Titan Talks: Recent Episodes
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Welcome to Titan Talks, a weekly podcast featuring titans of the home service industry. Each week, Jonathan Stern sits down with experts from the trades — from painters to plumbers and everything in between — for a 30-minute conversation about their origin stories and the growth of their business. Get ready to be inspired!
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In this episode of Titan Talks, host Jonathan Stern speaks with Cameron Williams, owner of Camco Commercial Door Company. Cameron shares his journey as a fourth-generation garage door professional and discusses his transition from residential to commercial doors, including specialized projects like airplane hangar doors. He emphasizes the importance of gaining leads, leveraging social media and digital tools like Topline Pro for marketing. Cameron also touches on the challenges of managing a growing team and his aspirations to expand the business further in the coming years. Cameron concludes by reflecting on his proudest moments, particularly successful large-scale installations.
(0:00) - Introduction and Welcome
(1:05) - Cameron’s Origin Story
(2:45) - Starting Camco Commercial Doors
(4:25) - Splitting from the Family Business
(6:00) - Early Challenges: Gaining Leads
(7:00) - Marketing Approaches Before Topline Pro
(8:40) - Leveraging Facebook Groups for Leads
(10:15) - Getting Reviews from Customers
(11:30) - Transition to Commercial Doors
(13:10) - Current State of Camco Commercial Doors
(15:00) - Managing and Growing the Team
(17:00) - Future Goals for the Business
(18:20) - Upgrades in Equipment and Machinery
(19:20) - Process of Handling New Leads
(20:25) - Challenges in Closing Leads
(21:40) - Evolution of the Garage Door Industry
(23:40) - Rapid Fire Round: Personal Growth
(24:10) - Biggest Mistake: Marketing Investment
(24:50) - Personal Goals and Financial Freedom
(25:40) - Proudest Moments at Camco
In this Titan Talks episode, Jonathan Stern sits down with Matt Hitchcock, owner of The Grass Guys, a landscaping company in Evansville, Indiana. Matt shares how he started the business at 15 with just a push mower and grew it into a successful enterprise, despite returning to corporate work during a drought. In 2019, he took the plunge to go full-time, focusing primarily on high-end residential properties. Matt discusses the challenges of managing the business solo, the importance of a strong online presence, and the satisfaction he gets from direct customer feedback. He emphasizes the value of quality over quantity, personalized client relations, and his passion for creating immaculate lawn stripes.
(00:00) - Welcome and Introduction
(01:10) - Matt’s Early Beginnings
(03:20) - Starting the Business at 15
(06:00) - From Side Gig to Full-Time
(08:45) - Full-Time Transition in 2019
(10:30) - Benefits of Being Your Own Boss
(13:15) - Balancing Corporate and Entrepreneurship
(15:40) - State of The Business Today
(17:10) - The Power of a Great Website
(19:00) - Overcoming Winter Challenges
(21:30) - Advice for Aspiring Entrepreneurs
(22:50) - Rapid Fire
In this episode of Titan Talks, host Jonathan Stern interviews John Ross, the owner of LeafTide Solutions, a pressure washing and cleaning company based in Richmond, Virginia. John discusses his journey from dissatisfaction in a sales job to starting his own pressure washing business, LeafTide Solutions. Using his past experience with chemical applications from a car wash job and relentless self-education through YouTube and supplier support, John has grown his business significantly while leveraging modern marketing tools like Topline Pro’s before-and-after photo feature. John emphasizes the importance of detailed and personal customer service in his business approach and expresses aspirations to expand his company and provide free services to veterans. As the business approaches its first anniversary, John is booked solid through May and is cautiously optimistic about future growth, hoping it will afford him more family time.
(00:00) - Introduction and Welcome
(02:30) - John Ross’s Background and Entry into Pressure Washing
(08:15) - Transition from Sales to Starting LeafTide Solutions
(13:00) - Challenges of Establishing a Business and Learning New Skills
(18:30) - The Role of Digital Tools in Business Promotion
(23:45) - Current State and Future Plans of LeafTide Solutions
(28:20) - Strategies for Building Customer Base and Importance of Online Presence
(32:45) - Closing Thoughts and Future Aspirations
In this episode of Titan Talks hosted by Jonathan Stern, Nick Slavik discussed his journey in the painting industry, from working in his family's business as a child to founding his own company, Nick Slavik Painting & Restoration Co., in 2007 after being told there was no place for him in the family business. Despite the rocky start and initial challenges, Slavik's company has thrived, earning numerous national awards and growing significantly over the years. He highlighted the transformations in marketing strategies from traditional methods like newspaper ads to digital platforms like social media and Google listings, emphasizing the necessity of adapting to technological advances. Slavik also spoke about his involvement with the Painting Contractors Association, which has played a crucial role in professionalizing the industry and providing essential support and networking opportunities for painters.
(00:00) - Introduction to Titan Talks and Nick Slavik
(02:18) - Nick Slavik's Origin Story in the Painting Industry
(07:45) - Transition from Family Business to Independent Venture
(12:30) - Early Challenges in Nick's Business
(15:50) - Handling a Sudden Employee Departure
(20:10) - Scaling the Business and Hiring New Talent
(25:20) - Evolving Marketing Strategies
(28:50) - The Role and Benefits of the PCA
(32:55) - Future of the Painting Industry
(35:00) - Conclusion and Final Thoughts
In this episode of Titan Talks, host Jonathan Stern converses with Kali Sudbrook of Beachside Interiors Design and Remodeling, detailing her unconventional journey from a career in kinesiology to becoming the owner of a remodeling company specializing in fitness and wellness spaces in Newport Beach. Sudbrook recounts the initial uncertainty and lack of a backup plan that led to her business's foundation, emphasizing the importance of passion, creativity, and problem-solving in her transition. The discussion also highlights the significance of networking, taking "messy action" over perfection, and learning from early business mistakes, particularly in estimating costs. Sudbrook's current business successes are attributed to referrals and a conscious decision to focus on select service areas due to logistical challenges. Finally, she explores the role of technologies and strategic partnerships in managing and growing her business, alongside her ambitions for national expansion.
(00:00) - Introduction
(01:15) - Kali's Journey into Remodeling
(04:05) - The Turning Point During COVID
(05:10) - Insights on Career Change and Support
(07:00) - Building a Network of Mentors
(08:30) - Favorite Part of the Remodeling Process
(10:15) - The Role of Kali's Home in Her Business
(11:40) - Kali's Wife's Support in the Business
(13:25) - Early Growth Strategies and Challenges
(15:47) - Overcoming Estimation Mistakes
(17:35) - Current State and Structure of the Business
(19:20) - Strategies for Managing Workload
(21:00) - Client Acquisition and Focus Areas
(22:15) - The Decision to Get a Website
(23:30) - Dream Project Process and Timeline
(24:00) - Rapid Fire Round
In this episode of Titan Talks, Jonathan Stern interviews Chaz Smith, the owner of the Dig It Tree Company based in Mason, Ohio. Chaz discusses the journey of his business from its inception in 2011, detailing the decision to move from Wilmington to Mason for better opportunities and the challenges of low-quality equipment and marketing mishaps they initially faced. Despite these early setbacks, Dig It Tree Company has achieved success, largely attributed to effective marketing strategies with Topline Pro and focusing on quality service within a 30-40 mile radius. Chaz shares insights into the industry’s evolution, particularly the impact of the emerald ash borer epidemic, and stresses the importance of adapting to changes and maintaining high standards. The conversation also touches on the challenges of finding committed employees and outlines Chaz’s aspirations for the company’s growth without expanding beyond their community, aiming to build a reputable local business.
(00:00) - Introduction to Titan Talks with Chaz Smith
(01:22) - Founding and Evolution of Dig It Tree Company
(03:45) - Challenges of Moving the Business
(05:17) - Learning from Early Mistakes
(07:00) - Marketing Struggles and Successes
(09:15) - Changes in the Tree Services Industry
(10:45) - Current Business Operations and Future Prospects
(12:32) - Challenges in Hiring and Business Growth Strategy
(13:50) - Advice for Aspiring Home Service Entrepreneurs
(14:30) - Reflecting on Success and Future Plans
In this episode of Titan Talks, Jonathan Stern interviews John Brouder, owner of Brouder & Sons Landscaping and Irrigation. John talks about starting his business during college and evolving it from lawn maintenance to specializing in hardscapes, irrigation, and low-voltage lighting due to the low profitability and high competition in lawn mowing. He mentions working through New England’s seasons, including performing snow plowing in winter. Despite having a small team, John emphasizes quality work and customer satisfaction, which have contributed to his success, noting the challenge of balancing expansion with maintaining personal happiness and service quality. He also discusses the potential for his sons to take over the business, highlighting his elder son David’s significant contribution during a period when John’s health was compromised.
(00:00) - Intro
(01:05) - Beginning of John Brouder’s Landscaping Journey
(02:50) - Transition from Lawn Mowing to Hardscapes and Irrigation
(04:10) - Challenges of the Lawn Maintenance Business
(05:40) - Seasonal Nature of the Landscaping Industry
(07:00) - John Brouder’s Day-to-Day & Business Administration
(08:20) - Business Growth and Employee Management Philosophy
(10:00) - Succession Plans and Involving Family in the Business
(11:30) - Building a Reputable Business and Customer Satisfaction
(13:00) - Evolution of the Landscaping Industry and Impact of Technology
(14:40) - Marketing Strategies and Changing Business Landscape Post-COVID
(16:10) - Pricing in the Competitive Landscape Industry
(17:10) - Proudest Moments Running Brouder and Sons
In this episode of Titan Talks, Joe Hennessey, the owner of Hennessey Landscaping, shares his journey of starting his business. Hennessey's passion for landscaping began in his early teens, providing lawn care and snow removal services in his neighborhood. After initially losing interest and attempting a different career path post-college, Joe reignited his passion for landscaping and eventually established Hennessey Landscaping in 2019. The company faced growth challenges, including a trial and error phase and adapting marketing strategies. Joe emphasizes the significance of digital marketing and having a robust online presence for growth. He experienced a substantial learning curve regarding business management beyond the classroom, highlighting the importance of investing in marketing and customer acquisition.
(00:00) - Introduction
(02:40) - Joe's Origin Story
(07:15) - Transitioning from a Hobby to a Career
(11:10) - The Challenges of Growing a Landscaping Business
(15:35) - A Strategic Shift in Business Location and Model
(20:20) - Marketing Strategies and Digital Transition
(25:45) - The Impact of Digital Marketing on Business Growth
(29:00) - Expanding Services and Investment in Equipment
(33:10) - Rapid Fire Round
In this episode of Titan Talks, host Jonathan Stern interviews Donald Gilbert, owner of 4 in the Fire Fencing, a successful fencing company based in Darlington, South Carolina. Gilbert discusses the origins of his company name, which reflects a biblical reference and the initial partnership with his two sons and a close silent partner friend, Steve. He shares the challenges and learning experiences encountered when starting the business, as well as the growth of the company, which now employs seven people with plans for further expansion. Donald emphasizes the importance of professionalism, customer service, and the significant boost that a professional website through Topline Pro has given his business in acquiring new customers. Lastly, he reflects on the pride he feels for his sons' growth and contribution to the business, his engagement with the local community, and his optimistic outlook for the company's future.
(0:30) - Introduction
(2:45) - The Origin of 4 in the Fire Fencing
(5:30) - Biblical Reference and Business Name Origin
(7:20) - Juggling Pastoral Duties and Fencing Business
(10:40) - The Start of the Fencing Journey
(15:50) - Collaboration over Competition
(18:05) - Early Business Mistakes and Learning Curves
(20:30) - Expansion and Employee Growth
(22:45) - Choosing the Right Team Members
(24:40) - Marketing and Customer Acquisition
(27:10) - Decision to Get a Website
(31:20) - Rapid Fire Round: Future Plans, Handling Negative Feedback, and Surprising Aspects of Business Ownership, Proudest Moment
In this podcast episode, host Jonathan Stern interviews Adam Kruer, the Director of Operations and Sales at Lamb's Lawn & Landscaping in Floyd's Knobs, Indiana. Adam shares his journey into the landscaping industry, starting from cutting grass during college to eventually joining Lamb's Lawn, where he managed to expand from handling 40 yards on his own to overseeing 400 yards as part of Lamb's Lawn. Adam touches on how the company is preparing for the upcoming spring season, and shares insights into the company’s adoption of new technology, such as CompanyCam, for improving job record-keeping and crew accountability. Lastly, Adam expresses his vision for the future growth of Lamb's Lawn & Landscaping, emphasizing maintaining a 'small town company' feel despite expansion and the importance of family-like company culture.
(00:00) - Introduction to Adam Kruer and Lamb's Lawn & Landscaping
(01:15) - Adam's Path to Landscaping and Starting His Own Business
(05:00) - Decision to Join Lamb's Lawn & Role Evolution
(08:45) - The Transition from Doer to Manager
(12:00) - Preparing for the Spring Season and Business Operations
(15:30) - Current Business Scale and Staffing
(18:45) - Top Challenges and Implementing CompanyCam
(22:00) - Balancing Cost Control and Quality Service
(24:15) - Rapid Fire Round
In this episode of Titan Talks, host Jonathan Stern interviews Josh Wagner, owner of Wagner’s Lift and Dock Shop, a leading boat lift and dock installation company in Southwest Michigan. Josh shares his journey from working for extra cash in 2008 to eventually taking over a business dealing with boat lifts and docks with his brothers. Despite early challenges, such as working in cold Michigan waters and handling heavy equipment, Josh’s determination and entrepreneurial spirit led him to grow and scale the business. Josh also highlights the role of a strong online presence, facilitated by Topline Pro, in expanding their customer reach and business operations. Josh envisions further growth while maintaining the commitment to excellence that has marked their journey so far.
(00:00) - Introduction to Titan Talks with Josh Wagner
(02:25) - Origin Story of Wagner’s Lift and Dock Shop
(05:40) - Transitioning to Business Ownership
(07:22) - Building the Wagner Team and Business Challenges
(11:45) - Entrepreneurial Drive and Business Expansion
(14:32) - The Impact of Equipment on Business Operations
(17:08) - Learning and Growing through Mentorship
(21:55) - Current Business Overview and Future Plans
(25:07) - Embracing Digital Presence with Topline Pro
(28:28) - Pricing Strategy and Business Growth
(31:40) - Rapid Fire Round: Personal and Business Reflections
In this episode of Titan Talks, Jonathan Stern interviews Jack McLiver, owner of Lake Huron Lawns. Jack discusses his transition from employee to entrepreneur, highlighting that the desire to have more family time and provide for them drove his decision. He began his landscaping and snow removal business part-time during the COVID-19 pandemic, inspired by a lawn maintenance YouTube channel and growing it amidst job scarcity from the recession. Jack shares the importance of using technology and software tools, focusing on customer service, and faster response times to inquiries. Lastly, he mentions the challenges of balancing time and the cost of equipment but takes pride in his company's growth and the personal development of his employees.
(00:00) - Introduction to Titan Talks podcast and guest Jack McLiver
(02:58) - Jack's early experience in landscaping and path to entrepreneurship
(06:18) - Transition from the Boy Scouts to starting Lake Huron Lawns
(09:35) - Growth of Lake Huron Lawns and focusing on sales over fieldwork
(12:26) - The importance of having the right team and leadership development
(14:13) - Jack's journey from part-time to full-time entrepreneurship
(18:51) - Early marketing tactics and transitioning to a credit card on file system
(23:09) - Utilizing technology for efficiency and customer retention
(26:35) - Future growth plans and doubling the business
(28:24) - The significance of having a website for credibility and connection
(29:59) - Rapid fire round
In this episode of Titan Talks, Jonathan Henne shares his journey in growing Jonathan A. Henne Property Services. From starting in lawn care as a child in his father's business until its closure after his father's death, Henne discusses reopening the business and the challenges he has faced, including learning the business side of operations on his own. Now six years into his own venture, Henne emphasizes the importance of creating good working conditions and service quality, admitting that scheduling and office management remain his greatest challenges. Henne has a small team, with plans to expand to multiple crews, and values both employee and customer relationships, attributing much of his business's growth to its quality service.
(00:00) - Introduction
(01:02) - Jonathan Henne's Origin Story in Lawn Care
(05:23) - Overcoming Early Challenges and Learning Curves
(07:10) - Building a Business from Ground Up
(09:00) - Gaining the First Customer and Company Branding
(11:37) - Transitioning Business After Father's Passing
(13:15) - Evolution of Company's Tooling and Equipment
(15:10) - Pricing Systems and Industry Networking
(17:32) - Employee Dynamics and Growth Plans
(20:15) - Expansion Strategies and Employee Recruitment
(24:35) - Marketing and Online Presence Strategy
(26:10) - Rapid Fire Round: Challenges, Surprises, and Advice
(29:45) - Proudest Moment as a Business Owner
In this episode of Titan Talks, host Jonathan Stern interviews Skyler Stocker, the owner of Stocker Lawn Care. Stocker shares his journey from working full-time in a turkey factory to starting his lawn care company almost by accident. Initially, he was mowing lawns for extra cash, but realized that he enjoyed it more than his full-time job. Despite his wife’s wariness, Stocker decided to expand his services and ultimately quit his factory job to focus on his lawn care business full-time. Today, Stocker Lawn Care has grown from a one-man operation to a team of six. Stocker emphasizes the importance of providing excellent service and fulfilling commitments to customers. His proudest moment was when he was finally able to quit his factory job and become a full-time entrepreneur.
(00:00) - Introduction
(02:13) - Skyler’s Journey into Lawn Care
(06:20) - Transition from Full-Time Job to Full-Time Lawn Care
(10:09) - The Start of Gutter Cleaning & Pressure Washing Services
(13:55) - The Growing Business: Stocker Lawn Care Today
(17:40) - Expansion Plans and Scaling
(21:50) - Websites, Social Media, and Online Presence
(26:20) - Rapid-Fire Round: Skyler’s Advice for Beginners, Biggest Mistakes, and Proudest Moment
(29:52) - Closing
In this episode of Titan Talks, Jonathan Stern chats with Brian Emde, owner of Ozark Deck Company. Brian speaks about how he transitioned from a career in the army to setting up his own deck construction business. Initially working for an unlicensed builder, he decided to start his own company. Brian shares the challenges he faced during his first few projects, particularly under-pricing jobs and having thin margins. As his business grew, he learned the importance of not micromanaging employees, focusing more on growing the company by marketing, sales, and handling administrative work. His greatest pride comes from witnessing his team deliver high-quality work in his absence.
(00:00) - Introduction
(01:06) - Guest introduction: Brian Emde of Ozark Deck Company
(02:45) - Brian's journey from the army to deck construction
(08:20) - The non-compete situation with Brian's former boss
(11:44) - Transition into business ownership
(14:05) - Challenges in the first year of business
(19:18) - The importance of pricing and value in business growth
(23:02) - The role of employees in growing a business
(25:25) - On marketing and generating leads for Ozark Deck Company
(28:50) - The decision-making process on which leads to take on
(31:01) - Discussing future plans for Ozark Deck Company
(33:05) - Rapid-fire round with Brian Emde
In this podcast episode of Titan Talks, host Jonathan Stern interviews Rick Doria, owner of Centex Pressure Washing in San Marcos, Texas. Rick shares his professional journey, starting as a pressure washer vent hood tech while in college in 2003 then working his way up under the guidance of the previous owner. After 18 years working in another role, Rick returned to Centex when offered to buy the business which he significantly improved, expecting a 50% profit increase within the first year. He shares that the secret to his success is building a culture of respect and mutual accountability in his team, considering them co-workers not subordinates. Now, he aims to expand his business to become a one-stop-shop for kitchen needs, but is challenging himself not to grow the business too quickly. His advice to other entrepreneurs is to move step by step, taking on and improving one thing at a time.
(00:00) - Introduction of guest Rick Doria
(02:57) - Rick’s start in the industry and the history of Centex Pressure Washing
(08:12) - Consequences of having a demanding job while pursuing an education
(10:25) - Career transition and part-time involvement in Power Washing
(13:36) - Rick’s desire to give back to the community
(17:12) - Rick’s decision to buy Centex Pressure Washing
(18:43) - Risks and rewards of being an entrepreneur
(20:22) - A typical work week at Centex Pressure Washing
(21:53) - The importance of certification in Pressure Washing
(23:12) - Impact of experience when transitioning to ownership
(24:30) - A quick detour to discuss favorite BBQ spots in Texas
(26:01) - The beginning of Centex Pressure Washing
(27:36) - Discussion about the most memorable project
(30:10) - Building a positive work culture
This Titan Talks podcast features Josh Thompson, the owner of JT's Painting. Thompson started his painting career working for his father's cleaning service before he developed a liking for the painting aspect of the job. JT's Painting now specializes in home painting, staining, and refinishing and prides itself on high-quality service and work ethic. Thompson's aim is to upscale the image of the profession and distinguish his business through quality work and reliable service. He says social media and online platforms like Google have helped drive business to his company, being particularly focused on garnering positive reviews. In the future, he hopes to expand his business to offer steady job opportunities and ensure a secure future for his children.
(00:00) - Introduction of guest Josh Thompson
(02:22) - Josh Thompson's journey into painting
(04:32) - Transition to full-time painting
(06:22) - Starting JT's painting and challenges faced
(08:44) - Building the business and commitment to quality
(11:16) - Current operations and jobs in schedule
(13:24) - Sources of new work and the role of reviews
(15:08) - Social media presence and learning from paint groups
(17:52) - Future goals for JT's painting
(19:13) - Process of collecting Google reviews
(20:25) - Rapid-fire questions: Advice for new painters, biggest mistake, proudest moment, personal goals
(21:00) - Closing remarks
In this episode of Titan Talks, Jonathan Stern hosts Stacey Conkle, the owner of two successful cleaning businesses in Northwest Arkansas — Cozy Cabin Cleaning and A Beautiful Day Cleaning. Stacey discusses how her career in property management sparked her interest in the cleaning business. She initially noticed a massive need for a cleaning company for short-term rental properties, which led her to create Cozy Cabin Cleaning. More recently she also started A Beautiful Day Cleaning, a service that deals with professional house cleaning. Initially, she employed numerous marketing services to support her businesses, but she has recently consolidated all marketing efforts to Topline Pro, a decision that has saved her thousands of dollars.
(00:01) - Introduction and Background Story of Stacey Conkle
(05:45) - Transition from Vacation Rental Cleaning to Residential Cleaning
(10:03) - Reason behind having two separate businesses
(15:25) - Transition from Cozy Cabin to A Beautiful Day Cleaning
(18:40) - Present State of Business
(20:58) - Growth Strategy and Business Goals
(23:31) - Costly Marketing Mistakes
(26:19) - Approach to Winning Sales and Retaining Customers
(29:15) - Rapid Fire Round
In this episode of Titan Talks, host Jonathan Stern interviews Cale Schindler, owner of Fayette Property Solutions, a landscaping contractor based in Fayetteville, Georgia. Started in 2018 by Cale and his father, the company offers both residential and commercial services, with many larger scale projects. Cale shares the company’s origin story, noting that it began with him assisting a neighbor at age 17, and eventually evolved into a father-son enterprise. Initially, they invested $40,000-$45,000 in equipment without having any customers. He explains that they manage to perform work equal to a six-eight person crew efficiently due to superior teamwork and communication. The show concludes with a rapid fire round in which Cale shares his plan for the future, champions customer service and open communication as keys to the success, and admits his biggest regret was not quitting his day job sooner.
(00:00) - Introduction: Jonathan Stern and Cale Schindler
(02:24) - Fayette Property Solutions Overview
(05:01) - Starting out in Landscape Contracting
(10:25) - Transition into starting own company together with father
(14:32) - Details on early struggles and reaching turning point 2 years later
(20:15) - Decision to continue through tough times for the love of the job
(25:30) - Dealing with Covid-19 and the unexpected growth
(30:52) - Business partnership with father and managing family dynamic in business
(35:36) - Status of business today and growth strategy
(40:55) - Rapid Fire Round: Teamwork, Biggest mistake and Advice for Pros starting out
In this episode of Titan Talks, host Jonathan Stern interviews Eric van Overbake, the owner of Prime Painting, a painting company in Charlotte, North Carolina. Eric shares his journey to success, starting with his college gig as a painter and eventually branching off to start his own business. He talks about the instant gratification he experiences with painting and how he fell in love with the work. Eric also discusses the biggest mistake he made in his business, which was hiring people without first seeing their work firsthand. He emphasizes the importance of quality over quantity and the need to synchronize the work across all jobs. Eric also opens up about his recent investments in marketing, including TikTok and a new website, and discusses his goals for the future, which involve generating more income while working less by hiring trustworthy employees. He shares his advice for new painters, such as trusting your gut with homeowners and building a social network around your location. Eric concludes by expressing his excitement for future collaborations and the steady growth of his business.
(1:10) - Eric’s college and painting background
(2:10) - Starting his own painting business
(4:00) - Mistakes in hiring and surprises as a business owner
(5:55) - Pricing in the early days
(7:15) - Changes in his painting process
(8:30) - Eric’s proudest project
(9:45) - Charging less for a large project
(11:15) - How his painting skills have improved
(12:30) - Current state of his business
(13:55) - Investment in a website and its benefits
(16:30) - Eric’s experience with TikTok
(19:10) - Goals for the future of his business
(21:15) - Advice for painters starting out
(23:00) - Favorite thing about being a painter
(24:10) - Current challenges and future plans
In this episode of the Titan Talks podcast, host Jonathan Stern interviews Conor Farrell, owner of Home Hardening Solutions, a home hardening company in Grass Valley, California. He shares how he started the business after noticing a growing need for home hardening services in his area. Conor explains the four divisions of his company: roofing, concrete/hardscaping, construction, and land clearing. He emphasizes the importance of maintaining quality as the business grows and prioritizing customer satisfaction. Conor discusses the challenges of scheduling and the pride he feels in being featured in a TV interview.
(00:00) - Introduction to the podcast and guest
(02:04) - Conor's background and how he started Home Hardening Solutions
(05:19) - The need for home hardening services in the area
(07:06) - Challenges faced in the early days of the business
(09:49) - Pricing and how Conor determined the prices for different services
(11:54) - Overview of the four divisions within the company
(15:46) - The duration of projects and the number of jobs at a time
(19:23) - How the company gets jobs
(21:33) - Role of the website and advertising in attracting customers
(24:06) - The cyclical nature of the home hardening business
(26:14) - The decision to stay a quality company and not focus on growing too big
(28:40) - Proportion of jobs initiated by insurance companies vs homeowners
(30:40) - Conor's goal for the business and the challenges faced
(32:33) - Conor's proudest moment as the owner of Home Hardening Solutions
Watch the episode on YouTube
In this episode of the Titan Talks podcast, host Jonathan Stern interviews Mike Blumenthal, owner of Near Media, a research and media company focused on local search. They discuss the importance of Google Business profiles for home service professionals, the factors that contribute to rankings on Google, and best practices for improving online presence and generating leads. Mike also addresses common issues such as the filtering of reviews and account suspension on Google. He advises home service professionals to focus on creating a strong online presence by optimizing their website, collecting customer contact information, and actively managing reviews and customer relationships. Overall, Mike emphasizes the importance of owning customer data and leveraging it to generate business.
(0:00) - Introduction
(0:32) - Talking about Mike Blumenthal's expertise in local search engine optimization and Google Business profiles
(3:17) - Discussion about the importance of Google Business profiles for home service entrepreneurs
(7:14) - How the local algorithm works and the factors it considers for ranking businesses
(13:08) - Tips for improving rankings and conversions on Google Business profiles
(17:58) - Dealing with missing or hidden reviews on Google
(22:36) - The impact of Google Ads on Google Business profiles
(24:38) - The significance of service areas on Google Business profiles
(27:22) - What to do if your Google Business profile is suspended
(32:15) - The evolving nature of Google and its level of transparency
(35:27) - The biggest unsolved mystery in Google's search algorithm
(36:58) - Advice for home service professionals starting out with their online presence
In this episode of Titan Talks, Jonathan Stern interviews Aaron Allred, owner of Hollywood Detail, an auto detailing service in Northport, Alabama. Allred shares his journey of how he started in auto detailing while working at the fire department and how the business grew rapidly to the point where he had to build a shop at his house. The conversation covers topics such as adjusting the business during the COVID-19 pandemic, focusing on niche services, dealing with dissatisfied customers, and the importance of word-of-mouth marketing. Allred also discusses his goals for the future, which include expanding his team and potentially teaching others in the industry. The episode concludes with a rapid-fire round of questions.
(00:00) - Introduction
(01:00) - Aaron Allred's origin story and how he started in auto detailing
(03:30) - The early days and getting the business off the ground
(06:15) - Transitioning to a brick and mortar shop and adapting to COVID-19
(09:35) - The impact of COVID-19 on the business
(12:30) - Learning that not all customers are good customers
(15:15) - How most of the business comes from word of mouth and having a strong online presence
(19:00) - Aaron's future goals for the business
(20:40) - Rapid-fire round: biggest challenge, number of employees, surprises, proud moments
In this podcast episode of Titan Talks, host Jonathan Stern interviews Marco Tardio, the owner of Tardio Home Improvements, a construction and remodeling company in Savannah, Georgia. Marco shares his journey of starting his own business in 2018, initially focusing on flooring but gradually expanding to include painting, showers, and full home renovations. He discusses the importance of hiring specialized employees and creating a well-organized team. Marco also emphasizes the significance of his online presence, including a website and strong social media presence, which has helped him attract clients. He recommends Topline Pro, a platform that handles website design, marketing, and reviews. Marco's goal is to be the best in Savannah and hopes to have multiple warehouses and stores in the next five years. His proudest moment so far has been reaching a point where he can relax and let his team handle the work.
(0:00) - Introduction
(0:30) - Marco Tardio's Origin Story
(5:05) - Expanding Services
(7:18) - Hiring Employees
(9:38) - Biggest Influence on Work
(12:10) - Online Presence and Getting Jobs
(16:20) - Importance of a Website
(18:22) - Business Tactics and Advice
(20:07) - Goals for the Future
(21:15) - Proudest Moment in Running the Company
(22:58) - Closing Statements and Farewell
In this episode of Titan Talks, host Jonathan Stern interviews Shawn Perillo, owner of Perillo Property Maintenance. Perillo discusses how he got started in the landscaping industry and why he decided to start his own company. He shares the ups and downs of running the business, including the importance of route density and the challenges of finding good help. Perillo also emphasizes the impact of having an online presence, with 85% of his leads coming from his website and social media. Perillo’s ultimate goal is to have more time and money for his family and personal pursuits. He advises aspiring entrepreneurs to focus on quality work and not to get caught up in having fancy equipment when starting out.
(0:00) - Introduction
(1:00) - Shawn’s origin story
(3:08) - Starting his own company
(4:40) - Initial challenges and mistakes
(6:45) - Current state of the business
(8:25) - Adding services and the website’s impact on revenue
(10:50) - Importance of online presence and social media
(12:25) - Challenges and plans for the future
(15:30) - Winter months and diversifying income
(17:08) - Transition to weed control, fertilization, and mosquito control
(19:10) - Personal goals and family time
(21:15) - Obtaining a pesticide business certification
(22:50) - Advice for business owners starting out
(24:10) - Importance of quality work and equipment recommendations
(25:25) - Proudest moment in business
In this episode of Titan Talks, host Jonathan Stern interviews Shawn van Dyke, owner of Built to Build, an academy designed to help construction business owners streamline their businesses, make more money, and regain control of their lives. Shawn emphasizes the importance of systems and processes, and why it is critical to understand one's worth and pricing accordingly, Additionally, he recommends using AI technology and automation to streamline the sales process and nurture leads.
(2:00) - How Shawn got started in construction
(7:50) - Why Shawn started Built to Build academy
(11:00) - The benefits of building an email list
(14:10) - Contractors often don't charge enough for their services
(17:30) - The value of charging for consulting work
(19:30) - Selling the process and knowing your worth
(22:38) - Leveraging technology and automation in the construction industry
(24:37) - Tools for automating the construction process
(25:00) - Rapid fire round
(28:40) - The importance of becoming an excellent employee before venturing out on your own
In this episode of Titan Talks, Luke Hansen, founder and CEO of CompanyCam, discusses the origin of the company as a solution to organizing job site photos, the challenges faced in the early stages, and how the platform has evolved since its founding. Hansen also shares his thoughts on the balance between adopting new technology and focusing on the core work in the trades, why the future is bright for the trades, and the key advancements in technology that will affect the industry in coming years.
(00:00) - Introduction
(03:50) - Luke’s journey from family roofing business to CompanyCam founder
(08:30) - The balance between technology adoption and focusing on the work
(08:45) - The bright future for trades
(12:10) - CompanyCam’s evolution and pain points
(17:30) - Meeting changing homeowner expectations
(20:10) - CompanyCam’s evolution and pain points
(23:30) - Meeting changing homeowner expectations
(28:30) - The balance between technology adoption and focusing on the work
(30:45) - The bright future for trades
(32:20) - Using technology to save time and improve customer experience
(37:15) - Rapid fire round
This episode of Titan Talks features Steve Lockwood, the owner of Lockwood Finishes, a successful painting company located in Springfield, Illinois. The show discusses his start in the industry, how he came to realize that he was a professional, and how making 100 phone calls a day helped boost his business and client base in the early days. Steve shares insights on the importance of job costing, his pride in carrying the name Lockwood, and how having a website has transformed his business and brought him in front of people that didn’t know about his services. Steve aspires to further grow his company and eventually have a consistent crew of seven to ten employees focusing on painting full-time.
(00:00) - Intro
(03:30) - Steve's Start in the Painting Industry
(08:15) - Making 100 Phone Calls a Day: A Unique Approach to Building a Client Base
(12:45) - The Importance of Job Costing in Maintaining a Sustainable Business
(15:55) - The Benefits of Having a Website for Your Business
(24:40) - Rapid Fire Round: Constant Growth and Looking to the Future
In this episode of Titan Talks, host Jonathan Stern interviews Jeff Wraley, the founder and CEO of Groundwork, a platform designed to streamline the sales process for contractors. Jeff discusses his journey into the home service industry, the features and benefits of Groundwork's text and video collaboration tool, and the future of the industry with the increasing demand for technology in the process. Jeff also shares advice for starting businesses and refining pricing models, as well as some of the challenges faced by Groundwork.
(00:00) - Introduction
(01:42) - Jeff's Journey into the Home Service Industry
(04:22) - The Concept Behind Groundwork
(07:46) - Groundwork's Text and Video Collaboration Tool
(12:10) - Reducing Drive Time and Increasing Close Rates
(16:20) - Adapting to Changing Industry Demands
(19:40) - Rapid Fire Round
In this episode of Titan Talks, host Jonathan Stern interviews Matt Ringle, owner of Curb Impressions, a successful landscaping company based in Toledo, Ohio, about his journey from starting with just eight lawns to achieving over $850,000 in revenue last year. Matt shares the importance of providing exceptional services, treating customers well, and the impact that the company’s website and social media presence have had on his business. He also discusses the value of having a dedicated, loyal, and skilled team, as well as overcoming challenges faced during the Covid-19 pandemic.
(00:00) - Introduction
(03:25) - The beginning of Curb Impressions
(08:43) - Finding success through word of mouth
(12:15) - Importance of having a dedicated and skilled team
(17:17) - Curb Impressions’ approach to marketing
(22:48) - Company goals and aspirations
(27:34) - Benefits of having a website
(30:12) - Rapid-fire questions and closing thoughts
In this episode of Titan Talks, host Jonathan Stern talks to Jon Sanchez, owner of Tru Frame Outdoor Structures. Sanchez shares his journey from deciding jump into construction immediately after high school, learning on the job, and eventually starting his own business. Tru Frame focuses on providing a great customer experience and aims to be the best in the area. The company has seen success with 82 lead requests from their website in just over a year, and the demand for their services has increased during the pandemic.
(00:00) - Introduction
(02:14) - Jon's introduction to the construction industry
(06:50) - Hands-on learning, learning from mistakes, and adapting over time
(12:03) - Growth and success of True Frame Outdoor Structures
(19:35) - Learning about running a business and navigating challenges
(24:10) - Rapid-fire questions and closing thoughts
In this episode of Titan Talks, Tanner Mullen shares his journey from working with his dad as a painter to growing his painting business and becoming the founder of DripJobs, a software platform for home service professionals. He discusses his interest in technology and automation, which led him to develop DripJobs. He also shares his experience building and improving the software, including the journey to find a CTO and the responsibility he feels toward supporting the 600 companies that use his platform. At the end of the show, he discusses his vision for the future of trades and the role of technology companies in enabling that future.
(00:00) - Introduction
(01:05) - Tanner's journey starting as a painter and growing his painting business
(08:40) - Embracing technology and automation in business operations
(12:20) - Developing DripJobs and integrating various software platforms
(16:10) - The process of building and improving DripJobs software
(18:30) - Supporting the 600 companies using DripJobs platform
(22:00) - Importance of taking action
(30:50) - Features of DripJobs software
(35:30) - Future of trades and digital innovation
(38:00) - Lessons from The Contractor Secrets podcast
In this episode, Lauren Fink, the founder and CEO of Apex Painting, shares her unique journey into the painting business, driven by her entrepreneurial spirit and supported by her mentor and local painter Steve. Lauren emphasizes the importance of finding good resources, such as the Painting Contractors Association, and learning from others' experiences, including Nick Slavic's insights on keeping labor costs at 40% of the revenue. Lauren's motivation behind her business is to serve people and set them up for success by using their talents effectively, which ultimately reflects in the growth and accomplishments of Apex Painting.
(00:01) - Introduction to Lauren Fink and Apex Painting
(08:00) - Starting a painting business without prior experience
(18:00) - Importance of having strong resources and support
(24:00) - Website and marketing strategy for the business
(35:00) - Plans for the future of Apex Painting
(40:00) - Seeking mentors and experts for business growth
(46:00) - Balancing between receiving opinions and making independent decisions
(52:00) - Rapid-fire questions and the motivations behind Apex Painting
In this episode of Titan Talks, host Jonathan Stern interviews John Olson, owner of J&J Power Washing and Gutter Cleaning. John shares his inspiring journey from a life of addiction and homelessness to building a successful power washing business. He talks about the lessons he has learned from watching others and using resources like YouTube, the importance of customer service and honesty, and the methods he uses to attract and retain customers. He also shares his vision for the future of his business and the role of perseverance in achieving success.
Starting a Business (00:00:00)
Discovering Power Washing (00:05:36)
Learning from Others (00:07:01)
Starting the Power Washing Business (00:08:36)
Learning through YouTube (00:09:53)
Influences on Work (00:12:02)
Running the Business (00:13:35)
Important Metrics for the Business (00:15:32)
Marketing strategies (00:17:04)
Preparing for a big project (00:18:57)
Advice for starting a business (00:21:02)
Future plans for J&J Power Washing (00:23:05)
This episode features an interview with Joshua Binkley, the owner and operator of OKC Onsite Detailing, a leading onsite auto detailing company in Oklahoma. Jonathan interviews Joshua about his origin story, training, challenges in the early days, and the current state of his business. Joshua shares his experience of going through hard times in life and how he developed a “no quit” mentality to keep pushing forward. He emphasizes the importance of being the best version of oneself for family, employees, and the community. Joshua also offers valuable advice for aspiring entrepreneurs and emphasizes the importance of having a great team and constantly learning from others.
00:00:00 - 00:01:03 - Introduction
00:01:07 - 00:02:45 - Origin Story
00:02:53 - 00:03:45 - Training
00:03:50 - 00:05:27 - Challenges in the Early Days
00:05:27 - 00:06:24 - Importance of Online Presence
00:06:24 - 00:07:59 - Perseverance
00:08:27 - 00:08:53 - Biggest Influence on Work
00:09:15 - 00:10:16 - Current State of Business
00:10:17 - 00:10:58 - Transition to onsite shop
00:11:24 - 00:13:08 - Number of cars per day
00:13:09 - 00:13:40 - Metrics for the business
00:13:45 - 00:14:43 - Getting new customers
00:14:43 - 00:15:59 - Choosing Topline Pro
00:16:11 - 00:17:13 - Future goals
00:17:25 - 00:19:07 - Proudest moment as a business owner
00:23:43 - 00:24:46 - Team and the culture he has created at his company
00:24:52 - 00:27:19 - Rapid fire round
In this episode of the podcast, Jonathan interviews Dustin Boone, the owner and operator of DB’s Lawn Care. Hear Dustin’s inspiring story of how he started his business in the middle of the COVID-19 pandemic and his goal to pass something off to his kids and give his wife the life of working only two days a week. Learn how Dustin is using mailers, billboards, and Google Ads to acquire customers, and how he is giving back to the community. Don’t miss out on this inspiring story of success!
0:00:01 - 0:09:25 - Growing a Business
0:09:40 - 0:10:39 - Training and Adapting
0:11:16 - 0:13:48 - Licensing and Regulations
0:13:48 - 0:14:47 - Industry Changes
0:14:47 - 0:15:59 - Equipment
0:17:25 - Advice for Starting a Business
0:19:34 - Determining Your Worth
0:22:35 - Rapid Fire Round
00:25:07 - 00:26:00 - Learning from mistakes
00:26:29 - 00:27:57 - Job satisfaction
00:28:57 - 00:30:45 - Goals
Jered shares his story growing the business from a solo operation to servicing more than 400 weekly properties and the role that their online presence played.
About the business: Cunningham Lawn & Landscaping has been an established landscaping company since 2013 in the greater Volusia County area, covering Ormond Beach, Daytona Beach, Port Orange and New Smyrna Beach and the entire West Volusia area. Servicing over 400 properties with a variety of landscaping and hardscaping employees.
Highlights:
(1) Expanding the business has helped it grow over time: We live by the tagline “If you dream it we can do it”.
(2) If you put your name in the company name, you appreciate it more and you have something that reflects you.
(3) It is huge to get customer feedback and ask for reviews - the image of the business is critical.
Quote: "Topline Pro built the initial website for me and it just took off. With people being able to go to our website and click leave an estimate is super nice. Today everything’s technology and it’s helped majorly."
Don’t Just Be A Baseline Contractor. Become a Topline Pro
About the business: Legendary Painting is a painting business based out of Gresham, Oregon. Shaun Temple is a dedicated co-business owner along with Wayne M. that has several years experience in the industry. Shaun is a dedicated father and business owner that always puts his customers first, taking an incremental improvement mentality to continuously improve the business. He believes in the power of the everyday contractor and helping to lift up the industry.
Advice from growing an auto detailing business from the ground up
About the Business: Bright Side Mobile Detail is based in Thornton, CO, and provides full service detailing, wash & wax as well as ceramic coating. Adrian Grigg is the owner-operator and has been detailing for over 10 years.
Highlights:
- Experience getting jobs 200 days in a row through the company website
- Exploring the realities of getting business insurance and the challenges that can result prior to having it
Top quote: "From last December we started getting booked like every single day for, I wanna say like seven months…like everyday for 200+ days in a row. Before that the most days I have ever worked was 23 days straight. It was motivating… mainly these came from the website."
Advice from an industry titan with more than 29 years of experience in what it takes for contractors to serve modern homeowners
Who is Nick Slavik?
Nick has been a craftsman for more than 29 years. His company has been awarded more than 15 National awards for craftsmanship over the last 5 years. He is the host of Ask a Painter Live - a weekly live social media show where he speaks to current industry topics and answers questions live from the internet. He has created a rigorous Apprenticeship program where he finds, trains, inspires and mentors young people in his craft. Nick speaks nationally and internationally on the subjects of entrepreneurship, trades reform, apprenticeship, craftsmanship and coating science in his Masters Classes series of educational events. In 2018 he was made a family member over at This Old House.
Highlights:
- Getting a website is an entrance fee today to being a contractor
- You don’t have to be extreme you just have to be consistent…the biggest mistake is waiting to market till the exact moment you need more work
- You have to make it easy for the customer to find you and then you need to make it simple for them to get in touch. Homeowners are used to Amazon's one-click checkout.
- Got to know Topline Pro early on - immediately what stood out was the value proposition: make a professional website quickly for a reasonable cost.
Top quote: "There are 330,000 painting business owners in the U.S. and 99% don’t have fully professional businesses…and if we were to just give them a professional website, a social media presence and show them the basics, that entrance fee of separate checkbook, and things like that their lives would turn around in a second. Thus the service Topline Pro offers them is unique and appreciated."