The Marketing Meeting: Recent Episodes
Itir Eraslan
The Marketing Meeting podcast combines interviews with marketing and business experts, together with the latest news, tools and strategies to improve your marketing knowledge.
Just like the real life marketing meetings, we talk about everything related to marketing & brand management; from brand strategy to customer journey, advertising, PR, events, content marketing, social media, and performance marketing.
Whether you are planning to startup a brand, or have an established business, this podcast will help you learn marketing from experts and real-life examples.
Harvard professor Iavor Bojinov joins the show to discuss how businesses should experiment to learn how AI can best support their efforts. The conversation also touches on how AI models are developed, the importance of trust, and the fundamental shift in marketers' roles in the AI era.Iavor is an Assistant Professor of Business Administration and the Richard Hodgson Fellow at Harvard Business School. He is the co-PI of the AI and Data Science Operations Lab.Iavor's favorite coffee spot in Boston is Intelligentsia. His recommended read is Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim Lakhani. Connect with Iavor Bojinov on LinkedIn.
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.
In this episode, Reid Robinson, Lead AI Product Manager at Zapier and self-proclaimed "student of social media," discusses the impact of AI and automation on marketing. He explores how AI can help us personalize customer communication, repurpose content, and streamline internal processes. You'll learn about the importance of providing context to AI models to drive more valuable outputs—and what can go wrong when you let AI write all your social media content!
Reid harnesses the powers of AI and automation at Zapier, leading the development of innovations such as the AI Actions and the OpenAI’s GPTs. His eclectic career, fueled by curiosity, determination, and a healthy dose of professional schmoozing, started with making 120 cold calls a day sans computer, selling conference tickets. Since then, he’s established strategic partnerships at both Zapier and Hootsuite, co-founded and led cocoNFT to acquisition, and returned to Zapier to spearhead AI product management. Outside of work, Reid enjoys a heated game of Root or Clank, trying new restaurants, and traveling with his wife and their 2-year-old explorer-in-training.
What Reid has been reading: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Reid's favorite coffee shop in Vancouver: Milano Coffee
Connect with Reid Robinson on LinkedIn and Twitter.
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.
In this thought-provoking episode, Itır Eraslan interviews Jason Fulton, an old friend and colleague and expert in consumer insights. They delve into the significance of qualitative research, emphasizing empathy, human-centric strategies, and storytelling in understanding consumer behavior. Fulton shares experiences from his agency, This Memento, discussing innovative approaches to marketing and insights, including the impact of AI on consumer research, and his agency's proven three-step "DIG" (Discover, Ideate, Go) approach to every project.
Jason is the founder of This Memento Amsterdam, a people-centric insights and strategy agency. He has always been a disrupter with the need to make decisions with intuition, informed by people.
Jason's chosen book, Wild Swans: Three Daughters of China by Jung Chang:
https://www.amazon.com/Wild-Swans-Three-Daughters-China/dp/0743246985
Connect with Jason Fulton:
Website: https://thismemento.com/
LinkedIn: https://www.linkedin.com/in/jason-sch%C3%BCtze-fulton/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
Nemanja Zivkovic, founder of Funky Marketing, joins the podcast to discuss trends and best practices in B2B marketing, what it means to be a fractional CMO, why a relationship-based approach is the way to win, and how he leverages AI tools for success in his business.
Nemanja is a B2B tech and SaaS growth strategist and the founder of Funky Marketing, a strategic marketing company that uses research, strategy, and creative to help B2B tech firms grow and build demand for how buyers buy (social, communities, relationships) by enhancing positioning, planning, and execution.
Connect with Nemanja:
Website: https://funkymarketing.net/
LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
If you have questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
Today's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts.
We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024!
Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing AI Conference. With over 15 years of experience, Cathy is a seasoned marketing professional in the content and digital marketing space. Cathy is also a frequent speaker at industry events and a contributing writer to various publications.
Cathy's book recommendations:
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
by Paul Roetzer & Mike Kaput
Change Fatigue: Flip Teams From Burnout to Buy-In
by Jenny Magic & Melissa Breker
UnLeadership: Make Building Relationships Your Business
by Scott Stratten & Alison Stratten
Cathy's niece Emilie's coffee shop in Cleveland, Emilie's Coffee House & Wine Bar:
https://www.emiliescoffeeandwine.com/
Cathy McPhillips on LinkedIn:
https://www.linkedin.com/in/cathymcphillips/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn:
https://www.linkedin.com/in/itireraslan/
Liza Adams of GrowthPath Partners joins the podcast to talk about applied AI—moving beyond tactical uses and applying AI to improve efficiency, derive data-driven strategic insights, and personalize customer experiences. Liza shares the differences between generative AI and applied AI, what she teaches at her applied AI workshops, and how applied AI can help enhance go-to-market and strategic marketing initiatives.
Liza Adams is an applied AI advisor and fractional CMO, working with B2B businesses. She has a proven track record and has held senior marketing executive roles at industry leaders like Smartsheet, Juniper Networks, Pure Storage, Brocade, Level 3, and Encompass Technologies. She accelerates responsible AI adoption by inspiring teams through real-life AI use cases, developing AI strategies, and planning AI operations as they evolve from exploration to integration. Liza focuses on helping marketing teams deliver strategic value and drive sustainable profitability. A prolific writer and public speaker, she is a recognized AI thought leader.
Liza Adams on LinkedIn:
https://www.linkedin.com/in/lizaadams/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn:
https://www.linkedin.com/in/itireraslan/
In an era when AI tools are being used to create better content every day, how a creative can stay relevant and grow? We discuss how branding has evolved (for better or worse!), as well as techniques and habits to unlock creativity, Radim’s book writing process, and practical tips for new writers.
Radim Malinic is a creative director, designer and bestselling author. Living and working in South West London, he runs Brand Nu Studio, an award winning branding and creative studio + Brand Nu Books an independent publishing imprint.
Before finding his calling in the creative industry, Czech-born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist, and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then, his eclectic interests have seen him working with some of the biggest brands, companies, and bands in the world. Clients include Harry Potter, London Film Museum, Decleor, Adidas, Dolby, WWF, and USAID, amongst many others. He is also a regular keynote speaker (Adobe Max, OFFF, FITC), guest lecturer, and brand ambassador.
Radim Malinic on LinkedIn:
https://www.linkedin.com/in/brandnu/
Radim's LinkedIn post on the myth of "do what you love":
https://www.linkedin.com/posts/brandnu_powerofone-careerdevelopment-podcastshow-activity-7171441992713887745-V5dc
The Artist's Way: A Spiritual Path to Higher Creativity by Julia Cameron:
https://www.amazon.com/Artists-Way-Spiritual-Higher-Creativity/dp/1585421472/
What Got You Here Won't Get You There: How Successful People Become Even More Successful by Marshall Goldsmith:
https://www.amazon.com/What-Got-Here-Wont-There/dp/B000MGBNGW/
Jordan Rakei (the musician Radim mentions):
https://www.jordanrakei.com/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/"
In this episode of our AI series, we discuss the future of marketing, the evolution of the marketer's role with AI, and the challenges and limitations of AI that marketers should keep in mind. How will AI tools be used to generate and optimize marketing content? Will we still need human creativity? how can we build trust with consumers regarding the use of AI in their marketing experiences?
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. He is the co-founder and Chief Data Scientist at TrustInsights.ai and the co-host of the award-winning Marketing Over Coffee podcast.
Christopher Penn on LinkedIn:
https://www.linkedin.com/in/cspenn/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
We discuss the future of marketing teams in the age of AI, as well as the fate of privacy, trust, and the user journey in light of machine learning advances.
Paul Meinshausen is the founder and CEO of Aampe, a marketing automation platform for mobile apps.
Paul Meinshausen on LinkedIn:
https://www.linkedin.com/in/paulmeinshausen/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
In today's episode, we talk to Chris Hare about brand narrative—why it's a crucial part of strategy work, how it links to marketing, and how to build a narrative.
Chris is the founder of The Storied Future, and he builds narratives that help CEOs advance their business strategies, elevate their executive brands, and transform their leadership.
Chris Hare on LinkedIn:
https://www.linkedin.com/in/hareforce1/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/
This is the start of a special series on AI. Felix Oberholzer-Gee is sharing his thoughts on how AI will shift the way we do business and strategy. Felix Oberholzer-Gee is the Professor of Business Administration in the Strategy Unit at Harvard Business School. He is the author of the book 'Better Simpler Strategy' and the co-host of the podcast 'After Hours'.
Felix Oberholzer-Gee on LinkedIn: https://www.linkedin.com/in/felix-oberholzer-gee-16424b4/
Listen to the After Hours podcast: https://harvardafterhours.com/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan https://www.linkedin.com/in/itireraslan/
What are the questions you should ask yourself before you go solo at work. Self-employment is a tempting career path, but it’s not for everyone.
Listen to this solo episode from Itir Eraslan if you are considering to start your own business.
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/
We discuss brand strategy methodologies with Steph Egger. Steph shares a step-by-step process he follows on strategy projects as well as some good examples on brand positioning.
Steph is a Brand Strategist with a background in human sciences, linguistics, and communications.
Follow Steph Egger on LinkedIn: https://www.linkedin.com/in/stephaneegger/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/
Together with the brand strategist, Massimo Giunco, we question the role of marketing leaders and teams. Can marketing save the world? What has changed in marketing over the years? How can brands and marketing teams be the catalyst for positive impact? Why do brands need to stop greenwashing?
Massimo worked 25 years at Nike in various brand, marketing, and communications leadership roles. He is now helping other brands as a brand strategist and consultant. Follow Massimo Giunco on LinkedIn: https://www.linkedin.com/in/massimogiunco/
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/
We discuss influencer marketing with Patrick Janelle, the founder of Untitled Secret, a New York City-based talent management and creative agency.
Patrick Janelle is best known for his lifestyle-focused Instagram account, @aguynamedpatrick. He was recently named Chairman of the American Influencer Council, a not-for-profit trade association led by and for career creators. He has been recognized by the New York Times and The Guardian as a top Instagrammer and was awarded the inaugural Fashion Instagrammer of the Year award by the CFDA. Patrick is a frequent host of dining events, cocktail parties, and gatherings around New York City and is a co-founder of The Liquor Cabinet, a mobile app dedicated to cocktail recipes. He recently launched and founded Untitled Secret, a talent management and creative agency dedicated to the support and development of artists and content creators.
Links to some of the influencer management tools he suggested:
https://www.taggermedia.com,
https://www.fohr.co
https://grin.co
Follow Patrick on social media:
https://www.linkedin.com/in/aguynamedpatrick/
https://www.instagram.com/aguynamedpatrick/
https://www.tiktok.com/@aguynamedpatrick
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn: https://www.linkedin.com/in/itireraslan/
We discuss omnichannel experience and B2B marketing with Gwen Lafage. Gwen is the VP of Brand and Content at one of the fastest growing tech company in the world, the Customer Communications Cloud, Sinch. She has dedicated her career to building strong brands around the world - London, Paris, San Francisco, Stockholm. She is a creative, global marketing leader. She spent 10 years in the best advertising agencies, working on the world's leading b2c brands before focusing on b2b marketing for tech companies in Silicon Valley and Stockholm.
Follow Gwen Lafage on LinkedIn
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn
We discuss how brands, strategy, differentiation, positioning is evolving in the new fast-paced era of marketing with the brand expert, Allen Adamson.
Allen Adamson is an expert in all disciplines of brand. He is the Co-Founder and Managing Partner of Metaforce, a marketing and brand consultancy. For the past several years, Allen has been an Adjunct Professor at New York University's Stern School of Business. He also served many years as the Chairman, North America of Landor Associates, a global brand consulting firm where he worked with many iconic brands across industries.
Allen's newest book, Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage to be published in 2023, focuses on the consumer experience as a competitive advantage. His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead, and, most recently, Shift Ahead, are used as textbooks in higher education business programs across the country.
https://www.metaforce.com
Follow Allen Adamson on LinkedIn
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn
We discuss the Creative Strategy Framework with Emmy Award-winning strategist, Douglas Davis. He has a unique approach to bridging strategy, design, and execution. Douglas Davis is the principal of the Davis Group LLC and the author of the book Creative Strategy and the Business of Design. He is the former Chair of the B.F.A. in Communication Design program at New York City College of Technology in Brooklyn and holds a B.A. in Graphic Design from Hampton University, an M.S. in Communications Design from Pratt Institute, and an M.S. in Integrated Marketing from New York University.
douglasdavis.com
Follow Douglas on LinkedIn If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn.
With Zineb Layachi, we look back on 2022 and share our predictions for Marketing in 2023. Zineb is the founder of Raise the Runway, co-founder of Mavens of Merch and PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups. Follow Zineb on LinkedIn https://www.linkedin.com/in/zineblayachi/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn https://www.linkedin.com/in/itireraslan/
B2B Tech copywriter, James Laurain, joins us for an educational and entertaining episode. We talked about his research process, AI copywriting, templates, short vs. long copy, dealing with ADHD as a copywriter, industry misconceptions, and suggestions for every marketer dealing with copy.
Follow James on LinkedIn
If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan at LinkedIn.
We talk about B2B Marketing with Sara Lattanzio.
Sara is the Senior Marketing Manager at Adnovum, a software development company. She has several years of international experience in B2B Marketing (Services & SaaS) and sales.
Some of the topics we’ve discussed:
Differences between B2B and B2C marketing
For startups, where to start and how to build marketing plans
Lead Generation vs. Demand Generation
Deep dive on Demand Gen
Mistakes that brands do
Get in touch with Sara: LinkedIn
If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through:
We talk about Twitter Fundamentals with the award winning Twitter expert Samantha Kelly.
Samantha is the founder of the Women’s Inspire Network and the program director at Wedo. She is known as the Tweeting Goddess. She also has a book called “Little Book of Twitter Magic”.
Get in touch with Samantha:
• Website
To join her upcoming online Twitter workshop:
https://www.tickettailor.com/events/tweetinggoddess/703231
If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through:
We explore Amazon marketing with Elan Amir.
Elan is the founder of EPA marketing. He is an Amazon consultant. With his team, he helps brands scale their businesses through Amazon and e-commerce.
Topics we’ve discussed:
• How to stand out as a brand in the platform
• Mistakes that brands do
• Type of products or categories that sell better on Amazon
• Hacks that are harmful for brands
• Some tactics that work well
Contact Elan:
If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through:
We talk about TikTok ads with Sven Muchow.
Sven is the founder of Muchow Marketing. He helps e-commerce businesses scale with TikTok, Facebook and Google Ads. Some of the topics that we cover:
• ROAS & deciding on the budget
• Choosing the goal
• Selecting audience
• Designing the ad
• Creators
If you have any question about TikTok ads, contact/follow Sven:
• TikTok
If you any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, through:
We explore LinkedIn features and strategies with the relentlessly helpful LinkedIn nerd, John Espirian. He also shares useful tips and types of content that works on the platform.
John is a web content writer and a LinkedIn consultant. He helps B2B companies on their web content and he also helps thousands of individuals on LinkedIn through his posts, newsletters and his community Espresso+.
He is also the author of the book Content DNA.
Follow him on LinkedIn: https://www.linkedin.com/in/johnespirian/
Website: https://espirian.co.uk/
On this episode, we explore the world of Content Marketing.
• How to build a content plan & calendar
• Where and how do we start creating content?
• What is the role of a content marketer?
• What kind of a copy should we write?
• And some email marketing tips
My guest is Stewart Hillhouse, the head of content at Mutiny. Stewart writes about growth & content marketing also on LinkedIn and on his website. He is the host Top Of Mind podcast where he speaks with marketers & creatives.
Building your personal brand on social media.
How we communicate ourselves, our jobs, experiences to the world makes our brand. With our personal brand, we establish an image, impression, and position.
I am meeting with Ella Orr. Ella is the owner of Much More Social. She is an expert on social media and personal branding.
She delivers 1-1 and group training as well as consultancy on how to create a personal brand to attract your ideal clients, as well as effective social media strategy and content creation especially for LinkedIn and Instagram. Ella delivers webinars to memberships and has been a guest on several podcasts and live stream interviews.
In this show, we discuss:
· Personal branding: How to start? Where to start?
· How to find your voice
· How to build a thought leadership
· How to reach out to the right audience organically
· The misconceptions about social media
To reach Ella Orr:
https://www.linkedin.com/in/ella-orr/">https://www.linkedin.com/in/ella-orr/
https://muchmoresocial.co.uk/">https://muchmoresocial.co.uk/
https://www.instagram.com/muchmoresocial">https://www.instagram.com/muchmoresocial
https://twitter.com/muchmoresocial">https://twitter.com/muchmoresocial
Why is brand data important? How can we decide which data are critical for us? How should we interpret the collected data & inform better marketing decisions? We discuss the topic with Clay Ostrom. Clay is a brand strategist. He is the founder of Map&Fire, a Los Angeles based brand and marketing consultancy.
https://mapandfire.com/
What's the success formula of emerging-market multinationals? Our discussion is based on the award winning book 'The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands'
Professor Ayşegül Özsomer Tunalı is one of the world’s foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial marketing.
Want to improve results from your ads? Looking for ad strategies you can implement today? I interview Alexander Ferenczi, Founder & Chief Problem Solver of Advocaczi. Advocaczi is a digital advertising agency specialized in driving revenue via paid-media. We talk about paid social and explore techniques that you can use to increase conversions.
Alexander is experienced in managing all stages of campaigns. Including organic content strategy, paid media, community management, and strategic storytelling, content development.
With Zineb Layachi, we look back on 2021 and share our predictions for Marketing in 2022.
Zineb is the founder of Raise the Runway and co-founder of PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups.
Recent picks & recommendations from the show:
Book (Zineb): SuperFans by Pat Flynn
Book (Itir): How Brands Grow by Byron Sharp
Book (Itir) : Better Simpler Strategy by Felix Oberholzer-Gee
Podcast (Zineb): Excellent Rider by Melanie Boucarut
Podcast (Itir): Socia Media Marketing Talk Show by Michael Stelzner
Ad: Icelandverse
Small and medium businesses (SMEs) are vulnerable to economic downturns. What actions they can take to navigate the crisis. What marketing strategies they can apply during these times.
Professor Ayşegül Özsomer Tunalı is one of the world’s foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial marketing.
She is the co-author of the book: The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.
Markalar hangi araştırma yöntemlerini kullanmalı?
Etnografik araştırma nedir?
İnsan odaklı araştırma neden önemli?
Algoritmalar insanı anlamaya yeter mi?
Habitus Research kurucu ortağı Dr. Aybil Göker ile bu konuları değerlendiriyoruz.
We talk about website development and podcast processes with Jesus McDonald, the founder & CEO of JRM Web Marketing. JRM Web Marketing provides website solutions for B2B SaaS companies. Jesus is also the host of Mastering B2B Marketing Podcast.
A few questions that we've explored on this episode are:
When is it a good time for a B2B company to outsource web development?
How does a winning website look like?
How can we do a website audit?
What does his podcast process look like?
Bu bölüm konuğum Egemen Özcan. Egemen 20 senedir etkinlik yönetimi, deneyim tasarımı ve deneyim pazarlaması üzerine çalışıyor. 5 sene önce HeyMo ®️ The Experience Design Company şirketini kurdu ve şirketine Omnicom Experiential Group & TBWA Group ortak oldu. Ekibiyle beraber hem yerli hem yabancı birçok etkinliği yönetiyor.
Egemen ile konuştuğumuz konular: Pandemi ve dijitalleşme ile deneyim & etkinlik pazarlaması nereye evriliyor? Fiziksel etkinliklerin geleceği ne olacak? AR/VR (Sanal & Artttırılmış Gerçeklik) trendlerinin deneyim pazarlamasına etkisi.
We explore brand creative processes and the importance of cultural connections with Balwant Ahira, founder of Studio Ahira.
Balwant is a creative brand director with a special expertise in fashion, lifestyle and beauty. Early in his career, he worked with leading editors, artists, photographers, writers and fashion editors, at renowned national newspapers and magazines. He helped shape the identity of titles such as Time Out, Arena, Elle Decoration, The Observer Magazine, Nova, and The Guardian Weekend.
Later on, as a creative brand director, he worked alongside CEOs, CMOs and founders of iconic global brands including José Neves of Farfetch, Natalie Massenet of Net-a-Porter, Nick Robertson of ASOS, Dick Hayne of Urban Outfitters and leading entrepreneur Marcia Kilgore. He synthesized the DNA of their brands and brought them to life, with culturally relevant yet challenging concepts that grew and matured their businesses.
Dijitalleşme ve pazarlamanın değişimi PR’ı nasıl etkiledi? Yeni dünyada kriz iletişimi yönetimi nasıl yapılmalı? PR nasıl ölçümlenebilir? Bir marka PR’a ne zaman başlamalı?
Bu ilk ve heyecanlı bölümde değerli meslektaşım ve yakın arkadaşım Serhat Tunçay’ı ağırlıyorum.
Serhat çok uzun yıllardır PR ve Pazarlama İletişimi sektöründe çalışıyor. 12 sene önce ise kendi kurduğı Labrand PR şirketiyle yerli ve yabancı şirketlerin marka iletişim süreçlerini yönetiyor.
Bugünkü konumuz: Günümüzde değişen PR ve bunun beraberinde gelen bazı sorular üzerine konuşuyoruz.
•PR nasıl değişti? Yeni düzende PR nasıl yapılmalı?
•Markalar ve şirketler için PR neden önemli?
•PR’a başlamanın doğru zamanı nedir?
•Sosyal medya gerçekliğinde kriz yönetimi nasıl yapılmalı?
•PR ajansından neler beklenmeli? Neler beklenmemeli?
•PR’ın değerini ve geri dönüşünü nasıl ölçümleyebiliriz?
Bu kanalda farklı alanlarda uzman kişilerle buluşarak pazarlama dünyasıyla ilgili gelişmeleri değerlendiriyoruz. Tıpkı gerçek hayatta yaptığımız pazarlama toplantılarında olduğu gibi marka yönetimini ilgilendiren birçok konuyu ele alıyoruz. Marka stratejisi, marka kimliği, müşteri deneyimi, dijital pazarlama, sosyal medya platformları, içerik yaratma, marka iletişimi, medya satın alımları, reklamlar, PR, etkinlikler ve bunun gibi konularda sohbetlerimizi dinlemek için kanalı takip edebilirsiniz.
The Marketing Meeting podcast combines interviews with marketing and business experts, together with the latest news, tools and strategies to improve your marketing knowledge.
Just like the real life marketing meetings, we talk about everything related to marketing & brand management; from brand strategy to customer journey, advertising, PR, events, content marketing, social media, and performance marketing.
Whether you are planning to startup a brand, or have an established business, this podcast will help you learn marketing from experts and real-life examples.