Video Lion: Recent Episodes
Neco Turkienicz
I’m Neco Turkienicz from Leib Productions, and this is Video Lion. This podcast is dedicated to everything related to video content for businesses, from the different ways to create this type of content, through the various methods to deliver it, and mainly to the ways to make videos work for you and generate more business.
Keeping visitors on your site can sometimes feel like an uphill battle. With the digital world buzzing with distractions, a high bounce rate— which is when visitors leave your site too quickly—can signal missed connections and lost opportunities.
But there's a potent tool in the digital marketer's arsenal that not only grabs attention but also has the potential to transform how visitors interact with your website.
In today’s Video Lion, we will dive into some smart strategies to use video effectively and keep those visitors engaged longer.
Come with me!
Ever pitched a super cool idea or product, only to have doors slammed in your face with a chorus of "No thanks"? Well, you're not alone. Every great idea gets its fair share of skeptics. But here's the deal: objections are not the end of the road; they're just the beginning. And that's where the magic of persuasive video content comes in. It's like the wand that turns pumpkins into carriages – objections into opportunities. And that’s what we will check in today’s Video Lion. Come with me! To learn more about video for business go to: https://www.leibproductions.com/
Today we will dig a bit deeper into client video testimonials and the influence they have on consumer decisions. Video testimonials are having more than a moment; they're revolutionizing how customers make their buying decisions in a marketplace that's louder and more crowded than ever. So let's merge into this fast lane and explore why these honest short videos have become the MVPs of marketing strategies. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
Ever wonder why some videos pop up on the first page of search results while others languish in the unseen corners of the web? It's not just luck – it's savvy SEO techniques, my friend. And for videos, it's a whole different ball game. So today, we’re gonna touch on some important actions you can take to help your videos pop out more online. Come with me To learn more about video for business go to: https://www.leibproductions.com/
Let's talk about something that I’m passionate about and that can really flip the script on how customers view your brand: client video testimonials. You see them everywhere now — those short videos where real-life customers rave about how your product or service. But what's the big deal with these videos, and how do you make one that doesn't just sit there but actually works its magic in gaining a prospect’s trust and actually helping you close a deal? Come with me!To learn more about video for business go to: https://www.leibproductions.com/
With the ever-growing digital landscape, finding innovative ways to connect with customers is always a challenge, but it is also essential for businesses aiming to thrive. Personalized video messaging offers a unique and compelling way to engage with customers on a level that traditional methods can't match. In today’s Video Lion, we will examine what is Personalized Video Messaging and how YOU can use it to bring your customer relationships to the next level. Come with me!
As a business owner, you understand the power of content, and especially of video content, in connecting with your audience. But how do you know if your videos are hitting the mark? That is where video analytics comes in – it’s your guide to understanding viewer behavior and refining your content strategy for better results. How to do that? That is what we will examine in today’s Video Lion. Come with me!
We live in the digital age, where the landscape is ever-changing and competition is intense. In this age, a strong brand identity is not just important; it's essential. Whether you're a startup or a seasoned enterprise, a solopreneur or the CEO of a large corporation, one thing is clear: in branding, content is king, and video is the king of content! Why? Because video content is a dynamic and compelling tool that brings brands to life. Unlike static text or images, videos allow you to connect with your audience on a deeper level by combining visuals, sound, and storytelling to craft a memorable and authentic brand experience.
In today’s Video Lion, we will dive into the building blocks of Video-Driven Brand Identity. Come with me!
Are you using videos in your email campaigns? I’m asking for a reason: using videos in your email marketing can really give it a boost and get people clicking! So, in today's Video Lion, we're gonna lay it all out for you - a complete guide on how to use videos in your email marketing campaigns to get better results. Come with me!
If you’re a business owner, you may be, right now, sitting there, sipping your coffee, and thinking about the next big thing to elevate your brand. And guess what? I've got just the ticket for you – video content. Yep, that's right. But not just any videos, mate. We're talking about ones that inform, educate, and entertain. How to do this? That is what we will check out in today’s Video Lion. Come with me!
Here’s a little secret: We’re all a bit nosy. Seriously. We are. Don’t deny it. You’ve caught yourself clicking on those ‘day in the life’ videos of random folks you don’t even know or sneaking peeks into how a delicious croissant gets made. Why? Because there’s something undeniably magnetic about peering behind the curtain. It’s human nature.
So, what if businesses started using that very human instinct to their advantage? And no, I’m not talking about some Black Mirror-ish, Big Brother situation. I’m talking about the low-key phenomenon that's on the rise: behind-the-scenes (BTS) videos. Businesses are pulling back the curtains, showing us the magic that happens backstage, and guess what? It is helping them generate more business. In today’s Video Lion, we will check why BTS videos work and why many businesses are using it. Come with me!
Whether you're a small business owner, a content creator, or just someone who wants to share videos on your website, there's a big question you've probably pondered: Should you self-host your videos on your website or throw them up on video platforms like YouTube or Vimeo and then embed them on your site? That is what we will check in today’s Video Lion. Come with me
Ready to rock the second part of our Video Lion series on using video content for killer SEO? Before we start, allow me just a little commemoration: this is Video Lion number 50, and I just wanted to say I’m grateful for everyone that takes time to watch our videos.
Thank you! Ok, enough with the celebrations. Let's crank up the volume and dive right in! Come with me!
Today we will dive into the exciting world of SEO and video content. This will be a two-part Video Lion Series, where we're going to uncover the secrets to boosting your website's visibility using those captivating moving pictures – videos! Now, let’s start upgrading your SEO with video. Come with me!
Video sitemaps and how to create them:
https://developers.google.com/search/docs/crawling-indexing/sitemaps/video-sitemaps
https://www.xml-sitemaps.com/video-sitemap.html
So, you’ve decided to dip your toes into the vibrant world of video marketing on social media. That is certainly a brilliant move! But here's the catch: every platform is like a different ballroom, and you’ve got to dance to its unique tune. In today’s Video Lion, we will break it down so your business video doesn’t just fit, but absolutely rocks on each platform. Come with me!
Hey there. In today’s Video Lion, I would like to talk about a common hiccup in the video-making game. Picture this: You’ve just finished creating the perfect business video. The visuals are crisp, your graphics are on point, and the content? Awesome. But wait, there’s a sneaky villain in the shadows: subpar audio. Let’s unpack this one. Come with me!
As a customer, have you ever found yourself stuck on the phone for what feels like an eternity, desperately trying to describe the issue you're having with a product or service? It's a pain, right? Well, as it turns out, businesses are realizing there's a better way to do customer service.
In this edition of Video Lion, we're diving into how integrating live video chats into your customer service can not only boost engagement but also fast-track solutions. Come with me!
Nowadays, it has become very easy to create videos with our smartphones, and people love creating videos. On the business side of things, user-generated content continues to prove itself as a great asset for businesses. More specifically, user-generated video content has turned out to be a game-changing tool for growth. Yes, I’m talking about those unfiltered, organic, sometimes even chaotic clips that flood the internet. They're pure gold, andleveraging this resource strategically can significantly boost your brand’s visibility, your customer engagement, and your sales. That is what we will examine in today’s Video Lion. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
In this era of technological revolution, it's indisputable that mobile usage has taken center stage. Whether we're accessing information, shopping online, or entertaining ourselves, mobile devices offer the convenience of doing so anywhere, anytime. Making Your Videos Mobile Friendly isn't just an option anymore; it's a necessity. That is what we will explore in today’s Video Lion. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
In our last Video Lion, we established why video is a potent tool for e-commerce and discussed some strategies to leverage it effectively. Today, we’re going to focus on the practicalities: how to bring these strategies to life. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
In today’s digital-first world, businesses, and especially those in the e-commerce sector, are feeling the pressure to keep up with the ever-evolving online shopping experience. One very efficient tool that has taken center stage in the revolution is video. Now, you might be thinking, "Video? For e-commerce? Why and how?" Well, that is what we will examine in today’s “Video Lion”. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
Do you do any Public Relations for your business? Well, today, PR isn't just about crafting snappy press releases anymore. We live in an age where audiences can't get enough of visual content. PR is a wide-ranging field that covers social media, content marketing, crisis management, and of course, video production. So, since we are here at Video Lion, let's delve today into how businesses can harness the power of video content to level up their PR strategies. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
The customer journey isn't a hop, skip, and a jump. It's more of a winding path, complete with scenic stops along the way. Each of these stages calls for a unique type of video content. That is what we will discuss in today’s Video Lion. Come with me! To learn more about video for business go to: https://www.leibproductions.com/
You're smart, you're savvy, and you're plugged into the world of social media. And by now, you've probably figured out that plain old text posts aren't doing the job anymore. The secret sauce? Video content. It's got clout, and I'm going to show you how to use it to pump up your engagement and reach. This is what we will talk about in this Video Lion. Come with me!
Today we dive into a bit of a spicy topic - the art of using video for crisis communication and reputation management. I know we’re getting into the PR deep end, but don't worry. It's not as scary as it sounds. That is what we will discuss in today’s Video Lion. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
These days, creating videos is important for any type of business. Videos can help you connect with your target audience, build a strong relationship, and boost conversions. But connecting to an audience is easier said than done. To make an impact, to connect, and to grab people’s attention, it's not enough to create videos that look and sound great. It is essential to show empathy and understanding towards your audience. How do you do that? That is what we will uncover in today’s Video Lion. Come with me!To learn more about video for business go to: https://www.leibproductions.com/
So, you’ve created some video content for your business – a branding video, an educational video, a webinar or maybe some client video testimonials. First of all, congratulations! You did something great for your business, and if you used it wisely, I’m 100% sure you saw results. But as much as the result was great, is this all you can get from your video content? The answer is absolutely NO. You multiply your results by repurposing your video content. That is what we will examine in today’s Video Lion. Come with me!
To learn more about video for business go to: https://www.leibproductions.com/
One of the main reasons Client Video testimonials work so well as sales tools is that they generate trust. And one of the main factors that generate trust is identification and empathy – that means you can imagine yourself being in the situation that the client is describing. When it comes to making purchasing decisions, people often look out for advice and guidance from people who they perceive as similar to them. This is a concept known as "social identification," and it plays a crucial role in the psychological and behavioral effects of client video testimonials. And this is what we are going to examine in today’s Video Lion. Come with me!
It would be obvious to say that having a website is essential for any business. But simply having a website is not enough; you need to drive traffic to it to get potential customers. There are many different ways to do that, and one of the most effective ones is through the use of video content. In today’s Video Lion, we give you some practical tips to boost your website traffic using video. Come with me!
In a previous chapter of Video Lion we talked about Web 3.0 and how video content can be used in what is the next phase of the internet. The fact is that Web 3.0 is already here. We are just entering into it gradually. So today I want to dive into this topic a bit deeper, to show how this new and decentralized type of web enables new uses and applications for video content that were not possible with Web 2.0. Come with me!
Most business owners know that creating video content is a must if they want to have an effective marketing strategy. It is one of the most engaging forms of content that can help businesses reach a wider audience, build brand awareness, and boost sales. But creating video content without a strategy can be a waste of time and money. No business creates video just for fun. To make the most of your video content, you need to put together and implement a video content strategy. That is what we will learn how to do in today’s Video Lion. Come with me!
Video has become a crucial tool in the world of business. It’s an effective way to communicate information, market products, and train employees. But, before you hit record, you need to know the legal considerations involved in using video content. The last thing you want is for your video content to be blocked by social media platforms. Today we will take a closer look at what you need to know to avoid any legal pitfalls with your video content. Come with me!
You might have heard a lot of talk lately about the Metaverse and how it's changing the way we live and work. If you haven’t heard of it, the Metaverse is a term that's been used to describe a virtual world that's becoming more and more integrated with our real lives. Think of it like a giant, interconnected, virtual playground where you can hang out with friends, attend events, learn things, and even shop, all from the comfort of your own home.
The Metaverse is made up of multiple virtual environments, powered by the latest in VR and AR technology, that allows users to create their own avatars, explore different environments, and interact with others. It's like a mix of video games and social media, but with the added benefit of being able to experience things in a much more immersive and interactive way.
Now, you might be thinking, why are we talking about the Metaverse? Well, the Metaverse offers a lot of opportunities for businesses to reach their target audience and achieve different business goals. And one of the most exciting ways for businesses to do this is through video content. That is what we will check in today’s Video Lion. Come with me!
In this episode, I want to talk about something that's been making waves in the tech world - Web 3.0. But, since our expertise is video for business, I also want to talk about how businesses can use video content to achieve different goals in this new decentralized and interoperable internet, and how it's different from using video content in the old, centralized internet (also known as Web 2.0). So, sit back and let's dive into this exciting topic! Come with me!
Video has become a powerful tool for employee training in recent years, and for good reason. The use of video for employee training can be highly effective, sometimes even more effective than in-person training. Why? This is what we will check in today’s Video Lion. Come with me!
In our last Video Lion, we talked about why using video for onboarding new clients works better than doing in writing or even in person. Now, there are different types of video that can be used for client onboarding, and each one has its own strengths and weaknesses. In this episode, we're going to talk about the different types of video that can be used for client onboarding, and the best way to use them. Come with me!
When it comes to onboarding new clients, video is the way to go. It's more effective than just sending over a bunch of paperwork and it can even be better than in-person onboarding in many cases. Why do I say that? That’s what we will check in today’s Video Lion. Come with me!
If you're not already incorporating video into your email campaigns, you're missing out big time. Not only do videos increase click-through rates and conversions, but they also help to build a stronger connection with your audience. But why is video so effective in email marketing? That is what we will check in today’s Video Lion. Come with me!
Video has become an essential part of many businesses' marketing strategies and for good reason. Video is a powerful medium that can help you engage your audience, showcase your products or services, and drive conversions. But how do you know if your video campaigns are actually successful? In this Video Lion, we'll look at 5 different methods you can use to measure how successful your videos are. Come with me!
In our last two chapters of Video Lion, we talked about the importance of having a YouTube Channel for your business, and we went over the basic steps you need to take to create your YouTube Channel, in case you don’t have one. If you haven’t seen these chapters, I recommend you go back and listen to them before watching this one. Today, we will move one more step forward and talk about how to upload your videos to YouTube and how to customize them, so that they will get easily found online. Come with me!
In our last Video Lion, we went over how to create a YouTube Channel. If you haven’t seen that chapter, go back and watch it before you watch this video. So creating a YouTube channel for your business is very important, but it is just the first step. You want that YouTube Channel to function as a second website for you, so it can help you generate more business. And for that, you need to customize it. That is what we will talk about in today’s Video Lion. Come with me!
In our last Video Lion, we talked about the importance of having a YouTube channel and how it can help your business. Many businesses have a YouTube Channel, but what if you don’t have one? How do you create a YouTube Channel? That is what we will talk about in today’s Video Lion.
Does your company have a YouTube Channel? No? Sorry to tell you that, but you’re missing a lot of business opportunities. Why is that? Well, that’s what we will examine in today’s Video Lion. Check it out!
If you ask any business person what is the best kind of lead, they will all almost certainly say, “leads that come from referrals”. These are what we call “warm” or even “hot” leads. But referrals are not easy to get. Or are they? That’s what we will check in today’s Video Lion
In our last Video Lion, we spoke about the immense popularity of how-to videos, and how they are good for business. Now, it’s time to get into the weeds and talk about the best practices in creating a successful how-to video. That is what we will check in today’s Video Lion
When have you last watched a How-to video? I bet it wasn't long ago. We all watch how-to videos, and the question is since we always talk about videos for business here, are how-to videos good for business? That is what we will check in today’s Video Lion.
In today’s Video Lion we will continue our series on How To Get Your Video Found on Google. In part 2, we started optimizing your video after uploading it to your YouTube Channel. Today we will talk about another very important video optimization feature: Custom Thumbnails. If you haven’t watched parts 1 and 2, I suggest you use the links on this video or in the description to watch it, so you’ll have the full picture. Check it out!
In our last Video Lion, we started to talk about getting your videos found on Google, and we emphasized the importance of uploading them to YouTube. Now it is time to optimize your videos to make them easier to find. That is what we will talk about in today’s Video Lion.
If you’re creating a video for your business and posting it online, you want it to get found. Otherwise, it will just sit there instead of generating business for you. While nobody can promise you that your video will show up on the first page of Google, there are a few things you can do to help it get there. That is what we will talk about in today’s Video Lion.
You probably have heard the phrase “video works better than text” many times. As much as this statement is absolutely true, have you ever asked yourself WHY is that true? Well, actually, science proves that this is true. In this “Video Lion” we explore why adding video content to your landing pages can increase its conversions by 80%. To back that claim up, we bring some amazing numbers that show how viewers interact with video content and take action. Check it out
Last week we explored the obstacles that prevent some businesses from creating and using client video testimonials. These obstacles are real, but the good news is, there’s a way to overcome them and start enjoying the benefits of using such a great sales tool as client video testimonials. It is called Remote Video Testimonials, and that is what we will talk about in today’s Video Lion.
If you heard me before, you already know that client video testimonials are great sales tools, and also much more effective and trustworthy than written reviews. So why do some businesses refrain from creating these types of videos, when there’s so much to gain by using them?
That’s what we will check in today’s Video Lion!
We all know why testimonials are important for any business. For one, you don’t want to tout your own horn, but the main reason is trust: who doesn’t check reviews or testimonials before buying anything these days? So testimonials are important, but what generates more trust? Written reviews or video testimonials? That is what we will check in today’s Video Lion
One of the most challenging parts of sales is overcoming objections. Most methods to overcome sales objections are based on a live conversation with a potential customer. But what about all the people that check you online and, due to their objections, never give you a chance to talk with them? That is where video can help, in a very effective way. That is what we will examine in today's Video Lion
When you want to learn how to do something, what do you do? That’s right, you go to YouTube. How-To or tutorial videos have become the way people learn how to do anything these days. When we think about growing a business, we immediately think about reaching more people and doing more sales – and that is still correct, but what about customer retention and satisfaction? Isn’t that an important factor as well? That is where having great tutorial videos comes into play. So why is having tutorial videos important for your business? That is what we will check in today’s Video Lion.
In our previous podcast, we explored the value Remote Video Testimonials have as extremely effective tools to help close sales. But where should you post them, and what are the best ways to use them? In this episode, we will examine 5 different and effective ways that you can use Client Video Testimonials to get actual results
Many people talk about remote video, but what are they referring to, exactly? Is it the Zoom meetings or live streaming events we all got used to in these pandemic years? Is it WhatsApp or Skype? Not really. Remote Video production is the creation of professional, high-quality video totally remotely, without the need for a video crew or a studio. But how do you do it, and what can it be used for? That is what we will examine in today’s Video Lion.
Video Testimonials help close sales. This is a strong statement, but is it true? You may have heard that it is good to have client video testimonials on your website and that they can also be good for marketing. But the truth is, client video testimonials are very effective sales-closing tools. That ii what we will check in in today’s Video Lion.
In our last podcast, we talked about the reasons an animation explainer video is a great way to explain, in a concise, engaging, and effective way, how you can help your clients. The next question is: what are the “must-have” elements of an effective and engaging animation explainer video? That is what we will answer in today’s Video Lion.
As a business owner, I do a lot of networking and meet a large number of professionals. When talking with them one-on-one, I’m many times amazed by the range of very useful services they offer, and it always makes me wonder: how many people know about this? That is when I discover that many of these highly skilled professionals have one problem in common: explaining, in a concise and engaging way, what they do and mainly how they can help customers.
So how can we solve that problem? That is what we will examine in today’s Video Lion
To access the written version of this podcast:
https://www.leibproductions.com/having-a-hard-time-explaining-how-you-help-clients-try-this/
To access: the video version of this podcast:
https://youtu.be/8aOgiiVWsJc
A client video testimonial has to be authentic. Yes, I know the term “authentic” is vague and overused so let me explain: by “authentic” I mean believable, engaging, and spontaneous – as opposed to rehearsed, “baked” and mechanical. So, the question is, what is the best way to get an “authentic” testimonial: interviewing your client or asking them to do it themselves? And what works better? That is what we will explore in today's Video Lion
To access the written version of this podcast:
https://www.leibproductions.com/client-video-testimonials-what-is-best-diy-or-interview/
To access: the video version of this podcast:
https://youtu.be/uRXt7k4NCDk
Are client video testimonials more effective than written testimonials? The answer is a resounding yes… but… it has to be done right. And what do I mean by “right”? Hi there, I’m Neco Turkienicz from Leib Productions, and this is Video Lion. This podcast is dedicated to everything related to video content for businesses, from the different ways to create this type of content, through the various methods to deliver it, and mainly to the ways to make videos work for you and generate more business. In this episode, we look at Client Video Testimonials: what are the basic elements you need to create effective video testimonials.
You can see the written and video version of this podcast here: https://www.leibproductions.com/the-must-have-elements-of-an-effective-client-video-testimonial/