Marketing Box Podcast: Recent Episodes
Jordan Fournet | Shawn Burst | Mike Paine
This podcast takes a deep dive into everything marketing and business related. We'll cover the grass roots of how we got started and interview some great people to share their words of wisdom and inspirational stories.
Hi everyone! This week we are spotlighting an impressive entrepreneur, Stacey Paretti Rase. Stacey's career is filled with multiple successful ventures, but her most recent one is in the short-term rental business. Stacey owns and operates five listings. Two of her properties are right down the road from us in Downtown Covington. She is a Louisiana native who adores her community and guiding others. A coach at heart, Stacey spends time bettering her business and helping others begin their hosting journey. She co-authored the books "Reputation Driven" and "Hospitable Hosts." We are honored to help share Stacey's inspiring story with the world. We hope you enjoy this episode!
Thank you for listing, don't forget to subscribe!
www.lacroixcovington.com
https://sleepylagoonla.com/
rarefindrentals
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
From being a blogger, entrepreneur, business owner, mom, and creator, Tiffany King has had quite the experiences! In this week's entrepreneurial spotlight, we feature Tiffany King, founder of the We Five Kings blog and The Organized Social. This episode breaks down what it means to be an influencer, social media and marketing trends (old and new), and tips for growing an audience. Tiffany gives excellent advice for business owners on building a community online and overcoming fears. Her mantra is living a stylish life boldly. This episode was so much fun, and we hope you leave with a better understanding of navigating today's social media world.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Happy Prime Day shopping! In honor of Amazon's annual Prime Day sales event, we wanted to discuss some of the structures that allow Amazon to be one of the most successful businesses in the world. Amazon's business model and marketing enable them to have an event that is so popular it's like Black Friday. This episode discusses Prime Day Sales, Amazon's Flywheel Effect, and how a frictionless process and focus on customer experience can help your business grow.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
If you have been on social media lately, you might have seen people raving about McDonald's new Grimace birthday shake. Who is Grimace?? First introduced in 1971 as "Evil Grimace," a purple-shaped character used in McDonald's marketing. McDonald's is now bringing this character back with a birthday-themed shake. Grimace is not the only character making a comeback - the new Barbie movie is set to release this July. This video discusses the latest trend of making old things new and why these nostalgic marketing tactics are so successful. If you haven't already, be prepared to see big brands like Forever 21, Barefoot Dreams, and ALDO dropping their Barbie-themed products.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode we cover some tips and word tracks to help you create more opportunities and close more deals.
First, it's important to avoid using phrases like "sorry to bother you" or "I know you're busy." These phrases make you seem weak and unsure of yourself, which can damage your credibility. Instead, be confident and assertive in your communication.
Second, it's important to get to the point quickly and clearly. Don't waste time with small talk or fluff. State your purpose for contacting the person and what you hope to achieve.
Third, it's important to focus on the benefits of your product or service. What problems will it solve for the person? How will it make their life easier or better?
Fourth, it's important to be prepared to answer any questions the person may have. Do your research and know your product inside and out.
Finally, it's important to not be afraid to ask for the sale. If you've done your job well, the person will be more likely to say yes.
Of course, no sales conversation is perfect. But by following these tips, you can improve your chances of closing more deals.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
As an entrepreneur, you've likely encountered your fair share of naysayers who seem to shoot down or hesitate toward your dreams and ideas. Many business owners find that the people closest to them always give the most pushback to their ideas. This video discusses facing skepticism and perspectives for navigating these challenges on your entrepreneurial journey. We understand that, in most cases, intentions are rooted in a desire to protect you from potential failure or disappointment. Remember, the path of entrepreneurship is not always smooth, but with the right mindset and support, you can turn doubt into determination and setbacks into opportunities for growth. Embrace the journey, learn from the naysayers, and let their skepticism fuel your motivation!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
In the journey of running a business, encountering difficult customers is inevitable. Join us in this episode as we discuss customer feedback and explore how learning from your worst customers can shape you into a better business owner. Each experience, no matter how challenging, holds a hidden opportunity for growth and improvement. By embracing these encounters, you equip yourself with the knowledge and skills to excel in the long run.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
If you're new to marketing your business or running a business period - you came to the right place! Can you recall when you first got your driver's license? Feeling free but also scared at the same time? Marketing your business is kind of like driving a car. This video explains the analogy of being a new driver to navigating the business world. Every new driver needs a teacher, just like every new entrepreneur needs a mentor. Watch this video for a simple, easy-to-follow example; hopefully, by the end of this episode, you will feel a lot more confident to conquer the day!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Our CEO and founder, Shawn Burst, takes us through a little bit of his journey, including the biggest turning point of his life - when he surrendered to Christ. In this episode, we sit down with Shawn and ask him how his journey impacts his business and what advice has for other business owners.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
In marketing and advertising, protecting businesses and consumers from scammers is important. LegitScript is an online certification program that holds businesses to the highest commercial integrity. It’s recognized by Google, Microsoft, Facebook, and other merchants and providers in highly regulated healthcare markets. LegitScript is the only certification program recognized by those platforms for the addiction treatment market. In this episode, we explain why a certification like this is essential for businesses in the healthcare industry and individuals in need of those services. Remember always to do your research and not believe everything you read or hear at first glance!
Subscribe to our channel and for more information about LegitScript check the links below:
https://nationalpositions.com/legitsc...
https://www.newportacademy.com/about/...
https://www.legitscript.com/certifica...
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
What is your definition of luck? Who do you consider a 'lucky' person? We recently came across a thread on Twitter about FOUR things lucky people do that unlucky people DON'T, according to a psychology professor named Richard Wiseman, who spent years studying lucky people.
Hot take: perhaps luck is an illusion. Luck is a word given to describe certain characteristics of people who create opportunities. Do you agree? Watch this video and let us know what you think by the end!
The creator of the Twitter thread is @aliabdaal, and it's a great read if you're interested!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Making the most out of your marketing dollars is the name of the game. What is an open loop, and what is a closed loop system concerning marketing? This video discusses how data-driven strategies and closed-loop systems empower businesses to optimize their marketing dollars and ensures invaluable feedback. This is why our software is a closed-loop system compared to an open-loop that leaves you guessing where your money is going and if it's worth spending on marketing.
Discover how closed-loop systems create a seamless feedback loop, allowing marketers to collect, analyze, and utilize data to inform their marketing decisions. With a closed-loop system, you'll learn how to refine your campaigns, target the right audience, and achieve a better return on investment (ROI). Without an efficient feedback process, open-loop systems confuse you and potentially waste resources. By leveraging customer insights and measurable metrics, you can fine-tune your marketing strategies and adapt them in real-time to drive tangible results.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Every environment consists of different personalities, and understanding how others think, feel, and react allows you to balance and handle situations accordingly. A positive work culture starts with leadership and understanding how best to communicate with different people. In this episode, we discuss a human typology test created by Gary Smalley and John Trent designed to help you understand your dominant and sub dominant traits, strengths, and weaknesses. Culture can make or break a business, so we highly encourage business owners, entrepreneurs, and CEOs to check this out.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Sounds cliche, but when it comes to marketing, there is no free ride. Sure you can post organically and essentially create a following that will generate some revenue. But the speed of business moves quickly and in order to get noticed, you have to spend some money.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
If you're stuck in rut where the only business you can drum up is through offering discounts, this episode is for you. In it, we discuss the downfall of offering too many discounts and what you can do to solve that problem and recondition your audience.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode discusses your company culture and getting the best people to work for you. The strategy is to hire good people. Sounds simple right? It's all about how you define "good." We determine good as people that are like-minded and come with a good heart and good intentions. They should have some of the skills you're looking for, but do not need to be overqualified...it's better if they're over-humbled.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode talks about some of the tips and tricks about getting started with producing your social media content. Shannon has been producing content for MarketingBox for just over a year and talks about what she's discovered, and ways to quickly uncover trends to help create more engagement.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
If you've ever had a job that required you to "cold call" then you know exactly what I'm talking about. A "cold call" would be a marketing call to a prospect that has not shown any interest in your product or service. Their is a good possibility they have no idea who your company is. 99% of the time, these call are met with heavy resistance.
Sounds terrible right? Well, if you've done it, consider yourself fortunate because you got a crash course in how to overcome the tough parts of life. This podcast talks about the benefits a trained cold-caller has in life and in the work environment. Maybe there are some things you can learn, even if you've never done it.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Sometimes doing nothing can become the biggest way to accomplish something. Sounds like an oxymoron, but down-time has been considered the enemy of fast growing businesses for a long time. Many people feel that in order to get ahead, they have to outwork, put in more time, and out-hustle everyone else. They feel that if they have "down-time" they are being unproductive. Secondly, today's world is full of distractions. I grew up without a phone, so if I was bored, I had to be creative or social in order to create "entertainment" to get me out of my boredom.
This is what's missing today. Listen to the full episode to learn how "being bored" can actually be a huge benefit to your mental awareness and actually help you achieve your goals faster, both in health and career.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Can we predict the future? Of course not! But we see patterns and this episode will break down the strategy we already foresee coming down the pipe with Apple's latest new gadget.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Still wondering if you should learn how to use AI technologies? Every day new AI tools drop, and progress toward even more advanced technology is made. You might find yourself speculating if this is worth all of the buzz or if it is just a trend everyone hops on. In this video, our CMO, Mike Paine, tells us how ChatGPT helped him sell something he had been trying to get rid of for over 15 years. Prompted with just six words, ChatGPT worked its magic, resulting in a win scenario. We highly encourage skeptics to at least toy with tools like ChatGPT because you never know when these engines can help make a task more efficient.
Take a scroll around our channel. There are multiple episodes regarding AI, ChatGPT, and the future of marketing and technology. If you like this audio, subscribe to our channel for marketing, technology, entrepreneurship, and motivation episodes!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Did you know it takes SEVEN impressions for consumers to remember your brand? The marketing rule of seven implies that customers must come across your brand at least seven times before making a purchase decision. This is why many brands market across multiple channels. However, it can become crazy juggling keeping track of your marketing across the different channels. The MarketingBox product helps make this easier for you. Watch this video to learn more about the marketing rule of seven and how our product can help you quickly reach your marketing goals!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
In this episode, MarketingBox CEO and founder, Shawn Burst, reflects on how he's handled the different seasons in his life. Many of our subscribers know being a business owner, and entrepreneur takes a certain kind of work ethic and individual. Shawn describes the best way he balances the many different hats he wears is by taking sprints. Hopefully, this episode helps you learn how to balance having a successful business and being everything else you want to be.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
In this episode, we discuss the legendary speech from Admiral William H. McRaven, "If You Want To Change The World, Make Your Bed." You may or may not have heard this speech before, but it inspires us to remember to take care of the little things in life. Shawn expresses how this speech changed his perspective toward life and why it's so impactful. Often we stress about big decisions or obstacles of the future; however, focusing and taking care of little details every day equips you to conquer the big things.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Do you ever see a commercial or hear a certain song that reminds you of your childhood? Nostalgia is a powerful emotion, and when applied to marketing, it allows you to invoke feelings within your audience. This video discusses creating nostalgia in the customer experience, environment, or messaging. These tactics are commonly seen in big commercials like Super Bowl ads, but we discuss a more recent successful use in this video.
The new Super Mario Bros movie just crossed a billion in sales. People were craving a sense of childhood and reminiscing on the good ole days. The Super Mario Bros movie takes people back to when they were younger and makes them feel happy; these feelings influence people to buy.
Not just big corporations use nostalgia; small businesses can also incorporate it into their marketing by creating a unique customer experience or environment. Watch this video to learn about nostalgic marketing and to look at some examples.Show less
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The word 'pressure' typically has a negative connotation, but it doesn't have to be negative. Without pressure, there are no diamonds. This video discusses how pressure can be used as positive fuel to accomplish a goal or dream. If you're striving to do something great, the journey will have challenges and hardships, but that's what makes it worthwhile. Everyone would do it if it were easy and there was no pressure. Use this episode as motivation and a little piece of mind that you can do hard things and embrace the pressure as fuel to keep going.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This is another great mindset episode that explores living in the now. Don't leave any regrets on the table, but also be aware of your surroundings. We often talk about the working hard to achieve more, but we need to remind ourselves of our surroundings, and make sure we're living our best lives with the people we love around us.
Make every second count.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode is another great mindset tool that discusses how you approach everything in life, but it starts with the small things. It talks about focusing on the details of the small things, and how you do them translating in how you do the big things.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This is sometimes the hardest lesson to learn, especially if you're in the early stages of getting your business to work, because you appreciate and want to accept any and all customers...but that sometimes can hurt you as well. This episode breaks down this mentality and discusses when to say no, when to evaluate your audience, and how to lean into your best customer avatar.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode we break down the similarities in golf as it relates to marketing. How to start if you've never hit a ball, the practice, and gameplay all factor into the same concepts of research, strategy, and execution for your marketing plan.
Even if you don't understand golf, the relative principles might help you understand how to approach your marketing better.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
It seems like simple logic. If you're listening to this channel, we're not redefining the principles of the world. We are discussing real-life tactics that have work. We know they work because we put them to use. This episode is about getting the reps in and starting. The first time you do anything isn't going to be your foot forward. There is always a learning curve that can only be managed through experience.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode discusses the mindset of successful entrepreneurs and how to train yourself to develop this powerful habits to keep your mindset on the right track.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
We are thrilled to introduce you to Mandeville local artist and entrepreneur, Angelle Victoria, also known as Angelle Victoria Studio. Join as Angelle takes us on a journey through her inspiring story, from the moment she discovered her passion for art to the challenges she faced along the way.
Through her art, Angelle creates beauty and tells a story that goes beyond what meets the eye. She shares how art has allowed her to make a real impact in the world and how she continues to learn and evolve her craft.
Beyond her art, Angelle is also a pillar in the community and shares her passion for giving back. She discusses the importance of building relationships with her clients and creating a strong bond that goes beyond just selling a piece of art.
Join us as we delve into Angelle's journey and hear about her future goals and aspirations. You don't want to miss this inspiring conversation with a truly talented and compassionate artist and entrepreneur.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Hi friends! Every day, new, more advanced AI tools are being released. What a time we are in to be learning how to use these tools as they come out. In this video, we discuss the ONE thing AI can never replace...word of mouth marketing. Marketing comes down to people communicating and connecting with other people. Humans generally trust recommendations from people they know. We also discuss some updates regarding Open AI, Elon Musk, and the tech field.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
So many people often say that they are always tired. They're looking for ways to create more energy. This episode we pull from an article posted by CNBC regarding how to budget your energy. It's nothing you haven't heard before, but the thought process was new to our team, so we thought we would share.
We also cover some tips that we do to help refocus and create more productivity throughout our busy schedules.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Many people feel like happiness is a state that comes to you when life is good. That some people are just happy, and some are not. If you're a depressed person, that's because you're unlucky and have a bad life, and you should just accept it. Maybe you'll get lucky one day and happiness will come to you. Well, if you think like that, you're wrong. Happiness isn't something your given, it's something you earn. It's a state of mind that you have to choose to be happy and fight for it.
"Fighting" and "happiness" generally don't go in the same sentence, but in this case, it's something that you need to make a conscious decision about and push as hard as you can to keep that state of mind. This podcast goes over some tactics we use to maintain a state of happiness. How you can take steps today, even if you're in a crappy mood, to push towards happiness.
If this episode makes you happy, please let us know.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode discusses being complacent and making opinions based on hearsay, and not being responsible for consuming the truth and doing the research. Many of us live in a bubble by choice. We're not happy with the outside world around us, or we simply feel that the negative forces don't apply to us...so we ignore it. We hear only what we want to hear and push away the rest. We create opinions based on information that has been pushed on us without doing any checking of our own.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
It seems like today's culture is to get answers with little to no work. When a problem arises, often we turn to someone that might help and announce the problem, assuming they have the answer. This podcast we breakdown that mindset and ask you to take it one step further. Assume there is nobody to help, and try to figure out how to solve your problem. Or at least think of possible solutions...basically take the next step. It's a great way to become more independent and prove value to people that manage you. The last thing they want is problems shoved in their face. If you can be a dependable person that knows how to be a problem solver, you'll win every time.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Yes...according to Gary Vaynerchuk, this is the top priority of any business...Creating Demand and Consideration. It makes complete since. Listen to this podcast and we pull apart his statement and evaluate it's value.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Nike said it best, "Just Do It." So many times in life we miss out on living because we're afraid. Yes, afraid. Not fear of dying, but fear of looking foolish or fear of failing. When you break down these fears, they really are meaningless. The best lessons in life are learned through failures. If people "won" every time they did something, it simply wouldn't be fun. Having multiple failures in your life could mean that you're simply challenging yourself more than others. To that person I say, "keep it up."
This podcast breaks down this mindset and gives some really good tips on how to overcome this fear.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This is a great episode celebrating Easter and taking time to reflect on what's next. Many think of Easter as a rebirth...a great time to look at what you've accomplished this year, the goals you set earlier and really refocus. Start your spring cleaning and get motivated to conquer your goals. 1/4 of the year has passed, so "spring" up and get moving.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This is a real quick episode celebrating our 200th video loaded into YouTube and the journey to get to this milestone. So if you're interested in starting your own video content, this might be the best quick advice you can get as we breakdown the top 5 things we've learned in the past 8 months.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Have you ever wondered what separates the good from the great? Why do some people achieve incredible success while others settle for being "good enough"? Anyone could be considered great at something with the right mindset. In this video, we discuss how good is the enemy of great. A "good enough" attitude lowers the bar for things you can achieve. Striving for greatness allows for limitless opportunities. This mindset applies to everything in life. We also discuss how complacency can steal the purpose of what things could be and how setting high standards is crucial for achieving your full potential.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Spammers, hackers, and scammers have created a world of mistrust and lost data. Security has been top of mind for the biggest companies in the world in order to create trust for consumers. Data is currently more valuable than gold or diamonds, and that's why so many bad people are after it.
The AICPA created a rigorous program for the highest level of security in business. We know because we just went through it and became a certified SOC to company. Like Amazon, Google, Salesforce, and many other fortune 100 companies, we had months of programming, internal investigation, personal monitoring, and cyber training. The experience was well worth it as we finally achieved SOC 2 status.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This is a must listen to audio for any one that has ever wanted to, or is currently running a business. Jeff shares his journey leading up to his best selling book, "Business Mulligan" and into his current business model that allows him to help business grow on a daily basis.
This podcast goes through all of the emotions regarding failing, winning, and leaning into who you are as a person. If you only listen to one podcast in your life, this will be the one to get you motivated with a good direction on how to accomplish your business and life goals.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Hi friends! In honor of LSU Women's Basketball making it to the Final Four, we wanted to discuss one of the greatest examples of authenticity and branding - Coach Kim Mulkey. Kim Mulkey is a basketball legend, having won multiple national titles as a player and coach. While she was at Baylor for the past 20 or so years of her coaching career, this marks year two at LSU. Kim Mulkey was born and raised in Hammond, Louisiana, right around the corner from our location. Kim has played a crucial role in rallying a supportive community around LSU women's basketball program and is taking the team to the Final Four tournament this Friday. In this episode, we discuss some of her biggest risks, why she resonates so well with her audience, and what we think the future of women's basketball might look like. Congrats to the team and, as always - GEAUX TIGERS!
Thank you for listening, and don't forget to subscribe (:
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This podcast discusses the student run theater at the University of Notre Dame. Trey was recently appointed the position of Marketing Producer. Where he hasn't taken over the role completely yet, he's looking forward to making a big impact.
Listen as we discuss the challenges and what goes on at Notre Dame and what goes into directing, acting and producing a play on campus. Along with being the only student-run theater on campus, PEMCo is also the oldest theater group, established before theater was a major or campus.
To learn more about PEMCO visit:
Website: www.pemcond.com
TikTok: pemco_nd
Instagram: @pemusicalco
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
If the sound of artificial intelligence (AI) scares you, or maybe you think it doesn't apply to your business, you might want to reconsider. There was this little invention in the 80's that had businesses saying the same thing, "This internet thing won't effect me." Well, it did...and still does. Every SMB must have a google listing, yelp listing, or website in order to survive. And guess what, AI will be the exact same way. The only difference is that its going to become mainstream a lot faster than the internet did because consumers are getting more accustomed to technology.
So what do you need to do to prepare? That's simple. This podcast goes over several different steps you can take to start to understand and develop the ideas around how you can integrate AI into your world, work and personal.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Are you chasing happiness only to find it leaving you empty? Maybe some fleeting moments that you feel joy, but you can't seem to capture it. In fact, based on this theory, if you ask yourself if you're happy, you won't be.
This is a deep dig into what creates happiness and how you can find it simply by changing your mindset. Take a listen and let us know if you agree or disagree with this tactic.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The debate is on, is there such thing as luck? Enjoy our fun discussion on if you're feeling lucky, where luck comes from and the philosophy of why people are "lucky." Take it with a grain of salt, and sit back and enjoy the conversation.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This podcast we broke loose a little and had some fun discussing Shannon and her birthday. We all wore goofy hats and if you listen long enough, you'll catch Shawn and Mike break into song.
Key points why you should listen to this podcast:
- Great life strategies on how to get ahead...regardless of your age
- Why attitude matters
- Who you should look for when hiring
- The secret to how we went from 0 followers to 27K followers on TikToc.
Hope you enjoy.
This episode contains music by the talented 50 Cent. We do not own or have any rights to this music.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
There is a myth that marketing directly to businesses (B2B) is harder than marketing directly to consumers (B2C). It's actually the exact same process and is no more challenging for one over another. It all starts with the audience.
See the debate we have and the challenges you can easily overcome by following the same strategy we use to create a solid marketing plan.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Everything is better when you're having fun...this goes with content creation as well. Listen to this episode to learn some tips and tricks to make your content better.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
We've often talked about how Amazon created a successful business by continuing to eliminate issues that cause consumer NOT to buy...hence removing the friction. They took away the shipping cost, made returns easy, and have some of the best pricing available.
So when is removing friction bad? Shawn and Shannon discuss the current situation with Silicon Valley Bank closing.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode we break down the Savannah Banana baseball team that has blown up over the last 5 years to become one of the biggest sports entertainment venues in existence. It's hard to argue that they have more social followers then any Major Baseball League team...in fact 4x as many as the Yankees.
How did they do it? The simple answer is that they reduced the friction of why people DON'T go to baseball games and focused on the fan 100%. They made baseball fun again.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Roy Viger | Owner/CEO Lake Wellness Center & Cross Fit Franco's
Join us as we sit down with Roy Viger, the Owner and CEO of Lake Wellness Center, CrossFit Franco's, Muscle Up Nutrition, and Steps Recovery Solutions. During this podcast, Roy shares his journey and how he uses his experience with addiction to fuel his drive for success. He provides valuable insights on turning adversity into opportunity and embracing challenges as opportunities for growth. Roy Viger is passionate about helping others become their healthiest and happiest selves. If you're looking for inspiration or motivation to overcome challenges in your life, this podcast is for you. Roy encourages individuals to face their demons and uncomfortable situations - often, joy comes after a lot of pain.
Visit crossfitfrancos.com
If you or someone you know struggles with addiction and is seeking help, visit lakewellnesscenter.com
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Many companies look at attracting "followers" on their social media, but should really focusing their attention on creating a community. What's the difference? The interaction, the passion, and loyalty.
Listen to this podcast to hear the differences and how you can start turning your followers and customers into a community to help build and grow your brand.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Everyone talks about being accountable as a person, but what about your marketing strategy. The secret to a creating consistently great marketing campaigns is to make sure you track every source and account for every dollar spent in regards to how much revenue it generates.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This podcast discusses the benefits of consuming properly, and it's not just food. A proper diet of good content can go a long way. What you eat, what you watch, what you read, and who you hang around will directly effect your success. Listen to this podcast to get some great tips on how to quickly become more productive and successful by making a few simple changes in your surroundings.
These tips will have an immediate effect. Thanks for listening!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Hi friends! We'd love to introduce you to our Director of Accounts, Katie Paganuzzi. Katie has years of experience in marketing, guiding clients to help them achieve their goals. Katie has a vibrant, friendly personality and a hustler's work ethic, which makes her perfect for working with clients and maintaining relationships. She is a marketer at heart and enjoys helping people to succeed. Watch this video to learn about who Katie Paganuzzi is, how she got her start in marketing, her own experiences creating products and genuine advice about how best to manage clients.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Big decisions can make big impacts. This episode of the MarketingBox podcast discusses what side of the brain to use when making decisions. When to not let your feelings dictate the decision, and when it's ok to let them override and jump in. It's a fun discussion on how the brain works. Hope you enjoy!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Many confuse "storytelling" with books or a dedicated story that is always the same. The way a good salesman tells his story is a little different. A good salesman knows his audience. He'll customize his story to apply to the needs of that audience, showing the unique benefit and overcoming objections early.
Take a listen to this podcast to hear how it works and why this is something you should apply to all of your pitches today.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
What's the number one piece of advice you would give to someone starting a business? The answer is simple, yet most people tend to overlook it.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Customer support is often thought of as an afterthought. The exciting part of your business is the sales and activity around the products, new features and the future of how it can help customers. This episode breaks down how to integrate your support team to help sales, research, and development. This strategy will actually help you grow faster while reducing the need for customer support.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode discusses the evolution of uncomfortable truths and why it's important to address them, especially as a leader. Being able to provide realistic expectations and help those improve through constructive criticism is an art. This is a talent that can be taught and is a valuable asset to find in the best leaders today.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Not sure where the saying "nice guys finish last" came from, but that's complete BS, especially in today's world. Most of the issues in society and culture today is due to lack of kindness and respect. This episode focuses on the importance of being kind and how it benefits your life and all things around you.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
The fun episode takes a look into the tradition of Mardi Gras, how it's changed over the years and what it means to the city. Scott Burst and Ryan Beecher share their experiences as they prepare to ride in the biggest parade on Saturday, Endymion. Sit back and enjoy the laughs and education about Fat Tuesday.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
We are honored to introduce you to our Entrepreneur Spotlight of the week, Jim Dotson, the Vice President of LAE Productions and WLAE TV. During this podcast, Jim shares his journey of chasing his passions, highs and lows, career experiences, and lessons learned. Dotson has worked in the film industry for roughly 43 years and has developed a passion for creating documentary content. He encourages others to own their magical moments and take action with their dreams. Learn more about Jim Dotson's story by watching this podcast!
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode quickly breaks down the strategy that Amazon is using to from big to unstoppable. They have created a machine that is not only a household name, but is part of people's daily lives. How did this transpire, and as a small business, is there something similar you can do to improve your market share?
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
While everyone is evaluating their favorite commercials from the SuperBowl, we're breaking down what was missing...Budweiser. The King of Beers has had a huge presence in superbowls for over 30 years, but this year didn't have one ad (at least in our market). We did a little digging and have formulated our own opinion on why this iconic brand decided to sit on the bench for the big game.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Mama didn't raise no quitter, so here's the 3 things you'll need to avoid to have success and push through. Shannon and Shawn break down he Forbes article about why founders of new companies quit. This is a great episode proving insight into what to avoid to ensure success in your venture and in life.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Running an agency while creating a marketing platform can be a daunting task. Shannon asks Shawn, founder of MarketingBox directly, "What are your three biggest investments?" The answers might surprise you.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
This episode we break down what a call-to-action (CTA) is, why it is important, and how to make a strong one that will help you convert more marketing into revenue. The science behind a call-to-action is pretty basic, in fact it's used in our daily lives. For some reason when we apply it to marketing, we stop thinking logically and either try to force sales or we're very passive and forget to ask.
If you're struggling with creating a good call to action, this is a great episode to watch to get you back on track and have your mindset ready.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
What makes our company different? Nothing and everything. It's hard to compare when you're not in every company, but this podcast breaks down the culture of MarketingBox, the great people we work with and why we think this is the appropriate culture to have when trying to create something that will help the world. Hope you enjoy this peak into our team and if you want more, check out our YouTube channel to see individual interviews with all of our team leaders.
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Forever young seems like a myth, but a lot of people make it a mindset, and have found a way to live life to the fullest, even through "retirement." Shannon, Shawn, and Mike discuss this mindset, why many people resist having it, and how it can help your performance at any age.
We do not own the rights to this music... "Alphaville - Forever Young (Version 1) from the 1984 album 'Forever Young'"
Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Some people get paralyzed by big decisions...others thrive in the moment. This podcast breaks down the process of how to make big decisions. The answer is actually not that complicated, it's a process, and if you follow these steps, you're almost guaranteed to have success in your life journey.
What exactly is a SWOT Ananlysis? Shawn and Shannon breakdown the idea and explain when and why you need one. SWOT stands for, S = Strengths, W=Weaknesses, O=Opportunities, T=Threats. This simply analysis breaks down the good and the bad of your internal company, then looks at the market to see where you can position yourself for success and what troubles may be lurking.
What's the difference between a loyal brand influencer and a cult? Passion. Shannon, Shawn, and Mike talk about how certain brands have created a cult following, the good and the bad about it. They discuss why they exist, and the steps you might want to take to create such a passionate community that is a ride or die for your brand.
This episode Shannon and Mike break down the "feelings" that brands offer us and how the branding is targeted to specific audiences. They give real-world examples and show you how companies look at the audience when updating and promoting their brand's image.
It's interesting how people react to new technology. Many feel threatened, some embrace it, and the rest just ignore it. It's amazing that historically you can look back and see the exact same trends and predict which of those three groups will come out ahead...and it's not the "threatened" or "ignore it" groups. Get the inside scoop on how users like you are taking advantage of this new technology to help them improve their position in the industry.
Today's podcast we talk about the similarities of starting a health and fitness journey, to starting a new marketing strategy. If you don't know what you're doing, it can become very frustrating when you start, especially if you don't see the results you expected quickly.
See how to overcome these issues and what steps you should take. It's good to understand the level you are starting at, and lean-in to the process. Don't be afraid to ask for help, because finding the right resource can allow you to have success quicker, which will provide more motivation to continue and thrive.
Modern day word-of-mouth is the strongest marketing solution...but only if you can get it right. A lot of people are trying to take shortcuts by paying influencers to post about their products to get attention. But we have a better idea for small business that doesn't cost you as much, and allows you to leverage the tools you already have at your fingertips.
Must see episode to discover is you've got what it takes , or if you're failing creating your brand. Don't worry, because if you're failing, this episode is going to help you turn it around. Let's Go!!!!
A lot of people mix branding with marketing. This episode we break down the key elements to creating and sustaining a consistent brand. It's extremely insightful how the brand is more than the outside image of a business, but how it incorporates everything including the culture.
It's important to evaluate yourself constantly...most people like to do it at the end of the year, right before making new goals for a better next year. With that evaluation, it's not good to focus on the negative, but it's important to not glaze over it. So ask yourself, what's the worst thing that happened last year. Then look at yourself and see how you overcame it and survived. How do you avoid it in the future.
This episode we spill the beans about what we failed at, what that means to the company and how we're overcoming that "failure."
This quick podcast covers the reluctancy many people have about getting started. A lot of people get paralysis by analysis, meaning they wait for everything to be perfect before they start. The truth is, that even in a planned "perfect environment" their will be things that weren't accounted for and you will have to adjust. We commonly refer to it as "working on the plane in mid-flight."
Might not be ideal, but the truth is that there will never be a better time than now to start. You'll learn more about you business as you work through challenges.
This podcast breaks down sensory marketing, what it means, how it works and what to consider when implementing it into your marketing strategy. We even give some examples of how it's worked in the past.
Here's the low down on the view count on Twitter. There's been a lot of skepticism around the new ownership of Twitter, the employee shift and possible upcoming changes. This podcast breaks down the fundamental view count and our opinion on what's good, what's bad, and where you should focus your attention on this social media channel.
This was a great podcast discussing strategies behind promotional items and swag. We covered the fundamentals, where to start, and what might be the best items to use for your company. Rosamond discusses his move from the corporate world and some of the unique strategies he’s been associated with. Be sure to tune-in to this one if you’re considering updating your brand, looking for a new, creative marketing outreach, or just want to understand if swag is something your business can use to drive more revenue.
Making a change in your business, adding a healthy option, or new role is always top of mind...but it consistently met with resistance. The excuse "I'm too busy" seems to be the first answer. This podcast breaks down how to create more time and the realistic nature of how much time you actually have. Part of the issue is that you're not motivated, or disciplined to create the time.
Welcome to the new year! January is always a good time to reflect on the previous year and make steps to understand how to improve...even if it was the best year ever. When you take a look back, how would you describe 2022?
Does this description motivate or discourage you in your aspirations for 2023?
The answer isn't in this podcast, but we're going to discuss the advantages of direct mail, and ways to "weaponize" it to make it more efficient and powerful than you could ever imagine. There is a lot of tools and technology that can be used in a direct mail campaign to provide more impressions and visibility into when the mail hits as well as who is thinking about redeeming.
Meet the newest member of our team, Software Developer Peter Collins. We are lucky to have such a bright and talented team. Peter is never afraid to ask questions and constantly pushes himself to learn new things. During this interview, Peter shares his background, the lessons he’s gained from experiences, and how he got into computer science. Peter has multiple exciting hobbies, including sailing and electronics. This meet-the-team interview is inspiring and motivating - Peter's attitude will leave you wanting to learn more!
Have you ever heard of "Paralysis from Analysis" - this plays right into the paradox of choice. There are many theories about how to create choices for your customers that help with engagement. Listen as Shawn and Shannon discuss these tactics and see if they apply to your marketing strategy. Maybe you'll find some nuggets to help you create more engagement in your marketing.
We are honored to introduce you to Nick Richard, a man who embodies the American dream. Despite many challenges and setbacks, he never lost sight of his goals. Today, he's the proud owner of Express Chevrolet in Covington, TN and Geaux Chevrolet in LaPlace, LA. This podcast includes life lessons, career challenges and personal wins. Nick is passionate about spreading compassion and serving as a mentor to others. He encourages us to remember no matter what life throws our way, hard work and drive will get us through anything. So never give up on your dreams – they're worth fighting for.
One of the best marketing tactics is to "humanize" your brand. Listen to this podcast to understand what that means and the best strategy you can use to make this happen. It's not for every brand, but if it fits your brand, it will allow your story have more engagement and possibly become immortal.
How to create the ultimate customer experience is easier than you think. Listen to this podcast to see how you can tailor the customer experience to create more engagement and customer loyalty.
Once they get the ultimate customer experience, why would they go anywhere else?
Huge difference in the relationship you have with customers and potential customers. Ideally the best scenario is for them to trust you, but how do you create that bond and move them out of the "like" zone. Listen to this podcast to understand some tips to help you create the lasting bond for your customer base.
This is one of those questions that plagues businesses everywhere. Unfortunately there is no cookie cutter answer because every business is different. There are a lot of variables that need to be considered when taking the approach. The best place to start is by defining the value of a lifetime customer, then work backwards from that. We generally start with 20% of that value. This money needs to be allocated as part of the product sales price so that it's not an "extra" expense, yet something built into the pricing strategy of your product or service.
The end of the year means different things for different people. It feels like most of the world is asleep after, cashing in on a hard earned nap for finishing the year. Our approach is a little different. Maybe it's because we're excited about the new year, or maybe we're just a different model of citizen. The way we approach the New Year is similar to how you would approach a big game, or a big event. You don't way until the day of to start...you start as soon as possible.
Listen to how Shannon, Shawn, and Mike talk about the challenges with closing out the year and staying motivated to perform at a high level. Maybe it will motivate you to kick-off 2023 ahead of schedule and make it your personally best year ever!
The foundation of all marketing is your audience. This episode discusses the best way to dial in the right target and to discover your business avatar. Discover best practices used by the biggest agencies and how you can apply them to your business. Once you have the right audience, marketing is as simple as starting a conversation.
Understanding the specifics of what drives revenue for your business is important. This episode we uncover a few tips and tricks that can help you setup direct attribution so you can get a better feedback look and maximize your marketing efforts.
If you're concerned with where the future of ChatGPT is going and this open ai technology, the best advice you can get is to lean into it. Look at this new tech as an opportunity. It's still very early and will only become more advanced over time. The more you know about it and how to use it today, the more you'll be ahead of the game when it becomes mainstream.
It's not going away. If you're afraid it will take your job, take action the same way you would if a competitor was trying to take your job. Learn about it so you know how to leverage yourself as the better option.
Having a hard time, year after year, keeping the commitment you made to yourself on New Year's? Well, let 2023 be different. This friendly advice will allow you a little wiggle room to make sure you keep your goals realistic and obtainable.
Let's Go...make 2023 your year. Start today!
This week we had the pleasure of featuring Mitchell Miller and Austin Kinchen, Bull and Bear Investments founders. In this episode, we'll discuss a range of topics, including real estate, financial literacy, syndications, and investment properties. Austin and Mitchell break down what it means to have financial freedom and why it's crucial to understand how to invest your money. These two are passionate about educating others in the financial world and believe in the power of taking action and being intentional with your investments. They'll also share their backgrounds and industry experiences and offer insights and advice for those looking to enter the world of investing. Learn how a friendship that sparked on the tennis courts transformed into a successful partnership - by watching this podcast!
This episode explores some real-life examples of how we interact with clients when discussing their marketing objectives and the advice we provide. The idea is to always get "back to the basics." Make sure you fully understand your goals and audience and have all marketing objectives point in that direction. It's not too difficult as long as everything is clearly defined and measured. Then you'll know if it worked or not. Don't be afraid to fail, but be sure you do the basics focused on the objectives to create the best opportunities for success.
Craig is mostly known as the "data guy," colorfully being called, "Craig Stowe, the data ho." But Craig is much more than that, he's a multi-purpose utility player that handles data, accounts, legal, business development, future planning, and much much more.
Craig has a colorful history that led him to being on our team. His many skills sets play well with the needs of MarketingBox and DirectMail.io and he's become irreplaceable.
Listen as Shawn jumps in to interview Craig and talk about his career, what he does now, and where he sees his future.
Shannon and Shawn discuss living your life to its fullest potential. We truly believe that everyone was put on this earth to serve a purpose. Everyone has amazing talents that exists because they were intended to be used to their fullest potential. When you find your purpose, your daily routine is no longer considered work.
This episode Shannon and Mike talk about a tool their office uses everyday that has been a game changer, and might be one of the best gift ideas for the biggest executives all the way down to students. Throw all of your notepads away and get the reMarkable. It's a digital tablet that saves and organizes all of your pages. It's a tool that Shawn, Mike, and Craig use in their daily lives to help the collaborate, communicate, and stay organized. It's one of the new tech ideas that is great for anyone that depends on a notebook to stay organized.
With everything going on currently with Twitter, it brings to question where do we hold accountability? If your boss asks you to do something you deem immoral or against your beliefs, how do you respond? Do you risk losing your job, or go against your own moral compass. Unfortunately this is faced more than we'd like to admit in today's society. Shannon and Shawn discuss options to handle this and help coach the next steps you should take if this happens.
Meet the core of MarketingBox. Hear how the CEO and CFO met and started a life and business together. Listen as they discuss how they had to figure out working together, why they make a great team and steps they took that led to the founding of MarketingBox.
91% of customers look for a review before making an online purchase. Shawn and Shannon discuss why sending your best customers to create reviews important, and how even a bad review can turn into a positive promotion if handled correctly. Be sure to monitor reviews and communicate back with customers, especially the unhappy ones.
There are so many people taking shortcuts and misleading consumers in order to speed up the selling process. These tactics will often work short-term, but essentially you customer will lose trust in you or your product. When this happens you have to market a lot more to continuously get new business in order to survive. You also have to overcome all of the objections posted from disgruntled customers. It's much harder to get new customers then it is to keep old ones, especially if you have to fight against an onslaught of bad reviews posted everywhere online.
Today's world is full of mistrust...so be the guiding light. Be the company your customer creates a relationship of trust with and you will create loyalty. Loyal customers outlast any recession.
The hottest trending topic on twitter today is Open AI with the new version of ChatGPT. This remarkable version of Open AI is truly amazing. Shawn, Shannon, and Mike talk about how well it works compared to the past versions of Open AI, where the future of AI might trend, and how this will effect small business and the marketing industry in general.
Big creators are marketers too. Big creators are actually some of the best marketers because of their focus on their audience. One of the biggest keys to being a good marketer is being a good communicator, and that starts with understanding how to talk to your audience. Listen as we break down some tips and give examples of how big creators leverage their position the same way you can leverage your marketing.
How is this great news? The bottom line is that during a recession there is more opportunity to gain market share. As a business owner or entrepreneur, you have to be tactical and realistic with what you can afford and the strategy you might take to gain market share over your competitors. The good news about recessions is that they don't last forever. So if you position yourself in the front of the line now, the value of your company will grow exponentially as the market improves.
Some of the greatest companies in the world were starting during a recession...so don't let it discourage you, in fact...have it encourage you! Happy hunting and good luck!
Irreplaceable is a strong way to describe someone. Is there someone at your company that you feel is irreplaceable? What attributes do they have that put them in the position? How can you make yourself irreplaceable, and essentially, more valuable?
This podcast describes how you can make your mark to elevate your position in the company. How you can create leverage, seek out new opportunities to become a more valuable asset to everyone.
This episode dives into the CMO of Directmail.io / MarketingBox, Mike Paine. Mike talks about his passion for marketing, when it started, and his path to helping create what he considers to be the next best software for small business and entrepreneurs. He discusses the mindset and culture of the company, and how it ties into his background. Learn about how he started, and the journey to understanding consumer behavior, design, and why he's excited about the launch of the new platform.
The psychology of pricing runs deeper than most people think. This strategy involves multiple prices, one with an "anchor." Listen to how MarketingBox breaks down the price anchor strategy, see the benefits and if it's something that makes sense for you to implement in your own business.
WARNING: You might not ever look at a pricing menu the same again!
The biggest entrepreneurs of the world have followed similar principles, and have leveraged the coaching of great mentors. These 5 lessons are the foundation of those principles and are important if you are looking to achieve success at the highest levels.
The MarketingBox team discusses the first rule of marketing and it might be the most overlooked strategy for all businesses. Before you start your next strategy, make sure you keep this one tip in mind. You can thank us later.
Entrepreneur Spotlight of the week is Brandt Quick! Brandt Quick is a health, life, nutrition, performance, wellness and fitness coach (a transformational coach). Brandt Quick's passion for health and sports began when he was just a little boy. Brandt was born and raised in New Orleans, Louisiana, where he started his football career. At twelve years old, Brandt knew he wanted to pursue a career in helping others and exploring anomalies with the body. Aside from finding ways to think outside the box, Brandt Quick devotes his time to assisting others in developing spiritual and emotional habits. Quick encourages others to build positive habits and live to the total capacity.
10 books Quick recommends that help improve quality of life:
The Bible
Think and grow rich
Outwitting the devil
Speed of trust
7 habits of highly effective leaders
A course in miracles
A return to love
A purpose driven life
Who kit how
Good to great
To find Brandt Quick, search "bquickfitness" on Instagram and Brandt Quick on Facebook.Show less
Technology is moving very fast, and if you're not paying attention you might miss out on something that will create a lot of opportunity for your business. Shawn with MarketingBox discusses the PiXL...a product DirectMail.io offers as a solution to anonymous website visitors. It's a low cost way to get data from people visiting your website that didn't convert. With it, you're able to remarket to and own the data to increase conversions.
Is direct mail making a comeback? The MarketingBox team discusses the direct mail strategy, when it works, and how to make it work efficiently.
If your task list is overwhelming, we have a few tips that have helped the MarketingBox team that might help you. It's a easy as breaking it down into 4 groups...then prioritization is simple. Be sure to delegate to make your life better.
Black Friday is right around the corner...is your store prepared? If you're doing a sale, make sure you and your staff are ready. The MarketingBox team discusses some quick tips to help you make sure you're Black Friday creates the most opportunity for you to be successful. It's not just about sales on this big day, it's about creating customers for the future.
Welcome to the MarketingBox / DirectMail.io team Ryan Beecher. Ryan has actually been working with us through a reseller capacity and has been a "person of interest" that we've wanted to hire for a very long time. Ryan brings a lot to the team with a wide range of experiences. He's best quality might be his ability to "get shit done" but has an impeccable positive attitude and work ethic. Ryan is the type of guy that you bring home to mom...he's that good.
Take a minute to listen to Shannon and Ryan talk about his journey and advice on people interested in getting into the marketing world.
Meet Gabriella...she's the driving force and go-to person in production to make sure all of the jobs are delivered timely while manage client's expectations.
If you're doing any marketing and not tracking you are wasting time and money. Even if you're not spending money for advertising, creating process to understand where your customers are coming from is invaluable. This podcast gives you some easy ways to start implementing process to help you discover where your best customers are coming from and how to get more.
Today's episode discusses S.O.S. (Shiny Object Syndrome). This is where you get distracted by new trends and disrupt your current workflow. Some people consider it a disease because the focus shifts so often that you're unable to move forward. This is especially a problem in leadership for big companies because they tend to be very slow with every pivot.
At MarketingBox we've had are fair share of S.O.S. moments have come up with a way to use them to our advantage. We take them through some strategic steps to make sure that the new trend will or will not add benefit to the platform and mission we've clearly determined as our goals. If passes the test, we'll dig a little deeper.
This podcast discusses role models and the importance of having a good circle of influence. MarketingBox always tries to preach positive influence. Make sure the people you surround yourself with, and the people you strive to be like, have positive attitudes. You also need to remember that there are eyes everywhere, and how you act everyday impacts those around you. You are a role model...your behavior effects those around you, good and bad.
Sometimes the why is better than the what or who. We started this podcast because marketing is a glorified way of story telling. We have a lot of experience about marketing that we wanted to share...and we love what we do, so we could talk about it all day. That's why we started creating the videos. We opened it up to other businesses because there are a lot of great companies that have interesting stories that the world has no idea about. We thought it would be compelling to offer our podcast services to let them tell their story, and it has been quite satisfying.
Here's a fun debate...what would you do if you won the largest jackpot of all-time? Mike and Shannon have fun, debate some statistics, and provide some insight into what they might do if their ticket is the golden one.
Meet Anees Mueller, our Operations Manager. Anees has been on the team for over six years. She has taken on multiple roles throughout the years, making her a vital part of our organization. Anees handles our clients directly and guides them through the platform, brainstorming process, and more! Aside from working with clients, Anees also has a passion for photography. Anees has tons of experience and wisdom to offer individuals or teams looking to get started with their marketing. You can reach out to her via email at amueller@directmail.io
Shawn and Charles talk about Charles' path to becoming one of the most known basketball trainers in the south. He works with very young kids to college players. They discuss the challenges with parents, and motivating the different generations. Charles explains his background and why he setoff on this path and where he sees himself in the future.
Big time successful creators and successful marketers have a lot in common...they are both great at telling stories. We breakdown the idea of the story teller and how you can implement it to create a powerful campaign to promote your business.
Looking to get paid more, or worried about losing their job in this tough economy? Shawn and Mike breakdown the simple solution on how to make yourself irreplaceable. It's not a secret, in fact it's common sense. The simple solution is that hard work get's noticed. Take action and treat the company like it's yours.
Sometimes we all hit a wall and marketing just doesn't seem to perform as good as it did before. Shawn and Shannon discuss in this episode how to maintain top performing ads and consistently create results driving marketing. The secret to being consistent, is to be inconsistent. Try something different! Get out of your comfort zone and push the envelope a little in order to make more noise and stir up new customers. The world is always changing, so if you're not adapting and changing, then you're destined to fade away.
"Getting Ghosted" is generally referred to as when starting a conversation with someone and they all-of-a-sudden stop responding to you. After repeated attempts, the person "ghosting" has vanished and is no longer communicating with you. In business this sometimes happens in the sales cycle. A prospect initiates the conversation based on a problem they have that they think your business can solve.
The easy answer when they stop communicating is, "I guess they didn't want to buy." But in business, it's important that we try to get better feedback, and not in a way that is intrusive, but in a way that keeps the conversation alive about, "do you still have this problem?" This feedback is important because it can do several things to help your business grow,
1 - It might open up new windows of problems that you didn't know that your product could solve.
2 - Provide valuable insight into how your marketing is perceived to prospects. You might want to make some adjustments in the messaging if this perception is consistent.
3 - You might uncover some holes in your internal processes and sales cycle. Maybe follow-up messaging is wrong, or not fast enough.
The bottom line is that when getting "ghosted" you should always dig a little deeper.
"I ain't afraid of no ghost!"
This episode dives into your fears of marketing your company. What is holding you back and how to overcome them. What's the best way to start and why your fear isn't justified.
Shawn and David talk about the journey from a very successful automotive sales leader to giving up everything to help those in need. This is a powerful episode exploring taking chances in business and leaning in on your faith.
This episode talks about taking risks, and the advantages and disadvantages that it comes with. Does the old saying "The bigger the risk, the bigger the reward" still stand up in today's world?
Sometimes the hardest thing to do is trust, but without it, you paralyze yourself from growth. Trust can be tricky and most business owners are unable to trust for fear of getting "burned." In order to be successful you need to surround yourself with a group of like-minded people that you can trust. You also have to trust the process.
Have you ever thought about why certain brands and industries always seem to pick the same colors for their logos and marketing? This episode breaks down the psychology of color and how it is used to project characteristics about a brand prior to you knowing anything about it. You'll never look at a logo the same again.
Wether you're trying to create growth in your business, or self-improvement, there are a few things you can try to implement into your daily routine to almost guarantee you'll create more opportunities for success. A lot of time "winning" is a personal mind-set that will instill confidence in all of your endeavors. People are attracted to winners because of how they hold themselves, but be careful. It's important to always stay humble and not let confidence turn into cockyness.
Heather and Holly from H20 salon in Louisiana sit down with Shawn and Shannon to talk about how they started and what motivates them every day. They discuss the strategies to hire and inspire they employees.
Everyone has felt FOMO, even if this is the first time you've heard of it referenced as an acronym. FOMO is the "Fear of Missing Out," simply stated, you don't want to miss out on something that could be great. Generally it's an event that you don't want to miss for fear that something great will happen and you won't be a part of it. How is it used for Marketing? We cover many ways in this episode how many marketers capitalize on consumers with a bad case of FOMO.
One of the most used offers in marketing is the Buy One, Get One Free offer. Why do companies use it and are you really saving money when cashing in on one of these offers. Listen to the podcast to hear how we break down the psychology of why it works, when a good time would be to use it, and if consumers are being "tricked" or is this really a good offer that you shouldn't pass up.
This episode breaks down the "Placebo Effect" and how it's used in marketing. Shannon discovered an interesting study regarding this particular topic that we thought we could expand on, or even deliver or insight in today's marketing realm.
Placebo usually is a term generally used to describe the usage of "fake" pills to study the effects against patients using the "actual" pills. Both parties think they are getting the medication, allowing scientist to uncover the mental aspects of taking something verses the actual effects the drugs have.
The study referenced is Wright, Scott A. & da Costa Hernandez, José Mauro & Sundar, Aparna & Dinsmore, John & Kardes, Frank R., 2013. "If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect," International Journal of Research in Marketing, Elsevier, vol. 30(2), pages 197-198.
Bruce Miller is a successful entrepreneur, with a proven track record in the automotive business, creating winners with every dealership he works with. This episode Bruce tells Shawn his story, the obstacles he's had to overcome and how he approaches everything in order to manifest success.
This episode we discuss the logic behind pricing with 3 options and why it has been a mainstream concept for generations. Guess what, you've been duped...we all have been. See how we breakdown the pricing culture and how it has influenced you to buy more than what you actually want.
We all have those lulls when are marketing or sales processes aren't generating what we expect. This tip is something that you should continue to do during the growth of your business. Some do it daily, others might push to do it quarterly.
This tip is more of a mindset when it comes to sales. By adding the strategy to your sales process, you will create and close more sales on every pitch. It's not rocket science, but sometimes it's good to take a step back and listen to another person's perspective so that you can grow your business.
Who's in it for the money? Money might not be the priority, but most of the time it's necessary to get to the next phases of growth. If the end goal is to do what makes you happy, the in-between goals need to be to do whatever it takes to earn that happiness. Making money is part of the process.
MarketingBox is excited to feature such an inspiring individual. Noah Maran is the Owner of Zen Japanese Grill & Sushi Bistro located in Mandeville, Louisiana. Noah's journey from coming to the U.S. with nothing, to now owning a booming restaurant is a MUST WATCH. To find his restaurant on socials, search ZEN Japanese Grill & Sushi Bistro on Facebook or zensushibistro1703 on Instagram. Their website is http://zenjapanesebistro.com/.
Looking for the best marketing strategy to reach customers? Look no further...or should I say, listen no further. This podcast gives one simple tip that will allow you to maximize your customer reach immediately.
Once you have your USP defined, understanding who you are targeting is key. The more detailed you can get into the niche of your audience, the more engagement you will create. Your brand needs to talk directly to them, relate to them, and speak their language.
Shannon and Shawn dive a little deeper into the biggest trait that allows entrepreneurs to be successful. This trait allows them to stay cutting edge and continue to optimize their business, allowing them to stay relevant.
Halloween season brings out all of the scary things, including horror movies. Paramount released "Smile" that is now playing in theaters everywhere.
Wikipedia describes the movie as: Smile is a 2022 American psychological horror film written and directed by Parker Finn (in his feature directorial debut), based on his 2020 short film Laura Hasn't Slept. The film stars Sosie Bacon, Jessie T. Usher, Kyle Gallner, Caitlin Stasey, Kal Penn and Rob Morgan. The plot follows a therapist who appears to be losing her mind after witnessing a bizarre traumatic event involving a patient.
The marketing strategy used stand-in actors to sit in at MLB games strategically placed where they would be in the background view of cameras (ie: behind home plate). These actors had the blank stare and smile that is synonymous with the victims in the movie. They also wore neon green/yellow shirts with the logo "smile" on the front.
MarketingBox sat down with Shawn Burst Jr., a top agent with experience in the market for over nine years. He has managed to defy the odds and create new standards in the industry that shot him to the top very quickly. Shawn Burst Jr. offers well-researched insight into the housing market current trends and tips for incoming agents. Topics of this conversation include: How can agents make it out of the fire? Is this a recession similar to 2008? And as an expert in the real estate industry, what do you advise?
The first principle in creating a brand is defining your unique selling proposition. In order for your brand to have "stickiness" you have to offer value and solve a problem. See how we breakdown this first principle and reevaluate your brand to see if you're focusing on your USP.
The MarketingBox Team gave a lecture to LSU's Intro To Marketing Class. In the lecture they cover the 6 Core Principles of Branding.
Marketing can be tricky, but if you follow this simple 4 step formula, you're guaranteed to get consistent results. Sometimes when we a company is so close to the product they get into the weeds and forget how to communicate the benefit of the product to customers. Either that, or they're so excited about telling everyone, that they don't target the right audiences. If you stop and ask these 4 simple questions, it will help start you in the right direction.
This episode the team breaks down Forbes list that defines the traits of successful entrepreneurs. Shannon, Shawn, and Mike explore the traits and discuss the validity and give examples of how these traits assist in creating success.
Our first podcast to celebrate small business in the local area starts off with a bang. Lydia is the owner/director of Northshore Academy of Dance.
Lydia opened Northshore Academy of Dance in 1995 with the dream of sharing her passion and knowledge of dance through discipline, positive reinforcement, and a genuine care for the students and families she was blessed to work with. It was her goal to encourage every student to find their personal love for dance and to utilize the skills she had to offer not just in the studio, but in everyday life, as individuals learning to make choices, deciding on priorities, and shaping a future for their mental and physical health. Lydia has successfully created a means of making a difference through the art of dance in these last 25 years!
Lydia’s achievements and experience are quite impressive. She has been dancing for over 44 years. Born and raised in Covington, she was always involved in dance within the community and her school. She was captain of the Covington High Dancin’ Darlin’s and continued in a leadership role as she served as captain of USM’s Dixie Darlings for three of the four years she was a member of this college dance team. Lydia was also a member of USM’s Southern Misses Basketball Dance Team. In addition, Lydia has choreographed, taught and performed for dance conferences and concerts along with worldwide events including locations such as Austria, England, Bermuda, Bahamas and throughout the entire United States. Lydia was involved with many NFL Super Bowl pregame and half-time performances as well. She has coached and choreographed for Tulane University’s dance team, Shockwave, in addition to working with many local high school dance teams. Many of NAD’s former students are on college and professional dance teams.
This podcast talks about her first marketing campaign, why she started her dance studio, and how she has been able to adjust her business with the changing cultures.
One of the biggest issues in today's marketing is hiring good employees. We've figured out the trick to making it work even in today's new culture. Not only will you be able to find valuable employees excited about work, this idea could generate even more business for you. Check it out!
The movie "Field of Dreams" spoke to Kevin Costner's character telling him, "If you build it, they will come." It seems that many companies feel this way about their products, services, and even websites. Simply having a good product, service, and website isn't enough. If consumers do not know they exist, they could be the best in the world, it will still fail.
Marketing isn't necessarily spending money...that's not the fix. The fix is to make sure you find a way to make some noise so people know to look. Marketing 101 is all about starting a conversation based on solving someone's problems.
So if you have the greatest product in the world...congratulations. Now it's time to get out and tell the world about it. Make some noise and good luck.
Here is a good practice that every business in America should employ at least once a month if not more. It's a simple process that doesn't cost you anything and we explain exactly how to do it, why it works, and why it's relevant to every business.
Need to refresh your content or you're not getting enough traction? Take a listen to this one tip that will allow you to rethink your content and create something of value and interest to engage your audience.
This episode of the podcast breaks down the marketing strategy used by Popeye's when launching their spicy chicken sandwich product. The 2019 campaign went viral and has people still debating "who has the best chicken sandwich" three years later.
Shannon, Shawn, and Mike take a dive into the strategy, the results, the backlash, and where it is today. They even do their own taste test and reveal their favorite. Listen to find out!
What is a purl? It's a personalized URL...a very standard term used for people in the direct mail industry. Purls aren't new, but are very rarely used in small business marketing. This episode explains how they are used and the benefits to using them.
Seems simple, but you'd be amazed at how many companies miss the mark when creating their website. The internet has created so many new opportunities for entrepreneurs and small business to quickly grow if used efficiently. Unfortunately, the internet could be an opportunity killer if you don't know what you're doing or if you're creating a negative image about your brand. If one unhappy customer blasts your business it could be hard to recover if you don't have the presence to combat it. Where to start? You socials and your website.
Your website is your "home base" that allows people to understand the benefits you offer and the best ways to contact you or get the services and products you offer. This podcast explains many of the best practices that help increase conversion.
We all know that "word of mouth" marketing is the ultimate in grassroots marketing. Getting an endorsement from a friend or family member takes the consideration of buying a product to the next level. If someone you know already speaks highly of a product, you almost don't have to do any research before buying in...
Enter today's technology and how to leverage the power of "word of mouth" inside of popular social networks. Shannon and Shawn discuss the science behind it and give some real examples of how it worked for some of our clients.
This episode focuses on Dave Hennigar, the CTO of DirectMail.io/MarketingBox. Dave talks about his career path and how he started to work with us. They talk about how far the platform has come and some things to look for in the future. The tech and marketing space are ever changing, so this is one podcast you don't want to miss.
Take a few minutes and meet Dave...
Shannon and Shawn discuss how so many people make "new year" resolutions, but why wait for the new year? The finish is always more important than the start. Listen to this podcast to get some tips and tricks to get motivated to finish off 2022 strong and create the best year for your company. Then you'll really have something to celebrate on New Year's Eve!
Content marketing is being talked about a lot around the marketing industry, but how important is it to your small business. What exactly is content marketing and how hard is it to create? All of your questions are more are addressed and Shannon and Shawn dive into this hot topic to help small business get a leg up in their content marketing strategy.
Learn one of the best ways to boost any marketing campaign. Leverage your consumer base and those responding to your marketing on the fly. Discover tools that allow you to create brand ambassadors while in the sales funnel. This strategy produced a 300% redemption rate for a direct mail campaign. See how it was done and why it worked.
This episode Shannon and Shawn discuss some best practices when doing promotions. They reference scientific research and case studies to explain consumer behavior when responding to marketing. A lot of the best practices discussed have stood the test of time. This is really good insight for companies looking to upgrade their promotion based marketing strategy. So if you generally makes ads with discounts, special offers, and/or coupons, make sure you listen to this before you launch your next campaign.
In this episode, Shannon talks to one of our senior developers at MarketingBox/Directmail.io, Sid Shrestha. Sid has been with the team for several years and is a graduate of Southeastern University in Hammond, LA. Sid is currently getting his master's degree and is originally from Napal.
During this episode Sid provides tips to young developers and gives good insight in working for big tech vs a startup. He describes the first time he arrived in Louisiana, the culture differences between the U.S. and Napal, and why he loves what he does.
The 2022 College Football season has started and it's one of our favorite times of the year. This podcast we explore the "marketing" side of football where we discuss the differences between branding and marketing. We discuss some of the biggest brands in football and why they are big. Shannon gives her insight on being one of the brand ambassadors as a cheerleader at LSU and her experience with one of the biggest branded icons of this era...Shaq.
The video version of this podcast is also available on YouTube at https://youtu.be/7HrXvv1Wgv0
Shannon interviews Eraj, one of MarketingBox/DirectMail.io's senior developers. Eraj talks about his native country of Napal, the different cultures, and some of the experiences he's had since living in the United States. Eraj gives some really good advice for upcoming developers and discusses why it was important for him to leave his family behind to try and make an impact in the U.S.
What's the difference? Is it just a different way to say the same thing? Shannon and Shawn breakdown the difference and provide insight on how one is outperforming the other. They'll also provide some quick tips and tools to help you create the best strategy with limited resources.
This episode Shannon and Shawn discuss the popular show "Shark Tank" that first aired on ABC in August of 2009. Now on its 13th season, Shark Tank is now more relevant that ever. With a surge of entrepreneurship emerging, many look to popular TV show to see what it takes to create a successful business. Listen to this quick and fun episode as they breakdown some of the "must-haves" to be successful, some of the tips the Sharks consistently deliver, and Shawn and Shannon's personal feelings about the different Sharks.
Why data is one of the most important aspects of your marketing strategy. Here about some of the latest tools and techniques that will allow you to acquire great information about your target customer. Here some actual case-studies and answers to your questions as Shannon and Shawn discuss the foundation of every great marketing strategy...DATA.
Sometimes it's hard to look back on catastrophes that you battle through, but often, in those times of hopelessness, you find an inner strength that defines you as a person and as a company. On the 17th anniversary of Katrina, Shawn talks about his experience, losing his home and his little sister, all while trying to help the employees of the company and keep business alive.
It was one of the hardest times for the people of New Orleans. But looking back and seeing the strength of the community, of the people you work closely with, you understand how fortunate you are and how to not take anything for granted.
You spend a ton of money marketing to drive people into your website. Wether it's branding, social media, and paid advertising, the main goal is to convert customers to buy your product or service. On average only 3% of those website visitors convert. You put a lot of effort to drive them to the site, but miss gathering information for 97% of them.
The PiXL tool is a simple snippet of code that pulls unique identifiers from the IP addresses of anonymous website visitors. That identifier is then matched with our 60 million opt-in record database to provide you with valuable information on about 40% of those visitors. So now you're able to remarket to lost leads in hopes to convert them with a "second at-bat."
Shawn and Shannon talk about Shannon's journey up to this point and why she's decided to jump in the Marketing Box to become our Social Media Director. Great content regarding motivation and future challenges. Shannon was a cheerleader at LSU for the past four years, including 2019 which has been labeled the greatest football season of all-time. He junior and senior year she was elected captain to lead the team through the trials of Covid and competing to win Cheer Nationals.
marketing #marketingbox #motivation #newhire #socialmedia #gettingstarted
This podcast discusses the road to success and the many obstacles faced by Michael Mauti, local football hero and current health and wellness business owner. Mauti was a sought after recruit in high school, playing less than a mile down the street from our office. He was ranked the no 3 inside linebacker in the nation before starting his career at Penn State.
This podcast discusses his journey, overcoming injuries, and how he faced adversity with the Sandusky scandal and proved to be a true leader for the team. His narrowly getting drafted by the Vikings and his transition to the New Orleans Saints, back to his hometown, where his dad also played as wide receiver.
We also talk about his experience with the Saints he became a legend and icon with a blocked punt and how that has changed his life. We also talk about what he learned through his career that has allowed him to excel in business and why he chose to focus on health and wellness. We talk about his new business (Seed2System.com) and the opportunities in front of him.
This is a great story, uncut and direct from the sources mouth. It's a must watch for any sports fan or business owner.
This episode introduces Chase Dwight, the owner of Moshen Therapy. He's creating a new concept of physical therapy that is customer centric. This revolutionary new approach to therapy puts the control in the patient's hand, allowing them to continue to get answers and treatment for as long as they want. This low cost option allows you to have a "therapist in your pocket" with flexibility and personal treatment that you do not get with many current practices. Marketing Box's Jordan Fournet interviews Chase about why he wanted to create this new option for patients and exactly how it works.
This is a must watch. Marketing Box's Jordan Fournet interviews Reshaud Henry, former LSU football running back, currently owner of Structure Ace Construction and Roofing. The interview talks about Reshaud's struggles growing up, his time at LSU, the inspiration of an amazing wife, and how he's created the fastest growing construction and roofing company in Louisiana. This is truly an inspiration story of how determination and perseverance can lead to rewards greater than ever anticipated.
Although this is the first of Podcast series, we use the theme "getting started" not only refers to us fighting through our own internal concerns with being on camera, but also in life in general. "Getting Started" is the attitude of "Just Do It" and fight through any objections. Starting that workout, or eating healthy. Even starting that business, or learning a new trade. Don't overthink it...just do it. Good luck with what you plan on getting started and be sure to subscribe to our channel to get all of the latest podcasts.
All of our podcasts are also video and posted on our YouTube channel, so subscribe in order to get the full picture at https://www.youtube.com/channel/UCDWLFbEsGu8ER1AL2OjG4pg?sub_confirmation=1