Worthy for Thirty: Recent Episodes

View Details

For years, sobriety has been viewed as a subtraction.

No drinks. No substances. No fun, supposedly. No social life, supposedly.

MJ Gottlieb is building the opposite story.

On the Worthy for Thirty podcast, the Loosid co-founder laid out a vision that is part recovery, part product strategy, and part cultural correction: sobriety is not the thing that shrinks your life; it’s the thing that makes a fuller life not just possible but attainable.

What started as his own reckoning became a company built around one clear thesis: people struggling with addiction, loneliness, and mental health need more than advice. They need community, tools, and a place to belong.

That’s what makes Loosid matter and stand out.

It’s not just a sobriety app. It’s a place where people in recovery, or simply choosing a different way to live, can find connection, accountability, dating, and support without having to navigate it all alone.

In other words: it is a startup with a moral center and a real business model.

For founders and operators, the lesson is clear. MJ and his co-founder didn’t scale a message. They scaled a solution. They looked at the treatment world, saw how limited the reach could be, and built a platform that could help far more people at once. That belief, to evolve from one-off impact to repeatable infrastructure, is what separates a compelling founder story from a serious company.

For everyone else, the takeaway is simpler and more pressing.

If you’re sober, sober-curious, in recovery, or quietly struggling, Loosid is built around the idea that you do not need to be ashamed of needing support. You do not need to wait until your life falls apart to look for help. You do not need to navigate shame, loneliness, or relapse risk in isolation.

MJ said it succinctly: “service keeps you sober”. That concept pervades through everything he described, from community support to sober dating to the mental health resources embedded in the platform. The mission is not just to help people stay sober. It is to help them rebuild.

And that’s why this conversation lands.

Loosid is not chasing a trend. It is responding to a much larger shift: people are looking for healthier ways to connect, regulate, and live. Sober spaces, non-alcoholic beverages, breathwork, meditation, and digital recovery support are not fringe anymore; they are becoming part of the mainstream vocabulary of wellness. MJ and his co-founder are simply building one of the clearest brands in that category.

The most important thing he said may be the simplest: “We don’t care why you’re here; we just care that you’re here”.

That is not just a good tagline.

It’s a worldview.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In this episode of the Worthy for Thirty podcast, I sit down with Sing for Hope co-founders Monica Yunus and Camille Zamora for a wide-ranging conversation about creativity, access, public health, and what it really means to build something that endures the test of time. From their origin story in the aftermath of 9/11 to the growth of Sing for Hope’s public pianos, school programs, hospital partnerships, and global arts initiatives, Monica and Camille make a powerful case for why the arts belong not just on stages, but in the everyday places where people live, heal, and connect.

This conversation is about more than music. It’s about arts education, community impact, nonprofit leadership, and the idea that creativity can serve as infrastructure for healthier, more connected communities.

“Creativity isn’t something we consume. It’s infrastructure for healthier communities, stronger connections, and greater human dignity.”

Why this conversation matters

Monica and Camille trace the roots of Sing for Hope back to a moment of crisis, when they began singing for first responders in the days after 9/11. What began as a response to grief became a 25-year mission to bring the power of the arts into public spaces, hospitals, schools, elder care facilities, and communities that are too often left out of cultural life.

We’re drawn to music, all of us as artists, because we’re drawn to light and truth.” - Camille Zamora

That framing matters because it shifts the conversation from “art as enrichment” to “art as necessity.” As they explain in the episode, the arts support health, dignity, connection, and well-being, and they should be treated that way.

What we talk about

In our conversation, Monica and Camille open up about:

• How they met at Juilliard and developed a friendship that grew into a mission-driven partnership.

• The early experiences that shaped their belief in the power of music and community service.

• Why Sing for Hope was born out of crisis, and how that origin still informs the organization today.

• How the Sing for Hope Pianos became one of the country’s most recognizable public art projects.

• Why they believe the arts are a social determinant of health.

• What it takes to build sustainable nonprofit programs that are both beautiful and operationally effective.

• How they think about access, creativity, and the role of artists in public life.

A few standout moments

One of the most interesting parts of the conversation is their reflection on how access to the arts shapes a person’s sense of possibility. Monica shares how music was present in her childhood through church, elder care performances, and community events, while Camille talks about how her family’s musical culture and public school music education influenced her path.

Another standout thread is that their effusiveness around the concept of creativity doesn’t have to be reserved for professionals. They referenced doodling, singing in the driveway, trying something new, and permitting ourselves to make art without judgment (work through the cringe!).

For founders and changemakers

If you’re building a nonprofit, a community initiative, or a mission-driven brand, this episode offers more than inspiration. It offers a framework.

Monica and Camille talk candidly about fundraising, scaling, partnerships, and the challenge of keeping a mission intact while building systems that can grow over time, all while remaining mindful of the reason they started 25 years ago. They also share how they think about long-term impact, from public art installations to arts curriculum development and healthcare partnerships. For anyone interested in social impact, arts entrepreneurship, or nonprofit storytelling, this conversation is packed with practical insight.

You can listen to this full episode on Substack or wherever you listen to podcasts.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Some founders build a business. Others build a system that keeps getting better long after the startup euphoria fades. Rob Tod, founder of Allagash Brewing Company, belongs in the second category: a leader who turned craftsmanship, discipline, and purpose into a company that has spent three decades proving that sustainability, employee culture, and profitability do not have to compete.

Ahem, doing good while doing well.

I sat down with Rob for a wide-ranging conversation about how Allagash grew from a fledgling brewery built with used equipment into one of the most respected and admired breweries in America. What ensues is not just a story about beer, but a case study in endurance, operational excellence, and values that are actually embedded in the business. The foundation that has allowed Allagash to stand the test of time and competition!

Why this conversation matters

Rob’s origin story is unusually relatable: he graduated from Middlebury with a geology degree, spent time working construction and restaurant jobs, stumbled into brewing, and quickly realized he had found a craft (no pun intended) that combined science, mechanics, creativity, and hard work. He did not begin with a polished master plan; he began with curiosity, grit, and a willingness to build something from the ground up. Perhaps intangibles that successful founders need to tap into when moving from abstract to reality.

Connect the dots!

That origin matters because it helps explain why Allagash never became a company built around trends. Rob describes choosing a Belgian-style wheat beer at a time when very few people even knew what that meant, then spending the first decade hearing, in effect, that the beer was cloudy, strange, and unlikely to sell. The lesson is timeless: if you want to create something durable, the goal is not to be instantly obvious; it is to be worth discovering. Or said even more simply, make something that you like and that you would use or consume. Then decide if it should be shared with the world.

The Allagash model

The transcript makes one thing clear: Allagash is not simply a brewery; it is an operating philosophy. Rob repeatedly returns to the idea of doing the work well, improving the process, and treating the team as the engine of the company rather than a backdrop to it. He talks about investing in raw materials, quality control, equipment, logistics, and culture as interconnected parts of the same system.

That philosophy shows up in Allagash’s latest Benefit Corporation (B-Corp) Report, which breaks down how the company’s sustainability work touches nearly every part of the operation. The report highlights carbon capture that reduces emissions by more than 18,000 pounds annually, a de-aerated water system that saves ingredients and labor, and partnerships that repurpose millions of pounds of spent grain and yeast each year.

The numbers are striking, but the deeper story is that Allagash treats sustainability as an operational discipline rather than a branding exercise. The company says it diverted 98% of brewery waste from landfill, maintained water use at 3.4 gallons per gallon of beer, and redesigned logistics to reduce shipping miles and eliminate unnecessary plastic.

Leadership lessons

What makes Rob’s journey compelling is that he sounds like a founder who has stayed close to the work. He talks about walking the floor, keeping his door open, spending time with employees across departments, and remembering that credibility comes from participation, not posture. That is one reason his leadership feels sincere rather than performative. Being of service to your employees and community is certainly not a tactic. No job is too big or too small for him to lend a hand.

“The best companies aren’t built by finding one breakthrough. They’re built by getting a little better every year for decades.” - Rob Tod

He also makes a strong case for patience. In the early years, Allagash nearly failed, a bank pulled the loan, and the company spent a decade grinding through uncertainty before the market caught up. His response was not to chase the next trend, but to keep refining the product, the process, and the team until the business could stand on its own.

That mindset is especially relevant now, when many founders are tempted to optimize for speed, novelty, or algorithmic attention (e.g., trends). Rob’s case study suggests a different benchmark: build something distinctive enough that it still matters when the market changes around you.

Culture as strategy

One of the most resonant parts of the episode is his discussion of culture. Allagash’s purpose is to “brew with integrity and build community.” It appears in employee benefits, volunteerism, internal innovation, and the company’s habit of giving people across roles a voice in product development and business improvement.

“We’re never resting on our laurels here. We’re always trying to improve.” - Rob Tod

That approach matters because Allagash is not using culture as a soft concept; it is using culture as a strategic advantage. The company’s report notes that employee engagement surveys help guide internal priorities, and the brewery has been named one of Maine’s Best Places to Work multiple times.

He also describes long-term rituals like five-year Belgium trips for employees, which create cross-functional bonding and reinforce the company’s identity. Those are the kinds of details that make a business feel alive, memorable, and human, and they are exactly what separate a transactional company from an enduring one.

What you will leave with from listening

This episode is for founders, operators, nonprofit leaders, and anyone trying to build an organization that lasts. It offers a practical reminder that mission is not what you say; it is what you repeatedly design, measure, reward, and protect.

If you listen closely, you will hear a blueprint for building trust: start with authenticity, stay close to the work, help improve and deepen everyone’s responsibility, and never confuse growth with momentum. Rob Tod’s Allagash story is a rare confluence of humility (his self-awareness is off the charts), precision, and persistence. The kind of story that can change how people think about leadership, not just beer.

We can cheers to that!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

What Happens When Access Becomes a Strategy?

Some conversations make you think differently about a topic you thought you already understood. This episode did that for me.

I sat down with Diego Mariscal, founder of 2Gether-International and returning guest, now co-host, Mindy Scheier, founder of Runway of Dreams and Gamut Management, for a conversation that started with disability inclusion but quickly morphed into something much bigger: how mission-driven founders build, lead, and scale when they stop treating access as an add-on.

That idea feels especially relevant right now. In May 2026, the labor force participation rate for people with disabilities ages 16 and older was 23.9%, compared with 67.6% for people without disabilities, and the unemployment rate was 9.1% versus 3.8%. Those numbers are not just statistics. They’re a reminder that too much talent is still being left out of the room.

And that’s exactly why this conversation matters.

Diego shares the personal story behind 2Gether-International and how being born with cerebral palsy shaped his perspective on resilience, adaptability, and entrepreneurship. What stands out is not just the journey itself, but the reframing: the idea that disability can create a kind of leadership muscle that businesses desperately need. Tenacity. Problem-solving. Creative adjustment. The ability to keep moving when the system wasn’t designed with you in mind.

“We set out to create an accelerator that specifically looked at supporting entrepreneurs and allowing us to be successful, not in spite of our disabilities, but in many ways because of our disabilities.” - Diego Mariscal

Mindy brings that same clarity from a different angle. Her story begins with her son Oliver - who has muscular dystrophy - inspired her to push the fashion industry toward something more inclusive and more functional. That effort ultimately helped lead to the first mainstream adaptive clothing line at Tommy Hilfiger and later to her starting Gamut Management, where the work is about helping brands build with people with disabilities, not simply market to them.

What I loved most about this conversation was how practical it became. Diego talked about building accommodation into the budget from the start. Mindy talked about inviting disabled people into product development before something goes to market. Both of them kept coming back to the same core idea: inclusion works best when it is built into the DNA of a company, not added on later as a fix.

That message should resonate with every founder and operator, whether you’re building a startup, managing a team, or trying to make your product more useful to more people. The lesson is simple, but not easy: if you design for the margins, you often end up building something better for the mainstream too.

That manifests everywhere in this episode: in the stories, in the examples, in the way Diego and Mindy challenge the assumptions baked into how businesses think about access. It’s a conversation about entrepreneurship, yes. But it’s also about dignity, systems, and what it really means to build something that lasts.

“When accessibility moves from accommodation to innovation, it doesn’t just change lives, it changes businesses, industries, and what’s possible for everyone.” - Diego Mariscal

If you care about leadership, innovation, accessibility, or mission-driven business, this one is worth your time.

A few things you’ll hear us talk about:

• Why disability inclusion is a business advantage, not a charitable endeavor.

• How founders can embed access into their operating model from day one.

• What adaptive design teaches us about building for more people.

• Why the future of entrepreneurship should include more disabled founders, more disabled consumers, and more disabled voices shaping the table.

This episode is for the builders who want to do more than just grow. It’s for the people who want to build in a way that actually reflects the world they live in.

And maybe that’s the bigger takeaway here: the future doesn’t need more companies that simply fit the old model better. It needs companies willing enough (hello, Ryan Berman) to redesign the model itself.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

“Most entrepreneurs don’t burn out because they’re lazy. They burn out because they keep building businesses that demand more of them than they were ever designed to give.” — Jen Aly

In this conversation on the Worthy for Thirty podcast, thanks to Boardy.Ai, I got to sit down with coach, TEDx speaker, and entrepreneur Jen Aly to unpack what happens when success stops feeling sustainable and what it looks like to build a business that supports your life instead of consuming it.

Jen’s story is one of reinvention, resilience, and honest self-awareness. She opens up about moving through burnout, bankruptcy, rebuilding her career, and eventually creating a business model rooted in freedom and flow. For entrepreneurs who feel exhausted, overcommitted, or unsure how to keep going without sacrificing themselves, this episode offers both perspective and a practical path forward. It helps that Jen has ‘walked in the shoes’ of some of her founder clients and can see what they’re experiencing by stepping into their shoes.

One of the most valuable themes in the episode is Jen’s refusal to romanticize hustle culture. As she says, people may assume that a coach is someone who is chasing “a quazillion dollars,” but her work is actually centered on the opposite: creating time freedom, defining prosperity personally, and helping clients build businesses that feel aligned with who they are now. That perspective makes this conversation especially relevant for founders who are successful on paper but drained in reality.

Jen also shares how her nomadic lifestyle has changed the way she thinks about business and energy. Living in new places has forced her to create stronger structure, accountability, and community, even while prioritizing flexibility and freedom. That tension between possibility and the need for sustainable rhythm is something many entrepreneurs will recognize immediately.

The episode dives into how Jen works with clients. She explains that many of the people she supports are experienced entrepreneurs in their forties and fifties who want to redesign their businesses around their current lives, not their old identities (Hello, James Clear & Atomic Habits!). Whether it’s an acupuncturist who wants more leverage and less time in the office, or an astrologer who wants to shift from one-off sessions to a more sustainable, long-term offering, Jen helps clients rethink both their business model and their relationship to their capacity.

This is where her Freedom and Flow framework comes in. Jen walks through her five-step process: clarifying vision, reverse engineering an aligned life and business, leveraging genius and simplifying for flow, creating systems and rhythms for sustainable momentum, and expanding confidence through accountability and support. It’s a thoughtful, practical structure rooted in reality that works for entrepreneurs who want more than motivation; they want a real reset.

The conversation also touches on burnout symptoms that are easy to miss. Jen points to dread, resentment, loss of impact, and physical depletion as signs that something is off. She describes burnout not just as being tired, but as a disconnect between the work someone is doing and the life they actually want to live — we all yearn for a life of fulfillment. That distinction is powerful for creators and founders who may be ignoring the early signs because the business is still growing.

We also dove into the role of identity in transformation. Drawing from James Clear’s book Atomic Habits, the conversation underscores that lasting change often starts when someone stops identifying as “burnt out” and starts seeing themselves as a thriving, creative business owner with autonomy and direction. That shift in identity is often what makes the difference between temporary change and long-term reinvention.

Another memorable part of the episode is when we discussed AI and its impact on founders and their businesses! Jen shares how she, personally, uses tools like Claude as a thinking partner, especially for writing and ideation, while still emphasizing the irreplaceable value of human connection, experience, and coaching. Ai doesn’t exude empathy or compassion or basic human understanding. For entrepreneurs navigating the fast-changing landscape of work, this section adds a timely layer to the conversation.

By the end of this episode, one thing is apparent: this is not just a talk about burnout. It’s a conversation about designing a business and a life - in alignment - that can actually be sustained. For the burnt-out entrepreneur who wants more freedom, more clarity, and more alignment, Jen offers a clear reminder that success does not have to come at the detriment of your wellbeing.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Stanton ‘Stan’ Ross, CEO of Kustom Entertainment, joined me on the podcast to share how a lifetime around music, events, and customer experience shaped the way he leads today.

A quick FYI: Kustom Entertainment is a live event production and ticketing company focused on delivering memorable fan experiences through concerts, festivals, and transparent ticketing. It also owns and operates Country Stampede and strives to make the full event experience clear, fair, and high-value for fans and artists alike.

What stands out most is his belief that trust is built through clarity, consistency, and an eagerness to listen, whether that means being frank about ticket fees or making sure fans get above-and-beyond value from any festival or concert they pay to attend.

For leaders in any industry, Stan’s perspective is a practical reminder that transparency is not just a brand value; it is a business strategy. His approach to ticketing, event production, and audience feedback shows how companies can strengthen loyalty by making the customer experience simpler, fairer, and more respectful.

Legacy Meets Leadership

Stan’s story begins with legacy. We talked about his father, Bud Ross, whose innovations in guitar amplifiers and pedals helped shape music history and taught Stan the importance of quality, reliability, and humility. That foundation still influences how Stan thinks about business today: build something people can trust, and then keep improving it.

He also shared how being raised around music and creative people gave him an early appreciation for passion and craftsmanship. His dad built amps and pedals for Johnny Cash, the Grateful Dead, John Fogerty, and more! That background helps explain why he sees business not just as operations and revenue, but as a way to create meaningful experiences for artists, fans, and partners.

Why Transparency Wins

One of the clearest themes in the conversation was Stan’s frustration with hidden ticket fees and his decision to build Kustom Entertainment’s own ticketing systems that show the full price upfront. He explained that consumers are already comparing multiple platforms, so the company that is most honest and simplest to use often wins their trust. That is a valuable lesson for any leader: if customers feel surprised at checkout, the relationship is already damaged. When it comes to both a frictionless fan and artist experience, vertically integrating the value chain wins.

Put another way, transparency reduces friction. When people know the full cost and understand what they are getting, they are less likely to feel manipulated and more likely to return. In a marketplace where trust is fragile, that kind of clarity becomes a competitive advantage.

Listening to Fans and Fixing Problems

Stan offered a concrete example of how listening to feedback can improve a business quickly. After acquiring Country Stampede, one of the biggest complaints was food variety, so the team responded by bringing in a wide mix of food trucks to broaden the festival experience. That is a simple but powerful model for any founder or operator: identify the real complaint, pinpoint what you can control, and make a visible change.

“We want not only the artists to really enjoy playing there so that they want to come back, but we’d like the fans to feel like they got more than what they paid for.” - Stan Ross

He also described how the team follows up with attendees after events to ask for suggestions, ratings, and artist requests for future lineups. That kind of feedback loop turns audience feedback into a management tool instead of a marketing afterthought. The message is straightforward: if your customers are telling you what is broken, treat that input like operational intelligence.

Lessons for all Leaders

There were several actionable ideas in Stan’s comments that leaders can apply beyond entertainment. He explained that his team tries to make events feel worth more than the price of admission, which translates well to any business focused on retention and loyalty. He also stressed the importance of being present, solving problems in real time, and staying close to the work instead of hiding behind titles.

As I like to say, Coach John Wooden, who coached UCLA basketball in the 60s and 70s and won multiple championships, was known to ‘sweep the floors’ after practice. No job was beneath him. Stan uses a similar mindset, which all leaders should heed: humility and being human win at the end of the day. The ability to acknowledge and address faults while understanding where the consumer is coming from is an advantage vs. the competition.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

What do sun damage, surf sessions, and a stubborn founder’s instinct have to do with building a beloved skincare brand? A lot, actually.

In this episode, I had a chance to speak with Sam Stewart, co-founder of Mad Hippie (Dana, his wife, is his co-founder), to unpack how a personal problem while living in Nicaragua turned into a purpose-driven beauty brand with staying power.

Sam’s story is a great reminder that meaningful businesses are rarely built in a straight line. My mind immediately went to the childhood parable ‘tortoise vs. the hare.’

Mad Hippie began with late nights, a chemist friend, dozens of product iterations, a scrappy SEO strategy, and a willingness to listen when the market said, “not yet.”

Use promo code WorthyforThirty at checkout for 15% off your order

From Surfboards to Skincare

Sam and his wife were living in Nicaragua, surfing often, and noticing the toll all that sun was taking on their skin. Instead of shrugging it off, they got curious. They started exploring ingredients that could help protect skin from oxidative stress, testing ideas, and eventually building the first versions of what would become Mad Hippie.

What’s interesting is how real the origin story feels. This wasn’t a big-VC-backed launch or a polished brand concept dreamed up in a boardroom. It was a real problem, a real lifestyle, and a real attempt to build something they could believe in.

‘Purpose-driven businesses don't start with a pitch deck. They start with a problem you've lived with long enough that solving it becomes personal.’ - Serial Entreprenuer, Michael Lazerow

The Long Game

One of the clearest themes in the conversation is that building a durable company takes patience, humility, and repetition. Sam discussed the 50+ iterations of early products, learning that surfers weren’t the best core audience, and then pivoting toward a larger natural skincare market.

That willingness to adapt mattered. So did the discipline to keep going when a Whole Foods buyer told him no one in Boston would buy a product called ‘Mad Hippie.’ Instead of taking that as a final no, Sam treated it as feedback, kept refining, and eventually entered the Whole Foods region by region before scaling nationally. Persistence is key, especially when you’re driving value.

Building With Intent

A big part of Mad Hippie’s appeal is that the brand’s values weren’t added later as marketing polish or a facade. They were built into the brand’s DNA from the beginning (sounds similar to Mission Craft Cocktails, for instance). Sam explains how the company has donated a dollar from every web sale to conservation, used recyclable and sustainably sourced packaging, and built recycling programs that make it easier for customers to do the right thing.

That intentionality also shows up inside the business. Mad Hippie invests in employee benefits, values respectful communication, and hires with cultural fit in mind. Sam is clear that building a good company means treating people well: customers, team members, and the planet included.

“We try to pay well, you know, every employee gets a 401k with a 4% match. We have a gold level insurance plan that every employee is working 30 plus hours, which is really everyone can join. We pay 85% of that ourselves.” - Sam Stewart, Co-Founder, Mad Hippie

Lessons For Founders

• Start with a real problem, not a trend. Mad Hippie came from Sam and his wife noticing sun damage in their own lives, then building around that need. Get curious!

• Expect your first idea to be wrong. The brand began by targeting surfers, then pivoted when that audience didn’t respond the way they hoped.

• Iterate until the market gives you a signal. Sam described making about 50 versions before landing on products and packaging that resonated.

• Let scrappiness be an advantage. Early SEO helped Mad Hippie attract tens of thousands of site visitors a month without a huge budget.

• Don’t confuse a ‘no’ with a final answer; treat it as a ‘not yet.’ A Whole Foods buyer initially dismissed the name, but Sam and the brand kept improving and eventually scaled through the chain.

• Build a company you can be proud of. From packaging to donations to hiring, Sam kept returning to the question: Does this feel good, useful, and aligned?

• Hire people who are not the same as you. Sam emphasized the value of putting together a team with diverse strengths, not just people who think like the founder.

• Keep learning longer than feels necessary. Sam credited books, podcasts, and relationships with other entrepreneurs for helping him grow over time.

Why It Resonates Now

This conversation lands because it speaks to a moment so many founders are in right now: overloaded channels, shifting consumer behavior, AI search, TikTok Shop, influencer fatigue, and the pressure to grow fast. Sam’s and what I imagine the company’s perspective are refreshingly grounded. He and his team are not chasing shiny-object tactics; they’re focused on authority, consistency, long-term partnerships, and staying useful to the customer.

That makes this episode especially valuable for entrepreneurs who are trying to build something meaningful without burning out or losing the plot. It’s a reminder that the best brands usually aren’t the loudest ones; they’re the ones that remain consistent and stay true to their values even as they scale!

‘Til next time.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Before this conversation, Elisa Camahort Page had already helped shape an important chapter in digital media by co-founding BlogHer, one of the earliest and most influential platforms built to center women’s voices online.

In this Worthy for Thirty podcast episode, that foundation becomes the basis for a larger conversation about what it really takes to build something meaningful: not just a company, but a community; not just momentum, but trust; not just growth, but staying aligned with your values as the stakes rise. Elisa speaks with the clarity of someone who has lived through the messy middle of entrepreneurship and come out with a sharper sense of what matters most.

“Our mission was to create opportunities for community, education, exposure, and economic empowerment for women who blogged.” - Elisa Camahort Page

What makes this conversation especially valuable is that it doesn’t stay in the abstract. Elisa is clear about the choices founders face when mission and monetization collide, and she offers a first-hand point of view molded by years of building, scaling, and evolving in public. For aspiring entrepreneurs, that means a rare chance to hear how ideas become reality when they are combined with discipline, patience, and a desire to start before everything is perfect. For the seasoned entrepreneur, it’s a reminder that experience does not completely remove uncertainty; rather, it simply teaches you how to make better decisions inside it.

A major throughline of Elisa’s experience is the importance of optional thinking: not getting trapped by one path, one identity, or one definition of success. Elisa’s reflections on community-building, capital, authenticity, and AI point toward a more flexible model of leadership, one that values adaptation without losing purpose. She makes a compelling case that entrepreneurship is not only about scale but also about judgment: who you work with, what you protect, and how you decide what “enough” looks like.

Key takeaways

• Build for the people you serve, not for abstract scale or something ephemeralImplication: The strongest businesses grow from a clear understanding of what your audience actually needs, not just wants.How to implement: Spend time listening before growing or expanding; talk to customers regularly, identify recurring pain points, and let their real-world problems shape your roadmap.

• Treat mission as an operating system, not a slogan.Implication: Values should be a guide for daily decisions, not just marketing language or a tacticHow to implement: Use your mission to evaluate partnerships, hires, pricing, and product choices, and ask whether each move strengthens or dilutes your core purpose.

• Don’t confuse funding with success.Implication: Capital is a tool, not a trophy.How to implement: Define milestone-based funding needs, explore alternatives to venture money, and raise only when the capital clearly advances a specific next step.

• Protect authenticity by setting boundaries.Implication: Being real does not mean sharing everything.How to implement: Decide in advance what you will and won’t disclose, create clear personal and brand boundaries, and stay consistent in how you show up across channels.

• Stay flexible about what success looks like.Implication: Entrepreneurship is a moving target, and your strategy should evolve with it.How to implement: Revisit your goals quarterly, assess whether your current model still fits your life and business, and be willing to change course when the facts change.

• Use AI as leverage, not replacement.Implication: New tools can expand your capacity without replacing your judgment.How to implement: Use AI to brainstorm, prototype, research, and draft faster, then apply human judgment to decide what is useful, ethical, and worth pursuing.

For newer founders, the takeaway is to build with intention and stay close to the people you serve. For experienced founders, the reminder is to keep questioning whether your current model still matches your values, your market, and your life. Elisa’s story ultimately suggests that the most durable businesses are built by people who know how to hold both ambition and integrity at the same time.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

How do nonprofits raise more without adding more strain to already stretched teams?

What a great way to extend last night’s celebration of an incredible nonprofit with a slew of Broadway stars; a new epsiode with a founder who’s doing exceptional work in the space!

On this episode of the Worthy for Thirty podcast, I sat down with Bobby Gibson, Co-founder of LuxGive, to unpack a model that is helping nonprofits turn luxury travel into a smarter fundraising engine. Bobby breaks down how LuxGive works as a no-risk, high-touch partner: nonprofits set a reserve price, keep everything above it, and only pay LuxGive through that reserve price if the experience sells.

A win-win for everyone!

“We think of ourselves as far more than just [some] sort of a fundraising platform or a travel business. Increasingly thinking of ourselves as an infrastructure layer.” - Bobby Gibson

What makes this conversation especially relevant for nonprofit leaders is that Bobby is not offering a generic fundraising pitch; rather, he is describing an infrastructure layer designed to make auctions streamlined and intuitive, more professional (hello, concierge service), and more effective. Bobby details how LuxGive helps nonprofits with curation, marketing collateral, a nonprofit portal, concierge-level service, and a consultative process that matches the right experience to the right audience. He also described one of the biggest epiphanies for partners: a single LuxGive destination experience can be sold multiple times, allowing nonprofits to monetize a broader slice of their audience than they could with a one-off donated item.

Think in experiences, not specific weeks.

The data is supportive.

The broader nonprofit landscape makes this approach timely. A 2025 NonProfit PRO report found that 77% of nonprofit professionals reported consistent or increased auction revenue, and 90% expected that trend to continue, signaling that auctions remain a durable fundraising channel worth optimizing. At the same time, donor-engagement research continues to show that trust, clear impact, and compelling experiences matter; Yale researchers found that framing a nonprofit as a source of solutions (like a consumer experience, making it frictionless) significantly increased intent to donate, and that trust-building, data-driven communication, and emotional connection all strengthen engagement.

LuxGive sits right at that overlap, helping nonprofits showcase an experience that feels premium to donors while generating meaningful revenue for mission-driven work. Psst, past non-profit guests, you’ll be hearing from me.

For nonprofit leaders, the takeaway is straightforward: this episode is worth your time if you want to rethink auctions as more than an annual event and see them as a strategic tool for revenue, donor excitement, and relationship-building. Or better yet, you’ve been reluctant to try auctions because you may think it doesn’t fit in your model. Bobby and team would like to tell you differently.

Bobby and his co-founders’ perspective is especially invaluable because they’re steeped in hospitality; having started and sold Travel Keys to Accor, which then turned into onefinestay before they turned their sights on the nonprofit world.

Any nonprofit leader I’ve spoken to has said raising money is #1 on their priority list. If your team is looking for new ways to raise more while creating better donor experiences and reducing operational friction, this conversation will give you a fresh lens on what’s possible.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Peter Tuchman — aka the Einstein of Wall Street — has spent more than four decades inside the noise, adrenaline, and emotional whiplash of Wall Street, and this episode captures why that matters now more than ever. In a market shaped by algorithms, viral headlines, AI, prediction markets, and nonstop volatility, Peter offers something increasingly rare: a human take on what actually moves prices, confidence, and behavior.

Fun fact: Peter is the longest-tenured active trader and one of the most photographed traders on the floor of the New York Stock Exchange.

Also to the creators reading this: take the risk. Reach out. Send the cold email. I met Peter at a SXSW panel

This conversation is not just about trading. It is about how people make decisions under pressure, how fortunes are built and lost, why markets punish emotion, and why discipline still wins when the world is moving faster than common sense. Peter’s story runs from his New York City roots and family resilience to the NYSE floor, where he learned that opportunity rewards those who keep showing up.

If you are a founder, investor, creator, or simply someone trying to make better decisions in a noisy world, this episode is worth your time because Peter connects market mechanics with life mechanics. He makes the case that investing is not a get-rich-quick fantasy; it is a long-game discipline, a probability game, and a way to build a legacy instead of buying more stuff.

Peter is not looking backward. Through Wall Street Global Trading Academy, he and his partner, David Green, are training retail traders, both new and seasoned, with structure, mentorship, and risk awareness instead of hype. That matters because the barrier to entry into equities trading is lower than ever, but the barrier to staying in the game is still high.

What makes this episode especially resonant is Peter’s larger perspective: he sees the market as a living organism shaped by war, oil, AI, social media, institutional behavior, retail enthusiasm, and the psychology of fear and greed. He also sees the upside in all of it, especially for younger people willing to learn, adapt, and treat the market like a vocation rather than a casino.

I encourage you to listen to this episode, which will leave you thinking differently about money, attention, risk, resilience, and what it takes to create value in a world that rewards both speed and substance. It is a conversation with practical takeaways, but it is also a reminder that behind every chart is a human story, and behind every winning strategy is a mindset.

“Wall Street is not a get-rich-quick scheme.”

What this means now

The implications extend beyond trading. Peter’s perspective suggests that the winners are the people who can identify signal in noise, control downside, and avoid turning a temporary edge into a permanent loss. In today’s business landscape, that translates to clearer decision-making, faster adaptation, and stronger risk discipline when markets, customers, or platforms suddenly shift.

He also makes a strong case that accessibility changes the game, but not everyone who enters survives it. That reflects what we see in business: lower barriers to entry create more competition, but the people who last are the ones who learn the rules, manage cash flow, and keep their heads when everyone else is chasing the next shiny thing.

Steps to consider

• Treat every major decision like a trade: define the upside, downside, and exit before you start.

• Build a habit of taking profits or locking in wins earlier instead of waiting for perfection.

• Stop confusing motion with progress; not every market move, business trend, or opportunity deserves your capital or attention.

• Invest in what you understand and observe in daily life, whether that is consumer behavior, software adoption, or brands people already use.

• Separate excitement from conviction. If your thesis cannot survive volatility, it is probably just a mood.

• Keep building skills that compound over time: judgment, patience, pattern recognition, and emotional control.

• Use setbacks as data, not identity. Peter’s message is that resilience is not optional; it is the price of entry.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Removing Pain

When a child goes to sleep on a floor, a couch, or a pile of clothes, something far deeper than comfort is missing. It is hard to overstate what a bed means: safety, dignity, rest, routine, and the quiet belief that home is a place that holds you.

That is the heart of my conversation with Luke Mickelson, Founder of Sleep in Heavenly Peace, the nonprofit that began with one simple act of service and grew into a national movement serving children in more than 350 chapters across the U.S. and beyond. What started as a local response to a child in need became a model for how purpose, community, and operational clarity can scale in ways that change lives.

Luke’s story is compelling because it is grounded in something many leaders understand naturally: once you see a problem and truly feel it, you are no longer free to dismiss it. In the episode, he describes discovering that children in his own town were sleeping on floors, on pallets, and on makeshift bedding, and how that realization turned a garage project into a mission with lasting impact. That same pattern shows up in other community responses, like One House at a Time’s Beds for Kids program in Philadelphia, which has provided beds and bedding to more than 15,000 children and youth since 1998.

The need is bigger than most people realize. Sleep in Heavenly Peace says roughly 2-3% of American children are without beds, a figure that becomes even more sobering when paired with the broader reality that millions of children live in poverty and that sleep deprivation is already widespread among young people. The CDC has reported that more than three-quarters of high school students were not getting enough sleep during the COVID-19 pandemic, and students sleeping less than seven hours were more likely to report poor mental health and difficulty doing schoolwork. In other words, bedlessness is not just isolated to housing, it affects education, physical health, and, invariably, a child’s future.

“Big moments result from tiny moments in action, right?” - Luke Mickelson

Luke also offers something especially valuable for founders, owners, and operators: a practical operating philosophy. He illustrates how the mission becomes stronger when it is made tangible, repeatable, and local. Sleep in Heavenly Peace did not try to solve everything at once; it built a chapter model, empowered communities to own the work, and turned volunteer energy into a scalable system. That is a lesson that applies just as much to for-profit leadership as it does to nonprofit work.

What This Teaches Leaders

Luke’s approach points to short but clear takeaways that leaders can apply right now:

• Make the problem visible. Luke did not build a brand around theory; he built it around a real child, a real need, and a real community response.

• Turn service into an operating system. Sleep in Heavenly Peace grew because it created a chapter model that allowed others to participate without centralizing every decision. Therefore, equipping people to solve the problem in their own towns, not just admire the problem from afar

• Let the mission do the marketing. When people understand the impact, they want to help, and the mission becomes the message.

• Use emotional clarity to drive practical action. The strongest movements do not begin with complexity; they begin with a problem people obsess about.

For nonprofit leaders, that means designing an organization that is easy to join, easy to fund, and easy to trust. For for-profit leaders, it is a reminder that people rally behind businesses that stand for something concrete and human. Luke’s story provides evidence that a company or cause becomes more powerful when it moves from abstraction to clear action.

Why It Matters

A bed may seem simple, but for a child, it can change the entire rhythm of life. Safe sleep supports emotional regulation, physical health, and learning readiness, while chronic sleep loss has been linked to behavior challenges, mental health strain, and difficulty in school. When a child finally gets a bed, they are not just receiving furniture; they are receiving a place to rest, recover, and grow.

“If you want true joy in this life, you got to stop thinking about yourself, and see how you can help someone else.” - Luke Mickelson

There is also a sobering operational truth in Luke’s work: the demand is still enormous. Sleep in Heavenly Peace’s own reporting has highlighted a significant waiting list and a need that far outpaces current capacity, which is why the chapter model matters so much. This is what scalable compassion (empathy + action) looks like: not just feeling the need, but building infrastructure that helps more people respond to it.

How To Apply It

If Luke’s episode leaves a mark, the next step is action. Here are a few ways to put the insights into practice:

• Audit your own mission for hidden pain points. Ask what need you are solving that people may not fully see yet.

• Create a simple entry point for participation. Whether it is volunteering, donating, or partnering, make it easy to take the first step.

• Build a local activation model. Local leaders often move faster and care more deeply because they are closest to the problem.

• Pair the story with data. The emotional pull becomes stronger when it is reinforced by credible third-party evidence.

• Treat generosity like an operating principle, not a campaign. Luke’s model shows that sustainable impact comes from consistency, not one-off events.

• If you lead a team, use service as culture-building. Shared work toward a meaningful goal can deepen loyalty, purpose, and trust.

Luke Mickelson’s story is a reminder that some of the most important work in the world begins quietly, in a garage, with a question most people overlook. And sometimes, changing a child’s night changes their entire future.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

The Big Idea

What if the future of social connection isn’t about what’s in your glass, but how it makes you feel?

In this episode of Worthy for Thirty, I sat down with J.W. Wiseman, founder of Curious Elixirs, to unpack a deceptively simple idea: the most powerful businesses don’t just solve a problem, they reimagine a behavior.

Use code THIRTY10 at checkout for $10 off orders of $50 or more

Curious Elixirs isn’t just a non-alcoholic beverage company. It’s a cultural intervention steeped in presence, intentionality, and the belief that rituals matter more than substances.

For founders, operators, creators, and marketers, this conversation is a masterclass in building something that doesn’t just compete but reframes the category entirely.

“We’re 11 years into a 40-year mission to transform how we drink socially.” - JW Wiseman

The Throughline: Build for How People Want to Feel

J.W.’s journey didn’t start with a market gap. It started with a personal inflection point: after a night of 20 drinks and no hangover, something felt off, not physically, but existentially.

That moment sparked a question that would define the business:

“What if drinking could feel just as meaningful, without the alcohol?”

That question became the foundation of Curious Elixirs, and it reveals the deeper throughline of this episode:

The best brands don’t just deliver a product. They design a feeling.

Curious isn’t selling beverages. It’s selling:

• Presence over numbness

• Ritual over routine

• Inclusion over exclusion — hello, thriving community

And that shift, from product to feeling, is where the opportunity lives for any builder.

What Makes Curious Elixirs Different

J.W. didn’t set out to replicate alcohol. He rejected that premise entirely.

Instead, Curious Elixirs is built on three core principles:

1. Stack, Don’t SubtractThey don’t remove alcohol from existing drinks. They build from the ground up using botanicals, adaptogens, and flavor layering.

2. Occasion-Based DesignEach drink maps to a moment:

• A Negroni alternative for aperitivo hour

• A “beer” for post-workout refresh

• A red wine for unwinding

3. Flavor + FunctionEvery product is designed not just to taste good, but to do something:

• Calm focus

• Relaxation

• Social ease

This is a blueprint for modern CPG: utility meets experience.

Then vs. Now: Category Creation in Real Time

In 2015, the non-alcoholic category was essentially:

• Soda

• Water

• Juice

No menus. No rituals. No identity.

Today, it’s a movement.

But as J.W. points out, we’re still early:

“Maybe we’re 10% of the way there.”

That’s the opportunity—and the challenge.

Lessons for Founders, Operators, and Creators

1. Start With Personal Truth, Not Market Trends

The best ideas don’t come from spreadsheets. They come from lived experience. Jeff Boyd, Co-Founder, MTE, created the original formula out of his need to find a natural energy supplement without the negative effects of caffeine or stimulants.

J.W. didn’t ask:

• “Is there a market for this?”

He asked:

• “Why doesn’t this exist for me?”

That’s a more powerful starting point.

1. Design for the Occasion, Not the Category

People don’t buy products. They buy moments. Remember Eliza Blank, Founder, The Sill, who realized that ‘plants make people happy?’

Ask:

• Where does this show up in someone’s life?

• What replaces the habit you’re disrupting?

Curious wins because it understands the ritual of drinking, not just the act.

1. Build Culture, Not Just Distribution

From 100-city cocktail parties to community-driven events, Curious invests in belonging. Mark your calendar: May 13th is the Great Curious Cocktail Party.

Because in the end:

People don’t just want better products. They want places to belong.

1. Iterate Relentlessly (and Publicly)

J.W. openly admits the latest batch isn’t perfect.

That’s not a weakness, it’s a strategy.

• Listen deeply

• Adjust or iterate quickly

• Improve continuously

Perfection isn’t the goal. Progress is.

1. Ask Better Questions

For early-stage founders, J.W. offers a simple framework:

• What flavors do you love?

• What feels underserved?

• What already exists, and can it be better?

Curiosity isn’t branding. It’s operating discipline.

1. Community Is the Moat

Products can be copied. Community cannot.

Whether it’s:

• A sober bar

• A dinner party

• A shared experience

The real value is in the people, not the product.

“The community focus is what people are most thirsty for… you build it one customer at a time, one bar stool at a time.” - JW Wiseman

The Bigger Shift: From Consumption to Consciousness

This episode taps into something larger than beverages.

It’s about a generational shift:

• From excess → intention

• From escape → presence

• From isolation → connection

And that shift is opening entirely new categories.

Actionable Takeaways

If you’re building something, or contemplating, start here:

1. Run the “Feeling Test”What does your product make people feel, and is that clear?

2. Map the RitualWhere does your product live in someone’s day or life?

3. Build With Your Early CommunityYour first 100 customers are your co-creators.

4. Start With SubtractionWhat can your audience remove from their life—and what replaces it?

5. Stay Curious, Not CertainThe best founders aren’t the ones with answers.They’re the ones asking better questions.

Closing Thought

Curious Elixirs isn’t trying to eliminate alcohol.

It’s offering something more interesting:

a choice.

And in that choice lies a powerful idea for any builder:

You don’t have to fight the old system.You can create something people would rather choose.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Impact in your own backyard

In this episode of Worthy for Thirty, I sat down with Sapreet Saluja, Executive Director of New York Cares, to discuss what it really takes to turn compassion into action at scale.

New York Cares is the largest volunteer organization in New York City, and Sapreet leads efforts to connect everyday New Yorkers with urgent community needs across the city, from winter coats and meals to tutoring, tax prep, senior support, and more. What made me think most was not just the size of the impact, but the operating system behind it: a thoughtful, human, and highly organized approach to service that any founder or operator can learn from.

Sapreet’s background spans the private sector, civil rights, education, youth leadership, and community service, and that mix gives her a uniquely useful lens on leadership. We talked about how purpose is not something that belongs only in the nonprofit world. It can show up inside a startup, a brand, a team, or a business model, if you build it intentionally. That idea reminded me of the kind of leadership we’ve seen from entrepreneurs like Yvon Chouinard at Patagonia or Whitney Wolfe Herd at Bumble: leaders who’ve demonstrated that mission and business performance are not mutually exclusive paths. The best organizations, whether for-profit or nonprofit, make it easy for people to participate in something bigger than themselves.

Sapreet also broke down how New York Cares creates meaningful volunteer experiences by removing friction, designing for accessibility, and making sure there is a true fit between the need and the person showing up to help. As a quick reference, Sapreet and her team work with over 400 nonprofits, schools, and city agencies that support these vital causes! That part especially resonated with me because it applies far beyond volunteerism. The same principle is true when building a company, a podcast, or a team: if you want people to engage, you need to make it simple, clear, and emotionally rewarding to do so. In other words, impact is not just about having good intentions; it’s about building the infrastructure that helps those intentions move.

We also discussed what impact measurement really means. It’s easy to count inputs, but much harder to understand outcomes. That’s true in business, too. Are you just tracking activity, or are you actually changing someone’s life, work, or day-to-day reality? Sapreet’s perspective was a compelling reminder that meaningful leadership requires both heart and rigor. If you want to do good while doing well, you have to measure what matters, listen closely to the people you serve, and stay open to learning from the private sector without losing your values.

For me, one of the biggest takeaways was this: people are hungry to feel connected, useful, and part of something larger than themselves. Especially in a world with increased automation, and Ai becomes louder and louder by each passing minute.

That is true in New York City, and it is true in business. Whether you’re building a company, launching a project, or simply trying to be more intentional with your time, you can take a page from New York Cares by making service easier to access, more human, and more joyful. Start small, remove friction, invite others in, and keep asking whether your work is really creating the kind of impact you want to be known for. Or better yet, the world around you is reflective of your values.

“I’m someone who’s on a quest to build the world I want to live in.” - Sapreet Saluja

🔑 Takeaways

• Make your mission easy to understand and easy to join.

• Measure outcomes, not just activity.

• Build for belonging, not just conversion.

• Look for ways your daily work can create real human connections.

• Borrow the best systems from business without losing the heart of your mission.

Daily Application

If you want to apply what Sapreet shared, start with one simple question: What is one way I can make it easier for someone to participate, contribute, or feel seen today? That could mean simplifying a process at work, checking in on someone outside your usual circle, volunteering a few hours, or making your own product or service more accessible. The point is not to do everything, it’s to build or create systems that make an impact on your everyday life.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

This conversation with Kaleido Life Co-Founder Craig Du Bruyn isn’t really about life insurance; it’s about rethinking where value lives in our lives.

For decades, financial products have trained us to think in straight lines: save now, access later. Protection today, payout tomorrow. But Craig and his co-founder are challenging something deeper. Why is so much of our financial value locked in the future when real life is happening right now?

The origin of Kaleido Life comes from a deeply human moment, a sudden loss that exposed just how transactional and delayed traditional life insurance can feel. That spark led to a bigger question: what if the same system designed to protect your family after you’re gone could actually support you while you’re here?

And that’s where this episode becomes bigger than life insurance.

The Real Insight: Value Isn’t the Problem, Access Is

Craig reframes the entire category with a simple but powerful idea: most people’s wealth isn’t behind them, it’s ahead of them.

Traditional finance looks backward:

• Credit scores

• Income history

• Assets already accumulated

But Kaleido Life is asking: what if we underwrote people based on their future earning potential, not just their past?

That shift, from backward-looking to forward-looking, isn’t just relevant to insurance. It’s already reshaping multiple industries:

• Education → Income share agreements (betting on future earnings instead of upfront tuition)

• Creator economy → Platforms advancing cash based on projected revenue

• Housing → Shared equity models replacing traditional mortgages

• Fintech → Companies like Affirm are redefining how consumers access purchasing power

Kaleido Life is applying that same logic to one of the oldest, most untouched categories in finance.

“Ninety percent of most people’s wealth still lies ahead of them, not behind them.” - Craig Du Bruyn

A Familiar Pattern: New Models Feel Obvious… After They Work

Craig’s comparison to Uber is more than a metaphor; it’s a blueprint.

At first:

• “Why would I get into a stranger’s car?”

• “Why would I trust an app with my transportation?”

Now:

• It’s second nature.

The pattern is consistent across disruptive businesses:

• Skepticism

• Early adopters

• Evangelists

• Normalization

Craig’s insight is that education often follows experience, not the other way around.

In other words: don’t wait for people to understand—give them something worth experiencing.

Practical Takeaways for Business Leaders

If you’re building, scaling, or trying to disrupt a legacy space or category, this episode is filled with applicable lessons:

1. Find trapped valueEvery industry has it: capital, data, time, or access that’s sitting idle.Your opportunity is to unlock it.

👉 Ask yourself: Where is value being underutilized in my industry?

2. Reframe the category, don’t just improve itKaleido Life isn’t making life insurance “better,” they’re reframing what it’s for.

👉 Instead of optimizing features, ask: What is this product actually meant to do, and is that still true?

3. Build for a different entry pointTraditional insurers target people looking for life insurance.Kaleido Life targets people who need liquidity.

👉 Growth often comes from changing who you’re speaking to, not just what you’re offering.

4. Design for evangelism, not just adoptionCraig isn’t chasing millions of users on day one; he wants thousands who tell others.

This mirrors ideas popularized by author Seth Godin: small groups of believers can move markets.

👉 Ask: Would someone tell a friend about this tomorrow? If not, why?

5. Don’t over-index on skepticsEvery breakthrough sounds wrong at first:

• Cars replacing horses

• Streaming replacing cable

• Remote work replacing offices

👉 If your idea makes everyone comfortable, it’s probably not that new.

The Deeper Shift: From Protection to Possibility

What makes this conversation compelling isn’t just the product; it’s the philosophy.

Traditional life insurance is about protection against worst-case scenarios.

Kaleido Life is betting on something different:

• Funding a wedding

• Paying down debt

• Taking a dream trip

• Starting a new chapter

It moves the narrative from “What happens if I die?” to “What becomes possible while I’m alive?”

Why This Matters Now

We’re in a moment where people expect more flexibility from everything:

• Work is flexible

• Money is flexible

• Ownership is flexible

Financial products that don’t evolve toward access + optionality risk becoming irrelevant.

Kaleido Life could be an early signal of where that shift is heading.

Final Thought

The most interesting companies don’t just build new products; they challenge assumptions or long-held beliefs we didn’t even realize we had.

This episode is a reminder that sometimes the biggest opportunity isn’t creating something new…

…it’s unlocking new utility.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

What if the thing fueling your ambition is also quietly draining it?

That’s the quandary that sits at the center of the conversation I had with Jeff Boyd, Co-Founder, MTE (More than Energy). He is someone who has lived on both sides of the equation.

Before co-founding MTE, he helped scale a logistics company across 100+ countries, saying “yes” to opportunity before knowing how it would work. It’s the kind of scrappy, figure-it-out-as-you-go mindset you see in companies like Airbnb in its early days, say yes, then figure it out afterwards. That line of thinking worked. The company grew, thrived, and ultimately exited.

But here’s the twist: success didn’t feel like success.

Behind the scenes, Jeff was running on fumes powered by stress, caffeine, and the cultural belief that burnout is just the cost of ambition.

And that realization became the basis for something entirely different, where obsession became a business.

From “Say Yes” to “Something’s Off”

In his first company, Jeff helped build a global operation by refusing to say no. A call from North Carolina? Yes. A shipment to France? Yes. Cape Verde? Sure—then figure out where it is.

That relentless bias toward action is something you’ll recognize in companies like Amazon, which obsess over the customer and then build the infrastructure to support them.

But while the business scaled, something else quietly broke: his energy.

Not the hustle. Not the drive. The foundation underneath it.

“From the outside, I looked like I was in my prime. Internally, I was just fried.” - Jeff Boyd, Co-Founder, MTE

It’s a familiar story for high performers. You win externally while losing internally—and you don’t even notice until you stop.

The Real Problem: Not Lack of Energy, But How We Get It

What Jeff discovered wasn’t just personal; it was systemic.

We’ve built an entire culture around stimulation over sustainability.

Coffee → energy drink → afternoon crash → repeat.

It’s a loop. A flywheel. And not the good kind.

Think about how Starbucks became a global staple, not just by selling coffee, but by embedding itself into daily ritual. Now layer in modern hustle culture, and suddenly energy isn’t optional; it’s survival.

But Jeff saw the gap:What if energy didn’t have to come with a crash?

Building MTE: A Product That Starts With “No”

Where most brands begin with price points and margins, Jeff started somewhere else entirely:

“I just wanted to build the perfect product for myself.”

That meant saying no a lot.

• No caffeine

• No sugar

• No artificial sweeteners

• No cutting corners on ingredients (even expensive ones like saffron)

This is where the story starts to mirror brands like Patagonia, build with conviction first, optimize later. The product becomes the marketing.

And it worked.

Instead of chasing trends, MTE built something fundamentally different:

• Energy without spikes

• Focus without jitters

• Recovery is built into the experience

Not a quick fix, rather a system upgrade.

The Founder Advantage: Not Knowing the Rules

One of the most powerful threads in this conversation is Jeff’s “outsider advantage.” Sound familiar? Marcin and Amit from Mission Craft Cocktails also had the same epiphany and stance.

He didn’t come from the supplement industry. He didn’t know the “right” way to do things.

Which meant he didn’t inherit the same limitations.

It’s the same pattern we saw with Warby Parker disrupting eyewear or Dollar Shave Club rethinking grooming—fresh eyes create better questions.

And better questions lead to better products.

While others asked:

“How do we make this cheaper?”

Jeff thought:

“I didn’t start with price. I just wanted to build the perfect product for myself, and then we’d figure the rest out.”

That shift changes everything.

The Lesson Most Founders Miss

There’s a moment in the conversation that deeply resonates:

Jeff and his team did extensive research. Thousands of surveys.

Customers said:

“If it works, I don’t care how it tastes.”

Reality?They absolutely cared.

It’s a classic founder lesson, one that companies like Netflix learned early when user behavior contradicted stated preferences.

People don’t always tell you the truth. Their actions do.

Instead of resisting that insight, Jeff leaned into it.Made the product taste great.Turned a weakness into a strength.

That’s the difference between a product people try—and one they stick with.

Redefining Energy (and Success)

Zoom out, and this isn’t just a story about supplements.

It’s about identity.

Who are you when you’re not running on stress?

What happens when your baseline isn’t burnout, but balance?

Jeff’s vision for MTE isn’t to win shelf space.It’s to reshape how we think about energy altogether.

Not:

“How do I get through the day?”

But:

“How do I feel good while doing it?”

That’s a much bigger game.

So…Where Do You Start?

If you’re building something, or even just trying to rebuild your own energy, Jeff’s philosophy is surprisingly simple:

1. Stop Borrowing From Tomorrow

If your current system creates crashes, it’s not sustainable.Whether it’s your business model or your daily routine—fix the foundation first.

1. Build (or Choose) for How You Want to Feel

Not just output, but experience.Energy, focus, clarity, and recovery should work symbiotically, not against each other.

1. Start, Then Learn Fast

You don’t need a perfect plan. You need momentum.Clarity comes from action, not overthinking.

At its core, this episode is a reminder:

You can scale a business.You can win the game.

But if you’re not careful, you might build it on a system that can’t sustain you or isn’t authentic to you or aligned with your core fundamental values.

Jeff Boyd chose to rebuild that system, from the inside out.

And that might be the most valuable kind of entrepreneurship there is.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

What does it really mean to lead, especially when you’re handed something iconic?

In this episode of Worthy for Thirty, I sat down with Elizabeth Sobol, CEO of the Saratoga Performing Arts Center (SPAC), for a conversation that feels less like an interview and more like catching up with a wise friend who’s lived a few lifetimes and learned and gained from each one.

Elizabeth’s story doesn’t begin in the C-suite. It started when she was a 13-year-old leaving home to follow her classical piano dream, chasing excellence with everything she had, until she made a realization that changed everything. Hearing peers who surpassed her technically, she made a decision that many high-achievers struggle to make:

She let go.

But instead of walking away from music, she moved closer to its impact, shifting from performer to champion of artists. That pivot led her to a decades-long career at IMG Artists and later Universal Music Group, where she helped shape the careers of world-class talent.

And yet, her most meaningful chapter may have started when she thought she was done.

From Achievement to Alignment

Four days into “retirement,” living in Florida, Elizabeth got a call about leading SPAC. Her initial reaction? Hard no.

But something nudged her to visit.

And that’s where the story changes.

She describes arriving in Saratoga Springs and feeling something click: a natural sense of belonging. Not ambition. Not a strategy. Something deeper.

That moment echoes a similar theme we’ve seen in leaders like Howard Schultz returning to Starbucks or Satya Nadella reshaping Microsoft, the shift from scaling success to stewarding purpose.

“Let your ambition ride, but find the thing that anchors you, so you’re not just chasing what’s in front of you, but listening to what’s in your heart.” - Elizabeth Sobol

For Elizabeth, SPAC wasn’t just a role. It was a return to nature, to community, to service.

Leadership as Service (Not Just Results)

One of the most striking throughlines in this conversation is how Elizabeth defines leadership:

Service first. Results second.

That wasn’t always the case. Early in her career, the language of business was about performance, metrics, and outcomes. Words like “gratitude” and “compassion” weren’t part of the vocabulary.

“Service is the word. It’s the lens through which I now understand everything I’ve done—and everything I try to do.” - Elizabeth Sobol

Today, they’re foundational.

And it shows up in the smallest details.

She shares a moment when a guest approached her on the SPAC grounds and said every single employee she encountered from the box office to ushers exuded kindness.

That’s not training. That’s culture.

It’s reminiscent of what Danny Meyer built at Union Square Hospitality Group: the idea that if you take care of your people, they take care of everyone else.

At SPAC, kindness isn’t a tactic. It’s the product.

Reinvention Is a Skill

Elizabeth calls herself “restless” in the best way.

Over 35 years at IMG, she continuously reinvented her role, expanding beyond classical music into broader cultural programming. She didn’t wait for permission; she followed curiosity.

That instinct, to evolve from within, is something we’re seeing across sectors today.

Think about Reed Hastings shifting Netflix from DVDs to streaming to content creation. Or nonprofit leaders rethinking delivery models post-pandemic.

The takeaway?

Longevity isn’t about staying put, it’s about staying in motion.

Access Is the Mission

If leadership is service, then access is the strategy.

Under Elizabeth’s leadership, SPAC has expanded from serving 5,000 students to over 60,000 annually. That includes:

• Free tickets for veterans and underserved communities

• Partnerships with over 100 local organizations

• Programs for individuals with disabilities

• Taking the arts into communities, not just asking communities to come to them

• In partnership with Skidmore College, SPAC creates immersive, intergenerational arts experiences like pairing students with older adults in community-based dance programs to combat isolation, foster connection, and measure the deeper social impact of the arts

This isn’t just programming, it’s equity in action.

And it aligns with a broader movement across institutions, from The Metropolitan Museum of Art expanding free access initiatives to leaders like Darren Walker pushing for cultural institutions to become more inclusive and community-centered.

Elizabeth puts it simply: “Those stages belong to everyone.”

The Business Case for Human Connection

In a world increasingly driven by automation and AI, SPAC is doubling down on something analog:

Human connection.

(Side bar: my personal thesis is we’ll see the automation pendulum swing back to more human connection — watch the micro!)

Elizabeth points to emerging research showing that engagement with the arts activates empathy and compassion. In other words, experiences like concerts, dance, and storytelling don’t just entertain—they heal.

That idea is gaining traction across industries. Companies are investing in experiences, not just products. Communities are prioritizing spaces that bring people together.

SPAC sits at a unique intersection of nature, art, and community, all designed to create moments of awe.

And in Elizabeth’s words, what could be more important than that?

“You have to be willing to jump into the deep end before the water drains out.” - Elizabeth Sobol

Building for the Next Chapter

Looking ahead, Elizabeth is focused on transforming SPAC into a fully year-round institution, anchored by a newly renovated 500-seat theater and expanded programming across culinary, literary, and healing arts.

It’s a reminder that even legacy institutions can and must evolve. Just like us as individuals.

Because stewardship isn’t about preserving the past.

It’s about making it relevant for the future.

Final Thought

There’s a moment in the conversation where Elizabeth reflects on luck vs. hard work. Her answer?

It’s both, but luck favors those willing to jump before they have all the answers.

For mission-driven leaders, that might be the takeaway:

Follow the pull. Do the work. Stay open to reinvention. And build something that serves more than just yourself.

Listen to the full conversation on your favorite podcast platform.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

She left rural Australia for this….

On this episode of Worthy for Thirty, I sat down with Amy Bett, co-founder and CEO of Melo, a non-alcoholic sparkling kava brand helping people unwind without the hangover, sugar crash, or regret.

What struck me most wasn’t just the product.

It was the posture.

Amy moved to Los Angeles without her family for a year to get Melo off the ground. She also recently slept in her Tesla for 15 days to personally demo product across three states when Melo launched into Sprouts Farmers Market, knowing she landed on the bottom shelf, and went store by store to make sure the product actually made it onto the floor.

These are just a couple of incredible examples of her determination and focus.

This isn’t a story about glamour.

It’s about grit.

The Insight: Replace, Don’t Remove

Amy didn’t set out to build a beverage empire.

She was a mom of three in her 30s who realized alcohol was slowing her down. She didn’t want to quit drinking entirely; she just wanted something that could “take the edge off” without ruining the next day.

That insight is powerful and very present.

We’re living in the era of:

• The rise of non-alcoholic spirits

• Functional beverages going mainstream

• Younger consumers redefining “social drinking”

• Retailers carving out space for better-for-you alternatives; functional beverages

Think about the explosion of brands like Athletic Brewing Company or the creator-led retail dominance of Feastables. They didn’t shame old categories. They created alternatives that felt culturally relevant.

Amy’s takeaway?

If you’re asking someone to give something up, you better offer something better.

That’s not just true for beverages.It’s true for any startup disrupting an incumbent.

Actionable Lessons for Founders

1. Stop Over-Strategizing. Start Shipping.

Amy admitted they got stuck in strategy early; tagline debates, positioning tweaks, endless refinements.

Her biggest hindsight lesson?

It’s all a hypothesis until the customer speaks.

Action step:

• Launch sooner than you’re comfortable.

• Talk to 100 real people.

• Adapt fast.

• Repeat.

You can’t A/B test your way to conviction in a vacuum. If you’re not embarrassed by your first version, then you launched too late.

1. Go Big Earlier (If You Believe in the Product)

Most emerging CPG brands grind through independents first.

Amy would do it differently.

She’d go straight for major retail because scale unlocks:

• Purchase order financing

• Credibility

• Better data

• Faster feedback loops

The risk? You'd better be confident in your product.

This mirrors what we’ve seen from brands that bet early on national chains instead of slow regional rollouts. Big swings create big data.

If your product converts when sampled, consider pitching higher up the food chain (no pun intended) sooner than you think you’re “ready.”

1. Demo Like Your Life Depends On It

Amy’s Tesla road trip wasn’t scrappy theater.

It was data acquisition.

She:

• She sometimes introduced herself as the founder.

• Watched real reactions.

• Listened to objections.

• Observed what flavors moved fastest.

• Verified repeat purchase behavior.

Via DTC, she’d even call abandoned cart customers directly.

That’s founder-level obsession.

In a world obsessed with paid ads and CAC dashboards, she went analog — do the unscalable things well.

Ask yourself:

• When was the last time I personally watched someone use my product?

• Do I know why someone didn’t buy?

• Have I asked what stopped them?

Your most valuable growth lever may not be another paid ads campaign; it may be one uncomfortable conversation with a consumer.

1. Product > Marketing (But Shelf Placement Matters)

Amy said it plainly:

Marketing can spark trial. Only product earns repeat.

This echoes what we’ve seen across contemporary brands: the ones that stick don’t just win on branding. They win by making a great product.

But here’s the nuance she highlighted:

Placement plays a huge part in brick-and-mortar retail.

Launching on the bottom shelf isn’t a death sentence but it demands hustle.

Think about the MrBeast story of walking into Walmart stores to make sure Feastables were actually on shelves.

Distribution isn’t the finish line.It’s the starting gun.

Action for founders:

• Visit your stores.

• Meet managers.

• Check inventory.

• Don’t assume execution.

Retail is a living organism. Stay close to it.

1. Obsession Is Required. Loneliness Is Real.

When I asked Amy what she wishes people would ask her, she didn’t say:

“How did you scale?”“What’s your revenue?”“What’s your next retailer?”

She said:

“I wish people would really ask how I’m doing.”

Founding is disorienting.

You can be winning in business and feel like you’re failing at home. You can land retail and still lie awake at night questioning everything.

“Usually if you're doing really well in business and you're pushing really hard in that area, it feels like you're failing in other areas.” - Amy Bett

We talk a lot about resilience.

We don’t talk enough about emotional cost.

If you’re a founder:

• Build your circle intentionally.

• Find people who understand the weight.

• Don’t confuse momentum with mental stability.

And if you’re supporting a founder?

Ask the second-level question.Not “How’s business?”But “How are you, really?”

The Bigger Conversation

We’re watching consumer behavior shift in real time.

Alcohol consumption trends are changing. Functional beverages are rising. Retailers are more open to innovation. Distribution models are evolving.

But none of it matters without:

• Courage to launch

• Speed to adapt

• Willingness to be embarrassed

• Relentless customer proximity

Amy didn’t just build a drink.

She built proximity.

And proximity compounds.

If you’re a current or aspiring entrepreneur, here’s your challenge:

• Identify the tension in your own life.

• Build the replacement, not just the disruption.

• When your product is in the market, talk to 25 customers per month (at least).

• Ask what’s stopping them from buying.

• Move faster than feels comfortable.

The mountain gets built one can and one conversation at a time.

And sometimes… one night in a Tesla at a time.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In this episode of Worthy for Thirty, I had the fortune of speaking with Janine Shea, Co-Founder and COO of Primi Foods, and what unfolds is far more than a conversation about pasta.

It’s a masterclass in how founders move markets.

Primi is redefining convenience with Italian-made pasta cups that are non-GMO, preservative-free, under 300 calories, and ready in minutes. But as Janine makes clear, this isn’t about “instant food.” It’s about modernizing a legacy category without compromising values.

And that distinction changes everything.

The Real Innovation: A Point of View

One of the biggest unlocks from this conversation is Janine’s perspective on innovation:

“Don’t lead with features. Lead with a point of view.” - Janine Shea

Too many founders try to educate customers with specs, attributes, and bullet points. But transformation doesn’t happen through explanation; it happens through reframing. (Sounds familiar to my conversation with Eliza Blank, Co-Founder, The Sill. ‘Plants Make People Happy.’)

Janine shares how early on, Primi could have leaned into the word “instant.” It would have been easier. Familiar. Search-friendly.

Instead, they rejected it. Not them and what they’re building.

Why? Because “instant” belongs to yesterday’s category, associated with low quality and compromise. By refusing that label, they forced a new mental model: traditional pasta, redesigned for modern life.

It’s the same playbook used by companies like:

• Liquid Death — who didn’t sell “water in a can,” but reframed single-use plastic as absurd.

• Apple — who didn’t just improve MP3 players, but made CDs feel obsolete.

• Salesforce — who didn’t sell software features, but made on-premise servers look antiquated.

“As a founder, your main goal is to bring people from the old way of doing things into the new way of doing things. One of the ways you do that is by making the old way of doing things frankly look ridiculous.”

The Psychology of Category Change

Primi operates in a $600B convenience food ecosystem. Pasta alone is a $9B category that’s largely unchanged for decades.

Ready-to-eat meals are growing. Traditional boxed pasta is stagnant.

That gap is where opportunity lives.

Janine breaks down the tension every founder faces:

• Honor the past.

• Build for the future.

• Don’t alienate the customer.

• But don’t stay trapped in legacy thinking.

Her insight is incisive: your job as a founder is to usher people into a new world. That requires courage, especially when entrenched incumbents dominate shelf space and mindshare.

This is classic innovator’s dilemma territory. Incumbents optimize. Founders reimagine.

Values Aren’t Marketing. They’re Operational.

Primi’s non-negotiables: non-GMO, no artificial preservatives, ingredient sourcing from Italy, continuous improvement aren’t branding decisions. They’re operational ones.

Janine details how even replacing sunflower oil with coconut oil (without increasing cost of goods) was an easy call. If there’s a better way, do it.

This hits upon a broader shift in modern entrepreneurship:Consumers are educated. Social media has accelerated ingredient literacy. Distrust in legacy brands is rising. Transparency isn’t optional anymore; it’s expected.

For founders and change-makers, the takeaway is clear:

You can’t bolt values onto a product. They must be embedded in the supply chain, sourcing, and decision-making. It must permeate every facet of your business!

Happiness, Autonomy, and Leadership

Perhaps the most unexpected thread in the episode is Janine’s study of human happiness during COVID.

Quick factoid: Janine is also a certified meditation teacher, which quietly shapes how she leads, builds, and handles the pressure of early‑stage entrepreneurship.

Her conclusion?

People are happier when they are doing good, when their actions positively affect others.

That philosophy shapes how she leads:

• Giving team members autonomy.

• Avoiding micromanagement.

• Distinguishing clearly between her skillset and her co-founder’s.

It’s a reminder that culture is strategy.

When founders understand their strengths and hire or partner accordingly, they create momentum instead of friction.

Three Big Lessons for Builders

If you’re an entrepreneur or operator listening to this episode, here are three concepts to come back to:

1. Make the old way feel obsolete.If customers can comfortably return to legacy behavior, you haven’t gone far enough.

2. Lead with perspective, not product specs.Features support the story. They don’t drive it.

3. Operationalize your values.Modern consumers reward integrity — and they can smell shortcuts.

This conversation with Janine Shea isn’t about pasta.

It’s about how founders reframe categories, earn trust in skeptical markets, and build businesses that uplift rather than exploit.

If you’re building the “new way” in your industry, this episode will challenge you and sharpen you.

Listen in, and ask yourself:

What old assumption in your category or industry needs to be made obsolete?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

What happens when data meets nostalgia and storytelling becomes a growth lever?

In this episode of Worthy for Thirty, I sat down with Tom Leigh, the UK-born brand builder and fundraiser turned food entrepreneur behind Tommy Popcorn, a gourmet popcorn brand designed to give popcorn its long-overdue “craft moment.”

Tommy Popcorn isn’t built around health badges, macros, or functional claims. Instead, it’s built around bold nostalgic flavors, cinematic storytelling, and data-driven market insight tethered to a mysterious fictional character named Tommy, a popcorn-obsessed Brooklyn filmmaker from the 1950s who funded his film career through a side hustle selling popcorn.

Tom walks through how his experience in data-led marketing helped him uncover unmet demand in the U.S. snack market (whiskey-flavored and pizza-flavored popcorn), how he and his co-founders resisted the urge to rush to market, and why they chose to obsess over taste, quality, and narrative from day one.

The conversation crosses flavor development, brand world-building, fundraising realities in CPG, and why Tommy Popcorn purposely sits in the white space between indulgence and health-washed snacks. Along the way, Tom shares how experiential activations, consumer feedback, and community-driven storytelling are shaping not just the brand but its future roadmap.

This episode is a masterclass in how modern brands can use data to uncover opportunity, storytelling to build emotional connection to consumers, and discipline to scale without diluting the core values of the brand.

Real-World Business Case Studies Embedded in the Episode

• Data → Demand Creation (Amazon Search Insights)Tommy Popcorn originated from analyzing high-intent search data for flavors consumers wanted but couldn’t find, substantiating that discovery doesn’t have to start with intuition alone.

• Experiential Marketing Over Shelf PlacementThe ‘Berry Hot’ flavor activation (password-protected popcorn giveaways tied to Tommy’s backstory) shows how brands can “take over spaces” instead of competing passively on shelves.

• Brand as IP, Not Just PackagingBy not having Tommy’s face on the packaging, the brand invited consumers to co-create the character, flipping storytelling on its head. Turning it into a feedback loop rather than a fixed narrative.

• Fundraising Discipline in Early-Stage CPGTom’s anecdotes on advising other founders and restructuring raises to avoid losing control provide a candid look at capital strategy before seed and Series A. It’s part of his ‘give back’ ethos.

5 Actionable Takeaways for Founders & Operators

1. Let Data Tell You Where to Play Not Just What to Build

Tommy Popcorn didn’t start with “we want a popcorn brand.” It started with search intent, unmet demand, and whitespace analysis.Action: Before building, validate who is searching, what’s missing, and how saturated the category really is.

1. Don’t Rush to Market, Win on Taste First

The team spent months testing flavors, including hundreds (if not thousands) of taste tests, before launch.Action: If your product doesn’t over-deliver on the core experience, no amount of branding will save it.

1. Storytelling Works Best When Consumers Help Write It

By leaving Tommy intentionally undefined, the brand encourages customers to project their own ideas, creating emotional ownership.Action: Design brand narratives that are open-ended, not over-explained.

1. Choose a Strategic Middle Ground in Crowded Categories

Tommy Popcorn avoids both extremes: ultra-indulgent junk snacks and hyper-functional “better-for-you” products.Action: Look for the ignored middle where consumer demand exists, but brand leadership doesn’t.

1. Guard Your Non-Negotiables as You Scale

From in-house production to values-aligned investors, Tom is clear about what won’t change even at 100 million bags sold.Action: Define your non-negotiables early, before growth pressures force reactive decisions.

Why This Episode Matters

This conversation isn’t just about popcorn. It’s about how modern brands are built where data sparks ideas, storytelling creates loyalty, and discipline sustains growth.

If you’re building in CPG, consumer tech, or any crowded category, this episode offers a blueprint for turning insight into impact without losing your soul or north star along the way.

🎧 Listen in, take notes, and then ask yourself: where is the white space you’re not seeing yet?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

2026 begins in earnest, and many of us are thinking about goals, resolutions, and the kind of impact we’re focused on making, not just personally, but through our work, our businesses, and our communities.

In this episode of Worthy for Thirty, I sat down with Eliza Blank, CEO of The Farmlink Project and founder of The Sill, for a grounded and timely conversation about what it really means to commit to impact in the new year. Rather than chasing shiny new efforts, Eliza offers a powerful counterpoint: real impact comes from resilience, focus, and the ability to deliver consistently, when people need you most.

Remember my conversation with Rachel Doyle at Glamour Gals? Service to others is key!

As organizations face economic uncertainty, shifting donor priorities, and growing demand, this conversation feels especially relevant for anyone setting intentions for the year ahead.

Eliza shares how Farmlink is approaching 2026 with clarity and discipline, doubling down on its core mission of delivering fresh, healthy produce to food banks through the charitable food network. There are 40 million Americans, Eliza mentioned, who are food insecure. They don’t know where or when their next meal will come.

In 2025 alone, Farmlink helped distribute 150 million pounds of surplus produce to food banks across the US, serving as a reliable safety net for communities.

The Farmlink Project is a nonprofit that connects farmers with communities facing food insecurity by rescuing fresh produce that would otherwise go to waste. They move surplus food from farms to food banks and meal programs, getting nutritious food to people who need it most

What stands out most is Eliza’s emphasis on operational reliability as a form of impact. Growth matters, but only when it’s sustainable, scalable, and built on trust. This episode challenges listeners to rethink what success looks like in the year ahead and how personal and organizational goals can translate into measurable good.

5 Actionable Takeaways to Shape Your 2026 Impact

1. Make “being dependable” part of your mission

Farmlink’s focus mirrors organizations like Feeding America, where consistency and infrastructure matter as much as expansion. Eliza is a hired gun who knows how to build scalable operational systems from her time as the day-to-day CEO at The Sill.Action: Identify where your work, whether a business or nonprofit, needs stronger systems to deliver reliably before it grows bigger.

1. Optimize before you expand

Instead of reinventing the wheel, Farmlink refined what already worked and scaled it thoughtfully. This echoes companies like Patagonia, which deepened its environmental impact by strengthening supply chains before launching new initiatives.Action: Audit your core offering. What’s already working and how could you make it more efficient, strategic, or sustainable?

1. Set goals that can be counted, not just admired

The Farmlink Project’s north star of getting to “150 million pounds of fresh produce delivered” is also a measurable outcome, not a vague aspiration.Action: Translate your 2026 goals into a number, metric, or milestone that people can latch on to. If you can’t measure it, you can’t manage or share it.

1. Build partnerships that increase scale and sustainability

Farmlink’s success is rooted in collaboration across farmers, nonprofits, and logistics partners similar to models used by organizations like World Central Kitchen.Action: Look beyond solo wins. Collaborations amplify impact!

1. Treat resilience as a long-term advantage

Eliza frames resilience not as a reaction to crisis, but as a strategic choice.Action: Ask yourself: If demand doubled tomorrow, would we break or rise to the moment?

Why This Conversation Is Worth(y) to Share!

If your New Year’s resolutions include making your work more intentional and impact-focused or aligning success with service, this episode provides a rare mix of inspiration and execution. It’s a reminder that impact doesn’t always come from doing something new. Sometimes, it comes from doing the right thing better, longer, and together.

If this conversation resonated, share it with someone who’s building, leading, or rethinking with intention in 2026.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Cheers and welcome to 2026!

As we head into a new year, there’s a familiar pressure to optimize everything: bigger goals, grandiose ambition, lofty promises, and perhaps faster execution. This conversation with my dear friend, Jeff Ragovin, is a clear reminder that the work that lasts for posterity doesn’t start with perfection. It begins with people.

Jeff—founder, builder, storyteller, and the creative force behind his new show, Bounty Uncharted—joined me for a wide-ranging conversation about building in public, letting go of ego, and creating experiences that live far beyond the moment.

It’s vulnerability and self-awareness on steroids from one of the best in the business. From launching a show on the open ocean to cultivating community around a dinner table, Jeff’s work sits at the intersection of ambition and humanity. Or as we say on the show, doing good while doing well.

Bounty Uncharted is a cinematic storytelling series where fishing, food, and human connection collide. It celebrates the people, our cherished waterways, and the shared moments that bring community to life.

This episode feels like the right way to kick off 2026: humble yet hungry, curious, and deeply intentional.

5 Takeaways to Carry Forward

1. Start Before You’re Ready

What we talked about:Jeff didn’t wait to become an expert filmmaker before launching Bounty Uncharted. He learned on the fly by doing, whether on the water, in the edit room, or in real-time with his guests.

Why it matters:Many founders stall because they’re chasing readiness. In reality, readiness is earned through motion.

‘If you're not embarrassed by the first version of your product, you've launched too late.’ — Reid Hoffman

Real-world parallel:Airbnb’s first listings were far from polished. The founders learned what mattered by shipping early and iterating fast, way before they became the ubiquitous brand we know.

How to implement:

• Identify the minimum viable product (MVP) of the idea you’ve been sitting on

• Commit to one imperfect launch in Q1

• Treat feedback as fuel, not failure

• Build Around People, Not Just Outcomes

What we talked about:Whether it’s Jeff’s closed-door dinner series (10-15 people max), The Digital Fork, or a day at sea, Jeff designs experiences where the human connection is the value, not an afterthought.

Why it matters:Community compounds. Transactions don’t.

Real-world parallel:Patagonia didn’t build loyalty by chasing growth alone; they built it by standing for something (protecting the environment) and inviting customers into a shared mission.

How to implement:

• Ask: Where do people naturally gather around my work?

• Invest in one intimate, high-touch experience (dinner, roundtable, small event)

• Optimize for depth over reach

• Let Go of Ego, Keep the Vision

What we talked about:Jeff’s original idea for Bounty Uncharted evolved as the right stories showed up. Instead of forcing the concept, he let it breathe.

Why it matters:Rigidity kills resonance. Flexibility strengthens it.

Real-world parallel:Slack started as an internal tool for a gaming company. The founders paid attention when the tool, not the game, became the thing people loved.

How to implement:

• Revisit your original vision and ask what’s changed

• Listen closely to what’s working unexpectedly

• Be willing to pivot without abandoning your core values

• Treat Creative Work Like a Business and a Business Like a Craft

What we talked about:Producing a show on the ocean requires systems, teams, and contingency planning, but also trust, intuition, and taste.

Why it matters:Sustainable creativity needs structure. Scalable businesses need soul.

Real-world parallel:Nike’s success lives at the intersection of operational excellence and cultural storytelling; one doesn’t exist without the other.

How to implement:

• Identify where you’re an A-player vs. where you need outside help

• Build repeatable systems for the unsexy parts

• Protect space for creativity, even as you scale

• Create Experiences People Will Never Forget

What we talked about:First tuna catches. Shared meals. Unexpected moments. These aren’t “content,” they’re core memories.

Why it matters:People don’t remember metrics. They remember how you made them feel.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou

Real-world parallel:Apple Stores became cultural landmarks not because of square footage, but because of how people felt inside them.

How to implement:

• Look for moments of “firsts” in your work (first customer win, first launch, first event)

• Slow those moments down

• Document or label them not just for marketing, but for meaning and understanding. How can you use those moments to clue you into the continued evolution of your work?

A Thought to Carry Into 2026

We’re all building something: companies, communities, creative work, relationships. The question isn’t how big it gets. It’s how deeply it’s felt; depth vs. breadth. Feelings are the connective tissue that binds people together.

As Jeff reminded us, time accelerates. The only real leverage we have is intention: who we invite in and spend time with, what we pay attention to, and whether we choose to start, right now, without asking.

Here’s to a year of building boldly, leading generously, and creating work that stands the test of time.

🎣 Watch & FollowSubscribe to Bounty Uncharted on YouTube and experience storytelling at the intersection of food, ocean, and humanity.

📲 Stay ConnectedFollow Worthy for Thirty on Instagram for episode clips, reflections, and conversations that explore purpose-driven work.

🎧 Listen & ShareFind Worthy for Thirty on all major podcast platforms, and if this episode resonated, share it with someone who’s building something new this year.

🥂Here’s to 2026 🥂 and the work worth doing.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

A pre-Christmas / 2026 read and listen. Some inspiration to keep you thinking as we head into the new year.

In this episode of the Worthy for Thirty podcast, I sat down with Blake Niemann, the founder of Levels Protein. From humble beginnings in his Jersey City, NJ apartment in 2016 to becoming a trusted name in the supplement industry, Blake shares his insights on building a brand that prioritizes transparency and the consumer experience.

Discover how his commitment to purpose over shortcuts has led to success and learn actionable strategies for your entrepreneurial journey.

Quick bio on Levels Protein:

• Founded in 2016, Levels Nutrition, LLC (“Levels”) built its name on one thing: whey protein done right. No artificial sweeteners. No fake flavors. No fillers. Just clean, high-quality ingredients you can trust. That same standard carries through everything we make—from our best-selling whey to collagen, casein, and plant-based proteins.

• Levels has a multi-channel presence across Amazon, our direct-to-consumer website, and brick-and-mortar retailers including, but not limited to, Walmart, Target, and Costco.com.

✍️ down these key takeaways:

1. Transparency Builds Trust — and Trust Is the Real Moat

Blake’s perspective:From its founding, Levels was built on the notion that consumers are smarter than brands give them credit for. Blake didn’t just remove artificial ingredients, he removed anything that felt or sounded artificial. Ingredient names, packaging cues, and even regulatory choices (like using a Nutrition Facts Panel instead of a Supplement Facts Panel) were all intentional signals of honesty.

For Blake, transparency isn’t marketing it’s operational discipline. When you’re clear about what’s in the product, what it does, and what it doesn’t do, you reduce friction everywhere: customer service, reviews, returns, and long-term trust.

Relevant brand case: PatagoniaPatagonia didn’t win loyalty by saying they’re sustainable—they won it by showing receipts: supply chain disclosures, environmental tradeoffs, and even encouraging customers not to buy new gear. That radical honesty built trust that competitors can’t copy overnight.

How to implement:

• Audit your product or service for “hidden friction” or vague claims. If you can’t clearly explain it to a customer, it’s a liability.

• Replace marketing language with factual language. Blake avoided flashy performance claims and stuck to what was scientifically and legally defensible.

• Transparency compounds: fewer complaints, fewer returns, and stronger word-of-mouth over time.

• Consumer Experience Is the Product

Blake’s perspective:Blake views experience as everything surrounding the product, not just what’s inside the canister. From the way the seal peels off the lid cleanly, to how quickly customer service responds, to even how an email sounds, Levels is “in the weeds” of consumer feedback.

The clean-peel induction seal is a perfect example. No one was loudly asking for it, but Blake and his team knew the frustration of paper residue, messy lids, and downstream complaints. Fixing a small annoyance preemptively removed an entire slew of issues before customers had a chance to complain.

Brand case: AppleApple’s obsession with experience isn’t about specs, it’s about removing friction you didn’t even know existed. Packaging, setup, in-store help, and ecosystem design all reinforce trust and ease.

How to implement:

• Put your consumer ‘hat’ on. Walk through your product like a first-time customer. Where do they pause, get annoyed, or feel confused?

• Fix “quiet frustrations,” not just loud complaints. Blake didn’t wait for outrage, he prevented it.

• Treat customer service as a profit-protector, not cost center. Fast, human responses are remembered and reviewed.

“You don’t win by obsessing over competitors—you win by obsessing over the customer. Everything we do starts with asking how the consumer will feel.” - Blake Niemann

1. Entrepreneurship Is a Long-Term Commitment

Blake’s perspective:Blake is upfront: building a real business takes a long time. The myth of overnight success is not just wrong, it’s harmful. Levels grew brick by brick, fueled by frugality, patience, and founder accountability; no outside capital. Because it was Blake’s money on the line, every decision was intentional.

He embraces suffering as part of the deal, not as a badge of honor, but as the cost of building something durable.

Brand case: AmazonAmazon took years to become profitable, prioritizing infrastructure, customer trust, and long-term scale over short-term optics. That patience is now its biggest advantage.

How to implement:

• Plan your business as a 10-year project, not a 10-month sprint.

• Build for survivability before optimization. Blake focused first on supply chain, operations, and unit economics, not hype.

• Ignore curated social media timelines showing the perceived glitz and glamour of entrepreneurship. Keep your head down. If it feels slow, you’re probably doing it right.

• Innovation Must Serve Real Consumer Needs

Blake’s perspective:Blake resisted chasing trends, whether it was exotic flavors, flashy ingredients, or the latest supplement fad. Instead, he focused on what consumers actually wanted: clean whey, great taste, and a fair price.

Innovation at Levels isn’t about novelty it’s about relevance. If consumers didn’t care about bag-in-a-box packaging or fruit-and-vegetable flavors, Blake cut them, no matter how “differentiated” they seemed on paper.

Brand case: TeslaTesla didn’t win by adding gimmicks it won by solving real pain points: performance, charging infrastructure, and user experience, all aligned with consumer demand.

How to implement:

• Kill ideas that excite you but aren’t want the consumer actually wants. Again, put yourself in your consumers’ shoes.

• Use minimum-viable-product (MVP) thinking: launch small, learn fast, and adjust based on real behavior not internal opinions. As an old boss once said ‘spend a little, earn a little, learn a lot!’

• Innovation should simplify life for the customer, not complicate it. Innovation should never add friction to the CX.

• Iterate Relentlessly, but Only on Meaningful Signals

Blake’s perspective:Blake doesn’t chase every piece of feedback, but he pays close attention to patterns. One-off opinions don’t drive change; consistent signals do. That mindset allowed Levels to refine pricing, packaging, flavors, and even communication tone without losing focus.

Iteration, for Blake, is humility and self-awareness in action: saying when something doesn’t work and fixing it quickly.

Brand case: NetflixNetflix continuously adapts: content, UI, recommendations based on viewer behavior, not executive taste. Data-driven iteration keeps them relevant.

How to implement:

• Separate noise from signal. Look for repeat feedback across channels.

• Build fast feedback loops (reviews, customer service tickets, trial formats).

• Treat iteration as ongoing, not episodic. Blake still refines Levels years after launch.

The Big Idea for the Audience

Blake’s playbook isn’t flashy, but it’s long-lasting:

• Be frank.

• Obsess over the consumer, not competitors.

• Commit for the long haul.

• Innovate only where it matters.

• Improve constantly, leave your ego at the door.

That’s how you build a brand people trust and keep coming back to. Transparency.

Join the Worthy for Thirty community as we dive into these themes and more, offering valuable lessons for entrepreneurs looking to make their mark in any industry. Tune in to hear Blake’s story and gain inspiration for your own business endeavors.

If you enjoyed this write up, hit the ‘share’ button below.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In this episode of Worthy for Thirty, I sat down with Frankie Scanlon, founder of Gustus Vitae, a small-batch, mission-driven gourmet seasoning brand that started at a local farmers market and has grown into a community-loved staple. Frankie’s story is a reminder that you don’t need a fancy launch, deep funding, or a flashy brand strategy to build something real. You need relentless curiosity, customer proximity, and a set of core values that guide your decisions.

Need gift ideas? I highly recommend buying Gustus Vitae seasonings for Christmas or Hanukkah. They have the perfect gift sets!

This conversation is filled with lessons for founders at every stage, especially those navigating the complex transition between the energy of a scrappy startup and sustainable growth.

💡 Big Lessons & Key Takeaways

1. Get Uncomfortably Close to Your Customers

When Frankie talked about how Gustus Vitae was created by being face-to-face with customers at farmers’ markets, it echoed a truth every founder learns. You can’t innovate from inside an office.

This isn’t new, but most founders still avoid the inconvenient truth. Look at:

• Airbnb, whose breakthrough came from founders literally staying in hosts’ homes.

• Figma, which built early versions by watching designers struggle in real time.

Practical takeaway:Spend 30 minutes this week listening without defending. Ask your customers:“If you could change one thing about our product or service, what would it be?”

And don’t correct them. Just record.

2. Innovation Happens When Teams Feel Ownership

Frankie empowers his team to experiment; new blends, new packaging ideas, new messaging. That “open kitchen” approach is why their products feel fresh and alive.

Compare this to:

• Netflix, which famously encourages radical candor and decentralized decision-making.

• Duolingo, where small autonomous squads launch experiments constantly.

When people feel trusted, they stop waiting for permission and start building. Hire for talent and get out of the way!

Practical takeaway:Give one team member a “run with it” project this week—something small, but fully theirs.

3. Purpose Isn’t a Tagline. It’s an Operating System

Gustus Vitae is deeply connected to the community they serve in East LA: local creators, farmers’ markets, and food insecurity initiatives. Purpose isn’t a layer; it’s integral to the business model.

Think of:

• Patagonia, where environmental activism drives product and policy.

• Bomba’s One-for-One, which turned giving into a scalable business engine.

Customers can feel the difference between purposeful storytelling and actual purpose.

Practical takeaway:Identify a cause that intersects naturally with your business and commit to one measurable action over the next 90 days.

4. Hire for Attitude and Aptitude, Not Résumés

Frankie said it plainly: You can train skill; you can’t teach hunger, curiosity, or heart.

Founders often default to formal credentials when what they really need is:

• Someone who takes ownership like an owner.

• Someone who asks “why” more than “what.”

• Someone who wants to build, not just perform tasks.

Companies that embrace this—like Tesla, Stripe, and Notion—often outperform competitors overloaded with pedigree but lacking initiative.

Practical takeaway:In your next interview, ask:“Tell me about a time you taught yourself something difficult.”Their answer will reveal everything.

5. Optimism Is a Business Strategy

Frankie calls it “irrational optimism.”The ability to believe in your future despite the daily setbacks is what keeps momentum alive.

Calling Kass & Mike!

Founders who scaled big, whether it’s Ben Chestnut at Mailchimp, Tristan Walker, or Sara Blakely they talk about holding onto unreasonable faith long before outcomes were guaranteed.

Optimism doesn’t ignore reality; it propels you through it.

Practical takeaway:Write down the biggest challenge you’re facing. Then list three possibilities, not solutions, just possibilities.Reopening possibility is often the first step toward progress. As Luminary’s Founder, Cate Luzio famously poses, ‘What is the worst that can happen?’

🔥 Final Thought

Frankie’s journey is a reflection of most early-stage founders: start small, listen deeply, experiment often, empower your people, and stay grounded in your community.

You don’t need perfection.You need humility, curiosity, and a willingness to keep walking.

If you’re building something mission-driven—or want to—this episode is your reminder that purpose and performance don’t compete. They compound together.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Right before Thanksgiving, when we catch up with friends and families, sharing our gratitude for everything we have and experience…

In this episode of Worthy for Thirty, I sat down with Rachel Doyle, Founder and CEO of Glamour Gals, a nonprofit that’s been changing lives for nearly 25 years. What started as Rachel’s way of honoring her late grandmother has grown into a national movement that connects teens with seniors through beauty makeovers and conversation.

What makes this conversation special is how real it is. It’s not just the startup story of a long-standing nonprofit; it’s about leadership, reinvention, community, and how kindness becomes a strategic advantage. It’s the kind of talk you have with a friend who reminds you that doing good doesn’t have to be complicated, and growth doesn’t have to mean sacrificing your values. Doing good can coexist with doing well!

Rachel breaks down how she built Glamour Gals from a single idea into an intergenerational network with national and global reach, powered by teen volunteers and strengthened through corporate partnerships. Oh did I mention breakthrough storytelling?

And throughout the episode, she gives a masterclass in leading with empathy and operational excellence, a combo we need more of in a world that often celebrates either heart or hustle, but not both.

Why This Episode Hits Different Right Now

If you’ve been paying attention to the world of business lately whether it’s how companies responded post-COVID, the rise of employee-engagement burnout, or the pressure on brands to “do good” in a way that’s actually real, you’ll hear echoes of those conversations throughout this episode.

• Loneliness is at an all-time high, both among aging adults and among younger workers. Glamour Gals is a reminder that connection is still one of our most powerful tools.

• Companies are looking for ways to engage employees in meaningful service, not box-checking volunteer hours. Glamour Gals’ turnkey programs are a blueprint for what real engagement looks like.

• As tech continues to automate everything, leaders are realizing the biggest differentiator is human connection; Gary Vaynerchuk says he’s ‘long’ human connection in an impending tidal wave of automation. Glamour Gals has been leaning into that since day one.

• And in a time when many brands struggle with authentic storytelling, Rachel shows exactly how storytelling built her movement—and continues to fuel its growth. I met Rachel through SixDegrees.org’s Stacy Huston. GlamourGal is one of the non-profits that won a spot in their ‘Purpose, Produced’ campaign.

This episode is a reminder that doing meaningful work isn’t about the perfect plan. It’s about consistent action, community, and the courage to start. Create the parachute on the way down or build the plane — either way, you’re going to find a way to land.

‘What’s the worst that can happen?’

Top Takeaways

1. Kindness is scalable when you design for it.

Glamour Gals succeeds because it gives teens a clear, structured way to make an impact. Kindness becomes repeatable when there’s a plan.

2. Intergenerational connection solves real problems.

Loneliness is an epidemic among seniors, employees, founders, everyone. Glamour Gals’ approach is a model for how simple rituals can create deep connection for everyone.

3. Corporate partnerships aren’t just about funding they’re about culture.

Companies want meaningful employee engagement, and nonprofits need sustainable support. The best partnerships treat service as a culture builder, not a photo op. There are human resource metrics to back it up, too!

4. Technology doesn’t replace humanity, it enables it.

From COVID pivots to scaling chapters, Glamour Gals used tech to deepen connection, not dilute it. It’s a reminder to build tech around human needs, not instead of them.

5. Leadership is a series of calculated risks.

Rachel’s story shows that great leaders don’t wait for perfect conditions—they move, adapt, and build community as they go.

Action Steps for the Listener

Whether you’re a founder, employee, parent, or someone trying to make your corner of the world a little better, here are ways to take this episode from inspiration to action:

1. Do one small thing to reduce loneliness this week.

Call an older relative. Visit someone in care. Text a friend you haven’t checked in on. It counts.

2. If you’re part of a company, pitch a service program.

Use Glamour Gals as an example: turnkey, structured, high-impact. Propose a pilot program or volunteer day that actually builds connection. Rachel has a tons of ancedotes from Glamour Gal alumni who are making a difference at Fortune 1000 companies TODAY!

3. Audit your culture for connection gaps.

Ask yourself: Where is my team or community feeling isolated? Then create one ritual—weekly check-ins, peer mentors, shared stories—to strengthen bonds.

4. Use technology to free up time for human moments.

Look for one task you can automate or streamline so you can use that energy toward relationships, creativity, or service.

5. Send one bold email.

A partnership ask. A mentor request. A “here’s what I’m building, can you help?” moment. Rachel built a movement by sending that email again and again. Again ‘What’s the worst that can happen?’

Why This Episode Matters

At its core, this conversation is a reminder of something we all need:People need people. Community is a strategy. And kindness is not soft—it’s powerful.

In a business world obsessed with scale, efficiency, and metrics, Rachel reminds us that connection is still the highest-leverage play—for nonprofits, companies, and individuals alike.

This episode is for anyone trying to build something with purpose. Anyone trying to make their team feel more human. And anyone who just needs a reminder that the things we do with heart and passion are the things that are set up to last.

If you found value in this conversation, share the episode with someone you think would love it—or someone who might need a reminder that small acts really do create big change.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

🎙️ Purpose-Driven Profits: The ANDI Brand’s Blueprint for Doing Good While Doing Well

🚀 Introduction

Welcome back to the Worthy for Thirty podcast. If this is your first time here, welcome! I am your host, Eric Tash.

We talk a lot about scaling, funding, and product-market fit, but what about the core “why” that truly sustains a business through the inevitable challenges? Today, we’re diving deep into the story of a brand that defines doing good while doing well: The ANDI Brand, founded by Andrea Weinberg.

The ANDI Brand isn’t just about beautifully designed, functional bags; it’s a masterclass in purposeful iteration and building a company on the bedrock of human connection and sustainability.

Andrea’s journey, spanning over a decade, offers concrete lessons on how to stop chasing fleeting trends and instead, focus on creating products that truly serve a purpose and last. If you’re wrestling with balancing your mission with your bottom line, this episode is your blueprint.

I. The Birth of a Purpose: Chasing Adventure, Not Immediate ROI

• The Problem/Opportunity: Andrea didn’t start with a spreadsheet; she started with a desire to create a genuinely purposeful product. Her goal was to design for adventure and functionality. Versatility meets fashionable, meets durability. (Say that 3x fast).

• Actionable Insight for Founders: A key piece of advice from her mentors was not to expect immediate financial success. This reframed her journey from a sprint to a marathon of exploration.

• Case Study Connection: This echoes the early days of Patagonia. Founder Yvon Chouinard initially focused on making the absolute best climbing gear, driven by a passion for the environment, allowing purpose and quality to lead the way before aggressive scaling.

• The First Hurdle (Actionable Challenge): Finding a manufacturing partner who would collaborate on a novel vision, like her initial waterproof handbag, required persistence. Andrea’s takeaway: Don’t be afraid to knock on 100 doors; you only need one to open.

II. The Discipline of Purposeful Iteration: Quality as the Core Mission

• The ANDI Brand Example: The signature tote bag went through 68 iterations over 10 years. This is the non-glamorous, high-discipline work that underpins “doing well.”

• Actionable Insight: Prototype to Learn, Not to Launch. Since Andrea didn’t know design, she used tactile experimentation (e.g., duct tape prototypes) to immediately translate her functional vision into a tangible object. This allowed her to get physical feedback from potential users and manufacturers long before committing to a final design. For non-designer founders, your prototype is your most essential research tool.

• The Founder’s Advantage: A lack of formal training often comes with a lack of preconceived suggestions. Andrea was free to approach factories with a unique, user-driven concept rather than being held back by traditional industry practices or design dogma. Your “outsider” perspective can be a powerful source of innovation if you validate it relentlessly through iteration. Reminds me of my conversation with Marcin & Amit at Mission Craft Cocktails :).

• The Tension Point: Andrea’s belief is crucial: Mission matters, but quality is the core. If your product doesn’t meet a need effectively, the mission is irrelevant to the customer.

• Case Study Connection: Think of Tesla’s early focus. Their mission is sustainability, but the reason people buy the cars is because they are high-performance, quality vehicles. Quality validates the mission. Founders, never let your mission be an excuse for a mediocre product.

III. Human Connection: Your Most Valuable Business Asset

• The Counterintuitive Insight: Andrea emphasizes overcoming the fear of reaching out. Meaningful collaborations and opportunities often come from unexpected places—from a cold email to a chance encounter.

• Real-World Example: Andrea’s year of “van life” reinforced the profound insights and enriching relationships that come from engaging with strangers. This translates directly into market research and authentic brand building.

• Actionable Tip: Schedule “Reach Out” time. Make a list of three people you admire (mentors, potential partners, customers) and send them a brief, thoughtful email or LinkedIn message this week.

• Case Study Connection: This aligns with the “Community First” models of brands like Lululemon (building a brand through yoga instructors and ambassadors) or Airtable (growing by empowering individual users and developers to evangelize the product). Your network is your advisory board and your early market.

IV. The Sustainability Pivot: From Afterthought to Cornerstone

• The Evolution: Sustainability was not her primary focus at the start. It became a non-negotiable commitment as she recognized the environmental impacts of consumerism.

• The Mission Alignment: The philosophy of “doing more with less” became central. This translates into products designed for longevity and versatility, fighting fast fashion/disposable culture.

• The Deeper Dive: Her commitment deepened through collaborations with scientists and a focus on textile waste and upcycling. Sustainability is now a source of innovation, not just a cost center.

• Case Study Connection: Look at Allbirds. They didn’t just use one sustainable material; they made sustainable innovation their core differentiator (wool, eucalyptus, sugarcane) to disrupt a massive industry. How can your mission drive radical innovation in your product?

V. Navigating Uncertainty: The COVID Re-evaluation

• The Challenge: Like many founders, Andrea faced significant shifts like consignment deals, supply chain shocks, and the pandemic. She had to pivot quickly without losing sight of the business and its objective of producing a great, long-lasting product that can be used for multiple occasions.

• The Actionable Response: The period of uncertainty forced her to step back and re-focus on the brand’s core mission and the evolving needs of her customers. This wasn’t a time for panic; it was a time for strategic recalibration.

• Key Takeaway: Adversity doesn’t define your mission; it tests it. If your purpose is genuine, it provides the North Star needed to pivot successfully.

🎯 Conclusion & Key Takeaways

The journey of Andrea Weinberg and the ANDI Brand offers compelling and actionable lessons for every founder: The path to doing good is the path to doing well, but it demands discipline, connection, and a relentless focus on quality.

Here are the Three Core Action Items to implement this week:

• Embrace Iteration: Don’t chase perfection; embrace continuous improvement. What is the “duct tape prototype” you can build today?

• Activate Your Network: Reach out to someone you admire or a potential collaborator. Human connections are your cheapest and most valuable growth hack.

• Validate Your Mission with Quality: Ensure your product’s performance is so exceptional that your mission becomes the bonus.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

How to Build a Purpose-Driven Brand That Disappears Off the Shelf

In a crowded market full of fleeting trends and artificial flavors, how do you build a product that commands premium quality, which correlates with deep, immediate customer loyalty?

Meet Amit and Marcin, the founders of Mission Craft Cocktails. They aren’t career bartenders or spirits industry veterans; they are simply two friends who saw a massive quality gap in the $1.8 billion Ready-to-Drink (RTD) cocktail category. Their solution wasn’t just to make a better product—it was to build a better business model, making social impact a core financial pillar of their company.

In this powerful episode on the Worthy for Thirty podcast we dive deep with the Mission Craft Cocktails founders to uncover the non-negotiable business strategies that scaled their award-winning, quality-first, and mission-driven brand. This isn’t just a story about cocktails; it’s a masterclass in market disruption and building a sustainable give-back model. Make this clear and concise

The founders ‘why’ is more impactful than the ‘how.’ Marcin and Amit’s upbringing and being immigrants to the U.S. made this mission even more intrinsic to the brand.

1. The ‘5% Revenue’ Strategy: Turning Purpose into a Non-Negotiable COGS

Most companies that donate use a percentage of profit—a figure that fluctuates and can be easily zeroed out in lean times. Mission Craft Cocktails flipped the script by dedicating 5% of all top-line revenue to local food banks.

• The How: By baking the 5% donation into their pricing and financial model from day one, they treated “impact” as a fixed, non-negotiable Cost of Goods Sold (COGS). This provided immediate transparency and confidence to their supply chain, partners, and customers.

• 🔑 Takeaway: Do not treat your social mission as a marketing budget or a variable expense. Integrate your purpose into your financial structure. This approach drastically increases the trust currency of your brand, as customers know their purchase guarantees a tangible result (e.g., they provided over 26,000 meals in 2023 and have now exceeded over 600K meals donated in partnership with Feeding America. 🤯

• Relatable Example: Similar to Patagonia dedicating 1% of its sales to environmental causes, making the commitment public and fixed creates an unparalleled competitive moat based on ethics.

2. The Outsider Advantage: Using Maniacal Focus to Disrupt Quality

Amit and Marcin are self-proclaimed “outsiders” to the spirits world. Instead of learning industry shortcuts, they focused relentlessly on solving the consumer pain point: poor quality in RTD cocktails.

• The How: They benchmarked their products not against other bottled drinks, but against the gold standard of high-end bar cocktails. This required two years of R&D to perfect using only locally-sourced California ingredients and authentic spirits (like Tequila from Jalisco, Mexico), refusing to use artificial stabilizers or flavors.

• 🔑 Takeaway: When entering a competitive, entrenched market, don’t just innovate on price or packaging—innovate on core quality that competitors have neglected due to legacy processes or institutional inertia. An outsider’s perspective often sees the simplest, yet most critical, area for improvement.

• Relatable Example: Think of Warby Parker (optical industry) or Dollar Shave Club (razor industry). They weren’t constrained by established distribution or manufacturing methods, allowing them to deliver superior value and convenience where incumbents were comfortable.

3. Proceduralizing Authenticity for Scale

The challenge of any artisanal product is maintaining integrity when scaling from a small kitchen batch to large-volume bottling. Mission Craft Cocktails had to ensure the complex flavor profile of a cocktail like the Mai Tai remained perfect in a 5,000-liter vat.

• The How: They invested significant time in reverse-engineering their complex recipes into repeatable, industrial processes that strictly preserved the integrity of the fresh ingredients (like lime juice and locally-sourced orange liqueur). This required intense vendor vetting and a deep understanding of preservation science.

• 🔑 Takeaway: Successful scaling is predicated on turning art into science. For executives, this means proceduralizing your core differentiator (be it service, quality, or speed) so that it survives the transition to mass market. Authenticity must be defined by process, not just intent.

• Relatable Example: The entire history of Starbucks is a lesson in scaling an artisanal “third place” coffee experience globally while attempting to maintain procedural quality standards for the perfect espresso shot.

4. Leveraging Third-Party Validation to De-Risk Partnership

When entering a market without existing brand recognition, external validation—like winning major industry awards—is crucial for accelerating trust among retailers and distributors.

• The How: Marcin & Amit secured prestigious Double Gold awards for multiple products (Margarita, Mai Tai, Old Fashioned) early in Mission Craft Cocktail’s launch phase. They then use this objective critical acclaim, combined with their strong give-back mission, to secure immediate deals with major national retailers (like Total Wine & More).

• 🔑 Takeaway: For a disruptive product, awards and endorsements are not just for marketing; they are essential due diligence tools for your partners. Invest in seeking high-status validation to drastically reduce the perceived risk of stocking or distributing your novel product.

• Relatable Example: The early success of YETI coolers was driven less by direct-to-consumer marketing and more by winning endorsements from professional fishermen and outdoor guides, lending instant, credible authority to a premium-priced product.

5. The Dual-Customer Focus: Serving the Consumer and the Community

A purpose-driven business successfully recognizes and markets to two distinct “customers”: the individual consumer making the purchase and the community benefiting from the purchase.

• The How: Mission Craft Cocktails’ marketing effectively speaks to both needs: convenience and quality for the drinker, and direct social impact (meals funded) for the socially-conscious shopper. This dual narrative completely changes a discretionary, transactional purchase into a values-based, repeatable act of giving.

• 🔑 Takeaway: Design your product experience and marketing to explicitly communicate the impact metric (meals funded, trees planted, etc.) rather than just the donation percentage. This engages the customer as a collaborator in the mission, drastically improving retention and word-of-mouth growth.

• Relatable Example: Bombas socks, with their “one pair purchased = one pair donated” model, built an enormous brand around the dual satisfaction of receiving a high-quality product while actively addressing homelessness.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

For most of us, leaving a 20-year career as a senior leader in global banking with stops at renowned institutions like JP Morgan and HSBC sounds like an overwhelming, terrifying risk.

But for Cate Luzio, the founder and CEO of Luminary, it was simply the next logical step. Luminary is a gender-inclusive community and platform that has grown from a single 25,000 sq ft physical space in New York into a global network with members in over 30 countries.

In a frank interview on the Worthy for Thirty podcast, Cate shared the vital mindset shifts, non-negotiable business principles, and leadership strategies that allowed her to make the leap and build a thriving, impactful business.

If you’re standing on the precipice of leaving your stable job to pursue your big idea, or if you’re an entrepreneur looking to grow your impact, these takeaways from Cate are indispensable.

1. The Power of the Mentor’s Challenge: “Why Not Me?”

Cate’s pivot didn’t start with a burning entrepreneurial vision; it started with a powerful conversation. A mentor challenged her to define what she wanted to do next after nearly two decades in finance. This moment of reflection shattered the myth that an entrepreneur must always be born, not made.

The mentor’s advice served as a blueprint for minimizing risk and reframing the unknown:

• “What’s the worst that can happen?” (You can always go back.)

• “You always have your reputation, relationships, and resume to lean back on.” (Your past experience is your safety net.)

• “You’re going to learn a hell of a lot in the process.” (The experience is the ultimate reward.)

Cate realized that if she could build or rebuild businesses inside massive corporations (which she did at JP Morgan and HSBC) aka being an ‘intraprenuer’, she could certainly build her own. Entrepreneurship, in this context, is simply taking an intrapreneurial spirit and applying it to your own company.

“I think I kind of approach so much of my life professionally, what’s the worst that can happen? I’m going to take the jump, and if it doesn’t work out, I’ve learned a lot in the process.” - Cate Luzio

1. Your Business Plan is Your North Star

Many founders get obsessed with a product idea but fail to do the foundational work. For Cate, a sound, strategic business plan is non-negotiable. She stresses that if you want to build a sustainable, scalable, and profitable business, you must lock down these fundamentals:

Salient & Actionable Takeaways for Aspiring Founders

• Focus on the Market You’re Capturing, Not the Total Size: Don’t just brag about a “$10 billion market.” Detail the specific customer segment you are going after, the problem you are solving, and the revenue you can realistically attract.

• Master Your Financials from Day One: Your financials are your key to success. You must have a fundamental understanding of when you will break even and become profitable. If you need to raise capital, know exactly how you will deploy those funds. Hint: watch ‘Shark Tank’ to know what I mean.

• Conduct a SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats): This one-page exercise is crucial. It forces you to look at the potential headwinds and tailwinds of your business, ensuring you have a realistic perspective before you launch.

• Identify Your Competitors (They Exist): Do not assume you have no competitors. If you have the best product or service, you will quickly have copycats. Be aware of your landscape and plan for “co-opetition.”

• The Path to Scale: Leadership by Delegation and Debate

You can’t scale an enterprise by being everywhere at once. Cate’s key to scaling herself from a single founder to a leader impacting thousands was a focused approach to team building and innovation.

• Make Your A’s A+s, and Delegate the C’s: Cate’s “superpower” is her memory and sales ability. She focuses on her strengths (sales, people leadership, B2B enterprise) and strategically hires team members to handle areas where she not as great, such as digital marketing or operations.

• Challenge Your Team to Challenge You: The founder should not be the sole source of ideas and innovation. Cate has created an environment where team members know they are encouraged to debate decisions and push back. Luminary Live, the company’s successful on-the-road experience, was an idea that came directly from her team.

• Prioritize Impact as a Daily Win (The Small W’s): While financials matter, the headline success for Luminary is impact—the number of lives touched and businesses served. Success isn’t just a massive revenue swing; it’s the smaller, cumulative wins:

• A great meeting leading to an enterprise client renewal.

• Connecting one member to their future co-founder.

• Providing community to someone navigating a major career change.

• Building the Future: Luminary’s Roadmap

Cate’s mission is to keep creating space at the table for everyone. This includes a forward-looking roadmap that leverages strategic partnerships to amplify impact:

• Fellowship Programs: The recent launch of a fellowship program with Marshalls, offering grants and full Luminary membership with no strings attached, shows a commitment to directly funding and supporting entrepreneurs.

• New Areas of Impact: A partnership with Under Armour aims to prepare collegiate athletes for their professional lives, underscoring the value of athletic skills (teamwork, leadership, resilience) in the workforce.

• Creating Space: The Golden Rule of Community Building

Luminary’s core mission goes beyond a physical office or digital content; it’s about solving a universal human discomfort: the feeling of not belonging. Cate shared a profound insight that many people, especially in new environments, worry there isn’t “room at the table” for them. Luminary’s success is built on intentionally eliminating that barrier through a culture of radical inclusion.

• Eliminate Application Barriers for Self-Selection: Luminary is open to all genders and requires no application to join. This approach is based on the philosophy that true community should be self-selected and welcomes those who are actively seeking connection, reinforcing the “what’s the worst that can happen?” mindset. A community that aligns to Cate and her team’s vision and core, fundamental values.

• Make Inclusion Your Core Tagline: The company’s original tagline, “Come sit at our table,” directly addressed the fear of exclusion. Your mission statement should clearly communicate that your business is a safe, welcoming place, setting the expectation for how members should treat each other (the Golden Rule).

• Empower Your Employees as Community Equals: Treat your team members and your paying members as equals. When employees feel fulfilled, challenged, and supported, they naturally mirror that supportive culture back to the community, strengthening the foundation of the entire ecosystem.

Cate Luzio’s story is a reminder that entrepreneurship is an act of execution, not just ideation. It’s about tying and using your professional experiences to make your vision a reality, getting ruthlessly candid about your business plan, and assembling a team that pushes you to be better.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

We’ve all heard the stats: women receive a disproportionately small slice of venture capital funding. Despite continuously proving their acumen and driving innovation, female founders often hit a wall when it comes to securing the capital and resources needed to scale. Enter Fierce Foundry, a groundbreaking FemTech venture studio on a mission to change the narrative.

In a recent episode of the Worthy for Thirty Podcast, I sat down with Fierce Foundry’s co-founders, Melissa Wallace and Katie Schuele. Their conversation uncovered not just a compelling business model, but a movement committed to giving the means to female entrepreneurs and solving critical health gaps for women globally.

(And this was the 2nd attempt to record. 1st time was marred by technical difficulties.)

If you’re an aspiring founder, an investor looking for impact, or simply passionate about the future of women’s health and entrepreneurship, this episode is a must-listen.

Key Takeaways & Actionable Insights from my conversation with Melissa & Katie:

• The Power of the Venture Studio Model for De-Risking Innovation:

• Fierce Foundry isn’t just an investor; it’s a co-founder. They operate as a venture studio, meaning they ideate, build, and launch companies alongside founders from “idea to exit.” This hands-on approach provides deep operational support, significantly de-risking early-stage ventures.

• Actionable for Founders: If you’re struggling to find the right co-founder or need more than just capital, explore venture studio models in your industry. These partners bring expertise, network, and infrastructure, allowing you to focus on your core innovation. Think of it like a highly specialized accelerator combined with a co-founder.

• Contemporary Reference: Companies like Idealab (a classic venture studio) or newer models like Atomic (which has launched multiple successful tech companies) demonstrate the power of this build-and-scale approach, reducing the typical startup failure rate by embedding expertise from day one.

• Addressing the “Warm Intro” Disadvantage:

• Melissa and Katie highlighted how traditional VC often relies on warm introductions, which disproportionately disadvantages female and underrepresented founders who may not have access to existing networks. Fierce Foundry actively breaks down these barriers.

• Actionable for Founders: Don’t wait for the “warm intro.” Be proactive. Attend industry events (virtual and in-person), engage on LinkedIn, and genuinely connect with people who can offer advice or open doors. Your network is built, not found. Fierce Foundry offers regular bootcamps and co-working events specifically to foster these connections—seek out similar opportunities.

• Contemporary Reference: The rise of platforms like Built In or even niche Slack communities for founders shows that “cold outreach” done strategically can be incredibly effective when combined with genuine value and clear communication.

• “Zero to One” – The Unsexy but Critical Work of Building:

• The co-founders stressed the immense effort required to get a company from “zero to one”—the foundational work before scaling. This involves everything from market validation and regulatory navigation to team building and initial product development.

• Actionable for Founders: Embrace the grind. Don’t skip foundational steps. Test your assumptions rigorously, talk to potential customers constantly, and be prepared for iterative learning. As Eric Ries preaches in “The Lean Startup,” validated learning is paramount.

• Contemporary Reference: Even massively successful companies like Airbnb famously went door-to-door to photograph listings in their early days, proving that successful “zero to one” isn’t always glamorous, but it’s essential. Do the unscalable well!

• Defining and Dominating a Niche (FemTech):

• Fierce Foundry’s laser focus on FemTech allows them to build deep expertise, identify overlooked opportunities, and leverage a powerful network specific to women’s health.

• Actionable for Founders: Instead of trying to be everything to everyone, identify your specific niche. Who are you serving? What unique problem are you solving? Deep expertise in a smaller market can lead to outsized returns and clearer competitive advantages.

• Contemporary Reference: Look at the explosion of “vertical SaaS” (Software as a Service) companies—like Toast for restaurants or Veeva for life sciences—which proves that specializing in a specific industry’s pain points can lead to billion-dollar valuations.

• “No, Not a VC!” – The Strategic Capital Advantage:

• Melissa and Katie clarify that Fierce Foundry is not a traditional VC firm. While they do invest, their model is about providing strategic capital and operational support. They seek investors who understand this long-term, hands-on approach.

• Actionable for Investors: Consider models beyond traditional venture capital. Venture studios offer a different risk/reward profile, often with a more active role and a focus on building robust companies from the ground up, rather than simply writing checks. This can be particularly appealing for family offices or impact investors.

• Contemporary Reference: The growth of “smart money” investors who bring more than just capital (e.g., industry expertise, strategic partnerships, operational guidance) reflects a broader trend of valuing comprehensive support over just financial injection.

• Reversing Medical Data Bias

• The Statistic: Women spend an average of 25% more of their lives in poor health or with a disability compared to men, which translates to a potential loss of $1 trillion in global GDP annually by 2040 (as cited by McKinsey and the World Economic Forum, and reflected in Fierce Foundry’s mission). This disparity is largely due to historical exclusion from research and gender bias in medicine.

• The Fierce Foundry Example: Fierce Foundry is tackling this by building companies like Dove, which is developing an AI-driven tool to provide better, more personalized early diagnostics for diseases, particularly focusing on conditions like dementia, which affects women at a significantly higher rate than men.

• Building a Network and Asking for Help:

• A recurring theme was the importance of outreach and asking for assistance. “If you ask for help, people will help you.”

• Actionable for Everyone: Don’t be afraid to reach out! Whether you’re a founder seeking advice, an investor looking for deals, or just trying to expand your professional circle, genuine curiosity and a clear “ask” can open many doors.

• Contemporary Reference: LinkedIn isn’t just for job searching; it’s a powerful tool for professional networking. Personalize your messages, demonstrate you’ve done your homework, and clearly state why you’re reaching out. The worst they can say is no. Or why not try Boardy.Ai?!

The Future is Female (and Fierce)

The work Fierce Foundry is doing is not just about financial returns; it’s about social impact and rebalancing a historically imbalanced ecosystem. By building and scaling solutions for women’s health, they are addressing critical needs and proving that investing in female founders isn’t just good for women—it’s good for business, and it’s good for the world.

This episode is available on all podcast listening platforms!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

I sat down with Stacy Huston, the Executive Director of SixDegrees.org, and it was one of those talks that completely re-shapes how you think about business, purpose, and impact. Stacy and the Six Degrees team have already found it, and they’re showing everyone how to make it happen.

A New Model for Corporate Social Responsibility

Stacy talked about how the non-profit world is moving beyond the traditional "check-in-the-box" approach to corporate social responsibility (CSR) and into something much more powerful: a model of "hyper-local philanthropy." It’s not just about donating a lump sum to a national charity. It's about empowering businesses to make a real, tangible impact in their own communities. The ‘pie’ of money is not getting bigger year over year — more non-profits are being launched while the donation dollars stay stagnant or declining.

How can you break through the noise?

Think of it like this:

• Beyond the "Big Brand" Mentality: Instead of a company like Starbucks simply donating to a large, global foundation, Stacy and her team work with brands to create tailored, local initiatives. Imagine a Starbucks store in a specific neighborhood partnering directly with a local youth center, not just financially, but by having employees volunteer, host events, and become part of the community fabric.

• The Power of Storytelling: A key part of SixDegrees.org's strategy is helping non-profits tell their stories. This isn't just fluffy marketing; it's about making the impact visible and emotional and breaking through the media algorithms. Businesses like Bell Bank have partnered with Six Degrees to create content that highlights the good their CSR efforts are doing on the ground. This not only inspires other businesses, but it also creates a strong, authentic brand story that resonates with customers far more than a generic ad campaign.

• Advertising Week and the Power of Purpose: Stacey highlighted the work SixDegrees.org is doing with Advertising Week on a new initiative called "Purpose, Produced." It’s a groundbreaking program where they've paired a group of deserving non-profits with some of the world's top advertising agencies to create full-scale, pro-bono marketing campaigns. The goal is to give these small organizations the kind of high-level brand exposure that's typically reserved for major corporations.

• Amplifying Grassroots Causes: Sixdegrees.org focuses its efforts on small, community-based non-profits, specifically those with less than $3 million in revenue. Their mission is to empower these organizations that are often overlooked by larger funders and to help them scale their impact by giving them a powerful platform. Their focus is on four key areas: youth empowerment, justice and equality, sustainable environments, and emergent issues.

• Purpose as a Product: Stacy mentioned how businesses are starting to realize that their core product or service can be a tool for good. This is similar to what we're seeing from companies like Patagonia, where environmental leadership is built into the business model itself, or TOMS, which birthed the "buy one, give one" model. SixDegrees.org helps companies find that unique way their business can be a force for positive change. Again, doing good WHILE doing well :).

The Six Degrees Origin Story

If you're wondering where the name comes from, it's all thanks to Hollywood icon Kevin Bacon. He founded SixDegrees.org in 2007 on the principle that everyone is in need of human connection and that we can all be "celebrities for our own causes." The idea, of course, plays on the popular "Six Degrees of Kevin Bacon" game. Kevin reframed the game and turned it into a powerful, global movement for good. He's still actively involved as the organization's chair, using his unique platform and celebrity to champion the work of grassroots non-profits.

This episode was a total wake-up call. It's not about being a giant corporation to make an impact; it's about being strategic, authentic, and connected to your local community. I left the episode feeling so motivated to think differently about how my own work can contribute. You should definitely check it out and see what you think.

To learn more about their mission and programs, visit SixDegrees.org

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

School is back! And if you love being a student then you’ll love this episode!

For any entrepreneur or investor, the story of O2 Hydration is a masterclass in building a brand with both purpose and a powerful market strategy.

In a recent interview I had with co-founder Dave Colina, he shared the unfiltered journey from a side project born of personal necessity to a thriving CPG (Consumer Packaged Goods) brand. His story is a powerful reminder that a strong "why" and a deep connection with your community can be one of the most valuable assets a company can have.

Key Takeaways for Entrepreneurs and Investors

• The Power of a "Why": O2 Hydration was founded on a personal need for a healthier alternative to sugary sports drinks. This authentic origin story created a mission-driven brand from day one, which resonated deeply with a specific audience—the CrossFit community. The lesson here is that a business built on a genuine need or passion is often more resilient and relatable than one built on a trend.

• Community is Your Moat: While many brands focus on product differentiation, O2 Hydration found its true competitive advantage in its community. By adopting a "channel-first" marketing strategy, the brand's early growth was fueled by partnerships with local gyms. This allowed them to build a loyal customer base and drive online sales through a powerful word-of-mouth network, proving that a dedicated community can be a more effective barrier to entry than any single product feature.

• Values Are Your North Star: Dave shared that O2 Hydration's core principles—honesty, humility, and hustle—are more than just buzzwords; they are printed on every can and guide major business decisions. This commitment to values was most apparent during the COVID-19 pandemic when they launched the "Stay for May" campaign, offering gift cards to gym members who kept their memberships active. This act of "doing good" not only helped their community but also led to a significant boost in online sales, demonstrating that a commitment to positive social impact can be a powerful business driver.

• The Path to Retail is a Marathon, Not a Sprint: A common mistake for early-stage CPG brands is entering the retail market too soon. Dave advises that a brand should aim for strong brand awareness and at least $10 million in revenue before making this leap. His experience highlights the importance of mastering product marketing, positioning, and packaging before scaling to a wider audience, ensuring that your brand is ready to compete on a larger stage.

• Positioning is the Real Differentiator: While O2 Hydration’s initial product was differentiated by its oxygen-infusion technology, the company found more success by leaning into its clean, low-sugar, and great-tasting qualities. Dave emphasizes that a brand's moat is often created through marketing and positioning, not just the product itself. The ability to tell a compelling story and position your product correctly is what truly sets you apart in a crowded market. We live in a fragmented world — how will you break through?

• Learn and Adapt Quickly: The entrepreneurial journey is full of unknowns. Dave's advice to new entrepreneurs is to learn as fast as possible, seek out mentors, and surround yourself with a peer network. He co-founded CPG FastTrack, an online community that helps early-stage entrepreneurs get qualified advice and build their networks. This reinforces the idea that an agile mindset and a willingness to learn are crucial for navigating the challenges of building a successful business. It also reinforces the ethos of ‘doing good while doing well.’

The full episode is available on your favorite podcast listening platform.

Let me know what insight, tip, or advice Dave shared resonated with you.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Are you a founder navigating the choppy waters of startup growth or a senior executive at the helm of a well-established company?

In today's rapidly evolving business landscape, the ability to lead with courage and clarity is more critical than ever. WeGotThis.org’s Founder (show friend and supporter) Elissa Kalver and I recently sat down with Ryan Berman (part of my ‘Worthy for Thirty is in LA’ series), founder of Courageous, a consultancy that helps Fortune 500 companies unlock their "courageous quotient," to extract vital lessons for leaders like you.

Check out and pre-order Ryan’s upcoming book, Headamentals.

This episode is a must-listen primer for anyone looking to build resilient teams, foster genuine connections, and drive meaningful impact.

Found below, I’m breaking out what I believe are salient takeaways from our conversation, complete with contemporary examples and concrete action steps to help you lead more courageously:

1. Cultivate a Shared Purpose Beyond Profit

In an era where employees, especially the younger generation, seek more than just a paycheck, a clear, shared organizational purpose is your North Star. As Ryan emphasizes, this purpose unites your team and fuels their passion.

• Contemporary Example: Patagonia's unwavering commitment to environmental activism isn't just a marketing ploy; it pervades its business model and resonates profoundly with its customer base and employees, making it a purpose-driven powerhouse.

• Action Step: Beyond your mission statement, clearly articulate the "why" behind your organization's existence. In your next all-hands meeting or ELT meeting, dedicate time to discuss how each team's work contributes to this larger purpose, making it tangible and personal for everyone.

2. Build Transparent Teams that Embrace "Tough Love"

Courageous leadership demands clear and honest communication, even when it's uncomfortable. Creating an environment where constructive feedback is not only accepted but encouraged is vital for growth and problem-solving.

• Contemporary Example: Netflix's culture of "radical candor" is a well-known example. While sometimes intense, this direct feedback loop is designed to accelerate individual and organizational learning, ensuring issues are addressed swiftly and effectively.

• Action Step: Implement a "feedback Friday" or a dedicated "courageous conversations" slot in your weekly leadership meetings. Encourage leaders to share one piece of constructive feedback they've received and one they've given, modeling the behavior for their teams. And make sure the feedback is shared throughout the company.

3. Strategically Invest Your "Courage Currency"

You can't be courageous all the time, nor should you try. Ryan advises identifying a few critical moments where leaning into discomfort and making a bold decision will yield the most significant impact.

• Contemporary Example: When Satya Nadella took the helm at Microsoft, he made the courageous decision to pivot away from a "Windows-first" mentality to a "cloud-first, mobile-first" strategy, alienating some traditionalists but ultimately revitalizing the company's growth. This was a strategic investment of courage in a key moment.

• Action Step: Identify one major strategic decision or challenge your organization faces this quarter. As a leadership team, pinpoint where a courageous, unconventional approach might break through stagnation, then allocate your focus and resources to that specific "courageous moment."

4. Lead with Authenticity to Avoid Transactional Relationships

In a world increasingly fatigued by corporate speak, genuine leadership stands out. If employees don't trust their leaders, the relationship quickly reduces to a purely transactional exchange, stifling innovation and loyalty.

• Contemporary Example: Many admired tech leaders, like HubSpot's co-founders, are known for their transparent communication, often sharing personal struggles and learnings, which fosters a deep sense of trust and loyalty among their employees.

• Action Step: Share a personal learning or challenge you've recently overcome in a team communication or leadership meeting. Demonstrate vulnerability and authenticity, inviting others to connect with you on a human level rather than just a professional one. EQ > IQ!

5. Embrace Continuous Adaptability and Evolution

The only constant in business is change. Leaders must act as "detectives," constantly examining and re-examining strategies, remaining flexible, and adapting swiftly to new information and market shifts.

• Contemporary Example: Companies like Amazon exemplify continuous adaptation, constantly experimenting with new services and technologies (from e-commerce to cloud computing, and now AI) and quickly pivoting away from what doesn't work, maintaining their market leadership.

• Action Step: Dedicate 15 minutes weekly to scan industry trends or disruptors outside your immediate niche. Challenge your team to identify one potential future shift that could impact your business and brainstorm proactive steps, fostering a mindset of continuous vigilance and adaptation. Set up Google Alerts, or use Perplexity.Ai for deep research

This is just a glimpse into the profound insights Ryan Berman shares in the full episode. To truly grasp the nuances of courageous leadership and equip yourself with the tools to inspire and innovate, I highly recommend listening to the complete conversation wherever you enjoy podcasts.

Listen to the full episode here

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In a highly thought-provoking and insightful episode, Gloria Hwang, founder and CEO of Thousand, a company revolutionizing urban mobility with stylish helmets, lights, and bags, shares her inspiring journey from non-profit work to building a successful for-profit venture with a powerful mission. For entrepreneurs, founders, investors, and C-suite professionals, her story offers salient takeaways on purpose-driven business, community building, and strategic growth.

It was great to record in person with show guest and supporter, Elissa Kalver, Founder, WeGotThis.org. The first non-profit gift registry for cancer patients, thrivers, and their loved ones. (Check out their new revamped website)

Thank you, Boardy.Ai for the connection to Gloria!

🔑 Takeaways with Action Steps:

• Anchor Your Business in a Deeply Personal Mission: Gloria’s motivation for founding Thousand stemmed from a tragic personal loss, driving her to create a product that encourages safety through style. This deeply personal connection to her mission – to save a thousand lives – resonates with customers and fuels the brand's authenticity.

• Action Step: Reflect on the core problem your business solves. Is there a personal story or a profound impact you aspire to make that can serve as the bedrock of your brand's purpose? Consider how companies like Patagonia (environmental activism woven into their outdoor gear) or Warby Parker (providing affordable, stylish eyewear while addressing vision care globally) have successfully integrated a strong mission into their business model.

• Validate Your Product and Build Community Through Crowdfunding: Gloria successfully launched Thousand through a Kickstarter campaign, raising nearly a quarter-million dollars. This not only provided crucial early funding but also validated the market need and fostered a passionate community around the brand before mass production.

• Action Step: For new ventures or product launches, explore crowdfunding platforms to gauge market interest, secure initial capital, and cultivate a loyal customer base. This approach can potentially de-risk your idea and provide invaluable early feedback, similar to how many innovative tech gadgets and indie games gain traction and funding on platforms like Kickstarter or Indiegogo.

• Prioritize Customer Connection and Understanding: She emphasizes the importance of staying connected with customers to understand their evolving needs. Thousand’s focus on the "everyday rider" rather than just hardcore cyclists demonstrates a clear understanding of their target audience and their desire for practical yet stylish solutions.

• Action Step: Implement mechanisms for continuous customer feedback, whether through surveys, social media engagement, or direct outreach. Regularly analyze customer data to refine your product offerings and marketing strategies. Brands like Netflix (constantly analyzing viewing habits to recommend content) and Spotify (personalizing music experiences) excel at leveraging customer data to enhance their offerings.

• Even Lyft’s CEO is a Lyft driver every 6 weeks to understand the experience and to stay connected to both drivers and riders!

• Embrace Your Strengths and Delegate Effectively: As a founder, Gloria highlights the necessity of recognizing one's core competencies and strategically delegating tasks that fall outside of those strengths. Make your A’s, A+ and delegate the B’s to someone who can make them A+’s. This allows for focused effort on high-impact areas and empowers team members.

• Action Step: Conduct a personal skills audit to identify your strengths and weaknesses. Build a team that complements your abilities and trust them with decision-making power in their areas of expertise. Think about how Apple's success is often attributed to Steve Jobs' vision, but also to his ability to delegate engineering and design to highly skilled teams.

• Cultivate a Lean, Empowered, and Growth-Oriented Team: Her approach to team building focuses on efficiency, talent retention, and providing opportunities for growth and decision-making. This fosters a strong, motivated, and agile workforce.

• Action Step: Design a company culture that prioritizes autonomy, professional development, and clear pathways for advancement. Empower your team members to take ownership of their work and contribute to strategic decisions. Companies like Google and Zappos are renowned for their employee-centric cultures that encourage innovation and growth.

Gloria Hwang’s journey with Thousand is a powerful testament to the impact of combining a heartfelt mission with strategic business acumen. By leading with intentionality, this begets authenticity, leveraging community, and building strong teams. Founders can not only create successful companies but also drive meaningful change.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In today's fast-paced world, it's easy to get caught up in the pursuit of profit alone.

But what if your business could also change lives for the better? My next conversation features a compelling conversation with Derek Ting, CEO and founder of TextNow, a company that embodies the true spirit of mission-driven entrepreneurship.

Derek's journey began with a simple frustration: the high cost of phone services while in college. From that personal pain point, he built TextNow with an audacious mission: to democratize communication, making essential phone services like texting and calling accessible and free for everyone. This isn't just about convenience; it's about profound social impact. Imagine the difference free phone service makes for someone seeking a job, connecting with family, or navigating life's challenges without the burden of monthly bills. TextNow's innovative, ad-supported model proves that a powerful social mission and a viable business can go hand-in-hand.

This type of impact has created millions of customers from the US and Canada.

For founders, aspiring entrepreneurs, and mission-driven business leaders, this episode is a masterclass in building with purpose. Derek shares invaluable insights on:

• The Power of a Clear Mission: How TextNow's unwavering commitment to democratizing communication has guided their growth and innovation.

• Lean Startup in Action: Learn how TextNow prioritizes user feedback and iterative development to solve real problems for millions.

• Cultivating Autonomy: Discover TextNow's unique company culture, built on trust and empowering employees to make impactful decisions.

• Resilience in the Face of Adversity: Derek openly discusses the significant challenges and near-failures TextNow faced, including a cash crunch and even an accidental customer database wipe [21:39], offering crucial lessons on resilience and perseverance.

• The Future of Free: TextNow's ambitious vision to provide completely free data plans, making phone service as ubiquitous and free as email [08:57].

This conversation is more than just a business story; it's a testament to how passion, purpose, and persistence can create a powerful, profitable enterprise that genuinely impacts the world.

Don't miss the full episode to dive deeper into Derek's journey, learn from his triumphs and challenges, and gain actionable insights for building your own mission-driven brand.

This episode can be found and listened from your preferred podcast listening platform.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Hello Everyone -

I’m releasing an episode with an incredible founder as we head into the long July 4th weekend. This is an episode that is intended to get our inspirational and strategic juices flowing as we celebrate the country’s independence whether by ourselves or with friends.

Meet FX Rouxel, the visionary CEO and founder of Gardyn. If you've ever dreamt of fresh, nutrient-packed veggies grown right in your living room, or if you're a founder looking for a serious dose of inspiration, you're in the right place.

This episode felt like sitting down with two old friends, chatting about everything from personal frustrations to building a tech company that's genuinely changing lives.

🔑 Takeaways with Application ⬇️

1. Solve a Real Problem (Even if it's Your Own!)

You know how a minor annoyance can spark a massive idea? (Reminds me of my conversation with Dan Reich). That's exactly how Gardyn started. FX, an athlete, was frustrated by the dwindling nutritional value of store-bought produce. He realized that the long journey from farm to plate was costing us vital nutrients. This personal pain point led him to wonder: "Could AI bring fresh, super-nutritious food right to our homes?"

🔑 Takeaway, Founders: Don't chase trends. Look for genuine frustrations – in your own life, your friends' lives, or society at large. The most impactful startups often spring from deeply personal, relatable problems. If you're solving something you truly care about, that passion will fuel your journey. Travis at Uber was frustrated with hailing yellow cabs, Steve at Apple was frustrated with PC computing, Jason at Seamless hated calling restaurants to place food orders. The list goes on and on….

2. Innovation Doesn't Mean Reinventing the Wheel, But Making it Smarter

Gardyn isn't just about growing plants; it's about growing them smarter. They've harnessed AI, smart lights, and a closed-loop water system to make indoor gardening incredibly easy and sustainable. Over 120 varieties, 95% less water, zero pesticides, and food that's 50% more nutritious than store-bought? That's not just cool tech; it's a game-changer.

🔑 Takeaway, Founders & Investors: Look for businesses that take existing concepts (like gardening) and inject them with intelligent, efficient technology. It's not always about creating something entirely new, but about making something much, much better. Investors, pay attention to how companies are leveraging tech and Ai to drive efficiency and deliver tangible, superior results.

3. The Power of a Clear Roadmap & Continuous Evolution

FX walked us through Gardyn's thoughtful four-part product roadmap: devices (from Home to the new compact Studio), accessories, constantly expanding plant varieties, and a robust AI/digital strategy. What's inspiring is their commitment to releasing new plant varieties almost monthly and constantly optimizing their AI. This isn't a "build it and forget it" company; it's a living, breathing ecosystem of innovation.

🔑 Takeaway, Founders: A clear product roadmap isn't just a fancy slide for investors; it's your North Star. It helps you prioritize, stay focused, and communicate your vision. And remember, the journey is about continuous improvement. Listen to your users, iterate, and never stop refining.

4. Impact Beyond Profit: Community & Well-being

While Gardyn is clearly a successful B2C venture, it was incredibly heartwarming to hear about their forays into commercial applications. They're developing a K-12 curriculum for schools, and even seeing their system integrated into mental health and PTSD clinics. Imagine the impact of fresh, homegrown food on a child's learning or someone's recovery journey.

🔑 Takeaway, Founders & Investors: Impact-driven businesses are not just a trend; they're the future. Think about how your product or service can extend beyond direct consumers to create broader community value. Investors, look for companies that have a strong "why" beyond just the bottom line – these often build more resilient and loyal customer bases.

5. The Entrepreneurial Grind: Boldness, Reality, and Early Feedback

FX’s personal journey was incredibly candid. He shared a pivotal moment where his wife challenged him to prove the concept, leading to the first 20 prototypes. He also emphasized the critical importance of early market feedback. He openly admitted that Gardyn's first generation wasn't perfect, but those early adopters were invaluable in shaping the robust Gen 4 system.

🔑 Takeaway, Founders: Be bold in your vision, but stay grounded in reality. Test your assumptions early and often. Don't be afraid to put out an imperfect product (an MVP!) to gather real-world feedback. That feedback, as FX highlighted, is pure gold. It's the difference between a good idea and a truly great, market-validated product. And always, always have a supportive team and family around you – they're your bedrock through the inevitable ups and downs.

This episode with FX was a true masterclass in entrepreneurial spirit, innovation, and building a business with purpose. Whether you're just starting your founder journey, scaling your venture, or looking for the next big thing to invest in, Gardyn's story offers a wealth of inspiration.

Go check out Gardyn and start growing your own fresh produce! And if you haven't already, watch the full episode of "Worthy for Thirty" here – it's definitely worth your time or find it on all podcast listening platforms!

What were your biggest takeaways from this episode?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Hello Everyone!

Super excited for this episode drop.

I highly suggest listening and digging in to discover actionable strategies for anxiety relief and powerful insights on transforming personal challenges into community support. You'll learn how to harness your own experiences for positive impact and find genuine connection in the process.

—

Guests:

Elissa Kalver was invited back to share significant updates on We Got This, including a revamped website, vital resources, and her new book, offering a unique perspective on thriving with cancer.

I wanted to invite Marina Khidekel so she could introduce the community to Hugimals World, an innovative company providing weighted plushies that offer tangible anxiety and stress relief for all ages, normalizing comfort in a powerful and impactful way!

The Power of a Hug, Literally (and Metaphorically!)

• 🔑 takeaway: Marina shared how her company, Hugimals World, creates weighted plushies that literally "hug you back," releasing feel-good hormones like oxytocin. She was even surprised by the wide range of people seeking comfort – from anxious kids to college students and seniors. Hello, kidult trend.

• Implication: We often underestimate the physical and emotional need for comfort and connection, especially in a world that can feel increasingly isolated. Especially coming out of the COVID-19 pandemic where we feel more isolated and alone. Simple, concrete tools can have a profound impact on our well-being.

• Application for You: Ever feel overwhelmed or just... off? Instead of just pushing through, try incorporating intentional comfort into your day. Maybe it’s snuggling with a pet, a weighted blanket, or even just taking a moment to give yourself a big, comforting hug. Consider what simple acts of comfort you can offer to others too – a warm cup of tea, a cozy blanket, or just a listening ear. Sometimes, the simplest things are the most profound.

Turning Personal Challenges into Powerful Support Systems

• 🔑 takeaway: Elissa, founder of WeGotThis.org, shared how her own journey with cancer led her to create a robust resource directory, "thriver lists," and a new book – all designed to help others navigate their cancer journeys with more comfort and dignity. She emphasized prioritizing living and finding joy, even amidst challenges.

• Implication: Our greatest struggles can often become our greatest strengths, propelling us to help others in profound ways. There's immense power in shared experience and a community that understands.

• Application for You: Think about a challenge you've faced – big or small. How did you get through it? What did you learn? Could your experience or your insights be helpful to someone else going through something similar? Maybe it's not starting a non-profit, but perhaps it's sharing your story with a friend, offering advice, or even just creating a simple list of resources that helped you. Your past experiences hold valuable wisdom that others can benefit from.

Normalizing Our Needs: It's Okay to Seek Comfort

• 🔑 takeaway: Marina initially thought Hugimals would primarily be for kids, but quickly realized that over half her customers were adults seeking comfort for their own anxiety. She spoke about people thanking her for "normalizing" weighted plushies as tools for adult comfort.

• Implication: There's still a stigma around admitting we need comfort or support, especially as adults. But acknowledging our needs and seeking out what helps us is a sign of strength, not weakness.

• Application for You: Be honest with yourself about what truly brings you comfort and peace, without judgment. If a cozy blanket, a favorite stuffed animal from childhood, or even just a quiet moment with a cup of tea helps you de-stress, lean into it! Don't let peer pressure or perceived norms dictate what "adult" self-care looks like. Your well-being matters, and whatever helps you feel grounded and calm is valid.

Your Past Paves the Way for Your Future (Even if You Don't See it Yet!)

• 🔑 takeaway: Both Elissa and Marina reflected on their diverse career paths – Elissa from financial services, Marina from journalism – and how seemingly unrelated past experiences unexpectedly became instrumental in building their current, passion-driven businesses. Connecting the dots

• Implication: Every step you take, every job you hold, every skill you learn, is building your unique toolkit. Even when you can't see the direct connection, those experiences are shaping you for what's next.

• Application for You: Feeling stuck or unsure of your next move? Instead of focusing on what you don't have, take a moment to list all the skills, experiences, and connections you do have, even from seemingly disparate parts of your life. You might be surprised at how your "unrelated" past experiences can be exactly what you need to unlock your future potential. Don't discard any part of your journey – it's all part of your masterpiece in progress!

Collaboration Over Competition: A Rising Tide Lifts All Boats

• 🔑 takeaway: I wanted to bring Elissa and Marina together on the show to demonstrate the power of collaboration, encouraging both women to continue their important work and highlighting how their efforts can amplify and be complementary.

• Implication: In a world that often teaches us to compete, remembering that true strength often lies in supporting one another can lead to greater collective success and impact.

• Application for You: Look around your own life, whether it's in your workplace, your community, or among your friends. Where can you offer support or collaborate instead of seeing someone as a competitor? A simple offer to help, a word of encouragement, or connecting two people who could benefit from knowing each other can create ripple effects of positive change. Let's lift each other up!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In the world of startups and philanthropy, few stories resonate as powerfully as that of entreprenuers, investors and philanthropists, Kass and Mike Lazerow. Their journey, marked by both the intense highs of building successful companies, Golf.com and Buddy Media and their profound commitment to a cause like Cycle for Survival, offers invaluable insights into resilience, mission-driven work, and the realities of the entrepreneurial path.

Relationships are vital to success. I worked with them 15 years ago at Buddy Media and have remained in touch. What was amazing was seeing and meeting other folks in their orbit at their book launch party this past Monday. Some of those people they’ve known for the majority of their lives! In this episode, I invited past show guest Bradley Tusk as my co-host. Bradley is the founder and CEO of Tusk Ventures where he works with startups that have regulatory challenges like Lemonade, FanDuel, Uber, Ro among others. Bradley is the host of ‘Firewall’ a weekly podcast where he discusses the intersection of business, politics and regulation.

Takeaways & Their Impact 🚀

The Lazerows' experiences highlight several critical lessons for anyone navigating the professional landscape:

• Mission Drives Impact: Cycle for Survival's remarkable growth from a grassroots effort into a national movement, raising over $400 million for rare cancer research, underscores the immense power of a strong, personal mission. This demonstrates that aligning your work with a meaningful cause can unlock unparalleled dedication and results [01:05], [01:43]. The implication is clear: when individuals and organizations are deeply invested in a purpose, they can achieve extraordinary things.

• Culture is King: Buddy Media's enduring success, even post-acquisition, was rooted in its emphasis on transparency and celebrating achievements. This fostered deep employee loyalty [11:26], [11:37], [11:41], [12:18]. The application for readers is to prioritize intentional culture building within their own teams, fostering environments where people feel valued and connected.

• Navigating Bureaucracy: The Lazerows candidly discuss the challenges of working within large, often bureaucratic institutions like Memorial Sloan Kettering. This highlights the need for agility and innovative strategies, even in established settings [04:33], [07:43]. For those in large organizations, this means finding ways to champion change and maintain momentum despite institutional inertia.

• Entrepreneurship is a Marathon, Not a Sprint: Their anecdotes about fundraising hurdles, near-death experiences, and the constant "shoveling $h!t" perfectly encapsulate the arduous yet ultimately purposeful nature of entrepreneurship [18:18], [21:27]. This offers a realistic perspective for aspiring founders: it's tough, but the rewards of building something meaningful are immense.

• Co-founder Alignment is Crucial: The Lazerows, as a married co-founding team, emphasize the vital importance of shared work ethics, a clear mission, and complementary skills among co-founders [23:52], [24:04]. This is a key application for anyone considering a partnership: ensure your foundational values and working styles are in sync to avoid pitfalls like micromanagement.

• Resilience is Cultivated: Kass's story of overcoming a significant career setback and bouncing back with fierce determination demonstrates that resilience isn't just innate; it's developed through a competitive spirit and an unwavering refusal to quit [17:36], [17:49], [18:05]. This takeaway offers hope and actionable strategies for readers to cultivate their own resilience in the face of adversity.

• Focus is Paramount for Startups: Mike stresses the critical need for startups, with their limited resources, to maintain sharp focus and avoid being sidetracked by too many initiatives [29:57], [30:06]. The application here is clear: prioritize ruthlessly to maximize impact with the resources you have.

• Perspective Shifts Everything: Mike's personal experience with a life-threatening situation dramatically altered his perspective on life and business, diminishing the significance of previous worries [33:03], [33:18]. This profound takeaway reminds us to maintain perspective, especially when facing challenges, and to recognize what truly matters.

Why You Should Read "Shoveling $h!t: A Love Story" 📖

The Lazerows' book, "Shoveling $h!t," promises an authentic and inspiring account of their journey. Here’s why it should be on your reading list:

• Real and Raw Entrepreneurial Insights: Expect an unfiltered look at the realities of building a business—the struggles, the triumphs, and the messy bits that are often left out of polished success stories.

"And really what the book is about is there's no worse way to spend your day than being an entrepreneur. You show up, s**t hits the fan. You never know what's going to go wrong." - Mike Lazerow

• Actionable Advice on Grit and Resilience: Drawing from their personal battles, the book likely offers practical strategies for developing the mental fortitude essential for entrepreneurial success.

• Lessons on Partnership and Co-founding: Their unique dynamic as a married co-founding team provides invaluable insights into navigating the complexities and rewards of mixing business with a life partnership.

• Inspiration to Do Good While Doing Well: Their involvement with Cycle for Survival showcases a powerful model for creating a successful business that also makes a tangible positive impact on the world.

• Humorous and Engaging Storytelling: Given their candid and conversational style, the book is sure to be an entertaining and relatable read, filled with humor and compelling anecdotes.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In a recent episode of the Worthy for Thirty podcast, I sat down with Sir Darren Jacklin, a multi-millionaire entrepreneur, investor corporate trainer, and philanthropist - take a look at Darren and his team’s bold initative to build schools around the world through the LYNK Foundation. What unfolded was a powerful conversation about overcoming adversity, the paramount importance of integrity, and how to truly build meaningful relationships and successful ventures.

Thank you Boardy.Ai for the connection! Let me know if you want to be connected to Boardy.

Sir Darren's story is a testament to resilience and the transformative power of self-awareness. From childhood trauma and misdiagnosed learning disabilities to homelessness and financial bankruptcy, his journey is far from typical. Yet, these experiences forged in him a unique mental toughness and a profound understanding of what it takes to succeed and serve others.

"I commit to my commitments even when it's hard even when I don't feel like it even when I'm tired even when I'm jet-legged whatever it is I commit to my commitments and the key thing is is it's about honoring my word so that my word today has power." - Sir Darren Jacklin

Takeaways and Considerations for Founders and Operators

1. Adversity as a Catalyst for Growth: Sir Darren openly shares his challenging past, including failing grade one, being labeled "the dumbest kid in school," and experiencing homelessness [03:53]. He emphasizes that he's "grateful for [his] childhood trauma because [he] wouldn't be at where [he's] at today" [03:58]. This highlights that our greatest struggles can become our greatest strengths, teaching us invaluable lessons that formal education often cannot.

• Implication: Do not shy away from challenges. View them as opportunities for learning and personal development.

• Application: Reflect on past adversities and identify the "street smarts" or unique skills you gained from them. How can you leverage these experiences in your current endeavors?

2. The Power of Your Word: A pivotal turning point for Sir Darren at age 38 was recognizing that his "words had no power" [07:58] due to a lack of integrity, lying, and exaggeration. He made a conscious decision to commit to his commitments, even when difficult [10:09], and now lives by the principle that his "word today has power" [10:27].

• Implication: Your integrity is your most valuable asset. Consistency in action builds trust and credibility.

• Application: Implement "micro commitments" [23:16] in your interactions. If you make a promise, no matter how small, follow through. Schedule commitments in your calendar and proactively communicate if a delay occurs.

3. Vulnerability as Strength: Sir Darren now practices transparency and vulnerability, even when it's uncomfortable [14:12]. He shared an instance where he admitted to not knowing how to complete a task in front of a team [14:37], demonstrating that it's okay to ask for help and it showcases a genuine desire to learn.

• Implication: True strength isn't about knowing everything, but about the courage to admit what you don't know and seek support.

• Application: In professional settings, replace "I know" with "I don't know" or "I don't understand" when appropriate [16:07]. This fosters a learning environment and builds stronger relationships.

4. Strategic Relationship Building Through "Hiking Tests": Forget coffee meetings. Sir Darren's preferred method for vetting potential partners, investments and clients is taking them hiking [21:26]. This unconventional approach allows him to observe "behavior never lies" [40:54], revealing how people handle discomfort, prepare, and follow through on micro commitments [27:27]. This "integrity test" [41:26] has led to millions of dollars in deals [23:34].

• Implication: Observe how people show up in challenging situations. Their actions speak louder than words.

• Application: When considering significant collaborations, create low-stakes "tests" that reveal character, reliability, and commitment. This could be a small task with a clear deadline or an activity that pushes them slightly outside their comfort zone.

5. The Accessibility of Success: Sir Darren notes a common trait among highly successful individuals: "the more successful you are, the more accessible you are" [39:04]. This is because they work on their businesses, not in them, delegating daily operations to integrators [39:21]. This allows them to respond quickly and focus on high-level strategy.

• Implication: True success often comes with increased responsiveness and a focus on strategic oversight, rather than getting bogged down in minutiae.

• Application: Evaluate where you spend your time. Are you working in your business (day-to-day tasks) or on your business (strategy, vision, growth)? Look for opportunities to delegate and focus on high-impact activities.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

From Moving Mishaps to Marketplace Magic: The AirTasker Story

Ever been stuck trying to move a couch, assemble furniture, or tackle a random task and wished you had a superhero on speed dial? That's exactly how, Co-Founder & CEO, Tim Fung felt back in 2011, and it sparked an idea that would become AirTasker – a platform connecting people who need help with those ready to roll up their sleeves and get things done tasks.

In this episode, I chat with Tim about the journey of building AirTasker, and it's packed with insights for anyone dreaming of creating their own marketplace, betting on themselves, brand building or just fascinated by the gig economy.

Key Takeaways for the Hustlers and Dreamers:

• Patience is a Virtue (Especially in Marketplaces): Building a platform that connects supply and demand takes time. You need enough "taskers" and enough "customers" to create a thriving ecosystem. [03:20], [03:31]

• Be Uniquely You: AirTasker isn't trying to be the "Uber" of everything. They're all about community, letting anyone be a customer or a tasker. [06:43], [07:32], [07:44] They're also "infinitely horizontal," meaning you can find help for almost anything legal.

• Humans > Robots (Sometimes): While AI has its place (more on that later), AirTasker emphasizes the value of human skills and craftsmanship. [14:30], [14:40] People want to connect with people.

• AI as Your Co-Pilot: AirTasker uses AI to help people describe their tasks better, leading to clearer instructions for taskers. [21:43], [21:49] Think of it as AI helping humans communicate more effectively. Clarifying the need and the task :).

• Brand Love is Real: Building a strong brand creates lasting relationships. It's not just about getting clicks; it's about being top-of-mind when someone needs a hand. AirTasker is synonymous with getting things done. [30:28], [31:02], [32:12]

• Loyalty Pays (Literally): AirTasker realized that rewarding repeat business with lower fees keeps users coming back. [26:34], [26:51] It's like a "thank you" for sticking around.

So, What's in it for You?

Whether you're an aspiring entrepreneur, a side-hustler, or just someone who occasionally needs a helping hand, AirTasker's story offers some compelling takeaways:

• For the Entrepreneur: Don't be afraid to think outside the box and build a platform that reflects your values. What makes you different?

• For the Side-Hustler: Your skills are valuable! AirTasker shows that people are willing to pay for quality and reliability, not just the lowest price. Monetize your downtime. [16:48], [17:27]

• For Everyone: There's a certain magic in connecting with someone who can solve a problem for you. It's about community, convenience, and getting things done.

Want the Full Story?

This is just a taste of the conversation between me and Tim. To dive deeper into the world of AirTasker, hear more about their F1 partnership, and discover the surprising tasks people are requesting around the world (negative juju removal, anyone?), tune into the full episode on your favorite podcast platform!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

A message from our sponsor:

If you're looking for a stress-free way to buy or lease your next car, look no further! The Car Guys let you skip the dealership hassle and shop online or over the phone, with delivery right to your door. They offer a wide selection of new vehicles and can save you time, money, and effort. Plus, their personalized service makes the whole process a breeze. I’m on my 4th car with their CEO, Edwin and his team.

Ditch the dealership and head to wearethecarguys.com today! Use my referral code to get the best price on your next vehicle!

They are making a concerted effort to do good while doing well!

In my most recent episode of the Worthy for Thirty podcast, I sat down with Jamie Hess, a podcast host, TV personality, fitness influencer, and former publicist, to share her incredible journey and insights on building a personal brand and cultivating gratitude. Jamie's story is one of resilience, transformation, and empowerment, offering valuable lessons for anyone looking to define their identity, overcome challenges, and create a life of purpose and impact.

Thanks to the power of relationships — I heard about Jamie through WeGotThis.org Founder, Elissa Kalver

From Addiction to Inspiration

Jamie openly shares her past struggles with addiction, describing it as her "gift of desperation" that ultimately led her to recovery and a profound transformation. Through recovery, she discovered the power of wellness, mindset, and gratitude, which became the cornerstones of her personal philosophy and brand.

“Those who have been to the darkest places see the light that much brighter.” - Jamie Hess

Jamie's journey highlights that true gratitude isn't just about listing things you're thankful for; it's a practice that can transform your life. She trademarked the term "Gratitudeology" to emphasize the study and practice of gratitude as a way of life. It’s also the name of her podcast.

“Gratitude is the heartbeat of happiness.” - Jamie Hess

Building a Powerful Personal Brand

Jamie is a strong advocate for personal branding, believing that everyone is a personal brand, regardless of their profession. She emphasizes that your personal brand is defined by your missions, values, and how you present yourself to the world.

“Every day you wake up, you decide what are you putting forward to the world?” - Jamie Hess

For those who aspire to build a personal brand and work with other brands, Jamie offers practical advice and coaching through her program, Brand Ninja. She stresses the importance of authenticity, creating value, and building mutually beneficial partnerships.

“If you look at it all and you kind of take it one click out and it's and you're truly geeking out on the brand partnership and you're asking yourself like, ‘How can I use this partnership to make people's lives better?’” - Jamie Hess

Overcoming Imposter Syndrome and Embracing Your Potential

Jamie believes that imposter syndrome is a common challenge, but it can be overcome by recognizing your strengths, seeking guidance, and having a mindset of "figureoutability". She encourages listeners to silence their inner critic and embrace their ability to learn and grow.

“My toxic trait is I...pretty much believe I could do anything.” - Jamie Hess

Key Learning and how you can implement Jamie’s advice:

• Gratitude is a Practice: Don't just list what you're grateful for; actively cultivate an attitude of gratitude in your daily life.

• Actionable step: Jamie learned in recovery to take accountability, live with intention, and practice gratitude daily. This can be applied by incorporating a daily gratitude reflection into your routine, focusing on your integrity, and taking responsibility for your actions.

• Embrace Your Personal Brand: Recognize that you are a personal brand and define your missions, values, and how you want to present yourself to the world.

• Actionable step: Jamie coaches women to define who they are, especially after experiencing life changes that cause them to lose their identity. This can be applied by taking time for self-reflection to reconnect with your core values, passions, and aspirations, and then aligning your actions with them.

• Turn Obstacles into Opportunities: Reframe your perspective to see challenges as opportunities for growth and learning.

• Actionable step: Jamie's experience with addiction became a catalyst for her transformation and success. This can be applied by reframing your challenges and looking for the hidden opportunities and lessons within them. Find the silver lining!

• Don't Let Fear Hold You Back: Overcome imposter syndrome by believing in your ability to figure things out and taking action despite your fears.

• Actionable step: Jamie's "figureoutable" mindset empowers her to take on new challenges and learn along the way. This can be applied by adopting a growth mindset, embracing challenges as learning opportunities, and taking small steps forward even when you feel uncertain. Build the parachute on the way down!

• Invest in Yourself and Seek Support: Don't hesitate to invest in coaching or seek support to help you overcome obstacles and achieve your goals.

• Actionable Anecdote: Jamie emphasizes the value of coaching and mentorship, she has a coach too. This can be applied by seeking out mentors or coaches who can provide guidance, support, and accountability as you work towards your goals.

Embrace Your Worth and Create Your Miracle

Jamie Hess's story is a powerful reminder that everyone has the potential to overcome challenges, define their identity, and create a life of purpose and impact. By practicing gratitude, embracing your personal brand, and believing in yourself, you can unlock your true worth and achieve your dreams.

“Don't quit one second before the miracle happens.” - Jamie Hess

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

A message from our sponsor:

If you're looking for a stress-free way to buy or lease your next car, look no further! The Car Guys let you skip the dealership hassle and shop online or over the phone, with delivery right to your door. They offer a wide selection of new vehicles and can save you time, money, and effort. Plus, their personalized service makes the whole process a breeze. I’m on my 4th car with their CEO, Edwin and his team.

Ditch the dealership and head to wearethecarguys.com today! Use my referral code to get the best price on your next vehicle!

They are making a concerted effort to do good while doing well!

Episode Overview: In this inspiring episode of Worthy for Thirty, I welcome Nicole Portwood, a marketing leader and creative visionary whose career spans iconic brands like Tito’s, PepsiCo, and Live Nation. Nicole shares her unconventional career journey, the power of manifesting aspirations, and how a culture of creativity and humanity drives real business success.

Key Takeaways:

• Manifesting Success Starts with Clarity and Community

• Nicole emphasizes that true success begins with believing in your vision and surrounding yourself with like-minded individuals who can help bring it to life.

• She shares how simply talking about her aspirations—like serving on a nonprofit board—opened doors she never expected, proving that putting energy into the world brings opportunities back.

• The Courage to Pivot and Follow Passion

• Nicole’s journey began in theater and philosophy, aiming for Broadway, only to realize that it wasn’t fulfilling. She pivoted into marketing, discovering the magic of blending creativity with business.

• Her leap from acting to building marketing powerhouses showcases the importance of adaptability and staying open to unexpected opportunities.

• Leadership Rooted in Humanity and Creativity

• One of Nicole’s strongest beliefs is in being "ruthlessly human"—bringing authenticity, curiosity, and kindness into leadership.

• She highlights how fostering creativity within organizations, from startups to corporate giants like PepsiCo, leads to innovation and competitive advantage.

• Her "What If Days" at PepsiCo encouraged cross-functional teams to bring bold ideas forward, resulting in groundbreaking initiatives like the largest e-sports nonprofit partnership in the company's history.

• Breaking the Box: Rethinking Job Descriptions

• Nicole challenges the traditional hiring model, advocating for hiring based on potential, creativity, and problem-solving rather than rigid job descriptions.

• She shares how at Tito’s, hiring outside of the traditional spirits industry led to disruptive and successful marketing campaigns, including the widely successful Vodka for Dog People initiative.

• Embracing Failure and Experimentation

• True innovation comes from taking risks. Nicole encourages leaders to allow teams to experiment, learn from failures, and embrace new ways of thinking.

• "If you can prove an idea will work before you do it, then it’s probably already been done," she says, advocating for bold moves in business.

• Writing the Future: A Book on Leadership

• Nicole is currently working on a book focused on bringing love, joy, and humanity back into leadership, proving that heart-driven leadership delivers powerful business results.

• She aims to provide actionable steps for leaders at all levels to create cultures of openness, creativity, and purpose.

"The things that come back to you are often the things that serve you best. If you have to force something, it may not be the right path." - Nicole Portwood

Final Thoughts: Nicole’s journey is a testament to the power of belief, the importance of surrounding yourself with people who elevate you, and the courage to take unconventional paths. Whether you’re an entrepreneur, a leader, or someone navigating career transitions, her insights will inspire you to dream big, act boldly, and lead with humanity.

Connect with Nicole:

• LinkedIn: Nicole Portwood

• Email: nicole.portwood@gmail.com

Subscribe & Stay Inspired: Don’t forget to subscribe to Worthy for Thirty for more conversations that empower you to create meaningful impact in your career and community.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Introducing the show’s new sponsor: The Car Guys.

If you're looking for a stress-free way to buy or lease your next car, look no further! The Car Guys let you skip the dealership hassle and shop online or over the phone, with delivery right to your door. They offer a wide selection of new vehicles and can save you time, money, and effort. Plus, their personalized service makes the whole process a breeze. I’m on my 4th car with their CEO, Edwin and his team.

Ditch the dealership and head to wearethecarguys.com today! Use my referral code to get the best price on your next vehicle!

They are making a concerted effort to do good while doing well!

They have 4.9/5 stars on Google!

Ever wondered how everyday people can become angel investors and create positive change?

Join me on the Worthy for Thirty podcast as I sit down with Marcia Dawood, angel investor, author, and podcast host. We'll explore the world of angel investing, uncovering its potential for making a real difference. Discover how you can get involved, support exciting startups, and help shape a better future. You’ll want to lean in and learn more!

Demystifying Angel Investing

Marcia breaks down the concept of angel investing, explaining how it provides an opportunity for individuals to use their own money to invest in early-stage companies, fostering innovation and driving social impact.

Marcia's Journey: From Corporate America to Angel Investing

Marcia shares her personal journey, transitioning from a career in corporate America to becoming an angel investor.

The Power of Investing in Underrepresented Groups

Marcia highlights the importance of investing in women, people of color, and other underrepresented groups, emphasizing the need for greater accessibility and education in angel investing.

Equity Crowdfunding: Democratizing Angel Investing

Marcia discusses the rise of equity crowdfunding, which allows individuals to invest as little as $50 in startups, providing a more accessible entry point into angel investing.

Investing in Funds: Diversifying Your Portfolio

Marcia advocates for investing in funds as a way to diversify your angel investing portfolio, providing exposure to a wider range of companies with a single investment.

Impact Investing: Aligning Values with Returns

Marcia challenges the misconception that impact investing and financial returns are mutually exclusive, emphasizing the potential for both.

The Future of Angel Investing

Marcia shares her predictions for the future of angel investing, envisioning a more democratized and accessible landscape where anyone can participate in the private markets.

Key Takeaways

• Angel investing is an accessible way to support innovation and drive positive change.

• Investing in underrepresented groups is crucial for fostering a more inclusive and equitable entrepreneurial ecosystem.

• Equity crowdfunding has democratized angel investing, making it more accessible to a wider range of individuals.

• Investing in funds provides diversification and reduces risk in angel investing.

• Impact investing and financial returns can go hand-in-hand.

• The future of angel investing is bright, with a more democratized and accessible landscape on the horizon.

• Read Marcia’s book: Do Good While Doing Well: Invest for Change, Reap Financial Rewards, and Increase Your Happiness

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

I love when two worlds collide..

Especially when those worlds are friends both old and new.

My conversation with Helaine Knapp back in Spring 2023 was her unvarnished account of founding, scaling and selling her fitness business, CITYROW.

Now, she shares her experience with Carrie Kerpen, Founder, The Whisper Group. A business and consultancy focused on helping female entreprenuers maximize their exits.

This is a special guest episode which I imagine you’ll appreciate!

Show Notes

Helaine shares her compelling journey of founding CityRow, a boutique fitness company inspired by her own need for a low-impact yet intense workout.

From her childhood struggles with weight to her professional endeavors in publishing and tech startups, Helaine intricately narrates her path to building CityRow. She discusses the challenges faced, including a debilitating injury that led her to discover rowing and the obstacles in finding real estate and funding. Despite raising over $20 million and expanding the business, the COVID-19 pandemic hit hard, causing substantial financial strain.

Helaine opens up about the eventual decision to sell CityRow, the emotional turmoil of letting investors and team members down, and the relief of finding a suitable home for her concept. She also talks about her book, 'Making Waves,' which serves as a therapeutic recount of her entrepreneurial journey.

Helaine's story offers a raw and real look into the high stakes of starting and running a business, and her resilience through it all.

00:32 Helaine's Early Life and Career Beginnings

01:45 Discovering SoulCycle and the Birth of City Row

02:14 Overcoming Injury and Developing a New Fitness Concept

03:39 Launching City Row and Early Challenges

08:58 Fundraising and Expansion Efforts

12:43 Navigating COVID-19 and Digital Transition

18:45 The Struggles of Boutique Fitness

20:22 COVID: A Year of Layoffs and Challenges

21:45 The Final Hail Mary and M&A Process

24:43 Navigating the Acquisition

30:02 Reflecting on the Journey

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

How’s everyone’s 2025 so far?

I imagine most, if not all, of you are following the devastation wrought by the LA fires. If you’re looking for relief organizations helping people affected by the fires, let me know. I have been sharing content from a slew of amazing organizations that are helping with support and relief efforts on the ground —- including WeGotThis.org & IFundWomen — past guests of this show.

Get ready to be inspired! On this episode of Worthy for Thirty, I had the incredible opportunity to connect with Sally Joy Wolf, a true beacon of resilience and transformation. Sally's journey, marked by both incredible success in the corporate world and three battles with breast cancer, has led her to a powerful realization: true well-being is the key to unlocking our full potential.

Sally's story is a testament to the human spirit's ability to not only survive but thrive in the face of adversity. She transitioned from a high-powered media executive to a well-being advocate, driven by a deep desire to help others prioritize their own well-being and bring their authentic selves to the workplace. She works with both businesses and individuals to shape and refine their well-being journey!

Key Takeaways to Spark Your Transformation:

• Vulnerability is Strength: Sally emphasizes that true connection and trust are built on a foundation of vulnerability. By daring to be open and authentic, we create space for deeper relationships and genuine collaboration.

• Embrace the Journey: Life throws curveballs. Instead of fearing challenges, Sally encourages us to reframe them as opportunities for growth and self-discovery. It's in navigating these challenges that we uncover our resilience and inner strength.

• Well-being is Essential: Prioritizing well-being isn't just a "nice-to-have" – it's essential for individuals and organizations to flourish. When we feel supported and empowered, we're able to bring our best selves to everything we do.

• Lead with Authenticity: Sally reminds us that leadership isn't about titles or authority, but about inspiring others through genuine connection and vulnerability. By modeling authenticity, leaders create a ripple effect that empowers those around them.

"Resilience is... about looking at the obstacles and navigating the obstacles and also leaning into the opportunity." - Sally Joy Wolf

Ready to Embark on Your Own Journey of Transformation?

This episode is packed with wisdom and actionable insights to help you:

• Cultivate greater resilience in the face of challenges.

• Embrace vulnerability to build stronger relationships.

• Prioritize your well-being to unlock your full potential.

• Lead with authenticity to inspire those around you.

Don't miss out on this powerful conversation! Head over to your favorite podcast listening platform or YouTube to watch the full episode now. And remember, your journey to a more fulfilling life starts today! ✨

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Hello, and Happy New Year!

January 1st is here and 2025 is ahead of us! Why not start the year with a heart and stomach full of inspiration?

What are your new year’s goals?

I’m elated to introduce you to Carmen VanderHeiden Brodie, Co-Founder and CEO, Removery. Thanks to her agency counterpart, Vayner Media’s, Casey Madsen, a connection was formed and an episode recording happened. Appreciate you following the show and supporting what we do, Casey!

• Removery's Mission: The world's largest pure-play tattoo removal company, aiming to normalize tattoo removal and provide a safe, effective solution for individuals seeking to modify or remove their tattoos.

• Carmen's Journey: Carmen's path to co-founding Removery stemmed from her experience in med spas, where she recognized a growing demand for tattoo removal services. She took a risk, invested in laser technology, and expanded her business from a single location to a national and now global network alongside two other co-founders.

• Shift in Tattoo Attitudes: While tattoo enthusiasts still exist, there's an increasing trend of individuals seeking tattoo removal or reduction due to various reasons like life changes, professional considerations, or simply evolving personal preferences.

• Technology and Expertise: Removery utilizes advanced PicoWay laser technology and has a clinical advisory board of dermatologists and physicists to develop proprietary protocols for safe and effective tattoo removal.

• The INK-nitiative: Removery's social impact program provides free tattoo removal services for cancer patients seeking to remove radiation tattoos and formerly incarcerated individuals who want to remove tattoos that may hinder their reintegration into society.

• Measuring Success: Removery gauges its success not just through financial metrics but also through the positive impact it has on clients' lives, helping them achieve their personal and professional goals.

• 1.4MM Tattoo Removals: Continued expansion is on the roadmap in 2025 in both treatments and locations! 150 locations and growing.

• Advice for Entrepreneurs: Carmen encourages aspiring entrepreneurs to take the leap and pursue their passions, emphasizing the importance of calculated risks, hard work, and seizing opportunities.

Cancer Awareness and helping the formerly incarcerated are central pillars of the Worthy for Thirty platform

Carmen’s journey adds to a list of incredibly inspiring stories like those of Elissa Kalver, Andrew Glazier, and Coss Marte. They remind us why we do what we do: to shine a light on the incredible work being done by individuals and organizations who are making a real difference in the world.

By amplifying their voices and sharing their journeys, we can:

• Inspire others to take action and create positive change.

• Build connections between those who are passionate about similar causes.

• Drive progress towards a more just and equitable world.

Their stories are a powerful reminder that even in the face of adversity, we can achieve amazing things. Let's continue to champion these voices and shine a light on the incredible impact they're having.

Getting in touch with Removery & Carmen

• Visit Removery's website: Removery.com

• Contact Carmen directly with questions about tattoo removal or starting a business: cbrodie@removery.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

In my most recent episode of the Worthy for Thirty podcast, I had the pleasure of speaking with Annie Tulkin, the Founder & CEO of Accessible College. Accessible College is an organization that provides college transition support for students with physical disabilities and chronic health conditions. This insightful approach illuminates the path for families navigating the crucial decision of choosing the right college, leading them towards a future filled with promise and academic success.

Thank you Worthy for Thirty guest and supporter, Mindy Scheier, for the connection!

Annie shared her personal journey and how it led her to create Accessible College. She also discussed some of the challenges that students with disabilities face when transitioning to college.

Key Takeaways:

• Start early: The college search process for students with disabilities should begin as early as possible, ideally during the junior year of high school.

• Do your research: There is a wealth of information available online and through organizations like Accessible College.

• Connect with others: It is important for students with disabilities to connect with one another and with professionals who can support them. Shared experiences can help relieve any isolation that someone may experience thinking their disability is unique.

• Self-advocate: Students with disabilities need to be able to articulate their needs and advocate for themselves.

• Don't give up: The transition to college can be challenging, but it is also an exciting time.

Calls to Action:

• Visit the Accessible College website

• Join the College Success: Physical Disabilities, Chronic Health, and Mental Health Facebook group

• Connect with Annie on social media

• Check out and take Accessible College’s online course. This introductory course provides the tools to support college students with physical disabilities and health conditions. You'll learn how to facilitate their transition to college and empower them with life skills for independence beyond academics.

• Share this information with others who may benefit from it!

• E-Mail Annie: annie@accessiblecollege.com

Additional Thoughts:

I was so impressed with Annie's passion for helping students with disabilities. She is a true advocate and a valuable resource for families and educators. I hope that this episode of the Worthy for Thirty podcast will help to raise awareness of the challenges and opportunities that students with disabilities face. I also hope that it will inspire others to get involved in supporting this important community.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

A somber yet powerful message as we head into Thanksgiving.

Elissa's story is a powerful testament to the human spirit's ability to find strength and purpose in the face of adversity. By leaning in and truly listening to her experience, we can gain invaluable insights into resilience, perseverance, and the transformative power of community. Understanding her journey not only sheds light on the challenges faced by cancer thrivers but also illuminates the extraordinary ways in which individuals can redefine success, embrace life, and inspire others to do the same. Learning from Elissa's story empowers us to cultivate compassion, empathy, and a deeper appreciation for the importance of human connection, especially during times of hardship.

Key Takeaways:

• Life is richer when we are of service to others. Elissa’s journey with stage IV metastatic breast cancer inspired her to create a platform that supports others going through similar challenges.

• Entrepreneurship can be a powerful tool for social good. Elissa’s business acumen enabled her to identify a gap in cancer support and create a solution that benefits both thrivers and their supporters.

• Community is crucial for navigating life's challenges. We Got This fosters a sense of belonging and mutual support, empowering individuals to thrive despite their circumstances.

• Giving and receiving support is essential for healing. The We Got This platform facilitates both, enabling thrivers to ask for what they need and supporters to contribute meaningfully.

• Redefining success means living a full life, even amidst adversity. Elissa’s "Road to a Million" campaign reflects her determination to make a lasting impact and inspire others to live their best lives.

Key Components of WeGotThis.org:

• Cancer Gift Registry: Allows cancer thrivers to create registries for products and services that support their well-being, making it easier for loved ones to help.

• Recommendations Page: Provides crowd-sourced recommendations for products and services that enhance comfort and joy for thrivers, featuring partnerships with brands like Bombas, Long Wharf Supply Co. Tropy Smack, and Crocs.

• Resources: Connects thrivers with a network of partner nonprofits offering various support services, such as financial assistance and emotional support.

Breast Cancer Statistics:

• 1 in 8 women will develop breast cancer in their lifetime.

• 30% of those diagnosed in earlier stages will experience a recurrence.

• Nearly 100% of breast cancer deaths occur in stage IV.

• Only 2-5% of breast cancer funding goes towards stage four metastatic breast cancer research.

Road to $1,000,000 Raised:

• Elissa aims to raise $1,000,000 for We Got This by the end of 2024 through public speaking engagements, corporate partnerships, and individual donations. Big #GivingTuesday effort is underway. Stay tuned!

• The campaign also seeks to raise awareness about the importance of supporting cancer thrivers and their families.

• With $900,000 already raised, Elissa is determined to reach her goal and continue expanding We Got This's impact.

Call to Action:

• Visit wegotthis.org to learn more, create a registry, or donate.

• Follow We Got This on social media for updates and ways to get involved.

• Spread the word about this vital resource for the cancer community.

• Elissa's upcoming book, available for pre-order and shipping in June, delves into redefining success and what it means to "win" in the context of life with cancer.

• Watch our full conversation on YouTube

This podcast episode is a powerful reminder that even in the face of adversity, we can choose to thrive. Elissa story is an inspiration, and We Got This is an invaluable resource for anyone whose life has been touched by cancer.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.worthyforthirty.com

View Details

Hi Everyone -

A pre-Thanksgiving conversation for your consideration! Perhaps bringing a 6-pack of great-tasting Athletic Brewing Company Beer to your table!?

In this episode of the Worthy for Thirty podcast, I sit down with Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company, a trailblazer in the non-alcoholic beer industry. Bill shares his journey from a demanding Wall Street career to founding a company centered on high-quality, alcohol-free beers that cater to the modern, health-conscious adult. With a mission to create healthier drinking options and a deep commitment to community impact, Athletic Brewing Company has grown into one of the most respected non-alcoholic brands nationwide.

Join us as we explore Bill’s personal journey, the brand’s innovative brewing approach, and the environmental and social initiatives that set Athletic Brewing apart.

Key Points Discussed:

*Bill’s Personal Journey*: Bill recounts his transition from Wall Street to founding Athletic Brewing Company He shares how going alcohol-free for 30 days impacted his life, inspiring him to bring premium non-alcoholic options to market.

*The Athletic Brewing Difference*: Bill explains how Athletic Brewing is transforming the non-alcoholic beer space with innovative brewing techniques, quality ingredients, and over 50 limited-edition beers released each year.

*Mission-Driven Culture*: The company prioritizes employee well-being, environmental responsibility, and community service, including the "Two for the Trails" initiative, which donates $2 million annually to trail restoration across the U.S.

*Non-Alcoholic Beers in Social Settings*: Bill discusses the changing perception of non-alcoholic options in bars and restaurants, making it easier for adults to socialize without compromising wellness goals.

*Celebrity Support: Athletic Brewing has garnered praise and endorsement from well-known figures, including Football star JJ Watt, Chef David Chang, Supermodel Karlie Kloss, University of Texas QB Quinn Ewers,* Craig Conover** from ‘Southern Charm’ even shared how he orders Athletic beers by name, highlighting the brand’s cultural impact.

*Community & Environmental Impact*: Bill shares the importance of Athletic Brewing’s Two for the Trails program and other community-focused efforts, including volunteer days that allow employees to give back - 12 days per year! Check it out!

*The Future of Athletic Brewing*: Bill gives a glimpse into what’s next, from opening a new West Coast brewery to increasing product availability at major retailers.

Listen Now:

Tune in to this insightful conversation to learn more about Athletic Brewing Company’s mission to redefine non-alcoholic beverages for the modern adult, their commitment to community and environmental impact, and Bill’s personal journey in building a brand that aligns profit with purpose.

🎧 This episode and all other conversations are available on all podcast listening platforms.

Follow Worthy for Thirty for more episodes featuring impactful business leaders who are driving change and giving back to their communities.

*Stay Connected*:

Follow Athletic Brewing on Instagram

Visit Athletic Brewing’s Website

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

We’ve hit a milestone: 50 episodes! That’s 50 incredible conversations with mission-driven leaders who are redefining what it means to pursue professional success with purpose. Each guest has shown us the power of embedding core values into their work, illustrating that when ambition and integrity combine, the result is a vision for a better world—a world they not only imagine but actively build.

Which conversation is your favorite? What topics do you want to dive further into? Which guests should we reach out to and invite to the show? Comment here:

In Episode 50, I had the fortune of sitting down with INSPIRED’s Stephen Ready. While I was connected to Stephen through his colleague Ben, Stephen and I have another mutual connection with Ben Erwin, CEO, Charitybuzz. A guest and supporter of this community. The world becomes small once we connect the dots!

What is INSPIRED?

Revolutionizing Cause Marketing: INSPIRED is redefining how brands and consumers engage in charitable giving. Moving beyond traditional donation requests, INSPIRED offers a seamless, integrated approach that empowers consumers to support causes they care about in a personalized way. By embedding charitable actions into everyday interactions, it amplifies the social impact of every transaction, helping brands make a genuine difference while strengthening their relationships with customers.

Innovation & Storytelling: At the core of INSPIRED’s mission are innovation and storytelling. By weaving causes into the customer journey, INSPIRED makes charitable support a year-round endeavor. Here’s how it’s changing the game:

Loyalty & Repeat Engagement: INSPIRED rewards customers for their good deeds. Imagine earning perks simply by engaging with a cause—without spending extra money. This approach creates a win-win, where brands boost loyalty and customers feel good about their actions, driving both repeat engagement and meaningful impact.

Contextual Cause Discovery: INSPIRED leverages the power of alignment, helping customers discover brands that share their values. It creates a smooth, frictionless path to support meaningful causes, benefiting brands through enhanced customer loyalty and giving charities greater visibility.

Scaling INSPIRED: Every Shopify brand is a potential partner, and INSPIRED makes it easy for them to get involved. With a free, forever plan, brands can seamlessly integrate charitable giving into their Shopify experience. There’s no setup required—just activate INSPIRED and start making a difference, turning every store into a hub for positive impact.

Beyond E-Commerce: INSPIRED’s influence extends far beyond online shopping. Imagine walking into a physical store powered by Shopify, where you can engage with and support causes that matter to you. INSPIRED brings the same seamless charitable functionality to in-person interactions, meeting consumers wherever they shop.

Making Charitable Support Ubiquitous: Picture an Airbnb stay where hosts and guests alike have the opportunity to give back. Through INSPIRED, guests can choose to donate a portion of their stay to a local cause, further strengthening Airbnb’s ethos of community support. It’s just one example of how INSPIRED can personalize the giving experience across different platforms, industries, and interactions.

Beyond Transactions: INSPIRED envisions a world where every transaction is "inspired." Imagine sharing your Airbnb story, knowing that at no extra cost, you contributed to a local children's sports program. This blend of personal storytelling and charitable impact creates a deeper connection for everyone involved.

INSPIRED: Beyond the "Rakuten of Giving": Traditional platforms often force a choice between cashback and donations. INSPIRED believes you shouldn’t have to choose. By layering rewards on top of charitable actions, it eliminates the "do good or do well" dilemma, incentivizing positive behavior and driving sustainable change.

Impact Beyond Money: INSPIRED recognizes that impact isn’t just about monetary donations. By harnessing the collective power of 8 billion humans, it encourages contributions in various forms, from spreading awareness to sharing resources. Similarly, INSPIRED helps brands leverage their marketing reach and influence to support causes, democratizing social impact and making it a movement for everyone—not just the privileged few.

Full Power, Not Just Charity Checks: Imagine a brand like Liquid Death donating more than just money—it brings its marketing muscle and community engagement to support a cause. This strategy fosters long-term involvement, driving deeper, sustainable connections between brands, customers, and the causes they champion.

INSPIRED: A Disruptive Force in Cause Marketing: INSPIRED is setting a new standard by moving beyond the traditional model of asking companies for donations. It’s proven that there’s a better way, and now it’s scaling this approach to create a global impact. By seamlessly embedding cause marketing into everyday interactions, INSPIRED is leading a movement where every action, every purchase, and every story can be a catalyst for change.

Join the Movement: Visit inspired.com to learn more about how to leverage INSPIRED to do good and do well, for free. Together, we can create a future where every interaction contributes to a more aware and compassionate world.

Follow INSPIRED on LinkedinFollow INSPIRED on Instagram

Watch the episode on YouTube

Rate the show on Apple and Spotify

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

All Worthy for Thirty listeners can receive 25% off your first Amiaorder by entering promo code WORTHY at checkout. This might be worth trying for anyone who suffers from migraines.

In this episode of Worthy for Thirty, I sat down with Omar Alvarez, the Founder & CEO of Kinnect, a groundbreaking mobile app designed to combat the loneliness epidemic and preserve precious memories.

Omar shares his personal journey, driven by the loss of his grandfather to Alzheimer's and his friend to cancer, that inspired him to create a platform for families to connect, share, and cherish their stories.

We delve into the innovative features of Kinnect, from creating private "kin groups" to personalized memory preservation tools. Omar discusses the app's mission to bridge the gap between generations, provide support during difficult times, and foster deeper connections within families.

Key Takeaways:

• The loneliness epidemic: A growing concern in the U.S. and the importance of addressing it through technology.

• The power of memories: How preserving and sharing stories can strengthen family bonds and provide comfort during challenging times.

• Kinnect’s unique features: Learn about the app's innovative approach to memory storage, sharing, and personalized experiences.

• Omar's entrepreneurial journey: Discover how personal loss fueled his passion to create a meaningful solution.

• The Power of Storytelling. Omar & Kinnect are no exception and Omar is leaning into this art form to acquire early adopters.

• Hear from an early stage founder on how he’s building his startup’s narrative and sharing it with backers and investors.

Call to Action:

• Download Kinnect (available in the Apple App Store) and start building your own kin group today. Bonus points: rate the app!

• Share this episode with friends and family who might benefit from Kinnect.

• Follow Kinnect on social media for updates and inspiring stories.

By highlighting the personal impact of Kinnect and its potential to make a positive difference in people's lives, you can encourage listeners to download the app and share it with others.

Watch the full conversation on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Remember, you can receive 25% off your first Amiaorder by entering promo code WORTHY at checkout. For those migraine sufferers out there this could be something good to try.

Hi Everyone -

Last episode of our ‘back-to-school’ series.

In this episode, I spoke with Mike Lamagna, the Founder and CEO of Long Wharf Supply Co. Mike is a lifelong marine enthusiast who started Long Warf Supply Co. to create a brand that tells authentic stories of the sea and builds products to outfit those who love the water. The company is also committed to sustainability and giving back to the marine community.

I’m looking forward to the upcoming Hamptons International Film Festival which will be held between Oct 4th-14th. The South Fork Sea Farmers are partnering with the festival to showcase the incredible work of the Air Land and Sea Program. Long Wharf Supply Co.'s short film highlighting South Fork’s mission has been chosen to air before some of the feature films. South Fork Sea Farmers is one of the many organizations Long Wharf Supply Co. supports.

South Fork Sea Farmers (SF²) is a nonprofit dedicated to promoting sustainable marine aquaculture. The organization collaborates with the East Hampton Town Shellfish Hatchery to expand educational programs and encourage community involvement in preserving the local marine environment. The mission is to inspire people to participate in oyster gardening, which helps to clean the water, provide habitat for marine life, and improve the overall ecosystem.

Key Takeaways:

• Mike Lamagna founded Long Wharf Supply Co. to create a brand that tells authentic stories of the sea and builds products to outfit those who love the water.

• The company is committed to sustainability and giving back to the marine community.

• Long Wharf Supply Co. uses recycled materials in its products, such as recycled oyster shells and recycled water bottles.

• The company supports various organizations that are working to protect and restore marine ecosystems.

• Mike is a passionate entrepreneur who is committed to making a positive impact on the world.

• He is a great example of how it is possible to do good while doing well.

• This video is a great resource for anyone who’s interested in learning more about sustainable fashion, social impact, or entrepreneurship.

Watch the full conversation on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Remember, you can receive 25% off your first Amiaorder by entering promo code WORTHY at checkout. For those migraine sufferers out there this could be something good to try.

Let me know what you think about the video header!

In Episode 3 of Worthy for Thirty’s ‘Back-to-School’ series, I spoke with Carrie Kerpen, the Founder of The Whisper Group. Carrie is a serial entrepreneur who has exited multiple businesses, including Likable Media, a social media agency she co-founded with her husband, Dave. Carrie founded The Whisper Group to help women-owned businesses prepare for and navigate the exit process. The Whisper Group provides mentorship, education, and resources to help women entrepreneurs build sellable businesses and achieve successful exits.

Salient Takeaways:

• The importance of mentorship for women entrepreneurs: Carrie believes that mentorship is essential for women entrepreneurs who are looking to exit their businesses. She emphasizes the value of having a mentor who has been through the process themselves and can provide guidance and support.

• The seven tenants of building a sellable asset: Carrie outlines the seven key components that are necessary for building a business that is attractive to buyers. These components include understanding your why, your how, your income, your secrets sauce, your profitability, your executive team, and your Roar factor.

• The challenges faced by women entrepreneurs in the exit process: Carrie discusses the unique challenges that women entrepreneurs face when it comes to selling their businesses. These challenges include being undervalued by buyers, feeling alone in the process, and having to prove themselves more than their male counterparts.

• The importance of doing good while doing well: Carrie believes that it is important for businesses to have a positive impact on the world. She emphasizes the importance of building businesses that are both profitable and sustainable.

• The power of community: Carrie highlights the importance of building a community of like-minded women entrepreneurs. She believes that by connecting with other women who have been through similar experiences, entrepreneurs can learn from each other, support each other, and feel less alone.

This episode provides valuable insights for women entrepreneurs who are considering selling their businesses. And first, determining the merits of their business — this is where Carrie comes in! Carrie's expertise and experience make her an invaluable resource for anyone who is looking to navigate the exit process successfully!

Links

Carrie is a podcast host too!

Follow Carrie on Instagram

Our full conversation on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

I hope everyone enjoyed my conversation with Amia’s, Co-Founder, Jon Katz. Remember, you can receive 25% off your first order by entering promo code WORTHY at checkout.

Back to episode 2 of our ‘Back-to-School’ series. This time it’s with long-time supporter, Jason Schulweis of The Female Quotient. Jason introduced us to Phil Schermer at Project Healthy Minds.

A little bit about The Female Quotient: The Female Quotient (The FQ) is a woman-owned business dedicated to achieving gender equality in the workplace and beyond.

• Their intersectional and inclusive approach brings together conscious leaders and rising stars across industries worldwide.

• The Female Quotient is a non-profit organization with a mission to advance gender equality in the workplace and close the pay gap.

• The Female Quotient provides executive advisory and board advisory work to help companies create a more equitable workplace.

• The Female Quotient hosts events such as the Equality Lounge at major industry and business conferences.

• The Female Quotient has a digital content platform that provides insights and resources on gender equality.

• The Female Quotient's Flipping Point 5 initiative works with Fortune 50 and Fortune 100 companies to help them close the pay gap within five years

During our conversation, Jason shares his insights on how to build a successful career by connecting the dots. He believes that it is important to be comfortable collecting dots, which are people, experiences, and skills that you acquire along the way. Once you have collected enough dots, you can start to connect them in different ways and see how they can help you move forward in your career.

Salient points from the conversation:

• It is important to be comfortable collecting dots, which are people, experiences, and skills that you acquire along the way.

• Once you have collected enough dots, you can start to connect them in different ways and see how they can help you move forward in your career.

• There are many different ways to connect the dots, such as through your education, work experience, and personal relationships.

• It is important to be open-minded and flexible when connecting the dots, as you may not always see the connections right away.

• Once you have connected the dots, you can start to develop a plan for your career.

• It is important to be patient and persistent when building your career.

• There will be setbacks along the way, but it is important to keep moving forward.

• With hard work and dedication, you can achieve your career goals.

Additional insights:

• Jason believes that it is important to have a mission-focused mindset when building your career.

• He also believes that it is important to be passionate about what you do.

• Jason is a strong advocate for gender equality in the workplace — hence his role.

• He cited examples that shows a strong correlation about The Female Quotient’s mission and the positive impact it’s having on the world around us.

Conclusion:

By being comfortable collecting dots, being open-minded and flexible, and having a mission-focused mindset, you can increase your chances of success.

Watch the full conversation on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone!

Let’s kick off our ‘Back to School’ content series with my conversation with AMIA co-founder, Jon Katz. Jon is a friend I met through a job interview 5 years ago in NYC. While things didn’t work out where we’d work together, we stayed in touch. Once I saw Jon launch AMIA foods out of a personal need I had to reach out and invite him on the podcast. I know his business is going to benefit the millions of chronic migraine sufferers in the US!

In addition, Jon discusses the steps he’s taken to gain a foothold in both brick-and-mortar retail and DTC, the feedback he’s received, the challenges he faces, and the annoucement of his new co-founder (you’ll need to listen).

Use promo code WORTHY at check to get 25% off your first AMIA order.

Migraines are a debilitating condition that affects millions of people worldwide. While medication is often the go-to treatment, there are natural ways to manage and potentially reduce the frequency of migraine attacks. In this interview with Jon, we delve into the world of migraine management through diet and explore his journey in building a successful startup focused on providing migraine-friendly food solutions.

Key Takeaways from the Interview:

• Migraines and Diet: Jon’s personal experience with migraines led him to discover the significant impact of diet on migraine frequency. By making dietary modifications based on research from Dr. David Buchholz’s book "Heal Your Headache," he experienced a 50% reduction in migraine attacks.

• The Birth of Amia: Inspired by his own success trying to prevent the onset of migraines through diet and the lack of convenient migraine-friendly food options, Jon founded Amia. The company aims to provide easy-to-access, trigger-free food products for migraine sufferers.

• Challenges and Triumphs: Jon openly discusses the challenges of starting a business, including fundraising difficulties and the emotional rollercoaster of entrepreneurship. He emphasizes the importance of perseverance, customer focus, and adaptability in overcoming obstacles.

• Advice for Aspiring Entrepreneurs: Jon shares valuable advice for those considering starting their own ventures. He stresses the importance of thorough preparation, a strong stomach for stress, and a genuine passion for the problem you're trying to solve.

• The Power of Customer Focus: Jon highlights the significance of understanding and connecting with customers. By actively seeking feedback and building relationships with migraine sufferers, Amia has been able to develop products that truly meet the needs of its target market.

Actionable Takeaways:

• Educate Yourself: Learn about the potential connection between diet and migraines. Consider reading books like "Heal Your Headache" by Dr. David Buchholz to gain insights into food triggers.

• Experiment with Your Diet: If you suffer from migraines, try eliminating potential triggers like aged cheeses, processed meats, and excessive caffeine. Keep a food diary to track your migraine patterns and identify any correlations.

• Support Migraine-Friendly Businesses: Consider supporting companies like Amia that offer products specifically designed for migraine sufferers.

• Embrace a Growth Mindset: If you're considering starting your own business, develop a growth mindset and be prepared for challenges. Focus on learning from setbacks and adapting to changing circumstances.

• Prioritize Customer Relationships: Building strong relationships with your customers is essential for business success. Actively seek feedback and tailor your products or services to meet their needs.

By incorporating these insights into your lifestyle and supporting businesses like Amia, you can take proactive steps to manage your migraines and empower yourself on your wellness journey.

Watch the full conversation on YouTube

Upcoming conversation drops

• Jason Schulweis, CCO, The Female Quotient

• Carrie Kerpen, Founder, The Whisper Group

• Mike Lamagna, Founder, Long Wharf Supply Co.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone!

How was your Memorial Day Weekend? Care to share your highlights with the community?

My family and I celebrated my daughter, Sydney’s 8th birthday at a local roller rink, enjoyed a BBQ with our neighbors, and walked in our town’s Memorial Day Parade.

In this episode of the Worthy for Thirty podcast, I was thrilled to welcome Hallie Seltzer, Founder and President of Pinpoint Productions.

Thank you, Jamie Hill of Shallot Communications for reaching out to me after listening to my conversation with , and asking to connect me with Hallie.

With nearly two decades of experience in live events, Hallie has worked with prestigious brands like Google, Netflix, and Dior, turning ambitious ideas into unforgettable experiences. Hallie shares her journey from wanting to be an actress when she began college in Washington DC to an industry leader and discusses the core values driving Pinpoint Productions to innovate and impact the event production landscape.

Thank you for reading Worthy for Thirty. This post is public so feel free to share it.

Thanks to for the interview prep suggestions she made in a previous post!

Join us as we dive into Hallie's inspiring story, her approach to creating meaningful and community-centered events, and her advice for aspiring event professionals.

Key Topics:

• Hallie's Journey: From college freshman who wanted to be an actress to leading event producer.

• Pinpoint Productions' Evolution: The need for authentic partnerships and meaningful engagement in the event industry.

• Creating Impactful Events: How Pinpoint integrates community values and sustainable practices.

• Pro Bono Work: The significance of giving back and selecting nonprofits to support.

• Mentorship and Team Values: Cultivating a team that shares core values and the importance of mentorship.

Calls to Action:

• Follow Us: Subscribe to the Worthy for Thirty podcast, here, or on your favorite podcast listening platform, and follow us on social media for updates and behind-the-scenes content.

• Connect with Hallie: Interested in collaborating with Pinpoint Productions? Visit their website to learn more about their services and impact.

• Join the Conversation: Have questions or comments about this episode? Share your thoughts on social media using #WorthyFor30.

• Get Involved: If you're a nonprofit organization in need of event production support, reach out to Pinpoint Productions to explore potential partnerships.

Tune in to hear how Hallie Seltzer is redefining the landscape of event production and the passion that fuels her mission to create unforgettable and impactful experiences.

Links:

PinPoint Productions on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone!

Spring is here. Who followed and saw the solar eclipse? Any good pictures? Share them here:

I had the pleasure of sitting down with Wall Street Journal best-selling author, Mita Mallick, who wrote Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace.

Creating a truly inclusive workplace requires more than just diversity initiatives. In this write-up, we'll delve into key points from my interview with Mita Mallick, a DEI (Diversity, Equity, and Inclusion) expert, to understand how to foster a work environment where everyone feels valued and respected.

Unveiling Our Biases

We all have biases, and Mallick emphasizes self-awareness as the first step to overcoming them. Reflect on your social circles: are they diverse? Who do you interact with outside of work? Here are some questions Mallickk offers to consider:

• How many of your close relationships are cross-cultural?

• Who are the people you spend your leisure time with?

• When you go about your daily errands, who serves you?

• What kind of social spaces do you frequent?

• Who lives in your neighborhood?

• When celebrating something important, who are the first five people you contact?

A lack of diversity in your personal life may limit your ability to recognize and challenge biases in the workplace.

Going Beyond Diversity

Diversity training is a common approach, but Mallick contends that inclusion is the ultimate goal. A diverse workforce is important, but it's about creating a space where everyone feels a sense of belonging and has the opportunity to thrive.

Simple practices can make a big difference:

• Be mindful of who dominates conversations in meetings.

• If someone seems quiet, take the initiative to connect with them.

• Show appreciation for colleagues' contributions with handwritten thank-you notes.

• Broaden the scope of invitations to social gatherings.

The Power of Sponsorship

Mentorship is valuable for career development, but sponsorship takes it a step further. Sponsors are advocates who actively promote your work and champion your growth when you’re not in the room.

Here are some tips for finding a sponsor:

• Identify someone you admire for their work ethic and achievements.

• Offer to assist them with a project they're leading.

• Build a strong relationship over time.

• Don't hesitate to ask for their guidance and support.

Equal Pay for Equal Work

The gender pay gap is a persistent issue, and Mallick highlights how motherhood can still negatively impact a woman's salary. Regular compensation reviews by managers are crucial to ensure equal pay for equal work.

Call to Action

Building an inclusive workplace is a continuous journey. By being aware of our biases, actively fostering inclusion, and advocating for equal pay, we can all contribute to a more equitable work environment.

Here are some ways you can get started:

• Listen to the full podcast episode to gain deeper insights.

• Consider reading Mita’s book.

• Most importantly, take action today! Small changes in your daily interactions can make a big difference.

Watch the full conversation on YouTube

Follow Mita Mallick on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

What was the best April Fool’s prank you saw on social media?

For today’s episode drop, I had the fortune of sitting down with Deborah Malone, the Founder of the Internationalist to discuss purpose-driven marketing. I met Deborah 10+ years ago at one of her incredible events in partnership with the ANA.

In the world of international marketing, staying connected and informed is crucial. That's where The Internationalist steps in. As a marketer-driven resource, The Internationalist has established itself as a trusted source for best practices, industry insights, and thought leadership.

This episode explores the intersection of purpose and marketing with Deborah. She discusses how companies can leverage marketing to make a positive impact while achieving business goals.

Summary:

• Deborah Malone founded The Internationalist, a publication connecting the people and ideas in international marketing.

• The Internationalist's "Marketing Makes a World of Difference" initiative showcases companies using marketing for social good.

• Examples include initiatives like encouraging recycling through parking meters and a Tide campaign in India promoting gender equality in laundry responsibility.

• Authentic purpose goes beyond slogans and permeates all aspects of a company's culture and decision-making.

• Strong marketing can bridge the gap between intention and action, inspiring consumers to live more sustainable lifestyles.

• Avoid greenwashing or being called inauthentic or insincere. Focus on clear communication of your company's purpose and positive impact. Make sure your message aligns with your brand's core values.

Key Quotes:

• "Marketing makes a world of difference... because not only was the marketing doing some great things, but it demonstrated that within the corporation, the marketing department really was about innovation and about thinking a little bit more broadly." - Deborah Malone

• "The issue though becomes you can look at all these case studies and be inspired, but whatever you choose to think about, it has to be authentic, of course, to the brand." - Deborah Malone

• "There's a lot of marketers that are afraid to be labeled as ‘greenwashers’ and they say nothing about some of the great things that they're doing." - Deborah Malone

Additional Notes:

• This episode also mentions Patagonia and REI as companies with strong corporate cultures focused on purpose.

• Intention vs Impact : A statistic Deborah references is that 92% of consumers are motivated to live sustainably but only 16% actively change their behaviors.

I encourage listeners to lean in and learn more about The Internationalist's "Marketing Makes a World of Difference" initiative and explore case studies of companies using marketing for good. The Internationalist website is a wealth of information and inspiration!

Watch the full conversation on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

A lot of new faces and names since we last spoke.

We're thrilled to have you join the Worthy for Thirty community. Take a moment to introduce yourself and share what drew you here. What are you hoping to gain from your subscription?

And if you find this content valuable, help us reach more curious minds by spreading the word on Substack and social media.

Together, let's expand our collective knowledge and make learning a shared experience!

Cracking the Code to Corporate Giving: Insights You Can Take Back to The Office

This episode dives into the world of corporate social responsibility, specifically how companies can create impactful giving programs. Our guest, Jessica Sloan, Executive Director at Raised By Us, a nonprofit that empowers businesses in this important topic area, shares actionable insights you can leverage to boost your company's social impact.

The Struggles are Real:

Let's face it, many companies struggle to bridge the gap between good intentions and real-world change. Jessica acknowledges this, highlighting the disconnect between a company's desire to give back and the actual impact of their efforts.

The Key to Success: Employee Engagement

So, how do you bridge that gap? The answer is clear: Employee Engagement. Jessica emphasizes that traditional, one-size-fits-all programs often fall flat. The key is to understand what matters most to your employees.

Actionable Steps:

Here's how you can take action:

• Unmask Employee Passions: Conduct surveys to understand the causes your employees care about. This allows you to tailor your program to resonate with their interests, fostering a stronger connection.

• Make it Fun and Social: Partner with giving platforms that gamify the experience. This injects excitement and encourages friendly competition, boosting participation rates.

Beyond the Money: Expanding Your Impact

Financial contributions are important, but they're not the only way to give back. Jessica highlights the power of strategic partnerships with nonprofits. Here are some ways to expand your impact:

• Think In-Kind: Donate needed supplies or equipment to support the nonprofit's work.

• Volunteer Power: Organize volunteer opportunities for your employees to give back their time and skills.

• Become an Advocate: Amplify the work of your chosen nonprofit by promoting its mission and raising awareness.

Getting Started:

Feeling overwhelmed? Jessica provides a roadmap to help get you and your company, started:

• Define Your Goals: What impact does your company want to make?

• Employee Input Matters: Survey your team to understand their interests.

• Resource Check: Be realistic about your capacity to give (financial, in-kind, volunteer time).

• Seek Guidance: Partner with an organization like Raised By Us to develop a strategic program.

The Call to Action is Clear:

By implementing these insights, your company can create a social impact program that excites employees, strengthens your company culture, and makes a lasting difference in the world. Don't wait, take action today!A Parting Thought:

A growing percentage of for-profit businesses continue to think beyond the financial bottom line. They’re asking what and how can they serve their communities. Metrics on doing good perhaps isn’t as black and white as ROI but what’s the inverse if the business does nothing to give back or do good or support causes and non-profits important to their employees?

Correlation doesn’t equal causation yet the numbers for employee satisfaction, fulfillment, and retention have to be noticeable when a company makes a concerted effort to do good and give back.

Running a for-profit business WHILE doing good can be done at the same time.

It reminds me of my conversation with Jonah Goodhart, Co-Founder, Montauk Labs.

“…And I think the key, for us at least, is doing it in a sustainable way.

And sustainable way means having a business model that's attached to it.

So somebody has to generate revenue off of it in order to make it work, but you can have those double bottom lines.

You can have a scenario where it can be a business that is absolutely a business, but at the same time does good.”

I’d love to get your thoughts on CSR and share what you’ve experienced

Links:

Raised by Us on Instagram

Raised by Us on LinkedIn

Watch my full conversation with Jessica on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

I hope your 2024 is off to a great start. A great conversation is on deck and you’ll want to dive in head first!

As a refresher and introduction:

• Welcome to the Worthy for Thirty podcast, where we delve into the world of impactful business leaders.

• Hosted by Eric Tash, we spotlight visionaries who merge success with social impact.

• I was honored to introduce Lan Phan, founder and CEO of Community of Seven, renowned for her insights into purpose and mindset to the show.

Key Points:

• Background and Inception of Community of Seven:

• Lan's journey begins with a successful career trajectory, yet internal dissatisfaction.

• A pivotal moment during the pandemic led to the inception of Community of Seven.

• Personal struggles ignited a shift towards serving others and finding purpose.

• Navigating Identity and Purpose:

• Lan reflects on the importance of owning one's narrative and identity.

• The realization that true fulfillment stems from aligning actions with core values.

• Lessons learned from past experiences, including poverty and career transitions, shape Lan's perspective.

• The Power of Mindset and Consistency:

• Lan emphasizes the significance of mindset in shaping our destiny.

• Daily habits and intentional actions foster transformation and growth.

• Consistency, coupled with a growth mindset, paves the way for sustainable change.

• Transformative Leadership and Community Building:

• Community of Seven serves as a platform for life-changing leadership and personal development.

• Lan's book, "Do This Daily," offers a practical blueprint for living authentically and purposefully.

• The importance of creating a committed community and environmental support in building personal growth.

Closing Thoughts:

• Lan's journey underscores the metamorphic power of aligning actions with purpose.

• Each individual possesses the agency to define their narrative and pursue a life of fulfillment.

• "Do This Daily" serves as a guide for embracing authenticity, fostering growth, and constructing a supportive community.

How to Connect with Lan Phan:

• Follow Lan Phan on LinkedIn and YouTube for insightful content and updates on Community of Seven.

• Pre-order Lan's book, "Do This Daily," for a practical guide to purpose-driven living and evolutionary leadership. Releasing in April.

This episode encapsulates the journey of Lan Phan and the impact of Community of Seven, offering listeners actionable insights for aligning purpose with success. Join us on the Worthy for Thirty podcast, where purpose meets profit.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

I hope your 2024 is off to a solid start! What are the immediate goals you’ve set so far?

Excited to share my next conversation with Steven Izen, Founder & CEO, Lokai.

Conversation Highlights:

• Lokai's Origin Story:

• Inspired by the Hawaiian term "Lokai" representing balance

• Infused elements from Mount Everest and the Dead Sea into its products, symbolizing life's highs and lows. Staying humble at your highs, hopeful at your lows.

• Lokai's Social Impact:

• Donates 10% of net profits, totaling $8 million, so far, to charitable causes.

• Rooted in Steven's journey after his grandfather's Alzheimer's diagnosis, Lokai aims to remind individuals to navigate life's contrasts with grace.

• Steven's Entrepreneurial Journey:

• Started Lokai during college, officially launching after graduation.

• He highlights the role of athletics and education in preparing for entrepreneurship.

• Executing an Idea or Vision:

• Steven emphasizes the importance of long-term thinking and sustainable plans in entrepreneurship.

• Advises against overworking to avoid burnout, focusing on sustainable growth.

• Living Lokai's Ethos:

• He advocates about giving back as a way to gain perspective and balance amidst life's challenges.

• Lokai partners with 20+ nonprofit organizations, prioritizing impactful contributions.

• Steven is a proud Make-A-Wish’s national board member

• Transparency in Giving Back:

• The brand engages consumers in the impact by sharing stories and outcomes of donations.

• Values transparency in showcasing the direct impact of donations on various causes.

• Product Focus and Brand Authenticity:

• Steven and his team prioritizes product excellence over excessive marketing spending.

• Highlights consumer stories, emotional connections, and authenticity as drivers of brand loyalty.

• Cultivating a Purpose-Driven Culture:

• Fosters a balanced work-life culture at Lokai with initiatives like "Balance Fridays."

• Steven and his team look for prospective employees who align with Lokai's values and mission.

• Family as a Personal Anchor:

• Stresses the grounding influence of family, especially kids, in maintaining perspective amidst business highs and lows.

• Parting Wisdom for Entrepreneurs:

• Steven encourages aspiring entrepreneurs to pursue their passions with a long-term vision, emphasizing the need for genuine dedication and passion.

Watch the full conversation on YouTube 👇

Follow Steven & Lokai on Social Media 👇

Lokai on Instagram

Steven on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

Happy New Year! Wishing everyone a happy, healthy, and prosperous 2024!

In this episode of Worthy for Thirty, we delve into the inspiring journey of Mike Clarke, co-founder of StoryVoice, a platform that connects children from all over the world for live, interactive storytime sessions. Mike shares his story of leaving a tech career in New York City to work on the frontlines of the Syrian refugee crisis in Lebanon. It was there that he met his co-founders and witnessed firsthand the challenges children faced in accessing education and language resources. This experience sparked the idea for Storyvoice, a platform that leverages technology to bridge the gap and foster a love of reading in children everywhere.

Mike Clarke's journey to co-founding StoryVoice:

• 2016: Moved to Lebanon to work with refugees and leverage technology for their benefit.

• 2016: Organized a hackathon for refugee challenges, and met future co-founders Ahmad and Leen.

• 2016-2019: Worked with UN agencies and embassies to develop tech solutions for refugee issues.

• 2018-2019: Witnessed the challenges faced by Syrian refugee children in Lebanese schools due to language barriers.

• 2019: Developed the Kindi app, a platform for children to request on-demand reading buddies.

The pivot to StoryVoice:

• Late 2019: Realized the limitations of Kindi and decided to pivot to a one-to-many model.

• Barcelona retreat: Conceptualized StoryVoice as a centralized platform for global storytime.

• Focus: Creating a free, safe, and exciting space for children worldwide to enjoy reading together.

Current status:

• StoryVoice is now a thriving platform hosting weekly live read-aloud shows with authors, educators, and celebrities.

• It has reached over 100,000 classrooms and families across 35 countries.

• In late 2022, StoryVoice was acquired by Scholastic, a leading children's book publisher and education company.

Links:

Follow Storyvoice on Instagram

Follow Scholastic on Instagram | Linkedin

Follow Mike on Instagram | Connect with Mike on Linkedin

Full conversation on YouTube 👇

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Thank you to our show’s sponsor, Ai Marketing Guild.

The AI Marketers Guild (AIMG) is dedicated to empowering professionals to improve their skills in the rapidly evolving field of AI, specifically as it applies to marketers. We foster a collaborative community, offering targeted professional development and networking opportunities while enabling members to share their knowledge and experience.

Use code Worthy at checkout to receive 20% off your membership.

Hello Everyone!

Did you support any causes or charities during Giving Tuesday? Which ones? Let us know!! #GivingTuesday

Thank you, Avery Schlicher, for introducing me to my next guest, Sarah Steinardt.

If you know of a leader who is doing good while doing well, please email me at eric.p.tash@gmail.com or comment here.

Welcome to the Worthy for Thirty Podcast, where remarkable leaders embody success and benevolence. In this conversation, I spoke with Sarah Steinhardt, Co-Founder of Welcome Baby USA. Sarah transitioned from a career in journalism to a passionate mission supporting underprivileged new mothers.

Join us as we explore her inspiring journey and the invaluable impact of Welcome Baby USA.

Sarah's Journey to Changing Lives

Sarah, a former producer for ABC and CNN, discovered a new calling after becoming a mother herself. Her personal experience led her to recognize the daunting challenges faced by underprivileged families in providing postnatal care for newborns. This realization sparked the creation of Welcome Baby USA.

The Birth of Welcome Baby USA

Sarah's epiphany struck during a snowy trip to the pharmacy, just two weeks postpartum. Overwhelmed and in tears, she questioned how families without adequate support manage these challenges. Inspired by the Finnish baby box program, Sarah envisioned a similar initiative for the U.S. In 2019, Welcome Baby USA officially took off, packing essential boxes from their living rooms, and eventually partnering with distributors to expand their reach.

Inside the Welcome Baby USA Box

Each Welcome Baby box contains 200 diapers, wipes, rash creams, feeding essentials, clothing items, baby wash, and more. These items are carefully selected to meet crucial needs, supporting families during those initial months of parenthood.

Collaborations and Impact

Sarah emphasizes the importance of collaboration and feedback. Partnering with healthcare organizations, they maintain open communication channels to understand recipients' needs. Surveys and dialogue with social workers and pediatricians further refine the box's contents, ensuring they cater to essential requirements.

Accessing Welcome Baby USA Support

Families in need can access Welcome Baby packages through hospitals or local clinics. Sarah highlights the critical role of donations in their mission, inviting individuals and corporations to contribute. Partnerships with large companies for in-kind donations significantly impact their ability to provide more boxes.

Looking to the Future

Welcome Baby USA's vision for 2024 involves scaling up to distribute 3,500 packages, targeting more partner institutions across various states. They aim to conduct surveys and studies to showcase the impact of these boxes on families and child development.

Advocating for Change

Sarah discusses the need for systemic change, advocating for government support in providing essential baby care resources. She stresses the significant impact such initiatives can have on maternal and infant health, hoping for progress in policies and awareness.

How You Can Help

Donations and partnerships are crucial to Welcome Baby USA's mission. Donors can contribute through their website and reach out for further engagement and inquiries.

Email Welcome Baby USA with your questions and/or feedback to: info@welcomebabyusa.org

Conclusion

Sarah’s journey from journalism to nurturing new life exemplifies the transformative power of empathy and action. Welcome Baby USA's commitment to providing essential support for new families stands as a beacon of hope, relying on collaboration, feedback, and community support to drive meaningful change in the lives of the most vulnerable.

For more information on Welcome Baby USA and ways to contribute, visit welcomebabyusa.org and join their mission to make a difference in the lives of newborns and new mothers across the country.

Follow Welcome Baby USA on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Thank you to our show’s sponsor, Ai Marketing Guild.

The AI Marketers Guild (AIMG) is dedicated to empowering professionals to improve their skills in the rapidly evolving field of AI, specifically as it applies to marketers. We foster a collaborative community, offering targeted professional development and networking opportunities while enabling members to share their knowledge and experience.

Use code Worthy at checkout to receive 20% off your membership.

Good Afternoon Everyone,

I hope you all had a great Thanksgiving where you spent time with loved ones. Did you take advantage of Black Friday and Cyber Monday deals?? What did you purchase?

Today is #GivingTuesday where there’s a collective movement to support nonprofits, charities, and other great causes.

I also thought the timing was perfect to share my latest conversation with ShoppingGives Founder & CEO, Ronny Sage.

In this latest episode, we explored Ronny's inspiring journey and delved into the transformative potential of aligning business objectives with meaningful societal impact.

Ronny's journey started with a profound question: How can businesses authentically engage with consumers while staying within budget constraints? This question, coupled with his extensive background in digital marketing agencies and brand management, led him to recognize the prospect of redirecting marketing expenditure towards creating a positive social impact.

ShoppingGives emerged as a platform revolutionizing the interaction between businesses and customers. It strives to foster genuine relationships, fulfill business objectives, and concurrently contribute to social good. Ronny shared his insights, explaining the three core pillars that comprise ShoppingGives' approach: Identify, Social Impact Stack, and Compliance.

The Identify pillar empowers merchants and nonprofits within the network to determine their partnerships, strategies, and preferences. By leveraging data analytics, ShoppingGives helps businesses to make informed decisions about impactful initiatives.

The Social Impact Stack actualizes impact throughout the customer journey, seamlessly integrating cause marketing across various touchpoints. Ronny highlights diverse approaches adopted by brands like Olaplex, Coach, and Kenneth Cole, showcasing their commitment to social causes at different stages of the customer experience.

Moreover, Ronny emphasizes the pivotal role of Compliance and Measurement. ShoppingGives ensures adherence to regulations, spearheading clear and accountable donation processes. The platform allows businesses to assess the return on investment (ROI) of their impact initiatives, fostering informed decision-making for future investments.

A noteworthy revelation from Ronny's insights relates or correlates to a possible substantial increase in customer lifetime value (LTV) when consumers engage in philanthropic activities through businesses. He shared instances of brands experiencing over a 40% increase in LTV when customers actively participate in donation initiatives.

The conversation then moved into the depths of authentic messaging, emphasizing the significance of clear and personalized communication to resonate with consumers' values. Ronny emphasized the importance of aligning brand messaging with impact stories, thereby fostering genuine connections with consumers.

The dialogue concluded with advice for aspiring entrepreneurs. Ronny emphasized the value of finding the right partners and teams aligned with the venture's vision. He advocates for curiosity, learning from mistakes, and embracing discomfort as key elements in the entrepreneurial journey.

Ronny's perspective illuminates the evolving landscape where businesses mesh success with sincere societal contributions. As the podcast drew to a close, the audience gained a profound understanding of how purpose-driven strategies can shape the future of commerce, and help businesses connect with their consumers on a deeper, more relatable level.

Thank you, Mark Karlan, for the connection to Ronny!

To follow ShoppingGives:

ShoppingGives on Instagram

ShoppingGives on LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Thank you to our sponsor, Ai Marketing Guild.

The AI Marketers Guild (AIMG) is dedicated to empowering professionals to improve their skills in the rapidly evolving field of AI, specifically as it applies to marketers. We foster a collaborative community, offering targeted professional development and networking opportunities while enabling members to share their knowledge and experience.

Use code Worthy at checkout to receive 20% off your membership.

Hi Everyone -

This community and platform are built on relationships. Thank you to supporter and past guest Jeff Ragovin for introducing me to Karen Cahn, CEO & Founder, IFundWomen.

In a world that is progressively becoming more inclusive and diverse, women entrepreneurs still face a significant funding gap. A promising solution to this problem emerged in 2016 with the creation of IFundWomen, a crowdfunding platform founded by Karen Cahn. Since its inception, IFundWomen has been on a mission to empower female entrepreneurs from all walks of life by providing them with the financial support they need to turn their dreams and aspirations into reality. In this blog post, we'll delve into the remarkable journey of Karen Cahn and her brainchild, IFundWomen.

The Gender Funding Gap

One staggering statistic that underlines the need for platforms like IFundWomen is that only 1.9% of all venture capital (VC) dollars go to female-started or founded companies. To put that in perspective, that's just 1.9% of a whopping $330 billion in VC funding in 2023. These numbers reveal a stark imbalance in the entrepreneurial landscape, and it's a gap that Karen Cahn was determined to close.

Karen Cahn's Journey

Karen's journey into the world of female entrepreneurship began after she quit her job at AOL. She had all the right ingredients for a successful venture – she was working at Google, based in New York City, and had an impressive network. However, when it came to securing venture capital, Karen found herself facing a disheartening roadblock.

Despite her impressive credentials and connections, she couldn't find a single investor willing to fund her business. This experience was a turning point for Karen, as it led her to discover the potential of crowdfunding. She saw that this approach could be a game-changer in bridging the gender funding gap. Determined to make a difference, Karen took a bold step.

The Birth of IFundWomen

In a true entrepreneurial spirit, Karen Cahn decided to take matters into her own hands. She bought a domain name for $2.99 and began her journey towards creating a crowdfunding platform that could empower women entrepreneurs. Her vision for IFundWomen was clear – a platform that would not just be accessible to a select few but inclusive for all women, regardless of their backgrounds, to fund their startups and chase their dreams.

IFundWomen's Impact

Since its founding, IFundWomen has made substantial progress in leveling the playing field for female entrepreneurs. Some of its remarkable achievements include raising over $400 million for more than 20,000 startups, which in turn employ over 80,000 people. These numbers reflect the tangible impact that the platform has had on the lives and aspirations of women entrepreneurs.

Closing Thoughts

Karen Cahn's journey from a frustrated entrepreneur seeking venture capital to the founder of IFundWomen is a testament to the power of determination, innovation, and inclusivity. Her platform continues to be a beacon of hope for female entrepreneurs, offering them the support they need to break free from the constraints of the gender funding gap. As we look to a future that is more diverse, equitable, and inclusive, IFundWomen stands as an inspiring example of how individuals can drive change and provide opportunities for women to thrive in the world of entrepreneurship.

In a world where 89% of all net new businesses are started by women each day, it's more important than ever to support and empower these entrepreneurs. IFundWomen is not just a platform; it's a movement, and it's changing the way we think about funding and entrepreneurship for women

Links:

IFundWomen on Instagram

Karen Cahn on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Thank you to our sponsor, Ai Marketing Guild.

The AI Marketers Guild (AIMG) is dedicated to empowering professionals to improve their skills in the rapidly evolving field of AI, specifically as it applies to marketers. We foster a collaborative community, offering targeted professional development and networking opportunities while enabling members to share their knowledge and experience.

Use code ‘worthy’ at checkout to receive 20% off your membership.

Hello everyone!

I hope you had a wonderful summer. As we transition into fall, I'm excited to share my first post-break conversation with you.

I had the privilege of talking with Mindy Scheier, the Founder and CEO of both the Runway of Dreams Foundation and Gamut Management. Mindy's mission is clear: she's dedicated to making more adaptive products available for people with disabilities. Her journey began when her son, Oliver, who has a rare form of muscular dystrophy, expressed a desire to wear jeans to school. At that time, there were no adaptive jeans available. Leveraging her fashion expertise, she designed a pair of jeans that met his specific needs. Right after that, she delved into research on how to bring more adaptive products and fashion to the market, leading her to establish Runway of Dreams in 2014, with her objective of partnering with brands to make the aforementioned a reality.

In 2016, Runway of Dreams kicked off its first collaboration with Tommy Hilfiger. Today, they're working with nearly 13 different brands.

Recognizing the positive response to her work, Mindy founded Gamut Management in 2019. This venture specializes in helping brands enter the adaptive products space, guiding them from the initial product concept all the way through to market launch.

According to the CDC, 1 in 4 US adults identify with having some sort of disability. As a result, brands like Mattel and Procter & Gamble are increasingly developing marketing campaigns and products tailored to this significant consumer demographic.

There’s a ton of inspiration and wisdom that Mindy shared which can fill many more conversations.

My key takeaway: Stick to your purpose, cherish each moment. On the ambitious path, life might meander, but staying true to your purpose is the ultimate reward!

Enjoy and let me know what you think in the comments

Links:

Watch the full episode on YouTube

Follow Mindy on Instagram | Follow Runway of Dreams on Instagram | Follow Gamut Managment on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone!

Summer is almost over (ahhh). School is almost starting (ahh!)

But great conversations with leaders doing good while doing well never abate!

First a word from our sponsor:

The AI Marketers Guild (AIMG) is dedicated to empowering professionals to improve their skills in the rapidly evolving field of AI, specifically as it applies to marketers. We foster a collaborative community, offering targeted professional development and networking opportunities while enabling members to share their knowledge and experience.

Sign up & receive 10% off your membership | Use code: Worthy at checkout

For today’s conversation, I was connected to Grapevine CEO and Founder, Emily Rasmussen through show guest and supporter Aria Finger. The reason I reached out to Aria was that Grapevine was first brought to my attention through a cold email from a digital marketer giving circle that is hosted on the platform. Technology + marketing + doing good while doing well = a great future conversation.

Grapevine’s mission is dedicated to hosting and facilitating giving circles. As Grapevine defines a giving circle is “a charitable model where people come together, pool their donations, and give back as a collective to amplify their impact.”

Today, Emily and her team, announced their seed round funding of $1.85MM to further scale their mission. The goal by 2025 is to move $100MM+ from giving circles on the platform to nonprofits. As part of their mission, Grapevine, is disrupting the traditional philanthropic model and allowing diverse, smaller donors to pool their resources and amplify their impact.

It’s super easy to either join an existing giving circle on the Grapevine platform or create one. You can create a giving circle based on a variety of factors and common interests and Grapevine provides you and your giving circle with the tools to recruit members to the giving circle, manage it, as well as recruiting nonprofits to nominate for the giving circle to donate money raised either once or recurring.

I asked Emily during our conversation to break down or simplify the impact a giving circle can have beyond the dollars and cents.

“Like if we talk about the model that I shared earlier, 100 people each pitch in $100, now you’re giving a $10,000 check. I mean, your $100 has now been turned into $10,000, right? And you still get to be part of deciding where that money goes. And so in that way, there’s a 100x multiplier on the impact you migh be able to have with that $100. And we also know through this model is that through this community based way of givign, you hear about organizations from other pepole who have their own experience with them and can surface what we see in the research is often much smaller, more local, more diverse organizations where your money goes further that typically have a harder time tapping into the more established fund.” — Emily Rasmussen, CEO & Founder, Grapevine

It’ll be fascinating to watch Grapevine’s impact unfold and how it further democratizes charitable and nonprofit giving.

What is super interesting for the folks focused on CSR (corporate social responsibility) is Grapevine’s new offering, Grapevine for Companies. According to today’s press release, “The goal is to create community and connections, while doing good with your company that can reverberate out through the community.”

Watch our entire conversation on YouTube

Find a Grapevine (Giving Circle) to Join

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

A word from our sponsor

The AI Marketers Guild (AIMG) is dedicated to empowering professionals to improve their skills in the rapidly evolving field of AI, specifically as it applies to marketers. We foster a collaborative community, offering targeted professional development and networking opportunities while enabling members to share their knowledge and experience.

Sign up & receive 10% off your membership | Use code: Worthy at checkout

Hello Everyone -

Love catching up with friends especially ones who are leaders that are doing good while doing well.

In this conversation, I spoke with John Rough, SVP Enterprise at UnitedMasters + Translation. Both businesses were founded and are led by music industry veteran and advertising maven, Steve Stoute.

UnitedMasters is a platform for independent artists to build a business around their craft: from music distribution, promotion, and working with brands.

“So our platform, so UnitedMasters, is home to 1.7MM artists that come and do everything from distribute their music, use creator tools to better their music, as well as what my team’s role is to broker brand partnerships for independent artists.”

“and so a couple of examples of that are we measure our programs on impact, right? So we work with Bulleit Bourbon under the Diageo portfolio to bring mentorship to artists in sync licensing, in performing, performanceing, performance, it’s not even a word, performing and writing, right?’ - John Rough, SVP Enterprise, UnitedMasters

John doesn’t mince words when it comes to his unconventional yet creative-infused career journey and path, and how each stop along the way to where he is today was deliberate in hindsight even if it didn’t feel so in the moment.

“But the Weiden and Kennedy’s and BBDO’s of the world thought differently [graduating college in 2008] and obviously coming out in a recession was tough. So I pivoted my career towards sort of the media side of the world and understanding how TV media works and then product and tech media works and digital media works was kind of this kind of assemblance of a journey towards getting back to my creative side.”

What has helped fuel and shape John over his career are the people who surround him — bosses and colleagues who have become good friends and mentors. Mentorship is something that John thinks is invaluable. And in doing so, he makes a conscious effort to give back and provide guidance to those climbing the ranks.

“Yeah, I take a lot of the lessons that I learned throughout my caeer and try to implement them, not in the ‘this is how to be successful’ phase, but I think the general lessons we as humans should lean into, right? And I mentioned curisoity. I think that’s what fuels growthin creative industries. Trying to do net new things take a level of curiosity.”

John’s advocacy for coaching and mentorship has been answered…

“So I’m always constantly raising my hand. I just got an email today that I’m allowed to be an advisor for our intern class. I’m incredibly honored to do that. I’m a huge fan. Not only do I work in youth culture, but I’m a huge fan of being able to learn from youth culture.”

Links:

Watch our Full Conversation on YouTube

Learn more about UnitedMasters

John Rough's LinkedIn Profile

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

Thank you again to the Serial Marketers community for recommending Leslie to come on the show!

It’s always fun and exhilarating to speak with a startup founder whose purpose in starting her business was borne out of a personal need. Leslie, a mom, was looking for childcare in her local community. And she wasn’t necessarily looking for childcare that looked or seemed transactional. She wanted to connect with parents in her local, Brooklyn community. Perhaps creating a care circle where they can build relationships and watch each other’s children.

“At the same time, I was a mom. I was a single mom living in New York. I was busy and also stressed out trying to balance life and work. And so when I was between jobs, at one point I was taking care of my son. He was three at the time. I was trying to figure out how to entertain him, while getting a break and that’s sort of how Carefully it came to be. And I decided to kind of put my skills to use and solve my own progblems and kind of dig into it.” - Leslie Borrell, CEO & Founder, Carefully

Carefully is a mobile app that you can download to either your Android or Apple phone. It helps you find collaborative childcare wherever you live.

The COVID-19 pandemic forced Leslie and her team to quickly pivot to allow virtual connection to thrive.

“But during that time, I used Carefully also to survive. We started doing virtual events, we started thinking about how we could use Carefully to support ourselves and to connect with others. And so, it was a way to stay connected during that time. Ultimately, my vision for Carefully has always been to connect people in real life and not be a totally digital experience.”

The cooperative or collaborative nature of Carefully with it’s mission to make childcare equitable for all walks of life makes it stand out.

“Community-based care is really nothing new. It’s not about paid for care, to be honest. It’s about people coming together and exchanging childcare. So you think about, you’ve might’ve heard of a care circle, a babysitting co-op, swaps, those are some of the terms people use to talk about comunity-based care. It’s this spirit of mutualism where people give and receive and help each other out.”

With childcare becoming a $600B+ industry and bringing in more businesses and people working on solutions, innovation is bound to happen but Leslie cautions that any innovation should be rooted in what is right for a child.

“Now you see a lot more people coming into the space and creating which is great because you, know, more ideas breeds innovation. But I think also you have to be careful because you’re trying to create solutions that take care of our kids.”

Leslie and the team have recently launched a content arm — fixchildcare.com — of their business to educate and inform parents and caregivers. And in part, giving a platform for parents and caregivers to tell their stories and share!

To watch our full conversation on YouTube

Leslie's LinkedIn Profile

Carefully on Instagram

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hi Everyone!

How was everyone’s July 4th?? Short week. Why not another inspirational and motivational conversation to kick off the weekend?

Shall we….

I met my next guest, Tara Tersigni, at a Montclair Starts Up event at Montclair State University. (Thank you, Zack Rosenberg!) Tara spent the early aughts of her career in TV production and pivoted to working with and alongside beauty icon, Bobbi Brown. In fact, Tara was Bobbi’s co-founder in her more recent company, Jones Road Beauty.

Parlaying her TV production expertise with her operational and CPG chops, Tara left Jones Road Beauty in 2021 where she then went on to consult on an interim basis before starting her next venture, La Cosa Ventures.

All brands Tara and her team at La Cosa Ventures incubate or launch is all built around the premise of being a role model brand for the next generation.

Keep an eye out for Tara’s first brand launch, Speckhart, this summer.

“This is my new thing that all the brands that we do from now on, I want to be role model brands. For the next generations, and maybe not Gen Z, but Gen Alpha and beyond, think of what Patagonia does, but that it, it, that's tricky. So right, like this new generation of role model brands that at least try to do everything a little bit smarter, a little bit safer, and a little bit more sustainable.” — Tara Tersigini, La Cosa Ventures

What wasn’t lost on me when talking to Tara is the appreciation she has for the mentors and advisors who helped her on her journey. Bobbi Brown and her first boss in TV production, Terry Woods who was the President of CBS Television at the time. Tara was her assistant which got her foot in the door.

And it’s this level of appreciation and gratefulness that compels Tara to mentor. To provide a helping hand and advice to those coming up the ranks in their profession (she made time to speak with one of my mentees). It’s also something she attributes to her upbringing in addition to the examples Bobbi and her husband, Stephen set for her.

I love this quote from the above clip:

“….it's so easy to help people”

How are you helping or mentoring?

Links:

Watch our full conversation on YouTubeLa Cosa VenturesTara's LinkedIn

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

Goodbye, June. Big plans for July 4th?

To the task at hand.

I had the pleasure of sitting down with Charitybuzz CEO, Ben Erwin. CharityBuzz is an asynchronous online auction marketplace that allows charities to auction off items or experiences which directly benefit a charity’s beneficiaries.

Traditionally, charities and causes run various fundraising efforts throughout the year — renting out a hotel ballroom for instance — as moments in time. Charitybuzz is allowing these same charities to unlock deeper value with their staff and board of directors to find opportunities throughout the year to raise money.

Check out this exclusive Alicia Keys concert experience which benefits Green Side Up Foundation. Green Side Up Foundation is an Asheville, NC-based non-profit organization providing support for local pediatric cancer patients. You’ll see on the auction listing that this experience was donated by a friend of the foundation.

Charitybuzz is using a for-profit model to drive maximum yield which directly benefits the beneficiaries of these charities and causes.

“Like go to the Oscars, hang out with this celebrity, go backstage to this concert, but’s only being offered to a room of 3, 4, 500 people which 5% are bidding. So you’ve got these opportunities that have global demand, global desire, but just in this really samll group. So why not bring those online, distribute them, more people that see them, if you target correctly, more people bid, more money raise. So that was really the impetus of CharityBuzz. But as we knew, the only way to really grow and scale the business was to create more of a platform or marketplace.” - Ben Erwin, CEO, CharityBuzz

Charitybuzz was founded in 2005 and was acquired by entrepreneur, Todd Wagner (founder, Broadcast.com) in 2016. At the time, Todd, Ben, and the team created the Charity Network as the parent company with CharityBuzz and Prizeo, an online giveaway platform, operating underneath. CharityBuzz has grown its marketplace to offer vertically integrated experiences and merchandise in addition to its curated auctions from outside charities and causes.

“…leading up to the Super Bowl, we know there’s, we could probably move upwards of a hundred different packages to have a really like a really fun, unique Super Bowl experience. But through our charity partners, we’re only able to secure 10. Well, we have to fill that void because it’s what our customer want and that’s our commitment to them. So we’re more and more going out and we’re putting together these experiences ourselves.”

Ben shared his perspective on driving innovation within the charity / cause fundraising sector, which starts with educating and removing any misconceptions about charity.

Ben and Charitybuzz are only adding incremental value to existing charity fundraising efforts.

“Let’s focus six months opposite your event. Let’s focus on opportunities you’re not going to include in your event that will do really do well on our platform. We got to understand your goals. Like everything that plays into your existing fundraising efforts. And then we just need to figure out where we fit into add incremental value. We’re not taking anything away from what you’re already doing. Keep doing that. What if we can find 20%, 50% more money over there?”

Links:

Watch the full conversation on YouTubeBen Erwin's Linkedin Profile

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone!

I hope everyone had a great Father’s Day weekend!

Boy, am I excited to share my next conversation with The Profile’s Founder and Author, Polina Pompliano.

Did I mention today is her book release too? Her new book, Hidden Genius, is available for sale.

If you’re not subscribed to The Profile, it’s a weekly original and curated digest of profiles of amazing humans — entrepreneurs, celebrities, politicians, motivational speakers, the list goes on and on.

Polina has been focused 100% on growing The Profile for the past 5 years. Previously, she spent 5 years working at Fortune Magazine running their regular startup newsletter, The Term Sheet. It was around this time she started The Profile more as a side hustle because of her passion for writing original pieces or profiles on interesting people.

“I didn’t just want to curate profiles, but in order to do that, I would have to work on it full time. So that’s kind of when I started toying with the idea of what The Profile would look like if I dedicated 100% of my time of it instead of just doing it on the side.” - Polina Pompliano, Founder & Author, The Profile

Whether you’re interviewing or profiling someone on a show (or podcast!) or in Polina’s case, the written word, it’s interesting to understand the common thread that ties people together.

“[I] definitiely think that one of the pieces is they are people who have either gotten burned by something external, therefore, they’ve been forced to tie their identity around something they control, or they’re people who are constantly seeking ways to bet on themselves and take risks that lead to growth in learning.”

After years of profiling who we believe to be remarkable people, Polina complied mental frameworks readers can employ from reading her new book, Hidden Genius.

“But when people ask me like why ‘Hidden Genius?’ And I’m like,’ because the people I choose to include in the book and also feature in The Profile are not people who are, who you traditionaly think are geniuses.’ They’re people who have a certain view of the world, a certain like framework in the way that they solve problmes that that’s what makes them unique and uniquely prepare to solve certain problems and that is why they each have a hidden genius like many of us like I think all of us have some sort of hidden genius. It’s just a lot of us haven’t discovered it yet.”

There’s a chapter in Hidden Genius on ‘mental toughness and mental resilience,’ which many of us can relate to in our daily lives. One example Polina points to is ultra-athlete, Navy Seal and Army Ranger and motivational speaker, David Goggins.

While mental resilience and toughness is necessary to face the kinds of physical pain that David Goggins endures, I asked Polina about emotional anguish and stress caused by uncertainty from the rise of Ai, Silicon Valley Bank imploding, untamed inflation, etc. What sort of mental model should we be tapping into?

🎧 to her response and advice:

Polina dispenses many more 💎 during this conversation which are expounded upon in Hidden Genius.

🎧 to the full conversation from wherever you listen to podcasts or 📺 the full conversation on YouTube.

🔗 👇🏼

Links:

Watch the full conversation on YouTube

Come to Polina’s book launch event at NYC’s P&T Knitware this coming Saturday

Subscribe to The Profile

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone!

The Summer Solstice is less than a week away, and I hope your summer is in full swing. The end of the school marks the beginning of day camp and lots of children’s activities.

With that aside, great conversations don’t abate such as the one I had with WorkReduce Founder & CEO, Brian Dolan. WorkReduce connects flexible talent to the nation’s leading agencies and brands — they recruit, train and manage the talent — and then work with these firms to onboard the talent depending on their needs. As a focus of its distributed work model, WorkReduce is able to source talent from underrepresented areas across the US.

A recurring theme throughout my conversations with these leaders is that what they’re doing now is an amalgamation of all the experiences and knowledge they’ve accumulated over time. Where they are now may or may not have been what they envisioned but they are better because, not despite, it. Brian is no exception; started his career as a developer and then parlayed that experience into product management and then into sales (gasp!) All of which gave him the ingredients to be a startup founder.

What also is evident is Brian’s insistence on, not only sourcing amazing talent from underrepresented areas of the country, making giving back a part of the WorkReduce culture manifesting through their work with Donorschoose.org. Education is one of Brian’s passion-points and giving schools around the country the ability to provide for their students makes the effort worth it in spades.

“So understanding that we’re having that kind of impact on a lot of people and how I feel about education, like Donors Choose has been a really natural fit for us. And so we’re funneling a bunch of profit into there when we began.” - Brian Dolan, WorkReduce, CEO & Founder

Considering all the talk and consternation around generative Ai, more specifically ChatGPT, I had to ask Brian what he thought was the necessary skill or skills for talent to stand out in today’s world. You might be surprised with his answer.

“I think everyone needs to be proficient with basic coding techniques. And I think this is still true in the era of ChatGPT. Because I think what we see with the large language models is that they’ll write 90% of the code and it’s going to make you hyper-efficient, but you’ve got to know how it’s, you still have to know how it works because you’re going to be debugging it.”

Click to watch the whole conversation on Youtube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Summer!

A short work week so let’s jump in!

I had a chance to catch up with my friend and former colleague, Helaine Knapp, CEO & Founder, CITYROW to discuss the ups and downs of running a successful fitness business.

Highlights of our conversation are found below.

CITYROW programming is built around an indoor water rower coupled with strength training which can be done in one of their studios or at home via their connected rower.

Helaine and I worked together 12+ years ago at Buddy Media where we worked with the likes of Dan Reich & Jeff Ragovin (both past guests and both investors & advisors to CITYROW). It was also around this time that Helaine began to explore whether building a fitness business around a gym rower ‘had legs.’ It was Helaine’s discovery, based partially upon her own fitness-related injury, to find a workout that was both low-impact to the body and high-intensity. Time after time she kept coming back to the rower.

“And then, you know, I had this idea, I was like, ‘I wonder if I can make rowing like sexy and cool, mainstream, right?’ It’s this unsung hero, but it really needs a makeover. And so I quickly realized, ‘what if I pair it with strength training work?’ To me, that should be perfect. Cardio, strength, it’s a HIIT [high intensity interval training] class.” - Helaine Knapp, CEO & Founder, CITYROW

If self-awareness is a startup founder’s superpower then Helaine has it in spades!

“If you’ve like ever listened to me or seen any of my writing, like self-awareness really is everything because it’s one thing to be able to say everything that you’re good at, but it’s even more powerful to acknowlege the area that you’re not good at, because that means you can solve for it.”

While Helaine continues to lead her team and grow the business — omnichannel, connected fitness is here to stay — she still finds time to give back, mentor, invest, and coach early-stage founders.

“And I think at this point, I want to be the person that I was always looking for as an early stage founder. I want to be the person that young founder can come to and be vulnerable. You know, it’s really hard to be vulnerable whether it’s an investor. Doesn’t matter how close you are to them.”

Helaine doesn’t mince words when it comes to running a fast-growing fitness business, COVID-19 pandemic notwithstanding. The trials and tribulations predated 2020 and continue to persist to the present day. Again tapping into her self-awareness bona fides, Helaine has made sure to capture the lessons and experiences she’s witnessed to perhaps inspire and provide perspective to other entrepreneurs. ‘Making Waves’ her book set to release in 2024! (Set your P&T Knitware reminders!)

“I know I keep coming back to this analogy of being a quarterback, but you really, when I look back and I think about all the moments and you know, the voice of this book is that I really wanna add a new voice to the startup world that talk about the underbelly. I wanna talk about what it really takes. I wanna talk about not just rainbows and butterflies. I want this to be a book that gives you real insight into what happens and what happened to me.”

So much to digest and so much to learn from this full conversation!

To watch the full conversation — Worthy for Thirty YouTube Channel

To learn more about CITYROW — CITYROW.com

Want to purchase a CITYROW connected rower for your home?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Happy Monday Everyone -

Memorial Day weekend starts this Friday the unofficial, official start of summer.

Diversity is an important part of Worthy for Thirty. I love speaking with and championing founders who are not only smart, tenacious, and building world-class products and services yet most importantly, serving their communities. As a minority or female founder, they’re taking their profits and reinvesting them back into the communities they serve.

The panelists I had on this episode are also building the bench of future minority and female founders by the work and examples they’re setting:

Kate Brodock, CEO, Switch and General Partner, W Fund was always interested in gender equality along with supporting minority founders. She was able to parlay her experience as an operator into being tapped as CEO of Switch which goes beyond the standard definition of a venture capital fund. It provides founders and investors with resources, accelerators, investing opportunities, and education all built upon a foundation of inclusion.

“I was part of and then for a number of years ran a large global organization that focused on women in technology and entreprenuership. We had about 60 chapters around the world at one point. And in 2016 I was able to actually merge those two kind of parallel paths.” Switch CEO, Kate Brodock

Salim Holder, CEO & Co-Founder, 4th Ave Market, is the largest black-owned Hair & Beauty Supply Store targeting people of color. Salim is using his classical consumer package goods brand management experience to find a way to empower the brands that sell their wares on the 4th Ave Market platform, the consumers who are looking for a high-quality product, while ensuring ensure the money spent on these products are reinvested back into the community.

“I kind of looked at it and said, ‘wait a minute,’ as consumers that are spending $2B a year, we’re being forced to choose between stores that don’t have what we want and stores that don’t want us in there. When we created 4th Ave Market, I started to realize the opporutnity was much bigger than just selling products to our consumers and to community.” - Salim Holder, CEO & Founder, 4th Ave Market

Last but certainly not least by any stretch, I invited past guest Aubrey Flynn, CEO & Founder, GOALS Ventures to discuss how he too is building a sustainable business and technology platform for entrepreneurs who serve underrepresented communities whether that is based on race, ethnicity, veteran status or socio-economic factors. Aubrey is cracking the code on how to teach and use technology with his entrepreneur-customers to shrink the wealth gap in the US.

“We’ve [GOALS Ventures] cultivated a community of about 600 entrepreneurs and brands. Companies like Amazon are part of the network. Influencers like Charles Barkely and his brand, Redmont Vodka, Indigo by Snoop Dogg, Judge Judy, her new show ‘Judy Justice,’ is a part of our network. So really excited to provide digital transformation, and service in the space of social, digital advertising, e-commerce, search engine optimization, and just customer relationship management as part of a software as a service model that you can also do yourself or leverage our team and our concierge service where we’ll come in and do the work for you.” — Aubrey Flynn, CEO & Founder, GOALS Ventures

Click here to watch the whole conversation on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

It’s always fun, interesting, and thought-provoking to record another podcast episode. Adding to those elements, recording a conversation live! And that’s what I did. I booked time at NYC’s Lower East Side Bookstore and Podcast Studio, P&T Knitware. If you love books, especially ones about NYC or authors based or from NYC, this is your store. Want to record your own podcast episode? Their studio is open to the community!

On this episode, I had my friend Jonah Goodhart join me. I met Jonah back in 2016 when I attended his company’s, MOAT, conference in Montauk. This was when I was helping run digital marketing for Prestige Brands and we hired MOAT to help us understand our advertising analytics such as engagement and viewability (did someone actually see our ad?? What a novel concept!)

Jonah is very self-aware both as an operator and angel investor over his 25+ year career starting from his days at Cornell in the late ‘90s launching an early affiliate marketing company, Colonize.com, which built large email lists of consumers who wanted to be alerted about free items from brands in the early aughts of the world wide web. Big brands, such as Barnes & Noble caught wind and paid Jonah & Noah to refer them customers.

After Colonize.com led Jonah & Noah to become the first outside check into Right Media which at the time in 2002 was the first digital ad exchange marketplace. Once Right Media sold in 2007, they took a break to angel invest and use the 3 years between the exit and founding MOAT to decide the next step in their career journey.

“And my brother and I have tried to do this throughout our, I guess almost 25 year career at this point, is we've tried to pause and say, you know, what are we? What's happening? What do we understand? What do we not understand? What are the trends that we're seeing? And we paused and we said, you know, there's gonna be a lot more innovation, a lot of companies that, uh, we can potentially be involved in, that we could support.”— Montauk Labs Co-Founder, Jonah Goodhart

Fast Forward, MOAT sells to Oracle in 2017, Jonah stays on for 3 years and just as he was going to travel the world with his wife in 2020 the world shuts down because of the COVID-19 pandemic. Jonah took the opportunity to use this time, with Noah, to evaluate what’s next.

“And we said, you know, but yet the satisfaction and fulfillment we get from being a part of a company, which you know, for us is about the people that we get to work with and is about waking up and having that feeling of, ‘yes, I want to go do something that inspires me and that feels good and that feels like I'm making a positive difference in, in other people's lives.’ And so what it led to for us was creating a venture studio, which is what we're doing now. And that concept was all right, how do we take technology? Which is, you know, there can be technology for good and there's technology for not so good. And we've seen lots of examples of, of both. How can we take technology for good and use it to make a positive impact on the world in some way? You know, in my mind it's about building sustainable businesses.”

Jonah and Montauk Labs are pairing the same entrepreneurial zeal that’s been omnipresent throughout Jonah’s career with public issues affecting a large amount of Americans, such as access to healthcare.

“The US has a lot of things in the healthcare space that are great. It has some other things, perhaps some of the incentives that are not so great. How do we sort of think about building a business in this, in this world with a clear vision? And our vision was, how do we use our background data and analytics to improve health outcomes?”

Click to listen to the full conversation on YouTube

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

An important topic on this show is second chances or using CONBODY’s Coss Marte parlance, providing a first opportunity to someone who may not have had one, to folks going through the US prison system and who are coming home.

My guests for this conversation were referrals from previous guests, Andrew Glazier of Defy Ventures and Aria Finger, Reid Hoffman’s Chief of Staff.

I had on Bottom Bunk Sneaker House, CEO & Co-Founder, Cole Richman who spent 8 years inside the California prison system for dealing drugs who discussed his experience first-hand coming home with limited work opportunities and co-founding Bottom Bunk during his stay in a halfway house with his partner, and Zo Orchingwa, CEO & Founder, Ameelio, a technology non-profit which provides free digital communication tools for those incarcerated to speak with their friends and family — from Ameelio’s research, communication is vital to reduce recidivism and mass incarceration. In addition, prison phone call companies are predatory by charging large sums of money for individual inmates to make calls home.

The important question: how can we work collectively to help those who have been rehabilitated, who were proactive working on themselves while incarcerated, and are now looking to establish an opportunity once they’re home?

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

Combating antisemitism in the US is a huge issue and discussion point for me and this podcast. How can we all lean in and work towards reducing the vitriol and harmful rhetoric that, at times, has led to physical violence against the Jewish community?

I sat down with U.S. Congressman Josh Gottheimer (NJ-5) along with past guests Dan Reich and B.A. Van Sise to get their perspective. Perhaps a lot of the hate and animus towards the Jewish community is rooted in an education, or lack thereof, about Judaism, its culture and traditions.

Congressman Gottheimer is a co-sponsor of legislation, The HEAL Act (Holocaust Education and Antisemitism Lessons) in the US House of Representatives, that if signed into law, will standardized Holocaust education across the US. We’re used to communities with large Jewish populations — like NY/NJ/CT, LA and Chicago — to understand the Jewish experience. What sort of education and exposure does the rest of the country, especially more remote parts of the country, receive and then need?

To put the dangerous rise of antisemitism into perspective, the Anti-Defamation League reported to NPR that 2022 saw the largest increase of anti-Jewish attacks since it began its tracking and that’s on top of a sharp increase the year before.

It will take an ‘all-hands-on-deck’ approach, both Jews and non-Jews to collectively stamp out all forms of hate, especially antisemitism where the Jewish community is a disproportionate victim of all race-related hate crimes despite being 2.4% of the total US population. Thanks to Robert Kraft and his team for launching the #standuptoJewishhate campaign to drive necessary awareness to the issue which is helping get all communities involved.

Cautious optimism

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

Mental health, and when it’s not optimal, in America is a pressing issue. While the topic may have felt it was living in the periphery pre-pandemic, it was magnified and worsened through the apex of lockdowns to our now ‘new normal’ where we are still either working / operating completely remotely or in a hybrid environment.

Chronic ailments such as anxiety, and depression along with a whole slew of other mental health-related illness have profound impact on the individual sufferer, and within the context of business, can negatively affect productivity.

“Employees who report poor mental health are less engaged, less productive and, according to Gallup research, miss almost five times more work days than those who report good mental health.” — Chris Barbin, Forbes Contributor

I had the pleasure of speaking with returning guest Phil Schermer, CEO & Founder, Project Healthy Minds and Stephen Sokoler, CEO & Founder, Journey to discuss the need for CEOs & Founders along with their the executive suite to make mental health for a company’s employees a top priority. This is not to say the urgency is coming only from the top. Employees are too advocating for mental health resources and discussion from their employers.

The first step to better mental health and its care is normalizing the conversation around it, and to make employees feel comfortable to talk about it openly.

You’ll hear Stephen & Phil lay out the steps for companies to make mental healthcare a vital part of any organization.

Watch & listen to the full conversation on YouTube:

Traveling this spring? Make sure to check out COMRAD compression socks for all your travel needs!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

I had pleasure of catching up with a childhood friend, B.A. Van Sise. B.A. is a published author — Invited to Life: Finding Hope After the Holocaust — is his second book. B.A., in addition to his literary accomplishments, is an acclaimed photojournalist. His ‘Eyewitness’ installation at the Museum of Jewish Heritage was his photographic foray of meeting with and taking pictures of Holocaust survivors throughout the US. The pictures of survivors adorned the museum windows, and it was the museum’s first public art exhibition.

Invited to Life: Finding Hope After the Holocaust is a continuation of B.A.’s important work, in addition to taking photos of Holocaust survivors based in the US, tells their story of making America their own. After unspeakable tragedy and trauma, these individuals made their way to the states to make life anew with the hope that they were able to put what they experienced behind them. These are human stories with their trials and tribulations.

The conversation’s full visual version is on YouTube:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

When it comes to your favorite brands what sets them apart? What are the defining characteristics that make you fond or better yet more than willing to patronize them? Is it the service provide or product they make, or perhaps it’s the intangibles — meaning by giving your money to this brand you know that money will go to continuing to provide a superior product or service and in addition, allow that brand to advocate for specific causes important to you or continue to be a pillar in the community it serves?

Is it their brand purpose that sticks out?

I had the ANA’s Ken Beaulieu, who leads their Center for Brand Purpose on the podcast to discuss ‘brand purpose.’ How do we first define it? Ken’s explanation below:

“We [ANA Center for Brand Purpose] define it as the reason your brand exists beyond profit, beyond making gobs of money. It's your North Star, it's your DNA, it's your ethos. And it should be tied to your business strategy and inside and out. It's gotta be rooted in everything that you do.” — Ken Beaulieu, ANA

What are brands which you associate with being purposeful? Patagonia immediately comes to mind. Their reason-to-be is to serve, protect and save Planet Earth. What are some other brand examples that fit this description?

Watch my full interview with Ken on YouTube or you can listen to the audio on wherever you enjoy podcasts. Ken lays out the ‘8 Characteristics of Purpose-Driven Brands.’ To learn more about brand purpose along with Ken and his team’s work head over to the Center’s website.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Good Morning Everyone -

Mental health is a prevalent issue in the US which has been exacerbated by the COVID-19 pandemic.

Most Americans who experience mental health issue symptoms are less likely to identify what they’re going through and experiencing based on stigma and that is compounded with not knowing where to turn. Who can I speak to? What resources are available to me? Is this covered my insurance? Is my employer aware of mental health and its impact on my and the overall company’s productivity?

Many of these questions and topics were discussed during my conversation with Phil Schermer, Founder & CEO, Project Healthy Minds, non-profit technology mental health startup and returning guest, Aria Finger, Chief of Staff to Reid Hoffman. In Aria’s past life as CEO, DoSomething.org mental health was a pressing topic and issue for the organization’s membership base. Aria’s predecessor, in fact, launched the Crisis Text Line in 2013.

Mental health will be a recurring topic on Worthy for Thirty. Next week, Phil and Stephen Sokoler, CEO & Co-Founder, Journey, a corporate mental health resource platform will be coming on the show to continue this important conversation.

Full conversation on YouTube:

Other upcoming conversations:

• Second Chances with Zo Orchingwa, Founder & CEO, Ameelio + Cole Richman, Co-Founder & CEO, Bottom Bunk

• Combatting Antisemitism with Congressman Josh Gottheimer, DIBS Beauty Co-Founder, Dan Reich & Author, B.A. Van Sise

• Underrepresented Entrepreneurs with Aubrey Flynn, CEO & Founder, GOALS Ventures, Salim Holder, Co-Founder & CEO, 4th Ave Market, and Kate Brodock, General Partner, W Fund

COMRAD Socks are great for travel and everyday wear. Check ‘em out!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Good Morning -

The last time we checked in it was December 2022. Looking at the calendar we’re in the second week of 2023. January seems like a loooong month. For those following ‘Dry January’ or working hard to stick to your new year’s goals (see, I didn’t say ‘resolutions), this community is cheering you on!

As you may remember, in Fall 2022, I spoke with Coss Marte, Founder & CEO of CONBODY about his path from spending 7 years in prison, to developing a passion for fitness (it saved his life!), and turning that passion into a thriving, for-profit fitness business once he was released. He credits Defy Ventures, a 501(3) non-profit organization working inside close to 30 prisons in the US along with working with people leaving incarceration, for providing him with career readiness, personal development, and most importantly, entrepreneurship support.

I had both an informative and insightful discussion with Defy Ventures’ President & CEO, Andrew Glazier, about all the great work Defy Ventures’ is doing.

You can listen to our whole conversation on how Defy Ventures’ is confronting mass incarceration head-on by helping its EITs (entreprenuers-in-training) prepare for life, post-release with mentorship and education — invariably helping these individuals develop a self-narrative that will help them create then sustain their second chance.

Defy Venture’s EITs average recidivism rate is <10% vs. the national average which is >30%!

Watch here or listen to the full conversation wherever you listen to podcasts:

Traveling this winter? Make sure to wear COMRAD Compression Socks on your journey! Your legs and mind will thank you! Save 30% off your purchase today!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone,

The end of 2022 is nigh! Looking back, what are you most grateful for? What did 2022 teach you about YOU?

For me, 2022 was a year of growth — I started this platform to elevate industry leaders’ stories about how they’re doing good while doing well. This begs for a separate post.

Not to digress from the topic at hand, I had a chance to sit down and speak with a friend and former colleague, Harper Spero about her entrepreneurial journey since the time we worked together at Buddy Media in 2010. After leaving Buddy Media Harper made additional career stops but it was around 2014 that she founded her own business as a business coach working with solo entrepreneurs and small business clients.

While running her coaching business, Harper set out to create content and community around invisible illnesses. As someone who has an invisible illness, she wasn’t able to find content around her condition. So in 2018, she founded the Made Visiblepodcast where she brought on guests to discuss their invisible illness and life navigating their condition.

“Back in 2018, I launched a podcast called Made Visible where I interviewed people who are living with invisible illnesses or their family members, caregivers, doctors, healers, and people who started businesses all related to invisible illness. I have a rare immune deficiency, and I always felt really isolated, and alone in navigating that. So I decided to create the content that I couldn't find online. So I launched that podcast back in 2018. I put it to rest in 2020, after a hundred episodes, and I'm bringing it back in early 2023.” Made Visible Creator & Host, Harper Spero

In addition to creating and hosting the Made Visible podcast, Harper has been facilitating (in her words) writing classes for people with invisible illnesses to connect with one another while using writing as a therapeutic outlet.

You can hear from this conversation with Harper that she’s very adept at accepting and working through change or in startup parlance ‘pivoting.’ As she grew her coaching business through one on one client engagements, she decided in 2020, weeks before the COVID-19 pandemic was in full swing, to launch Harper’s Circle. Harper’s Circle is a business group coaching program that began as a bi-weekly goal-oriented venture that quickly pivoted to a business support group to help its participants stay afloat during the uncertainty of, and especially the early part of, the pandemic.

Follow Harper & Made Visible on Instagram

To learn more about Harper’s consulting and coaching business in addition to learning more about the Made Visible podcast, check out the site.

COMRAD Socks are great for travel and everyday wear. Check ‘em out!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

How was everyone’s Thanksgiving? The time between Thanksgiving, Christmas, and New Years goes FAST.

As time waits for no man, it’s imperative to keep in touch with folks you’ve met throughout your life and career. One of those folks for me is Aubrey Flynn.

Aubrey and I worked together 10+ years ago when I was at Buddy Media and he was leading digital marketing for Blue Flame, an agency Sean ‘Diddy’ Combs founded to manage his many brands — specifically Ciroc Vodka. Aubrey has always had his finger on the pulse of digital strategy and innovation. Under his tutelage Ciroc sold 1MM cases!

Fast forward to now. We sat down and talked about the company Aubrey founded — GOALS Ventures — which owns GOALS Media Group and GOALS Supply, the former helps small business entrepreneurs — from mostly underserved or underrepresented communities —to use technology to drive awareness and sales for their businesses. Aubrey and his firm are really lowering the barrier to entry for these business leaders who wouldn’t have the wherewithal.

Right now there are 500 businesses on the GOALS Media platform. GOALS Media Group created a digital toolkit for these small business owners to use for website development, search engine optimization, eCommerce, social media strategy and execution, and managing their ratings and reviews. Think of it as a more intuitive Salesforce for SMBs.

‘We are providing access to technology, tools, and training to small business owners and entrepreneurs that are underserved. So think people of color, think women, re-entering citizens, veterans, college students, immigrants, and more.’ - GOALS Ventures CEO & Founder, Aubrey Flynn

I’ve always appreciated Aubrey’s heart as much as his mind. Giving back, mentoring, and inspiring this generation’s entrepreneurs along with future ones has always been a passion point for Aubrey — something that was fueled while working for Mr. Combs.

Aubrey doesn’t rest on his strategic bona fides as he leads GOALS Ventures. He makes a point to practice what he preaches: 1) GOALS Supply, an owned and operated brand, is a DTC brand that showcases how technology and commerce come together to drive revenue and impact (something he articulates to his client base) and 2) he regularly shares actionable tips to his followers and clients via his social media profiles.

Aubrey’s big goal for GOALS Ventures by 2025? Onboarding 30,000 entrepreneurs onto the GOALS ecosystem. If I’m a betting man, he’s the guy who’s going to hit this goal and do it with gusto!

Follow GOALS Media Group | Instagram

Follow GOALS Supply | Instagram

COMRAD Socks are great for travel and everyday wear. Check ‘em out!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

Happy (early) Thanksgiving! I hope your holiday is filled with gratitude, turkey and well-deserved rest — wherever and with whomever you share it with.

I thought it’d be apropos to share a conversation with a friend and former colleague who has made his life after selling his business, iStrategy Labs (iSL), to all about ‘being of service’ to those around him.

Peter Corbett founded, led and built iStrategyLabs, at the time, a Washington DC-based digital agency, and sold it to JWT, part of the WPP agency network in 2016. Shortly after the acquisition closed, Peter retired from iSL.

For the next two years plus — Peter explored. He intensively meditated, took cold immersion and breathing courses in Poland and Iceland, joined a two week survival course in the desert, and did a 9 month training program in hospice and worked with over a hundred sick & dying people at the Brooklyn Hospital Center.

His objective was to reduce himself to a blank canvas. What’s next? What is important? What should I pursue now that I’m set financially for this life and many more (Peter’s words)?

Throughout his self-exploration Peter came back to this concept of being of service to others. How can he combine his experience of running a successful agency, scaling and then selling it with being of service to others?

Coaching

CEOs and Founders are now coming to Peter asking him for counsel on how to handle certain questions, challenges and/or scenarios affecting them individually and their businesses?

‘..it turns out CEOs have so much leverage and they can do so much damage if they're not operating consciously.’

Peter is selective with the clients he decides to coach. Unlike technology, it’s difficult scaling one human being. By being purposeful in whom he selects, Peter is able to invest his undivided attention.

What does success look like for any one of Peter’s coaching clients? They don’t need him anymore.

Peter flexed his being of service bona fides way before his, now, coaching business. While leading iStrategyLabs he also founded the DC Tech Meetup which at one point boasted over 25,000 members. Peter attributes his skill to organize and led industry get togethers to being a natural connector.

"You can't connect the dots looking forward. You can only connect them looking backward.” — Steve Jobs

In addition to the awards and industry Peter and the iSL team accumulated over time, he was tapped by the US State Department to be one of their invited speakers to travel around the world to present American technological ingenuity and entrepreneurialism.

COMRAD is a Top Compression Sock for Travel according to US News and World Report.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

How was everyone’s Halloween? Too much candy and running around?

I make a point to create lasting relationships with folks I’ve had the fortune of working with. One of which is Dan Reich. Dan and I worked together at Buddy Media back in 2011, and have since stayed in touch. He and his co-founders sold their SaaS (software-as-a-service) company, Spinback, to Buddy Media and joined a rocket ship that eventually sold to Salesforce in 2012.

Never one to rest on his laurels, Dan left Salesforce in 2013, and not long thereafter started his next startup, TULA Skincare. After co-founding the company and using his acumen to get the digitally native brand launched he ‘fired’ himself as CEO and re-focused his attention on co-founding another SaaS business, Troops.Ai. Troops.Ai is a middleware technology that allows companies’ Slack channels to speak with Salesforce’s CRM.

2022 has been quite the year for Dan and his co-founders. TULA was sold to Proctor and Gamble (P&G) and Troops.Ai was sold to Salesforce.

Over his career, Dan has started or co-founded 20 companies. I asked Dan what are the ingredients to founding, sustaining and being successful (it’s not just the return or exit) at leading a startup. His response: passion and curiosity. Are you passionate about the challenge or issue you’re trying to solve? Are you curious on how you can fix or solve it? Are you asking questions such as ‘why not me (us)?', ‘why can’t we fix this?’

Like the folks who mentored and supported him early on in his career, Dan also invests and mentors other founders and startups (Hello, CityRow). Dan uses a straightforward methodology in evaluating whether to support a startup. Is the founder the right person for this moment, is the product differentiated enough and is the market large enough for the startup to capture sizable share? In addition, he makes sure his core, fundamental values are aligned with the founders he backs.

More importantly, and what I appreciate about Dan is the human behind the founder. He’s both appreciative and grateful for his upbringing from being a grandson of Holocaust survivors, which he uses as his life’s ‘north star.’ His grandparents came to America to setup and start a new life after experiencing and witnessing inconceivable horrors. As Dan told me his grandfather would drive 2 hours each way from Toms River, NJ to NYC 7 days/week to deliver eggs, while providing for his family. Dan’s grandparents made education sacrosanct, especially a Jewish upbringing. When he was young, Dan attended his local Solomon Schechter day school. With life coming full circle, this year he dedicated and endowed the school for it to become The Reich Hebrew Academy.

Lastly, my conversation with Dan is making me triple down on this platform.

As I stress with choosing my guests, I love speaking with the business leaders who make it a point to do good while doing well; it’s not an afterthought. Doing good is embedded in Dan’s DNA.

All of Dan’s work both in and out of business allows him to do just that!

Choosing an everyday, fashionable compression sock shouldn’t be hard. I highly suggest checking out COMRAD.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Fall, or errr Summer?

I can’t keep up with the change of seasons.

A few years ago I was at an industry dinner hosted by MikMak’s Rachel Tipograph. At the dinner she and some folks at my table were talking about this amazing workout and fitness studio, CONBODY, on Manhattan’s Lower East Side.

I had to try it.

It wasn’t your conventional boutique fitness studio with intervals which included weights and machines. This was a 50 minutes prison-style, no frills, intense, bodyweight exercise routine! I was sore for 3 days. It was no joke!

My class was taught by CONBODY founder and CEO Coss Marte. Coss had spent 7 years in prison for dealing drugs. Upon his incarceration doctors said his cholesterol levels were through the roof and there was a good chance he’d die in prison. Not to be a victim of his circumstance, Coss turned to fitness. He developed a workout regimen, in jail, which led him to lose 70 pounds in 6 months. Both the results and his passion spread throughout the prison where 20 inmates lost a collective 1,000 pounds from Coss’ workout plan.

He knew he was onto something.

It wasn’t until Coss was sent to solitary confinement, towards the end of his incarceration, where we he put pen to paper — creating a business plan around the workout plan he created.

Upon release from prison, and knowing his work opportunities were limited, Coss took advantage of programs through the City of New York that catered to recently released inmates. One of which was The Fortune Society, which serves 8,000 folks/year coming out of the prison system with helping them acquire marketable skills for jobs. He also linked up with Defy Ventures which believes illegal entrepreneurs can become legal ones by helping these same folks learn how to start a business.

Coss began to execute his vision for CONBODY by leading 2 classes/day in NYC parks, which over time created a community of loyal followers and eventually parlayed into his studio. Coss made a point to hire fellow formerly incarcerated folks to work at CONBODY, 50 in fact to date, whom 0 have returned to prison — that’s right, 0% recidivism (which he’s most proud). He’s a boss and leader and someone his employees can confide in. His compassion knows no bounds.

Coss also co-founded Second Chance Studios which provides the formerly incarcerated with new media skills training. A good number of the folks enrolled in the most recent cohort were hired by MTV. Second Chance Studios has also developed relationships with the local NYC startup community.

As I said to Coss during our conversation, CONBODY is a ‘lane’ in the 2nd Chance ‘highway’ he’s building based on all the good he’s putting into this world. He was quick to correct me that ‘it’s a 2nd and 1st’ chance for some. As an example, he’s making a concerted efforts to mentor kids who come from similar neighborhoods he grew up in as a way to help them create their path by being both a resource and an example.

Follow Coss and his adventures and ventures!

• Follow Coss on Instagram

• Follow CONBODY on Instagram

• Follow Conbud on Instagram

• Watch ‘My True Crime’ Story on Vh1

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

The school year is in full swing, football is back and baseball is about to enter its fall classic. Soon the weather will cool and the leaves will fall, but until September 22nd it’s still summer as far as I’m concerned.

For me, as a kid, it was always the Jewish new year — Rosh Hashanah — to signify the changing of the seasons. Dipping apples in honey to wish everyone a sweet and happy new year was a nice way to mark the start of one of my favorite seasons, fall. Now, in addition, it’s the start of school, friends’ birthday parties, and soon, a visit to an apple or pumpkin orchard.

How do you ‘celebrate’ fall?

On the topic at hand, I had a great conversation with Lauren Griewski, the CRO at Permission.io on her leadership style, purpose, culture, and aligning her core, fundamental values with her work. I want to thank my friend Seth Ulinski for making the connection to Lauren. If you want to keep tabs on the ad/mar-tech space + emerging media (like web3), give Seth a follow on Twitter.

Lauren and her team are at the forefront of Web3 and providing consumers more control over their data in a decentralized world in contrast to how the large platforms — FAANG (Facebook, Apple, Amazon, Netflix, and Google) ingest and hold agency over how our data is both collected and used. As the name suggests, Permission is putting the consumer first — meaning in order for a brand to market to that consumer the consumer must opt-in and are then rewarded for their engagement.

We also dove in and spoke about Lauren’s leadership style, which is predicated on compassion and understanding. While Lauren and her team have performance goals to hit, it’s important for her to be invested in the human aspect of leading so she’s able to sincerely know and build rapport with the individual contributors she leads. It’s easy to default to the transactional side of work — you do this, so we can reap that — yet employees had been moving towards purposeful work, being able to compartmentalize personal and professional life while making sure personal values align well with corporate values even before the start of the COVID-19 pandemic; the pandemic just accelerated them. As the trite saying goes, ‘it’s not only about the paycheck.’

One key tenet of Lauren’s leadership style is personal responsibility — having agency over our time, our commitments, and our emotions. It’s a tone she has struck with the people she leads and it goes both ways especially around giving and receiving feedback. The latter is reflective of Lauren being self-aware, grounded, and having the humility to hear and absorb feedback. One word of caution, with me editorializing, feedback is best received when there’s mutual trust and respect.

Are we living and working through the ‘great evaluation?’ Tweet your thoughts to me and Lauren.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

The ‘unofficial’ end of summer came and went. Not with a whimper but with no rain and lots of sun and humidity (at least in the Northeast). School starts today (yay, Sydney!). And rain to boot, lol.

Looking back on Summer 2022, it was definitely a summer of non-stop activities: day camp, day care, play dates, pool, COVID (2 weeks of being tethered to our house), and can’t forget about the beach. It was also certainly a time to reflect and trying to ‘let go.’ Something I’ve struggled with since the dawn of time: fully embracing the present moment, whole heartedly, without thinking about the past or worrying about the future.

How would you describe your summer? What did you learn or experience?

On to the subject at hand. I had the fortune of sitting down with my friend and former boss Tiffany Keriakos, CEO and Owner, Designer Revival. Designer Revival is a luxury consignment store that has been a mainstay on the Upper East Side (on E 81st street between 1st and 2nd aves) for 30+ years — way before The RealReal, Poshmark, Vestiaire Collective and the like popped up on the scene.

I met Tiffany through her husband, Michael, after I left working with him at Curacity. Before co-founding Curacity, Michael co-founded Everyday Health leading it from the ground floor to IPO.

After spending a good portion of her career working in finance then in marketing working alongside iconic leaders such as Bobbi Brown, Peter Thomas Roth, and June Jacobs, Tiffany in 2015 took the plunge and bought Designer Revival (it was up for sale).

A store she had patronized since college. Talk about life coming full circle.

She had the fortitude, foresight and experience to parlay them all into growing Designer Revival. Upon purchase, her personal conviction led to creating Designer Revival’s robust eCommerce presence (hello, pandemic). It had none before Tiffany came on board.

A quick 101: Consignment is a revenue stream where a business, like Designer Revival, helps an individual list a (gently worn) item for sale either in store or online. If the item is sold, the consigner and the store split the proceeds 50/50. Consigners and the businesses they partner with have close relationships; akin to a real estate agent and a buyer or seller of a home. While transactional, there’s emotion involved considering the history of the item being listed. Therefore, for a business like Designer Revival, personalized service is a huge differentiator vs. the competition.

New players in the consignment industry started to pop up during the early 2010s, digitizing consignment which made it super easy for an individual consignor to list items on an online marketplace rather than traveling to a store to have an item authenticated and then listed. This was done at the detriment of the aforementioned personalized service like a Designer Revival positions itself. These newer entrants also raised 100s of millions of dollars in venture capital in order to scale.

In contrast, Designer Revival reinvests its profits back into the business. Its ability to market a wide inventory of handbags, clothing and accessories combined with its relationships with consigners and customers help it stand out (zig while others are zagging). Just take a look at Designer Revival’s Google reviews. It also doesn’t hurt that the business has spanned generations and is NYC found and based.

The goodwill and great reviews are a reflection of Tiffany’s leadership style, specifically her employees and interns. A leadership style that is both empathetic and inclusive to ensure everyone on the team has their voice heard when formulating and making decisions.

Owning a small business is certainly not for the faint of heart — Designer Revival has been victim to a few break-ins which cost the company hundreds of thousands of dollars in lost merchandise. Fortunately Tiffany and her team continue to be resolute despite the anguish.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Holy Almost End of Summer —

These past few weeks on the east coast the weather has been amazing! It also had me checking the calendar. Camp is almost over, school is about to start, a last chance at a longer than usual vacation. Ahhh!

Not unlike recent summers this one went by fast. It reminds me of Ferris Buller’s famous quip:

“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”

What would your ‘2022 Summer Highlight’ reel consist of?

Back to the topic at hand. Right after my conversation with Aria Finger, I sat down with someone who is a very special & important person in my orbit: Fyllo’s Jeff Ragovin.

Jeff and I met back in Summer 2010 when I was hired as an inside sales rep for Buddy Media. Jeff, at the time, was my boss and Buddy Media’s Chief Revenue Officer tasked with growing the company’s sales team. His sales leadership was instrumental in Buddy Media working with 8 of the world’s top 10 brands and helping secure over $100MM in outside funding. In 2012, Salesforce bought Buddy Media for $800MM and was then integrated it into what we now know as the Salesforce Marketing Cloud.

Jeff’s career progression:

Jeff graduated from SUNY Oswego. His intention was to become a meteorologist (NBC’s Al Roker is an alumna too). Midway through college Jeff changed his major to Broadcasting and Mass Media. Upon graduation he decided he wanted a different career path and got a job as a technical recruiter. This is where Jeff started to hone his sales and relationship building skills

He was working on 9/11 in his midtown NYC office and saw the planes hit the WTC. The following day his boss asked that him and his colleagues into the office to demand they cold call the employers that lost their employees to the terrorist attacks. Jeff refused and was fired on the spot. It was the best career decision he made!

He was able to get a job in email marketing shortly thereafter then in paid search which helped build his digital sales and marketing chops. All the while parlaying his experience into meeting Mike and Kass Lazerow, his eventual Buddy Media Co-Founders, in 2007 to start Buddy Media

Following the sale of Buddy Media, Jeff co-founded Social Native, became an investor & advisor to other startups (Hello CityRow!) and is now the Chief Commercial Officer at Fyllo, which is as a technology solution that allows cannabis brands to market to consumers in a regulatory compliant way

Giving Back

5 years ago, Jeff co-founded a non-profit near his home in East Hampton called South Fork Sea Farmers, which is educating residents about the importance of the local marine life through oyster gardening across 5 harbors — cool fact: one oyster filters 50 gallons of water per day! South Fork has 250+ families participating

Life coming full circle. In 2019 SUNY Oswego honored Jeff for all his career accomplishments by bestowing him with an honorary doctorate at that year’s commencement. He also delivered a speech to the university’s graduates and encouraged them to reach out to him with questions or guidance as they entered the workforce. Jeff mentioned he had 200 calls! Talk about a compelling call to action. Oh by the way — it’s Dr. Jeff 😉.

What shaped Jeff’s outlook on life

Right before going away to college, Jeff’s twin brother died in a tragic roller blading accident. While tragic and considering this stage in his life was both pivotal yet early, Jeff was resolute. As he said, he had one of two options to honor his brother’s legacy.

This tragedy plus his college experiences invariably made Jeff a high EQ individual — keenly aware of how emotions and putting himself in other people’s shoes is important to fully understand an interpersonal dynamic. One (of many) thing I appreciate about Jeff is he’s always impressing upon me to give without expecting, to do good things when people aren’t looking and to not succumb to cynicism or the impulse to change my behavior when I get ‘burned.’

Jeff is an avid fisherman (no surprise). Follow his fishing exploits on Instagram.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Welcome Back Everyone !

It seems there’s no respite from the recent streak of hot, sunny summer days but alas, there’s a new conversation to hopefully distract you from the heat!

I had a chance to reconnect with my friend and colleague, Aria Finger, who when I met her back in 2017, was the CEO of DoSomething.org. DoSomething.org is a global non-profit organization whose goal is to motivate 13-25 year olds to make a social impact through volunteering for a slew of causes and campaigns the organization leads throughout the year.

Aria started at the organization in 2005 after graduating from college, rising through the ranks over her 15 year tenure to becoming CEO. Over that time, DoSomething’s volunteer base ballooned to 5.5 million young people who were allowed to participate in 275 cause-related campaigns annually. When Aria started the organization was able to squeak out a couple campaigns per year.

As Aria will attest, the power of social media and technology allowed DoSomething to scale its impact - whether it was from text messaging (the organization when Aria left in 2020 was texting 3MM people per week), getting social creators involved with campaigns, along with being first movers on emerging platforms like TikTok. All of these digital strategies and tactics led DoSomething to create a vibrant community of young volunteers who wanted to make an impact.

Aria left DoSomething in 2020 who then became LinkedIn Co-Founder, Reid Hoffman’s Chief of Staff where she is able to participate on both non-profit and for-profit boards alongside Reid. As she mentioned, Reid Hoffman’s core fundamental values align well with hers.

“But the beautiful thing was Reid's whole goal for his life, whether it's his for-profit work, his not for-profit work, or his political work is to reduce suffering and to improve the world. Like how do I make the world better for humanity? So no matter what he's doing deploying capital in a social impact way, in a for-profit way he is always thinking about how to make the world a better place.”

Outside her roles both in the past at DoSomething and now working alongside Reid, she remains passionate about criminal justice reform which is a near and dear issue of hers for the past 25+ years.

Aria met Uzoma Orchingwa, Founder of Ameelio, which is an app that makes it free for families of the incarcerated to call and video communicate with their loved ones in the prison system. This is in contrast to making calls through many states’ prison system which could cost as much as a $1/minute.

In an effort to reduce recidivism, Ameelio also introduced an education product to all those incarcerated to get their GEDs or college education to provide them with the skills and know how to re-enter society.

Aria introduced Uzoma to Reid who issued Ameelio with a $3MM, 3 year grant. She also joined their board of directors.

To learn more about Ameelio and its mission, check out their website.

To learn more about Aria and to reach out to her, check out her website or follow her on LinkedIn.

My next conversation with Fyllo’s (and Former Buddy Media Co-Founder) Jeff Ragovin will be dropping soon!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

How is your summer so far?

COVID cases seem to be on the rise in North Jersey. My wife and I are on the mend while our young children make their way through COVID quarantine. Fun times being tethered close to home.

Fortunately COVID and distance can’t prevent me from sitting down and speaking with remarkable business leaders who are doing good while doing well.

I had the pleasure of sitting down with my friend and colleague Laurie Keith of the Ad Council. Laurie is based in San Francisco and has been with the Ad Council for 12+ years. I first met Laurie a few years ago at a Digital Fork dinner hosted by my former boss at Buddy Media, Jeff Ragovin.

Laurie and her team’s work is vital in its support of broadcasting the importance of a variety (30+ active ones to be exact) of issues affecting Americans across the digital landscape.

About the Ad Council

Founded in 1941 by James Webb Young, Co-Founder Young and Rubicam

Originally started as the ‘War Council’ three weeks after the attack on Pearl Harbor

Premise of the organization was to galvanize the advertising industry around social good by addressing important issues affecting Americans

Some iconic campaigns Ad Council has been behind: ‘Smokey Bear,’ ‘Loose Lips Sink Ships,’ ‘Crash Test Dummies,’ and most recently ‘Love Has No Labels’ & ‘Vaccine Adoption’

The organization works at the intersection of media, creative and emerging technology in order to get an issue’s message across to a target viewer — all of which is donated through Ad Council’s partnerships

Ad Council’s advisory committee - made up of philanthropists, medical professionals, researchers and educational professionals - help determine which issues to focus on and support

About Laurie

Laurie has been with the Ad Council for 12+ years and in her newest role she is charge of ‘emerging media.’ How will Web3/Crypto/XR/VR become a destination to learn about the issues Ad Council is supporting? How is consumer behavior changing where it’s necessary to create a presence in these new contexts? Previously, her remit was developing and maintaining partnerships with the major social and digital platforms.

She spent the first 4-5 years after college graduation working in media and advertising at large agencies in Chicago and LA before reaching an early career inflection point where she wanted to combine her passion for social good with her media/advertising skillset.

Getting involved

If you’re a brand that’s looking to support a particular cause that the Ad Council is behind, feel free to reach out to Laurie on social media. Her Twitter is https://twitter.com/lauriekeith or shoot her an e-mail.

Brands can help with financial contributions to support Ad Councils’s mission and efforts to address the 30+ issues on our campaign docket, their senior marketing executives can serve on our Board of Directors, Leadership Council, and/or participate on various committees, and partnerships with individual campaigns such as Love Has No Labels.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

The unofficial, official start of summer has come and gone, but conversations with interesting business leaders hasn’t!

I’m elated to share the conversation I had with Carlos Del Valle aka Los Antonio the Host and Creator of ‘No Sleeping In The Trophy Room’ a show on Revolt. Over the past three seasons of the show, Carlos has sat down and spoken with musicians, artists, and other culture makers where they’ve discussed their unconventional path to success.

I met Carlos 10+ years ago when I was working at Buddy Media and Carlos was at Blue Flame, an agency owned by Sean ‘Diddy’ Combs. Blue Flame was in charge of the marketing and advertising for Combs Brands, specifically Ciroc Vodka. Carlos and his team, at the time, were working with Buddy Media to scale Ciroc’s social media presence.

It’s through Carlos’ time working at Blue Flame then moving on to working directly with Mr. Combs (‘Diddy’); leading his personal brand’s social media strategy where he further developed his digital skillset along with relationships across the media, technology and music industries. This culminated into his founding of ‘No Sleeping In The Trophy Room’ and soon thereafter ‘No Sleeping Running Club.’

Season 4 of No Sleeping In The Trophy Room drops in July - subscribe and follow Revolt’s YouTube channel to be alerted about future episodes. Carlos gave us a sneak peak of some of the guests appearing and you won’t want to miss it!

The show’s tagline: ‘the conversation series fueled by motivation, experience and truth’

Carlos’ guests provide a ‘behind the scenes’ look to where they got to today. Some of Carlos’ past guests include hip hop artist, Ace Hood, the Co-Host of 105.1 FM’s ‘Breakfast Club’ Angela Yee, and movie director, Jessy Terrero among other interesting guests across the industry spectrum

As Carlos mentioned during our conversation, the common denominator between his guests is that each of them possess an unconventional approach to their success and weren’t given all the ‘tools or keys’ when they started on their journey

Carlos’ professional journey is infused with his intention to be of service to others, to mentor aspiring industry insiders, and to use his platform as a way to do good and give back by telling his guests’ stories

🎧Mentoring is important to Carlos because when he first interned then joined Blue Flame full-time his boss, Aubrey Flynn mentored him and provided invaluable guidance along the early stretch of his career.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

Another week, another great conversation with a notable business leader who’s doing good while pursuing success. And to top it off, a fellow Hoosier (when I cut my arm I bleed cream and crimson).

Without further ado — I sat down with OKCupid’s Global CMO, Melissa Hobley to discuss how she and her team have positioned its dating app and community to differentiate itself within the sea of online dating options.

A quick factoid, OKCupid is one of the original (‘OG’ in Melissa parlance) dating apps. It’s been around for 20 years (and counting). And thanks to Melissa’s leadership, it’s been revitalized through its insight-driven, community-led creative marketing and messaging.

Remember its’ ‘DTF’ campaign in 2018? Not surprisingly,it won a slew of awards.

And most recently, Melissa was recognized by Forbes with her inclusion on its 2022 Entrepreneurial CMO List

OKCupid is for the 100% of folks looking for a match, not a particular segment

Melissa and her team have leaned into the insight that OKCupid’s community members want to delve deeper into a potential match — appearance, demographics aren’t enough. The app allows members to include the social and political issues important to them (this criteria is completely optional)

In order to fully understand the topics and issues important to community members, Melissa and her team are in constant communication mode. Help us understand what your world looks like from your shoes. A good piece of advice for any brand looking to take a stand on any issue

She believes the reason why she and her team are recognized by publications & her peers - like Forbes and AdAge - is through OKCupid’s taking a stance on issues important to their members

Melissa is aware brands need to navigate both external issues — pandemic, supply chain issues, inflation — with internal topics — like gender and race equality. More Americans, especially the younger generations, are demanding transparency in the brands they patronize

For listeners with executive role ambitions, Melissa is effusive about mentorship and relationship building. Who are the people in your orbit who can provide unvarnished guidance and feedback to help you along your career path? Melissa’s inbox is open: melissa@okcupid.com to help the folks who are questioning their path, want to work for a company or brand that is taking a stand on issue(s) important to them, or need a little bit of clarity in their journey

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Hello Everyone -

I hope everyone’s week is going well. I’m excited to talk about a few overlapping passion points of mine: food, tech and doing good.

I recently sat down with Bo Peabody, the Co-Founder and Executive Chairman of Seated. Seated is a marketplace, which connects restaurants to diners - incentivizing members to dine out, pick up or order delivery at participating restaurants by offering rewards, which can be redeemed at some of your favorite retailers, airlines, and experiences.

Seated’s value proposition is providing restaurant operators a platform to use dynamic pricing as a way to maintain consistent occupancy. Similar to hotels or airlines, a restaurant may offer a larger incentive through the Seated platform to dine on a Monday vs. a Saturday night knowing the former is a slower time of day.

75% of a restaurants’ daily costs are fixed - how can a restaurant work with its variable costs in order to maximize its profitability? That’s where Seated comes in.

Consistent occupancy rate = sustained profitability.

Seated has over 1,000 restaurants on its platform across 6 US cities - NYC, Dallas, Boston, Philadelphia, Chicago and Atlanta

Its mobile app (available on iOS and Android OS) makes restaurant discovery super intuitive! You can search restaurants by area, cuisine, member rating and incentive

Restaurants provide a % of the check to members for patronizing their establishment — you need to upload a receipt through the app to verify the outing — which can be redeemed at leading retailers, airlines and other experiences all listed on the Seated app

Seated is transparent with their model - 75% of the dining incentive goes to the member and 25% goes to Seated

During the pandemic, Seated lowered their commission for dining-in while eliminating their take rate completely on delivery and pick up orders at participating restaurants therefore maximizing the member incentive in order to sustain occupancy rates.

About Bo — in addition to his role at Seated — brings a wealth of restaurant operating experience to the table (pun not intended):

Venture partner at Greycroft, an early seed venture capital firm, investing in food and culinary tech

Sits on the board at Boqueria - a Spanish and tapas restaurant group that has locations in NYC, DC, Nashville & Chicago

Co-owner of Mezze Restaurant Group which is based in Western Massachusetts

Restaurants can act as our ‘3rd place,’ behind our house and office, where we spend quality time while creating memorable experiences. Bo and I talked about a few restaurants that fall into this category for him.

Which restaurants fall in this category for you? Tell us on Twitter by tagging @FastTash & @bopeabody.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

Welcome to Worthy for Thirty, a newsletter & podcast where I speak with notable business leaders about how they’re doing good and giving back while pursuing success knowing these concepts aren’t mutually exclusive. If you aren’t subscribed, come and subscribe below

🎧 You can also listen to this episode on Spotify and Apple podcasts

Hello Everyone -

How was your weekend?

I’m excited to publish my latest conversation with my friend Craig Dubitsky, the Founder of Hello Products. Hello Product is a ‘friendly’ oral care company that prides itself on creating natural oral products for the 100% not the 1% of American households.

Craig began his journey with Hello 11+ years ago. His previous entrepreneurial stops were co-founding EoS (Evolution of Smooth lip balm) and being on the ground floor with Method Products.

In 2020 he and Hello joined the Colgate-Palmolive family (the most penetrated FMCG brand in the world). Craig doesn’t refer to Hello’s acquisition as an ‘exit’ but rather an ‘entrance.’ The company still operates independently within Colgate while having access to its resources.

Some key points Craig stressed during our discussion:

Everything starts and ends with people

People don’t want to buy things, they want to join things

Customer service shouldn’t be considered a ‘cost center’ rather it should be used to empower everyone from the people who work with you to the people who buy your product or service

FOMO (Fear of Missing Out) doesn’t exist rather he ascribes to FONT (Fear of Not Trying) — he impresses this concept with the college students he encounters at Babson, Univ. of Rochester, NYU, TCU, and more.

Craig practices what he preaches. There’s a Skype button on the Hello Products website whose calls go directly to him — he’s answered calls from all around the world. He unabashedly gives out his cell phone number too because he loves people.

Thank you for listening to this episode of Worthy for Thirty. Feel free to share it by hitting the button 👇

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com

View Details

I sit down with venture capitalist and philanthropist Bradley Tusk to discuss two important initiatives: mobile voting and combating food insecurity in the US.  Both initiatives Tusk Philanthropies is actively engaged in.

Bradley spent a good portion of his career working in government, more recently and before he founded his businesses, Tusk Strategies and Tusk Ventures, he was Mayor Mike Bloomberg's campaign manager in 2009.  

In 2010 Bradley founded Tusk Strategies where he and his team are able to apply their experience working in government to helping businesses traverse the regulatory frameworks at the federal, state and local levels.  In 2016 he founded Tusk Ventures, which invests in early stage startups that may encounter regulatory scrutiny -- like Uber, Ro Health, Sunday Lawn Care, FanDuel, Lemonade and many others. 

View Details

I sat down with Marni Gordon of the Association of National Advertisers (ANA) Educational Foundation to understand her ethos of giving back and doing good within the marketer community.  I've known Marni for close to 10 years ever since I become an ANA member while I was at Prestige Brands. 

Marni dispenses a lot of great advice during this episode for both new and experienced marketers to incorporate in their daily lives + she recently launched a weekly newsletter touches upon topics impacting marketers.

Marni has been with the ANA for 13+ years and was most recently tapped to lead the ANA Educational Foundation whose objective is to bridge the gap between rising marketing talent from US colleges and universities and the organizations that are members of the ANA.  

A quick piece of trivia: the ANA is THE LARGEST client-side marketer organization in the US. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com