Movers & Shakers, a Podcast by Porch Group Media: Recent Episodes
Porch Group Media
Movers and Shakers, hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, is a thought leadership podcast that explores all facets of the latest marketing trends, strategies, and tactics centered around reaching your target audience and driving customer acquisition.
We often glamorize the Victorian era, but actually living through it wouldn't be so much fun.
Arsenic-laced wallpaper, deadly bathrooms, flammable hair clips, and countless other dangers lurked in the average Victorian household.
So grab your cup of tea and tune in for a journey back in time to learn about these historic dangers.
Are you ready for a trip down memory lane? In this episode, we're reliving the magic of the 1990s. Tune in for nostalgic vibes and see what the data says about this decade's most popular summer activities, movies, and treats.
From Jägermeister's toxic pool party and Dr. Pepper's graveyard treasure hunt to LG's balloon riot and Domino's tattoo fiasco, this episode covers some of the most notable marketing blunders and their disastrous consequences.
Join us for a fun, yet cautionary look at marketing strategies gone awry.
Cheetos lip balm, anyone? In this episode, we explore 10 strange consumer products that were quickly discontinued after their launch. From Google glasses to Cheetos lip balm, each of these products faced unique failures, ranging from public backlash to dangerous malfunctions. Tune in for these cringe-worthy marketing mishaps and see why some innovations just don't catch on.
Join hosts Larisa Bedgood and Michelle Taves in this fun episode of the Data Dialogues podcast as they delve into a list of some of the world's most unique and eccentric homes.
They discuss the potential insurance risks these houses present while providing fascinating facts about each property. Featured homes include the Winchester Mystery House, the Window House in Spain, the Flintstone House, and many more.
This episode offers a captivating blend of quirky architecture and practical insurance considerations.
Fact? Fiction? Uncover the truth behind common property data myths and what it all means for your home's insurability on this insightful episode of Data Dialogues!
Host Larisa Bedgood, sits down with Michelle Taves, VP & Group GM at PGM to bust myths and reveal surprising facts about everything from metal roofs in thunderstorms to the real cost of those elaborate holiday light displays.
Plus, get an exclusive look at PGM's groundbreaking new product, Home Factors. Michelle explains how this exclusive property data solution is transforming the future of the P&C insurance industry and its exciting potential for marketers in home retail and services.
Gen Z's loyalty is hard-won and easily lost. They are tech savvy, expect authenticity, and love a good deal. But, there's a lot more to know about this generation if you want to win them over for the long-term.
In this episode, we'll chat about the nuances of this generation's purchase behaviors and preferences—and what all of it means for capturing their attention and earning their loyalty.
Let's talk about the up and coming generation: Gen Z!
We cover 5 key characteristics that make them unique.
So, if you're marketing to Gen Z in 2025, this is a must- listen to episode!
It’s hard to wrap your head around big data, with 328.77 million terabytes of data being created each day – how do you even begin to navigate that?
But just because the data is there, doesn’t mean you should use it.
We are joined to explore how PGM transforms data into actionable insights. Learn more about the complexities of massive data, and how marketers can find their sweet spot to enhance their campaigns.
So, prepare for some data fun-facts and to find out how to use data to reach the right people, with the right message, through the right medium, at the right time.
Marketing often involves navigating a very thin line between privacy and personalization. Can we have our privacy and still enjoy those personalized, serendipitous experiences too?
In this episode of Data Dialogues, we are joined by data experts Michelle Taves and Kristin Jones to discuss the "Privacy Paradox.” We explore the contrasting reality, which is that we all want brands to be protecting our personal information while the allure of tailored recommendations (and earning freebies and rewards) is undeniable.
Now, let’s discover why 73% of adults feel they lack control over how their data is used along with the ways marketers can create unique experiences without crossing the line…
What can data tell us about the unparalleled success of Taylor Swift as a brand?
We are joined by Kristin Jones, Marketing Manager at Porch Group Media, who helps us explore the facts found in a Harris Poll about Taylor’s fans and mega-fans (aka Swifties).
Join us for a data-driven look into Taylor Swift!
Want to try CTV advertising this year but don't know where to start?
In this episode of Data Dialogues, we are joined by CTV expert, Matt Collins, the Director of Product Marketing at MNTN. Matt lays out a checklist that will get your brand ready for CTV success on this valuable channel
Consumers spending significantly more time streaming than on Meta, CTV should be catching your attention – offering many possibilities to your marketing through precise targeting and real-time reporting.
In this episode, we sit down with Matt Collins, Director of Product Marketing at MNTN, to explore the state of the CTV advertising landscape and explore the value of adding this data-driven channel to your media mix in 2025.
Have you ever thought of AI as your marketing partner-in-crime? Cause it can be!
Brandon Turnbull, founder of Outbound Scale, returns to explore the cohesion that needs to exist between marketers and AI. Because, while AI excels at data processing and trend analysis, your human touch is what brings unique value to the table.
AI can sometimes produce "duds," pulling from questionable sources and that’s where your human expertise comes in. We will chat about how you can edit AI content to ensure that it aligns with your brand's voice and avoids seeming generic or inaccurate.
Tune in as we explore how AI can be your co-pilot, enabling you to speed up research, refine your messaging, and enhance your overall productivity.
AI has been taking on an increased role in pretty much every aspect of our lives. In this episode, we welcome Brandon Turnbull, founder and CEO of Outbound Scale, to move past the hype and explore the practical uses for AI.
Brandon shares invaluable insights on how AI can help you streamline workflows, enhance productivity, and gain a competitive edge – with some pretty fantastic real-world examples.
Plus, we'll have a good laugh at the quirks of AI image generation and discuss the crucial balance between automation and human creativity.
Market research positions your brand as a thought leader on important topics in your industry.
Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery.
Join us to discover how market research builds a story for your brand that can be shared through a multichannel experience for your customers.
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/
Authentic marketing starts with solid research.
In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.
Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/
Is dirty data keeping you up at night?
Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep it clean for good.
Tune in for practical tips and tricks you can implement right away. Plus, we'll give you the inside scoop on PGM's Data Bootcamp – your fast track to better quality data! And don't miss out – we've got a special offer waiting for you at the end.
Is your data a goldmine....or a dumpster fire?
Dirty data has costly consequences.
But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge through the messy world of dirty data to answer these questions.
Join us as we confront the chaos of inaccurate, incomplete, and inconsistent data, exploring real-world examples and practical strategies for cleaning up your data act. Don't let dirty data derail your decisions – tune in to learn how to transform your data from a liability into a valuable asset.
When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both?
Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data.
In this episode, we’re joined by Michelle Taves, VP & Group GM of Porch Marketing Group, to chat about first-party data’s rise to power and why it's become one of the most valuable assets to future-proof your marketing.
And we can’t talk about the future of data without mentioning AI! We explore AI’s growing role in data analysis and predictive analytics, and what this means for the future of data.
The future is uncertain for TikTok.
With TikTok facing a potential ban in the US, marketers need to be ready to pivot.
In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audience, ensuring your brand stays ahead of the curve, no matter what happens with TikTok.
Uh oh! Are you being misled by these common data myths?
In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.
Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU.
In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers.
Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways.
The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data.
And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing.
In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025.
It’s no secret – AI is helping marketers improve efficiency and enhance creativity. With the abundance of AI tools on the market, teams have many options to choose from to help produce high-quality campaigns that drive meaningful results.
But, with a new AI tool launching every week, it can be hard to keep up and find AI solutions that work best for your needs. In this podcast, the PGM team will share the AI tools they use to simplify their marketing on a budget.
Learn from Sherehan Ross, a 3x Global CMO, as she shares her experience and insights on creating robust customer-centric marketing strategies from the ground up for brands across the globe.
In this podcast, she will share her strategies for leveraging data-driven tactics, defining your audience, and implementing infrastructure to position you for success in today’s marketplace.
Key Topics:
- How to put the customer at the center of your marketing strategies
- How to leverage data-driven insights to optimize product-market fit
- Tips on executing targeted campaigns to increase customer engagement
In marketing, your to-do list is never-ending. As a result, the technological boom of AI tools has been a welcome shift in the marketing landscape, helping you get more work done, much faster.
Many tasks that used to take days can now be automated with AI, helping speed up workflows and maximize your marketing team’s efficiency.
Karlie Welch, Director of Marketing Operations for SuperDupe and Attention Grabbers, joins the PGM team to share tips on using AI tools to simplify your video marketing strategy.
In this webinar, you’ll learn how to:
- Streamline the video editing process with Submagic
- Automatically insert b-roll footage, trim silences, and add emojis
- Create a digital avatar version of yourself using SuperDupe
- Use AI to generate your video content in various languages
- Customize scripts and audio tones with ease
The rising cost of living, inflation, and the surge in remote work are driving significant shifts in migration patterns.
Ryan Cox, Director of Marketing at SIRVA Worldwide Relocation & Moving, joined the PGM team to share key insights from the 2023 North American Van Lines migration study. Together, we examined the evolving landscape of relocation and its implications for marketers.
In this podcast, you’ll discover:
- Key trends in American relocation and migration patterns
- Factors influencing moving trends and their impact on marketing strategies
- The importance of targeting new movers
In 2024, SEO continues to evolve rapidly, with a strong emphasis on user experience, relevancy, and adaptability. With the integration of AI and machine learning, search engines are becoming increasingly sophisticated, requiring marketers to prioritize quality content, technical optimization, and a holistic approach to digital marketing strategies for maximum visibility and success.
In this episode, we will provide invaluable insights and actionable tips to help you drive organic traffic, improve your rankings, and achieve your SEO goals.
Key Topics
- Best practices for on-page and off-page optimization in 2024
- Leveraging content marketing and link building to boost your SEO efforts
- Measuring success and refining your SEO strategy for continuous improvement
- AI and the future of SEO
The P&C insurance market is encountering challenges like climate change, rising claims costs, and evolving customer expectations.
This podcast explores how leveraging property data helps insurers enable more accurate risk assessment, personalized underwriting, and proactive claims management.
Key Topics
- Key challenges in the P&C insurance market today and their impact on profitability and competitiveness
- How property data can provide valuable insights to insurers, enabling better risk assessment and improved claims management processes
- An exclusive sneak peek at PGM’s upcoming property data product, Home Factors. Discover how our property data insights on the interior of homes can boost your underwriting decisions
In 2024, marketers are facing several challenges, including cookie deprecation, evolving privacy regulations, and budget constraints.
In this podcast hosted by Larisa Bedgood, Head of Marketing at Porch Group Media, we will hear from Michelle Taves, GM of Porch Marketing Group on strategies our team of experts is finding success with, as well as what we are recommending to clients to maximize their marketing performance.
Key Topics
- Learn how to implement an “all-party data” strategy
- Get data quality tips to elevate campaign performance
- Explore the competitive advantages of leveraging new mover marketing
- Learn about the benefits of adding CTV to your media mix
- Discover how to modernize your direct mail marketing strategies
The demise of cookies is officially underway. On January 4th, Google began phasing out cookies, starting with a limited test to restrict cookies for 1% of Chrome users. By the end of 2024, Google plans to eradicate cookies for the entire Chrome user base.
What does this mean for marketers? It’s time to dump cookies and embrace new privacy-compliant marketing strategies. In this podcast, we will provide guidance and recommendations on how to adapt to the new privacy landscape and make a seamless transition to cookieless marketing.
Key Topics
- Strategies to ethically cultivate and leverage zero- and first-party data
- Best alternatives to third-party cookies in 2024
- How to use predictive modeling to understand consumer intent
- The importance of leveraging an all-party data strategy across channels
In a digital landscape where inboxes overflow and social media feeds are cluttered with advertisements, direct mail offers a compelling choice for marketers looking to engage their audience in fresh and exciting ways.
In this podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, and Michele Maxfield, General Manager of Welcome Wagon, join us to explore the innovative and impactful ways in which direct mail can enhance your marketing campaigns. Tune in for valuable insights and actionable takeaways to help you achieve exceptional results in your 2024 marketing campaigns.
Did you know that the probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%? Developing an email re-engagement strategy can help rekindle lost relationships, recover revenue, and breathe new life into your customer base.
In this session, we’ll explore the importance of re-engaging your audience and revitalizing your email database. Get up-to-date on best practices for crafting compelling re-engagement campaigns that not only capture attention but also drive meaningful conversions.
Key Topics
- Why email re-engagement matters
- How to clean up your database to maintain a fresh audience
- Email segmentation tactics to rekindle interest
- Content and design tips to re-capture attention
- Timing and frequency of re-engagement campaigns
- Examples of successful re-engagement campaigns
- & more!
Did you know that 80% of audiences tend to do business with a brand that personalizes their experience with it? Audience segmentation is the golden ticket to campaign success. Brands that leverage audience segmentation see increased engagement and improved customer loyalty.
In this podcast, Amy Klenke, Head of Client Services and Product Strategy, and Larisa Bedgood, Head of Marketing, will discuss five key audience segments to power your 2024 campaigns.
Key Topics
- How to leverage the new mover segment for customer acquisition
- The value of marketing to homeowners
- How to reach in-market shoppers to boost sales
- Custom blended audiences for advanced targeting
- Tips to segment your customer database for improved engagement
Marketing to new movers offers a unique window of opportunity to establish brand loyalty and capture a fresh customer base in a critical stage of their decision-making process. It enables brands to build long-term relationships with these individuals and households, resulting in lasting customer relationships and increased revenue.
In this podcast, Michelle Taves, GM of Porch Group Marketing, and Larisa Bedgood, Head of Marketing, will uncover the secrets to harnessing new mover marketing and exclusive property insights to acquire new customers.
Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.
In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS,special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024.
Key Topics
- Gen Z myths and realities
- The diversified needs of the Gen Z consumer
- How to breakthrough into this “ad adverse” audience
- Marketing investments to prepare for 2024
Did you know that 34% of new movers purchase furniture before move-in day? Moving is a major consumer life event, characterized by increased spending on home-related expenses, particularly new furniture. Do you have a strategy in place to reach this valuable audience segment before your competition?
Tune into this podcast with Michelle Taves, GM of Porch Marketing Group, and Larisa Bedgood, Head of Marketing, to learn about five strategies furniture retailers are using today to win new business. In this 30-minute information-packed session, we will share tips that you can implement in 2024 to sell more furniture, faster.
Key Topics
- Strategies to identify and target new movers
- How to leverage pre-move indicators to reach moving homeowners first
- How to reach moving consumers who are upsizing to a larger home, and most likely in need of new furniture
- The value of marketing to millennials – the fastest growing segment of homebuyers
- Offline and online tactics to convert in-market furniture shoppers into customers
- Best channels to maximize your ad spend
- And more!
Join Luci Rainey, host of Movers and Shakers, and her guest, Jay Schwedelson, Founder of SubjectLine.com and a top email marketing voice on LinkedIn, as they lay out the latest best practices for email marketing.
Jay is also the brains behind the free Guru virtual conference, the world’s largest conference on email marketing, and the host of the “Do this, NOT That” podcast. Join this session for his best tips and tricks to leverage email marketing to end the year strong.
Key Topics
- Best practices: The do’s and don’ts of email marketing
- Email copy and design trends for improved performance
- The importance of email segmentation and personalization
- Email metrics that matter
- And more!
In today’s rapidly evolving digital landscape, data has become the cornerstone of successful brands, providing the foundation for informed marketing decisions. Just like maintaining a healthy lifestyle enhances your physical well-being, ensuring your data is in optimal condition is essential for the vitality of your campaign efforts.
In this podcast, Kym Vance, Head of Business Development, and Larisa Bedgood, Head of Marketing, will explore strategies to whip your data into shape and unveil strategies to sustain its agility and relevance over time.
Key Topics:
- The cost of out-of-shape data
- Causes of poor data quality
- Types of data hygiene to improve your data fitness
- How to leverage data appending to provide a holistic customer view
Staying ahead of the curve is key to unlocking the full potential of your social media advertising efforts. As we approach 2024, the social media landscape is set to undergo changes that will redefine the way brands engage with their audiences online.
In this podcast, we will unveil effective strategies that will dominate social media advertising in 2024 and beyond. From platform shifts to precise audience targeting, this session will equip you with the knowledge and tools to take your social media strategy to the next level.
Key Topics:
- Explore the latest trends that will shape the 2024 social media landscape
- Threads vs. X: What does the future look like for these platforms?
- The rise of social commerce
- Learn how to harness the power of all-party audiences to optimize your ad spend and boost ROAS
- Discover the benefits of integrating social media advertising as part of a media network solution
With Q4 approaching and media budgets getting trimmed, tune into this podcast to learn about 5 ways to maximize a shrinking media budget.
Luci Rainey, former marketing executive at Comcast and PODS, will share her tested methods for making the most of your media budget to finish the year strong. She will also advise on the pros and cons of each of these budget-saving methods.
Technological advancements continue to reshape marketing and consumer. In this podcast, we will delve into the transformative landscape of media and unveil the key trends that will shape the upcoming year. We will explore top strategies, emerging technologies, and evolving consumer behaviors that will dominate the media landscape in 2024.
Key Highlights:
- Navigating the streaming revolution – the role of CTV
- The power of first-party data
- Don’t just personalize – hyper-personalize!
- Data in the clean room
- Audience planning vs platform planning
In the dynamic world of data-driven marketing, harnessing the right information is crucial for success. Tune into this podcast to explore the untapped potential of 1st party data and uncover why it’s your best friend in achieving marketing excellence.
During this engaging session, we will delve into the five key reasons why 1st party data should be at the heart of your marketing strategy. From enhancing personalization to maximizing ROI, we’ll highlight the undeniable advantages that this valuable resource brings to your business.
Key Takeaways:
- Unrivaled Customer Insights: Discover how 1st party data provides a deep understanding of your customers’ preferences, behaviors, and needs.
- Data Ownership and Control: Explore the strategic advantages of having direct access to reliable and accurate data that can fuel long-term growth.
- Enhanced Campaign Performance: Explore how leveraging 1st party data can supercharge your marketing campaigns.
The holiday season is a crucial time for businesses of all sizes, and the competition for consumer attention is fierce.
In this podcast, you’ll learn how to transform your holiday campaigns into a powerhouse of customer engagement and revenue generation.
Key Topics:
- Understand the Holiday Landscape: Explore the unique challenges and opportunities presented by the holiday season and how to leverage them to your advantage.
- Four Holiday Audiences You Can’t Afford to Miss: Discover 4 audiences types of audiences you should be targeting this holiday season (and every year) to maximize your holiday campaign success.
- Optimize Your Digital Presence: Leverage various digital channels to amplify your message.
Say you are looking for a new car and are researching online on car sites. Suddenly you see a new car insurance ad promising discounts and low prices. It seems odd, however, as you requested “no cookies” when you went to the auto websites. Instead, you may be a participant in contextual advertising.
With cookie restrictions and privacy guardrails growing, contextual advertising is making a fast and furious return. It can be an effective way to target media for your potential customers who are opting out of cookies and protecting their privacy.
Through contextual advertising planning, marketers rely less on a customer’s data or personal information and instead leverage themes of content to deliver appropriate ads for the consumer. It is believed that a customer who searches and investigates a particular piece of content would also be in the market for relevant products associated with that content.
In this podcast, Luci Rainey and guest Ben Gaddis, former CEO of T-3 Advertising and Partner at Superstep Capital, discuss winning strategies to leverage contextual advertising to drive new customers or increase brand consideration. As a long-time CEO in the advertising agency space, Ben knows firsthand how to leverage creative strategies for clients to drive business growth and guided clients such as All-State, UPS, 7-Eleven, and Staples. Ben is a frequent writer, speaker, and moderator and has been featured in Forbes, Wired, TechCrunch, The Wall Street Journal, NPR, and Bloomberg TV, among others.
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability.
Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to swinging the pendulum toward retention improvement. Studies show that even as little as a 1-5% improvement in retention can boost bottom-line margins significantly.
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick will share his lessons learned on the 4 advantages and methods of focusing on customer retention – and it all begins with analytics, data, and insights.
As marketers and brands, we often hyper-focus on customer acquisition so much that we lose sight of the importance of customer retention. Retaining current customers is less expensive, requires less time and investment, and creates higher margins and profitability.
Understanding the data, life event changes, signals, and insights that highlight retention opportunities is key to swinging the pendulum toward retention improvement. Studies show that even as little as a 1-5% improvement in retention can boost bottom-line margins significantly.
Our guest speaker, Rick Lang, former Chief Marketing and Sales Officer of Comcast and current Head of Global Cable Sales at Afiniti, an AI company, focuses retention on “the little hinges that swing a big door.” In this podcast, Rick will share his lessons learned on the 4 advantages and methods of focusing on customer retention – and it all begins with analytics, data, and insights.
In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have prompted widespread changes in the way online advertising operates.
As internet users demand greater control over their personal information, major web browsers and regulatory bodies have taken decisive steps to phase out or limit the use of cookies. This shift has sparked a profound transformation in the advertising industry, challenging marketers to explore new strategies and technologies to reach their audiences effectively. In this rapidly evolving landscape, the days of relying on cookies for advertising are fading away, giving rise to a new era of privacy-conscious, consumer-centric marketing approaches.
So, what do advertisers need to do to prepare? Steven Goldberg, VP of North American Publishers at LiveRamp, and Todd Dziedzic, SVP of Digital & Analytics at Porch Group Media join Movers & Shakers host, Luci Rainey to discuss.
What exactly is going on with advertising cookies? The tracking cookie is crumbling – or is it with Google delaying it now until 2024? New alternatives have been introduced such as the privacy sandbox. Apple continues to launch anti-tracking platform updates to protect consumer privacy and privacy legislation is more confusing than ever.
In this podcast, we will break down the cookie landscape and discuss what is happening, what we expect to happen, and what you need to know to keep your advertising strategies strong.
Listen to this webinar to learn:
- How a cookie-less future will impact your marketing strategies
- Timeline of the cookie decline
- What you need to do today to be prepared
- What alternatives are being developed or available now
Movers and Shakers host Luci Rainey interviews guest Erica Dudash, former retail marketing executive at top brands like Purple Mattress and American Eagle Outfitters, on key steps to revive your social media strategy.
Luci and Erica will walk through five essential elements to structure a program that boosts your brand and breathes life into your social strategy.
In this podcast, you’ll learn how to leverage clear goals, understand your audience, align the right platforms, create and measure a test environment, and evolve a forum for conversation and evangelism.
An OTT (Over-The-Top) strategy checklist can be a useful tool to ensure that your business is ready to launch or expand its OTT offerings. By following these guidelines and creating a comprehensive OTT strategy checklist, businesses can improve their chances of success in the highly competitive market. Peter Jones, Head of Local Sales at Premion, discusses this further in our podcast.
Connected TV (CTV) ads are a powerful tool for businesses looking to reach audiences in the streaming television landscape. There are several types of CTV ads available, each with its own unique benefits and targeting capabilities. Peter Jones, Head of Local Sales at Premion, explains in our podcast.
The TV ad model is in the midst of a massive wave of disruption. And with that disruption has come a massive amount of fragmentation in the CTV/OTT ad models and platforms. This fragmentation means that marketers need to choose trusted partners that can provide them with the necessary reach and scale.
So which platforms are best suited to target the consumers needed to achieve scale? Adding more to the confusion is the number of players jumping into the space to take advantage of CTV’s popularity, affordability, and targeting capability.
So – what is really important to know about CTV/OTT ad models?
In this Movers and Shakers podcast, host Luci Rainey will interview Peter Jones, Head of Local Sales/Strategic Partners at Premion, an industry-leading premium CTV/OTT advertising platform to discuss the latest trends in CTV/OTT.
This podcast will cover content including:
- Which platform models are better for advertising needs: SVOD or AVOD?
- How do I measure the value of the CTV/OTT impressions?
- How do I decide whom to target and when?
- Can I use my own first-party data to target or do I need to rely on third-party data?
- How do I assure brand safety and avoid ad fraud?
- Can CTV/OTT provide attribution measurement or show sales attribution like programmatic digital can?
Watch our webinar, 5 Ways to Create Targeted Marketing Audiences to Drive Results.
A precise target audience is at the foundation of every successful marketing campaign. But, in an age of data privacy, data loss, and data overload, what best practices should you be following to ensure you’re reaching the right people with your message?
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from Amy Klenke, Porch Group Media’s VP of Product and Delivery about today’s trends, regulations, and unique audience segments. Amy also shares how to blend 1st and third-party data into highly customized audiences unique to your business’s needs.
KEY TOPICS:
- An overview of the privacy landscape that is causing the loss of audience insights and how this may impact your audience curation (and what you can do instead).
- Learn about the different types of audiences you should be targeting and how messaging differs between audience segments. From your current customer base, acquisition segments, loyalty audiences, and more, we’ll share the top audiences you should include in every successful marketing program.
- An overview of different consumer segments including movers, homeowners, in-market shoppers, property insights, and more that you may not be targeting today.
- A quick peak at case studies results featuring Porch Group Media unique audience segments.
Tune into this discussion to learn how to build highly targeted audiences to drive better results.
In order to successfully engage customers and prospects, marketers must be mindful that different audiences will require different tactics and messaging strategies. Amy Klenke, VP of Product and Delivery at Porch Group Media discusses further in this mini podcast.
CTV is becoming an increasingly popular channel for marketers of all industries. Unlike traditional TV advertising, CTV advertising allows for precise targeting and attribution. Marketers in the auto aftermarket industry are using this valuable channel to increase customer acquisition and engage their existing customers. Learn how CTV is in the works for TBC Corporation from our guest speaker, John Williamson, Chief Digital & Technology Officer.
Social media plays an important role in building brand awareness and facilitating customer engagement. Auto aftermarket companies are using the power of social media to increase service appointments from customers, both old and new. Learn how social media marketing is being leveraged by TBC Corporation from our guest speaker John Williamson, Chief Digital & Technology Officer.
The auto aftermarket is proving itself adaptable as of late consistently outperforming forecasts in the face of automotive industry trouble. Smarter and budget-conscious consumers are keeping their cars longer, especially in face of higher interest rates and a looming recession. The pandemic also led more consumers into do-it-yourself mode which resulted in an increase in online shopping for aftermarket parts and accessories. Maintaining a strong online identity is now a necessity, and the acceleration of digital channels means brands must keep up or get left in the dust.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from John Williamson, Chief Digital and Technology Officer at TBC Corporation, one of North America’s largest marketers of automotive replacement tires with recognizable brands such as NTB, Tire Kingdom, Big O Tires and Midas. With over 25 years of experience in leading strategies for brands including Citibank, JP Morgan, Verizon, and Comcast, John will discuss how he is driving an innovative digital transformation at TBC to meet the needs of today’s digital-first consumers.
Connect with Us:
Website: https://porchgroupmedia.com/
LinkedIn: https://www.linkedin.com/company/porchgroupmedia/
Twitter: https://twitter.com/porchgroupmedia
Facebook: https://www.facebook.com/porchgroupmedia/
Many consumers are doing their research online ahead of their buying experience. With today's internet capabilities, we are many times able to target those looking for a car at the perfect time in their future journey.
Online car shopping is making its move on the car buying industry. Shoppers are now able to research, shop and even estimate prices and payments. In some instances, the entire buying experience is available online and visiting a dealership isn't even necessary.
Car shoppers are increasingly using the internet to evaluate their vehicle options when it comes time for them to purchase a new car. As a result, providing a user-friendly digital experience has become more important than ever for dealerships across the nation.
Applying models created from data gathered over time, we can see who is in the market for a car passively and actively. Custom models can be created from sales data and current or past customer interactions.
Electric vehicles are gaining a steady momentum in the market, but many consumers do not have the charging capabilities to conveniently make this type of vehicle an every day car. The good news is that because of market insight and targeting, it is easier than ever to find the consumers who are specifically looking for this type of vehicle.
The auto industry is undergoing extensive change, especially in the wake of supply chain issues, changing consumer behaviors, and the acceleration of digital channels to complete more of the car buying process.
So what does 2023 look like for the automotive industry and car dealerships? What trends do you need to be aware of in order to tailor your marketing strategies?
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Amy Klenke, VP of Product and Delivery at V12, about the changing automotive landscape and how dealerships can reach the empowered car shopper.
Specific Topics Include:
A look at how offline and online experiences and decision-making processes are converging, and what this means for marketers.
An overview of the types of cars consumers are seeking, including new, used, and electric vehicles, and how you can message and market accordingly.
How to use a variety of channels most effectively, including direct mail, email, digital, social and CTV to drive engagement.
An overview of V12’s automotive-specific solutions, including case studies that show how audiences and marketing channels can successfully come together to drive results.
Personalization in advertising is now easier than ever. Utilizing companies like Welcome Wagon, help to focus direct mail marketing efforts into the hands of the right people in your community. Adding direct mail to your current marketing strategy will lift your performance overall.
While Customer Acquisition Costs (CAC) are rising on digital channels, many businesses are revising their marketing models to include direct mail. Coupled with the digital marketing, direct mail is a touchpoint that gets a tangible piece of marketing into the hands of potential customers.
When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the easier it is to understand attribution of the different touchpoint along a marketing strategy.
Welcome Wagon introduces local movers, new homeowners, renters and other people in communities to businesses in their area of all sizes. Businesses can leverage their reach by getting their marketing pieces physically into the hands of these individuals and families through direct mail.
When brands think of a media network, they think of display media and targeting because with many of them, that's all they do. Porch Group Media takes this strategy and adds 6 to 7 additional channels that make for better analytics all around.
We're used to hearing all about digital advertising and how it's a key to marketing success. It seems to have left the strategy of direct mail behind...or has it? Some are seeing that adding direct mail into strategic digital campaigns is providing a lot of continuity across different channels. V12 has found that direct mail is one of those ways that, as a follow-up to a digital campaign, you are able to enhance and get 1-to-1 attribution on how that campaign worked.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Maria De La Salas of Welcome Wagon about the power of direct mail in the age of digital.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Did you know that for every $1 marketers spend on email marketing, they receive $36 in return? Email marketing revenue is estimated to reach nearly 11 billion by the end of 2023. It’s no wonder why marketers often say email is king.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from the V12 team about how marketers can rock their email marketing programs in 2023.
Specific Topics Include:
- How to get to know your customers and prospects to be able to leverage segmentation and personalization
- An overview of standard best practices to enhance email communications, including recommendations on copy, subject lines, graphics, and more to ensure your emails stand out in crowded inboxes and generate ROI.
- Ways to analyze and improve performance, including utilizing emails as part of an omnichannel program
The move is a time when consumers buy new products and services, as well as re-evaluate their current relationships with brands. They spend $11,000 on average during the move and continue to spend well after the move. New movers are a lucrative audience for brands across industries, for both customer acquisition and retention opportunities.
V12 recently conducted new research with The Harris Poll in the 2022 New Mover Trends Report, which explores the state of today’s new movers and uncovers opportunities to reach this valuable audience of in-market shoppers.
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from David Krane, Senior Consultant at The Harris Poll, as he digs into the report and shares key findings to inform your marketing strategies.
KEY TOPICS:
- Did you know that 64% of new movers have experienced a recent life event? We will explore the profile of the 2022 new mover, with insights on demographics, homeownership status, recent life events, and more.
- 72% of new movers buy new items and services prior to moving. Learn about key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more.
- 7 in 10 new movers are pursuing home improvement projects. Learn what home projects are top of mind, as well as what methods they prefer using to complete them.
For more information, visit v12data.com
Download the 2022 Marketer's Perspective on Mover Marketing Report: https://bit.ly/3DT71f4
Connect With Us
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Download the 2022 Marketer's Perspective on Mover Marketing Report: https://bit.ly/3DT71f4
Connect With Us
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Download the 2022 Marketer's Perspective on Mover Marketing Report: https://bit.ly/3DT71f4
Connect With Us
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Download the 2022 Marketer's Perspective on Mover Marketing Report: https://bit.ly/3DT71f4
Connect With Us
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Download the 2022 Marketer's Perspective on Mover Marketing Report: https://bit.ly/3DT71f4
Connect With Us
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Download the 2022 Marketer's Perspective on Mover Marketing Report: https://bit.ly/3DT71f4
Connect With Us
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Download the 2022 Marketer's Perspective on Mover Marketing Report: https://bit.ly/3DT71f4
Connect With Us
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from Michelle Taves, CEO of V12 and GM of Porch Marketing Group, and Charlie Thomas, Business Development Director at Strategus. Michelle and Charlie discuss the changing media and advertising landscape, and how brands can get ahead by investing in retail media networks and CTV.
Key Topics Include:
💡 How consumer privacy is changing the future of advertising
💡 An overview of how the media industry is moving away from cookies and linear TV towards retail media networks and streaming TV
💡 The difference between CTV, OTT and linear TV
💡 A look at movers and homeowners, two of the most influential segments your brand should be targeting
💡 A look at how retail media and CTV can be used for impactful household targeting
💡 An overview of the Porch Media Network and CTV targeting capability
For more info, visit our website: https://v12data.com/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we will hear from Michelle Taves, CEO of V12 and GM of Porch Marketing Group, and Charlie Thomas, Business Development Director at Strategus. Our speakers will discuss the growth of retail media networks and CTV and answer viewers' questions.
Michelle and Charlie will share a preview of the Porch Media Network, one of the first retail media networks with advanced CTV capabilities, powered by Strategus. Learn what to expect with a campaign using Strategus and how it delivers unique audience creation.
For more info, visit our website: https://v12data.com/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, the V12 team shares how their rich in-market insights benefit automotive companies' sales and service initiatives.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, the V12 team discusses how they are connecting brands to movers and homeowners.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, the V12 team shares case studies that leveraged household insights and discuss how to measure the success of your marketing programs.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from the V12 team about how marketers can leverage rich demographic and behavioral insights on homeowners to create personalized marketing campaigns that engage individuals in a household and influence household purchase decisions.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from the V12 team about the shift from media planning to audience planning and what successful marketing teams should be doing to adapt.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from the V12 team about how marketers can leverage first-party data on the homeowner segment to increase campaign engagement and ROI.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from the V12 team about how marketers can engage with renters and pinpoint the transition into homeownership.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this discussion, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from the V12 team about why the homeowner journey matters and how to strategically engage this valuable audience.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
In this podcast, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, we hear from the V12 team about how marketers can utilize rich data insights such as purchase intent, demographics, contact information, and lifestyle interests to create personalized messaging to reach and engage today’s busy’s households.
Key Topics Include:
- How to use 1st and 3rd party insights to develop a deeper understanding of the household as a whole as well as individual consumers, who they are, and what they’re shopping for
- A look at the movers and homeowners segment – one of the most influential audiences your brand should be targeting
- How to reach consumers across channels with personalized messaging to increase engagement
- A look at how retail media networks play into household targeting and how your brand can optimize media outreach
For more information, visit our website: v12data.com
Rich Smith, Chief Marketing Officer of Home Loans at PenFed Credit Union, the nation’s 2nd largest credit union and one of the fastest-growing mortgage companies joins us for this timely discussion. Specializing in making profitable change happen, Rich offers a wealth of experience in the financial, insurance and healthcare industries, with over 15 years in the C-suite driving membership and profitable growth.
In this podcast, hosted by Luci Rainey, former SVP of Marketing at Comcast and PODS, Rich discusses sharpening your programs by leveraging intent signals. He also shares the importance of changing customer perception to drive consideration along the customer journey. Lastly, with so much volatility in the labor market, Rich shares insights on driving morale within marketing teams in a fluctuating financial market.
Key Topics Include:
- The state of today’s loans and mortgages for movers
- Using third-party predictive models and behavioral indicators to target consumers who are in-market
- The importance of repeat buyers and getting in front of first-time home buyers
- The role of the marketing team and its impact on overall company morale, even during challenging times
For more information, visit our website: v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt-out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
In this podcast series, experts from the V12 team explore how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
For more info, visit v12data.com
Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt out of data sharing.
The impact based on earnings reports from major social media companies such as Facebook, Twitter, and others, revealed a $278-billion fallout from Apple’s privacy changes.
This podcast explores how these policy changes have specifically impacted digital marketing capabilities and how you can successfully pivot to reach your target audience.
Specific Topics Include:
💡 A recap of the changing privacy environment and Apple privacy changes.
💡 How to adapt your digital marketing and advertising strategies while continuing to optimize your ad spend and reporting metrics.
💡 How to collect more first-party data and utilize third-party insights to better understand your target audience and send more engaging campaigns
💡 How to target in-market audiences with a rich array of demographic, lifestyle, and intent data to keep your KPIs strong
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Larisa Bedgood, VP of Marketing and Michelle Taves, GM, discuss the Porch journey and the marketing opportunities that new movers and homebuyers bring.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Larisa Bedgood, VP of Marketing and Michelle Taves, GM, discuss the new technology that Porch and V12 have brought to mover marketing.
Connect With Us:
Visit Our Website: https://v12data.com/
LinkedIn: https://www.linkedin.com/company/v12data
Twitter: https://twitter.com/v12data
Facebook: http://www.facebook.com/V12Data/
Moving is a powerful economic life trigger. Jennifer Renaud, SVP and CMO at Masonite discusses the importance of the mover segment in marketing programs and how the move journey affects the consumer buying process.
New research from V12 and Ascend2 finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives.
So, why are some marketers still on the fence about mover marketing? As with any type of marketing program, marketers face unique challenges when it comes to mover marketing, including getting executive buy-in, finding budget, accessing data, and executing programs.
Watch this discussion with Luci Rainey, former CMO of Comcast and PODS, as she offers her insights and real-world experience on how to overcome these obstacles and leverage your mover marketing program to its full potential.
If you’d like to learn more about our mover marketing solutions, we look forward to hearing from you and showing you how this gigantic opportunity can help your brand acquire and retain customers. Visit our website https://v12data.com to get started.
The State of Mover Marketing | V12 Leadership Insights with Anders Ekman
*The following content has been adapted from V12’s Movers and Shakers Podcast.
Anders Ekman: What’s the state of move or marketing today?
The best way to think about mover marketing as a discipline is that it’s in transition.
There are a lot of marketers, particularly at the local level, who still take advantage of mover marketing the way it has been—and that’s terrific. There is no doubt that if that’s working, marketers should continue to do that.
However, brands are experiencing different levels of success based on how aggressively they lean into mover marketing.
Brands that are taking advantage of the advancements in mover marketing are showing better results. For example, our research shows that mover marketing users are more than twice as likely to report best-in-class success from their marketing strategies. Additionally, 41% of organizations with a mover marketing strategy in place report significantly greater increases in both customer acquisition and retention.
I’ll refer to a case study we have with a large national retailer. This retailer is an aggressive mover marketer. They embrace the omnichannel approach and all the data and insights that are out there. By doing so, they’ve experienced gigantic increases in engagement and sales from pre-movers. They’ve seen a 14% sales conversion from using the pre-mover audience. This is just one example of a mover audience that really didn’t exist until V12 and Porch developed MoverTech.
As mover marketing’s evolution goes, there are some marketers that are perfectly content to experience mover marketing the way it’s been. But the majority falls somewhere in the middle, comprised of those that are seeking a better way to market to movers but might not know what that entails or how to get started.
And then, there are marketers who are implementing aggressive mover marketing programs with all the new capabilities that are out there—particularly those that are being delivered to the market by V12 and Porch—and are obtaining the impressive increases that we’ve come across in our market research.
So, if you’re one of those brands in the middle, this is where the opportunity is for you. You may have tried marketing to movers already but lack the insights and resources to leverage your mover marketing program to its full potential. You may hope that there’s a better way out there, and this is where we can help you get the most out of this opportunity.
If you’d like to learn more about our mover marketing solutions, we look forward to hearing from you and showing you how this gigantic opportunity can help your brand acquire and retain customers. Email: 1Info@v12data.com.
What Does Mover Marketing Matter? | V12 Leadership Insights with Anders Ekman
*The following content has been adapted from V12’s Movers and Shakers Podcast.
Anders Ekman: Why does mover marketing matter? I think this is a question that’s on the minds of a lot of brands—probably because they regard mover marketing in the same old way—single channel, older data, less insight into the consumer and what they’re interested in. But today, the definition of mover marketing is radically different than a lot of marketers think it is. So, why does it matter?
The move represents a valuable opportunity to engage with a dynamic, in-market audience. At V12 and Porch, we’ve done a lot of research into both what consumers are interested in and when they buy, and how much they spend. So, how do marketers leverage mover marketing? And what impact does this have on their customer acquisition and retention efforts?
The move is the biggest “permission to spend” life event in marketing.
On average, consumers spend more than $11,000 on various items and services during the move. Additionally, this spending activity takes place within a very, very short period. The other thing that is fascinating about movers which presents a huge opportunity for brands, is, that 90% of movers tell us that they are willing to switch brands when they move.
So, what do you have? You’ve got an enormous amount of spending power.
You also have a lot of grand mobility, the ultimate jump ball, if you will, for marketers. The other thing that we’ve done at V12 and Porch, is a lot of precision research on mover buying interests and timing with The Harris Poll. We encourage you to download our Annual Mover Trends Report or talk to us about the insights that we have around timing and spending behavior.
What we’ve found, sorted, and netted out is that there is a lot of spending that gets concentrated in the pre-move. About half of the spending that takes place with movers happens before the move versus what the conventional wisdom has been, which is after the move.
So, back to the new definition of mover marketing, and why it matters. Well, it matters because there’s a lot of money at play. A lot of brand switching that goes on, and increasingly, now, there is a lot of insight into what consumers will buy and when and how. And so, that’s kind of number one from just a consumer opportunity standpoint. There is an enormous amount of opportunity well beyond what brands have thought to be the case.
If you’d like to learn more about our mover marketing solutions, we look forward to hearing from you and showing you how this gigantic opportunity can help your brand acquire and retain customers. Email: Info@v12data.com.
What is Mover Marketing? | V12 Leadership Insights with Anders Ekman
*The following content has been adapted from V12’s Movers and Shakers Podcast.
Anders Ekman: Mover Marketing is a discipline and a category in the marketing realm that’s been going on for the last 20 or 25 years. Surely, any of you who have moved, remember the direct mail pieces showing up at your doorstep with coupons for local merchants and service providers. The goal of these direct mail campaigns is to help you get familiar with businesses in your new neighborhood and find the right brand connections.
Mover marketing has sort of been in the same place for the last couple of decades. The data sources have been the same, primarily focused on people who have already moved rather than people who are moving. The channels and routes to market have also typically been the same, with most brands spending their efforts solely on spent on direct mail programs.
However, it’s important to understand that today mover marketing offers so much more. Within V12 and Porch, we describe mover marketing as the art, science, and process of connecting brands with moving consumers throughout the entire move journey. This involves identifying these consumers and understanding where they are in the moving process. This level of insight enables brands to strategically place the right offer, on the right channel, at the right time.
If you’d like to learn more about our mover marketing solutions, we look forward to hearing from you and showing you how this gigantic opportunity can help your brand acquire and retain customers. Email: Info@v12data.com.
Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. Anders led the transformation of the company into an omnichannel marketing and data powerhouse and played a pivotal role in Porch Group, Inc.’s acquisition of V12 in 2021.
*The following content has been adapted from V12's Movers and Shakers Podcast.
Anders Ekman: How Can Brands Take Advantage of Mover Marketing?
There are a variety of ways, but I will give you some indicators as to how we think of it at V12 and Porch.
The first way to leverage mover marketing is through a process that we call MoverMatch. MoverMatch is a process that we've created to flag our clients’ CRM databases with movers. MoverMatch identifies which of your current customers is in the moving process. Being able to know when your customers are moving presents an enormous amount of untapped opportunity is and critical from a retention standpoint.
A lot of marketers think about mover marketing as acquisition only. That is not true. The CRM or existing customer discipline around mover marketing presents maybe a larger dollars and cents opportunity than the acquisition kind of discipline does. Think about how expensive it is to acquire a customer. Think about all the spending that goes on during a move or could go on from your existing customer base that you’ve spent a lot of money securing. There are a lot of opportunities on the customer retention front.
If you’d like to learn more about our mover marketing solutions, we look forward to hearing from you and showing you how this gigantic opportunity can help your brand acquire and retain customers. Email: info@v12data.com
Jennifer Renaud, SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle. She is currently tackling evolving a 100-year-old brand, Masonite, and changing what doors mean to consumers. She believes brands need to become useful in the decision-making process. The key to uncovering all these riches is insights.
Hear Jennifer explain how a few key customer insights drove her to understand how homeowners relate to doors and how Masonite is evolving their brand to meet their customer’s needs.
Key Topics
- Consumers, Retailers and the Journey to Purchase
- Masonite Doors and the 4 Marketing P’s
- The Masonite Team and the New Brand Reality
- The Customer Experience – Delivering More than Just a Product
- Movers as a Marketing Segment
This new research study, conducted by V12 and Ascend2, explores the 2022 Marketer’s Perspective on Mover Marketing Report. Check out this episode to learn how brands are utilizing mover marketing strategies to increase their customer acquisition and retention. Did you know?
- 41% of organizations who have a mover marketing strategy in place report significantly greater increases in both customer acquisition and retention
- 54% who have a mover marketing program in place give it a high ranking when it comes to making an impact on their strategy.
- Mover marketing users are more than 2x more likely to report best-in-class success from their marketing strategies.
We also share tips and advice on how brands should adjust their marketing efforts based on the study findings to better engage movers before, during, and after their move.
During a move, consumers have a high propensity to interact with new brands and also are more likely to spend on new products and services. And how your company predicts and engages with that new mover is of growing importance.
Today, new mover marketing is a powerful, highly predictive omnichannel tool that should evolve to be a key part of your customer acquisition and retention strategies. Leveraging the ability to predict a move can support your segmentation, targeting and messaging strategies during a move journey. Are you engaging with movers to fuel your success?
Tune into this podcast with guest speaker, Ben Litvinas, SVP, Data Science & Analytics of Realtor.com, as he explores the advantages of using strategies to predict and market to new movers.
Key Topics
- The value of predicting when a consumer buys a home
- Understanding the mover journey in order to fine-tune messaging at key stages in the move process
- The first time homebuyer – what makes them choose to rent or buy and how to leverage that prediction to support your business goals
- How a marketing team should work with their internal analytics teams to create a marketing program
- Is your team measuring the right metrics to determine success?
During a move, consumers are in the market to spend and it is in this pivotal time in their consumer journey that up to 90% of this segment is willing to try new brands and services.
They buy supplies, make home repairs, shop for insurance, change internet, sign up at new gyms and visit new grocery stores. Chances are new movers are in-market for the products and services your brand offers and they are ready to sign up and spend.
When you hear the term “new mover marketing” you may think of antiquated techniques based on direct mail or flyers left on doorsteps.
Today, new mover marketing is a powerful data-driven, highly predictive omnichannel tool that can fuel your customer acquisition and retention strategies.
Luci Rainey, former SVP of Marketing at PODS and Comcast, and Anders Ekman, President of V12, explore the importance of strategies to predict and market to new movers. Join us for this webinar to learn about today’s new mover marketing and why you need to leverage it to its full potential.
Key Topics
- A look at today’s new mover and how they spend. For example, did you know that 64% of new movers report purchasing items before move-in and more than half (53%) find new service providers prior to moving.
- How new mover marketing has evolved from stagnant direct mail lists to rich, omnichannel strategies utilizing data science and advanced analytic capabilities.
- Why new mover marketing should be a cornerstone of your customer acquisition and retention strategies.
- How to market to new movers across the pre-move and post-move journey.
According to Mckinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers and 19 times more likely to be profitable. Data-driven marketing can drive a huge competitive advantage but businesses need to ensure they have the right marketing data at hand.
In this podcast, based on our 30-minute webinar, V12 explores the consumer marketing data landscape, the types of data brands should be using, and how to drive a competitive advantage with data-driven marketing initiatives.
SPECIFIC TOPICS INCLUDE:
- An overview of the consumer data landscape and the types of data available to marketers today
- A look at the customer journey and how data should be used to drive consumers to purchase
- An overview of V12’s consumer data assets, ConsumerPlus and V12 Signals in-market shopping database
- An introduction to V12’s new lifestyle and shopping segmentation system, V12 Vistas, an audience targeting solution based on in-market behaviors
Movers are five times more likely to become long-term customers if you reach them before the competition. They also spend more in the first 3-6 months on their new home than they will in the next 3 years.
V12, recently acquired by Porch Group, will combine the power of V12’s 27+ million mover database and billions of buyer intent signals with Porch’s unique new mover data assets to transform mover and homeowner marketing.
In this podcast, based on our 30-minute webinar, V12 and Porch discuss exciting new opportunities in new mover marketing and key strategies on how and when to target new movers across channels.
Topics Include:
- How new mover marketing strategies can be applied to numerous industries for a significant increase in conversions and engagement
- New solutions by V12 and Porch unlike any other in the market today
- Use cases showing how brands can apply mover marketing strategies in their campaigns
- Why you need to have an omnichannel approach to engage movers most effectively
- How mover marketing can be applied across the purchase journey
As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within organizations of all sizes and industries. Email will continue to play a vital role in nurturing, acquiring and retaining customers.
In this podcast, based on our 30-minute webinar, V12 explores how the email landscape has changed and the strategies brands should be implementing today to engage with consumers and drive success.
SPECIFIC TOPICS INCLUDE:
- An overview of current email marketing trends and statistics
- Email marketing best practices and case learning showing what is working in today’s new environment
- Best practices for using email to increase customer engagement
Have questions or interested in learning more? Email us at info@v12data.com or visit us at www.v12data.com.