GrowthFit by CustomFit.ai: Recent Episodes

CustomFit.ai

What is the most exciting aspect of a marketer's work? Turning a boring piece of content into a clickbait? OR Keeping pace with the changing algorithms? We know a marketer's life is not easy. It's an interesting mix of data, stories, failed experiments, as much as it is about the "Aha Moments" or the success of a viral piece of content. We, at CustomFit.ai, wanted to hear the most interesting stories of transformations and growth from leading marketers across the world and that's how GrowthFit happened. GrowthFit is a series of podcasts where marketers share their interesting stories.

Business development touches many aspects of a company like sales, marketing and revenue generation. It’s all about identifying opportunities on how to pivot or open new lines of businesses. We discussed the various aspects of business development with Javier Ortiz, BD & Partnership consultant.

Highlights of the talk-

The growing potential of digitization and business development
Working with various businesses, teams and cultures
Must have qualities for a business development manager

Catch the full interview here- https://bit.ly/3wibrtm

In CRO, prioritizing ideas for experimentation is as crucial as generating them. However, it’s not an easy process. But putting a structure to it can make the job easy.

Iqbal Ali from Turing Labs shared valuable insights about best practices in CRO on our #growthfit interview series.

Highlights of the talk-

Journey from designing and developing to CRO
Eliminating distraction on the website
The process of experimenting and idea generation
The concept of PIE for CRO

Read the full blog here-

https://bit.ly/3uRt2aC

As a b2b marketer, are you often troubled by the high number of leads bouncing off your campaigns? It could be because of a weak lead nurturing strategy. In fact, it’s observed that many marketing plans don’t give as much importance to lead nurturing as they give to lead generation.

This is what happens when marketers have too many problems to solve at once. As a marketer, prioritizing these problems and picking up one at a time to solve is a great idea.

We had an insightful discussion with Rony Vexelman, VP of marketing at Optimove and we delved deep into many topics around website conversions, lead nurturing and more.

Highlight of the interview-

A mantra for SaaS marketing- solve one problem at a time
Prioritize lead nurturing as much as you prioritize lead generation
Create an engagement that makes your audience comfortable buying your product
Be available to your team members by managing time effectively

Read the full blog here- https://bit.ly/3vqh7zQ

Websites are an important component in lead nurturing.

One can understand the visitor/buyer's journey. You can clearly see the movement from the funnel from stages like the unaware to aware.

In our latest episode of Growthfit, we discussed the various aspects of demand generation, lead nurturing and the role of the website in these with Bryant Lau from Flockjay.

The highlights of our talk-

👉 Points to focus on as a SaaS marketer

👉 Lead generation strategy

👉 Strategies to drive quality traffic to the website

👉 Components crucial to inbound marketing

Read the full blog here- https://bit.ly/3jPvrwu

Modern day marketing is all about your audience finding a connection with your brand and creating a high brand recall value.

In this episode of GrowthFit series, we discussed how to nurture and engage Customers, Content and Community for effective marketing. Mark Kilens from Drift (a leading conversational platform) talks about making marketing look like natural conversations.

Highlights of the talk:

👉 Personal operating system

👉 Improved personalized experiences for your customers

👉 Content Strategy that has worked

👉 6 types of cornerstone content assets

Read the blog here-https://bit.ly/3v87gi1

Let us know in the comments what you think about conversational marketing.

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing

“If you speak your customer’s language, they’ll definitely listen to you.”

Strategizing website messaging has a lot to do with customer journey and the type of users visiting the website.

This makes the website actually speak to the person.

Also keep in mind what stage or user journey the visitor is at. What prompted the person to get to your website? Having the right message for every category of user definitely boosts conversations.

In our #growthfit interview series, we discussed many aspects of growth marketing and it’s challenges with Tawab Jabar.

Read the full blog here - https://bit.ly/3jvJqr6

growthmarketing #growthhacking #productmarketing #marketing #websitepersonalization #conversionrateoptimization

Not just personalization but IMPACTFUL Personalization !!

Since everybody is being bombarded with a lot of messages, it's important that you stand out and create brand recall value. Brainstorm on what are the engagement steps so that you also retain the customers.

We discussed with Sumantha Shankaranarayana how personalization when done right impacts the CRO processes and experimentation.

Highlights from the talk:

👉Learning from successes and failures in experimentation

👉Studying and removing the hurdles in Conversions

👉Experimenting with personalization at small and big level

👉Prefer building a competent team over relying on tools

Watch or read full interview here- https://bit.ly/3LYP5BY

websiteoptimization #websitepersonalization #customerexperience #productmarketing #growthmarketing

In Conversion Rate Optimization, not all of your ideas will create a better user experience. The unsuccessful ideas help you prevent losses. CRO adds value to business by preventing loss and optimizing the wins. We discussed experimentation on websites with Maurice Beerthuyzen from ClickValue.

Highlights of the conversation-

⭐ Experimenting in digital marketing from ground zero

⭐ Learning from failed experiments to prevent loss to business

⭐ Learning theoretically Vs practically

⭐ Prioritizing test ideas with respect to high impact pages

Alternatively, read the blog here-https://bit.ly/3JzXASC

digitalmarketing #business #userexperience #conversionrateoptimization #productmarketing #b2bmarketing #growthfit CustomFit.ai

Every customer is unique and marketing is all about making him feel special. Personalization is a key factor in marketing and often a tough thing to implement. In this episode of GrowthFit, we discussed the right practices in personalization without making it look creepy. Watch this conversation with Lucy Literado Tsotsorina, VP Marketing at Reply.io.

Highlights you should not miss:

👉 Knowing customer sentiments and using them for better marketing

👉Levers required to create a community around a brand

👉 Including personalization into your marketing strategy

👉Content Strategy as a whole

Alternatively, read the blog here-https://bit.ly/3KBUGxN

digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #saasmarketing #websitepersonalization #websiteoptimization #conversionoptimization

Product marketing is more effective and relatable when customer-led journeys become the main focus. It's also about implementing the right personalization tactics. So, what differentiates customer-led journeys from product-led journeys? and what's the "secret sauce" to get personalization right? We discussed the nitty-gritties of product marketing with Rony Vexelman, Director or Product Marketing at Optimove.

Key highlights of the interview-

👉 Planning your day as a product marketer

👉 Crafting a brand story

👉 What is a Hyper-personalized CRM marketing plan?

👉 Why customer-led journeys?

Alternatively, read the blog here-https://bit.ly/3O3WtxM

digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #growthfitseries #growthfit #saasmarketing

Determining the right strategy and techniques in marketing makes all the difference. Local SEO and multilingual content are also crucial for an effective outreach. We have with us a young entrepreneur and a leading marketer, Alex Price. He is the founder of 93digital/93x/FINITE. He speaks about making the right choices from tactics to technology.

Here are some highlights:

👉 How to convince to invest into strategic projects?

👉 Using multi-lingual website for SEO

👉 Adding personalization to a B2B MarTech Stack

👉 Advice to next-gen marketers

Alternatively, read the blog here-https://bit.ly/3O1SORh

Let us know in the comments what you think about local SEO.

#digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing

You must have heard that "data is the new oil". There's lot of buzz around data these days. If you are curious to know how to make the most out of data to increase conversions, specially in the B2B sector, then listen in to this conversation with Arun Pillai, Senior Vice President - Enterprise Customers and Global Reseller Channel, LakeB2B.

Highlights of the talk:

👉 Demystifying the vacuum between data and customers

👉 Choosing Channels and Marketing Mix

👉 4 approaches to Product positioning

👉 Marketing as a Career

Alternatively, read the blog here-https://bit.ly/37F0Lee

digitalmarketing #datascience #b2bdata #saasmarketing #dataanalysis #marketingtips #websiteoptimization #conversionoptimization #growthfitseries #growthfit #growthmindse

In a conversation with Hannah Sackett, product marketing manager at Electric.ai, we discussed the best practices in conceptualizing and creating an optimum brand message on a B2B website.

Highlights of the interview-

👉 Getting the positioning and messaging right for a product

👉 Branding journey of Electric.ai

👉The Do’s and Don’ts in personalization

👉Marketing metric that matters

Read the blog here- https://bit.ly/3rhVxvW

Getting success with account based marketing in B2B is all about doing your customer research well. Building a great product is the journey of putting your customers' needs first and therefore personalization here is focusing on communication the right way. In this episode of GrowthFit series, we have Bethany Stachenfeld, CEO of SendSpark.

Highlights of the talk-

👉First few customers sets the baseline for future customers

👉 Adopting a product-led marketing strategy and implementing it the right way

👉 Diligently building a product that customers love

👉 As a marketer, believe in your strengths and avoid being influenced by too much advice

Read the blog here- https://bit.ly/3xhtaC9

It's interesting how CRO experiments consists of many hits and misses. Each experiment gives us insights into user behaviour and preferences. It's all about learning consistently 🚀 🚀 🚀 We chatted with Ruben de Boer from Online Dialogue & Conversion Ideas and understood his approach towards testing and experimenting for CRO.

Highlights of the talk-

👉 Learning from hits and misses and setting up a proper process

👉 Align CRO with business goals

👉 Brainstorming testing ideas with team members

👉 Prioritizing ideas using an evidence based model

Read the blog here- https://bit.ly/3xmd3Do

conversionrateoptimization #experimenting #productmarketing #growthmarketing #growthmindset

Marketing requires a mindset that lets you crack recurring problems in innovative manner. However, this important aspect is often overlooked. In this episode, we have with us Shri Mithran from Chargebee discussing his marketing mantras to creating and executing effective marketing strategy.

Highlights of the talk-

👉 Strategies to understand customer segments and website visitors

👉 Objectives that make sure that the sales team gets quality leads from marketing team

👉The first approach for designing experiences for different personas landing on your website.

👉 Defining revenue marketing

Read the blog here- https://bit.ly/3rhSxzG

CRO is not only about increasing conversions but also about meeting business goals other than conversions like market share and customer lifetime value. We had a discussion with Guido X Jansen (psychologist, CRO specialist and the host of CRO.CAFE) about the various aspects of conversion rate optimization.

Highlights of the talk-

⭐️Applying educational background of cognitive psychology and economics in CRO

⭐️Prioritizing user’s psychology in CRO

⭐️ Focusing on profit, market share and customer satisfaction

⭐️Comparing online and offline purchases and overcoming barriers

Read the Blog here- https://bit.ly/3EcpAuw

conversionrateoptimization #CRO #digitalmarketing #websiteoptimization #websitepersonalization

As a CRO professional, one thing you have to often deal with is “resistance”. Resistance within the organization. Another crucial but difficult part is coming up with relevant hypotheses corresponding to ideas for testing.

Does any of the above sound familiar to you?

For this new episode of GrowthFit, CRO expert, Jeremy Epperson joined us. We delved deep into the various challenges and rewards of Conversion Rate Optimization.

Highlights of the talk-

⭐ Adoption of CRO and getting the buy-ins are crucial

⭐ CRO as a team sport and coordinated process

⭐ Prioritizing and testing hypotheses

⭐ Getting started in 90s, overcoming roadblocks

Read the full blog here- https://bit.ly/3ur2kUU

Don’t skip the hard work of knowing your customer. If you know them well, you can execute personalization effectively.

In this episode of Growthfit, we discussed buyer persian and psychology with Talia Wolf from Getuplift.

Read the blog here- https://bit.ly/3JjtJ1v

Highlights of the talk-

⭐️ Understand why the buyer decides to make the purchase

⭐️ Make your message stand out with personalization

⭐️ Understand the goals of your client and the psychology of the buyers

⭐️ Make it about your customers not about your product

The power of CRO experiments lies in making changes in the way the business is run with the learning from these experiments.

The ingrained vocabulary of “positive” and “negative” outcomes from experiments can be misleading.

All outcomes lead to learning and thereafter making the necessary changes.

We had an interesting discussion with Jonny Longden, Conversion Director at Journey Further, about various aspects of CRO.

Highlights of the talk:

👉 Developing a mindset to ‘Test Everything’ 👉 Approaching experiments scientifically 👉 A strategic website optimization plan 👉 Importance of statistics in CRO Read the blog here- https://bit.ly/34xaxOs

conversionopitmization #digitalmarketing #B2Bmarketing #productmarketing #marketingtips

In this episode of #GrowthFit series, we have with us Madhav Bhandari, leading marketer and founder of RemoteMarketing.org, who has an interesting take on choosing marketing channels.

"Go with the lowest risk and the highest return."

Highlights of the talk-

👉Top mantras for demand generation

👉Scaling your SEO

👉Using personalization the right way

👉Data points used while designing a campaign

Watch the full interview/Read the transcript here- https://bit.ly/3C5488i

Bonsai

growthmarketing #conversionoptimization #growthhacks #conversionrate #productmarketing

Strategize funnel oriented marketing content to generate more leads. Do the mapping right in order to get the clear direction. We discussed these and many more interesting points around Account Based Marketing with Maria Edlefsen, Global ABM program manager at Ivalua.

Highlights:

👉 Understanding the Ideal Customer Profile (ICP)

👉Journey from prospecting to SQL

👉Expectations from a website Alternatively, read the blog here- https://bit.ly/3jqmZmu

digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #Accountbasedmarketing #ABM #marketingfunnel #saasmarketing

Customers recall brands that they genuinely connect with. Having your brand stand for something that people resonate with, speaks in their language is important. We have with us Nick Harley, Head of Marketing at Auror, who is a big advocate of brand authenticity.

Highlights of the episode-

👉Being a self taught marketer and building a marketing career from scratch

👉Focusing on personalization is crucial

👉Make your brand connect with your audience

👉In this new age of content, one should be hyper specific

Alternatively, read the blog here- https://bit.ly/3ys8AMX

Let us know in the comments what's your success mantra for branding.

digitalmarketing #b2bmarketing #productmarketing #learndigitalmarketing #brandstory #branding #saasmarketing

Content is undoubtedly the King in marketing!!

Corey Haines, Founder of SwipeFiles, digs deep into the best practices in content creation as he talks in our GrowthFit series.

Highlights of the talk-

How to create authentic content for a large audience?
What matters the most in audience segmentation?
Mental models and frameworks for campaign design
Creating large volumes of content with small teams

growthfit #conversionoptimization #growthhacks #growthmarketing #b2bmarketing

Alternatively, watch the full video interview or read the full blog here-

https://bit.ly/3DltQHa

Robert Pavlik, a leading marketer with background in finance and banking companies, shares insights regarding the most effective practices in understanding customers and the best ways to adapt to change as a marketer.

Highlights of the talk:

👉Why is profiling customers according to RFM important

👉 Breaking barriers in marketing by understanding new patterns in purchasing

👉Advice to budding marketers- know the job well before you embark on a career in any stream, ATS is crucial in recruitment and learn to deal with rejections.

Alternatively, read the blog here- https://bit.ly/3gtMZwQ

Neil Roy, Head of Growth at Delightree, stresses on the importance of feedback loops in content creation for product marketing as he speaks in our #Growthfit series.

Highlights of the talk-

How to design your marketing automation?
How do you automate the website content production process?
What metrics matter to marketers?
How do you know which product features have * worked and which have not?
How to create a funnel for a channel?

Alternatively, watch the interview video or read the blog here - https://bit.ly/3kmyCM1

digitalmarketing #contentmarketing #growthfit

Product marketing is evolving and one should be aware of the best practices. In this episode, Emilia Korczynska, Head of Marketing at Userpilot talks at length about the foundation of a good content strategy for product marketing and much more.

Highlights of the talk-

👉 Using organic content to develop marketing strategy

👉 Analytical thinking and research are essential skills for marketers

👉 Why one should have a T-shaped marketing career

Alternatively, read the transcript here- https://bit.ly/3iYXA4o

Gone are the days when content strategy was only about educating the audience. The new emerging trends are entertaining the audience and building a media empire that becomes the next buzzword in the industry.

Aazar Ali Shad, Growth Marketing leader at Vitals, stresses on these new practices and much more in this episode of #Growthfitseries.

Highlights of the talk:

👉 Why marketers should invest as much as in branding as in performance

👉 Companies are transitioning from content sharing to becoming media empires

👉 Online presence is the new CV, especially, for marketers

Alternatively, read the transcript here- https://bit.ly/3lK3J6z

It's important to leverage the lead generation platforms to the fullest. Webinar is an important lead generation medium for both B2B and B2C marketers. We discussed the nitty gritty of the content marketing with webinar and other platforms with Fiona Stevens, Head of Marketing at Loyaltylion.

Highlights of the talk: * How do you reach out to your audience as a B2B e-commerce brand? * What does it mean to use personalized content? * One thing that matters in the SaaS marketing world * Webinar as a source of lead generation

Listen in to this insightful conversation or catch the full video/blog here- https://bit.ly/2VSv2R2

Personalization in marketing communication is becoming increasingly crucial and also a big differentiator. We discussed it at length with Tarah Darge, Marketing Manager at Time to Reply and came up with amazing insights about customer-centric practices in marketing.

Highlights of what you can discover in this conversation * What type of content should B2B marketers produce? * Does personalization work with content and website? * Creative ways to conduct customer or audience research * What to choose between B2B and B2C?

Alternatively, read the blog here- https://bit.ly/3m29Xi2

Let's discuss how to leverage content and community for reaching out to customers and retaining them

Highlights of the talk-

Community building as a part of the marketing mix
How to know more and research about your audience?
Data points that matter for paid campaigns
Being organic and gamifying to increase your online presence.

Alternatively, read the blog here- https://bit.ly/3xImzNw

Strategy is highly important in any marketing journey. We discussed B2B strategies and the best practices in marketing with Edward Ford, the Marketing Director at Supermetrics. Listen in to this interesting conversation.

Alternatively, read the blog here- https://bit.ly/37yk9GJ

In this episode, we are discussing how to adopt and implement problem solving approach to product marketing. We have with us, Utkarsh Rai, Lead- Product Marketing at Airmeet.

Highlights of the talk-

Problem-solving framework is the best marketing mantra
Know your customers in and out and also their lingo
Position yourself as the subject matter expert
Creatively challenging times ahead for marketers

Alternatively, read the blog here- https://customfit.ai/interviews/utkarsh-rai

Bryant Lau, Head of Demand Generation at Flockjay, talks about the three pillars for effective B2B Demand Generation and shares valuable insights from his marketing journey.

Highlights of the talk- 👉 Using Linkedin for ABM 👉 Putting your attribution models to identify and run best campaigns 👉 Why does SEO work best for a good online presence for your brand? 👉 Three pillars of successful demand generation Alternatively, you can also read the blog here- https://bit.ly/3rYep2c

marketing #growthmarketing #B2Bmarketing #DemandGeneration

If you are someone who enjoys conducting marketing experiments and drawing inferences from the results, then listen in to this interesting conversation about the best practices in leveraging Marketing Analytics for B2B.

Mike Korba, Co-founder of User.com, discusses the increasing importance of analytics in marketing and how to use them to the optimum.

Alternatively, read the full interview here- https://bit.ly/2TezhFG

analytics #martech #conversionrateoptimization #conversionrate

B2B Content Strategy is all about understanding your audience and crafting a customer-centric content plan. We have with us Andy Lambert from Content Cal and he discusses-

Using webinar for lead generation
Top 2 channels that marketers should invest in in the long-term
Tools that matter at the top of the funnel

Alternatively, read the transcript of this interview here- https://bit.ly/3AUkT6v

Know how to create dynamic and conversational customer interactions in B2B marketing. Leading marketer Aparna Kulkarni speaks at length about the best practices and most effective techniques in our GrowthFit interview series.

Alternatively, read the transcript of this interview here- https://bit.ly/3i2OrGg

What are the tips and tricks for improving B2B marketing ROI? How do leading marketers deal with present-day challenges at work? In our GrowthFit interview series, Digvijay Wanchoo, Assistant Marketing Manager from GeekyAnts, discusses these and many other aspects of SaaS and Product marketing.

Alternatively, you can also read the transcript here.

Stay tuned for more such interviews about the best practices and tips in marketing.