Beyond PPC: Recent Episodes
ClickGUARD
Beyond PPC is a podcast by ClickGUARD covering all the latest stories and insights from PPC and beyond to help you succeed in your digital marketing journey.
Karina Tama is a digital marketer who has decided to bring digital marketing services to an “unsexy” niche. Her agency, Senior Care Clicks, provides digital marketing services to senior care businesses only.
How has Karina decided to start this business and what was her experience of starting a business in a foreign language? We learn that - and more - in today’s webinar brought to you by our CMO and Host Jason Pittock.
Prefer reading? Here is an article on this webinar.
Prefer watching? Here is the webinar episode
Find out more about Senior Care Clicks: https://seniorcareclicks.com/
Connect with Karina: https://www.linkedin.com/in/karinatama/
Connect with Jason: https://www.linkedin.com/in/jason-pittock/
► Website: https://clickguard.com
► YouTube: https://www.youtube.com/c/ClickGUARD
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Meet Genius, the real estate digital marketing agency from Dallas! From a one-man agency doing digital marketing in a bathrobe to a full-stack digital marketing company that is now expanding, Aaron Metzger has come a long way — and shares all about it in this webinar.
Before jumping off into the digital marketing world, Aaron had a few stints in real estate, so he understood the market (and more than that, he understood there’s a lot of potential for growth in the real estate marketing in Dallas).
As such, servicing the real estate industry as a marketer came as a natural choice for him when the time came for Genius to take off as a digital marketing agency. Listen in to learn more!
Prefer watching? Here is our live session recording.
Prefer reading? Here is an article on this webinar.
Find out more about Genius agency: https://www.geniusdm.com/
► Website: https://clickguard.com
► YouTube: https://www.youtube.com/c/ClickGUARD
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Meet Battle Plan and learn how to find your niche market!
In ClickGUARD’s webinar #14, it's all about how to find your niche market, minimize waste and maximize results with your ads, thus bringing in profit for your clients and yourself. We get to learn all about that from Mark Ambrose interviewed by our CMO Jason Pittock.
Mark is the CEO and Founder of Battle Plan, a full-stack digital marketing company in California, USA. The Battle Plan is the epitome of Mark’s professional background — more than 30 years in sales and marketing, more than a decade in management, plus his super sharp skills in web design, SEO, and e-commerce. He dedicates his knowledge to home services companies, providing holistic SEO, web design, and digital marketing services for them.
Prefer watching? Here is our live session recording.
Prefer reading? Here is an article on this webinar.
Find out more about Battle Plan: https://battleplan-marketing.com/
► Website: https://clickguard.com
► YouTube: https://www.youtube.com/c/ClickGUARD
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Scaling, better known as the hardest part of growing an agency — or any business, for that matter. In this session, we're going for the big fish!
“My business is going great, I’ll just sit back and relax” - do you find yourself thinking this? Do you know anyone whose business took off but they have no interest in growing it? If that’s the case, these views are opposite to our special guest, Digital Position’s founder and CEO, Roger Parent.
Our 13th webinar session is a segue to session #9, when ClickGUARD’s CMO and Digital Marketing Guru Jason Pittock and Roger talked about growing an agency from scratch. Again, Jason asked Roger all the right questions to provide us with valuable insights and practical advice on the hardest parts of scaling a marketing agency.
Previous episode with Roger
Prefer watching? Here is our live session recording.
Prefer reading? Here is an article on this webinar.
► Website: https://clickguard.com
► YouTube: https://www.youtube.com/c/ClickGUARD
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Case studies — how to build one and how can PPC marketing agencies leverage them for growing their businesses?
Join us for a wholesome conversation between Strategic Marketer and ClickGUARD’s CMO Jason Pittock and Conversion Copywriter extraordinaire Ekaterina Howard about the importance of case studies for your PPC Marketing Agency.
Spoiler alert — Ekaterina shares her expertise on HOW to build case studies and WHY you should consider using them to boost your business’ image and results. This blueprint to building case studies will get the party started when it comes to converting leads into raving fans.
🔵 Download the Case Study Checklist here: https://storage.googleapis.com/clickg...
► Website: https://clickguard.com
► YouTube: https://www.youtube.com/c/ClickGUARD
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Crypto/Bitcoin (aka cryptocurrency) has come quite a long way since its ‘creation’ back in 2009. So much so, that Elon Musk himself is a strong endorser of Bitcoin.
And yet, despite all the hype about it, this virtual currency still causes a stir in the digital marketing world. When it’s not about how secure or efficient crypto is, the conversation revolves around how volatile its value can be.
The big question for us is if and where do crypto and the ad tech world overlap. Luckily, we’re about to find out from ClickGUARD Founder & CEO Ralph Perrier and Strategic Marketer Jason Pittock.
Tune in and learn whether Crypto and Bitcon’s supposed promise of safer, faster, and secure digital transactions could substitute the traditional ‘real money’ transactions for your business.
Prefer reading? Here is an article on this webinar.
► Website: https://clickguard.com
► YouTube: https://www.youtube.com/c/ClickGUARD
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Today we talk misconceptions about Google Ads traffic people are paying for. Now is as good a time as any to debunk some myths!
How much do you know about the traffic that happens on your website? Do you have any idea if you’re really getting your money’s worth in your PPC ads?
Unfortunately, many marketers allow themselves to be misled by certain false or inaccurate information about online advertising. Well, if you understood the reality, you could get so much more from this powerful marketing platform, and driving traffic to your website is just one of them.
In this brief webinar, strategic marketer Jason Pittock has an interesting chat with ClickGUARD’s Head of Customer Success – Aleksandar Đorđević. He shares his expert advice on what marketers should NOT believe in and what they instead should watch out for when they put out an ad and entice visitors to their website.
Prefer reading? Here is an article on this webinar: https://www.clickguard.com/webinars/m...
► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Have you ever had a job you didn’t like, in a place you kind of hated being for the most part of your time? Have you had a boss yelling at you or your coworkers? Or maybe felt that you’re doing a good job without being properly compensated and appreciated for it?
All of the above drove Roger to take matters into his hands and start his business.
Tune in with ClickGUARD's CMO Jason Pittock, as he delves into a hot topic: growing a PPC agency from scratch. No better guest to tackle this subject than Roger Parent, CEO and Founder of Digital Position.
Prefer reading? Here is an article on this webinar: https://www.clickguard.com/webinars/m...
____________________________________________
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count.
We’re 100%:
-
Transparent - we hide nothing and show everything;
-
Accountable - we offer a paper trail for everything our system does;
-
Customizable - everything can be tweaked for you and your business needs;
-
Controllable - you’re in control!
► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Digital marketer Jason Pittock and ClickGUARD CTO Miloš Đekić are going to turn on all the lights on a topic we were looking forward to being uncovered: are competitors clicking on your ads?
Have you ever seen the ad of the "wolf in sheepskin" with that menacing look that makes you fear that competitors are clicking on your ads? Well, let us tell you the truth behind this little menacing sheep 🐑 ...
Prefer reading? Here is an article on this webinar: https://www.clickguard.com/webinars/competitors-clicking-on-your-ads/
____________________________________________
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count.
We’re 100%:
-
Transparent - we hide nothing and show everything;
-
Accountable - we offer a paper trail for everything our system does;
-
Customizable - everything can be tweaked for you and your business needs;
-
Controllable - you’re in control!
► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
Cheers to another insightful session brought to you by ClickGUARD. Our brilliant host, digital marketer Jason Pittock, and the King of Data Miloš Đekić are tackling a topic you’ve been buzzing about: how can we block bad traffic and wasteful clicks with a transparent solution?
Thanks to an inspiring Reddit thread regarding quantifying click fraud, we go into the details of why trusting a machine learning "black-box" won't give you transparent results. Real click fraud detection starts when all the data is on the table for the taking, and that just what we love talking about! This topic has been on our priority list for a while and this Reddit thread confirmed the need for addressing the issue NOW.
Reddit thread: https://www.clickguard.com/wp-content...
____________________________________________
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count.
We’re 100%:
-
Transparent - we hide nothing and show everything;
-
Accountable - we offer a paper trail for everything our system does;
-
Customizable - everything can be tweaked for you and your business needs;
-
Controllable - you’re in control!
► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
The 6th episodes brings, or rather, keeps together your favorite digital marketer, Jason Pittock, and Miloš Đekić, CTO and Co-Founder of ClickGUARD. Their dialogue uncovers the power of the post-click analysis, known as “the secret sauce of data-driven Google Ads marketers.”
____________________________________________
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count.
We’re 100%:
-
Transparent - we hide nothing and show everything;
-
Accountable - we offer a paper trail for everything our system does;
-
Customizable - everything can be tweaked for you and your business needs;
-
Controllable - you’re in control!
► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
In our 5th episode, marketer extraordinaire Jason Pittock discusses with ClickGUARD’s co-founder and CTO, Miloš Đekić the importance of understanding what False Positives are and the role that Machine Learning has to play in this phenomenon.
Jason and Miloš go into detail explaining how Ad Tech tools that claim using ML / AI to block fraudulent traffic can be detrimental to the performance of an ad campaign. What’s more, these Ad Tech tools might actually set their users up to becoming victims of false positives.
____________________________________________
ClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. Stop click fraud. Protect your ads from bad traffic and make every click count.
We’re 100%:
-
Transparent - we hide nothing and show everything;
-
Accountable - we offer a paper trail for everything our system does;
-
Customizable - everything can be tweaked for you and your business needs;
-
Controllable - you’re in control!
► Website: https://clickguard.com
► Instagram: https://instagram.com/clickguard
► LinkedIn: https://www.linkedin.com/company/clic...
► Facebook: https://www.facebook.com/ClickGUARD
► Twitter: https://twitter.com/ClickGUARD
Send in a voice message: https://anchor.fm/clickguard/message
What do you know about ROAS? Have you looked into it but didn't quite get what the numbers reflect and how could you possibly improve those numbers? We've got you covered! In this short-and-sweet fourth webinar session, Ralph Perrier, ClickGUARD's Founder and CEO, and Jason Pittock, Strategic Marketer, break down the essential know-how for improving your ROAS on Google Ads.
🔵 How to calculate your ROAS:
https://www.clickguard.com/blog/roas-...
About ClickGUARDClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.
Website:
https://www.clickguard.com/
Instagram:
https://www.instagram.com/clickguard/
YouTube:
https://www.youtube.com/clickguard
Facebook:
https://www.facebook.com/ClickGUARD
Twitter:
https://twitter.com/ClickGUARD
LinkedIn:
https://www.linkedin.com/company/clickguard/
Send in a voice message: https://anchor.fm/clickguard/message
In our third episode, Jason Pittock had an insightful talk with ClickGUARD’s founder Ralph Perrier about Google Smart Campaigns. The dialogue revolved around the value that Google Smart Campaigns service can bring you, the role of machine learning in ad campaigns, and the key metrics you have to look for when running Google Ads campaigns.
🔵 The evolution of Google Smart campaigns:
https://www.clickguard.com/blog/trust...
About ClickGUARDClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.
Website:
https://www.clickguard.com/
Instagram:
https://www.instagram.com/clickguard/
YouTube:
https://www.youtube.com/clickguard
Facebook:
https://www.facebook.com/ClickGUARD
Twitter:
https://twitter.com/ClickGUARD
LinkedIn:
https://www.linkedin.com/company/clickguard/
Send in a voice message: https://anchor.fm/clickguard/message
In this episode, we will share with you why planning Google Ads and strategic thinking is of unprecedented importance for long term success. We go over the critical points to identify in stages, from planning Google Ads to strategic A/B testing for optimization and growth!
🔵 Get the FREE white sheets for your Google Ads Plan and start growing your campaigns:
https://www.clickguard.com/blog/googl...
About ClickGUARDClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.
Website:
https://www.clickguard.com/
Instagram:
https://www.instagram.com/clickguard/
YouTube:
https://www.youtube.com/clickguard
Facebook:
https://www.facebook.com/ClickGUARD
Twitter:
https://twitter.com/ClickGUARD
LinkedIn:
https://www.linkedin.com/company/clickguard/
Send in a voice message: https://anchor.fm/clickguard/message
In this first episode, Marketer Jason Pittock interviews Ralph Perrier, Founder and CEO of ClickGUARD. The session is packed with practical advice, ideas, and tricks on how to hack Google Ads for maximum profits.
🔵 Download free +5k Kids YouTube Channels exclusion list:
https://www.clickguard.com/the-ultima...
About ClickGUARDClickGUARD is the only data-driven click fraud prevention tool for your Google Ads. It intelligently identifies and blocks all types of worthless clicks to eliminate wasteful clicks on autopilot.
Website:
https://www.clickguard.com/
Instagram:
https://www.instagram.com/clickguard/
YouTube:
https://www.youtube.com/clickguard
Facebook:
https://www.facebook.com/ClickGUARD
Twitter:
https://twitter.com/ClickGUARD
LinkedIn:
https://www.linkedin.com/company/clickguard/
Send in a voice message: https://anchor.fm/clickguard/message