The University Marketer: Recent Episodes
Tyler Stahle
This is the podcast for any university communications manager who’s serious about making an impact in higher ed marketing - breaking boundaries and engaging audiences like never before. We’re talking tips and tricks, the latest strategies and insights from the nations top university communication managers. Actionable insights. No fluff.
A few weeks ago, I was turned down from my dream job in higher education, so I created this podcast. Consider it an MBA in university communications for you and me.
Ever wondered how the best universities keep driving enrollment year over year? This episode is for you! Adam Brown, current Chief Growth Officer at Addament and former Assistant Director of Marketing at Arizona State University talks about how he increased enrollment in ASU’s part-time flex MBA program through a combination of digital and traditional advertising, he talks about working with agencies, and even about running an international campaign targeting students in India.
Nik Rule, director of athletics at William Penn University in Oskaloosa, Iowa discusses how William Penn University has managed marketing and communications with numerous audiences during the pandemic, how he’s built a high functioning communications team with limited resources, and how WPU is doing "uncommon" things to stand out from other small university competitors to attract students.