What's the Big Idea?: Recent Episodes
Adams & Knight
What’s the Big Idea? is an integrated marketing podcast from Adams & Knight that digs into today’s boldest trends, brightest work, and biggest ideas.
In each episode we dissect a fresh topic, debate our takes (sometimes hot, sometimes not), share cautionary tales – and strategies to course correct.
Tune in for a dose of inspiration, actionable advice, and healthy conversation to stay ahead of the curve, up your marketing game, and spark your own big idea thinking.
Eric Panke and Ed Rossetti stop by the studio to discuss the importance of inclusive marketing.
Lora and Karishma talk through how to build and maintain a good agency/client partnership.
Tommy Shaw and Denis Gendreau discuss the upcoming changes free Google Analytics users will see.
The interactive team is back in the studio talking about trends to look out for this year.
Tommy Shaw and Edgardo Rossetti explain how to effectively target your audience through digital and social media.
Karishma Pinto, Malcolm Little, and Tess Myers discuss their marketing careers and backgrounds.
Eric Panke and Courtney Beyer reflect on how design has changed over the past few years.
Pat Dugan and Eric Truntz offer their perspectives on Artificial Intelligence and how it will affect marketing.
SVP of Strategic Services Marc McFarland and VP of Media Services Tommy Shaw give a quick rundown of the do’s and don’ts of Full-Funnel Marketing.
Our SVP of Healthcare Strategy/Branding and Creative Director of Digital discuss quick tips on creating an employee engagement plan.
Our in-house social media gurus stop by to give top tips on choosing the right influencer to represent your brand.
Tommy Shaw and Edgardo Rossetti join Sophia Alfieri to discuss matching your creative and messaging to the online audience you are trying to target.
Allison Butler, Jason Johnson, and Carson Bloomquist go through considerations your brand should have when planning a multi-channel video shoot.
Kelly Krug and Amy Urso return to the studio to explain how brands can make authentic storytelling work.
Reem Nouh and Eric Panke join Sophia Alfieri and Amanda Driscoll to talk through their 5 E’s of employee engagement.
Eric Truntz, Matt Splain and Charles Schoenfeld educate us on the intricacies of Web 3.0 and call out the opportunities it brings to marketers.
Sophia Alfieri, Caci Cosenzi, Amy Urso, and Carson Bloomquist discuss their professional journeys in marketing and communications thus far.
Allison Butler and Don Carter join Sophia Alfieri and Pat Dugan to define sonic branding and discuss some of the most popular sonic signatures of today.
In this episode of What’s the Big Idea?, Marc McFarland and Tommy Shaw hop on the mics to talk us through full-funnel marketing strategy.
In episode three, "What’s the Big Idea About Taglines?", Pat Dugan and Kelly Krug join Sophia Alfieri and Will Thomas to discuss the purpose of taglines and why your brand could use one today.
In part two of "What’s the Big Idea About Influencer Marketing?", Edgardo Rossetti and Caci Cosenzi talk more about the benefits of influencer partnerships and how to measure your success in cultivating them.
On this episode of What’s the Big Idea?, Sophia Alfieri and Will Thomas are joined by social media gurus Edgardo Rossetti and Caci Cosenzi to delve into the in’s and out’s, and the good and bad of partnering with an influencer.