CBL 5000 podcasts: Recent Episodes
Laura H. Marshall
These podcasts are meant to accompany the slides you view for the asynchronous online section of Fall 2021's Strategic Message Design.
Readings are in Blackboard under "online texts" for this week's focus on systems thinking and strategic planning.
This podcast goes along with the last chapters of LIL--Chapter 5 through the end of the book.
It's all about commitment vs. compliance, intrinsic vs. extrinsic motivation, and how the language you use with your team/employees can motivate--or demotivate--them.
This week's assignment is for your group to write a Strategic Vision for your company; see examples of some at https://www.clearpointstrategy.com/vision-statement-examples/
This podcast episode goes along with Week 11 of CBL 5000, and the Leadership is Language chapters 1 through 4.
It's all about how thinking fast and thinking slow can make or break your leadership.
Podcast for the week of November 1st for HPU's Communication for Business Leadership course, CBL 5000, Strategic Message Development.
For the week beginning Oct. 25: this podcast corresponds to Chapter 17 in the online text Business Communication for Success, and references a chapter on Corporate Apologia by Keith M. Hearit.
The chapter from Writing Without Bullshit referenced in this presentation is number 10 in Part Two. The sources I mention from the HPU libraries website can be found here.
Chapters 16 and 18 of Business Communication for Success, and slides, in Blackboard and online.
This week we're talking about how to be emotionally intelligent through knowing yourself and seeing your audience(s) with empathy.
This short episode addresses creating FAQs and finishes up the earlier episode about emotional intelligence and audiences.
This episode riffs on the chapters assigned for the fourth week of CBL-5000, with added information on EI/EQ from other sources, including the Institute for Health and Human Potential (led by one of the key scholars of EQ). https://www.ihhp.com/emotional-intelligence-training/
This completes the two-part podcast installment for the week beginning Sept. 6: the last few slides show the stages involved in using a group to resolve a problem (problem being a positive or negative thing, like creating a press kit for a new company).
This part of the first week's podcasts goes into how your group should work together, picking a leader, and using a team contract, as well as repeating some of the important ideas around writing release and writing up your proposal assignment.
This is the first podcast for CBL 5000, in which I talk about what being strategic means in communicating for businesses, how to do it, and why getting your company or organization featured in news coverage is important.