Win More Podcast: Recent Episodes
Win More Podcast
Looking for B2B sales leads? Join Winmo's advertising industry guru John Zaldonis (and his arsenal of expert guest-hosts), as he unpacks actionable sales leads with top brands and agencies daily. Want even more of these daily insights? Request a Winmo trial today: http://www.winmo.com/winmore-podcast/
Dan Fisher, Principal, Producer, and Director at Bottle Rocket Media, a full-service video production agency. Dan discusses current trends in commercial video production, methods of staying creative, and how his company adjusted to the challenges of the pandemic.
Kat Robinson of Miroma Project Factory offers insights into technology-inspired behavioral changes through cognitive behavior therapy techniques, human-centered design, and gamification.
https://www.theprojectfactory.com/
John Zaldonis and Meghan Leahy take a deep dive into their new roles as the Expert Growth Advisor team. They also discuss what goes into producing those light bulb moments that help Winmo's clients close that next big deal.
John Zaldonis welcomes Luke Taplin-McCallum, Account Strategist at AudioMob, a non-intrusive audio advertising solution for mobile games. They discuss the efficacy of audio ads, the effect of mergers and acquisitions in the industry, and the metaverse.
Joe Winter and Samantha Stallard join John Zaldonis to reflect on 2021 - the highlights and the lowlights - and to make some sense of what to expect for 2022.
John Zaldonis sheds light on the best practices that Winmo’s most successful users employ to help them win the most business.
John Zaldonis welcomes Joe Koufman, Founder and CEO at Setup, a marketing matchmaker focused on connecting brands with compatible marketing agencies. They discuss the ongoing evolution of successful client/agency relationships through the pandemic.
https://setup.us/resources http://MarketingRelationshipSurvey.com http://CMOspotlights.com
John Zaldonis welcomes Jonathan Gudai and Mike Cooper of Adomni, a marketplace and innovation platform for digital out of home marketing campaigns. They discuss trends in digital out of home advertising and what they mean for a variety of industries from restaurants to sports betting.
John Zaldonis offers his monthly deep dive into Adbeat's Movers and Shakers report, with insights into the retailer Target, listing service Apartments.com, the luxury jeweler Tiffany and Co, plus an overview of nonprofit advertisers and some surprising thematic trends among them.
John Zaldonis sits down with Samantha Stallard to offer a sneak peek into Winmo’s latest report of 100 brands whose social impact marketing managers are making big plans for these final weeks of 2021.
https://www.winmo.com/marketing/100-social-impact-titles-planning-in-q4-q4-2021/
In this episode: the rise of in-game advertising. Neil Tewari and James Jiao are the co-founders of Relentlo, a technology startup company with a special focus on in-game product placements. They offer insight into the current trends of advertising in this space, including the types of games most ripe for growth, and a few demographic surprises. https://relentlo.com/
The Win More Halloween Spooktacular, featuring four of 2021’s spookiest advertisers, including California Closets, Ooma, ADT Security Services, and the Salvation Army.
Also, expect scary bad puns.
John Zaldonis hosts an in-person panel discussion with Marilyn Mead, Samantha Stallard, Sarah Harper, and Bo Sams, to reflect on the Advertising Week conference in New York City.
John Zaldonis offers his monthly deep dive into Adbeat's Movers and Shakers report, with insights into the shoe company Altra Running, movie ticket company Fandango, Celebrity Cruises, and everybody’s favorite toy conglomerate Hasbro.
John Zaldonis and Samantha Stallard offer a summary of Winmo’s latest report on six holiday advertisers making big investments in advertising for this year’s season. https://www.winmo.com/breaking-news/6-holiday-spenders-buying-in-q4-2021/
Also, John and Samantha dive into the return of industry conferences and offer their own preview of Advertising Week in New York. https://www.winmo.com/breaking-news/are-we-ready-for-the-return-of-industry-events/
John Zaldonis welcomes Ali Manning, the co-founder and COO of Chalice Custom Algorithms, a marketing technology service that applies intelligent customizations to automated ad buying. https://www.chalice.ai/
John Zaldonis, Samantha Stallard, and Noah Thomas reveal some methods for building strong outbound sales strategies as part of a daily routine. https://www.winmo.com/sales/guide-to-new-outbound-sales-strategies/
Also, John, Samantha, and Noah offer a review of Winmo’s Salesforce export tool, with creative ways to enhance your overall Salesforce experience. https://www.winmo.com/sales/how-winmo-elevates-your-salesforce-account/
John Zaldonis welcomes Robert Ming and Sanford Cameron of ThoughtWorld, a new social platform that encourages people to think, find compromises, collaborate with others, and be unafraid to pose new ideas.
Winmo’s own Ryan Trocchio joins John Zaldonis to cover some of the special opportunities in play for sponsors in the 2021 NFL Season, with in-depth commentary on opportunities with sponsorship brands including FanDuel and Lyft.
Report: 30+ NFL Sponsorship Spenders Planning in Q4 https://www.winmo.com/sponsorship/30-nfl-sponsorship-spenders-planning-in-q4/
John Zaldonis and Samantha Stallard offer a preview of Winmo’s upcoming activities at the Ad Week conference.
Also, John and Samantha give some insights into effective ways to use Winmo’s new paid search feature. https://www.winmo.com/marketing-tech/insights-from-winmos-new-paid-search-spend-feature/
John Zaldonis speaks with Bo Sams, an Account Executive on Winmo's business develoment team. They review lessons learned about selling and the many ways that the business development process has changed over the past year.
Research requests, alerts, and keyword searches, among other things. What do they have in common? They are all among today’s list of ten or maybe a dozen Winmo features worth knowing about.
John Zaldonis and Samantha Stallard discuss the differences between Zoomers and Millenials, plus highlights from Winmo’s recent report on 100 brands that are especially targeting Gen-Z right now, in Q3 2021.
John Zaldonis and Samantha Stallard offer their monthly deep dive into Adbeat's Movers and Shakers report, with insights into the shoemaker Skechers, cloud-based graphic design platform Canva, personal finance company Credit Karma, and (yes, they still exist) the online travel shopping company Expedia.
John Zaldonis welcomes Jeroen Corthout, co-founder of Salesflare, a CRM system designed for startups and small businesses. They discuss some of the risks of sales automation, plus tips and secrets that small businesses can use to build a great sales team.
John Zaldonis welcomes Stephanie Klimaszewski and Jacob Davis of Aki Technologies. They discuss Aki’s recently released report on audience receptivity to advertising, with detailed findings on the impact of personalization.
Fresh off the heels of their merger with Callaway, Topgolf hires a former Coca-Cola executive as their new CMO. https://edge.winmo.com/hubnews/articles/33893
Also, the air purifier brand Winix makes dramatic new investments in ad spending, with a newly appointed creative AOR helping to guide the way with a new campaign. https://edge.winmo.com/hubnews/articles/33890
The clothing manufacturer and retailer Hollister completes a review by choosing a new AOR for PR and influencer engagement. https://edge.winmo.com/hubnews/articles/33849
Also, John Zaldonis and Samantha Stallard discuss what it takes to make a standout sales pitch, especially when pitching from home. https://www.winmo.com/agency-new-business/6-steps-to-a-standout-sales-pitch/
John Zaldonis sits down with one of Winmo’s newest account executives, Will Gordon to discuss the journey to becoming a business development professional, today’s challenges and opportunities in the industry, and some creative ideas for building complementary content.
John Zaldonis speaks with Joy King, Executive Director of the Be the Match Foundation and Chief Advancement Officer of the Be The Match National Marrow Donor Program. They discuss the organization’s approach to sponsorships and partnerships, their response to the coronavirus pandemic, and their plans for mission fulfillment in 2021.
The cruise line operator Lindblad makes hay of their return to operations, with six ships providing service for that pent up demand for leisurely travel to far away destinations. https://edge.winmo.com/hubnews/articles/33802
Also, the Houston Rockets makes a major move by hiring their first ever team-specific CMO, with a wide range of responsibilities. https://edge.winmo.com/hubnews/articles/33803
John Zaldonis sits down with Matt Chollet, President of Catapult New Business, an outsourced business development team for growing agencies. They discuss the wide variety of activities involved in business development and how those activities come into play through today’s changing landscape. https://www.catapultnewbusiness.com/
Levi Strauss claims a high ROI from their recent campaign, “Buy Better, Wear Longer,” with good prospects for more investments into the campaign moving forward. https://edge.winmo.com/hubnews/articles/33757
Also, John Zaldonis and Samantha Stallard discuss working from home and what that means for new business. https://www.winmo.com/sales/what-does-the-shift-to-wfh-mean-for-new-business/
The Woodhouse Day Spa hires a new AOR to steer the company through a brand refresh, as they seem to feel great about their business prospects for the rest of the year. https://edge.winmo.com/hubnews/articles/33723
Also, Aidells Sausage continues an ongoing, multi-year trend of increasing their ad spending, with their YTD numbers already exceeding last year’s full spending. https://edge.winmo.com/hubnews/articles/33725
John Zaldonis and Samantha Stallard offer their monthly deep dive into Adbeat’s Movers and Shakers report, with insights into cinema ticket seller Fandango, real estate rental listing service Apartments.com, food and condiment maker Heinz, and job listing service Indeed.
Ampex Brands acquires the iconic lunch spot Au Bon Pain from Panera, with plans to invest in big improvements to the chain’s existing locations. https://edge.winmo.com/hubnews/articles/33670
Also, the emerging food delivery platform Hungryroot attracts a Series C funding round as they hire a new CMO. https://edge.winmo.com/hubnews/articles/33669
Ralph Lauren makes some moves in the Gen-Z demographic, striking a partnership with G2 Sports, and getting active on emerging social media platforms. https://edge.winmo.com/hubnews/articles/33647
Also, the Italian amaretto liqueur maker Disaronno makes an unusual play with two big campaigns making a summer splash. https://edge.winmo.com/hubnews/articles/33649
John Zaldonis and Samantha Stallard discuss the coming back-to-school season: what to expect for navigating the politics and the reality of going back to school this fall, plus seven advertisers who are already putting money down for the third quarter.
7 Back to School Advertisers Buying in Q3 2021: https://www.winmo.com/news/7-back-to-school-advertisers-buying-in-q3-2021/
The Body Shop increases their budget for digital spending as they hire a new PR AOR, with possibly more reviews to come. https://edge.winmo.com/hubnews/articles/33565
Also, America’s Car-Mart, a network of used car dealerships throughout the southeast and midwest, makes new, big ad investments to promote a new image for their brand. https://edge.winmo.com/hubnews/articles/33576
Bonus Article: This Deadly Simple Negotiation Mistake Is Costing You Deals. Here’s How To Avoid It. (Gong) https://www.gong.io/blog/this-deadly-simple-negotiation-mistake-is-costing-you-deals-heres-how-to-avoid-it/
Edible prepares for a new campaign as they hire a new media and creative AOR. https://edge.winmo.com/hubnews/articles/33545
Also, Alkaline Water takes an optimistic position on their future as they make significant new investments in ad spending and begin searching for their first ever CMO. https://edge.winmo.com/hubnews/articles/33552
Potbelly appoints a new Media AOR as they look to turn the business around for 2021. https://edge.winmo.com/hubnews/articles/33542
Also, John Zaldonis and Samantha Stallard dive into the issue of the withering away of third-party cookies, in favor of savvier forms of personalized marketing. https://www.winmo.com/news/where-have-all-the-cookies-gone/
The insurance company Guardian Life hires new staff to their marketing team, including a new CMO. https://edge.winmo.com/hubnews/articles/33487
Also, John Zaldonis and Samantha Stallard offer a recognition of four brands that know the purpose of Pride Month and what they got right. https://www.winmo.com/news/four-brands-that-know-the-purpose-of-pride-month/
John Zaldonis offers his monthly deep dive into Adbeat’s Movers and Shakers report, with insights into the US Air Force, Celebrity Cruises, online auction site HiBid, and the movie industry.
The maker of such ice cream treats as Load’d Cones and Load’d Bars, Blue Bunny, makes a shift in their advertising strategy, with a new focus on digital. https://edge.winmo.com/hubnews/articles/33408
Also, John Zaldonis speaks with Samantha Stallard about five traits corporate sponsors look for in sports partners. https://www.winmo.com/news/5-traits-corporate-sponsors-look-for-in-sports-partners/
After hiring a new CMO last year, Cigna completes an agency review this year. https://edge.winmo.com/hubnews/articles/33385
Also, John Zaldonis speaks with Samantha Stallard about a new startup and technology hub in Miami, and what that means for the ad industry. https://www.winmo.com/agency-new-business/welcome-to-miami-the-new-startup-agency-hub/
John Zaldonis speaks with Johnny Ward, co-founder and CEO of Damage, an esports-centered creative marketing agency that helps their clients understand, navigate, and connect to gaming, esports, and streaming communities.
Website: https://damage-esports.com/
Freelance platform Fiverr looks to continue their rapid upward trajectory, both in growth of revenue and advertising investment. We evaluate reasons for optimism and caution as we consider this prospect moving forward. https://edge.winmo.com/hubnews/articles/33306
Also, Chuy's begins spending again for the first time since 2019! With the restaurant industry expected to rebound in a big way later this year, there's reason to believe Chuy's will exceed their peers and eventually spend even more than they did pre-pandemic. https://edge.winmo.com/hubnews/articles/33300
BONUS: check out the latest episode of the Winmo Power User Series. https://winmosupport.freshdesk.com/support/solutions/articles/1000301754-winmo-power-user-series-our-top-resources-for-sponsorship-insights
John Zaldonis, Samantha Stallard, and Joe Winter celebrate one year of the Win More Podcast with a look back at favorite moments and a look forward to the stories we hope to tell a year from now.
John Zaldonis speaks with Kate Myers and Victoria Mason of Warner Music Nashville to discuss the ways the pandemic affected the music industry from their perspective, how they use data analytics to inform their decisions, and the collaborative approach they use in their creative process.
Warner Music Nashville: https://www.warnermusicnashville.com/
John Zaldonis speaks with Dave Currie, CEO of Winmo, on the trend of the ever shorter tenures of CMOs, and what that means for the industry.
John Zaldonis speaks with Andrew Stallings, founder of Athelo Group, an athelete-marketing agency that facilitates partnerships between brands and athletes, turning audeinces into fans, and fans into advocates. https://athelogroup.com/
John Zaldonis speaks with Andrew Clark of the creative agency Humanaut and Wayne Link of the research firm MetrixLab to discuss the partnership that has formed between the two firms to incorporate data into the creative process.
Humanaut: https://www.humanaut.is/
MetrixLab: https://www.metrixlab.com/
Home loan provider Guaranteed Rate hires a new head of marketing, as they also acquire the lender Stearns Holdings. https://my.winmo.com/hubignite/corporate_profile/31899
Plus, John Zaldonis reviews AdBeat’s latest Movers and Shakers Report, with special notes of his key takeaways.
The wedding website The Knot hires a new marketing VP as they increase their ad spend going into what is expected to become a huge year of wedding seasons. https://edge.winmo.com/hubnews/articles/33183
Also, The Honest Company raises $413 million in an IPO as the company’s ad spend already outpaces what they spent last year. https://edge.winmo.com/hubnews/articles/33184
Bonus article: Will economic growth always rely on population growth? https://www.marketplace.org/2021/04/01/will-economic-growth-always-rely-on-population-growth/
Samantha Stallard joins John Zaldonis to discuss six signs that it’s time for a business to hire a digital marketing agency. https://www.entrepreneur.com/article/363810
Also, Samantha and John dive into the topic of cryptocurrencies and the opportunities they present for sports sponsorships. https://www.winmo.com/sponsorship/is-cryptocurrency-the-next-big-sports-sponsor/
Philips Electronics makes progress on their agency review by removing Dentsu from their roster, leaving three other agencies still in the running. https://edge.winmo.com/hubnews/articles/33161
Also, the Minnesota-based food company Schwan's hires a former Kraft Heinz executive as their new Marketing VP. https://edge.winmo.com/hubnews/articles/33159
Jason Blain of Herschend Family Entertainment and Alex Gue of Click Partnerships join John Zaldonis to talk about the current and future state of entertainment, tourism, and hospitality as these industries emerge from the COVID pandemic.
Harley Davidson, fresh off the heels of releasing a new strategic plan, debuts a new touring bike in time for ride season. https://edge.winmo.com/hubnews/articles/33112
Also, John Zaldonis and Samantha Stallard review a recent guest post on the Winmo blog about the post-pitch client debrief. https://www.winmo.com/agency-new-business/the-mirren-post-pitch-client-debriefing-guide/
Bonus discount code to register for Mirren Live http://mirrenlivenewyork.com/ — save $200 with the code WINMO20
Bob Lawson and Scott Duncan of Kalitta Motorsports join John Zaldonis to discuss the company’s innovative approach to sponsorships and how they have created a strong connection to Kalitta’s audiences.
Nature’s Sunshine has increased their digital investment significantly amid a strong performance to close out 2020. We discuss how high this wellness advertiser may climb this year!.https://edge.winmo.com/hubnews/articles/33050
Also, Samantha Stallard returns to the podcast to discuss her latest piece now up on the Winmo Blog. Could we be entering a new golden age for out of home advertisers? We have some thoughts! https://www.winmo.com/marketing/ooh-advertising-renaissance/
US Cellular works with a new agency partner to launch a new campaign to brand themselves as “America’s locally grown wireless.” https://edge.winmo.com/hubnews/articles/33025
Also, the pharmacy chain CVS adds hundreds of food products to their stores, in addition to rapid at-home COVID tests and behavioral healthcare offerings. https://edge.winmo.com/hubnews/articles/33024
John Zaldonis and Samantha Stallard discuss emerging brands likely to issue RFPs in Q2 2021, with a particular focus on five featured brands: Aldi, Betterment, El Pollo Loco, California Closets, and 24-Hour Fitness. https://www.winmo.com/news/emerging-brands-likely-to-issue-rfps/
The fitness and nutrition tracking app MyFitnessPal hires a new CEO following the company’s acquisition by an investment firm. https://edge.winmo.com/hubnews/articles/32943
Also, John Zaldonis sits down with himself to answer five questions he had about the ad spending habits of the top gaming companies in 2021.
Lindblad Expeditions plans to begin their 2021 voyages to remote destinations and acquires majority stakes in complementary businesses. https://edge.winmo.com/hubnews/articles/32936
Also, Great Wolf Resorts replaces their creative and media AORs as they continue an aggressive push to keep their business swimming. https://edge.winmo.com/hubnews/articles/32968
Article: Anthony Fauci reveals which activities he will and won't do now that he's vaccinated. https://www.businessinsider.com/fauci-how-behavior-activities-changed-after-covid-19-vaccination-2021-4
Delta Airlines issues a media relations RFI, in search of a PR agency to help them prepare for an upsurge in travel. https://edge.winmo.com/hubnews/articles/32921
Also, John Zaldonis sits down with Samantha Stallard to discuss five traits that corporate sponsors look for in partners. https://www.winmo.com/marketing/corporate-sponsors-partners/
Mall retailer Express reallocates their marketing dollars to paid social, among many other changes, to help the company recover from the global pandemic. https://edge.winmo.com/hubnews/articles/32879
Also, the burger chain Red Robin makes a dramatic shift to a digital-only marketing strategy that company executives call “more effective and less expensive.” https://edge.winmo.com/hubnews/articles/32894
Special guest Lara Pimentel joins the pod. As Director of Development for ProLiteracy Worldwide, Lara offers unique insight into the world of nonprofits, social responsibility efforts, and how prospecting strategies will evolve in the future. We cover all this and more!
Samantha Stallard is back to break down Hello Products, who are in the hunt for a new marketing lead. We discuss what lies ahead. https://edge.winmo.com/hubnews/articles/32855
Also, Samantha has a new blog post out detailing the 6 Surefire Ways to Turn Off CMOs. Let’s unpack exactly which mines you need to avoid. https://www.winmo.com/news/turn-off-a-cmo/
A podcast favorite returns! We once again look to Signet Jewelers, as they've announced another round of successful sales paired with ambitious plans for future growth https://edge.winmo.com/hubnews/articles/32844
Also John Zaldonis breaks down an ever-growing category and identifies some top prospects for us all to keep in mind as we turn the calendar into Q2
John Zaldonis sits down with Staci Thompson, Winmo’s Director of Client Services for Media, to discuss the ways Winmo has evolved with the ad industry, and some of the ways the pandemic will shape the industry in the coming years.
Zazzle makes a big investment in social ad spending, with a special focus on Instagram. https://edge.winmo.com/hubnews/articles/32813
Also, Lancome hires a new top marketing executive from within, promoting Anncy Rowe as Senior VP of Marketing. https://edge.winmo.com/hubnews/articles/32791
Bonus: Lancôme and CDFG wow travellers with omnichannel takeover in Hainan https://www.moodiedavittreport.com/lancome-and-cdfg-wow-travellers-with-omnichannel-takeover-in-hainan/
John Zaldonis and Samantha Stallard finish their March Madness-style prospective advertiser bracket, with Joe Winter serving as the judge. Which advertiser will make it all the way to become the top prospect? Listen in to find out.
John Zaldonis and Samantha Stallard duke it out on a March Madness-style prospective advertiser bracket, with Joe Winter serving as the judge. Which advertisers will move on to the second round? Listen in to find out.
John Zaldonis sits down with Linda Hollander, CEO of Sponsor Concierge to discuss the keys for winning new sponsorship partners.
At the end of today’s episode, Linda will have an exclusive offer for Win More Podcast listeners.
https://sponsorconcierge.com/
McCain Foods hires a new VP of Marketing to help continue the company’s aggressive strategy for growth. https://edge.winmo.com/hubnews/articles/32712
Also, Booking Holdings prepares to take full advantage of an expcected boom in interest for travel. https://edge.winmo.com/hubnews/articles/32726
Bonus: Make travel plans now before prices rise https://www.cnbc.com/2021/03/08/make-travel-plans-now-before-prices-rise-booking-holdings-ceo-glenn-fogel-.html
LL Flooring, formerly known as Lumber Liquidators, narrows down their ad placements for efficiency. https://edge.winmo.com/hubnews/articles/32719
Also, Chipotle strikes a partnership with the cosmetics brand e.l.f. to start a new burrito-themed line of cosmetics. https://edge.winmo.com/hubnews/articles/32707
LL Flooring's Lasting Legacies campaign: https://www.llflooring.com/education/s/content/a0W3i000000j4PPEAY/lasting-legacies
John Zaldonis and Samantha Stallard discuss the prospects for business travel in 2021 and how it will look different from business travel from the past. https://www.winmo.com/news/will-there-be-business-travel-this-year/
Also, John and Samantha follow up on Burger King’s bad PR week with a discussion of similar campaigns of the past — some of them successful, some not so much.
Fortune/Deloitte CEO Survey: https://www2.deloitte.com/content/dam/Deloitte/us/Documents/about-deloitte/us-fortune-deloitte-CEO-survey-january-2021-highlights.pdf
Five Funniest, Millennial-Approved Brand Accounts on Twitter: https://www.wordstream.com/blog/ws/2018/06/29/funniest-twitter-accounts
Airbnb hires a new creative AOR and launches a new campaign with a focus on attracting new hosts. https://edge.winmo.com/hubnews/articles/32672
Also, John Zaldonis offers a summary of Adbeat’s Movers and Shakers report for February, with some key takeaways.
John Zaldonis sits down with Marilyn Mead, Winmo’s Vice President of Marketing, to offer a recap of a recent webinar she co-hosted with GumGum, a technology company specializing in contextual intelligence.
Full Webinar: https://www.youtube.com/watch?v=zpgjDhBnLdY
The custom furniture company Joybird reports an increased YTD ad spend as their sales drive profitability for their parent company. https://edge.winmo.com/hubnews/articles/32648
Also, John Zaldonis sits down with Samantha Stallard to discuss awards that help agencies win new business. https://www.winmo.com/agency-new-business/agency-awards-that-win-new-business/
The Clarks Companies hires a new CMO who will work on confronting multiple challenges for the company. https://edge.winmo.com/hubnews/articles/32612
Also, John Zaldonis makes a case for the travel company VRBO as a major emerging opportunity for new business in 2021.
Fifth Third Bank expands their partnership with the Los Angeles Lakers to promote student academic achievement.
Also, the NFL closes a record year for sponsorship revenue in their recently completed season.
Bonus Webinar: 7 Ways Top Performing Partnership Teams Land and Expand Sponsorship Deals, February 25 @ 11am PT / 2pm ET
Estée Lauder Companies makes new plans to ramp up their marketing spend in the coming year. https://edge.winmo.com/hubnews/articles/32538
Also, John Zaldonis sits down with Samantha Stallard to go in-depth on NBA team sponsors and some of the changes and trends to expect in 2021.
National Debt Relief hires a new CMO to lead the company’s growth into new demographic segments. https://edge.winmo.com/hubnews/articles/32498
Also, Dr. Scholl’s makes some changes in their creative and media AORs, foreshadowing a possible new campaign in the coming months. https://edge.winmo.com/hubnews/articles/32507
John Zaldonis sits down with Zach Rosenberg of Zach Rosenberg Consulting to discuss virtual selling, pandemic-era messaging, and advertising in space.
Logitech uses the Super Bowl as a launch point for a new major ad campaign called “Defy Logic.” https://edge.winmo.com/hubnews/articles/32470
Also, John Zaldonis sits down with Samantha Stallard to discuss travel in the post-pandemic world and what that will mean for advertisers.
John Zaldonis sits down with Davina Aryeh, Chief Business Development Officer at the Latin Recording Academy, which produces the annual Latin GRAMMY Awards. John and Davina discuss how the organization approaches sponsors as partners. Plus, they predict which COVID-inspired changes are now here to stay.
John Zaldonis offers a list of four brands to be on the lookout for big plans in the first quarter: Aflac, Haverty’s Furniture, Celebrity Cruises, and Southwest Airlines.
Bonus: The Why Behind the News — a Q&A (and 2021 predictions) with the WinmoEdge team https://www.winmo.com/news/qa-with-the-winmoedge-team/
Samsung retains their digital and media AOR even as they make big new investments across all their ad channels. https://edge.winmo.com/hubnews/articles/32422
Also, John Zaldonis and Joe Winter offer thier own takes on this year’s Superbowl ads, with two hits and a miss, each.
Bonus Article: Sorry Apple, Samsung May Have Won This Round https://www.cnet.com/news/galaxy-s21-vs-iphone-12-sorry-apple-but-samsung-may-have-won-round/
An old, familiar TED talk: Simon Sinek on How Great Leaders Inspire Action (a.k.a., the Golden Circle) https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
Funko, a consumer product company catering to pop culture enthusiasts, names a new media AOR for their kid-focused brand, Snapsies. https://edge.winmo.com/hubnews/articles/32248
Also, John sits down with Samantha Stallard to discuss recent trends in rebranding. https://www.winmo.com/marketing/6-brands-giving-us-the-same-logo/
Imperfect Foods adds new marketing staff as they continue their increased ad investments from 2020. https://edge.winmo.com/hubnews/articles/32385
Also, Jet’s Pizza achieves growth through franchising, ad spending, a focus on curbside pickup and delivery, and a new loyalty rewards program. https://edge.winmo.com/hubnews/articles/32384
John sits down with Jody Osman and Israel King from the Winmo UK team to discuss the differences between selling in the US and UK, and some of the unique challenges and opportunities presented across the pond.
John Zaldonis sits down with Lisa Colantuono of the agency search consultancy AAR Partners to discuss the challenges agencies face and how they can overcome them. https://aarpartners.com/
The apparel company Bombas promotes a new line of products for the company: underwear. https://edge.winmo.com/hubnews/articles/32347
Also, Samantha Stallard offers a preview of a new report on CMO hires during this first quarter of 2021. https://www.winmo.com/marketing/new-cmo-hires-q1-2021-2/
The online secondhand clothing market Poshmark joins the list of companies issuing an IPO. https://edge.winmo.com/hubnews/articles/32297
Also, with several advertisers pulling out of the Super Bowl, JZ offers a preview of what this year’s Super Bowl ads will look like and what that means for the industry in 2021.
After making significant new investments in digital spending in 2020, ABC News looks to continue that push in the coming year. https://edge.winmo.com/hubnews/articles/32311
Also, Pep Boys hires a new CMO as they also make significant new investments in digital spending amid a rosy outlook for the next couple of years. https://edge.winmo.com/hubnews/articles/32307
Bonus Article: Outlook for Auto Industry Looks Promising in 2021, The Detroit Bureau https://www.thedetroitbureau.com/2020/11/outlook-for-auto-industry-looks-promising-in-2021/
After a several months-long review, T-Mobile replaces most of their agency relationships with a single media AOR. https://edge.winmo.com/hubnews/articles/32270
Also, Samantha Stallard discusses the Emerging Industries report and offers a preview of upcoming top spender reports for the industry. https://www.winmo.com/ad-sales/emerging-industries-report/
General Mills commits itself to personalized advertising as they shift more of their ad dollars toward digital spending. https://edge.winmo.com/hubnews/articles/32267
Also, CareerBuilder creates a listing of their own as they begin the process of seeking a new Marketing EVP. https://edge.winmo.com/hubnews/articles/32268
After making significant new investments in digital advertising in 2020, Glade pushes forward on their spending trends for 2021. https://edge.winmo.com/hubnews/articles/32236
Also, Executive Account Manager Jackie Liney offers some insight into some of the work she does with Winmo’s clients and how she helps them overcome challenges presented by the pandemic.
The NHL creates a new opportunity for their teams to begin selling ad space on player helmets. https://edge.winmo.com/hubnews/articles/32178
Also, Winmo’s Content Marketing Manager Samantha Stallard offers a preview of an upcoming eBook on emerging industries worth targeting in Q1.
CVS makes big changes in its C-Suite by creating a new Chief Customer Officer position and reshuffling their senior marketing team. https://edge.winmo.com/hubnews/articles/32209
Also, after cutting back their overall marketing budget, Bazooka Candy Brands hires ChizComm as their new PR AOR. https://edge.winmo.com/hubnews/articles/32195
Bonus Article: Trading card industry has boomed during the pandemic https://www.sportingnews.com/us/mlb/news/trading-card-industry-has-boomed-during-pandemic/10t850qdlc24c101eezddjxibg
The dating app company Bumble announces some new details regarding their IPO as they expand their marketing team.
Also, Winmo’s Vice President of Product Rob Tursi offers a peak behind the curtains of Winmo’s product development process.
Driven Brands, the parent company of Meineke Car Care and other car maintenance service brands, files for an IPO. https://edge.winmo.com/hubnews/articles/32165
Also, the New England-based outerwear company Charles River Apparel prepares for a new stage of growth as they hire a new CMO. https://edge.winmo.com/hubnews/articles/32133
Co-hosts John Zaldonis and Joe Winter discuss their favorite stories of the year, major trends for 2021, and their New Year’s resolutions.
Cetaphil rises up to become one of the fastest growing brands among Gen-Z as they hire a new digital AOR and increase their ad spending. https://edge.winmo.com/hubnews/articles/32085
Also, Winmo’s Customer Research and Strategy Manager Jennifer Day offers a peek behind the curtains of Winmo’s research request process.
Airbnb hires a new creative AOR as the company achieves a $100+ billion valuation soon after their IPO. https://edge.winmo.com/hubnews/articles/32082
Also, Winmo Industry Insights Coordinator Charlie Bell offers a peak behind the curtains of Winmo Scoops, our Slack channel dedicated to delivering brief, real-time updates from Winmo's own industry experts.
The financial tech firm Q2 hires a new CMO who is expected to help cement the company’s position as not just an industry leader, but an essential services provider. https://edge.winmo.com/hubnews/articles/32059
Also, Signet Jewelers follows up on a big spike in e-commerce activity by continuing to make new investments in their digital presence. https://edge.winmo.com/hubnews/articles/32060
Cannabis retailer MedMen struggles to overcome debt as they hire a new CRO. https://edge.winmo.com/hubnews/articles/32054
Also, Ollie’s Bargain Outlet keeps an eye out for their key demographics as they focus on the holiday season and test out some new digital initiatives. https://edge.winmo.com/hubnews/articles/32055
Article: “MedMen: Despite Best Intentions, the Best Move is to Fold” https://seekingalpha.com/article/4394161-medmen-despite-best-intentions-best-move-is-to-fold
Book Recommendation: Learned Optimism: How to Change Your Mind and Your Life, by Martin Seligman https://www.penguinrandomhouse.com/books/163862/learned-optimism-by-martin-e-p-seligman-phd/
The mattress giant Casper Sleep awakens with increased revenues, and they’re ready to spend some of it on what they hope to be a more efficient marketing operation. https://edge.winmo.com/hubnews/articles/32048
Also, Betsi Nelson, Managing Editor of Winmo Edge offers a behind-the-scenes look, along with her own insights into marketing trends for the upcoming year.
Winmo’s Director of Brand Marketing Marilyn Mead offers a recap of her presentation and overall experience at Adweek’s Elevate Publishing Event, with a look into emerging industries and the opportunities they represent to ad sellers.
Also, Marilyn dives into her take on lessons from 2020 and what they mean for the upcoming year.
DraftKings expands their operations and marketing spend as more states legalize sports gambling. https://edge.winmo.com/hubnews/articles/32014
Also, Winmo’s Content Marketing Manager Samantha Stallard offers a preview of an upcoming Winmo article with predictions of sales prospecting trends for 2021.
Magnolia Market hires their first Chief Brand Officer and invests in a major expansion of their physical presence at their home location. https://edge.winmo.com/hubnews/articles/31983
Also, Under Armour prepares a major campaign as they launch a new Stephen Curry collection made to look as good as it feels. https://edge.winmo.com/hubnews/articles/31990
Dickey’s Barbecue names a new CMO as they increase their digital ad spending and set their eyes toward international expansion. https://edge.winmo.com/hubnews/articles/31971
Also, Motel 6 tries to keep the light on through the pandemic, even as they put some distance between themselves and their former creative AOR. https://edge.winmo.com/hubnews/articles/31975
Checkers will soon start working with a new media AOR as they continue adjusting to the pandemic and begin offering some significant new menu items. https://edge.winmo.com/hubnews/articles/31973
Also, after going a year without one, Credit Sesame hires a new head of marketing as they make major acquisitions, with international ambitions. https://edge.winmo.com/hubnews/articles/31969
Petco prepares for an IPO as they select a new creative AOR and step up to meet the challenge of ever-stiffer competition. https://edge.winmo.com/hubnews/articles/31962
Also, Old Spice launches a major social media campaign to promote the brand and help launch some new products, with some impressive prizes up for grabs. https://edge.winmo.com/hubnews/articles/31960
Bonus Article: “Why do Axe and Other Men’s Body Washes Smell That Way?” https://www.theatlantic.com/health/archive/2018/12/scent-of-a-man/577081/
Merrell walks a new path to celebrate “Go Take a Hike” day with a clever campaign to promote walking to close-by places. https://edge.winmo.com/hubnews/articles/31910
Also, the dating app Bumble gets acquired, hires a new Chief Brand Officer to round out their marketing team, and makes preparations for an IPO. https://edge.winmo.com/hubnews/articles/31904
The Jones Soda Company hires a new President, who undertakes a huge shake-up in the company’s marketing strategy, with impressive results. https://edge.winmo.com/hubnews/articles/31883
Also, the sandwich shop Potbelly tests the digital advertising waters as they look for ways to escape their dependence on central business district locations. https://edge.winmo.com/hubnews/articles/31882
Bonus: We Love BuHi Guide to Buford Highway https://www.welovebuhi.org/shuffle/
Lululemon makes significant new investments in ad spending as they hire a new creative AOR and push an international expansion. https://edge.winmo.com/hubnews/articles/31871
Also, Party City beats their expected earnings and continues their focus on digital channels to survive through post-Halloween, intra-pandemic times. https://edge.winmo.com/hubnews/articles/31874
Guitar Center makes big plans for a major digital ad spending increase for the holiday season to make up for heavy in-store sales losses. https://edge.winmo.com/hubnews/articles/31862
Also, VF Corporation acquires the downtown New York City street wear fasion company Supreme in a multi-billion dollar deal. https://edge.winmo.com/hubnews/articles/31861
Heineken makes a big move to consolidate all their creative work to a new agency under the Publicis umbrella. https://edge.winmo.com/hubnews/articles/31843
Also, LifeScan, makers of high-tech glucose monitoring products, hires a new CMO to help develop new partnerships and build greater brand awareness of their OneTouch brand. https://edge.winmo.com/hubnews/articles/31845
Adult Swim teams up with Miracle Seltzer to offer a limited edition Pickle Rick Seltzer to be sold online and in a few select cities. https://edge.winmo.com/hubnews/articles/31844
Also, Joann launches a new campaign titled “Working from Home with Phyllis,” featuring Phyllis Smith from the NBC sitcom The Office. https://edge.winmo.com/hubnews/articles/31836
Evolus, marketer of Jeuveau, a prescription treatment for eyebrow wrinkles, promotes their CMO to the position of Chief Commercial Officer. https://edge.winmo.com/hubnews/articles/31818
Also, Lonely Planet hires a new PR AOR, with preparations possibly underway for the post-pandemic era. https://edge.winmo.com/hubnews/articles/31821
Inspire Brands signs an agreement to acquire Dunkin’ Brands for over $11 billion. https://edge.winmo.com/hubnews/articles/31825
Also, Purina promotes their President to become the company’s first female CEO. https://edge.winmo.com/hubnews/articles/31823
Bonus Resource: 100+ Brands Planning in Q4 https://www.winmo.com/agency-new-business/100-brands-planning-in-q4/
Michigan-based New Holland Brewing Company names a new head of marketing, following a significant rebranding effort. https://edge.winmo.com/hubnews/articles/31806
Also, Hershey's announces a comprehensive media agency review that will last through Q2 next year. https://edge.winmo.com/hubnews/articles/31803
Bonus Video: Reese's robotic Halloween door brings candy to your doorstep https://www.youtube.com/watch?v=oq3yxLNzMLQ
Women’s telehealth company Nurx wins a new round of funding as they promote their Marketing VP to CMO. https://edge.winmo.com/hubnews/articles/31785
Also, health supplement company HumanN names a new PR AOR as they significantly increase their ad spending. https://edge.winmo.com/hubnews/articles/31788
The Sears car battery brand DieHard finally ends its 10-year advertising hiatus with a vengeance, following an acquisition by Advance Auto Parts https://edge.winmo.com/hubnews/articles/31778
Also, Continental Mills, makers of Krusteaz Pancake Mix and other pantry items, hires a new Chief Growth Officer, with a possible eye toward revitalized ad spending. https://edge.winmo.com/hubnews/articles/31780
Samantha Stallard joins regular co-hosts John Zaldonis and Joe Winter for a more in-depth discussion on the future of online advertising. What happens if digital advertising is a bubble, and what does it mean for advertisers?
What happens if online advertising is just a big, fat bubble? https://www.marketplace.org/shows/marketplace-tech/online-advertising-google-antitrust-facebook-targeted-ads-data-collection
Kohl’s sees tremendous growth in athleisure as they prepare to launch a new brand of their own. https://edge.winmo.com/hubnews/articles/31750
Kohl’s CEO Interview: https://nrf.com/video/nrf-retail-leadership-series-michelle-gass-ceo-kohls
Also, Retro Fitness secures new funding to help them open new locations and invest in new ad spending. https://edge.winmo.com/hubnews/articles/31749
Bonus Link: What happens if online advertising is just a big, fat bubble? https://www.marketplace.org/shows/marketplace-tech/online-advertising-google-antitrust-facebook-targeted-ads-data-collection
Acura launches a new campaign to promote their new sport sedan, with ads running in multiple languages. https://edge.winmo.com/hubnews/articles/31734
Also, Energizer Holdings hires a new creative and strategy AOR for their auto care brands. https://edge.winmo.com/hubnews/articles/31733
Under Armour announces a major shift in their strategy to keep up with the demands of the global pandemic and innovate to a customer-led model. https://edge.winmo.com/hubnews/articles/31729
Also, 1-800-Flowers creates a vacancy in their CMO office as they promote their incumbent CMO to President. https://edge.winmo.com/hubnews/articles/31728
Constellation Brands opens up a new D2C channel through an acquisition as they ramp up their ad spending for the remainder of their fiscal year. https://edge.winmo.com/hubnews/articles/31710
Also, The Economist hires a new CMO and launches a new campaign to highlight and promote their election coverage. https://edge.winmo.com/hubnews/articles/31716
Bonus: Ad Fontes Interactive Media Bias Chart: https://www.adfontesmedia.com/interactive-media-bias-chart-2/
The emerging dairy-free oats snack brand Brekki hires a new AOR following an acquisition by Cedar’s Foods. https://edge.winmo.com/hubnews/articles/31708
Also, Santander Bank looks to expand their footprint and invest in partnerships as they hire a new CMO. https://edge.winmo.com/hubnews/articles/31711
The makeup brand for teens and tweens Petite ’n Pretty, hires a new agency to help them boost brand awareness and sales. https://edge.winmo.com/hubnews/articles/31699
Also, Wild Alaskan Co sees their subscriptions swell over the course of the pandemic, leading the company to hire a new VP of Marketing. https://edge.winmo.com/hubnews/articles/31700
Saucony, an established brand with a long history of specializing in running shoes, is on the hunt for a new CMO. https://edge.winmo.com/hubnews/articles/31688
Also, the dating app known as Hinge sees a huge increase in demand. With that new revenue, they are reinvesting heavily in their marketing. https://edge.winmo.com/hubnews/articles/31689
Look who’s back! Hilton launches their first post-COVID campaign in hopes to pivot from a business-focused clientele to families seeking a break from the seemingly endless crisis. https://edge.winmo.com/hubnews/articles/31683
Also Nuts.com has had a banner year with increased demand and spending for the first three quarters of 2020. Could there be room for even more growth in Q4? https://edge.winmo.com/hubnews/articles/31655
UK-based Brompton Bicycle names a new US-based PR AOR as they try to hop the pond over to our side. https://edge.winmo.com/hubnews/articles/31664
Also, the West Coast health insurance exchange Covered California navigates regulatory uncertainty even as they hire a new creative and media AOR. https://edge.winmo.com/hubnews/articles/31667
Luke’s Lobster makes big adjustments in response to the pandemic, with an online ordering system and DIY meal kits, in addition to possibly ending their search for a new Marketing VP. https://edge.winmo.com/hubnews/articles/30465
Also, Pernod Ricard is back in the news as they’ve named an AOR and made big investments in digital ad spending and new ventures. https://edge.winmo.com/hubnews/articles/31652
Quest Nutrition capitalizes on their advantages in the marketplace, hiring a new Chief Marketing Officer and pumping up their digital ad spending. https://edge.winmo.com/hubnews/articles/31647
Also, the ski resort management company Powdr hires a new media agency as they buckle in for a season that will be unlike any they managed before. https://edge.winmo.com/hubnews/articles/31648
Bonus Content: CDC guide to staying safe through holiday celebrations https://www.cdc.gov/coronavirus/2019-ncov/daily-life-coping/holidays.html
Ace Hotel reduces their ad spending in the wake of the pandemic, but hires a new Global Marketing Head with industry experience. https://edge.winmo.com/hubnews/articles/31641
Also, in the wake of launching a new media property, Penske Media pushes up their digital spending and hires a new Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31640
Bonus video: Kamal Sinclair of the Sundance Institute’s New Frontier Program with The Neurodiversity Project https://www.youtube.com/watch?v=c2bGdUGXF7U
ESPN launches a new, national campaign as they spend aggressively to promote their ESPN+ streaming service. https://edge.winmo.com/hubnews/articles/31634
Also, Wholesome, makers of organic sweeteners, increases their digital spending as they hire a new creative agency of record. https://edge.winmo.com/hubnews/articles/31635
In the wake of a major upheaval in their marketing team, Red Bull promotes a new Chief Marketing Officer from within. https://edge.winmo.com/hubnews/articles/31618
Also, Vice Media makes some changes of their own in the wake of declining readership. Among those changes, they’ve hired their first global Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31620
Lands’ End adjusts their brick and mortar store plans as they increase their ad spending ahead of the holiday season. https://edge.winmo.com/hubnews/articles/31604
Also, Brown-Forman shifts around their ad spending to focus more on digital platforms and social video to boost their brands, including Jack Daniel’s and Woodford Reserve. https://edge.winmo.com/hubnews/articles/31601
Blog post: What agencies should be doing six months into Covid. https://www.winmo.com/covid-19/ad-agencies-should-be-doing/
The West coast style clothing retailer Tilly’s hires a new Chief Digital Officer and a marketing Vice President even as they leave their Chief Marketing Officer position unfilled. https://edge.winmo.com/hubnews/articles/31598
Also, the Mars company begins the process of rebranding Uncle Ben’s to become Ben’s Original, leaving open the potential for a major new, multi-channel ad spending campaign. https://edge.winmo.com/hubnews/articles/31594
Golden Chick spreads its wings with a jump in digital ad spending after hiring a new Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31579
Also, the premium kitchen products retailer Sur La Table exits bankruptcy protection through a joint venture acquisition, and hires a new PR agency. https://edge.winmo.com/hubnews/articles/31586
Spanx adds two new Vice Presidents to their marketing team as they ratchet up their digital display ad spending. https://edge.winmo.com/hubnews/articles/31572
Also, after a six-month-long vacancy, Nutraceutical hires a new Chief Marketing Officer and fills a slew of other positions, with aggressive plans for growth in the coming year. https://edge.winmo.com/hubnews/articles/31571
Bonus Link: Nutraceutical CMO Maura Cannon Dick’s interview on the Where Brains Meet Beauty podcast https://blubrry.com/where_brains_meet_beauty/44998847/
Pier 1 Imports hires a new Chief Marketing Officer, following a bankruptcy and acquisition by Retail eCommerce Ventures. https://edge.winmo.com/hubnews/articles/31550
Also, Hoka One One, a sneaker brand from Deckers, capitalizes and reinvests in its recent success with a sharp increase in digital ad spending. https://edge.winmo.com/hubnews/articles/31557
Harry Rosen hires a new Chief Marketing Officer and rolls out a new brand platform and digital experience. https://edge.winmo.com/hubnews/articles/31543
Also, Focus Brands, the franchisor and operator of many familiar specialty food and restaurant brands, overhauls their entire leadership team. https://edge.winmo.com/hubnews/articles/31536
Bonus link: Ian Rosen’s interview on the Leaders by Ivey podcast: https://www.ivey.uwo.ca/news/podcast/2020/07/tailor-making-a-digital-experience-with-ian-rosen/
After adding on a large cadre of new marketing personnel, T-Mobile initiates a review of their media account. https://edge.winmo.com/hubnews/articles/31540
Also, CopperPoint Mutual Insurance names a new Chief Marketing Officer who will lead the company’s marketing team through possible shifts in agency relationships and advertising strategies. https://edge.winmo.com/hubnews/articles/31536
Essentia water names a new CEO and seeks a new CMO, with a possible revival in ad spending on the way. https://edge.winmo.com/hubnews/articles/31520
Also, Impossible Foods doubles down on its pursuit in turning plant-based meat alternatives into a mass market product. https://edge.winmo.com/hubnews/articles/31522
Mazda hires a permanent Chief Marketing Officer as they navigate the challenges presented by the coronavirus pandemic. https://edge.winmo.com/hubnews/articles/31505
Also, in what is called the biggest beer deal of the year, Yuengling strikes a partneership with Molson Coors to expand their distribution nationwide. https://edge.winmo.com/hubnews/articles/31504
The emerging cloud-based database company AirTable lands a major round of funding, along with an infusion of new marketing talent. https://edge.winmo.com/hubnews/articles/31490
Also, SiriusXM begins a transition of CEOs that will last through the end of the year, with their Sales, Marketing and Operations President set to take the reins in the new year. https://edge.winmo.com/hubnews/articles/31489
French fashion company Maison Margiela makes big changes in their C-suite, with new Chief Executive and Chief Marketing Officers. https://edge.winmo.com/hubnews/articles/31430
Also, the emerging yoga brand ALO Yoga shows that they know their target audience and how to reach them by hiring a slew of new managers and directors to their marketing team, with a focus on digital spending and influencer marketing. https://edge.winmo.com/hubnews/articles/31476
Bleach-free hair dye brand oVertone Haircare prepares for a spike in ad spending in time for the fourth quarter. https://edge.winmo.com/hubnews/articles/31477
Also, footwear company Crocs keeps their Chief Marketing Officer position vacant, but promotes an Executive Vice President from within to become their new President. https://edge.winmo.com/hubnews/articles/31476
The innovative online bank Chime lands a major funding round, which will help them increase their ad spend to reach young audiences. https://edge.winmo.com/hubnews/articles/31468
Also, Groupon loses their top executives as the company struggles to innovate and restore their previous levels of revenue through the pandemic. https://edge.winmo.com/hubnews/articles/31466
eBay experiences a major turnover in executive management and is now searching for a new Chief Marketing Officer https://edge.winmo.com/hubnews/articles/31454
Also, the emerging journaling company Silk and Sonder lands a major round of seed funding as they prepare a major push into the marketplace. https://edge.winmo.com/hubnews/articles/31448
The private label clothing manufacturer Delta Galil purchases the clothing brand Bare Necessities from Wal-Mart, opening the door for new opportunities. https://edge.winmo.com/hubnews/articles/31419
Also, in the wake of pandemic-related struggles and pressures of a possible takeover, Cracker Barrel hires a new Chief Marketing Officer to lead the company’s marketing strategy. https://edge.winmo.com/hubnews/articles/31433
Subway launches a new campaign and makes big ad investments around football season. https://edge.winmo.com/hubnews/articles/31425
Also, the National Wildlife Federation taps a new creative and strategic agency of record to raise awareness around wildlife protection, even as they strike partnerships with artists and community organizations. https://edge.winmo.com/hubnews/articles/31428
Online game platform Roblox hires their first Chief Marketing Officer as they navigate the challenges presented by their fast-growing user base. https://edge.winmo.com/hubnews/articles/31410
Also, the NBA hires MediaLink as a consultant to launch a review of their media account. https://edge.winmo.com/hubnews/articles/31405
Celebrity Cruises offers big incentives to pre-book cruise tickets as they search for a new PR agency of record and ramp up ad spending. https://edge.winmo.com/hubnews/articles/31400
Also, Cincinnati-based Gold Star Chili, makers of your favorite chili mac, taps two agencies as they buck pandemic sales trends and set their eyes on a major expansion. https://edge.winmo.com/hubnews/articles/31399
Echelon Fitness hires their first Chief Marketing Officer and significantly ramps up their ad spending, even as they fight legal challenges from Peloton. https://edge.winmo.com/hubnews/articles/31385
Also, Ski Utah makes an attempt to rescue the upcoming ski season, with some assistance from their recently hired PR Agency of Record. https://edge.winmo.com/hubnews/articles/31398
AB InBev decides against an agency review and retains their incumbent media agency. https://edge.winmo.com/hubnews/articles/31384
Also, the Purple mattress company pulls ahead of their fiercest competitors. But rather than rest on their laurels, they have aggressively increased thier ad spending across all channels. https://edge.winmo.com/hubnews/articles/31377
We start by revisiting Woodford Reserve, who's Kentucky Derby themed campaign will reach it's finale as the race is run this Saturday. What clues can we use to predict what's coming next for the popular bourbon brand? https://edge.winmo.com/hubnews/articles/30544
Also Oatly continues to make waves, as rumors of an IPO and/or acquisition bid have begun to surface. Oatly's digital investment has been markedly increased over the past month or so, and we're bullish on this opportunity moving forward. https://edge.winmo.com/hubnews/articles/31378
The online secondhand clothing market Poshmark pulls back their TV ad spending as they accelerate their digital investments. https://edge.winmo.com/hubnews/articles/31357
Also, KFC is — for now — no longer “finger lickin’ good,” for public health reasons. But in the meantime, they’re now offering a new line of secret recipe french fries. https://edge.winmo.com/hubnews/articles/31361
The dog food delivery service The Farmer’s Dog spends ad dollars on the TV airwaves like a dog in heat. https://edge.winmo.com/hubnews/articles/31350
Also, you may have heard of Facebook. They’re constantly in the news, so ICYMI Facebook is searching for a new Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31349
The fast casual personal artisan pizza chain Pieology hires their first Chief Marketing Officer, with an aggressive agenda for growth. https://edge.winmo.com/hubnews/articles/31336
Also, Sling TV reduces their digital ad spending but begins a new campaign to get ready for a possible ramp up in the fourth quarter. https://edge.winmo.com/hubnews/articles/31342
Private health insurance marketplace eHealth hires their first Chief Marketing and Data Officers as they ramp up their ad spending across multiple channels. https://edge.winmo.com/hubnews/articles/31312
Also, outdoor gear retailer Backcountry loses a marketing Senior Vice President but gains a new Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31333
Lagunitas Brewing Company taps (pun not intended) a new CMO amid other marketing team appointments. We explore what that means for their business, and their vertical, moving forward. https://edge.winmo.com/hubnews/articles/31327
Also, Mercato (an e-grocery delivery advertiser) names their first-ever CMO. This comes shortly after a new funding round and category growth, all pointing towards increased future spending. https://edge.winmo.com/hubnews/articles/31316
TikTok hires a new agency amid the threat of a U.S. ban, pledging that they are not going anywhere anytime soon. https://edge.winmo.com/hubnews/articles/31299
Also, high-end in-ear monitor manufacturer 64 Audio hires their first-ever CMO. We believe this is a solid precursor to renewed digital activity moving forward. https://edge.winmo.com/hubnews/articles/31254
Alzheimer's Association brings on board a new digital fundraising partner. Could this signal increased investment for the remainder of 2020? https://edge.winmo.com/hubnews/articles/31289
Also, dating apps conquer COVID! That at least seems to be the case for OkCupid, who have increased their spending throughout the pandemic. https://edge.winmo.com/hubnews/articles/31277
beIN Sports launches a new campaign ahead of the restart of European soccer leagues. https://edge.winmo.com/hubnews/articles/31280
Also, Helen of Troy shuffles their agency roster amid spending decreases. We're anticipating a bounce-back this fall. https://edge.winmo.com/hubnews/articles/31278
HR and payroll services provider Spur hires an agency of record and launches their first major ad campaign. https://edge.winmo.com/hubnews/articles/31266
Also, the University of Phoenix launches a new partnership Woz Enterprise and assigns a new media partner amid an increase in their national TV ad spend. https://edge.winmo.com/hubnews/articles/31267
Icebreaker hires new members for its marketing team and makes major new investments in digital ad spending. https://edge.winmo.com/hubnews/articles/31239
Also, the long-struggling retailer J. C. Penney reduces their ad spending amid an ongoing bankruptcy and multiple takeover bids. https://edge.winmo.com/hubnews/articles/31217
McDonald’s is on the verge of a bounce back in ad spending with a substantial marketing push in the second half of the year. https://edge.winmo.com/hubnews/articles/31252
Also, the rapidly growing lunch chain Chicken Salad Chick hires their new Chief Marketing Officer from within the company, promoting Tom Carr to the top role. https://edge.winmo.com/hubnews/articles/31255
Bonus Content: NPR Interview with Stacy Brown, co-founder of Chicken Salad Chick https://www.npr.org/2019/12/19/789906983/chicken-salad-chick-stacy-brown
Fitness apparel brand Athleta names a new Chief Digital Officer and an interim Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31229
Also, the southeast region-based shoe retailer Shoe Station makes new investments to overhaul their digital strategy, naming Red Square Agency as their agency of record. https://edge.winmo.com/hubnews/articles/31230
Peleton hires Dara Treseder as thier new CMO as the company plans for their winter season campaigns. https://edge.winmo.com/hubnews/articles/31234
Also, Budweiser begins offering an alcohol-free beer, Bud Zero, as a healthy option, through a partnership with former NBA star Dwayne Wade. https://edge.winmo.com/hubnews/articles/31232
Michigan-based utility company Consumers Energy names a new creative agency as they increase their digital ad spending. https://edge.winmo.com/hubnews/articles/31225
Also, truck rental company Ryder System launches their first major national campaign in six years to highlight their logistics services. https://edge.winmo.com/hubnews/articles/31223
Apple promotes a new Senior Vice President of Worldwide Product Marketing to replace the company’s iconic Phil Schiller, who is now an Apple Fellow. https://edge.winmo.com/hubnews/articles/31207
Also, The Alkaline Water Company, makers of Alkaline88, wastes no time in planning out their next multi-channel campaign right after hiring a creative agency of record. https://edge.winmo.com/hubnews/articles/31212
Starbucks spends more on TV and less on digital as they plan out their Fall promotions and reopen stores. https://edge.winmo.com/hubnews/articles/31202
Also, J&J Snack Foods, the maker of familiar snacks like Icee and Superpretzel, temporarily pulls back their ad spending as they ride out the pandemic. https://edge.winmo.com/hubnews/articles/31203
Bonus Article: The Uncertain Future of Post-Pandemic Starbucks https://marker.medium.com/the-case-for-shorting-starbucks-388a91e65421
Tire and car maintenance company Monro makes strategic moves toward SEO and a partnership with Amazon to reach consumers stuck at home. https://edge.winmo.com/hubnews/articles/31193
Also, The Container Store reopens their retail locations and makes adjustments in their marketing strategy for increased reliance on eCommerce. https://edge.winmo.com/hubnews/articles/31190
Harley-Davidson revs their production back up, and their advertising with it, with a campaign that includes a video spot directed by Jason Momoa. https://edge.winmo.com/hubnews/articles/31186
Also, the website builder Wix gains some self-awareness on the ubiquity of their ads by producing a tongue-in-cheek ad and spending more on ads. https://edge.winmo.com/hubnews/articles/31185
The leading small tomato brand NatureSweet hires a new agency of record as they shift their ad spending to digital. https://edge.winmo.com/hubnews/articles/31177
Also, Chipotle promotes online orders through their app and website as they triple their spending on digital ad channels. https://edge.winmo.com/hubnews/articles/31174
Land O’Lakes redesigns their packaging, hires a new Chief Marketing Officer, and invests in digital ad spending. https://edge.winmo.com/hubnews/articles/31158
Also, the membership platform for artists Patreon hires their first head of marketing and spends heavily on their ad spend following a major round of funding. https://edge.winmo.com/hubnews/articles/31153
Bonus Article: https://www.smithsonianmag.com/smart-news/mia-land-olakes-iconic-indigenous-woman-departs-packaging-mixed-reactions-180974760/
Iceland Tourism hires a new Agency of Record to help them launch an ad campaign under the theme: Looks like you need to let it out. https://edge.winmo.com/hubnews/articles/31129
Also, A Place for Mom makes major investments in social ad spending to reach younger consumers who may be helping their parents find the right retirement community. https://edge.winmo.com/hubnews/articles/31134
Tepper Sports and Entertainment announces a new Major League Soccer team to play in Charlotte, North Carolina. https://edge.winmo.com/hubnews/articles/31123
Also, Dunkin’ Brands hires their first Chief Digital and Strategy Officer and rounds out their digital team with new Senior Vice President hires. https://edge.winmo.com/hubnews/articles/31127
The STEAM-based education company GoldieBlox expands their C suite with a new Chief Marketing Officer and Chief Content Officer. https://edge.winmo.com/hubnews/articles/31118
Also, Wyndham Hotels makes a big shift in their marketing strategy through a focus on generous promotions and local advertising. https://edge.winmo.com/hubnews/articles/31121
Bonus Article: Socially Distant “Vertical Concerts” are Gaining Popularity in Ukraine https://liveforlivemusic.com/news/vertical-concerts-ukraine-video/
Little Caesars makes big investments across all channels, especially paid social advertising. https://edge.winmo.com/hubnews/articles/31111
Also, Schnuck Markets hires their first Chief Marketing Officer as they increase their digital ad spending and sell their in-store pharmacies to CVS. https://edge.winmo.com/hubnews/articles/31096
Sonic makes big investments in promotions, consumer data, and digital ad spend. https://edge.winmo.com/hubnews/articles/31098
Also, Goldman Sachs launches a new campaign to promote their Marcus online banking brand. https://edge.winmo.com/hubnews/articles/31096
Weedmaps is growing and in search of a new PR agency of record. https://edge.winmo.com/hubnews/articles/31090
Also, Dollar Tree hires a new Chief Executive Officer from within, promoting their President and Chief Operating Officer to the position. https://edge.winmo.com/hubnews/articles/31078
Miami University in Ohio makes a big push in TV advertising as they hire a new Chief Marketing and communications Officer. https://edge.winmo.com/hubnews/articles/31079
Also, used car dealer Vroom goes public and makes a significant ad spend increase with their first major campaign. https://edge.winmo.com/hubnews/articles/31078
The incumbent Chief Marketing Officer at Christie’s makes a departure as ad spending decreases and live auctions continue their hiatus. https://edge.winmo.com/hubnews/articles/31073
Also, Babybel invests a little extra in digital advertising as they launch a new ad campaign called “Join the Goodness.” https://edge.winmo.com/hubnews/articles/31074
Slalom Consulting hires their first Chief Marketing Officer as they increase their digital ad spending by more than tenfold. https://edge.winmo.com/hubnews/articles/31059
Also, Aaron’s Rent-to-Own taps a new agency of record and pushes forward with a significant boost to their TV ad spending. https://edge.winmo.com/hubnews/articles/31060
HempFusion receives major funding as they hire their first Chief Marketing Officer and increase their digital ad spending. https://edge.winmo.com/hubnews/articles/31053
Also, Bed Bath and Beyond responds to the impact of the COVID crisis by shutting down retail locations and increasing their investments in digital spending and online shopping. https://edge.winmo.com/hubnews/articles/31056
Remy Cointreau’s Chief Marketing Officer makes a departure even as the company sees a significant increase in ad spending. https://edge.winmo.com/hubnews/articles/31038
Also, Levi Strauss makes plans for their fall campaign as they intensify their focus on online sales. https://edge.winmo.com/hubnews/articles/31047
General Motors shuffles around their executive marketing team amid a major increase in digital display ad spending. https://edge.winmo.com/hubnews/articles/31029
Also, General Mills experiences a year-over-year surge in online sales as they reverse course to make major new investments in ad spending. https://edge.winmo.com/hubnews/articles/31032
GlaxoSmithKline Consumer Health taps a new agency of record for digital and social after naming an interim Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31022
Also, Warner Music Group names Eric Wong as their new President and Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/31024
Consumer products company Edgewell Personal Care taps a new agency of record after hiring a new North American President. https://edge.winmo.com/hubnews/articles/31015
Also, alcohol beverage producer Constellation Brands shifts their advertising focus online as they see a spike in consumer demand. https://edge.winmo.com/hubnews/articles/31014
United Natural Foods taps a new Chief Marketing Officer as they wrap up their acquisition of Supervalu. https://edge.winmo.com/hubnews/articles/31004
Also, Ombraz Sunglasses engages a new PR agency of record to support upcoming launches of their new products Dolomite and Leggero. https://edge.winmo.com/hubnews/articles/30992
Super Coffee taps a new social media agency of record as they begin to invest in digital ad spending. https://edge.winmo.com/hubnews/articles/30991
Also, call center software maker Talkdesk hires a new Chief Marketing Officer and seeks out a new Marketing Vice President. https://edge.winmo.com/hubnews/articles/30988
GoDaddy parts ways with their Chief Brand Officer following a four-fold increase in digital spending. https://edge.winmo.com/hubnews/articles/30971
Also, Rite Aid appoints a new Chief Customer and eCommerce Officer to oversee their online channels through a rebranding effort. https://edge.winmo.com/hubnews/articles/30965
CBD company Receptra Naturals names a new Chief Marketing Officer and a new Chief Revenue Officer. https://edge.winmo.com/hubnews/articles/30958
Also, the luxury apparel and accessories company Vince increases their digital efforts to retain and engage their customers through the coronavirus pandemic. https://edge.winmo.com/hubnews/articles/30955
GlaxoSmithKline promotes from within to find an interim Chief Marketing Officer as they launch a new ad campaign and begin testing a coronavirus vaccine. https://edge.winmo.com/hubnews/articles/30943
Also, The Grommet promotes their Chief Marketing Officer to President through a time of low spending. https://edge.winmo.com/hubnews/articles/30949
Bacardi launches their first ad campaign specific to the coronavirus lockdowns. https://edge.winmo.com/hubnews/articles/30936
Also, L.L. Bean hires a new Chief Marketing Officer and releases a Staycation Summer Guide in time for stores to begin reopening. https://edge.winmo.com/hubnews/articles/30938
Electronics recycling service ecoATM Gazelle hires a new agency of record to ramp up for a major push in digital spending. https://edge.winmo.com/hubnews/articles/30927
Also, CarMax features the famous Jeopardy champion Ken Jennings in a new campaign targeted toward a wide audience base. https://edge.winmo.com/hubnews/articles/30929
Benchmade Knife Company hires a new marketing VP and announces some promotions from within. https://edge.winmo.com/hubnews/articles/30914
Also, Gympass receives a major round of funding as they hire a new CEO and marketing team, along with a new agency of record. https://edge.winmo.com/hubnews/articles/30915
National Debt Relief begins their search for a new Chief Marketing Officer. https://edge.winmo.com/hubnews/articles/30911
Also, eco-friendly dog product company West Paw hires a new Sales and Marketing VP amid a major new product launch. https://edge.winmo.com/hubnews/articles/30902
Budget Blinds selects a new agency of record for creative and media straetgy. https://edge.winmo.com/hubnews/articles/30881
Also, DoorDash increases their ad spending as they secure a new $400 million round of funding. https://edge.winmo.com/hubnews/articles/30903
Jeep transitions their budget away from national TV buys to digital spending. https://edge.winmo.com/hubnews/articles/30887
Also, Pernod Ricard hires a new CEO and a new CMO, along with a whole new marketing team. https://edge.winmo.com/hubnews/articles/30883
Kimberly-Clark hires a new Chief Marketing and Digital Officer and boosts charitable giving for coronavirus relief efforts. https://edge.winmo.com/hubnews/articles/30878
Also, Home Depot increases their digital display ad spending to reach more consumers stuck at home. https://edge.winmo.com/hubnews/articles/30872
Celebrity-based alcohol delivery app GrapeStars hires a new PR agency of record and makes plans for new growth. https://edge.winmo.com/hubnews/articles/30867
Also, flour-based food alternative EggLife hires a new marketing vice president amid fresh efforts to reach new audiences. https://edge.winmo.com/hubnews/articles/30868
Party City and Dick’s Sporting goods both make new investments in digital display ad spending as e-commerce sales surge through the COVID crisis. Meanwhile, both of these retailers are gradually reopening their stores. We’ll discuss what all that means for their anticipated ad spending.
More on Party City: https://edge.winmo.com/hubnews/articles/30859
More on Dick's Sporting Goods: https://edge.winmo.com/hubnews/articles/30856
The Toy Association taps a new PR agency of record for their upcoming virtual event, Toy Fair Everywhere. https://edge.winmo.com/hubnews/articles/30811
Also, NFL On Location Experiences hires a new CMO to help the company tackle some big challenges in the coming months. https://edge.winmo.com/hubnews/articles/30831
Bonus: 12 Tips for a Successful Virtual Conference https://www.leadinglearning.com/virtual-conference-tips/
The Art of Virtualizing Live Events https://www.winmo.com/covid-19/the-art-of-virtualizing-live-events/
Five Below pushes forward with a strong shift toward digital spending and new social media initiatives. https://edge.winmo.com/hubnews/articles/30832
Also, Dave & Buster’s taps a new creative agency of record as they gradually begin reopening their locations. https://edge.winmo.com/hubnews/articles/30824
California craft brewery Hangar 24 hires their first CMO and reopens their dining rooms after coronavirus closures. https://edge.winmo.com/hubnews/articles/30817
Also, grocery store chain Cub Foods selects a new agency of record a year after promoting a new marketing leader. https://edge.winmo.com/hubnews/articles/30821
Copper Mountain Resort taps a new agency of record ahead of their expected reopening in July. https://edge.winmo.com/hubnews/articles/30807
Also, E-commerce-based outdoor sporting goods company Summit Sports begins their search for a new leader for their marketing team. https://edge.winmo.com/hubnews/articles/30810
Bonus: “Is it time to worry about ski season and coronavirus?” from Salt Lake Magazine: https://www.saltlakemagazine.com/is-it-time-to-worry-about-next-ski-season-and-coronavirus/bb
Mortgage company Guaranteed Rate searches for a new CMO amid an increase in ad spending. https://edge.winmo.com/hubnews/articles/30800
Also, Warner Brothers taps a new President and a new CMO in charge of global kids, young adults, and classics. https://edge.winmo.com/hubnews/articles/30801
TJX temporarily decreases their ad spend, but not for long, as they are now gradually reopening their stores. https://edge.winmo.com/hubnews/articles/30787
Also, Dr. Reddy’s Laboratories experiences a surge in demand and invests in new technology amid the global pandemic. https://edge.winmo.com/hubnews/articles/30790
VMware hires a new CMO and other members of its marketing team as they focus on cloud and remote workplace services. https://edge.winmo.com/hubnews/articles/30776
Also, Fairygodboss searches for their first head of marketing amid a major increase in digital display ad spending. https://edge.winmo.com/hubnews/articles/30779
e.l.f. Cosmetics increases their digital marketing investment to reach young audiences stuck at home. https://edge.winmo.com/hubnews/articles/30768
Also, Chuy’s Tex-Mex increases their their ad spend amid a new focus on delivery and pickup. https://edge.winmo.com/hubnews/articles/30769
On today's show, footwear company Steve Madden increases their investments in digital advertising to drive continued e-commerce activity. https://edge.winmo.com/hubnews/articles/30756
Also, Bolthouse Farms taps a new PR agency of record after restructuring their media team. https://edge.winmo.com/hubnews/articles/30759
telemedicine startup CovidMD taps their first CMO and CEO. https://edge.winmo.com/hubnews/articles/30722
Also, Haverty’s Furniture returns to TV advertising with their first campaign since their temporary store closures. https://edge.winmo.com/hubnews/articles/30737
Verb Energy taps a new PR agency of record to fuel brand awareness. https://edge.winmo.com/hubnews/articles/30719
Also, Calming drinks company Recess adds new products to their existing lineup. https://edge.winmo.com/hubnews/articles/30718
Sports drink brand Bodyarmor launches their biggest ad campaign to-date and hires three new members to their marketing team. https://edge.winmo.com/hubnews/articles/30715
Also, luggage company Away Travel raises $100 million in funding to expand its product lines amid coronavirus relief efforts and an increase in digital display ad spending. https://edge.winmo.com/hubnews/articles/30704
Trulieve expands in Florida with a new dispensary in Orlando, launches a new product, and offers discounts for online orders: https://edge.winmo.com/hubnews/articles/30714
Also, Dropps hires their first chief marketing officer amid an increase in digital display ad spending: https://edge.winmo.com/hubnews/articles/30698
Bonus content - 10 Cannabis, CBD & Hemp Brands You Need To Know About: https://marketing.winmo.com/a-growing-industry-10-cannabis-cbd-hemp-brands-you-need-to-know-about
Avocado Green Mattress pushes up their ad spending in response to the COVID crisis. Also, Ferrero hires a new marketing vice president amid an increase in digital display ad spending.
NerdWallet helps consumers respond to pandemic-caused financial strain and plans for a major Q3 increase in ad spending. Also, Zumper promoted a new Chief Marketing Officer and lands a new sixty million dollar round of funding.
Cosmetics e-tailer Lime Crime hires a new CEO amid ad spend increases. Also, Gold’s Gym doubles down their investment on their mobile personal training app.
Eventbrite names a new chief marketing officer amid an increase in spending. Also, Mondelez International makes new investments to win more market share through the current pandemic.
German outdoor wear producer Jack Wolfskin enters the US market online to reach consumers stuck at home. Also, hunting clothing startup Duck Camp selects a new PR agency of record.
Casper’s new chief marketing officer focuses on digital ad spending and new promotions.
Also
McDonald’s is expected to increase their ad spending by 100 million dollars as they gradually re-open their restaurant locations.
Bed Bath and Beyond hires Cindy Davis as their new Executive Vice President and Chief Brand Officer and launches a new digital interior design service.
Fiesta Restaurant Group promotes new meal kits to their customer base, donates food to front-line workers, and increases their digital display advertising.
In the first episode of Win More, industry experts Jenn Groese and Betsi Nelson sit down with host Betsy Hicks to discuss the results Winmo's CMO tenure report and how to apply the data within it.