The Vinci Digital Blogcast: Recent Episodes
Vinci Digital Marketing
Welcome to the Vinci Blogcast, your home for all content from the Vinci Digital Marketing Blog. This podcast was created to make our written blog content more enjoyable and accessible no matter where or how you enjoy listening to podcasts, and specifically for the visually impaired.
In this article we talk about the emergence of Voice search and how that impacts how search users access the content and information you publish on your website. Voice search also flips the keyword optimization game on its ear. Short tail keywords that are highly competitive are less desirable for voice search than long tail, question-oriented phrases such as "Italian restaurants near me that are open now" or "how much does search engine optimization cost?" While this article focuses mostly on optimization for Voice Search as it pertains to Frequently Asked Questions, the tips and methods we mention could be applied to any content.
We also talk about the use of featured snippets in Google search and why these matter for your optimization strategy. You can learn more about featured snippets here: https://www.searchenginejournal.com/featured-snippets-types/
Read the article: https://www.vincidigital.com/the-power-of-optimizing-voice-search-for-seo-faqs/
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In this article we talk about the importance of establishing culture and a strong brand story and values to appeal to more conscious consumers today. We specifically focus on several keys areas of your brand and business and highlight some better known brands that are doing a better job at redefining or articulating their brand story. These key areas include:
- transparency
- authenticity
- telling a story
- starting a real conversation
- and creating brand advocates
Ready the article: https://www.vincidigital.com/marketing-tips-for-appealing-to-conscious-consumers/
Here are some of the video links we share in the article:
- Love Your Melon
- Patagonia Fair Trade
- Burger King's Impossible Burger
- Ben & Jerry's - Save Our Swirled - Tesla Tour
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In this article we cover three different spins on a typical holiday email marketing campaign that will help generate more engagement and action from your audience. These are also some clever ways to catch the attention at the most heavy sales season of the year. These tips include:
- Adding a sense of urgency to your campaigns
- Letting last-minute shoppers know when they can still get their gifts for the holidays
- Cashing in on the New Year
Read the Article: https://www.vincidigital.com/3-holiday-email-marketing-campaign-examples/
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In this article we talk about three critical components to a successful and solid foundation for your website which includes: optimizing your website for mobile devices, site speed optimization, and aesthetics. This is just the tip of the iceberg! We also mention our free ebook that talks about the Top 10 mistakes small business owners make with their website and how to solve them.
Read the Article: https://www.vincidigital.com/web-design-101-3-web-design-disasters-your-business-should-avoid/
Get the free eBook: https://www.vincidigital.com/top-10-small-business-website-mistakes/
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In this article we talk about a few digital marketing statistics that you may not be aware of. And, if you are on the fence about dipping your toe in the digital marketing space, these statistics might help convince you. We cover some interesting tips about content marketing, email marketing, video content and much more.
Read the article: https://www.vincidigital.com/5-digital-marketing-statistics-that-will-change-the-way-you-look-at-marketing-online/
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In this article we cover the importance of making sure your business information including name, address, and phone and other key data points are accurate and up to date across all your online listings. We also talk about our local SEO service and how that helps maintain and manage these listings to dramatically improve your local visibility.
Read the article: https://www.vincidigital.com/get-found-online-3-local-seo-tips-to-bring-in-more-local-traffic/
Learn more about our local SEO package: https://www.vincidigital.com/services/local-seo-and-business-listings/
Google's Keyword Planner: https://ads.google.com/home/tools/keyword-planner/
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In this article I cover everything you need to know about the algorithm shifts happening at Google as they split the mobile and desktop search index. Many sites at the time, were not mobile-friendly (and many today still haven't done the work). This impacts visibility in search and can dramatically impact a site's performance across different types of devices. This article also takes a look back at some of the major Google updates over the years and how its impacted the overall search market.
Read the article: https://www.vincidigital.com/make-hay-go-mobile-while-the-sun-still-shines-on-your-search-traffic/
Google's Mobile-Friendly Test Tool: https://search.google.com/test/mobile-friendly
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This is the final part, part 7 of our 7-part series all about effectively pricing small business products and services. In this article, we focus specifically on how to effectively maintain or monitor pricing over time. Most businesses rarely update their pricing on a regular basis but this leads to a multitude of problems in your business. This article covers the majority of what these look like and how to avoid these pricing pitfalls.
Read the blog: https://www.vincidigital.com/pricing-concept-7-monitor-grow-maintain-competitive-pricing/
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This article is Part 6 of our 7-part series that covers everything you need to know about effectively pricing small business products and services. In this article, we focus on my favorite aspect of pricing which is value-based pricing and discuss the pros and cons of this approach. Helping your customers understand value will make your price easier to digest and allow you to charge what your worth rather than what the market says someone should be paying for your service.
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In this article we cover the pros and cons of the time-based pricing model. While critical when starting your business, to understand costs and how your time factors into the output you produce, over the long term, time-based pricing can be an extremely limiting business model. You are continually trading dollars for hours and not taking into account many other factors that should be included in pricing. This article covers a good variety of key considerations both for and against this methodology.
Read the blog: https://www.vincidigital.com/pricing-concept-5-the-pros-and-cons-of-time-based-pricing/
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In part 4 of our 7-part series all about effectively pricing products and services for small businesses we talk about the concept of underpricing or focusing on quantity instead of quality. For most business owners, targeting customers that only value what is cheap and least expensive is a sure-fire recipe for disaster. What type of brand loyalty do you think people have to a store like Dollar Tree or Dollar General? What do most people shop there? Because its cheap! However, if another competitor entered the market, those customers would leave in a heartbeat to find a better deal somewhere else. By focusing on quality customers you can maintain a healthy crop of customers who buy from you based on value. You will foster longer relationships with these clients and dramatically improve stability and growth for you organization.
Read the article: https://www.vincidigital.com/pricing-concept-4-avoiding-quantity-over-quality-no-matter-what/
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In part 3 of our 7-part series about how to effectively price small business products and services we focus on how to avoid overpricing. There is a fine line we must walk to maintain relevant and competitive in our market and not turn customers away. Overpricing can really impact a business's perceived value and if customers don't believe that what you charge is worth the price, sales and growth will be hard to come by. Overpricing also impacts the Brand and can leave a nastly task in prospect's mouths. This article will help you understand more about why overpricing can be so damaging and how to remain competitive without having to slash your prices.
Read the article: https://www.vincidigital.com/pricing-concept-3-avoid-pushing-the-price-envelope-and-over-pricing/
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In part 2 of our 7-part series all about effectively pricing products and services for small businesses, we are focusing on understanding the costs associated with acquiring new customers, servicing those customers, and other fixed costs associated with running your business such as rent, utilities, etc. It's pretty mind-blowing how few small business owners actually understand the full scope of their expenses and this truly impacts their ability to set pricing and understand their profit margin. This article is a great place to get you started in learning how to properly keep track of your business expenses as they relate to your decisions around what to charge for your products and services.
Read the article: https://www.vincidigital.com/pricing-concept-2-get-a-snapshot-of-costs-for-small-business-pricing/
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In part 1 of our 7-part series all about how to effectively price small business products and services we talk about removing limiting beliefs about money and our worth. These ideals and paradigms are often inherited from the feelings and beliefs we grew up around. If our parents thought money was the root of all evil, we typically have felt the same way either overtly or subconsciously. This article covers a few key considerations on how to remove these limiting beliefs and some great resources to help you out along the way.
Read the blog: https://www.vincidigital.com/pricing-concept-1-remove-limiting-beliefs-about-money-and-worth/
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In this article we kick off our 7-part series that tackles everything you need to know about pricing as a small business owner. I've spent years tackling these issues not only for our agency but for many of our clients. Having dealt with virtual products and intangible services for nearly two decades as well as helping other businesses with their brick and mortar offerings, this series will help ANY business generate better, more consistent results in their attempts to remain competitive in any market.
Read the blog: https://www.vincidigital.com/everything-you-must-know-to-effectively-price-small-business-services/
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In this article, we talk more specifically about how to create content that speaks to a highly targeted and super-specific audience. Believe it or not but there is an audience for everything! Marketing to a super niche audience takes a very different approach and strategy to appeal directly to this group. Learn all about marketing to super-niche industries and you will find massive success in any market.
Read the blog: https://www.vincidigital.com/how-to-develop-a-winning-content-strategy-for-super-niche-industries/
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Every business owner sucks at marketing, even me! Ok maybe not all the time or in all instances but we sure do have our moments. Most businesses owners are fixated on controlling the narrative and spend more time getting in their own way than generating meaningful engagement with prospects or focusing on things that truly matter in their business. In this article we cover 4 main reasons business owners should consider hiring a professional (either internally or externally).
Read the blog: https://www.vincidigital.com/4-reasons-why-even-great-business-owners-suck-at-marketing/
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In this article we talk not only about developing a content strategy but more specifically how to craft one as it pertains to inbound marketing and the sales funnel. We explore each stage of the sales funnel which include Awareness and discovery, Research and Consideration, Criteria and Specification, and lastly, Decision and Vendor Selection. But this article is about more than just the sales funnel. We also cover the importance of creating content that feels as though it was written for one specific person and their unique set of challenges.
Read the blog: https://www.vincidigital.com/how-to-craft-an-effective-content-strategy-for-inbound-marketing/
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This article makes the case for the importance of call tracking to help "close" the marketing loop. Often businesses focus on leads that come through form fills and shopping carts but don't accurately track leads that come through phone calls. Not only tracking leads but understanding which marketing channels drove the lead to your website or to pick up the phone and call is critical. Learn all about the importance of call tracking in this article:
Read the blog: https://www.vincidigital.com/how-call-tracking-closes-the-inbound-marketing-loop-for-your-business/
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In this article we talk about the importance of optimizing a landing page to maximize the number of conversions you receive. Often a landing page is created under the premise that a great offer or amazing product will sell itself. However, how a landing page presents the subject matter albeit a product, service, person, or other concept can be the difference between success or failure. This in depth article covers everything from maximizing keyword efficiency and using call-to-actions, to how to properly collect information and what to do with it.
Read the blog: https://www.vincidigital.com/utilizing-landing-page-optimization-services-to-improve-conversions/
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In this article, we talk about how to attract the right traffic to your website to generate growth and sales. We are talking specifically about organic growth (unpaid traffic that finds your website naturally through search or social sharing). There are three critical components to an effective inbound strategy:
- Search Engine Optimization (SEO)
- Quality content published at regular intervals
- Sharing content and engagement on Social Media
In the article I also mention two other blogs written that can help you understand more about the fundamental importance of SEO and how to get started:
- The Complete Guide to Web Design for Business Owners
- The 5 Best On-Page Techniques to Maximize Search Engine Visibility
Read the blog: https://www.vincidigital.com/attracting-the-right-traffic-for-your-inbound-marketing-strategy/
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In this article we talk about the importance of developing buyer personas for your business. Many small businesses are clear on what they offer, how their products and services work, but often miss the mark when it comes to understanding exactly who is most attracted to their products and services or who would be an ideal candidate. Taking the time to develop buyer personas allows your business to focus all of its energy and effort on the prospects who are more likely to purchase from you which can dramatically improve sales. Learn more about how to create a buyer persona from the ground up.
Read the blog: https://www.vincidigital.com/developing-buyer-personas-the-1st-step-of-inbound-marketing-strategy/
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In this article we talk about the different stages of the sales funnel and the advantages to focusing on the TOP or MOUTH of the funnel rather than the bottom. Most businesses focus only on the bottom of the funnel because these prospects are ready to buy, have done their research, and are motivated to take action. However, there are 10-20x the number of prospects who may also be in other stages of the sales cycle and attracting them to your business through quality content that helps answer their questions, concerns, challenges, etc can help keep your brand top of mind throughout the buyers journey.
Read the blog: https://www.vincidigital.com/understanding-the-sales-funnel-for-your-inbound-marketing-strategy/
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In this article we talk about the differences between a Content Strategy versus a Content Marketing Strategy and what those differences are. We also focus on the five steps to creating a content marketing strategy from the ground up:
- Get your entire team on board
- Identify your target audience
- Establish your content creation and content delivery plans
- How to get efficient and impactful with content
- Track results
Read the blog: https://www.vincidigital.com/5-steps-to-developing-a-content-marketing-strategy-that-works/
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In this article, we talk about the key considerations you should consider if you are ever in the position of inheriting an email list. This can happen during the acquisition of a business, transfer of ownership of a business, or in many other scenarios. Following the proper steps to ensure you are authorized to communicate with the list is an important first step in expanding your marketing reach and visibility.
Read the blog: https://www.vincidigital.com/best-practices-when-inheriting-an-email-marketing-list/
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There is a common misconception that every business needs to focus their time and energy on acquiring new customers. For some businesses this may be true if they only provide a "one and done" service. However, most businesses could offer so much more and keep clients coming back. Large corporations focus on conquesting and acquisition because they have the budget and overhead that requires that level of growth. However, for most small businesses, there are 10x the opportunities to generate 10x the revenue if you look at your existing roster of clientele. It is exponentially easier to marketing and close the deal with an existing customer who knows and trusts you and values your business than a complete stranger.
Read the. blog: https://www.vincidigital.com/a-guide-to-cross-selling-and-upselling-ways-to-delight-customers/
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In this article I talk about 2 reasons you may want to consider hiring an inbound marketing agency versus doing it yourself. First and foremost we talk about time and experience and all the specific services that someone would need to be proficient with in order to truly develop, manage, and integrate inbound marketing into their business. Second would be the level of results you can achieve. One of my favorite motto's is, "what gets measured gets managed." This is why inbound marketing can be so powerful. Taking the time to focus only on measurable strategies and growth can exponentially improve your business and marketing success.
Read the blog: https://www.vincidigital.com/can-i-do-inbound-marketing-myself-2-reasons-to-hire-an-inbound-agency/
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Inbound marketing is the process of attracting targeted, ideal buyers to your business through content and engagement strategies that inspire them to take action. Unlike traditional advertising that requires you to scream and shout to the masses in hopes of getting someone's attention. Inbound is the perfect way to sell because you are giving prospective clients exactly what they are looking for, when they are looking for it. In tandem with this concept is Local SEO. If you run a small business that relies on local or regional traffic, than optimizing your inbound strategy on generating as much local business as possible should be a top priority. This article covers the basics!
Read the blog: https://www.vincidigital.com/inbound-marketing-and-local-seo-an-essential-duo-for-quality-traffic/
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In 2015 much of the digital marketing landscape changed forever. Websites that are not built to adapt to any size screen are destined for the trash bin and much lower rankings in the search results than sites that optimize the end-user's experience across any device including desktops, laptops, tablets, and smartphones. In addition, Google officially announced two things. First, that websites that are not optimized for mobile users will see lower rankings when the search user performs the search on a mobile device. Second, later in 2015 Google also SPLIT the search index between mobile and desktop. Therefore, websites that are mobile-friendly would and could rank differently when the search is done on a mobile device versus a desktop. This put more emphasis on mobile search results and optimizing for those specifically.
Want to know if your website passes Google's Mobile Friendly test? Try it out yourself.
Read the blog: https://www.vincidigital.com/why-responsive-web-design-is-important-more-than-ever-in-2015/
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In this article I talk about the challenges of managing your business, communication and helping move prospects through the buying cycle. As you grow, it becomes more and more difficult to sustain a high level of touch points and one on one communication with clients. So how do you continue to build a connection with clients and make room for other opportunities? Marketing automation can help remove a lot of the manual effort and streamline your communication strategy.
Read the blog: https://www.vincidigital.com/why-marketing-automation-makes-life-easier-for-you-your-customer/
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Over the last decade there has been a major shift as to how businesses acquire new customers and what strategies are reaping greater returns on investment. Inbound marketing is undoubtedly the most powerful way to reach and influence your target audience because you are putting the content they need and are searching for right in front of them without the need to spend a small fortune in outbound advertising methods. Learn all about inbound marketing in this great starter article.
Read the blog: https://www.vincidigital.com/how-to-reap-the-benefits-of-inbound-marketing/
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In this article we cover EVERYTHING.... and I mean everything there is to know about the importance of good web design for small business owners and why it is so important to your marketing strategy. Some simple questions to ask yourself:
- Do you want your business to grow and succeed in the 21st century?
- Do you want to level the playing field and have a chance against your competitors?
- Do you want to pursue new clients, win over new long-term customers, and reach as wide of an audience as you can for as cheap as possible?
- Do you want to be seen as an authority in your field, for your business to be respected and given the credit it deserves?
If you answered YES to any or all of these, than this article is for you!
Read the blog here: https://www.vincidigital.com/the-complete-guide-to-web-design-for-business-owners/
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In this article we talk about the age-old concept of customer service. It really is the most critical, foundational piece of how you do business. No matter the industry you are in or type of clientele, what can truly set you apart and make you unique is how you deliver service to your clients.
Read the blog: https://www.vincidigital.com/building-trust-through-customer-service-the-foundation-of-any-business/
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In this article I share some simple ways to take advantage of Google's search features to root out and eliminate duplicate content in your website. There are some specific searches you can do to help find duplicate content which are included below.
To find a specific keyword in your page titles copy and paste this into Google: site: yourpage.com intitle:“Your Keyword”
To find a specific keyword in your page URLs, copy and paste this into Google: site:yourpage.com inurl: “Your Keyword”
Read the blog: https://www.vincidigital.com/eliminate-duplicate-content-using-google-for-better-search-visibility/
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In this article, I talk about XML sitemaps, what they are, and why they are an effective tool to help improve your SEO strategy. Sitemaps help the search engines understand how your site is constructed, how pages are interconnected, and the relationship your content has throughout the site.
Read the blog: https://www.vincidigital.com/an-overview-of-xml-sitemaps-best-practices-for-better-seo/
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In this article we talk about how to find opportunities for growth and to set yourself apart from competitors by identifying their weaknesses. Not every business can easily articulate what makes them "different." However, it is much easier to look at competitors and identify what they are doing well or where they are lacking. Their "lack" is your opportunity to be better and show up in ways they are not.
Read the blog: https://www.vincidigital.com/finding-competitors-weaknesses-and-your-own-strengths-in-business/
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In this article we talk about the importance of developing great longtail keyword phrases to target. Longtail keywords are typically over 3 words long. The value in longtail keywords are they have less competition, are more specific, and tend to convert much higher than broad terms. For example "kids shoes" versus "red running shoes for kids."
Read the blog: https://www.vincidigital.com/the-power-of-long-tail-ppc-traffic-get-better-less-expensive-clicks/
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In this article we talk about how to avoid Google search penalties in 2015. The landscape is always changing and in this article we cover some simple ways to improve visibility in search and steering clear of Google penalties in the process.
Read the blog here: https://www.vincidigital.com/avoiding-google-penalties-in-2015-understanding-google-algorithms-2015/
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In this article we talk about why content marketing is king and how vital it is to your online marketing strategy if you want to stay relevant and visible! Always remember if you "are what you eat" then your business "is what it publishes."
Read the blog here: https://www.vincidigital.com/why-content-marketing-is-king-the-benefits-for-you-your-customer/
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In this article we talk about the benefits of creating educational content. Content that teaches something brings a closer connection between a website and its users, who can comment and otherwise engage with the new knowledge. It also creates informed consumers, who are more likely to purchase a product if they learn more about it first. Finally, it can be shared and thus can build your brand as reliable and reputable.
Read the blog here: https://www.vincidigital.com/4-tips-for-creating-educational-content-and-the-benefits/
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In this article we talk all about 301 Redirects including:
- What is a 301 Redirect?
- Why not using them will hurt your website traffic
- The relationship between 301 Redirects and SEO
- and more.
In the article I also mention a video by Google's Matt Cutts: https://youtu.be/gJK5Uloy76g
Read the article here: https://www.vincidigital.com/why-301-redirects-are-important-and-their-relation-to-great-seo/
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In this article, we talk about some simple but effective tools that are available to help you learn more about how your potential customers are searching for the products and services or solutions you provide. Keep in mind, how you describe or talk about your products, services, and even your business or the industry you serve do not always correlate with your target audience and the words they use. Take the time to do you research.
Read the blog here: https://www.vincidigital.com/how-to-find-keywords-customers-use-tips-for-better-ppc-leads/
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In this article i talk about simple ways to create powerful email marketing campaigns that actually work.
Read the blog: https://www.vincidigital.com/a-guide-to-creating-powerful-email-marketing-campaigns-that-work/
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In this article we cover some simple ways to create effective Calls to Actions or CTAs on your website. Remember, to keep your page content simple, direct, and when possible, with a singular focus. This makes it easier for the end user to understand what action needs to be performed or what is being asked of them.
Check out the blog here: https://www.vincidigital.com/creating-effective-calls-to-action-to-improve-website-conversions/
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In this article, I talk about the importance of making sure your content is as shareable as possible. I also talk about some of key components that make some content more shareable than others and some tools you can use to improve engagement. In recent news, it has been proven that most social media platform algorithms are weighing content that evokes emotion (good or bad) more heavily. So playing off of the emotions of your audience will help generate more visibility.
In the article I also mention a Headline analyzer tool you can check out to see how your headlines and article titles are performing. You can play with this tool by following this link. https://aminstitute.com/headline/
Check out our blog: https://www.vincidigital.com/6-ways-to-optimize-for-shareability-maximizing-the-impact-of-content/
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In this article we I talk about the basic building blocks of meta tags for your website and why they matter... and matter still. We talk about Meta Titles, Meta Descriptions, Meta Robots, and Meta Keywords tags.
If you prefer to read the content visit: https://www.vincidigital.com/the-importance-of-title-tags-and-meta-tags-for-seo-optimization/
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In this article we talk about 5 critical components to maximizing on-page SEO. While SEO continues to evolve and new methods of optimization are always on the forefront, on-page optimization still remains fairly consistent. Creating great content and making sure its best suited to meet the needs of your audience is key! In this article we cover:
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Quality, Original Content Write for your reader. Post content that is useful, accurate and fresh. Don’t copy the content of others. Take the reading level of your audience into consideration. Post new content frequently.
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Make Use of Multimedia Use photos, graphs and videos. These are easy elements to work into your content. Video is especially useful in building the user’s time spent on your site.
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Employ Quality Internal Links Use internal links to point users and search engines to the most important, most useful pages on your website.
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Creatively Choose Key Words Think outside the box when choosing key words. Aim for key words that are highly searched but not used as much by your competitors.
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Value Speed Your users value speed as does Google. You must value speed. Slow loading sites will suffer in the current online marketplace.
https://www.vincidigital.com/the-5-best-on-page-techniques-to-maximize-search-engine-visibility/
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In this article we talk about the basic reasons why GOOD imagery is so important to the end user experience. Often website owners will do the bare minimum and focus so heavily on written content that they neglect the visuals. Everyone learns and absorbs information differently and utilizing imagery to tell a rich story can have a profound difference on the visitor experience!
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In this article we cover some simple tips for showing up on social media in an authentic way that will resonate with your followers and piers. We cover 5 Do's and Don'ts that are applicable to any social media platform and account.
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In this article I talk about 6 important reasons quantity beats out quantity in content marketing. Many small business owners question the value of content and if users really pay attention to it or the quality of it. Quality really does matter. In the article we argue that quality matters most because:
- Quality is what your readers want
- Search engines love quality content
- Quality content helps build up credibility
- Caring is sharing
- Keeps visitors coming back
- Helps to grow your brand
Visit the blog here: https://www.vincidigital.com/6-reasons-quality-beats-quantity-in-content-marketing/
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In this article we talk about the importance of link building and how to properly build inbound links following recent guidelines.
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In this article we talk about 5 basic website metrics every business owner should be tracking to measure the results of the efforts to generate more traffic, business, and conversions through their website. We will cover:
- Unique Visitors
- Referral Traffic
- Bounce Rate
- Total Conversions
- User Demographics
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In this article we cover the key elements necessary to getting started with blogging. While some might feel that blogging is too challenging or might not be something they can manage, I urge you to reconsider and check out these easy steps of how to get things off the ground.
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In this article, we talk about some simple ways to optimize your Google Ads campaign to improve performance as well as some key areas to avoid.
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In this article we explore a few different ways to monetize your website. These suggestions are just a few of the many options available to you but depending on the type of website you manage, you can utilize several of these methods to maximize revenue generated through your website. We will cover the following methods of monetization:
- Direct Sales
- Ad Revenue
- Affiliate Programs
- Paid Posts
- Membership Programs
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In this article we cover all the DOs and DONTs for landing pages. Landing pages are scientifically proven to convert at a much higher percentage than a standard web page. They are focused, action-oriented, and speak directly to the visitor who usually found the page because of a challenge or need. Learn more about what critical components should be included as well as which ones to avoid.
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In this article we throw out the myth that SEO is dead or dying. SEO will forever be a huge part of digital marketing so long as there are search engines. It is merely evolving as search engines provide additional ways for users to search and new factors that influence rankings in search. This content is timeless! I hope you enjoy!
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In this article I talk about the six essential steps to setting up an email marketing campaign for any size business. It can be much simpler than you might think and following these steps will set you up for success. In the article we talk about:
- Identifying your audience(s)
- Creating a content plan
- Choosing a delivery or frequency rate
- Setting up your email account and email marketing provider
- Building your list
- Track results and making adjustments to your strategy over time
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In this article we talk about 8 key questions you should be asking if you are thinking about hiring an SEO Professional. Take your time... do your homework because you are giving someone access to one of (if not the most) important assets for your business. The eight key questions are:
- Who are your past and current clients?
- What are your qualifications or what is your experience?
- What will you do to improve page ranking in the SERPs?
- Will changes be made to my website? If yes, please explain.
- How will you measure progress and results?
- Can you guarantee we will get to be #1 in the SERPs?
- Do you have a link-building strategy? Can you tell me more?
- What services are included in your costs?
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In this article we look at some simple website metrics you need to be tracking to make better and smarter decisions about your business and how you are using your website to attract new customers, subscribers, etc.
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In this episode, we talk all about duplicate content, which is content in some shape or form that is either found on other websites and is paraphrased or is copied verbatim from other sources onto your website. There are several types of duplicate content and business owners need to be careful about the content they create and where they share it. For example, taking your business description or about us, content from your website and using it in your online directories such as Facebook, Yelp, Yellow Pages, etc is also a form of duplicate content. Ultimately the goal is to not duplicate content to improve your SEO and search engine results page rankings.
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In this episode I talk about three foundational principles for any business: Clarity, Honesty, and Transparency. These are fundamentally critical to building trust, rapport, and long-term relationships with your customers and followers. Clarity - about your intentions, the work you are doing, your expectations from the relationship, etc. Honesty - well you should always be honest, no matter what! And transparency so your customers and prospects understand what you do, how you do it, and why.
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Content. Content. CONTENT. Sometimes I feel like that's all we talk about until we are blue in the face. However, it really is the backbone of successful marketing today. Content is the one thing that can truly set you apart from your competitors because what you say, how you say it, and to whom will be unique to your organization. In this article I talk about diversifying your content to provide multiple ways to engage with your audience or multiple ways for them to consume your content (or both!)
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In his heyday, Matt Cutts was THE VOICE of Google for all things related to Search Engine Optimization. In this article I share four simple tips from Matt Cutts that will help optimize your website for better search engine visibility.
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In this article we highlight the major targets of Google's Panda 4.0 update which rolled out in 2014. This was one of the most prolific algorithm updates of its time that dramatically changed content strategies for so many of the bloggers and affiliate marketers looking to make a quick buck but not actually provide value in the search results.
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Establishing your target market or markets is a critical first step to launching successful online marketing initiatives. In this article, I cover all the steps needed to create a target market as the core foundation to your marketing initiatives.
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In this article, I talk about the reasons why it is so important for small businesses to form strategic partnerships, the different types of partnerships, and how you can use them to your advantage.
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You've probably heard the phrase, "One bad apple can spoil the bunch." The same can be true for your business. One bad review might just be enough to send your potential customers elsewhere. In this article, I discuss some of the critical reasons why protecting your businesses online reputation is so important.
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In this article, we cover the basics of why SEO is so important for businesses today.
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In this episode I share a philosophy that marketing is not a science (even thought it is scientifically based on data). Marketing to me and to our agency is a promise that we use the data to the benefit of our clients whenever and wherever it is ethically possible to do so.
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In this episode, I talk about the misconceptions many small businesses owners face when it comes to marketing and advertising. In fact, making assumptions and not following the advice of seasoned professionals is one of the key reasons small businesses fail and fail quickly.
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This blogcast does a deep dive into many of the reasons and misconceptions around social media and the argument that you don't need a website if you are active on social media. This article was written in 2012 but is still highly relevant today (possibly even more so with the rise of so many additional social networks).
Please visit our blog for the latest marketing tips and insight: https://www.vincidigital.com/blog
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In this episode, we cover the basics of what Search Engine Optimization (SEO) is and what are the benefits. This content is geared for small businesses.
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In this episode I talk about some simple ways to avoid online marketing failure by focusing on creating a targeted audience for your website.
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