Conference Rooms to Zooms: Recent Episodes
PDQ
Over the course of three episodes, experienced pharma marketing experts discuss the impact of COVID-19, from managing client relationships to diving headfirst into non-personal promotional planning, to changing HCP expectations, here’s what experts envision lies ahead for the industry.
Non-personal promotion experts discuss the challenges the industry has faced during the pandemic and what key learnings have influenced the way pharma marketing will look going forward.
Industry experts discuss how over the course of the pandemic the expectations of HCPs have changed and as a result the role of the pharma marketer also continues to evolve.
Experienced marketers explore how COVID-19 has impacted the pharma industry and what initial steps pharma took as they were trying to navigate the first half of 2020.