Restaurant Marketing School: Recent Episodes
Josh Kopel
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.
Every restaurant owner and operator is looking for an edge over the competition. For most of us, the answer is hidden in plain sight. That answer, ironically enough, is the very reason we got into this industry. In this episode, Josh Kopel and Anthony Hamilton discuss how the level of hospitality we offer our guests is the ultimate competitive advantage and what that looks like in practical application.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
There is a way to establish accountability within our teams without demotivating them. It’s a proven process which has become commonplace in countless industries. In this episode, Josh Kopel and Anthony Hamilton discuss how to bring those processes into our restaurants and kitchens, ensuring our teams are held accountable but feel supported at the same time.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
A restaurant is made up of many parts but, in order to achieve the highest levels of success, these individual parts must work in concert with each other. In this episode, Josh Kopel, a Michelin-rated restaurateur and Anthony Hamilton, an award winning chef, sit down to discuss the proven tactics they’ve used to bring front of house and back of house employees together.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Maximizing performance is a two-way street. If we want to get the most out of our teams, we have to give them everything they need to succeed. In this episode, Josh Kopel and Anthony Hamilton look at the tools leaders can use to support their teams as they strive for excellence.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
We spend so much time staring at our financial statements without an inkling of how to improve the numbers we see. Those days are done. In this episode, Josh Kopel and Anthony Hamilton provide winning strategies for managing your costs and scaling your restaurant’s profitability.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
As entrepreneurs and restaurant owners, we are in a constant state of improvement. This process, though necessary, can exhaust us and our teams. In this episode, Josh Kopel and Anthony Hamilton discuss how these improvements can be adjusted to inspire our teams instead of wearing them down.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
In our industry, labor is the killer of most businesses and most of that labor is being absorbed by the back of house. In this episode, Josh Kopel and Anthony Hamilton illustrate how innovations in menu engineering can streamline your restaurant’s operations and scale profitability.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Everything you need to move product and create profit is within reach. In this episode, Josh Kopel and Anthony Hamilton discuss how a chalkboard and a little salesmanship can transform your restaurant into a money making machine.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
No one becomes a restaurant owner because they’re passionate about marketing. Having said that, it has become painfully obvious that marketing is no longer optional within our industry. In this episode, Josh Kopel and Anthony Hamilton offer a step by step guide to planning and executing a winning marketing campaign.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
It’s easy to feel defeated when we look at the marketing campaigns of the big box restaurants that so many of us compete with. Having said that, the market is clamoring for new ideas and they want to hear what you have to offer. In this episode, Josh Kopel and Anthony Hamilton discuss how independent restaurant owners and operators can position themselves as a more attractive option for savvy consumers looking for what’s new and what’s next.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
One of the greatest hurdles in our industry is the day to day frustration that we face in attempting to achieve a level of success that so few do. The path to success is not one we can travel alone and, as much as we need great people by our side, those people need a great leader at the helm. In this episode, Josh Kopel and Anthony Hamilton discuss the right and wrong way to set expectations for yourself and your team.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
In an industry where a positive company culture has always felt like a “nice to have,” it has become painfully obvious that it is a “need to have.” To ensure the survival of the hospitality industry, we must borrow the best practices from other industry leaders. In this episode, Josh Kopel and Anthony Hamilton discuss the essential elements of a positive company culture as well as tools and tactics that will improve culture without breaking the bank.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
The only sustainable cure for ending the restaurant industry’s labor crisis is to maximize employee retention. Turnover is the biggest threat to both our restaurant’s profitability and our ability to scale. In this episode, Josh Kopel and Anthony Hamilton offer simple, proven strategies for ensuring that you keep the employees you currently have inspired and focused.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
It seems like we may have hit a ceiling when it comes to raising prices, especially with a recession on the horizon. In this episode, Josh Kopel and Anthony Hamilton discuss how to win the battle against ever-increasing costs by using proven techniques to improve efficiencies and eliminate waste.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Chef Anthony Hamilton has more than 20 years of restaurant and hospitality working experience, ranging from quick-service outlets to full-service catering to fine dining. He has held positions in all areas of the restaurant industry with most notably chef de cuisine, executive chef, corporate chef, chef/consultant, and director of operations. As a chef instructor and restaurant consultant, Hamilton offers a wealth of information gained through first-hand successes and failures in the hospitality industry.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
It’s rarely discussed in our industry but there is an art to knowing when to sell your business and how to ensure that you get the most money for your restaurant. In this episode, Shaun de Vries and Josh Kopel discuss selling their own restaurant concepts and the lessons learned from those experiences.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Over the last year, it’s become clear that food delivery isn’t going anywhere. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways restaurants can maximize their delivery revenue without cutting corners.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
If the pandemic taught us anything it’s that we must make money in more than one way to ensure the solvency of our industry. In this episode, Shaun de Vries and Josh Kopel discuss all of the ways that restaurants are leveraging their brand equity to bring in more revenue in more ways.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Everyone wants to know what the future holds for our industry and, though the future is impossible to predict, Shaun de Vries and Josh Kopel do see trends emerging. In this episode, they discuss the concepts that are clearly winning the competition for butts in seats.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
A restaurant’s greatest marketing tool is its menu. In this episode, Shaun de Vries and Josh Kopel discuss winning strategies to weaponize your restaurant’s menu to drive new business and increase customer frequency.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
It’s impossible to run a great company when you’re not living a great life. The mass exodus from our industry was the result of the unsustainable pace with which this industry requires us to work. But, as it turns out, it doesn’t have to be that way. In this episode, Shaun de Vries and Josh Kopel share the tactics and tools of successful owners and operators who have figured out how to achieve balance and offer a balanced life to their teams.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
The biggest hurdle within the restaurant industry is people. The search for great people and the efforts involved in keeping those people have made headlines internationally. In this episode, Shaun de Vries and Josh Kopel discuss how accountability can serve as our greatest tool to inspire great people to join our teams and how those practices can ensure we retain our existing team members.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
Many times, the difference between making money and losing money comes down to doing the boring work. In this episode, Shaun de Vries and Josh Kopel discuss how taking inventory in a specific way can scale your restaurant’s profitability overnight.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
The restaurant industry has been heavily influenced by “big data” over the last few years. More and more, owners and operators are dependent on technology to guide the trajectory of their businesses. An essential tool in that arsenal is their point of sale system and, in today’s episode, Shaun de Vries and Josh Kopel discuss what one should look for when trying to find the right POS for their business.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
Post-pandemic, our industry finds itself at an inflection point, attempting to determine what was a “pivot” and what has become an evolutionary change. Technology played a critical role in restaurants overcoming the limitations of social distancing and a lack of indoor dining, but what do diners expect from us today? In this episode, Shaun de Vries and Josh Kopel discuss the prevalence of QR codes within the modern dining experience and how restaurants can use them to improve their customer service.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
Happy employees ensure happy guests but, in today’s evolving industry, it’s difficult to determine what policies will make our employees happy. In this episode, Shaun de Vries and Josh Kopel discuss the strategies they’ve used to ensure their teams feel heard, supported, and fulfilled.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
The hospitality industry has been more “stick” than “carrot” for generations but that does seem to be changing post-pandemic. Rather than managing by fear, Shaun de Vries and Josh Kopel use this episode to provide practical incentives that owners and managers can use to inspire their teams to do great work.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
Happy employees create happy customers. It’s impossible to get one without the other. In this episode, Shaun de Vries and Josh Kopel discuss the tactics and tools they use to ensure that their employees are inspired, supported, and providing that same experience to their customers.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
To hire the right person for a role, we need a clear vision of what the roles and responsibilities of that role will be. In this episode, Shaun de Vries and Josh Kopel discuss the essential elements of a job description that creates clarity for both you and your potential candidates around the job that needs to be done.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
If there’s one universal truth, it seems to be that restaurant construction tends to run over time and over budget. But, after countless buildouts, Shaun de Vries and Josh Kopel have devised a plan that actually reduces costs throughout the process. In this episode, the duo run listeners through this proven process.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Restaurants are getting smaller and more dynamic as a result of the pandemic. Bigger isn’t always better and choosing the right size for your next concept is critical to ensuring your success. In this episode, Shaun de Vries and Josh Kopel provide a formulaic guide for determining the square footage you need to be successful.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
To catch the right fish, you need the right lure. So many of us are advertising the job we’re trying to fill, instead of advertising the companies we’ve created. In this episode, Shaun de Vries and Josh Kopel discuss best practices for posting a job ad targeted towards your ideal candidate.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
It never fails that after spending thousands of dollars on expensive equipment, we find that what we have is not what we need to successfully operate our restaurants. In this episode, Shaun de Vries and Josh Kopel run through the checklist they use to ensure that every dollar invested in a piece of equipment is not wasted.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
The first minute that a customer engages with your restaurant sets the tone for the rest of the experience. In this episode, Shaun de Vries and Josh Kopel discuss useful tactics to ensure that your team “wows” your customer base from the moment they walk in.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
Executing at a high level is about more than having great people. There must be alignment within your ranks as it relates to standards and accountability. In this episode, Shaun de Vries and Josh Kopel discuss tools and strategies for establishing standards, ensuring compliance and driving accountability within your leadership team and line level employees.
For more information on Shaun and his company, visit https://www.openpantryconsulting.com/.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Restaurant expert videos & webinars
The way we lead influences our team’s ability to follow. In this episode, Shaun de Vries and Josh Kopel run through their proven process for launching new initiatives with their teams and tracking the success of those initiatives.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
When we look at the most successful restaurant brands in the world, we see one constant: a maniacal focus on employee development. That developmental process starts the moment a new employee walks through the door and there are a few things we can do in the first few weeks of their employment to ensure that they’re successful in their role. In this episode, Shaun de Vries and Josh Kopel run through best practices when it comes to employee onboarding.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Everyone knows what an employee handbook is. It’s an amalgamation of every rule and procedure your team must follow to succeed at their job. A brand handbook is different but no less important. In today’s episode, Shaun de Vries and Josh Kopel discuss what goes into a brand handbook and how it will help you better serve your team, your customers, and your brand.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
The first 6 weeks that your restaurant is open will set the tone for the next 12 months. There are several practical steps you can take in those early days to set yourself up for success. In this episode, Shaun de Vries and Josh Kopel discuss the winning strategies they’ve developed to ensure that when we grand open, we stay open.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Shaun de Vries has spent the last 20 years influencing the restaurant industry abroad through his company, Open Pantry Consulting. With a diverse background in multiple tiers of dining, Shaun is joining the show this month to share the actionable tips, tools, and tactics he’s used to help struggling restaurants maximize profitability through stronger marketing, operations, and leadership.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Industry-wide we’re feeling the impact of the labor crisis, but we’ve all seen that some restaurants have no problems at all sourcing and retaining great employees. In this episode, Jamie Oikle and Josh Kopel discuss best practices when it comes to finding and retaining great talent.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Starting off on the right foot is the easiest way to ensure success in the restaurant industry and that starts with securing the right lease for your business model. Jamie Oikle is a leasing expert and shares powerful tools and tips to ensure that the lease you get is a lease you’ll love.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
In today’s competitive environment, everyone is looking for an advantage. For many of us, the latest technology can give us that edge over our competitors. In this episode, Jamie Oikle and Josh Kopel discuss their favorite tech tools to level up your restaurant and business operations.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Selling isn’t limited to the four walls of our restaurants. We should be using the same sales tactics that we use at the table on the tablet. In this episode, Jamie Oikle and Josh Kopel share their best practices for increasing sales via delivery and online ordering.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Ignoring something rarely makes it go away. The sooner we begin to see online reviews as an opportunity rather than a burden, the busier we’ll become. In this episode, Josh Kopel and Jamie Oikle run through proven strategies to field positive reviews, negative reviews, and everything in between.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Independent restaurants weave the fabric of our local communities. They’re where families and colleagues go to celebrate and commensurate. One of the most effective marketing tactics available is to become the centerpiece of your local neighborhood. Accomplishing this task may be simple, but it isn’t easy. In this episode, Josh Kopel and Jaime Oikle run through the tactics, tools, and strategies they’ve used to scale brand awareness and loyalty through community activations.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Is your front of house team just taking orders or are they selling? Salesmanship is not a “nice to have,” it must become a requirement of employment. But salesmanship is a skill that needs to be taught and honed over time in both your leaders and your line-level employees. In this episode, Jaime Oikle and Josh Kopel discuss the essential elements of a great sales pitch and how to work it into your steps of service.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Culture is king. There is no world that exists where someone is running a great business without a great culture. Having said that, few take the time to clearly define what team culture looks like in practical application. In this episode, Jaime Oikle and Josh Kopel unpack the steps required to build and implement a world-class culture in your restaurant.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
We need to stop bribing our customers. We give too much and get too little. The solution is to redefine what “value” means to us and to them. In this episode, Josh Kopel and Jaime Oikle unpack the right and wrong way to run loyalty and reward programs to make sure you and your customers are getting the most out of the relationship.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Marketing hooks are the unspoken hero of sales copywriting. These are the words and phrases that turn “lookers'' into “buyers”. In this episode, Josh Kopel and Jamie Oikle share the most compelling marketing hooks in their arsenal to convert attention into butts in seats.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
When it comes to converting eyeballs to butts in seats, the stakes are never higher than when those eyeballs are looking at your restaurant’s website. Understanding that customer intent is never higher than when a potential customer is on your website. In this episode, Josh Kopel and Jaime Oikle run through the most common website mistakes and how to fix them to improve conversion.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
A perfect email is a work of art. Drafted correctly, a restaurant’s guest will look forward to every message. In today’s episode, Jaime Oikle and Josh Kopel discuss the template for a perfect email and what should be included in each section.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Email is still one of the most reliable mediums for restaurant owners and operators to communicate with their guests, but many are doing it wrong. In today’s episode, Jaime Oikle and Josh Kopel discuss the different types of emails a restaurant can send and the purpose of each.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
The hurdle for most restaurant owners and operators isn’t posting on social media, it’s figuring out what to post. In this episode, Josh Kopel and Jaime Oikle run through their favorite topics to tackle on social media to gain the highest audience engagement.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
According to Josh Kopel and Jamie Oikle, birthdays are the greatest missed opportunity in the history of restaurant marketing. In this episode, Josh Kopel and Jamie Oikle provide the tactics and tools that multimillion dollar brands use to draw their customers back while making them feel seen and appreciated.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Once a restaurant has a data collection system in place, the next step is to galvanize the team around collecting that data. More often than not, that is easier said than done. In today’s episode, Jamie Oikle and Josh Kopel provide proven tactics and strategies for inspiring your staff to collect customer data while providing offers that will convince your customers to provide their information.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Restaurant owners and operators possess a passion for food, beverage and people. Data collection may not seem like a natural fit within that environment, but it should. In this episode Jamie Oikle and Josh Kopel discuss the benefits of data collection and a few practical tips on how to build out that system.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Restaurant owners and operators find themselves pulled in many different directions and it’s reflected in our marketing. This episode was created to offer a high level view of how our marketing efforts work in conjunction with each other, ensuring that no matter how many directions you’re being pulled in, the work you put into your marketing program will reap the same positive results.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Mindset is everything and, in today’s episode, Jamie Oikle shares his perspective on restaurant marketing. This episode goes a long way towards separating fact from fiction and provides a fresh perspective on a topic that has overwhelmed restaurant owners and operators for decades.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
RunningRestaurants.com has been an industry leader for over 20 years, providing unparalleled value to restaurant owners and operators looking to improve. In today’s episode, we meet this season’s co-host of Restaurant Marketing School and owner of RunningRestaurants.com, Jamie Oikle. He shares his background and his vision for this season of the show.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
There’s a difference between just posting to social media and having a cohesive social media strategy. In today’s episode, Josh Kopel and Chip Klose discuss the most effective ways to tell your restaurant’s story to maximize your impact on social media and get more butts in seats.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
What you sell matters just as much as how you sell it. In today’s episode, Chip Klose and Josh Kopel discuss the methods used to determine if your food and beverage program meets the existing needs of your community and actionable tips to improve your restaurant’s product/market fit.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
There are countless new and exciting digital marketing tools out there for restaurants to use, but we would be remiss in not discussing the proven, reliable analog tools that have supported restaurants for decades. In this episode, Josh Kopel and Chip Klose run through the oldest tricks in the book and why you should still use them to market your restaurant.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
This season we’ve unpacked what to say via email and, in this episode, we cover when and how to say it. Listen in as Chip Klose and Josh Kopel discuss the best cadence and delivery method for the content you provide to your customers through your email platform.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Your restaurant’s brand is more than just your logo. Your brand encapsulates dozens of elements that should work together to create a singular story that resonates with your target audience. In today’s episode, Chip Klose and Josh Kopel discuss the proven branding tactics and strategies they’ve used to help restaurants transform from local gems into iconic brands.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
As restaurateurs, we spend most of our time planning and executing events. Tragically, that doesn’t leave much time for marketing those events. In today’s episode, Josh Kopel and Chip Klose discuss the most effective ways to market your in-house events to maximize ROI and minimize overwhelm.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Marketing is not an expense, it’s an investment. The reason we know that is because, when done correctly, we profit from the money we spend marketing our restaurants. In today’s episode, Josh Kopel and Chip Klose discuss how to calculate and maximize your return on investment (ROI) when it comes to your restaurant’s marketing.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Do you ever get the feeling that the email marketing at your restaurant isn’t working? For most restaurant owners and operators, the biggest struggle is knowing what to say. In this episode, Josh Kopel and Chip Klose give you a template for what winning email marketing at your restaurant looks like.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
The restaurant industry is a commodity business. The only thing that turns a commodity into a differentiated product is a great story. Crafting a great restaurant marketing story is formulaic and, in this episode, Chip Klose and Josh discuss the essential elements of storytelling and how to tell your restaurant’s marketing story in a way that resonates.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
A great marketing strategy isn’t worth much if you can’t execute on the expectations the marketing efforts set. And restaurant operations excellence isn’t worth much if no one knows you exist. In this episode, Chip Klose and Josh show you how these opposing forces work together to ensure the success of a restaurant.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Does the world need another restaurant? The answer to that question lies in the stories we tell about the products we sell, not the products themselves. In today’s episode, Josh Kopel and Chip Klose, discuss restaurant product differentiation and proven strategies they’ve used to successfully stand out in a crowded market.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Conventional wisdom tells you we live in a digital world and, as a result, restaurant direct mail is dead. But, as Chip Klose explains, that opens up a golden opportunity to cut through the digital noise. In this episode, Chip describes the step-by-step process he uses to drive traffic to his restaurant clients using the restaurant direct mail marketing capabilities of the USPS.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
What if every guest that visited your restaurant once a month came in twice a month? What would that do to your revenue? In this episode, Josh Kopel and Chip Klose discuss the fountain of profitability for all restaurants: customer frequency. Using these practical strategies will surely scale repeat visits without scaling expenses.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
The greatest determinant of success in the restaurant industry is your per customer average spend. In this episode, Josh Kopel and Chip Klose take a deep dive into all of the ways that you can convince your customers to spend more and spend more often.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Does the tech in your restaurant increase your level of hospitality or diminish it? The answer to that question has more to do with how you’re using the technology, than the technology itself. In this episode, Chip Klose and Josh Kopel provide use cases for the best way to use QR codes to maximize both customer engagement and your marketing efforts.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
If the pandemic taught the restaurant industry anything, it’s that we must learn to make money in more than one way. The trial and error associated with determining new, successful revenue streams is both expensive and time consuming. That’s why in this episode, Josh Kopel and Chip Klose share proven methods for increasing revenue through our most direct channels, catering and events.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
One of the greatest determinants of your restaurant’s success is your ability to set and exceed the expectations of your guests. This is accomplished through systems and strategies that have been proven to work for decades. In this episode, Chip Klose and Josh Kopel discuss experience-based tactics to “wow” every guest that walks through your door.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
What makes your restaurant different from the rest? Why should guests choose you over the competition. The answers to both of these questions lie in the way you choose to position your restaurant. In this episode, Chip Klose and Josh Kopel provide a four-step framework for positioning yourself within your local market.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Restaurateurs are not professional marketers but, becoming a proficient marketer will directly influence how successful their restaurant becomes. The first step is understanding the most common ways that people leverage marketing. Marketing strategy typically falls into one of two schools of thought. In this episode, Chip Klose and Josh Kopel discuss the two types in detail and provide actionable use cases for each.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Romancing the sale is a generations-old technique for building customer loyalty. The strategy involves using courtesy to develop and maintain solid business relationships. In this episode, Josh Kopel and Chip Klose walk listeners through the step by step process involved in executing this proven strategy.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Almost every conversation around marketing gets brought back to social media. It's a common mistake that's hurting restaurant owners and operators. In this episode, Chip Klose and Josh Kopel clearly define what your marketing efforts should look like and the role that social media plays.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Does your front of house team sell to your patrons or are they just taking orders. In this episode, Josh Kopel and Chip Klose share best practices for how to ensure the shoulders of the dining experience are just as profitable.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
There is a massive difference between boosting a random post on Instagram and having a proven social media advertising strategy in place. In this episode, Paul and Josh discuss how much to spend on advertising, what platforms they advertise on and where they've seen the highest return on investment.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
In the restaurant industry, the words advertising and marketing are often used interchangeably but they could not be more different. The purpose of this episode is to clearly define both and how they should be used within the context of a restaurant brand.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Every mistake reveals a lesson to be learned and, in this episode, Paul and Josh reveal the lessons they've learned after successfully marketing restaurants for decades.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
The purpose of messaging, within a marketing context, is to tell your guests exactly how you want them to engage with your restaurant. But how you tell them is as important as what you say. In this episode, Josh and Paul share proven calls to action to convert eyeballs into butts in seats.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Data can be a powerful marketing tool but it can also become a source of distraction. In this episode, Paul and Josh discuss the differences between leading and lagging indicators and why leading indicators can revolutionize your marketing efforts.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Hiring a publicist is one of the best investments a restaurant can make but timing is everything. This is a practical guide to determining who to hire and when to support your marketing efforts.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
They say good artists borrow and great artists steal. The purpose of this episodes is to call out the restaurants that have done a masterful job of establishing value, creating audience and building momentum for themselves so that other owners and operators can model their restaurant marketing efforts after these proven strategies.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Most restaurants begin marketing an upcoming event days before the actual launch. It seems impossible to get ahead whether we're discussing day to day operations or marketing strategy. This episode explores practical ways restaurant owners and operators can begin planning their marketing calendar months in advance, without becoming overworked or suffering from overwhelm.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Product-Market Fit is everything when it comes to both marketing and scaling a restaurant concept. This episode explores the "Jobs to be done" framework that helps restaurants truly understand what their customers want and expect from them.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Marketing, more than anything, is about messaging. And the right messaging for one audience, won't work with another. Learn how to package your food and beverage offering around a message that will create value for and resonate with your target audience.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
They say you always pay to learn, either with time or with money. In this episode, Paul McEnany teaches you the lessons behind the biggest restaurant marketing mistakes to avoid, saving you both time and your restaurant's hard-earned money.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
In this digital world there are countless ways to invest your marketing dollars, some more effective than others. Learn about proven marketing tools and strategies that will earn your restaurant the highest return on investment.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
Launching a ghost kitchen concept successfully requires a different strategy than launching a traditional brick and mortar restaurant. Learn proven tactics for ensuring that the ghost kitchen concept you open, stays open.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Restaurant expert videos & webinars
In this episode, Paul McEnany and Josh Kopel discuss the tools and strategies restaurants should be using to scale their marketing efforts through influencers.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Paul McEnany and Josh Kopel discuss how to track and correctly evaluate your restaurant's marketing efforts.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Paul McEnany and Josh Kopel discuss the future of ghost kitchens in this ever-changing economic environment.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Paul McEnany and Josh Kopel discuss the benefits and drawbacks to 3rd party delivery and how to get the most out of that revenue vertical.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Paul McEnany and Josh Kopel discuss the tech tools and strategies restaurants should be using to improve their customer's experience online and in person.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Paul McEnany and Josh Kopel define what organic social media is and how to achieve the result.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Paul McEnany and Josh Kopel discuss how creating branded content can scale your marketing efforts and create unbelievable results.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Paul McEnany and Josh Kopel discuss how to effectively market your restaurant within an economic downturn.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Paul McEnany and Josh Kopel discuss the evolutions of loyalty programs within the restaurant industry and explore innovations from a marketer's perspective.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Paul and Josh discuss the future of virtual kitchens from a marketing perspective.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
Meet Paul McEnancy, this season's co-host. Paul is the founder of Plein Air, an agency that helps restaurants market effectively in this ever-changing environment.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, David Scott Peters lays out the tactics to deploy to make sure that your restaurant in on budget next week.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, David Scott Peters lays out the argument for tight control and understanding of your restaurant's finances.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
The unsung hero of the restaurant industry is the manager log and in this episode Josh Kopel and David Scott Peters will discuss how to create the best version of this useful document.
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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Josh Kopel and David Scott Peters unpack the most effective way to determine a restaurant's cost of goods sold.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, David Scott Peters and Josh Kopel discuss the power of using chart of accounts.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, David Scott Peters discusses how reducing your breakeven point can explode your restaurant's profits.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and David Scott Peters lay out the essential elements of a bonus program that will inspire and galvanize your leadership team.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
One of the worst ways to hurt profitability is to unknowingly allow your employees to steal. In this episode, David Scott Peters lays out some simple strategies to ensure it never happens to you.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
There's nothing worse than watching your kitchen crew implode on a busy Saturday night. In this episode Josh Kopel and David Scott Peters lay out the systems you need to ensure your kitchen never fails you.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Josh Kopel and David Scott Peters discuss how great hospitality has been redefined as a result of the pandemic.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and David Scott Peters explain the true role of a chef in your restaurant.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Josh Kopel and David Scott Peters discuss the menu changes you can make to scale profitability in your restaurant.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, David Scott Peters provides the three numbers you must know if you want to control food costs and make money.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, David Scott Peters shares the utility and benefit of leveraging food and beverage cost management software.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and David Scott Peters discuss the most effective communication styles to get the most from your managers and your team.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
The most efficient way to reduce your labor costs is through active budgeting. In this episode, David Scott Peters discusses the most effective ways to create a labor budget and stick to it.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
Manager meetings are one of the most underutilized tools in our profitability arsenal. In this episode Josh Kopel and David Scott Peters discuss proven ways to get the most out of those meetings.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
Food cost is one of the greatest determinants of a restaurants profitability. In this episode, David Scott Peters shares his top three systems for reducing food cost.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and David Scott Peters discuss a foundation element of company culture and operational efficiency.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, David Scott Peters and Josh Kopel discuss the differences between the two most common management styles.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and David Scott Peters discuss the number one reason that restaurants fail.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, David Scott Peters reveals the most important number when it comes to your restaurant's profitability.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In an industry full of distractions, David Scott Peters lays out the two systems you must have in your restaurant to scale profitability.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
David begins this season with first principles, explaining the 3 foundational restaurant systems and how they functions within your business.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel Introduces Season 14's co-host, David Scott Peters.
To learn more about David, visit https://www.davidscottpeters.com
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss how authenticity is a winning marketing strategy.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss how retargeting can be a powerful marketing strategy.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra clearly define "flow" and how it can be weaponized in your restaurant operations.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss the tactics, tools and strategies around standing out in a competitive restaurant marketplace.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss native delivery and the marketing tactics to maximize its profitability.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss how showing the "ugly" side of the restaurant business can translate into busier restaurants.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss how to truly differentiate your restaurant in a crowded marketplace and the opportunities that presents.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss the value of micro influencers and how to build relationships with them.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode, Josh Kopel and Kyle Inserra discuss content creation ideas around your team and your community.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
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Industry Town Halls
In this episode Josh Kopel and Kyle Inserra discuss best practices for text marketing campaigns.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode Josh Kopel and Kyle Inserra discuss tactics, tools and strategies to weaponize the data your restaurant is receiving on a regular basis.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode Josh Kopel and Kyle Inserra discuss content creation through the lens of viewer and what they want to get out of your social media account.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode Josh Kopel and Kyle Inserra discuss the discipline needed to adopt a marketing-first perspective.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode Josh Kopel introduces Season 13th co-host Kyle Inserra.
____________________________________________________________
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
We have a lot more content coming your way! Be sure to check out our other shows:
Full Comp
Industry Town Halls
In this episode, we're talking about the power of long term thinking and how to apply it to your life and your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, we're talking about the power of long term thinking and how to apply it to your life and your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, David and Josh discuss how to create systems to leverage scale.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, David discusses the common causes of Founder's Fatigue and how to overcome them.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, David clearly defines Servant Leadership--a widely misunderstood concept and what it looks like in practical application.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, David and Josh discuss how to effectively use check in numbers and questions of the day to truly understand where your team is in real time.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, David and Josh discuss using mission and principles as a daily decision making tool.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, David and Josh discuss the essential elements of a successful partnership.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
It's always difficult terminating an employee. In this episode, David provides best practices to ensure you walk away from the situation with your integrity in tact.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
Is fun systematically baked into your restaurant's culture? If not, you need a fun committee.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
Everyone loves to refer to their staff as "a family." But there are major drawbacks to that mentality. In this episode, David and Josh discuss the differences between teams and families and the best ideology to adopt.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
You can be any kind of leader you want to be...but do you know what your options are? In this episode David and Josh break down their favorite form of leadership: Heart Centered.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
How many times have you promoted someone who seemed perfect for a leadership role, only to see them fall flat. In this episode David lays out the strategies you can use to ensure your management team begins their journey into leadership on solid footing.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, David Dressler breaks down the benefits of the 9 box exercise and how to leverage it within the four walls of your restaurant to scale clarity and engagement with your team.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode David Dressler lays out the process to create clarity and direction based on values, how to set clear goals and achieve a 30,000 foot view.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode David and Josh discuss Advisory Boards and Boards of Directors and how to get the most from them.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode David and Josh tackle Leadership Competencies and their role in hiring, training and development.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
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Industry Town Halls
In this episode, David Dressler defines intentionality and how it can be utilized to run a happier and more successful restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Learn more about David and his work at https://www.quietadvisory.com
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Restaurant Marketing School
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Industry Town Halls
In today's episode, David Dressler unpacks the four essential elements of emotional intelligence.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
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Restaurant Marketing School
The Playbook
Industry Town Halls
Meet David Dressler, the cofounder of Tender Greens. David is the king of culture and, understanding that the best marketing we can have is a happy and inspired team, he's going to share the tactics, tools and strategies he used to build a restaurant empire.
In our season opener, David explains the value of leveraging emotional intelligence in the workplace.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
Learn more about David and his work at https://www.quietadvisory.com
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Restaurant Marketing School
The Playbook
Industry Town Halls
In the final episode of the season, Natasha shares why her company relies on experiential marketing events to scale growth.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
You're busy and marketing is time consuming. Today, Josh and Natasha discuss how to leverage virtual assistants to maximize productivity without breaking the bank.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Of course SEO matters. In today's episode, Natasha shares why it matters and what you can do to leverage this powerful marketing tool.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
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Industry Town Halls
In today's episode, Natasha and Josh discuss the best tactics to transform your vendors into fans and referral machines.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In the midst of this labor crisis, we're all wondering what employees are looking for in a new job. In this episode, Josh and Natasha discuss proven methods to make your business as attractive as possible to perspective employees.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Creating an unforgettable event for a client is a formula and a process. In today's episode, Natasha share that formula and process with us.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Are you missing out on obvious opportunities to market your restaurant. In this episode, Natasha and Josh share tactics they use to get the most out of the content they're creating.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Getting press isn't as hard as you think and today Josh and Natasha will share proven strategies for getting your brand earned media.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Even the best event planner can still learn a thing or two. In today's episode Natasha shares what it was like to become her own client and how it informs the way she does business today.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Industry Town Halls
Small upsells on events translate to big profits. Use these tactics to ensure you're getting the most out of your event proposals.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Underpricing your events is just as bad as overpricing your events. Use these strategies to ensure you're priced perfectly.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Not every restaurant can land a $20,000 or $50,000 event. Or can they? Today Natasha and Josh provide the roadmap to booking massive events.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Confidence in execution comes from having a solid plan. Get one here.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Want to dramatically increase your close rate on events? Be sure to ask this one question.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Natasha and Josh help you uncover your restaurant's key differentiators and unpack how to message them correctly.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Natasha and Josh break down the best strategies for standing out in a crowded marketplace.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Do you know what planners truly value when it comes to booking events? In this episode, Natasha and Josh break down the key differentiators that will help you build value for your restaurant in a competitive market.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Natasha explains what a Milestone Sheet is and how to weaponize it to get the most from your teams.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Natasha and Josh break down the systems you need to scale your business.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this powerful episode Natasha clearly defines the benefits and drawback to demanding perfection from our teams and offers alternatives.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Natasha and Josh drill down into the three biggest components that will ultimately determine the success or failure of a project.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Restaurant Marketing School
The Playbook
Industry Town Halls
Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions which has been an Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha studied entrepreneurship at the Harvard Business School and MIT, and is a trained classical violinist and accomplished jazz vocalist. She now resides in San Francisco, CA where she is a member and is on the regional board of EO (Entrepreneurs’ Organization).
On this season of Restaurant Marketing School, Natasha is breaking down the tactics, tools and strategies she used to scale her events business exponentially so that you can scale your restaurant's event business exponentially.
For more on Natasha and to check out her new book, visit https://therelentlessbook.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
In this 8 part series, you'll learn everything you need to know about creating content and effectively marketing your restaurant on TikTok.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Rev unpacks his world famous "Taco Bell Theory of Marketing."
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
What do you want potential customers to do when they go to your social media channels? What do you want them to do when they go to your website. Intentionality is critical when planning your social media strategy and, in this episode, Josh & Rev discuss the power and purpose of calls to action.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
All marketing problems are solved problems, you just haven't found the solution yet. In this episode, Rev and Josh discuss the most effective types of content that will spur engagement with your audience, ultimately driving more traffic to your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Rev and Josh discuss the Welcome email flow they used to create a 30% higher return rate in the first 60 days.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Rev shares his number one SEO hack for making it to the top of local search.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
What's the most powerful tech tool in your restaurant? For many of us it was our POS but today we discuss the importance of having a CRM that can build your audience and amplify your message.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
As restaurateurs, we spend most of our time talking about the flow of our restaurant but the flow of our marketing communications is just as important to a successful operation. In this episode, Rev and Josh break clearly define lapsed email flow and what to do about it.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
You understand exactly what the customer journey looks like within the four walls of your restaurant but have you taken the time to see what it looks like online? In this episode, Josh and Rev break down the opportunities and the pitfalls of the digital customer journey.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Rev breaks down the statistics related to social media advertising to ensure you're getting the most bang for your buck.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Are you testing your marketing? Tiny changes can make a massive impact in awareness and conversion and today, Rev and Josh share what to track and how to adjust to maximize your marketing impact.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Whether you're launching a new seasonal menu or a new menu item, it's an obvious opportunity to drive traffic to your restaurant. In this episode, Rev and Josh break down the best strategy to weaponize that menu to drive new and repeat business.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Josh and Rev break down best practices for marketing your new restaurant or new restaurant location.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Rev breaks down his favorite FREE content creation tools.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Rev and Josh break down target open rates by platform and how to increase them.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Josh and Rev clearly define fulfillment switching and how it can be used to effectively market your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Understanding the customer journey for your restaurant is one thing, but being able to harness the power of that understanding to increase traffic and frequency is critical to scaling revenue. In this episode, Rev and Josh break down the tech tools to help you do exactly that.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today Rev and Josh unpack the 4 essential elements of customer acquisition. In understanding the process, you can create an unending flow of new customers.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
There is one essential element that's required to create great social media content and, in this episode, Josh and Rev break down what it is and how to use it.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode we meet our Season 10 co-host, David "Rev" Ciancio.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Want to really make an impact with your marketing? Try Storyselling! In this episode, Chip and Josh clearly define the tactic and how to use it effectively.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Marketing and Public Relations are two completely different things. In this episode, Josh and Chip discuss the differences between the two and the pros and cons of each.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Your medium matters just as much as your message. In this episode Chip and Josh discuss the different way to get your message out there.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Do you have an INTERNAL marketing strategy. Creating and executing an internal strategy will greatly improve the success of our external marketing program. In this episode Josh and Chip explain exactly how to get it done.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
The best marketing in the world is "word of mouth." In this episode, Josh and Chip show you exactly how to inspire it.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
You may not be using social media to its full potential. Today Chip and Josh revel this simple hack to transform eyeballs into butts in seats.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Do you understand the true drivers of revenue? Today Chip and Josh unpack the top three.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Understanding the difference between luxury and commodity can mean the difference between success or failure in the restaurant business. Today, Chip and Josh explain and illustrate the key differences and how to leverage them.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Marketing extends far beyond your customer base. As restaurateurs, we can market to current and potential employees as well. Today Josh and Chip discuss exactly how to do it.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Chip and Josh discuss how to make your restaurant's data work for you.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In today's episode, Josh and Chip are breaking down how frequency, recency and monetary spend influence and impact your marketing efforts.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Everything is a marketing opportunity, including the final moments we have with our guests right before they leave. In today's episode Josh and Chip reveal the strategies they use to ensure they get the most out of that interaction.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In a saturated market, the only way to stand out is through the power of differentiation. Today, Chip and Josh share tools and tactics to stand out in the crowd.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
We get questions around this all the time...how much time and money should you spend on your marketing efforts. Today, Josh & Chip discuss how much you should spend and where those funds should be directed.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Forget about steps of service, what about a customer's journey? Today Chip and Josh unpack the essential elements that create your customer's restaurant experience.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today Josh and Chip are discussing how the EDIE model can revolutionize your marketing efforts.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Your restaurant's website is one of your most powerful marketing tools. Today Chip and Josh cover three things you must add to that site today.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Your restaurant's culture is the engine that drives your marketing. Today Josh and Chip discuss how starting with why can answer every other question for your team and your guests.
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Restaurant Marketing School
The Playbook
Industry Town Halls
It's time to rethink the way we communicate with our customers. Today, Chip & Josh break down the latest strategies for emailing our guests.
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Restaurant Marketing School
The Playbook
Industry Town Halls
The right tools will take you far when it comes to marketing. Today we Josh and Chip discuss the merits of a Marketing Calendar.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Great goals aren't worth much without the systems to execute those goals. Today we unpack the best practices for creating the systems you need to achieve the goals you've set.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Better goals lead to better results. Here's how you create goals guaranteed to help you win.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Chip and Josh simplify your perspective on marketing so that you can master the medium.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Meet our Season 9 co-host Chip Klose as he explains the Triangle Principle and how to use it to your advantage in your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Josh and Shawn call out the absolute best time to start marketing your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Josh and Shawn discuss how they leveraged the NextDoor app to become entrenched in their communities.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Shawn and Josh discuss how transparency is marketing gold.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Shawn discusses his marketing hero Sam the Cooking Guy and the lessons we can learn from the empire he's built.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Josh and Shawn break down the simple steps involved in managing and overcoming difficult situations within your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
If you're on social media you should be using Yelp Connect to connect on a deeper level with your customers. Shawn and Josh walk you through how to get the most out of this invaluable service.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Shawn and Josh discuss how to leverage compounding principals to scale audience and attention.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today we discuss how to build a media team within your restaurant from the ground up.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, we uncover the worst investments Shawn has made on his media journey.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Shawn and Josh unpack the strategy around how to make sure your restaurant exists everywhere someone might look.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Shawn shares how documenting his story created a cult following.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Shawn shares the benefits he's received from mentorship and coaching over the years.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Shawn discussed how launching a local festival transformed his restaurant concept.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode Shawn share the value in taking the time to collect your stories and the benefits it brings.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today Josh and Shawn discuss how restaurants can leverage catering and events to scale revenue.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today Shawn runs us through the tech and tools he uses to help tell his story.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Are you on TikTok yet? Because the rest of the world already is...and your customers are too. In this episode we talk about how to leverage the platform's unparalleled organic reach to scale awareness and your revenues.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
We talk a lot about the websites customers are using to find you but we haven't spent much time discuss the DEVICES customers are using to find you. Today we discuss the merits of becoming a mobile-first restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Finding your target customers may be easier than you think. In this episode we discuss the tactics and strategies we've used to target local food groups online.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
When I asked Shawn about his Instagram strategy he responded with one word: "Reels." Today we run through why IG Reels is one of the best ways to get attention for your restaurant and the best tactics for using the tool.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
YouTube is one of the most powerful search engines in the world. In this episode, Shawn walks us through how to harness that power.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
You probably haven't considered Linkedin as a viable channel when marketing your restaurant but, in this episode, Shawn shares how marketing on Linkedin has impacted his restaurant's sales.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Shawn has a unique perspective on content creation and, in this episode, he lays out a compelling argument for what to blog about and how to create the content.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Shawn Walchef unpacks the strategy he uses on Twitter to get the attention of the media outlets and influencers.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today we explain how creating pillar content can make your social media effortless.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today we meet my next co-host, Shawn Walchef of Cali BBQ Media. Shawn walks us through his background, sharing the how's and why's of becoming a media-first restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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You can't please everyone all the time, but it's easier than you think to set up situations that do in your restaurant. Listen in as Josh unpacks winning strategies that benefit everyone involved.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
Virgil Abloh died on November 28th, 2021, leaving behind a set of invaluable "cheat codes" -- principles he lived by that fueled the process of his work. Listen in as Josh unpacks the most relevant cheat codes for restaurants.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
What would it take to get your patrons back through your door two more times this month? Or your server to pick up an extra shift? It turns out we don't actually have to ask ourselves this question over and over -- the answer is right in front of us.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Delighting customers doesn't require obsessing over every detail; the magic is actually in the unexpected. In this episode, Josh makes a case for the magic of being a little weird in ways your guests remember, talk about, and come back for more of.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
Don't know where and when to start marketing? Don't know how to fit it in to an already busy workweek? In this episode, Josh pulls back the lens on marketing and serves up a strategy you can implement in 5 minutes per day. Yeah, really -- just 5 minutes!
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
Know what the best part of being a restaurateur and partnering with Yelp is? Knowing first hand how to hack it. 😎Listen in as Josh teaches you the ins and outs that will transform Yelp into a powerhouse that works for you, not against you.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
"Alright folks, we're pushing the lamb chops tonight. And sell more desserts!" There are a lot of things we try to get our customers to spend more money, and most of them don't work. Today, Josh offers the formula and walks you step-by-step through how to build your perfect check.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
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Looking to start a podcast? Here are the best tips from Josh to create a formula that keeps your audience engaged and coming back for more. A million listeners a month can't be wrong!
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Don't know what to post to gain traction and build an audience on social media? Your problem ends here. In this episode, Josh unpacks several ways to expand your audience and make social media work for you.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Why is there an industry-wide reluctance to raise prices? It all stems from fear. In this episode, Josh breaks down how to increase perceived value to make raising prices painless.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
How do you get a new employee excited about your restaurant? Better yet, how do you inspire greatness in your employees? Listen in as Josh takes us through the strategies that make your restaurant the best place to work.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net ProfitWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
What if a Michelin-rated restaurateur and 20-year hospitality industry veteran told you everything he would have done differently in his marketing strategy so you could learn from his mistakes? Well, today is your lucky day. Josh tells all about the 3 biggest mistakes he made and how he'd do them differently.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
What are your goals? What do you want to accomplish in your restaurant? Listen in as Josh breaks down how to set your Big Hair Audacious Goals and bring them to life.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Are you clear on what you're the best at? Tune into this episode as Josh breaks down how to determine and execute your greatness to put you ahead of your competitors.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Food and beverage are the vehicle through which we serve our community, but ultimately, we want people to feel loved and taken care of. Listen to this episode of RMS to hear Josh unpack the difference between an audience and a community, and how to leverage them to build your restaurant up.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Have you laid into one of your sales reps lately? We all make mistakes, but in this episode of Restaurant Marketing School, Josh shows us how we can look at our relationships with vendors as more than just transactional and leverage them to bring in revenue in places we weren't looking.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Who could you hire that would pay for themselves, bring in additional revenue, and pay for everyone else on the list of people you need? Tune in to hear Josh tell us why this one key hire will push your revenue through the roof.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
Asking the right questions is the ticket to gaining invaluable insight. In this episode, Josh recounts what he learned by asking his guests 4 simple questions and how was able to use the answers to double his profits during his slowest service times.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Turning your attention to other brands is the ticket to propelling your business forward. In this episode, Josh walks us through how Preux & Proper aligned with their vendors to communicate what the brand stood for and how that alignment gave the brand a greater voice in the industry.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
When you think of your list of daily tasks, are they making today better? Or tomorrow? Tune in as Josh gives us the tools we need to create space to work ON our businesses instead of IN them.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
What if quality isn't objective, but a matter of perception? Tune in as Josh describes the 5 levers of quality and how you can leverage them through your brand's messaging.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net ProfitWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
Where are you as a restaurateur or operator lacking in consistency? Show up and learn with Josh how create the pillars of your brand's message and set standards for delivering it effectively.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Do you use facial tissues? Of course not, you use Kleenex (even if you buy Puffs)! Listen in as Josh shows you how to train your audience to create a 1-word association with your brand.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
How many humans do you need to serve in a day to hit your goals? Tune in for some quick and dirty math on how to become a Million Dollar Restaurant™ in 3 minutes with Josh Kopel.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
Do you own a restaurant? Or do you own or a brand? Tune into this episode of RMS to learn how to garner attention by leading with what you stand for.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
Do your guests know what to expect from an experience with you? Do your employees know how to execute it? Listen to this episode and gain Josh Kopel’s wisdom on why defining your restaurant’s brand promise will inspire your staff and your guests.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
When you want to be included in what people are talking about, your best bet is to let people know all about you. Tune in for a compelling argument about why writing a long-form press release is worth every bit of the effort.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
What does a soap opera have to do with running a restaurant? Find out as Josh explains how the way we tell a story makes the difference between engagement and disinterest in todays episode of Restaurant Marketing School.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
Our communities are made up of the people who love what we love. But how do you build communities without paying an arm and a leg for their data? In this episode, Josh Kopel shares his strategy for leveraging Facebook to reach your people.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Busy isn’t the result of a plan; busy IS the plan. Check out this episode to learn how to create a strategy for amplifying the bustle in your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
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Industry Town Halls
In this episode, Josh explains how restaurateurs can take their restaurant from “one of many” to a neighborhood staple.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Listen to discover how to focus your efforts, connect with your guests, and inspire them to participate.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Josh will take you step by step through how to throw a party that’s sure to get you noticed.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Restaurant Marketing School
The Playbook
Industry Town Halls
Let’s cut the BS. In this episode, Josh explains the value in being radically honest with your guests.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
In this episode, Josh takes us through how to become your own PR company.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Chances are good that your marketing and awareness issues aren't the culprit. Get ready for a hard call-out as Josh Kopel hones in on the recipe for lightning in a bottle (hint: the first ingredient is understanding how to serve your demand).
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
Tired of treading water and putting out fires? Start doing cool stuff again! In this episode, Josh Kopel reminds us that we got into this business because we were passionate about it, and sustaining that passion is easier than we think.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
Marketing your restaurant is not optional. Listen as Josh Kopel offers insight into practical and efficient strategies that will boost your visibility in no time -- and all without spending a single red cent.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
Be sure to check out the FULL COMP media universe by visiting:
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Restaurant Marketing School
The Playbook
Industry Town Halls
The art of building relationships isn't in the "how", but the "who". Today, Josh Kopel shows us a marketing power play that gives your biggest fans the opportunity to become your most effective marketing strategy.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Mondays are a tough sell, but a shift in focus can help maximize opportunity where it's the most efficient. On this episode of Restaurant Marketing School, Josh Kopel helps us understand how to seize the right moment to up profit through the week.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
It's never been harder or easier to get attention these days. Today, Josh Kopel shares how his perspective regarding social media has influenced how and why he and his brands get attention.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
We talk a lot about your restaurant's brand, but what about YOUR brand? Today, Josh Kopel lays out the tools and tactics he used to step into the spotlight, becoming the face of his restaurant brands.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today, Josh Kopel unpacks how to influence what your customers and your community say about you and your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
The holidays are a great excuse to throw a party and Josh would argue that he did it better than most. Today Josh Kopel breaks down the essential elements of a throwing great party.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today Josh Kopel explains the true purpose of social media and the platforms we need to focus on if we're going to turn page views into patrons.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today Josh Kopel unpacks how to use the talent behind competing restaurants to market your own restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
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Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way!
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Restaurant Marketing School
The Playbook
Industry Town Halls
Today, Josh Kopel unpacks the opportunities out there to partner with beverage companies to market your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Today Josh Kopel breaks down the step-by-step the methods and tools he used book out $1M in events. Be sure to check out his events pack at http://restauranteventguide.com
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Tastings are the simplest strategy out there to lure guests into your restaurant without spending.$1. Today Josh Kopel runs through the most effective use cases for tastings.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Today Josh Kopel breaks down a bulletproof strategy to delight guests while turning tables.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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Most restaurant marketing is targeted at getting new diners Restaurants fail to market to their current and past customers are missing the opportunity to connect and build loyalty. Using SMS marketing, you can create relationships with customers that is engaging and valuable. Here’s the ultimate guide to how to get started:
We are in the hospitality business but the challenge that restaurants have is building relationships. Now with 3rd party delivery, there is little opportunity to build the relationship and invite diners back.
Marketing goals with SMS:
· Connect and add value to customers. (Build a relationship).
· Create an SMS loyalty program
· Drive customers to online ordering
· Give updates:
· Send texts when a customer’s food or table is ready
· Manage curbside pickup
· Manage and confirm reservations by SMS
· Send happy birthday with gift.
Pro-Tips
Keeping a message as clear as possible allows the recipient to read quickly and know exactly what you’re offering.
Make it personal: Use the recipient’s name, location, or area of interest to know that the message is for them.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Health is a trend that is not going away, and restaurants need to double down on this soon. Here's our advice on how to properly market to those with Dietary Restrictions.
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Non-GMO, Gluten-free, Dairy-free, vegetarian, vegan just to name a few are becoming more and more prominent.
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The better a restaurant can make these dietary restrictions easy for people to navigate the more business they can capture.
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Zingerman’s Story – Gluten and Dairy Free – Lady with a clip board
Things you can do now:
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Designate your items on your menu that meat these criteria.
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Designate items with small modifications that can be made to accomplish these criteria.
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Make a completely separate menu for these restrictions.
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Have a day of the week focusing on these restrictions. Vegan Night.
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Train your Staff!! Town Hall example.
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Make people feel so comfortable that they keep coming back!
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Prepared meals and partially cooked entrees can revolutionize your revenue model and marketing efforts. Here's how...
This concept is huge with Meal Prep companies across the country… seems like every week you hear of another company popping up. This concept is underutilized by most restaurants. There are a few places that have built their whole business model around the Take and Bake model. In fact, one national chain and killed it in the Pandemic with Raising top line sales by almost 7% and while decreasing locations.
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Do not try to duplicate your menu for your customers at home. The reason they come to dine with you is partly that they can’t do it at home. Wing Example during pandemic
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How can you make your customer a Rockstar at home with all of the ingredients to make a fantastic meal. Ribs, Pizza (Danny Boys), Tenderloin (Blue Herron)
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Make it Interactive.
o Give the customer a card explaining the prep and plating, so they have everything they need to execute. Date Night at Home.
o Drinks as well! Give them the mixers and garnishes to add their own alcohol so they can impress their friends with bartending skills
o Cook along with the chef – Do a recording or even a live event that you can sell the kits and have your chef walk them thru the preparation.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Want your customers to love you...love your employees first! Today we unpack the reasons why care and authenticity with your staff will create raving fans of your guests.
“Customers will never love a company until the Employee loves it first.”
- The best way to love your customers is to love your employees.
- Employees who are onboarded correctly and trained properly and recalibrated when needed
- Care about their jobs, care about the business and ultimately care about the customer
- We have a belief that people want to do a great job. No one wakes up and says “I want to do a horrible job today!” But we fail sometimes to give each person the environment to thrive
“People don’t care how much you know until they know how much you care”
- It is very tough to coach an employee until they know you care about them.
- It doesn’t resonate until they really fell you have their best interest in mind.
- Once they know this coaching and developing becomes very easy because they trust you and feel safe. Feeling safe is a critical part of have a great team.
- MIT Study found the 3 Things needed on any successful team: Empathy, Social Sensitivity, A woman on the team.
- The days of abusive Pirates and Swashbucklers in the restaurant should be over. A new regime of Compassion and care and dare I say Love… is what will separate you from the pack.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Your competition can make you better. You can learn from your competitors what to do and what NOT to do. Today we unpack the benefits of having stiff competition.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Delivery has been a lifeline and a pain-point for so many restaurateurs over the last 18 months. Today we discuss how to get the most out of delivery while keeping the most revenue in your pocket.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Complacency within the 4 walls of your restaurant will negate all of your marketing efforts. Today we discuss how to nip it in the bud.
It is so easy to get into a routine. Go thru the motions. Your restaurant is like the worst game of telephone… remember that game? You are the start of the message… it is only going to get worse. So the more you “mumble” the worse your staff and execution will be.
Remember your passion and why you got in the business. Don’t lose that! Figure out ways to remind yourself. Paul Saginaw – hand out with employees or Customers. If that doesn’t work… get out!
Discipline equals Freedom – seems counter-intuitive, but they reside right next to each other.
- Free Time, Financial Freedom, Freedom from Stress.
Take Responsibility – While that sounds amazing… Most people don’t. Self improvement is critical to personal and business success… they are not mutually exclusive.
Have proper Training and Recalibrating. Employees that know the expectations and procedures are many times more likely to achieve brand standard. HAVE A BRAND STANDARD – Northstar delivery example.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Your menu is your #1 marketing piece and should be updated to reflect new trends, fresh ideas and be costed and priced properly for adequate profit. Today we run through how price fits into that equation.
Food Cost your menu: Amazing how many restaurateurs don’t know their food cost.
What does your menu run theoretically with your current pricing and cost of goods? This should be looked at versus your Actual Food Cost with waste, over/under portioning, potential theft, etc.…
Focus on Gross Profit on each dish and by category on menu. You will never take Food Cost percentage and deposit it in the bank.
Menu price bench marking: Look at what other restaurants that you would want to emulate, share you customers with or are just geographically close to you.
Look at their menu pricing versus yours and “Pattern” this price difference.
Raising prices in an uncertain world: This is Pent up demand coming out of the Covid-19 Pandemic. People want to get out and enjoy their favorite local spots again.
QSR Magazine did a consumer survey: Customers will spend twice as much money per month at restaurants that meet their cleanliness standards.
Strategic changes:
Changing menu every 6 months you can add variety and give customer value with correct pricing.
If you never change menu and do price increase every 3-5 years… your customers will notice increases. You are putting more attention on pricing the longer you don’t change.
Always provide Hospitality and EARN the money. Don’t take customers for granted.
– Someone is spending their most precious asset with you. Their time… Give them a value!
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Employees are your most underutilized marketing asset! Here are ways to get the most marketing out of your team via Onboarding and training.
Onboarding
- Employees tout your restaurant to friends, family and most importantly, tables full of patrons
- During the onboarding process, the opportunity to create raving fans of your organization is prevalent
- The better job you do of passionately sharing your story, your passion, your ethos and your love the better your employees will both believe in it and pass it along
Training
- The better they are trained, the clearer the expectations become, disagreements arise less frequently, and job satisfaction increases
- The higher the job satisfaction, the bigger fans they become
- The bigger the fan, the more infectious bragging they will do
- The more they know, the more they can help
- The more they help, the more sales they make
- Example: If trained properly during a menu rollout, the staff has a chance to not only experience the new offerings, but also to offer their input
- The more input they have, the more ownership they have
- The more ownership they have, the more pride they have
- The more pride they have, the more confidence they have
- The infectious your staff’s positivity, the better experience your guests will have
- The better experiences your guests have, the more they will come back
- On top of that, train them directly on how you want them to market your space!
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Your restaurant is a reflection of you as an individual. Here are some tips to make sure you are you're at your level best.
Gratitude – Gratitude is a superpower!
Attitude – This one is easy… Have a positive Attitude!
Law of Attraction – Positive Breads Positive, Negative Breeds Negative
Negativity Bias - The notion that, even when of equal intensity, things of a more negative nature have a greater effect on one's psychological state and processes than neutral or positive things.
It is actively hard work to be Positive. Work baby!
Mindset – Culmination of your thoughts and beliefs
Fixed vs Growth Mindset
Fixed – Your talents and intelligence are a static fixe trait
Growth – Your talents can be developed (Reading, Meditation, Exercise, Mentorship)
What are you paying attention to? Car analogy
Enjoy – Once you have the above 3 you can successfully enjoy life!
Have Fun. Enjoy what you are doing. Be someone that people want to be around.
The Circle of 5: You are the average of the 5 people you spend the most time with.
As you level up your G.A.M.E. your friends may change, your employees should change and your business will change for the better!
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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There's a formula to creating the perfect social media post. Today we unpack what that formula is.
A “hook” first sentence. Capture your audience’s attention with a fact, a question, or a “did you know,” or something interesting to get them to consume the rest of the content. Call to action
Digestible. People are scrolling quickly on all platforms. Break up the text and use good formatting. Format the text to make it easy to read for your audience. Make the content easy to scan with the eyes by breaking up the text into short sentences and indented paragraphs.
Great Photos and Videos. Use a good photo and videos. Add text and adjust the size of the image using easy-to-use Adobe apps: Photoshop Express, Premiere Rush, Spark Post, Photoshop Camera, etc. Upload to the platform.
Hashtags. Every post should have relevant industry hashtags to offer the opportunity for your content to trend in a specific industry.
Avoid outbound links. All platforms want engagement and for you on their platform. When it comes to social media, if you get it for free, you are the product. Pro-tip: Limit outbound links to the comment section of your LinkedIn posts.
Tag someone or a company. If you tag a person or company, it will increase the engagement with your post.
Schedule and be Organic. Use a scheduling software like Hero Post, Hub Spot or Hoot Suite. Be careful not to over do it. Don’t get overwhelmed… figure out your best platform and become a student. Each platform has its sweet spot as far as frequency.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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It's going to be hard to effectively market your restaurant if you get hacked. Protect your digital restaurant with these key tips.
A key requirement to managing your Digital Assets is to have a comprehensive list of all your assets, where they are located and who has access. Unlike your physical assets, it is not that easy to find your online account information. Without the proper authorization, it can take weeks to get a provider to give the legal owner access if that person did not set up the account.
A great inventory can take many forms. We put together this Digital Asset Audit to help you get started. Download: Digital Asset Audit https://restauranttopia.com/tools-ebooks/
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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We are faced with 100’s if not 1000’s of decisions everyday as people. In today's episode we cover how to we make sure our employees make the best decisions in regard to our businesses.
As a Leader, we probably have a high level of decision making… hopefully.
The restaurant industry has a history of not being great place to learn and grow and have a career. Especially in the Locally Owned and Operated
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Hiring – Who is the employee we are looking for? - Josh Cell Phone example
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Training – How are we training? Is it documented? I should be able to come into your business and train your new staff. Training should be that good!
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Mission Statements – What is your Mission? Delight the customer for loyalty, Everyone Leaves Happy, Love your Employees and Customers for Lifetime Loyalty. – use Google and find something that resonates with you, employees, and customers. Then Talk about it every day.
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Firm and Fair Rules – what are your expectations and policies? Is everyone treated same in regard to these rules? Almost half of Divorce happens due to Failed expectations.
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Retaining – How are you treating your employees? Do they feel safe and loved in your environment? Professional Development Training for staff.
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Recalibrating – This becomes so easy when you have the above items straight and communicated properly.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Today we review the many ways that exist to increase ticket size at your restaurant.
Notes:
Give options for customers to choose additional items to buy:
o Low Entry points on Apps – Appetizers all at $10 – Salsa, Dips, Nuts, Olives, Etc.
o Lower Entre prices with add on sides. Options and Price Elasticity
Understand your day parts – Lunch – Speed, weekend – Eat, Weekend – Dine
Benchmark menu versus concepts you emulate. How many items/price range in each category
Beverage options – have non-alcoholic premium options, Flavored ice teas, Mocktails
o Leave main beverage prices off the menu – allows easy change with no printing
Dessert – Don’t phone it in… have some scratch or premium desserts.
o Train your staff how to sell dessert – Freshly baked cookie example (get order before end of meal)
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Are you talking with your audience or taking AT your audience. In this episode, the Restauranttopia team unpacks use cases for both and the differences between the two.
Broadcasting has its place…
Basics:
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Weekly/Daily - Specials and Features
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Holiday Hours or changes to service (pandemic)
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Communicating upcoming Events
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Share your menu
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Hiring
Advanced:
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Show off Customer reviews
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Give customers the story - History
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Give behind the scenes
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Show off Employees
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Video and Photos of food and Ambiance (Let potential customers “Feel” what it is like) ELO
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Show the origins of your ingredients
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Call out your sources – farms, distributors, partnerships
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Share Staff recommendations
Engaging is most underutilized by restaurants:
- Send direct messages to Loyal customers. Thank them! Offer Freebies! Ask them to refer you!
o Use video or voice messages (Challenge – One per day for 30 days)
o Reach out to Josh and/or Restauranttopia with success story and we will put you on Podcast episode
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Bad reviews/feedback – Give away whatever it takes to have that person never talk smack about your place!
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Reach out to local influencers and have them do their event there. They will ask for something, so get ahead of it and make an offer up front so no confusion. Some people dislike this, but I think if done the right way you can have success and use their followings to benefit your restaurant.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Managing your time effectively is a crucial step in being healthy!
Balance is key to feeling good – if you’re good, you do good
As a leader your staff does better too (they’re your best marketers)
Your operation is not healthy if you aren’t
Ruthlessly pursue time for what you love
This is when your best “work ideas” hit you
Take influence from your environment
- Other restaurants
- Other businesses
- Other people
Get organized
- Practice saying “no”
- Burn out is a slippery slope
Can be the difference between making great decisions and making decisions just so problems go away
- Leads to half-cocked strategies
- If you are fresh, so are your ideas; if you are burnt out, so are your ideas
As far as marketing is concerned
- The process takes time, thought and consideration
- Keeping busy for the sake of it is short-term play
- Scheduling time to spend collecting market intel, sharing ideas, generating content and deploying content is not prioritized enough – the “on the toilet posts, likes and shares” is not a great strategy
- Carving out time to engage with commentors and followers is essential
- Software can help push content more effeciently
If your time is managed properly
- Your goals are easier to manage
- You’ll have time for new opportunities
- Allows for experimentation
- You’ll be able to focus
- Permits proper prioritization
Ultimately, the more you manage your time, the more time you have to manage everything else
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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- HEATING AND COOLING SYSTEM
- PHOTO BACKDROP: When people go out whether it be for a special occasion, or just for a fun dinner with friends, they want to be able to commemorate it. Usually with a fun photo. Providing a fun photo background allows them to do that, and an opportunity for the restaurant to receive more traction when those pictures are posted. Make the backdrop fun, it could be just green shrubbery with neon light. Or fit it to the theme of your restaurant, if you have a Caribbean restaurant, have a beach theme. Make sure to include fun props that the diners can take photos with! Lastly, add the restaurant’s name or Instagram on either the backdrop of some of the props so that when the photo is posted other people can find the restaurant!
- OUTDOOR BARTENDER WITH A SPECIALS DRINK MENU: Having a bartender outdoors can draw a ton more customers to a restaurant. Not only having an outdoor bartender but also having a special drink menu to go with it. Make the drinks fun, presentable, and one of a kind to your restaurant. Pair them with what you are serving as well, for example, if you are serving salmon with a blackberry sauce, maybe make a blackberry margarita to go with it. Having an outdoor bartender would only amplify the summery feeling that a patio already brings.
- GAMES: When sitting outdoors, maybe with your kids, or with your friend while waiting for your food there isn’t much to do. So adding different life-sized games like Jenga and Connect 4 would add not only a fun aspect to the patio area but also something to occupy guests. I’m positive that life-size games will be as big of a hit with adults, as they will with kids.
- CASUAL SEATING AROUND A FIREPIT
- GREAT PATIO FURNITURE AND UMBRELLAS
- MUSIC, COMEDY, OR TRIVIA NIGHTS :Entertainment can draw customers to the restaurant that it may have otherwise not have had. Whether it be a comedy night once a week, or a different live music event, entertaining customers is more important than ever. If it is a Trivia night you can even do prizes, like a free round of drinks for the table or a free dessert. Either way, it is a draw and one that every restaurant should have.
- SPECIAL PATIO MENU: People enjoy feeling special, it is just human nature. So how does one bring that into the restaurant world, other than providing them with amazing service? Give them a special menu. If sat on the patio, provide a special menu, it does not have to be every day, maybe just once or twice a week. Provide it enough though that it gives people a reason to want to go and sit out on the patio. And don’t keep in the same specials menu every time, switch it up, make in a surprise, it’ll draw the crowd in.
- GREAT LANDSCAPING, LIGHTING, WATER FEATURES, AND FLOWERS
- HANDHELD POS
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Amazing technology is available to everyone in all shapes and sizes these days
Difference making tech:
- Digital Signage – Example
- Reservation System – Best Of List
- POS System – Best of List
- Card Processing – Best Of List
- Accounting Software- Best of List
- Payroll Management – Reviews
- Employee Screening/Background Checks – Example
- Scheduling Software – Reviews
- Virtual File Cabinet – Best Of List
- Digital Supplier Platforms – Example
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Menu engineering is the process of designing your menu to ensure maximum profitability.
Data doesn’t lie. Gut shots are great, but they are rooted in assumptions, hopes and dreams.
It takes the emotion out!
Menu engineering doesn’t come easy if you haven’t taken the time to really understand your menu’s performance by way of sales mix and theoretical costing
Never forget, your menu is the single most important marketing and sales mechanism you have!
Technical aspect: plotting your menu items based on contribution margin and popularity, then analyzing to remove poor performers or tweaking decent performers to become amazing contributors
4 Quadrants: Dog, Puzzle, Plow Horse, Star
Psychological aspect: strategically designing your physical menu layout to prompt guests to order those dishes that perform best based on the technical analysis
- Highlights
- Boxes
- Pricing placement
- Item placement (depends on style of menu) matters
Almost every restaurant has that “If you go there, you have to try” dish that inevitably becomes part of your identity – run with it!
But first, make sure it is not only popular, but profitable and make it as visible as possible!
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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The restaurant business is a simple business where you make money selling food and drink. However, this process of making money can be done randomly or can be done strategically.
Category Menu Questionnaire - Start with sections of your menu and answer the questions. This will give you a great way to assess where your current menu is and what you need to do to improve and make more money. Questions by menu category
Weekly Specials vs. Weekend features - Specials are typically designed to drive traffic while Features should make MORE money. Knowing your average GP per plate in category will allow you to design items that will always be higher profit moving your bottom-line numbers UP!
Options on Weekly Specials (Not everyone wants the special)
Wing night example – See attached
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Offering boneless wings
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Offering naked tenders (sinless)
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Offering breaded shrimp
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Offering Deep fried Pierogis in Wing sauces
Working with the attached worksheet will allow you to look at other offerings on your specials to drive profits.
Couple other Money-Making Pro Tips
95 v. 99 on menu:
Moving your menu prices away from .95 cents doesn’t seem like a big deal, but if you take a week worth of sales by item and multiple it by .04 and then by 52 weeks, you will see this small move could make BIG Money.
Drinks – Don’t list soft drink prices on your menu:
-
Anthony has two great real-life examples in the episode about how he created BIG TIME increases to operators’ menus by changing coffee prices and the Soft Drink pricing.
-
Benchmark your current pricing versus your competition. You may be surprised how behind you are in this pricing. Offering unique beverage offerings that your customer can not find elsewhere can also be a great way to gain profits.
-
It is also recommended to spot check how many tickets don’t have beverages ran in. This could be common with your wait staff as they may not be ringing in all beverages because they are either lazy or are trying to “Help” the customer in order to gain larger tips.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Reasons to get serious about LinkedIn.
- Anyone who wants to deal with you will check here first.
- One of the best places to build “Your brand.”
- Trust and reputation.
- Nurture and generate leads.
- Reach beyond your regular network. Allows you to reach beyond our normal circle of influence and network.
- Allows you to be intellectually curious. A wealth of content and knowledge.
- Stay up to date on what is happening in your network.
- Groups that are hyper-focused on your interest/support.
LinkedIn Do’s and Don’t
Do
- Be consistent and always be publishing good content. You can never over post great content. 10X books
- You can do this in the pool.
- Be interesting
- Be an educator
- Motivator/story teller
- Make an insightful comment on other’s content
- Have patience. You are not going to be Gary Vee in two weeks. (Probably never but you can still be very successful on the platform).
- Use Hashtags #akronohio #eventplanning #event #akronsfinest #eatlocalOhio #supportlocalbusiness #resturant #networking #togetherwearestronger
- Tag people and companies. @EatLocalOhio
- Be positive and lift people up.
- Write a positive review for your contacts.
- Tell your friends and family to follow you on social media.
- Engage with posts and comments.
- Try mentioning someone in the comments to get the conversation going
Do not
- Try to be funny (you are not funny. Yes everyone thinks they are funny. Again, you are probably not funny). If you still think you are funny, check out TikTok.
- Do not be negative.
- Do not expect anything in return.
How to connect
- Like the post
- Comment on the post
- DM them
- Call them Set up a time to learn more about them.
- Ask them what their biggest pain point is. What problem do they have that you can help solve.
- Ask them if you can help them. Servant mentality.
This is how you post great content.
- Do not spam people with “wine down Wednesday” and “today’s happy hour special.” Here are some sample ideas to get you started:
- show gratitude to your staff and send dinner to their house
- What makes a great lunch meeting
- How to get lunch for the office.
- 5 things to look for when picking a corporate caterer
- How to find a good venue for your holiday party.
- How to get pizza for the office (hint: it is not all vegie)
- The gift of local independent restaurant gift cards
- Did you know: We do catering, We host events, etc.
- Talk about the chef and the owner.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Make sure people know that you are OPEN
Send a Thank You Card
Golf Ball Promotion
Be Part of Your Community
Join Your Chamber of Commerce
Business Card Giveaways
Digital Signage
Phone System
Loyalty Rewards Programs: Check out this article in the Harvard Business Review about “Do Rewards Really Create Loyalty?” https://hbr.org/1995/05/do-rewards-really-create-loyalty
Customer List
Gratitude, Gratitude, Gratitude: Continue the message of gratitude with your to-do items. Put a thank you business card in the to-go bag. It can be something as simple as “We sincerely appreciate your business. Thank you for your purchase. We are honored to have a customer like you.” A great operator over at iRiE Jamaican Kitchen put a thank you card in each to-go bag with a chance to win a $50.00 gift card if you give them your email and follow on Facebook or Instagram.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Content tilt. What is the subject matter of our content?
- Great Vibe
- Healthy
- Delicious Food
- Unique Experience
Who is our customer marketing persona? ... Essentially, a persona, whether you call it a buyer persona or marketing persona, is a proxy for your target audience – a valuable shorthand for someone who has the same interests, priorities, and concerns as your buyers.
- Location – Where do people from this persona live?
- Interests – What are the interests of people in this persona?
- Education Level – What is the education level of this persona?
- Income Level – What is the income range of this buyer persona?
- Buying Motivation – What is this personas reasons for visiting or ordering from your restaurant?
- Buying Concerns – What is this personas concerns when visiting or ordering from your restaurant?
Source: https://limetray.com/blog/customer-personas-for-your-restaurants-success/
Customer Personas
- Lunch Regular
- Dinner Individual
- Dinner Family
- Business Catering
- Family Catering
Where are they?
- Publications
- Schools and Universities
- Local Government
- Nearby Businesses and Organizations
- Churches
- Apartments
- Radio and Podcasts
- Top Bloggers
- Top Ten Social Media Influencers
- Favorite Websites – Why type of websites do people in this persona frequent?
- Social Media – Where are they on Social Media
Content Ideas
25 Social Media Campaigns for Restaurants. https://restauranttopia.com/tools-ebooks/
What are the channels for disseminating content
- Blog
- Social media
- TikTok
- YouTube
- Email, Text, etc.)
Who is going to push the content?
- Personal
- Company
- Employees
- Influencers
What is the call to action?
What are we collecting?
- Name
- Address
- Emails
- Phone Numbers
- Retarget
Review - Peter Drucker was right when he wrote: “What gets measured gets managed.”
- Measure
- Report
- Analyze
- Optimize
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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A major advantage of the independent restaurant is the personal connection, leverage it to ENGAGEMENT
When marketing your brand, it’s important to showcase what you can do from an F&B standpoint, but hospitality is all about the interpersonal relationship
- Tell them who you are and what you are about
- Tell them why you wanted to get here
- Tell them how you got here
- Pull back the curtain on your daily ops
- Give them sneak peaks
- Brag a little
- Introduce your staff to them
- Make it personal!
- You’re a living, breathing human being that they can relate to.
- Everyone LOVES saying, “I know the owner…”
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Meet this season's co-hosts: The team from Restauranttopia:
Restauranttopia focuses on all things related to restaurant management and operations from hosts David Ross, Brian Seitz, and chef Anthony Hamilton. They feature interviews and restaurant success stories, along with insights on cost control, marketing, management and personnel issues.
In today's episode we tackle one of the hardest parts of restaurant marketing...talking about ourselves.
To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/
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Does every restaurant need a marketing strategy? What if you're happy with where sales are currently? Today, Matt Plapp shares his thoughts on what you can do when you're already doing well.
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As an industry we have discounted ourselves to death with the goal being to "get busy." In this episode, Matt Plapp share alternatives to couponing that will actually make you money, instead of costing you a fortune.
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In this episode, Matt Plapp uses over 3 decades of marketing experience to share what you need to know about mass media.
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Interested in ramping up your revenue at a better margin? Then catering is the answer for you! Today, Matt Plapp share the tactics he uses to get in front of the folks placing those huge catering orders.
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Sometimes the best tools to use are the simplest tools to execute. In this episode, Matt Plapp share grassroots tools that will help you grow your restaurant's mailing list.
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What will inspire your guests to open and enjoy the content you're creating? In this episode, Matt explains the value of making it about "them" and how to do it in a way that's guaranteed to resonate.
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Making this one small adjustment to your Facebook and Instagram posts will dramatically amplify your reach on social media.
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Salesmanship is everything and Matt offers the techniques he trains his team to use to get both your staff and your customers excited about collecting customer data.
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In this episode, Matt Plapp explains the value of live video and how we can use it to build a following for our restaurants.
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Matt Plapp is hard at work on this episode breaking down the tools and tactics he uses on social media to feed his restaurant client's customer database.
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How do people find your restaurant? Chances are they're using platforms like Yelp. Today Matt Plapp shares his best practices for turning those page views into paying customers.
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Sometimes the smallest adjustments create the biggest impact. In this episode, Matt Plapp provides bulletproof "calls to action" guaranteed to get your audience to participate.
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We can't just collect data, we have to weaponize that data to give our customers the best possible experience in and out of our restaurant. Today Matt Plapp takes us down the rabbit hole, unpacking the techniques he uses to build connection with customers.
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Change begins at home and in today's episode Matt Plapp reviews the proven techniques he uses to convince the customers sitting in your restaurant to join your marketing program.
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Danny Meyer talks about connect the dots. Master marketer Matt Plapp talks about connecting the dots. In this episode, Matt shares the best places to invest your time and money to build your customer contact list.
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Do your customers reallllly want to hear from you. The answer from Matt Plapp is "it depends." Today he lays out a formula for connecting with your customers in a way that will resonate with them.
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If the pandemic taught us anything, it's that we don't own our customers until we have their contact information. Today, Matt Plapp unpacks proven strategies for collecting that customer data via social media.
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There are hundreds of strategies for getting your customer's data but only a few that work. In this episode Matt Plapp unpacks a bulletproof strategy for using someone's birthday as the catalyst for a conversation.
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What do we say and who do we say it to? Customer communication beyond the four walls of our restaurant is a minefield. In this episode, Matt Plapp lays out what to say to each segment of your customer base.
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So you've done a great job of collecting customer data...now what should you do with it. As Matt Plapp explains, if you're not segmenting those lists, you're missing out on a golden opportunity to capitalize on repeat business overnight.
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In the restaurant industry money is ALWAYS tight but marketing is a must these days. In today's episode Lael shares how to get the most out of a limited budget.
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In this episode we turn the tables on Lael and he tells us, step by step, how he'd turn his restaurant concept into a blockbuster success.
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We see them everywhere on social but how to use them most effectively to drive traffic to our restaurants? Lael provides all of the answers in today's episode.
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Groups are a powerful tool to breed awareness and create a following. In this episode, Lael provides his best practices for building and engaging in social media groups.
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Today Lael answers the most frequent question we get: What and how often should a restaurant be posting on social media?
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The bigger your audience, the bigger your customer base. Today Lael shares his best tips and tactics for building audience.
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There's this beautiful intersection on social media where you can be your most authentic self AND present yourself and your brand the way you want to be perceived. Today Lael provides the roadmap to do just that.
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Digital advertising is no different than gambling when you're not sure what you're doing...the only difference is there are no free drinks. In this episode Lael breaks down a bulletproof strategy for spending your marketing dollars wisely online.
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Does anyone really want to see pics of our kids mixed in with the food porn we're putting out there daily? Lael discusses the pros and cons of mixing personal and professional on social.
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Still working to master social media? Today Lael presents the rules he uses to make restaurants internet-famous.
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Marketing is no longer optional. You know that which is why you're here! Email is still the most effective way to reach your customer base and today Lael unpacks what's needed to create a rock-solid email marketing strategy.
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Few things can build a dedicated audience like podcasting BUT will it translate into dollars in the cash register. In this episode, Lael and Josh talk about the business of podcasting: the good, the bad and the ugly.
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Online giveaways, when done right, will pay for themselves 1000x. In this episode, Lael lays out how to create an online giveaway that creates a following and cash flow.
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Google is nothing more than an algorithm. To show up in searches, we must lay a foundation online that proves what we offer is what our potential customers are looking for. In this episode Lael unpacks best practices for improving search results online.
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Today we're talking about social media influencers. Lael shares his past experience and his perceptive on if influencers can actually drive traffic to your restaurant.
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Today Lael explains the three must haves to turn page views into restaurant patrons.
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In today's episode Lael breaks down best practices and worst mistakes for getting your menu seen.
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We don't just hooks to get folks into our restaurants, we need hooks that'll convince our audience to connect with us online. Today, Lael breaks down what we can do in-house to make an impact online.
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Marketing expert Lael Sturm shares tips for turning Instagram views into butts in seats.
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Matt pulls from his extensive background in marketing for tech startups to parse out the lessons that apply directly to the restaurant industry.
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Today Matt defines what a customer journey map is, why it's important and how we can leverage it to better understand our customer and our own business.
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Today Matt & Josh discuss the benefits of retargeting and how it can be used to hone in on your target audience.
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Chat is one of the most powerful tools at a restaruateur's disposal. Today, Matt unpacks the chat tools you should be using to build interest and create new customers.
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Can't we do the same things a publicist would do to get press? The short answer is "Yes!" Today Matt and Josh offer the inside track on how to score press without hiring an agency.
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How do patrons find your restaurant? What information do they see when they get there? Today, Matt and Josh where they're looking and how to make sure once they find you, they're sold.
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Today Matt and Josh discuss tactics for marketing in the physical world using mobile billboards.
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How are you going to build the audience for your restaurant? The simple answer is "messaging." Today Matt and Josh discuss the importance of crafting the right message for your audience, creating the value and connection needed to convert them into customers.
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How well do you know your customers? Who is your target customer? Understanding your audience is a critical element in perfecting your marketing strategy. Today, Matt takes us through the step by step of determining who that is so that we can serve them better.
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Successful referral programs require a lot more than just signing up for a service. Today, Matt and Josh discuss what can take your referral program to the next level.
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Today Matt dives deep into the world of Search Engine Optimization, explaining what it is, why it matters and the importance of getting it right.
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FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
Your marketing efforts don't need to be a full time job. Automations and strategic planning can result in an effortless marketing campaign. Today, Matt walks us through what nuture campaigns can do for our businesses and how to set them up.
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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
There's a secret weapon that the best marketers use to blow away the competition: maniacal focus. Today Matt and Josh discuss what that means and how to leverage it to create an unstoppable marketing program.
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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
There are countless tech tools at our disposal but most of us don't know what they are or what they do. Today Matt breaks down how you can use your restaurant's website to test new marketing initiatives.
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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
Today Matt and Josh define what a partner marketing program is and the steps involved in building one from the ground up to scale your marketing efforts from the outside in.
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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
Money is perpetually tight in our industry but, sometimes, we have to spend money to make money. Today Matt and Josh dive into the decision process around paid advertising.
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We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
Today Matt and Josh discuss the value professional marketers bring to the table, what they can do for your business and when you should hire them.
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Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
We didn't get into the restaurant industry to become marketers but, living in a digital age, marketing has become an essential part of our business. Today, Matt walks us through the steps involved in creating a winning marketing plan for your restaurant.
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Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
The Happy Mouth Morning Show
Restaurant Marketing School
The Playbook
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
As we see our way through the pandemic, many of us have begun to focus on expansion and what it could look like for our restaurants. In this 4 part series Andy and Josh tackle the most commonly asked questions related to growing your restaurant empire.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
What is a brand evangelist? What can they do for your restaurant? Today, Andy and Josh answer these questions and many more so that you can get the most out of the customers that love you already.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Skilled marketers have been using a net promoter score to gauge the value of their offering for ages, now it's our turn. In this episode Andy and Josh define what a net promoter score is and how it can be used to manage your marketing and your operations.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
I don't know about you but we're already beginning to get inquiries for large format catering and events. In this episode Andy and Josh unpack best practices for booking more and maximizing the profitability of your catering and event programs.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Some branding adds value, some detracts. In this episode Andy and Josh tackle the best ways to use a manufacturer's brand to boost your restaurant's brand.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
It's one thing to have a great bar program, it's quite another to market it effectively. In this episode Josh and Andy unpack winning strategies for branding your bar program in a way that adds value to the whole restaurant.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Scratch ingredients make for an award winning offering but there needs to be strategy involved in how these techniques are used and marketed. In this episode Josh and Andy tackle if you should have a scratch offering and, if so, how it should be promoted.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
In this episode Andy and Josh tackle how to define quality for your market and how to communicate that quality effectively to your patrons.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Sometimes what's best for your restaurant's marketing efforts is also what's best for the planet. Today, Andy and Josh discuss sustainability as a marketing trend and it's practical application in your restaurant as well as the associated benefits of going green.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
We can see the light at the end of the tunnel. With on-premise dining returning, what is the future of off-premise dining? Today, Andy and Josh tackle the future of dining at home and how we can best capitalize on this opportunity.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Today, Andy and Josh get down to the nitty gritty, clearly defining with the guest experience is, when it starts and ends and what we can do to ensure it's a memorable one.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
If the pandemic has done nothing else, it's definitely brought us closer together as an industry. Partnering with our neighbors in and outside of hospitality can have a huge impact on our restaurants. On this episode, Andy and Josh run you through who to pitch and what to offer.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
As an industry we've discounted ourselves to death. But is there a better way to use these tools. Today Andy and Josh run through the best way to ensure a high ROI when using promos and discounts.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
We know how we represent ourselves digitally is as important as how we represent ourselves within our communities. Art and photography are two tools to help you get the most out of your digital presence. Today Andy and Josh offer up best practices to put your best foot forward in the digital world.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Today Andy is coming in red hot with a new way to look at our restaurant's demographics and hacks on how to use this information to our advantage.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Today Andy and Josh unpack the importance of developing your brand's voice and best practices for getting it done.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Welcome to Season 2 featuring Andy Rosenbloom. Today, Andy and Josh tackle the value of negative reviews and best practices for responding to them.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Learn more about Andy and his projects here:
www.linkedin.com/company/dining-alliance
www.instagram.com/diningalliance
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - https://restaurants.yelp.com/full-comp-podcast/
The Happy Mouth Morning Show - https://restaurants.yelp.com/happy-mouth-podcast/
Restaurant Marketing School - https://restaurants.yelp.com/hospitality-marketing-podcast/
The Playbook - https://restaurants.yelp.com/the-playbook-restaurant-stories/
Not all stealing is wrong. Today we cover what to steal from your competitors to achieve exponential growth.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Make your newsletter essential to your readers. Become more than a digital advertisement by providing value to your community.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
We're not perfect. Here are some of the hard lessons we've learned along the way.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Dive deeper into the mind of your customer and your community. Here's how.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
We can learn a ton of each other. Today we cover the how and why of peer networking.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Developing a digital identity for our restaurant is typically an afterthought. Today we tackle why it's important and how to create it.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Covering the basics of the latest and greatest app to hit the market.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Want to become an instagram marketing pro? Here are some helpful tips to boost engagement and traffic.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Want to hit the first page of search results for your cuisine or niche? Here's are some strategies to help you rank.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Influencers have the ability to increase awareness for and drive traffic to our restaurants. Here's how to connect with them in an authentic and effective way.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Today we explain what retargeting ads are and how to deploy them for your restaurant.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Retail items are now an essential part of a restaurant's revenue model. Here's how to best market your retail products online.
________________________________
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
The tech changes fast and we must too. Here are the trends to follow with your restaurant marketing.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Today we tackle blogging strategies for your restaurant.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Restaurants can ride trends. Today we show you how.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
There's no need to reinvent the wheel! Today we cover tactics for using your restaurant's competitors as marketing resources.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Information overload is a real thing. Today we strategize how to overcome analysis paralysis and create a winning strategy for your restaurant.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Is your restaurant essential to your community or to your patrons? Today we discuss ways to achieve just that.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Today we cover a few experienced based tips and tricks for doubling your social media traffic.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Virtual events are here to stay. Here's how to create one and get the most out of it.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
With the right system in place, you can do it all. Today we unpack the strategy!
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Today we help you craft a message that will resonate with your target audience and compel them to patronize your restaurant.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Today we cover the importance of batching content and exactly how to do it.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Want to create an iconic brand? We run through the basics today.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Does your logo matter? Can it help drive traffic to your restaurant. What are the essential elements of a good logo? We cover all of that and more today on the show.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Search intent is a key factor for SEO. Today we cover what is it and how to use it.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
We supply you with proven strategies to get inside the mind of your customer.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
The Playbook - www.restaurants.yelp.com/influencers
Social media is a tool and, when used effectively, it can help generate revenue for our restaurants. Today we cover common mistakes and practical solutions.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Today we discuss what a restaurant focused podcast could look like and if it's wise to launch one.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Here's a rundown of the opportunities you're missing online.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Here's a quick guide to the mistakes we see restaurateurs make most frequently online.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Yelp, Google and even your own website need to have current information. In a time where our businesses are changing daily, we need to make updating our information online a priority. In this episode we cover how and why.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Want more business? Web traffic directly relates to traffic in the real world. Here are some tools to help grow your traffic online.
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Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Noticing a theme here? The best brands use the best tools. Today we run through several of the best.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Search engine optimization is a long game and key to your restaurant's survival. Here are the a few tips to rank better.
________________________________
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Looking for more followers on Instagram? Use these tips and tricks!
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Do you need to be an advertising wiz to use paid ads on social media? In this episode we review the best practices for getting the most out of your ad spend.
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Looking to expand beyond newsletters? Facebook messenger is an amazing tool for starting conversations with your guests. In this episode we cover winning strategies for using this free service.
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
IG stories are a phenomenal tool for giving your guests an inside look into your restaurant's operations. In this episode we provide the playbook for creating compelling IG stories.
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Great content is like a great wine, it's hard to describe but you know it when you see it. In this episode we explore the elements of great content across all platforms.
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
The "when" is as important as the "what." In this episode we tackle cadence, helping you determine when to post your best content.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Social media platforms change all the time. Remember Vine? In this episode we discuss the benefits of leveraging email to market to your customer base.
Sign Up for Our Weekly Newsletter: https://pineapplepost.news
Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
We all struggle to come up with great content ideas. Today we throw out ideas to help keep your social media content fresh and engaging.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Is there a strategy we can use to make our restaurant's content go viral online? Today we unpack if it can and if it's worth it.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
Full Comp - www.restaurants.yelp.com/fullcomp
The Happy Mouth Morning Show - www.restaurants.yelp.com/happy mouth
Restaurant Marketing School - www.restaurants.yelp.com/marketingschool
Restaurant Influencers: The Playbook - www.restaurants.yelp.com/influencers
Creating great content is only half the battle. In this episode we discuss strategies for promoting your content.
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
What do our patrons what to see from us on social media? In this episode we provide tips and tactics for success.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
For most restaurateurs, Twitter is an untapped resource. In this episode we discuss how to get the most out of the platform.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
Want more reach? Here are some tips on how to reach more customers for free.
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
In this episode we cover the best platforms to build brand awareness and build audience.
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
Creating content doesn't have to kill you. Here are some tools and resources to help.
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
In marketing and media, positioning is paramount. In this episode we help you separate from the pack.
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
Newsletters give us the opportunity to provide value and build customer loyalty. Here's how...
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
In this episode we help you figure out what to say to reach our customers.
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
Be heard and be seen. This is how to keep it fresh!
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
Are you leveraging the power of Twitter to build awareness for your restaurant? Find out why and how today!
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
All out of ideas? We're here to help!
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Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.
Today Eric and I share one of the best ways to build awareness for your restaurant and drive new customers.
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Book time on Josh's personal calendar: https://bit.ly/3otQm8z
Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.comto claim your free page and learn more about these powerful tools for your business.