The Unbound Entrepreneur Podcast: Recent Episodes
Ashley Mae Fernandez & Rachel Olstad
In this episode, which is part 2 of our 4 part series around our unruly marketing concept we call Mind Messaging, we're sharing a very difference stance on marketing & messaging than what is being taught in the industry. As an entrepreneur, coach, strategist, healer or anyone marketing your business online you're constantly being told to market to & sell the RESULTS that your clients can achieve when they work with you. We agree that this can work.
However, we have a much deeper and more effective approach that helps you speak directly to your ideal client's subconscious mind, get straight to the heart of the problem for your clients and drastically shorten the sales cycle. Buckle up for some strategic & subconscious shifts that will disrupt (in the best way!) your current messaging practice and will help you stop speaking to the RESULTS and start speaking to the REASONS your clients don't have the results in the first place.
Don't forget to join us for our upcoming Mind Messaging Masterclass on May 3 to learn how to create potent & compelling messaging that speaks directly to your absolutely perfect fit ideal client's subconscious mind...and their soul, so they can't help but want to buy anything you sell to them.
Click here to sign up & join us
https://www.facebook.com/groups/theunboundentrepreneur/
One of the biggest frustrations we see our clients struggling with that affects all entrepreneurs, is trying to solve the problem of people not buying your offer. We see it all the time, people spinning in confusion with thoughts like:
"People tell me I'm so inspiring and they love my content...but they're not buying!"
or even
"I'm so dang good at what I do and my clients get amazing results...why aren't more people buying?"
In this episode, which is part 1 of our 4 part series around our unruly marketing concept we call "mind messaging"...we're exploring 3 main reason why people aren't buying and what to do to actually SHIFT your messaging & marketing in a way that will lead to more sales.
We're sharing our unique approach to why people aren't buying when it comes to your identity, the results of the offer you are selling and your ideal client.
Don't forget to join us for our upcoming Mind Messaging Masterclass on May 3 to learn how to create potent & compelling messaging that speaks directly to your absolutely perfect fit ideal client's subconscious mind...and their soul, so they can't help but want to buy anything you sell to them.
Click here to sign up & join us
https://www.facebook.com/groups/theunboundentrepreneur/
If you're wanting to take this work to the next level and get weekly coaching & teaching on all things marketing, messaging & mindset, join us in Unbound Marketing here:
https://theunboundentrepreneur.podia.com/unbound
This week on The Unbound Entrepreneur Podcast, we are so excited to talk about business partnerships with Megan Huber and Nikki Nash, another entrepreneurial powerhouse partnership! We're discussing the joys and challenges of building a business partnership & we share our personal experiences and lessons learned as partners in a rapidly changing online business and coaching industry. Whether you're already in a partnership, considering or or are just curious to hear the behind the scenes, this episode is for you.
In this episode we are covering:
- How our partnerships came to be
- The importance of shared values, vision, and goals in building a partnership
- What to look for in a business partner
- The benefits of having complementary skills and strengths
- The best parts, most challenging parts & unexpected parts of a partnership
- Making decisions and resolving conflicts together
- Tips for building effective communication and trust
- How to effectively merge two people, two identities and two approaches into one business
- Navigating a changing coaching & consulting industry and being adaptable
- The importance of consistency, authenticity, and value in building an audience
- Having radical trust in yourself, your partner, your vision, your clients & your audience
Enjoy!
To learn more about and join our lifetime access signature marketing program Unbound Marketing, click here:
https://theunboundentrepreneur.podia.com/unbound
Connect with Nikki & Megan here:
https://www.facebook.com/megan.j.huber
https://www.instagram.com/nikkinashofficial/
We’ve got a hot topic on today’s podcast- consensual marketing & sales and what that means specifically for coaches, consultants or strategists in the online coaching industry. If you’re so sick of the constant bait and switch, pushing and prying on pain points and pressure filled marketing and selling tactics, you are in the right place. We are diving into what it actually means to have consensual marketing & sales and why it's so crucial for both the coach/service provider and the client.
Everyone in the online entrepreneurship and coaching industry tells you to be more bold, direct, and audacious in your marketing and selling. But there are many ways that this is actually working against you, against your clients and ultimately against your success if you aren’t doing it in an ethical and effective way. We’re here to clear all of that up for you so you can start becoming an even more discerning buying AND a more effective marketer.
You want to know how to kindly and lovingly provoke your potential clients into taking action (instead of making them feel like garbage so they buy) and we’re here to teach you just that. Let’s bring a breath of fresh air to marketing & sales and have fun doing it.
To learn more about Unbound Marketing and to join, click here:
https://theunboundentrepreneur.podia.com/unbound
If you loved the show, please take a moment and leave us a rating and review here:
https://podcasts.apple.com/us/podcast/the-unbound-entrepreneur-podcast/id1656808184
In this episode, Rachel is joined by Intuitive Nutrition Coach Renata Trebing to chat about all things energetics, intuition, our relationships with our bodies, Human Design, pleasure, and tuning into our bodies innate wisdom. We dig into our personal experiences of increasing the volume of our intuition on a daily basis and understanding the difference between intuition and ego. We also discuss how to make intuitive decisions in all areas of life and business lives to unlock our deepest potential that will help us thrive as powerful women & entrepreneurs in business, relationships, and our overall health and wellbeing.
To learn more about Unbound Marketing and to join us inside, click here: https://theunboundentrepreneur.podia.com/unbound
Connect with Renata here: https://www.nourishwithrenata.com/
As an entrepreneur, you likely made daily lists of things you want, desire or goals you are working towards in your life and business. We are told to dream big and we love dreaming big, adding things to our vision boards and manifesting more money, new clients, opportunities and success. All the spiritual gurus and coaches out there are telling you to "let it be easy" and "follow the flow" yet you still feel like creating your dreams and reaching your goals is so heavy, hard and filled with pressure. On today's episode we're talking about why even though you WANT something and it seems you are "doing" everything right to make it happen, it still isn't happening. It all has to do with some sneaky subconscious programming, your energetic upper and lower limits and turning your wants into needs and on this episode we're going to make it all make sense for you so you can start actually declaring what you want AND receiving it.
To learn more about Unbound and to join us inside, click here:
https://theunboundentrepreneur.podia.com/unbound
The rags to riches story may be keeping you stuck. We've been conditioned to love the rags to riches story where the victim overcomes their obstables and problems after a hard hard struggle and finally defeats the villian or creates a new life for themselves. We see this rags to riches struggle story happening in business and in entrepreneuship in marketing, messaging, branding and storytelling daily and of course we have a different and counterintuitive take on this topic that we think will be incredibly refreshing. Join us to hear why telling, believing, resonating with and focusing on the rags to riches "struggle story" may actually be subconscious keeping you stuck in the the struggle and how to shift out of it so you can let go of the struggle and start really thriving in every area of your life and business and especially when it comes to your money.
To learn more about Unbound and to join us inside, click here:
https://theunboundentrepreneur.podia.com/unbound
How many times have you written a marketing post for social media, sent an email or did tons of networking and have been so disappointed, frustrated or even resentful that you didn't get immediately get engagement, replies, or clients? Yea, we've all been there. And we have a term for that. We can it success entitlement and it it's one of the biggest things that will send you into a self sabotage cycle in your business and kill your momentum. On this week's episode, we explore the topic of success entitlements, how it shows up and the subconscious programs that create it, the difference between abundance marketing and transactional marketing and how to work with you ego instead of shaming it to shift out of this success entitlement mindset and into deep connection with yourself, your business, your marketing and audience.
To learn more about Unbound and to join us inside, click here:
https://theunboundentrepreneur.podia.com/unbound
The world is waking up and more and more people every day are having their own spiritual awakenings. And in entrepreneurship, we've seen a massive shift from the hyper masculine paradigms to a softer more powerful feminine approach that is more about the being and less about the doing. We believe that the secret sauce is in the middle where the spirituality and subconscious work meets the strategy and in order to bring these two components together in a working partnership for yourself and your business, we have to focus on embodiment. If you've been doing the inner work for a while you've likely heard the term embodiment. But your logical mind is still wondering: what does that actually mean and HOW do I achieve that?
On today's episode we are joined by spiritual advisor, mindset coach, speaker and author Tracy Litt to chat all things embodiment and we answer the question of HOW to get out of your head and into your body so you can tap into your intuition as one of the most powerful ways to 10x your income and impact and amp up the potency of your marketing without burning out.
To learn more about Unbound and to join us, click here.
https://theunboundentrepreneur.podia.com/unbound
Connect with Tracy Litt here:
https://thelittfactor.com/
"I just need to find more clients" or "where do I find my clients?" We hear it all the time from coaches, consultants, service providers and really any entrepreneur who's not making the sales they want to be and wants to be signing more consistent clients.
Maybe you've even said or thought this seemingly innocent sentence. If you have, be honest, how do you FEEL when you think about "FINDING" clients? Whatever the feeling, it likely doesn't feel good. On this week's episode, we are exploring the difference between finding clients and attracting clients and how to make the subconscious, energetic and strategical shifts to help you show up so powerfully online and in your marketing that you'll never again think about finding clients because they will begin to find YOU.
To learn more about Unbound and to join us, click here.
https://theunboundentrepreneur.podia.com/unbound
We've all heard the common expression used in marketing and sales that says "Sell Them What They Want, Give Them What They Need". And on today's episode, we are diving deep into why we do NOT agree with this phrase, all the reasons this sneaky expression is actually incredibly toxic to your relationship with yourself, your business, your marketing, your clients and the delivery of your offer TO your clients. If this expression has never felt good to you, you're not alone. And if you've been marketing your business with this idea in your mind...we encourage you to try on our counterintuitive take on this marketing tactic for yourself.
To learn more about Unbound and to join us, click here.
https://theunboundentrepreneur.podia.com/unbound
If it feels like you've been showing up, marketing your offer, doing all "the right things" and still aren't seeing the sales, clients and results you want...it might be because you're unintentionally making it harder than necessary for people to find you and pay you. In this episode, I'm breaking down 4 main ways you're making it hard for people to pay you, the symptoms to look for to know if you are doing this too and also how to solve for them. We'll also dig into the mindset around why you might be doing these things and how to solve for and shift these subconscious belief patterns that are running the show and affecting everything in your business from how you show up, when you show up, the words you say in your content and how easy or hard you are making it for people to pay you. Marketing and business don't have to be hard and complicated. Let's make it more simple and more fun by making it easy for people to pay you. Join UNBOUND here:https://theunboundentrepreneur.podia.com/unbound
When Sam first came to work with Rachel in the fall of 2021, she was completely burnt out from her in person physical therapy practice, had closed up shop during the 2020 pandemic and was desperately trying to figure out how to transition her business and practice to the virtual space so she could make more money, create more freedom in her schedule that she deeply craved and find the fulfillment she has lost in her traditional PT work. In this episode, Ashley interviews both Sam and Rachel about their work together and all the major shifts that have happened for Sam over the last year including complete soul level identity shifts in becoming a holistic physical therapist and creating and selling out offers that she loves to clients who drop out of the sky excited to pay her. Sam hired Rachel for the strategy she thought she needed but ended up with more than just strategy. As a human design generator, Sam was desperately wanting to follow the fun and do things in her business that light her up and through her year of deep transformation and following the fun, she created life and business altering shifts to the way she thought about and approached social media, working with clients 1:1, judgement and rejection from peers and also experienced so much healing in her relationship with herself and her relationship with money. As any entrepreneurial journey, Sam's path to deep, sustainable success was not linear and was filled with tons of road bumps...join us to listen in as we spill all the tea on this episode.
As a coach who has over 18 years of marketing experience this is one of the main reasons I see why clients aren't attracting perfect fit clients. In this episode I am going to be breaking down why your copywriting, messaging and tone might be off and the sneaky subconscious mindset behind running it all.
2023 is here and we're feeling feisty. On this week's episode of the Unbound Entrepreneur we're going on a little rant about trends we've seen in the personal development and coaching industry over the past few years especially when it comes to marketing, messaging and sales. We're diving into topics around masking hustle culture with spirituality, the masculine and feminine pendulum swing, charging high ticket, manifestation misconceptions, messaging that prods on pain points, creating empowered buyers and so much more. We're sharing not only what we hope and predict will change in 2023 in the realms of business, entrepreneurship, marketing, messaging and coaching but also what we as team Unbound Entrepreneur plan to do about it. We're done with the smoke and mirrors and it's time that more disruptive leaders like us stand up and pave a new path in the industry and lead with honesty, integrity, and commitment to our work, our growth AND our clients. Enjoy this week's fired up episode and if you resonate with what we're sharing and want to help us shout it from the rooftops, we invite you to start blazing these new trails with us. Big things are coming in 2023 and we're here for it.
After a combined 10 years of coaching in the online marketing space, this is one of the main marketing mistakes we have seen with our clients and it all boils down to the infusion of mindset work with the strategy.
If you've been in business or entrepreneurship, especially online business, for longer than 5 minutes you've likely had that terrible thought and feeling that you are invisible. Feeling frustrated or defeated that you're so good at what you do but it seems like no one cares, no one is listening or paying attention...if you've felt this way you're not alone. Whether you are networking, creating content and marketing via Facebook, Instagram, Tik Tok or even Linked In, podcasting or blogging...at the end of the day the where doesn't matter, feeling invisible is a belief problem.
On this episode we're diving in to some of the most common ways this pattern shows up in our business and marketing and some really thought provoking question to help you shift into a more productive thought patterns that will have you showing up powerfully and confidently, taking up space in your industry and in the marketplace and creating content with messaging that has clients paying you...AND paying attention.
You are an entrepreneur. The world needs your gifts. No one wins when you play small and it's time to be seen, be heard and be paid.
Come chat with us all about "doing the dark work" with former NFL Athlete, 2x American Ninja Warrior contestant on NBC, husband, dad serial entrepreneur, international motivational speaker, host of the Aww Shift podcast, author, and the founder of Identity Shift coaching, And Ashley's coach - Anthony Trucks.
On this episode of The Unbound Entrepreneur, we dig into all things entrepreneurship, self development, mindset and inner work. Anthony breaks down his personal journey with doing the behind the scenes work that has allowed him to reach the success he has acquired in his life and business.
We take a deep dive into the realm of identity work and what it actually takes to be successful in life and business and create a lasting legacy of our work in the world. If you've been in the personal development world for longer than a minute and you have big goals and even bigger dreams...you are no stranger to mindset & subconscious work. Anthony has his own term for it- he calls it the "dark work" and on this episode we talk about the reality that true lasting change at an identity level is not always easy, fun or quick.
We get brutally honest about our own journeys and share examples of how we have all done this "dark work" and all the massive successes it's led us too. But we also breathe a breath of fresh air into the topic and shine light on the fact that the "dark work" is can be intense, arduous, unseen, unsexy and sometimes grueling. But there is no way around doing this inner, mental and emotional work is you know you are made for big things. We also break down how to use this work in your marketing and business.
This episode is a must listen for every business owner, entrepreneur, athlete, and human who aspires to do great things in their life. The Dark Work is key.
Links to connect with Anthony
Website - https://anthonytrucks.com/
Instagram - https://www.instagram.com/anthonytrucks/
This isn't some inspirational podcast episode where we share 3 simple tips that you will never implement-- this is getting down to the brain science behind why your messaging is not attracting perfect fit clients. I dive into the mindset shifts, and give tangible examples on how your mindset is driving the words and energy in your messaging and marketing. I give you tangible examples from the belief "I have to work hard to make money" and how that shows up in your sales process, marketing, ideal client and messaging.
Join Us Inside Unbound --> https://theunboundentrepreneur.podia.com/unbound
In this episode, we're digging into the "HIGH VIBE" myth that is preached in so many mindset, personal development, healing and spiritual spaces in the online business and entrepreneurial spaces. We see it all the time, women become obsessed with healing and doing mindset work and when they experience negative emotions or don't manifest everything they want or don't hit their goal immediately....they think something has gone wrong or worse, that something is wrong with them. This often ends up in gaslighting themselves to "think positive" or "stay high vibe" and end up using the Law of Attraction and other universal laws and principles against themselves. In this episode, we're here to completely disrupt this pattern, offer some counter intuitive perspectives and approaches that we don't see talk about enough in the industry and share what to ACTUALLY do when it feels like the mindset work isn't working.
Join Us Inside Unbound --> https://theunboundentrepreneur.podia.com/unbound
As an entrepreneur, it's inevitable that you will be faced with other people's thoughts & opinions about your business and their thoughts about money. Today, we are exploring what to do and how to process being triggered by other people's words, thoughts and opinions. I will share with you some real life examples of what these conversations often look like and I'll walk you through some powerful coaching, NLP and intuitive and energetic exercises that harness the power of your subconscious mind, your ego and your higher self to help you not take it personally, stay empowered and avoid defensive arguments especially when dealing with a spouse, partner or someone close to you. To learn more about working with us inside our program Unbound, head to:https://theunboundentrepreneur.podia.com/unbound
If you've ever heard the phrase "selling is serving" and it just didn't sit right with you, you're not alone. This is just one phrase we've heard as entrepreneurs over and over again in regards to sales and marketing that we are chatting about on the episode and we're debunking why this phrase and perspective may actually be hurting you and keeping you playing small in your business. Tune in to hear our top 3 unconventional yet powerful mindset shifts that have helped us and our clients release attachment to marketing, selling, making money and signing clients so we can show up, share without an agenda and create compelling messaging without the pressure the fear of rejection and judgement running the show. Our flagship group coaching program for entrepreneurs, Unbound is now OPEN for enrollment.Click here to learn more and to sign up: https://theunboundentrepreneur.podia.com/unbound
"Selling is Serving" is a mantra or motivational quote we hear in the entrepreneurial world -- but is it actually true? Join Ashley Mae Fernandez as she digs into the subconscious thoughts behind this one marketing phrase and how it has caused more resistance than motivation. Through the understanding of NLP, subconscious patterns and the power of how our perception is our projection she offers a mindset shift that has allowed her to close clients without sales calls and build a multi-six figure business.
To learn more about working with us inside our program Unbound, head to:https://theunboundentrepreneur.podia.com/unbound
Manifesting your dream business & life isn't always sunshine and rainbows. There are going to be times where you doubt, question yourself and your plans, and find yourself in scarcity thinking where you focus on all the things that you think you don't have enough of; time, money, energy, support, freedom, appreciation, success, clients, the list could go on. In this episode Rachel is sharing one of her favorite simple conscious manifestation exercises & hacks that you can do wherever, whenever with absolutely zero prep work. In just a few minutes, you will be able to instantly boost your vibration, shift your entire perspective and perception of your current reality and give your RAS (reticular activating system) LOTS of proof that you truly already do live an abundant life...and that more is coming. We know you're going to love the episode and always appreciate you taking the time to leave an honest review of the podcast. Leave a review here: To learn more about working with us inside our program Unbound, head to: https://theunboundentrepreneur.podia.com/unbound
Every entrepreneur has "failed" launches. It happens, it's not a problem and it's part of the process. In this episode, we open up and share vulnerably and candidly about our first launch of our program Unbound and how it did NOT go as expected. We are sharing the full story of what happened, what we did (and didn't do) strategically, and the mindset & emotional state we were in before, during and after the launch. You'll also hear the counter intuitive reason we were actually extremely grateful for this experience, the mindset we embraced that helped us learn, grow, pivot and move forward from this disappointment and how we are using this failed launch as the catalyst to our next level. If you've ever had a launch that didn't go as planned, we know you will relate. And if you haven't? Take our experience and embodied wisdom and put it in your back pocket to pull out as a pick me up if you are ever faced with a "failed" launch in your own business. You've got this. We know you're going to love the episode and always appreciate you taking the time to leave an honest review of the podcast. To learn more about working with us inside our program Unbound, head to:https://theunboundentrepreneur.podia.com/unbound
Join Ashley Mae Fernandez and Rachel Olstad as we talk about our entrepreneurship journey leading us to eventually become business partners and co-founding The Unbound Entrepreneur.