PR INSIDER with your host, Maureen Kedes: Recent Episodes
Maureen Kedes
PR INSIDER gets you spinning. Get a peak into the world of public relations from the world’s leading experts, sponsored by www.us.Cision.com, providing information and consulting services to communications professionals. High profile guests in PR, Marketing, Advertising, Media, Sales and your host Maureen Kedes get you VIP access. Listen as global leaders in PR and promotions share “how to” and “how NOT to” strategies and hilarious, nerve-racking anecdotes from high visibility campaigns. Learn about damage control, tricks-of-the-trade, tips for successful PR campaigns, D-I-Y techniques, behind-the-scenes tips for corporate spokespeople and public speaking, “piggy backing” your corporate message on a bigger media story, creating buzz, fueling and maintaining a media circus, integrating your company’s promotional departments.
Join host Maureen Kedes with VoiceAmerica host Dan J Kroll, Owner and Founder of soapcentral.com, the Internet’s most popular destinations for soap opera news and information. Dan initially became interested in soaps while attending high school with a performer on All My Children. Though he only planned to watch for a few days to see how his friend fared, Dan became and has been watching ever since. While attending Temple University, where he studied medicine, Dan created a personal web page that would become soapcentral.com, a site that boasts over 30 million page views per month and turned into a goldmine.
Marilu Henner has starred on stage, in several hit TV series, films, commercials, television movies and specials. She has co-starred with some of Hollywood’s leading men and worked with some of the best directors in Hollywood and on Broadway. She believes that with good health you can do it all. Marilu’s entire life is a testimony to the power of her approach to health. Marilu worked on the TV show Taxi, with Judd Hirsch, Danny DeVito, Tony Danza, Christopher Lloyd, Jeff Conaway, Carol Kane, and Andy Kaufman. Later she worked side by side with some of the most talented actors around; Burt Reynolds, Charles Durning, Elizabeth Ashley, and Hal Holbrook. Tonia Kulberda is the Producer and Manager of Marilu.com, delivering Marilu Henner’s dynamic Total Health Makeover program to health-seeking fans and members around the world for a remarkable ten years and counting. For more information please visit www.marilu.com or Contact Tonia at tonia@marilu.com
Join host Maureen Kedes and special guest Christine Clifford, marketing and sales consultant, best-selling author, humorist, and renowned public speaker. Clifford is President/CEO of ChristineClifford.com and The Cancer Club. As Senior Executive Vice President for SPAR Marketing Services, Christine helped her company go from a million dollar per year loss to over $56 million in sales, doubling the size of her company overnight by signing the largest contract in the history of her industry with Procter & Gamble. She has worked with companies such as AT & T, Revlon, Colgate- Palmolive, Black & Decker as well as called on retailers such as Walmart, Kmart, Toys ‘R Us, and Target Clifford has also been the top salesperson in the multi-billion dollar retail services industry, helping packaged goods manufacturers find better ways to market and distribute their products.
Join host Maureen Kedes with special guest, Dean Brenner, President and Founder of The Latimer Group and an internationally recognized expert in persuasive communication. Brenner is an executive coach, public speaker, speechwriter & author (Move the World: Persuade Your Audience, Change Minds and Achieve Your Goals). Dean is a sailor with seven national championships and five international team-racing championships. He was a member of the US National Sailing Team for three years. Brenner holds an MBA in Finance, an MA in Shakespearian Literature, and a BA in English Literature and Government.
Join host Maureen Kedes with special guest, Dean Brenner, President and Founder of The Latimer Group and an internationally recognized expert in persuasive communication. Brenner is an executive coach, public speaker, speechwriter & author (Move the World: Persuade Your Audience, Change Minds and Achieve Your Goals). Dean is a sailor with seven national championships and five international team-racing championships. He was a member of the US National Sailing Team for three years. Brenner holds an MBA in Finance, an MA in Shakespearian Literature, and a BA in English Literature and Government.
Join host Maureen Kedes with special guest, Rick Mathieson, an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, he has been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio, CBS Radio and NPR. Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies. His latest book, THE ON-DEMAND BRAND, was a #1 Amazon “Hot New Release;” has ranked among Amazon’s top 10 best-selling books on advertising; was selected as a BrandChannel Book of the Month; and has been described as “required reading for the digital age.” Over the last few years, he has briefed executives from FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Hard Rock Café, Accenture and many others, on trends in digital marketing and emerging media platforms
So scary and just in time for Friday the Thirteenth, join host Maureen Kedes as she becomes the guest... interviewed by none other than the seasoned PR pro and TV host, Jerome Cleary. Mr. Cleary is CEO of PublicityandMarketing.com, a newspaper columnist and an AOL blogger. His articles are regularly featured in The Hollywood Independent, Culver City Star, The National Enquirer, Santa Monica Daily News, The West Hollywood Independent, Malibu Monthly, and The Advocate on line. He's been a PR consultant for over the past decade, including a successful stint at Vertex Communications, LLC, the company owned by Ms. Kedes. Cleary is a well known local chat show TV host of Jerome on the Town, and stand up comedian at legendary clubs, The Improv and The Laugh Factory. Jerome will turn the tables on our inquisitive host and quiz her on her own PR strategies.
Join host Maureen Kedes with special guest, Carol Ingley, author of The Digital Mindset as they discuss the latest technology buzz along with how to keep up with all the new gadgets and gizmos and which are worth your money. The digital revolution is just starting and you want to hear this show to help learn how to be a part of the success.
Join host Maureen Kedes with special guest, Rick Mathieson, an award-winning writer, author, speaker and frequent media commentator on marketing in the digital age. Heralded as “a strategic marketing expert” by Harvard Business School’s Working Knowledge, he has been featured in ADWEEK, Advertising Age, Wired, Forbes and on MSNBC, CNN Radio, CBS Radio and NPR. Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies.
His latest book, THE ON-DEMAND BRAND, was a #1 Amazon “Hot New Release;” has ranked among Amazon’s top 10 best-selling books on advertising; was selected as a BrandChannel Book of the Month; and has been described as “required reading for the digital age.” Over the last few years, he has briefed executives from FedEx, Virgin America, Bloomingdales, Procter & Gamble, Yahoo, Kraft Foods, MasterCard, Hard Rock Café, Accenture and many others, on trends in digital marketing and emerging media platforms.
Join host Maureen Kedes with special guest Ryan Evans, Founder and President of Rand Media Group. Rand Media Group creates and manages custom online marketing programs for mid-sized companies. Ryan recently founded Bite Size PR, a PR service for small businesses. Ryan will debunk SEO myths and teach us: Why 'free' website traffic isn’t free ,Why advertising should be your last resort ,Why you should try to reach fewer people,,,,and most importantly. Why nobody cares about you and your message
Join host Maureen Kedes with VoiceAmerica host Dan J Kroll, Owner and Founder of soapcentral.com, the Internet’s most popular destinations for soap opera news and information. Dan initially became interested in soaps while attending high school with a performer on All My Children. Though he only planned to watch for a few days to see how his friend fared, Dan became and has been watching ever since. While attending Temple University, where he studied medicine, Dan created a personal web page that would become soapcentral.com, a site that boasts over 30 million page views per month and turned into a goldmine.
Lisa Nirell joins host Maureen Kedes. Nirell is the Chief Energy Officer of EnergizeGrowth®. (www.energizegrowth.com). She helps B2B companies grow customer mindshare and market share. Lisa has worked with BMC Software, Microsoft, Adobe, Wells Fargo Advisors, and IBM since 1983. Lisa is also a sought after speaker, award-winning business columnist, FastCompany expert blogger, and the author of EnergizeGrowth® NOW: The Marketing Guide to a Wealthy Company.
Join host Maureen Kedes and special guest Christine Clifford, marketing and sales consultant, best-selling author, humorist, and renowned public speaker. Clifford is President/CEO of ChristineClifford.com and The Cancer Club. As Senior Executive Vice President for SPAR Marketing Services, Christine helped her company go from a million dollar per year loss to over $56 million in sales, doubling the size of her company overnight by signing the largest contract in the history of her industry with Procter & Gamble. She has worked with companies such as AT & T, Revlon, Colgate- Palmolive, Black & Decker as well as called on retailers such as Walmart, Kmart, Toys ‘R Us, and Target Clifford has also been the top salesperson in the multi-billion dollar retail services industry, helping packaged goods manufacturers find better ways to market and distribute their products.
Join host Maureen Kedes along with special guest, Kinsey Schofield, a self-proclaimed “Tech Nerd” who has turned her passion for Social Media into a full fledged career. This year alone, the celebrity ghost blogger and social media savant was seen on the cover of Entrepreneur Magazine, was listed as #25 in The 100 Greatest Women in Social Media, and is now a regular on The Fox News Channel. She will be featured this November as a Social Media Influencer in Fast Company Magazine, and has become the go-to-girl for celebrities looking to stay relevant utilizing the internet.
Join host Maureen Kedes with special guest, Graeme Newell, President of 602 Communications, a marketing research and consulting firm that specializes in emotional branding. His strategy of Reflection Marketing builds brands on consumer feelings, not product features. Reflection Marketing creates passionate connections by reflecting the customer's deepest-held attitudes, values and core beliefs. Drawing from thousands of best-in-class TV spots, Graeme shows companies how to transcend the standard consumer relationship, and build a deep friendship with customers. He turns mere buyers into passionate groupies.
Graeme Newell has done consulting and training for some of the world’s most prominent corporations, including: GE, Sony, Hearst, ABC, CBS, Time-Warner, Comcast, Disney, News Corp, Scripps, and Universal.
Back by popular demand, join host Maureen Kedes with Peter Leeds, Principal of Gabardine.com and first time guest Jonathan Sawitsky, Director of Digital Experience for Gabardine. Time to get creative and learn new brand strategies and messaging from conception to execution. Get ready to laugh and learn.
Join host Maureen Kedes with special guest, renowned PR expert, Dorothy Oliver Pirovano, CEO of Public Communications Inc. and Chair of Worldcom PR Group Health Care Practice Group.
Join host Maureen Kedes with special guest, Valerie Jennings, Founder and CEO of Jennings Social Media Marketing. Jennings started the company in June 2003 from her home in Overland Park, Kansas and now, works with an exclusive client list from around the world. Jennings knows that without research and development there will never be enough intelligence to satisfy marketing objectives, which is why the social media marketing world is one of the most effective ways to increase success. Her comfort for web-based strategies resides in Jennings’ successes that originated before the birth of social media marketing and that begin with the fine art of storytelling.
Join host Maureen Kedes with special guest, Graeme Newell, President of 602 Communications, a marketing research and consulting firm that specializes in emotional branding. His strategy of Reflection Marketing builds brands on consumer feelings, not product features. Reflection Marketing creates passionate connections by reflecting the customer's deepest-held attitudes, values and core beliefs. Drawing from thousands of best-in-class TV spots, Graeme shows companies how to transcend the standard consumer relationship, and build a deep friendship with customers. He turns mere buyers into passionate groupies.
Graeme Newell has done consulting and training for some of the world’s most prominent corporations, including: GE, Sony, Hearst, ABC, CBS, Time-Warner, Comcast, Disney, News Corp, Scripps, and Universal.
Join host Maureen Kedes with special guest, Peter Martin, President of Cactus Sky Communications, the nation’s premier eMail Marketing agency. Cactus Sky has a whopping 95% email delivery rate and less than 1/2% unsubscribe rate. The company’s delivers email through SPAM filters and firewalls and tracks the recipients' actions (clicks). Peter is also the founder of AskPatty.com, Inc., the #1 rated Automotive Advice Site for Women, and the creator of the Certified Female Friendly Training Program, designed to assist car dealers to sell and provide exceptional customer service to women. Peter started his automotive career in 1987 with the Ricart Ford organization and was part of the team that took the dealership to the Number 1 Retail Dealer status with Ford Motor Company. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing. Peter is a regular speaker and author.
Join host Maureen Kedes with special guest, Carla Yashiro, Corporate Marketing Manager in mobile advertising at GoldSpot Media. Carla will teach us how she effectively targets mobile publishers, advertisers and ad agencies in support of her company’s mobile app & ad campaign creation tools. Formerly Senior Promotions Producer at Telemundo NBC Universal, Carla won 12 industry awards including an Emmy as a TV Producer. Carla is also Co-Founder of “Gather Your Crowd,” a marketing consultancy firm specializing in social media, branding, promotions and public relations. She has done webinars and presentations at Berkeley Haas School of Business and Stanford University.
Join host Maureen Kedes with special guest Jocelyn Kung, President of The Kung Group (TKG). TKG works with the globe’s top business leaders teaching them how to drive corporate success by maximizing human effectiveness and eliminating behavioral road blocks -- resulting in healthy companies with markedly higher earnings.
Kung will discuss why CEOs at Fortune 500 companies such as: Cisco, Oracle, Apple, Levi Strauss, Genentech, Microsoft, Adobe, Shutterfly, & LexisNexis have become TKG devotees.
Other topics on the show will be TKG's proprietary teachings including: Executive Team Design; Development & Coaching; Organizational Assessment; Change Management; Strategic Meeting Design & Facilitation; Leadership & Management Training; and TKG’s latest offering: the KOPI Survey, which is quickly becoming corporate America’s barometer of business health.
Join host Maureen Kedes with special guest Jocelyn Kung, President of The Kung Group (TKG). TKG works with the globe’s top business leaders teaching them how to drive corporate success by maximizing human effectiveness and eliminating behavioral road blocks -- resulting in healthy companies with markedly higher earnings.
Kung will discuss why CEOs at Fortune 500 companies such as: Cisco, Oracle, Apple, Levi Strauss, Genentech, Microsoft, Adobe, Shutterfly, & LexisNexis have become TKG devotees.
Other topics on the show will be TKG's proprietary teachings including: Executive Team Design; Development & Coaching; Organizational Assessment; Change Management; Strategic Meeting Design & Facilitation; Leadership & Management Training; and TKG’s latest offering: the KOPI Survey, which is quickly becoming corporate America’s barometer of business health.
Learn the art of business to business public relations from two of the nation’s top strategists, Samantha DiGennaro (Founder) and Howard Schacter (President) of DiGennaro Communications. Join host Maureen with her guests Howard and Samantha who will take us through a journey of what it is like to run the PR for global media companies, full-service advertising agencies, and digital and design corporations. Also discussed will be how to manage the public image of various CEOs and the best tips for strategic messaging throughout the advertising, media, marketing and technology industries.
Just in time for pre-Oscar buzz, join two veteran Hollywood power players for an exciting, titillating hour of chat on the true goings-on of the PR game in Tinseltown. Join host Maureen Kedes and Emmy-nominated actress Tonja Walker Davidson, a former soap star who is using her daytime fame as a launching pad to a powerhouse producing career, including her own show, which makes its debut on our network next week! Making an appearance later in the hour is Marilee Mahoney of MPM Communications in Hollywood. A ‘publicist’s publicist, www.mpmcommunications.com you won’t want to miss this episode.
Marilu Henner has starred on stage, in several hit TV series, films, commercials, television movies and specials. She has co-starred with some of Hollywood’s leading men and worked with some of the best directors in Hollywood and on Broadway. She believes that with good health you can do it all. Marilu’s entire life is a testimony to the power of her approach to health. Marilu worked on the TV show Taxi, with Judd Hirsch, Danny DeVito, Tony Danza, Christopher Lloyd, Jeff Conaway, Carol Kane, and Andy Kaufman. Later she worked side by side with some of the most talented actors around; Burt Reynolds, Charles Durning, Elizabeth Ashley, and Hal Holbrook. Tonia Kulberda is the Producer and Manager of Marilu.com, delivering Marilu Henner’s dynamic Total Health Makeover program to health-seeking fans and members around the world for a remarkable ten years and counting. For more information please visit www.marilu.com or Contact Tonia at tonia@marilu.com
When PR and legal teams collide, Selling Sexual Harassment, will take a look at some of the biggest sex scandals of our times: harassment, assault, molestation, discrimination- from the legal and PR perspectives, and how they interact. Our panel will discuss turning around public opinion when your client is being accused of the worst sexual violations or you are representing the victim. Some of the cases we will discuss are: Kobe Bryant, Michael Jackson, Maury Povich, Rob Lowe, Monica Lewinsky, and Clarence Thomas. Join guests Judy Smith of www.ImpactStrategiesLLC.com whose PR skills were put to the test for Monica Lewinsky, Marion Barry, Justice Clarence Thomas, Kobe Bryant, and Riddick Bowe; and David H. Greenberg of www.DiscriminationAttorney.com, a leading Sexual Harassment victims’ lawyer and a trial attorney with over 35 years experience. His clients have appeared in the LA Times, 20/20, and other media outlets. Mr. Greenberg is admitted to practice before the U.S. Supreme Court.
Join host Maureen Kedes with the 3 top players in the field of legal marketing, Our guests will be: Jay Jaffe, President and CEO of Jaffe PR; Bob Ambrogi, Legal Consultant; and Heather Milligan, Director of Marketing at Barger & Wolen. Find out how savvy legal marketing and PR can swing a judge, the jury, and the media.
Learn the art of business to business public relations from two of the nation’s top strategists, Samantha DiGennaro (Founder) and Howard Schacter (President) of DiGennaro Communications. Join host Maureen with her guests Howard and Samantha who will take us through a journey of what it is like to run the PR for global media companies, full-service advertising agencies, and digital and design corporations. Also discussed will be how to manage the public image of various CEOs and the best tips for strategic messaging throughout the advertising, media, marketing and technology industries.
Today’s guest is Tim O’Brien who has worked in the entertainment industry for more than 25 years; informing family and children of exciting adventures, amusement destinations, and unusual distractions from the everyday grind of life. He serves as the national corporate spokesperson for Ripley Entertainment Inc. and has the privilege of showing off the company’s 70-plus attractions throughout the world. An industry specialist and award winning photojournalist, has had nearly 5,000 articles and more than 3,000 photos published.. He has appeared in 10 theme park documentaries on the Travel Channel, The Discovery Channel and National Public Television. In demand as a Ripley spokesperson, O’Brien appears on more than 100 radio and television shows each year. In 2001, O’Brien won the coveted “Lifetime Service Award” from the International Association of Amusement Parks & Attractions (IAAPA), making him the first journalist to ever win that accolade in the association’s 75-year history.
Listen up with Host Maureen Kedes and guest Peter Shankman, author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising. Shankman is Founder and CEO of The Geek Factory, Inc., a NYC Marketing and PR Strategy firm. His blog (www.shankman.com) both comments on and generates news and conversation. Peter launched Help A Reporter Out or HARO (www.helpareporter.com) which connects journalists with the sources they require using a social media platform. HARO is already over 36,000 members and growing, and has a growing stable of national journalists using the service on a daily basis.
Join host Maureen Kedes with special guest, Philip Kitchen, Founder and Editor of the Journal of Marketing Communications and an advisory and review board member for 10 academic journals ranging from Europe to the Asia-Pacific region. Kitchen will speak about the world of international PR. Philip Kitchen recently served as chair of Strategic Marketing at Hull University Business School in the U.K. His international résumé includes visiting professorships at universities in France, Malaysia, Italy, Colombia, Greece, Norway and New Zealand. He has written or co-authored 12 books, and has presented papers on marketing management or marketing communications at conferences in more than 25 countries.
Join host Maureen Kedes with Media and crisis communications expert Jeff Ansell, author of When the Headline is You: An Insider's Guide to Handling the Media (Jossey-Bass). www.jeffansell.com. In his 40 years as a journalist and media adviser, Jeff has created a unique process that enables newsmakers and public speakers to be compelling communicators. Jeff is an instructor for the MIT-Harvard Public Disputes Program “Dealing with an Angry Public,” sponsored by Harvard Law School. He lectures on media skills to Harvard Business School MBA students in the “Negotiating Complex Deals and Disputes” course.
Join host Maureen Kedes with Special Guest and former Vertex Client, Scott Dempster of Airhead Parts and KarmannGhia.com. Learn how marketing savvy, passion and drive took this surfer, rocker, hobbyist to become and entrepreneur who took his garage hobby to big business status.
Join host Maureen Kedes with special guest, Darren Jacklin, known around the world as the “Mega Manifestor,” teaching people how to achieve and acquire what they want. Jacklin has trained personnel from more than 130 Fortune 500 companies such as Microsoft, AT&T, Black & Decker, Barclays Bank, Air Canada, as well as high school and professional athletes from more than 36 countries. Featured on NBC and CBS, Jacklin does live corporate training seminars and events worldwide. This week’s episode will focus on Jacklin’s latest project, 101 Ways Your Kid$ Can Make Money: The Secrets About Money That You Don't Learn in School, a 10-CD educational audio program, book and a Hollywood film to be released Fall, 2011.
Join host Maureen Kedes with special guest, Darren Jacklin, known around the world as the “Mega Manifestor,” teaching people how to achieve and acquire what they want. Jacklin has trained personnel from more than 130 Fortune 500 companies such as Microsoft, AT&T, Black & Decker, Barclays Bank, Air Canada, as well as high school and professional athletes from more than 36 countries. Featured on NBC and CBS, Jacklin does live corporate training seminars and events worldwide. This week’s episode will focus on Jacklin’s latest project, 101 Ways Your Kid$ Can Make Money: The Secrets About Money That You Don't Learn in School, a 10-CD educational audio program, book and a Hollywood film to be released Fall, 2011.
Join host Maureen Kedes with special guest, Darren Jacklin, known around the world as the “Mega Manifestor,” teaching people how to achieve and acquire what they want. Jacklin has trained personnel from more than 130 Fortune 500 companies such as Microsoft, AT&T, Black & Decker, Barclays Bank, Air Canada, as well as high school and professional athletes from more than 36 countries. Featured on NBC and CBS, Jacklin does live corporate training seminars and events worldwide. This week’s episode will focus on Jacklin’s latest project, 101 Ways Your Kid$ Can Make Money: The Secrets About Money That You Don't Learn in School, a 10-CD educational audio program, book and a Hollywood film to be released Fall, 2011.
Join host Maureen Kedes along with special guest, Vanessa Denha Garmo, President and Founder of Denha Media and Communications, a full-service marketing, public relations and consulting firm in Michigan. Denha Garmo is a professional speaker and an award-winning journalist and author. She is Producer and Host of the weekly show, It’s Your Community on 96.3 WDVD and 93.1 DOUG FM and is Co-Founder and Editor-in-Chief of the Chaldean News. She worked at WJR 760 AM as a Reporter and News Anchor. She also created and hosted the weekly show, Secrets to Good Health.
Join host Maureen Kedes along with special guest, Kinsey Schofield, a self-proclaimed “Tech Nerd” who has turned her passion for Social Media into a full fledged career. This year alone, the celebrity ghost blogger and social media savant was seen on the cover of Entrepreneur Magazine, was listed as #25 in The 100 Greatest Women in Social Media, and is now a regular on The Fox News Channel. She will be featured this November as a Social Media Influencer in Fast Company Magazine, and has become the go-to-girl for celebrities looking to stay relevant utilizing the internet.
Join host Maureen Kedes and special guest, Judith R. King, Lead Partner and Co-Principal of The Morris King Company (MKC) and SeisMK, its digital and social media division. Among the firm’s August roster of client/collaborators are: AOL; Ritz-Carlton Club; Wikipedia; CNBC; Pfizer; Glam Media; IDG; University of California, San Francisco; Paul Labrecque; Visiting Nurse Service of New York; Marquis Jet; BUZZMedia; Classic Media; Abyssinian Development Corp.; Beliefnet; Stardoll; Thumbplay; Stew Leonards; and New York Women In Film.” Tune in Listen and Learn!
Join host Maureen Kedes along with special guest, Kinsey Schofield, a self-proclaimed “Tech Nerd” who has turned her passion for Social Media into a full fledged career. This year alone, the celebrity ghost blogger and social media savant was seen on the cover of Entrepreneur Magazine, was listed as #25 in The 100 Greatest Women in Social Media, and is now a regular on The Fox News Channel. She will be featured this November as a Social Media Influencer in Fast Company Magazine, and has become the go-to-girl for celebrities looking to stay relevant utilizing the internet.
Licensing, Trademarking, Copyrighting Expert Attorney Cheryl Hodgson, The BrandAidBlogger, joins host Maureen Kedes to tell us how!
Join host Maureen Kedes and special guest, Judith R. King, Lead Partner and Co-Principal of The Morris King Company (MKC) and SeisMK, its digital and social media division. Among the firm’s August roster of client/collaborators are: AOL; Ritz-Carlton Club; Wikipedia; CNBC; Pfizer; Glam Media; IDG; University of California, San Francisco; Paul Labrecque; Visiting Nurse Service of New York; Marquis Jet; BUZZMedia; Classic Media; Abyssinian Development Corp.; Beliefnet; Stardoll; Thumbplay; Stew Leonards; and New York Women In Film.” Tune in Listen and Learn!
This Friday, join host Maureen Kedes and author, speaker and veteran PR wiz Shel Horowitz who has helped businesses, nonprofits, and community groups get their message out to the public for the past 20 years through copywriting and strategic marketing planning based in environmental principles. A renowned public speaker and media interviewee, Shel Horowitz has had multiple appearances in the New York Times, Christian Science Monitor, Wall Street Journal, and Entrepreneur to name a few. Horowitz is the author of eight books on low-cost, high-impact marketing. Five of them have won awards and/or been republished in other countries, including the recent, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet.
Marilu Henner has starred on stage, in several hit TV series, films, commercials, television movies and specials. She has co-starred with some of Hollywood’s leading men and worked with some of the best directors in Hollywood and on Broadway. She believes that with good health you can do it all. Marilu’s entire life is a testimony to the power of her approach to health. Marilu worked on the TV show Taxi, with Judd Hirsch, Danny DeVito, Tony Danza, Christopher Lloyd, Jeff Conaway, Carol Kane, and Andy Kaufman. Later she worked side by side with some of the most talented actors around; Burt Reynolds, Charles Durning, Elizabeth Ashley, and Hal Holbrook. Tonia Kulberda is the Producer and Manager of Marilu.com, delivering Marilu Henner’s dynamic Total Health Makeover program to health-seeking fans and members around the world for a remarkable ten years and counting. For more information please visit www.marilu.com or Contact Tonia at tonia@marilu.com
Join host Maureen Kedes with special guest Julie Morgenstern, a New York Times best-selling author and speaker on corporate and personal productivity and organizing. Julie has been featured in publications such as The New York Times, the Wall Street Journal, Time, O, The Oprah Magazine, and Men’s Health and makes frequent appearances on national television and radio programs, including the Today Show, Rachel Ray, and NPR’s Fresh Air. Her column “Get Organized” appears monthly in Redbook. Since 1989, she and her staff have worked with clients such as American Express, GlaxoSmithKline, The Miami Heat, the New York City Mayor’s office, Viacom/MTV and Hearst Magazines.
Join host Maureen Kedes with special guest Julie Morgenstern, a New York Times best-selling author and speaker on corporate and personal productivity and organizing. Julie has been featured in publications such as The New York Times, the Wall Street Journal, Time, O, The Oprah Magazine, and Men’s Health and makes frequent appearances on national television and radio programs, including the Today Show, Rachel Ray, and NPR’s Fresh Air. Her column “Get Organized” appears monthly in Redbook. Since 1989, she and her staff have worked with clients such as American Express, GlaxoSmithKline, The Miami Heat, the New York City Mayor’s office, Viacom/MTV and Hearst Magazines.
Join host Maureen Kedes and her very special guest, Dennis Spring, President and Founder of Spring Associates, Inc., the largest Executive “Head Hunting” firm for PR and marketing specialists in the world. Spring is the author of The Official PR Salary & Bonus Report, considered the industry standard, published annually since 1996. Spring Associates has successfully completed thousands of executive search assignments for most of the Fortune 500 and top PR agencies in the country. Specialties include: public affairs, consumer marketing, investor relations, corporate communications, marketing communications, speechwriting, employee communications, financial communications, media relations, medical/healthcare, hi-tech (dot com, e-commerce, e-retail) and more. The company also handles communications audits, mergers and acquisitions, client/agency reviews and PR agency selection searches.
Join host Maureen Kedes and her very special guest, Dennis Spring, President and Founder of Spring Associates, Inc., the largest Executive “Head Hunting” firm for PR and marketing specialists in the world. Spring is the author of The Official PR Salary & Bonus Report, considered the industry standard, published annually since 1996. Spring Associates has successfully completed thousands of executive search assignments for most of the Fortune 500 and top PR agencies in the country. Specialties include: public affairs, consumer marketing, investor relations, corporate communications, marketing communications, speechwriting, employee communications, financial communications, media relations, medical/healthcare, hi-tech (dot com, e-commerce, e-retail) and more. The company also handles communications audits, mergers and acquisitions, client/agency reviews and PR agency selection searches.
Join host Maureen Kedes along with veteran Peter V. Stanton who founded Stanton Communications (www.stantoncomm.com) in 1989 following 17 years of prior communications experience, including nearly a decade as an officer of the global public relations firm MS&L - Publicist. Over a 35-year career, Peter has created innovative programs to address complex communication requirements for corporations, nonprofit organizations, institutions and issue coalitions. He has advised heads of state on communications initiatives and coordinated media logistics for three Papal Visits to the United States (1987, 1995 and 2008). A frequent speaker and writer on public relations and marketing communications, Peter is an accredited member of the Public Relations Society of America and its Counselors Academy. He is the recipient of numerous awards for his communications programs including multiple Silver Anvils and Gold Quills, the highest honors presented in the public relations profession.
Join host Maureen Kedes along with special guests from Entertainment Fusion Group: Rembrandt Flores, Director of Special Events and Celebrity Relations; and Danielle Thur Director of Operations. Flores handles clients such as Oakley, ASICS, Ubisoft, Capcom, EA Sports, Galpin Ford, Hollywood Life and Break Media.
Danielle Thur founded boutique fashion, beauty, accessory and lifestyle firm Whisper Public Relations in 2001. Wanting to expand her reach to the bicoastal and international markets, in 2010 Thur partnered with Entertainment Fusion Group. Thur focuses on business development for EFG’s East Coast operations and heads up the company’s fashion and beauty division globally.
Join host Maureen Kedes along with veteran Peter V. Stanton who founded Stanton Communications (www.stantoncomm.com) in 1989 following 17 years of prior communications experience, including nearly a decade as an officer of the global public relations firm MS&L - Publicist. Over a 35-year career, Peter has created innovative programs to address complex communication requirements for corporations, nonprofit organizations, institutions and issue coalitions. He has advised heads of state on communications initiatives and coordinated media logistics for three Papal Visits to the United States (1987, 1995 and 2008). A frequent speaker and writer on public relations and marketing communications, Peter is an accredited member of the Public Relations Society of America and its Counselors Academy. He is the recipient of numerous awards for his communications programs including multiple Silver Anvils and Gold Quills, the highest honors presented in the public relations profession.
Join host Maureen Kedes along with veteran Peter V. Stanton who founded Stanton Communications (www.stantoncomm.com) in 1989 following 17 years of prior communications experience, including nearly a decade as an officer of the global public relations firm MS&L - Publicist. Over a 35-year career, Peter has created innovative programs to address complex communication requirements for corporations, nonprofit organizations, institutions and issue coalitions. He has advised heads of state on communications initiatives and coordinated media logistics for three Papal Visits to the United States (1987, 1995 and 2008). A frequent speaker and writer on public relations and marketing communications, Peter is an accredited member of the Public Relations Society of America and its Counselors Academy. He is the recipient of numerous awards for his communications programs including multiple Silver Anvils and Gold Quills, the highest honors presented in the public relations profession.
Join host Maureen Kedes along with two of Hollywood’s top behind-the-scenes specialists. Michael Tullberg and Lisa Jey Davis.
Michael Tullberg www.michaeltullberg.com is an Entertainment Photographer for Getty Images news & photo service. His work appears in Rolling Stone, SPIN, Mixmag & Q (UK), Seventeen. He is on the red carpets, at celebrity parties and benefits, and concerts all around ‘Tinsletown.’ His credits for Getty include: The Tonight Show, Oprah, Ellen, Chanel perfume, TIME, Newsweek, BBC, People, Esquire, Glamour, Los Angeles Times. Tullberg is also a glamour and fashion photographer.
Join host Maureen Kedes along with special guests from Entertainment Fusion Group: Rembrandt Flores, Director of Special Events and Celebrity Relations; and Danielle Thur Director of Operations. Flores handles clients such as Oakley, ASICS, Ubisoft, Capcom, EA Sports, Galpin Ford, Hollywood Life and Break Media.
Danielle Thur founded boutique fashion, beauty, accessory and lifestyle firm Whisper Public Relations in 2001. Wanting to expand her reach to the bicoastal and international markets, in 2010 Thur partnered with Entertainment Fusion Group. Thur focuses on business development for EFG’s East Coast operations and heads up the company’s fashion and beauty division globally.
Join host Maureen Kedes and the top brass from Bullpen Integrated Marketing www.bullpenintegrated.com to learn about their Hybrid Direct Response Media and Integrated Marketing techniques. Guests include: Jordan Levy – CEO with over twenty years developing media and promotional strategies for Fortune 500 brands. Jordan was Senior Partner, Mediaedge:cia, responsible for media and promotional direction for clients that included Singapore Airlines, Burger King (regional), AT&T, and Jeep Dealers Association. Jordan developed the media and promotional campaigns for many of the top-selling home videos including the Star Wars Trilogy and Jurassic Park; and worked with Dreamworks SKG, Columbia/Tri-Star, Sears and U.S. Robotics. Ricky Mintz – CEO with over twenty years of marketing experience as a leading creative executive in music, movie and consumer marketing, advertising and merchandising. Mintz served as Senior Vice President, Idea Place, the in-house advertising agency for Warner Bros.
Join host Maureen Kedes and her very special guest, Dennis Spring, President and Founder of Spring Associates, Inc., the largest Executive “Head Hunting” firm for PR and marketing specialists in the world. Spring is the author of The Official PR Salary & Bonus Report, considered the industry standard, published annually since 1996. Spring Associates has successfully completed thousands of executive search assignments for most of the Fortune 500 and top PR agencies in the country. Specialties include: public affairs, consumer marketing, investor relations, corporate communications, marketing communications, speechwriting, employee communications, financial communications, media relations, medical/healthcare, hi-tech (dot com, e-commerce, e-retail) and more. The company also handles communications audits, mergers and acquisitions, client/agency reviews and PR agency selection searches.
Just in time for pre-Oscar buzz, join two veteran Hollywood power players for an exciting, titillating hour of chat on the true goings-on of the PR game in Tinseltown. Join host Maureen Kedes and Emmy-nominated actress Tonja Walker Davidson, a former soap star who is using her daytime fame as a launching pad to a powerhouse producing career, including her own show, which makes its debut on our network next week! Making an appearance later in the hour is Marilee Mahoney of MPM Communications in Hollywood. A ‘publicist’s publicist, www.mpmcommunications.com you won’t want to miss this episode.
The Latest Technology To Track & Monitor Hits For Your Clients
Join host Maureen Kedes with Pavan Nigam, Founder and CEO of Trackle.com, a new service for PR professionals that helps you “find it, track it and share it.” Learn the latest ways to monitor: news on your competitors; postings on media sites; and your LinkedIn contacts & profiles. And learn how to track “buzz” on: social networks; website changes; products and people; financial & patent filings; relevant topics for leads; and business prospects. Pavan will take us through a training session on the air and explain the benefits of Trackle. Mr. Nigam was the former Chairman and CEO of Cendura Corporation which he grew into a market leader for data center software for Fortune 2000 companies. Prior to that, Pavan co-founded Healtheon/WebMD (HLTH & WBMD) with Jim Clark (founder of Netscape) and served as its CTO and GM/EVP of its Internet Operations. He led the company to become the world's largest e-health company, approaching $1 Billion in annual revenues with over 8,000 employees and several billion dollars in market capitalization. Pavan's role was extensively profiled in the bestseller, The New New Thing by Michael Lewis.
The Latest Technology To Track & Monitor Hits For Your Clients
Join host Maureen Kedes with Pavan Nigam, Founder and CEO of Trackle.com, a new service for PR professionals that helps you “find it, track it and share it.” Learn the latest ways to monitor: news on your competitors; postings on media sites; and your LinkedIn contacts & profiles. And learn how to track “buzz” on: social networks; website changes; products and people; financial & patent filings; relevant topics for leads; and business prospects. Pavan will take us through a training session on the air and explain the benefits of Trackle. Mr. Nigam was the former Chairman and CEO of Cendura Corporation which he grew into a market leader for data center software for Fortune 2000 companies. Prior to that, Pavan co-founded Healtheon/WebMD (HLTH & WBMD) with Jim Clark (founder of Netscape) and served as its CTO and GM/EVP of its Internet Operations. He led the company to become the world's largest e-health company, approaching $1 Billion in annual revenues with over 8,000 employees and several billion dollars in market capitalization. Pavan's role was extensively profiled in the bestseller, The New New Thing by Michael Lewis.
Just in time for pre-Oscar buzz, join two veteran Hollywood power players for an exciting, titillating hour of chat on the true goings-on of the PR game in Tinseltown. Join host Maureen Kedes and Emmy-nominated actress Tonja Walker Davidson, a former soap star who is using her daytime fame as a launching pad to a powerhouse producing career, including her own show, which makes its debut on our network next week! Making an appearance later in the hour is Marilee Mahoney of MPM Communications in Hollywood. A ‘publicist’s publicist, www.mpmcommunications.com you won’t want to miss this episode.
Join host Maureen Kedes with the 3 top players in the field of legal marketing, Our guests will be: Jay Jaffe, President and CEO of Jaffe PR; Bob Ambrogi, Legal Consultant; and Heather Milligan, Director of Marketing at Barger & Wolen. Find out how savvy legal marketing and PR can swing a judge, the jury, and the media.
How do recycling companies convince local governments to allow waste facilities in their districts? It’s a PR nightmare! Or is it? Learn how PR skills and savvy can play a vital role in helping environmental projects. Join host Maureen Kedes, and a special surprise guest, along with Chip Clements, President & Founder of Clements Environmental Corporation. Clements has over 30 years of experience in the environmental field and has managed more than 150 projects. Clements oversees all aspects of business development, project performance, client liaison, and administration. He is expert in the development of solid waste transfer stations, Material Recovery Facilities (MRFs) and solid waste management, including: innovative/alternative technologies, recycling, composting, wastewater treatment and reuse, industrial waste minimization, waste-to-energy plant development, and air pollution control technology. Let’s learn how a publicist can talk trash and transform the planet!
Join host Maureen Kedes with guests Sarah Riggs Amico, Harvard Business School MBA who is the Department Head of Entertainment Marketing & Brand Integration at APA Talent & Literary Agency in Los Angeles. Amico works with brands such as Reader's Digest, Harry & David and Amtrak, to develop their entertainment marketing platforms. Also joining the panel is Michelle Crames, CEO of Giiv.com, a new mobile gifting company funded by Google’s Eric Schmidt and by Saban Capital. Crames, a dynamic entrepreneur, will give a great perspective on how entertainment can be used to market – even launch – a brand.
Join host Maureen Kedes with the 3 top players in the field of legal marketing, Our guests will be: Jay Jaffe, President and CEO of Jaffe PR; Bob Ambrogi, Legal Consultant; and Heather Milligan, Director of Marketing at Barger & Wolen. Find out how savvy legal marketing and PR can swing a judge, the jury, and the media.
Join host Maureen Kedes and Matt Baron, founder of Inside Edge: Public Relations & Media Services (www.InsideEdgePR.com) Baron is an award winning (Illinois Press Association, Copley Newspapers, the Northern Illinois Newspaper Association) nationally syndicated investigative reporter for numerous national publications including Time, USA Today and the Chicago Tribune. Matt has developed not only strong media connections, but also a personal insight into how reporters, editors, producers think, their day-to-day challenges, and what draws them to one story idea over another. He gives that inside edge to his clients and to reporters, publicists, and business leaders through his workshops, webinars, columns and blogs. Matt will discuss interviewing techniques, numerical literacy, and working effectively with reporters under deadline pressure. Get your keypad ready. This is a note-taker!
Join host Maureen Kedes who preaches relating to your public with her guest, Joe Takash President of Victory Consulting (victoryconsulting.com), an international speaker who preaches how to utilize the most basic of PR skills, human relationships, to build success . Takash is a behavior strategist and the president of corporate development and training for Victory Consulting. He is the author of the newly released Results Through Relationships: Building Trust, Performance and Profit Through People, as well as a sought-after media resource and keynote speaker. Joe has worked with clients such as American Express, Prudential, Century 21, Blue Cross Blue Shield and Turner Construction.
Join host Maureen Kedes with expert guests who train clients to relate better, publicly that is. Whether it is losing your accent, correcting your lisp, training you for media, reading a teleprompter, appearing natural, or giving the best speech of your life, Performance Coach Suzanne Sena (suzannesena.com) an Emmy nominated international TV host, reporter and anchor (E!’s Celebrity Homes, Fox News Channel, CBS Dallas) and Accent Coach Claudette Roche (theaccentcoach.com) an award winning actress and a veteran of stage and screen (The Game, Cold Case, Without A Trace, Starhunter) will give tips of the trade and share insider stories on getting clients to optimize their image with their most important assets: their face and mouth! Put your money where your mouth is by closing your trap and opening your ears on Friday, Jan. 8 from 1-2 PM PST on PRInsider. Archive it anytime.
Join Maureen as she talks with two outstanding guests, Dick Grove, Chairman/CEO of INK Inc Public Relations and Judy Katz, Founder and President of Katz Creative Inc.
Dick Grove has over 40 years experience in the public relations industry and is considered a pioneer in performance-based compensation. He has received considerable press attention over the last several years for his use of a non-traditional business structure and accountable compensation plans. CNN, PBS, Forbes Magazine and The Wall Street Journal, among others, have all profiled Grove and his unique and successful means of media outreach. Judy Katz is founder and President of Katz Creative, Inc., an innovative public relations agency that offers full-service national and local public relations as well as book collaboration for those who have not yet “birthed” their inner book – today’s ultimate marketing tool. The majority of the 13 well-received books ghostwritten by Katz Creative have been self-published through its publishing arm, New Voices Press.
Join Maureen as she talks with two outstanding and fun guests, Michele Smith and Michelle Gamble-Risely, Co-Owners and Principals of M Communications, and 3L Publishing.
Michele has recently co-authored her first book, SMASH: A Smart Girls Guide to Marketing and Public Relations with 3L Publishing business partner, Michelle Gamble-Risley.
With every broadcast and print producer and editor contact nationally; Michele has received calls from Oprah, Bonnie, and the Today show; and will be effectively promoting 3L Publishing clients. Michelle Gamble-Risley is an award-winning author with over 20 years in the publishing and marketing business. Her first book Second Bloom: 10 Steps to Reinvent, Rejuvenate and Realize a New Life was published in January 2009 and immediately won two awards from the Indie Book Awards, which is the equivalent to the Oscars for movies.
Join Maureen as she talks with two outstanding guests, Dallas Teague Snider, Founder, Speaker and Impression Engineer of Make Your Best Impression and Jill Lublin, author of the bestselling book Get Noticed…Get Referrals: Build Your Client Base and Your Business by Making a Name for Yourself
Publicity expert Joan Stewart shows people how to generate thousands of dollars in free online and offline publicity by becoming experts in their topic and using that expertise to promote a product, service, cause or issue. Her popular electronic newsletter, The Publicity Hound's Tips of the Week, goes to more than 40,000 subscribers around the world. She blogs at PublicityHound.net and you can find her on several social networking sites including Facebook, Twitter and LinkedIn. She lives and tries to stay warm in Port Washington, Wisconsin. Also on the show Michelle Tennant: Good Morning America Producer, Mable Chan says, Michelle Tennant is a five star publicist. Michelle is co-owner of Wasabi Publicity, Inc and is known globally as the Storyteller to the Media blogger.
Back for another entertaining episode, Today’s guest is Tim O’Brien who has worked in the entertainment industry for more than 25 years; informing family and children of exciting adventures, amusement destinations, and unusual distractions from the everyday grind of life. He serves as the national corporate spokesperson for Ripley Entertainment Inc. and has the privilege of showing off the company’s 70-plus attractions throughout the world. An industry specialist and award winning photojournalist, has had nearly 5,000 articles and more than 3,000 photos published.. He has appeared in 10 theme park documentaries on the Travel Channel, The Discovery Channel and National Public Television. In demand as a Ripley spokesperson, O’Brien appears on more than 100 radio and television shows each year. In 2001, O’Brien won the coveted “Lifetime Service Award” from the International Association of Amusement Parks & Attractions (IAAPA).
As CEO of Ziglar, Inc., Tom Ziglar not only shares a last name with his father, Zig Ziglar, but he also carries on his philosophy, which is simply, “You can have everything in life you want if you will just help enough other people get what they want.” Prior to being named CEO, Tom initially began his career in retail and direct sales. He joined the Zig Ziglar Corporation in 1987, learning every aspect of the business as he climbed from working in the warehouse all the way up to leadership. With the last name Ziglar, Tom has had a lot to live up to. But rather than try to fill his father’s shoes, Tom has created a whole new pair of his own! He is boldly taking Ziglar, Inc., into the world of social communities, Twitter, blogs, and webinars to present the tried and true message of hope, integrity and positive thinking to a whole new audience. While the content has remained consistent, the method is ever-changing; as Ziglar’s leader, Tom is positioned to do just that – lead.
PLUS Media plus Large Animals equals Success!!!: With Special Guests Victoria Lang (Co-President of PLUS Media) and Josh Welber (CTO of Large Animal Games)
A true professional in every sense of the word, Jane Dayus-Hinch is equally comfortable at home, planning events, in front of the camera, or behind the scenes. Although being a wedding planner, toastmaster and television personality makes for an exhausting schedule, Jane still finds time to enjoy her other passions. When she isn't spending time with her beloved son, Fraser, or her darling Shih-Tzu, Oscar, Jane can usually be found tearing up the asphalt on her Heritage Soft Tail. An avid motorcycle enthusiast owning Harley-Davidsons, Jane tries to attend every motorcycle convention she can. She is also a keen traveler, having explored most of the world's continents. Her most recent travels have taken her to Peru and the Galapagos Islands. www.janedayus-hinch.com
It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Jay Krall, Cision’s social media guru who can speak knowledgeably about social media research, contact and measurement. Cision recently did a deal with a very hot social media monitoring company, Radian6, and is using their technology for the Cision Social Media Dashboard.
Publicity expert Joan Stewart shows people how to generate thousands of dollars in free online and offline publicity by becoming experts in their topic and using that expertise to promote a product, service, cause or issue. Her popular electronic newsletter, The Publicity Hound's Tips of the Week, goes to more than 40,000 subscribers around the world. She blogs at PublicityHound.net and you can find her on several social networking sites including Facebook, Twitter and LinkedIn. She lives and tries to stay warm in Port Washington, Wisconsin. Also on the show Michelle Tennant: Good Morning America Producer, Mable Chan says, Michelle Tennant is a five star publicist. Michelle is co-owner of Wasabi Publicity, Inc and is known globally as the Storyteller to the Media blogger.
As CEO of Ziglar, Inc., Tom Ziglar not only shares a last name with his father, Zig Ziglar, but he also carries on his philosophy, which is simply, “You can have everything in life you want if you will just help enough other people get what they want.” Prior to being named CEO, Tom initially began his career in retail and direct sales. He joined the Zig Ziglar Corporation in 1987, learning every aspect of the business as he climbed from working in the warehouse all the way up to leadership. With the last name Ziglar, Tom has had a lot to live up to. But rather than try to fill his father’s shoes, Tom has created a whole new pair of his own! He is boldly taking Ziglar, Inc., into the world of social communities, Twitter, blogs, and webinars to present the tried and true message of hope, integrity and positive thinking to a whole new audience. While the content has remained consistent, the method is ever-changing; as Ziglar’s leader, Tom is positioned to do just that – lead.
Join host Maureen Kedes along with two PR leaders who are at the top of one of the few growth industries in the world: green business. Guests Lisa Cape Lilienthal lisalilienthal@earthlink.net and Nora DePalma www.building-profits.com weigh in on how they’ve turned their passion for the environment in to big business for themselves and their clients. Lisa Lillienthal’s client base has included: Ray Anderson, chairman and founder of Interface, Inc., InterfaceFLOR Commercial, the carpet tile brand of the Interface family; and Melaver, Inc., a third generation sustainable real estate developer. Nora DePalma who has more than 25 years of professional PR experience. She specializes in building and architectural brands, offering a wide range of marketing communications services. Clients have included: American Standard, Porcher, Jado, Safety Tubs, Rheem, Uponor, Trane residential and commercial systems. Lisa and Nora are founding affiliates of the Green Earth PR Network.
Amy Hendel is a popular and recognizable medical and lifestyle reporter, expert, columnist and health host. In her private Family Lifestyle Therapy practice, Ms. Hendel trains and councils patients with her own unique blend of nutrition, fitness, and psychology for the whole family. Her first book Fat Families Thin Families (BenBella Publishers) released in June 2008. It offers a unique family team approach for shifting habits in the home so the family becomes a “Healthy Family for Life.” Currently she is: CEO, www.healthgal.com, www.fatfamiliesthinfamilies.com; Recurring guest, The Early Show June, July 2008; Guest, The 700 Club, July 2008; Guest GMA, Weekend edition June 2008; Guest NBC, Today Show NY, weekend June 2008; Repeat guest, Today Show, NBC, Lifestyle Expert, 2007 -2008; Producer/West Coast Health Correspondent, House Smarts, Healthy Home segments (NBC and affiliates) – 2006-present; Featured blogger/columnist/expert www.healthcentral.com – www.healthgal.com
Best known these days as a commentator on issues ranging from environmentalism to energy, immigration to Islam, Alan Caruba is the author of two recent books, “Right Answers: Separating Fact from Fantasy” and “Warning Signs”, both collections of his commentaries since 2000 and both published by Merril Press of Bellevue, Washington. He posts weekly on the Internet site of The National Anxiety Center, a clearinghouse for information about “scare campaigns” designed to influence public opinion and policy. The Center has a website at http://www.anxietycenter.com. Initially a full-time journalist, Caruba is a veteran public relations counselor who is often asked by members of the news media to comment on news involving PR issues. A longtime member of the Society of Professional Journalists, the American Society of Journalists and Authors, and the National Association of Science Writers, Caruba maintains an Internet site for his professional practice at http://www.caruba.com.
Michael Harrison, a radio broadcasting maverick and trade journalist who has been at the center of many of the exciting pop radio revolutions of the past 30-plus years launched “TALKERS Magazine” during the Summer of 1990 And according to the magazines publisher Michael Harrison, Talk radio is the most accurate bellwether of American public opinion in the mass media today. TALKERS magazine has an international readership that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, and Hong Kong, including the most important talk show hosts. Here was Michael has to say about Talk Radio, Public Relations, Web 2.0 and how they all relate.
MASH to MUSIC, Listen as Maureen speaks with Sally Kellerman who has one of the most recognizable voices in the world. She also starred as the infamous Hot Lips Houlihan in Robert Altman’s MAS*H, one of the most popular feature films of all time for which she was nominated for both an Academy Award and Golden Globe Award. Sally Kellerman has amassed an impressive resume of memorable feature film, television and theater credits that total in the hundreds and continues to grow each year. Sally is the recently released new CD and the result of a lifelong passion for singing. As richly layered and provocative as Sally herself, the CD is a fitting mix of jazzy blues and adult standards with a touch of soulful rock.
Sally’s publicist Lauren Lewis has close to two decades of experience within the entertainment industry, Lauren Lewis has established a reputation as a leading public relations specialist. A highly creative out of the box thinker and a tireless worker. www.laurenlewispr.com
It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Jay Krall, Cision’s social media guru who can speak knowledgeably about social media research, contact and measurement. Cision recently did a deal with a very hot social media monitoring company, Radian6, and is using their technology for the Cision Social Media Dashboard.
Today’s guest is Tim O’Brien who has worked in the entertainment industry for more than 25 years; informing family and children of exciting adventures, amusement destinations, and unusual distractions from the everyday grind of life. He serves as the national corporate spokesperson for Ripley Entertainment Inc. and has the privilege of showing off the company’s 70-plus attractions throughout the world. An industry specialist and award winning photojournalist, has had nearly 5,000 articles and more than 3,000 photos published.. He has appeared in 10 theme park documentaries on the Travel Channel, The Discovery Channel and National Public Television. In demand as a Ripley spokesperson, O’Brien appears on more than 100 radio and television shows each year. In 2001, O’Brien won the coveted “Lifetime Service Award” from the International Association of Amusement Parks & Attractions (IAAPA), making him the first journalist to ever win that accolade in the association’s 75-year history.
Join host Maureen Kedes and learn how to tap in to the growing world of environmental PR and marketing with this week's guests: Seri McClendon, Principal/CEO of Clean Agency, an industry veteran with over 22 years of marketing experience. Seri formed Clean Agency from her passion for & education in environmental studies, policy and science. She combined marketing and global sustainability into an integrated agency serving the sustainable business sector. Christopher Kahl, Creative Director leads the strategy and problem-solving processes. Christopher orchestrates solutions for products and experiences that successfully balance commercial needs, environmental sustainability, and social responsibility. Working with the WalMart Packaging Scorecard and incorporating best practices established by the Sustainable Packaging Coalition, Christopher has distilled Clean's sustainable packaging approach into proven results for clients including Disney. www.cleanagency.com
It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Jay Krall, Cision’s social media guru who can speak knowledgeably about social media research, contact and measurement. Cision recently did a deal with a very hot social media monitoring company, Radian6, and is using their technology for the Cision Social Media Dashboard.
Rolfe Kanefsky is an award-winning screenwriter/director who has been working professionally in the film business for over twenty years. With 27 produced feature film scripts, including 2008's BLONDE AND BLONDER starring Pamela Anderson and Denise Richards, Lions Gate and After Dark, NIGHTMARE MAN (one of the eight films selected for Horrorfest). Last year, Kanefsky won a top screenplay award at L.A. Shriekfest competition and was a featured cover story of Hollywood Scriptwriter magazine. www.rolfekanefsy.com With close to two decades of experience within the entertainment industry, Lauren Lewis is a highly creative out of the box thinker, former freelance journalist with a knack for finding angles as well as a believer that the possibilities are endless especially as the world of publicity opportunities continue to grow faster than the speed of….the internet, Lewis maintains a big picture philosophy for all her clients. www.laurenlewispr.com
Join host Maureen Kedes and Blitz Master, author, radio host, and motivational speaker, Andrea Sittig-Rolf of www.sittiginc.com, along with special surprise guest. Sittig-Rolf is a 3-time best-selling author of Power Referrals, Business-to-Business Prospecting, and The Seven Keys to Effective Business-to-Business Appointment Setting. Learn the sales tricks that count from one of the most influential powerhouse marketing gurus and motivational speakers of our decade as she explains how to get “Up in the Down;” how to sell, market, and do PR in tough economic times. Learn how and why Andrea’s company, Sittig Inc., and her clients, are turning tough times in to profitable times.
Join host Maureen Kedes with guests: Frank Bauer, Founder of Bauer-Griffin www.bauergriffin.com, the world's leading Paparazzi agency, The King of The Hollywood Hunt Club, as he explains how his business works, how his camera people get the shots that matter, sell them, deal with controversy and interact with the A-list stars and publicists behind-the-scenes; and, Frankie Leigh a private, exclusive personal manager in the entertainment industry whose name is bandied about on the Blackberries of the rich and famous. She represents many world famous bands, musicians and actors on the red carpet and in the limelight, and knows how to get her clients top billing-- Frankie works with Paparazzi and top publicists in LA, London, NY and beyond.
Marilu Henner has starred on stage, in several hit TV series, films, commercials, television movies and specials. She has co-starred with some of Hollywood’s leading men and worked with some of the best directors in Hollywood and on Broadway. She believes that with good health you can do it all. Marilu’s entire life is a testimony to the power of her approach to health. Marilu worked on the TV show Taxi, with Judd Hirsch, Danny DeVito, Tony Danza, Christopher Lloyd, Jeff Conaway, Carol Kane, and Andy Kaufman. Later she worked side by side with some of the most talented actors around; Burt Reynolds, Charles Durning, Elizabeth Ashley, and Hal Holbrook. Tonia Kulberda is the Producer and Manager of Marilu.com, delivering Marilu Henner’s dynamic Total Health Makeover program to health-seeking fans and members around the world for a remarkable ten years and counting. For more information please visit www.marilu.com or Contact Tonia at tonia@marilu.com
Michael Harrison, a radio broadcasting maverick and trade journalist who has been at the center of many of the exciting pop radio revolutions of the past 30-plus years launched “TALKERS Magazine” during the Summer of 1990 And according to the magazines publisher Michael Harrison, Talk radio is the most accurate bellwether of American public opinion in the mass media today. TALKERS magazine has an international readership that includes the key participants at most talk radio stations and networks in the United States and Canada (plus the U.K, Ireland, Denmark, Australia, New Zealand, and Hong Kong, including the most important talk show hosts. Here was Michael has to say about Talk Radio, Public Relations, Web 2.0 and how they all relate.
Join host Maureen Kedes for a PR drink with the gals: Francine Silverman, a former newspaper reporter and freelance writer who started the ezine: www.bookpromotionnewsletter.com. Silverman has authored several books including: Talk Radio Wants You: An Intimate Guide to 700 Shows and How to Get Invited (McFarland & Co) and Book Marketing from A-Z . Kim Power Stilson has helped over 50,000 small and women-owned businesses promote their businesses online. As an award-winning pioneer of Internet Talk Radio and a social media and Internet sales and marketing strategist, she shares her expert advice on a marketing strategy she created called Make, Bake, Shake, Rake & Fresh©. Kim Power Stilson has authored several education courses including “Women Buy Everything . . . How the hot pink prom dress survived the crash of the glass ceiling.” Kim has hosted an award-winning syndicated talk radio show for seven years at www.powerstrategies.TV.
David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, and the new hit book World Wide Rave. Check out his blog at www.WebInkNow.com or download his free ebook The New Rules of Viral Marketing: at http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His book, The New Influencers, was published in 2007 and his next book, Secrets of Social Media Marketing, will be published in the fall of 2008. His website is www.gillin.com and he blogs at www.paulgillin.com
Join host Maureen Kedes and guests Julia Hutton, Founder/CEO, and Valery Hodes, Vice President, both of Orca Communications Unlimited. They represent inventors, entrepreneurs and use their savvy background in media and PR, mixed with a brazen sense of humor and a lot of “chutzpah” to get the job done for their very happy clients. And, they do it all remotely. Learn how they keep the bottom line strong in a tough economy with their out of the box thinking. Lot's of lean PR tips without all the blubber.
Listen up with Host Maureen Kedes and guest Peter Shankman, author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising. Shankman is Founder and CEO of The Geek Factory, Inc., a NYC Marketing and PR Strategy firm. His blog (www.shankman.com) both comments on and generates news and conversation. Peter launched Help A Reporter Out or HARO (www.helpareporter.com) which connects journalists with the sources they require using a social media platform. HARO is already over 36,000 members and growing, and has a growing stable of national journalists using the service on a daily basis.
Tune in to PR Insider for a lively, spiritual, inspiring and funny conversation with two guests: endorsed ethics trainer to the PR Industry Ann Subervi, Founder of Utopia Communications, Inc., an ethically focused PR firm, who teaches us how to make money being honest and true; and Chaim Mentz, an outspoken former New Yorker and radio host, who is an Orthodox Rabbi from the most secular, upscale neighborhood of L.A He has created a name for his congregation in Bel Air, CA with his own unique brand of PR & marketing in a city with a reputation of being ethically void.
Join host Maureen Kedes with special guest Eric Dezenhall, Co-Founder of Dezenhall Resources one of the nation’s leading crisis management firms and author of Damage Control: Why Everything You Know About Crisis Management Is Wrong and Nail 'Em! Confronting High Profile Attacks on Celebrities and Businesses. Learn as Eric breaks down some of the biggest PR stories of our times and teaches us about hits and misses.
Join host Maureen Kedes and guests Rita Cosby 3-time Emmy award winning journalist (Fox News Channel, MSNBC, Inside Edition) and Fraser Seitel, author of The Practice of Public Relations (10th edition) and professor of PR at NYU, as they discuss the relationship between publicists and journalists when the story is a big major media event. Topics: Sarah Palin, Kobe Bryant, Clinton/Lewinsky, Michael Jackson, Obama, Hurricane Katrina, and the list goes on. Don’t miss Fraser’s and Rita’s Top Tips about what to do if you are caught in a Media Circus or want to join one.
Tune in for last minute election bloops, blunders and homeruns! How is the PR being handled in this crucial election? How are the candidates communicating their messages? Pundits from both sides comment on the latest breaking news and controversies at the polls -- and how the internet is playing the crucial role in this election. Join your host, Maureen Kedes and guests, Brad Blakeman, Republican Strategist and former member of President George W. Bush’s Senior Staff from 2001-2004 and Sarah Granger, a credentialed blogger for the Democratic National Convention, National Correspondent for The Huffington Post, Managing Director for FutureCampaigns, and former director of Internet strategy and operations for U.S. Senator Gary Hart's 2004 presidential bid. Listen in, then run to your local voting booth!
Get PR Strategies from top Celebrity Sports Publicists. Tune in as your host, Maureen Kedes learns all the PR drills, campaign team plays, branding ballistics and marketing maneuvers for famous athletes. Join guests Darren Prince, CEO of Prince Marketing Group representing Magic Johnson, Hulk Hogan, Dennis Rodman, Smokin’ Joe Frazier, Roy Jones Jr. and the late Evel Knievel & Patty Reid, exclusive publicist for World Champion race car driver Mario Andretti. Learn about licensing deals, endorsements, appearances, autograph signings, TV shows, movies and book deals -- and how to keep a brand alive, even when the athlete is not.
Listen as host Maureen Kedes chats with 2 of the nation's top Mommy Bloggers, web 2.0 personalities, and social media goddesses. Chief Technology Mom, blogger, and renowned public speaker, Beth Blecherman, Co-Founder of www.siliconvalleymomsgroup.com & www.techmamas.com. Beth’s blog has caught the attention of Michelle Obama, Katie Couric, and Elizabeth Edwards. And, Jessica Gottlieb, Founder of www.jessicagottlieb.com, and blogger for www.NationalLampoon.com ZazReport, www.Greenoptions.com & www.Celsias.com. Don't let her sarcastic, outrageous style fool you. Jessica has a B.S. degree and a Master's in Education...all acquired while being full-time mom, soccer coach, and dangling a martini from her lips! Learn how to pitch a blogger, become a blogger, make money blogging, imbed advertising, and about the benefits of online social networking (the technical side of using social media to reach your target market). Grab your martini shaker and note pad!
Join ‘Triple Threat’ Jerome Cleary: seasoned publicist, media member, and Sunset Strip Comedy Store headliner, along with your host Maureen Kedes -- and a special surprise guest -- as they tell anecdotal, hilarious stories of playing the Tinseltown TV publicity game: talk shows, entertainment news shows & cable TV. Why is it dubbed, ‘The Oprah Mystique?’ Because almost every client who ever approaches a publicist inevitably asks the question that makes you want to run for the Advil bottle: “Can you get me on Oprah?” Learn while you laugh. You’ll get some ‘How To’ techniques on pitching your idea and being realistic about expectations. Get your headphones, we can’t promise it will be clean, because when Jerome and Maureen get on a rant, you never know what’s coming. Thank G-d we are on the internet!
It’s a jungle out there! Learn how to navigate the media jungle with top leaders in data research, monitoring, measuring, and sorting. Get out your notepads! Info you can use! Join guests: David Copithorne, Founder of Aquarius Advisers, the PR firm for our show’s sponsor, Cision. Copithorne became global CEO of Porter Novelli Int’l., after it acquired his company, Copithorne & Bellows PR. C&B was the fastest-growing high-tech marketing company during the tech boom. C&B grew from a two-person Silicon Valley consultancy to a global firm with more than 300 people in 12 offices around the world. And, Rick Ostopowicz, a Cision customer, and Assistant Vice President, PR/Communications at Euler Hermes ACI, a global credit insurance and risk management company. He uses CisionPoint for research on media to target. Rick’s specialty, financial risk management, is in the eye of the news storm right now.
When PR and legal teams collide, Selling Sexual Harassment, will take a look at some of the biggest sex scandals of our times: harassment, assault, molestation, discrimination- from the legal and PR perspectives, and how they interact. Our panel will discuss turning around public opinion when your client is being accused of the worst sexual violations or you are representing the victim. Some of the cases we will discuss are: Kobe Bryant, Michael Jackson, Maury Povich, Rob Lowe, Monica Lewinsky, and Clarence Thomas. Join guests Judy Smith of www.ImpactStrategiesLLC.com whose PR skills were put to the test for Monica Lewinsky, Marion Barry, Justice Clarence Thomas, Kobe Bryant, and Riddick Bowe; and David H. Greenberg of www.DiscriminationAttorney.com, a leading Sexual Harassment victims’ lawyer and a trial attorney with over 35 years experience. His clients have appeared in the LA Times, 20/20, and other media outlets. Mr. Greenberg is admitted to practice before the U.S. Supreme Court.
Join host Maureen Kedes and guests Rita Cosby 3-time Emmy award winning journalist (Fox News Channel, MSNBC, Inside Edition) and Fraser Seitel, author of The Practice of Public Relations (10th edition) and professor of PR at NYU, as they discuss the relationship between publicists and journalists when the story is a big major media event. Topics: Sarah Palin, Kobe Bryant, Clinton/Lewinsky, Michael Jackson, Obama, Hurricane Katrina, and the list goes on. Don’t miss Fraser’s and Rita’s Top Tips about what to do if you are caught in a Media Circus or want to join one.