The Reluctant Marketer: Recent Episodes
Matthias Bohlen
Marketing doesn't come naturally to everyone. Matthias explores with his guests what our listeners can do who don't "want" to do marketing but feel they "must".
Matthias realizes that his upcoming book needs a new title. This episode shows why and how.
Matthias chooses to build an "attention engine" for his new book before he goes on to write more chapters for it.
2Quiet2Market.com is not only software anymore, it now has an online community. Reluctant marketers can work on their understanding of marketing there, then use the software when they already know the "rules of the game".
Again, it takes Matthias much longer than he thought to finish a feature. He blames external factors, of course!
Matthias is working on the Single Login Feature so that the users of 2Quiet2Market can access the software and the online community with one single email/password.
Matthias joins the "Useful Authors" community to have a support group while he writes his book. And he needs to write some code to integrate the community software and his SaaS to avoid dual logins.
The table of contents for my new book "Marketing for Introverts" is done. Now there is an important validation step that I need to do before going into "full-throttle writing mode".
Yesterday, I struggled with Scrivener, an authoring tool that I want to use for my new book "Marketing for Introverts". Here is what I found out.
Matthias thinks about how to change his business model for his marketing software for introverts, turning it into a product bundle with a book, a community, and the software.