Impactful & Intentional Author Brands: Recent Episodes
Anna McVey-Tyson
Why does branding your author platform matter? You may be thinking, "How does that apply to me as an author?â Watch now to learn why it definitely matters.
Author Sierra Barela discusses branding her author platform. Tune in now to get her advice for aspiring authors to start branding an author platform.
Crafting a brand message by building relationships, focusing on the impact she wants to make, finding her niche, and taking risks
[powerpress]
So tell me, dear listener, when you think of a brand strategy, what comes to mind? Is that the way that your brand looks? Is it creating a marketing strategy to sell as many products as possible?Â
But what if I told you that there was so much more?Â
It?s about building relationships with you customers or clients. It?s about showing up amidst the feeling of not being good enough. It?s about taking risks. It?s about making the necessary changes to better serve your audience. But most importantly, it?s about leaving the planet a little bit of a better place because you were here, serving.Â
It?s what allows you to make an impact while making a profit.Â
So how do you do that? I believe that you do that through your brand message.
Your brand message is about who you are, what you do, who you serve, why you do it, and how you do it differently. Your brand message is the core of how you can leave the world a little bit better because you were here providing your services. Making an impact while making a profit.Â
But that's not always an easy path if you don't know exactly how to define any of you who?s, what?s, why?s, and how?s.
Today we?ll be interviewing one of my very lovely clients Lee Stiffler Meyer. She's an amazing photographer and does beautiful work. We'll be talking with her about her own journey to craft a brand message and strategy. A message and a strategy that allows her to serve her community through her services. How it allows her to make an impact while making a profit, and all while doing what she loves.Â
In this episode, we discuss:Â
[skipto time="3:24"] Lee?s background as a photographer
[skipto time="6:20"] Lee?s transition into photography from her previous career
[skipto time="14:25"] The impact she wants to make with her business
[skipto time="17:44"] The surprising power of relationships to craft her brand message
[skipto time="21:59"] How continuing to learn her craft and taking risks helps her grow her business
[skipto time="30:43"] The changes she?s made to bring more intentionality to her strategy
[skipto time="36:48"] How to connect with Lee online
Conclusion
Today, we heard about Lee?s journey of building her community and building relationships. We heard about how she?s been able to show up, even with her doubts and challenges. (Which I think just makes her that much more of a rockstar!)Â
Lee also talked about the impact that she wants to make--and is making--in the world with her services.
All of those things put together helped to form a brand message that informs and empowers her strategy. It allows her to make the impact she wants to make in the world. Leaving the world a better place because of how she serves.Â
If you would like to have help clarifying your brand message, so that you too can start making a positive impact through your services, I?m now booking projects for the months of April and May.Â
All you have to do is to follow the link in the show notes below and fill out the contact form provided. And we'll get started on your beautiful brand message, so that you can build your impactful and profitable brand. Â
Don?t forget to follow Lee on her Instagram profile which is provided in the show notes below.??
Get in Touch with Anna Here
Music Credits:
Intro Music: Water Wood & Stone?Creative Commons Music by Jason Shaw on Audionautix.com Outro Music: No More?Music by?HaTom_music?from?Pixabay Transition Music: Catalyst?https://www.purple-planet.com
Episode transcript:
https://annamcveytyson.wpengine.com/IIB-2021-09-04-transcript
Want more?
Follow Lee Stiffler-Meyer @letthelightinstudio
Listen to the other podcast episodes?here
 ?
The Surprising Truth About why a Messy Brand Strategy is the Better Way to Go
[powerpress]
Creating a brand strategy that works for you isn't always a straightforward process. And in a lot of cases, it can be a bit of a mess from the outside. It can be especially messy when you throw in a chronic illness. All the health issues, hospital stays, lots of doctor visits, and all the medicine! Basically, youÂve got a whole lot of things to juggle while trying to pursue your dreams. But that doesn't mean that a brand strategy canÂt be intentional and impactful.  This is part 2 of our interview with Elizabeth Amber, a woman living with cystic fibrosis (aka CF). And if you haven't listened to part one yet, I highly suggest you go back and listen to it before continuing with this episode. During the last episode, we talked with Elizabeth about how having a brand strategy helped her pursue her writing career by finding a strategy that worked with her health instead of against it.   Today we are going to be continuing that conversation. We'll continue our conversation with Elizabeth about the lessons sheÂs learned from living with cystic fibrosis and recovering from a transplant. While getting a little bit messy by experimenting with different processes to discover her brand strategy. WeÂll also hear how sheÂs learned to stop comparing her strategies to societyÂs definition of Âthe right way, and finally how sheÂs learned that sheÂs needed to set boundaries to make her strategy work for her. It may have appeared a bit messy, but it was the strategy she needed. So let's grab a cup of coffee and dig in.
In this episode, we discuss:Â
[skipto time="3:15"] Lessons from living CF and transplant
[skipto time="14:40"] Getting messy - experimenting with different strategies
[skipto time="17:38"] Defining profitability while living with a chronic illness
[skipto time="31:33"] Defining your boundaries
Get in Touch I would love to hear from you. If you have any experience about how you've been able to balance your health well, taking care of yourself for your family and pursuing your dreams or ambitions. I'd love to hear from you. You can send me an email with my address listed in the show notes below. Just click on that link and send me a quick message. Thank you so much for joining me today.
Music Credits:
Intro Music: Water Wood & Stone Creative Commons Music by Jason Shaw on Audionautix.com Outro Music: No More Music by HaTom_music from Pixabay Transition Music: Catalyst https://www.purple-planet.com
Episode transcript:
https://annamcveytyson.wpengine.com/6qs7
Want more?
Connect with Elizabeth Amber @creamandsalt on Instagram
Listen to the other podcast episodes here
Message AnnaÂ
How a brand strategy can help women living with a chronic illness to pursue their career ambitions
[powerpress]
Part of the reason that I started this podcast was to encourage and empower women--like you, dear listener--from all walks of life to show how having a brand strategy can help you pursue your entrepreneurial dreams, and this goes for women living with chronic illnesses, physical conditions that limit your energy and time to do something besides just paying attention to your health. So today weÂre discussing how using brand strategies can help women living with chronic illnesses pursue goals and still take care of their health.
Why is this important to me? Because I myself am a woman living with a chronic illness, cystic fibrosis (CF). CF is primarily known as a lung disease but it also affects the way I live my life. Physical, mental, and emotional barriers are common. And time constraints are part of the package too, since thereÂs a lot of time dedicated to just staying well and preventing lung infections. ThereÂs more to it, but thatÂs the gist.
So I began to think about all the other women out there living with chronic illnesses who still have dreams and goals they want to pursue. Just because we have limitations and need to take care of our health doesnÂt mean that all ambitions fly out the window.
So this episode is part 1 of a short series all about empowering women with chronic conditions to pursue your dreams and how leveraging a brand strategy can help you use your time and energy to be intentional about what you do and how to make it fit your needs.
WeÂre talking with Elizabeth Amber, another woman living with CF, and discussing how she has intentionally pursued her own dreams for her writing career, even while waiting for a transplant.
In this episode we discuss:
ElizabethÂs Background [03:18]Her Unconventional & Beautiful Pursuit of her Writing Career [07:33]The Journey to Form Her Own Brand Strategy That Works for Her Health Needs [14:10]Elizabeth's Definition of Success [18:39]The Art of Working with the Energy She Has to Work Without Spreading Herself Too Thin [26:52]
Get your free journal prompts here:
Are you wondering what is a good first step to start your own brand strategy? Well, IÂve got you covered. A good step to start your own brand strategy is to define your brand values. But do you know how to define them? IÂve got you covered again. IÂve created journal prompts for you, that ask thought-provoking questions to help define and refine your values. ItÂs the easiest way to get started on your own brand strategy. The free journal prompts will help you find your values without wasting time trying to come up with your own. You can download them here. Go on, you know you want to.Â
Music Credits:
Intro Music: Water Wood & Stone Creative Commons Music by Jason Shaw on Audionautix.comOutro Music: No More Music by HaTom_music from PixabayTransition Music: Catalyst https://www.purple-planet.com
Episode transcript:
https://docs.google.com/document/d/18Ewk4Bt-ntwAB3xlovJluTGl27LgURiUpKQq2nK5Gy8/edit?usp=sharing
Want more?
Connect with Elizabeth Amber @creamandsalt on Instagram
Listen to the other podcast episodes here
You never have enough time to get #allthethings done. Forget about making time to build your brand! But what if it wasn't time-consuming?
This oneÂs for the remote-working moms (aka WFH moms) with kids doing the virtual learning thing.
This pandemic is awful. I mean, life can be crazy enough, right? The pressure of working from home and having to help your kids learn virtually is a lot! Forget about finding time to finally implement a brand strategy. I know; IÂm right there with you. But what if I told you that you can save time by crafting a strategic brand strategy? IÂm sharing the top 3 tips a strategic approach to branding gives you the time to make sure that youÂre present with your kids when they need you.
Click To Tweet
In this episode we discuss:
The 3 top tips to make an impactful brand strategy [00:56]Creating a brain dump for your brand strategy [02:12]Focusing on one task at a time from your brain dump [03:46]Giving yourself and your child some space for completing your tasks and clearly communicating your boundaries with your child [04:54]
Music Credits:
Intro Music: Water Wood & StoneCreative Commons Music by Jason Shaw on Audionautix.comOutro Music: No More Music by HaTom_music from PixabayTransition Music: Catalyst https://www.purple-planet.com
Episode transcript:
https://drive.google.com/file/d/1-DT9JF2IdmvWF0yQ6wK25Lr9QoIFSKLG/view?usp=sharing
Want more?Â
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