ThreadLink Brand Builder: Recent Episodes
Kyle Flynn
We will tackle topics surrounding the apparel and merchandise industry for business owners. We utilize print-on-demand technology to help our clients minimize their up-front risk while helping them build an a brand for their business.
There are four simple steps that you MUST take in order to make a product launch successful. Cutting the corners on any of these steps will take money directly out of your pocket. Listen in to learn more!
Facebook is still king when it comes to social media, and now, Facebook has released its new "Facebook Shops" feature which is a game-changer for the e-commerce world. While we won't get into detail about Facebook Shops today, we'll explore some other avenues within Facebook as well as our NEW Favorite way to generate monthly sales in your store!
Instagram is a perfect platform for business owners to promote their merchandise. High-quality photos of people (you, coaches, athletes) wearing your gear will ALWAYS be the best option, but even grabbing screenshots of your apparel and posting something is better than nothing. Remember, 60-70% of your clients will always be in the "lukewarm" sales bucket--meaning you need to consistently market your merchandise in order to capture sales. One post will capture 5-10% of your clients. So don't be surprised if you have lagging sales if you are not consistently marketing your apparel. Linktree: https://linktr.ee/login
In order to build your brand, you MUST promote your brand. Unfortunately, many business owners fall well short of the touchpoints necessary to make a sale. Today, we'll delve into the over-arching structure of brand promotion before taking on a deep dive into specific platforms.
We've identified some common issues amongst fitness professionals when launching their apparel stores. These pitfalls stymie sales and really hinder revenue production. Perfection is the enemy of progress.
How to generate (at least) $10,000 annual revenue with your apparel at your business. The first layer is your Seasonal Launches. We then promote to our customers on annual special events as well as when we acquire NEW customers ("recurring" revenue streams). These 3 simple steps will grab you consistent sales that will quickly catapult you over the $10,000 yearly revenue mark! Enjoy!
Gym owners across the country have their "own way of doing things." However, just because something has always been done one way doesn't mean there isn't room for improvement. On today's show we'll help you take inventory on your current apparel-fulfillment system. Do you have room to improve? If so, where? or how?