Growing Pains: Recent Episodes
Sophie Griffiths
You wanted more time with the kids and less time stressing about missing their nativity play. So you’ve taken the plunge and launched your own business. You've put all your time and energy in to launching, and now what? How do you move from the sporadic sales of a start-up to an established brand with consistent income?
With Facebook & Instagram Ad’s strategist Sophie Griffiths as your host, and expert guests on topics such as PR, social media, Influencer marketing and TikTok, we’ll help you move past the Growing Pains with actionable marketing strategies you can implement, without the constant overwhelm.
Our motto is: more impact, less effort.
Monday: Facebook & Instagram Ad's tutorials and strategies with Sophie
Thursday: Guest interview with marketing expert.
Come follow me over on Instagram: @the_social_pod Find out more on my website: thesocialpod.co.uk
Start listening and subscribe now!
It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you!
In this episode we cover:* The 'post-launch' burnout which was a big lightbulb moment (or painful learning curve depending on your viewpoint!) * What stripping back to the bare minimum taught me and how I'm making changes to stop doing the things I was able to drop * The 5 things I've changed in the last 3 months including: * outsourcing Instagram & working on my messaging with Rachel Pearson * testing new lead magnets using Ads & using my £15/day Facebook Ad funnel * looking at my boundaries with clients * evolving my email sequences to stop the reliance on Instagram * batching the podcast to stop my resenting the time it takes * 2 things I'm focusing on having in place before Xmas to truly move towards more time & energy freedom
Links & resources mentioned in the episode: New resource - Click here to download Automate & Elevate: the proven 3 step strategy to automate your marketing ‘back end’ to create more impact & income in your business, without needing more time.
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here:Sophie Griffiths
Free Resource
Grab the (highly recommended!)Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co
My own personal experience, and that of so many of my clients, is that starting, building and running a business and navigating motherhood are so intertwined. It's both the reason we want the flexibility and also the biggest challenge to achieving a version of success that makes it all worthwhile.
Suzy Olivier is committed to rewriting the narrative around what it takes to achieve success as a mother, so you can design your life and business to experience genuine success on every level - which meant she was the perfect person to have on the podcast to discuss this topic.
In this episode we cover:* Breaking the 'I'll take any money' mindset that often comes with starting a business when there's a baby in the house. * The emotional weight of treating your business like it's another child—and how to mentally separate the two. * How to roll with life's curveballs—like another little one on the way or a big move—while still keeping your business afloat. * The non-negotiable role of boundaries and why we both admit to skirting them occasionally. 😅 * Identifying what tasks suck the joy out of you, and outsourcing them—be it in your home or your business. * Scaling beyond £5k months without hitting burnout. 🚀
Suzy is a certified business coach, serial entrepreneur of over 16 years, military wife, and mother of 3. She combines all that lived in first-hand experience and expertise with her unrelenting optimism and overwhelming passion to help women realise their amazing potential and build the business & life of their dreams and genuinely enjoy the process without sacrificing time with their precious family.
Guest Key Links:If you want to find out more about Suzy, Instagram is the best place to find her https://www.instagram.com/mothersofenterprise/
If you'd like to book a free call with Suzy: https://academy.mothersofenterprise.com/time-money-call
Website: https://www.mothersofenterprise.com/
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here:Sophie Griffiths
Free Resource
Grab the (highly recommended!)Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here:
In today's episode, we're diving deep into the common misconceptions about email lists and the reality of how to truly convert subscribers into clients. If you've ever felt that despite growing your email list, you're not seeing a steady stream of clients, this episode is for you.
In this episode we cover:1. The Myth of the 'Steady Stream'
- The misconception about committing to email list growth equating to a consistent client influx.
- The pitfalls of solely relying on ad campaigns and regular emails.
2. Three Pillars of Email Conversion Success:
- Maximising the Impact: Learn how to get the most out of every resource and piece of content you produce. Remember Episode 5? We're building on that!
- The importance of downloading rates and creating engagement from the start.
- Curating a Personal Journey: Discover how to make your subscribers feel connected, known, and valued.
- The overlooked treasure of welcome sequences and their potential impact.
- Decreasing the Conversion Time: Accelerate the journey from subscriber to client. Are you utilizing segmentation?
- The transformative power of segmenting and focusing on active subscribers.
3. Real-life Case Studies:
- How tweaking email sequences can drastically improve engagement rates.
- Harnessing the power of podcasts and integrating them into the subscriber's journey.
4. Practical Action Steps:
- How to keep your email content fresh, relevant, and targeted.
- Strategies for segmenting your audience and providing exclusive opportunities.
Links & resources mentioned in the episode: Episode 5: Creating a Lead Magnet that Attracts Ideal Clients * Waitlist Link for the Beta Course on Ads & Email: Join the Waitlist * 1:1 Client Application*: Apply for a Call
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here:Sophie Griffiths
Free Resource:
Grab the (highly recommended!)Automation Opportunity Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
If you are ready to evolve your business to give you the time and energy freedom to focus on the things you love to do or have been on your 'must do' list for far too long (write a book, do more speaking, spontaneous trips abroad) without impacting the growth of your business and actually getting MORE clients - I can help!
I asked Hannah to be on the podcast because I spent a day with her back in April and the work we did on my strengths and how they influence the way I run my business has had a big impact on decisions I've made since, including stopping my successful group programme.
Hannah is a 'Strengths based coach' and uses the Clifton Strengths test to inform the way she works with clients. You don't need to have done (or even heard of!) the test to get a lot from the episode.
In the episode we chat about: * What is the Clifton Strengths test and why is it different to other tests? * How your strengths can have a 'shadow side' and the impact this can have * Examples from our own profiles, including the reasons I restarted the podcast, why I 'failed' at having a VA for so long and how Hannah's people pleasing was the key to consistency. * How understanding my strengths has shaped recent decisions I've made to grow my business * The impact of not using your strengths on your business and your health.
Hannah Miller is a proud teacher by trade and she's been involved in leading three start-ups, including her current business. She is what you call a “Strengths-Based Coach” which is NOTHING to do with weightlifting and everything to do with personality and preferences. She has been trained to give her clients the tools to really get to know themselves, what they do best, what their contribution is, essentially, what their STRENGTHS are so that they are armed to make the right decisions and build a life that works for them.
Guest Key Links:Website: hellosidekick.co
Insta: @hellohannahmiller
Links & resources mentioned in the episode:'Introduction to strengths' course: https://courses.hellosidekick.co/strengths-intro & use the code: SOPHIE10 for 10% off until the end of 2023.
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here:Sophie Griffiths
Free Resource
Grab the (highly recommended!)Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co
The summer holidays and how to navigate the change in routine, kids at home, more people away and the inevitable (or perhaps not!) dip in income has been a hot topic of conversation for Sophie with her friends, in her mastermind, with her coach and for clients for the past few months. In this episode, she opens up those important conversations and how they have shaped the way she looks at the summer and the impact on her business, and life.
In this episode we cover:* Current situ - where Sophie is at with the summer holidays at the moment * How seasons of life and business impact summer holiday decisions * Triggering conversations and judgement * Ideas on structuring your business around the summer holidays * 'Will I regret working?' vs 'I don't want to spend 7 days a week with my kids' * Reviewing & planning for next year (already!)
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here:Sophie Griffiths
Free Resource
Grab the (highly recommended!)Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co
🌟 Ready to uncover the mindset shifts that can skyrocket your business growth? 🌟
In this episode of LionHearted Marketing, Sophie teams up with her mindset and strategy coach, Rebecca 'Bec' Haydon, to dissect the entangled world of money mindset, feeling safe in your business, and the hurdles that keep you stuck from reaching your next financial level - at any level.
In this episode we cover:is episode we cover:💡 Money Mindset: How your money mindset could be impacting your business? We particularly focus on feeling comfortable but you're not seeing the growth you want. Plus, Bec shares an exercise to do to identify where your money mindset beliefs come from and how to let them go.
💡 Trust, safety & comfort: What does 'feeling safe' in your business feel like? How do you learn to trust yourself and your decisions? How to create 'energetic minimums' to allow yourself to hold more money.
💡 Strategy and Mindset: They go hand in hand and as we grow, we can focus on new strategies but not up level our mindset. We talk about what that feels like and how to move through the discomfort and make the next level 'normal'.
💡 Bec's business growth: Bec shares how she has grown her £20k+/m business primarily using Instagram. She has recently launched a membership and talks about how that has prompted her to look at her strategies and it starting to use Facebook ads.
💡 Top 3 Takeaways: Sophie shares the three pivotal lessons she's learned from Bec that have impacted her business growth.
🔥 Whether you're feeling stuck or striving to reach a new financial milestone, this episode is jam-packed with transformative insights and actionable advice.
Introducing... Rebecca Haydon Rebecca is a Mindset Coach and Business Mentor, with a Masters in Hypnotherapy and NLP & Keynote Speaking. She guides her clients to rewire their subconscious thoughts and create powerful behavioural changes so that they can reach their most mind blowing visions and goals.
Her real passion, specialisation and focus is helping ambitious female entrepreneurs grow their business to multiple 5-figure months with so much ease, unlocking their highest level performance, build massive self-trust and step into the identity of the woman who is living a life full of experiences with regular travel and running a business that actually feels sustainable and safe.
Find out more about Rebecca: Website: www.rebeccahaydon.com
Insta link: @_rebeccahaydon_
Podcast : https://pod.link/1500633637
CEI Quiz :
Find out what YOUR unique profile is so that you can operate your business based on you. https://www.rebeccahaydon.com/cei-quiz-sign-up
Membership :
The exclusive monthly membership for high-achieving entrepreneurs ready to achieve success and unlock their business growth through mindset work and hypnotherapy: https://www.rebeccahaydon.com/higher-self-society
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie...
In today's show, we're diving deep into the world of lead magnets and uncovering the leaks that might be hindering your success. Join Sophie as she explores three crucial leaks and how to fix them to supercharge your marketing strategy.
In this episode we cover:💧 Leak 1: Crafting the Perfect Message Sophie shares her expert insights on tailoring your lead magnet messaging to attract your ideal clients when using Facebook and Instagram (Meta) ads. Learn how to avoid the common mistake of having a vague lead magnet that doesn't resonate with your target audience.
💧 Leak 2: Going Beyond the List Having ideal clients on your email list is just the beginning. Discover powerful strategies to increase the likelihood of lead magnet downloads and create a warm welcome sequence that brings them into your world and provides valuable data about their interests.
💧 Leak 3: Testing and Next Level Strategies Before diving into advanced tactics like using Meta ads for Masterclasses and low-ticket courses, it's essential to organically test your approach. Sophie reveals the strategy to ensure you don't leak money and set yourself up for success.
Don't miss this opportunity to plug the leaks in your lead magnet journey and take your marketing to the next level. 🦁
Links & resources mentioned in the episode Free Resource:
Grab the (highly recommended!)Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Fearless Focus Funnel Sessions
🤔 Unlock the power of a seamless customer journey with our 'Fearless Funnel Focus' sessions!
Discover the leaks in your funnel and co-create an action plan to attract ideal clients and maximize your income.
Say goodbye to wasted time and hello to a profitable marketing strategy! 💼🚀
Click here to find out more and book.
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here:Sophie Griffiths
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co
What’s this episode about?Former BBC news correspondent and author turned Storytelling and messaging mentor Colette McBeth joins Sophie in this episode all about how to effectively use storytelling to connect and convert clients in a way that feels easy, aligned and empowering.
In this episode we cover:Here's what you can expect from this episode:
💡 Discover why storytelling is essential for building connection and engaging your audience.
💡 Uncover the power of your own story and how to incorporate it into your messaging.
💡 Learn how to craft relatable stories that resonate with your ideal clients that are 'brain friendly' and so much easier than content pillars.
💡 Find out how to make your offers and services more desirable through storytelling.
Plus, we talk about:
🦁 Ads vs organic - do you need both?
🦁 Behind the scenes: How Colette has used ads to grow her business (inc when she thought she'd lost £5k!).
🦁 Where to start if you want to use the power of stories in your business
Introducing Colette McBethColette McBeth is the trusted storytelling and messaging mentor to 100s of women who want to reach more people, more powerfully without ever pretending to be someone they're not.
She's also the author of 4 thrillers that have been published all over the world and she spent 10 years as a BBC TV news and political correspondent.
Guest Key Links:Facebook Group: https://www.facebook.com/groups/bigvisibilitylounge
Instagram: www.instagram.com/colettemcbethstorytelling
Core story blueprint: https://colette-mcbeth.mykajabi.com/the-story-club
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here:Sophie Griffiths
Free Resource
Grab the (highly recommended!)Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta orLinkedIn
Email me here: hello@sophiegriffiths.co
What’s this episode about?Ready to uncover the secrets of creating joyful, repeatable customer journeys that consistently convert new clients? Well, you're in for a treat!
In this week's episode, we're diving deep into the power of customer journeys and the practical strategies you can implement to take your marketing, and business, to the next level.
In this episode we cover:🔎 Gain Clarity: Discover how to analyze your existing marketing and identify the gaps and missed opportunities in your customer journey.
🚀 Small Changes, Big Impact: Learn how making relatively small adjustments can have a significant long-term effect on your business growth.
💡 Flip the Funnel: Explore a fresh perspective on your marketing funnel and see how viewing it as a customer journey can revolutionize your approach.
💌 The Art of Connection: Understand the importance of nurturing your leads and building meaningful connections at every step of the customer journey.
📈 Predictability & Reliability: Find out how data, automations, and Facebook ads can make your customer journey more predictable, enjoyable, and ultimately, more successful.
Links & resources mentioned in the episode: If this episode was helpful and you want more detail, more examples and a breakdown of all the different ways you can use what you have to create this journey, as well as practical tips on implementing it, I have a very special resource for you. Click here to get the 'Customer Journey Audit'. It will take you 15-20 mins to do the audit and you'll be able to create an action list from there.
Brand new resource: Customer Journey Audit
Once you've done that, if you are totally onboard but know you are going to need some help to make it happen - I'd love to chat! Click here to look at how I work with clients to bring this to life and then get in touch if you want to talk about how I can make it a reality for you.
I have relatively low availability over summer so if this is something you want in place for September when it all ramps up again after summer -get in touch asap!
If you enjoyed the podcast, here are some ways you can be a part of my world:
Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource
Grab the (highly recommended!) Customer Journey Audit. It's the first step to a seamless system which built your authority, attracted your kind of people and guided them seamlessly towards you...without you having to do anything more than you are already doing.
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or
What’s this episode about? I love recording episodes with people I have worked with and if you've listened to episode 1, you'll know that working with Gemma has had a big impact on my business over the last year.
Gemma is an expert in helping service providers create world class group programmes and enrol into them month on month (aka 'evergreen) so they can scale their business, without burning out.
In this episode I cover:In this episode I really wanted to explore the key elements moving from working with clients 1:1 to creating a successful evergreen group programme.
We cover:
- Is a group programme right for you?
- The number 1 thing you need to do if you want to successfully grow a group programme
- Gemma's experience of using Ads to grow her business, including her Ad costs for an online event where she made £50k
- The impact my group programme, Bloom, has had on my business as well as why I'm pausing it.
This episode is for you if you have been pondering whether you should be starting a group programme, have already got one and are struggling to get clients signed up or get them the results you know are possible or even if you have a lower priced membership or currently run a launch model and are struggling with the burnout of endless launches!
INTRODUCING… Gemma GilbertGemma is an expert in helping service-providers transition from a fully-booked 1-1 service into a group programme they can enrol into month on month without launching.
As a former teacher, Gemma geeks out on curriculum design and helps her clients design world-class learner experiences so they can get results, without all the 1-1 time.
With her strong background in email marketing and sales without launching, Gemma’s approach to marketing is relationship-focussed so you can make money without any of the manipulative ‘buy now’ pressure.
If you want to find out more about Gemma, the best place is:
In her Facebook group: Gemma Gilbert’s Scaling With Group Programmes (prev. Mummy's Got Clients)
Or download her free guide: How To Fill Your High-Ticket Group Programme Without Launching
If you enjoyed the podcast, here are some ways you can be a part of my world:Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here: hello@sophiegriffiths.co
Welcome to the first episode of the LionHearted Marketing Podcast! This is an episode with me, Sophie, spilling the beans on the 3 big moves I've made in my business in the 3 months since I last released an episode (under the previous podcast brand, Growing Pains).
What’s this episode about? The last few months have been a time of big change, personally and in my business, and I can't wait to share some of what's been going on.
In this episode I cover:Big Move 1: Rebrand my entire business (including business name!). How did it come about? Why couldn't I just evolve the previous brand? Who has helped me?
Big Move 2: Big changes to my services. Stopping my very successful group programme (Bloom). Being guided my client requests. Overhauling my services just 1 week before relaunching my new website.
Big Move 3: Investing in support (big time!). What I've invested in. What I'd invest in again - and what I wouldn't. My plan for the next 6 months.
Join me every Tuesday for more LionHearted marketing to help you navigate those big moves, stay focused on your goals and ultimately, take your business to the next level.
Links & resources mentioned in the episode Previous podcast episode talking through my tricky 2022, an ADHD diagnosis and how I rebuilt my business from scratch - Episode Details
For my rebrand I've worked with, and highly recommend:
Graphic Designer: Kayleigh Lloyd - lloydcreative.co.uk
Website Designer: Hannah - shinyhappy.digital
Website Copywriter: Sarah Ellis - sarahelliswrites.co.uk
Hester Barnes Brand Photograher: hesterbarnesphotography.com
Dubsado: Toyah Wilcox: thebusinessbean.com
The coaches that have made a huge difference to my business are:
Mindset Coach: Bec Haydon - rebeccahaydon.com
Evergreen Programme Coach: Gemma Gilbert - gemmagilbert.com
Messaging & Storytelling Coach: Colette McBeth
If you enjoyed the podcast, here are some ways you can be a part of my world:Social:
Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco
More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Work together:
Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here
Got questions?
DM me on Insta or LinkedIn
Email me here:
What’s this episode about?In the 3rd and final episode of the Branding mini series, Helen and I talk about visual branding. This isn’t an episode that is going to tell you how to create a great social media graphic or what fonts to use. This is much more about how we convey our brand to potential clients, from messaging and the language we use to the feel our brand invokes when people look at our social media and website.
If you’ve always ‘made do’ with a simple logo, brand colours and some social media templates, but it’s starting to feel a bit disconnected and like it doesn’t represent your business, or you spend hours on Canva trying to make things ‘work’ and want to develop a more cohesive brand look and voice - this episode is for you!
Episode key takeaways:* Why branding is more than a font, colours and a logo (and what is really needs to include) * When to invest in support with branding (and not to) * The issue with using Canva for your branding * How having a clear brand can decrease your mental load and increase your sales * The ways your brand can attract dream clients (and repel ‘less than ideal’ clients!)
KEY LINKS:Domestika course: Click here
Instagram: @mum_folk
Website: Mumfolk.com
INTRODUCING… HELEN BAMBOROUGHHelen is a Brand Strategist, Creative Director and Founder of Mumfolk Studio - a Branding Agency for mums with creative, fashion & lifestyle businesses looking to stand out and make an impact. She’s designed for brands such as Whistles, The Bodyshop & Nobody’s Child before setting up her own studio in 2017 after having her first child. She helps mums in business gain brand clarity, magnetise the right clients and customers and build brand momentum. She’s also a Coach & Mentor for Brand Designers and featured Instructor & course collaborator for global teaching platform Domestika.
If you enjoyed the podcast, here are some ways you can be a part of Sophies world:
Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @the_social_pod
To grab my free checklist for growing your email list using Facebook Ads (without needing a huge budget!) click here
Interested in working with me? To check out the client services I offer here click here
What’s this episode about?The second in our 3-part branding series, this episode delves in to personal brands with Rachel Pearson. Whether you think you do or not, you have probably created a personal brand whilst growing your business and this episode is all about being more intentional about how you develop and use it to grow your business.
We’re not talking about becoming an Influencer. We’re not talking about having to share every detail of your life - in fact we actually talk about sharing less but it having more impact. It’s a great episode to think about your business as a whole and how your personal brand is infused in to every element (so you may as well make it intentional!)
Episode key takeaways:* What is a personal brand and do all businesses need one? * 3 ways to start using your personal brand in your business (especially your marketing) * Why Sophie has really bright colours for her branding (hint: it’s relate to personal brand!) * How you interact with your clients or your customer service policy is linked to your personal brand * How to get clear on your personal brand and using it in your business.
KEY LINKS:Website: https://iamrachelpearson.com
Instagram: @rachelpearson.co
LinkedIn: Rachel Pearson
INTRODUCING… RACHEL PEARSONRachel is an ex luxury marketing executive, agency owner and now accredited Business coach and mentor.
Having launched multiple brands from conception to market in her 15-year career (hands down her best project so far has been launching a luxury airline with the team behind UBER…in a pandemic.), she knows that the quickest way to growth and fulfillment in business is by staying true to your values and yourself.
Rachel passionately believes that there’s no ‘right’ way to build your business and works with women who are ready to do things their own way.
She now focuses on helping coaches, consultants and service providers to stand out online with authority positioning, messaging and aligned sales so that they can attract high-value clients and sustainably grow their business.
If you enjoyed the podcast, here are some ways you can be a part of Sophies world:
Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @the_social_pod
To grab my free checklist for growing your email list using Facebook Ads (without needing a huge budget!) click here
Interested in working with me? To check out the client services I offer here click here
What’s this episode about?In the first in a 3-part branding series, I speak to Vicki Knights about branding photoshoots and how you can make the most of them - even if you haven’t had a professional photo taken since your wedding day!
Vicki is a brilliant guest and we talk about common concerns and questions about branding photoshoots (including what to do if you’re worried about a double chin like I was!) as well as the beliefs and fears lots of us have about being visible in our business and how that can hold you back (and what to do it about!).
Episode key takeaways:* Why you need to show your face in your business (yes, even if you have a product business) * How to overcome your concerns/ fears about the shoot * Being more visible in our business and how professional photos can help * Finding the right branding photographer for you * How to prepare for a branding shoot * What to do with your photos once you have them
Key Links: Free guide: 8 ways to get visible in your business with confidence
Instagram: @vickiknights.branding
Website: vickiknights.co.uk
Introducing... Vicki KnightsVicki Knights is a visibility strategist and one of the UK's leading branding photographers. With well over a decade of experience, she has helped hundreds of entrepreneurs to show up with confidence with her magnetic brand photography, 121 training and her Visibility Retreat. Her work has been featured in publications around the world including Vanity Fair, Cosmopolitan, Forbes, The Telegraph and The Guardian.
If you enjoyed the podcast, here are some ways you can be a part of Sophies world:
Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @the_social_pod
To grab my free checklist for growing your email list using Facebook Ads (without needing a huge budget!) click here
Interested in working with me? To check out the client services I offer here click here
What’s this episode about?This episode is a really honest chat between Ceri and Sophie about making money, feeling successful and how motherhood and our identity is wrapped up in it all. We talk about hustle culture, the impact of taking on other peoples goals (and not even realising it!), the push and pull of motherhood and running a business and how we have both been impacted by our corporate jobs when looking at how much we ‘should’ be earning.
Episode key takeaways:* Redefining what success looks like - and why that’s not always easy to do * Fighting against or succumbing to seasonality of business and your life * Guilt around not wanting to push harder in your business vs guilt for wanting to push harder and not having the time/space to do it * The importance of fact checking what you see on social media and your own business
INTRODUCING… CERICeri left a 12 year career in business development to embark on two big roles. Becoming a mother & launching a business.
A serial entrepreneur Ceri has started, scaled, raised investment and taken a business to sale.
Her experiences as a female founder led her to launch a non-profit business accelerator that helps more mums to start and grow a business.
She coaches female founders to find ways to earn consistently in their businesses and regularly consults, creating strategy for corporate clients.
Ceri has been featured in Grazia, Stylist, BBC News, BBC Radio 4 & Channel 5. Last year she was named one of the top 100 social entrepreneurs worldwide by Pioneers Post.
All info about Ceri and her projects can be found here https://cerigillettcoaching.com
And you can follow Ceri here: @cerigilletcoaching
If you enjoyed the podcast, here are some ways you can be a part of Sophies world:
Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @the_social_pod
To grab my free checklist for growing your email list using Facebook Ads (without needing a huge budget!) click here
Interested in working with me? To check out the client services I offer here click here
What’s this episode about?Managing my finances as a small business was a big adjustment for me both practically (saving for my tax!) and mentally (you mean the price I charge isn’t the money I actually make?!). I had SO many questions when I started and couldn’t find anywhere to tell me exactly what to do, step by step. So in this episode that is what Anastasia and I try to do. We’ve gone back to basics and talk about all the really important things you need to know about your finances, especially in those first few years.
Episode key takeaways:* We answer common questions like: * Do I need a business bank account? * Is a spreadsheet ok or do I need software like Xero? * What is the difference between bookkeeping and accounting? * When do I need to invest in a bookkeeper or accountant? * We also cover: * Why is it important to know your business numbers, especially with the current climate, * A simple system for receipts * What are tax-deductible expenses (and what aren’t!) * When should you be a sole trader vs a limited company (and what impact that has on you and your business) * Using Profit first to structure your finances
NOTE: This podcast was recorded in Summer 2022 and some of the specific tax thresholds or other information may have changed since the recording. We’d always advise you get specific advice about your financial situation from an accountant at the point you need it.
KEY LINKS:Join Facebook group: Female business owners empowered about business financesGet the ‘5 step method to get you in control of your business finances’
Profit first book - Click here
Website: www.hummingbird-finance.co.uk
Instagram: @hummingbird_finance
INTRODUCING… ANASTASIAAnastasia is an ICAEW chartered accountant with over 8 year’s experience in the finance industry. After working her way up, the corporate ladder she left to start Hummingbi rd Finance with the aim of helping small female-led businesses with accounting and boo kkeeping so they could focus more on what they do best to grow and achieve success. Anastasia’s core values are approachability, trust, communication, and enthusiasm. Sh e’s super passionate about helping women entrepreneurs feel empowered about their fina nces at whatever stage of business they are in. Outside of finance, you’ll find Anastasia relaxing in the evenings with a glass of win e, watching the sunset or a trashy Netflix series. She also loves to travel the world but nothing will feel more like home to her than walks in the Devon countryside with h er dog Tucker!
If you enjoyed the podcast, here are some ways you can be a part of Sophies world:
Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @the_social_pod
To grab my free checklist for growing your email list using Facebook Ads (without needing a huge budget!) click here
Interested in working with me? To check out the client services I offer here click here
What’s this episode about?If a potential customer landed directly on a product page on your website without going through the home page or collection page - would they understand your whole brand as well as see the specific product? In this episode we are focusing on really practical tips for ecommerce businesses looking to improve their conversion rate and make their product pages work a lot harder for them.
Note: If you don’t have a Shopify website, this episode is still packed full of tips and suggestions about how to create a page customers will want to buy from so it’s still worth a listen.
Episode key takeaways:What is Shopify 2.0 and do I really need to switch to it?
Why are product pages so important?
What should I be including on a Product page?
How can I update my product pages to boost sales at key points in the year?
KEY LINKS:Judge Me app for reviews on Shopify: https://judge.me/
Website: www.theecommerceassistant.com
Social media links: www.instagram.com/theecommerceassistant
Sign up to hear about online courses launching Spring 2023: Sign up
Get help from Elle: Book a call
INTRODUCING… ELLE WILLIAMSONElle founded The Ecommerce Assistant to help busy brand owners make more sales online, by teaching them how to use Shopify + Klaviyo to their full potential.
Having spent over 11 years working in ecommerce, within small and big brands, her superpower is showing independent businesses how to get the most out of their online shop and to maximise their ecommerce sales. She offers a mixture of consultancy, training and done-for-you services to help more people have a successful online store.
If you enjoyed the podcast, here are some ways you can be a part of Sophies world:
Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @the_social_pod
To grab my free checklist for growing your email list using Facebook Ads (without needing a huge budget!) click here
Interested in working with me? To check out the client services I offer here click here
If you are fed up with the Instagram algorithm or are looking for new ways to bring new customers into your world, this episode about Pinterest is for you! Sophie chats to Faye Strange, Pinterest expert, about why everyone is talking about Pinterest and how it can help small businesses get in front of their ideal audience (without any dancing!).
Episode key takeaways:* What is Pinterest and what are the concepts I need to get my head around? * What content do you need for Pinterest and how much do you need to be creating? * How is Pinterest different to Insta/Facebook/TikTok? * Why would I invest time and resources in Pinterest? * Key Pinterest strategies to get you started
NTRODUCING… FAYE STRANGEFaye Strange is a Pinterest expert who helps inspiring service-based businesses who have educational content to share, reach more of their target audience and increase their revenue through Pinterest marketing.
KEY LINKS:Free 2023 Pinning Plan: www.strangesocial.com/plan
Evergreen Marketing Club: www.strangesocial.com/emc
Pin-perfect in 4 weeks course: Find out more
Social media links:
https://www.pinterest.co.uk/strangesocial/
https://www.instagram.com/fayestrange_social/
https://www.linkedin.com/in/fayestrange/
If you enjoyed the podcast, here are some ways you can be a part of Sophies world:
Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @the_social_pod
To grab my free checklist for growing your email list using Facebook Ads (without needing a huge budget!) click here
Interested in working with me? To check out the client services I offer here click here
What’s this episode about?It’s been 6 months since the end of season 1 of the podcast and in that time there have been some big changes in my business. I wanted to kick of season 2 with a glimpse behind the scenes at what 2022 was like for me and my business to share some of the big learnings I had which you might relate to!
In this episode I cover: 1) Why I totally changed a business that gave me flexibility and consistent income.
2) What drove me to apply for a corporate job over the summer
3) What I wanted to do after my group programme launched for the first time (and luckily my coach stopped me doing!)
4) How it’s all working now and the brand new way to work with me 1:1
You can find out more about working with me here: Take a look
Not on my email list yet? Ready to grow an email list of dream clients? Click here and I’ll send the checklist along with some common mistakes to avoid!
What’s this episode about?In the final episode of the season, I talk to Angela about 7 key ways to increase your conversion rate on your website. Website optimisation is often one of the biggest ‘holes’ in clients funnels when I start working with them, so it might not be quick and easy - but it is SO important., and even more so if you are spending money on Facebook Ads sending people to your website! We talk about tips for service based businesses as well as ecom! Episode key takeaways:What ‘website optimisation’ is and why you need to care The easy change you can make to get people to click your buttons! The reason your website is probably loading slowly (and why is matters) The simple steps you can take which will make the biggest difference.
KEY LINKS:Link to Angela's free guide: https://abwebdesigns.co.uk/5-signs-your-website-isnt-performing-2/ (Click here) Tools: Speed measuring websites: Pingdom: https://tools.pingdom.com/ (https://tools.pingdom.com/) GT Metrix: https://gtmetrix.com/ (https://gtmetrix.com/) Image compression tools: Offline: https://tinypng.com/ (https://tinypng.com/) WordPress specific plugins: Smush: https://en-gb.wordpress.org/plugins/wp-smushit/ (https://en-gb.wordpress.org/plugins/wp-smushit/) ShortPixel:https://en-gb.wordpress.org/plugins/shortpixel-image-optimiser/ (https://en-gb.wordpress.org/plugins/shortpixel-image-optimiser/) INTRODUCING ANGELA: Angela is a web designer and developer who specialises in WordPress websites. Not only does she design websites for new businesses, but she also helps those who already have a website that needs development work. Prior to retraining as a professional web designer 5 years ago, she worked as a commercial buyer for leading High Street retailers, meaning she's passionate about customer service and maximising websites to make as much money as they can. Website https://abwebdesigns.co.uk/ (https://abwebdesigns.co.uk) Book a free discovery call: https://abwebdesigns.co.uk/contact/ (https://abwebdesigns.co.uk/contact/) Social media links: https://www.instagram.com/abwebdesignsuk/ (https://www.instagram.com/abwebdesignsuk/) https://www.linkedin.com/in/angela-bamford/ (https://www.linkedin.com/in/angela-bamford/) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
In the final solo episode of season 1, I talk about the 3 ways you can use Facebook Ads over the summer to keep your audience warm and give yourself the best chance of having a strong September. In this episode I cover: 1) Why boosting a post is something I recommend in some situations - summer being one of them. 2) How to boost a post and get the best results 3) Using a traffic Ad to get good quality leads on to your website (and why you need to optimise for landing page views NOT link clicks) 4) The two options you have to grow you email list using Ads. The pros and cons and who should be using each of the methods. If you really want to try using Ads over summer to free up some time but you also don't want to waste money, or just aren't sure where to get started - I have something for you. I have opened up a limited number of Power Hours where we'll sit together on Zoom and build the campaign together. You'll know it's optimised and you won't be wating money AND you'll have a template you can use time and time again. https://hello.dubsado.com:443/public/appointment-scheduler/61dc94270eaeff24825afd3c/schedule (Click here to get one of the limited slots: Book a Power Hour) Links: How to install the pixel:https://www.facebook.com/business/help/952192354843755?id=1205376682832142 ( click here)
To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List (and be the first to hear when the podcast is coming back!): https://www.subscribepage.com/tea_and_tips (Click here)
When I read this Instagram post on Lucy's grid, it reminded me so much of how I felt about my business last year, I knew I had to have her on the podcast. It said: “I had a business that was making me good money but I was often working evenings and weekends and my 'created for flexibility' business was making me stressed and distracted when I was with my family and friends. Also I didn't love what I was doing and questioned it all the time. It took me a while to realise that this isn't success and what I wanted was possible and something I was allowed to have (hands up if you're telling yourself stories about how you're lucky with what you've got and if you were different it would all be OK)” Todays episode is for anyone who has wondered if running your only business was really this hard, if you really need to be available 24/7 or of you wonder if it's worth the impact on your mental health. Lucy and Sophie chat about their own experiences and Lucy shares 3 strategies she uses with her clients to help them make positive changes to their lives and businesses. INTRODUCING: LUCY HARVEYLucy is a business coach who helps women achieve their dream job by creating or adapting their business. Her coaching focuses on reconnecting with yourself, understand how you work and what you want, and then creating clear strategies to grow your aligned business. KEY LINKS: WEBSITE: https://www.lucyharveycoaching.com (www.lucyharveycoaching.com) INSTAGRAM: https://www.instagram.com/lucyharveycoaching/ (@lucyharveycoaching) Free Discovery Call: https://calendly.com/lucyharvey/30min?month=2022-03 (Click here to book) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
The third and final episode of the Get Set for Summer series! In this episode I share both my own and my clients experience of September, and how it can be a key indicator for the rest of the year. It might feel too early start thinking about September but, as I explain in the episode, a strong September is really key for both ecom and service based businesses. In this episode I cover: 1) My number 1 tip that I recommend to have the BEST start to September. 2) How to work out what you need to be focusing on in the first few weeks after the school holidays 3) Why the P.M.T Approach (focusing on the right people, with the right message, at the right time) is even more important in the period from Sept - Jan. To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Automating elements of your business so you only have to do them once is a GAME CHANGER! And it won't just help you in August either, once they are set up, they just keep on running. But with less than 5 weeks until the school holidays, you need to focus on the automations that are going to make the biggest difference to you and your business - and that depends on your goal for the summer. In this episode I talk through the key automations (and focus areas) for 3 of the most common summer business goals: 1) You want to maintain or drive sales 2) You want to build a warm audience for September 3) You want to stop your business for August This is a really practical episode so grab a pen and paper and map out your key actions and think about how you can do them little by little over the next few weeks. NB: the workshop mentioned in the episode has now happened. Jhttps://www.subscribepage.com/tea_and_tips (oin the email list to get updates on future workshops. )
To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
OTHER LINKS: https://www.thesocialpod.co.uk/growing-pains-podcast/e16-3-money-making-email-sequences (I mention ep16 is BRILLIANT for getting some idea what to write in your welcome sequence, listen here (or scroll back to that episode!) )
This is the first in a 3 part series to help parent and baby brands use June & July to get prepared, including automating key processes to keep the business working (even when you're not), decide your key goal and make sure you know exactly what you are doing when you start back in September. In this episode we look at 3 things you need to do right now to kick off your planning and get clear on: how much time you currently have to work on your business over summer and how much time you need - how do you bridge the gap? what your goal is - maintain sales or keep this business active to build a warm audience for Sept what are the non negotiables you need to get done over summer - and what happens if they take longer than you have
KEY LINKS: FREE PLANNER: To help you work through the actions in the episode, and make a plan for the summer holidays, I have created a workbook and schedule planners: https://www.subscribepage.com/get_set_for_summer (Download them here) NEED SOME HELP? Know that you need support getting ready for summer? If you are done with doing everything on your own, are ready to invest in support and know that September through to Christmas is going to be a key sales time for you - make sure you book a free 20 min Mini Marvellous Marketing call and I will help you look at your quick wins to see what you need to get in place for summer right now. Book here: https://hello.dubsado.com:443/public/appointment-scheduler/628aa1a39cac021e3b197387/schedule (Mini Marvellous Marketing call) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
What’s this episode about?With a never ending to-do list, email marketing can be one of those things you don’t quite get around to doing. Or maybe you do it for a few weeks and then life gets in the way and it tails off. Well, what if all the key emails were automated? The ones that build a relationship with your potential customer. The ones the nudge someone who has been on the fence in to buying from you. The ones that have people hitting reply because the can’t help but tell you what they think! Eman is email conversion strategist and copywriter and this episode is packed full of practical tips and information on 3 automated sequences every business needs to have set up! Episode key takeaways: What on earth is an automated sequence and why do I need one? How to use content you already have to create killer emails. How to get people to engage with your emails, reply and buy! Why an abandon cart sequence isn’t just for ecom businesses Practical tips - how many emails to send, how frequently to send them and what themes to use in each!
INTRODUCING: EMAN ISMAILEman Ismail is the person to call when you want to make money from your emails. As an email conversion strategist and copywriter, she helps 6+ figure online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans. KEY LINKS: WEBSITE: https://www.inkhouse.org.uk (www.inkhouse.org.uk) INSTAGRAM: https://www.instagram.com/emancopyco (@emancopyco) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here) Sign up to Eman’s FREE https://inkhouse.org.uk/the-email-rules/ (35-minute fast-track email class) that teaches you how to boost your conversions and sales through email
Here’s what I’ve noticed about growing a business: You can know everything you need to be doing to effectively market your services but doing it is really hard. No amount of content consumption changes this. And that’s the temptations isn’t it, to learn more, watch more, listen to more people. And the problem with this? It’s easy to get it wrong. It’s easy to lose hours on ineffective marketing, attempt a million different tasks and not do any of them that well and be thwarted for weeks at a time by procrastination and overwhelm. After many conversations and working with over 150 businesses in the last few years, I have noticed 3 core problems stopping you from getting the sales and give you endless overwhelm and make you second guess yourself. In this episode I share those core issues and give you 4 actions to take to start moving forwards. Episode key takeaways:You need to get in front of more people - but work out what that looks like for you depending on the answer to a very important question (which I tell you in the podcast, obvs). You can’t stay consistent if you try and do everything yourself. Fact. If outsourcing isn’t an option yet, then automation is what you need to do. I share where to start and 3 core automations you need in place BEFORE the Summer Hols. You’ve put all your eggs in the Instagram basket, and the basket has a hole in it (does that work as a metaphor?!). I share why you are not alone and practical step to moving building other baskets (aka doing things that are actually going to bring you sales). If you know you need to get your sh!t together and grow your business, but can't seem to actually take action - the Bloomin' Marvellous Marketing Academy is HERE - whoop! Listen for more info or click the link below and I'll send you the details!
KEY LINKS:PR Episode with Pippa: https://www.thesocialpod.co.uk/growing-pains-podcast/e6-doing-your-own-pr (‘Can small businesses really do their own PR?’ ) Join my email list and get the https://www.subscribepage.com/parent_interests_guide (ULTIMATE GUIDE TO TARGETING PARENTS WITH YOUR FACEBOOK AD'S) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
What’s this episode about?Instagram evolving into a platform that prioritises video has been a tough pill to swallow for those of us who love taking beautiful photos or want to convey our message in the caption. But if you want to use it to grow your business, you need to get onboard with video, and quick. It doesn’t have to be complicated and after we chat through why Reels (and Stories) are so important on Instagram, Danielle shares lots of great tips on how to get over ‘the fear’ that comes with being more visible as well as tonnes of practical advice on quick and simple Reels that won’t take you all day. Episode key takeaways: Why video is key in 2022 (especially on Instagram) Practical tips to getting started with video, especially if you are nervous about showing your face Simple tips to making Reels (that don’t take all day) Danielle’s number one tool for creating quick and simple videos
INTRODUCING: DANIELLE BAYESDanielle graduated (a fair few years ago) with a degree in media studies, and worked as a primary school teacher before freelancing as a social media manager. She now combines all three in her business Videos Undifficulted, helping small business owners and freelancers start conversations with video, no matter their level of skill or experience. KEY LINKS: WEBSITE: https://www.daniellebayes.com (www.daniellebayes.com) INSTAGRAM: https://www.instagram.com/videosundifficulted (@videosundifficulted) TIKTOK: https://www.instagram.com/videosundifficulted (@videosundifficulted) Get Danielle’s https://videosundifficulted.ck.page/4494ecdc6c (free download) "4 easy and engaging videos to make with Canva" To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Spoiler alert: I love creating a plan (with multi coloured pens and a new notebook ideally!) but I almost never stick to it! Since running my own business it’s been a bit of an issue. Well, until I realised that initially all I needed to do was: one thing that bought new people in to my world, one thing that nurtured them and one thing that converted sales. Then I shared my simple plan with clients and I realised it’s a pretty effective way of getting sh!t done! So this episode shares my simple method and how you can use it in your business. Episode key takeaways:The To-Do List of Doom and why it’s stopping you moving forward How I built a marketing plan I actually stick to 3 core marketing activities you need to be doing every week (and my advice from testing them myself!)
KEY LINKS:Join my email list and get the https://www.subscribepage.com/parent_interests_guide (ULTIMATE GUIDE TO TARGETING PARENTS WITH YOUR FACEBOOK AD'S) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Whenever I talk to people about TikTok it feels like TikTok is just one step too far in marketing their business. There are so many changes to Instagram ALL the time, it’s hard enough keeping up with one platform, never mind starting a new one from scratch. AND its all video - no thanks. In this episode we chat to Penny about TikTok and why, if you can get your head around it, it could be a total game changer for your business. Episode key takeaways: How TikTok is similar and different to Instagram Will I find my ideal clients there, isn’t it for teenagers? How to work smartly so you can do Insta and TikTok with loads of extra work Practical tips and accounts to follow to get started Common mistakes (and how to avoid them)
INTRODUCING: PENNY WALKERPenny is the owner of social media agency https://www.instagram.com/@barbrusa_social (@barbrusa_social). Specialising in teaching fun-loving, lifestyle brands to create personality-led content for TikTok and Instagram. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more than six years of experience working in content, design and social media, Penny can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it. KEY LINKS: WEBSITE: https://www.barbrusa.com/ (www.barbrusa.com) INSTAGRAM: https://www.instagram.com/@barbrusa_social (@barbrusa_social) TIKTOK: https://www.tiktok.com/@barbrusa_social (@barbrusa_social) Sign up to Penny’s https://bit.ly/TheBarbedWire (email list) for more tips on TikTok To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
If you feel like you are doing all the things to market your business but you still aren’t getting the sales, this episode is for you! I take you through where your business might be ‘leaking’ customers and how you can stop the leaks and start to keep more people in your funnel and therefore buying from you. Episode key takeaways:Why understanding the numbers is so important What could be stopping new people from joining your cold audience Why your email welcome sequence is so key You website holds the key to getting more sales so you need to know it inside and out - I share how to get familiar and the common issues The 3 reasons you’re getting so many abandon carts and what to do about it
KEY LINKS:https://hello.dubsado.com/public/appointment-scheduler/628aa1a39cac021e3b197387/schedule (Book one of the 5 free ‘plug the gaps’ strategy calls where we’ll go over what I’ve talked about in todays episode for your business and work out a plan) https://www.subscribepage.com/parent_interests_guide (Join my (excellent) email list and get your Ultimate Guide to Targeting Parents (including 80+ interests you can test straight away!)) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
If you’ve ever thought working with influencers could be a good idea for your business but you’re intimidated of approaching them, worried it will cost thousands, scared you’ll send products and never get anything back for it - this episode is for you! Vicky helps businesses to harness the power of influencer marketing without huge budgets and in this episode she breaks it down in to easy steps you can follow to get started. Episode key takeaways: What exactly is an ‘influencer’ and how do you find them The first step to working with influencers Creating long term relationships How much do influencers charge and what do you get for the fee? The difference between influencers and content creators.
S INTRODUCING: VICKY SILLSVicky has 20yrs experience in B2C marketing, and before launching Lemonade Social in 2018, spent 5 years working in the Creative Solutions team at the London Evening Standard, working with brands including British Airways, Starbucks, and Andrew Lloyd Webber Productions. Prior to her role at ES, Vicky worked for a film partnerships agency, working on above and below the line media partnerships and promotions. Her clients included Walt Disney Studios and 20th Century Fox. Vicky now specialises in organic social media management and influencer marketing and has managed social media campaigns for Celebrity Mum / Dad of the Year sponsorship, Instagram Story brand takeovers and new product launches. IMPORTANT LINKS: WEBSITE: https://www.lemonadesocial.co.uk/ (www.lemonadesocial.co.uk) INSTAGRAM: https://www.instagram.com/lemonadesocial_ (@lemonadesocial_) OFFER: Vicky is offering listeners an amazing £50 off her https://www.lemonadesocial.co.uk/influencer-discovery (Influencer Discover package) using the code GROWING50 To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
This week we’re looking at 3 ways you can use Facebook Ads to amplify your organic content and get the maximum impact for your business! PLUS I share details of my group programme for the first time and how I can help you master your marketing (and stop the overwhelm!). Episode key takeaways:Getting more engagement on your social media strategically (i.e. without boosting 😉) How you can increase the amount of people on your email list using Ads Why video views should be a campaign that everyone should be thinking about as a long-term strategy.
KEY LINKS:Join my email list and get the https://www.subscribepage.com/parent_interests_guide (ULTIMATE GUIDE TO TARGETING PARENTS WITH YOUR FACEBOOK AD'S) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Know that email is the way to go but love the way your audience interacts with you on Instagram? In this episode we talk to Kelly, an email sales coach, about why email is important but so many businesses resist doing it! Packed full of practical tips as well as easy strategies to get started - if you are wondering how to improve (or start!) emailing your list, make sure you listen! Episode key takeaways: Why is email marketing so important If you are wondering what’s a good open rate? We talk through key stats to measure and how you know if it’s working. Why getting engagement is as important on email, as it is on Instagram (and how to get it!) Practical tips to get started Common mistakes (and how to avoid them)
INTRODUCING: KELLY COOKSONKelly has over 13 years’ experience in digital marketing. She’s passionate about helping business owners to generate consistent leads and revenue through email marketing, allowing them to step away from socials and make more sales! As well as copywriting email campaigns for her clients, Kelly teaches email marketing via her signature group programme, Electric Email, and her free Facebook group (From Spam to Wham!). She likes to drink Yorkshire tea (2 cups in the morning, please) and can be found wherever music is playing which includes at her local gym, where she won't be breaking any records but will definitely be breaking into a sweat. KEY LINKS: WEBSITE: https://www.cheerupmarketing.com/ (www.cheerupmarketing.com) INSTAGRAM: https://www.instagram.com/cheerupmarketing/ (@cheerupmarketing) FACEBOOK GROUP: https://www.facebook.com/groups/spamtowham/ (From Spam to Wham) Download Kelly's free guide: https://kellycookson.kartra.com/page/emails (10 Subject Line Tactics to get your Emails Opened) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Yes, it might be unusual for an Ads strategist to be talking about way to grow your audience WITHOUT using Ads! But I firmly believe that to get the most from Ads, you need a strong foundation to start from, and that includes having tried and tested organic strategies to grow your audience. In this episode I cover: Key social media strategies that you can use that don't involve Reels (or competitions!) Service based businesses: how to build trust with large groups to bring them in to your world and help them buy from you. Ecom businesses: creating ways to use other peoples audiences to grow whilst adding value.
To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here) Want to know how to get consistent sales using Facebook & Instagram Ads? https://www.subscribepage.com/growing_pains (Get your free guide )
This episode is all about PR and how small business can make it work for them (without a little black book of contacts!). Pippa teaches small businesses to do their own PR with INCREDIBLE results and she shares with us the key principles she teaches, both in terms of strategy and mindset. Episode key takeaways: What PR actually means for a small business The barriers to small business owners doing their own PR How to create a practical plan to get you started to do to get started Integrating PR in to your overall marketing strategy What makes some small businesses so successful at PR?
INTRODUCING: PIPPA GOULDEN Pippa Goulden is a small business PR expert with over 15 years working in PR and nearly 2 years editing a successful consumer magazine, so she’s worked on both sides of the media fence. Pippa is on a mission to help small businesses use PR to grow their business, build their brand and drive sales. Pippa has a DIY PR membership and works 1-2-1 with small businesses to give them the knowledge and confidence they need to get the results for themselves. IMPORTANT LINKS: WEBSITE: https://www.theprset.com/ (www.theprset.com) INSTAGRAM: https://www.instagram.com/pippa_the.pr.set/ (@pippa_the.pr.set) Download Pippa's free worksheet to see if you are PR Set: https://www.theprset.com/opt-in-18fb33aa-cb8b-4a2f-8f0e-6ad32c70df8a (Six Ways To Get Your Business PR Set) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
This episode is all about looking at the foundations of your business to see if you are ready to start running Ads. If your foundations are shaky, your Ads are going to cost more and be less effective, so it’s really worth taking the time to check you have everything in place, before you start Ads. I run you through the 5 key elements you need to look at, and if you aren’t quite ready, how you can get it sorted so you can get started! Episode key takeaways: You need to have a proven product or service. If you don’t. I share way way to start getting sales quickly, before you invest in Ads. Do you have a warm audience? Should you use Ads to warm up your audience? A website that converts is KEY. I share the metrics you need to be looking at and some quick wins you can check and improve straight away. The pixel, cAPI and domain verification… if needs to be done, get help if you can’t/don’t want to do it yourself. Imagery is key, make sure you have a variety of style to give you options to test.
To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Want to know what the key retail trends for 2022 will be? After a bumpy start to this year, many businesses are wondering what 2022 has in store, and what that means for their business. Relevant for both product and service businesses this episode is packed full of practical strategies and useful insight to help you kickstart your 2022 sales. Episode key takeaways: In this episode Catherine talks about: - 5 ways you can navigate the current consumer mindset (including pricing, the key reasons people will still buy and looking at your business model) - What this means for your business - The key actions you need to take as we move into the 2nd quarter Todays guest is Catherine Erdly from The Resilient Retail Club:Catherine is a small business retail expert, founder of The Resilient Retail Club, a Forbes.com contributor on the subject of starting and scaling a product business, a judge of the Good Retail Awards, on the Editorial Board of Modern Retail, featured as an expert commenter in national newspapers and radio, and a frequent writer and speaker on the retail industry at various trade shows and industry-led events across the country. https://instagram.com/resilientretailclub (@resilientretailclub on Instagram) https://www.resilientretailclub.com (Catherine 's Website) Free workshop: https://www.resilientretailclub.com/grow2022 (Grow your Sales in 2022) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Final of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉. This episode is all about the importance of the right timing when getting the right message to the right people. Episode key takeaways: The most Important timing consideration with your cold audience How long does your warm audience stay ‘warm’ for? (and how to keep them warm!) Someone makes a purchase (hurrah!), do you still serve them Ad’s? The key audiences when you have a sale or are launching a new product (and why timing is key!)
IMPORTANT LINKS: DOWNLOAD YOUR FREE GUIDE: Want some help working through how this applies to your business? Download the free guide here: https://www.subscribepage.com/growing_pains (I want the guide) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Second of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉. This episode is all about the right ‘message’ to move your audience through your funnel (and towards purchasing!) Episode key takeaways: Why you need different messaging for different parts of your audience Examples of copy to use in your Facebook Ad’s at each stage How your pricing will determine your messaging goals When to be direct and ask for the sale, and when to build awareness of your brand 3 strategies I use to nudge people who have ‘Added to cart’ or are close to purchasing over the line!
IMPORTANT LINKS: DOWNLOAD YOUR FREE GUIDE: Want some help working through how this applies to your business? Download the free guide here: https://www.subscribepage.com/growing_pains (I want the guide) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
First of a 3 part mini series about (what I like to call) the P.M.T Approach. It’s all about getting your marketing in front of the right people, with the right message at the right time – see what I did there 😉. This episode is all about ‘people’ or often what I refer to as different audiences (but that wouldn’t work for the acronym). Episode key takeaways: The 4 key audiences all businesses need to be thinking about including in their marketing How to think about your ‘funnel’ so it helps deliver consistent sales Why you need a flow of people through all stages of the funnel Who is in each of the 4 audiences and how do you find them using Ad’s How Ad’s and other marketing can work together (especially if you have a limited budget)
IMPORTANT LINKS: DOWNLOAD YOUR FREE GUIDE: Want some help working through how this applies to your business? Download the free guide here: https://www.subscribepage.com/growing_pains (I want the guide) To stay in touch with Sophie go to: Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ (Sophie Griffiths) Join the Marvellous Marketing Email List: https://www.subscribepage.com/tea_and_tips (Click here)
Welcome to Growing Pains, the marketing podcast for parent and baby brands who have got past the initial launch and are thinking ‘now what, how do I get it to grow?’. Consistent, growing sales is the aim, and we'll be sharing actionable strategies will help you get there, so you can get out of the nitty gritty of your business and start to enjoy some of that (time and financial) freedom you thought you'd have when you started working for yourself. Hosted by Sophie Griffiths, Facebook & Instagram Ad's strategist for parent and baby brands, alongside brilliant marketing experts who share their thoughts on everything from the dark art of Influencer marketing to whether you should do your own PR. More from Sophie: Follow me on Instagram: https://www.instagram.com/the_social_pod/ (@the_social_pod) Take a look at my website: https://www.thesocialpod.co.uk/ (The Social Pod) Join my email list: https://www.subscribepage.com/growing_pains (Sign me up) (When you sign up to my email list you'll get bonus content and reminders each week about the podcast) Want my help running Facebook Ad's? Book a free 15 min Gameplan call: https://hello.dubsado.com/public/appointment-scheduler/6123f71d22f5050a98665beb/schedule (Book a call)