Just Marketing™: Recent Episodes
Meg Brunson
just (adjective) \ ˈjəst \: Acting or being in conformity with what is morally upright or good.
How you decide to market your brand is how you show up in the world.
Just Marketing™ is about you, your business, and learning to sell in an accessible, ethical way.
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, anti-racist, compassionate businesses.
Just Marketing™ will expand your reach, allow you to hit major sales milestones, and most importantly, guide you in constructing a business that leads with kindness and empathy first.
The difference starts with YOU.
When you eliminate unethical tactics from your marketing strategy, you ensure that your marketing is both physically accessible and diverse. You take action with kindness and compassion (it’s simply the right thing to do), and increase your reach in the process.
Subscribe to the Just Marketing™ podcast for immediate, actionable tips, and share this resource with other marketers and entrepreneurs devoted to equity-centered strategy.
On this episode of Just Marketing, we've got Liz Wilcox dropping knowledge on how to turn your followers into customers using the power of email.
Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer.
But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode.
Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started!
In This Episode You'll Learn:
- Email marketing has a high ROI and is important because you own your list.
- The Email Staircase framework involves turning a follower into a friend and then into a customer.
- Personal connection and friendship are important in email marketing.
- Email is effective, stable, and not dead.
- Maintaining a healthy email list is important by removing inactive subscribers.
- Building an email list is efficient and a successful way to market.
About Liz Wilcox
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.
Connect with Liz
- Website: https://lizwilcox.com/
- Facebook: https://www.facebook.com/groups/emailmarketingwithliz
- Instagram: https://www.instagram.com/thelizwilcox/
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.
In This Episode You'll Learn:
- How to build an Ideal Client Avatar (ICA)
- What is an Inclusive ICA and how does it differ from what you were taught?
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
This episode is a conversation between Meg Brunson, the founder of Just Marketing, and Alison Tedford Seaweed, an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. They discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive.
In This Episode You'll Learn:
- What is a diversity statement and why your business should have one.
- How to write your diversity statement.
- What to do once your diversity statement is written.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers.
In this episode you will learn:
- Three elements of a successful call to action
- How to write effective CTAs to drive your customers to take the action that you want them to take.
- Just Marketing considerations to keep in mind when crafting CTAs
FREEBIE: Download 90+ CTAs that you can swipe and use in your social media marketing strategy at MegBrunson.com/cta
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Todays episode was originally recorded and broadcast on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!
In this episode I will introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people and so learning more about what Autism is and isn’t and how to better accommodate Autistic people, can help us market more inclusively.
In This Episode You’ll Learn:
- What autism is and isn’t.
- Common assumptions and practices they may have that make life harder for autistic people.
- Autistic communication, and how to better communicate and accommodate for autistic people in their lives
Brianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains.
Connect with Brianne
- Website - https://todaysluckywinner.buzzsprout.com/
- Instagram - http://instagram.com/brianne_Leeson
- Twitter - http://twitter.com/hotsauceghost
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
A well crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them.
In This Episode You'll Learn:
- 3 types of hooks commonly used by marketers
- Just Marketing principles to keep in mine when crafting your hooks
FREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
In this episode, Meg Brunson introduces Nina Everflow, who runs the content design agency Everflow Consulting. Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms. Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online.
In This Episode You'll Learn:
- What is instructional design
- Why online educators need to understand instructional design
- How you can become a better teller, teacher, and/or trainer.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
In this video, Meg Brunson, the founder of Just Marketing, talks about how her movement relates to successful social movements. Meg emphasizes the importance of each role in the success of a social movement and encourages people to adopt Just Marketing strategies to center society's overarching values of justice in their marketing.
In This Episode You'll Learn:
- four roles that people play in a successful social movements and how these roles apply within the Just Marketing movement.
- What role you play in the Just Marketing movement
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Jillian Abby joins Meg Brunson to discuss inclusive messaging.
Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated.
So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake?
(I said "when" because we're all bound to mess up at some point - let's prepare in advance!)
In This Episode You'll Learn:
- The business value of inclusive marketing, even if the people we make the extra effort to include only make up a minuscule amount of our client base.
- Easy changes to make in our writing to be more inclusive and areas of our business where we can do an inclusivity check.
- How to successfully recover from a marketing misstep.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
In This Episode You'll Learn:
- What is Psychological Pricing
- What is Charm Pricing
- What is Odd-Even Pricing
- How we can Price Ethically
- How to Join the Just Marketing Movement
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
In This Episode You'll Learn:
- The Downside of Sales Funnels
- Why We Need To Shift Our Mindset
- How To Go About Mapping Your Customer Journey
- How You Can Join the Just Marketing™ Movement
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Mia Francis-Poulin joins Meg Brunson to discuss unethical copywriting trends to say adieu to in 2022.
In This Episode You'll Learn:
- What is ethical copywriting
- 5 harmful tactics that business owners should reconsider
- 3 things to do instead
Words are Mia Francis-Poulin's jam. A conversion copywriter, native New Orleanian, and Parks and Rec enthusiast, Mia (along with her team of dedicated copywriters and content strategists) helps online business owners to find the right words to market their products confidently — and without the sleaze. She's the CEO and Copywriter-in-Chief of The Copy Haus® -- the one-stop, flat-rate copywriting subscription for businesses that want to market their message authentically, ethically, and profitably.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
It is no secret that our world seems to hit us with tragedy at every turn. Like an unstoppable freight train careening uninvited into our lives.
Since the topic is unavoidable, the question becomes, as a marketer, how do you go about responding to tragedies? Or do you?
There are typically two ways to react when a national tragedy occurs:
You either,
- Halt marketing efforts altogether, which allows people time to process the event and do what you can to mitigate the perception of being insensitive by continuing business as usual. (However, stopping all marketing activity could interrupt ongoing launches, contracts with other stakeholders, or put at risk the ad optimization that you’ve spent major moola on. And if you do pause your marketing efforts, the question then becomes, how soon is too soon to return to “normal” activity.)
Or,
- Continue marketing as usual. Some people find comfort in normalcy, providing a blanket of reprieve from the horror outside and pointing out there is always a rainbow after a storm. (On the flip side, continuing marketing as usual and not acknowledging the tragedy at all could come off as insensitive and give off the impression that you value earnings over humanity.)
A cookie-cutter response does not exist when it comes to deciding the best way to respond when a national tragedy presents itself. It is the goal of this episode to give you a few options and perspectives, including my own, to help guide you in creating a plan to respond that validates who you are best fits your business.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
So many people say they hate marketing, but they don’t. Not really. They think they do and the reason is simple; a lot of marketing that they have seen is full of psychological manipulation and gross sales tactics.
Sure, the old way of marketing may work, don’t get me wrong. But it’s far from perfect, and we should be intentional about the strategies we're implimenting so that we can show respect to our audience and make money in a way that's both aligned with our values and more profitable ... tune in to learn more!
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Trigger warnings and tone tags are two Just Marketing™ tools that make your content more equitable and inclusive.
Trigger warnings precede your content and serve to warn and inform people about the topics you’re going to explore, and tone tags are added to the end of dialog when deemed appropriate to clarify the tone that was intended by the writer.
Tune into this episode to learn more ...
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Diversity brings strength. Diverse voices create growth. Diversity drives success.
And at the same time, it's important to remember that not everyone’s experience is the same. We must recognize that communities are not monolithic.
- One Black voice does not speak for all Black people
- One Queer person’s experience is not that of another Queer person’s
In our attempts to raise the voices of diversity, we must be careful not to amplify the voices who will negatively impact our purpose. We must be careful this isn’t done unintentionally ... tune in to dive deeper!
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Your choice of words has the power to exclude, welcome, offend, or lift up. The way you speak to people can be the most impactful of all. You have the choice to disrupt or support systems of oppression with your marketing language.
As someone running a business as a force for good, your marketing language is an essential consideration. Over the last 15 years, 92% of population growth in the United States came from communities of color. These underrepresented groups are looking to see themselves and their worldviews in your branding.
With this rapidly growing population, we’re seeing three out of four Gen Z consumers say they are willing to boycott businesses that discriminate against marginalized populations. It’s more important than ever to use inclusive language ... tune in to learn more!
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
When it comes to creating online content, the need to be creative and stand out is pretty obvious.
I mean, if you’re putting all the effort into creating content, of course, you want it to stand out enough that people will actually consume it. And it can be tempting to hop on the bandwagon of every new trend online as they’re picking up steam with the hopes and dreams of more followers and likes looming in front of you.
However, as a Just Marketer who actively seeks to be as accessible and inclusive as possible, we play by some different rules than many content creators online.
Sometimes we have to pass on the trends ... tune in to learn more ...
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
The Americans with Disabilities Act (ADA) was passed in1990 to ensure Americans with disabilities have accommodations in physical spaces. However, how it translates into the online space is still a bit up in the air. Afterall, in 1990 we never could have imagined how technology would change over the next 20+ years.
While there is no formal law mandating websites be made accessible, nor what that should look like, as Just Marketers, we understand that ensuring our content is accessible is simply the right thing to do!
I suspect there may be regulations coming over the next few years, and when that happens I know we’ll be ahead of the game because we’re making these considerations now.
If you’re wondering how to tackle this aspect of Just Marketing, tune in to this episode for helpful resources and best practices.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Communicating via written text has to be done strategically in order to be effective.
Our messaging has to be clear and concise - otherwise it will be misunderstood and/or skipped over entirely.
If you want to be accessible and inclusive, tune in for some best practices to keep in mind when it comes to your marketing.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
There is a frustrating lack of diversity in marketing.
While the trend is shifting slightly, it’s a change that is way overdue, and there is still progress to be made.
There is a whole world of difference in the people around us, and if you want to be truly inclusive in your marketing, it’s time to start thinking about the diversity of your existing audience, and who you want to be in your audience - and ensure that same diversity is reflected in the images you use to promote your business.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
According to a 2019 study from Verizon Media and Publicis Media, 69% of people watch videos without sound in public places.
Another research by Facebook also found that 85% of its users watch or begin watching videos with the sound off.
Different people have unique learning styles — and different ways that they prefer to consume content. The 3 primary ways people consume content these days are via video, audio, and/or text. Certain people also require assistive technology to be able to consume content mostly for 2 reasons:
- They may be unable to see (or read) and require audio content.
- They're unable to hear and require visual/written content.
These are some of the reasons why subtitles, captions, and transcriptions are essential to your content marketing as a just marketer. You'll find out how to use these tools in this episode.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
According to the World Health Organization (WHO), roughly 350 million people across the globe are visually impaired.
One in 12 men (including my step-dad) are color blind. The number is one in 200 for women.
Marketing for everyone has to be just that…for EVERYONE.
So, if you consider yourself a just marketer, which means that all of your marketing is produced through an ethical, equitable and accessible lens, it only makes sense to keep this huge portion of the population in mind.
Color-blind folks aside, grayscale is also a preferable option for people who want to reduce stress on their eyes while browsing online.
For those who fall within the color blind population, or just those who are interested in taking advantage of that grayscale option, using proper color contrast is like a breath of fresh air.
The right color contrast makes your content readable.
The wrong color contrast, on the other hand, makes your content relatively inaccessible depending on who is reading it.
Tune in to learn more about how you can be sure you're applying the proper color contrast in your marketing.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Being active online, particularly as a business owner or brand representative of any kind, there are a lot of layers to take into consideration. Often, we get so caught up in trying to grow our brand that we forget that we are speaking to real humans.
Real humans who have all sorts of different backgrounds, cultures, and abilities. Whether you are posting on Facebook, YouTube, TikTok or Instagram, my guess is that you are familiar with the concept of hashtags.
If you are using them in your content, and you really want to ensure that what you are sharing online is inclusive and accessible, tune in to this episode ...
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Emojis are always a great way to make your messaging more personal; I know I love them. However, to make your marketing more accessible, here are a few things to keep in mind ... tune in to discover 9 things you absolutely must know if you want to be a Just Marketer!
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Tune in to today's episode to learn all about Alt Text, including 7 Tips For How to Write Descriptive Alt Text for Images and Gifs.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
If you want to market your product ethically, you must eliminate performative behavior.
Performative behavior is an insincere action taken only to elicit a response or reaction from a specific audience ... When you want it to look like you’re an activist, so you can fit in, sell more products, or appeal to a wider net of potential clients…but you don’t put real effort into reform.
You’re trying to benefit off the struggles of others.
This episode explores:
-
Identifying How You May Be Using Performative Marketing
-
7 Ways to Eliminate Performative Marketing
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Social media breeds bullies and trolls.
People who seem to enjoy being mean and stirring up drama.
People who are often able to hide behind the anonymity of their keyboards and the internet.
People who face no accountability for the things that they say.
People who are more rude and crass than I expect they would be if you encountered them in real life.
People who are proudly and/or ignorantly racist and bigoted.
…you get the gist.
It’s a harsh reality that as marketers we have to prepare ourselves for trolls, and especially as Just Marketers - because someone always wants to hate on anything that’s progressive. SMH. But we’re going to keep moving forward regardless of these keyboard warriors.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
Nobody is perfect.
Your company is bound to mess up sometimes, and that’s okay.
Your Just Marketing™ journey is dependent on your reaction to the situation, not on the situation never happening in the first place. Your reaction determines the reputation you hold.
It also depends on the relationship between the intent and the impact of your actions.
- » Intent: The “why” behind an action. Intent is simply the reason you do something.
- » Impact: The effect your action has on others. It is independent of the action’s intent.
Sometimes, good intentions can have a negative impact.
There can be cases where you KNOW that you didn’t mean to be racist, anti-LGBTQIA+, or inaccessible. Your intentions were good, but at the end of the day, someone was hurt by your actions.
You can’t always control when this happens, but you can learn to anticipate it, react to it in a courteous, understanding way, and adjust your actions moving forward accordingly.
Tune in to learn how to respectfully react in these situations.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
You’ve got your feet wet in the Just Marketing™ pool; now you wanna learn to swim in the deep end without drowning. I’ve got you. First, much like swimming, you do not learn how to practice Just Marketing™ overnight.
You have to learn the right practices.
You have to try them out and be okay with making some mistakes along the way. Swimming into the deep end of Just Marketing™ involves awareness, understanding, and intentional practice.
In this episode, I have outlined three steps you can take to help you get started. Little by little, you’ll get the hang of it and maybe help other people get started on their journey.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
In This Episode We Discuss:
- Why Inclusivity Matters in Marketing
- Why Accessibility Matters in Marketing
- Why a Shift to Just Marketing™ is Just Necessary
- Advantages (and Disadvantages) of Just Marketing™
- How To Practice Just Marketing™
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com
If you want to run a sustainable business in today’s market, you must implement a Just Marketing™ strategy.
There’s also the fact that it’s just a good, human-centered approach to business (and life!).
This inaugural episode introduces the concept of Just Marketing™ and breaks down why inclusivity and accessibility matter in marketing.
We explore the advantages of a Just Marketing™ approach, and some quick and easy ways to get started - whether this is a brand new concept for you, or not.
While marketing through a DEI (diversity, equity & inclusion) lens can seem rather layered and nuanced to many. The easy thing is to keep doing business as usual but if we want to change the world, we need to shake things up because the status quo is not equitable. Just Marketing™ exists as a resource to help you along this journey of making marketing more inclusive and accessible - even when it feels hard.
Before you post your next piece of content online, be sure to download the Just Marketing™ Checklist so that you can be sure that your marketing is accessible, equitable, and inclusive. Download the checklist atJustMarketingChecklist.com!
Just Marketing™ is available in audio, video, or text - however you prefer to consume content!
- Watch the videos at MegBrunson.com/YouTube
- Read the blog at MegBrunson.com/JustMarketing
- Listen on THIS podcast platform - hit subscribe, leave us an honest review, & share with everyone you know who's on (or should be on) a Just Marketing™ journey!
Follow Meg on:
- Instagram: https://megbrunson.com/instagram
- Facebook: https://megbrunson.com/facebook
About Meg:
Online marketing authority and former Facebook employee Meg Brunson combines her passion for accessibility and inclusivity with her expertise in the digital marketing space, guiding entrepreneurs and online marketers with tips on developing a marketing strategy set for success, and made to make a genuine, significant impact.
After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups. Just Marketing™ is committed to making a difference through being and building inclusive, accessible, anti-racist businesses.
Meg, and all guests featured on this show, are committed to building inclusive and anti-racist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role.
- Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values
- Learn more about Meg at: https://MegBrunson.com/about
- Email questions/comments to: meg@MegBrunson.com