dogs, and horses work with me to create transformation in their life.
Through my work we find answers to their unanswered questions, create peace of mind, a clear idea of what to do next and freedom to live a healthier and happier life for overcoming anxiety, releasing limiting or unwanted behaviours, increasing intuition or facing end of life.
With a unique combination of Animal Communication and Natural Wellness, Energy Techniques and Intuitive Teachings. I work with them 1:1, in VIP sessions, Groups and Monthly Circles, and Online Courses.
Website: https://ruthydoolittle.com/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jez Wood, one of the Founders and Directors of KOVE Properties as well as a mentor at Progressive Properties about his experiences with entrepreneurship from project management to fundraising, and marketing.
KEY TAKEAWAYS
- Property is a fairly new iteration to my career in the last 4 years. Prior to that I was in the charity/corporate sector with a commercial leaning, I ran a social enterprise training café for a few years, as well as spending time in hospitality with my own catering business. My experience is kind of broad, but it’s always had a business slant to it and it’s always had an entrepreneurial activity and pursuit throughout with a leaning to making impact in the charitable space.
- The property business has grown fairly quickly, securing £40 million of property for our clients in the last 3.5 years. We’ve got our own portfolio as well and are just launching a furniture and interiors company on the side to support what we do and provide an end-to-end process for clients. How I got into property was via an early midlife crisis, feeling lost in my career in hospitality which didn’t work out – you have to be so resilient to cope with it, essentially you’re firefighting all the time.
- Before that, I was all about making an impact on other people, but I hadn’t really thought about myself and where I wanted to be and do. If I control my life and create the life I want then I can better help people. That’s where I started to look into property. If I can create those conditions through passive income streams and multiple streams of revenue, then that gives me the safety net to then make a far wider impact rather than worrying about paying my rent. That’s why I got into property: It was a passive income stream that I could really get on board with and made a lot of sense to me.
- We’re a small company, employing 11 staff. That’s making an impact on those people. Our whole mission as a company is to help our investors meet their financial goals, so there’s an impact being made on their lives as these are people who want to build a legacy to pass on to their children or as a pension pot – they’re normal people, not wealthy investors from the middle east. Plus, we’re providing high-quality housing for people to live in which is another part of our whole mission – to make a difference in the property space by changing the way buy-to-let is done by not taking the same short cuts to create the shittest, cheapest house. We want to provide a quality home we’d be happy to live in.
BEST MOMENTS‘Reading Rich Dad Poor Day and The Four Hour Work Week really turned my perspective of work and personal finance upside down.’
‘Property is a vehicle for gaining passive income in order to give you the life that you want.’
‘We give a percentage of our fees to Crisis, the homeless charity, to prevent homelessness.’
‘Failure is part of the process within business. It shouldn’t be feared. It’s better to have some failures along the way because those set-backs will make you stronger and those lessons will make your business better for it.’
ABOUT THE GUESTJez Wood is one of the Founders and Directors of KOVE Properties, a property investment company based in the North East, and who have the bold vision to improve housing across the UK. Our services allow our clients, wherever they are based in the world, to grow their financial security and wealth, hands-free by investing in property hands free.
Website: https://koveproperties.co.uk/
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Danielle Clarke about branding for businesses and personal brands and her creative journey.
FREE e-book: Get Brand Clarity, Brand Success today!: https://keap.app/contact-us/8242732045906025
KEY TAKEAWAYS
- As a kid I spent most of my time colouring in and playing with Play-Doh, Lego, and reading. Creativity was a big part of my life. My school was doing a fundraiser and I decided to start a school magazine. I got my friends involved to create puzzles, jokes, colouring pages, we got them photocopied and sold them in the playground for 20p each, and that money went back to the school. But it was at that point that things really started for me using my creativity and collaboration skills to bring people together to solve a problem.
- When people talk about a brand, it’s someone’s gut instinct, initial reaction to hearing a company name, seeing a logo. It’s often a feeling, there’s often associations, these are things brands like Nike have put out into the world for years that we now associate with them. That’s what brand is, it’s way more than a logo, some colours, a strap line. What's the feeling? Are people resonating with you? What do they believe about you and is that true? You can control that to an extent depending on what you say and what you put out into the world, which is why it’s got to be far beyond the visuals.
- Branding starts with strategy. Brand strategy is all about figuring out your why – why is your company going to exist? It has to be something beyond making money, there has to be a reason you’re starting this brand. Is there something in the world that you want to change? Then you develop a brand strategy around that. Why should people buy your product instead of others in the marketplace? If you do that, and get it right, then you’re on to a winner.
- What’s your purpose, your vision, your values? They define your foundation. Look at your product/service, and if it’s actually viable in the market? If there is no competition; worry, because if no one else is doing it perhaps it doesn’t make money. Competition is always a good sign. Once you’ve got your offer/product/service, who’s it for? Not just the individual but the tribes/communities then look at how you attract them. When you do that you’ll start to realise how useful thinking about your brand like that is rather than just focusing on the visuals first.
BEST MOMENTS‘A brand is what people say about you and what you are when you’re not in the room, people’s gut feeling about your brand when they hear your name.’
‘What’s the one thing that no one else is doing that you can attribute yourself to? What makes you unique and different? What are people going to care about?’
‘A lot of decisions are made on assumptions, but until you ask and do research you never really know.’
‘If you’re the founder, and it’s your business, your brand is an extension of you. The company will change as it gets bigger, but the core essence shouldn’t really change.’
ABOUT THE GUESTDanielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner. She spends her time consulting and working with business owners to help them attract and retain their best customers.
Website: https://danielleclarkecreative.com/
Linkedin: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultant/
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about pricing because so many of us struggle to set the right price around our products and services.
KEY TAKEAWAYS
- Before we set a price, we have to ask ourselves the question: What is it we’re selling, is it of any value to anybody? Then we set our prices accordingly, and we have to be honest; is what we’re producing, whether it’s a product or service, actually going to solve a problem, do people actually need this thing, and what do they need it for?
- If it provides a low value, maybe set a low price, but if you know that what you’re creating or helping people with is very valuable for them, set a higher price. That value depends a little bit on what that person values.
- Instead of reducing your prices to make it seem more valuable to other people, it’s much better to increase the value of the thing you are selling.
BEST MOMENTS‘Price is only an issue when there is an absence of value.’
‘If you’re selling a product of low value, what I’d suggest you do is stack the value. Make sure that it becomes more valuable, whether you design in other features or add things to your services.’
‘You can reduce the price to such a low level that, at a point, it loses its value.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the difference between websites and landing pages because the differences aren’t clear to some people and the pros and cons of each.
KEY TAKEAWAYS
- The purpose of a website is to serve as a comprehensive online platform for your business, organisation or you as an individual. They provide detailed information about you, your products and services, contact details, blog posts, news sections and so on. They usually provide a range of information to facilitate various user interactions.
- Landing pages are more standalone web pages created for specific marketing campaigns and purposes. They are designed to capture visitors’ attention and promote a very specific cause to action encouraging a conversion. This could be lead generation, product sales, signup to a newsletter, but usually there is only one call to action on a landing page for a single objective that is part of a larger marketing funnel.
- A website is built to engage customers, establish your credibility more than anything, and to provide information and support for your potential customer. Landing pages are designed to maximise conversions for a particular marketing campaign, product you want to sell, service you want to offer, newsletter you want them to sign up to. They have a very clear and direct call to action.
- The way we get traffic to websites and landing pages is slightly different. On websites we can get traffic from organic sources like search engines, SEO (like blog posts), direct visits, referrals from other websites, social media platforms, paid advertising and so on. They are optimised for search engines and often have a long-term presence on the web. Landing pages are typically associated with specific marketing campaigns, so they usually don’t have as long a life, they serve a purpose and once that has been served the landing page gets removed. It’s harder to drive traffic to a landing page than a website because there’s not as much content, they’re often designed to be used in conjunction with Google Ads, social media ads, etc.
BEST MOMENTS‘Websites consist of multiple pages all interconnected through a navigation menu allowing users to explore various sections, in fine detail, about different aspects of the business.’
‘Landing pages is one single page with a very specific structure and content tailored to the campaign’s objective. They’re designed to be highly focused with all distractions removed with a compelling headline, concise copy and/or persuasive visuals and a call-to-action button.’
‘The designs of websites and landing pages are different even if they have the same branding.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Marjolein van de Donk about her journey from fashion designer to authenticity coach, and what exactly an authenticity coach is.
KEY TAKEAWAYS
- When I was really young, I was super creative, sewing old clothes my family gave me and creating things. That got me thinking I should be a fashion designer. I applied myself, studied and eventually started working in fashion. But I slowly realised that what I was doing was just creating more garments that had to be sold really quickly and I was just doing the same thing as everyone else, just slightly different. I started to dislike it because I felt like my creativity was gone because there was such a narrow scope of what I could make and the main driver was profit, to sell more, not to make people feel better. This made me question what I was doing and why I was doing it.
- I started my business as a place to get information and answers to questions about how they could dress themselves in a way that they would be really happy. I felt like a stylist and that didn’t make sense either, I’m not supposed to tell you what you wear, you’re supposed to know and feel what to wear, it should come from inside you and bring it out. I started looking for a deeper angle and to work with people.
- It used to be thought that the need for growth came after safety and having food and a roof over your head, but they’re starting to believe growth is as important as food and a roof over your head. The moments I wasn’t growing and was just working on autopilot at what I thought would make me happy , I lacked the feeling of being alive. The moment I started growing and asking myself those questions is where I started to feel alive.
- I found a mentor who showed me how to let go of all these ideas about how you’re supposed to look, how you’re supposed to be, behave and live, and look at – feel – what is more natural for you and reimagine your whole life. As an authenticity coach I show people how they can go away from preset ideas into their own true, unique self by changing and eliminating limiting beliefs, trusting yourself, getting out of your head and into your heart/inner knowing/yourself, and just be, just exist. In that process, people will come to me on their own initiative to find clothes they loved wearing but may have been told they didn’t look good in them or men that want to wear nail polish but were always afraid of what others thought.
BEST MOMENTS‘At 35 I realised I’d arrived. I had everything. Instead of that making me super happy it made me absolutely miserable. The thought came up: “Life is rushing by, and you’re not in it”.’
‘I started taking the bricks out of the foundations of my life and building something different. And nothing I have today resembles what I had back then… and I’m happier than ever.’
‘Ask yourself: “Does this work for me?”’
‘Creating your own style is like asking me to look at your old wardrobe and telling you what I really like. I don’t know you, so I can’t tell if that’s true to who you are. I can only tell you to continue to observe what goes on inside you; how you make your decisions about clothing.’
ABOUT THE GUESTMarjolein van de Donk: “It is my mission to make sure that the people who feel this world wasn’t made for them, know that they have a choice. They can continue to allow themselves to be made small or they can start showing up for themselves and start creating a life they love.”
Website: https://www.marjoleinvandedonk.com/
Instagram: @marjolein_creativist
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Claire O’Sullivan and Kitty Wilson Brown of Contemporary Hempery to talk about how they’re trying to revive the UK’s hemp industry.
KEY TAKEAWAYS
- Our quest has 2 goals: 1, we want to revive hemp for textiles in the UK, and 2, we want to elevate this fantastically versatile and beautiful fibre back to where it should be; in all of our wardrobes and our homes.
- I (Kitty) did textiles at university, specialising in woven textiles. Throughout all my work sustainability was a big point and I was always using upcycled materials or natural fibres. Claire’s a jeweller, so we both have artistic brains, and over a glass of wine a couple of years ago she told me about hemp and how it used to be a big crop in Suffolk. I'd always wanted to weave with hemp, so we decided to grow some. It was the right time, the right place. From having the idea to putting seeds in the ground took five months. There was no planning or forethought involved, it just seemed to happen.
- Hemp requires no pesticides, no insecticides, it has no bug enemies, and it needs very little water. Before we knew it we had this magical hemp forest that was beautiful and so full of life. Then we needed to figure out how to turn it into fibre. Again, we had no knowledge of this, but lots of people came forward who wanted to help us and show us how hemp was traditionally turned into fibre, which is the way we do it. It’s been a great community project, bringing people in to help work on it with us.
- To grow industrial hemp in this country it has to be 0.3% THC, so you could smoke 9 acres and you wouldn’t feel anything, it can’t make you high. It’s an incredibly versatile plant, you can make clothes from it, you can build your entire house from it, the architectural products market is really exploding in this country because it has incredible insulation properties, hempcrete is just hemp and lime and it’s really, really strong, you can make hemp wood from it. Of course, you can make paper from hemp (The Declaration of Human Rights is printed on hemp paper, as was the King James Bible), and you can make yourself well from it because it makes CBD, though we can’t do that because our licence and the variety we’re growing is specifically for fibre and we cut it before it flowers.
BEST MOMENTS‘Humans and help have been collaborating with each other to make fabric for at least 10,000 years.’
‘Pretty much every culture has grown hemp because it is an extraordinary plant that grows all the way from Siberia to the equator, so there’s almost no part of the world you can’t grow it in.’
‘Before this project I (Claire) didn’t know anything about fibre, or fabric, or farming, so it’s been a really fun learning curve!’
‘The licensing regime from the Home Office to industrially grow hemp in the country is all a bit ridiculous.’
ABOUT THE GUESTWorking together as Contemporary Hempery Claire O’Sullivan and Kitty Wilson Brown are on a quest to revive the UK hemp weaving industry, restore this incredible plant fibre to its rightful place in every considered wardrobe and bring back the mighty Cannabis Sativa to cultivation across the UK.
Website: https://www.contemporaryhempery.com https://www.contemporaryhempery.com/harvest-retreat
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung shares something she has learned from Grant Cardone, a very successful businessman and sales expert who has training programmes around marketing, sales, entrepreneurship, etc. He recently gave a seminar after appearing on the TV show ‘Undercover Billionaire’ where he was challenged to create a $1million business from scratch in 90 days with $0. He ended up making $5.5million. How?
KEY TAKEAWAYS
- Firstly, Grant Cardone was not allowed to use his name, his credit cards, his contacts, or his family during his 90 day challenge. He explained that the way he created this successful business is by a framework that he simplified into contacts = contracts. Who has what we need for us to succeed or to sign that contract? Find out who that is.
- Grant found a guy, Ryan, who owned a small store and told him he had nowhere to stay and that in return for somewhere to stay he would look after and clean the store after hours. As well as letting Grant do this, Ryan also gave him $100 credit at a local restaurant so he could eat. He also gave him a list of names of the local players in the area, Grant then set about contacting these influential people and this was the beginning of him building his business.
- He offered one businessman marketing services in return for not very much, he just wanted to gain the experience and meet some more people. Because he did so well, he got hired and got $5,000 to run a promotional campaign.
- After covid stopped the filming of the show, Cardone went back and found out the company had replaced him with a marketing agency. So, he approached them and asked if they could partner us to create a marketing business. They then pitched their services to all of the company’s contacts and local businesses and from there they grew the business to $5.5million within 90 days.
BEST MOMENTS‘For everything that we do and want in life there is somebody else who has it, so the more contacts that you make with people who have what you want, the more contracts you will get.’
‘When you ask for something make sure you also offer something back.’
‘People are everything. They have everything that you need and your job is to identify who those people are and find a way to convince them to give it to you. The only way you do that is through contacts.’
‘How many people do you contact every day? Are you working on your outreach? Are you cold calling people? Get in touch with people, network with them, ask them what they need, tell them what services you can provide to them.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to balance the desire to make a positive impact with the need to generate profit and sustain a business.
KEY TAKEAWAYS
- A lot of social entrepreneurs (and some charities) need to create an impact, have to rely on funding and have to trade to maintain the business and generate some kind of profit for the business or the community they’re trying to support. To do this, the first thing you should do is clearly define the mission and the values of the organisation, what are you trying to do? This will help guide you in your business decisions and make sure you’re staying in line with the positive impact you want to make, whether that’s social impact, environmental impact, or whatever.
- Identify opportunities, based on your business’ values and mission, to create value for customers, employees, and the wider community through the business. This could be offering certain products and services that meet a real need, create jobs or economic opportunities for the communities, address social/environmental issues.
- Measure and communicate your impact, not just within the organisation but to your stakeholders, customers and everybody else who is involved and interested in the company. When you share these measures and data it also serves as accountability to keep yourself and your organisation within the framework of your initial mission and values and shows you’re not getting distracted by simply making profit.
- I work with disadvantaged young people and we are trying to improve and make a positive impact on their lives, so I won’t necessarily charge them for the services we provide for them (e.g. coaching programmes), but I could charge the parents, ask the council or schools if they could provide funding for the programme.
BEST MOMENTS‘Focus on creating long term value for your stakeholders (customers / council / schools / community / environment) rather than the short term. This will create trust and loyalty which will help towards long term profitability.’
‘Purpose driven businesses and entrepreneurs are often not driven by financial gains only, we’re often driven by other things such as social impact, positive environmental impact or whatever we’re driven by.’
‘We have to really think about the impact we want to make and how we can do that. Be creative.’
‘We must always, always stay true to our values. If we don't, that's when we get distracted by profit and there becomes an imbalance between the positive impact that we want to make and the profit we’re trying to generate.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Elliot Evans, a career leap coach, a nomad and a tinkerer, about his journey from naked waiter to hedge fund trader and then on to coaching.
KEY TAKEAWAYS
- I started my career in a bank which was a lot of work and not very fun. Since then I’ve made it my mission to figure out the career thing in a way that felt sustainable and like I could have enough fun that I could be effective as a result of having that fun and therefore I could have the success. Since working in that bank I’ve had six major career leaps into completely different industries, I’ve lived on three different continents, had three major dreams shattered/businesses come to an end, two mini breakdowns, and one incredibly unhealthy obsession with self-development.
- Along my journey I’ve discovered the things that we all tell ourselves are going to make us get that feeling of never working a day in our lives. I’ve had the big aha moment – I was going to be a music producer, I made my hobby my job – becoming a wedding DJ, which made me hate DJing, I’ve had big lifestyle goals and moved to the Rockies in Canada to snowboard a lot while trading remotely which didn’t bring satisfaction and happiness. After that period I thought screw it, I’m going to get a silly job that pays really well in a party town and I became a naked waiter, which was not my proudest moment, but was another attempt to find a dream career.
- Previously, success was having a vision, quite specific vision almost always involving a lifestyle element – living in a certain place, having the freedom to do what I want, lots of spare time. It involved a financial element – I want to be able to support myself enough so that I can only work four hours a day so I can go snowboarding and secretly still be a DJ and music producer. I didn’t see success the same as other people: get a good job, get lots of promotions, retire. But, it was very specific. If I didn’t get everything in my to do list done and didn’t go to plan I’d be really unhappy with myself and beat myself up which would leak into the next day. Now, four days out of five, my idea of success is simply did I flow during the day? Did I go through the day with as little resistance and as much calm as possible?
- Purpose for me is defined by a question. At least once a day, but hopefully multiple times a day, I ask myself: What would the highest version of myself do or not do right now? Then I try my best to do or not do that thing, especially not doing that thing because quite often he would stop, go for a walk, remember what was really good about life, remember that most of these things won’t matter in a year’s time and focus on peace and calm and let that bring me to success rather than get the success so that I can feel peace, calm and wellbeing.
BEST MOMENTS‘I help people feel like they’re never working a day in their life.’
‘The big insight I gained through coaching was not to view failure as there’s one way for things to be right and a million ways for things to be wrong but to use what you learn to inform the next thing.’
‘Pre- and post-leap, I was always in a mode of thinking that things wouldn’t work out as they should, what if I fail, what if I regret this decision.’
‘From calm and relaxedness comes the creativity, the big shifts forward rather than just the to do list and getting productivity moving.’
ABOUT THE GUESTElliot Evans helps smart, frustrated humans make courageous career leaps so that they rediscover how it feels to Back Themselves.
Linkedin: https://www.facebook.com/Elliotthecoach/
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dan Mather about how to handle adversities in life and business and how important mindset is in how to handle these adversities.
KEY TAKEAWAYS
- I never ever expected to be where I am today. Life set out its own pathway for me, I think. I never felt like I was that good as an engineer, I thought I was faking it. One day I had a falling out with the service manager because I didn’t agree with what she was doing. On the same day a customer asked me why he had to deal with her instead of coming straight to me, so I thought perhaps I should be the service manager. I fought for years to get to that position and when I did, I wasn’t happy. I wanted to become the operations manager, so I went for that and got it. Eventually I wanted to own the company. I bought 40% of the company and became the operations director and was quite happy with that for a while.
- My business partner used me as his patsy, he wasn’t paying suppliers or staff. I helped them all out but I realised this wasn’t sustainable. I was £100,000 in debt, I couldn’t work for anybody else, so I set up my own business. Some of my old customers came with me for the ride and got me some decent clients from the start and in a few years I managed to pay off all my debt and here I am today with a seven-figure business.
- During the bad times I started working on my mindset quite a lot and one of the first books I read was the accidental entrepreneur. I got myself a business coach who took me down the route of Grant Cardone who just gives you a kick up the backside. All I’ve done since is try to take massive action because I know that if you don’t then things start falling down. You have to keep pushing forward every single day.
- I can’t see a time that I’ll never push. Do I want to keep doing what I’m doing now? No. I want to remove myself from the business and I’m trying to build to sell right now and there’s a good team around me that will take it to the next level. That will enable me to go and do other projects, set up other businesses and investments and do it all over again. I’d like to take people with a concept for a business to take them from that concept to a scale up, six-figure business in a relatively short space of time, depending on the industry. The nuts and bolts of business are the same, so why not help other people do it?
BEST MOMENTS‘My greatest strength and greatest weakness at the same time is, I always see the future, what the future looks like, I future-pace everything. Most of the time, when I'm future-pace, it’s unrealistic, but it gives you the drive if you do it with purpose.’
‘You need people cheering you on. You need to surround yourself with people saying “you can do this”.’
‘When they say 90% of businesses fail within the first 12 months it’s not because of lack of business, it’s because the people don’t know what they’re getting themselves into, they think it’s going to be easy and they’ve usually got a plan B, which is a safe option.’
‘I’ve got an addictive personality. When I smoke I can’t just have one or two, I’d have to have the whole pack and I’m not satisfied until the pack is finished. It’s the same with business: I’m not happy with being small, I’ve got to get bigger, and I’ve got to plan for growth.’
ABOUT THE GUESTDan Mather is the Managing Director at JKE Security, a company that provides high-quality installation of security products like CCTV, intruder alarm systems and fire alarm systems.
Website: https://www.jkesecurity.co.uk/
Linkedin: https://www.linkedin.com/in/dan-mather-jke-security/
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
This show was brought to you by Progressive Media
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung gives a quick reminder of something very important that some of you may need to hear today.
KEY TAKEAWAYS
- Recently my friend, Bruce Rockowitz and I were talking about entrepreneurship and life, about money, and the topic of retirement came up. A lot of people dream of making a lot of money and the retiring to enjoy their lives. Bruce can’t think of anything worse than retiring because he loves his life and what he’s doing. He said to me: “Life is what you are doing”, and that really resonated with me because I, like Bruce, really enjoy what I do every single day and I can’t think of why I’d what to retire.
- A lot of you are out there hustling, working hard, trying to make the money so that you can retire and enjoy the life you think you really deserve, but please, please, please do not put off life until the future. Life is now, life is what you are doing.
- Do what you need to do so that you can enjoy a better future, we need to build towards the future. But, do not forget to also enjoy your present moment.
BEST MOMENTS
‘Go and do the things you love doing, enjoy what you’re doing. Go and see and be with the people you want to see and be with and just follow your heart and do what your heart tells you to do.’
‘Who knows what’s going to happen in the future. Don’t put off your happiness until the future because that may never happen.’
‘Stay present and enjoy what you’re doing now, because what you’re doing now is life, life is not in the future.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sabinna Rachimova, founder of her own sustainable fashion brand, Sabinna to talk about her career and what drives her.
KEY TAKEAWAYS
- I don’t have a family background in fashion or the creative industry. I learned traditional Tartar handcraft from my grandmother who was a teacher but was very into making, because back in the USSR you didn’t have the money to buy anything so you had to teach yourself those skills. This is how I got into fashion and why I wanted to work in the industry. I didn’t know anyone in the industry, so I had to start from scratch building my network, understanding how it worked, getting support and backing from people. It’s always been about handcraft for me: I wanted to be a designer, creating beautiful things, selling my products.
- I always knew I wanted to start my own business. I went out there and saw how other people did things, how corporations worked, how luxury worked, how fast fashion worked. You have to walk the walk to talk the talk, especially without the background or contact in the industry. Being an immigrant child probably helped because that’s exactly what you’re doing for your entire childhood when you move a lot with your family. I saw how the entire fashion industry worked and was able to apply that to my own business in terms of what I can change.
- I’m actually quite an introverted person. As a child I never wanted to talk because most of my childhood I had to cope with language barriers and I would not always be very confident in speaking the language of where I was living at that time. I was desperate because I had something to say and if I didn’t up my game and advocate for myself nothing would happen.
- Every year that you work in the industry you have higher exposure, bigger network, and with that comes responsibility. It’s not only that you should be using it for yourself but what can you actually do to create more spaces for marginalised groups or your own communities. How can you make sure people from different backgrounds are heard?
BEST MOMENTS‘I have a naive approach towards the industry, but not in a negative sense, more that I only saw the magical lens of the beauty of creating something, connecting your emotions, your story, the heritage of your family that has been passed on.’
‘Sustainability is rooted in my thoughts since I always had that huge focus on the maker, it just never crossed my mind that for other professionals this wasn’t the case.’
‘In the first three years of the business there was a lot of trial and error and a journey of finding myself, my voice and the confidence to actually communicate properly what we need in terms of change in our industry.’
‘People created space for me which is why I’m so big on mentoring programmes, passing on my knowledge and expertise, and supporting the next generation where I can. People like me profited a lot from all these approaches.’
ABOUT THE GUESTSabinna Rachimova is an opinion leader for the future generation of creatives. After graduating from Central Saint Martins College of Art and Design, she worked for the leading fashion house Christian Dior and contemporary London brand Mary Katrantzou. As a child, she learned traditional soviet handcraft from her grandmother, developing a deeply ingrained appreciation for the craft. This early influence was a key inspiration for her namesake brand. As a double immigrant (born in Central Asia, raised in Europe, and now based in London) Sabinna is incredibly passionate about inclusivity and equal opportunities.
In addition to her work as an acclaimed designer, Sabinna is a public speaker, spreading the word about both fashion tech and sustainable fashion, as well as a consultant with a focus on fashion start-ups and education across Europe and the UK. Since 2018, she has lectured at the University of Arts London, teaching on the MA Fashion Entrepreneurship & Innovation course, focusing on sustainable business concepts to encourage her students to disrupt the industry. In 2019, Sabinna was named one of Forbes 30 under 30 DACH for her achievements as an entrepreneur in the sustainable fashion industry.
Website: https://www.sabinna.com/
LinkedIn: https://www.linkedin.com/in/sabinna-rachimova/
Instagram: @sabinna_rachimova
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Bruce Rockowitz about money as Bruce is an incredibly successful CEO, businessman and philathopist
KEY TAKEAWAYS
- At 5-years-old, for whatever reason, I was always entrepreneurial. I started off selling flower seeds door-to door where I lived for two years. That was the beginning of my business career and from that age onwards I worked. At the same time, I started playing tennis and became a professional player, the work I did paid for my tennis career and tennis brought me to Hong Kong as a teenager where I was offered a job at the Hong Kong Country Club which served some very wealthy clients. I thought I’d go back to college in America but so many opportunities opened up here with China opening up in the early 80s. I eventually set up Colby which allowed major brands and retailers to bring their supply chain to the Far East, I became head of the group and the rest is history.
- My success didn’t come about because I was driven by money, I have something inside my body that wants to excel. I always had an incredible passion to do well. If somebody gave me $1 million it would have had the opposite effect and destroyed my career, it would have made me lazy and I could rely on the money. I didn’t want anyone to ever give me anything because I wanted to remain hungry and passionate.
- I’m not very materialistic, I don’t spend a lot of money on myself – it might not look that way from the outside. All money does is give me choices. What I’m really into is experiences, I’m willing to pay a lot of money for experiences. I'm not willing to pay a lot of money for things that just sit idle.
- Most entrepreneurs are born entrepreneurs, I was, my parents never pushed me to do anything. A parent that does push, it ends up backfiring. For somebody to be successful you need to find out what they’re passionate about and help them, and it may not be making money, it could be artistic. There’s a path for everybody, it’s just a question of finding it.
BEST MOMENTS‘I was unusual, I worked in fashion so I acquired a taste level, most businessmen have no taste, designers have taste. I was able to bridge both sides.’
‘Money gives you choices, it gives you freedom but it doesn’t make you happier.’
‘I haven’t needed to work since my late 20s, so my whole life hasn’t been about necessity… The idea of retirement is pretty scary for me because my career and every business I start is what excites me.’
‘An affluent home is a curse. Lots of people get screwed up in affluent homes.’
ABOUT THE GUESTBruce Rockowitz is the President of Li & Fung (Trading) Ltd, the principal operating subsidiary of the Li & Fung Group. Bruce has also been an Executive Director of Li & Fung since 2001. Bruce was also the co-founder and Chief Executive Officer of Colby International Limited, a large Hong Kong buying agent prior to the sale of Colby to Li & Fung in 2000. He is a member of the Advisory Board for the Wharton's Jay H Baker Retailing Initiative, an industry centre for retail at the University of Pennsylvania.
In addition to his position at Li & Fung, Bruce is the Chairman of the Pure Group, a lifestyle, fitness and yoga group operating in Hong Kong, Singapore and Taiwan and soon to be opening in mainland China. As Chairman of Pure, Bruce provides strategic vision and direction to the senior management of the Group.
LinkedIn: https://www.linkedin.com/in/bruce-rockowitz-b738086a/
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung gives some tips and tricks to help you overcome the fear you may feel when making sales calls.
KEY TAKEAWAYS
- I really hate making sales calls, especially those initial outreach calls. I don’t mind standing on a stage and doing a presentation/talk on topics like sustainability, mental health, business, whatever, I’m comfortable speaking in front of people, speaking to clients, closing deals, interviewing podcast guests. But there’s something about that initial outreach call that I just really don’t like doing. Luckily I have a sales team to do it for me, but recently I’ve started setting myself a target to call a set number of people everyday to help me overcome that block/limitation.
- Get into a good state. Sometimes you can tell the person on the other end of the call is low on energy, gets into a positive mental state of positive energy (but not too positive!), you don’t want to come across insecure, full of self-doubt, uncertainty and anxiety. I have tunes that I play that trigger me to feel happy and positive. I'll get up and dance around the room and smile to get myself into a positive mental state.
- Reframe the perspective: Instead of seeing rejection as a personal failure, think of it as a natural part of the sales process, which it is. We can’t always get “yes”, there will be some rejection involved. Every time you get a “no” brings you closer to your next “yes”.
- When we make cold outreach calls we aren’t speaking that much. It’s down to the prospects to tell us where they are in their business. If you’ve created enough rapport with them in the first few sentences and they have time to speak to you then they will tell you this as well as where they would like to go and what they’re struggling with. When they start to tell you this you have a really good chance of closing that client. Actively listen, this will help you tailor your pitch to their exact situation, which increases the possibility of a successful outcome.
BEST MOMENTS‘The more practice you do the better you get at it.’
‘Prepare by writing down potential objections, research potential prospects – who they are, what they do – and build out this list as you do more and more calls. This will provide you with a little more certainty before you make the calls.’
‘If we send out negative energy, it’s more likely the outcome will be negative, stay on top of your energy, stay positive and empowered.’
‘Don’t take it personally. Remember: rejection is not a reflection of your worth as a person or a sales person, or of the products and services you’re providing. They may simply not have the budget to invest in you or your product, or it may not be the right time for them to do that.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Tahmid Chowdhury, a transformational coach and author about how he ended up doing what he’s doing including working on EU policy around sustainability.
KEY TAKEAWAYS
- When I was working in government, I found out I really enjoyed the management aspect which led me to get more interested in the people side of things which got me more involved with the diversity network and I’ve carried on doing it, exploring what makes people tick and how we can shift our mindset to enjoy the lives we want to live while expressing creativity.
- In 2019 I took some time off to re-evaluate what I wanted in life. I enjoyed the management side of my job so I took up coaching. This has precipitated a real shift in how we can work with people but more deeply how I can live my own life and who I’m choosing to be day-to-day and how I can be a more loving, caring individual through my actions based upon my being. The results can be really powerful both with my friends and my work colleagues.
- I don’t really sign up to work/life balance anymore. If you’re super stressed at home or work it doesn’t magically disappear. How many times have you gone on holiday feeling stressed, or you’re at work thinking about personal issues or staying late and that having knock-on effects into your relationships? Genuinely, because I’m more chilled out about life these days – not that I’m perfect – it’s a lot easier to work with people. It’s all about the mental load.
- A lot of diversity books are very academic or about personal development, I saw there was something in between. The idea of my book is to make an accessible way of understanding diversity where I thow in my own personal experiences and interpretations of some of the terminology, like ‘equity’ or ‘in-group’ and ‘out-group’, without making it too dense. I brought in a coaching approach of creating an uncomplicated CUBE model (Culture, Upbringing, Bias, and lived Experience) which basically asks: What is your culture, upbringing, bias and lived experience? It’s a self-enquiry way to understand diversity for yourself.
BEST MOMENTS
‘There’s a lot of pressure and stress and I think that’s holding people back by creating burnout, which is not a fun place to be. I got burned out after working on Brexit.’
‘There is more to the world than just our bubble.’
‘The way that you do anything is the way that you do everything.’
‘Business is a state of mind, not necessarily about all the work we do.’
ABOUT THE GUEST
Tahmid Chowdhury: I coach people to overcome the challenges they face to make the world a better place. I specialise in coaching on personal development, organisational culture and diversity and inclusion.
I believe in the power of humans to shift the status quo. We do this by harnessing the power of difference – difference of ideas, background and thought. This makes us stronger.
We are held back by our structures around us, which stop us from changing the world. Whether that be the organisations around us, societal expectations or our own beliefs about ourselves.
I am also an experienced Diversity and Inclusion Practitioner, with particular experience working on race. Within previous roles I presented twice to my departmental Executive Committee on race initiatives and developed the department’s race training package.
I am an EMCC Accredited Coach at Practitioner level, and hold a ICF Accredited Diploma in Transformational Coaching. I hold an MA in European Studies from KU Leuven, Belgium and a BA French and History from the University of Sheffield, where I also completed a year abroad at Sciences Po Paris. I speak English, French and Spanish, with passive level Sylheti.
I currently work as a Programme Manager at the Cambridge Institute for Sustainability Leadership. I work on EU policy focussing on the decarbonisation of industry. I previously worked in the UK Government as a Senior Policy Adviser.
Website: https://tahmidchowdhury.co.uk/
LinkedIn: https://www.linkedin.com/in/tahmidchowdhury1/
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ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Julie Hogbin, a published author, crypto-miner, investor, podcaster, and creator of Conscious Leadership Code, to talk about her life and career journey.
KEY TAKEAWAYS
- I left school the first day I could: It was a Tuesday. On the Wednesday I walked down the high street looking for a job and I started working on the Thursday and I’ve been working ever since. I was really good at calculations – I could do it faster than someone using a calculator. I worked in accountancy for a number of years in various positions and then went into auditing. I’ve had a lot of jobs and roles in a lot of companies, there was always a need in me for personal development, I never stuck with one job for more than three years.
- I discovered a role training management and leadership and that really got me heavily into coaching. After a time I was helping people who had been made redundant to market themselves for new jobs. The last role I had was in 2011 as a partner in a firm that worked with non-profits, when I left that I gave up what I knew and went through a number of things including internet marketing, multi-level marketing, property investment, and crypto.
- The Conscious Leadership Code is based on three premises: Self-awareness, self-expression, and self-mastery – where you respond rather than react to yourself and the stuff you carry with you through your life as well as when people talk and interact with you. What’s your intention, what do you really want?
- There’s an old adage: Is a leader made or born? It’s both, we’re all born and we are all leaders, but we don’t all have leadership skills. With all the research done across decades, one of the things about good, effective leadership is that leaders have to be honest, congruent, able to express themselves, be compassionate. I’ve worked with over 30,000 people in my career and many people are not honest with themselves, let alone anybody else, and when they are honest, they don’t know how to express it.
BEST MOMENTS
‘I got fed up of working with people who had been sent to me by their companies to be repaired rather than choosing to personally develop. I fell out of love with it, but over the last four years I’ve started to come back into it.’
‘I really want to support, help, challenge people who are stuck, who are looking to do more, be more, want more but for some reason haven’t quite manage to achieve it.’
‘We need to inspire ourselves to do the things we want to do, let alone anyone else around us or who we are working with.’
‘If I had this nine years ago I’d be in a better place, business-wise.’
ABOUT THE GUEST
Julie Hogbin is a Human Behaviourist with over three decades of creating and enabling Leaders within the private, public and entrepreneurial sectors.
Living by the principle that we first lead ourselves consciously, ‘seeking to understand before being understood’, then we lead others to greater impact. Julie believes in Ethical and Conscious Leadership and is on a mission to create Conscious Leaders who operate transparently, and who truly understand what that means.
Website: https://juliehogbin.com/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about so-called KPI’s (Key person of Influence), someone who has a significant impact on the success of a business, which every business should have.
KEY TAKEAWAYS
- Sometimes I talk to clients and they don’t want to be the ‘front-person’ of their business, they want to remain anonymous. In my opinion, it’s a mistake because when you have a key person of influence it’s much easier for your client or customers to relate to you as a human. This is what sets you apart from being a brand rather than a commodity.
- A KPI are individuals who have a high level influence, credibility and expertise in their field and who are often seen as thought leaders or industry experts. If you are one of these people you should definitely step forward within your business to speak about your work, your values, and the message that you have for your business.
- KPIs are important within a business for several reasons, I believe that KPIs can really help drive sales because they often have a really large following and a strong reputation which can help increase the visibility and credibility of a business. This is turn can lead to increased sales and revenue. They can also attract investment because investors are often attracted to a business that has a strong KPI because they recognise the value that these individuals can bring to the table. They can also act as brand ambassadors promoting a business and its products and services to a wider audience and they can help build brand awareness and customer loyalty.
- Becoming a KPI in a certain field or industry requires work and consistency in your messaging and so on. You need to stay up to date with the latest trends, do research into best practices and continuously expand your knowledge and skills, you can’t stand still because other people will take the position. You should build a strong personal brand by developing a clear and consistent message about your skills and expertise as well as building a strong online presence through social media, blogging, YouTube, podcasting, etc.
BEST MOMENTS‘People do like to connect with other people, I think that’s why having a key person of influence within your business is very, very powerful and very important as well.’
‘If the KPI is the founder of the business that’s amazing, but you can also have other KPIs within your company or hire an influencer to be that KPI for your business or brand.’
‘KPIs can provide valuable insight and expertise. This can help to drive innovation and also increase efficiency as well if you engage with the right KPIs.’
‘Businesses should really seek to identify and collaborate with KPIs who align with their values and objectives.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about something inspired by one of her mentoring clients who seemed different in their latest session. In the last few weeks she had embarked on a journey called ‘Expedition Joy’ where she made a conscious effort to bring more joy into her life.
KEY TAKEAWAYS
- Joy is a little bit different from happiness to me. Joy is an inner feeling and happiness is an outward expression. Bringing joy into your life is a decision.
- There are many ways we can bring joy into our lives. The first thing I suggest is to practise gratitude, sometimes when you’re busy and overwhelmed with life and managing everything we forget to take the time to just be grateful. This could be being grateful for the ability to go outside for a walk, the tree in your garden to the children that you have, the food you’re eating. Just start to observe those more and actually pay attention to things around us and feel gratefulness towards it.
- Engage in activities that bring you joy. This is different for everyone, for me it’s spending time with my kids (most of the time, anyway!), being creative – drawing, making a collage, painting, sometimes even my work brings me joy, and cooking. For others it could be playing a musical instrument or reading a book.
- I joined a gym recently for the first time in a few years after making the conscious decision to look after myself a bit more. If I do more physical activity I think it will bring more joy into my life, but we’ll see how that goes. It was day one today, I’ll update you over the coming months as to how that’s going!
BEST MOMENTS‘It makes such a difference to our lives just to bring a bit more joy into it.’
‘The more joy we feel in our daily life the more happiness it will bring to us. Joy is the sure route to happiness.’
‘Connecting with others is a basic human need, spending time with family and friends can be a great source of joy, make an effort to connect with other people regularly, it doesn’t have to be face to face.’
‘Giving back, contribution for me is a very important value for me whether to my community, in service to the planet, I do a lot of work giving back to the community as well as in sustainability, environmental change and social change.’
ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILSTze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joel Yeap, founder of Yeap.Tech who advises early stage impact tech founders with no tech background. In this episode he shares some of his insights and knowledge in how to launch tech or an app in an effective way.
KEY TAKEAWAYS
- My parents worked at an NGO doing development work in Lebanon where we moved when I was one, so I grew up and went to primary school there. That was my earliest encounter with social impact and that’s stuck with me. A few years later we moved to Cyprus which is a divided country. One day I walked across the border and saw a woman trying to smuggle herself across the razor wire at the border carrying a small baby. Something in that image has always stuck with me: What’s going on in someone’s life that they’d want to take a small child through and how can we help people in those situations to avoid it?
- After university in Scotland, studying economics and international relations, I moved to Sweden with my girlfriend and joined Oxfam because I wanted to work for a charity that was trying to do good in the world and get more experience as an individual. Then Covid hit and the face-to-face fundraising I was doing with Oxfam came to an end when they downsized the team. I then wanted to go into the gaming industry because that sounded like fun, but I’m glad that didn’t happen now. I applied to a software development agency and got onto the development team. Luckily their values were all about building sustainable development goal oriented projects to have a really good impact.
- As we improve our validation in a step-by-step method we get more certain that our assumptions are correct and so we reduce the risk. That’s a huge part of what I do, so that we try and get something at the end that people want to pay for, otherwise it’s not particularly helpful for us as a business.
- We often assume the idea we have at the start is the idea that’s going to work, we have this lightbulb moment. But innovation is all about testing many avenues and the lightbulb moment might be part of it but actually there could be something that needs tweaking and pivoting through that which is actually the real, great product.
BEST MOMENTS
‘I focus on the non-technical side, even though what I do is applicable across the board, because I had no tech background when I started and I identify with that and understand the headaches that come with that.’
‘Is the problem we’re thinking about a big enough problem for users and which are the key users we would want to be working with are the first two elements I start with before evaluating an idea.’
‘Design Sprint was developed at Google Ventures to cut through the normal product development process, which can be convoluted and slow by putting the “important people” in a lab together for a week with design thinking at the core.’
‘Speak to friends or founders you already know. Starting your own business is tough. Making sure that you understand the journey you’re thinking of going down and that you’re are mentally prepared for it. Then try to understand the problem you’re looking to solve.’
ABOUT THE GUEST
Joel Yeap works with purpose-led founders trying to find their way through tech. Starting any business has risks. For non-technical founders, building a tech product seems like a huge risk but it doesn't have to be.
Joel uses design sprint principles to take your vision of a solution and break it into chunks so you can test the fundamentals and build it step-by-step. This reduces the cost to prove your idea and results in simpler iterations so you can achieve an MVP faster and for less.
Website: https://yeap.tech/
LinkedIn: https://www.linkedin.com/in/joel-yeap/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jo Salter, an ethical fashion consultant who is committed to making the world a better place through her work about her journey through her career.
KEY TAKEAWAYS
- My mother is a strong, Catholic, Irish woman, so through my childhood there was this sense of doing what’s right, morality, looking after other people, community and all those elements that were very important to me. From a young age I was involved in those kinds of discussions. At workplaces after graduating I was always doing fundraisers and daft things like abseiling down towers, doing parachute jumps, organising charity balls, etc.
- I set up Where Does It Come From? In 2013 because I needed to know exactly, right back to the fields, what things were made of and who was making them. I had the idea to put a code on the clothing label so that customers can trace that right the way back, get to see pictures and hear stories about the people who were making them.
- If something isn’t working you can come in and ask why they’re doing it like that. There’s an element of arrogance around entrepreneurship. When setting up Where Does It Come From? I was very much in the space of: the most important thing is to find out about the journey and find out about the people. I’d go and work with people mainly in India and Africa and talk about how they make things. When you talk to people in the fashion industry over here they’ll say “people don’t want that.” How do you know? Have you asked them? It’s about challenging norms.
- I didn’t see why no one had done it before, but I quickly realised that no one had done it because it’s really hard. The advantage we had was being small and staring up, you can be much more agile. But to find the suppliers you could actually give me the information that I wanted was really tough. The first set that we worked with fell apart, both because they couldn’t do what I wanted and I didn’t have enough knowledge either. On LinkedIn I was introduced to the concept of Cardi, which is a fabric AND a philosophy of rural workers in India.
BEST MOMENTS
‘For various historical reasons there are some people living in other parts of the world that don’t have the same opportunities as us and, to be really blunt, that’s not fair and we have to share better.’
"We don’t know if we’re dressing our kids in clothes made by other kids, that’s really wrong.’
‘It’s about doing the right thing, but you’re also trying to benefit other people as well.’
‘20 years ago there was a sense of business is business, you don’t have to question the morality of business decisions and business isn’t meant to be fair. To me that’s completely wrong, you can’t say all’s fair in business, it’s just rubbish.’
ABOUT THE GUEST
Jo Salter founded the award winning ethical brand Where Does It Come From? in 2013 which has established ethical, transparent supply chains in India and Africa. With its goal to create ‘Kind Clothes that Tell Tales’ following no-compromise ethics and sustainability criteria, the brand has been featured in major press and magazines including Forbes. Where Does It Come From? is a truly innovative brand – the first in the UK (and maybe wider afield!) to add a code to garments so customers can trace the entire creation story.
Jo is an ethical business consultant, speaker and writer, supporting others in their sustainability journey. She regularly features on radio BBC Radio Suffolk talking about sustainability and transparency, as well as other radio and BBC TV appearances. In 2016 she set up Ethical Brands for Fashion Revolution as a community of ethical fashion brands campaigning for a better fashion industry. In 2018 she co-founded the Be The Change awards to provide a platform for new enterprises with a positive impact goal. In 2019 she was invited by DEFRA to be a Year of Green Action ambassador. Jo is a fellow of the School for Social Entrepreneurs, a non-executive director of Khadi London and a member of Ipswich Fairtrade Steering Group. Jo is passionate about sharing her expertise with others to help them on their social enterprise journey – her vision is that all business will be ethical business!
Website: https://wheredoesitcomefrom.co.uk/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how to attract and retain talented employees who share your values which is something she has discussed a lot with her clients recently as, since the lockdown, it’s become harder for them to find people who have the same sense of value as them, and they’re also struggling to keep employees.
KEY TAKEAWAYS
- Firstly, we need to establish what our values and missions are and clearly communicate them to our employees and make sure that they understand how their values shape the way that you do business. Once they understand this they can make the decision whether it’s a good fit or not. If your values don’t align with theirs it’s a good idea for them not to take the job as they may be less effective than someone whose values align with yours and your company’s.
- Create a work culture that is aligned with your values, that fosters open communications, collaboration and sense of purpose. This can really help to attract and attain talented employees who share your value because when a team feels psychologically safe enough to openly communicate with each other, express their opinions and collaborate with each other without feeling the competition, that generally builds a good, effective team.
- Offer employees opportunities for personal and professional growth, such as training and development programmes that, again, are aligned with your values. Growth is a basic human need. A lot of people become dissatisfied with their job when they feel stuck. If you can provide growth as part of their job it tends to create happier employees.
- Foster a sense of community amongst your employees by encouraging open communication and collaboration by organising social events and activities that bring them closer together. This is super important in a happy, effective team. Don’t forget to provide a little bit of fun as well as interesting work to keep your team happy to create a sense of belonging and shared purpose which can be a very powerful retention tool.
BEST MOMENTS
‘Research has shown that when people work in a job that is aligned to their values their performance increases.’
‘Align your recruitment efforts with your values.’
‘The basic human needs are growth, connection, significance, variety, contribution and safety. If you and your workplace can provide all of this it’s quite unlikely that your employees will leave.’
‘Recognise and reward employees, in public, who embody your values in their work, this can help reinforce the importance of your values and encourage others to adopt them as well.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about the importance of beliefs in our lives to empower or self-limit and how you can listen to the empowering ones and acknowledge but discard the self-limiting ones in order to fulfil our dreams and our goals.
KEY TAKEAWAYS
- Most of our beliefs are generalisations on our past based on our interpretations of either painful or pleasurable experiences. Often we are unconscious about what we believe and how those beliefs affect our actions, we don’t question why we do certain things, but what we do is based on a certain belief or value that we have in our subconscious mind.
- Once you know what your values are and what your beliefs around that are, and also the actions that you’re taking to get to that value, then you can start analysing your life and start to make some changes that are more constructive.
- It’s up to you to decide which side you’re going to stay on in your life; are you going to listen to your self-limiting beliefs or are you actually going to stick with the more empowering beliefs and switch out all your negative ones to positive ones. It’s possible.
- I used to believe my opinion doesn’t matter, so I didn’t speak up for myself and I ‘people pleased’. But the fact is my opinion does matter – a lot – and I have a lot of very good things to say, and I matter. I’m no longer afraid to voice my opinions and stand up for myself and I no longer tolerate people who treat me like I don’t matter. That small shift has made a huge difference to me and the way I carry myself and the way that I act.
BEST MOMENTS
‘Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny – Mahatma Gandhi.’
‘It’s fascinating to see how by just changing a few things in somebody’s subconscious beliefs and values that their lives start to change in a positive way.’
‘Learn and embrace new things. Learn from your mistakes, don’t avoid risks. Everything happens for a reason. Believe in yourself, your past does not equal your future. No matter what happens you can handle it.’
‘There is no failure, only feedback. There are no problems, only challenges. If what I’m doing isn’t working I will try something else.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Value Rest Enquiry: https://Wedisruptagency.as.me/mentor-coach-intro
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sue Parker, a passionate entrepreneur, podcast host and speaker who is on a mission to help people to create a lifestyle business beyond the more traditional careers paths, creating more freedom, more time and more money.
KEY TAKEAWAYS
- I had this idea, like a lot of people, that life should be school, college, university and the objective of life is to get a good job, advance your career, get promotions, get better status, job title, better salary, bigger house, bigger car, get married, have kids. I struggled in my 20s to advance my career because it’s challenging for women in corporate, I did a lot of side-stepping and hitting my head on the glass ceiling. Then I had my son and realised I wasn’t going to have a lot of time with him while he was at nursery full-time while I was at work with more work to do in the evening. It was a wake up call to me: Do I really have to live this life?
- Having a lifestyle business for me wasn’t about having my laptop on the beach, it was about having the laptop in my life that mean I could do the school runs and I can finish at 3 or every Tuesday I could take them to after school club or swimming, or help with the school play or be on the PTA, it was that kind of freedom.
- When I finally accepted them my values all aligned to who I am and I felt like I had an inner compass where, instead of doing overtime or going away with work etc, I was starting to make choices that set up boundaries. I’ve suffered burnout before and I know that’s because I didn’t have these boundaries. I never want my kids to feel that I chose work over them, this is the season of life where they come first, my business has to mould around it.
- You’ve got to push out the noise of the expectations of other people and the noise that is your conditioning which says you should only be doing this, that or the other and just say to yourself “where do I want to shift my focus to and the business will just tick along?” It’s about getting creative: Block time in the evening or the early morning when everyone’s asleep and you can get on with work without being disturbed.
BEST MOMENTS
‘Success to me now is more about do I have the flexibility in my life to attend things with the kids. That’s what’s important, that’s my values now.’
‘My family and my time to live a quality life is far more important than having a big paycheque, a nice care, and having some really fancy title where people can say I’m doing well. This is what living really is.’
‘I don’t want to just make money, I want to show my kids that you can do something in life that has meaning, that’s purposeful, that I can bring them in on the journey.’
‘I am so much more efficient, productive, effective now (I’m a mum of three) because I have to be. I wasted so much time before.’
ABOUT THE GUEST
Sue Parker: Like most of us I studied hard and went into a tech career. I found myself in a male dominated space proving myself over and over. After finally climbing the career ladder to become a data leader I thought I’d have more time as the boss, more control and freedom to finally use my potential. Instead, I was stressed, I had no time and hardly saw the kids.
My passion is helping women to unleash the best version of themselves while creating a business that works for their dream life… one with freedom, fulfilment, and joy.
I started questioning every career choice. Frustrated and resentful of people with more freedom. Then I realised I must use my personal power to create a business that works for my dream life. It can be hard on your own without support to make a massive transformational change in your life.
When I started my business I had commitments, I was the breadwinner with a successful career and I had two kids under 5. And no one around me believed or supported my ideas. It's about choosing yourself & knowing how much others will benefit.
Website: https://sueparker.io/
Lifestyle Entrepreneur Podcast: https://sueparker.io/podcast
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jacqui Barrett about diversity and inclusion. Jacqui is MD of Wider Thinking, an equity, diversity and learning platform that delivers insights to understand behaviour and also delivers the data to help inspire future actions.
KEY TAKEAWAYS
- I worked at the BBC for 15 years, right up until the week before my baby was due to be born, planning the financial side of BBC 3 as well as the schedule. On my last day I cried because I knew I wasn’t going to go back there after maternity leave. At the same time my mum, who was living in Leeds, was diagnosed with young onset Alzheimer’s in her late 50s. .I knew that I wouldn’t be able to balance a career as well as a young family and I had to make the call of what was important for me at that moment in my life with a lot of trips to Leeds with a newborn baby to help mum with her struggles and managing her care. It was something I wanted to do, so I took a career break for 6-7 years.
- I co-founded a company that made explainer videos for all the things we were passionate about, including sustainability, financial inclusion, female empowerment, we took things that were complex or dry and made beautifully crafted animations. One of the topics we worked on was unconscious bias, which we were developing a toolkit for an organisation for. The more we developed it and the more we learned about the subject the more we realised unconscious bias was about equity, diversity and inclusion. Rather than make the content for one client we decided to make a platform about it that we could licence out to as many companies as we liked. That’s how Wider Thinking was born.
- We all experience unconscious bias and we all have it, it’s not necessarily a bad thing, it’s human nature. We don’t want to reprimand people for something that’s innate, we want to build awareness that you have it. Awareness and acknowledgement is the first step, then you need to build an infrastructure around you so you can offset each other’s blind spots and biases.
- The statement: “This is who your people really are '' is really interesting. What we’ve found with a few organisations are two interesting things. One, they’re a lot more diverse than they think they are, because they don’t realise there are a lot of people that work there that are code-switching or masking (people who don’t feel included, don’t have a sense of belonging and therefore mask certain characteristics or traits – dyslexia, ADHD, being trans/gay). Two, Our data doesn’t often mirror their own data from internal surveys. What happens here is that people still feel a little nervous of stating the truth even though it’s anonymous in case it goes to HR and could affect their appraisal or job application.
BEST MOMENTS
‘I faced a lot of judgement from other women for choosing not to go back to work for a few years after having my daughters. Either support my choices or mind your own bloody business!’
‘There are all different versions of being a woman, being a career person, being a parent. It’s about choice.’
‘Everything we’ve lived and experienced gives us a bias towards certain things, partnering with someone who has different experiences means you compliment each other. That’s the point of diversity.’
‘The data gives companies statistical evidence on how to drive policy change, a concept of where their strengths and weaknesses are, and it also demonstrates change by giving employees the power to have a voice, that’s one of my driving passions.’
ABOUT THE GUEST
Jacqui Barretis managing director of Wider Thinking: Our award-nominated interactive programme helps you easily scale comprehensive understanding of Equity, Diversity, Belonging & Inclusion to all employees via desktop or mobile.
We also create bespoke workshops giving you full control of content and schedule.
We provide awareness, strategy and measurement so everyone in your organisation benefits. Not just senior management: everyone. We give everyone in your organisation a voice, an opportunity to be heard so you can find out who your people really are.
Our data-driven approach pinpoints how and where you need to make progress because business-as-usual without a structured programme won't get you there. Evidence and metrics will.
We’d like to be your longer term partner because one-off training doesn’t change your culture; it's more likely some systems and processes need to change, alongside an enriched understanding of human behaviour and how we all impact others.
Our key objective is to make company culture safer, happier and more prosperous
Website: https://widerthinking.com/
Email: jacqui@widerthinking.com
LinkedIn: https://www.linkedin.com/in/jacquibarrettwiderthinking/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how to attract and retain talented employees who share your values which is something she has discussed a lot with her clients recently as, since the lockdown, it’s become harder for them to find people who have the same sense of value as them, and they’re also struggling to keep employees.
KEY TAKEAWAYS
- Firstly, we need to establish what our values and missions are and clearly communicate them to our employees and make sure that they understand how their values shape the way that you do business. Once they understand this they can make the decision whether it’s a good fit or not. If your values don’t align with theirs it’s a good idea for them not to take the job as they may be less effective than someone whose values align with yours and your company’s.
- Create a work culture that is aligned with your values, that fosters open communications, collaboration and sense of purpose. This can really help to attract and attain talented employees who share your value because when a team feels psychologically safe enough to openly communicate with each other, express their opinions and collaborate with each other without feeling the competition, that generally builds a good, effective team.
- Offer employees opportunities for personal and professional growth, such as training and development programmes that, again, are aligned with your values. Growth is a basic human need. A lot of people become dissatisfied with their job when they feel stuck. If you can provide growth as part of their job it tends to create happier employees.
- Foster a sense of community amongst your employees by encouraging open communication and collaboration by organising social events and activities that bring them closer together. This is super important in a happy, effective team. Don’t forget to provide a little bit of fun as well as interesting work to keep your team happy to create a sense of belonging and shared purpose which can be a very powerful retention tool.
BEST MOMENTS
‘Research has shown that when people work in a job that is aligned to their values their performance increases.’
‘Align your recruitment efforts with your values.’
‘The basic human needs are growth, connection, significance, variety, contribution and safety. If you and your workplace can provide all of this it’s quite unlikely that your employees will leave.’
‘Recognise and reward employees, in public, who embody your values in their work, this can help reinforce the importance of your values and encourage others to adopt them as well.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks to Rachel Sheila Kan, a fashion circularity expert, TEDx speaker, author and founder of Circular Earth and the Ecosystem Incubator, to talk about what circularity means to her.
KEY TAKEAWAYS
- Circularity is beyond the product. We could create a product that is circular, but it could create unintended consequences just in its coming to being. We have to think about all of the other things attached to it: locality, where it’s coming from, what kind of emissions and things are happening? Socially, what’s happening in the supply chain and the people that you’re working with?
- Two decades ago the industry was about fast fashion, value and producing loads and loads of stuff that we knew wouldn’t ever be able to be purchased. We’re still seeing that now, of course. But I got to a point where I was actually sickened to design stuff anymore, so I moved into sustainability about seven years ago and started creating events bringing people together on a grass-roots level so you could find vintage or eco brands, and sew and swap stuff.
- I try to apply sustainability to brands, either as they’re starting up or medium-sized brands looking to transition. I saw that whatever we were doing in that space was just plastering over the current economic system and the systems that we have in this world, and that it would never get to the level it needed to in order to reduce overproduction to make repair and upcycling a viable economic solution. I saw that individually those companies could do something, but maybe coming together might be a better or different way. So we built the Ecosystem Incubator to start that co-creation, to have businesses, sole traders, brands, garment techs, designers, growers, CMT units come together and co-create that new future.
- In the future, I see us moving away from centralised production to work more in a decentralised, locality way. You can see it already with reshoring back to the UK, creating new economies in different localities. But, that also needs to be balanced by reimagining economies in all the places we’ve extracted from for so many years. There needs to be a relocation of economics at the same time.
BEST MOMENTS
‘It’s interconnected between industries, I attend EDF Energy events and Thames Water events, it’s a continuous learning journey.’
‘It seems silly to over-buy a ton of stuff we don’t need. There are many brands with stock sitting in their warehouses, and that’s not helping anyone in the environmental space or otherwise.’
‘We can’t keep doing the same things that we did before. We can’t keep extracting all the nutrients from one place to be able to push it into our world and extract economic growth from it.’
‘The Ecosystem has always been in the mindset of a forest: Each tree has its own niche and speciality but underground they’re sharing collective knowledge and nutrients.’
ABOUT THE GUEST
Rachel Sheila Kan: I have been working in the fashion Industry for over 2 decades in design and design /project management. Very much a hands-on practitioner working with supply chain, and designing brands from identity, through to development, supply, landing and into promotion. I have worked on multi products with a specialist knowledge in kidswear and womenswear. I was used to working with team designers, technicians, and marketing personnel.
I moved into sustainability around 5 years ago where I developed in action with brands and small businesses, and I then finally focused on my consultancy Circular Earth. At Circular Earth we help brands to create parallel sustainable brands or start up with sustainability at the heart – let us be your mission control. I also lecture on sustainability and ethics in business at university level.
Throughout my studies I realised that the very things that we were creating in the sustainability space were a mere sticking plaster to the systems that we were standing on, therefore often counterproductive and coming back to the old systemic ways that do not have them thrive. Indeed, fashion can be a competitive cut throat industry, so we wanted to turn this on its head and have many come together for lasting change.
So, I started to work with regenerative structuring and new economics that I had learnt in my studies to create a collaborative called ‘’The Ecosystem Incubator’’ where different players in the small fashion and business space start to collaborate on many of the things that they find tough to do in isolation. The Ecosystem is based on living systems thinking where we model the workings of a forest – to create a forest of fashion – in a metaphorical sense.
Website: https://rskan.com/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
People don’t care about you unless you care about them! This is one of Tze’s number one marketing secrets and in this episode, she explains why and how you can utilise this secret to improve and upgrade your own marketing; including 5 tips for creating content your ideal customer will love.
KEY TAKEAWAYS
- When people see your marketing, if they see something that they relate to or makes them feel heard, this is when they will stay, sign up to your newsletter or even buy from you.
- When you are struggling to create content for your marketing, it is often due to you lacking critical information about those clients and their wants and needs.
- Find out as much as possible about your ideal customers as you can, interviews can be a great way of doing this and finding out who they are as people.
- Put useful content out there that educates or entertains.
- When you are predictable in your messaging that builds trust.
- Show your personality as a person and as a brand across your channels. Just be you as you are, being authentic will set you apart.
BEST MOMENTS
‘The question they are always asking themselves is what’s in it for me’
‘When your ideal customers don’t feel heard there’s not much they can connect with so it’s important we know our ideal customers’
‘You have to actively engage with them’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks to Emily Deacon, whose background is in biomed and sales in the world of medical education and med tech start-ups for 11 years. Then she discovered the world of coaching and personal development around 5 years ago.
She always cared about the environment but didn't put the two together until a couple of years ago, and now uses her life coaching, business coaching and B2B sales experience for good! She works with green tech founders across; personal development & strategic planning, sales & revenue-generation, culture and leadership.
KEY TAKEAWAYS
- I always had this urge or knowing that what I wanted to do with my life was helping people, but I had no idea how that would look, what that was going to be. When I was in the pharmaceutical world it felt like I was helping people if I sold an educational programme that helped a doctor treat a patient better or saved a life. But, that help felt so far removed – you were never ever going to see that direct result/impact. I also felt that within that industry, a lot of money was being spent on educational initiatives while thousands of people struggled to pay for their medication. The push came when I was working for a MedTech company and was being treated like crap. I got an email one day that annoyed me so much that I walked out of the job. I got another job after that but started studying on the side as a life coach, became a business coach and now work with GreenTech companies.
- I’m never the one at an event or a party that asks what other people do, perhaps that’s part of me being a coach but that not entirely being who I am, though I think a lot of people are still stuck in that mentality of being defined by their job.
- Money has been turned into this moral thing, but ultimately all money is a concept that only works because we all buy into it, it doesn’t really exist. It’s only when it’s chased too much and used for the wrong reasons – ultimately, by people and their choices – that’s when it becomes bad. Money itself isn’t and people need to realise it’s OK to want to make money and have the money, firstly for the impact of your business and second to have a nice life for yourself. If you can’t pay your bills and have a comfortable life, how are you going to have the energy to put back into the business and achieve the things you want to achieve?
- It’s great to have a nice idea of how to clean up the ocean, but you need to know who is going to buy this and why. Sadly, it’s very money focussed, but that’s how business works. Personally, you need to be mindfully and mentally able to take on the stress of a sudden responsibility if it takes off and you need to scale/employ others? Are you committed to the long term vision for your life where you basically are going to marry your business for at least 10 years before you can get somebody to run it or exit to start another business?
BEST MOMENTS
‘The people I really wanted to work with were those who were trying to disrupt businesses in sustainability.’
‘For me, GreenTech covers any company whose solution actively tries to fight the climate crisis in some way and has some kind of tech element involved.’
‘It’s such a mission-aligned industry that, when hiring, you really need to get the right people involved from the start to make sure it goes smoothly.’
‘Selling is solving a problem for a customer, how will your customer find out about it if you’re not selling it to them or telling them that you and your product exists?’
ABOUT THE GUEST
Emily Deacon is a business Coach/Consultant who works with High-Impact CEOs; to both increase their revenue, and to give them the confidence in their team, mission and values; allowing them to grow in business and in life.
She uses her unique experience alongside a validated system to ensure; you have the business and personal skills to transform from tech expert to savvy CEO; the sales team is an engaged, revenue-generating engine; and the company culture is mission-aligned and allows a productive environment.
Every month Emily offers a limited number of no-obligation 15-minute calls to help GreenTech CEOs to determine their first step forward. Either connect to find out more or click here to book: https://calendly.com/earthoscoaching/initial-15-minute-call
https://www.linkedin.com/in/emily-deacon-a1247282/
https://www.earthoscoaching.com/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about overwhelm. This is something that is so common and something a lot of her clients come to her with for a number of reasons.
KEY TAKEAWAYS
- When people feel overwhelmed they end up doing more and feeling burned out and really tired, exhausted or drained and then they collapse because they physically can’t do it anymore. The best thing to do when you’re feeling stressed or when you feel like you have too much on is to ask “Am I feeling a bit overwhelmed right now?” If the answer is yes, great. Acknowledge it, understand it’s just a state you’re in currently and that you can take some simple steps to do something about it.
- When you’re feeling overwhelmed or stressed out, just take a break. You won’t be very productive anyway. Go for a walk, spend half a day – or the whole day – at a spa, do something you love doing that you haven’t done in a while, just treat yourself, be kind to yourself and look after yourself.
- Prioritise: Quite often when we’re feeling stressed and overwhelmed it’s because we haven’t prioritised anything because there’s too much to do, so we’re trying to do everything at the same time, doing the marketing while trying to set up a website, feeding the baby, cleaning the house, doing the cooking and setting up another business all at the same time. Put down on a piece of paper everything that you need to do, or feel like you need to do, to achieve your goal. Pick 2-5 things that are the needle-movers in your business, that you absolutely need to get done for you to achieve your goals. Rate them in order of importance and put next to each task who can help you with that task (someone you know or can outsource it to).
- If you need to do the work and you enjoy doing it, break each task down into smaller tasks and it will become much more manageable. Complete those sub-tasks in order of importance and complete one before moving onto the next one.
BEST MOMENTS
‘You don’t have to keep firefighting, chasing your own tail and trying to do everything all at the same time, Just breathe and realise it is just a state and you can take charge of it and control this.’
‘Reconnect with your ‘why’. Why are you doing this thing? Why did you start this business? Get clear on what really matters to you.’
‘Establish goals: What are the goals that you need to get to to achieve your dream? Write them down.’
‘We have to learn to delegate more.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how purpose driven entrepreneurs are driven by a sense of purpose, values and a mission to make a difference in the world. But, how do we actually communicate this clearly and effectively with our employees, customers or funders so we can get their interest and support to help us achieve our mission?
KEY TAKEAWAYS
- You need to have a clear understanding of your own mission and values. It’s almost impossible to communicate clearly what they are if you aren’t 100% clear on what they are yourself. If it’s wishy washy your communications will come across as wishy washy.
- Make sure that you display you mission and values visibly everywhere: prominently in your office, on your website, other communications materials you use to communicate with your stakeholders, employees, customers, partners, funders.
- Integrate your mission and values in your branding, especially if you’re in the early stages of forming a business or branding. What’s more important than anything else is the messaging about what your company is about, make sure that messaging is fully aligned with your mission and values. If there is any kind of disconnect between the messaging you put out and your companies mission and values, that will create distrust and people will disengage with you because you’re not coming across as sincere.
- Your employee’s stories are just as important as your story is to your customers and stakeholders, involve them in your communications and the process of defining and communicating your mission and values, encourage them to share their stories of how them embody your and your company’s values in their work. When you hire people, the most effective ones usually have the same shared values as your company or the company owner.
BEST MOMENTS
‘Dig deep and get a full and clear understanding of what you’re doing and why you’re doing it before trying to communicate that to people.’
‘People that are confused don’t tend to engage, they will just leave. Make sure you’re clear to your stakeholders and customers.’
‘Share stories that illustrate your mission and values. People love stories, story-telling is very, very effective and powerful.’
‘Involve your employees.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks to Lucy Hawthorne, a facilitator, campaigner and founder of Climate Play. Through play-based learning or, so called ‘serious play’, Lucy helps make it safe, light and fun to talk about climate change issues, helping people to engage more deeply, honestly, and creatively to a topic that people would rather run away from.
KEY TAKEAWAYS
- Serious Play is play with a purpose. It’s playful methods and techniques I used in order help make progress on serious, apparently grown up stuff. I use it in the context of environmental issues, trying to make it safe, light and fun for people to have conversations that they generally don’t really want to have. It’s a series of different methodologies that help unlock creativity, communication, connection. It takes all of the good bits about play and applies them to something.
- I used to work in the UK charity and NGO sector for years and then shifted to become a facilitator because what I’m really fascinated with is psychology, specifically in what makes people change their minds, what shifts people’s beliefs, what helps people engage and disengage. I combined an understanding of campaigning psychology and what helps people to learn because learning is totally fascinating.
- I kept getting a familiar story of people feeling heaviness around social and environmental change, for good reason – there’s a lot of injustice and inequity. But that heaviness can sometimes be demobilising for people and it can end up fuelling apathy. Over the years I’ve been thinking about how you can engage people’s hearts and minds more effectively. You shouldn’t always be playful, but there’s a place for play in helping people to engage in topics that they don’t really want to. We need to counter depression, anxiety, demobilisation, stress to an extent in order to get people moving. I’m really fascinated by this weird binary of how we can deal with serious existential stuff with at least a smirk on our faces. I believe you can make significant, positive progress and be well, to an extent, in the process.
- The fundamental principle of Lego Serious Play is that it’s all based in metaphor because it’s essentially a story-telling technique. You’re not literally building things, you’re building metaphorically and telling a story, they’ve got a lot of complex meaning built into them. Sometimes people build these mad, really creative structures and others just build a couple of bricks, and they can be the most potent in the story they tell. You’re using a different part of your brain, feeling your way through the meaning rather than thinking.
BEST MOMENTS
‘Play is a basic building block of life, it’s about how we explore, learn, connect and develop.’
‘Lego is the main thing that I use in Serious Play, partly because it just works and it doesn’t tend to freak people out, it’s got a low barrier to entry because people are very familiar with it – and adults have been cultured out of playing.’
‘Fear has a very helpful role, in some ways, but it can be incapacitating.’
‘The opposite of play is not work, it’s depression.’
ABOUT THE GUEST
Lucy Hawthorne is a campaigner at heart, using facilitation, coaching and peer learning to help social justice organisations increase their impact. Nominee 'PRCA Voluntary Sector Campaign of the Year 2020' (CPRE, Don't Fast Track Fracking campaign). Particular focus on how to create open, safe and inclusive conversations that catalyse climate action.
https://www.climateplay.org/
https://www.linkedin.com/in/lucyhawthorne/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about dating… well, selling through social media, which is a pretty similar journey to go through. We meet someone, we ask for the contact details, we build trust, nurture the relationship, and eventually get to the point where we get married (accepting the proposal).
KEY TAKEAWAYS
- It doesn’t matter how long the sales journey is, you have to go through the same steps with your customer for a successful sale: You need to be authentic, a good listener, engage in conversations (these can be fun), be consistent – show up and be there when you say you’re going to be there. This goes for emails, social media, your business’ messaging.
- Don’t be too pushy. If you try to sell to someone too soon, that will make them want to run. Make sure you nurture that relationship by building trust, engaging and connecting with them and then sell to them.
BEST MOMENTS
‘You wouldn’t say “hey, do you want to get married to me?” the first time you meet someone, it’s the same with sales, don’t ask people about sales straight away, build a relationship first.’
‘Always think about how you can connect with your prospect. What kind of content do they want to find out about and how can you help them? Do talk about “me, me, me” all the time.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about something super simple but very important: Creating an engaging social media bio. Our bios are out first touchpoint for our customers, therefpre it’s very important that it speaks to them so that they will follow you.
KEY TAKEAWAYS
- Keep your bio short and meaningful, and make sure it’s easy to scan almost immediately. A good profile picture can help here, instead of using a logo, think about using a photo of you because people usually connect with other people, not soi much with a logo, unless you’re a big, well-known brand.
- Promote yourself, make sure your audience knows you’re worthy of their time by listing your unique skills, interests and how you can help them. People aren’t just on social media to look at what other people do, they’re also there to look at what people can give them, what value can they get, what’s in it for them?
- Stand out from the crowd. Don’t be scared to show off your creative or funny side in your bio, you don’t want to be like everyone else. That difference will make people remember you. You can show your personality through your bio by creating visually appealing account bios maybe with emojis, but also with page breaks – don’t write it all in one big block of text.
- Include who you are, who you want to help and how, and why they should give you their time. Know your niche and your audience – if you’re marketing to a group of teens, that’s going to be very different than if you’re speaking to a group of retired people. Use the language your ideal audience is using to attract them so that they can relate to you.
BEST MOMENTS
‘You have 1-2 seconds to capture the interest of a customer to decide whether or not you’re worth following or not.’
‘Include a call to action. Use a link shortener or bit.ly to direct people to you website, landing page, sales page, blog, whatever you’re trying to promote.’
‘Where next? Provide a clear call to action to those that follow you on social media.’
‘Different social media platforms may have different audiences. Adjust your language or the way you formulate your bio on each one.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how to write a powerful purpose statement as many companies now know what drives business growth is purpose beyond profit, which is why having a purpose statement in place is essential from the day you start your company.
KEY TAKEAWAYS
- Having a powerful purpose statement in place will help guide your organisation, it will also help guide your customers in terms of whether they like you or not, if they agree with it, it’s more likely they’ll follow you. It’s a good tool to also attract new customers.
- A purpose statement is a statement that describes the reason why a company exists and the impact that it has on those it serves. It’s different to a mission or value statement. Often companies put out statements including all three which can be a bit confusing. A purpose statement is why you’re doing what you’re doing, a mission statement describes more what your company does, and a value statement is more about the guiding principles or priorities of a company, such as great customer service, innovative products, how you deliver on your goals. Why, what and how.
- A great purpose statement should not be static, it should be able to follow the growth of the company. It should not be based on a particular service or product, it is the purpose of the whole of the organisation, so when you scale, grow and add more product lines and services, your purpose statements needs to be able to remain the same and true to what your company does.
- Keep it short and concise, between 6-20 words, though 20 is a bit on the long side. Keep it inspirational and motivational so employees know why they’re coming to work. A purpose is never achieved, but acts like a guiding star for your organisation. It needs to be sincere and simple, applicable and motivational to all stakeholders, people need to believe that this is what you believe in as an organisation, brand or business owner. It should contain three components: a verb, an intention and an outcome/beneficiary.
BEST MOMENTS
‘Why does your company or brand do what it does, aside from commercial interest? What makes your company stand out?’
‘If people agree with your purpose, it becomes a really powerful tool to attract them to you.’
‘Our purpose, as a business owner, should definitely be in line with our own personal purpose.’
‘A purpose statement is not just for attracting customer, it’s for guiding employees, the organisation and stakeholders that are involved in your company, to inspire and help motivate them to do the work that they need to do.’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung, talks about how most of us struggle to know what we want to do with our lives at some point. What is the purpose of life and why are we here?
KEY TAKEAWAYS
- When one has a clear purpose, we do tend to be more determined in our goals and the things that we want to do. How well do you understand your purpose? Do you stop sometimes to question yourself and what your purpose is?
- We should take some time off before we do a lot of these exercises, to settle our mind and get into a peaceful state where your mind is not buzzing, because it can be busy to answer these questions. It’s really important to quieten down and listen to our hearts and emotions and what we feel, and acknowledge everything that we’re grateful for, There should be no stress when asking yourself what your purpose is because there is not right or wrong. It’s about asking the right questions.
- Explore the things you like to do. What do you enjoy doing? Think back over the last week, month or year, when did you last do something that you really enjoyed doing, that brought a smile to your face and enjoyment or satisfaction to you while you were doing it? What fills you with a sense of happiness and fulfilment?
- Purpose is usually not something you love doing, or that you’re good at – that’s a passion, it needs to be something that you are doing not just for yourself, but you’re doing for others or to contribute in some way to improve the lives of others or the world. This helps you get more clarity in what really matters to you.
BEST MOMENTS
‘Finding your purpose is a way to impact the world in a way that fulfils and satisfies you. You need to align it with your dreams, values and actions.’
‘It’s hard for us to listen to ourselves when our minds are too busy. We’re all busy doing stuff all the time.’
‘We weren’t born with values or beliefs, most of it was nurtured or created through experiences. Our lives are based on values and beliefs, and they help build our perception of the world and determine what we do and how we act, so it’s important that we identify what they are and if they are true to us, especially if they were taught to us by others.’
‘What causes matter to you? Who would you like to help, and why?’
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
Welcome to the Lead With Purpose podcast.
This podcast features tips, ideas and interviews to help impact driven entrepreneurs launch, grow and scale their purpose driven business (and life).
Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. The aim of this podcast is to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact.
Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist and business coach.
She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet.
Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work.
She believes, both in life and business, that we should LEAD WITH PURPOSE.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.
Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact.
Your host, Tze Ching Yeung, is an award-winning social entrepreneur, marketing strategist and business coach.
She often speaks at schools, universities and events about the state of the fashion industry and the social/environmental damage it is having on the planet.
Tze Ching believes it is our privilege and responsibility, as entrepreneurs, to create a positive impact through our work.
She believes, both in life and business, that we should LEAD WITH PURPOSE.
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
See omnystudio.com/listener for privacy information.