Brand in Demand - SoundSage

View Details

In this episode of Founder Talk, we sit down with John Tsourakis, a multi-business founder, to explore the delicate balance between staying focused on your current business and knowing when it’s time to jump into new ventures. With three businesses under his belt and more on the way, John offers invaluable insights for founders trying to navigate growth, partnerships, and scaling.

From knowing when to niche down and maximize profit margins to understanding the power of healthy partnerships, John breaks down the lessons he's learned from both success and failure. We dive deep into what makes a business sellable, why niching down can save you years of trial and error, and the importance of building a solid outbound strategy.

If you're a founder or entrepreneur looking for practical, no-nonsense advice on scaling, this episode is for you.

Key Moments:

When to Stay Focused vs. When to Expand: John explains how knowing your personality and business stage can determine whether you should focus on your current venture or pursue new opportunities.

The Importance of Experience Before Expanding: John reflects on why it took him nearly a decade before starting his next business, and how seasoned experience plays a key role in managing multiple ventures.

Learning to Delegate What You Hate: John shares how partnering with others for tasks he dislikes, like hiring and payroll, allowed him to focus on what truly interests him—connecting customers with value.

The Gamble of Entrepreneurship: The fun of taking risks and why failures are just as important as successes in business growth.

Partnerships and Profit Margins: John breaks down why knowing your partners well and understanding profit margins are critical for scaling.

Niching Down for Success: John talks about the value of niching down and how it can make your business more sellable, with examples of how focusing on one industry can create massive success.

Founders’ Biggest Mistake: John dives into how founder-led sales and poor account management can prevent a business from scaling and what founders need to do to make their companies more sellable.

The Power of Community and Perspective: How having a network of fellow entrepreneurs can provide clarity during slow seasons and help you stay motivated.

Why LinkedIn is On Fire Right Now: John and Alex discuss LinkedIn’s massive organic reach with video content and why founders should jump on this opportunity now.

Internal Content Teams vs. Outsourcing: John weighs in on why content created internally can outperform outsourced content in speed, authenticity, and effectiveness—plus the risks if companies don’t properly build out these internal teams.

What’s It All For?: John reflects on his entrepreneurial journey, what keeps him driven, and how fun, fulfillment, and legacy fuel his pursuit of new ventures.

Where to Find John Tsourakis

LinkedIn: https://www.linkedin.com/in/jontsourakis/
Website: OYOVA.com

WANT TO WORK WITH US?

We help 7-8 figure B2B companies win clients and build industry leading brands with in-house social media and video content. No need to outsource your content ever again! Head over to our website now and check out our services, pricing, how we work with clients, and book a call! https://impaxs.com

GET MY BEST CONTENT HERE!

If you thought this content was good, I wanna let you there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)! It’s the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content. And it’s all in my weekly newsletter. Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!

https://impaxs79863.activehosted.com/f/1

View Details

In this episode of Founder Talk, we sit down with Amy Schuster, Founder and CEO of Bandwidth Strategy, to discuss the most pressing marketing challenges facing founders and CEOs today. Amy, with her decades of marketing experience as a VP, CMO, and business founder, shares her perspective on what’s broken in traditional marketing and what needs to change to succeed in today’s landscape.

We explore topics such as the decline of email marketing as a volume game, why building a strong personal brand on LinkedIn is crucial, and how to develop a meaningful email list that actually converts. Amy also dives into why SEO is still a key marketing pillar, despite the rise of social media, and how founders can create educational content that drives long-term results.

Whether you're a founder struggling to align sales and marketing or trying to figure out how to make your email marketing strategy more impactful, this episode is packed with actionable insights that will help you grow your business and stay ahead of the curve in 2024.

@2:00 – What’s Broken in Marketing Today:
Amy explains how marketing has shifted from the early 2000s and why email marketing is no longer the volume game it once was.

@6:50 – How to Build a Valuable Email List:
For founders struggling with email list-building, Amy breaks down key strategies to create a list that provides real value, not just vanity metrics.

@10:40 – Personal Branding on LinkedIn:
Alex and Amy discuss the importance of LinkedIn for founders and how building a personal brand can amplify your business.

@15:20 – Why You Should Ditch Buying Email Lists:
Amy shares why buying email lists is one of the biggest wastes of time and money, and what to do instead.

@18:30 – Does Email Marketing Still Matter?:
In the age of social media, is email marketing still relevant? Amy gives her take on why it’s still a valuable channel if done right.

@22:15 – The Secrets to Writing a Good Email:
What makes people open, read, and take action on your emails? Amy and Alex discuss key elements for crafting high-converting emails.

@30:40 – How SEO Has Evolved in 2024:
Amy dives into the latest trends in SEO, including how AI is changing the game and why content needs to be educational and user-focused.

@37:15 – Using Video for SEO and Brand Building:
Alex talks about how video content ranks on Google and why founders should be leveraging video for SEO.

@45:00 – The Importance of Sales and Marketing Alignment:
How can founders create better sales and marketing synergy? Amy outlines the pitfalls of misalignment and the power of communication between teams.

@55:20 – Why Founders Should Be the Face of Their Brand:
Amy explains why the most successful founders put themselves out there and become the voice of their company through content creation.

LinkedIn: https://www.linkedin.com/in/aimeehschuster/
Website: https://bandwidthstrategy.com/

Say goodbye to marketing agencies forever and start building your own internal content team! It’s exactly what we’ve done here and it’s what we’ve helped dozens and dozens of our clients do! Schedule a video chat with me today and let’s talk about what that looks like! To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!

https://impaxs.com

I also want to let you know there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)! It’s the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content. And it’s all in my weekly newsletter. Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!

https://impaxs79863.activehosted.com/f/1

View Details

In this episode of "Founder Talk," we're joined by branding expert Jason Vana for a deep dive into why businesses should focus on being different rather than simply being better. Jason shares powerful insights on how to position your brand to stand out in a crowded market, revealing the three key areas that determine true differentiation.

We discuss why most companies get stuck in a "better" mindset, and how shifting to "different" can make all the difference. From understanding your unique value proposition to leveraging content that positions you as an expert, Jason offers actionable advice that every founder should hear.

We also explore the psychology behind branding, the importance of being bold, and how to avoid common pitfalls in corporate versus personal branding. Whether you’re an established business or just starting out, this episode will equip you with the strategies you need to stand out and succeed.

Highlight Stamps:

0:30 – The difference between "better" and "different" in branding.
3:15 – Why being different is essential for business success.
7:45 – The three key areas to identify your unique value.
10:30 – Corporate brand vs. business brand: Understanding the difference.
14:00 – The importance of being bold and taking risks in your branding.
19:45 – Live branding exercise: Evaluating Impaxs Marketing's unique value.
28:20 – Why teaching is the fastest way to be seen as an expert.
34:10 – How content creation ties into expert positioning and brand differentiation.
40:50 – Corporate brand vs. personal brand: Breaking down the confusion.
50:00 – The future of LinkedIn: Video content trends and predictions.

Where to Find Jason Vana:

LinkedIn: Jason Vana
Website: https://shft.agency

This episode is packed with valuable insights and practical advice, making it a must-listen for any founder looking to elevate their brand and business. Tune in and discover how to differentiate your brand in a way that truly resonates with your audience!

https://impaxs.com

https://impaxs79863.activehosted.com/f/1

View Details

In this episode of Founder Talk, we're joined by Clay Stelzer, an exceptional CEO coach who shares his profound insights on leadership, business growth, and personal development. This conversation is packed with valuable takeaways that can transform the way you approach your role as a founder. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is a must-listen!

Highlights:

[00:02:15] - Introduction to Clay Stelzer and his work at 1560, helping business leaders and their teams wake up to patterns keeping them from achieving their goals. Explanation of "sleep working."

[00:04:30] - The importance of conscious leadership and how business culture reflects a leader's perspective.

[00:06:20] - Understanding above the line vs. below the line thinking and its impact on leadership and decision-making.

[00:10:10] - Common problems CEOs face, such as feeling stuck in a cycle and blaming others. The importance of taking 100% responsibility for outcomes.

[00:15:45] - Examples of below the line behaviors and the three reasons we go below the line: security, approval, and control.

[00:20:50] - Strategies to recognize and address below the line thinking, including normalizing these patterns and self-awareness.

[00:25:30] - Personal stories of overcoming below the line thinking and how past survival strategies may hinder current success.

[00:30:45] - Building self-worth beyond performance and success. The importance of self-love and self-acceptance in personal and professional growth.

[00:35:50] - Handling insecurities and fears by addressing them openly, creating connection and reducing their power.

[00:40:15] - The role of vulnerability in leadership and the strength it brings to relationships and teams.

[00:45:00] - Practical steps to embed conscious leadership principles into daily life, including accountability partners and regular reflection.

[00:50:30] - The significance of a co-creative relationship in marriage and avoiding codependency by supporting each other's growth and taking responsibility for personal triggers.

[00:55:00] - The thoughtful threes: Insights on misguiding professional advice, overcoming fears in business, and unconventional strategies for success.

[01:00:45] - Where to find Clay Stelzer and the types of coaching and consulting services he offers.

Where to Find Clay Stelzer:

LinkedIn: Clay Stelzer
Website: 1560

Want to start using video and social media content to drive revenue, build brand, and grow your business? Schedule a video chat with me today and let’s talk about what that looks like! To book a call, check out our pricing/services, learn about how we work with clients, etc.hop on over to our website now!

https://impaxs.com

https://impaxs79863.activehosted.com/f/1

View Details

In this special episode of Founder Talk, I sit down with the dynamic husband-and-wife duo behind Two Bostons, a beloved pet store chain in the Chicagoland area. We delve into the unique challenges and triumphs of running a business together, from their accidental start in the pet retail industry to their expansion to seven stores! This conversation is packed with valuable insights for any entrepreneur, especially those considering a brick-and-mortar business or working alongside a spouse.

Highlights:

[00:01:00] Introduction and Context: We kick off with the unique aspects of this episode – a husband and wife team and their brick-and-mortar business.
[00:02:30] What is Two Bostons?: The founders explain their mission to provide fun and educational pet products, their support for rescue groups, and what sets them apart from big-box stores.
[00:05:00] Starting Out: Learn how they transitioned from their original careers to retail, driven by a love for their Boston Terriers and the problems they encountered as pet owners.
[00:09:45] Opening the First Store: From finding their first location to the whirlwind of opening without prior retail experience.
[00:15:30] First Day Challenges: Their early struggles, like not knowing how to open a cash drawer and the importance of taking action despite uncertainty.
[00:20:00] Balancing Work and Family: Juggling full-time jobs and a new business while starting a family.
[00:24:30] Expansion to Second Store: The decision-making process behind opening a second store and the challenges of scaling.
[00:29:00] Overcoming Operational Challenges: The importance of standard operating procedures (SOPs) and hiring a retail coach.
[00:35:00] Maintaining High Standards: How their uncompromising standards and clear expectations contribute to their success.
[00:40:00] Hiring and Retention: Strategies for attracting and retaining top talent in a competitive market.
[00:45:00] Core Values in Hiring: The importance of core values in their hiring process and ensuring team alignment.
[00:50:00] Marketing and Customer Experience: How they use surveys to understand customer expectations and the impact of organic social media.
[00:55:00] Future Plans: Discussing their plans for opening new stores and the factors influencing their decisions.
[01:00:00] Personal Reflections: Balancing business with family life, their dedication to core values, and what's next for Two Bostons.

Where to Find the Founders:

Website: https://twobostons.com

https://impaxs.com

I also want to let you know that there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)! It’s the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content. And it’s all in my weekly newsletter. Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!

https://impaxs79863.activehosted.com/f/1

View Details

In this episode, we are thrilled to have Kristen Prinz, an influential business and employment lawyer from Chicago, join us. Kristen shares her journey of starting her own law firm, her insights into the evolving landscape of employment law, and how she balances her career with being a mom.

Get ready for valuable insights and practical advice on handling legal challenges, building a supportive work culture, and achieving work-life balance. Here are the key highlights from our conversation:

Timestamps:

00:00 - Introduction to Kristen Prinz and her accolades
01:45 - Kristen's motivation for starting her own firm
04:30 - The shift from law as a knowledge commodity to a service industry
06:00 - Key employment law considerations for founders
09:00 - The increasing importance of mental health in the workplace
12:45 - Challenges in trade secrets, confidentiality, and cybersecurity
15:30 - The impact of ADA accommodations and changing laws
18:00 - Addressing mental health issues and balancing empathy with business needs
21:45 - The evolving expectations of employees and employers
25:00 - Kristen's journey to starting her own law firm and lessons learned
30:00 - Gender biases and their impact on career progression
34:30 - Advice for ambitious women balancing career and family
39:00 - The role of community in parenting and work-life balance
42:30 - Importance of employment agreements and confidentiality
47:00 - The current state of non-competes and their enforceability
52:00 - The impact of AI on the legal industry
57:00 - The significance of conducting culture assessments in organizations
01:03:00 - The balance between strategy and culture in business
01:07:00 - Personal stories of balancing work and family life
01:13:00 - The importance of giving yourself grace as a working parent
01:17:30 - Kristen’s involvement in New Moms and supporting young mothers
01:23:00 - The role of sleep and being a board member of the National Sleep Foundation
01:26:30 - Thoughtful Threes segment: Misguided advice, taking business to the next level, and unconventional strategies
01:35:00 - Closing thoughts and where to find Kristen Prinz

Where to Find Kristen Prinz:

LinkedIn: https://www.linkedin.com/in/prinzlawfirm/
Website: The Prinz Law Firm
Email: kristen.prinz@prinz-lawfirm.com

WANT TO APPLY TO WORK WITH US?

GET MY BEST CONTENT HERE!

https://impaxs79863.activehosted.com/f/1

View Details

In this exciting episode of Founder Talk, we sit down with Mike Wallace, a seasoned entrepreneur who successfully built and sold his company for a whopping $50 million. Mike brings a wealth of insights and experiences to the table, making this a must-listen for any founder or aspiring entrepreneur.

[0:01:30] – Introduction and Overview:We kick off the episode with Mike introducing himself and sharing a bit about his background in the freight brokerage industry. Mike talks about his humble beginnings and how he never initially aimed to become an entrepreneur.

[0:08:45] – Early Career and Industry Insights:Mike shares his early career experiences at American Backhaulers, comparing the business environment of the late 90s to today. He provides a fascinating look into the freight brokerage industry and how technology has transformed it over the years.

[0:18:10] – Starting His Own Company:Mike talks about the decision to leave his stable job and start his own business. He explains the initial challenges, the importance of having a vision, and the role his partner played in the early days.

[0:29:50] – Overcoming Early Challenges:Mike delves into the near-death experiences his company faced in the early years, from financial struggles to managing credit risks. His stories of resilience and determination are packed with valuable lessons for any entrepreneur.

[0:40:20] – Scaling the Business:Mike discusses how his company grew over 19 years, the inflection points that required him to step back and manage more than do, and the importance of building a capable team. He emphasizes that a company must be able to run without the founder for it to be truly valuable.

[0:52:15] – Navigating Technological Changes:Reflecting on the technological shifts from email adoption in the early 2000s to the current importance of social media and video content, Mike provides insights into how businesses need to adapt to stay competitive.

[1:05:45] – Key Strategies for Growth:Mike shares practical advice on what it takes to grow a company to $50 million in revenue, including building strong teams, maintaining consistent sales efforts, and having a plan for continuous improvement.

[1:18:30] – The Big Sale and Beyond:Mike takes us through the process of selling his company, the partnership with Hudson Hill Capital, and the continued growth under new ownership. He also talks about his current involvement and future plans.

[1:32:00] – Thoughtful Threes:In our signature segment, Mike answers three thought-provoking questions:

What used to be important but no longer is?
An unconventional business strategy that paid off.
One piece of business advice he disagrees with or thinks is overrated.
LinkedIn: https://www.linkedin.com/in/michael-wallace-1605991a/
Email: mwallace@amtransexpedite.com

Tune in to this episode to gain a treasure trove of insights from someone who has truly walked the walk in the entrepreneurial world. Whether you're in the early stages of building your business or looking to scale and eventually sell, Mike Wallace's story will leave you inspired and better prepared for your own journey.

Want to start using video and social media content to drive revenue, build brand, and grow your business? Schedule a video chat with me today and let’s talk about what that looks like! To book a call, check out our pricing/services, learn about how we work with clients, and more, hop on over to our website now!

https://impaxs.com

If you thought this content was good, I wanna let you there’s a place where I share EXCLUSIVE, high value content that you can’t find anywhere else (Not even on social)! It’s the type of content that I charge clients money to implement for them. All geared towards helping 7-8 figure B2B companies drive revenue and build brand through video content. And it’s all in my weekly newsletter. Sign up now and you’ll start by getting a free video and guide on the “3 types of videos that instantly drive more sales”!

https://impaxs79863.activehosted.com/f/1

View Details

In this unique episode of Founder Talk, we sit down with Gary and Travis Miller, a dynamic father-son duo who own and run a successful staffing and recruiting firm. Join us as they share their personal and professional journey, offering revealing insight into the unique dynamics of family-run businesses, staffing/recruiting, and scaling.

Highlight Stamps:

[00:00] Introduction to the Guests and Their Business
We introduce Gary and Travis Miller, highlighting the rarity of having a father and son duo in the same business and what listeners can expect from this episode.

[03:45] Navigating Father-Son Dynamics
Gary shares the deep bond and unique experience of working closely with his son, spending significant time together, and discussing various topics beyond business.

[07:30] The Career Shift
Travis recounts his initial career in journalism, the moment he realized it wasn't for him, and how he transitioned into the family business, marking a pivotal moment in his professional life.

[12:15] Evolution of the Recruiting Industry
Gary and Travis discuss the changes they've witnessed in the recruiting industry, the impact of technology, and the enduring need for a people-based approach despite advancements like AI.

[18:40] Hiring the Right Fit
The Millers delve into their philosophy of hiring, emphasizing the importance of finding candidates who align with a company's culture and vision, not just those with the right qualifications.

[25:00] Building Trust and Credibility
The discussion shifts to the importance of employer and employee branding, how content creation plays a role in building trust, and the benefits of a strong social media presence.

[35:20] The Power of Storytelling
Gary shares anecdotes about the early days of their podcast, the challenges and rewards of creating content, and the long-term impact of sharing their story with a wider audience.

[45:15] Leadership and Letting Go
Gary reflects on his 47-year career, the challenges of evolving leadership, and the importance of fresh perspectives and systems to take the business to the next level.

[50:00] The Thoughtful Threes
We wrap up with our signature segment, "The Thoughtful Threes," where Gary and Travis answer three thought-provoking questions, providing deeper insights into their personal and professional lives.

Where to Find the Guests:

LinkedIn:
Travis Miller: https://www.linkedin.com/in/travismillermri/
Gary Miller: https://www.linkedin.com/in/bestrecruitingfirm/
Website: Miller Resource Group

Tune in to hear the Millers' compelling stories and practical advice, making this a must-listen for any entrepreneur looking to gain insights into family business dynamics and effective recruitment strategies. Don't miss out on this enlightening episode!

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

Description: In this engaging episode of Founder Talk, Alex sits down with Brian Ligon, a seasoned entrepreneur who helps businesses evaluate and procure superior telecom and cloud technology solutions. Brian shares his journey from corporate sales to founding his own company, offering valuable insights for founders at every stage of their business journey.

Highlights:

[00:00] Introduction: Alex introduces Brian and discusses the importance of evaluating and procuring telecom and cloud technology solutions for businesses.
[02:00] Target Market: Brian explains how his company started with enterprise customers and expanded to help mid-market and smaller companies with limited IT resources.
[05:00] Examples of Technology: Discussion on the types of technology businesses need, such as internet connections, data centers, and cybersecurity solutions.
[08:30] Navigating the Noise: Brian talks about how his company cuts through the noise of numerous providers to find the best solutions for their clients.
[12:00] Sales and Relationships: The importance of building long-term relationships with clients and maintaining an unbiased approach in recommending solutions.
[15:00] Founding Journey: Brian shares his reasons for leaving corporate sales to start his own business, highlighting the desire for more control over his destiny and the challenges of corporate quotas.
[18:00] Superpowers in Business: The significance of humor and understanding clients' needs in building successful business relationships.
[22:00] Using Humor: Tips on incorporating humor into business interactions and content to create stronger connections.
[25:00] Challenges of Founding a Business: The transition from corporate sales to selling for his own business and the unique challenges it presents.
[30:00] Sales Evolution: How sales have changed over the past decade, especially with the rise of social selling and online interactions.
[35:00] In-Person vs. Virtual Meetings: The value of in-person meetings and building relationships versus virtual interactions.
[40:00] Thoughtful Threes:
[41:00] Biggest Opportunity: Brian discusses the potential of video content for his business and the hesitation to dive into it fully.
[44:00] Success Myths: How his perception of success has shifted from being money-focused to providing a fulfilling life for his family.
[47:00] Productivity Tips: The importance of maintaining mental and physical health, including regular exercise and sobriety, for business success.
[50:00] Closing Remarks: Brian shares his contact information and encourages listeners to connect with him on LinkedIn.

Where to Find Brian Ligon:

LinkedIn: https://www.linkedin./in/brianligon/
Website: https://voyancetech.net/

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

In this episode, we sit down with Rob Kelly, founder of Achieve Talent Solutions, to uncover invaluable lessons from his extensive 15+ years in sales and executive recruiting.

Timestamp Highlights:

[00:00] Introduction

Meet Rob Kelly, founder of Achieve Talent Solutions, and learn about his 15+ years of experience in sales and executive recruiting.

[02:15] The Key to Human Behavior

Rob shares the most important lesson he has learned about human behavior: "Talk less, listen more." He emphasizes the importance of understanding customer and client needs to build meaningful relationships.

[06:45] The Evolution of Sales Approach

Rob discusses his journey from following sales scripts to having more organic, client-focused interactions.

[10:30] Hiring the First Employee

Rob recounts his experience hiring his first full-time employee, the nervousness involved, and the importance of building relationships on LinkedIn.

[15:00] The Power of LinkedIn

Explore the evolution of LinkedIn in recruitment and how it has transformed from a job-seeking platform to a relationship-building tool.

[21:00] Job Descriptions vs. Personal Connections

Rob explains why traditional job postings are becoming dated and highlights the importance of personal connections and conversations in finding the right talent.

[25:50] The Role of AI in Recruitment

Rob and the host discuss the impact of AI on recruitment processes and how it can streamline tasks without replacing the human touch.

[30:45] Overcoming Personal and Professional Challenges

Rob shares his personal story of living in his car during a difficult period and how that experience shaped his resilience and empathy.

[37:15] Mindset and Personal Belief

The conversation shifts to the significance of mindset, self-esteem, and believing in oneself to overcome challenges and achieve success.

[43:00] Generational Differences in the Workplace

Rob's insights on generational differences, particularly with Gen Z, and how each generation's unique approach can contribute to the workforce.

[49:30] The Thoughtful Threes

Rob answers three thought-provoking questions, offering deep insights into what it takes to elevate a business, the shift in his values over time, and identifying activities that might seem unproductive but are actually beneficial.

[01:05:00] Conclusion

Final thoughts on the importance of human connections, personal growth, and maintaining a positive mindset in both personal and professional life.

Where to Find Rob Kelly:

LinkedIn: https://www.linkedin.com/in/rob-kelly-9a8a21220/
Website: https://www.achievetalentsolutions.com/
Email: rob.kelly@achievetalentsolutions.com

Tune in to this episode to gain actionable insights and inspiration from Rob Kelly's journey and expertise in building meaningful business relationships. Don't miss out on learning how to navigate the human side of business effectively!

View Details

In this episode we dive deep with Benny Mathew, founder of Orion 3, to explore his unique approach to business and life. Benny shuns the typical "networking" label, aiming instead to build genuine relationships and communities. He shares his journey of creating Orion 3, an organization that thrives on authenticity and human connections rather than transactional interactions.

Join us as we uncover Benny's insights on staying true to oneself in the entrepreneurial world, the importance of mental and emotional health for founders, and the profound impact of genuine human connections on personal and professional success.

Highlights:

[0:01] Introduction: Benny explains his unconventional business model and why he dislikes the term "networking."
[0:10] Building Relationships: The core focus of Orion Three and Benny's approach to creating value through relationships.
[0:20] Entrepreneurship Challenges: Benny discusses the biases and struggles founders face, and the importance of internal validation.
[0:30] Origin Story of Orion Three: Benny shares how he transitioned from corporate life to building Orion Three during the pandemic.
[0:45] Personal Growth and Authenticity: The journey of self-discovery and the role of authenticity in business success.
[0:55] Mental and Emotional Health: The critical role of mental health for founders and practical advice for maintaining balance.
[1:10] Overcoming External Opinions: Strategies for dealing with the fear of others' opinions and staying focused on one's path.
[1:20] Importance of Self-Awareness: The continuous journey of self-awareness and its impact on personal and professional life.
[1:30] Creating a Supportive Community: The value of a supportive network and how Orion Three fosters meaningful connections.
[1:40] Advice for Founders: Benny's top takeaways on building relationships and staying true to one's vision.
[1:50] Closing Thoughts: Benny's perspective on success and the importance of self-reflection.

Where to Find Benny Mathew:

LinkedIn: Benny Mathew
Website: https://www.orion3.com
Email: benny@orion3.com

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

Youtube: ⁠https://youtube.com/c/AlexBSheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

(We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

View Details

In this episode, we sit down with Henry Kaskov, a seasoned business valuation expert, to uncover the secrets to enhancing business value, personal branding, and finding fulfillment beyond the entrepreneurial grind.

Highlights:

00:02:00 - 00:05:30 | Business Valuations Basics: Henry discusses the key elements that make a business valuable, emphasizing high profit margins, sustainability, and reducing owner dependency.
00:06:00 - 00:10:00 | Importance of Personal and Company Branding: We explore how personal and company branding can significantly impact a business's value and attractiveness to buyers.
00:10:30 - 00:15:00 | Retirement and Fulfillment: Henry shares wisdom on retiring or selling your business with purpose and finding fulfillment in the next chapter of life.
00:15:30 - 00:20:00 | Unique Attributes of Businesses: The diversity in business valuations - why every company, even within the same industry, can have different values based on their unique attributes.
00:20:30 - 00:25:00 | Future Profits and Buyer Comfort: Understanding what buyers are looking for, and how demonstrating low-risk, consistent earnings can boost your business's value.
00:25:30 - 00:30:00 | Annual Recurring Revenue (ARR): Why ARR is golden and highly attractive to buyers, especially in industries with subscription models.
00:30:30 - 00:35:00 | The Role of Teams in Business Valuation: The importance of having a strong, independent team in place to reduce buyer risk and increase business value.
00:35:30 - 00:40:00 | AI's Impact on Business Valuations: Henry's forward-looking take on how AI is transforming the business valuation industry and the importance of adapting to these changes.
00:40:30 - 00:45:00 | Work-Life Balance and Entrepreneurship: Henry's personal journey of maintaining a work-life balance while running a successful business, and his non-negotiables in life and work.
00:45:30 - 00:50:00 | Personal Fulfillment and Business Ownership: A candid discussion on the challenges and rewards of being a business owner, and the importance of personal fulfillment alongside professional success.
00:50:30 - 00:55:00 | Marriage and Partnership: The role of effective communication and partnership in marriage, especially when both partners are entrepreneurial.
00:55:30 - 01:00:00 | Evaluating Business and Personal Success: How Henry evaluates his success as a businessman, husband, and father, and the importance of aligning personal and professional goals.

Where to Find Henry Kaskov:

LinkedIn: Henry Kaskov
Website: Kaskov Valuations
Email: henry.kaskov@kaskovvaluations.com

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

Youtube: ⁠https://youtube.com/c/AlexBSheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

(We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

View Details

Episode Description:

Welcome to another episode of Founder Talk, the podcast where real Founders share their stories of building businesses while navigating the adventure of life. In this episode, we have the privilege of speaking with Andy Donaldson, a seasoned entrepreneur with a wealth of experience and insights to offer.

Highlights:

The Dream of Selling a CompanyAndy kicks off the conversation by discussing his experience with having his company, Rhino Tools, acquired. He shares the emotional rollercoaster and the unexpected reality of what many founders dream of—a big exit.

Building Rhino Tools from ScratchAndy and his brother started Rhino Tools in 2005, literally out of their bedroom. He shares the challenges they faced, the sacrifices they made, and the hustle required to grow their business into a successful company.

Surviving the 2008 Housing CrashDespite the 2008 economic downturn, Rhino Tools continued to thrive. Andy talks about their strategy, the importance of persistence, and how they managed double-digit growth even during tough times.

The Realities of an AcquisitionAndy provides a candid look into the acquisition process. He explains the misconceptions about the "payday" and shares his personal experience of what it was like to stay on with the acquiring company.

Advice for Aspiring EntrepreneursAndy offers invaluable advice for those looking to sell their businesses. He emphasizes the importance of building a business that can run without you, understanding your true worth, and negotiating terms that secure your future.

Balancing Work and FamilyThe conversation turns personal as Andy talks about the challenges of balancing professional commitments with family life. He shares his strategies for maintaining this balance and the importance of being present for his children.

The Role of Communication in RelationshipsAndy reflects on the significance of communication in both personal and professional relationships. He shares how being open and honest can strengthen bonds and lead to a more fulfilling life.

Lessons from Tough TimesAndy and the host discuss the character-building nature of challenging times. They talk about the importance of resilience, grit, and the ability to get back up after being knocked down.

Andy’s New VentureTowards the end of the episode, Andy introduces his new business, Concrete Slab Tech, and discusses the transition from his previous venture. He shares the lessons learned and the excitement of starting something new.

Join us for this engaging conversation filled with practical insights, personal anecdotes, and inspirational stories that will resonate with every founder and aspiring entrepreneur.

Tune in to listen to Andy Donaldson on Founder Talk and discover why prioritizing people and creativity can transform not just your business, but your entire life. 🚀

Where to Find Andy Donaldson:

LinkedIn: https://www.linkedin.com/in/andrew-donaldson-61996712/ Website: https://www.concreteslabtechs.com/

Don't miss this episode packed with wisdom and real-life experiences that will inspire and motivate you to take your entrepreneurial journey to the next level.

View Details

Welcome to another episode of Founder Talk, where real Founders share their experiences of building businesses and navigating the adventure of life. In this episode, we have the pleasure of speaking with Simon Granner, an inspiring entrepreneur who emphasizes the philosophy of "people over profit."

Highlights:

People Over Profit Philosophy

Simon delves into his philosophy of making decisions based on people first, then professional, and finally financial considerations. He explains how this approach can lead to long-term success and fulfillment in both business and life.

Personal Transformation

Simon shares his personal journey of feeling empty despite financial success and how the impending arrival of his first child catalyzed a shift in his priorities. He reflects on the importance of finding a partner who makes you a better version of yourself.

Listening to Clients

Simon stresses the significance of truly listening to clients to understand their needs and aspirations. He provides insights into how advisors can shift their focus from merely financial incentives to genuinely helping clients achieve their goals.

Building a Business with Integrity

Simon discusses the importance of establishing a business model that prioritizes client needs, sharing how his company, Personal CFO Network, helps advisors transition to a more holistic and client-centered approach.

Balancing Family and Business

Simon and I explore the challenges and rewards of balancing a family while building a business. Simon shares candidly about the difficulties and joys of raising children and leading a household while maintaining a successful business.

Creative Entrepreneurship

We dive into the value of creativity in entrepreneurship. Simon reflects on his passion for storytelling and how it has shaped his approach to business and content creation.

Marriage and Partnership

Simon offers heartfelt advice on building a strong marriage and finding a partner who complements and challenges you. He emphasizes the importance of underlying friendship and love in a relationship.

Join us for this engaging conversation filled with valuable insights, personal anecdotes, and practical advice that will leave you inspired and motivated.

Tune in to listen to Simon Granner on Founder Talk and discover why putting people first can transform not just your business, but your entire life. 🚀

Where to Find Simon Granner:

LinkedIn: Simon Granner
Website: Personal CFO Network
Email: Simon@personalCFOnetwork.com

Don't miss this episode filled with wisdom and real-life stories that will resonate with every founder and aspiring entrepreneur.

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

Youtube: ⁠https://youtube.com/c/AlexBSheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

(We help you leverage video content and the power of social media to attract your dream clients and build your brand!)

View Details

In this episode, we have the pleasure of speaking with Kevin Kaye, Founder/CEO of Katalyst Group. Kevin has successfully exited a business, traveled the world, and now runs another thriving recruiting business while embracing conscious leadership. Join us as we dive into Kevin's journey and uncover the insights that will inspire you to take bold steps in your own entrepreneurial path.

Introduction

Welcome and introduction of Kevin Kaye.
Overview of Kevin's background and experiences.

Quitting a Full-Time Job and Traveling

Kevin shares the story of selling everything in Portland and embarking on a three-month (Turned 3 years) trip to Europe.
The realization of the fruitlessness of material attachments and the societal rhythm of buying on credit.

Overcoming Comfort Zones

Discussing the mental challenges of stepping out of comfort zones and making radical changes.

Importance of Travel and Cultural Experiences

The value of experiencing different cultures and incorporating their best aspects into life.
The concept of owning your time and avoiding unnecessary spending.

The Benefits of Taking a Break

Addressing the importance of taking time off for personal and professional growth.
The introduction of a sabbatical program at Katalyst Group.

Redefining Success

Kevin shares his evolved perspective on success, emphasizing peace of mind over societal expectations.

Balancing Entrepreneurship and Personal Fulfillment

The ongoing challenge of balancing business growth with personal enjoyment.
The role of executive coaches in maintaining this balance.

Inspiring and Mentoring Team Members

The importance of inspiring team members and helping them reach their potential.
The necessity of creating an environment for candid feedback and growth.

Handling Personal and Professional Challenges

Discussing the importance of addressing feelings of being stuck and encouraging curiosity about one’s situation.
The significance of making informed decisions to foster personal and professional development.

Life-Changing Moments and Forced Changes

Kevin’s experiences with divorce and business pivots as catalysts for growth.
The importance of embracing change and learning from challenging situations.

Building a Business and Preparing for Exit

Essential elements for growing a business and preparing for a successful exit.
The importance of vision, leadership, and authentic communication.

Conscious Leadership in Business

Introduction to the concept of conscious leadership and its application in business.
Operating above the line vs. below the line and its impact on team dynamics.

Practical Steps for Implementing Conscious Leadership

The importance of introspection and understanding personal reactions.
Encouraging open and creative environments in the workplace.

Overview of Katalyst Group

Kevin explains the mission and services of Katalyst Group.
The focus on building high-performance teams in accounting, finance, HR, and project management.

Common Hiring Mistakes and Best Practices

Highlighting the importance of hiring for aptitude rather than just hard skills.
Creating realistic job previews and fostering transparent communication during the hiring process.

The Role of Video in Recruitment

Exploring the potential of video job descriptions and company culture showcases.
The value of visual storytelling in attracting top talent.

Join us on this journey with Kevin Kaye to explore the power of change, conscious leadership, and the pursuit of a fulfilling life and business. Tune in to gain valuable insights that will inspire you to take bold steps in your entrepreneurial journey. 🚀

Connect with Kevin on LinkedIn!

https://www.linkedin.com/in/kevin-kaye/

Visit Kevin's website (Katalyst Group)

https://www.letskatalyze.com/

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

Youtube: ⁠https://youtube.com/c/AlexBSheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

(We help you leverage video content and the power of social media to attract your dream clients and build brand!)

View Details

In this inspiring episode of Founder Talk, we dive into the remarkable journey of Joey Sanfilippo, a former real estate mogul who lost everything in the 2008 crash, only to rise from the ashes and build a thriving seven-figure business. Joey shares invaluable lessons on resilience, the power of appreciation, and the strategies that have allowed his business to run independently.

🔹 Joey begins by sharing his unique approach to interpersonal relations, highlighting the importance of making others feel valued. His philosophy stems from early family influences and has been a cornerstone of his personal and professional success.

🔹 Learn about the stark contrasts in business approaches within his family and how these shaped his own business ethics.

🔹 Joey discusses the devastating impact of the 2008 financial crisis on his life, revealing personal struggles that tested his resilience and ultimately forged his path to recovery.

🔹 We explore the foundational years of Joey's current business, emphasizing the grind and hustle needed to overcome the odds. Joey's story is a powerful reminder of how personal values can influence business success.

🔹 Reflecting on the importance of customer relationships, Joey shares tactical advice for founders on client retention and creating a positive business environment that fosters loyalty and growth.

🔹 The conversation wraps up with Joey's insights on preparing for economic downturns, stressing the significance of adaptability and financial prudence.

Listen to this episode to understand how enduring values like respect, appreciation, and resilience can not only rebuild a life but can also lay the foundation for a business that withstands the test of time. Joey's story is not just about business—it's about the human spirit's capacity to overcome and thrive.

Connect with Joey on LinkedIn

https://www.linkedin.com/in/jjsanfilippo/

Visit Joey's company website (JJS Global, a payment processor for growing businesses)

https://jjsglobal.net/

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

Youtube: ⁠https://youtube.com/c/AlexBSheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

(We are a video content/social media strategy, training, and coaching company)

View Details

In this episode of Founder Talk, we sit down with Kelly Poholarz, who transformed a startup distribution company into a thriving multi-seven-figure enterprise. Dive into Kelly’s decade of relentless perseverance and entrepreneurial insights that will embolden both budding and seasoned founders.

From discussing the indispensable role of grit and the art of resilience in entrepreneurship to exploring personal growth and the definition of success, this conversation is packed with vulnerable and triumphant moments that every entrepreneur needs to hear.

Highlights:

Kelly reflects on the importance of grit in entrepreneurship and whether it's innate or developed over time.
The pivotal role of risk tolerance and the misconception about initial paychecks in startups.
Insights into the evolutionary journey of a business and the emotional investment it requires.
Kelly shares how perpetual learning and adaptability have contributed to his business success.
Discussion on the impact of setting realistic goals and visions for personal and business growth.
Kelly recounts the moment his business first hit the million-dollar mark and how it shaped his future ambitions.
Exploring the less-discussed aspects of entrepreneurial challenges and the resilience required to overcome them.
Kelly and the Alex discuss the importance of a supportive personal relationship in navigating the entrepreneurial journey.
Closing thoughts: Kelly imparts final wisdom for aspiring founders and discusses the potential future of his business and industry.

This episode should be a treat for anyone passionate about building something meaningful and enduring despite the odds. Join us to gain invaluable lessons that could be the catalyst for your next big move. You don't want to miss this!

Follow Kelly on LinkedIn

https://www.linkedin.com/in/kelly-poholarz/

Kelly's website (Setko)

https://setkofasteners.com/

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

Join us in this enlightening episode as we sit down with John Sabatino, a seasoned entrepreneur and dedicated solo parent. With over 20 years in the entrepreneurial space and a journey through the ups and downs of building a successful 7-figure business, John shares his profound insights and personal anecdotes that are sure to inspire every listener.

The Foundation: Father First, Entrepreneur Second

John talks about his priorities, placing fatherhood above entrepreneurship and how this shapes his personal and professional life.

The Early Days and Transition into Entrepreneurship

Discussion on John's transition from real estate to founding JJS Global, his payment processing company, amidst the economic downturn.

Challenges of Entrepreneurship

Insights into the early challenges, including financial struggles and the emotional toll of starting a business.

Building and Scaling a Business

How John moved past initial failures to successfully scale his business.

Entrepreneurial Mindset vs. Passion

A conversation on whether passion for the business is necessary for success or if a strong entrepreneurial mindset is sufficient.

Solo Parenting as an Entrepreneur

John opens up about the challenges and emotional experiences of being a solo parent while managing a business.

Resilience Through Tough Times

Strategies that helped John stay resilient during his toughest times, both in business and personal life.

The Role of Community and Support

The importance of having a support system, including friends and accountability partners, in navigating life's challenges.

Advice to Aspiring Entrepreneurs

John shares valuable advice for upcoming entrepreneurs on persistence, learning from failures, and the importance of community.

Closing Thoughts

Final thoughts and where to find John and his business online.

John's LinkedIn Page

https://www.linkedin.com/in/john-j-sabatino-13246017/

John's business website (JJS Global-Payment Processor)

https://jjsglobal.net/

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

Join us in this episode of Founder Talk as we sit down with Jason Vana, the founder of SHFT Agency and a renowned branding expert. Dive into the world of branding with Jason as he explains why creating a well-loved brand is crucial in today's competitive market.

Episode Highlights:

Jason shares his philosophy on the importance of building a well-loved and profitable brand.
Unpacking common branding mistakes through a live website analysis.
A deep dive into the concept of 'Dark Social' and its impact on branding strategies with examples from B2B companies
Jason explains the essence of a brand according to branding legends and his personal experiences.
How to determine where your brand should be to effectively connect with your target audience.
Jason recounts the pivotal day he decided to go full-time with SHFT, revealing the personal challenges and triumphs along his entrepreneurial journey.
Discussing the highs and lows of entrepreneurship and how personal setbacks can lead to professional breakthroughs.

Jason doesn't just share insights from his professional journey; he also gets personal, reflecting on his early days, the decision to go full-time with his business, and the personal sacrifices that have shaped his entrepreneurial path.

Whether you're a newer entrepreneur or a seasoned business owner, this episode offers valuable insights into making your brand not just recognizable but beloved by your customers.

Follow Jason on LinkedIn

https://www.linkedin.com/in/jasonvana/

Check out Jason's (SHFT) website

https://shft.agency/

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

In this thought-provoking episode, we delve into the seldom discussed challenges and pressures that come with entrepreneurship. Join me and Dee Nermal, my right-hand partner at Impaxs Marketing and an emerging entrepreneur herself, as we explore the "dark side" of entrepreneurship.

While entrepreneurship is often glorified for the freedom and success it can bring (And it does do that!), we also discuss the hidden costs, including the immense personal sacrifices and the mental toll it can take. Whether you're a seasoned business owner or just starting out, this episode sheds light on the realities that can impact personal well-being, creativity, and life balance. Tune in to gain insights into managing these challenges while striving for success.

Timestamps:

[00:00:30] Introduction to the dark side of entrepreneurship
[00:02:15] Dee's perspective as a newer entrepreneur
[00:04:40] My journey and evolution over four years of business
[00:06:50] The reality of 'controlling your own schedule'
[00:09:25] The importance of addressing the less glamorous aspects of entrepreneurship
[00:11:00] Personal challenges I'm facing and their impact on creativity
[00:15:00] Dee’s experiences and challenges with integrating passion and profession
[00:18:20] Balancing fatherhood with entrepreneurship
[00:21:40] Strategies for rekindling passion for your work
[00:24:55] The benefits of periodically stepping back to reassess and rejuvenate
[00:27:10] Closing thoughts: Embracing all facets of entrepreneurship

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

Join us in a riveting conversation with Adam Russo, founder of Edgewood Clinical Services, as he shares his journey from starting a small outpatient behavioral health service to scaling it into an eight-figure business listed twice on the Inc 5000.

Now a seasoned business coach, Adam offers invaluable insights into the trials and triumphs of entrepreneurship, the decision-making that led to a successful exit, and his current mission to guide other CEOs and founders. Whether you're at the helm of a startup or steering a mature enterprise, this episode offers strategies, personal anecdotes, and hard-earned wisdom that illuminate the path to business success and personal fulfillment.

Timestamps:

[00:00:30] - Introduction to Adam Russo and the origins of Edgewood Clinical Services
[00:05:12] - Transition from healthcare professional to entrepreneur and early challenges
[00:15:45] - Strategies for managing risk and investment in business growth
[00:22:30] - The role of a business coach in scaling beyond the $1M revenue mark
[00:35:00] - Insights into preparing a business for sale and the intricacies of the exit process
[00:45:20] - Adam's perspective on leadership, team building, and maintaining company culture during transitions
[00:52:15] - Discussing the personal side of entrepreneurship: Work-life balance and family
[01:04:00] - Lessons learned from the journey and advice for new entrepreneurs
[01:15:25] - Adam Russo’s current role as a business coach and his approach to helping businesses succeed

https://www.linkedin.com/in/adam-russo-5ab85112/ (Adam’s LinkedIn)

https://www.reliablecoachingandstrategy.com/ (Adam’s website)

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

In this episode we talk about one of the most important things a Founder needs to know in order to grow your business now, and certainly in the future. And that is social media/video marketing! Building your personal brand. Without this, you basically don't exist anymore.

Get ready for a deep dive into the evolution of social media marketing in this enlightening episode with hosts Alex and Dee. Starting from the early days of online marketing up to the present trends and future predictions, they explore the significant shifts in how content is consumed and created. From the "Wild Wild West" of early social media to the rise of video content and AI-driven platforms, this discussion offers a comprehensive look at the strategies that businesses need to adopt in the ever-changing digital/social media landscape. Whether you're a marketer, founder, or someone curious about the future of social media, this episode packs valuable insights and practical advice to help you stay ahead in the game.

Timestamps:

[00:00:24] - Introduction to the evolution of social media marketing
[00:05:15] - Reflecting on the early stages: 2010-2017, the "Wild Wild West"
[00:15:40] - Transition to the early adopter phase: 2018-2024, the rise of video and micro influencers
[00:27:50] - Predictions for the majority adopter phase: 2024-2028, video dominance and the decline of traditional marketing agencies
[00:40:30] - Impact of AI and technology on content creation
[00:50:05] - Discussion on the importance of value-driven content and edutainment
[01:05:10] - Closing thoughts and future episodes preview

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube: ⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/ (We are a video content/social media strategy, training, and coaching company)

View Details

You ever wonder why certain social media videos reel you in and have you glued to the screen 👀

And other ones have you wanting to scroll to the next video less than 3 seconds in

You may think it’s random but I assure you that it’s not

There are proven frameworks and tactics that great creators use to hook you in, retain you, and inspire you to take action

And once you know how to do that…your marketing and business will never be the same 🤑

I get into all of this and more in todays video, but here’s the run down!

The Framework

To create videos that truly captivate your audience over and over again, you’ll need a straightforward yet highly effective framework known as the G.E.M.S. framework. This framework is designed to guide you through the process of making sure that your video hook, retain, and inspire action from your audience. And here's the best part – the GEMS framework is not a fleeting trend; it's a timeless approach that will serve you well now and in the future. Here it is:

G - Get Clear on Your Audience and Message

Before you even think about hitting that record button, take a step back and ask yourself: Who are you creating this video for? Why should they care? What's in it for them? These fundamental questions are often overlooked but are the building blocks of effective video content.

E - Engage Your Audience with a Strong Hook & Earn Their Attention

Think of your hook as the bait that lures in your viewers. In a world where social media feeds are overflowing with content, you need to earn every second of your audience's attention. To do that, pique their curiosity right from the start. Share a compelling story, a unique/bold perspective, or a knowledge gap that keeps them wondering, "What's next?" Curiosity is your ally here.

M - Map Out Your Key Points to Retain Your Audience

Once you've reeled in your audience with a captivating hook, it's important we retain them. And to do that you need to map out your key points. Don't leave this to chance; plan your content strategically. What are the essential messages you want to convey? What are the key takeaways for your audience? How will you keep them engaged throughout the entire video? By mapping out these key points, you ensure that your video remains focused and delivers value without wandering off course.

S - Sum Up Your Message and Inspire Action

Lastly, you’re going to sum up your message and inspire action. As your video draws to a close, you don't want to leave your audience hanging. Deliver on the promises made in your hook and throughout the video. Summarize your message, reiterate its importance, and most importantly, inspire action. Whether it's a call to visit your website, subscribe, or share the video, make it clear and easy for your viewers to take that next step. (Note: You do NOT need a direct CTA with every video)

Here are some additional practical tips for creating engaging social media videos

1. Keep It Fresh and Unique

While you may revisit similar topics, ensure your delivery is fresh and unique. Experiment with different video styles, locations, and perspectives to maintain audience interest.

2. Harness the Power of Editing

Editing is essential, but remember, high production quality doesn't guarantee high performance. Focus on storytelling and message delivery. Editing should enhance your content, not overshadow it.

3. Front-Load Creativity

In longer videos, front-load your creativity. The first few seconds are crucial for capturing your audience's attention.

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube:⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

View Details

If I lost all of my followers on LinkedIn

Had 0 presence or brand there

And was tasked with building it all back up again, as fast as I possibly could…

This is EXACTLY what I would do!

FIRST: I’d go into it with this mentality….

I’m going on LinkedIn to win customers or at minimum set up meetings in the first 30 to 60 days. I’m not waiting for my brand to build or for me to get traction with content, I’m going to start social selling and creating opportunities day one! (I’ll show you how to do that later 😁)

Now as I’m creating these short term wins, I’d also be focused on creating the type of content that builds brand and attracts my dream clients for months and years to come. That way I can slowly go from the hunter to the hunted 😎

And here’s the 4 step process I would use to accomplish all of this…

Step 1: Decode the LinkedIn Algorithm

Look, there’s no way you’re going to “Game the LinkedIn algorithm” but what you can do is understand the landscape, the people there, and yes, how the LinkedIn algorithm tends to distribute content. Picture LinkedIn as a marketplace, hosting a staggering 63+ million companies – it's a B2B hub teeming with potential connections and opportunities. To succeed here, you need to know the terrain and make the most of it. It's important to note that LinkedIn is a social-graph algo, as opposed to an interest-based algo like TikTok, Reels, etc.

Step 2: Create a Client Attracting Profile

Your LinkedIn profile isn't just a digital business card; it's your brand's face to the world. Craft a compelling headline, banner, and about section that speaks to your audience's needs. This isn't about listing your achievements; it's about showcasing how you can solve their problems, and how you’ve done it many times before (With social proof)

Step 3: The Core Four Strategy – The secret to booking meetings on LinkedIn the first 30-60 days on the platform

Here’s the gist of it:

Search: Use sales navigator to drill down by job title, industry, location, activity on LinkedIn, etc.

Engage: Engage with target customers content daily

Connect: Connect with those same people now because you have context

Message: Send them value-based personalized video DMs (Or audio/text) and start booking meetings!

Step 4: Creating LinkedIn Content That Converts

Your content is your voice on LinkedIn. It’s like you being on stage delivering that keynote. Share eye-catching image posts with stories or short, impactful videos. Address the challenges your audience faces, and offer insights that showcase how you can provide solutions. Edutainment content is still VERY underutilized and underrated on that platform. Capitalize on that!

📺 Watch our bonus videos here:

How to Grow Your Business on LinkedIn: https://youtu.be/-1c6Jh54TLs
The Ultimate Video Content Strategy: https://youtu.be/r6VE5qe5XiA

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube:⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

View Details

Looking for a proven video content strategy that you can implement TODAY? You just found it!

In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels.

Here we go!

🎯 Step 1: Define Your Purpose and Goals

Contrary to popular belief, the goal of your video content is NOT to bring “Awareness” to your company. It’s not to “Schedule more calls”. It goes so much deeper than that. If you’re not sure what I’m talking about right now then I would say watching this video is not an option…it’s a MUST

🎯 Step 2: Dive into Audience/Customer Insights

When you hear this chances are you’ll nod your head and say, “Yeah I know Alex, I need to know my customer.” You’d agree this makes sense. But yet you’re not talking to customers about WHY they buy from you. HOW they buy. You’re not talking to prospects and getting curious around what their buyer journey was like by time they got to you. This is not fancy marketing lingo that sounds good, this can make or break a video content strategy!

🎯 Step 3: Establish Pillar Content and Channels

Simply put: What are you going to talk about and where will you talk about it. And if you want to become a top brand in your industry, pillar content is your secret weapon. Align it with your expertise and what your audience needs. Once you got that down, you’ve gotta make sure you’re building on the RIGHT channels, both on and off social media. Owned and rented land.

🎯 Step 4: Align Your Home Bases

Now, it's time to guide your audience to action. Your home bases (website, social media profiles, content channels) need to be optimized for conversion. Show, don't tell! Share social proof, testimonials, and clear messaging that encourages them to engage, inquire, and ultimately, choose you.

🎯 Step 5: Create a Seamless Content Process, System, and Workflow

Consistency is king, and a solid content process is how you do it. We're pulling back the curtain on what goes on behind the scenes to ensure your content production and distribution is streamlined and efficient. Having a process where raw video comes in one side, and ready to posted video content comes out the other side (With as little involvement from you as possible), that’s the game! :)

📺 Watch our bonus videos here:

How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc
Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube:⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

View Details

Transforming your videos from amateur looking, to highly creative and engaging, requires a skilled video editor, but the question is:

-Where do you find one?

-How do you screen for the right person?

-And is it possible to have AI do the editing for you?

I break down all of this and walk through my 5 steps to hiring an ELITE video editor! Here they are!

Step 1: Define Your Needs

Before you start your search, clarify your expectations. Are you looking for someone to film, curate, and/or edit? Know your video editor's role, skills, and software proficiency.

Step 2: Determine Work Arrangement

Choose between in-house, offshore, or outsourced options. In-house offers seamless integration but comes at a higher cost typically. Freelancing can save money, but time zones, commitment issues, and communication barriers may arise. And offshore can also be a legit option if you’re willing to do what it takes to hire the right person and train them.

Step 3: Source Talent

Consider sources like LinkedIn, referrals, and job boards. Platforms like Upwork and Fiverr are good if you are going the freelancer route too.

Step 4: Evaluate and Screen

Engage in conversations to assess alignment with your goals and values. Gauge their technical skills, creativity, and mindset. Request sample reels and potentially a test video to verify their capabilities.

Step 5: Onboarding and Development

Support your video editor's success by providing clear playbooks, guides, and standard operating procedures (SOPs). Ensure they're equipped to excel in your team.

Remember, AI tools are invaluable for efficiency, but human creativity and critical thinking can't be replaced. The synergy between AI and human editors will elevate your content to new heights.

Drop your questions in the comments, and I'll be there to answer. Stay tuned for more insightful videos! 📹

🔗 Useful Links:

https://www.opus.pro/?via=6b9e1a

https://www.descript.com/?lmref=ZM2lFw

📺 Watch our bonus videos here:

How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc
Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI

And don’t forget to subscribe to my channel to stay updated on the latest video content/social media marketing tips and strategies! 📌

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube:⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

View Details

If you’ve been struggling to stay consistent with your video content, or maybe you’re just getting started, this workflow will be a game changer for you!

Having created video content for years now, on multiple different platforms, I can honestly say that having a solid content workflow and automation is the difference between being very consistent and wildly inconsistent!

I break this down step by step, so let’s get into it!

🎥 Pre-Content Creation Setup: We're starting with the foundation: how to get from the decision to create videos to hitting the record button in as little time as possible. Efficient setup is key, and we've got tips on equipment and quick-start processes that'll minimize any unnecessary delays. (All in this video!)

Not sure what equipment to get: Check this video out!https://youtu.be/8TrJu9GQRDY (Video Equipment 101)

📝 Planning and Content Ideation: Discover the three main sources for our content ideas: our customers, trends/news, and even fellow creators. Learn how to quickly capture ideas and organize them efficiently. Plus, we dive into research techniques to tap into industry trends and address what's relevant.

🎬 Creating the Actual Content: Building a content machine involves two critical components: repurposing and batch recording. We'll explain how these strategies allow us to create a week's worth of content in just a single session, ensuring we're always ahead of the curve.

🎞️ Post-Production Process: Ever wonder how to handle raw video files, curate content, and collaborate with editors? Our post-production process demystifies these steps and shows you how to use tools like Frame.io, and AI powered video tools like Opus Clip, and Descript for seamless content curation and editing.

📢 Content Distribution and Posting: This is where your content truly takes flight. Learn how to schedule posts and stay ahead of the game, ensuring consistent delivery across multiple platforms. And if you're curious about expanding your content's reach, check out our video on boosting distribution strategies. 👇

https://youtu.be/-gTJAGIultY (Content Distribution Strategy)

🔥 Get Involved! We're all about helping you create standout video content that resonates with your audience. Let us know in the comments what kind of content you're interested in seeing next. We're here to guide you toward becoming the number one brand in your industry!

Thank you for joining us on this deep dive into our content workflow and automation. Like, share, and follow for more insider tips and strategies. Until next time, keep creating amazing content that captivates your audience! 🎉

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube:⁠https://youtube.com/c/AlexBSheridan

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

View Details

So you’re creating all this content now, but the only problem is, it’s not getting seen by the right audience!

Well, fear not, because I got you covered with today's video on content distribution! I’m gonna show you the 4 ways to guarantee your content gets seen by the right audience, your customers!

Here they are… (In no particular order)

1.) Paid Ads: Yes, paid advertising is an option, but most of what I teach here are the organic methods, so hang tight. Still, paid ads can give you a quick boost in visibility by targeting specific audiences based on demographics and interests. Be cautious of this though, as it won’t build long term brand like a great organic strategy will. As soon as you turn off the paid ads, poof! You disappear.

2.) Quality Organic Content on the Right Channels: I’m talking NICHE content that’s well made, and makes your customer aware of the problem you solve for, and helps them understand how to solve it. And you’ve got to understand how each platform prioritizes and distributes content.

Seems simple, but when this is done right, and consistently, this is the absolute best way to distribute content.

-Learn the nuances of the platform -Understand what matters, what doesn’t -Create niche content daily/weekly -Use the right keywords and hashtags -And more!

3.) Repurpose Your Content: Why settle for one video when you can squeeze a ton more value out of it? Learning how to make 5-10 pieces of content from one is a great way to distribute your content to more of your people!

4.) Shareable Content: This is any type of content that you can proactively share with your target audience without relying on an algorithm. This includes things like: A newsletter, videos and guides your sales team shares, content to share at events, your own content library, etc.

Start using this distribution strategy and watch your content spread like wild fire! 🔥

📺 Watch our bonus videos here: -How to Repurpose Your Video Content Like a Pro: https://youtu.be/-mVIijFtnQc

-Building Your Content Library for Maximum Impact: https://youtu.be/-_-eh4wWRsI

And don’t forget to subscribe to my channel to stay updated on the latest video content/social media marketing tips and strategies! 📌

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

Youtube:https://youtube.com/c/AlexBSheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: https://impaxs.com/

View Details

In 2016 I was embarrassed to make video content 🫣

(Most people don’t know this part of my story)

At the time I was working in B2B sales and thought video could be a great way to educate and build trust with prospects/customers (And win clients 😊)

I was so embarrassed to make videos I would come into the office on Saturdays to record them🤫

I posted them on youtube and would send them out via email to prospects/customers

Some liked the videos

Others said “Please take me off your list” lol

One day we had an all office meeting and someone made a joke about “Alex making videos on YouTube”

My face turned red and I wanted to hide under my desk.🫣

After seeing no results, having no real strategy, and catching some flack for it, I stopped making the videos.

Flash forward to late 2019/early 2020 and I started making videos again on LinkedIn, this time it was edu-tainment

This time I stuck with it

This time they converted to clients

This time I did something with it

I learned the ins and outs of LinkedIn and video and started a business teaching other companies how to do it.

A few months later I had built a brand and a business to the point where financially I was able to quit my six figure corporate sales job and run my business full time. 🤯

Most of you know how the rest is playing out currently 😎🚀

But what changed? How was I able to overcome the fear of getting on camera and creating content?

How did I go from embarrassed to make videos, to one of LinkedIns top video creators? That’s the real questions here.

I tell the whole story in this video and share what really changed for me, so that you can learn from it too, and hopefully make that change.

If you’re struggling with getting past your fears/insecurities right now and are tired of hearing people say “who cares what people think” or “you just gotta get over it and post” this video will hit you in the soul and may even be the thing to get you past your fears.

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

YouTube: https://youtube.com/c/AlexBSheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: https://impaxs.com/

View Details

If you're solely relying on social media platforms to build your brand and distribute your content, you're vulnerable to the ever-changing nature of these platforms. You’ve seen it happen plenty of times too

📲The algorithms change

📲The organic reach fluctuates

📲Platforms come and go

And while you DO want to be posting on social media and taking advantage of the opportunities there, you also want to be building off of social media and on OWNED land.

Which is why today I am showing you the step by step process on how to build your own content library!

Why would you want to build a content library?

First and foremost, it provides you with a secure foundation on your own land. You're no longer at the mercy of social media platforms. Additionally, your content library becomes a hub for searchable content, SEO based content, attracting potential customers who are actively seeking valuable information and doing research.

And here’s the best part…the content you create for your library can and will be repurposed for various feed-based platforms such as LinkedIn, TikTok, YouTube shorts, Instagram, etc.. This allows you to extend your reach and engage with audiences across different platforms.

By following my consistent blueprint, you'll have fresh content entering your library every week, providing you with endless opportunities for repurposing and distributing valuable content.

Building a content library also establishes a routine and pattern for your content creation efforts. Consistency is key in content marketing, and having a rhythm in creating content helps you stay on track and deliver value to your audience consistently.

Now, let's dive into the five-step process to build your content library:

Step 1: Start with a long-form video that you create once/week. This video serves as the foundation of your library and will allow you to repurpose to multiple different types of content later (On and off social). Research the topic, titles, thumbnails, etc. and in many cases you’ll want to ensure it aligns with something your customer would be searching for.

Step 2: Take the video and transcribe it using Descript. Take the transcription and use Chat GPT to create both a well written blog and newsletter.

Step 3: Chop up the long form video into short form clips. These video clips will be edited and repurposed for platforms like LinkedIn, TikTok, YouTube shorts, etc.

Step 4: Create a dedicated section on your website called the "Content Library." This section provides easy access to all your valuable content, including videos, text, and opportunities for visitors to opt into your newsletter. Place your weekly long form video and blog post here (We use thumbnails too)

Step 5: Offer your audience an option to subscribe to your newsletter (At the top of the content library) so they can have this content sent directly to their inbox when it’s live.

Boom! You now gotta content library that feeds your entire content strategy, every single week, on and off social media 😁

Check out our content library here! 👇

https://impaxs.com/content-library.html

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://www.tiktok.com/@alex.b.sheridan

Website: https://impaxs.com/

View Details

You ever wonder how all of the top creators and brands repurpose so much video content?

How they get millions of views, grow their followers, and win new clients by simply repurposing existing videos?

I’ll tell you the secret…

Because it’s not random. It’s not, “Hey let’s dig up some old long from videos and see if we can repurpose some of the content” 🙄

No.

Instead, they’ve got a system, SOPs, automation, and potentially a small team to make it all work smoothly.

Let’s dive into it!

Understanding the Basics of Content Repurposing:

Before we dive into the strategies, let's clarify what content repurposing entails. It involves taking your existing video content and transforming it into different formats or segments that can be shared across various platforms. Repurposing is NOT the same as reposting or remixing content; it's about extracting the most value from your original video by leveraging its core message and repackaging it in compelling ways.

Key Principles for Successful Content Repurposing:

To make the most of your video assets, consider the following principles:

A. Planning and Recording:

When creating your video content, it's important to think ahead and consider the entire lifecycle of the video content. This means capturing footage that can be repurposed for different platforms and formats (Horizontal and vertical for example). Think about embedding hooks and creating standout moments during recording that can be used as standalone teasers or valuable snippets later on. By planning for repurposing from the start, you'll save time and effort in the long run.

B. Streamlining the Repurposing Process:

To maintain an efficient workflow, centralize your content archive using platforms like Google Drive or Dropbox. This allows easy access and retrieval of video assets whenever needed. And then leverage project management tools like Trello or ClickUp to track raw content, content in progress, ready to review content, and ready to be posted content. And be sure to automate repetitive tasks as much as you possibly can using tools like Zapier! This will require some work on the front end, but will save you a TON of time, effort, and energy on the backend!

C. Building an Effective Team:

Content repurposing is a collaborative effort. Now I am NOT saying you need some big team here, but at minimum you need someone who is going to manage all of the content and/or do the editing. If you have limited resources, consider outsourcing certain roles to professionals who specialize in content repurposing or utilizing AI tools and more automation to reduce time and friction in the process.

BONUS TIP: Start looking into AI video tools like Opus Clip, Descript, Runway, Frame.io and others to help save time and create efficiencies while you repurpose.

Content repurposing is a strategy that can revolutionize your video marketing efforts. By implementing these strategies and principles, you can unlock the power of your video assets and extend their lifespan far beyond their initial release. Don't let your videos gather dust – repurpose them, reach a wider audience, amplify your message, and win more of your dream clients over!

Check out our Youtube and other social media channels for content like this and more!

Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠

LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠

TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠

Website: https://impaxs.com/

View Details

Some of the highest performing content right now is Edutainment. It's got all the buzz too.

Why?

Because it combines your two favorite types of content: Education and entertainment. You learn while you’re entertained.

Having done edutainment videos for years now, I get alot of questions about edutainment. Things like:

-Can everyone do it?

-Will I look unprofessional doing it?

-What’s the right balance of education and entertainment?

Which is why I decided to answer all of these questions and more….and then SHOW you how rio create edutainment video content.

Because literally NOONE on planet earth is teaching this stuff! Until now 😁

Now one thing you have to understand about edutainment is that there’s levels to this, like anything.

Below is the breakdown of each level, but in the video, I go way more in depth and I actually give real life examples :)

💡 Level 1 Edutainment: Elevate Your Delivery

At the entry level, we show you how to transform your content by changing up your delivery. You’ll learn how small adjustments in angles, gestures, and visuals can make a big impact on audience engagement.

💡 Level 1.5 Edutainment: The Sprinkle Method

This is one of the most impactful and simplest edutainment moves you can make! And it’s just like it sounds: Sprinkling entertainment throughout your videos in small doses. Breaking up your content with moments of humor, surprises, or unexpected twists keep your viewers entertained and invested.

💡 Level 2 Edutainment: Advanced Storytelling Techniques

Explore the possibilities of vlog-style videos and behind-the-scenes content that takes your audience on a journey. This is also the level where we get into skit videos and learn how to create engaging narratives using simple tools like your smartphone. We'll also emphasize the importance of aligning your message with your creative concept to ensure a meaningful impact.

💡 Level 3 Edutainment: Lights, Camera, Action!

If you’re ready to take your edutainment to the next level….this is it. In Level 3, we discuss full-scale production techniques that involve scene changes, green screens, and scripted stories.

Whether you're a solopreneur, marketer, CEO, or business owner, edutainment can revolutionize your content strategy. Don't miss out on the opportunity to educate, inspire, and entertain your audience while driving real business results. Watch the video now and unleash the power of edutainment! 🤩

Check out our Youtube and other social media channels for content like this and more!

Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠

LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠

TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠

Website: ⁠Impaxs.com⁠

View Details

Short-form video has become the fastest and most effective way to build a brand and business online. Think about it, it allows you to reach millions of potential customers, you’ve got “Viral” potential with every video, and it’s relatively easy to create and distribute across most major platforms.

The challenge? Most businesses haven’t figured out how to make it work for their business.

They either go too entertaining and meaningless. Or they go ultra business-y and boring and it flops. Today, you learn how to make effective short form video content that drives business results! Let’s get into it.

First of all, to create compelling short-form video content, you don't need fancy equipment. A smartphone with a good camera is sufficient, although a tripod and a quality microphone are recommended (Comica and MOVO are two of my favs). The length of the video should generally be between 20 seconds to 60 seconds, but longer videos can also perform well if they are engaging. It’s easier to START here though.

When it comes to the type of content, you can create educational, inspirational, entertaining, or edutainment videos. It's important to grab the viewers' attention within the first few seconds and provide value or entertainment throughout the video. Remember, these videos are going in feed based platforms like LinkedIn, TikTok, and Youtube Shorts so you can’t waste a single second.

Original content is recommended when starting on a new platform, but repurposing clips from long-form videos or podcasts can also be effective. By original content, I mean you create a short form video from scratch using the G.E.M.S. framework below. Why? Because creating from scratch allows you to be much more intentional, you can add in creative hooks, and you’ve the ability to adjust your message and creativity as needed. I do love repurposing though, because short-form videos can help bring viewers to your long-form content, creating a relationship between the two. :)

In terms of editing, the message and delivery are more important than fancy editing techniques. However, changing something in the scene every few seconds can help keep the viewers engaged. Adding graphics, animations, or text that enhance the message or story can also be effective. Ever notice what the elite short form video creators do? They change something up every 2 to 3 to 4 seconds or so. Could be a zoom in, zoom out, animation, text popping up, scene change, b roll, etc. This is done on purpose and keeps the audience engaged!

I mentioned the G.E.M.S framework earlier as a guide to helping you create high performing short form video content. In reality, this applies to long form too! Here is it!

The GEMS framework:

Get clear on your message and audience: Understand who you are trying to impact and how you can make the most impact.
Engage your audience with a strong hook: Use bold opinions or statements, compelling stories, or value teases to hook the viewers in the first few seconds.
Map out your key points: Scrap the script, and simply jot down your key points that you don’t want to miss while recording the video. This keeps it authentic but also focused.
Sum up your message: This could be the last sentence or two to drive home a key point, it could be a CTA, or it could be an ending to a compelling message

Check out our Youtube and other social media channels for content like this and more!

Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠

LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠

TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠

Website: ⁠Impaxs.com⁠

View Details

LinkedIn has quietly become the most powerful social media platform for businesses. The organic reach is through the roof, the clients are there, the talent is there, and it’s the largest business community on planet earth!

However, most companies are still struggling with how to get results there. Which is why I created the Ultimate LinkedIn Strategy. It’s one you’ve never seen before either. Whether you’re new to the platform, or you’ve been on LinkedIn for years and want to take things to the next level, this video is for you!

In order to win on LinkedIn, you have to start viewing it as not just as a social media platform, but as an ongoing, engaging conference for business professionals. By drawing a parallel between LinkedIn and a live event, we can simplify the platform and develop effective strategies for building your business.

I call this the 4 C’s of LinkedIn….

1.) Your CONTENT is your keynote speech Creating compelling content is akin to delivering a keynote speech on the LinkedIn stage. We explore different types of content that work well on LinkedIn, including vertical videos, picture posts with captivating stories, text posts, polls, and carousels. Additionally, we emphasize the importance of well-crafted copy that hooks the audience and complements your videos.

2.) Your COMMENTS are the public conversations you have Engaging with the LinkedIn community through comments is comparable to participating in conversations at a live event. We delve into the significance of commenting on your own content to encourage engagement, generate leads, and gather insights for future content creation. Furthermore, we discuss the importance of commenting on other people's content, both from regular content creators and potential customers, to expand your reach and establish meaningful connections.

3.) CONNECTING and MESSAGING are the private conversations LinkedIn offers the opportunity to connect and message individuals, fostering private and intimate conversations similar to those at an in-person event. We outline the "Core Four" strategy, which involves identifying ideal clients, engaging with their content, sending personalized connection requests, and initiating conversations through video or audio messages, or traditional text. The emphasis is on building relationships rather than spamming prospects with sales pitches.

4.) A COMPELLING Profile is like your modern day business card Your LinkedIn profile serves as a modern-day business card, providing prospects with a snapshot of your professional identity. We offer three key tips for optimizing your profile: clarify your expertise, clearly define your target audience, and highlight your unique value proposition. By effectively communicating who you are, whom you serve, and why you stand out, you can transform your profile into a magnet for potential clients.

Remember, it's not just about posting content, but also engaging in meaningful conversations, connecting with the right people, and presenting a compelling profile. Embrace this LinkedIn strategy, and unlock the power of this thriving platform for your business.

Check out our Youtube and other social media channels for content like this and more!

Youtube: ⁠⁠https://youtube.com/c/AlexBSheridan⁠⁠

LinkedIn: ⁠https://www.linkedin.com/in/alexbsheridan⁠

TikTok: ⁠https://vm.tiktok.com/ZTdHkmbFb/⁠

Website: ⁠Impaxs.com⁠

View Details

The Million Dollar Content Strategy is here! This same strategy has helped companies generate 6 to 7 figure deals, it's helped companies get aquired in multi-million dollar deals, and it's helped startups raise millions of dollars in funding. It's 7 simple steps...

Understand the customer buyer journey: Before creating content, it's essential to understand how your customers make buying decisions and what drives those decisions. This knowledge ensures that the content you create will resonate with your target audience.
Define your role in the customer journey: Determine the role you want to play in your customers' journey. Do you want to be a trusted guide or advisor, helping them make informed decisions? Clarify your impact and the type of brand you want to become.
Align your home bases: Your website, LinkedIn page, YouTube channel, and other platforms should be aligned with your content strategy. Clearly articulate what you do on your website, be transparent about pricing, answer common customer questions, and provide proof of your expertise through testimonials and success stories.
Create shareable sales content: Develop valuable sales content, such as videos and downloadable guides, that can be used by your sales team. This content can help push stalled deals forward and attract potential customers who may not have considered your offerings.
Implement your social media and content strategy: Choose the right platforms for your target audience based on their buyer journey and organic reach. Consider LinkedIn, YouTube, TikTok, and other channels. Don't limit your content strategy to social media alone; explore other formats like podcasts, newsletters, blogs, and events.
Build a content system and operation: Establish a system and process to ensure consistency in creating and managing content. This includes having the necessary equipment, a file storage system, project management tools, and automation. Consider the people involved in content creation and decide whether you need to hire additional resources.
Track performance and continuously improve: Monitor and analyze your content's performance by tracking inbound leads, engagement, website analytics, social media analytics, and qualitative data. Use this information to make improvements and refine your content strategy over time.

Remember to put this content strategy into action and stay consistent!

Check out our Youtube and other social media channels for content like this and more!

Hope you enjoy!

Youtube: ⁠https://youtube.com/c/AlexBSheridan⁠

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

You probably know that you should be posting video content right now but there's something holding you back...

And let's keep it real

It's not the tech
It's not that you don't have the right microphone
It's not that "You don't have time" 🙄

9 times out of 10 these are simply excuses that mask some type of insecurity. You might be thinking things like:

-What if I look silly?
-What will my colleagues say if they see me on video?
-What if the video doesn't perform?
-What people don't like it and I get negative comments?
-Who am I to start making videos anyways?

Now the good news for you is that every creator on earth has already been through this. And to some extent, we still go through it, just in different ways.

Take for example Rem Ortega. She lives in the Philippines and went through the exact same thing before starting to post video, which led to her starting her own business, finding her voice, and winning customers through her content. That is the power of video IF you don't get in your own way.

I sat down with Rem while I was in the Philippines visiting my team and she blew me away with her story and how she overcame these challenges.

She lives in a third world country with not as many opportunties as there are here in the US. Yet she found a way to make it happen. She's an inspiration to us all. https://www.instagram.com/rem_ortega_/

Check out the video/podcast now and I guarantee it fires you up to go take action! 🔥

LinkedIn

http://linkedin.com/in/alexbsheridan

TikTok

https://vm.tiktok.com/ZTdHkmbFb/

Website

Impaxs.com

View Details

If you haven’t automated your content process yet, you are literally throwing your valuable time out the window.

By the end of reading this, I’m going to show you exactly how to automate your content, and calculate how much time/money it really saves you

Let’s use this simple workflow to illustrate how this works…

Step 1.) You set up a Trello or project management tool to manage all of your content between you and your team

Step 2.) The automation begins. Every time you drop a new “Raw video” file into your Gdrive or Dropbox, it automatically creates a new task inside of your project management tool (Via the tool itself or using something like Zapier)

Step 3.) Once the video is completed it is moved into a “Completed and Archived Content” folder in your project management tool (Simply slide the card over it’s easy). Once this this happens, it triggers another automation that places that completed content into an archive folder and organizes it by topic, created date, etc.

Step 4.) Now at any point in time you can go back and easily search for content you’ve already created (The video and the copy). Not sure what to post about or have no new content ready? No worries, easily go through your archive list and snatch something up to post!

Step 5.) Imagine by doing all of this you get back an additional hour per week. That’s time with family, time with your team, time doing whatever you want to do! But imagine your hourly rate is 500/hr. That’s $26,000 you just got back in your year but simply working SMARTER!

Step 6.) Watch/listen to the full podcast/YouTube episode where Irit Levi breaks down ALL of this and much much more!

She is a WIZARD at systems, processes and automation and she delivered! Check out the show below and go connect with her on LinkedIn now!

https://www.linkedin.com/in/irit-levi/

Connect with us here too!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

Youtube: https://youtube.com/c/AlexBSheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

LinkedIn ads: Worth the spend or a waste of money?

I’m not gonna lie, I was a little skeptical of performance based marketing such as LinkedIn ads.

I’ve seen and heard about a lot of companies spending ALOT of money on their LinkedIn ads and then getting absolutely 0 in return

To be fair, a lot of this is because they don’t have the right campaign, audience, and/or creative

I had the pleasure of speaking to Justin Rowe, the founder and CMO of Impactable (One of the premier LinkedIn ad agencies) and as you can imagine I had a TON of questions for him! Things like:

-Who are LinkedIn ads for?

-How do you set up a successful campaign?

-How long should it take to see an ROI on your investment?

-What is the biggest reasons LinkedIn ads fail?

-Is it more about the creative (Content) or the way the campaign and audience are set up?

And Justin answered ALL of them and went a couple layers deeper!

If you are even remotely curious about LinkedIn ads, or are using them currently, this is a must watch/listen!

Check out Justin and his company too: https://www.linkedin.com/in/justin-rowe-4043339b/

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

Here’s how brand actually works…

The other day my computer (Macbook pro) wouldn’t turn on. I googled, I YouTubed, and no solution. (Notice the first thing I did was turn to content for answers?)

So, after trying a few things myself, I took it to the place I bought it (Best Buy) and they said they would have to ship it out for 2-4 weeks to get it repaired since it wouldn’t even turn on.

I am traveling and have a ton of events coming up in the next few weeks so that wouldn’t work. Plus, the repairs would likely be hundreds of dollars and at this point, so it made more sense to just buy a new one.

There was no hesitation to what brand I would buy from. I considered only one….Apple.

Why?

BRAND

I see them as innovative, customer focused, and they make me feel like I’ve got the best tech in the room when I’m operating them. They also have a ridiculously good operating system and integrate with other devices.

They have done a MASTERFUL job at building brand.

So, you could imagine how excited I was to have Jason Vana (Brand Expert) on our most recent episode of the Brand in Demand Show!

In case your curious, here’s the definition he used to define brand:

“The gut feeling someone has about you, your product/service, and your company”

In this episode, Jason lays out the exact framework to BUILD your brand as well, so check it out now!

Hope you enjoy!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

In todays episode, I show you the step by step video strategy that my clients and I use to turn video views and engagement into paid customers!

I call it the V4 video content strategy and here is the breakdown!

V: Vision and Alignment

1.) Customer Insights/Ideation

2.) Content Channels and Mediums

3.) Creation and Distribution Process/Team

4.) Collect Data and Optimize Performance

Vision/Alignment: This is where it all begins. If you are not clear here, good luck trying to turn your content into customers/revenue

Here’s a quick test to see if you really have this…..

Ask yourself this question: WHO do you want to become in your industry? (What do you want to be known for?)

Example for us: We want to be the most trusted and innovative video content brand in our industry.

Our unique point of view is that we believe companies can educate and build trust, WHILE they entertain (Edutainment). We show people that B2B content can be deep, creative, educational, and FUN! This is our WHY, this is our purpose, and by helping people see this and execute on it, we drive business and results

1.) Customer Insights/Ideation: Every topic or subject we come up with ultimately originates from our customers and/or our unique point of view I mentioned above

2.) Content Channels and Mediums: We chose LinkedIn, TikTok, and added Youtube/Podcast to be the dominant channels. Long form + short form = Unstoppable combo

3.) Creation and Distribution Process/Team: We use Trello to manage our content process and it makes creating content consistently, look easy. I have team members that handle all of my editing needs so I can focus my time creating the content, and running the biz 😎

4.) Collect Data and Optimize Performance: We track where inbound leads come from, evaluate performance, create series from high performing videos (See Mondays video) and ALWAYS look to improve and innovate

Hope you enjoy! And make sure you're following me for all my short form content and edutainment videos here!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

So….you’re content is not working and you don’t know why 😩

You were told it would help you build brand and attract your customers, but it’s not

It’s one of the worst feelings, especially when you’ve been putting a lot of time and effort into it

Luckily for you, Todd Clauser and I just laid out the blueprint to creating content that converts. And exactly where to look and what to do if it’s not working

Here is just part of the framework we covered in this week's episode of Brand in Demand

1.) Be able to clearly articulate the PURPOSE of your content. If you can’t do this, chances are, you’re not going to get the results you want.

Hint: It’s not just to get “Attention” or “Generate a lead”. It goes much deeper than that.

2.) Pay close attention to the indicators of content success. In the first 60 days you want to look for positive feedback from your target audience (Customer). This is the qualitative data that will lead to the quantitative data and business results later on

3.) If your content is not working, identify whether it is a strategic issue or a tactical issue and make the right adjustments

This, and soooooo much more in the full episode below

WARNING: There is a blooper scene about half way in that will probably have you laughing🤣 We kept it in there for some edutainment. 😉

Be sure to follow Todd here!

https://www.linkedin.com/in/toddclouser/

Check out more of our content here!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

You ever wondered what it really "Costs" to post video content daily like you see a lot of creators do? You're about to find out!

"Organic content" doesn't mean it's free content. Sure, they don't charge you to post on the social channels but it still costs time and/or money to create and distribute it.

Now, we, like many companies who have used video content to grow their business, would refer to it as an investment not a cost. But whatever you call it, here is what we cover in this episode

1.) Your time and how much you need to dedicate to it

2.) Video Editing/Post Production. I lay out pretty much every option you can think of from self-editing and using software/tools, to freelancing on Upwork/Fiverr, to agencies, to hiring internally.

3.) The distribution and posting of the content (Content/Social Media Management)

For more daily/weekly content, check us out here! 👇

LinkedIn: http://linkedin.com/in/alexbsheridan

Tiktok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube:https://youtube.com/c/AlexBSheridan

Website: www.impaxs.com

View Details

A few seconds ago I just posted a video on LinkedIn that no one else has attempted before….

An AI vs Human Rap Battle

😁 vs 🤖

You’ll have to watch to see who wins but as I made this “Edu-tainment” video, I documented the entire (Behind the scenes) process, which is something I’ve never done in the past. I went through all of the following and more in this video…

-The concept

-The script

-The equipment I use

-The filming process

-The post production

And I put it all out there for you to see and learn from.

If you’re considering upping your video content game, or creating edu-tainment videos in the future, this is a must watch!

Hope you enjoy!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

The top three reasons that companies fail with their content...

1.) They lack a clear content strategy or purpose. Get alignment with leadership and make sure what you are putting out there supports your objectives and goals (Winging it will not work)

2.) They put themselves in a creative box. Sure, you need a structure, you need a strategy, but you also need creativity and the ability to test and try new things to figure out what's going to work best. That new content idea that kinda scares you a little bit because noone else would dare do it....DO IT! (Assuming it aligns with your strategy/goals :)

3.) Due to 1 and 2, they fail to build a team and or a workflow or process around it so they can't stay consistent with their content. The key to winning customers, building brand, and going viral is NOT some magical hack. It's being able to put out quality content (That serves your customers) daily/weekly. THAT is the real "Secret"

I go into all of the tactical stuff in this episode so what are you waiting for, dive in! :)

Hope you enjoy!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

Creating and distributing content is one of the BEST ways to grow your business in 2023 and beyond. But it only works when you have the right strategy, alignment within your company, and execution.

This is exactly what Marcus Sheridan and I discuss on this episode of Brand in Demand! If you're looking for strategies AND the tactical stuff on how to use content to win customers and generate revenue for your business, this delivers on that and more!

Hope you enjoy!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

A recession is the BEST time to build your personal brand

Think about what happened the last time we had an economic downturn (The pandemic)

Did people start consuming more content or less?

Did entertainment and edu-tainment become more important or less

It’s really as simple as this: While people may be more conservative in their spending habits, they will still spend the same, if not more time, on social media and consuming content.

They will spend more time watching and listening to long form content like podcasts, shows, netflix, etc.

And when thing are uncertain and maybe a little chaotic, how good does it feel to smile and laugh, and be entertained?

Please listen to me when I tell you…..the next 12 months will be the absolute BEST time to create content and build equity in your personal and company brand

Get clear on you content strategy

Understand WHY you are creating content and WHO it’s for

Build the process and workflow so consistency becomes second nature

I’m telling ya, you’ll thank yourself in 12 months!

I talk about ALOT of this and MORE (Including tactical advice) in todays podcast episode and youtube video

Check it out now!

PS: I am in the process of locking up an extra special guest on last podcast episode of the year!! He is a LEGEND in the world of content and marketing. Stay tuned!!

Have a great week friends!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

Instead of talking about video content and building brand, this episode we talked about how to unleash your inner greatness, how to build strong relationships and advice on navigating family dynamics as an entrepreneur. (Because my Mom was the special guest!)

There’s a TON of learning lessons in going through all of this and we shared it all during this podcast episode!

Here’s a few other things we discussed…

👉How you can see things differently but still support each other

👉The importance of values in business and in life

👉Me selling nails when I was 9 years old 🤣

👉Why unleashing your inner creative and greatness is always the right move

👉My rapping days as a youngster and how it came back around into my content

👉And so much more!

Hope you enjoy!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://youtube.com/c/AlexBSheridan

Website: Impaxs.com

View Details

In this episode I show you EXACTLY how to never run out of content ideas ever again.

And not only the ideas, but how to take those ideas and actually turn them into content that performs! Every content strategy needs a system/process to turn content ideas into high quality content ready to post on social media: LinkedIn, TikTok, Youtube, Instagram, etc.

HERE ARE THE CONTENT IDEAS TO GO ALONG WITH THE CONTENT CATEGORIES WE DISCUSSED

How-to Strategy/Tactic

De-Bunk a Common Myth

Stop Doing (Action) if You Want to (Desired Result)

Something Noones Told You About (Topic)

If You're Struggling To Get (Desired Result), Here's What to Do

Common Q and A

Personal Journey Story

Customer Success Story

3 Ways to Get (Results) Without Doing (Misconception)

Share The Behind The Scenes

Share a Failure/Mistake and Lesson Learned

If You're Struggling to (Get Result), Here's What to Do

Here's How I Turned (Undesirable Outcome) Into (Desirable Outcome)

Why You Aren’t Getting The Results You Want

Edu-tainment or Skit Video

Vlog Style Video

(Option 1) Vs (Option 2) Which One is Better If Your Trying to (Get Desired Result)

Interesting Statistic Around the Topic and Expand Why It Matters

2 Reasons You Are (Getting Undesired Results)

The Way I Do (Topic) Is Different Than Anyone Else Does It

Want to be apart of these weekly live sessions? 🤩 Sign up for the live event and weekly communication here!👇

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA

Website: Impaxs.com

-Alex Sheridan

View Details

Edu-Tainment style content is on the rise and has become some of the highest performing videos on social media.

What is edutainment? Education + Entertainment = Edu-tainment.

Cool, and WHY does this style of content works so well? 👇

1.) It’s the fastest way to breakthrough on social, whether that's LinkedIn, Tiktok, Instagram, etc. Almost everyone is posting tips, tricks, and advice but very few have learned the art of entertaining as you do it. It allows you to create better hooks and more engaging messages throughout the video.

2.) It creates strong buy in and followership because you are emotionally connecting with your audience when you make them smile, laugh, or cry.

3.) It convert incredibly well if done right because think about the message you’re sending to a potential customer. (You’re an expert in your space, you’re creative, and you’d be really fun to work with!)

In this podcast/live event I broke down EXACTLY how you can start making these by category.

-Beginner

-Intermediate

-Advanced

ANYONE….and I mean ANYONE can create these with the way I teach these. I’ve made hundreds of edu-tainment videos the past 3 years and one of my goals was to dumb this down and simplify this process so edu-tainment creation could be done by just about anyone :) #edutainment #videocontent #contentstrategy #alexsheridan #videomarketing

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA

Website: Impaxs.com

View Details

How to make video content consistently, and effectively! If you've been wanting to create better video content (That converts to customers) in less time, this episode is for you!

Whether you are repurposing content or batch recording content from scratch, we're going to show to you how to do it more efficiently and more effectively

Hope you enjoy!

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA

Website: Impaxs.com

View Details

Look, it’s no secret, we are in a recession (Oct 2022)

Is it going to get better or worse from here, that’s not for me to say

But one thing I know for certain is that the companies producing content and building legitimate BRANDS right now, are going to be the ones who thrive during this time. And LinkedIn is one of the best places to do it (If you're B2B)

Think about it….

A recession hits and spending comes to a temporary halt

Buyers stop taking as many calls with salespeople

But do people stop scrolling the LinkedIn feed?

TikTok?

Do they stop consuming content?

Do they stop listening to Youtube videos and podcasts?

Heck no. They probably consume MORE content during this time (That’s what we saw during the pandemic)

Many of our inbound leads (Through content) watch our videos and consume our content for months at a time before reaching out, scheduling a meeting, and becoming a customer

That is what content does

And that’s why, with a looming recession, you need to start this process NOW

Because you want to be the door they are knocking on when it’s time to buy

We talked about alot in this weeks live/podcast!

Things like…

👉The type of content you need to create to convert

👉How to clarify your brand and messaging

👉How the LinkedIn algorithm has changed

👉Why being surgical and strategic on LinkedIn is key to winning customers

Don’t miss out on the next live session!! We’re here every Tuesday @ 2:30pm CST (Anyone can join)

TOPIC NEXT WEEK: The Behind the Scenes Look at How I Create All of My Content! Quality vs Quantity content—which actually matters more, the equipment I use, the tricks and tips to recording content faster and better, and so much more!

See ya then my friends!

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA

Website: Impaxs.com

View Details

In todays episode I walk you through the exact content strategy/workflow that has helped me win 100+ customers on social media and build a brand in demand in a highly competitive industry. This is great for B2B companies who want to leverage LinkedIn, TikTok, Podcasts, Live Events, and/or YoutubeI I go step by step through the entire strategy and workflow and show you how it's done. Please share this with your team or with a friend if this was valuable!

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Youtube: https://www.youtube.com/channel/UCqC8pwJCI6D2F0OpuTR18KA

Website: Impaxs.com

View Details

In todays episode I give you the exact frameworks and hooks to create your first 10 (Or next 10) videos on LinkedIn and TikTok. If you’ve been wanting to create video content but struggling with what to say or how to say it, this will solve this problem for you. Hope you enjoy!

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

If you've ever wondered what social selling really is and how to do it to book actual meetings with potential customers (On LinkedIn), this episode is for you! We've also got some great bonus content in the Q and A portion at the end! Enjoy!

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

You’d love to post relevant, niche video content that actually helps you build authority in your industry and wins customers. Here’s the problem: That type of content ends up being boring and puts your audience to sleep. Right? Not anymore! 😎 During today's episode we lay out the blueprint on how to make b2b content interesting, engaging! Don’t tell your competitors about this one 🤫

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

You're a busy founder/CEO, I get it. But that doesn't make building a brand and creating content less important to the growth of your business. You've heard and seen other businesses win clients, attract top talent, and empower their team through creating content and building personal brands. Now it's your turn! In this episode I discuss two simple strategies that you can implement today! :) (PS: The Q and A in this one is GOOD!)

EQUIPMENT I'VE USED AND RECOMMEND

📲MICS

(You can use the one on your smartphone too 😃)

https://a.co/d/4gbFCqX

https://a.co/d/fzRbkdZ

https://a.co/d/clzT0Ko

📲CAMERA

(Use your smartphone :)

Or a simple web cam is fine to start 👇

https://a.co/d/fpZcnr4

📲RING LIGHTS

https://a.co/d/gXgJAXa

https://a.co/d/dgYY39I

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

Shure MV7 USB Microphone with Tripod, for Podcasting, Recording, Streaming & Gaming, Built-In Headphone Output, All Metal USB/XLR Dynamic Mic, Voice-Isolating Technology, TeamSpeak Certified - Black

View Details

I’ve made more mistakes as a content creator than I can count. I've also had a ton of wins too. Throughout this journey, I've learned a ton, built skills, developed strategies, and created systems/workflows in the process. And I wanted to pass these on to you! :)

In todays episode I get real with where I missed the mark, what I learned from it, and what you can take away and apply right away. Hope you enjoy!

Want to be apart of these weekly live sessions? 🤩

https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

Posting high-performing content YEAR after YEAR takes 3 core things....

1.) Compelling Message

2.) Strong Delivery

3.) Consistency and Refinement over time

We dive in to all 3 in this episode

Join the Live Events and Get Weekly Communication Around Them: https://mailchi.mp/01d2362c74e8/brandindemand

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

Unless you've been living under a rock the last 12 months, you've heard about short form (Vertical) video. It's everywhere now: TikTok, LinkedIn, Instagram, Youtube, etc. The question is, why has it become so popular and what should you be doing about it. All of that and more in this episode!

Wanna ask me questions and suggest topics for the next episode? Email me at asheridan@impaxs.com or DM me on LinkedIn! We also encourage you to join the live session (Brand in Demand) every Tuesday @2:30pm CST. Send me a message and I’ll make sure you get the invite! LinkedIn: https://www.linkedin.com/in/alexbsheridan TikTok: https://vm.tiktok.com/ZTdHkmbFb/ Website: Impaxs.com

View Details

We asked you what your most common challenges were as it relates to making your content strategy a success and this is what we heard back...

-Where do you even start with all of this?

-How do you make the time for it?

-When to stay with current content strategy and when to switch it up and try something new?

-What to do if content converting to clients

-How to deal with "Perfection" getting in the way of progress

-And much more!!

LinkedIn: https://www.linkedin.com/in/alexbsheridan

TikTok: https://vm.tiktok.com/ZTdHkmbFb/

Website: Impaxs.com

View Details

Here's the step by step process of how I turned my video content into a 24-7 sales rep for my business. Warning: Once you hear this, you'll never look at content and video the same way! :)

Email me to be apart of our weekly live events where you ask questions and I answer them! Every Tuesday 2:30pm CST

asheridan@impaxs.com (Or DM me on LinkedIn)

View Details

If you feel like it's challenging to come up with new content and to stay consistent, you’re going to love this episode! We talk in depth about how to stop creating every piece of content and start BEING the content. Yes...YOU are the content! This means building your content around your business, not your business around your content. This gives you more content, and less time creating :) Enjoy! And send any questions, thoughts, or topics here! asheridan@IMPAXS.COM

DID YOU KNOW YOU CAN JOIN THESE LIVE SESSIONS FOR FREE EVERY WEEK @2:30pm CST? You can, and the best part is, you can ask questions at the end! Send me an email or DM me on LinkedIn and I’ll send ya the invite!

View Details

In today's episode we get to the bottom of all of your burning questions about video content. Things like….

Does it actually win business and generate revenue?

If so, how long does it take to start working?

How consistent are the results?

Are there any industries or businesses it just doesn’t work for?

And more!

You ask…we answer :)

View Details

If I lost my followers, community, brand, everything...tomorrow. Here is exactly what I would do! Whether you are just starting out, or you've been on your journey, this episode will provide a ton of insights and value for ya!

View Details

LinkedIn is the number one business community on planet earth, it’s got incredible organic reach, and the customers and talent you want to attract, are there! Unfortunately, most companies don’t yet know how to capitalize on this once in a lifetime opportunity. This episode is dedicated to helping you dominate on LinkedIn!

View Details

In todays episode I break down the 5 step process of creating demand for you and your company. If you've wondered what a great content/demand strategy looks like and want the blueprint, this is it! If you've already been doing some of this but want to refine it and improve your results, this is also it! Enjoy, and as always hit me with feedback and future questions you want us to answer on the show! asheridan@impaxs.com

Thank you for listening! If you enjoy the show and love helping others grow too, leaving a review will help it reach and impact more people! ❤️👊

View Details

I get a lot of questions around how to build and leverage the company brand and personal brands. Ideally, you are building both at the same time! In this episode I talk about what some of the most successful companies and people are doing to grow their brands and generate real revenue as a result!

View Details

The way your customers buy has dramatically changed the last few years. And the reality is, most companies just have not caught on to this...yet. What I share in this episode is why/how they buy differently, and what to do about it so that you can position yourself as the "Hunted" vs having to always hunt down new business. This is about creating demand for your business, as opposed to trying to capture it. Let me know what you think! asheridan@impaxs.com

View Details

One of the biggest challenges in creating video content is consistency and time. Which is why in today's episode I show you how to build a video content machine that will help you create an endless amount of video content, as efficiently as possible! Enjoy and let me know what you think!

View Details

There is a massive ROI for a busy business owners/CEOs/executives who are willing to get serious about places like LinkedIn, and create video content. In this episode I talk about why I do it, how I track the ROI, and what it takes to make it work. Thanks for listening! And send questions you want us to cover to asheridan@impaxs.com

Brand in Demand: Recent Episodes

Alex Sheridan