Innovation Visual's Podcast: Recent Episodes
Innovation Visual
Innovation Visual is a specialist search marketing consultancy and badged Google Partner based in Surrey, UK. We work with our clients to improve their digital marketing strategy and online presence. Our aim is to provide specialist digital marketing skills and knowledge that can be difficult for businesses to obtain internally. We work across a number of digital channels including search engine optimisation (SEO) and paid search, to support our clients goals in a competitive website space.Do you feel your digital marketing efforts are returning the maximum results for your business? Find out more by contacting Innovation Visual or visiting our website.
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Amelia Fetherstonhaugh, a seasoned marketing and brand manager with over a decade of experience in FMCG retail, not-for-profit, and financial services.
In this fascinating and informative episode, Tim and Amelia dive into the essentials for incorporating sustainability into your marketing strategy.
Among other topics Amelia and Tim explore:
- The importance of sustainability in marketing
- Practical steps for businesses to become more sustainable
- The impact of consumer demand for sustainable products
- Avoiding greenwashing and adhering to regulations
- The future of sustainable marketing
Listen to the episode to discover more interesting insights from their conversation!
What key topics are covered:
An introduction to implementing sustainable practices in digital marketing, how these strategies work, and the benefits they bring to businesses. The importance of sustainability in meeting consumer demand and driving growth. Real-world examples from Amelia’s extensive career and insights on avoiding greenwashing while adhering to regulations and future trends in sustainable marketing.
Amelia Fetherstonhaugh's Bio:
Amelia is a seasoned Marketing and Brand Manager with over a decade of experience in FMCG, retail, not-for-profit, and financial services. She began her career at DDB Group in Melbourne and continued in London, working with major clients like Great Ormond Street Children's Charity, Specsavers, and Procter & Gamble.
Amelia Fetherstonhaugh’s LinkedIn:
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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
"Is 95% of marketing work going to be done by AI by 2025?"
In this episode of Digital Marketing Answered™, Innovation Visual's CEO, Tim Butler, is joined by Performance Director Clotilde Watson, to discuss this bold statement by Sam Altman, the CEO of OpenAI and the future impact of AI on marketing roles.
They discuss how AI is changing the industry and what this may mean for marketing professionals, particularly when it comes to knowledge sharing and keeping up with the pace of AI advancements. Some of the key topics covered include:
Some of the key topics covered include:
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How AI is reducing the need for certain traditional marketing roles
-
The importance of effective knowledge transfer within marketing teams
-
Strategies to use AI for personal career development in marketing
-
The effects of automation on content creation and marketing execution tasks
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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets Yuwon Song, Sales Director and Head of Business Development at Symanto. In this podcast episode, we dive into the fascinating world of AI-driven digital marketing with Yuwon Song, an expert in artificial intelligence and a key player at Symanto.
Among other topics this episode explores:
- The importance of maintaining integrity in data usage and privacy and ethics in AI research
- Segmenting the market by human behaviour and psychological analysis through Symanto’s cutting edge AI technology
- How AI can be used to provide deep psychological insights that enhance marketing strategies
- The future of AI and Hyper-Personalisation
Yuwon Song Bio: Yuwon Song is a seasoned professional in the field of artificial intelligence and personalised customer interactions. With a background in communication and market insights, she furthers the exciting innovations at Symanto, developing AI-driven solutions. Yuwon enhances customer engagement by leveraging technology for tailored, scalable automated interactions. Her career highlights include pioneering projects that bridge the gap between AI capabilities and human intervention, addressing critical challenges in privacy, ethics, and the optimal integration of AI in business operations.
How we fit in: Innovation Visual can help clients utilise this nuanced data, to segment their audiences by emotional groups and build targeted, competitor-beating digital marketing campaigns, through tailored messaging that will appeal to target audiences on a deeper more meaningful basis.
Get in touch with Yuwon through her LinkedIn.
Find out more about psychographic market segmentation and some of Symanto’s successful campaigns on behalf of big names such as Adidas and Apple here.
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About Innovation Visual:
Innovation Visual are a technology-led digital marketing agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with our MarTech Manager, Chris Watson-James.
They explore unlocking the hidden value within your data and how to use it to drive business growth through segmentation.
Key Topics:
· The importance of first party data
· Data centralisation and your customer journey
· Driving value from your data and improving conversion rates
· How to enrich your data in both B2B and B2C
· The value in your segments
· The life-journey of a customer
· Why it’s easier to convert someone who already knows your brand
· Segmentation for reporting and improving your revenue
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🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
With the increased complexity and pace of the marketing sector, taking the time to pause and self-reflect is an invaluable exercise to support sustainable success as a leader and as a team. In this enlightening episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the Co-Founder of Frank Coaching and Team & Executive Coach, Frances Taylor, where Frances reflects on her experiences to reveal insights into how marketing leaders can manage teams better.
This episode covers key topics including:
- The psychology behind managing marketing teams and how you can use this knowledge to become a more effective leader.
- Key tools for self-reflection and why it’s important to understand yourself and your operating methods to empower your team.
- Why more leaders should adopt a coaching and mentoring approach and how they can do this.
- Considering the responsibilities of those in leadership positions and the impact of the ‘leadership shadow’.
Frances Taylor’s bio:
Frances headed national, regional and then global marketing teams over her 20-year marketing career, with her last role spanning responsibility for 20+ countries.
She has worked largely in the B2B space, in her Head of Marketing roles and is now retrained as a 1:1 business coach and Team Coach practitioner.
LinkedIn: https://www.linkedin.com/in/frances-m-taylor/
Website: https://www.frankcoaching.co.uk/
References in the episode:
‘Time to Think’ – book by author Nancy Kline
‘The Coaching Habit’ – book by author Michael Stanier
‘Games People Play’ – book by author Eric Berne
MarketingLeaders #Coaching #Mentoring #LeadersInMarketing #LeadershipStyle #Managing #ManagingMarketingTeams #SustainableSuccess #Self-reflection #MarketingStrategy #MarketingExperts #ManagingTeams #LeadershipTips #LeadershipShadow
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, Innovation Visual’s CEO Tim Butler meets with Paul Watson, Director of the UK's National Innovation Centre for Data and a leading authority on AI.
They explore the fundamentals of machine learning and discuss the benefits and risks of large language models such as ChatGPT, including issues such as hallucination and the necessity of human oversight to mitigate the risks and ensure outputs are fit for purpose.
Key Topics:
- The fundamentals of machine learning and AI
- Model bias and how we can identify it
- Generative AI tools and potential legal ramifications involved with personal data
- AI and marketing leadership
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Episode Links:
https://www.nicd.org.uk/case-studies
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
Did you know that Google algorithms can be updated several times a day? With constant updates and major core updates throughout the year, keeping up with the changes and the impact it has on your digital marketing strategy can be tricky.
In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by Performance Director, Clotilde Watson to discuss the consequences of Google changes for businesses and how you can adapt your strategies.
This episode explores:
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The consequences of Google changes on your business
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Why it's essential to diversify your marketing tactics to adapt
-
Strategies for monitoring Google changes
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🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
Within the realms of tv and film production, product placement and celebrity endorsement can be a creative and innovative way to create strong ad campaigns that connect with your audience.
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, is joined by the CEO and Founder of Hollywood Branded, Stacy Jones to discuss key topics including:
- Why you need to think about how your brand can be mutually beneficial to tv and film production or celebrity
- How a business of any size can create opportunities within this space
- Key ways to measure the success of this type of brand awareness strategy
Stacy Jones's bio:
Stacy is the founder and CEO of Hollywood Branded, an award-winning, multi-million dollar creative agency that enhances storytelling by integrating brands with pop culture driven content, celebrities, and influencers. Over their sixteen-year journey, they have crafted complex and impactful partnerships bringing stories to life with greater resonance for over 250 brands, including BlackBerry, Bumble, Pilot Pen, and Ralph Lauren.
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
Email marketing is an incredibly powerful tool and is a direct and effective way to communicate with your customers and your prospects. It is essential however, to ensure that you're sending the right messages at the right time in order for this tactic to generate impact, especially when it comes to generating revenue.
In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by MarTech Executive and email specialist, Megan Worboys, to discuss how email communication can support the sales cycle.
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
When planning your marketing strategy and activity, it can be challenging to know where to start.
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan.
Huw Waters bio:
Huw Waters is a highly experienced marketing leader, having worked with brands as diverse as Panasonic, Motorola, Whirlpool, and British Airways, through to marketing agencies.
As a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition time and again. Frequently, he works in international settings where his background in languages further enables his excellence in communications.
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🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions.
Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. No business is completely isolated from the economic and political climate it operates in. Leaders need to understand how factors outside their control will impact their business.
This thought-provoking episode will leave you with some key considerations to ensure your business is resilient to ensure marketing success.
Dr Nicola Headlam’s bio:
With over 20 years of experience in economic development, she has developed and delivered strategies and evidence bases at various spatial scales, from local to regional to supra-national.
Her mission is to leverage her expertise as an economist and economic development strategist to to help business and public sector organisations to make better informed decisions and achieve better outcomes.
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🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
Every business has goals... but are they SMART?
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective business goals in marketing.
The discussion explores key topics including:
- The importance of having good data for optimal business goal setting
- How to ensure your goals are specific, measurable, achievable, realistic & timely
- The significance of aligning marketing goals with overall business objectives
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This podcast is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.
Enjoyed this episode? Please leave your comments!
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About Innovation Visual:
Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website ➞ https://bit.ly/3HbHnVA
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.
With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings?
This episode covers:
- Why building trust with your audience is essential.
- The critical things to keep in mind when communicating complex information.
- The power of simplification.
Jonny’s bio:
Jonny Kenyon is Head of Marketing at AppCheck, a cyber-security company focused on vulnerability discovery and management. Jonny is the host of Marketing Dribble Podcast where he gets key insights from guests and shares his own learnings.
With over a decade of experience in marketing and creating content led strategies for E-commerce and B2B businesses, Jonny is here to share his insights.
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.
Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics.
This discussion explores key topics including:
- Actionable steps to get started with your own ABM strategy
- Why making custom content for ABM is important
- The positive impact this strategy can have on your sales and marketing
SUBSCRIBE 📢
🔔 Keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode? Please leave your comments!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute.
Unlock the knowledge of key tactics and the importance of high quality search to enhance your customer’s experience, and boost revenue from innovation and best practice in eCommerce search!
This episode gives practical knowledge and understanding of:
- How to gain better insights into your customer and prospect base through their eCommerce search data.
- The opportunities new technologies such as AI bring to a better search experience and how that delivers greater returns to businesses.
- Strategies to make search more impactful on your eCommerce website whether an aggregator of products or a direct to consumer (DTC) brand.
Rasa's bio:
Rasa Siskute is the Co-founder and CEO of LupaSearch, an intelligent eCommerce search engine that lets eshop drive sales right from the search box. With over a decade of extensive IT project management experience within Fortune 500 companies, Rasa brings knowledge to ecommerce business.
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, CEO and Founder, Tim Butler, joins MarTech Manager, Chris Watson-James, to discuss how lead scoring can transform the way that you prioritise and rank leads based on your businesses goals and objectives.
The discussion explores key topics including:
- How to make engagement scoring work for your business
- The importance of sales and marketing teams working together to build a lead scoring model
- Common mistakes when developing this framework
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence.
The discussion explores key topics including:
- How Generative AI is impacting content creation
- The state of generative AI in the market place
- Tactics to create effective competing content
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Pete Hibbard, Operations Director, to discuss steps required to ensure your website project is successful.
In this episode Tim and Pete consider:
- What essential pre-build processes you need to contemplate with your stakeholders
- Website factors to consider for your target audience
- How to ensure the launch of the website is a success
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies.
The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.
In this episode Tim and Kyle discuss:
- What does the removal of third-party cookies mean for your advertising?
- Strategies to add effective first-party data collection points
- How to re-assess your digital marketing approach
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan.
The discussion explores key topics including:
- The different ways this tactic can help your business
- How to decide which content creators to approach
- Which metrics to measure to see if your campaign was successful
Listen to this episode to find out the top takeaways to successfully implement Influencer marketing in your strategy.
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
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About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of ‘Digital Marketing Answered’, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive to discuss ways to enhance the performance of your Google Ads.
The discussion explores key topics including:
- The success metrics you should measure
- Why you should liaise with your sales teams
- The importance of investing time to structure your Google Ads account
Accelerate the performance of your paid campaigns and make the most out of the insights to improve your marketing strategy. Listen to this podcast to find out more.
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👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of ‘Digital Marketing Answered’, our CEO Tim Butler interviews Chancellor of the Exchequer and MP for Southwest Surrey, Jeremy Hunt.
AI is at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications.
At Innovation Visual, AI is now at the forefront of everything we do in digital marketing. That’s why we interviewed a senior member of the UK Government to discuss artificial intelligence and its impact.
The discussion explores topics including:
- How businesses can succeed with the advancement of evolving technologies such as generative AI.
- How to prepare for the workplace in the new age of technology.
- Why London and Surrey are desirable areas for marketing and creative businesses.
🔔 Subscribe to keep in the loop with the latest episode release.
👀 Watch this episode on YouTube
🫶 Enjoyed this episode and the series? Please leave us a rating and a review!
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Hope to discuss how you can generate new leads through personalisation.
The discussion explores key topics including:
- Building trust and credibility through personalised communication
- Utilising smart content to deliver a tailored experience
Curious about how tailoring your approach can skyrocket your conversion rates? Join us as we explore cutting-edge strategies, practical tips and real-world examples that showcase the incredible potential of personalised marketing. Listen to the episode to find out more.
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Hope to discuss how you can supercharge your B2B sales and cultivate lasting relationships with your customers.
The discussion explores key topics including:
- The importance of keeping your customers
- Increasing sales through retention strategies
- Nurturing existing customers based on HubSpot's flywheel methodology
From proven methods of customer relationship management to innovative sales techniques, we've got it all covered.
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of 'Digital Marketing Answered', MarTech Lead, Vanessa Reid, joins Tim to discuss the key areas of B2C Retention Strategies.
The discussion explores key topics including:
- The impact of the first interaction with your business
- Using data to understand and nurture your customers through personalisation
- Building a community around your brand using communication methodology
B2C Retention Strategies are essential to developing lifetime customer value and understanding your customers is core to this. In this video, we'll explore aspects of this type of strategy that businesses can utilise to provide positive experiences for their customers and generate revenue through long-term customer relationships.
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of 'Digital Marketing Answered', Operations Director, Pete Hibbard, joins Tim to discuss why video is so important in Digital Marketing.
The discussion explores key topics including:
- Whether algorithms favour video
- The value of video for your audience
- How to nurture customers with video
Video has become an instrumental tool in the world of marketing. Through video content, businesses are able to communicate their message to a large audience in an engaging and interactive way. With its ability to convey emotions, showcase product features and tell brand stories, video has a level of impact that simply cannot be replicated through other mediums.
In this episode, we'll dive into the importance of video in digital marketing and explore how businesses can leverage this powerful tool to enhance their marketing strategies and help their brand to stand out in a crowded marketplace.
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Hope Holman, joins Vanessa to discuss Meta's newest social media platform, Threads, and whether your business should be on it.
The discussion explores key topics including:
- The key differences between Twitter (X) and Threads
- What businesses need to consider before joining Threads
- Utilising Threads as an ad-free experience
About Innovation Visual:
Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success.
Get in touch:
💻 Visit our website
📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
📩 Email ➞ info@innovationvisual.com
Connect:
LinkedIn ➞ / innovation-visual-limited
Facebook ➞ / innovationvis
Instagram ➞ / innovationvis
Twitter ➞ / innovationvis
In the world of digital marketing, the question of whether to keep it in-house or outsource to an agency is a common dilemma for many businesses. In this episode, we explore the costs of both options and provide valuable insights on what you need to know before making a decision. With expert advice and real-life examples, we break down the pros and cons of each approach and offer practical advice on how to weigh them up. Whether you're a small business just starting out or a large corporation looking to optimise your marketing strategy, this episode is a must-listen to help you make an informed choice. So, sit back, relax, and let's dive into the world of digital marketing costs in-house vs. agency.
In this episode of 'Digital Marketing Answered', Performance Director, Clotilde Watson, joins Tim to discuss what channels businesses should invest in to get the best digital marketing results.
The discussion explores key topics including:
- The most sustainable channels to invest in for long-term results
- The number of channels you should be utilising in your digital marketing strategy
- The importance of experimentation and testing
In today's digital age, there are countless options when it comes to marketing your brand online. With so many channels to choose from, it can be overwhelming to know where to invest your time and resources. Our latest episode breaks down the top digital marketing channels that will yield the best results for your business. From organic search to social media advertising, we cover it all. Listen now to learn how you can boost your business and connect with your audience like never before.
In this episode of 'Digital Marketing Answered', Operations Director, Pete Hibbard, joins Tim to discuss how to embrace generative AI as part of your digital marketing strategy.
The discussion explores key topics including:
- Defining generative AI
- The limitations of artificial intelligence
- Creating content that delivers value, taking a quality over quantity approach
- The areas where you can use AI practically in marketing
In the digital age, artificial intelligence has become a game-changer in the world of marketing. With its advanced capabilities, the use of AI has dramatically changed the way we approach marketing, and can be used to maximise productivity in the workplace. From idea generation to chatbots, we show you how to harness the power of AI to stay at the forefront of digital marketing, whilst considering the drawbacks of leveraging artificial intelligence.
In this episode of 'Digital Marketing Answered', Client Solutions Manager, Zoe Dunn, joins Tim to discuss getting the maximum out of your marketing budget.
The discussion explores key topics including:
- How the disruption of COVID has changed the structure of marketing budgets
- The benefits of investing in the right technology
- Getting ahead of competitors by being realistic about what you need to break into the game
- Why you should implement a multi-channel approach
As a Chief Marketing Officer, you understand the importance of a strong digital marketing strategy. But what happens when you don't have an endless supply of funds to execute that strategy? In today's episode, we explore ways that you can utilise your budget to increase your ROI and achieve your business goals.
In this episode of 'Digital Marketing Answered', Innovation Visual's CEO, Tim Butler, discusses all-things artificial intelligence, and how AI is changing digital marketing as we know it.
The discussion explores key topics including:
- Differentiating between AI and machine learning
- Utilising the power of AI within your business
- How artificial intelligence can benefit a business through improved efficiency, at scale
- The risks and limitations of AI
In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences.
In this episode of 'Digital Marketing Answered', leading Martech expert, Chris Watson-James, discusses improving efficiency through marketing automation.
The discussion explores key topics including:
- Understanding your audience's buyer's journey stage and mapping content accordingly.
- Improving personalisation and targeting through automation.
- The benefits of automated workflows for content utilisation.
By automating the numerous stages encompassing marketing and sales, your team can gain valuable time to concentrate on strategies and nurturing high-potential leads. This leads to an increase in prospects and customers. Additionally, marketing automation provides a comprehensive and in-depth understanding of potential customer behaviour, resulting in a more nuanced understanding of your target audience.
Listen now to find out more!
This episode of 'Digital Marketing Answered', Simon Bird, Founder and Director of iClab, discusses creating and validating ideas in business.
The discussion explores key topics including:
- Propagating the development of ideas through debate
- Leveraging diversity by bringing an organisation together to voice ideas
- How digital technology acts as an enabler for exploring new possibilities
As an established business, making change happen can be difficult. Listen now to find out how you can discover compelling, attainable avenues for growth to construct the future your company desires.
Martech Manager Chris Watson-James discusses the importance of auditing technology that is used within a business with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, this podcast seeks to help you understand the benefits that come with a tech stack audit.
Our CEO, Tim Butler and Ed Bolton, Partner Manager at Trust Pilot, discuss the importance of customer reviews in today’s competitive market.
Our CEO, Tim Butler and our Senior Inbound Marketing Executive, Vanessa Reid discuss how community can help transform your business in an increasingly physically disconnected and digitally connected world.
Our CEO, Tim Butler and Operations Director, Pete Hibbard explore how to use video for e-commerce with a limited budget. Don't miss all the insightful tips in this week's episode.
Our CEO, Tim Butler and CEO and Co-Founder of inLinks, Dixon Jones discuss the changes to Semantic Search and what the future of Search looks like.
Semantic search is a search engine's ability to produce highly relevant search results by comprehending the user's search intent, the contextual meaning of the query, and the connections between different terms.
Vogue and Vanessa, two of our Senior Digital Marketing Experts, discuss whether Email Marketing is dead and the best strategies to use to generate results and drive revenue for your business.
Discover how to build an effective revenue growth team with Alex King and Tim Butler.
Have you ever considered the benefit of building one revenue team who are aligned and strive towards the same goals? In this episode, we discuss the power of uniting your sales and marketing teams in generating revenue and the strategy behind getting this growth team off the ground.
This video is a must for any business considering selling on Amazon, or looking for ways to make Amazon a more effective channel for their products. Is Amazon the right platform for your business, if so, what is the best way for your business to sell via Amazon. Also, should you consider advertising your products via Amazon too?
Choosing whether or not to sell via Amazon is a multifaceted issue and needs to be considered carefully, in terms of impact on other channels, margin, ease of use, audience access, pricing, brand perception, brand protection and logistics. It's not the right choice for some businesses, but for others, it can unlock serious selling potential. We look at the different aspect that brands should consider before making the decision to trial selling via this behemoth platform.
By the end of this video you will have a lot to think about and some new issues to consider when thinking about how best to leverage Amazon for your brand.
Innovation Visual are a data-led performance digital marketing agency that has the skills and experience to help you plan, identify and implement the right digital marketing strategy for your ecommerce business. Get in touch with us today to talk about how we can help you expand your brand and grow your sales quickly and effectively for the long term.
Visit our website ➞ http://bit.ly/3BASep6
Get In Touch:
Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
Email ➞ info@innovationvisual.com
Connect with Us:
LinkedIn ➞ https://www.linkedin.com/company/inno...
Facebook ➞ https://www.facebook.com/innovationvis
Twitter ➞ https://twitter.com/innovationvis
Are you looking to increase revenue but don't have the budget? In this video, we're going to show you the essential strategies and tactics you need to know in order to leverage your resources and maximize your return on investment. Discover how easy it is to create marketing campaigns that will drive more revenue with minimal spend.
For many businesses, Christmas is a key time for trading. However, it's important to consider lifetime customer value along the way, rather than customers acquired off the back of a discount or special offer. Are your customers aligned with you? Are they here to stay?
Learn how to retain and acquire customers all year round through an effective digital marketing strategy.
Visit our website ➞ http://bit.ly/3BASep6
Get In Touch:
Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
Email ➞ info@innovationvisual.com
Connect with Us:
LinkedIn ➞ https://www.linkedin.com/company/innovation-visual-limited
Facebook ➞ https://www.facebook.com/innovationvis
Twitter ➞ https://twitter.com/innovationvis
3 of our team members recently attended Lisbon's annual Web Summit, defined as 'the world's premier tech conference.' Today we discuss some of our key takeaways, and the impact these factors are going to have on the digital marketing industry as we know it.
Learn about the Power of Community here ➞ http://bit.ly/3XWZ94L
Visit our website ➞ http://bit.ly/3BASep6
Get In Touch:
Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK)
Email ➞ info@innovationvisual.com